Corporate profits and market share complement each other and play games with each other, and price is the lever.

　　While the price war is in full swing, there is a "price protection tide" in the automobile market. Enterprises such as Ideal, Extreme Krypton, Tengshi, Nezha, Zero Run and so on have recently introduced price protection policies, claiming that they will not reduce prices in the next 90 days or even 120 days. If they reduce prices, the difference will be returned to consumers.

　　However, some experts said that only after the baptism of price war can enterprises become stronger. For enterprises whose sales volume is sideways and declining, it is meaningless to "protect the price". In the end, not only will the sales volume not go up, but it will also waste the market window and hand over the market share to competitors.

　　"Many products of this round of price war diving brand have reached the end of their lives. In the long run, price diving is not the normal state of the industry." Pu Yang, vice president of sales and operation of Weilai, said that the cyclical fluctuation brought by this technological revolution can not be crossed by price war alone, but needs to adhere to brand value. In the long run, the competition among enterprises will return to value creation.

　　On the surface, enterprise competition is the competition of products and prices, but the actual competition is the R&D strength, scale effect and vertical integration ability of enterprises. "Geely does not have to participate in the price war." Gan Jiayue, CEO of Geely Automobile Group, believes that only through technological innovation and management ability improvement, can the price war be transformed into a technical war, a service war and a value war, and continue to create value for users, can we truly have a competitive advantage.

　　With the changes of automobile industry, traditional automobile enterprises need to invest heavily in the fields of electrification, intelligence and networking, and are under the dual pressures of stable operation and transformation and upgrading. Cui Dongshu, Secretary-General of the All-China Passenger Transport Association, said that it is difficult to make money by selling new energy vehicles at present. Many large car companies rely on the profits of fuel vehicles to support the development of new energy vehicles, and most pure new energy vehicle brands are at a loss period. For large car companies, while stabilizing the sales of fuel vehicles, strengthening the technological innovation on the track of new energy vehicles can win the initiative. Fuel vehicles cannot blindly follow up the price reduction of new energy vehicles caused by multiple factors through "suicide price reduction".

　　Moderate downward adjustment of product prices, clearing inventory and properly recovering costs are normal business measures, which are conducive to stimulating consumers’ purchasing demand, but they cannot fall into price wars. In the view of Chen Shihua, deputy secretary-general of China Automobile Association, the price war will not last long, and value for money is the eternal business law.

　　"There are many reasons for this round of short-term promotion. Most of the preferential models introduced by enterprises are long-aged, old or unsalable cars. These models have already had considerable preferential prices before this round of promotion. In order to attract attention, increase customers and exaggerate the price reduction, terminal promotion is easy to mislead consumers, and it is necessary to attach great importance to the negative impact of this phenomenon on the development of the industry. " The China Automobile Association calls for providing positive public opinion guidance for the healthy and sustainable development of the automobile industry and creating a good consumer psychology and market atmosphere. In the process of stabilizing growth and promoting consumption, local governments should also adopt appropriate methods to jointly safeguard market order.

　　Automobile is an industry with large market, high technical content and refined management, and it is also a highly global industry. At present, the world has entered a new period of turbulent change, and the anti-globalization trend of thought and the risk of geopolitical conflict will inevitably affect the development of the industry. At the same time, the automobile industry is in a critical period of transformation and upgrading. The more in this turbulent change and transformation and upgrading, the more local governments and enterprises should maintain their strategic strength, actively maintain market order and supply chain stability in the industrial chain, lead regional and upstream and downstream enterprises, and jointly build a good industrial development ecology.

　　Zhu Huarong, chairman of Changan Automobile, suggested that the state should halve the consumption tax rate of automobiles with a displacement of 2.0L or less in time; Merge the vehicle purchase tax and the vehicle consumption tax, keep one tax, and increase the proportion of local fiscal retention. By reforming the consumption tax and purchase tax, it can not only reduce the burden of consumers to buy cars and expand their consumption, but also help to create a fairer consumption environment, thus guiding the healthy and stable development of the automobile industry. (Economic Daily reporter Yang Zhongyang)

　　The long-silent battery replacement mode of pure electric vehicles has been put on the agenda again. In the past three months, many departments have mentioned supporting the "separation of vehicles and electricity" and the construction of charging and replacing facilities; On the last day of the end of July, the Ministry of Industry and Information Technology inspected the power exchange enterprises and convened relevant enterprises for discussion. Therefore, the market is on the move, and the "power exchange mode" has become the new favorite of capital enthusiasm. All-media reporters noticed that at present, Beiqi New Energy, Weilai, Chehejia, etc. all have the relevant layout of the "separation of vehicles and electricity" power exchange mode, but they have not formed a large-scale effect for the time being. Compared with charging, what are the advantages and development difficulties?

　　"Power change" mode becomes a new outlet?

　　The "electricity exchange mode" is now focused on by the capital market, which originated from the "roll call" of relevant policies many times. On July 31st, the Equipment Department of the Ministry of Industry and Information Technology visited the flagship power station of Space-Time Electric in Hangzhou, and convened enterprises applying the power exchange mode such as BAIC, Space-Time Electric, Weilai and Botan Technology, relevant enterprises and industry organizations such as State Grid, China Association of Automobile Manufacturers, and Chery and other car companies to participate in the discussion on substantive contents related to the future regulations on vehicle-electric separation and the unified trend of battery standards. Li Bin, CEO of Weilai Automobile, is very supportive of the power exchange mode. He said that neither renting a tram nor changing the electricity scheme will affect the subsidy. When selling products, the battery and the car are integrated. "Charging and changing electricity are not opposite, but they can give users more choices." All-media reporters noticed that Luo Junjie, deputy director of the Equipment Department of the Ministry of Industry and Information Technology, said at the seminar that there are many advantages in power exchange at present, which is conducive to the utilization of battery steps and vehicle-side steps, and can effectively improve the comprehensive economic benefits of the whole society.

　　At the beginning of June this year, the "Implementation Plan for Promoting the Upgrading of Key Consumer Goods and Smooth Resource Recycling (2019 -2020)" proposed to develop new energy automobile products with separate consumption patterns of vehicles and electricity, and continue to support the construction of "charging and replacing electricity" facilities. In China, Beijing and Hangzhou have taken the lead in "following the wind". For example, in July, Beijing issued one of the technical conditions for upgrading taxis to pure electric vehicles, that is, the driving range of vehicles should not be less than 300 kilometers in principle, and the technology of charging and replacing electricity should be compatible, and the battery should be replaced quickly. The combination of these policies has promoted the positive actions of related enterprises in the development of power exchange mode.

　　[Investigation] The battery changing mode was once defeated by the charging mode.

　　The mode of changing electricity is not a new thing, that is, let the car and electricity be separated, the car belongs to the car, and the electricity belongs to the electricity. When the electricity is used up, just change the power station and change a full battery. Even if the battery of a pure electric vehicle dies due to serious wear and tear, it will not affect the residual value estimation of the whole vehicle.

　　However, at present, the new energy vehicle market is mainly based on charging mode, and even Weilai and others only regard the power exchange mode as an "option". Although the mode of changing electricity is fast and convenient, and can be as efficient as going to a gas station to refuel, it has not yet become the mainstream after four or five years of development. Up to now, in the field of power exchange, there are Beiqi New Energy, Lifan, Chehejia, Weilai Automobile and other domestic enterprises, among which Beiqi New Energy is the most active one at present. The figures recently released by BAIC New Energy show that it has built 148 charging and replacing power stations nationwide, ranking first in the world. In addition, the first space-time electric power exchange station inspected by the research group of the Ministry of Industry and Information Technology was built in 2014, and has accumulated hundreds of millions of kilometers of actual mileage of power exchange in the country. In general, there are still a few car companies that have successfully laid out the power exchange mode.

　　All-media reporters noticed that the power exchange station inspected by the Equipment Department of the Ministry of Industry and Information Technology mainly serves the network car, which is also the operation direction of the current power exchange mode. For example, the exchangeable models rolled out by BAIC New Energy in China are mainly for the taxi market.

　　According to Chen Feng, the chairman of Space-Time Electric, the mode of power exchange first landed in the field of taxis and internet car-sharing, because it can provide an energy replenishment method similar to that of fuel vehicles, that is, changing and leaving, which directly points to the core pain point of operating vehicles waiting for charging and affecting operating time.

　　The reason why the power exchange mode can return to the line of sight is related to the market situation. In the second half of 2019, new energy vehicles bid farewell to huge subsidies, and the low-price advantage is no longer there. It also makes the new energy vehicle market in the "post-subsidy era" intensify the reshuffle. Reducing costs and increasing efficiency is a top priority for new energy vehicle companies. From the cost point of view, if the pure electric vehicle chooses "vehicle-electric separation", that is, it changes the battery use mode, and the power battery that accounts for nearly half of the vehicle cost can be removed from the car purchase cost, which means that consumers buy pure electric vehicles with replaceable electricity, which has higher cost performance ratio.

　　Calculate accounts

　　As we all know, the most expensive part of a pure electric car is the battery. Li Yixiu, deputy general manager of Beijing New Energy Automobile Co., Ltd. and general manager of the marketing company, said that about 50% of the cost of electric vehicles comes from batteries; After 3~5 years of use, the value space of electric vehicles is 20% ~ 30% with the loss of batteries. Even if the vehicle is finally sold, the repurchase value of this battery is only about 10%. That is to say, the value of the battery actually used by users is only about 30%, and 70% of the battery cost is wasted.

　　[Prospect] Cost, battery standard and safety should be considered.

　　When interviewed by an all-media reporter in a power station in Haizhu District, Guangzhou, there were some questions, such as whether the battery was firmly installed, whether the process of power replacement would affect the performance of vehicles, and how to calculate the cost of power replacement. However, with the interview, these concerns have been answered and will not affect the use of vehicles.

　　On the other hand, the three biggest problems facing the current promotion of power exchange mode are: the unified standard of batteries, the technical level of power exchange of car companies, and the most critical promotion and operating costs. If a power station wants to realize large-scale private car power exchange service, the unification of battery specifications is the key.

　　All-media reporters noticed that the battery specifications and standards of different pure electric vehicles are different due to different suppliers; Even within the manufacturer, the batteries of different models are different, and the battery specifications between car companies are far from each other. How to match the supply of different power batteries in a small-scale power station is a great challenge.

　　In this regard, the answer of the Ministry of Industry and Information Technology at the seminar is: the process of promoting the power exchange mode needs to be cautious, and the unification of power battery standards should let the market make a decision.

　　Like gas stations, the construction of power stations needs to solve the problem of land. If power stations are to be built in cities with an inch of land, the land cost is high. In the special facilities cost investment, also need more than one million yuan; The most expensive thing is the battery cost. Generally, the power battery stored in the power station must reach more than 1.5 times that of the electric vehicle. If a power station receives 300 new energy vehicles a day, it needs to reserve 450 sets of power batteries, and the battery cost is 31.5 million yuan.

　　In addition, there are costs such as labor and maintenance. That is to say, the basic operating cost of a power station needs more than 10 million yuan.

　　For a car without a "heart", many private car owners may not accept it for the time being. Generally speaking, at present, vehicles are traveling in cities, and charging the charging pile once can meet the daily household needs for about a week. Therefore, the power exchange mode is currently suitable for public use.

　　Since the beginning of this year, a number of battery burning and explosion incidents have also made everyone pay attention to the safety of battery charging. In the power exchange mode, if the battery is on fire and the vehicle spontaneously ignites, how to determine the responsibility is also a hassle.

　　At the same time, for the power station, so many power batteries are charged in one place, which also has great management risks and strict technical requirements. (Text, photo: Guangzhou Daily all-media reporter Deng Li)

　　This week, "Youku Autumn Collection" was held in Shanghai, and network variety show became the focus of attention as one of the heavy fields. Youku released the network variety show plan for the new year. Besides the programs such as Where is Dad, Singer and Masked Singer, it also announced the new layout of the network variety show jointly produced by the platform and the production company.

　　The organizer invited a number of behind-the-scenes producers of the gold medal network variety show to participate in the forum of "Innovative Main Engine, Aggressive Network Synthesis" to discuss the present and future possibilities of network variety show. Many discussions cannot be separated from a concept — — 9000 years old — — Industry practitioners refer to the younger generation born in the 1990s as "Nine Thousand Years Old". Understanding them, tapping their needs and even creating their needs have become the core topics of variety producers.

　　The big trick of "9000 years old": everyone is free.

　　When we are used to or even tired of traditional reality shows or talent shows, maybe it’s time for the younger generation to start speaking.

　　It is precisely because of this that more and more programs with "subculture" labels, such as Er Yuan and Hip Hop, first ferment in exclusive groups and then become social topics.

　　Based on data analysis, one of the most important labels of the younger generation is "freedom of design". This group of young people no longer only regard their occupation or hobby as the only identity tag, but will switch all their own identity settings on different occasions. "Today, ‘ Slash youth ’ It is the expression of the diversity of young people’s identity. The new emotions in each identity have promoted users’ desire for new content. " At the event site, a guest shared.

　　At Youku’s 2018 network variety new product launch conference, the reporter observed two special network variety shows "This! Is street dance and this! It is the real armor. Both programs are not star-studded variety shows, and there are many new ideas on the topic.

　　"this! That is, street dance will adopt the form of "star+professional dancer", subvert the traditional dance competition around street dance, and let the spirit of street dance and street dance move towards greater public attention.

　　"Today, we use hip-hop with hip-hop elements as the entrance to create a gathering place for young and trendy culture. At present, 90 s and 95 s are becoming the mainstay of mass entertainment consumption, and young people are defining the present and future of entertainment. " Chen Kun, producer of "This is Street Dance", said. In the view of the program group, street dance not only belongs to the younger generation, but also the life and self-spirit behind it is a kind of energy of the times.

　　The upcoming "This! "Real Armor" is a competitive program with real armor robot fighting as its core. The members of the creative team "Uni-system Entertainment" are very young, and they look to the armored robot battle and the robot manufacturing team in China. 48 teams will fight with their own robots in the program, and finally hit the world champion.

　　Coping with Network Integration: Layout of Program Forms Based on Consumer Big Data

　　The network variety show for the young market no longer regards the audience as the audience, but emphasizes the user attributes of the audience.

　　A group of young network variety shows have begun to gain insight into the lifestyle and trend interests that young users are keen on in the early stage of planning. Based on consumption big data, they have laid out the form of the programs, so that the programs can finally point to consumption upgrading.

　　"Now we are dealing with younger users, who are flamboyant, have grown up watching Hollywood movies and American dramas, and have an international aesthetic vision. They are more loyal to their own interests, pay more attention to the content related to the trend lifestyle, and they are more willing to accept the derivative surroundings. " At the event site, some practitioners painted portraits of today’s young audience. "At the moment of consumption upgrading, trendy life and cool entertainment are the lifestyle needs of a new generation of users."

　　It is understood that because of being in the Ali entertainment business group, Youku will launch a series of online comprehensive programs and deep binding with Tmall in the future. Zhou Jun, the person in charge of the project, said in an interview that the form of the program is not to guide the audience to "buy while watching", but to tell the story of a better lifestyle with high-quality lifestyle content as the main content.

　　question closely

　　Is culture and entertainment really antagonistic?

　　It is true that opening up the network variety and entertainment to the form of programs that ultimately point to consumption upgrading will face such accusations: will paying attention to entertainment lower the cultural value of an era?

　　Guan Zhengwen, the director who produced cultural variety shows such as Chinese Character Dictation Conference, China Idiom Conference and Chinese Character Storm, also delivered a speech at the forum. In Guan Zhengwen’s view, intuitive entertainment and spiritual pleasure are not only not contradictory, but the combination of the two is the direction of the future cultural network synthesis: "We will find that the super network synthesis in 2017 is actually both strong entertainment and good cognitive value, and can provide the delivery of ideological value and nutrition. If there is a lack of products with nutritional value and content value, if it is just entertainment, everyone has actually seen them gradually go to the end. "

　　The next question is, what about cultural programs facing the younger generation? Guan Zhengwen believes that today, in the face of young audiences who grew up in the Internet age, cultural programs cannot be carried. He took the matter of falling in love as an example: "We are used to thinking that entertainment is low-level. But let’s think about it. Intuitive entertainment represents the intimacy of the skin, and spiritual pleasure represents the desire for love. It is not realistic to emphasize only one side. "

　　The "Strength Culture" where he is now located is about to launch a brand-new cultural program "Dear, You Know". The main form of the program is 24 couples with high value and high education, who complete the guessing game with idioms, classical characters and poems, and the program also invites Ming Dow as the host. At the scene, Ming Dow revealed: "All the stories will take place in a huge library."

　　Cultural narration

　　Transmit positive energy in a cultural way accepted by young people.

　　This summer, the network variety show "Hip Hop in China" became a real hot spot. Every program has become a summer Spring Festival Gala for young people. They gather in front of computers every Saturday night to watch the battle for rappers in China. Later, as a "subculture", hip-hop became the focus of culture, which was unimaginable in the era of TV variety. While middle-aged people still think that rap is "not well dressed, it is hard to say", young audiences have begun to take "freestyle" and "start your performance" as their mantra.

　　When we talk about the social discourse changes brought by the Internet, we always talk about "individuality", "diversity" and "youth". The same is true of variety shows. Different from the variety shows of TV stations for all audiences, the video network platform, based on users’ viewing preferences and a large amount of data, produces online variety shows that emphasize individuality and youth from the perspective of audience interest. What kind of culture will be created by the cyber society depends largely on what this generation of young people need.

　　Variety is constantly being redefined by the times, regardless of program form or program content. From the earliest "Zhengda Variety Show" and "Quyuan Miscellaneous Altar" to "Happy Camp" gathering entertainment stars to play games, to the super girl and fast man in the draft era letting ordinary people stand on the stage to realize their dreams, to the reality show "Where is Dad?" and "Extreme Challenge" showing artists’ various aspects in their lives, and to the different faces of today’s network variety show, whether it is TV production or the production company that left TV station to turn to network variety show, variety show.

　　We must admit that, in terms of age and spending power, the post-90s generation who grew up with variety shows are growing into the backbone of society, while the oldest generation will soon become adults. They not only watch entertainment files every weekend on TV, but also young people will critically choose their own online comprehensive — — Not only do you want to watch the stars, but you also want to watch the variety shows that belong to your own personality to choose your idols. You don’t want to watch how the post-80s generation worry about getting married, but you want to watch your peers fall in love on the show to decide whether you should break up with your boyfriend. They will have new requirements for variety shows, or they will be influenced by the show at the same time.

　　The market is here, and so are the young audience. In the future, there are bound to be more and more programs that are different from the traditional variety forms, and the two attributes of culture and goods will also be displayed in such programs. It is biased to embrace praise completely, or to accuse the cultural products with high entertainment produced in this era completely. How to transmit real positive energy in a way acceptable to young people and find a balance between market requirements and cultural responsibility is a test for creators. It is equally important for observers to understand the thoughts and needs of young people before making judgments. Through these programs, it may be a way.

　　This group/reporter Zhang Zhiyi

　　On the same day

　　Global Storm confronts blade runner head-on.

　　(Reporter Xiao Yang) The Hollywood disaster film "Global Storm" will be released in China mainland in 3D, IMAX 3D and other versions today. Disaster films have always been a popular theme. Undoubtedly, "Global Storm" is a powerful opponent for Blade Runner 2049 released on the same day. In particular, there is Daniel Wu in Global Storm.

　　Global Storm has a strong lineup, with director and screenwriter dean devlin as the producer of Independence Day, Godzilla and other blockbusters, and starring gerard butler, Daniel Wu, jim sturgess and other idol stars. In 2006′ s 300 Warriors, gerard butler played Leonidas, the king of Sparta, followed by Olympus Has Fallen and London Has Fallen, which made his tough guy image deeply rooted in people’s hearts. Jim sturgess is quite popular in China with films such as "One Day" and "Cloud Map".

　　The story of Global Storm is set in the future world. After a series of unprecedented natural disasters hit the earth, global leaders decided to work together to create a sophisticated satellite network to control the earth’s climate and ensure human safety. However, the system that should have defended the earth went wrong and began to attack the earth. The destruction of the earth is imminent. Jack, a scientist played by gerard butler, and Max, two brothers played by jim sturgess, became the last hope. They accepted many challenges in space and on the ground respectively and embarked on the road of saving the world in treading on thin ice. With the development of the situation, the conspiracy and man-made disasters behind the catastrophe began to surface, which made the hero’s journey of saving the world face a more severe test.

　　"Global Storm" can be described as a full range of meteorological disasters raging around the world. The disaster scenes such as Hong Kong subsidence, Tokyo hail, Mumbai tornado, Brazil ice, Dubai tsunami, etc. are all displayed, which makes people look shocking. With the increasing importance of China’s film market, China elements frequently appear in Hollywood blockbusters. In Global Storm, Daniel Wu plays Zheng Long, a weather observer at Hong Kong Station. When he came home from shopping, a land subsidence occurred in Hong Kong. The media reported that the pipeline was broken, but Daniel Wu found that someone deliberately modified the satellite settings in Hong Kong, which led to the disaster. That is to say, the character played by Daniel Wu is the key figure in the film, not the dispensable "soy sauce" role played by Chinese actors in most Hollywood movies.

　　Officially released today

　　Blade Runner 2049 is hard to find a 2D version? The audience is "active" as soon as they question the cinema.

　　(Reporter Xiao Yang) The highly anticipated Blade Runner 2049 will be released in China mainland in 2D, 3D and IMAX 3D versions today. Earlier, it was reported that the photographer roger deakins suggested not to watch the 3D version, but there were less than 70 cinemas showing the 2D version of Blade Runner 2049 in China, and the 3D version was suspected to be "specially provided by China". In this regard, Sony Pictures denied it, saying that the 2D/3D/IMAX format was consistent with the world, and the 3D version was not converted from China. Blade runner, which was released in 1982, was appraised as the originator of "Cyberpunk movies" with its innovative style, and had a far-reaching influence on science fiction films such as The Matrix and ghost in the shell, and ranked first in the "Top Ten Excellent Science Fiction Films in History" selected by 60 scientists organized by the British newspaper The Guardian in 2004 with absolute superiority.

　　The photography director of Blade Runner 2049 is roger deakins, a great god in the industry. Deakins recently publicly stated that the best viewing format of Blade Runner 2049 is 2D version, because the frame of ordinary 2D version is 2.39:1, which is their original composition ratio when shooting. However, when the film was pre-sold a few days ago, less than 70 of the thousands of cinemas in China showed the 2D version, so some fans questioned that the 3D version of Blade Runner 2049 was specially provided by China. In addition, the IMAX version of the film has more pictures than the 2D version because the frame is opened. Dickins himself supervised the format transformation of all IMAX versions. Although he did not use DMR digital original reproduction technology, he made adjustments in brightness and saturation for IMAX screens.

　　In response, Sony Pictures responded in its official Weibo: "The film Blade Runner 2049, whether in 2D, 3D or IMAX format, is consistent with the world, and there is no special 3D for China."

　　It’s not up to the filmmakers to decide whether to show the 2D version or the 3D version, but it’s up to the theaters. However, after the fans appealed, many theaters responded, saying that they are actively communicating about increasing the number of films. At present, UME, Bona, Yaolai, Meijia and Lumiere in Beijing will also show the 2D version.

　　upcoming

　　Six stars of Justice League arrive in Beijing and Superman returns.

　　(Reporter Xiao Yang) With the release of "Blade Runner 2049" and "Global Storm" today, the China screen began to enter "Hollywood Time". In November, Thor: Ragnarok, Justice League, Murder on the Orient Express and many other Hollywood blockbusters will be released strongly. For the potential of the China market, several major Hollywood companies dare not underestimate it. Therefore, in addition to choosing simultaneous release as far as possible, Warner Bros. invited the main creator of Justice League to Beijing. Yesterday, "Batman" Ben Affleck, "Superman" Henry Cavill, "wonder woman" Gal Gadot, "Flash" ezra miller, "Neptune" Jason Momoa and "Steel Bone" Ray Fisher arrived in Beijing. This "six-person group" has won countless fans and screams from China fans.

　　League of Justice is a live-action movie adapted from DC comics in the United States. The League of Justice first appeared in 1960, and it is the first real superhero team in the history of comics. It is composed of many superheroes under DC comics. The initial members include Superman, Batman, wonder woman, The Flash, Neptune and Steel. This film is based on the universe of Superman: The Man of Steel and Batman v Superman: Dawn of Justice, and the story will follow the end of the latter. Inspired by the restoration of confidence in human nature and Superman’s selfless dedication, Batman accepts the help of his new ally wonder woman to resist the threat that will endanger mankind. Together, they seek and form an alliance composed of superhuman beings-Justice Alliance. But this superhero league composed of Batman, wonder woman, Neptune, Ganggu and Flash may not be able to stop the world from falling into a devastating blow.

　　It is noteworthy that at the end of "Batman v Superman: Dawn of Justice", Superman has been sacrificed, and this episode of Justice League DC hero rally, whether Superman will return or not has become the biggest suspense. Superman was never seen in the poster released before, but yesterday, with the appearance of "Superman" Henry Cavill, the mystery was exposed. However, regarding the story clue of Superman in this new film, Henry said with a smile, "I can’t talk about Superman in the movie yet. I came to Beijing this time as a mascot to cheer them up." Xiao Shan ezra nodded beside him: "We just like to tie him to our side and feel the love from our teammates."

BYD may be the brand with the most models on sale at present. As the leading brand of new energy vehicles, what is it like? Which cars are worth buying and which cars are IQ tax? This time to a comprehensive inventory:

First, it is not worth recommending series:

1. Tang Fuel Oil: This is the least recommended model in the whole department, with a price of 165,800 yuan, and the discount is less than 10,000 yuan, and the landing is 180,000 yuan smaller. The 2.0T+6AT seems to be quite satisfactory, but it is actually the engine of the previous generation, with only 192Ps horsepower and the maximum torque of 320Nm. To be honest, it is not as good as the excellent 1.5T model. Weak power and high fuel consumption, that is, the comfort space is still online, which is seven seats, and the configuration is not low.

In fact, this car BYD didn’t have any hope, and the whole department had one configuration, so it didn’t intend to sell it seriously at all. You might as well think about it in turn. If a car product is strong enough, will it only have one configuration? BYD, this is the rhythm of building a car, and you can buy it or not.

Compared with S7, which has been discontinued, this fuel Tang has not made obvious progress. Although the engine has been adjusted, the noise and vibration are small, but it is 10 horsepower smaller and the fuel consumption is higher. In addition to the configuration of an L2-level assisted driving, there is no bright spot. But how much does the old S7 cost? 2.0T engine +6-speed wet dual clutch only started at 120,000, but the top match was only 140,000.

2、F3F3 once created brilliance. It can be said that without the popularity of F3 in that year, there would be no BYD today. However, it’s 2022, and F3 can’t keep up with this era.

This car is like
(
get away
) Similarly, if you buy it now, there is nothing wrong with it. At a price of less than 50,000 yuan, the product is still worthy of the price. However, this car is really too low-end, and there is no ESP at the very least. Only the top is equipped with the front airbags of the main and co-pilots, and the safety cannot be guaranteed.

I’m not targeting F3. I’m targeting all cars without airbags and ESP, and I can’t buy them.

3、
Fuel editionIn fact, compared with other brands of fuel vehicles, this car is not inferior, but … it has a DM-i, and Song PLUS is not fragrant in an instant. In February, car owners engaged in things, all kinds of troubles, and said that they did not provide OTA upgrades. In fact, they were more unbalanced.

In fact, Song PLUS’s 1.5T Xiaoyun engine with 7-speed wet dual clutch is not weak in the field. And the same price H6, CS75p, also have the power of World War I.. It’s just … there’s nothing wrong with fuel cars in other people’s homes, but in BYD, there are hybrid owners, which is the original sin.

Let’s look at the price and performance of the two cars and know why it’s not worth buying-Song PLUS fuel version costs 1158-143,800 yuan, and if the purchase tax is included, it costs 130,000-160,000 yuan.
There is no purchase tax. Before the price increase, it was 146,800-169,800, which is basically 10,000 yuan more expensive than the fuel version. But what about performance? The Song PLUS DM-i accelerates 8.5 seconds at zero speed, and the long battery life version is 7.9 seconds. It can drive purely by electricity and discharge externally. If there is a charging pile, there is zero fuel consumption in the urban area. Even without charging, the fuel consumption of 4.4L per 100 kilometers is real. The Song PLUS fuel, the actual measurement is more than 9.5 seconds, and the fuel consumption is about 8. Regardless of the power and driving quality, the fuel consumption alone can be saved in almost a year and a half.

4、e3The first pure tram that is not worth buying is actually hard to get if you want to buy it. e3, e5 and e9 are all for online car rental, and e3 has also issued a driving test version that simulates manual transmission. In short, it is basically not seen in the market, but you should be careful when you meet the used car market, and check whether it is a vehicle. The only one that can be bought is e2, with a price of 90,000-116,000 yuan. The product of E platform 2.0 is also a blade battery, which belongs to a series that can be bought but is not recommended.

Second, you can buy a series that is no longer fragrant

1. Dynasty fuel series: including Qin, Song,
、
Other models, except the Xiaoyun version of Song Pro, are still the engines of the previous generation, with average performance. The reason why you can buy it is because the price is cheap enough and the product is still worthy of the price. Take Song Classic as an example. You only have a budget of 100,000 yuan, so it is not bad to buy a 1.5T+ wet dual clutch Song. The reason why it is not fragrant is because the same price is not an exclusive option, just like an SUV with a budget of 100,000 yuan, you buy Auchan X5,
、
It’s okay to do something.

Among them, in fact, Qin Pro and Song Pro should also be included in the ranks of non-recommendation. There is nothing wrong with the car, and the price/performance ratio is still very high compared with the fuel car of the same price. The bad thing is that there is
,
Zhuyu is in the front. but
Fuel version, because the price is cheap, personally feel that the cost performance is better than
Even higher.

2. Except
Non-e-platform 3.0 pure electric vehicles other than.: including
,
、
、
Such as pure electric vehicles.

In fact, they are all blade batteries, which are quite capable of playing in pure electric vehicles of the same price. However, the price advantage is not obvious, and the technical advantage is not obvious. Except for Tang EV, the power here is just enough, not strong. The product of the e-platform 2.0 era, the price has not dropped, just because the competitors are not strong, so BYD does not have much motivation to upgrade.

Tang EV, as a flagship model, is not as advanced as technology.
This is also a place worthy of criticism-there are advanced technologies that are not used for flagship models first, but for marginalized yuan.
Use it first. I really don’t know what BYD thinks.

In addition, Dolphin is the first car of E platform 3.0. Although it sells well, I still think it is expensive. It is also a series that can be bought, but it is not fragrant.

3. All plug-in models except DM-I.: including
、
、
Song Pro DM, in short, are all products of the DM3.0 era, and now it will be replaced soon. DM-i, as a branch of DM4.0, has been out for a year, and DM-p should not be far away. At least now, it is not a good time to start with the old models.

It is said that you can buy it because at present, Tang DM and Han DM are still ahead of all competitors at the same price, which is a blow to fuel vehicles. In fact, it is advantageous to realize the separation of oil and electricity with dual clutch and DM, such as Han DM, pure electric rear drive and hybrid four-wheel drive, which is extremely playable. However, the 2.0T engine is still the product of the previous generation, and there is a particle trap. Now Han DM-i four-wheel drive version, the 200-kilometer battery life is coming out, and it is still a little loss to buy these DM3.0 now.

Note, before I pushed Tang DM and Han DM, it was right to recommend them at that time, and it is not wrong to recommend them now-keep pace with the times. When there are more models worth buying and the cost performance is obviously higher, the choice will also change. In short, there is a reason to push, there is a reason not to push, and I always have a reason not to recommend it.

Third, recommended models:

1. Qin PLUS DM-iThis may be that BYD sold a car that lost a car. After the listing price, the raw materials went up, and then it had to go up by 3,000, and it was still hot. This car is earned when you buy it. Needless to explain, DM-i is the most worthwhile car at present, and now Qin PLUS DM-i has the highest cost performance in DM-i.

subsequent
, it should be a high-profile shell-changing car, and the price will definitely be higher than that of Qin Plus DM-I. Whether it is worth buying depends on the price.

2. Song Pro DM-i and Song PLUS DM-i:If Qin PLUS DM-i is the most worthwhile car, then these two SUVs should be the most worthwhile SUVs. In fact, these two cars are a bit of their own meaning, but also because they are taking different channels and have the meaning of competition. If Song Pro DM-i can take the economic route, the price will be reduced by one or two thousand yuan, and the configuration will be reduced, so its competitiveness will be stronger.

3. Yuan Pro: This is also a product of the E-platform 2.0 era. It is strongly recommended because the price/performance ratio is too high. Previously, it sold 131,400 yuan and 121,300 yuan. Later, I found that Ai ‘an Y was engaged in a price war, and it fell directly below 100,000 yuan, which made the old car owner curse this street. This car BYD really lost money, and it went up by 7000 yuan. To tell the truth, the cost performance is not as high as before, but it is still worth buying-raw materials have risen, and the prices of all brands have risen.

4. Yuan PLUSThis car is a pure tram instead of walking-there is no short board. E-platform 3.0 product-if you don’t know how much E-platform 3.0 is, please read my previous article. In short, it’s called Yuan. It’s actually a Song, and it’s more advanced than Tang Dou. The starting price of 130 thousand, the highest is 160 thousand, which is completely acceptable. Pure trams with the same price, as long as there is no absolute demand for space, so at present, its cost performance is the highest.

Fourth, it is worth looking forward to:

1. Seals: The target is Tesla Model3, and within 4 seconds of zero acceleration, E platform 3.0 has better workmanship and more solid battery life. If you know how advanced e-platform 3.0 is, you can’t help but expect it. When the seal came out, all BYD’s own pure electricity at the same price was not fragrant.

2. Chinese DM-iTo be honest, the 200Km battery life is meaningless, just the involution between car companies. But the acceleration of 3.7 seconds, four-wheel drive +dTCS, heat pump air conditioning, large space and low fuel consumption-this car is almost perfect.

3. Tang DM-p: I am right.
AWD doesn’t have much expectation. It’s no problem to use ecvt for cars driving in cities, but as an SUV, it has a mild off-road demand, and the power system of DM3.0 with oil and electricity separation is more solid. It is equivalent to two sets of power systems that are independent of each other. If the electricity is broken, it can be opened by pure oil. If the oil system is broken, it can be opened by pure electricity. I heard that Tang DM-p will upgrade its chassis and switch to a non-loaded body, so it can really be heavily off-road.

4. Summer?
?: It’s the MPV model that is widely rumored. I heard that it will go high-end, and I don’t know if I can afford it. At present, there is little news, only a spy shot of the road test.

To sum up, BYD’s fuel car is not advanced. Many products still use the engines of the previous generation, but it is cheaper. There are not many points to buy, and it can be used as a cheap choice at most. Pure tram, e platform 3.0 is the most advanced pure electric platform at present, and there is no one, so all pure trams of 3.0 are worthy of attention. Whether it is worth buying depends on the comprehensive product strength in combination with the selling price. In the hybrid field, in fact, DM3.0 can still play at present, but after all, it is the technology of the previous generation and the engine is not advanced. Compared with the fuel car with the same price, it is actually very competitive, but it has no advantage compared with its own DM-I. While DM-i is in the limelight. Qin, Song and Tang Dynasties, including the upcoming Han DM-i, are the best choices at the same price.

　　[Pacific Auto Network] Recently, Auto announced its revenue and profit in 2021. According to the official, consumers’ demand for the car is still strong despite the continuous shortage of spare parts in the automobile industry.

　　Specifically, Volvo Car’s revenue in 2021 increased from SEK 262.8 billion in the previous year to SEK 282 billion, an increase of 7%. Operating profit increased from SEK 8.5 billion in the previous year to SEK 20.3 billion, up 138% year-on-year, and the operating profit margin was 7.2%. Net profit increased from SEK 7.8 billion to SEK 14.2 billion, an increase of 82%.

　　"2021 is a proud year for Volvo Cars," said H? Kan Samuelsson said, "Despite the continuous shortage of parts and components in the automotive industry, our global market share has increased and we have achieved unprecedented high income and profit margin."

　　According to official information, in the last quarter of 2021, Volvo Car’s revenue was 80.1 billion Swedish kronor, down 6% year-on-year. Although consumer demand and orders have been strong, automobile production was limited due to the shortage of chips. The operating profit for the quarter was SEK 3.7 billion, and the operating profit rate was 7.1%.

　　Compared with the same period in 2020, the sales of Volvo Cars in the fourth quarter of 2021 decreased by 20%. The company’s electrification series products continue to be welcomed by the market. In the fourth quarter of 2021, the series vehicles accounted for 34% of the company’s global sales, plug-in vehicles accounted for 28% of Volvo’s total sales, and pure electric vehicles accounted for 6% of the total sales.

　　As Volvo Cars increases the annual production capacity of pure electric vehicles to 150,000 vehicles, the proportion of pure electric vehicles in the total sales will double compared with 2021. Looking ahead, Volvo officials said that the uncertainty of the automobile industry is still high. Although the shortage of spare parts has eased, the supply chain is expected to remain a constraint. At the same time, Volvo Cars continues to see strong customer demand and predicts that the growth rate of electric vehicles will be faster than the overall market, which will enable the company’s sales to continue to grow in 2022. (Text: Pacific Auto Network Liu Yunqing)

　　BYD’s Electric 2015: Taking "Tang" as "Ming"

　　From 19: 38 to 20: 58, Wang Chuanfu talked about solar energy from oil, smog from disease, and the South China Sea issue from the Straits of Malacca … … For a whole hour and 20 minutes, during the seemingly casual chat, he set the tone for BYD in 2015 at the macro level through his feelings: focusing on new energy.

　　This scene took place at the Yantian Sports Center in Shenzhen on the evening of January 20th, the scene of BYD’s first Difen Conference. In fact, this conference has another name — — BYD’s "World-class Technology Analysis Conference" is held once a year. Presumably, at the last conference, a 70-page brochure, which listed almost all BYD’s technologies, still made the experienced media people remember it vividly.

　　This year’s conference, in addition to changing the name, the theme seems to have changed a little. Don’t talk about electronics, interconnection, cloud and technology … … Just talk about new energy. Starting from the pre-sale price of 300,000 yuan in Tang Dynasty, Song, Yuan and even Ming were mentioned in turn. The 6-engine 4-drive technology killer and the 3.9-second 100-kilometer acceleration time were indeed enough to support the gold content of the most important conference in BYD’s eyes.

　　BYD’s vision of a new energy empire is gradually coming to fruition, starting from the field of public transportation and finally cutting into the personal consumption market. Wang Chuanfu said, "When all this is done, I can retire.".

　　"Tang" at the beginning

　　Last year, BYD Qin accidentally caught fire again. The annual sales volume of 14,747 units, in addition to firmly sitting on the throne of new energy vehicle sales champion, is a real test of BYD’s production capacity. The phenomenon of demand exceeding supply, led by Shanghai, frequently appears in eight cities where Qin landed.

　　Compared with Qin’s dual-engine and dual-mode, after adding a motor, Tang evolved into a three-engine four-wheel drive — — A 2.0TI engine with two motors in front and rear, and four-wheel drive. It is worth mentioning that in terms of four-wheel drive technology, BYD Tang is not equipped with a transfer case and a transmission shaft like the traditional four-wheel drive model, but drives the front and rear axles independently by two motors, and then the power is distributed by a unified control system to realize four-wheel drive. With the peak torque of the front and rear motors of 250Nm and the maximum power assistance of 110kw, Tang’s 100-kilometer acceleration performance after technical optimization increased from 5.9 seconds in Qin Dynasty to 4.9 seconds.

　　In order to highlight Tang’s acceleration performance, BYD specially arranged the test drive experience of the car on the morning of the conference. Although due to the limited number of vehicles, not every media and Difen has the opportunity to experience it, according to the participants who experienced it, Tang’s sense of acceleration is somewhat similar to Tesla Model S, with a strong sense of pushing back and even a brief dizziness. Judging from the results of the 200-meter linear acceleration, Tang’s performance was basically stable at around 7.9 seconds when he took four people in the car.

　　In the driving mode, Tang offers the choice of HEV (four-wheel drive+sports+hybrid mode) and EV (four-wheel drive+economy+pure electric mode). The former focuses on performance, and the engine and motor work together, with the best power; The latter focuses on economy, and the power battery provides electric energy to drive the vehicle with the power supply machine.

　　If the vehicle is short of power in EV mode, the system will automatically switch from EV mode to HEV mode, and use the engine to drive. When the vehicle is driving at a relatively stable medium and high speed, part of the torque output by the engine will drive the front motor to generate electricity, and the rear motor will drive, giving consideration to economy and four-wheel drive.

　　As the highlight of the conference, Tang announced the pre-sale price of 300,000 yuan and 600,000 yuan. Interestingly, when BYD was the first to announce the pre-sale price of 600,000 yuan, the friends at the scene were all shocked into a cold sweat. Later, when everyone looked intently, it turned out to be the extreme version of Tang. This price can’t explain the problem, but only show the attitude. The pre-sale price of the ordinary version of Tang is 300,000 yuan, which Che Yun thinks is reasonable. With the subsidies from each city, the sales volume of this car is expected to surpass that of Qin.

　　Interestingly, within 12 minutes after the official acceptance of the reservation at 5: 42 on January 21, the first batch of 100 Tang cars, including 98 regular models and 2 extreme models, were quickly declared sold out.

　　"Song and Yuan Dynasties" Follow-up

　　In April last year, BYD released the "542 Strategy", in which "5" means that all models are accelerated within 5 seconds at 0-100km/h, 4 represents all-round four-wheel drive and 2 represents fuel consumption within 2L per 100 km. As the first model of this strategy, Tang is just the beginning.

　　Lian Yubo, senior vice president of BYD Co., Ltd. and chief engineer of automobile industry group, said that after Tang Dynasty, Song and Yuan will join the "542 Strategy" vehicle camp in the second and third quarters of this year, because both Tang, Song and Yuan models are SUVs, and 2015 will be BYD’s "SUV Year".

　　At the press conference, Song Heyuan’s model parameters were also announced for the first time.

　　It is reported that Song is located in a compact SUV, equipped with a dual-mode full-time electric four-wheel drive system. The powertrain consists of 1.5TI+DCT+ motor, with a vehicle mass of 2000kg, a length, width and height of 4,565/1,830/1,720 mm respectively, and a wheelbase of 2,660 mm. Yuan’s size is smaller than Song’s, and it is also equipped with a dual-mode full-time electric four-wheel drive system. The vehicle’s mass is 1850kg, its length, width and height are 4320/1765/1650mm respectively, and its wheelbase is 2520 mm.

　　Of course, don’t forget the business. Although it is not an SUV, this MPV model, which was unveiled at last year’s Beijing Auto Show, is also part of BYD’s lineup of new energy vehicles. The company is equipped with dual-engine dual-mode technology, and its hybrid system consists of a 1.5L gasoline engine with a maximum power of 80kW and a 110kW motor, with a combined maximum power of 190kW. It is reported that the car’s comprehensive fuel consumption per kilometer is 2.24L, and the acceleration time of 100 kilometers is only 7.5 seconds, which is MPV… … ..

　　In addition, in the interview after the press conference, a model named Han was also revealed by Wang Chuanfu, but he did not further disclose the specific parameters and launch time of the car.

　　The "Ming" of the finale

　　In Wang Chuanfu’s view, BYD’s limit in the field of new energy vehicles is far more than that, and they are "making big moves". BYD said last year that "Tesla was built in minutes", and now this car is really coming.

　　At the press conference, Lian Yubo said that BYD will launch the first six-engine four-wheel drive model "Ming" in 2017, which is equipped with an engine and five motors. The five motors are one series motor and four motors that drive four wheels respectively. In BYD’s eyes, this is a six-engine four-wheel drive dual-mode "big killer", and the acceleration time of 100 kilometers will reach 3.9 seconds.

　　Wang Chuanfu introduced that in addition to performance optimization, the biggest feature of "Ming" is safety. "Traditional mechanical vehicles are single-point. In the electronic age, they can be driven in a distributed way. Each wheel corresponds to a motor to achieve a negative 100% torque. In 600 milliseconds, many actions can be done to stop traffic accidents by electronic control."

　　In addition, Wang Chuanfu revealed that with the technical support of six-engine four-wheel drive, BYD will develop an active safety system, including the functions of car body self-balancing, braking failure prevention, steering failure prevention, rollover prevention and side slip prevention, all of which are intelligently adjusted by driving the wheels of the motor.

　　Charging matching

　　In addition to the product itself, BYD also publicly displayed the charging tower of pure electric vehicle in the air and the 3+3 circulating stereo charger in Shenzhen Pingshan factory for the first time on the morning of the conference, and released relevant data.

　　BYD Tower has 10 floors, and adopts a rotating tower structure. 40 cars can be parked on a single floor, and 400 cars can be parked and charged at the same time on the 10th floor. The 40kW fast charging equipment can fully charge BYD E6 within 2 hours. It is reported that the total power of the entire charging tower is 14400kW. In the charging tower, users can observe the charging status of vehicles in real time through the LED screen in the lounge.

　　In addition, the total parking capacity of the 3+3 circulating stereo charger is 72 sets, and there are 2 sets of parking devices consisting of 3 units, each unit can park 12 cars. It is reported that each parking space is equipped with charging equipment with a power of 40kW and a total installed capacity of 2950kW (including lighting and air conditioning). According to the charging time, 216 vehicles can be served every day.

　　Che Yun summary:

　　Since it set foot in the automobile industry, BYD has always been questioned, speculated and criticized. It is true that we must recognize its problems, such as the matching of vehicle workmanship details with core technologies, such as the capacity problem after the expansion of new energy vehicle product line this year, and so on. However, we should not deny its advantages, such as its corporate engineer culture.

　　By the way, in addition to the product itself, BYD has made some progress this time. They gradually realized the value of Difen to themselves. This is a group of people who know BYD better than BYD himself and the media. This conference set up a link where Di Fen represented Wang Chuanfu as a gift. This gift was nothing but a suggestion made by Di Fen to BYD. When Wang Chuanfu received this heavy gift, he choked when he spoke.

　　

Haval Xiaolong is a new energy compact SUV built by Great Wall Motor for young families pursuing fashion technology. It will be unveiled at the Shanghai Auto Show on April 18 and listed in the second quarter. The new car has a wheelbase of 2710mm and a length of 4600mm. It is equipped with lemon hybrid DHT technology, aiming at the mainstream home market of 150,000-200,000, and will mainly compete with BYD Song Pro DM-I..

Haval Xiaolong’s design inspired fighter originated from soaring in the blue sky, and the front face used a lot of body color to form an integrated design; The integrated headlights and taillights, while full of scientific sense, also outline the outline of the car body and enhance the visual impact. In addition, Haval Xiaolong can also be equipped with a blackened roof, which is more sporty with the curved body design.

Haval Xiaolong’s interior is made of a variety of materials, with two styles of pure black and black rice color matching; The central control adopts 7+12.3-inch intelligent double-screen, and the shape of the embracing seat fits the human spine, supporting 6-way electric adjustment, and optional ventilation and heating functions; For the first time, the interior atmosphere light is designed with transparent lampshade and three-dimensional character structure, which creates a strong three-dimensional effect.

Haval Xiaolong is equipped with a two-speed DHT gearbox, with a comprehensive fuel consumption of 1.39L/100km, a feed fuel consumption of 5.3L/100km, and a WLTC pure battery life of 96km. The battery pack is designed with anti-collision, ultra-high strength steel full-wrapping and energy absorption.

?Wei brand, tank, Haval, Euler and Great Wall pickup truck are on the same stage for the first time. Great Wall Motor will bring more than 20 heavy products to the Beijing Auto Show, fully demonstrating Great Wall Motor’s leading position in the field of intelligence and off-road and its hard power in global development;

The value of products will be further advanced, and star products such as a new generation of Haval H6, a new generation of Haval H9, Wei brand Blue Mountain Intelligent Driving Edition, Tank 700Hi4-T, 2024 Euler Good Cat, Euler Lightning Cat Yao Night Edition, Shanhai Gun Hi4-T will soon appear together;

Gaining global attention, nearly 1,000 overseas guests from many countries came to China to get a close look at the new energy ecological strength of Great Wall Motor, attend the Beijing Auto Show of Great Wall Motor, and witness and help the global development of Great Wall Motor.

On April 25th, 2024 Beijing Auto Show is about to kick off. Great Wall Motor participated in the exhibition with the theme of "Smart Great Wall, Cross-country Great Wall, Great Wall of the World", and more than 20 heavy models were shining soon. Wei Pai, Tanks, Haval, Euler and Great Wall pickup truck made their debut on the same stage. A new generation of Haval H6, a new generation of Haval H9, Wei brand Blue Mountain Intelligent Driving Edition, Tank 700 Hi4-T, 2024 Euler Good Cat, Euler Lightning Cat Night Edition, Great Wall Shanhai Gun Hi4-T and other star products will soon appear together.

During the Beijing Auto Show, nearly 1,000 overseas guests from many countries will come to China to get a close look at the new energy ecological strength of Great Wall Motor, test drive the star products, attend six brand launches at the Beijing Auto Show site, and attend the 2024 International Dealer Conference of Great Wall Motor to witness and help the global development of Great Wall Motor.

Intelligent cockpit+intelligent driving system has evolved in an all-round way. Wei brand Lanshan intelligent driving version ranks among the first echelon in the industry.

Blue Mountain Intelligent Driving Edition is an advanced intelligent version of Blue Mountain. The intelligent cockpit and intelligent driving assistance system are advanced in an all-round way, highlighting the core technology of NOA in the whole scene, and its intelligent level ranks among the first echelon in the industry. At the same time, Wei brand Blue Mountain Intelligent Driving Edition adopts innovative four-wheel drive Hi4 power system, which realizes configuration upgrade in the dimension of comfort and large space, and is committed to providing home users with more comfortable and intelligent first choice for high-quality travel.

At this auto show, Wei Brand will also bring a series of heavy models such as Wei Brand Alpine Executive Extended Edition. By then, Wei’s six/seven-seat dual flagships will shine on the same stage, showing the layout of Wei’s "0 Anxiety Smart Electric" and interpreting Great Wall Motor’s leading position in the field of intelligent new energy.

Tank 700 Hi4-T’s domineering debut highlights the new height of high-end luxury off-road

Tank 700 Hi4-T adopts a million-level 3.0T Hi4-T technical architecture, and with the ultimate hard-core off-road capability, the ultimate luxury and comfortable experience and the calm and majestic atmosphere of the king, it has built China’s luxury off-road flagship and set a new benchmark for luxury off-road. Based on the unique peak off-road performance and luxury perception, the tank 700 Hi4-T is committed to providing the top luxury driving experience for off-road enthusiasts and urban elites.

Not only the tank 700 Hi4-T, but also the tank 500Hi4-T, the tank 400Hi4-T and other heavy vehicles will also make a shocking debut, which will lead China’s off-road culture and create a global luxury off-road brand.

A new generation of Haval H6+ a new generation of Haval H9 made a heavy debut, and the Haval brand H series advanced again.

Carrying the trust of 4 million users around the world, continue to write the legend of "National God Car". The appearance of the new generation Haval H6 adopts the design language of "Xinghe Aesthetics" to realize the perfect integration of technology and classics. Cloud-feeling zero-pressure interior design creates a simple and comfortable life with technology. The power is equipped with two power combinations of 1.5T+7DCT and 2.0T+9DCT, which is suitable for a variety of family car scenes and makes family users travel more worry-free. A new generation of Haval H6 has emerged, realizing a new evolution in four dimensions: design, power, intelligence and comfort, creating a comprehensive and leading driving experience for users and reshaping the benchmark of home SUV.

The new generation of Haval H9 is positioned as a "family intelligent all-terrain SUV", which inherits the 30-year cross-country gene of Great Wall Motor with the flagship posture of Haval brand, has comprehensive adaptability in all road conditions and all scenes, meets the driving demand of safe, reliable and comfortable off-road, and strives to broaden the living radius and expand the crossing of one person to the yearning of all family members. It is the best choice for family hardcore outdoor travel.

At the same time that the H series is advanced, the Haval brand will also bring popular models such as the HI4 version of Haval’s second-generation big dog and the 2024 Haval Raptors. Promote the layout of urban SUVs and light off-road dual categories, continue to explore the new energy SUV market, and bring the best products and services to users around the world with the hard-core strength of "global SUV experts".

The 2024 Euler Good Cat is on the market to interpret the global classic aesthetics.

Based on the high standards of globalization, the 2024 Euler Good Cat has advanced face value, advanced configuration and advanced safety, and has become an irreplaceable retro fashion "three good" smart choice in users’ minds with "better looking, better driving and safer". At the same time, the night edition of Euler Lightning Cat is on sale soon. Euler has been working hard to lead a new mission of women-friendly scientific and technological travel. Join hands with 460,000 users and go to love.

The Great Wall Shanhai Gun Hi4-T made a new appearance, and the Great Wall Gun 2.4T is about to open for pre-sale.

The Great Wall Shanhai Gun Hi4-T is based on the Hi4-T off-road super hybrid architecture of Great Wall Motor, positioning itself as a "high-end luxury off-road new energy pickup truck", taking into account the advantages of both oil and electricity, bringing more power, more complete scenes and extremely reliable benchmark car experience, realizing the optimal solution of extreme and complex scenes in the field of new energy pickup trucks, and satisfying the ultimate driving experience of users.

At this auto show, as a global high-performance pickup truck, the Great Wall Gun 2.4T will be pre-sold with two models: the passenger gun 2.4T and the commercial gun 2.4T.. Among them, the passenger gun 2.4T is a global high-performance passenger pickup truck, which will be improved in five dimensions: rigid power, extreme fuel saving, intellectual luxury, firmness and reliability, and strong safety, and set a new benchmark for passenger pickup trucks. Commercial Gun 2.4T is the champion pickup truck with the strongest power, leading fuel consumption, maturity and reliability at the same level. It will become the preferred wealth-creating partner of business elites in the new era with four advantages of super load, super combustion power, super ingenuity and super safety, and its strength will lead the commercial pickup truck track.

Great Wall Motor booth information:

China International Exhibition Center (Shunyi Pavilion)

E303 Great Wall Motor Booth

　　On April 17th, AITO’s M5 Series Huawei Advanced Intelligent Driving Edition (AITO’s M5 Intelligent Driving Edition) was officially launched. Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said: "The M5 series smart driving version is in ‘ HarmonyOS cockpit ceiling ’ On the basis of, add ‘ Intelligent driving ceiling ’ , let the M5 version become ‘ Shuangzhi ceiling ’ , HUAWEI ADS 2.0 for the first time? The intelligent driving system makes people drive safer and more comfortable, and raises intelligence to a new height in the industry! "

　　The M9, the first full-size flagship SUV of AITO brand, also made its debut at the press conference. The extended range version and pure electric version will be scheduled on April 17th and will be officially released in the fourth quarter of 2023.

　　AITO Wenjie M5 Intelligent Driving Edition, jointly designed by Cyrus Auto and Huawei, will be the first one equipped with HUAWEI ADS 2.0 at the same time. The intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 provide an intelligent driving experience infinitely close to L3. Wujie M5 Intelligent Driving Edition is equipped with technologies such as HUAWEI DriveONE pure electric drive platform and HUAWEI DATS dynamic adaptive torque system, and has a pure battery life of 255km and a long comprehensive battery life of 1425km (the pure battery life is the CLTC comprehensive working range of the battery pack of Wenjie M5 Rear Drive Intelligent Driving Edition, and the comprehensive cruising range is the total cruising range of the CLTC comprehensive working range of Wenjie M5 Rear Drive Intelligent Driving Edition. ）。 New hardware such as laser radar, HUAWEI MagLinkTM magic car interface, etc., combined with breakthroughs in technology such as General Obstacle Detection (GOD) network and spatial audio, make the M5 Smart Driving Edition in the world a real intelligent ceiling.

　　It is the first time to install HUAWEI ADS 2.0, and it can be opened with or without pictures.

　　AITO Wenjie M5 Intelligent Driving Edition is the first vehicle equipped with HUAWEI ADS 2.0 advanced intelligent driving system, equipped with an overhead laser radar, three millimeter-wave radars, eleven high-definition cameras and twelve ultrasonic radars. The new antenna technology is superimposed to double the signal, and it is the first to realize the high-speed and urban advanced intelligent driving function independent of high-precision maps, bringing an infinitely high-order intelligent driving experience close to L3. It is estimated that this year, in Q2, the map-free commercial high-order intelligent driving scheme (the map-free commercial high-order intelligent driving scheme refers to the high-order intelligent driving scheme that does not rely on high-precision maps) will be extended to 15 cities nationwide, and in Q4, it will be extended to 45 cities.

　　On the basis of integrating BEV(Bird Eye View) perception ability, AITO-bound M5 Intelligent Driving Edition is the industry’s first GOD network, which can identify alien objects outside the white list of general obstacles. Combined with the road topology inference network, vehicles can drive with or without maps, so that vehicles can see, understand and drive better.

　　Driving with people is safer, driving with wisdom is more comfortable and parking is more worry-free.

　　AITO asks the M5 Smart Driving Edition to make driving safer. Cars can reach beyond their reach, and they are not afraid of the change of light and shade in and out of the tunnel and the glare at night, and accurately identify pedestrians, vehicles and other special-shaped obstacles. Under the urban road conditions, the M5 Intelligent Driving Edition can actively avoid all kinds of vehicles occupying the road, and effectively deal with scenes such as "opening the door to kill" and "ghost probe". Even in the scenes such as pedestrians with strong glare at night, the maximum braking speed can reach 50 km/h.

　　AITO asks the M5 Smart Driving Edition to make smart driving easier. In the high-speed scene, crossing the city is no longer tiring. The M5 version of Zhijie can be imported and exported to the high-speed ramp independently, with a success rate of 98.86%, and the MPI(Miles Per Intervention) of long-distance navigation is as high as 114km, which is comparable to the reliability of "old driver".

　　AITO asks M5 Smart Driving Edition to make parking more worry-free. Memory parking, which is carried for the first time, enables the vehicle to learn independently in the garage environment and build a 3D model. After the fixed parking space is parked once, it will automatically plan the route for parking. Thanks to Huawei’s self-developed parking regulation and control algorithm, Wenjie M5 Intelligent Driving Edition can handle more than 160 parking scenes including dead-end road parking/parking, automatic vehicle parking, low-speed automatic parking, parking service assistance, etc. The parking recognition rate is as high as 96%, and the parking success rate is 95%. Intelligent parking assistance, real parking space can be parked when it is visible.

　　HarmonyOS cockpit was upgraded to realize "mobile whole house intelligence"

　　AITO’s M5 Smart Driving Edition is equipped with HarmonyOS 3 smart cockpit, and the "smart cockpit ceiling" is upgraded to raise the intelligence of the car to a new height. The intelligent perception in the car of the M5 Smart Driving Edition goes further, which makes the car adapt to people and realizes all-round automatic adjustment of seat position, HUD height and rearview mirror position.

　　A number of brand-new software and hardware technologies have been put on the bus, which has also enabled the M5 Intelligent Driving Edition to realize "mobile whole house intelligence": the first time the space audio technology is put on the bus, combined with 19 units of professional-grade audio, it makes users feel like visiting the performance site of the National Grand Theatre; In-vehicle interface of HUAWEI MagLinkTM in the back row can realize multi-device linkage, such as controlling the content watched by children on the back panel, team games in front and back rows, and dual-screen access to meetings, etc., so that the M5 Smart Driving Edition can easily become a user’s exclusive study, game hall or conference room. HarmonyOS 3 also further integrates the car and the mobile phone: the interconnection function of PC car and machine makes the temporary office in the car more efficient; The mobile phone uses the function of internal address navigation and circulation, and the car can be navigated at the touch of the mobile phone.

　　Long battery life and extraordinary driving experience

　　AITO Wujie M5 Smart Driving Edition has a hidden door handle, a racing-class side wall diversion air inlet and a sharp-tailed swift spoiler tail, which brings more excellent aerodynamic design, reduces the wind resistance of the whole vehicle by 11%, and improves the comprehensive endurance by 14.7% to 1425km (endurance under CLTC working conditions).

　　Empowered by the HUAWEI DriveONE pure electric drive platform, the Wujie M5 Smart Drive Edition has a 4.4-second 100-kilometer acceleration performance comparable to that of a super sports car. With the blessing of Huawei DATS system, all-aluminum chassis, front double wishbone and rear multi-link, it brings users the ultimate handling performance experience. Add 20-inch double five sports wheels, equipped with red brake calipers, iconic penetrating eagle wing taillights and LOGO taillights, which are highly recognizable.

　　In addition, the legroom in the back row of the M5 intelligent driving version is optimized to 870mm, so that passengers can sit for a long time. The trunk has a volume of 369L, which can be expanded to 776L after the rear row is put down. With the reverse charging of 3500W, it still supports the battery life of more than 800km after camping in the wild for a week, which easily meets the travel needs.

　　The official guide price of AITO Wujie M5 Intelligent Driving Edition is: 279,800 yuan for Wujie M5 Rear Drive Intelligent Driving Edition, 299,800 yuan for Wenjie M5 Four-wheel Drive Intelligent Driving Edition, 289,800 yuan for Wenjie M5 Pure Electric Intelligent Driving Rear Drive Edition and 309,800 yuan for Wenjie M5 Pure Electric Intelligent Driving Four-wheel Drive Edition. The standard functions of HUAWEI ADS 2.0 advanced intelligent driving system software package have covered 19 functions such as high-speed LCC(Lane Centering Control Lane Cruise Assist), urban LCC, and high-speed NCA (Navigation-based Cruise Assist). The optional premium package also includes three functions: urban NCA, AVP(Automated Valet Parking in parking service) and urban LCC enhancement. The one-time purchase price is 36,000 yuan, the annual subscription price is 7,200 yuan, and the monthly subscription price is 720 yuan. During the pre-sale period (April 17 to June 30, 2023), you can enjoy the first sale rights such as deposit expansion, optional fund gift and 6-month HUAWEI ADS 2.0 premium package gift; This product can also enjoy an additional replacement subsidy of 10 thousand yuan for multi-vehicle replacement.

　　At this conference, the flagship SUV of Panoramic Wisdom & mdash; — AITO Wenjie M9 brings a brand-new family design based on the design concept of "extreme simplicity and purity" in Wenjie series. As a full-scale flagship SUV, Wenjie M9 has a comfortable seating space comparable to MPV, and provides 3-6 changeable seating spaces, a newly-built D-class luxury SUV platform, an all-aluminum chassis, and air springs and CDC shock absorption systems as standard in all departments, bringing better riding comfort and safety. As the flagship product of Huawei’s deep empowerment, Huawei’s smart car full-stack technology solution is fully on board. On the basis of the double "ceilings" of smart cockpit and intelligent driving, it includes Huawei’s megapixel smart headlights, HUAWEI AR-HUD, AI big model, sensing federation and other black technologies, all of which are on board, bringing the ultimate intelligent experience of the whole scene.

　　The estimated price range of AITO’s M9 extended range version and pure electric version is 500,000-600,000 yuan. Consumers can book through Huawei Mall and enjoy the corresponding rights of booking, which will be officially released in the fourth quarter of 2023.

　　

　　

　　

　　When you browse the latest news of the Nobel Prize with your mobile terminal, do you think of the power supplier of your mobile terminal — — Lithium battery is the result of this year’s Nobel Prize!

　　On the afternoon of October 9th, Beijing time, the Royal Swedish Academy of Sciences announced that it would award the 2019 Nobel Prize in Chemistry to Professor John Goodenough, Professor Stanley Wittingham and Dr. Yoshinoya for their outstanding contributions in the field of lithium batteries.

　　How can lithium batteries, which are widely used in people’s daily lives, become Nobel Prize achievements? This has to start with the study of "batteries replacing oil".

　　In 1973, the fourth Middle East War caused the first oil crisis. The developed countries such as the United States realized the importance of getting rid of oil dependence and began to invest in battery research — — Battery can not only replace oil as a new energy source for automobiles, but also be an energy storage device for renewable energy such as solar energy and wind energy. Therefore, the enthusiasm of countries to develop this kind of battery is unprecedented.

　　The first breakthrough was Stanley Whitingham. He drafted the initial design scheme of lithium battery: titanium sulfide as cathode material and lithium metal as cathode material — — This proved to be a rechargeable battery. The energy density problem of battery materials, which has puzzled scientists for more than one hundred years, has also been solved by Wittingham one by one.

　　However, with the passage of time, it has been found that it is not safe to use metallic lithium as the negative electrode. The lithium battery will continuously precipitate dendrites with the increase of usage times, which will eventually cause the battery to spontaneously ignite.

　　Is there a solution to this problem? Professor Goodenough, who is 97 years old and the oldest winner in the history of the Nobel Prize, has made great contributions.

　　In 1980, Goodenough team proposed and found layered oxide cathode material — — Lithium cobalt oxide, which is still used in all kinds of mainstream consumer electronic products, and the negative electrode of lithium aluminum alloy, has brought mankind into the era of portable mobile phones and notebook computers.

　　In 1997, 75-year-old Goodenough and his team developed another more stable and safe cathode material, Ferrous lithium phosphate. It is the mainstream material for batteries used in electric vehicles, electric buses, electric ships, large-scale energy storage, communication base stations, data centers and so on.

　　Only a wider application can promote the further development of lithium batteries. How to integrate the experimental battery materials into usable devices and really apply them to small objects? Japanese scientist Akira Yoshino did it.

　　In 1990, after 10 years’ research, Akira Yoshino, then a researcher in a company, successfully used carbon instead of lithium alloy as the negative electrode of the battery. Combined with the lithium cobaltate positive electrode of Goodenough, this battery became safer and greatly reduced the risk of spontaneous combustion.

　　According to Yoshino Akira’s research, Sony officially launched the world’s first commercial lithium battery in 1991. Subsequently, they replaced the carbon cathode with graphene, which further improved the safety, energy density and cycle life of the battery.

　　Compared with lead-acid battery and nickel-silicon battery, lithium battery has the advantages of high energy density, long life and no memory effect, and is an excellent battery.

　　Back then, the invention of electric vehicles was much earlier than that of internal combustion engines. However, with the continuous improvement of internal combustion engine efficiency, the battery energy density is not high enough, which makes electric vehicles fade out. Now, electric vehicles have returned to people’s field of vision. An important premise is that lithium batteries, which were originally used to replace oil, have finally assumed an important historical mission.

　　At present, the global lithium battery industry is close to 50 billion dollars, and it is growing at a rate of more than 10% every year. Lithium battery has penetrated into all aspects of human life, and its invention has supported the continuous development of high technology in human society.

　　Obviously, lithium batteries have become the result of the Nobel Prize, and they deserve it!