After 20 years of full-featured access to the Internet, China is opening the door to the "internet plus" era at full speed. The speed at which this door opened surprised the outside world: in March this year, the government work report proposed to formulate the "internet plus" action plan, and on June 24th, the the State Council executive meeting adopted the "internet plus Action Guidance Opinion", and the State Council released the full text only 10 days later. Over the past 20 years, the Internet has developed rapidly in China. 93.5% of administrative villages in China have broadband access, and the number of netizens has reached 650 million. A number of Internet and communication equipment manufacturers have entered the first camp in the world.
With the second world internet conference held in Wuzhen, Zhejiang Province, a brand-new footnote will be added to the "internet plus" era.
The Internet industry is developing at an unprecedented speed.
On April 20th, 1994, China realized the first full-function TCP/IP link with the Internet.
Today, 20 years later, in Xizha Scenic Area, Wuzhen, Zhejiang Province, tourists are using Alipay to pay in the century-old Xuchang Sauce Garden. Zheng Aizhen, a 51-year-old shop assistant, said with a smile: "Now all shops in the scenic spot can pay electronically."
In the past 10 years, domestic Internet companies have grown rapidly, with Alibaba, Tencent, Baidu and JD.COM occupying four of the top 10 global Internet companies in one fell swoop. The contribution rate of the Internet to economic growth has increased significantly. In 2014, China’s Internet economy accounted for 7% of GDP, surpassing the United States. The number of netizens continues to grow. As of June 2015, the number of netizens in China has reached 668 million, which is more than the population of the whole EU. The construction of network infrastructure has advanced by leaps and bounds. Up to now, the number of households covered by fiber to the home in China has reached 366 million, the total number of 3G and 4G base stations has reached 2.94 million, and the cumulative number of 3G and 4G users has reached 769 million.
The Internet has changed people’s lives in China. Not long ago, in double 11, the total transaction volume of the whole network reached 122.9 billion yuan in 24 hours, generating 680 million packages, which was nearly 50% more than the sum of online and offline sales of Black Friday in the United States this year. double 11 became the largest shopping promotion festival in the world.
Netizens began to get used to receiving life services online. Mobile phone taxis, movie tickets, door-to-door car washing … More and more local life service enterprises such as traditional catering, leisure and entertainment, beauty and fitness have begun to provide online reservations, orders, customer service and marketing promotion to consumers through online channels.
China’s Internet products and brands are also going global. AliExpress has become the largest e-commerce platform in emerging market countries such as Brazil and Russia. Alipay has become the world’s largest mobile payment company as early as 2013. The monthly active account of WeChat has reached 650 million, and Baidu’s mobile products have gained 700 million users overseas. 74% of Cheetah’s monthly active mobile users come from overseas markets dominated by Europe and America.
"Worldwide, China’s Internet is developing at an unprecedented speed." Zhou Hongren, executive deputy director of the National Informatization Expert Advisory Committee, said.
"internet plus" has become a new engine to drive economic development
At the same time of rapid development, the Internet industry is accelerating its penetration and integration into traditional industries. Internet plus has injected new impetus into the new normal.
At the National People’s Congress in 2015, the "internet plus" action plan first appeared in the government work report. The "Thirteenth Five-Year Plan" proposal clearly puts forward: implement the "internet plus" action plan, develop the technology and application of the Internet of Things, develop the sharing economy, and promote the integrated development of the Internet and the economy and society. Under the active guidance of policies, China’s Internet has entered a crucial year of cross-border integration and transformation and accelerated evolution and upgrading.
Many people in the industry feel that after being fully integrated with traditional industries, the Internet is no longer a simple application tool or a channel for obtaining information, but an infrastructure that can effectively integrate all elements of the entire industrial chain. For example, the cross-border integration of the Internet and industry has promoted profound changes in industrial production to intelligent manufacturing. For example, Qingdao Hongling Group used big data to realize mass customization of clothing, which on the one hand gave birth to new sales models and production methods, and on the other hand met the personalized needs of consumers.
"The driving force of China’s economic development is shifting from factor-driven and investment-driven to innovation-driven. We must seize this historical opportunity, further develop and make good use of the Internet, and make the Internet play a more important role in promoting economic and social development. " Shang Bing, chairman and party secretary of China Mobile Communications Group, said.
New governance in the era of "internet plus"
Since the establishment of the Central Leading Group for Cybersecurity and Informatization in 2014, China has taken advantage of its home court to actively build a China platform for international exchanges in the Internet field. In addition to hosting the "world internet conference" for the first time, it has also hosted the "China-ASEAN Cyberspace Forum" and the "China-Arab Expo Online Silk Road Forum" to serve national strategies such as "Belt and Road" construction.
By actively carrying out bilateral and multilateral international exchanges and cooperation on the Internet, China’s Internet "circle of friends" is growing. More importantly, behind the development of the Internet in China is an important transformation in the modernization of China’s national governance system and governance capacity. "The Internet provides a new means for the government to improve social governance, a new channel for the public to participate in social management, and a new bridge for further strengthening the relationship between the government and the masses, which is conducive to accelerating the transformation of government functions and the innovation of management models and effectively improving the level of social management." Zhou Hongren said.
A year ago, world internet conference was permanently located in Wuzhen. In this year, a comprehensive service platform for smart old-age care was launched here, and the first Internet hospital in China was launched to "open a clinic", and a plan to build a "smart town" was put forward. The Internet has revolutionized the lifestyle of people here in the past, and also brought more imagination about transformation and transformation to the outside world. The flowing water under the small bridge is still flowing slowly, and the Millennium water town has been "woven" into the Internet. Behind this, we have reason to believe that in this wave of industrial revolution with information technology as the core, "internet plus" has opened a brand-new model for China’s economic and social development and played an unprecedented important role in this era. (Guangming. com reporter Zhang Wei, Li Zhengyi, Guangming Daily reporter Zhang Chunli Liu Jiangwei)