I have always been used to ordering takeout before, whether fresh or daily necessities. Sometimes I am short of something temporarily, and sometimes I want to eat something temporarily. It is very convenient to order takeout. But takeout is generally more expensive than community group buying.
I didn’t find this problem before, until recently, I was cooking at home, using community group buying, and the contrast is obvious.
Coordinate Chongqing, community group buying subsidies are very popular in 2021. I haven’t been in the kitchen at that time, and I haven’t placed an order on the community group buying platform, missing the period when the discount is the largest. But at that time, many small supermarkets around have already started to do this business, and people go to pick up vegetables and fruits every day.
The income of the head of the team who did well can now be similar to that of an ordinary job, but this is only a side business for them to subsidize their family or development. Most of them have shops, and this starting point is already higher than that of many people. And some head of team not only does one platform, but also earns subsidies from major platforms.
I don’t have a store, because once I tried to place an order and pick up the goods near my home, I learned that the head of the group was registered at my home, delivered downstairs by myself every day, and then notified the customer to pick up the goods in the lobby. This experience made me want to taste what it was like to be a head of the group. So I started applying on March 31 this year.
The registration process is relatively simple. After applying from the platform, someone will contact you and be responsible for door-to-door registration for you. It is best to have a special refrigerator, which is convenient for customers to buy frozen goods for temporary storage. You can choose whether to deliver to your door, and set the delivery range, minimum delivery amount and delivery fee by yourself. It can also be delivered for free, which can attract more people to place orders.
By the way, our application condition here is to have a group of 60 people, and we need to share preferential information in the group every day.
You must be very curious. How much money can a good business leader earn a month?
The income of the head of the group is mainly the service fee after the customer places an order. This price is not necessarily. About each piece of goods is in0.5-3 Yuan.Between.
I am ranked seventh in the nearby community, and the number one is ten times higher than mine, that is, the transaction amount in 30 days is greater than 33,000. And the top 50 in the same city can’t see the shadow of our community at all.
According to my background data, the service fee to be received plus the service fee to be received, plus the platform reward, the revenue in the past 30 days is251.66 yuan. The income amount is 251.66/455 pieces, and the income of each piece is about0.55 yuan.…
I am at the Cainiao level, playing small. The income of the top-ranked head around us is about ten times more than mine, that is, the monthly income is more than 2,500 yuan.
The leaderboards around our community are also very rolled in. I will explain later.
Ranked in the top five in the same city, 50 people are on this list
This leader who dominates our surroundings can’t even enter the top 50 in the city, so it can be said that it is beyond our reach. I boldly speculate that this leader in the same city may be ten times that of the first leader around me, that is, the monthly income is more than 25,000 yuan.
For users, community group buying has its convenience:
1. Applicable to a wide range of people: middle-aged and elderly people who are unwilling to run the vegetable market and young people who do not have time to buy vegetables;
2. Moderate timeliness and affordable price: Compared with the short delivery time, community group buying can only pick up the goods the next day after placing an order. Compared with takeaway, the price is lower and the subsidy is more;
3. The nature of community marketing, preferential information is shared in the group, users can see what everyone is buying, and buy together to save purchasing time. After the goods are bought, information such as good quality can be exchanged and exchanged to avoid lightning.
But it also has its limitations.
1. The selection of categories is not very comprehensive, and some things are not available. You can only find other ways.
2. The order is placed on the same day and delivered the next day. The delivery time range is fixed, and it cannot be accurate to what time. Temporary urgent things cannot be ordered on the community group buying platform. You need to plan one day in advance, or take the time to wait patiently for the delivery of the goods.
1. Household cooks with plenty of time can share with friends in the group when they buy their own food, and then just go downstairs to distribute the goods when they arrive, take the goods that need to be frozen home and freeze them, and wait for the customer to contact and send them down.
2. Owners of stores, especially supermarkets, fruit stores, grain and oil shops, can easily cultivate users of community group buying. Because customers who come to these stores also have fresh purchase needs, resource integration is relatively easier.
3. The owners of community groups such as the Property Management Committee already have a community size base and a certain degree of persuasion.
However, everyone should proceed with caution.
That day, 49 pieces were sold, with an income of 30.17 yuan, each of which was 0.61 yuan, and the best one was the reward of the platform, rather than the commission for sharing the order.
This income is real. At the beginning, I invited five people and successfully received 130 yuan. Unfortunately, there are fewer newcomers at the back, and newcomers must place an order through your invitation to activate it. Many newcomers will hesitate and go to the Mini Program to place an order by themselves, but not through the link you shared… Then the reward will fly away…
After two months of opening, I bought about 1,300 yuan of goods on the platform and earned about 300 yuan. With so many subsidies for fresh food, especially vegetables, I am still satisfied.
However, I may be going out of business this month. At first, because there is no supermarket or vegetable market near my house, I also like to order takeout, and I don’t want to go out, so I started to be the head of the team. I figured that most young people are used to door-to-door delivery like me now, and lazy people enjoy this service very much. It should be possible to do it, but I didn’t think about how far to do it.
Later, in order to expand my business, I also tried my best. I printed my business card and put it in the courier cabinet, posted it on other people’s couriers, and so on. After two months, it turned out that the effect was minimal.
Brief summary:
1. The occupancy rate in our community is not high, there are few people cooking, there are not many fresh needs, and there are few target groups. I often see takeaways ordered by others piled up downstairs… and my business card was thrown into the trash…
2. Community group buying is rolled into every surrounding community, and even rolled into a community with a head of each building. The competition is too great, the sooner the person does it, the more customers there will be. The first in our surrounding community turned out to be the owner of a dry cleaner, and their community has several heads of delegation occupying different buildings.
3. Although it only takes ten minutes to distribute the goods every day, it is enough to tie you up. You can’t go out at all when the goods don’t arrive, because the goods that need to be refrigerated or frozen must be taken home in time. And the customer’s pickup time is uncertain. If you come one, you have to take it down and deliver one. All in all, it is more time-consuming.
4. People who already have a store have an advantage. On the one hand, they can attract new customers, and on the other hand, they also have a place to stack goods.
Attached at the end of the article is the chat record between me and the delivery master in charge of the community group buying:
Chat with the delivery driver, I learned that the original delivery is outsourced. Zero down payment to buy a car, the car 110,000 about, but the impact of comprehensive factors, sometimes really insolvent.
The master said that at present, he would get up at four or five o’clock every morning to go to the warehouse, and then deliver at various points. After the delivery in the morning, he would be fine, and he could do other business in the afternoon. However, it is difficult to find channels to contact the business, and let me introduce it to him. I confirm that I do not have the resources…
Of course, when buying a car, the car selling company said very well. The actual situation is that the daily delivery time is long and there are many goods, but the commission for delivering a piece of goods is about 0.17 yuan (I don’t know if there is any fluctuation), which is not enough for the monthly payment at all…
Recently, he asked me if I had a lawyer friend, and said that there was a guarantee agreement. He wanted to see if he could sign it, but he felt that there was a routine…
