Recently, AITO has launched a new round of OTA large-scale push, covering six models, namely M5 2022, M5 pure electric version 2022, M5 standard version, M5 pure electric standard version, M7 2022 and M7 Plus version. This version upgrade mainly adds the functions of remote control of Smart Guardian App, turning Smart Guardian on/off by Xiaoyi voice, turning Smart Guardian on in low battery charging mode, and enjoying with HarmonyOS (this upgrade supports QQ music, iQiyi and today’s headlines). AITO asks the world to empower luxury travel with "common use and constant innovation", bringing users a better, safer and smarter intelligent driving experience.

The quality of life is upgrading, and the driving experience should also "evolve". This upgrade is carefully designed around the functions in the car scenes commonly used by car owners. For example, car owners use more smart guard functions, add smart guard App remote control, support remote opening, closing, and making an appointment to open smart guards, and support message reminders. You can still "palm" the car when you are not around. When you want to wake up the smart guard, you can also turn it on/off through Xiaoyi voice; Turn on the Smart Guardian in the newly added low-power charging mode (the power is below the threshold of 20% in the charging scene), so that you don’t panic when feeding. It is worth mentioning that AITO has added a mandatory unlocking function for the fuel tank port, which supports the mandatory opening of the fuel tank cap, making it more convenient to refuel and escorting users for every trip.

In terms of entertainment interaction, HarmonyOS’s function is added, which enables mobile phone/tablet applications to get on the bus. After the upgrade, it can support iQiyi, QQ music and today’s headlines, so it is no longer boring on the way to and from work, and there are more audio-visual options. At the same time, it has also been optimized on the Himalayan APP, which has a high user voice. The new double speed is increased, the search page is optimized, and the functions such as weak network and voice search are optimized, so that the playback is smoother and the operation is more convenient.

When the application of the vehicle system can’t keep up with the iteration, the operation of using the application function in the vehicle will not be smooth. In order to make users have a better driving experience, the six models are optimized in air conditioning, WIFI, driving recorder, wireless charging, vehicle cornering control, vehicle charging function, wiper, seat, big screen, instrument display, parking, steering wheel custom button function, etc., which are smoother and more comfortable. AITO will bring users a relaxed, convenient, experienced, intelligent and convenient immersive driving experience.

Adhering to the tenet of "taking users as the center and serving users wholeheartedly", AITO continues to promote product value enhancement with technical empowerment, and meets and exceeds users’ expectations for luxury smart car experience with "common use and constant innovation". A few days ago, AITO asked the world to dominate the sales list of new brands in China market from January 1 to March 24, 2024 with an absolute advantage of 80,900 vehicles. What’s more worth mentioning is that the new M7 in Wenjie, which won the top spot for the second time, has successfully set a new record for the delivery speed of luxury SUV market in China by virtue of its excellent intelligent experience, comfortable large space and leading intelligent safety. If you want a "smart" car that is often used and always new, you can make an APPointment at AITO official app or local user center to experience the wonderful life paradigm brought by smart travel.

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

Article complaint hotline: 182 3641 3660 complaint email: 7983347 16@qq.com.

1905 movie network news　Recently, the crime suspense film released a special feature and behind-the-scenes tidbits of the role of "crazy", and the two became "cruel father and wolf mother". After many years of friends’ play, they became enemies, and a group of actors were "crazy" to the extreme. The film is directed by, starring Bo Huang and Zhou Xun, and starring,,,,, and. The film will be shown nationwide on November 25th.

Through a murder case of a young girl in a foreign country, the film Across the Furious Sea reveals the hidden sorrow of human nature behind the families of the victim and the suspect. Laojin (Bo Huang) learns that his daughter Ri-na Kim (Zhou Yiran) was killed with 17 knives, and makes a determined effort to chase the murderer across the sea for her, while Jing Lan (Zhou Xun), the mother of the suspect Li Miaomiao (Youhao Zhang), tries her best to "go crazy" for shelter and is determined to confront Laojin head-on. A human struggle for life and death, in which the "cruel father" confronts the "wolf mother" and vows to blood out … …

The special issue of "Playing Madman" released this time further exposes the irreconcilable relationship between actors Bo Huang and Zhou Xun, and reveals how "cruel father" and "wolf mother" are created through more behind-the-scenes tidbits. Facing the extreme pull of Laojin and Jing Lan, Bo Huang and Zhou Xun spared no expense in "self-abuse".

In order to show Laojin’s madness, Bo Huang not only did a lot of exercise to arouse his emotions before each shooting, but also kept extremely angry all the time. He personally went into battle to challenge the scene of falling from a building. The whole person was hung above the 60-meter exhibition hall with his hands hanging outside, and even the director felt "hard enough". Zhou Xun broke through the limit. In order to tap the maternal instinct of Jing Lan’s son, he directly "gave up his reason" and worked hard for his son. He bravely overcame his physiological fear of being afraid of water and completed the underwater car drowning scene. The extreme sense of suffocation showed his mother’s determination.

Bo Huang said frankly: "Zhou Xun has the ferocity of a female wolf in her eyes, and even I feel scared." There are fierce fights between the top strength actors, and the drama tension is full, which is frightening. As director Cao Baoping said: "The impact of the collision between the two roles of Laojin and Jing Lan can be called the level of atomic bomb explosion."

Under the lens of director Cao Baoping, the whole film Across the Furious Sea subverts the previous image. Zu Feng, who plays the suspect’s father, has many scenes in which he is on the verge of physical and emotional overdraft. He and Bo Huang staged a life-and-death fight, and shot repeatedly in order to present the most perfect effect. When filming the scene in which Youhao Zhang was strangled by Bo Huang with a rope, Youhao Zhang even chose to give up grasping the rope with his hands in order to truly restore the sense of suffocation. After work, he found that his neck was blue and purple.

The role of Ri-na Kim has a high emotional concentration, which requires the actor to have a strong explosive force. Bo Huang commented on Zhou still’s performance. "proper limit has a very good grasp, and I can almost see her heart." NI YAN vividly interprets the despair and distress of the victim’s mother who lost her daughter, and a cry makes people instantly empathize. From young actors to old actors, all of them are hard-working interpretations.

The ultimate performance like "crazy drama" is satisfying the inner thoughts of director Cao Baoping. "All emotional collisions are crazy to the extreme." As a leading figure in crime movies, Cao Baoping always believes that movies need to give the audience emotional power as strong as storms. In the third part of this "burning heart" series, the director once again upgraded the severity of crime, constantly digging deep into human nature, such as a sharp knife poking the emotional pain points in the audience’s heart, bringing more visual and spiritual shocks.

In this regard, Zhou Xun, who has worked with director Cao Baoping, quite agrees, "Just as the characters in" The Story "and" The Story "are all in a highly emotional state, facing a very extreme life situation, especially Across the Furious Sea, and the director’s handling is more meticulous. Every time I film with the director, I feel adrenaline soaring. "

[car home Jinan Preferential Promotion Channel] Recently, preferential activities were ushered in in the Jinan market, with a maximum discount of 20,000 yuan. At present, the minimum starting price of Changan Auchan X5 has dropped to 68,900 yuan. If you are planning to buy a car, please pay attention to this preferential activity. For details, please see "Check the car price" in the quotation form to get a higher discount.

The design of Changan Auchan X5 is fashionable and dynamic. The front face adopts a large air intake grille, which is combined with sharp LED headlights to show a strong visual impact. The overall style is tough and full of strength, and the body lines are smooth, which makes it more dynamic with the exhaust layout of two sides.

Changan Auchan X5 has a body size of 4490*1860*1580mm, with a wheelbase of 2710mm, a front tread of 1580mm and a rear tread of 1595mm. The side lines of the car are smooth, with 225/50 R18 in tyre size and 225/50 R18 in tyre size. It is equipped with 18-inch wheels, which shows the dynamic and fashionable features.

The interior of Changan Auchan X5 adopts simple and fashionable design style, and the layout of the center console is clear, concise and practical. Among them, the screen size is 10.25 inches, providing rich multimedia entertainment functions and vehicle setting options. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down to meet the needs of different drivers. The seat material is made of leather/fabric, which gives consideration to comfort and durability. The main seat provides the functions of front and rear adjustment, backrest adjustment and height adjustment (2-way), while the auxiliary seat supports front and rear and backrest adjustment to meet the comfort requirements of different passengers. The rear seats are laid down in proportion, which expands the flexibility of storage space.

Changan Auchan X5 is equipped with a 1.5T turbocharged engine with an output of 138kW and a peak torque of 300N·m, which makes the vehicle have excellent dynamic performance. With the 7-speed wet dual-clutch gearbox, it not only shifts smoothly, but also further improves fuel economy, ensuring that drivers can enjoy a comfortable driving experience while enjoying strong power.

The owner of car home said, "Auchan X5 looks younger. Its advantage lies in its sportiness and power, which makes the car drive with personality. The interior design is also very good, the materials are not bad, and the price is very low, so this car is my ideal car at present, and it is also my favorite car at this price. "

　　"My car has been used a lot, and it was normal before, but this year a message suddenly popped up saying that it would cost more than 300 yuan to continue to use some car networking functions." A car owner in Beijing told reporters that he bought a BMW 3 Series sedan four years ago, and he was puzzled by the sudden charging by the manufacturer. He said, "When buying a car, these are standard, and now they can only be used after charging. The display screen doesn’t even show the road conditions. Is this reasonable? "

　　With the electrification and intelligent upgrade, the vehicle networking system has gradually become the standard for vehicles. Nowadays, cars running on the street can be regarded as "antiques" without networking function. However, in recent years, many users found that some car networking functions began to charge, and many consumers even learned that these functions were actually free for a limited time and needed to pay a certain fee to continue using them.

　　Then, is the car networking charge an experience upgrade or a consumption trap?

　　Zou Ming (pseudonym), an expert in the field of intelligent networking, said that the Internet of Vehicles can realize an integrated network of intelligent traffic management, intelligent dynamic information service and vehicle control, which is a typical application of the Internet of Things technology in the transportation field, the only way for the mobile Internet and the Internet of Things to develop in essence and depth, and the integrated technology for future information communication, environmental protection, energy saving and safe development.

　　At present, car companies do not divide the functions of car networking uniformly, but most of them provide supporting functions around networking. Industry insiders told reporters that from the perspective of the cost of car networking services, it mainly includes three parts: hardware cost (car terminal and software), communication cost (data flow) and content cost. Because hardware is generally used as a car terminal, it is often directly embedded in the car, and the cost is included in the price of the whole car. Therefore, the composition of car networking charges is actually in communication cost and content cost.

　　Generally, the communication cost directly refers to the data traffic cost required for terminal networking, and the charging party includes communication service providers such as China Unicom and China Mobile. The content cost is a customized service provided by car companies.

　　At present, there are more and more vehicles with the function of car networking in the market. This kind of car networking service is mainly controlled by mobile APP, such as remote opening and closing, vehicle starting, air conditioning control, vehicle anti-theft, audio and video information push, emergency rescue, vehicle information viewing and so on. The above-mentioned insiders pointed out that such services as emergency call service (when a life-threatening situation occurs, the vehicle will automatically send distress information to the nearest emergency center) and anchor call service (when the vehicle breaks down, the vehicle will immediately call the road rescue agency) are the car networking services that consumers pay more attention to at present. The extended charging items are traffic and networking services. Zou Ming told reporters that Anjixing, which provided car networking services in the early days, mainly focused on security, and could provide users with 14 services including 6 categories. Later, it launched a smart phone app to remotely control the functions of air conditioning, windows and trunk in the car. Nowadays, new cars generally have the functions of seat heating, active steering of rear wheels, and intelligent interconnection of app (remote vehicle control).

　　Intelligent networked car has become a new type of intelligent terminal. Some people think that hardware constitutes the basic structure of a vehicle, and the real definition of a vehicle is software application, because software is more imaginative and valuable. In other words, the value chain of the automobile industry will shift from the single hardware sales in the past to the continuous software and service premium business model, and the value-added of the car networking service has gradually become the growth point of the interests of automobile enterprises. Different car companies provide different networking functions. Although the industry has not yet formed a unified charging standard for car networking, most car companies have the idea of charging for it.

　　It is reported that the market price of GM’s car networking system is about 3,000 yuan higher than that of ordinary models, and it usually provides car owners with a full-featured free trial service for one year. After the expiration of one year, if consumers still want to enjoy the car networking service, they have to pay a certain fee. It is understood that the annual fees of the four kinds of packages it provides are between 780 yuan and 1,800 yuan.

　　General OnStar is currently the most well-known and installed interconnected system on the market. Since 2017, as long as consumers buy vehicles equipped with OnStar system, they can enjoy five years of basic services, and 100G of car-linked application traffic is free for life every year; The remaining appreciation services are only available for one year. After five years, if consumers still want to use mobile phone remote control and other services, they need to spend money to buy them. It is understood that the specific price, anti-theft interconnection package is 499 yuan a year, 799 yuan for two years and 1499 yuan for four years; Enjoy the internet package, which is 999 yuan for one year, 1599 yuan for two years and 1999 yuan for four years; The Supreme Internet Package is 1699 yuan for one year and 2399 yuan for two years.

　　Tesla also began to "test the water" in terms of car networking service charges. Since July 1, 2018, Tesla has launched a standard service package and an advanced service package, in which the advanced service package requires users to pay when purchasing. The latest news, from the official Tesla, is that the new Tesla car ordered from July 21, 2022 will no longer enjoy the life-long free standard car entertainment service, and will need to pay for subscription after 8 years. The specific price has not been announced yet. Volkswagen promised that the car networking service would be free for four years, and the policy was undecided after three years.

　　In terms of independent car companies, the Great Wall Motor Interconnection System has been installed in models such as Euler R1. The basic function of the Euler R1 Interconnection System is permanent and effective, while the value-added function is only valid for one year. However, according to consumer feedback, its value-added function is few, and the annual cost is 300 yuan, and some of them are not worth it.

　　In terms of new forces in building cars, taking Weilai Automobile as an example, its interconnected system is free for life, including road rescue; Car networking service (8GB traffic per month), that is, the functions of unlocking and finding cars; Services such as power supply in different places. According to the reporter’s understanding, at present, most of the value-added services provided by car companies need to spend money, while the new domestic car-making forces are still free of charge for basic car-linked services.

　　■ Car networking charges "cut leeks"?

　　At present, there are still vague boundaries and unclear rights and responsibilities in the concept, function, charging standard and deadline of car networking subscription service in China. Therefore, in recent years, consumers have even complained more and more about this.

　　Shen Yu, a car owner from Beijing, believes that the Internet of Vehicles is indeed a functional selling point, but these functions are also among the services provided by car companies. Networking service functions are based on 4G or 5G networks, and vehicle networking traffic is provided by communication operators, so it is normal to pay like mobile phone packages. Because this kind of payment is not for car companies, but directly for operators. If the car company is free, it means that in order to improve the vehicle experience, the car company has paid in advance or counted in the car price.

　　Another consumer, Mr. Hu, said that now more and more car networking charging items are "invisible", which is the problem. In his view, when the "invisible" car networking charges of car companies last long enough, consumers will be forced to accept them. Then, consumers will be regarded as "leeks".

　　Is there a "cut leek" for car-enterprise-car networking charges, and should consumers pay the bill? Zou Ming believes that first of all, car networking charges should give consumers the right to know. Some car companies use the Internet connection as a promotional selling point when their models go on the market, but they don’t explicitly tell them that there will be a fee or provide a clear charging standard when they buy a car. As a result, it is very unreasonable to ask users to pay the fee for the Internet connection function after 1 ~ 3 years of free use.

　　Shao Yuanjun, a senior expert in the automotive industry, also said: "Considering that some functions and traffic are promised as selling points when consumers buy cars, such as navigation, intelligent interaction and traffic charges generated during the operation of the car, it is unreasonable if such projects are charged again during the commitment period. However, under the trend of intelligence, some models have the potential of continuous iteration of software and application functions, and some functions are updated through OTA and other means after buying a car. It is reasonable and easier for these consumers to charge after purchasing according to their needs. Accepted. " In addition, he believes that it may be more reasonable for consumers to charge on schedule. On the one hand, consumers can decide whether to continue to apply according to their experience; On the other hand, it can encourage enterprises to continuously and iteratively upgrade the functions of car networking.

　　Zou Ming also supports car networking charges, which will help the car networking industry to develop continuously and healthily. From the consumer’s point of view, consumers are willing to pay the bill if the experience of the car networking application function is excellent enough and the price is reasonable. At present, consumers are more inclined to pay for intelligent services with partial functions, and car companies are more willing to invest in this to increase the added value of vehicles. Consumers in China are not willing to pay for software, which has improved significantly in the past two years. In this regard, car companies need to think about how to develop innovative networking services and products that are more acceptable to consumers, and less loopholes and leeks.

In this era of pursuing quality and detail, a high-quality men’s belt can not only enhance the texture of the overall shape, but also show personal taste. Today, what we want to talk about is such an eye-catching handmade belt-single-layer cowhide, cut in the whole, with a thickness of 5-5.5 mm, and three colors to choose from, which can be perfectly controlled in both business and leisure occasions.

From materials to craftsmanship, every detail reveals the craftsman spirit.

First of all, let’s talk about the material of this belt. Single-layer cowhide is used, which is not only durable and wear-resistant, but also presents a more natural and beautiful color change over time, just like recording the owner’s story. More importantly, it is made by cutting the whole piece, which means that each belt is unique and has no stitching marks, ensuring its structural firmness and aesthetics.

Secondly, in terms of thickness, this belt has reached a surprising 5-5.5 mm. This value is neither too heavy and clumsy, nor too thin to lose its due support. Just the right thickness makes the wearer feel comfortable under any circumstances, but also shows a low-key but luxurious atmosphere.

Three colors to meet different styles.

In order to let every consumer find the one that suits him best, the designer specially provides three classic colors to choose from: black, brown and dark blue. Whether you prefer a steady and restrained business style or a casual dress, there is always one that can perfectly match your daily wear.

It is not only an accessory, but also a carrier to convey emotions.

Of course, in addition to the advantages mentioned above, the most touching part of this handmade belt may be the emotional value behind it. As a gift for male friends or relatives around you, it is undoubtedly a very intimate and meaningful choice. Especially on the occasion of the upcoming Mid-Autumn Festival, giving this small object full of heart to others is sure to make the recipient feel the warmth from the bottom of my heart.

In short, whether from the practical point of view, or simply for the pursuit of fashion trends, this man’s handmade belt is definitely worth having. It is not only a simple accessory, but also a beautiful declaration about life attitude and aesthetic pursuit.

Editor in charge:

In the highly competitive automobile market, the launch of every new car has attracted much attention, and the value-added listing of the 2025 Ford L has undoubtedly set off a wave of enthusiasm. With a series of exciting upgrades and competitive prices, it broke into the field of seven-seat SUVs, bringing consumers a brand-new car purchase choice and driving experience.

The 2025 Ford Sharp L has launched a total of 8 models, and the manufacturer’s guide price is 226,800 yuan-309,800 yuan. Among them, the most striking thing is the price adjustment. The starting price dropped by 3,000 yuan, and the price of the fuel version of the two-wheel drive seven-seat fashion model dropped to 226,800 yuan. At the same time, the hybrid version of the two-wheel drive seven-seat fashion model was added, and the manufacturer’s guide price was 246,800 yuan. This price strategy makes the entry-level model with a rare high value of 220,000, which further reduces the threshold for starting a seven-seat SUV. For those families with limited budget but eager to have a large space and multi-functional SUV, it is undoubtedly an attractive choice.

In the era of rapid development of automobile technology, practical driving configuration has become an important factor for consumers to consider. The 2025 Sharp L is well aware of this and has significantly upgraded the driving configuration used by users at high frequency.

Its luxurious new, supreme and ST-Line are upgraded to a rare 540 panoramic image visual system at the same level. This system can be called the driver’s "third eye", which includes an enhanced 360 panoramic image system and a 180 transparent body function. In daily driving, the clarity of 360 panoramic images is greatly improved, which provides a broader field of vision. The new functions such as starting safety inspection, turning signal plotting, and 2D/3D view switching have effectively eliminated the visual blind spots. Whether it is shuttling through narrow streets or parking in a busy parking lot, drivers can easily cope with it and turn danger into invisibility.

The 180 transparent body function is even more ingenious. When the vehicle is driving in complex road conditions, it can display obstacles such as stones and pits under the chassis, helping the driver to accurately adjust the wheel position and safely pass through unpaved roads, uphill sections and narrow roads. For example, on the way to camping in the wild, when encountering a bumpy dirt road, the transparent body function can clearly show the relative position between the tire and the ground obstacle, so that the driver can accurately bypass it and avoid falling into a pothole or scratching the chassis, which greatly improves the safety and convenience of driving.

Based on the length of 5 meters and the wheelbase of nearly 3 meters, the 2025 Sharp L has built a spacious seven-seat space for users. The Supreme model has been upgraded in terms of seats, and the redesigned seats have been upgraded to "Cloud Comfort Seats". This chair fully considers the characteristics of China’s human body, its seat fabric is upgraded, the skin-friendly leather is soft to the touch, and its air permeability exceeds the industry level by 60%. At the same time, the support degree of the cover and the quilting process are optimized. Whether it is long-distance travel or daily commuting, it can create a long-distance sedentary and enjoyable experience for users.

In terms of seat layout, the Supreme model adds 2-3-2 seat layout. When the second and third rows of seats are laid flat, the trunk volume can reach 2876L, which provides sufficient carrying space for family trips. Whether it is loading camping equipment, luggage or all kinds of materials needed for long-distance travel, it can be easily handled. Moreover, with the addition of the supreme 2-3-2 seat layout, the seat layout of the 2025 Sharp L middle and high-end models is more perfect, with 2-2-3/2-3-2 seat layout forms, which can be changed into four luxurious seats, five super seats, six comfortable seats and seven comfortable seats according to family travel needs, easily meeting the needs of multiple scenes. The heating, ventilation and one-button reclining mode of the second-row seats are rare at the same level, which takes care of the travel experience of the elderly and children intimately, so that every family member can enjoy comfort and convenience in the car.

In addition to the seat upgrade, the 2025 Sharp L has also been carefully crafted in appearance and interior color. In terms of interior, the Supreme model has added advanced white and brown-black options, creating a more high-end and comfortable interior environment for drivers and passengers, and the sense of driving quality has been further improved. In appearance, the high-precision aluminum alloy wheel hub equipped with the fashion wheel hub upgraded to the luxury wheel hub not only improves the overall aesthetics of the vehicle, but also enhances the durability and performance of the wheel hub to a certain extent. The colors of the Supreme and ST-Line wheels are upgraded to more recognizable bright black and silver, and the Supreme luggage rack is upgraded from black to more advanced silver. These exterior details upgrade to make the 2025 Sharp L more fashionable and advanced, which can attract more attention when driving on the road.

As a household seven-seat SUV, the balance between power and fuel consumption is very important. The 2025 Sharp L continues its high-performance advantage and provides fuel version and hybrid version for users to choose from. Among them, the hybrid version is equipped with Ford 2.0T high-horsepower E hybrid system, which combines Ford’s brand-new fifth-generation 2.0T EcoBoost? twin-vortex turbocharged engine with mature and advanced power splitting technology. This powerful power combination can achieve super performance of 7.1 seconds and zero acceleration. At the same time, it has ultra-low fuel consumption of 6.31 liters WLTC and ultra-long battery life of 1188 kilometers, and it does not need to be charged, which completely solves the battery life anxiety of consumers. Whether it’s frequent stops on urban roads or long-distance raids on highways, the hybrid version of Sharp L can provide a carefree driving experience for the whole family to travel, and at the same time, it can also perform well in fuel economy and save travel costs for families.

In terms of intelligent technology, the 2025 Sharp L is not inferior. It is equipped with a 12.3-inch dashboard+a 27-inch ultra-wide HD 4K giant screen+a HUD head-up display. This multi-screen combination visually presents information to the driver, bringing a technological experience suitable for both driving and entertainment. The SYNC?+2.0 Zhixing interconnection system, which understands the demand in seconds, can easily realize the intelligent interaction between vehicles and drivers, and can respond quickly whether it is navigation settings, music playback or vehicle information inquiry. In addition, the L2 Ford Co-Pilot360? Zhixing driver assistance system effectively relieves the fatigue of long-distance driving. In long-distance travel, the adaptive cruise function can automatically adjust the speed according to the speed of the preceding vehicle to maintain a safe distance; The lane keeping assistance system can ensure that the vehicle is driving in the lane, avoid the risk of deviating from the lane due to driver fatigue or distraction, and make the whole family travel more relaxed and comfortable.

Safety is always one of the core elements of automobiles. The 2025 Ford Sharp L has made great efforts in safety. The high-strength steel in the car body accounts for more than 50%, and the roof can bear the weight of five Sharp L’s, which has built a solid safety protection fortress for the occupants in the car. The battery pack has passed the life verification of over 25,000 charge and discharge cycles, seawater immersion for 2 hours, salt spray test that exceeds the national standard by 12 times, and many rigorous tests such as overcharge, acupuncture, drop, etc., to ensure that it can be used safely in various environments. With its reliable safety quality, this year, Ruijie L won the G (excellent) evaluation of the three core safety indexes of China Insurance Research Institute C-IASI evaluation, and won the first place in the SM(VDS) large SUV of China Vehicle Reliability Research by J.D. Power in 2024. These honors are not only a high recognition of the safety quality of Sharp L, but also provide a solid guarantee for the whole family to travel with peace of mind.

The value-added listing of the 2025 Ford Sharp L has shown strong competitiveness in terms of price adjustment, practical configuration upgrade, interior and exterior decoration optimization and excellent product strength. With lower entry price, more practical configuration, more comfortable driving experience and more reliable safety guarantee, it meets the high-quality travel needs of modern families and becomes a bright star in the seven-seat SUV market. For those consumers who are considering buying a seven-seat SUV, the 2025 Ford Sharp L is undoubtedly worthy of in-depth understanding and test drive experience. It may become the best partner for your family trip and accompany you and your family to start a wonderful journey.

In fact, the fuel consumption or battery life of the same class models are not much different now, so the high configuration is often more attractive to consumers. The competition in the automobile market is still very fierce. What Xiaobian brings today is. Let’s take a look at it next.

Let’s take a look at the appearance of the dark blue G318. The design of the dark blue G318 front is relatively simple and very recognizable. The headlights are hard-core and full of visual impact. Coming to the side of the car body, the car uses solid lines, and the car body feels very capable. With large-sized thick-walled tires, it looks full of movement. Looking back, the rear of the car looks very cool, and the taillights look very fashionable and simple, very clean and refreshing.

Sitting in the car, the dark blue G318 interior is softer and has a good visual effect. The steering wheel of the car has a good design and a full and delicate grip. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive and looks elegant. Next, let Xiaobian introduce the dashboard and seats. The dashboard of this car presents a capable design style and the display effect is excellent. The seat wrapping is in place, which further improves the comfort of drivers and passengers.

This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality. If you go offline and actually experience it, it is estimated that there will be many new gains.

() The operating comments of the Board of Directors in 2023 are as follows:

　　I. Discussion and analysis of business conditions

　　In 2023, faced with the complex situation of global economic recovery and the urgent need to boost domestic consumer demand, the Chinese government adopted a series of accurate and effective policies and measures, which effectively promoted the recovery of the consumer market. In 2023, the total retail sales of social consumer goods in China was 47.15 trillion yuan, a year-on-year increase of 7.2%; The contribution of final consumption to expenditure and economic growth reached 82.5%, which became the main driving force of economic growth. For leisure and snack enterprises, 2023 is a year connecting the past with the future, and market products and channel innovations emerge one after another. After experiencing the rapid expansion of channel brands, the industry will enter the stage of intensive cultivation, which also puts forward higher requirements for snack enterprises to find a correct strategic direction and seize development opportunities.

　　1. The snack food industry has great potential and broad development space.

　　Leisure food is the food that consumers eat in leisure and rest, which has the characteristics of wide coverage, rich consumption scenes, long user life cycle, low customer unit price and high consumption frequency. According to the latest data from China Commercial Industry Research Institute, the market size of leisure snacks in China was 928.6 billion yuan in 2023, and it is estimated that the market size will exceed one trillion yuan in 2024. In terms of consumption, the per capita consumption of leisure snacks in China is only 1/2 of the global average, 1/3 of Japan and 1/5 of the United States, and the market space is broad. Because the entry threshold of snack food industry is relatively low, there are many industry participants and new players appear constantly, and the brand concentration is low, showing a completely competitive market state. With the increasing market competition, enterprises with advantages in brand, channel, product and supply chain will be able to adapt to consumer demand and occupy a competitive advantage position.

　　2. Offline stores are the main circulation channel of snack food and the main position to form brand mind.

　　According to the data of Euromonitor International in 2023, offline channels account for 82.6% of the circulation share of snack foods, and modern channels such as snack specialty stores and convenience stores continue to occupy the market share of traditional couples’ stores, and the trend of channel upgrading continues; Online channels accounted for about 17.4%, the growth of traditional e-commerce platforms slowed down, and online traffic shifted to high-quality products and content-based e-commerce platforms. Because snack food has the characteristics of impulse buying and what you see is what you get, whether it can be seen and bought everywhere has become an important factor for brands to attract consumers. In recent years, convenience stores and snack discount stores, which mainly serve community users, have achieved rapid growth with richer products, better consumption experience and higher cost performance, and become an important force to promote the development of the snack industry. Close to consumers, opening stores intensively around target consumer groups, providing consumers with convenient, diverse and high-quality products and experiences, has become an important driving force for the growth of offline stores.

　　3. Generation Z has become the main consumer, and brand rejuvenation is the inevitable choice for snack food brands.

　　Generation Z is becoming the main consumer of snack food. According to the data of the seventh census, there are 223 million people born after 1980s, 210 million people born after 1990s and 163 million people born after 00 in China. Among them, the total number of generation Z is about 260 million, accounting for about 19% of the total population. Generation Z consumers have stronger spending power, more diversified and personalized consumer demand, and are more easily influenced by social media. From the perspective of consumption preference, delicious taste, safety and health, cost performance, brand, functional components and packaging value are the most important factors for young consumers to consider when purchasing snack food. To satisfy more critical and changeable young consumers, it is the basic action to maintain high quality and high value in products, and to impress young consumers and satisfy emotional value in expression and communication.

　　4. Consumers’ demand for snack foods is diversified, and high quality and health are long-term and sustainable needs.

　　On the whole, consumers’ demand for snack food with good ingredients, good taste, low burden, nutrition, freshness and face is widespread and increasing continuously. In the leisure snack industry facing the whole country and the whole customer group, the differences of consumers’ consumption preferences also exist objectively. Low sugar, low salt, low fat and no additives have become the necessary options for most family consumers, but the mixed flavor, stimulating taste and novel taste are deeply loved by young consumers, and it is the common demand of most consumers that they are convenient to buy, economical and diverse. Facing the increasing diversified demand, snack food enterprises must develop products accurately according to the diversified demand, form a diversified product matrix, and pass on the value to consumers in the most efficient way. No matter how the consumer demand changes, higher requirements for product quality and making consumers eat healthier are always the most basic guidelines for the brand management of leisure snacks.

　　During the reporting period, the company’s operating measures are as follows:

　　1. Continuously optimize the omni-channel layout around consumer demand.

　　(1) Store business focuses on single store promotion: amplifying brand value and market competitiveness.

　　In 2023, the store business actively expanded cooperation with local life platforms, such as Tik Tok and Meituan, aiming at expanding market coverage and improving business capabilities. By establishing diversified marketing models, including "city matrix live broadcast", "talent with goods" and "official number live broadcast", the store business has effectively improved the efficiency of product promotion and enhanced the ability to attract customers into the store.

　　The store business adheres to the price strategy of "good goods are not expensive". By lowering the prices of more than 300 products and setting up characteristic display areas in the store, the market competitiveness of products has been enhanced. At the same time, through the continuous promotion of WeChat private domain and local life platform, the store business has achieved significant growth in sales of various single products.

　　At the same time, the store business continues to explore new category models and pilot fresh and short-term snacks in stores to better meet the diversified needs of customers. In addition, through the seasonal introduction of ready-to-eat frozen products and freshly baked foods, such as frozen durian, frozen chestnut, frozen bayberry, etc., the customer unit price and sales of the store in the current season have been effectively improved.

　　The company’s store business has made positive progress in improving product value, improving consumers’ cognition and meeting customers’ differentiated product needs, and the number of customers has steadily increased year-on-year.

　　(2) E-commerce business restructuring business competitiveness: focusing on product innovation, new channel development and user stickiness improvement.

　　In 2023, the company actively adjusted its online business strategy, and rebuilt the new competitiveness of e-commerce business development by optimizing product structure, enhancing user experience and strengthening marketing innovation. And continue to tap the user’s scene demand, innovate all kinds of scene product portfolio sales programs, focus on the user’s consumption demand for "nature, health and nutrition", and actively market and promote products with "clean formula and rich nutritional elements". By accurately matching the needs of users, the company successfully achieved a breakthrough in the sales scale of scene combination products; At the same time, the light-weight series products with 0 addition and 0 sugar have also been favored by consumers. The company has further strengthened cooperation with emerging e-commerce, actively expanded new e-commerce channels, and achieved rapid growth in sales scale on real-time retail platforms such as Meituan, Pupu and Yonghui. On the social e-commerce platform, the company makes full use of the content creation ability of platform experts to interact and communicate with consumers through short videos, live broadcasts and other forms, effectively enhancing brand awareness and user stickiness.

　　Looking forward to the future, the company’s e-commerce business will continue to maintain the trend of innovation and development, strengthen the research on the purchase scenarios and behavior habits of users on various platforms, and provide natural and healthy snacks for users’ various consumption scenarios around the new trend of consumers pursuing natural and healthy consumption; Strengthen the integration of (), improve the marketing efficiency of customer acquisition and reduce the cost of customer acquisition through omni-channel integrated marketing; Strengthen the application of new AI technology in product content creation, innovate the content quality of product "page, video and live broadcast", and improve the user’s shopping experience.

　　(3) Broad performance prospects for group buying business: channel expansion and New Year Festival marketing promote sales profit growth.

　　In terms of distribution channels for group buying gifts, the company has established a wide network covering five strategic regions, namely Central China, South China, North China, West China and East China, providing services to agents in 42 cities across the country. The company’s group purchase products and services are widely used in various scenarios such as employee welfare, business gifts and high-end club entertainment in terminal enterprises. Aiming at different user groups, the company has formulated and implemented accurate marketing promotion strategies, and won wide recognition from customers in the industry by providing high-quality products with high cost performance and differentiation and a perfect marketing system. These efforts have significantly enhanced the company’s brand image and market reputation, and further consolidated its leading position in the group buying gift market.

　　During the New Year Festival in 2024, the company further expanded the super-customer network of distributors in Northeast China, North China and Northwest China, and actively explored and implemented diversified marketing strategies for gift box products. In close cooperation with major supermarkets, the company not only enriches the sales channels of products, but also innovates the marketing forms of gift box products, which meets consumers’ demand for high-quality gifts during festivals, effectively enhances the market penetration rate of the company’s products, and enhances brand visibility and consumers’ willingness to buy.

　　In 2024, the company will continue to deepen the expansion of group buying channels, optimize product structure and improve service quality in order to achieve more stable performance growth. In addition, the company will continue to pay attention to market dynamics and flexibly adjust its marketing strategy to cope with the ever-changing market environment and consumer demand.

　　2. Focusing on the diversified and multi-scenario product needs of users, we will continue product innovation and enhance competitiveness.

　　In 2023, the company’s gift box product line achieved good results. Sales of gift boxes for new year’s goods increased by 25% year-on-year. Among them, canned nut gift boxes have been further consolidated with their leading position in the market, achieving a year-on-year increase of 158%. In addition, the company also launched an IP gift box co-branded with Wutai Mountain and the movie "Three Wan Li in Chang ‘an", as well as a series of high-protein gift boxes, which not only met the diverse needs of consumers for holiday gifts, but also deeply explored the emotional value and blessing meaning. Once these products were launched, they received enthusiastic response from the market, and their sales increased by 160% year-on-year.

　　In the supply chain management of gift boxes, the company has effectively improved its operational efficiency through refined management and cost control. The company has deeply integrated and optimized the supplier system, reducing the operating cost of the whole chain of gift boxes. In the field of marketing, the company adopted the strategy of combining online and offline, and effectively expanded the brand influence and increased the interaction with consumers through online channels such as social media, live broadcast and offline promotion of ground media. Relying on all-round marketing strategy, it not only enhances consumers’ perception of good shop brands, but also lays a solid foundation for the continuous growth of gift box product line. Looking forward to the future, the company will continue to devote itself to product innovation and market expansion in order to maintain its dominant position in the gift box market and achieve sustained growth in sales performance.

　　3. Integrate supply chain resources, and reduce prices without degrading quality.

　　During the reporting period, the company "actively strives for change and faces the competition", first of all, from the aspect of supply resources, integrating the global high-quality supply chain resources, only to provide users with more products with the ultimate quality-price ratio.

　　In the pot-stewed category, the company fully took advantage of the high-quality supply chain system to build a research and development center with industry leaders. The two sides shared R&D resources and technical advantages, and launched a variety of explosive products covering chicken feet, air-dried beef and other varieties. In vegetarian food, the company developed bean skin with chickpeas instead of soybeans as the core raw material around the changes of users’ needs, and gave full play to the advantages of suppliers in raw materials and technology, and promoted the high-temperature puffing process to replace the traditional frying process, making the bean skin as thin as cicada’s wings and crisp in taste, thus meeting consumers’ needs for zero trans fatty acids and reducing oil and fat. In order to better meet the young customers’ demand for novelty-seeking with new tastes and emotional value of snacks, the company cooperated with international suppliers to introduce foreign high-quality goods such as well-known wafer biscuits and drinks into the company’s offline stores.

　　In addition, in order to ensure stable product quality and higher quality-price ratio, the company continuously monitors dozens of food raw materials throughout the year, gives full play to the advantages of the source of the supply chain, promotes the distribution of direct mining resources at home and abroad, and continues to deliver more delicious and better quality-price ratio snacks to consumers, truly achieving "price reduction without quality degradation".

　　Ii. the industry in which the company is located during the reporting period.

　　(1) The industry in which the company is located

　　According to the Guidelines for Industry Classification of Listed Companies issued by China Securities Regulatory Commission (Announcement [2012] No.31 of China Securities Regulatory Commission), the company belongs to retail industry (classification code: F52). Judging from the main products and business model of the company, it is generally believed that the company’s business belongs to the snack food industry.

　　(B) Industry development stage and trend analysis

　　1, industry characteristics and development stage

　　Leisure snacks are foods that consumers eat in leisure and rest, which have the characteristics of wide coverage, long life cycle of users, low unit price of customers and high consumption frequency. Snacks are rich in consumption scenes, diverse in product forms, diverse in varieties and specifications, delicious in taste, safe and healthy, cost-effective, brand, functional components and packaging value are the most important factors for consumers to consider. The characteristics of consumers’ diversification, changefulness, early adopters and impulsive buying make the product change and channel change of snack industry faster, and each round of big product change and channel change corresponds to huge industrial development opportunities.

　　According to the latest data from China Commercial Industry Research Institute, the market size of leisure snacks in China was 928.6 billion yuan in 2023, and it is estimated that the market size will exceed one trillion yuan in 2024. In terms of consumption, the per capita consumption of leisure snacks in China is only 1/2 of the global average, 1/3 of Japan and 1/5 of the United States, and the market space is broad. Because the entry threshold of snack food industry is relatively low, there are many industry participants and new players appear constantly, and the brand concentration is low, showing a completely competitive market state.

　　From the perspective of product changes, the growth rate of new categories such as packaging, baking and meat snacks is more than 1.5 times that of the industry market, which is the most noteworthy market. Sugar Qiao, biscuits, puffs, packaged nuts, ice cream and other categories are growing at a slower rate than the industry market. New brands are constantly opening up new market space through new value propositions, and there is room for category innovation.

　　From the perspective of channel changes, according to the data of Euromonitor International in 2023, offline channels account for 82.6% of the circulation share of snack foods, and modern channels such as snack specialty stores and convenience stores continue to occupy the market share of traditional mom-and-pop stores, and the trend of channel upgrading continues; Online channels accounted for about 17.4%, the growth of traditional e-commerce platforms slowed down, and online traffic concentrated on high-quality products and content-based e-commerce platforms.

　　Generally speaking, the leisure and snack industry is in the stage of medium and high-speed growth, full competition in the market, and endless innovations in products and channels. Enterprises that can accurately grasp consumer demand and create consumer value will gain competitive advantages in the future.

　　2. Industry development trend

　　On the whole, the consumption classification trend of snack food industry is obvious, and the demand is diversified. Consumers’ demands for good ingredients, good taste, low burden, nutrition, freshness and face are widespread and increasing. In the leisure snack industry facing the whole country and the whole customer group, the differences of consumers’ consumption preferences also exist objectively. Low sugar, low salt, low fat and no additives have become the necessary options for most family consumers. Mix and match flavors, stimulate tastes and novel tastes are deeply loved by young consumers, and convenient purchase, economy and variety of choices are the common needs of most consumers. Because of the huge consumer base in China, there is a huge market behind any kind of consumer choice. Facing the increasing diversified demand, snack food enterprises must develop products accurately according to the diversified demand, form a diversified product matrix, and pass on the value to consumers in the most efficient way.

　　Infinitely close to consumers has become a key element, and the near-field and content-based formats have developed rapidly. Because leisure snacks have the characteristics of impulse purchase, what you see is what you get, etc., whether consumers can see and buy them everywhere has become an important factor for brands to attract consumers, and both online and offline have obvious characteristics of near-field and content. Online, convenience stores and snack shops that mainly serve community users have achieved rapid growth in recent years with richer products, better consumption experience and higher cost performance, and have become an important force to promote the development of the snack industry. Close to consumers, opening stores intensively around target consumer groups, providing consumers with convenient, diverse and high-quality products and experiences, has become an important driving force for the growth of offline stores. From the perspective of online format, the instant retail platform has developed rapidly, effectively expanding the coverage radius of stores, and providing a foundation for leisure snack brands to obtain new traffic and better serve users; Content-based and socialized platforms are attracting more young consumers and providing a broader position for casual snack platforms to interact with consumers.

　　Facing the Z generation group, which has gradually become the main consumer, is both an opportunity and a challenge for the snack food industry. Generation Z consumers have stronger spending power, more diversified and personalized needs, and are more easily influenced by social media. In order to meet the ever-changing and iterative consumption demand of the main consumer groups, leisure and snack enterprises should not only adapt to the fresh and healthy life concept pursued by young people, but also use brand expressions that young people are willing to accept, and more importantly, control the product quality and delivery quality of the whole chain, which puts forward higher requirements for the resource integration ability and operational efficiency of leisure and snack enterprises in all channels and the whole industry chain.

　　(III) Industry status of the company

　　Liangpin Shop has been deeply involved in the snack food industry for 17 years. It is a well-known brand in China and one of the snack food enterprises with omni-channel development. Its sales scale is in the forefront of the snack food industry. In 2020, as the first "cloud-listed" enterprise in Shanghai Stock Exchange, the company landed in the A-share market and became the "first share of high-end snacks" in China. According to the data of "2022 Snack Market Research Report" of China National Business Information Center, good shops led the national sales of high-end snacks for eight consecutive years from 2015 to 2022.

　　Iii. Business of the Company during the reporting period

　　(a) the company’s main business

　　As a platform-based, digital and innovative retail enterprise driven by product innovation and channel development, operating all kinds of snacks, multi-brand operation, balanced omni-channel layout and coordinated industrial chain, the company is mainly engaged in the research and development, procurement, sales, logistics and distribution and operation of snack foods, and is committed to providing consumers with higher quality products and services to meet users’ needs for different healthy and nutritious ingredients, different purchase tasks and different use scenarios.

　　During the reporting period, the company’s main business has not changed.

　　(II) Main products of the company

　　1. The company has a rich product line.

　　In order to meet the needs of different users in different scenarios, the company has set up a rich product line, including meat snacks, seafood snacks, vegetarian delicacies, preserved preserved preserved plum, dried red dates, nuts, roasted seeds and nuts, drinks, candied fruit, canned jelly, scented tea, baked cakes, biscuit puffing, instant food, gift boxes, children’s snacks and other product lines.

　　2. The company provides a variety of products based on the user’s segmentation needs.

　　The company continues to adopt the product strategy of customer demand-oriented and creating value for customers, upgrade to the direction of "natural and healthy new snacks" and continuously improve the product matrix. For school-age children, fitness people, beauty lovers, white-collar office workers, enterprises and institutions, the company has launched a variety of products, such as children’s snacks, fitness snacks, collagen candy snacks, breakfast and dinner meal replacement, holiday gifts and so on.

　　(III) Main performance drivers of the company

　　During the reporting period, the company researched and developed products around the needs of users, and continued to explore product innovation in market segments. By optimizing the product operation mode, it helped new products to be new, and created a number of tens of millions of new products; Continue to deepen the supply chain and improve the efficiency of production and sales; In-depth omni-channel operation, refined operation, and promote continuous optimization and improvement of business.

　　(4) The business model of the company

　　The company carries out product innovation guided by users’ subdivided needs, and supports with leading food health and nutrition technology, formulates quality specifications and standards of raw materials, product processes and formulas, purchases products from upstream suppliers, and carries out actions such as receiving, warehousing and delivery after completing strict product quality inspection, and finally sells products to users through a perfect omni-channel network to provide users with high-quality products and services.

　　1. R&D mode

　　The company studies the different needs of segmented users in market insight, and at the same time, according to the new technologies in the market, it selects the segmented product categories to be included in the annual R&D plan to form product R&D needs, and supports and responds to the needs quickly by adopting independent in-depth R&D and outsourcing cooperative R&D according to the demand categories. Independent in-depth R&D is led by its own scientific research team, which independently or integrates domestic and foreign external scientific research forces to research and develop new raw materials, new formulas and new technologies for R&D innovation, and outputs products with better nutritional and healthy value and taste, which can meet the needs of users. Outsourcing cooperative R&D means that the company invites enterprises with rich industry experience and innovative ability to participate in the development, and sets up an evaluation expert group to evaluate the technology and products, which is mainly suitable for iterating over existing products, increasing the taste of products to meet the needs of customers with multiple tastes, improving the taste of products to bring customers a better experience, and innovating product forms to make customers feel more pleasant. At the same time, supported by food science and technology, the company has carried out work such as process improvement, environmental protection, product standards improvement, cost reduction and efficiency improvement, and quality improvement around R&D and innovation.

　　2. Product operation mode

　　The company’s product operation mode is based on the company’s strategic intention, market analysis and customer demand insight, with the operation of new products and cooked products as the core, including seven business processes: product development planning, single product planning and design, research and development, product testing and testing, listing and delivery, mature operation and product delisting, which provides strong support for meeting the different needs of different consumer groups for snack food.

　　3. Supply chain management mode

　　The company has established a supply chain management mode with supply planning as the control hub, logistics management as the supply guarantee and quality management as the safety guarantee, and controls and manages the whole process of product procurement, warehousing, logistics and delivery.

　　In the supply planning stage, according to the sales history and trend forecast of each channel, the company decomposes and forecasts the sales and supply of goods in different periods, formulates the procurement plan and improves the procurement efficiency.

　　In the procurement process, the company cooperates with excellent suppliers and takes measures such as locking in global high-quality bulk raw materials to ensure product quality and optimize procurement costs. The company also implements the mode of "purchasing by sales" to purchase customized and non-customized products accurately and in a planned way, greatly reducing the inventory turnover rate and ensuring the freshness of products reaching consumers.

　　In the warehousing and logistics link, the company manages the inventory in omni-channel sharing mode, and after receiving the order, it can deliver the order logistics from the nearest warehouse in an optimal way. The EWM system applied by the company also realizes data sharing with the systems of various logistics carriers, which enables the company to monitor the real-time status of orders and control the orders in a timely and abnormal manner.

　　In terms of product quality assurance, the company has established a comprehensive product quality control system, ensuring food safety in the whole link through regulatory measures such as supplier access management, supplier evaluation and elimination management, factory quality management, and food safety inspection management. In order to ensure the stability and high standards of product quality, the company has formulated strict product production quality standards and multi-dimensional acceptance standards, and established its own product testing center. It has passed CNAS certification, covering all the links from product warehousing to marketing, and constantly improving the whole process quality control process according to business changes, forming a whole process product quality and safety control system.

　　4. Sales model

　　The company adopts an omni-channel sales model with stores as the core, and provides products and services to users through various online and offline channels. At present, the company has laid out store channels, platform e-commerce channels, social e-commerce channels and group purchase channels, built all-round contacts to interact with users, responded to users’ needs in a timely and accurate manner, and intelligently pushed information matching users’ needs, upgrading to the omni-channel layout of "constantly approaching the terminal and providing services at any time".

　　(1) Store channels

　　The company has a mature and well-developed store channel, which is divided into direct stores and franchise stores. Direct-operated stores are chain-type snack food stores with the brand of good shops opened by the company in the offline market. The company is the sole investor in the store, and the assets, liabilities and profits and losses of the store belong to the company, which is under unified management and directly sells goods to end consumers. Franchise stores are licensed by the company to use the company’s brand resources, technical resources and operational resources to open a snack food specialty store with a good shop brand online. Franchisees are investors in the store, and the assets, liabilities and profits and losses of the store belong to franchisees. According to the Franchise Contract signed between the company and franchisees, the company provides goods and management services to franchisees, and franchisees pay the company the purchase price of goods and franchise fees. Store business activities are not limited to in-store, but actively radiate the surrounding areas, extending to single-customer-leaving operation, relying on stores and link platforms, operating online resources and tools, providing differentiated business services such as home purchase, store group purchase, community group purchase and online interaction, and expanding and operating store circle traffic in multiple dimensions.

　　(2) Platform e-commerce channels

　　Platform e-commerce channel refers to the business channels that engage in B2B (such as Tmall Supermarket, self-operated by JD.COM, etc.) and B2C (such as Tmall flagship store of Liangpin Store and JD.COM flagship store of Liangpin Store, etc.) on the third-party e-commerce platform. Based on users’ shopping needs and online shopping habits, the company builds a global marketing data center, analyzes users’ different needs with data insight, accurately matches product content and access channels, and meets consumers’ online delicious shopping needs.

　　(3) Social e-commerce channels

　　Social e-commerce channels refer to the channels (such as Tik Tok and Aauto Quicker channels) that establish the interaction between fans and brands through new media content forms such as pictures and texts, short videos and live broadcasts, and realize the e-commerce activities of commodity sales through the cooperation of MCN institutions, talents and live broadcasts. The company interacts and communicates with consumers through shopping malls, self-broadcasting, cooperation with MCN institutions/talents and other forms, which effectively enhances brand awareness and user stickiness.

　　(4) Group buying channels

　　The company takes the city as a unit, develops group buying agents according to the group buying channels of users’ mass purchase or customized purchase needs, and carries out brand and product promotion, sales channel network construction and business service management. The group buying business has been deeply rooted in the city network and established a long-term good customer relationship network. Now it has formed a core explosion product pool and customized gift service, providing product solutions for scenes such as "employee welfare" and "business gifts".

　　During the reporting period, the company’s business model has not changed significantly.

　　Iv. analysis of core competitiveness during the reporting period

　　(A) the impact of high-quality snack brands on sophisticated users is very competitive.

　　Since its establishment, the brand "Liangpin Shop" has been carrying the pursuit of high standards of "conscience quality" and gradually gathered a customer group mainly pursuing high-quality products. In order to meet consumers’ demand for health and nutrition, following the strategic positioning of "high-end snacks" in 2019, in 2024, the company released a brand-new brand value proposition as "natural and healthy new snacks", and further expressed and interpreted high-quality snacks as "more natural, healthier and more new experiences". At the same time, the company promotes product upgrading with "good raw materials, good formula and good taste" as the anchor point. In 2024, more than 140 healthy snacks will be launched, covering cakes and biscuits, vegetarian food, dried fruits and preserved fruits.

　　In order to support the brand-new brand value proposition, as early as January 2023, the company participated in drafting the group standard "General Requirements for Healthy Snacks" (T/CAB0235-2023), which gave a clear definition of healthy snacks from sensory, physical and chemical dimensions. In order to further implement this standard, in 2024, the company took the lead in proposing and advocating "five reductions" of healthy snacks in the industry (namely, "reducing salt, sugar, fat, oil and food additives"), focusing on two research and development directions of natural healthy ingredients and reducing additives during production, and continuously providing consumers with delicious and healthy high-quality snacks, leading the high-quality development of the industry.

　　(2) The company already has the industry-leading in-depth R&D capability.

　　The company has a high-level R&D team and extensive external collaborative R&D resources. It cooperates with domestic food professional colleges and food research institutes to build R&D platforms, accelerate technology introduction and transformation, and support high-quality and efficient product innovation through collaborative in-depth research and development. At present, in-depth food research and development cooperation has been carried out with China Academy of Agricultural Sciences, China Food Fermentation Industry Research Institute, Hubei Academy of Agricultural Sciences, Wuhan University of Light Industry, Hunan University of Chinese Medicine and other scientific research institutes and universities, and seminars have been held regularly. These external R&D institutions will become solid support for the company’s technology R&D and product development. The company invested in the construction of six professional R&D laboratories, including meat, seafood, vegetarian food, candied fruit, beverage, packaging, sensory evaluation and pilot plant, established its own product testing center, passed the certification of National Laboratory (CNAS), and cooperated with a number of third-party testing institutions to continuously strengthen product quality and safety control.

　　(C) The company has a highly integrated omni-channel marketing network.

　　The company has a highly integrated omni-channel sales network. The company has about 3,300 stores in 23 provinces/autonomous regions/municipalities directly under the Central Government, which has achieved multi-level coverage from the core business circle to the community stores. The store business system is mature and developed steadily. Its business activities are not limited to in-store operations, but actively radiate the surrounding areas to single-customer departure operations, and expand and operate the store circle traffic in multiple dimensions; In terms of online channels, the company has platform e-commerce channels such as Tmall flagship store, Tmall supermarket, JD.COM flagship store and JD.COM self-operated, and social e-commerce channels such as Tik Tok and Aauto Quicker. At the same time, it arranges group buying channels for users to purchase in large quantities or customize their needs. Effectively meet the diversified snack food needs of different consumer groups in different scenarios.

　　(4) The company has industry-leading supply chain resources and an efficient collaborative supply chain system.

　　The company has industry-leading supply chain resources, forming an agile supply chain from raw materials to manufacturing to consumers. On the raw material side, with an extremely rigorous attitude, the company has continuously incorporated the characteristic raw materials from various regions into the supply system, selected the characteristic raw materials from dozens of producing areas around the world, and provided consumers with rich, fresh and healthy unique snack products. In terms of supplier resources, the company adheres to the concept of "win-win cooperation" and forms a good cooperative relationship with various categories of head suppliers. Through strict supplier access screening and supplier performance control, it constantly promotes product concept iteration, upgrades production facilities and process standards, and forms a high-quality and fast-response cooperation mechanism. The shortest time from product concept proposal to production delivery can reach 26 days.

　　The company’s inventory model is omni-channel inventory sharing, and the system automatically balances the inventory after identifying the relationship between inventory and demand among channels, effectively supporting the timely response of omni-channel demand. At the same time, the company continued to iteratively deepen the S&OP system, and managed the whole chain information from the annual, quarterly, monthly and Thursday levels, and established a supply collaborative management system with annual budget planning, quarterly capacity pulling, monthly plan adjustment and weekly supply and demand response. Based on new formats such as live broadcast, the company cooperates with suppliers to create a factory direct hair model. After two rounds of SRM system upgrades, the company further improved the whole life cycle management of suppliers, and realized the online data management of suppliers from demand confirmation, source matching, introduction of certification to dynamic performance and capability evaluation, performance and special improvement, replacement and withdrawal management and cost.

　　(E) The company has a solid first-Mover advantage in digital construction.

　　Adhering to the value-oriented digital investment, the company has successfully achieved efficient integration between core business systems. The foreground system has flexible coverage, the middle system has high integration efficiency, and the background system has stable support. At present, the company order system supports more than 3 million online single-day transactions and 1 million offline single-day transactions; The logistics system realizes the rapid delivery of more than 800,000 parcels per day, while the membership system operates the functions of points and stored value of tens of millions of members. This comprehensive digital support provides a solid backing for omni-channel operation. The back-office system integrates resources accurately, allocates resources efficiently, realizes the foresight analysis, real-time monitoring and careful inspection of the whole operation process, and constructs a scientific decision-making control mechanism based on data. With the support of intelligent digital logistics center, the company’s omni-channel supply realizes inventory sharing and integrated delivery sorting, providing reliable guarantee for strategic objectives. At the same time, the company is firmly committed to integrating AI technology into digital construction, and plays a huge role in business decision-making, data analysis, customer service and other fields.

　　In the future, the company will further integrate the application scenarios of AI. Further provide smarter member management and personalized services to create more valuable interactions for tens of millions of members; Further realize a more intelligent order processing and recommendation mechanism to provide users with a more personalized experience; Further optimize the distribution route and improve transportation efficiency, and improve the response speed and accuracy of the logistics system; Finally, we will consolidate the company’s digital first-Mover advantage, build a more intelligent and efficient digital ecosystem, and consolidate the company’s leading position in the industry.

　　V. Main operations during the reporting period

　　VI. The Company’s Discussion and Analysis on the Company’s Future Development

　　(A) the industry pattern and trends

　　From the demand side, the trend of consumption demand upgrading and consumption classification is becoming more and more obvious, and consumers’ consumption demand for snack food has changed from "full" and "safe" to "nutritious and healthy", "fun" and "emotional value". From the traffic end, the trend of traffic decentralization is obvious, new channels such as live e-commerce are booming, and an omni-channel digital retail ecology centered on consumers is initially formed.

　　(II) Company development strategy

　　Consolidate the brand positioning of high-quality snacks in good shops. Continue to strengthen investment in product research and development and build technical barriers to product research and development. Adhere to the mission of product quality first, strengthen product innovation, deepen market segmentation, provide differentiated product solutions for segmented people, and meet the needs of users for nutritious and healthy food. Take the operation and development of stores as the core to carry out omni-channel development, deeply explore the omni-channel development model supported by digital technology, face consumers and competition, and continuously improve the efficiency of the whole link. Insist on continuous investment in products, supply chain, organization and management system, and consolidate the competitiveness of good shops in all directions.

　　(3) Business plan

　　Based on the company’s strategic development vision, in 2024, the company will uphold the core concept of innovation and development, enhance brand value, further consolidate the company’s market position in the snack industry, and improve operational efficiency. The key business plans are as follows:

　　1. Improve the management efficiency and quality of store business. The company will continue its in-depth operation in brand building, product diversification and service quality to enhance customers’ willingness to go to the store and consumer satisfaction. Facing the rapid changes in the market environment, the company will constantly introduce new ideas, new elements and new values based on the characteristics and needs of different customer groups, and update and optimize the store model.

　　2. Strengthen the construction of product innovation system. The company will focus on cultivating product innovation ability, research and develop products with differentiated concepts based on the market development trend and the changing trend of user demand, and establish an integrated product management model with product innovation as the core, so as to realize the continuous output and iteration of differentiated products, optimize product structure and improve business profitability.

　　3. Actively transfer product value. All along, the company’s products have won a good brand reputation because of their quality and taste. While continuously improving the product innovation capability, the company will also pay more attention to the value transmission of products to ensure that distinctive differentiated products can be fully displayed and recognized.

　　(4) Possible risks

　　1. Seasonal risk of sales

　　The snack food industry has obvious seasonal characteristics. On the one hand, due to climatic reasons, consumers generally have higher consumption demand for snack food in the first quarter or the fourth quarter; On the other hand, traditional holidays such as New Year’s Day, Lantern Festival, Spring Festival and Mid-Autumn Festival are mainly concentrated in the first quarter or the fourth quarter, so the first and fourth quarters are usually the peak seasons for the snack food industry. In addition, in recent years, influenced by the sales model of e-commerce, the sales scale of snack food will also increase greatly during the discount promotion periods such as "618", "Double Eleven", "Double Twelve" and "New Year Festival" every year, resulting in certain fluctuations in the company’s performance during the year. Therefore, if the company can’t accurately grasp the market rhythm and arrange the procurement and distribution, inventory and stocking in advance, the company will face the operational risk of losing market share due to insufficient stocking or overstocking of some products.

　　2. Risk of raw material price fluctuation

　　The main raw materials of the company’s snack food include nuts, fruits, meat, aquatic products, grains and other agricultural and sideline products. In recent years, China’s snack food industry has generally maintained a good development momentum. However, because agricultural and sideline products are easily affected by natural conditions, market supply and demand and other factors, their prices fluctuate to some extent. Therefore, there is a risk that the company’s procurement cost will change with the market price fluctuation of agricultural and sideline products. Although the company has stabilized and improved its profitability by constantly improving the supplier introduction system, establishing a linkage mechanism between purchase price and product selling price, and conducting large-scale procurement, if the price of raw materials fluctuates greatly in the future and the company cannot eliminate the adverse effects caused by the fluctuation of raw material prices in time, it will have an adverse impact on the company’s profitability and financial situation.

　　3, industry competition risk

　　In recent years, with the continuous improvement of residents’ living standards, China’s snack food industry has continued to develop and the number of market participants has been increasing. At the same time, some regional snack food enterprises have gradually formed, and these enterprises have gradually developed and expanded with their advantages in brand, capital and regionality, and the competition in the snack food industry has become increasingly fierce. After years of development, the company has formed strong competitiveness in product research and development, omni-channel operation, supply chain integration, digital transformation, etc., and continues to consolidate its differentiated competitive advantage in terms of brand culture, product quality, omni-channel operation, big data application, etc. However, with the increase of new enterprises and brands entering the snack food industry, if the company cannot continue to maintain its leading position and differentiated competitive advantage in the industry, it may lead to a decline in product sales or lower price, thus affecting the company’s financial situation and operating performance.

　　4. Food safety and quality risks

　　The company is mainly engaged in the research and development, procurement, sales, logistics distribution and operation of snack food. In recent years, with the government and consumers paying more and more attention to food safety, food quality and safety has become the top priority for the survival and development of snack food enterprises.

　　The company continuously increased investment in product research and development, procurement, production, transportation, warehousing and sales, from system construction, hardware facilities to staffing, and constantly improved the whole process quality control process according to business changes, forming a perfect product quality and safety control system. The company has established multiple mechanisms of supplier introduction management, supplier production process control, product acceptance quality management and food safety management in storage, transportation and sales. In the introduction process, each new supplier has been strictly screened through the processes of hardware condition investigation, compliance review, sample testing, product evaluation and testing, and on-site audit; In the process of cooperation, the quality performance evaluation and risk grading dynamic management are carried out for suppliers, and annual inspection and flight audit are carried out accordingly to eliminate unqualified suppliers. In order to improve the quality management level of suppliers, the company formulated the supplier quality management manual, unified the quality and safety control requirements for suppliers, conducted training and supervised the implementation. In order to ensure the stability and high standards of product quality, the company has formulated strict product quality standards; For zero food with agricultural products as raw materials, we should adhere to strict quality control standards for raw materials, inspect the origin of raw materials with upstream suppliers, select high-quality raw materials, and always adhere to the formulation of food safety indicators stricter than national standards. The company has established its own testing center, passed CNAS certification, and continuously verified its ability, cooperated with third-party testing institutions, empowered suppliers, and established a "good product testing center as the leading factor, third-party testing institutions as the auxiliary, and laboratories of various manufacturers as the basis".The detection system. Strict inspection on arrival and monitoring of key quality and safety indicators during shelf life are implemented, and the five-link product acceptance process from arrival sampling to sample retention secondary inspection is implemented, covering all links from product warehousing to marketing and sales. At the same time, digital means are adopted in product acceptance, storage, transportation and sales environment, production and sales cycle control, disposal of unqualified products, and customer complaint reverse traceability, so as to deepen quality control with all factors, whole process and high standards.

　　Nevertheless, the quality of the company’s products is inevitably limited by the supply of raw materials for agricultural and sideline products, the production capacity of suppliers, the storage conditions during transportation and the climate and environment, and the risk of product quality problems caused by some unforeseen factors cannot be completely avoided. If the products sold by the company have food safety risks or even food safety accidents, it will adversely affect the company’s brand image and business performance.

　　5. Risk of brand counterfeiting

　　Brand is an important influencing factor for consumers to buy snack food. After years of efforts, the company has won honorary titles including "China Well-known Trademark" issued by the State Administration for Industry and Commerce, "Hubei Famous Trademark Enterprise" issued by the Hubei Provincial Administration for Industry and Commerce, and "E-commerce Demonstration Enterprise" issued by the Ministry of Commerce. The brand of "Liangpin Shop" has a high popularity and reputation in the domestic snack food market. However, with the expansion and development of snack food market, copying and forging products of well-known brands has become a means for some unscrupulous manufacturers to participate in market competition. The company has actively taken various measures to protect independent intellectual property rights, but there are also cases where all infringement information is not obtained in time. If the company’s products are copied in large quantities in the future, it may affect the company’s brand image and consumers’ willingness to consume the company’s products, which will adversely affect the company’s normal production and operation.

　　[car home Information] On December 18th, Chery New Energy (|) officially opened for pre-sale.The new car has launched a total of six models.The pre-sale price range is 129,800-185,800 yuan, and the pre-sale is delivered.The new car is an electric SUV designed with a "square box" shape, positioned as a "tidal box electric SUV" and has a very fashionable and tough visual experience. After getting used to the general family car, this model with unique shape and personality seems to be a good choice.

● New car information

　　In terms of appearance, Chery New Energy iCAR 03 is built in a fairly hard-core design language, and we can hardly see round line design on it. In the front part, the new car is equipped with a highly recognizable headlight group, and the internal light source layout is also very chic. In addition, the new car is equipped with a large front enclosure, and the overall gas field of the vehicle is suddenly raised a lot. It is worth mentioning that the new car will adopt all-aluminum multi-cavity cage body technology, which is rare at the same level.

　　In terms of body size, the length, width and height of the new car are 4406/1910/1715mm respectively, and the wheelbase is 2715mm. On the one hand, the unique body contour of the square box SUV can ensure the aesthetics of the vehicle, on the other hand, the straight roof line can also ensure the head space in the car. It is understood that the new car will introduce 18-inch and 19-inch wheels to choose from. In terms of appearance color matching, the new car will bring six body colors, such as really white, really black, a little gray, really annoying silver, I am so blue, and not banana green.

　　The "small schoolbag" at the rear of the car is very eye-catching, compact and exquisite. The taillights are designed vertically on both sides, and a similar "I"-shaped light source is integrated inside, which can form a good echo effect with its brand Logo. In addition, the rear enclosure of the new car is also quite wide, which can form a good echo effect with the front enclosure design. In addition, the new rear door has a side opening design and integrated electric suction function.

　　Entering the car, the new car also adopts a very hard-core design style. With the blessing of various colors and materials, the interior of the car shows a different overall atmosphere from that of the general family car. At the same time, the layout of the center console of the new car continues the current popular design idea, and the 15.6-inch central control screen occupies the C position. However, due to its unique positioning, the center console of the new car is designed to be thicker than the general household models, which also makes the center console with simple design look less thin.

　　On the configuration level, according to the information previously exposed, the new car comes standard with automatic headlights, automatic wiper, extended small backpack, roof rack, electronic handbrake, 6-way electric seat for main driver, dual-zone automatic air conditioning, tire pressure monitoring, ESP, 15.6-inch central control panel and 8 speakers.

"icar03 configuration information"

　　In the middle model, rearview mirror folding, panoramic sunroof, NFC key, 50W wireless charging, panoramic image, trunk electric suction door, 8155 chip and new car recorder are added. High-equipped models will have a better car experience, including steering wheel heating, seat heating, memory function, co-driver’s electric seat, side air curtain, Yanfei Lishi 12 speaker, 64-color ambient light, main driver’s seat massage and ventilation, co-driver’s electric leg rest and DJI Zhijia. In addition, the new car will also be equipped with L2+ pure vision high-order intelligent driving assistance system.

　　In terms of power, the new car is available in single/double motor versions, of which the maximum power of the single motor version is 135 kW (184 HP). In addition, the new car will be equipped with iWD intelligent electric four-wheel drive and adopt H-arm multi-link and hydraulic bushing chassis structure, which can provide a variety of driving modes to meet various car scenes.

● Competitors

　　In the same price range, Chery new energy iCAR 03 seems to be a very unique existence, because it is not easy to collect elements such as "square box" and "pure electric". Therefore, we can regard Chery new energy iCAR 03 as a pioneer in a market segment. However, in the plug-in hybrid market with the same price, there are still several products with similar prices and styles, such as Haval Raptors equipped with 1.5T plug-in hybrid system, and Haval Second Generation Big Dog New Energy, etc. If you want to buy a hard-core new energy SUV, you may have to make a choice among these models.

● Edit comments

　　In recent years, the trend of the automobile circle seems to be changing all the time, such as coupe SUV, seven-seat SUV, mini-car, new energy, MPV … In the next stage, the square box SUV with hard-core design style is expected to dominate the trend, because the former square box SUV was almost the representative of the "oil tiger", but with the arrival of the new energy era, plug-in hybrid system or pure electric drive can well avoid the pain of using the square box SUV. At the same time, this kind of car has a unique design, which can form obvious style differences with ordinary family cars. For those friends who don’t want to buy a "street car", the square box SUV will undoubtedly become a good choice. (Text/car home Duandi)

Author | Wu Ruixin

With the rumor of "the most expensive electric car in China before", Changan Automobile lost 9 billion yuan in one day.

On February 28th, Netcom Changan Automobile negotiated to purchase 51% shares of Gaohe Automobile and will take over Gaohe Automobile. Subsequently, Chairman Zhu Changrong of Changan Automobile responded to CBN by saying:Talking about it, it’s far from "proper", get to know it..

The word "far" makes people feel that the possibility of acquisition is not great. At the same time, the market is also skeptical about this transaction. As soon as the news came out, Changan Automobile’s share price plummeted by 6%.The market value evaporated by 9.2 billion in one day.. On the 29th, when the auto sector rose sharply, and the stocks such as Celeste all went up, Changan Automobile only rose by 3.54%.

Even weirder,Changan Automobile suddenly denied the acquisition of Gaohe today, calling it a false report..

What are the concerns of Changan Automobile?

one

Its three new energy brands have poor performance.

First of all, we must be clear about one thing: Changan Automobile has the strength to acquire Gaohe.

But why is the market not optimistic about Changan Automobile’s acquisition of Gaohe Automobile?

Let’s look at a set of data. Gaohe Automobile is currently on sale, with three models: HiPhiX, HiPhiY and HiPhiZ3, but Gaohe sold 8681 vehicles in 2023. In the new energy vehicle market where the environment is more involved at present, This sales volume is completely uncompetitive. .

Let’s look at Changan Automobile, a high-quality player in domestic cars, which has performed well in the past two years. In the third quarter of 2021 ~2023, Changan Automobile’s revenue was 105.1 billion, 121.3 billion and 108.2 billion respectively, and its net profit returned to its mother was 3.552 billion, 7.798 billion and 9.882 billion respectively.

In 2023, the annual sales volume of Changan Automobile exceeded 2.55 million, an increase from 2.346 million in 2022. However, among them, the sales volume of independent brand new energy is only over 470,000 vehicles, accounting for only 18.43% of the total sales volume.

You know, in the first 11 months of 2023, the penetration rate of new energy vehicles in China was 36%. Obviously, Changan Automobile is still in a backward state in the field of new energy.

At present, Changan Automobile’s independent new energy brands are only Changan Qiyuan, Deep Blue Automobile and Aouita, which are positioned in the mid-to-high-end market of less than 100,000 yuan, more than 200,000 yuan and more than 300,000 yuan respectively. However, the performance of these three major brands in 2023 is only mediocre.

Among them, Changan Qiyuan, which was officially released in August 2023, had a cumulative sales volume of only 40,000 vehicles by the end of January 2024; The sales of dark blue cars for young people were also flat last year. According to the official data released by Deep Blue, 136,912 vehicles were delivered in 2023, only 68.45% of the annual sales target was completed.

It is worth noting that the original sales target of Deep Blue Automobile in 2023 is 400,000 vehicles, which is 100,000 vehicles higher than the sales target of LI. But in a few months, Deng Chenghao, CEO of Deep Blue Auto, changed his mind at the Shanghai Auto Show and lowered his target to 200,000 vehicles.

In terms of quality, deep blue cars also have frequent problems. In mid-2023, China Automobile Quality Network issued several warnings in succession, saying that the platform received complaints from the owner of Deep Blue SL03 that there were abnormal noise and brake failure in the vehicle braking system, which was sudden, dangerous and uncontrollable, and the consequences were serious. Its safety risk level was high, and consumers were advised to buy it carefully before the related problems were solved. In the list of "China Automobile Brand Quality Ranking in the First Half of 2023" published by China Automobile Quality Network, Deep Blue Automobile ranks first from the bottom.

Aouita, which faces the high-end market, is even worse. In 2023, the sales volume was only 27,589 vehicles, which was only 27.59% of the previous annual sales target of 100,000 vehicles, which was bleak.

In general, Changan Automobile has performed well in the past two years, but Mainly relying on fuel vehicles, the performance of new energy vehicles is flat. . Zhu Huarong, the chairman of the board of directors, once admitted frankly: Changan New Energy is losing money in the whole industrial chain, and the loss is very serious.

Now let’s look at the acquisition of Gaohe. If the price is not high, Changan Automobile can take this opportunity to harvest the technical precipitation of Gaohe Automobile for many years and a high-end brand of new energy.

But judging from the large liabilities and income, A careless acquisition of Gaohe may bring down Changan Automobile, which had developed steadily. .

It is no wonder that the director of Changan Automobile will deny the acquisition of Gaohe Automobile on the interactive platform today.

2

Battle 2024

BYD gave Changan a "duel" at the beginning of the year.

There is a high probability that the acquisition of Gaohe will be ruined. What is certain, however, is that Changan Automobile decided to do a big job in the field of new energy this year.

As mentioned earlier, the sales of three new energy brands under Changan Automobile were bleak last year. In December last year, the senior management of two new energy brands under Changan Automobile suddenly ushered in a big reshuffle.

First of all, at the beginning of December last year, the chairman of Changan’s "son" Aouita was replaced. Zhu Huarong, the chairman of Changan Automobile, also served as the chairman of Aouita, and Tan Benhong, the former chairman of Aouita, was transferred to be the deputy secretary of the Party Committee of Changan Automobile. Subsequently, at the end of December, Chen Zhuo, Vice President of Aouita, was promoted to President, who was fully responsible for the operation and management of Aouita.

In addition, Wang Xiaofei, vice president of Changan Automobile and chairman of Deep Blue Automobile, also joined the Aouita system to assist Zhu Huarong in Aouita operation, major project promotion and key business operation. Wang Jun, president of Changan Automobile, is the new chairman of Deep Blue Automobile.

First, the second-in-command personally took charge of Aouita and Deep Blue Auto, and released a strong signal to the outside world: this year, Changan Automobile will enlarge its recruitment in the new energy field.

One of the evidences is the annual sales target of Changan Automobile this year.

At the 2024 Changan Automobile Global Partner Conference in January this year, Changan Automobile announced this year’s goal:

The total number of scalar vehicles is 2.8 million!

Catch up with BYD, which ranked first in new energy sales last year-3.02 million vehicles.

Among them, new energy:

Changan Qiyuan has 250,000 vehicles, Deep Blue has 280,000 vehicles and Aouita has 90,000 vehicles.

Compared with the sales volume in 2023, Changan Qiyuan will increase by 525%, Deep Blue will increase by 104% and Aouita will increase by 233%. Is not a simple goal.

And deep blue car internal set goals for yourself, even higher: 450,000 vehicles!

It is more than three times the sales in 2023.

△ Deng Chenghao, CEO of Deep Blue Auto, published the 2023 New Year’s essay in Weibo, setting an annual sales target of 450,000 vehicles.

However, this year’s rims are not easy to mix, even bigger than in 2023!

At the beginning of the year, BYD shouted " Oil is lower than electricity. "Slogan, the price of the tram down to 70000 yuan. Among them, Chang ‘an Qiyuan followed closely, reducing the price of Qiyuan A05 by 11,000 yuan. The words "Sword refers to the dynasty" on the poster suspected that BYD Qin PLUS was regarded as an opponent.

But BYD’s big move is not only that.

On February 28th, BYD zoomed in and officially launched the glory version of Song PLUS. Compared with the previous champion version, the new car was further upgraded in terms of configuration, and the price was fully lowered, starting from 129,800 yuan. At the same time, the glory version of seal DM-i was also launched, and the price was as low as 149,800 yuan.

It has attracted countless netizens to call "BYD is crazy" and "too curly"! # BYD Song # also boarded the hot search in Weibo.

Just started the year, BYD gave its friends two "threats". . It can be seen that in the face of such a crazy attack on BYD, it is more difficult for Changan Automobile to achieve its annual sales target.