I’m sorry that you didn’t pay enough money. Tesla will downgrade you online.

One,

 

Let’s imagine a scene: you spent hundreds of thousands of dollars on a car, and after a few months, the sales came to chase after it and said, I’m sorry, you bought a low-priced car, but we mistakenly asked you to take a high-priced car, so we need to dismantle those configurations in your car that can only be enjoyed by high-priced cars.

 

What the Fxxx? ! Do you think you are a fool as a consumer or admit that you are a fool?

 

 

You must think that this might only appear in a funny joke, then I can only say that you are naive. Because I did this kind of thing once recently.

 

Recently, according to foreign media reports, it was announced that the software of some delivered vehicles would be downgraded, because the company was equipped with a standard Plus version with a price of nearly $40,000 on the standard version they had sold for $35,000. After this situation, consumers were told in a hurry that they needed to withdraw this part of functions and configurations.

 

Second,

 

There is a need to popularize science here: there are some differences between our cars and the tradition. Some models of different versions are only different in software settings and almost identical in hardware configuration. Therefore, only by downgrading the software, some vehicle configurations including battery life can be adjusted. To put it bluntly, the configuration of the models they sell is wrong, so you can change your configuration directly through the system software.

 

 

This sounds like a very simple thing. Sales don’t have to "disassemble" your configuration, and the system can be remotely controlled. However, have car companies ever taken into account the violent attacks suffered by consumers?

 

There is no problem when buying a car, no problem when picking it up, and even the car that has been used for a while is still no problem. Then you informed me that "I’m sorry that your money suddenly didn’t pay enough, and we will downgrade it online for you"!

 

In my opinion, the only problem is that there is something wrong with our service. It is better to say that we are not focused enough than professional enough.At least, in the sales process of many traditional car companies, I have never heard of such a thing as paying low-priced money but selling high-priced cars by mistake.

 

 

Third,

 

According to the e-mail sent to some consumers who bought the standard model, "Your computer will soon receive the new software that matches the configuration of the standard model you ordered. As we communicated in April, this included a limited battery life of 220 miles (about 350 kilometers) and cancelled some software functions. To continue to experience the extended battery life, faster acceleration and autopilot functions of the standard Plus version, please arrange a service appointment through the application. "

 

According to this statement, these car owners can upgrade their configuration by adding money later.

 

Do you feel the same as me when you see this?This TM is not a marketing routine played by Tesla!

 

 

Pretend not to know, wait for the owner to get used to the high configuration, and then tell you that we are sorry that we made a mistake and will help you downgrade. If you want to continue to experience the high configuration, you can make a new appointment, dear! Maybe many car owners will think that they are used to high configuration, so add money and don’t want to be downgraded.

 

Of course, I must emphasize that the above paragraph is only my guess, but it is difficult for such a service accident to make consumers not have similar ideas. Not only that, the official price cut earlier, and then the basic assisted driving function was given, and the change from time to time made the car owners very headache.

 

Perhaps Tesla’s technology is awesome and the car is really smart enough, but please be more professional in sales and service. Don’t treat all consumers as fools. Such a "sales accident" either makes consumers suspect that there is something wrong with your system, or makes consumers suspect that your marketing has a routine.

 

Neither is a good thing.

 

Finally, consumers in the China market don’t need to worry, because the standard version has not been sold to the China market, and there are no cars yet, so any marketing routine can’t be yours for the time being.

 

 

 

 

Comments on the Management of Sanfu Outdoor Board of Directors in 2023

() The operating comments of the Board of Directors in 2023 are as follows:

  I. The industry in which the company is located during the reporting period.

  (a) the company’s industry

  1. Support policies have been introduced one after another, and outdoor sports industry has ushered in new opportunities for development.

  In recent years, the state has paid more and more attention to the overall development of outdoor sports industry, and successively and intensively introduced a number of supporting industrial policies. In July 2023, the State Sports General Administration issued the Work Plan on Restoring and Expanding Sports Consumption. The plan points out that restoring and expanding sports consumption should be given priority, and puts forward three main measures: increasing the supply of high-quality sports products and services, enriching sports consumption scenes and consolidating the foundation of sports consumption. The promulgation of the "Program" is of special significance for the recovery of outdoor sports consumption. In October 2023, the National Development and Reform Commission, the State Sports General Administration and other departments issued the Action Plan for Promoting the Construction and Service Improvement of Outdoor Sports Facilities (2023-2025). The plan proposes that by 2025, the supply and demand of outdoor sports facilities construction and service quality will be effectively connected, the participation groups will be more extensive, the competition activities will be more abundant, the professional talent team will continue to grow, and the safety supervision policy system will be more sound. A number of outdoor sports development highlands with good development foundation, complete service guarantee, strong local characteristics and excellent supporting industries have been formed nationwide, and the total scale of outdoor sports industry has been promoted to 3 trillion yuan.

  2. Outdoor sports groups tend to be younger, with strong consumption power and great communication influence.

  The trend of rejuvenation of outdoor sports industry is a remarkable market phenomenon, which mainly benefits from young people’s pursuit of a healthy lifestyle and their desire to explore new things. The White Paper on Trend of Outdoor Sports Industry of Taobao Tmall in Spring and Summer of 2024 shows that young people aged 18-29 account for nearly 40% of the outdoor sports market, and consumers of this age group have become the backbone of the market. In addition, the spending power of young people in outdoor sports is also constantly improving. The White Paper on Sports Development of Young People in China in 2022 shows that the average annual consumption of young people in China is 7,237.6 yuan, of which 18.1% spend more than 10,000 yuan. This increase in consumption level reflects young people’s attention to outdoor sports and their willingness to invest in it.

  As the main consumer in outdoor sports market, young people not only occupy an advantage in quantity, but also show a trend of youthfulness in consumption behavior and choice. Their participation and consumption behavior have played an important role in promoting the development of outdoor sports industry.

  3. The outdoor industry is experiencing explosive growth, and the market potential is huge to be tapped.

  With the popularity and diversification of outdoor sports, out shoes clothing and other related products have also ushered in a huge market demand. More and more consumers begin to pay attention to the functionality, comfort and fashion of outdoor products, which also brings more development opportunities for the outdoor products market. According to Hongze’s research data, in 2023, China’s out shoes clothing market has reached about 45 billion yuan, with a compound growth rate of nearly 20% in the past three years.

  On the one hand, the popularity of outdoor activities, such as camping, skiing, hiking and mountaineering, has promoted the penetration rate of outdoor activities, attracted more and more participants, and brought a steady stream of consumer demand for outdoor products industry. On the other hand, the phenomenon of "breaking the circle" of out shoes clothing has also contributed. Its application scene is no longer limited to professional outdoor activities, but expanded to urban business and leisure areas. This change not only expanded the audience of out shoes clothing, but also further tapped the market potential. Under the joint action of these two factors, the high prosperity of outdoor products industry has been continuously improved, and the market potential of outdoor products has been further enhanced.

  4. The consumer market continues to recover and rebound, and the market vitality continues to emerge.

  According to the data of the National Bureau of Statistics, the total retail sales of social consumer goods in 2023 was 47,149.5 billion yuan, an increase of 7.2% over the previous year, and the scale reached a record high. According to the retail format, in 2023, the retail sales of physical stores above designated size increased by 5.0% compared with the previous year, among which the retail sales of convenience stores, department stores, specialty store and brand stores increased by 7.5%, 8.8%, 4.9% and 4.5% respectively. In 2024, as the national economy continues to pick up and improve, relevant policies to promote consumption will continue to be effective, new consumption formats and new models will be gradually cultivated and expanded, the income of urban and rural residents will continue to grow, and the expansion of the consumer market will be consolidated and enhanced.

  (2) The market position of the company

  Since its establishment, the company has been deeply involved in the outdoor sports industry and committed to the upgrading of the outdoor sports industry. The company develops, produces and distributes high-function professional outdoor sports goods, continuously cooperates with local governments and sports associations, and steadily lays out the comprehensive quality education section for parents and teenagers, which has formed a good reputation and brand reputation in the industry. It is a leader in the development of outdoor sports industry in China and has been rated as "National Sports Industry Demonstration Unit" by the State Sports General Administration.

  

  II. Main businesses of the Company during the reporting period

  (a) the main business of the company during the reporting period

  The company’s main business is to develop and sell professional high-quality outdoor sporting goods, organize outdoor sports events, and build a comprehensive outdoor quality education experience platform for parents and teenagers. Through the integration of various business sectors, it provides consumers with all-round products and services, encourages and helps people to go outdoors, exercise healthily, and fully practices the life concept of harmonious coexistence between man and nature.

  During the reporting period, the company completed the acquisition of the 100% equity project of Shanghai Feiwa Trading Co., Ltd., which specializes in the distribution and agency of high-end hiking shoes brands and owns the exclusive agency of Italian handmade shoes CRISPI in China, obtained the exclusive sales and operation agency of HOUDINI, a representative brand of Nordic outdoor aesthetics, signed a joint venture agreement with Klttermusen AB, and completed the relevant registration procedures of the joint venture company in March 2024.

  In 2023, the company achieved an operating income of 846.4 million yuan, a year-on-year increase of 50.51%; The total profit was 31,377,800 yuan, a year-on-year increase of 192.68%; Among them, the net profit attributable to shareholders of listed companies was 36,534,000 yuan, a year-on-year increase of 210.91%. By the end of 2023, the total assets of the company were 1,105,053,600 yuan, and the net assets attributable to shareholders were 688,769,500 yuan.

  1. Focus on building the brand matrix of "own+exclusive agent" and complete the transformation from channel operation to brand operation.

  (1) Focusing on the brand positioning of X-BIONIC sports black technology, we will continue to deepen the product design and development, channel development and construction, marketing promotion and membership system development of X-BIONIC.

  "X" stands for technology, creativity, future and infinite possibilities, "BIONIC" stands for bionic technology, and X-BIONIC embodies the spirit of exploration, technology and passionate movement for dreams.

  During the reporting period, the company focused on X-BIONIC’s own brand operation business, integrating R&D, design, commissioned processing, channel construction, marketing and sales, and met different types of consumer demand through the channels directly operated by the company, such as shopping malls, ski resorts, outdoor multi-brands, multi-category collection stores, traditional and emerging e-commerce platforms and live broadcasts.

  The company continues to intensify research and development, adheres to the concept of combining X-BIONIC technology functionality with advanced fashion sense, and perfects and enriches various product lines based on product application scenarios. On the basis of the existing close-fitting products representing the professional height of the industry, the product R&D team continues to launch professional outdoor and functional business products, and has established in-depth partnership with international high-quality fabric suppliers such as GORE-TEX, Schoeller, Polartec, Pertex, Primaloft, Allied Feather and Down, etc., to jointly design and produce various functional products. Including all kinds of hard-shell jackets, soft-shell suits with different thicknesses, cotton-padded jacket, water-repellent down jackets, snowboarding suits, snowboarding suits, business jackets, business down jackets, business three-in-one down jackets, business down coats and other high-value products, as well as various trench coats, jackets, long and short T-shirts, sweaters, various hiking pants, business pants, running pants and other excellent products suitable for sale in spring, summer and autumn, covering outdoor climbing and hiking. Among them, the soft shell category with Schoeller soft shell material as the core has won special praise from users and great attention from the market, which has established the height of the soft shell industry that "not all soft shells are called Schoeller". At present, the category of X-BIONIC products has been basically completed and constantly optimized.

  In 2023, the company opened six X-BIONIC brand stores in Beijing DT51, Shenzhen Vientiane City, Changchun Vientiane City, Beijing Badaling Ole, Beijing SKP and Beijing Shi Jinglong Ski Resort respectively. By December 2023, X-BIONIC had opened 22 single-brand stores (including 10 shopping malls and 12 ski shops) and 30 outdoor channel brand stores (including 28 Sanfu comprehensive stores)

  X-BIONIC sponsors outdoor sports events and athletes by holding a number of brand and membership activities, and helps brand development in different fields. Invite champion users such as Xu Mengtao, Olympic champion of freestyle aerial skills, and Wang Xindi, world champion of freestyle aerial skills, to come to X-BIONIC Beijing SKP Winter Store to participate in Valentine’s Day activities, attracting many stars and sports bloggers to take photos and punch in the store to help X-BIONIC offline channel marketing; X-BIONIC Hangzhou flagship store and Changchun Vientiane City store opened, and invited international supermodel He Sui and short track speed skating Olympic champion Ren Ziwei to attend the opening ceremony and offline publicity activities respectively; The title is Chongli International Triathlon Challenge and the 24th Sanfu International Triathlon; Sponsored cross-country runners Wang Xun and Tony chen, and won the men’s and women’s championships in the 168 km group of the 2023 Suzaku 168 Super Cross-country Race respectively; Sponsored EMBA-A teams from cheung kong graduate school of business and China Europe International Business School to participate in the Gobi Challenge of Xuanzang Road, and won the Ge 17 championship and Ge 18 championship respectively; To pay tribute to the 70th anniversary of the first human summit of Mount Everest, X-BIONIC sponsored two female mountaineers, Gu Xiaoxi (the first person in Chongqing to reach the north slope of Mount Everest) and ISA, to successfully reach the top of Mount Everest, the world’s highest peak, in May 2023. Cooperate with Richie Jen, Kenny Lin, Jane Zhang, Jeff Chang Shin-Che, Zhang Lanxin, Zhao Lina, Huang Xiaolei, He Chong and many other stars and champions to publicize the brand. During the reporting period, we cooperated with more than 200 sports and fashionistas.Promote and plant grass for products on platforms such as Xiaohongshu and Tik Tok, and continuously deepen the brand power of X-BIONIC.

  Establish and improve the X-BIONIC brand operation team, including commodity department, exhibition department, training department, member marketing department, brand store sales management department, etc., to achieve refined operation management; At the same time, according to the different business districts and customers, we will implement differentiated and precise operations to improve store efficiency and service; The store display image is presented according to the quarterly theme and product style planning. Through the design of quarterly props and the monthly store display guidelines, the offline image is improved and unified management; Continuously improve the overall training framework and content, cover employees at all levels with the help of online platform, and improve the service level and customer experience of the store; We have carried out many interactive activities such as skiing, cross-country running and city running, which has increased the stickiness of members and the recognition of products. During the reporting period, X-BIONIC recruited 23,000 new members, accounting for 90% of member sales.

  In 2023, X-BIONIC achieved an operating income of 214,861,600 yuan, a year-on-year increase of 69.36%.

  (2) National exclusive agency brand

  The exclusive agency brands in China include Italian handmade shoes and boots brand CRISPI, Swedish classic brand Klattermusen, Nordic outdoor aesthetics representative brand HOUDINI, classic tooling shoes and boots brand DANNER, tactical backpack brand Mystery Ranch and professional out shoes brand LA SPORTIVA.

  1) Italian handmade ingenuity inherits the brand CRISPI of shoes and boots.

  CRISPI shoes adhere to the traditional Italian hand-made shoe-making technology, combining modern technology and Italy’s unique fashion taste. After entering the China market for 16 years, it has won the favor of the vast number of consumers in China with its "comfortable running-in" experience.

  During the reporting period, the company closely communicated with CRISPI brand, cooperated in new product research and development, adhered to CRISPI’s unique DNA, combined Italian handcrafted ingenuity with new shoemaking technology, and combined functionality, high quality and fashion sense with a full understanding of the China market. Based on product application scenarios and different usage scenarios of China consumers, the company improved the product line matrix and launched diversified exclusive and first-time high-quality products from China. Including MONACO retro version, MONACO low top, MONACO Martin boots, etc., the categories cover hiking, outdoor, fashion wear, sports and other scenes.

  In 2023, the company developed the CRISPI brand vision system and the use standard, completed the upgrading of 12 CRISPI brand image zones in the company’s multi-brand and multi-category comprehensive stores, and cooperated with 6 dealers to complete the upgrading of CRISPI brand image zones simultaneously.

  In terms of marketing, in addition to continuing the successful market operation mode in the past, we have conducted in-depth cooperation with many KOLs, professional, fashion media and outdoor mainstream media, and combined brand professionalism with fashion trends. The content of official account of CRISPI brand has been upgraded, which has more brand depth and tonality, increased the stickiness of fans, greatly increased the brand exposure in bilibili, Xiaohongshu, Tik Tok and other major platforms, and continuously expanded the brand volume.

  In 2023, CRISPI achieved an operating income of 79.77 million yuan, a year-on-year increase of 97%.

  2) Swedish classic brand Klattermusen

  During the reporting period, the Swedish classic brand Klattermusen performed brilliantly, with three single-brand stores and one pop-up shop in Hangzhou Tower, Shanghai Kerry, Beijing Guomao and Shenzhen Vientiane World Pop-up respectively. Continue brand exposure on social media platforms such as bilibili, Xiaohongshu and Tik Tok, and cooperate with many KOLs to promote and increase brand exposure and search popularity. Xiaohongshu, Tik Tok, WeChat WeChat official account and Weibo achieved double-digit growth, and opened Xiaohongshu Store and WeChat applet store, with the number of Xiaohongshu fans reaching 15,000.

  In 2023, Klattermusen realized an operating income of 117.33 million yuan, a year-on-year increase of 188%.

  3) HOUDINI, the representative brand of Nordic outdoor aesthetics.

  HOUDINI brand is committed to the concept of environmental protection, and the research and development of environmental protection technology fabrics has set a benchmark in the environmental protection field of functional outdoor clothing; Creating a product recycling economy model has won consumers’ recognition of the long-term value of HOUDINI products; The leading design concept of HOUDINI brand is different from the unique competitive advantages of other brands, emphasizing the philosophy of harmonious coexistence with nature. The product pursues minimalist design, adopts advanced and low-key Mo Landi color system, and is loved by many female consumers.

  In July 2023, the company and Houdini Sportswear AB Company formally signed the Exclusive Agency Agreement. In October, the first store of HOUDINI brand area image in China settled in Shanghai Sanfu Wanti Store, and then quickly opened HOUDINI brand area in Beijing Sanfu Xiangyun Town Store, Beijing Sanfu Madian Middle Store and Qingdao Sanfu Aofan Center Store, and in the second half of 2023, HOUDINI Tmall Flagship Store, HOUDINI JD.COM Flagship Store, Houdini Sports Outdoor Tik Tok Flagship Store and Houdini Outdoor Tik Tok Flagship Store were opened. In terms of wholesale, in 2023, we opened two HOUDINI brand area images in cooperation with distributors, and started to prepare the first self-operated China brand store of HOUDINI Shopping Mall, constantly expanding and improving the sales channels of HOUDINI brand.

  During the reporting period, HOUDINI and Polartec China held a business opening event, which successfully created a loud momentum for HOUDINI to enter China, conducted in-depth cooperation with many KOL, professional and fashion media and outdoor professional media, combined brand professionalism with fashion trends, greatly increased brand exposure in bilibili, Xiaohongshu, Tik Tok and other platforms, and continued to expand brand voice.

  DANNER, the classic American tooling shoes and boots brand exclusively represented by the company, represents the brand spirit of courage, tenacity and freedom, and is committed to providing customers with the best products with high-quality fabrics and techniques, which is the core of Danner’s 90-year inheritance and enduring; MYSTERY RANCH, the global leading brand of heavy backpacks, has won unanimous praise from the market and backpack users for its powerful backpack system, durable quality and unique design. LA SPORTIVA, a professional out shoes brand, is considered as a brand specially born for mountain sports, which is mainly suitable for technical mountain sports such as high altitude mountaineering, alpine climbing, rock climbing, skiing mountaineering and cross-country running. At present, DANNER, MYSTERY RANCH and LA SPORTIVA are mainly sold through e-commerce platforms such as Tmall, JD.COM and Tik Tok, and their product attention continues to increase and maintain steady development.

  2. Actively adjust the layout of sales channels, rapidly expand the sales business of emerging e-commerce platforms, optimize the product structure of multi-brand and multi-category chain retail channels, and promote the image updating and upgrading of offline retail stores.

  During the reporting period, the company actively adjusted the distribution of sales channels according to the changes of public consumption habits, focused on Tik Tok, Xiaohongshu and other emerging e-commerce platforms to create a traffic matrix, set up new multi-brand and multi-category comprehensive flagship stores in Xiangyun Town, Beijing, Lilac Town, Shenyang and Xinguang Tiandi, and built a single-brand collection store in Hangzhou Ping An Financial Center. (1) Through the combination of retail channels, it provided consumers with more convenient goods supply and optimized the shopping experience.

  The company attaches great importance to the business presentation of emerging e-commerce platforms, with outstanding results in the layout presentation of platforms such as Tik Tok, WeChat applet, Xiaohongshu and Aauto Quicker. It has successively opened and operated a number of live broadcast channels such as Sanfu outdoor franchise store, CRISPI official flagship store, klattermusen sports flagship store in mountain rat, HOUDINI sports outdoor flagship store, X-BIONIC sports outdoor flagship store, DANNER official flagship store, mysterious farm official flagship store, LA SPORTIVA outdoor flagship store, etc. The operation mode and services tend to be mature, and the performance continues to grow steadily. Adhering to the concept of "striving to provide users with quality products and worry-free services", the company’s online operation team actively improves the quality of online business, optimizes e-commerce related workflows, including page design, user pre-sales and after-sales services, logistics and distribution, and makes every effort to enhance users’ shopping experience in the whole process of selection, purchase and after-sales.

  In 2023, the number of public outdoor customers increased, mainly taking camping, light hiking, cross-country running, go on road trip and other outdoor activities, and these activities showed a continuous growth trend. In view of the demand of these products, the company increased the stocking of suitable products, increased the exhibition area of stores, and optimized and increased competitive brands, aiming at providing one-stop shopping service for outdoor sports enthusiasts.

  In the post-Winter Olympics era, ice and snow sports and ice and snow tourism continue to heat up. The company has opened 12 ski resorts in Beijing, Chongli, Jilin, Xinjiang and other high-quality ski resorts, with a full range of goods, including (single and double) snowboards, anchors, snowshoes, helmets, snow goggles, snow clothes and protective gear. And according to the needs of skiers, we constantly introduce new products, such as fast-wearing fixer, gloves with palm protection, XRD protective gear, shadow stone 360 and other products. Some ski resorts provide members with services such as storing snowboards, repairing and maintaining snowboards, and provide convenience for members.

  Offline stores attach importance to community activities and word-of-mouth marketing. In 2023, 183 community activities were organized, including hiking, camping, city running, cross-country running, CITY WALK, rock climbing and store sharing sessions. The number of offline retail members increased by 44,386, an increase of 43.6% compared with 2022. As of December 31, 2023, the total number of store members was 381,000, accounting for 82% of sales, an increase of 21% compared with 2022. The repurchase rate of members was 40.22%, an increase of 9% compared with 2022. The number of old members accounted for 52.9%, the number of new members accounted for 47.1%, the sales of old members accounted for 59.7%, and the sales of new members accounted for 40.3%.

  3. Quality-oriented construction of outdoor sports events.

  During the reporting period, the Sanfu event was dominated by its own boutique event IP, and continued to focus on triathlon and cross-country running. The X-BIONIC 2023 Chongli International Triathlon Challenge, the X-BIONIC 2023 China-Beijing-Tianjin-Hebei Triathlon and the 24th Sanfu Triathlon, the "Growth Medal" Little Triathlon Beijing Station and Xiamen Station, and the 2023 Dajingmen Ancient Great Wall Cross-country Race and adidas TERREX 2023 were successfully held. These events have attracted athletes and participants from all over the world, especially the Chongli 168 Super Cross-country Race. The race routes are specially designed according to the local natural environment, historical sites and cultural heritage, which is a combination of sports, culture and tourism. From 2,000 contestants in the first session to nearly 10,000 contestants this time, the total number of applicants exceeded 50,000 in seven years, which indirectly affected the participation of nearly one million people. Now it has become one of the largest, largest and most influential outdoor sports events with mass participation in North China and even the whole country, and was rated as the 2023 boutique event by Hebei Provincial Sports Bureau, which enhanced the company’s popularity and brand influence. In terms of competition organization, Sanfu competition pays more attention to the management process and details, strengthens the training of volunteers and staff, improves the overall service quality while ensuring the smooth competition process, and ensures the safety of contestants and spectators during the competition.Provide participants with a better competition experience; Form strategic cooperation with many media such as Little Red Book and Weibo to expand the exposure and influence of the event. Combined with the trend of cultural and creative works, the cultural and creative and public welfare products developed for the event activities have also been well received by the majority of participating enthusiasts and outdoor sports enthusiasts.

  During the reporting period, Sanfu Group Construction continued to deepen the field of high-end outdoor group construction of enterprises, seized the hot period of traveling group construction, and successively reached cooperation with Didi Chuxing, () and other companies. Combined with the current outdoor craze and exquisite lifestyle, we will formulate a new outdoor group building plan for our customers. Throughout the year, many projects were successfully held, such as 100-person desert Gobi hiking group building, 1,000-person camping family carnival day, and high-end customized travel group building. At the same time, combined with the current consumption concept of the crowd, the Beijing-Tianjin-Hebei small-scale enterprise group building was launched, and more than 200 group building projects such as "Olympus Fun Games", "Sanyuan and Warriors Challenge" and "Learning to Think Ten Thousand Meters" were successfully held, with more than 20,000 service enterprises, which was recognized and widely praised by the majority of corporate customers and industrial organizations.

  Beijing Sanfu International Dream Travel Agency, a wholly-owned subsidiary of the company, is responsible for the business of the activity department, undertakes the qualification training of outdoor tour leaders in chinese mountaineering association, and has hundreds of contracted tour leaders with outdoor qualifications all over the country. The business scope is mainly in Beijing, Chengdu and Shanghai, and at the same time, it recruits outdoor travel enthusiasts nationwide through online travel. During the reporting period, the activity department mainly took mountain outdoor travel as the carrier and some stores as the support, received more than 7,000 outdoor travel enthusiasts and released nearly 100 outdoor travel routes. Activities such as the New Year’s Eve in Wulanbutong, 300km cycling around Hainan Island, hiking on Wugong Mountain, and crossing the snow valley and snow country in Northeast China are highly praised by outdoor travelers. Sanfu outdoor activities are not only the choice of healthy lifestyle for outdoor travel enthusiasts, but also the messenger of green ideas. In the activities, we advocate and adhere to the principle of non-trace Shan Ye: do not use disposable goods, reduce garbage generation and take it all out of Shan Ye, reduce the impact on nature, and let outdoor enthusiasts re-understand the relationship between man and nature. Sanfu Activity Department, as one of the "departments closest to users", actively undertakes the responsibility of equipment recommendation officer. The product experience, feedback collection, experience in using outdoor products, knowledge popularization and other related exchanges of the company are widely spread in the activity community every day, which has made positive contributions to promoting the company’s brand, enhancing customer stickiness and improving the company’s products and services.

  4. Steady operation of comprehensive outdoor quality education for parents and teenagers.

  During the reporting period, the company smoothly operated the comprehensive quality education business of "Squirrel Tribe Parent-child Outdoor Paradise+Eagle Safety Education and Training +SANFO HOOD Wild Luxury Camp+Sanfu Little Warrior".

  Facing the fierce competition in the parent-child market, Shanghai Xile constantly seeks new breakthrough directions, and renews some original projects in different parks of "Squirrel Tribe". According to the actual situation, different parks introduce new projects such as glass water slide, go-karting, wooden house camp and scarecrow art festival, which brings diversity and rich experience to the products of "Squirrel Tribe". At the same time, thanks to the support of domestic youth quality education policies, the marketing promotion of "Squirrel Tribe" on traffic platforms such as Tik Tok and Xiaohongshu, and the renewal iteration of park projects, the number of visitors to the park increased significantly in 2023. Chengdu, Wuhan, Zhengzhou and Nanjing received a total of 601,200 tourists, up 25% year-on-year. However, bad weather (heavy rain in Wuhan and Nanjing), low-price competition and other market environments have also brought adverse operational impacts to the parks.

  Guizhou Eagle focuses on safety education, focusing on "making 300 million children safer" and creating "a place where all ages 0-99 need to study", and actively upgrades its brand and business. During the reporting period, Guizhou Yingji applied for and obtained two national utility model patent certificates of "Half-body Aviation Training Warehouse for Emergency Escape" and "An Emergency Escape Training Inclined Building" certified by China National Intellectual Property Administration; Hosting the "Sichuan and Guizhou Emergency Safety Education (Base) Development Forum" and establishing the Eagle Safety Education Research Institute, won the title of National Research Travel Base, the qualification of Guizhou Provincial Sports Tourism Demonstration Base, and the "Top Ten Pioneer Projects Award of Global Emergency Industry" and other qualification awards, which provided strong professional support for the subsequent research and development of related courses in the field of safety education and the re-optimization of the curriculum system. He has participated in many projects, such as the symposium on the mid-term evaluation report of the implementation of the national "14th Five-Year Plan" youth sports development plan and the on-the-spot investigation and investigation in Guangzhou enterprise base, which has enhanced the confidence and mission of the company’s employees, stimulated their enthusiasm and innovation, improved their personal professional knowledge and skills, and supported business development and development. In 2023, Eagle Safety Education completed 230 safety trainings and drills, with 70,056 person-times, an increase of 56% compared with 2022.

  During the reporting period, SANFO HOOD focused on the "camp+"operation mode, and newly established two boutique campsites, "Wild Camp" and "Plant and Planet Camp" in Beijing and Chengdu, respectively, combining camping with group building, scenic spots, Internet, farms, food and other activities to empower the brand. Committed to the quality education for young people, Sanfu Little Warrior cooperated with Chengdu Luhu Scenic Area for a brand-new upgraded version of children’s outdoor activities, and completed a good result of more than 1,000 families participating in a single event; The SANFO HOOD Wild Camp, which landed at the Beijing station of Sanfu Little Warriors, pioneered the concept of camping+competition, built a complete ecological chain of outdoor entertainment for users, and focused on users’ participation experience, which was well received by parents and families in Beijing. In 2023, the Sanfu Youth League was extended to the Youth Military Summer Camp/Winter Camp project. With mature systematic operation experience, new media matrix marketing methods and upgrading the inherent parent-child private domain traffic, nearly 1,000 groups of young families were successfully signed up to participate.

  5. Build an intelligent logistics supply chain system

  During the reporting period, in order to meet the rapidly growing demand for self-owned brand stocking, e-commerce and offline store delivery, Sanfu Supply Chain built an industry-leading digital warehouse by introducing advanced warehousing technology and equipment, providing important infrastructure and omni-channel supply chain services for all brands, departments and subsidiaries, realizing fast, safe and efficient transportation of goods, reducing inventory costs and brand operation costs, improving customer satisfaction, etc., thus promoting the development and competitiveness of all brands of the company.

  Through the above business segments, the company provides consumers with all-round products and services, builds an outdoor ecological platform with business users as the core, links people with outdoor brands, people with outdoor products, people with outdoor sports and people with outdoor education, and realizes customer group transformation among multiple segments, thus building a complete internal and external cycle of outdoor industry.

  (B) Analysis of business information of retail industry

  1. Store operation

  By the end of the reporting period, the company had opened 54 professional outdoor products chain stores in 17 cities, including Beijing, Shanghai, Nanjing, Hangzhou, Chengdu, Shenzhen, Shenyang, Changchun, Qingdao, Shijiazhuang, Suzhou, Wuxi, Zhangjiakou, Dalian, Jilin, Tonghua and Altay, with a total area of about 21,000 square meters.

  (1) Distribution of stores at the end of the reporting period

  Description: Ski shops in the above table refer to X-BIONIC single-brand shops opened in ski resorts.

  (2) During the reporting period, the situation of the top 10 stores with sales revenue.

  (3) Store business income

  In 2023, the company’s store business income was 417,065,900 yuan, accounting for 49.28% of the company’s operating income.

  (4) Store changes

  1) Opening new stores

  2) Close the store

  (5) Store efficiency information of comparable stores during the reporting period.

  1) Comparable stores refer to stores with comparable sales data for the same period in 2022 and 2023.

  2) The above does not include closing stores in 2023.

  3) Floor efficiency refers to the sales per square meter of business area during the reporting period.

  2. On-line sales during the reporting period

  During the reporting period, the company’s transaction volume on third-party online e-commerce platforms such as Tmall, JD.COM, Tik Tok and Micro Mall was RMB581,144,400, and its operating income was RMB325,856,300. Among them, thanks to the rapid development of interest e-commerce platform, the sales growth rate in Tik Tok is obvious. In 2022, the company official website linked the online sales to the third-party e-commerce platform where the company was located, and stopped selling.

  3. Procurement during the reporting period

  (1) Supply situation of the top five suppliers in each commodity category

  (2) Inventory management policy

  In terms of inventory management, the company has applied ERP invoicing management and WMS warehousing management system, which can know the inventory situation in real time, and the data of goods warehousing, warehousing and distribution, sales outbound and end-of-season inventory can be reflected in real time, and the sales and inventory data of various stores in the country and the inventory structure of various categories can be obtained at any time from the system; The company’s R&D department, product department and operation department will formulate the safety inventory of each category, and arrange the replenishment quantity in time when it is out of stock, so as to ensure the continuous supply of sales demand and avoid the stagnation of goods.

  (3) the policy of dealing with unsalable and expired goods.

  For unsalable goods, the company will take the form of opening outlet stores, big promotions in spring, summer or late autumn and winter, temporary sales, e-commerce platform channels, micro-malls and other forms for sale according to different situations; For expired goods, the shelf life management regulations shall be strictly followed, and the principle of first-in-first-out shall be guaranteed. For temporary goods, measures such as returning to manufacturers and bundling promotion shall be taken, and expired goods shall be destroyed and included in the loss.

  As for the impairment provision policy, it shall be measured at the lower of cost and net realizable value on the balance sheet date. If the inventory cost is higher than its net realizable value, provision for inventory depreciation shall be made and included in the current profit and loss. On the balance sheet date, if the factors influencing the previous write-down of inventory value have disappeared, the write-down amount will be restored, and it will be reversed within the amount of the original provision for inventory depreciation, and the reversed amount will be included in the current profit and loss.

  4. Warehousing and logistics during the reporting period

  The company has a supply chain company, with Suqian, Jiangsu and Sanhe, Hebei as the main storage and logistics bases, which are used to quickly turn around and store the full range of goods sold by the company’s own brands and agents, including outdoor clothing, shoes and socks, equipment and so on. The goods purchased by the company or the products commissioned for processing and production are first sent to the warehouse logistics base, and then transported to the store or the place designated by the customer through the third-party logistics company or the company’s logistics vehicles. During the reporting period, the warehousing expenditure was 2,624,200 yuan, and the logistics expenditure was 8,491,300 yuan, of which the self-owned logistics expenditure accounted for 1.64% and the outsourcing logistics expenditure accounted for 98.36%.

  5. Own brand

  During the reporting period, the company’s own brand business income was 253,399,200 yuan, accounting for 32.74% of the company’s main business income. Among them, the business income of X-BIONIC products was 214,861,600 yuan, up 69.36% year-on-year.

  

  Third, the core competitiveness analysis

  (A) the acquisition and operation of sports black technology brand X-BIONIC brought huge development space

  X-BIONIC has been widely recognized by many professional athletes in the world for its powerful black technology attributes. "X" stands for technology, creativity, future and infinite possibilities, "BIONIC" stands for bionic technology, and X-BIONIC embodies the spirit of exploration, technology and passionate movement for dreams. After acquiring the ownership of "X-BIONIC" and "X-SOCKS" brands in China, the company absorbed and integrated its advanced technology, accepted the popularity and reputation of its international brands, combined with international and domestic R&D and production capacity adapted to the market, and closely cooperated with major international suppliers of high-quality raw materials, relying on the company’s accumulation in the outdoor sporting goods industry for many years, achieving brand development, which brought huge development space for the company’s production and operation.

  (2) A complete outdoor industrial operation platform.

  By developing and selling high-quality outdoor sporting goods, organizing outdoor activities and organizing group construction, and building operators and linkers of parent-child and adolescent comprehensive outdoor quality education business segments, the company builds an outdoor ecological platform with operating users as the core, linking people with outdoor brands, outdoor products, outdoor sports and outdoor education, and realizing customer group transformation among different segments, thus building a complete outdoor industrial operation platform.

  (3) Outdoor multi-brand and all-category product structure

  Since its establishment in 1997, the company, as one of the early enterprises engaged in outdoor industry, has been deeply involved in the industry, established a lasting and stable cooperative relationship with hundreds of outdoor brands at home and abroad, understood the core advantages and applicable situations of different brands, different categories and different products, and formed a deep insight and understanding of product characteristics, thus providing professional and personalized product selection suggestions for different consumers in different scenarios and serving the user groups in depth. At present, the company has its own brands such as X- BIONIC, X-SOCKS, SANFO PLUS, ANEMAQEN, SANFO, KIDSANFO, etc. It is the exclusive agent of CRISPI, Houdini, Danner, Mystery Ranch and LA SPORTIVA classic international outdoor brands, and distributes 300+ outdoor famous brands with more than 8,000 SKUs. The product categories cover outdoor sports, daily business and leisure, etc. Some core brands are as follows:

  (D) Strong R&D capability of its own brand.

  With more than 20 years’ working experience and in-depth understanding of products and customers, the company has successively established a number of self-owned brands such as ANEMAQEN, SANFO, KIDSANFO, SANFO PLUS, etc., and has the ownership of IP China such as "X-BIONIC" and "X-SOCKS". The design R&D team consists of designers, pattern designers, material developers and other professionals, focusing on the control of key links such as pattern design, process optimization and production quality control. Focus on target market segmentation and diversified product design direction, constantly reform and innovate in fabric selection and functionality, and combine high-quality materials with advanced technology to empower sports and achieve a more comfortable, reassuring and cool brand experience.

  At present, the company has established in-depth cooperative business relations with international high-quality functional fabric companies including GORE-TEX, Schoeller, Polartec, Pertex, Primaloft, Allied, etc., which has laid a solid foundation for new product R&D, production and supply chain. Since the private brand products have been put into the market, they have gained a good market reputation, and the company’s core competitiveness and gross profit margin will be strongly guaranteed.

  (E) All-round distribution of sales channels

  The company has an independent team for expanding stores and a comprehensive evaluation system for opening stores. Combined with historical successful experience and business data, it evaluates and considers the region, consumption power, passenger flow, location, cost, return on investment and other aspects, scientifically calculates and deduces the profit model, selects excellent solutions, and strives to ensure the profitability of physical stores. Through offline channel coverage, online business development, group procurement promotion, event linkage and other means, we will comprehensively broaden sales channels and achieve online and offline coordinated development, which has strong industry influence in the professional outdoor field.

  (six) professional experience in organizing sports events and league building activities.

  Sports management subsidiary has been focusing on the promotion and popularization of professional outdoor sports for many years, and has won the title of chinese mountaineering association Demonstration Club and AAA outdoor sports club qualification for many years. It is a member of China Triathlon Association, Marathon Committee of China Athletics Association and International Cross-country Running Association. With the competition as the engine, the company is committed to leading Chinese people to develop a good outdoor sports lifestyle. At present, it has become a professional competition operation organization with large scale and strong technical strength in China, and its business ability is at the leading level in China from organization planning, route survey to guarantee implementation. The types of events cover daily training, entry-level events and long-distance super events, and there are many events with international brand influence such as Sanfu Triathlon and Chongli 168. The company has been fully recognized by members, contestants and outdoor sports enthusiasts in the event, and members have the characteristics of strong stability and high loyalty.

  The skill training subsidiary focuses on the in-depth development of enterprise group building business and occupies a leading position in the field of outdoor training for enterprises. After more than ten years of industry accumulation, a high-quality coach team composed of many professional senior coaches has been deposited, including many star coaches with national professional qualification certificates, more than ten years of experience and tens of thousands of training experiences. And has established a deep cooperative relationship with many high-quality camp resources with unique outdoor entertainment attributes. After more than ten years of deep cultivation and business expansion, the company’s customer resources have covered more than 20 industries, including the Internet, technology and finance, including dozens of Fortune 500 companies, listed companies and emerging Internet technology companies. High-quality customer resources, long-term strategic cooperation, strong faculty and all-round enterprise services have won a stable market share for the company and continued to drive business growth.

  (seven) mature parent-child adolescent quality education project operation management system.

  Shanghai Xile Subsidiary is the main operator of "Squirrel Tribe". After years of exploration and practice in outdoor sports, entertainment and education, it has taken the lead in establishing a standardized operation management process and curriculum research and development system in the industry, and has a strong first-Mover advantage in product design, management concept, safety awareness and daily protection. "Squirrel Tribe" has its own brand IP image, and radiates clothing, picture books, courses and other related fields. By optimizing iterations, it enhances IP influence, systematically exports management service capabilities to the industry through joining, and enhances the radiation radius of IP regions.

  Eagle Sports Subsidiary owns the brand of "Eagle Safety Education", focusing on youth safety education, integrating diversified contents such as earthquake prevention and disaster reduction, self-care and self-rescue, popular science safety, youth safety education and training, etc. It can simulate various disaster sites to carry out various forms of skills training such as disaster prevention and mitigation, emergency rescue and emergency rescue, and enhance the self-help and self-care ability of young people in emergencies through experiential training. It has profound experience and mature operation mode in the youth safety quality education industry. The outdoor safety base for disaster prevention and reduction in Yingji, Guizhou invested by Yingji Sports, has been awarded many honorary titles by Seismological Bureau of China, governments at all levels and superior units, such as National Popular Science Education Base for Earthquake Prevention and Reduction, Publicity and Education Base for Disaster Prevention and Reduction in Guizhou Province, Publicity Base for Popular Science Education in Guizhou Province, and Training Base for Youth Self-care and Self-help in Guizhou Province.

  By continuously expanding the quality education program for teenagers, the company has become one of the representative enterprises in the field of outdoor unpowered sports, natural history exploration and safety education.

  (8) High-quality and stable membership groups

  The company always adheres to the service tenet of "customer first", pays attention to the construction of customer information system, uses CRM customer relationship management system, integrates online and offline multi-channel resources, and carries out unified membership service and management. Actively cultivate new members, firmly maintain old members, increase value and optimize members’ rights and interests, and improve viscosity and repurchase rate; Establish accurate expansion of user portrait analysis needs; Provide timely and high-quality pre-sale, in-sale and after-sale services, pay attention to satisfaction feedback and follow up to enhance interaction; A loyal and stable membership base will help drive channel traffic and performance growth.

  (nine) high industry visibility and reputation.

  The mission of the company is to "encourage and help people to go outdoors, exercise healthily, and fully practice the life concept of harmonious coexistence between man and nature", and always adhere to the business concept of "honest management-guarantee after-sales" to provide consumers with multi-brand and all-category products. At the same time, in order to ensure the quality of service, the company has always adhered to the strategy of opening stores directly, and has established standardized management processes in product selection, store display, customer reception, professional explanation, inventory management, after-sales service, etc., fundamentally ensuring the unity and quality of foreign services. The company pays attention to establishing close cooperative relations with upstream and downstream enterprises and competent departments in the industrial chain, strictly fulfills commercial contracts, abides by business rules and business ethics, and has formed a good reputation and influence in the industry.

  In recent years, the company has won many awards, including typical enterprises of the Ministry of Commerce, high-tech enterprises in Zhongguancun, AAA-rated enterprises in Beijing, enterprises founded by Beijing Chengxin, demonstration units of Beijing sports industry, members of Beijing Zhongguancun Enterprise Credit Promotion Association, top 100 private enterprises in Beijing, top 100 small and medium-sized private enterprises in Beijing, pioneer of civilized units and workers in Xicheng District, and "100 most influential credit enterprises" in Zhongguancun Credit Cultivation Double Hundred Project. And ISO9001 quality management system certification, ISO14001 environmental management system certification, GB/T28001 occupational health and safety management system certification, etc.

  

  IV. Prospects for the future development of the company

  (A) the industry pattern and development trend

  1. Policies to support industry development

  In recent years, the state has issued a series of policies to support the development of outdoor sports industry, fully recognizing the important role of outdoor sports industry in promoting the development of national economy.

  In March, 2022, the general offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Building a Higher Level Public Service System for National Fitness, which clearly stated that it is necessary to build a multi-level and diversified sports event system, vigorously promote the development of outdoor sports, make a good plan for the development of outdoor sports industry, build a "three verticals and four horizontals" spatial layout of outdoor sports, and launch a pilot project to open natural resources to outdoor sports. The promulgation of the "Opinions" will further promote the substantial expansion of outdoor sports space for Chinese people and the promotion of outdoor sports duration.

  In July 2022, the General Office of the State Sports General Administration, the General Office of the Ministry of Education and the General Office of the Development and Reform Commission issued the Notice on Improving the After-school Service Level of School Physical Education and Promoting the Healthy Growth of Primary and Secondary School Students, guiding and supporting professional forces such as sports schools and sports clubs to enter the campus to carry out after-school sports services, promoting the implementation of the "double reduction" policy, and promoting the healthy growth of young people through various efforts.

  In November 2022, the Ministry of Culture and Tourism, the Central Civilization Office, the Development and Reform Commission and other 14 departments jointly issued the Guiding Opinions on Promoting the Healthy and Orderly Development of Camping Tourism and Leisure, proposing to promote the construction of public camps, expand the scale of public camps, improve service quality, encourage and support the standardized construction of operating camps, and improve the quality of camping products.

  In November 2022, the State Sports General Administration, the Development and Reform Commission and the Ministry of Natural Resources jointly issued the Outdoor Sports Industry Development Plan (2022-2025). According to the Plan, by 2025, the high-quality development of outdoor sports industry will achieve remarkable results, basically forming a development pattern of effective docking of supply and demand, coordinated development of industry and ecology, prominent brand of products and services, and continuous innovation of formats and models. Outdoor sports venues and facilities continue to increase, the popularity is greatly improved, and the number of participants is increasing. The total scale of outdoor sports industry exceeds 3 trillion yuan.

  In October 2023, the National Development and Reform Commission, the General Administration of Sports, the Ministry of Natural Resources, the Ministry of Water Resources, National Forestry and Grassland Administration and other departments issued the Action Plan for Promoting the Construction and Service Improvement of Outdoor Sports Facilities (2023-2025). The plan aims to meet the people’s growing demand for outdoor sports, improve the construction and service quality of outdoor sports facilities, and promote the high-quality development of outdoor sports industry. According to the plan, by 2025, the outdoor sports facilities in China will continue to increase, the construction of outdoor sports facilities and the supply and demand of service quality will be effectively connected, and the total scale of outdoor sports industry will reach 3 trillion yuan.

  2. General situation and trend of industry development

  Outdoor sports industry contains a wide range of connotations. In a narrow sense, outdoor sports refer to leisure activities in natural or semi-natural environments, including camping, outdoor adventure, cycling, mountaineering, skiing, self-driving cross-country and so on. In a broad sense, outdoor sports are more like a lifestyle, with elements of fitness, tourism, sports, entertainment and leisure.

  According to CCTV financial data, the number of people who regularly participate in physical exercise in China has exceeded 500 million, which fully proves the public’s enthusiasm and pursuit for healthy living and outdoor sports. According to the data of China Sports Daily, by the end of 2021, the number of people participating in outdoor sports in China has exceeded 400 million, and the trend of popularization, age-old and lightweight has emerged. Different kinds of outdoor sports such as mountaineering, rock climbing, hiking, cycling, ice and snow, camping, adventure, water and aviation have emerged in an endless stream, and the activity scenes have gradually extended, which is popular among young people with the characteristics of novelty, fun, low participation threshold and social attributes.

  According to the "2023 Outdoor Life Trend Report" published by Xiaohongshu, outdoor sports have gradually integrated into people’s daily lives and become a universal lifestyle. From January to October 2023, the daily activities of outdoor users increased by more than 100% month-on-month, showing the strong growth momentum of outdoor sports.

  Under the influence of the rising participation rate of outdoor activities, the market scale of outdoor products in China is expanding. In 2022, the market scale of outdoor products industry in China is about 197.1 billion yuan, and it is estimated that the market scale of outdoor products industry in China will further grow to 240 billion yuan in 2025.

  At present, China’s outdoor industry shows a rapid growth trend in many aspects, including the explosive growth of various outdoor activities, the expansion of market scale, the increase of facilities construction, the popularization of education and the maturity of sports events.

  (II) The company’s future development plan

  1. Stick to the brand development strategy, focus on brand operation, build organizational structure and team around each brand, and promote the success of each brand operation.

  At present, the company has laid out its own brand+domestic exclusive agent brand operation business, and the transformation from previous channel operation to brand operation has basically been completed. X-BIONIC, CRISPI, HOUDINI, Klattermusen, DANNER, Mystery Ranch and LA SPORTIVA are all developing rapidly according to the company’s overall strategic plan. In the future, the company will adhere to the brand development strategy, focus on the X-BIONIC brand, build an operational organizational structure around each brand, and carry out brand operation from brand positioning, product research and development, brand marketing, channel construction, membership system and other aspects to enhance the popularity and influence of each brand and increase market share.

  2. Combining with emerging consumption habits, create a new mode of three-dimensional channel operation.

  The rise of emerging e-commerce platforms has broken the traditional consumption pattern, and the live push consumption habit has taken shape. The company will combine the emerging consumption habits, radiate omni-channels through short video+live broadcast+social media, continuously improve the awareness and market popularity of all brands, and expand the time and space scope of all brand products. Under the line, we will rapidly expand single-brand stores in high-end shopping malls and business districts, steadily build interesting and experiential multi-brand and multi-category comprehensive stores, and quickly establish a distribution cooperation system; Ski shops are the layout of outdoor sub-industries. The company has opened a number of ski shops mainly selling X-BIONIC products in Beijing, Chongli, Jilin, Tonghua, Xinjiang and Chengdu, and will continue to open ski shops in many high-quality indoor and outdoor ski resorts in the future to continuously expand the market share of X-BIONIC products in the ski circle.

  3. Build a comprehensive outdoor quality experience education platform for parents and teenagers with mobile internet thinking.

  The company is committed to building a comprehensive quality education platform for parents and teenagers of all ages, which integrates entertainment experience, sports training, safety education, natural history education and outdoor skills training. With mobile internet thinking, it combines artificial intelligence, virtual technology, digital operation and other technologies to establish an advanced internet outdoor education system, linking interesting quality education games with parent-child paradise and rich professional safety education and research courses. Encourage young people to strengthen their bodies in nature, explore themselves, discover the world, enhance their leadership, master survival skills and safety knowledge, and comprehensively help parents and young people grow up healthily.

  (3) The company’s business plan

  In 2024, the theme of the company’s operation is brand operation, and the company’s organizational structure is greatly adjusted around brand operation, and various brand operation divisions and core operation teams are established. X-BIONIC, CRISPI, HOUDINI, KLattermusen, DANNER, Mystery Ranch and LA SPORTIVA realize the diversification of sales channels through the combination of offline, online and live broadcast, the combination of self-operated wholesale channels and the combination of single-brand stores and multi-product stores, and continuously expand the product strength, brand strength and channel strength of each brand, so as to enhance the company’s comprehensive competitiveness and continuously promote business development.

  1. Complete the organizational structure adjustment of each brand operation, and each brand can operate independently.

  2. Focus on functional textile frontier technologies such as technological material innovation and process innovation, strengthen the construction of product design and development team, and constantly explore, so as to continuously inject the vitality of technological innovation into the future development of X-BIONIC brand.

  3. On the basis of successful product planning, X-Bionic continues to iteratively improve and optimize products. Focus on continuous investment in professional outdoor and functional business series, especially for key categories such as close-fitting layer, soft shell, hard shell and functional trousers, and vigorously develop and promote them.

  4. Sponsor Zhang Shupeng, the first Asian winged fighter and paraglider world champion, to challenge the extreme sports of flying over Mount Everest; Named the 25th Sanfu International Triathlon, sponsored cheung kong graduate school of business, China Europe International Business School and other famous business schools to participate in the 19th Xuanzang Road Gobi Challenge; Set up X-BIONIC cross-country running team to participate in major cross-country running events around the world; In-depth cooperation with stars who love outdoor sports, create high-quality video content communication brands, and expand the brand power of X-BIONIC.

  5. Continue to increase investment in live broadcast platform, introduce AI technology and virtual reality technology, etc., to enhance users’ online shopping experience.

  6. Open about 10 X-BIONIC single-brand stores, 2-3 HOUDINI single-brand stores, 1-2 CRISPI single-brand stores and 1-2 multi-brand and multi-category Sanfu comprehensive stores.

  7. Expand the distribution channels of brands, increase the market exposure of brands, and expand the market influence of brands.

  8. Create an online outdoor comprehensive quality education platform on the Internet. Through creative outdoor activities, interesting game forms and systematic reward mechanism, encourage and help young people to keep fit in nature, explore themselves, discover the world, enhance their leadership, master survival skills and safety common sense. Through online and offline linkage, the company’s nature park will be built into a leading demonstration camp of comprehensive outdoor education system, providing one-stop solutions for physical fitness training, natural history exploration, survival skills and safety science training.

  (4) Possible risks

  1. Consumer market volatility risk

  At present, the domestic outdoor products consumption market is generally improving, but affected by the overall consumption environment, the uncertainty of the consumer market may have an adverse impact on the company’s operation.

  Countermeasures: Carry out all work around the annual business plan, promote omni-channel integrated development, control costs, control investment in non-main business areas, and minimize the impact of market environment fluctuations.

  2. The risk that the company’s operation falls short of expectations

  In 2024, the company will rebuild its organizational structure and team around the brand operation, which will bring a transitional period, and there is a risk that the operation will be less than expected.

  Countermeasures: stick to the brand operation theme focusing on X-BIONIC brand, focus on resources, continuously improve products, channels, markets and users, and strive to achieve the success of X-BIONIC brand and the overall brand operation of the company.

Blizzard, freezing rain, cold wave three warnings are issued together! Pay attention to prevention

The Central Meteorological Observatory continued to issue the yellow warning of blizzard, orange warning of cold wave and yellow warning of freezing at 06: 00 on February 21st.

Yellow Warning of Blizzard: There are blizzards in 7 provinces and regions including Shandong, Henan and Hubei.

The Central Meteorological Observatory continued to issue a yellow warning of blizzard at 06: 00 on February 21:

It is estimated that there will be heavy snow in parts of eastern and southern Shandong, central and eastern Henan, northern Anhui, northern Jiangsu, central and northeastern Hubei, northern Hunan and eastern Tibet from 08: 00 on February 21st to 08: 00 on February 22nd. Among them, there will be heavy snow (10-15mm) in eastern Shandong, eastern Henan, northern Anhui, northern Jiangsu, southwestern Hubei, northwestern Hunan and eastern Tibet. The depth of newly added snow in some areas above is 3 ~ 7 cm, and the local area can reach more than 10 cm.

Defense guide:

1. The government and relevant departments shall, in accordance with their duties, implement measures to prevent snow disasters and freeze injuries;

2 transportation, railway, electric power, communications and other departments should strengthen the inspection and maintenance of roads, railways and lines, and do a good job in road cleaning and snow melting;

3. Pedestrians should pay attention to cold prevention and anti-skid, drivers should drive carefully, and vehicles should take anti-skid measures;

4. Farming and pastoral areas and breeding industries should prepare enough feed to prevent snow disasters and freezing damage;

5. Reinforce temporary structures that are easily crushed by snow, such as scaffolding.

Cold wave orange warning: most of the south will cool down now, and some areas will drop by 12 to 18 C.

The Central Meteorological Observatory continued to issue a cold wave orange warning at 06: 00 on February 21:

Affected by the cold wave, it is predicted that the temperature will drop in most parts of southern China from 08: 00 on February 21 to 08: 00 on February 23, and the daily average or minimum temperature will generally drop by 6 ~ 12℃, and the temperature in the southeastern part of southwest China, southern and central eastern Jiangnan, and central and northern South China will drop by 12~18℃. Among them, the cumulative cooling range in parts of southeastern Guizhou, southern Hunan, northwestern Guangxi and central Jiangxi can reach more than 20℃. Around February 23, the lowest temperature line of 0℃ will be pressed south to the area from southern Jiangsu and Anhui to southern Hunan and southern Guizhou.

Defense guide:

1, the government and relevant departments shall, in accordance with their duties, do a good job in cold wave emergency work;

2. Pay attention to cold and warmth;

3, agriculture, aquaculture, animal husbandry, etc. should actively take anti-frost, freezing and other cold measures to minimize losses;

4, do a good job of windproof.

Frozen yellow warning: there are freezing rain or ice particles in parts of 8 provinces and cities such as Anhui, Hubei and Hunan.

The Central Meteorological Observatory continued to issue a frozen yellow warning at 06: 00 on February 21:

It is estimated that from 08: 00 on February 21 to 08: 00 on February 22, there will be freezing rain or ice particles in parts of southeastern Henan, central Anhui, northern Jiangsu, central, eastern and southern Hubei, northern Hunan, northwestern Jiangxi, eastern Guizhou and southeastern Chongqing, with freezing rainfall of 2-5 mm and local area of 8 mm or more.

Defense guide:

1, transportation, public security and other departments should do a good job in preparing for road icing in accordance with their duties;

2. The electric power department should prepare for the deicing of power facilities;

3. Take certain protective measures for crops, vegetables, flowers, fruits and forestry;

4. Pedestrians should pay attention to anti-skid when going out.

Original title: "Blizzard, freezing rain, cold wave three warnings are issued together! Pay attention to prevention "

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A shocking scene! Mom was hit by a red light while riding, and the child was caught under the car.

  CCTV News:Road traffic safety cannot be ignored for a moment. Recently, another scene of shock occurred in Baoding, Hebei Province.

  A mother riding an electric bicycle, carrying her two children, ran a red light across the road and was knocked down by a car coming sideways. A boy was directly involved in the bottom of the car.

  At about 3: 28 pm on the day of the incident, at the T-junction of the traffic lights in Chen Zhuang, Wangdu County, a woman with two children was driving an electric bicycle from north to south. At this time, the traffic lights in the north-south direction were red. The woman did not stop and wait, but did not hesitate to pass the red light; At the same time, the signal light from west to east turned green. After the signal light turned yellow and the light flashed, a white car turned left and accelerated through the intersection, just colliding with the electric bicycle, knocking it down and rolling a boy in the car under the car. After the accident, the driver of the car immediately stopped to save people and reported to the police.

  Bai Qiumei, Hebei Baoding Traffic Police Detachment:There were three people riding the electric bicycle, mother and son, all of whom were injured to varying degrees. The boy in the back seat couldn’t afford to fall to the ground and was seriously injured. The vehicles of both sides of the accident were damaged.

  The ambulance arrived at the scene five minutes after the accident.

  In order to verify the situation, Wangdu traffic police retrieved the video footage of the incident. Through the video, it was found that women riding electric bicycles ran red lights, while white cars with left turns grabbed the lights and met non-motorized cyclists, which was the cause of the accident.

  Bai Qiumei, Hebei Baoding Traffic Police Detachment:The driver of the electric (self-propelled) car, Wang Mou, and the driver of the car, Wang Moumou, should bear the same responsibility for this accident, and the passenger is not responsible.

Speed up the construction of a unified national market by making breakthroughs simultaneously.

The steady operation of the Three Gorges Project on the Yangtze River provides strong support for the implementation of the national major strategy of "transmitting electricity from the west to the east". Photo by Zheng Jiayu/Bright Picture

In the workshop of Harbin Boiler Factory Co., Ltd., workers are carrying out production operations. Xinhua news agency

Farmers in Tangshan Agricultural Park, Hebei Province drive agricultural machinery to sow peanuts in the fields. Li Xiuqing photo/bright picture

  A few days ago, "Opinions of the Central Committee of the Communist Party of China and the State Council on Accelerating the Construction of a National Unified Market" (hereinafter referred to as "Opinions") was released. The "Opinions" clarified the overall requirements, main objectives and key tasks of accelerating the construction of a unified national market from a global and strategic perspective, which quickly attracted social attention.

  At present, why should China speed up the construction of a unified national market? How to understand the national unified market? How to promote the "Opinions" to be implemented and see actual results?

  Promote China’s market from big to strong.

  Nowadays, people can buy special products from all over the country through online shopping platforms without leaving home; New formats such as 5G remote consultation allow more patients in remote areas to enjoy quality medical resources; Some auto parts manufacturers can directly transmit the technical drawings to the supplier’s production line & HELIP; …

  "It should be noted that the rapid development and extensive penetration of next-generation information technologies such as big data and artificial intelligence are destroying all kinds of market barriers and barriers, which is of revolutionary significance for building a unified national market." Wang Yiming, vice chairman of China International Economic Exchange Center, said.

  According to Zhong Maochu, a professor at the Institute of Economics of Nankai University, the national unified big market is a product such as land, labor, capital, technology, data, resources, and goods and services, which has formed an unmanned market among different regions, industries, groups, large and medium-sized enterprises, state-owned enterprises and private enterprises nationwide.

  In recent years, important progress has been made in the construction of the national unified big market, but there are still some problems that hinder the construction of the national unified big market in practice.

  Wang Yiming introduced that since the 18th National Congress of the Communist Party of China, China has adhered to the direction of socialist market economy reform, promoted market-oriented reform in breadth and depth, constantly improved systems of property rights protection, market access and fair competition, promoted price reform and market-oriented reform of important production factors such as land, capital, labor force, technology, knowledge and data, eliminated market barriers, and accelerated the formation of a modern market system.

  "The scale of China’s domestic market ranks among the best in the world, and the scale advantage of commodity market is obvious. The scale of capital, technology, data and other factor markets is expanding rapidly, but market segmentation and local protection are more prominent, market competition is insufficient, the development of factor markets is lagging behind, and the market operation efficiency is not high. The supervision method needs to be innovated." Wang Yiming said.

  In this regard, the "Opinions" propose to speed up the establishment of unified national market system rules, break local protection and market segmentation, open up key blocking points that restrict the economic cycle, promote the smooth flow of commodity elements and resources in a wider range, and accelerate the construction of an efficient, standardized, fair competition and fully open national unified market.

  As the relevant person in charge of the National Development and Reform Commission said, the Opinions provide a program of action for building a unified national market in the coming period, which will certainly have an important impact on deepening reform and opening up under the new situation, making better use of the tremendous advantages of exerting, consolidating and enhancing China’s market resources, and comprehensively promoting the transformation of China’s market from large to strong.

  Dong Yu, executive vice president of Tsinghua University China Institute of Development Planning, believes that at present, the difficulties and challenges in economic work are increasing. The central government’s layout will accelerate the construction of a unified national market, which will play a vital role in stabilizing the confidence of market players and thus stabilizing the overall development.

  Building a high-level market circulation system

  At present, some people have misunderstandings about the connotation, goal and realization path of the national unified market. For example, some people think that "building a unified national market means the return of the planned economy". This is a representative erroneous view.

  "We must realize that the biggest comparative advantage of China’s economic development today is its large-scale domestic market and strong domestic demand potential." Yao Jingyuan, a special researcher in the State Council Counselor’s Office, said that building a unified national market is not a return to the planned economy, but a strong support for building a high-level socialist market economic system.

  Chen Weiwei, an associate researcher at the Institute of Economic System and Management of the National Development and Reform Commission, said that the most striking feature of the planned economy is that enterprises produce according to the planned instructions, and their products are distributed and sold through unified channels. The purpose of building a unified national market is to get rid of market barriers and maintain fair competition. The logic behind it is to build a national big market with unified rules and regulations for all kinds of market entities and encourage diversified market entities to enter the market for fair competition; Industry authorities and local governments should not "bias", but really give "unique skills" and responsible enterprises a broader stage, and really let market price signals play a role in optimizing the allocation of resources.

  "It can be seen that building a unified national market is not about unifying market players, distribution channels, goods and services, market prices, and nationalization." Chen Weiwei said.

  Guo Liyan, a researcher at China Macroeconomic Research Institute, believes that a strong domestic market not only refers to a larger scale, but also refers to a modern market circulation system with more complete institutional rules, more optimized structural levels and stronger influence and attraction. This is the core energy to actively allocate domestic and foreign factor resources, a powerful engine to drive high-quality economic development, and a complete system to promote the dynamic balance between supply and demand of the national economy at a higher level and level.

  "China has obvious advantages of super-large scale and overall market, which is an important advantage and key support for China to actively participate in reshaping the global competition pattern." Guo Liyan said that the "key measure" to comprehensively stabilize the smooth circulation of the domestic economic system is to speed up the construction of a unified national market, further cultivate and stimulate the potential of the domestic market, and resist the challenges of external uncertainty with maximum certainty.

  Break all kinds of closed small markets

  "The market is the bridge connecting supply and demand, the space for enterprises to compete and play games, and the realization of products and services ‘ The most thrilling leap ’ 。” Chen Weiwei said that at present, China’s domestic market is large but not strong, and there is still great potential to be tapped. Building a unified national market can give full play to the advantages of China’s ultra-large-scale market, cultivate local world-class enterprises, attract resources with global advantages, and enhance the international discourse power of China’s market.

  In terms of the main objectives, the Opinions clearly state that the domestic market will continue to be efficient, smooth and scale-expanding, and a stable, fair, transparent and predictable business environment will be accelerated, so as to further reduce market transaction costs, promote scientific and technological innovation and industrial upgrading, and foster new advantages in participating in international competition and cooperation.

  It is understood that the National Development and Reform Commission and the General Administration of Market Supervision will work with relevant departments to establish and improve the departmental coordination mechanism to promote the construction of a unified national market and increase overall coordination. At the same time, clarify the phased work objectives, solve outstanding problems, and promote the reform measures to be effective as soon as possible.

  "The key is to persist in making breakthroughs at the same time and pressing ahead. For the outstanding contradictions and problems facing the reform, we must resolutely break it and escort the overall stability with the point of reform." Dong Yu said that in order to standardize market intervention and create a stable, fair, transparent and predictable business environment, it is necessary to truly implement the concept of taking the needs of market participants as the guide and practicing the principle of simplicity, create a good ecology for all kinds of market participants to invest and start businesses, and make the process of building a unified big market become a process of constantly standardizing government behavior and reducing market intervention.

  In Wang Yiming’s view, it is necessary to promote the construction of a unified national market through reform and innovation. To unify the rules of the market system, we should adhere to the problem-oriented principle and make innovations at the same time. We should not only deepen the reform, but also strengthen the unity of the rules of the system and the consistency of supervision and law enforcement on the basic components such as property rights system, market access, fair competition and market supervision, and also speed up the elimination of various regulations and practices that hinder the unified market and fair competition.

  Guo Liyan said that all localities and departments should improve their positions, focus on the overall situation, obey the overall situation, give full play to the advantages of the whole country in playing a chess game and concentrating on major events, and resolutely get rid of the wrong understanding and practice of "warlord separatism" among regions and engaging in local small circulation in their own way, get rid of all kinds of closed small markets, and open up the economic cycle between different regional spaces such as "blocks", "provinces" and "cities" and "urban and rural areas".

Protection is not as good as mRNA vaccine. What are the advantages of inactivated vaccine?

On December 30, 2020, Beijing Institute of Biological Products Co., Ltd. quietly published a short announcement in official website. According to the interim analysis results of Covid-19 inactivated vaccine phase III clinical trial, the safety of Covid-19 inactivated vaccine of China Bio-Beijing Company of Sinopharm Group was good after inoculation.After two doses of immunization, the positive conversion rate of neutralizing antibody was 99.2%, and the protective power of vaccine against diseases caused by COVID-19 infection (Covid-19) was 79.34%.

Prior to this, Pfizer and Moderna from the United States also released the research results of phase III clinical trials of their own mRNA vaccines, and the protective power was over 90%. In this way, our vaccines seem to have a little poor protective effect. But be careful,This is not because our technology is not good, but more because of the congenital difference between mRNA vaccine and inactivated vaccine.

Immune protection induced by inactivated vaccine is relatively weak.

Inactivated vaccine is a vaccine made by inactivating virus by physical or chemical methods. Compared with live virus particles, the immunogenicity of inactivated virus is relatively weak, and adjuvant is often needed.

In 2013, a study entitled "Characterization of immune responses induced by activated, live attended and DNA vacuums against Japanese encephalitis virus in mice" was confirmed by Japanese encephalitis virus.Compared with artificial attenuated live vaccine and DNA vaccine, the immune response induced by inactivated vaccine is relatively weak.

Figure 1. Heading of the article

The researchers divided the mice into four groups, injected with inactivated vaccine (INV), live attenuated vaccine (LAV), DNA vaccine (pCAG-JME) and control, and then detected the antibody level in mice. At the end of the experiment, the total antibody titer induced by inactivated vaccine was significantly lower than that of attenuated live vaccine group and DNA vaccine group.

Fig. 2 Antibody level pairs induced by three vaccines

The researchers also detected the levels of different subtypes of IgG induced in the serum of mice, and found that there were differences among the three vaccines. The inactivated vaccine mainly induced IgG type 1 antibody, while the attenuated live vaccine mainly induced IgG type 2a antibody, and the antibody levels of DNA vaccine were both high.

Fig. 3 Different IgG subtypes induced by three vaccines

The researchers also compared the levels of cytokines induced by vaccine and the levels of dendritic cells and Treg in detail, and there were some differences. Anyway,There are some differences in immune response induced by inactivated vaccine, attenuated live vaccine and nucleic acid vaccine. It is not surprising that the protective effect of inactivated vaccine is not as good as that of RNA vaccine.

Inactivated vaccine has the best safety.

Because the clinical data of phase III vaccine of Beijing Institute of Biological Products have not been published in any authoritative journals,Therefore, the safety of inactivated vaccine BBIBP-CorV in China, mRNA vaccine BNT162b2 in Pfizer and mRNA vaccine mRNA-1273 in Moderna Company are examined from the published phase I/II clinical trials of vaccines.Someone has made statistics on the safety data of phase I/II clinical trials of various COVID-19 vaccines, and all the data are shown in the following figure. After the first dose of mRNA-1273 vaccine was injected, the incidence of systemic grade I adverse reactions was 53.3%, grade II adverse reactions were 13.3%, local grade I adverse reactions were 73.3%, and grade II adverse reactions were 13.3%. After injecting the second dose, the incidence of systemic first-class adverse reactions was 20%, and the incidence of second-class adverse reactions was 80%. The incidence of local first-class adverse reactions was 66.7%, and the incidence of second-class adverse reactions was 26.7%. No adverse reactions above grade 3 were found locally or systemically.

However, after injection of Pfizer’s BNT162b2, the incidence of local or systemic adverse reactions was 41.7%, and the incidence of adverse events above grade 3 was 8.3%. For people aged 65-85, the incidence of local or systemic adverse reactions is 25%, and the incidence of adverse reactions above grade 3 is 8.3%.

The results of phase I clinical trial of domestic inactivated vaccine BBIBP-CorV in China show that the incidence of first-grade local or systemic adverse reactions is 33% for people aged 18-59, and that of second-grade adverse reactions is 13%. For people over 60, the incidence of adverse reactions is 29%, and there are no adverse events above grade 3. In the results of Phase II clinical trials, the incidence of Grade I adverse events was 15%, and the incidence of Grade II adverse events was 2%.

Fig. 4 Adverse reactions of various vaccines.

Judging from these data, among the three popular vaccines at present, the safety of inactivated vaccine in China is absolutely the best, not to mention the recent allergic storm of Pfizer vaccine, which has caused rare allergic reactions in dozens of people.

Domestic vaccines with 79% protection and no serious adverse reactions are absolutely safe and effective.Because China’s epidemic prevention and control work is very well done, we have to overcome many difficulties when conducting clinical trials of vaccines. After all, the epidemic situation in COVID-19 is well controlled and there is no condition for clinical trials, which is one of the reasons why the progress of phase III clinical trials lags behind others. We should see that even if our protection efficiency does not exceed 90% in the United States, inactivated vaccine obviously has advantages, such as it is safer and easier to store and transport. Although our protective effect is not as good as the two vaccines in the United States, it has reached the standard of vaccine approval, and the protective effect far exceeds 50%, which is trustworthy.

Multi-site sampling to detect coliform bacteria in tableware and rice noodles Expert: Many reasons are secondary pollution.

  Recently, the market supervision departments in many places issued a notice on the unqualified food sampling list. The Paper combed and found that it involved many problems such as pesticide residues and microbial pollution. The market supervision department has carried out verification and disposal work.

  It is noteworthy that coliforms were detected in tableware and rice noodles in the unqualified sampling list of several batches of food published by Tai ‘an Municipal Market Supervision Administration and Baise Municipal Market Supervision Administration.

  Why are coliforms detected in tableware and rice noodles? Kai Zhong, deputy director of Kexin Food and Nutrition Information Exchange Center, said that coliforms mainly come from the intestines of warm-blooded animals, but they are widely distributed in nature. Dishes, rice noodles and so on have coliforms exceeding the standard, mostly because of secondary pollution.

  Many enterprises were found to contain coliforms in their products.

  On July 5th, Tai ‘an Municipal Market Supervision Administration issued the information circular on food safety sampling inspection (hereinafter referred to as the circular), which disclosed problems such as excessive pesticide residues and microbial pollution.

  According to the notice, coliforms were detected in the tableware plates of Fuchunyuan Restaurant in Taishan District and Shandong Xiaolongxiao Jiutian Catering Management Co., Ltd. in Taishan District. According to the national food safety standards, coliforms should not be detected in tableware.

  Tai ‘an Municipal Market Supervision Administration said in the notice that the market supervision department of the place where the production and operation enterprises are located has ordered the enterprises to find out the product flow, recall and remove the unqualified products, control risks, file an investigation, and analyze the reasons for rectification. The unqualified products involved have been verified and disposed of as required.

  The Paper combed and found that Baise Municipal Market Supervision Administration had previously released the 26th food safety supervision and sampling information announcement in 2021 on July 1, which also showed that the prepared fresh and wet rice noodles sold by Guangxi Tiandong Weimeijia Agricultural Products Development Co., Ltd. and tianlin county Huaxu Food Co., Ltd. were all found to have coliforms.

  Kai Zhong, deputy director of Kexin Food and Nutrition Information Exchange Center, said that coliforms are the general name of many bacteria, including Escherichia coli. It is a hygienic indicator bacterium, but it does not lead to disease if it is detected. The higher the detection value, the greater the possibility. Coliform bacteria can be detected in many foods, but as long as there are no pathogenic bacteria, it will generally not cause health hazards. As for the source of coliform bacteria, Kai Zhong said that coliform bacteria mainly come from the intestines of warm-blooded animals, but they are widely distributed in nature. Dishes, rice noodles and so on have coliform bacteria exceeding the standard, mostly because of secondary pollution.

  According to the interpretation information released by the market supervision department, coliform bacteria is one of the commonly used indicator bacteria for food pollution at home and abroad. The detection of coliform bacteria in food suggests that it is more likely to be contaminated by pathogenic bacteria (such as Salmonella, Shigella and pathogenic Escherichia coli). Excessive coliform bacteria may be caused by the pollution of processing raw materials and packaging materials of products, or the pollution of products by production equipment and environment such as personnel and tools during production, and the incomplete sterilization of products with sterilization technology.

  A variety of foods were found to have excessive drug residues.

  In addition to coliform bacteria, some enterprises have been found to have drug residues and other problems. In the notice issued by Tai ‘an Municipal Market Supervision Administration on July 5, the bureau disclosed that the content of "procymidone" in leeks sold by Baxianju Commercial Bank in Ningyang County and Yanzhuang Haiwei Supermarket in Daiyue District was higher than the national food safety standard.

  The Paper combed and found that in recent food sampling notices issued by many market supervision administrations, the problem of unqualified drug residue detection of enterprise-related products appeared.

  On July 2nd, the 7th notice of Gansu Provincial Market Supervision Bureau on the sampling inspection of unqualified food showed that chloramphenicol, a drug banned from food animals, appeared in Jinghui brand acacia honey produced by Gansu Jinghui Bee Industry Co., Ltd..

  On July 5, 2021, Jilin Provincial Market Supervision and Management Department’s 27th notice on unqualified food showed that the carp sold by Fengyun Aquatic Products Company in Automobile Industry Development Zone, Wuchang Fish sold by Yixin Aquatic Products Store in Chaoyang District and snakehead sold by Guo Di Seafood Wholesale Company in Kuancheng Agricultural Products and Aquatic Products Market were all found to exceed the standard.

  The attachments of the above-mentioned relevant notices show that excessive coliforms are likely to cause intestinal diseases such as dysentery, which may cause symptoms such as vomiting and diarrhea. The pesticide procymidone is irritating to people’s eyes and skin. Long-term consumption of leeks with excessive procymidone residues may cause neurological disorders.

  The market supervision department reminds consumers that when they find the unqualified products involved in the notice, they can call the 12315 hotline to complain or report.

Department 17: study the extension of the exemption policy for new energy vehicle purchase tax, and guide the downward adjustment of the charging service fee.

On July 7, the Ministry of Commerce and other 17 departments issued the "Notice on Several Measures for Invigorating Automobile Circulation and Expanding Automobile Consumption", which pointed out that we should support the consumption of new energy vehicles and study the extension of the vehicle purchase tax exemption policy for new energy vehicles after its expiration. Carry out in-depth activities of new energy vehicles to the countryside, encourage qualified places to introduce support policies to the countryside, guide enterprises to increase preferential activities, and promote the consumption and use of new energy vehicles in rural areas.

The following is the full text of the notice:

People’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, Xinjiang Production and Construction Corps:

The automobile industry is a strategic and pillar industry of the national economy. In order to further invigorate automobile circulation, expand automobile consumption, help stabilize the basic economy and ensure the improvement of people’s livelihood, with the consent of the State Council, relevant matters are hereby notified as follows:

First, support the purchase and use of new energy vehicles

(a) to promote cross-regional free circulation, to break the local protection of the new energy vehicle market, each region shall not set the local new energy vehicle models for the record directory, and shall not set unreasonable vehicle parameter indicators for the sales and consumption subsidies of new energy vehicle products.

(2) Support the consumption of new energy vehicles, and study the extension after the expiration of the vehicle purchase tax exemption policy for new energy vehicles. Carry out in-depth activities of new energy vehicles to the countryside, encourage qualified places to introduce support policies to the countryside, guide enterprises to increase preferential activities, and promote the consumption and use of new energy vehicles in rural areas.

(3) Actively support the construction of charging facilities, accelerate the construction of charging facilities such as residential communities, parking lots, gas stations, expressway service areas, passenger and freight hubs, and guide charging pile operators to appropriately reduce charging service fees.

Second, accelerate the active second-hand car market

(four) to cancel the unreasonable restrictions on the development of second-hand car distribution, and make it clear that enterprises with registered residence and business premises outside the second-hand car trading market can carry out second-hand car sales business. For enterprises engaged in new car sales and used car sales, the business scope shall be uniformly registered as "automobile sales" and put on record according to relevant regulations. The filing enterprise shall truthfully fill in the business content and other information, and the commercial department shall promptly push the information of the filing enterprise to the public security organ and the tax department. Since October 1, 2022, if a registered automobile sales enterprise purchases a used car from a natural person, it is allowed to issue a unified invoice for the sale of used cars in reverse and handle the transfer registration procedures accordingly.

(five) to promote the commercialization of second-hand cars, and to clarify that automobile sales enterprises should conduct accounting for second-hand cars purchased and used for sales according to the unified accounting system of the state. Since October 1, 2022, when a registered automobile sales enterprise applies for the transfer registration of a small non-operating used car, the public security organ will implement the management of separate endorsement and issue a temporary license plate. For cities where automobile purchases are restricted, it is clear that used cars purchased by automobile sales enterprises and used for sales do not occupy the number plate index.

(VI) Support the large-scale development of second-hand car circulation, strictly implement the policy of completely canceling the restrictions on the movement of second-hand cars in all regions, and cancel the restrictions on the movement of small non-operating second-hand cars that meet the national emission standards from August 1, 2022, so as to promote the free circulation of second-hand cars and the cross-regional operation of enterprises. Since January 1, 2023, if a natural person sells three or more used cars that have been held for less than one year in a natural year, automobile sales enterprises, used car trading markets, auction enterprises, etc. shall not issue a unified invoice for the sale of used cars, and shall not go through the transaction registration procedures, and the relevant departments shall handle it according to the regulations. Public security organs and tax authorities share verification information, and tax authorities make full use of the shared information to provide information support for relevant enterprises to issue invoices.

Third, promote automobile renewal consumption

(seven) to encourage the comprehensive use of economic and technological means to promote the withdrawal of old vehicles, conditional areas can carry out the old car, accelerate the elimination of old vehicles.

(eight) improve the recycling system of scrapped motor vehicles, and support qualified enterprises to obtain the qualification for recycling scrapped motor vehicles. Enterprises that have obtained qualifications before the implementation of the Detailed Rules for the Management of Scrap Motor Vehicle Recycling, such as those unable to re-complete the qualification confirmation on schedule due to the impact of the COVID-19 epidemic, may be postponed until March 1, 2023. Increase the support for the construction projects of scrapped motor vehicle recycling enterprises. In principle, the nature of the land for enterprise construction projects should be industrial land. For enterprises that have obtained the qualification of scrapped motor vehicle recycling and projects under construction that have obtained the approval of land use or the planning permission of construction projects within 3 months after the issuance of this document, the land should be used according to the determined purposes.

Fourth, promote the sustained and healthy development of parallel automobile imports

(9) Support the parallel import business of automobiles in the import port area of complete automobiles, and the parallel import business of automobiles can be carried out at the import port of complete automobiles after the work plan of parallel import of automobiles is approved by the provincial people’s government and reported to the Ministry of Commerce for the record. We will improve the compulsory product certification and information disclosure system for parallel imported cars, allow enterprises to make a commitment that the imported cars will continue to meet the national six emission standards, and continue to implement the relevant policy requirements for the OBD test and data information of parallel imported cars in the environmental protection information disclosure link.

Fifth, optimize the automobile use environment

(ten) to promote the construction of urban parking facilities, effectively improve the effective supply level of urban parking facilities, accelerate the application of new technologies and new models, and promote the sharing of parking resources and the matching of supply and demand. The newly-built residential area will build parking facilities in strict accordance with the urban parking planning and the construction standards of complete residential communities. Actively expand new parking facilities in combination with urban renewal actions such as the transformation of old urban communities. Make rational use of civil air defense projects, underground spaces of parks and green spaces, and tap the potential to build more parking facilities. All localities should improve the parking fee policy, strengthen the policy support of capital land use, and increase the use of local debt to support the construction of qualified parking facilities.

(11) Develop automobile cultural tourism and other consumption, support the construction and operation of automobile sports events, automobile self-driving sports camps and other projects in terms of land use, study and formulate the conditions for the identification of traditional classic vehicles, and promote the development of traditional classic car-related industries and automobile culture such as exhibition, collection, trading and competitions.

VI. Enriching automobile financial services

(12) Encourage financial institutions to reasonably determine the down payment ratio, loan interest rate and repayment period under the premise of compliance with laws and controllable risks, and increase credit support for automobile consumption. We will develop auto financing leasing in an orderly manner, encourage auto manufacturers, sales enterprises and financing leasing enterprises to strengthen cooperation and increase the supply of financial services.

All regions and relevant departments should earnestly strengthen organization and leadership, refine work measures according to their responsibilities, promote relevant policies and measures to take effect as soon as possible, and further promote the recovery of automobile consumption and the release of potential.

Notice of the Ministry of Commerce on Promoting the Brand Chain Development of Convenience Stores

Notice of the General Office of the Ministry of Commerce on Promoting the Brand Chain Development of Convenience Stores
Commercial circulation letter [2019] No.223

The competent commercial departments of all provinces, autonomous regions, municipalities directly under the Central Government, cities under separate state planning and Xinjiang Construction Corps:

In order to implement the spirit of the Central Economic Work Conference and the deployment of the Government Work Report, adapt to the trend of consumption upgrading, improve the convenience of commercial facilities, improve the convenience of consumption and the quality of life of residents, adhere to the people-centered principle, and meet the people’s growing needs for a better life, the Ministry of Commerce decided to promote the construction of brand chain convenience stores throughout the country. The relevant matters are hereby notified as follows:

First, attach great importance to the development of brand chain convenience stores

Convenience store is the retail format closest to the lives of ordinary people, and it is an important carrier to meet people’s convenient consumption needs and serve people’s livelihood. In recent years, China’s brand chain convenience stores have accelerated their development, ranking in the forefront of retail formats for many years in a row. However, there are still problems such as insufficient total number of brand chain stores, unreasonable layout, imperfect service functions, and weak management ability. Promoting the development of convenience store brand chain is conducive to improving consumption convenience, improving consumption quality and stimulating consumption potential, which is an important livelihood project. All localities should raise awareness and put the development of brand chain convenience stores into an important work agenda, as an important starting point for implementing the consumption upgrading action plan and promoting the transformation and upgrading of physical retail, and continue to promote it in a planned and step-by-step manner.

Two, combined with the actual situation to determine the key to promote the city

The development of brand chain convenience stores is promoted by cities. According to the working steps of "overall deployment, key promotion and gradual extension", the development of brand chain convenience stores in municipalities directly under the central government, cities with separate plans and provincial capitals should be started first in 2019. On the basis of focusing on promoting these cities, all localities can choose some other cities to promote them in combination with the actual local economic development.

Three, pay close attention to the development of brand chain convenience stores.

Local competent commercial departments should guide the relevant cities to combine the existing work basis, promote branding, chaining and intelligence according to the spirit of the National Conference on the Development of Brand Chain Convenience Stores and the requirements of the Compilation Points of the Work Plan for the Development of Brand Chain Convenience Stores (see Annex), pay close attention to the study and formulation of work plans, and clarify work objectives, work priorities and safeguard measures. It is necessary to organize consulting institutions, think tank experts, industry associations and business representatives to participate in the formulation and demonstration of the plan, so as to improve the pertinence and operability of the plan. Municipalities directly under the central government, cities with separate plans and provincial capital cities should submit their work plans to the Ministry of Commerce before the end of July, and other cities should submit them before the end of September.

Fourth, improve the policy system to support the development of brand chain convenience stores

In view of the outstanding problems affecting the development of brand chain convenience stores, all localities should learn from the practices of Beijing, Xi ‘an, Fuzhou and other cities, focus on deepening the "streamline administration, delegate power, strengthen regulation and improve services" reform and optimizing the business environment, promote the introduction of policies to support the development of brand chain convenience stores, and provide support from the aspects of store location, registration, business license, technology application and supply chain construction, so as to create a good business environment for the development of convenience stores. We must do a good job in the implementation of the policies that have been introduced.

V. Strengthening organizational guarantee

The Ministry of Commerce will establish a three-level linkage working mechanism among departments, provinces and cities, study and formulate the development indicators of brand chain convenience stores from the aspects of convenience store layout, development quality, policy environment and working mechanism, and focus on guiding and promoting municipalities directly under the central government, cities with separate plans and provincial capitals, and make quarterly statistical summary and feedback on the progress and problems. The provincial commerce departments should strengthen the supervision and guidance of relevant cities, clarify the timetable and phased results, compact the work responsibilities, and put the work plan in place. Relevant cities should establish an inter-departmental coordination mechanism and give full play to the role of relevant functional departments and grassroots governments such as districts, counties and streets; Establish a normal communication mechanism between government and enterprises, and listen to and solve problems encountered in enterprise development in a timely manner.

Six, timely summary and promotion of typical experiences and practices.

The Ministry of Commerce will organize the compilation of the development report of brand chain convenience stores, adopt various communication methods, and summarize and promote the typical experiences and practices of promoting the development of brand chain convenience stores in various places. Local commercial authorities should actively organize the media to carry out publicity and reports, use various channels to carry out exchanges and cooperation, and create a good public opinion atmosphere for the development of convenience stores. Relevant work progress and opinions and suggestions shall be reported to the Ministry of Commerce in a timely manner.

Attachment: Key Points of Working Plan for the Development of Brand Chain Convenience Store

General office of Ministry of commerce
July 1, 2019

attachment

Key points of compiling the development plan of brand chain convenience stores

All localities should scientifically plan the general idea of developing brand chain convenience stores on the basis of in-depth investigation and extensive consultation, combined with local consumption level, consumption characteristics and convenience business development, fully embody the principles of government guidance, market operation, focusing on people’s livelihood and diversified development, organize the preparation of a good work plan, and clarify development goals, main tasks and safeguard measures. The work plan shall be prepared by the competent department of city commerce and approved by the local people’s government. The work plan shall include but not limited to the following aspects:

First, the foundation of development

Focus on the basic situation of the city’s economic and social development, residents’ consumption and convenience business development, and find out the basic base of the main chain brand enterprises of convenience stores in this city. Basic data such as the number of existing brand enterprises, the number of stores, and the basic layout should be fully grasped (the data is as of the end of June 2019) as the baseline for evaluating the progress of the work, and clearly reflected in the work plan in the form of a list.

Brand chain convenience stores refer to convenience stores that operate directly or by joining, with unified image identification, unified store management and control, unified facilities configuration, unified service standards, unified commodity procurement and unified logistics distribution. Enterprises with unified trade names and logos and low standardization in other aspects are not included in the statistical scope of brand chain convenience stores.

Second, the development goals

The development goals are planned in three years, with the end of June 2019 as the benchmark, indicating the goals achieved in each year. Goals can be set in both quantity and quality. In terms of the number of development, it is necessary to make clear the two quantitative goals of brand enterprises and brand chain stores, and at the same time, set the structural development goals from the dimensions of community, distance or population around building a "quarter-hour convenient life service circle" in combination with local reality. It is necessary to highlight the organization and scale orientation, and focus on developing brand chain enterprises with more than 50 chain stores and high reputation and integrity. In terms of development quality, it should reflect the achievements of convenience stores in improving service functions, improving service capabilities and upgrading modernization level.

III. Main tasks

Clear the main tasks of developing brand chain convenience stores, and explain the measures taken in optimizing the layout of convenience stores, improving the convenience service level and strengthening the application of information technology.

Optimize the layout of convenience stores. This paper focuses on the measures to be taken in increasing the resources of convenience stores, expanding the network of brand chain convenience stores and cultivating leading enterprises. According to the situation of commercial facilities, consumption level and consumption habits in different regions, the allocation standards of convenience commercial facilities such as convenience stores should be studied and formulated. Increase the applicable store resources of convenience stores through multiple channels, promote the implementation of the requirement that the area of commercial and comprehensive service facilities in newly-built communities accounts for no less than 10% of the total construction area of the community, and strengthen the security of convenience stores. It is necessary to combine the renovation work of old urban communities, and use the space resources that have been withdrawn from rectification to encourage brand chain convenience stores to settle in. Promote hospitals, universities, stadiums, parks, scenic spots and other public service places to open store resources to brand chain convenience stores. Encourage brand chain convenience store enterprises to transform and upgrade old small shops, grocery stores, canteens and other decentralized convenience stores. Encourage the introduction of well-known brand chain convenience store enterprises with cross-regional development.

Improve the level of convenience services. This paper focuses on the measures to be taken to support convenience store enterprises to expand their business scope, improve service standards, strengthen logistics and distribution capabilities, and transform and improve service environment. It is necessary to support convenience store enterprises to develop their own brand products, expand the sales of fresh food products, provide on-site manufacturing and selling services such as simple meals and drinks, and carry various kinds of convenience life services. Encourage the extension of convenience store business hours and support the opening of 24-hour convenience stores. Support brand chain enterprises to build their own or adopt third-party logistics services, implement joint distribution and centralized distribution, and build an intensive and efficient logistics distribution system. Encourage qualified enterprises to develop food and fresh products production bases and central kitchens, and establish a whole cold chain distribution system. Guide enterprises to benchmark leading enterprises in the industry, establish high-level service standards, optimize processes and enhance service experience. Advocate the concept of green consumption.

Strengthen the application of information technology. This paper focuses on the measures to be taken to support the digital transformation of brand chain enterprises and promote the intelligent and intelligent development of chain operations. Encourage enterprises to integrate chain store resources and online traffic resources, and carry out online and offline integrated operations. Support chain enterprises to apply technologies such as cloud computing and artificial intelligence, and establish a smart supply chain driven by consumer big data, such as commodity procurement, inventory management and order management, to improve operational efficiency. We will promote payment technologies such as self-service settlement, code scanning payment, and face-brushing payment, and encourage the use of commodity management technologies such as digital shelves, electronic price tags, and wireless radio frequency, so as to improve the level of service intelligence and optimize the consumer experience.

Fourth, safeguard measures

In accordance with the requirements of the work notice, safeguard measures are formulated from the aspects of organization and leadership, working mechanism, policy system, follow-up evaluation, etc., the specific division of labor is defined, the work responsibilities are implemented, and the system guarantee is effectively strengthened. Specific encouragement and support policies can be formulated separately after the work plan is determined, but the basic direction should be clearly defined in the plan, and all localities should be encouraged to extend the existing financial support projects to qualified convenience store enterprises. According to the needs of work, all localities can form a "1+N" work system, that is, a work plan, N supporting measures such as encouraging and supporting policies, community convenience business allocation standards, and brand chain convenience store construction guidelines.

In the first half of 2022, the sales of pickup trucks in the United States, the big three of the United States declined in an all-round way.

A few days ago, the pickup truck market obtained the sales data of pickup trucks in the United States in the first half of 2022. In June 2022, the pickup truck market in the United States sold 233,113 new cars, which was 6.9% lower than that of 250,349 in 2021. From January to June, 1,341,611 new cars were sold, down by 11.4% compared with the same period in 2021. Since the global epidemic in COVID-19 in 2020, the pickup truck market in the United States has been affected by factors such as insufficient production capacity and sluggish economy, and its sales volume has declined for two consecutive years. Up to now, it has continued the previous downward trend in 2022, and it is difficult to recover in the short term.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 1

According to statistics, in the first half of 2022,Ford F-series, Ram pickup truck and Chevrolet Sorod still occupy the top three positions, and GMC Sierra surpassed Toyota Tacoma to rise to fourth place; Chevrolet Colorado,Nissan Frontier and GMC CanyonAfter the replacement of medium-sized pickup trucks, the sales performance is remarkable, and emerging pickup trucks such as Ford Maverick and Hyundai Santa Cruz have injected new vitality into the American market; Rivian R1T, Hummer EV and other emerging electric pickup products began to be delivered gradually.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 2

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 3

Ford is the absolute overlord of the pickup truck market in the United States, and F-series pickup trucks sell new cars in June.57,673 vehicles, up year on year.26.3%, but even so, it is difficult to hide the overall decline. Only new cars are sold from January to June.299,345 vehicles, a year-on-year decrease of 17.3%. If the overall downward trend cannot be reversed, the annual sales of Ford F-series pickups will probably fall below the 700,000 mark in 2022.The continuous decline in Ford’s sales has also reduced its lead over Chevrolet and Ram, only less than 40,000 vehicles ahead of the second place, and it may be surpassed with a little carelessness. To this end, Ford promptly followed up the electrification reform, and the F-150 Lightning has now won hundreds of thousands of orders.In the future, Ford will maintain its leading position through multi-dimensional development.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 4

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 5

In June 2022, Chevrolet Sorod sold a new car.46,313 vehicles, a year-on-year decline.16.7%, selling new cars from January to June.261,827 vehicles, a year-on-year decline.10.1%, also in an endless decline. Chevrolet Sorod completed the update and change in September 2021, focusing onThe interior and configuration have been upgraded and alsoThe ZR2 cross-country performance version of Sorod was introduced.Make it more competitive in the face of the new Ford F-150 and the new Ram 1500. Chevrolet is also keenly aware of the fiery atmosphere of the current electric pickup market, which was released in January 2022.Silverado EV model,The new car is the second pure electric pickup truck product commonly launched after Hummer EV, and it is also built with the brand-new third-generation pure electric platform Ultium Autoenergy platform, which will provide ideas for the next stage upgrade and development of Chevrolet pickup truck models.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 6

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 7

2021 is the highlight moment of Ram pickup.Not only is it a rare brand with year-on-year sales growth in the American market, but it also surpassed Chevrolet Sorod to become the second place. However, after entering 2022, Ram failed to resist the overall market decline. In the first half of the year, only 244,984 new cars were sold, down 21.7% compared with the same period of last year, making it the largest decline among the three American giants. Ram launched Ram TRX last year, which was enough to shake the status of the Raptor’s performance pickup truck, which made the Ford F-150 Raptor feel great pressure. Its first electric pickup truck Ram 1500 EV was also scheduled for 2024, which launched an all-round impact on Ford. However, the update speed and range of the conventional Ram 1500 model are obviously insufficient, and the Stellantis brand after integrated management needs to work harder on pickup trucks.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 8

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 9

GMC Sierra and Chevrolet Sorod belong to GM.GMC, as a high-end luxury brand of GM, has always focused on top luxury routes, whether it is pickup trucks. Sierra pickupPreviously, it ranked fifth in the sales list all the year round, but this year it surpassed Toyota Tacoma.Sales in the first half of this year were118,938 vehicles, a year-on-year decline.14.1%。GMC SierraUshered in a new generation in October last year.In order to better fight against Ram 1500, it has been upgraded in all directions on the basis of the previous generation, and the top Denali Ultimate and AT4X versions that break through the previous generation have been introduced. GMC Sierra will also launch an electric version in the future, which is developed based on GM’s new Ulitum platform. The specific production time is tentatively set at around 2023.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 10

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 11

ToyotaTacoma is the king of medium-sized pickup trucks in the United States, occupying the throne of the sales champion of medium-sized pickup trucks in the United States all the year round, with a sales volume of 108,648 in the first half of 2022.Car,It fell 22% year-on-year. Tacoma is the only "foreign" product that has achieved great success in the United States. It is more popular than its big brother, Toyota Tantu, and the car is currently in a replacement cycle. It is reported that the next generation model will share the R&D platform with 4Runner, brand-new Hilux, brand-new smooth road and brand-new land patrol, so that Toyota products can be better pushed to the global market, so it is not impossible if the new Tacoma production version of the real car is highly similar to the brand-new smooth road in the future. At the same time,Toyota recently announced its electrification development strategy, including an electric pickup truck product, which is supposed to be Tacoma electric version.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 12

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 13

Toyota smooth road,Chevrolet Colorado,Nissan Frontier,Jeep gladiator,Ford Maverick,Several models of Ford Ranger constitute the third group. Among them, Toyota, after upgrading, has made remarkable progress. From January to June, it sold 44,316 new cars, up 1% year-on-year, which not only got rid of the previous continuous decline, but also rushed to the position of the leader of the third group. Chevrolet Colorado also has a good performance this year. Thanks to the renewed enthusiasm of consumers for small and medium-sized pickup trucks, the sales volume of the car reached 44,190 from January to June, up 13.7% year-on-year, and the growth rate in June reached 48.4%. Nissan Frontier has also been reborn due to changes in the market wind direction, with sales of 43,168 vehicles in the first half of the year, with a year-on-year increase of 63.6%.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 14

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 15

As the saying goes, people’s joys and sorrows are not connected, so are car sales. At present, small and medium-sized pickup trucks have become a hot spot of consumption again. Jeep Gladiator sold 38,756 vehicles in the first half of the year, down 20.6% year-on-year. Perhaps it was abandoned by consumers because of its rich play attributes and low use value. FordMaverick, as a new compact product launched by Ford for market hotspots, well explains the importance of grasping the outlet. The sales volume of new cars in the first half of the year was 38,753, showing a relatively strong growth momentum, and it is expected to become an important sales pillar of Ford pickup trucks in the future. Ford Ranger, once the leader of the third group, fell to the end of the group this year, with sales of only 33,840 vehicles in the first half of the year, down 42% year-on-year. It seems that it will take time for the new Ranger to truly adapt to the American market.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 16

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 17

At the bottom of the list isHonda Ridgeline,Modern Santa Cruz,GMC Canyon andNissan Titan, in which Honda Ridgeline’s sales in June this year increased by 5.5% year-on-year, but the cumulative sales from January to June are still in a state of decline; As a pure pickup truck, Hyundai Santa Cruz’s monthly sales are gradually increasing, even surpassing Nissan Titan and GMC Canyon;. GMC Canyon sold 13,662 vehicles in the first half of the year, up 9.4% year-on-year;Nissan Titan sold 11,212 new cars in the first half of the year, down 36.9% year-on-year. It is still in an endless decline. It is reported that Nissan is preparing to give up Titan pickup trucks and there will be no next-generation models.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 18

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 19

In 2019, Tesla Cybertruck reshaped pickup products with its subversive design concept, which opened the prelude to competition in the field of electric pickup trucks. Subsequently, Ford F-150 Lightning, Hummer EV, Rivian R1T, Chevrolet Silverado EV and other heavy models came out one after another, which refreshed people’s understanding of electric vehicle products. At present, Hummer EV and Rivian R1T have officially entered the delivery link. Rivian R1T delivered 1,600 new cars in half a year, and Hummer EV delivered 90 vehicles. At present, all major electric pickup truck models have received huge orders, and the main reason that restricts their sales is that the delivery is delayed due to insufficient production capacity.