Author | A Po

"There is no conflict between ratings and word of mouth, and even a win-win effect can be achieved. I have been thinking about the subject of individual content creation and large-scale production, and how to use scientific and technological means to combine the laws of film and television creation to help content production and improve the quality of works. "

Zhao Wenzhu, as the president of Relay Entertainment, mentioned the new changes of Relay Entertainment in 2021 when interviewed by Entertainment Unicorn.

"I think that on the basis of good content, we should do a good job in transmitting works produced by entertainment. One is a personalized’ Michelin drama’, that is, a quality word-of-mouth drama that is closer to the creator’s personal subjective concept and gives him creative space; One is a pan-family drama that can maximize the audience and can be developed on a large scale. I define it as’ McDonald’s drama’. "

From the early summer, the youth drama Wit Love Life and the popular variety Meng Detective Detective Case were almost simultaneously released, to the industry drama Ideal City of the summer magnolia award cast, and then to the legendary Oriental puppet drama Lady Huzhu.Throughout the whole year of entertainment, dramas, variety shows, national TV dramas, pure net vertical categories, traffic explosions, and word-of-mouth explosions have not fallen behind.

Delivery Entertainment was officially renamed from Tianma Film and Television on April 13, 2018. It has not yet reached its third anniversary by the end of 2021, but it has already experienced three strategic upgrades and has fully evolved into a content production company with a complete industrial chain.

Executive Director of Delivery Entertainment, President of Delivery Entertainment,

Zhao Wenzhu, General Manager of Houhai Culture

How does the young but mature delivery entertainment achieve the entry with high-quality copyright, two years of open cooperation, learning experience, two years of optimizing self-control, and a stable place for drama and drama? To C perspective and semi-industrial model are very important. The market is also looking forward to whether the delivery entertainment will be the next "explosive manufacturing machine" with stable output.

From copyright development to self-control,

Why did the S+ Ideal City become a highlight in one fell swoop?

　

"Ideal City" is the first TV series independently produced by Houhai Culture, a film and television production company under Entertainment, but it is not the first "explosion" to convey entertainment.

In 2020, the high-profile online drama "Chess Soul", as the first successful adaptation of Japanese IP in the field of domestic drama, made Houhai culture famous in the film and television drama industry.

At that time, Houhai Culture still used high-quality copyright procurement as an entry ticket for the industry, and began to contact the new companies of film and television production. After cooperating with the excellent production team Xiaotangren Film and Jiaxing Media respectively on Chess Soul and Lady Huzhu, the entertainment of "learning on the shoulders of giants" quickly evolved.

"I think the thick sea culture after 2019 is the best incubator for the project" Ideal City "."

Besides the cooperation experience of Chess Soul and Lady Huzhu, as well as the self-made experience of two light weight projects, The Tale of Young Jianghu and Smart Love Life, Ideal City, as the first S+ level heavyweight project, has actually been accompanied by Houhai culture for a long time.

Because the contents of the original novel Su Xiao’s War and the story outline are very bright and solid in Zhao Wenzhu’s view, Houhai culture, which was originally created as a helper, communicated with the Chinese brothers with a try attitude after consciously undertaking the Ideal City. It was also based on mutual trust in the previous cooperation and was recognized by the other party. Houhai culture also had this self-made experience.

"At the beginning, we also hoped to make it a benchmark for industry dramas."

So when director Liu Jin mentioned that he wanted to try to replace the traditional green screen shooting with LED special effects screen, the production team of Houhai also seriously considered the possibility of this challenge.

Fortunately, we have to rely on the relatively mature production system within Transmission Entertainment to make a strict cost calculation. Although the LED special effects screen itself has increased the budget, it has been placed in the whole production cycle, saving a lot of time for the crew to change the scene and set. From the past, the whole team moved the venue to just moving one LED special effects screen and the picture on the screen. At the same time, the actors have a picture reference when shooting, and the sense of substitution is better than that of green screen shooting, and the quality of special effects in the later period has also improved. It can be said that the quality control has been improved on the basis of controllable budget.

The experience gained from this new technology attempt can be applied to other projects in the future., especially costume dramas with large special effects.

The broadcast results were also expected. Douban scored 7.7, with a peak of 7.8, and has remained above 7.5 so far, ranking within the Top10 of China Audiovisual Big Data (official CVB) ratings for the whole year, and the long tail effect is remarkable. Douban has become one of the ceiling works of domestic industry dramas in recent years, and it has also become the first highlight moment to convey the road of entertainment self-control.

The resumption of the project is multi-stage and multi-dimensional. From the pre-script to the mid-production, to the late broadcast and even the long tail stage, whether the financial overrun, the performance of the broadcast volume and the public opinion feedback will be included.

It is true that in the production process of "Ideal City", the team had a little struggle, that is, as a popular TV series, should it be understood by more people of all walks of life or focus more on the industry itself? However, since the IP foundation is already very solid, we will simply make the industry the ultimate.

Zhao Wenzhu believes that,This is to think clearly about positioning and what to do before doing the project.The positioning of "Meng Detective Detective Case" is an absolute universal entertainment variety show, that is, it can tolerate the fluctuation of its word of mouth, and it has absolute advantages in terms of popularity and discussion volume; And "Ideal City" is a relatively threshold TV series, especially in the first few episodes, and its absolute stable reputation is its standard criterion.

Michelin Drama and McDonald’s Drama,

Two-line play from the perspective of to C

　

The different emphases of "Ideal City" and "Meng Detective Case" just represent the two "alternative" tracks laid out in the next content output, and they are also two types launched by Zhao Wenzhu based on the brand-new strategy of the company’s third upgrade: namely"Michelin drama"and"McDonald’s drama".

Compared with many film and television companies, they are positioned by the types of themes they are good at when they are incubating projects.Transmission of entertainment will more broadly classify all kinds of theme types into projects mainly aimed at audience or projects mainly aimed at creative mode:A quality word-of-mouth drama that is closer to the creator’s personal subjective idea and gives him creative space is "Michelin drama"; A pan-family drama that can maximize the number of viewers and can be developed on a large scale is called "McDonald’s drama".

"Of course, the core of every project must remain the same, whether it is Michelin or McDonald’s.Good content and characters are prerequisites.. "

This is especially good for companies that started with IP incubation, such as Delivery Entertainment, because it is possible to conduct targeted evaluation and differentiation from the IP source.

The first selection criterion is the story itself., you will definitely choose an IP that is different from most stories and has distinctive highlights. In this layer of screening, you will determine whether the story foundation and character setting are solid. If it is an overseas IP, you will confirm whether it is particularly suitable for China’s localized adaptation. These are the major premises.

The second selection criterion is the story type.Whether it can be hatched into a "McDonald’s drama" for national entertainment on a large scale; Or impress a group of the best directors and screenwriters with the story core, and add points to IP empowerment with their secondary processing, and finally complete a word-of-mouth quality "Michelin drama".

If the scope is narrowed down once more in the existing two-level screening criteria, it will be accurate to some stories with strong plot themes and some stories with emotional themes, and there will be a certain amount of stories that tend to be "other themes" of women’s strength.

Zhao Wenzhu bluntly said that the film and television winter has not passed, and when the market is cold, both project production and IP procurement will enter a cooling-off period, and blind price wars will no longer be fought. It is the current status quo to start from the IP source. Fortunately, after the continuous IP adaptation of delivery entertainment, more domestic and foreign IP platforms have included it as the first choice, which also means that delivery entertainment will be exposed to high-quality IP resources faster than most film and television companies.

Talking about how the relay entertainment, which has always focused on "all-round drama", will be laid out in variety, Zhao Wenzhu said,Different from the content diversity and target diversity of film and television dramas, variety itself, as a type of mass entertainment, will be positioned as more universal content and tend to be more happy for the whole family at the beginning of planning.

The existing "mystery", "Meng Exploration" and the amateur love variety "Like You, Me, too" are based on "family fun", which redistributes the different practices of being relatively partial to the public and small to the public in terms of guest selection and the theme that the selected guests can adapt to.

“In any case, what the audience likes to watch from the perspective of To C will always be our first priority.I hope that every project launched can get high marks in the professional evaluation department within the company, reaching a level that can be worthy of the audience’s IQ and EQ. "

Multi-link division of labor and cooperation,

Internal self-circulation of industrial chain

　

Why can the delivery entertainment achieve successive explosions in five years, and it is even expected to become the next "explosion manufacturing machine"?

"Different from some workshop-style productions of traditional domestic dramas, such as entrusting the budget to a production director, who will go to every link of the’ code plate’ saving process.Transmission entertainment has its own semi-industrial production process system.. "

Under the semi-industrial production process system, the complete production team will be the company’s own team, and the production progress of the project will be fully scheduled by the production management center, and collected and calculated by a computer system program of the production management system. In this system, the daily flow, budget and detailed rules of the project will be transparent, and the process cycle will also be transparent.

Why is it called "semi-industrialized" production process system? Zhao Wenzhu believes that the story from the source IP to the film and television drama project, in addition to following the inevitable creative laws, is rich in more elements of "moving people with emotion", and emotions will vary from person to person and from time to time. Therefore,From development to production, the combination of "manual+system" such as "strategic system+production process system" is more scientific and applicable at present.

Under the strategic system of delivering entertainment, the internal professional strategic analysis team will summarize and analyze the audience’s preferences on an annual basis, including different audiences covered by different themes, and make real-time corrections and adjustments. At the same time, the company’s internal evaluation team will make subjective evaluation for the stories in the copyright stage and the outline stage based on the strategies of "Michelin Drama" and "McDonald’s Drama", supplemented by objective systematic evaluation, and combine the projects with the most development potential to incubate.

"Of course, the delivery of entertainment is now a series of industrial chains of a certain scale, including producers’ teams, directors and screenwriters with fixed cooperation, and subsidiaries focusing on artists’ brokers.There are two standards for cooperation in different links. First of all, everyone’s ideas must be consistent, so that in the process of division of labor and cooperation in all links, it can be harmonious and smooth; The second is that we prefer to grow with young potential people."

At present, the delivery entertainment is based on Houhai culture, which mainly focuses on content production and IP development incubation, supplemented by two content production companies which are deeply bound to high-quality screenwriters and directors, two artist brokerage companies, namely Li Yitong and other artists, and Wenlan Culture, which is mainly based on YCY, and the delivery love entertainment MCN company, which is a joint venture with iQiyi, to form a complete internal self-circulation.

As for the production of Houhai culture, there is a system of China-Taiwan to complete production and publicity business. Further specifically, at the content production level, there are four producers who are responsible for the types of projects that they are good at.

Among them, the light and sweet pet drama Embrace koi fish "xianggong", which was just finished one month ago, the suspense criminal investigation drama "Black Soil is Silent", the 12-episode short drama "Locar’s Law" adapted from the hot Japanese drama "Unnatural Death", Xian Xia’s drama "Half the City with a Romantic Moon", the realistic drama "Never Live with Spring" and the amateur love network comprehensive "Like You" which will be launched this year.

Getting rid of workshop operation, clear structure and clear division of labor are the only way for every film and television company that reaches a certain scale to mature.

"In order to convey the current system collocation and rapid development rhythm of entertainment, it really needs some young and challenging teams to dare to try. It happens that our four producer teams all have such adventurous attributes. After trying, everyone really benefits a lot from the brand-new system."

This may be the instant innovation needed in the era of science and technology Internet. As Su Xiao, the hero of Ideal City, said, "Is it always right?" The entire film and television industry also needs more entertainment, such as the head company that constantly realizes self-evolution to lead everyone out of the cold winter and into the formal.

　　Zhongxin Jingwei Client May 23rd (Zhang Yunan) CPI data of 31 provinces in April 2019 have been released one after another, and hot topics such as "Garlic You Bite", "Cherry Freedom" and "Toona sinensis Freedom" have recently returned to the public’s field of vision. Under the strong siege of vegetable prices and fruit prices, what are the CPI performances of the provinces?

　　CPI in 16 provinces rose more than the whole country.

　　In April 2019, the national consumer price rose by 2.5% year-on-year, continuing to be in the "2 era". In food, the price of fresh vegetables is still at a high level, rising by 17.4% year-on-year, affecting the CPI increase by about 0.43%; Pork prices rose by 14.4%, an increase of 9.3% over the previous month, which affected the CPI increase by about 0.31%. Last autumn, the fruit harvest in the north was poor, and this year’s stock was insufficient. The price of fresh fruit rose by 11.9%, which affected the CPI increase by about 0.22%.

　　From the perspective of 31 provinces in China, according to the incomplete statistics of Sino-Singapore Jingwei client, the CPI of 16 provinces rose more than the whole country in April, with the highest increase in Tianjin, Hebei and Anhui, reaching 2.9%; Hunan and the national CPI rose flat, up 2.5% year-on-year; The increase in Beijing and Xinjiang was small, at 1.6%.

　　Don’t look at the classification, there are 13 provinces with a year-on-year increase in fresh fruits over the whole country, and Anhui has an increase of 30.9%, the largest increase; Only the fresh fruit in Ningxia rose by more than 20%, which was 20.4%; There are 18 provinces with an increase of over 10%, with a large number; Qinghai rose by 1.9%, with a small range.

　　In addition, there are 10 provinces where the year-on-year increase of fresh vegetables exceeds the national level; Chongqing and the national fresh vegetables rose at the same level, at 17.4%; There are three provinces with an increase of less than 10%.

　　On pork, from the provinces that have announced the increase, Anhui has the largest increase, reaching 24.7%; Followed by Sichuan, up 23.4%; The lowest is Guizhou, up 7.6%.

　　Is it really so difficult to achieve "fruit freedom"?

　　Following "Toona sinensis Freedom", "Garlic You Are Malicious" and "Cherry Freedom", "Fruit Freedom" has also been screened on the Internet recently, which has aroused heated discussions. In fact, after the Spring Festival, the news about the price increase of fruits is endless. It is even reported that the fruit price in Beijing Xinfadi wholesale market has generally increased by 78% compared with the same period of last year.

　　The Zhongxin Jingwei client combed the website data of the Ministry of Agriculture and Rural Affairs and found that the price of Fuji apple has been rising for 9 weeks in a row among the five fruits it focuses on monitoring. As of mid-May, the price of Fuji apple was 10.33 yuan/kg, up 60.7% year-on-year. In addition, the price of watermelon has been on the rise year-on-year. As of mid-May, the price of watermelon was 4.86 yuan/kg, up 29.7% year-on-year.

　　It is worth noting that the retail price of fruit is also "rising". According to the data of Hunan Provincial Department of Commerce, from May 15th to 21st, the number of seasonal fruits on the market decreased, the purchase price of producing areas increased, and the average retail price of fruits increased. The retail prices of six kinds of fruits monitored mainly increased by 3 and decreased by 3, and the overall average retail price increased by 0.28% from the previous month. Among them, the prices of grapes, apples and pears rose by 1.01%, 0.52% and 0.2% respectively.

　　According to the data of Zhejiang Provincial Department of Commerce, from May 6 to 12, the purchase and sale of the market dropped in the week after May 1, and the overall price rose slightly, with the price of fruits and eggs rising at the top. The wholesale market price of fruit rose by 1.7%, and the supermarket price rose by 3.7%. At present, there are many kinds of fruits in the market. The average price of cherries, loquats, cantaloupes and watermelons in other producing areas has increased due to the stacking of transportation costs in other places, low early adopters and high prices.

　　Is "fruit freedom" really hard to achieve? In response, Liu Aihua, spokesperson of the National Bureau of Statistics, responded on May 15th that the prices of fresh vegetables and fresh fruits are obviously affected by seasonal factors of extreme weather, and these seasonal short-term shocks are not sustainable, so the price increase of fresh vegetables and fresh fruits will not last at a high level.

　　Haitong futures also analyzed that the recent increase in fruit prices was attributed to the severe weather in the north and south fruit producing areas in 2018-2019. Therefore, in the gap period of the current fruit market, the summer melon fruits with large output have not been listed yet, the fruit stocks in the north have basically bottomed out last year, and the tropical fruits in the south are expected to reduce production. Under the influence of multiple factors, the fruit market price has been rising.

　　As for the worry that the "cherry freedom" of the screen is difficult to achieve and the ordinary "fruit freedom" is lost, some institutions think it is unnecessary anxiety. The price of fruit is determined by market supply and demand, and the price increase is a short-term phenomenon. With the adjustment of the market, the tide of fruit price increase may end.

　　Haitong futures said that in the short term, after June, summer fruits will be listed in large quantities. Although the production of litchi, longan and mango in the southern tropical fruit producing areas is expected to decrease, the output of mainstream fruits such as watermelon, cantaloupe and peach is expected to maintain the normal level in previous years, while the output of bananas and oranges is expected to increase slightly. Therefore, the overall supply of summer fruits is sufficient, and "fruit freedom" can still be expected.

　　CITIC Jiantou also analyzed that from the historical market, after experiencing a short-term price increase in the second quarter, fruit will gradually fall back and remain in a relatively stable range. This is mainly due to the production pressure caused by the interference of weather factors. After the price increase in the second quarter, it will be released, and the listing of new fruits in the later period will further stabilize the price. Therefore, fruit prices do not have the conditions for a sharp rise, but there will be a wave of rising prices in the short term.

　　Regarding the trend of CPI in the second quarter, Liu Aihua pointed out that there will be no sharp increase in CPI in the future, regardless of food, industrial consumer goods and services, and there is a solid foundation for stable prices. Everbright Securities believes that the year-on-year increase of CPI is expected to reach a high of 2.6% to 2.7% in the second quarter and this year, respectively, and the annual center may be 2.3%, the highest level in the past five years. (Zhongxin Jingwei APP)

"Happy E-Class" takes the form of live broadcast and video recording, providing parents with an online family education lecture hall, reducing parents’ worries about being busy with work and having no time to study, and providing online guidance by experts to help families set up air classes, create a good learning atmosphere and enhance the happiness of family education.

What if the child talks back and loses his temper?

Listen to He Laoshi!

Children’s behavior problems may not be serious, but if they are not handled properly, they will have a great impact on children’s physical and mental health and learning and growth.

Children always talk back and lose their temper easily. What should parents do?

In fact, when children talk back, most of them have emotions in their hearts, and even many emotions are intertwined, such as dissatisfaction, anger, injustice, irritability and so on. When talking back can’t solve the problem, or lead to greater pressure and blow, losing your temper is a manifestation of your child’s helplessness and inability to cope. Why do children have such emotions? In fact, nine times out of ten, parents provoked it.

Parents are mostly unconscious.

I didn’t realize it myself

Let’s look in the mirror first.

The first mirror: no letter mirror

Many children will vomit: "I promised to accompany me, but I always left me alone because of this and that." "I clearly agreed to let me go out to play, and I changed my mind just because I was not obedient and made him unhappy." "I originally agreed to buy me a gift, because I didn’t do well in the exam, it was ruined."

Mom and dad will also be very wronged: "We are not all for your own good, but also have to work and take care of the family. No matter how busy we are, we all want to squeeze some time for you. I really can’t help it."

"I promised you to go out to play and buy gifts not only to make you happy, but also to encourage you to work hard and make progress. I hope you can become a talent. You can’t do it. I can only warn you by not letting you go out to play and not buying gifts. I hope you can take a warning and encourage you to do better next time."

In fact, for children, what can motivate them to work hard is not gifts or play, but how important he is in your heart. What matters is your work friend, whether he listens or not, his grades or him. These are all things. We ignore people’s feelings for things. Children feel bad, and they can’t do things well.

What children need is the feeling of being valued. If they promise not to do so, they will arouse their emotions.

The second mirror: double standard mirror

Parents’ two sets of standards are spit out by children:

1. Parents watch mobile phones for work or relaxation, while children watch mobile phones for fun;

2. It is hard for parents to sleep at 12 o’clock, and children will not arrange time to sleep at 12 o’clock;

3. Parents are good for their children when they lose their temper, and children are not sensible when they lose their temper;

4. Take the advantages of other people’s children to benchmark the shortcomings of their own children;

5. When my brother loses his temper, my mother will coax him, and when I lose my temper, my mother will get angry.

The third mirror: haha mirror

Unrealistic expressions, such as: parents don’t understand the situation and children are misunderstood; Parents will criticize in a general and generalized way. If they are late twice, they will say: You are always late and don’t care about your study at all; Parents like to turn over old scores. What happened a few years ago has long been changed, and it will be brought out to talk about things.

The fourth mirror: the authoritative mirror

Parents are used to nagging, reasoning, and using authoritative methods. They don’t convince their children, or they don’t understand the reasons why their children don’t do or can’t do it. They just ask their children to obey blindly. If they are not convinced, they will want to express their ideas and talk back with emotion.

There are two extremes in blindly forcing children to change. One extreme is that there is a child in your family who is stubborn and doesn’t bow his head easily. A strong approach will arouse his greater emotions to confront you, and will also inspire his fighting spirit to think of more ways to fight with you. In the end, your attention is focused on defeating each other, ignoring the really important learning and growth. At the other extreme, parents have successfully suppressed their children, and your children have gradually become good children who dare not express, dare not say no, and have no ideas of their own, or have formed a mode of suppressing emotions and forbearing to please.

In either case, the problems may be magnified or even erupted when you are in adolescence or when you are faced with the high pressure of the college entrance examination. If you solve them at that time, the price you have to pay will be great, and even some effects will be irreversible.

Therefore, to solve the problem of children talking back and losing their temper from the root, both parents and children need to work together and change at the same time.

So how to change it?

Two magic weapons for you

Magic Weapon 1: Harmonious Trilogy (Parents)

Step 1: When the child talks back and loses his temper, mom and dad should keep calm.

If you can’t, you can meditate in your mind:

When a child loses his temper, he is actually only three years old. I am * * * years old. I am not as knowledgeable as a three-year-old child, and I don’t want to be three years old. I’ll talk to him when he calms down.

Step 2: Look at yourself with four mirrors. What provoked the child just now?

If we find ourselves falling into the situation of the first three mirrors, and our children are wronged, we need to sincerely apologize. If it’s the situation reflected in the fourth mirror [authoritative mirror], it’s obvious that the way of authoritative coercion doesn’t work for your child. We need to change the way and can’t confront the child head-on.

Step 3: Listen carefully to your child’s thoughts, express your expectations, find what you want together, and discuss with your child how to reach an agreement.

When the child is calm after the problem is solved. We need to have an after-the-fact talk with our children and express how you hope that in the future, when children are emotional and dissatisfied with you, they can talk in addition to talking back and losing their temper. If you do something inappropriate, ask your child to look in the mirror and express his thoughts and feelings directly, instead of talking back.

Magic weapon 2: can use four-step expression (children)

1. You just said …;

2. I feel very … (emotional);

3. Because … (Tell the truth reflected by the faithless mirror, the double-standard mirror, the haha mirror and the authoritative mirror);

I want to … (say what I think).

Of course, the next time a child uses the four-step expression, parents should not become angry from embarrassment. They need to take the initiative to enter the Harmony Trilogy, adjust their state, look at themselves in the mirror, and discuss with their children how to solve the current problems. Don’t forget to praise the children in this process! Because of his active expression, you can avoid misunderstanding and quarrel, and help you grow up by reminding you.

Mom and dad,

When children talk back,

Let’s not lose our temper,

Try to look in the four mirrors and find the problem.

Guide children to use four-step expressions.

When you find a problem, you have a chance to solve it.

Change takes time to accumulate,

Let’s take our time together.

He yanhong

Yiwu maisuihua family education guidance center tutor

Jane, quick and happy relationship tutor

National registered second-level psychological counselor

Adolescent mental growth tutor

Source | Yiwu Women

Original title: "Happy E Home Classroom | What should I do if my child talks back and loses his temper? 》

Read the original text

As many runners know, there are two kinds of running postures, namely, quick running and striding.

In fact, there is no difference between the two running methods. Runners can choose the running method that suits them according to their body shape and muscle strength.

This article will briefly analyze the characteristics and differences between the two for everyone.

First, the brisk running method

Trot refers to a running method that uses a smaller stride to speed up the pace frequency. This running method can not only reduce the up-and-down movement range of the body, ensure the stability of the running state, but also reduce the burden on the feet, which is suitable for practitioners who have no exercise habits.

There are several key points in brisk running:

Summary: The brisk running method can easily speed up or slow down the running pace by controlling the pace. When the exerciser wants to increase the speed, he will unconsciously increase the stride, which will increase the burden on his feet. Therefore, by speeding up the pace frequency, the running speed can be improved while minimizing the burden on his feet.

Second, the striding method

The striding method is different from the brisk running method. It is a kind of running method that can show vitality and be more ornamental by increasing the stride length to improve the speed.

It is reasonable to say that if we can speed up the pace frequency on the basis of increasing the stride, it will be the fastest running method, but the strode running method has a greater impact when landing, which requires runners to have corresponding muscle strength. Stride running is suitable for runners with good physical strength, strong muscle strength and long legs (higher height).

It is difficult for beginners to judge whether they have the muscle strength and physique needed for striding. Therefore, it is suggested to adopt brisk running first, and then gradually increase the stride to find the stride that suits them best.

The striding method has the following key points:

In short, determining the running method suitable for your body shape and muscle strength is helpful to achieve the goal of running the whole course or shorten the completion time.

China Economic Weekly-Economic News On December 8, the opening ceremony of the 6th CBSA Chinese Billiards World Championship in China Jiangxi Shangrao Yushan was staged in Yushan Sports Center Square.

Present at the opening ceremony were Jia Zhisheng, deputy director of the Mass Sports Department of the State Sports General Administration, Zhao Liping, vice chairman of China Billiards Association, Gan Liantong, vice chairman of China Billiards Association and Beijing Star Group, Yang Musheng, deputy director of Jiangxi Provincial Political Consultative Conference, Xiao Liqing, deputy secretary-general of Jiangxi Provincial Political Consultative Conference and full-time vice chairman of the Provincial Committee of Jiu San Society, Jin Ziwei, member and deputy director of Jiangxi Provincial Sports Bureau, Qiu Xiangjun, deputy secretary of CPC Shangrao Municipal Committee and mayor. Zhu Meiqing, Vice Mayor of Shangrao Municipal Government; Mao Zubin, Secretary General of Shangrao Municipal Government; Luo Laishui, Party Secretary and Director of Shangrao Sports Bureau; Zheng Guoliang, Secretary of Yushan County Committee of the Communist Party of China; Yu Honglei, Deputy Secretary of Yushan County Committee of the Communist Party of China; Gan Jialing, General Manager of Beijing Xingwei Sporting Goods Co., Ltd.; Batuga Osol, Minister of Sports and Culture of Mongolia; Narambata Joygawa, First Deputy Minister of Mongolia International Olympic Committee; Likit Intabang, Secretary General of Laos International Olympic Committee; and Kaihua and Jiangshan, Zhejiang Players from 41 countries and regions around the world, domestic first-line referees, nearly 100 mainstream media representatives and anchors also attended the opening ceremony.

As a billiards project with independent intellectual property rights in China, Chinese billiards became popular in China as soon as it came out in 1980s. In 2012, the Small Ball Sports Management Center of the State Sports General Administration and Star Brand jointly announced the name "Chinese billiards", and Chinese billiards was also recognized as a formal sport by the State Sports General Administration, and the sport began to get on the right track.

In 2015, the China Billiards Association initiated the CBSA Chinese Billiards World Championship, which accelerated the internationalization of Chinese billiards, made Chinese billiards gradually accepted by billiards players and fans all over the world, and spread the rules and skills of Chinese billiards around the world. Now, more and more countries and regions have begun to incorporate it into their own billiards system, and Chinese billiards has become an important part of the world billiards.

A total of 496 players from 41 countries and regions participated in this Chinese billiards World Championships, and the number of participating countries and participants reached a new high, making it the largest Chinese billiards competition in the world. The total prize money of the tournament is 10.43 million RMB, which is the highest in the world, including 3 million for the men’s team and 1 million for the women’s team. In the next eight days, billiards groups from all over the world will stage the battle of the peak of Chinese billiards and compete for the honor of world champion.

At the opening ceremony, Jia Zhisheng, deputy director of the Mass Sports Department of the State Sports General Administration, delivered a wonderful speech: "The Chinese Billiards World Championship is a benchmark and model for the development of high-quality events in Jiangxi Province, which will further promote the promotion of Chinese billiards in the world, further increase the positive impact on the economic and social development of Yushan and even Jiangxi, and make contributions to promoting friendly exchanges and exchanges between China and other countries in the world."

Zhao Liping, vice chairman of China Billiards Association, fully affirmed the significance of the Chinese Billiards World Championships: "The number of participating countries and the number of participants in the Chinese Billiards World Championships have reached a new high, which not only shows that more and more countries and regions like and participate in Chinese billiards, but more importantly, more and more countries and regions have recognized the regularity, professionalism and authority of the Chinese Billiards World Championships."

Gan Liantong, vice chairman of China Billiards Association and Beijing Xingpai Group, said: "The Chinese Billiards World Championships is not only a simple sports event, but also the achievements and honors of all athletes. It is a platform for billiards people all over the world to communicate and enhance their friendship, and it is also a platform to show the charm of Chinese billiards and Yushan."

Chinese billiards world championships have grown from scratch, and the governments of Jiangxi Province, Shangrao City and Yushan County have made great contributions. Zhu Meiqing, deputy mayor of Shangrao Municipal Government, said: "We will adhere to the concept of" running a good game and invigorating a city ",make full efforts to promote the deep integration of" sports+culture+tourism "with the help of competitions and the media, accelerate the building of Yushan into a world-class venue for billiards competitions, and let more billiards lovers enter Shangrao, enjoy life and experience happiness."

In recent years, Yushan has made every effort to build a county-level sports brand featuring billiards, successfully held five Chinese billiards world championships, four Chinese snooker world open tournaments and Chinese billiards international professional leagues, and implemented three major industrial projects, namely, "International Billiards Culture City, Star Billiards Industrial Park and Top Billiards Tournament", gradually stepping out of the characteristic road of high-quality development of county-level sports from resources to products, from products to events, from events to cultures, and from cultures to brands. Zheng Guoliang, secretary of the Yushan County Committee of the Communist Party of China, said: "We will adhere to the new development concept of openness and sharing, adhere to integrity and innovation, and strive to create a’ safe, comfortable and beautiful’ competition and living environment for each contestant, and strive to make this competition a passionate stage, enhance friendship and promote development, and make every effort to create China style, Jiangxi characteristics, Shangrao style and Yushan charm."

Chinese billiards world championships have been held for many years and have been supported by many international billiards organizations and national billiards associations. The vigorous development of Chinese billiards has become a powerful link between China and the world. Batuga Osol, Minister of Sports and Culture of Mongolia, said: "The Chinese Billiards World Championships is the highest level Chinese billiards competition in the world, and it will surely be a fierce and wonderful competitive feast. I am also looking forward to seeing the friendship and team spirit among the players and creating unforgettable moments on this stage. "

At the opening ceremony, there were also wonderful cultural performances, and the creative programs which blended Chinese and Western cultures reflected the internationalization of Chinese billiards and the unique charm of Yushan, a world famous billiards city.

Finally, the leaders jointly kicked off, and Qiu Xiangjun, deputy secretary of Shangrao Municipal Committee of the Communist Party of China and mayor, announced the official opening of the 6th Chinese Billiards World Championship.

(Vingo)