Many people know that Feng Shaofeng’s family is wealthy, and he is a veritable rich second generation. He entered the entertainment industry entirely out of personal interest, just to experience life. But Zhao Liying is different. Her rise to fame and popularity, in addition to luck, depends on her unremitting efforts and struggles. She has always regarded acting as a way of survival. After giving birth to children, Zhao Liying quickly recovered after only half a year. It seems that as many people say, Zhao Liying’s identity and background make him insecure about money, and his career occupies a considerable part of his life. Feng Shaofeng’s values are different, so the two went further and further.

In this regard, Taiwanese media publicly released news that the reason for the divorce of the two was the huge difference in family background. Zhao Liying was born in a rural area, so she naturally did not get the respect and attention of the Feng family. Prejudice, if it was not for Zhao Liying’s late pregnancy, or the Feng family’s parents would have been playing mandarin ducks long ago.

In addition, Zhao Liying, who came back after giving birth, has been in poor health. Although she is charming and moving on the screen, she is under unknown psychological pressure in her private life. Zhao Liying is particularly sensitive emotionally, likes to cry every time, and her mood is always depressed, because the mental pressure is too high and leads to hair loss.

Taiwanese media also reported that Zhao Liying deliberately avoided the staff when shooting the cover of the magazine and secretly asked the stylist to help him put on the wig. The singles return has not improved. Zhao Liying’s wig has also been seen in previous live broadcasts. The report appears to be true.

In order to adjust her state as soon as possible and calm down her emotions, Zhao Liying now avoids joining the crew to reduce the pressure of filming. It only accepts magazines and interviews, most of which are only in commercial settings.

The cause of Zhao Liying’s postpartum depression is that she leads a pseudo-single-parent life, which we call "widow marriage."

In addition, they are all actors and have to run around the set most of the time, so the burden of taking care of the children falls on Feng Shaofeng’s family. Zhao Liying can only accompany the children in her spare time.

Feng Shaofeng’s mother has always been afraid of this, worried that Zhao Liying did not take good care of her grandson, and often complained loudly in front of her son and grandson. Of course Zhao Liying couldn’t bear it, so after deciding to divorce, she wanted to fight with Feng Shaofeng for the custody of her son. In the future, she will bring her son with her in filming, so that the child will not feel the lack of maternal love, and will try to balance career and family ties.

It can be seen that the combined effect of the above factors has led to a red light in the relationship between Zhao Liying and Feng Shaofeng. Beautiful love often cannot withstand the consumption of food, rice, oil and salt, not to mention the insurmountable tension between the two. Conflict, think about it, breaking up is undoubtedly the best ending for both of them. I hope you both have a good time and find your own happiness in the future.

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Wang Zuxian

In the 1990s, Wang Zuxian, together with Zhong Chuhong, Guan Zhilin and Maggie Cheung, was called "the four famous men in the Hong Kong film industry". Wang Zuxian, who looks pure and sweet, has a slender and shapely figure, and is shocked by movie fans.

Since his debut, Wang Zuxian has starred in a series of classic films such as "The Ghost of a Thousand Girls" series, "The Diary of a Great Husband", "Love in the Law", "Family Fun", "God of Gamblers", "Green Snake", "Beautiful Shanghai", "Dream of the Garden", "The Resurgence of the Invincible East", etc., and has won awards such as the Best Actress Nomination Award at the 7th Hong Kong Film "Academy Awards".

The relationship between Wang Zuxian and Qi Qin can be called a TV series, and the two are on and off.In 2003, Wang Zuxian and Qi Qin once talked about marriage and began to buy a wedding house. But Wang Zuxian suddenly broke up, why? Now that Qi Qin is married and a father, what is Wang Zuxian’s life situation?

5-Year-old Wang Zuxian

Originally from Shucheng County, Anhui Province, Wang Zuxian was born in 1967 in a scholarly family in Taipei City, Taiwan Province. Wang Zuxian’s great-grandfather, Wang Renfeng, was a famous educator in Anhui Province. He followed Sun Yat-sen in the 1911 Revolution in his early years and later joined the Tongmeng Association. After liberation, Wang Renfeng served as the curator of the Anhui Provincial Museum of Culture and History. He died in 1967.

Mr. Wang’s grandfather, Wang Guofan, went to Taiwan on the eve of liberation to work on the Taipei City Documentation Committee. His father, Wang Yaohuang, a famous Taiwanese basketball player who played for Taiwan’s basketball team for many years, died of stomach cancer in Taipei in 2016 at the age of 78.

No one in Wang Zuxian’s family is engaged in literary work, but she has been versatile since childhood. However, influenced by her father, Wang Zuxian’s childhood ideal was to be a basketball player.

Early years Wang Zuxian

In 1982, after graduating from high school at the age of 15, Wang Zuxian joined the Taiwan Electric women’s basketball team and quickly grew into a main force. Two years later, Wang Zuxian’s height has not increased along with his basketball skills, and he has always frozen frame at 1.72 meters. This is not ideal for a basketball player.

In 1984, Wang Zuxian left the basketball team and was admitted to Taipei Guoguang Art College. Soon after entering the school, Wang Zuxian was selected by Fang Yihua, a young Taiwanese director of Bole, to play the female lead in the film "Tonight by the Lake".

After graduating from art school, Wang Zuxian came to Hong Kong from Taipei to develop his career. At that time, she was still an unknown newcomer in Hong Kong, and no one asked her to film. Wang Zuxian met the second Bole on his acting path. He was Zhang Jianting, a well-known director in Hong Kong.

"Goodbye Seven Days" poster

In 1985, Zhang Jianting directed the film "Goodbye Seven Days Love" and invited Wang Zuxian to play the female lead. This film opened up Wang Zuxian’s situation in Hong Kong.

Since then, Wang Zuxian has taken on many films such as "Working Emperor", "Thunderbolt Speaker", "Accidental", "Yigai Yuntian" and "Heart", and has a place in the Hong Kong film industry.

Wang Zuxian stills

Wang Zuxian and Leslie Cheung

And it was her third Bole, Tsui Hark, who brought her career to the top. In 1987, Tsui directed the love film "The Ghost of a Thousand Women", which cast Wang Zuxian as the female lead "Nie Xiaoqian", opposite the male lead Zhang Guorong.

After the film was released, it won earth-shattering wins, and Wang Zuxian won the nomination for Best Actress at the Hong Kong Film "Film Awards" in one fell swoop.

Entering the 1990s, Wang Zuxian’s career was even more prosperous, becoming one of the hottest actresses in Hong Kong. She, along with Zhong Chuhong, Guan Zhilin, and Maggie Cheung, also called the "four famous figures in the Hong Kong film industry" in the 1990s.

As early as 1986, Wang Zuxian fell in love, and his boyfriend was Qi Qin, a famous singer who was popular in Hong Kong, Taiwan and the mainland. The two became attached to the film "Fangcao Bilian Tiantian".

Young Qi Qin

Wang Zuxian and Qi Qin

Qi Qin, who is six years older than Wang Zuxian, was born in Taichung City, Taiwan Province, in 1960. He is famous for singing hits such as "Seeing Yoyo She Again" and "Wolf".

Qi Qin admired Wang Zuxian’s elegance and beauty, and Wang Zuxian admired Qi Qin’s chic and talent. The love between the golden boy and the jade girl quickly became the front page of the entertainment media.

However, Wang Zuxian’s parents and grandfather were still not optimistic about her relationship with Qi Qin, hoping that she would find an outsider. Wang Zuxian used a lot of thought to convince his family to accept Qi Qin.

Love made Qi Qin burst out with unprecedented creative passion. Because he was far from Wang Zuxian, Qi Qin suffered from acacia.One winter night in 1987, after he called Wang Zuxian and watched the scattered small snowflakes floating in the sky, Qi Qin suddenly became very talented and wrote the classic song "About Winter" in just 15 minutes.

Wang Zuxian and Lin Jianyue

When Qi Qin hummed the song to Wang Zuxian on the phone, tears welled up in his eyes as he sang, and Wang Zuxian on the other end of the phone also sobbed. "About Winter" became the most classic love footnote between Wang Zuxian and Qi Qin.

In 1990, while attending a dinner in Hong Kong, Mr. Wong met the wealthy businessperson Lin Jianyue, the owner of Media Asia Films in Hong Kong. He was originally from Chaoyang, Guangdong Province, and was born in Hong Kong in 1957 to Lin Baixin, a well-known entrepreneur in Hong Kong.

Media Asia Film Company is full of talents. Its artists include Andy Lau, Zheng Xiuwen, Liming, Miriam Yeung, etc. The famous director Johnnie To also works in Media Asia. Later, Lin Jianyue invested in the film "Investment Status", so that Li Lianjie earned 150 million Hong Kong dollars.

Xie Lingling

Lin Jianyue married in 1980 to the famous Taiwanese actress Xie Lingling, and the two have five children.

Lin Jianyue fell in love with Wang Zuxian at first sight, and then launched a crazy pursuit. At that time, some film and television companies in Hong Kong had triad backgrounds. Wang Zuxian was harassed several times, and Lin Jianyue helped her out.

But Wang Zuxian’s family style is strict, and it is impossible to destroy Lin Jianyue’s marriage and only treat him as an ordinary friend. However, the Hong Kong media did not spare Wang Zuxian and hyped her as Lin Jianyue’s girlfriend.

This deeply humiliated Qi Qin, and he and Wang Zuxian began an endless quarrel, both of whom were scarred. Wang Zuxian could no longer bear this torture, and in 1993, she decided to break up with Qi Qin.

Wang Zuxian’s "A Thousand Women’s Ghost" poster

Wang Zuxian poster of "The Invincible Resurgence of the East"

The media’s hype without a bottom line also set Lin Jianyue’s backyard on fire, causing frequent conflicts between Xie Lingling and her husband. In 1995, Xie Lingling filed for divorce from Lin Jianyue, and then the two went through divorce procedures.

The media began to hype even more wildly, targeting Wang Zuxian, saying that she had destroyed Lin Jianyue’s marriage. Wang Zuxian was silent and struggled to get by under the siege of public opinion.

At that time, Wang Zuxian was pointed at when she went out, invited to participate in activities, and harassed by media reporters. After being physically and mentally scarred, she left Hong Kong at the end of this year and traveled to Vancouver, Canada.

In a strange foreign country, Wang Zuxian lived in seclusion, silently licking his bleeding heart.

What happened to Wang Zuxian broke Qi Qin’s heart. After combing through his emotions, he found that he still loved Wang Zuxian deeply. One sunny morning, Qi Qin wrote a song for Wang Zuxian, "Don’t Let My Tears Accompany Me Overnight", and then he gave the song to Wang Zuxian, and Wang Zuxian cried.

Early Qi Qin

After that, Qi Qin rushed to Canada to visit Wang Zuxian. She felt sorry for Qi Qin and did not want to see him. Qi Qin sat silently on the stone steps in front of Wang Zuxian’s apartment, playing and singing "About Winter" with his guitar.

In the vicissitudes of life and warm singing, many beautiful love stories suddenly drowned Wang Zuxian like a tide. She remembered the beautiful years they had gone through together, and felt that the tender feelings were particularly valuable. In this way, Wang Zuxian wiped away his tears and accepted Qi Qin’s feelings again.

In 1997, Wang Zuxian and Qi Qin got back together, and then Wang Zuxian returned to the Hong Kong film and television industry to develop. Since then, she has often appeared in public as a couple with Qi Qin, and fans thought they would naturally enter into marriage.

Indeed, Mr. Wang and Mr. Qi began talking about marriage in 2002, and the couple also chose rooms in Taipei and Hong Kong. But in 2003, Ms. Qi’s ex-girlfriend, Fang Meifang, approached her. She had a son with whom she had a son, and the couple had gone to court to demand 15 million Taiwan dollars in child support.

Wang Zuxian and Li Jiaxin (left)

This matter was hyped up by the media, and Wang Zuxian felt deeply hurt. She never thought that Qi Qin had such a past. Before she got married, her boyfriend had an extra 16-year-old illegitimate child, and her future life was destined to be full of chicken feathers.

Because of this, Wang Zuxian quarreled with Qi Qin. Qi Qin was also very guilty, it was the mistake he made when he was young. Wang Zuxian also wanted to forgive Qi Qin, but he couldn’t overcome the psychological barrier.

It was also in 2003 that Wang Zuxian again refused to break up with Qi Qin. Two years later, she quit the film and television industry and went to live in Vancouver again.

The second breakup brought great trauma to Qi Qin, and it took him a long time to get out of the haze of breakup. After that, Qi Qin still kept in touch with Wang Zuxian. He asked Wang Zuxian on the phone several times: "Is there any possibility that we can get back together?" Wang Zuxian said calmly: "We can’t go back." A pair of old friends on both ends of the phone were very sad.

Qi Qin and Wang Zuxian

Qi Qin and his wife

In 2010, after years of vicissitudes, Qi Qin married Sun Liya, a Sichuan girl. On the day of the wedding, Qi Qin called Wang Zuxian: "I’m getting married." Wang Zuxian said with tears: "I wish you happiness!"

Putting down the phone, Qi Qin also shed tears. These tears buried all the past between him and Wang Zuxian.

After marriage, his wife gave birth to a son and a daughter for Qi Qin. Qi Qin often posted photos of traveling with his children on Weibo. Wang Zuxian was infected by Qi Qin’s happiness and liked it several times below.

In a trance, Wang Zuxian also thought: If he had married Qi Qin back then, maybe the child would have gone to junior high school. Thinking about this, Wang Zuxian’s eyes welled up with tears unconsciously.

Her father passed away, her mother is far away in Taipei, and she is old. Wang Zuxian lives alone in Vancouver, and her heart and feelings are lonely. She longs for love and a home. However, at her age, it is not easy to find a satisfactory opposite sex to marry.

Qi Qin family photo

Wang Zuxian

In 2021, Wang Zuxian is already 54 years old, and some netizens posted photos of her shopping in Vancouver. In the photo, she is obviously fat and no longer looks like she used to be. Moreover, there is a hint of melancholy hidden in her eyebrows.

It could be seen that Wang Zuxian’s life alone was not satisfactory. His old love, Qi Qin, was happily married and had children. When would Wang Zuxian have a warm family? When would he find a man who loved her?

-END-

Originality is not easy, plagiarism must be investigated!

Responsible editor:

In today’s automotive market, consumers’ choices have gone far beyond the scope of traditional fuel vehicles. With the increasing attention to energy conservation, environmental protection and vehicle cost, hybrid models are gradually emerging. Jietu Shanhai T2, as a leader in this field, has become the new favorite in the market with its efficient hybrid system, eye-catching energy-saving performance, strong power output and exceptional cruising range.

The hybrid system of Jietu Shanhai T2 integrates cutting-edge 1.5TD DHE + 3DHT165 technology. This innovative combination not only brings a smooth driving experience and a strong sense of acceleration to the driver, but also achieves a remarkable breakthrough in fuel consumption. Especially in the congested road conditions of the city, its energy recovery and reuse system is very effective, ingeniously converting braking energy into electrical energy, so that it can maintain an ultra-low fuel consumption of only 6.4L/100km under the feeding state, which undoubtedly saves a lot of cost for daily use.

What’s more outstanding is that the Jietu Shanhai T2 has a comprehensive cruising range of 1300km +. This kind of endurance, whether for long-distance travel or daily commuting, almost eliminates the dependence on gas stations, thus greatly reducing the time and financial burden caused by frequent refueling, especially in the context of rising oil prices. This advantage is even more precious.

In terms of power, Jietu Shanhai T2 also spares no effort. It is equipped with the fifth-generation 1.5TGDI engine dedicated to high-efficiency hybrid. This world-class engine is known for its excellent high efficiency and low energy consumption. Its maximum power is as high as 115kW, the maximum torque is 220N · m, and the system’s comprehensive power is an amazing 280kW, and the comprehensive torque is 610N · m. This power configuration not only makes driving more enjoyable, but also provides rapid power response at critical moments, thus avoiding unnecessary fuel consumption and time waste.

In terms of batteries, Jietu Shanhai T2 chose a high-quality battery from Ningde Times. This battery is not only full of power (battery energy 43.24kWh), but also has fast charging and multiple safety protection measures to ensure the safety and reliability of battery use. Its pure electric cruising range can reach 208km +, fully meeting the daily commuting needs of most consumers and further reducing the cost of car use.

In addition, Jietu Shanhai T2 also performs well in terms of intelligence. Its advanced intelligence system can intelligently adjust the working mode according to different driving conditions and driver needs to achieve the best energy efficiency ratio. This intelligent management not only improves driving comfort, but also saves car owners the cost of using the car virtually.

Overall, Jietu Shanhai T2 offers consumers an economical and environmentally friendly way to travel with its all-round outstanding performance. In this era of increasing emphasis on green travel, it has undoubtedly become a rare good choice. Whether from an economic perspective or from an environmental perspective, Jietu Shanhai T2 can perfectly meet the diverse needs of modern consumers.

Feature: Picture Channel

Guo Fucheng

　　Speaking to fans in Shanghai yesterday, Guo Fucheng, who was attending a business event in Shanghai, issued a "no marriage" declaration: "Now is the peak of my career, and I will not get married until I complete my dream of a stage musical." He also hinted that he had reached a tacit understanding with his gossip girlfriend Xiong Dailin on the issue of marriage.

　　"I’m a workaholic, and everyone around me knows it."

　　Yesterday, Guo Fucheng appeared in Shanghai to participate in the opening ceremony of Longines three major watch stores. Since the ceremony was divided into two sites: Meimei general merchandise on Huaihai Road and New World on Nanjing Road, Guo Fucheng also ran to two places non-stop in an hour. The fans present were crazy everywhere he went, especially in front of the New World venue on Nanjing Road. Fans surrounded the entire square. Guo Fucheng is now bound to be asked about his affair with model Xiong Dailin every time he attends the event. Yesterday, the media’s questions started with the watch. As an image ambassador, will Guo Fucheng give his girlfriend Xiong Dailin a watch? At this time, Guo Fucheng first moved out of his mother: "I do have the habit of giving watches. Last year, my mother gave her a Longines for her birthday as a birthday gift!" The media were naturally not satisfied with this answer and continued to "press", but the battle-hardened Guo Fucheng still answered the wrong question and took out another spokesperson of the brand, Liu Jialing, as a shield. Seeing that Guo Fucheng has been avoiding talking about Xiong Dailin, the media took a roundabout tactic and asked Guo Fucheng if he has plans to get married and whether he will catch up with this year’s star marriage wave. In this regard, Guo Fucheng began to issue a declaration of not getting married: "Everyone’s opportunities are different. I have been climbing up from a small entertainer to today, and I will still focus on work. I am now 43 years old, and now I am the most mature and blooming time. I want to make good use of this time. The past ten years have been training, and now whether it is a movie or a stage, it is the most mature. Everyone’s best time will pass, so I hope to take advantage of my best state to put more effort into my work, so I really haven’t thought about other things, but work very single-mindedly, I hope everyone can understand. "He also said that he has always had an ideal, that is, to produce a stage drama that integrates his music and movies, which is his pursuit in the past few years and his ultimate goal. He also released a harsh sentence:" I think, if I don’t finish this one day, I won’t think about getting married one day. "As for not wanting to get married all the time, whether I am worried about my girlfriend being unhappy. Guo Fucheng is not worried at all," I am a workaholic, and the opposite sex around me knows it and supports me very much. "Interestingly, Guo Fucheng immediately said:" You know what I mean, right? "

　　"I don’t know how much I lost."

　　In addition to the media attention on Guo Fucheng’s emotional problems, whether the recent financial crisis has been affected is also of concern to the media. Guo Fucheng admitted that he had lost money in the financial crisis, and he lost a lot on the stocks he bought, but he was unwilling to disclose the specific amount. "My stocks are all taken care of by stockbrokers, and I don’t know how much I lost, but I have a belief that as long as I don’t throw them away, they will one day rise back, and then I will not lose money." As for real estate, he said that the luxury houses he bought are all for his own use, so he doesn’t care about the price drop of the house. As for his own investment experience, he admitted that he usually invests in buying luxury watches and cars. At present, he already owns cars worth tens of millions of yuan.

　　Later, Guo Fucheng also revealed that despite the current financial crisis, he will spend energy and money to establish the Guo Fucheng Charity Cup racing competition next year, but unlike the previous Jackie Chan Charity Racing, this is a year-round event. Guo Fucheng will also transform into a racing driver to participate in the annual race. At that time, all the funds raised from various places will be placed in the "Guo Fucheng Foundation" named after him. Morning Post reporter, Luo Junpeng

Editor in charge: Li Erqing

　　In order to better serve the industry with the resources and capabilities accumulated by Red Food, in 2024, Red Food Network officially launched the "Red Food Annual Gold Medal Enterprise Member", which will select high-quality catering enterprises and catering service partners to join together to create a high-quality ecological environment of information exchange and resource sharing.

　　The catering industry continues to thrive, and China’s catering industry is now entering a new development cycle.

　　The influx of many entrepreneurs, the accelerated expansion of strong catering enterprises, the rise and fall of price wars, the increasingly fierce market competition, the upstream and downstream synergy effect of the industrial chain has become more and more significant. In this new cycle, the reshuffle of the catering industry is accelerating, and a large number of catering enterprises and service providers are eliminated.

　　In October 2023, Hongjian.com, together with industry experts, scholars, high-quality enterprises and capital parties in the upstream and downstream of the industrial chain, launched the "China Catering Empower Plan", focusing on the five core sectors of communication empower, talent empower, supply chain empower, digital intelligence empower and capital empower to integrate high-quality resources in the catering industry.

　　Since the launch of the "China Catering Empower Program", it has received much attention and recognition. Against this background, Red Food Network has launched the "Red Food Annual Gold Medal Enterprise Member", which will select high-quality catering enterprises and catering service provider partners to join together to create a high-quality ecological environment of information exchange and resource sharing. In the future, we look forward to more peers joining, jointly promoting ecological synergy, building a stable catering market, and exploring the infinite value of the catering industry together.

　　01. Red Meal Annual Gold Medal Corporate Membership Service, Unlock 6 Exclusive Benefits

　　The "Red Meal Annual Gold Medal Enterprise Member" customized service is for the entire catering industry chain, providing members with 6 exclusive rights such as big data, content, and activities. By linking industrial ecological resources, we help corporate members enhance their influence.

　　Based on an in-depth understanding of the catering ecosystem, corporate members are currently divided into two categories according to catering service providers and catering enterprises, each with its own emphasis and consideration on product rights and interests.

　　02.5 core values, deeply accompanying the growth of corporate members

　　Insight into the development needs of enterprises, the five core values of "Red Food Annual Gold Medal Enterprise Member" fully help enterprises break through the situation.

　　Communication value: omni-channel, multi-form, multi-dimensional publicity to achieve high-frequency brand exposure

　　"Red Food Annual Gold Medal Enterprise Member" uses multimedia channels such as CCTV Catering Channel, Red Food Network, Red Food Think Tank, Red Food Franchise Selection, Red Kitchen Network, Catering Supply Chain Guide, and Catering Talent Account Matrix to help the brand achieve high-frequency exposure. The combination of national media and industry professional media communication accurately reaches target customers and effectively establishes the brand’s authoritative image.

Red Food Media Matrix and Entry Platform

　　Expert value: More than 100 experts in sub-sectors set up think tanks to deeply empower the comprehensive development of the industry

　　The "Red Meal Gold Medal Corporate Member of the Year" will have the opportunity to connect with expert resources in sub-sectors, and receive empowered guidance and support in strategic planning, communication, capital, etc., to help enterprises better meet market challenges.

Data Value: Unlock data, gain insights into trends, and stay one step ahead of business decisions

　　In recent years, the catering industry has kept pace with the times. Insight into trends and digital marketing reform are compulsory courses for every restaurant company today, and data analysis and comprehensive three-dimensional cognition can help restaurant companies take a step ahead in business decisions. "Red Meal Annual Gold Medal Enterprise Member" can enjoy multiple Red Meal big data accounts. With the help of multi-dimensional services such as data query, trend query, and report query provided by the Red Meal big data platform, enterprise decision-making and management can obtain more macroscopic and timely data support, providing effective reference for team decision-making.

　　Display value: recommended by the Talent Alliance, promoted online and offline, and enhanced brand influence in multiple dimensions

　　In the fiercely competitive market, how to stand out and demonstrate corporate value has become a major pain point in the industry. "Red Meal Annual Gold Medal Enterprise Member" will provide enterprises with multi-dimensional, high-frequency and strong-influence display opportunities.

　　For catering service providers, through the combination display of "offline booth + online talent recommendation", the brand’s communication volume is expanded. Offline display intuitively presents products and services, providing a real interactive experience and accurate user reach; online talent helps to improve the brand’s online exposure through personal influence and fan base.

　　For catering enterprises, the central media "Central Broadcasting Face to Face" column interviews to enhance the visibility and potential of the founder’s IP. By exporting the founder’s professional ability and value concept and other dry goods views, the high-quality content will be precipitated into brand equity, and the long-term influence of the brand will be enhanced. "Central Broadcasting Face to Face" is a catering industry elite dialogue column jointly produced by Red Food Network and Central Broadcasting Network Catering Channel. It invites well-known domestic catering entrepreneurs, investors and other industry leaders to share exciting industry trends and hot information. Since go LIVE in 2021, nearly 100 issues have been recorded, which has produced very positive significance for promoting the development of the catering industry.

　　Link value: thousands of industry summits, ecological co-creation conferences, high-end private sharing meetings, accurately link resources, and develop network connections

　　In a rapidly changing industry, building a wide network of contacts and resources is crucial to the success of enterprises. "Red Meal Gold Medal Corporate Member" provides a series of high-end and professional industry event participation places, providing enterprises with accurate resource links and the same circle expansion opportunities, helping enterprises to develop steadily and achieve a wider market layout.

　　As a catering industry service platform that has long been deeply involved in the catering industry and is committed to building a "content + data + activity" collaborative drive, Red Food has always been committed to "serving the upstream and downstream of the catering industry and assisting the upgrading of China’s catering industry" as its mission to help China’s catering industry achieve resource sharing and mutual assistance.

　　In the future, Red Food will continue to support the upstream and downstream of the catering industry and promote the stable development of the catering industry. At the same time, it is expected that more enterprises, platforms, institutions, capital parties, etc. will join the "China Catering Empower Program" to unite and build a healthy catering market, and promote the entire catering industry to explore farther boundaries and opportunities.

Recently, "our country’s TV boot rate fell to 30%" rushed to the hot search, and "whether the TV will be eliminated" attracted attention. The reason for the decline in the average daily boot rate of TV sets is not only the external impact brought by the rise of small screens, but also its own problems such as poor user experience. Experts believe that insisting on product innovation and improving user experience will help TV win back the favor of consumers.

"After renting a house for two years, the TV has never been turned on once." Recently, Ms. Li, who works in Yantai, Shandong Province, told reporters that for her, the TV has become the most useless item in the room, and "even thought of moving it away."

The "2024 China Smart TV Interaction New Trend Report" released by the Prospective Industry Research Institute shows that since 2016, the average daily TV boot rate in our country has experienced a cliff-like decline, from 70% to less than 30% in 2022. Recently, "our country’s TV boot rate has fallen to 30%" rushed to the hot search, and "whether the TV will be eliminated" has attracted attention.

Once upon a time, televisions were a must-have household appliance and occupied the "C position" in the living room for many years. Now, many residents say that the televisions in their homes "have not been turned on for several months" and "left there in the dust". Why are televisions no longer "favored"? Who is still in front of the TV? Can the TV return to the "C position" in the living room? With these questions, the reporter of the "Workers’ Daily" started an interview.

Small screen impact, poor experience and other "persuading" audiences to quit

On the topic of the current TV turn-on rate, the reporter interviewed a number of consumers, and many gave the answer of "I don’t watch it much" and "I haven’t turned it on recently". The reasons for not watching TV include not only the impact of the rise of small screens such as mobile phones and tablets, but also the poor user experience of TVs themselves.

"Now mobile phones, tablets and other devices are small and portable, you can swipe short videos and watch dramas anytime, anywhere, and you don’t need TV in your life at all." Ms. Li said that the audience of small-screen devices is self-controllable, can double the speed, can pause, and can choose whatever program you want to watch. However, because of the fixed location and one-way transmission, TV is somewhat unattractive for users who want to obtain information anytime, anywhere and interact in real time.

The complicated operation of TV is also an important reason why many people "dislike" it. Under the hot search topic of "TV startup rate in our country has dropped to 30%", some netizens said that turning on the TV requires the cooperation of two remote controls, and the steps are cumbersome. It is more troublesome to find a certain channel on the TV. "Let alone the elderly at home, young people have to study it carefully for a while when opening a TV." In the interview, many respondents also said that after the TV is turned on, they usually watch 15-20 seconds of advertisements before the page can jump. If you want to watch TV channels, you need to perform manual operations, and if you want to skip advertisements, you must charge as a member.

"It’s not that the TV doesn’t want to be turned on, it’s that the TV members can’t afford it." Mr. Guo from Guangzhou said that whether it is the TV’s own software or the TV side of various video platforms, almost all of them have to be charged as members before they can watch the full program. "What’s worse is that the TV side and the mobile side are not universal. The mobile side is charged with VIP, and you have to add money to charge SVIP to use it on the TV side." Mr. Guo said this operation was the main reason for "persuading him to quit" watching TV.

The position in the hearts of most consumers remains solid

The reporter also found in the interview that the TV’s position in the hearts of some young consumers remains solid, but their demand for TV has become more personalized.

"The big screen is the main reason why the TV attracts me." Ms. Lu, 26, who has a habit of exercising at home, told reporters that when she exercises, she turns on the TV and connects the handheld game console to the TV. "The small screen of the handheld game console looks laborious, especially when doing aerobic boxing, fitness rings and other sports, it is very inconvenient to follow. If you transmit the screen to the TV, you can see it more clearly and exercise better," Ms. Lu said.

Like Ms. Lu, many consumers like the large screen of the TV. Mr. Hu, a post-80s Beijing resident, always turns on the TV at home every time he watches a football game: "The impact of the large screen is stronger than the small screen, and the audio-visual effect is better."

At the same time, television is still the main channel for some of the elderly to watch news and movies and TV dramas. For them, watching a certain TV program at a certain time is still a fixed action. Grandpa Zhao, 75, told reporters that he maintains the habit of watching news broadcasts and weather forecasts every day. "For me, there is no alternative to TV," Grandpa Zhao said.

In an online poll, "Do you think the TV will be obsolete?", 52.5 percent of internet users said no. For them, TV is a significant other for household chores, a background music during cooking, and an "artifact" to avoid the atmosphere of desertion – you can not watch it, but you must turn it on, and "listen to it" is also a pleasure.

Peng Jianfeng, vice-chairperson of the China Electronics and Video Industry Association, said that the busy modern life and the popularity of mobile end points will inevitably lead to the decline in the average daily power-on rate of TVs, but the TV or the large screen in the living room will never withdraw from the stage of history. "From the perspective of usage scenarios, applications such as live TV, Video-On-Demand, sports fitness, and console games have a sense of’seckill ‘on the large screen," Peng Jianfeng said.

A two-pronged approach to regain market favor

According to Aowei Cloud Network’s 2023 domestic color TV market shipment report, 65 inches is the dividing line between positive and negative growth in TV sales. In 2023, sales of small and medium-sized TVs under 65 inches were all negative, while all large-size TVs above 65 inches maintained positive growth. Among them, the amount of large screens above 75 inches achieved more than double growth.

Peng Jianfeng believes that with the rise of the flat panel display industry in our country, the price of large-screen TVs is becoming more and more affordable, and "the effect of changing a large TV on improving the quality of life of consumers is immediate".

At present, the standard of "good TV" continues to rise, and multiple needs such as oversized, ultra-clear, ultra-thin, and ultra-eye protection have emerged, and intelligence has become the focus of consumers’ attention. "I hope the TV can interact like a mobile phone, and realize left and right swiping, manual tapping, etc., rather than relying on remote control operation." Ms. Lu said that from touch screen to gesture and somatosensory, she is very much looking forward to TVs with intelligent interaction functions.

Peng Jianfeng believes that an ultra-high definition smart TV is like a set of exquisite tableware. To make "delicious food" well, people will have more motivation to use "tableware". In the future, TV programs and large-screen applications can be promoted through market-oriented means to accelerate innovation and meet people’s growing audio-visual, entertainment and life needs.

In addition to "delicious food", it is also necessary to optimize the experience of using "tableware". Peng Jianfeng said that the relevant departments are promoting audio-visual friendly work, and projects such as TV and set-top box remote control "two-in-one" will help to greatly improve the user experience.

Since August 2023, the State Administration of Radio, Television and Television has carried out "dual governance" work in the three major fields of cable TV, IPTV, and Internet TV, that is, the charging of TV "nesting dolls" and the complex management of operations. At present, the governance goal of "reducing the charging package by 50% and improving the transparency of consumption" has been achieved.

"Adhering to product innovation and improving user experience will help promote the prosperity of the TV market and enable TV to win back the favor of consumers," Peng Jianfeng said.

Source: Workers’ Daily

　　Netcom News On January 11, Deep Blue Auto officially released a set of official pictures of the new SUV model and named it – Deep Blue G318. The exterior of the car adopts a cybermetal design, and the overall look is very futuristic. In the front part, the new car adopts an integrated headlight set, and the C-shaped daytime running lights are highly recognizable. In terms of power, the Deep Blue G318 will be equipped with an extended range system and use dual motor four-wheel drive.

　　In terms of appearance, the dark blue G318 adopts a cybermetal design, which looks very futuristic as a whole. In the front part, the new car adopts an integrated headlight set, and the C-shaped daytime running lights are highly recognizable. The large-sized grille below has been blackened to add wildness to the whole vehicle.

　　From the side, the side design of the new car adopts a relatively simple design style, with raised eyebrows and a tough waistline. In addition, the car also uses hidden door handles, six-spoke wheel hub shape with off-road tires, both off-road and fashionable. At the rear, the dark blue G318 also adopts the hardcore off-road iconic "small schoolbag".

　　In terms of body size, according to previously disclosed information, the length of the new car may be close to 5 meters. In terms of power, the dark blue G318 will be equipped with an extended range system and use dual motor four-wheel drive. In addition, the car also supports in-situ U-turn function.

　　(Photo/text, Network News Agency, Du Jinyi)

In the last month of 2023, the inventory pressure of automobile dealers eased.

As of December 31st, 2023, the latest issue of "Investigation on the Inventory Early Warning Index of Automobile Dealers in China" released by china automobile dealers association shows that the inventory early warning index of automobile dealers in China was 53.7% in December 2023, down by 4.5 percentage points year-on-year and 6.7 percentage points quarter-on-quarter. The inventory early warning index is above that of threshold, and the automobile circulation industry is still in a recession, but the prosperity has rebounded significantly. This is the lowest month since 2023.

It is worth noting that although the inventory pressure has eased, the terminal price war has increased. The price of American B-class cars dropped to 130,000 yuan, equivalent to the original price of A-class cars; Luxury brands have even introduced a price reduction of more than 100,000 yuan.

"The price is adjusted every month, even once every half month, mainly according to the changes in the market and the price strategy of competing products. In December, many manufacturers officially cut prices, and dealers also made profits out of their own pockets. For 4S stores, it is very important to complete the sales tasks of manufacturers and get rebates. Generally speaking, the amount of rebate can cover the loss of selling cars. " The sales manager of a car 4S shop told reporters that the terminal price war in 2023 almost runs through the whole year, and the competition is fierce. It is easy to take away customers who don’t cut prices.

The price war entered the sprint stage.

When the automobile market entered the fourth quarter of 2023, the automobile industry entered the sprint stage. Since November, 2023, automobile manufacturers have successively announced price cuts, and the market has started a new wave of price cuts. However, the price reduction at that time triggered the wait-and-see mood of some consumers. Although the passenger flow increased significantly, the transaction rate of many 4S stores did not meet expectations. In December, it entered the final sprint stage, and the market demand in the peak season began to be released continuously at the end of the year. According to the report of china automobile dealers association, at present, there are nearly 20 car companies that have announced the reduction of car prices, dealers have also increased limited-time preferential schemes, and local subsidies have been intensively introduced to fully promote car consumption. Driven by the tide of returning home, the superposition of the year-end promotion, passenger flow and sales volume exceeded expectations. It is estimated that the retail volume of passenger car terminals in December will be around 2.45 million, which is basically the same as that in December 2022.

The survey shows that the inventory index decreased in December, while the market demand, average daily sales, employees and operating conditions index increased. At the end of the year, consumers’ demand for cars continued to strengthen, and dealers’ operating conditions improved. Market demand and daily average sales index have entered the boom zone, while the other three sub-indexes are still in the slump zone.

From the inventory index of sub-brand types, the import and luxury, joint venture and independent brand indexes all showed a month-on-month decline in December. Among them, the import and luxury inventory early warning index was 53%, the mainstream joint ventures and independent brands were 54.4% and 53.4% respectively, which was significantly lower than last month. The inventory early warning index in November was 56.6%, 61.1% and 63.5% respectively.

According to the development law of the automobile market, the sales task at the end of the year is relatively heavy, especially in this year’s fierce market competition, dealers have to adopt the strategy of rapidly reducing prices. Among them, luxury car brands have relatively low inventory pressure, but the current preferential strength is unprecedented. According to car home’s website information, in Beijing, the maximum discount for mercedes benz c class is 136,000 yuan, the maximum discount for BMW 3 Series and Audi A4L is around 100,000 yuan, and the maximum discount for Mercedes-Benz E class is around 160,000 yuan. Since 2023, BMW, Mercedes-Benz and Audi have all been reported to make large subsidies to dealers.

On the other hand, at the end of 2023, some manufacturers reduced production, which eased the inventory pressure of dealers to some extent. On November 3rd, FAW Toyota released the production reduction to dealers and lowered the sales target from December 2023 to January 2024. In addition to reducing production, FAW Toyota also launched a new round of promotional activities. Consumers who purchase FAW Toyota models including Corolla, RAV4 Rongfang, Asia Dragon, Grevia, Crown Lu Fang, Lingfang, Ruifang, Asia Lion and Yize from December 1 to 18 can enjoy financial schemes such as direct purchase tax subsidy of 5,000 yuan, replacement subsidy of up to 6,000 yuan and low down payment/zero interest rate.

More than 60% of dealers have not completed the manufacturer’s tasks.

Despite the recovery of automobile consumption in December 2023, there is still a long way to go before the OEM’s assessment targets and expectations for dealers. Near the end of the year, dealers get year-end rebates to achieve the annual task objectives, and intensify the inventory clearance, but the profit pressure is still relatively high. Overall, the operating conditions of dealers in 2023 are not optimistic. According to the survey, 37.4% dealers have completed the annual task, 39.4% dealers have a task completion rate of 70%-90%, and 23.2% dealers still have a task completion rate of less than 70%, which is far from the annual task target.

Under the price war, the profitability of automobile dealers is weakened. "In the past, a 4S shop sold 100 cars a month, which was a big store in the main city, and it could also break even. But now under the price war, the price of new cars is seriously upside down, and it is impossible to make money by selling 3,000 cars a year. " A car brand dealer said that a number of dealer groups have begun to shrink the number of outlets and reduce the number of stores.

Judging from the discount rate of vehicle terminals, according to thinkercar discount data, by the end of November 2023, the discount rate of the whole industry was 12.62%, and the discount rate of fuel vehicles was 14%, much higher than that of new energy vehicles (9.3%). No matter the discount rate of fuel vehicles or new energy vehicles, there is no sign of turning heads in the current trend.

"The decline in consumer purchasing power is the main reason for the price war in the auto market, especially the decline in the purchasing power of low-end consumers. In 2022, the number of self-owned brands of vehicles under 100,000 yuan has dropped significantly. However, many dealers are now in a state of loss and have a high debt ratio. Manufacturers usually put inventory pressure on dealers to promote sales. This can be achieved through various commercial policies, such as manufacturers giving dealers a discount of 3,000 ~ 5,000 yuan or even 10,000 yuan for each car sold, or offering acceptance remittance, implementing a cash refund policy, or offering an interest-free policy. These policies will play a role when dealers purchase goods in large quantities. However, in the case of a downturn in the auto market, many dealers misjudged the prospects of the auto market, making it difficult to make a profit. " In an interview with reporters, the management of an independent car company said that in the past few years, the new car dealers could still make profits after the OEM rebate, but under the tide of large-scale price reduction in 2023, the financial pressure on dealers increased, even if they got the rebate, many dealers also lost money. "Some powerful dealers can make money in after-sales business by relying on the amount of ownership. Generally speaking, the after-sales business brought by car ownership can support the profit of dealers for three years, but in the case of continuous deterioration of the market, dealers will also face great survival pressure."

The overall profitability of dealers in 2023 has not been announced. However, from the first half of 2023, the joint venture brand suffered the most losses. In the first half of 2023, the investigation report on the living conditions of national automobile dealers showed that the overall profitability of luxury/imported brands was relatively good, about one third of dealers lost money, and nearly half of dealers realized profits. The loss-making dealers of joint venture brands and independent brands accounted for 51.3% and 48.0% respectively.

The pressure on joint venture brands is mainly due to the impact of independent new energy vehicles in 2023, and the market share of joint venture brands relying on fuel vehicle business is rapidly shrinking. According to the data of the Federation, the Japanese market share dropped from 24.1% in 2020 to 17.6% in the first half of 2023, with a drop of 6.5%, which was the most obvious decline. The market share of German cars dropped from 25.5% in 2020 to 21.4% in the first half of 2023. American models fell from 9.4% to 8.5%; Korean models dropped from 3.8% to 1.7%.

According to the latest report of Easy Car Research Institute, medium-sized cars have contributed major sales and profits to mainstream joint venture car companies such as Volkswagen, Toyota and Honda, which is similar to the "base camp" of joint venture car companies. Facing the challenges of competing products such as BYD, joint venture car companies have no retreat and can only burn their bridges. In the first three quarters of 2023, although the sales ranking of medium-sized cars was still dominated by Camry, Passat, Magotan and other fuel vehicles, the large-scale price reduction promotion made the vast majority of dealers operating fuel medium-sized cars in a state of losing money and earning money. At the beginning of 2024, BYD may set off a new round of price war focusing on medium-sized and above products, leaving little time for competing products such as Volkswagen, Toyota, Honda and Nissan. This time, it will directly hit the "last fortress" of joint venture car companies.

According to the china automobile dealers association report, looking forward to 2024, dealers believe that the automobile demand this year will continue the growth momentum in the second half of last year, but the competition will be more intense, and they will continue to face the problems of falling new car prices, high inventory pressure, tight funds and low bicycle profits.

On June 19, according to LatePost, NIO’s intelligent driving R & D department recently completed the structural adjustment. Previously, NIO’s intelligent driving R & D department was divided into perception, regulation and control, and integration. After the adjustment, the perception and regulation teams were merged into a large model team, and the integration team was reorganized into a delivery team. The merged large model team was overseen by Peng Chao, the former head of NIO’s perception team.

Regarding the authenticity of the above news, the Daily Economic News reporter immediately checked with the NIO, but no reply was received as of press time.

On the evening of June 20, an unnamed person familiar with the matter told reporters that NIO did make structural adjustments to its intelligent driving R & D team. However, the other party did not disclose the specific details of the adjustment.

Zhu Xichan, a professor at the School of Automotive Science at Tongji University and director of the Institute of Automotive Safety Technology, said in an interview with reporters that NIO’s move is more to adapt to the development trend of large models. "Tesla’s FSD V12 version has shown excellent autonomous driving capabilities end-to-end, and the autonomous driving AI technology route has been established." Zhu Xichan believes that after the automotive industry enters the second half of intelligence, the competition will mainly focus on autonomous driving technology.

Architecture adjustment Want to explore end-to-end large models?

According to public data, there are currently about 1,500 people in the NIO smart driving team. "With the launch of the big model, the autonomous driving technology has been transformed from the algorithm-based model of the past to the data-driven model, that is, the end-to-end big model." Ji Xuehong, a professor and director of the Automotive Industry Innovation Research Center at North China University of Technology, said that the integration of NIO’s sensing and regulation teams is the need for the organizational structure to serve the development of enterprise technology.

Image source: Photo by Zhang Jian, a reporter (data map)

It is reported that the restructured autonomous driving R & D department is still in charge of Ren Shaoqing, vice president of NIO’s intelligent driving R & D. After the adjustment of the intelligent driving R & D department, Ren Shaoqing once conveyed to the team: to give up the traditional paradigm of "perception-decision-regulation" that the industry has used for many years. This also means that NIO will more clearly explore the use of end-to-end large models to achieve high-level intelligent driving.

Zhu Xichan told reporters that NIO’s original modular autonomous driving algorithm team structure was divided into "perception", "regulation and control" and "evaluation", but after reaching the end-to-end large model, the division of departments is unreasonable. "In order to adapt to the new algorithm structure, the administrative structure of [NIO intelligent driving] can be optimized to break down departmental barriers and achieve more efficient development," Zhu Xichan analyzed.

Chen Guoping, executive director of Haosu Capital, told reporters that from the current point of view, the intelligent driving development program has been fully transformed into end-to-end autonomous driving, which has become an option for car companies. It turns out that perception, regulation, and decision execution are the R & D paths of traditional autonomous driving. The neural networks algorithm is used to form this simulated human driving decision through the accumulation of training data.

"With the comprehensive change of Tesla’s FSD driving decision model, the end-to-end large model output method skips the original traditional perception-decision-execution path, and calls the mainstream decision to drive the driving behavior in full accordance with the empirical algorithm, reducing the load on the perceived computing power technical parameters. The iteration speed will be faster and faster, and the cost of the smart driving solution will be lower and lower." Chen Guoping said that the new car manufacturing forces choose the end-to-end large model to merge and revoke the original organizational structure corresponding to the technology research and development path.

In an interview with reporters, He Xiaopeng, chairperson and CEO of XPeng Motors, said that in the previous smart driving scheme, technically speaking, the car was handled separately in terms of perception, positioning, planning, and control, and each link was not related. Therefore, when the vehicle encounters some scenarios, it will hesitate because of the rules written by humans. After the end-to-end large model gets on the car, the vehicle can directly output the control of the vehicle through the input of the sensor, and the smart driving will be more "human-like".

In He Xiaopeng’s view, the end-to-end smart driving model is adopted, which can be iterated every two days, and the smart driving capacity enhancement is 30 times in the next 18 months. The end-to-end big model means that automatic assisted driving will shift to fully autonomous driving.

Domestic car companies accelerate the deployment of autonomous driving

Speculation about the reasons behind the restructuring of NIO’s intelligent driving R & D department is mixed. Some people believe that NIO’s move is affected by the approaching time of Tesla’s FSD entry into China. However, Yang Weibin, an expert on new energy vehicles and batteries, told reporters that the adjustment of NIO’s intelligent driving R & D team is not directly related to Tesla’s FSD entry into China. "Because NIO and Tesla use two different intelligent driving technology routes, each has its own advantages and disadvantages, and it is not possible to completely judge which solution is better at present," Yang Weibin said.

Zhu Xichan also said that the reorganization of NIO’s intelligent driving R & D department has nothing to do with whether Tesla FSD enters China or not, but is mainly affected by the end-to-end model technology of Tesla FSD V12 version. "As the world’s leading company in autonomous driving technology, the gradual landing of Tesla FSD has pointed out the development direction and technical route of smart cars for the industry." Zhu Xichan said that with the improvement of the technical capabilities of the end-to-end model of Tesla FSD V12 version, even if it does not enter China, the autonomous driving technology of domestic car companies such as NIO will shift to the direction of large models.

In March this year, Tesla began to push the end-to-end FSD V12 to North American users on a large scale. Recently, it was reported that the Shanghai Autonomous Driving Demonstration Zone has issued a road test license to Tesla, and the FSD may be testing. In response, the reporter checked with Tesla China on June 21, but no response was received as of press time.

Ji Xuehong also said that Tesla is currently the best company in autonomous driving technology. Whether it enters China or not, it will guide more and more car companies to make more investment in autonomous driving technology. "As a’catfish ‘in the field of autonomous driving, Tesla will accelerate the layout and force of car companies in the field of autonomous driving." Ji Xuehong explained that in addition to NIO, XPeng Motors, Li Auto, Huawei and other car companies, more and more traditional car companies are also increasing the layout of autonomous driving technology direction.

On June 20, Zhang Xinghai, chairperson (founder) of Cyrus Group, announced that Cyrus will firmly pursue the development of smart-electric integration under software-defined vehicles, and strive to explore solutions for intelligent driving and intelligent safety. "At present, the AITO cars produced by Cyrus have driving auxiliary features, of which two-thirds have high-order intelligent driving functions, and the auxiliary driving functions account for one-third." Zhang Xinghai said.

In Yang Weibin’s view, car companies are doing theory in the "first half" and practice in the "second half". "Car companies will take advantage of the opportunity of large-scale demonstration of domestic smart driving technology, expand the number of cities where smart driving is applied, and continue to iterate and optimize and upgrade." Yang Weibin said that there is still a long way to go to fully realize autonomous driving.

Daily economic news

In the just-concluded Lei Jun annual speech, Lei Jun will tell everyone about his entrepreneurial journey, the 10 most difficult choices, and the most frustrating day in the past decade.

When it comes to Xiaomi’s listing, Lei Jun told a few short stories.

The first is pricing and breaking. In his speech, Lei Jun recalled the situation of Xiaomi’s listing breaking. In early 2018, after repeated discussions, Xiaomi finally confirmed its listing in Hong Kong. At that time, the investment bank gave a valuation of 17 Hong Kong dollars to 22 Hong Kong dollars per share.

Lei Jun said, "Almost all entrepreneurs will choose to be more expensive without hesitation.We did not hesitate to choose the lowest price because we want Xiaomi’s stock to be as well-priced as our productsOur wishes are so beautiful and simple, but the reality has disappointed us a bit. "

Xiaomi Group share price

"On July 9, 2018, the much-anticipated Xiaomi IPO came, with more than 600 people in attendance. This was the first company in Hong Kong with the same shares and different rights, so everyone was very excited at that time, hoping that the stock price would skyrocket as soon as it opened. In such an atmosphere, the market opened, and the result broke," Lei Jun said.

Lei Jun said that he and Xiaomi co-founder Lin Bin hid in the utility room of the Hong Kong Stock Exchange at the time. At the thank you banquet, Lei Jun said: "I’m sorry everyone, but we will work hard to make IPO investors at least double their profits."

On September 2, 2019, when Xiaomi Group’s Hong Kong stock price fell to HK $8.28,Compared with the IPO price, it has been halved. At that time, almost everyone was about to collapse, and some even thought it would fall to HK $4.…

"During that time, I was particularly reluctant to meet investors. One investor insisted on meeting me. As soon as he sat down, he only exchanged pleasantries for a few rounds, and he said rudely, how did you make me lose so much money? I really don’t know how you did it.From Xiaomi’s strategy, to Xiaomi’s products, to Xiaomi’s management, he trained me as a primary school student for more than an hour.My shirt was wet at the time. After the meeting, I sat alone in the conference room for a long time. At that moment, I was very desperate. "

After bottoming out, Xiaomi’s share price began a year and a half-long rally, hitting 35.9 Hong Kong dollars at the beginning of this year, which is double the issue price.

Lei Jun said, "After the share price of Xiaomi doubled compared to the IPO price, I had no pressure. I uninstalled the stock trading software such as Futu, Tiger Finance, Flush, Great Wisdom, Snowball, and Optional Stocks, and never watched it again".

"From tomorrow onwards, be a happy person, feed horses, chop firewood, and travel the world." Lei Jun said, this is how he felt at the time.

Lei Jun Releases Xiaomi Mi Mix 4Xiaomi wants to become the first in the world in three years

This evening, Lei Jun also released the latest work to explore the field of black technology – Xiaomi MIX4.

Under the trend of more and more homogeneity in the performance and appearance of smartphones, differentiation has become a breakthrough point that mobile phone manufacturers are competing for. After taking advantage of the ultimate cost performance and MIUI to capture the city, Xiaomi knows that whether it is to enhance the brand, attack the high-end market, or remain competitive in the fierce mobile phone market, it needs to come up with "black technology" that can better impress consumers.

In 2016, Xiaomi launched the first full-screen concept phone, Xiaomi MIX, officially launching the journey to explore black technology.

Many people call Sharp’s AQUOS phone the pioneer of the full screen. Indeed, in terms of form, Xiaomi MIX is similar to it. If Sharp’s AQUOS phone is the pioneer of the three-sided borderless, then Xiaomi MIX should be regarded as the leader of the "full screen". Whether it is a full screen or not, the screen ratio is the most intuitive indicator. The screen ratio of Xiaomi MIX reached 93.1%, and the screen ratio of the general mobile phone was only about 70% at that time.

In order to achieve the effect of full screen, Xiaomi MIX cancelled the traditional earpiece and replaced it with a cantilever beam piezoelectric ceramic acoustic system. The front-facing camera was reduced by 50% and moved under the phone, and the fingerprint was unlocked on the back. From the front, the impact of the whole screen of Xiaomi MIX really made people have infinite reverie about the "full screen" at that time.

Due to its pioneering full-screen design, the Mi MIX was permanently collected by the Finnish National Design Museum, becoming the first Chinese product in the museum’s collection and the first modern smartphone.

In terms of appearance, Xiaomi MIX2 inherits the design of the MIX 1. In order to increase the grip, it persuaded Google to use an 18:9 screen ratio. At the same time, the ceramic back cover on the MIX 1 was upgraded to a Unibody integrated ceramic body, optimizing the look and feel of the full screen.

MIX 3 is another attempt by Xiaomi to explore the full screen, combining magnetic power with the slide structure, and the magnetic power slide rail design has also made Xiaomi MIX 3 jokingly called "decompression artifact" by netizens.

The Xiaomi MIX Alpha completely broke through the boundaries of the full screen, and the surround screen design made the entire body wrapped by the screen lock, with a screen ratio of 180.6%. However, the difficulty of mass production of this phone is too great, and it is still only in the concept stage.

The release of Xiaomi MIX 4 this time still represents Xiaomi’s exploration on the road to full screen.

In order to make the front screen more complete, Xiaomi MIX4 uses a CUP full screen, which hides the front-facing camera under the screen, which is commonly known as the under-screen camera technology. The technical difficulty of the under-screen camera is how to improve the light transmittance of the screen to ensure that the camera is not disturbed by the screen when working. Xiaomi MIX4’s approach is to use micro-drill arrangement and transparent leads, and redesign the circuit layout so that light can pass through the pixels.

The whole screen is a 6.67-inch AMOLED micro-curved flexible screen, technical indicators, 10bit primary color screen, TureTone display, Dolby Vision, equipped with Hamanka audio, to ensure a comprehensive experience of vision and hearing.

At the press conference, Xiaomi also released the Xiaomi tablet series that has not been updated for a long time – Xiaomi iPad 5, Xiaomi Sound high fidelity audio, Xiaomi TV Master 77 ?? OLED, Xiaomi TV 6 OLED version, CyberDog bionic quadruped robot and other new products.

Seven years ago, at the World Internet Conference in Wuzhen, the high-spirited Lei Jun publicly expressed Xiaomi’s dream: "In five to ten years, Xiaomi will be the first in the world." Bruce Sewell, senior vice-president of Apple, who was present, said: "It’s easy to say, it’s much more difficult to do." The audience laughed.

The host at that time immediately asked Lei Jun what he planned to do, and Lei Jun replied with a sentence from Ma Yun: What if it is realized?

Seven years later, according to the data of the world’s four major data institutions, Xiaomi’s mobile phone sales in Q2 2021 increased by 83% year-on-year, with a market share of 17%, surpassing Apple to become the second largest in the world and becoming the first Chinese brand to reach the top of the European market.

17% market share, to take a more intuitive example, in the second quarter, every six smartphones sold globally, one was Xiaomi. The growth in performance has also made Xiaomi on the Fortune Global 500 list for three consecutive years, ranking 338 in 2021, up 84 places.

In today’s speech, Lei Jun also announced Xiaomi’s next goal:In three years, he won the first place in the world.

If you do a simple calculation, you will find that if "the world’s first in three years" really becomes a reality, then Lei Jun’s "five to ten years, Xiaomi will be the world’s first" statement will really come true. Maybe just as Lei Jun said seven years ago that Xiaomi would be the world’s first, the audience and the guests on the stage laughed, and today some people will still laugh at Lei Jun’s "three years of world first". The difference is that now more people may start to believe that this may really become a reality.

To this day, there are still many people who think that Xiaomi mobile phones are not so good and not worth spending so much money, but the fact is that more and more people choose Xiaomi. Xiaomi’s success may be seen in the final part of today’s press conference.

Ten years ago, Xiaomi Mobile Phone 1 went on sale, priced at 1999 yuan, and sold 184,600 units, totaling 370 million yuan. This is Xiaomi’s first income. It is with this income that today’s Xiaomi has become. To thank the first batch of Xiaomi mobile phone users, Xiaomi gave them a red envelope of 1999 yuan each to thank them for their help to Xiaomi.

Do you think Xiaomi’s mobile phone can surpass Apple and Samsung to become the number one in the world?