Since becoming a father, Deng Chao has become a "Baby Dazzler", sharing the joys and sorrows of his children on Weibo from time to time. On the 25th, Deng Chao exposed the warm chat records with his daughter through Weibo. Xiaohua missed her father so much that she cried because she couldn’t find her father when she was dreaming, and agreed with her father that she must call her in her dream, which was very warm.

Deng Chao posted the chat records with his daughter Xiaohua, and said: "4-year-old Xiaohua sister." From the chat records, Xiaohua missed her father so much that she couldn’t find it in her dreams, so she cried in a hurry, and no one answered the phone. Deng Chao replied that his father was at work and called his daughter after get off work. Xiaohua and her father agreed that his father must call her in her dream, which was very warm and happy.

After this Weibo was exposed, netizens watched and left messages saying: "Xiaohua is so cute! Warm heart little baby!" "Sister Xiaohua is really Dad’s little cotton-padded jacket, and a picture of super tears on the screen appeared in front of her eyes." "Four-year-old Sister Xiaohua can already express her miss for Dad very well!"

　　In order to better serve the industry with the resources and capabilities accumulated by Red Food, in 2024, Red Food Network officially launched the "Red Food Annual Gold Medal Enterprise Member", which will select high-quality catering enterprises and catering service partners to join together to create a high-quality ecological environment of information exchange and resource sharing.

　　The catering industry continues to thrive, and China’s catering industry is now entering a new development cycle.

　　The influx of many entrepreneurs, the accelerated expansion of strong catering enterprises, the rise and fall of price wars, the increasingly fierce market competition, the upstream and downstream synergy effect of the industrial chain has become more and more significant. In this new cycle, the reshuffle of the catering industry is accelerating, and a large number of catering enterprises and service providers are eliminated.

　　In October 2023, Hongjian.com, together with industry experts, scholars, high-quality enterprises and capital parties in the upstream and downstream of the industrial chain, launched the "China Catering Empower Plan", focusing on the five core sectors of communication empower, talent empower, supply chain empower, digital intelligence empower and capital empower to integrate high-quality resources in the catering industry.

　　Since the launch of the "China Catering Empower Program", it has received much attention and recognition. Against this background, Red Food Network has launched the "Red Food Annual Gold Medal Enterprise Member", which will select high-quality catering enterprises and catering service provider partners to join together to create a high-quality ecological environment of information exchange and resource sharing. In the future, we look forward to more peers joining, jointly promoting ecological synergy, building a stable catering market, and exploring the infinite value of the catering industry together.

　　01. Red Meal Annual Gold Medal Corporate Membership Service, Unlock 6 Exclusive Benefits

　　The "Red Meal Annual Gold Medal Enterprise Member" customized service is for the entire catering industry chain, providing members with 6 exclusive rights such as big data, content, and activities. By linking industrial ecological resources, we help corporate members enhance their influence.

　　Based on an in-depth understanding of the catering ecosystem, corporate members are currently divided into two categories according to catering service providers and catering enterprises, each with its own emphasis and consideration on product rights and interests.

　　02.5 core values, deeply accompanying the growth of corporate members

　　Insight into the development needs of enterprises, the five core values of "Red Food Annual Gold Medal Enterprise Member" fully help enterprises break through the situation.

　　Communication value: omni-channel, multi-form, multi-dimensional publicity to achieve high-frequency brand exposure

　　"Red Food Annual Gold Medal Enterprise Member" uses multimedia channels such as CCTV Catering Channel, Red Food Network, Red Food Think Tank, Red Food Franchise Selection, Red Kitchen Network, Catering Supply Chain Guide, and Catering Talent Account Matrix to help the brand achieve high-frequency exposure. The combination of national media and industry professional media communication accurately reaches target customers and effectively establishes the brand’s authoritative image.

Red Food Media Matrix and Entry Platform

　　Expert value: More than 100 experts in sub-sectors set up think tanks to deeply empower the comprehensive development of the industry

　　The "Red Meal Gold Medal Corporate Member of the Year" will have the opportunity to connect with expert resources in sub-sectors, and receive empowered guidance and support in strategic planning, communication, capital, etc., to help enterprises better meet market challenges.

Data Value: Unlock data, gain insights into trends, and stay one step ahead of business decisions

　　In recent years, the catering industry has kept pace with the times. Insight into trends and digital marketing reform are compulsory courses for every restaurant company today, and data analysis and comprehensive three-dimensional cognition can help restaurant companies take a step ahead in business decisions. "Red Meal Annual Gold Medal Enterprise Member" can enjoy multiple Red Meal big data accounts. With the help of multi-dimensional services such as data query, trend query, and report query provided by the Red Meal big data platform, enterprise decision-making and management can obtain more macroscopic and timely data support, providing effective reference for team decision-making.

　　Display value: recommended by the Talent Alliance, promoted online and offline, and enhanced brand influence in multiple dimensions

　　In the fiercely competitive market, how to stand out and demonstrate corporate value has become a major pain point in the industry. "Red Meal Annual Gold Medal Enterprise Member" will provide enterprises with multi-dimensional, high-frequency and strong-influence display opportunities.

　　For catering service providers, through the combination display of "offline booth + online talent recommendation", the brand’s communication volume is expanded. Offline display intuitively presents products and services, providing a real interactive experience and accurate user reach; online talent helps to improve the brand’s online exposure through personal influence and fan base.

　　For catering enterprises, the central media "Central Broadcasting Face to Face" column interviews to enhance the visibility and potential of the founder’s IP. By exporting the founder’s professional ability and value concept and other dry goods views, the high-quality content will be precipitated into brand equity, and the long-term influence of the brand will be enhanced. "Central Broadcasting Face to Face" is a catering industry elite dialogue column jointly produced by Red Food Network and Central Broadcasting Network Catering Channel. It invites well-known domestic catering entrepreneurs, investors and other industry leaders to share exciting industry trends and hot information. Since go LIVE in 2021, nearly 100 issues have been recorded, which has produced very positive significance for promoting the development of the catering industry.

　　Link value: thousands of industry summits, ecological co-creation conferences, high-end private sharing meetings, accurately link resources, and develop network connections

　　In a rapidly changing industry, building a wide network of contacts and resources is crucial to the success of enterprises. "Red Meal Gold Medal Corporate Member" provides a series of high-end and professional industry event participation places, providing enterprises with accurate resource links and the same circle expansion opportunities, helping enterprises to develop steadily and achieve a wider market layout.

　　As a catering industry service platform that has long been deeply involved in the catering industry and is committed to building a "content + data + activity" collaborative drive, Red Food has always been committed to "serving the upstream and downstream of the catering industry and assisting the upgrading of China’s catering industry" as its mission to help China’s catering industry achieve resource sharing and mutual assistance.

　　In the future, Red Food will continue to support the upstream and downstream of the catering industry and promote the stable development of the catering industry. At the same time, it is expected that more enterprises, platforms, institutions, capital parties, etc. will join the "China Catering Empower Program" to unite and build a healthy catering market, and promote the entire catering industry to explore farther boundaries and opportunities.

Hubei Daily full media reporter, Li Chaoxia

During the epidemic in 2020, community e-commerce emerged suddenly. For a while, "online order, contactless delivery, fixed-point self-pickup" has become a new model for many families to buy food. From fresh food to condiments to daily general merchandise, all kinds of group buying have followed. JD.com, Meituan, Pinduoduo and other Internet Tech Giants have entered the market, which has affected the current pattern and pattern of fresh consumption to a certain extent.

At present, while community group buying is still red, professional fresh food e-commerce represented by Missfresh and simple shopping is rapidly rising, traditional vegetable markets and life supermarkets are constantly being upgraded, and fresh sales formats of different business models meet different levels and different needs of consumers.

How is the development of community group buying? What are the advantages and disadvantages? How is the consumer experience? Recently, Hubei Daily full media reporters conducted a visit and investigation.

Shop owner "has several groups"

"Did the dishes you bought yesterday arrive?"

At 11 o’clock on April 14, Wuchang District Wuzhong Pearl Garden Community Xinminxin non-staple food store, a small space placed in a small variety of snacks, seasonings and other goods, yellow, blue and green on the ground in the storage basket piled up with all kinds of group buying goods.

The head of the group, Du Dongmei, sorted out the group buying goods that had just been delivered, and transferred the milk and other goods that needed to be stored at low temperature to the refrigerator. From time to time, community residents came to pick up the goods.

"At the same time, she is the head of five platforms including Jingxi, Hema and Meituan." Du Dongmei introduced that she and her husband are the head of the group while running the non-staple food store. Before the COVID-19 pandemic broke out in 2019, the husband and wife began to contact community group buying, and have now "held several groups".

Reporters visited and found that as community group buying blossomed everywhere, many shops such as Cainiao Post Station, convenience stores, community supermarkets, dry cleaners, etc. became community group buying self-pickup points while operating their main business. The goods bought by residents’ groups are mainly fresh, and the platform distributes and after-sales goods uniformly. The head of the group is responsible for collecting and distributing the goods.

"The head of the group needs a fixed place to place the goods to deal with the uncertainty of the weather, and the residents have different pickup times, so they need to keep an eye on it for a long time." Du Dongmei introduced that considering the cost, "shop + group buying self-pickup point" is the more common operating model at present.

"Buying more food is cheap, and the quality of the box horse is good." Du Dongmei and his wife have rich experience in community group buying. They believe that the main reasons why residents in this community choose group buying are two: there is no fresh supermarket in the community; group buying price is favorable.

According to reports, similar self-pickup points have a WeChat group of more than 100 people, and the staff or heads of each platform will release preferential information from time to time, and consumers will only consult the order logistics and after-sales situation.

"Don’t look at the dozens of orders on just one platform, but most of the transactions are only a few yuan or more than ten yuan." Du Dongmei said frankly that there are more and more heads of delegation now, and there are two in this community. The order volume is not as large as before, and the commission is getting lower and lower. "It’s really getting harder and harder to do. Once, the commission for an order of 50 yuan was only a few cents."

Radish and cabbage have their own loves

The reporter observed in Xinminxin non-staple food store that most of the people who came to pick up the goods in the morning were fathers and mothers-in-law in the community. Du Dongmei introduced that as the head of the team, she mainly serves young office workers and the elderly.

"It’s mainly cheap," Shi, a resident of the community, told reporters. She orders three to four times a week, and community group buying has become the main way for her and her wife to buy food.

For post-90s office worker Xiao Zhang, community group buying can save the time and labor cost of going to the farmers’ market or supermarket to buy vegetables, and it is cheaper than fresh food e-commerce. "Just move your finger to place an order and pick it up at the pick-up point when you get off work the next day."

When it comes to shopping, consumers’ needs are diverse and scattered. Young people care about convenience and time saving, while the elderly care more about freshness and low prices.

There is a basket of life supermarkets in Yuyuan Community, Chutian City, Wuchang District. Every afternoon, the vegetables are bought by the middle-aged and elderly groups in the community. Tingting, a clerk, said: "The store is also a community group buying self-pickup point for three e-commerce platforms. There are only three or four orders a day for many times. On the contrary, we often use group buying to supplement daily necessities such as seasonings because of discounts."

Unlike the elderly who buy food first and then decide on the menu, young people mostly decide on the menu first and then place targeted orders. Xiaojin, a post-95 consumer, said: "Every time I think about what to cook before buying ingredients, it is more suitable to place an order online."

Consumer demand is constantly being subdivided, with different requirements for different formats. Obviously, the development direction of fresh retail is mainly to clarify service segments.

The problem of preservation is unavoidable

Despite the huge differentiation in the way people buy food, personal preferences vary and preferences change from time to time, which also makes the community group buying market usher in a round of reshuffle.

Last year, food enjoyment, orange heart selection, ten Hui group and other brands have completely shut down related business, the rise of community group buying under the special background of epidemic prevention and control, continuous industry shock.

The reporter learned in the interview that while pursuing price concessions, people’s requirements for quality are increasing day by day. As a daily consumer product, fresh food is consumed with high frequency and fast consumption speed, but there are many links in the fresh supply chain, long chain and large loss, so it is difficult to avoid how to keep "fresh".

Many citizens believe that community groups buying orders can only be "accepted as ordered", unable to select and select goods on the spot, and the delivery time of goods cannot be standardized. Many fresh products cannot be maintained after delivery.

In addition, quality, service, and after-sales issues also pose pain points.

Consumer Xiao Wang reported that he had bought unripe cantaloupe and slightly moldy leafy vegetables, and also lost quick-frozen French fries. Because the goods were only "left" on the overhead floor of the negative first floor of the community every time, and he never met the head of the team, the after-sales problem was settled.

According to industry analysts, the consumption model of "reservation + self-pickup" is doomed to the disadvantage of community group buying in terms of shopping timeliness and experience. Its biggest strength is low price, which comes from the reduced loss rate in the distribution process and the subsidy of the platform. In order to enhance the stickiness of old users and grab new users, many platforms often launch ultra-low price panic buying activities. When low price becomes the main competitiveness of the platform, the price fluctuation of other channels will affect the sales volume of the platform, and the order profit is extremely low, and even the transit warehouse and logistics costs cannot be covered.

Relevant experts said that the platform should return to the essence of the retail industry, make every effort to build a fresh supply chain system, provide consumers with guaranteed and quality products; use data, capital, technology and other advantages to fully cooperate with the upstream manufacturers to improve the business chain operating efficiency; fully empower local suppliers and heads, differentiate the operation of regional community group buying business, and ensure the stable development of the regional market.

A few days ago, the car announced its sales results for July. It sold 18,225 units in July, an increase of 18.88% year-on-year. At this time when the epidemic is plagued and there is a "lack of core", its results are very prominent. 01 and 03 are its two best-selling cars, followed by the coupe SUV05, and then the 09 and 05 + two new cars will be listed this year.

Unconsciously, it seems to have become the only applauded and called the independent luxury brand, its brand cumulative sales have broken through 556,000, according to this trend, it seems that next year can clock in millions of sales.

The road to upward breakthrough for independent brands has always been full of hardships. On the one hand, it is necessary to be technically strong, and on the other hand, it also faces the extrusion of joint ventures and imported brands. How did it rise step by step? Let Kung Fu Auto take you a look.

(1) Powerful self, dimensionality reduction blow

In the past, the failure of self-owned brands to rise was often due to two reasons. Either "sail under false colors", such as hiring a foreign designer, adding a NAPPA leather seat, and adding a variety of fancy configurations, it is said that its high-end, its own mechanical quality is still the same. Users look good, but they will be exposed after buying it home for a while.

Or it is not grounded, the most typical is that they have tinkered with a system, which is indeed different from the existing products. But the sales volume cannot be sustained, the cost has gone up again, and the things built behind closed doors are not much better. In the end, the road can only be narrower and narrower.

The height of the product starts from the most essential part, but it is still "grounded" and closely related to the actual needs of users.

Taking 01 as an example, it is based on the CMA architecture jointly developed with it. It has defined three global standards of safety, reliability and quality from the infrastructure. At the same time, the powertrain, chassis and electronic and electrical are built as "new three parts". It has both high safety and high quality, but also has excellent performance.

The full range of Drive-E 2.0TD turbocharged engines are available in T4 and T5 power options, allowing users to choose what they need according to their performance and economic needs. The 8AT automatic transmission has smooth gearshifts and little frustration, allowing for strong power output in low gears and extreme fuel economy in high grades. It can also learn by itself according to driving habits and automatically adjust the timing of gear changes to adapt to various complex environments.

Coupled with professional chassis tuning and BorgWarner’s fifth-generation intelligent four-wheel drive system, it can combine handling and comfort, and can easily adapt to various road conditions.

In terms of mechanical quality, it is undoubtedly outstanding compared to other domestic high-end brands. And it is not "high and low". Taking the CMA architecture as an example, it realizes resource sharing and scale effect among the group’s brands. This not only reduces the cost of research and development, but also has more inventory, and manufacturers can better control product quality.

This is the advantage. To put it bluntly, it is a brand that relies on the group and uses money to make a living. But it is not in vain. Its success also feeds back to other brands in the group, so as to achieve a win-win situation, which is difficult for other car companies to imitate.

(3) Adhere to individuality and outstanding temperament

In addition to providing excellent mechanical quality and balanced product strength, it is actually a very personalized brand. It has both 01 and 03 relatively "orthodox" models, and will also launch some personalized models according to user requests. This approach is traditionally thankless, but it has a good role in promoting brand perception.

The most typical is the 02, which is officially defined as a coupe SUV. In fact, it is a very typical crossover, even more like a wide-bodied hatchback. Everyone knows that hatchback sales have not been very good in recent years, and even the sales of the "magic car" Golf have been declining.

But it was in this market situation that he still chose to launch 02, its goal is to meet the needs of different consumer groups. Although it is destined not to have a big market, it is definitely difficult for users who like to control excellent cars to refuse.

He even went to great lengths to create a special 02 Hatchback version for it, which is equivalent to the official sports modified version of the 02. It uses a more powerful power system, further reduces the height of the body, and adjusts the chassis more sporty, resulting in better handling performance.

Just this year, several users have asked Kung Fu Auto, 02 Hatchback and Golf GTI who is more worthy of choice. This is a kind of progress. Before, such a field was definitely blank for domestic cars.

In addition, the "real" coupe SUV05 (the 02 is actually a crossover) and the entry-level SUV06 were also launched. The market for these two cars is actually not large, but compared to their peers, their competitiveness is still very good.

This is what it insists on. It can be said that it is not a completely "market-oriented" brand. Its product layout is quite personalized, and sometimes it even makes people feel that it is "too hard" in some easily overlooked parts. But it is not a "market-oriented" approach. Instead, it has made it favored by the market and has become the most popular independent luxury brand. It can only be said that the painstaking efforts pay off. When you pay for the user, the user also cares about your good.

(3) The future can be expected to continue to break through

In the coming months, two more blockbuster models will be launched, namely the sporty SUV05 + and the mid-to-large luxury SUV09.

Let’s talk about the 05 + first, it will use a new version of the 2.0T high-power engine, with a maximum power of 195kW, which is further improved compared to the 187kW output power of the 03 +. The new car will be equipped with a complete set of sports kits on the basis of the existing 05, including wheel hubs, front and rear lips, side skirts, spoilers, and calipers. These are all redesigned, and the chassis will be further strengthened.

The new car will also have the original rear wing, which can better play the speed. At the same time, it will also be equipped with racing-grade ventilated brake discs, which have higher resistance to heat aging, and can stop in time while enjoying the speed.

Needless to say, this will be another product that earns word-of-mouth in advance. There is only one domestic brand that does these things.

The upcoming 09 will be the brand’s first 7-seater car and will also become the current flagship model. The new car will be based on the SPA architecture, which is considered to be the key to the rapid growth of the last decade. The whole series is equipped with a 2.0T + 48v light hybrid system as standard, providing strong performance and excellent NVH feel.

In addition, its luxury construction is also unparalleled. A large number of leather materials and fur materials are used in the car, and the luxury atmosphere is very prominent. High-end configurations such as bose audio and hud head-up display will also be added together. The rigid body is built, the intelligent safety configuration, and the workmanship materials in the car are all filled together.

It is generally believed that 09 will become a key to break through the 300,000 level.

(4) Kung Fu shooting

Compared with other independent luxury brands, the series of models has embarked on a new path. It has not only the kind materials and rich configuration that far exceed the joint venture brand, but also performs very well in terms of mechanical quality, which makes it always in a favorable position in the competition.

At the same time, the brand is also launching a variety of personalized models to meet the needs of different user groups, which further accelerates its reputation accumulation.

But it has to be said that its success is difficult to replicate. Even if it is now completely "branded", can other independent high-end brands learn from it?

　　China News Service client side Beijing, January 13 (reporter, Wu Tao) The seemingly stable mobile travel landscape has undergone frequent changes recently. Meituan has launched online car-hailing services in many places; Mobike has also launched shared car services; Didi has taken over the small blue car and announced that it will launch its own shared bicycle platform. What do these changes show? What changes will it bring to the industry and ordinary users?

　　Mobile travel melee: cross-border turf grab

　　After these changes, the reporter interviewed three companies separately. Didi said that the shared bicycle itself will bring convenience and benefits to users, and its layout does not conflict with the online car-hailing business, but the travel scenarios are different.

　　After launching the shared car business, Mobike said it aims to use its own technology to create a three-dimensional transportation model that integrates vehicles, piles, and networks, providing a one-stop solution to consumers’ multi-scenario travel needs from cycling, to driving, and then to cycling (ride-ride-ride).

　　Meituan commented that its mission is to let everyone "eat better and live better", and catering, entertainment and other businesses are closely linked to travel, and entering travel services happens to make the user experience more convenient.

　　For these changes, Li Yi, chief researcher of the Internet Research Center of the Shanghai Academy of Social Sciences, analyzed in an interview with China News Service reporters that only the takeaway business seems to be a bit far from the connection with mobile travel, but in fact, internationally, including Uber, online car-hailing companies have long started to do takeaway business.

　　"Meituan’s mentality of deploying online car-hailing may be’rather than being passively beaten, it is better to take the initiative to attack ‘, and this can also add’story’ to Meituan’s listing," Li Yi said.

　　According to public information, in 2015, Didi invested in food delivery platform Ele.me; Uber also launched food delivery business Eats in 2014, and they also have delivery service Uber Rush.

　　Li Yi analyzed that everyone originally thought that takeaway, online car-hailing, and shared bicycles would become industry oligarchs respectively, but these current changes show that once a platform economy is formed, it is very dreadful. Businesses have no boundaries and can cross borders at any time. Now it is takeaway, and it may also be express delivery in the future.

　　The money war is likely to strike again

　　This round of cross-border turf grabbing is menacing. It is reported that Meituan’s online car-hailing rate is 8% for drivers, which is more than double that of Didi, and there are rewards in some areas, such as zero for the first three months for the top 50,000 drivers in Beijing.

　　The reporter also noticed that whether it is due to competitive pressure, the established online car-hailing company Yidao has recently lowered the proportion of drivers, from the original 21% to 5%. However, the actual controller of Yidao and the founder of Taoyun Capital, Wen Xiaodong, said that this has nothing to do with Meituan’s commission reduction to 8%.

　　Not only online ride-hailing, but also in the field of shared bicycles, the platform war has always been in a state of "burning money". Various discounts and free riding activities continue; the monthly card model launched by Mobike and ofo is even more inexpensive, with a minimum of only 2 yuan for a monthly subscription.

　　In addition, why is it possible to restart the money-burning war in the field of mobile travel? During the investigation, the reporter found that the driver’s loyalty to the online car-hailing platform is not high. Some online car-hailing drivers told the China News Network reporter bluntly, "Naturally, which platform gives more money and which one goes."

　　"In this situation, the possibility of a money-burning war is very high." Li Yi analyzed that if Didi’s response is not sensitive enough, Meituan’s online car-hailing has the opportunity to become bigger; but if Didi responds, it needs to adjust the proportion of drivers. However, Li Yi also said that if Didi’s response is sensitive enough, it may be difficult for other platforms to compete with it in the field of online car-hailing.

　　Didi founder and CEO Cheng Wei also commented on Meituan’s online car-hailing platform. He said that there are 350 online car-hailing platforms in China, and there is only one more competitor. Didi has encountered too many competitors. Meituan is certainly not the weakest, but it may not be the strongest.

　　Users will enjoy more discounts for subsidized taxis and bicycles

　　What benefits can users get from corporate melee and mobile travel? Users who have experienced the 2014 online car-hailing subsidy war know that red envelopes that cost more than ten yuan are not a joke, and a taxi starting price is properly available. Once mobile travel once again triggers a money-burning war, red envelopes are naturally indispensable.

　　Li Yi said that for the majority of users, mobile travel chaos is definitely a good thing. If there is competition, the service will be better, and users may also receive competitive subsidies.

　　In addition, users will also have a better mobile travel experience. Imagine a shared bicycle deposit, a variety of shared bicycles can be ridden casually; the connection between shared bicycles, shared cars, and online car-hailing is not stuck, and 1 minute will not be wasted; your takeaway may be delivered by an online car-hailing, which is faster and more stable. What’s more, maybe you can eat takeaway in the car in the future.

　　These are not impossible. For example, Didi has launched a "one-click crayfish" service; its platform has also brought together functions such as special cars, express cars, ride-sharing, and shared bicycles. In the future, shared bicycles will also include a variety of shared bicycles, including ofo and small blue cars.

　　There are various indications that it is a high probability event that an APP can solve all things in the future. Mobike also said that in the future, users will be able to use Mobike shared cars without switching APPs to realize functions such as unlocking, returning cars, and paying orders. One APP can meet a variety of travel needs.

　　But here comes the problem again, it is also an APP that includes all mobile travel services. Do you choose Mobike, Meituan, or Didi? The battle between giants is still inevitable. (over)

　　Look at the goods in the WeChat group, place an order with the Mini Program, and move your fingers, and all kinds of fresh food and grain and oil products will be delivered to your home. In 2020, a sudden epidemic disrupted everyone’s pace of life. The online retail industry broke out, and community group buying unexpectedly became an important support for the lives of residents in the community. Meituan, Ali, JD.com, Pinduoduo and other giants have entered the scene. Recently, Qilu Evening News · Qilu One Point reporter walked into many communities in the provincial capital to understand the current situation of community group buying.

　　Yu Minxing, reporter of Qilu Evening News, Qilu Yidian

　　Daily 70-80 orders

　　The maximum daily turnover is more than 10,000 yuan

　　Near eleven o’clock in the evening, Ms. Zhou "poisoned late at night" in the WeChat group buying group, and the photos and small videos of spicy crayfish teased everyone’s appetite. "Ding Ding Ding" The mobile phone kept vibrating, and Ms. Zhou received another wave of orders before going to bed.

　　After nearly four years in the industry, Ms. Zhou has been sitting on two WeChat group buying groups of 500 people, becoming a well-known "head" of a residential community in Jinan Tianqiao District. "We started doing community group buying in 2017, and the users are basically the owners of the community." Ms. Zhou’s community group buying relies on her own express collection point. When the owners take the express, they take home the fresh food bought the day before, which is very convenient. "The customer source is relatively stable, and it is not so laborious to do. It is like opening another online supermarket. Everyone orders online and picks up the goods the next day. I am a pickup point here."

　　It is reported that there are thousands of households in Ms. Zhou’s community, and several like her do community group buying. "Basically, some mother-and-wife stores are doing it, and the user intersection is very large." Ms. Zhou said that the platforms of the heads of the group also cover each other, including Xingsheng Preferred, Shihui Tuan, you and me. "I will send products to the group for users to choose by themselves. Recently, another Meituan Preferred has been added, and the activity is relatively strong. It is very popular with everyone."　

　　The opening situation of each platform is also different, some open groups every day, and some open the next day. "Every time you open a group, you can make a few dozen orders, and as many as hundreds of orders. Each platform adds one plus, and the average is 70 or 80 orders a day." Ms Zhou said that because most of them are fresh, grain and oil products, the daily turnover fluctuates relatively large. "It can be as little as two or three thousand yuan, and more can exceed 10,000 yuan. Especially during the holidays, the number of fruit gift boxes is very large, and the daily turnover can reach about 13,000 yuan."

　　Commission 10% -15%

　　"Leader" has a considerable monthly income

　　The day after the opening of the group was the busiest time for Ms. Zhou, which was basically from morning to night. "Especially when you get off work, users go home and take the dishes back by the way. There are often long lines at the door of the store to pick up the goods."

　　Ms. Zhang, a working mother, is a member of the daily queue to pick up the goods. "When there is no food at home, I will visit the group buying group in the community to see what I want to buy, and it will be delivered to the community the next day. It is too convenient to visit the vegetable market and supermarket." In Ms. Zhang’s opinion, convenience is the main reason for choosing community group buying.

　　In addition to convenience, high quality and low price are also a major reason for community group buying. Ms. Zhou cited mangosteen, kiwi fruit, dragon fruit and other fruits on her platform as examples. Mangkhut, which sells for more than ten yuan a catty in the supermarket, costs only 8.9 yuan to buy on the platform. Xu Xiang’s kiwi platform costs 9.8 yuan for three catties, and the cheapest kiwi in the supermarket also costs five or six yuan a catty.

　　"The quality of fruits, vegetables and supermarkets is comparable or even fresher, and the price is still cheap, so users who have bought them will place orders again and again." Ms. Zhou said that word-of-mouth communication between community users is more reliable than any advertisement. After being recognized by users, everyone will pull real-world friends in to buy together.

　　Ms. Feng, the "post-90s" mother, has less than half a year to become the "head" of the community group buying. "My best friend recommended me to join, just to earn pocket money while taking care of children." Ms. Feng said that there are more than 200 people in her group, with daily sales of about 1,000 yuan. The platform gives a 10% commission, and it can also earn two or three thousand yuan a month.

　　With two groups of 500 people in her hands, Ms. Zhou’s monthly income will increase by one or two times. "There are many platforms, and the commission is basically between 10% and 15%." Ms. Zhou said that the monthly income is basically stable at about 7,000 to 8,000 yuan. "During the holidays, with the gift box, the monthly income is around 10,000 yuan."

　　After seizing the market

　　Doing a good job in product service is the key

　　Ms. Li, who has been the head of the group in Jinan Dianliu Community for more than 2 years, was recently invited by Meituan Preferred and also went online to become the head of Meituan Preferred.

　　"For the head of the group, you can send multiple platform products to the same group, and let users compare and judge for themselves before placing an order." Mr. Yuan, a promoter of Meituan Preferred, said that Meituan Preferred has developed more than 3,700 WeChat groups with more than 100 people in Jinan in a month and a half.

　　Unlike the "seed players" who developed from the grass-roots level of the industry like the Ten Hui Group, Meituan is preferably a key project of a hundred billion-level large enterprise, with strong financial support, and can be quickly opened nationwide at the beginning. "Next, relying on the Meituan APP, Meituan Preferred will be built into a new industrial line side by side with Meituan takeaway."

　　In Mr. Yuan’s opinion, Meituan Preferred is fundamentally different from Ten Hui Group. The two models are different. Ten Hui Group has small profits but quick turnover. It is mainly profitable and requires sales; Meituan market values the number of orders more and wants to do data.

　　However, Mr. Yuan admitted that as far as Jinan is concerned, the number of orders placed by the Ten Hui Group is currently unmatched by Meituan Preferred.

　　However, Meituan also has an advantage that the Ten Hui Group does not have, and that is the Meituan APP. "At present, Meituan Preferred has been connected with the Meituan APP, and everyone can place an order through the Meituan APP, which means that everyone who owns the Meituan APP may become Meituan Preferred users."

　　"Community group buying, starting from the head, but will finally supply the supply chain", in fact, for Meituan Preferred, Ten Hui Group, City Life and other community group buying platforms, how to do a good job in product services after seizing the market is the most critical part.

　　Hot money is pouring in, and the giants are following suit

　　Are community groups buying "True Fragrance"?

　　If you win fresh food, you will win the world. In recent years, various sales models in the fresh food industry have been frequently favored by capital giants. In 2020, community group buying, as a "pre-sale + self-pickup" sales model in the fresh food industry, became popular overnight and was selected by capital again under the influence of the epidemic.

　　According to Tianyancha data, according to incomplete statistics, this year our country’s community group buying and fresh food e-commerce fields have accumulated more than ten times of financing, amounting to tens of billions of yuan. Among them, Ten Hui Group has been invested three times this year and received a total of 249.70 million US dollars of financing; Tongcheng Life has received 200 million US dollars and tens of millions of US dollars of financing in June and July. According to LatePost, Missfresh’s latest round of financing of 495 million US dollars is the largest financing in the fresh home industry to date.

　　Hot money influx, giants follow, community group buying in the future?

　　"Community group buying adopts the model of’pre-sale + self-pickup ‘, and there is no turnover, no need for offline stores, and there is no high distribution fee for centralized self-pickup." Ms. Zhou, who has been working in community group buying for three or four years, is very optimistic about "community group buying". She said that the pre-sale method of community group buying can effectively reduce inventory, and the goods have been booked and sold before they arrive at the warehouse. The turnover efficiency is improved, and the product loss rate and distribution cost are low.

　　However, Mr. Zhao, an industry veteran, pointed out that the so-called sales-based production and production-based production are actually difficult to achieve. In addition, there is a general lack of standardization of domestic agricultural products, and direct production from the origin and base acquisition are mostly gimmicks. "Community group buying also requires multiple categories, which is difficult for most enterprises to achieve. Many still rely on the local primary wholesale market."

　　In addition, Mr. Zhao believes that how the platform can retain the head of the team and maintain the customer base is also a question worth exploring.

　　It is foreseeable that the competition for community groups buying resources is bound to intensify, and with the entry of Internet Tech Giants, there are more possibilities for this track.

Feature: Zhou Jie caught in the "car door crash"

> > > Enter the social channel

　　A passer-by inspects an unlicensed Mercedes-Benz at the scene of the incident. Three people were injured when an unlicensed Mercedes-Benz collided with a taxi on Gaobeidian North Road in Chaoyang District early yesterday morning. The injured and multiple witnesses said the driver of the Mercedes-Benz was actor Zhou Jie. Zhou Jie’s agent said it was "unclear". The relevant person in charge of the Beijing Municipal Traffic Administration confirmed yesterday that when the traffic police arrived at the scene, the driver of the accident had disappeared.

Yesterday, in the emergency room of Chaoyang Hospital, two injured passengers were waiting for treatment. Photo by reporter Wang Guibin

　　Three people were injured in a collision between an unlicensed Mercedes and a taxi on North Gaobeidian Road in Chaoyang District early yesterday morning. The driver, identified by the injured and multiple witnesses as the actor Zhou Jie, was "not clear", according to his agent. Traffic authorities are investigating but have not yet identified the driver.

　　Unlicensed Mercedes-Benz knocks over taxi

　　The intersection is located on the east side of Kangjiagou bus station, and there is no traffic light. "The crash sound is loud, and the speed of the car will definitely not slow down." At about 4:50 yesterday, a number of people were discussing at the scene. At this time, the injured have been taken to Chaoyang Hospital, and two traffic police are on the scene to investigate.

　　At the northeast corner of the intersection, the black R300 Mercedes-Benz topped the "Crescent Moon" taxi on a telephone pole, rolled over, the taxi body was squeezed and deformed, the front face of the Mercedes-Benz was damaged, and the airbag in the car ejected. The reporter saw that the Mercedes-Benz had no license plates on the front and rear.

　　At Chaoyang Hospital, Xiao Liu, 24, said she and a colleague, Xiao Wang, took a taxi home at 3:50 a.m. The taxi drove from north to south on Gaobeidian North Road and turned left at the intersection. "It will pass the intersection soon." Xiao Liu said that suddenly a black vehicle from the south rushed towards the taxi.

　　"I crawled out of the side windshield," Wang said, as the glass shattered and Liu was squeezed into the overturned car, unable to move. The driver was also trapped inside.

　　Doctors said Liu had broken ribs and ankles; Wang had three stitches in his ear and multiple cuts; and the taxi driver suffered head and lung injuries.

　　Zhou Jie was accused of being a Mercedes driver

　　The man driving the unlicensed Mercedes was Zhou Jie, an actor who appeared in television dramas like "Huanzhu Gege" and "Harbin at Night," according to the injured and multiple witnesses.

　　Mr. Sha and other witnesses said Mr. Zhou was alone in the Mercedes, "smelling of alcohol all over his body" and shouting "how did you drive? Why didn’t you look at the traffic lights?" "The police left the scene before they arrived."

　　The injured man, Wang, said he had seen Mr. Zhou and "could smell the alcohol on his body," but that he had not been rescued and had "been on the phone." Yesterday, Mr. Zhou’s manager, Wang Jiange, said he was "not sure."

　　Mr. Wang, the injured man, said that when police officers from the Shuangqiao Traffic Brigade asked him to take a statement, they revealed that they were also looking for Zhou Jie. Crescent Taxi Company said it learned from the traffic team that the owner of the accident was Zhou Jie. This claim was not confirmed by the traffic police.

　　Yesterday, the relevant person in charge of the municipal traffic management bureau confirmed the accident, but when the traffic police arrived at the scene, the driver of the accident had disappeared, so whether the driver of the accident was the actor Zhou Jie is still under investigation. At present, the accident has been classified as "hit and run".

　　– Analysis

　　getaway driver

　　Suspected Drunk Driving Penalty

　　Yesterday, the relevant person in charge of the Beijing Municipal Traffic Management Bureau analyzed that according to the "Road Traffic Law" and Beijing local regulations, in the accident, even if the taxi was at fault when the Mercedes-Benz collided with the taxi, the Mercedes-Benz driver would bear the main responsibility for the accident because the Mercedes-Benz driver escaped.

　　According to the law, those who escape after a major traffic accident constitute a crime and will be banned from driving for life. Unlike other cases, hit-and-run cases are not limited by the time limit for prosecution. The Criminal Code stipulates that hit-and-run can be punished with three to seven years in prison; if the escape causes the victim’s death, the sentence can be up to 15 years.

　　According to the grass-roots staff of traffic control, it is not difficult to crack the escape incident, but if the Mercedes-Benz driver did drink alcohol, then even if he is arrested, he is very likely to escape the punishment of drunk driving. "The law enforcement department must have a basis for punishment. The basis of the punishment for drunk driving is the alcohol content in the blood, but the alcohol content will decrease over time."

　　Reporter, Geng Xiaoyong, Wang Shu

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