Xinlang Technology Zhang Jun

　　At the end of 2013, Xiaomi started the eco-chain plan and set the goal of investing in 100 eco-chain enterprises within five years. As of June 30, the number of Xiaomi eco-chain enterprises has reached 89, which is getting closer and closer to Lei Jun’s goal.

　　In addition to the changes in numbers, Liu De, co-founder and vice president of Xiaomi Company and head of Xiaomi Eco-chain, told Sina Technology that the play of Xiaomi Eco-chain is also changing.

　　Take category as an example, from the initial category and field as the standard, to the current user group as the center. Therefore, the Xiaomi ecological chain has also expanded from the original mobile power supply, bracelets and other hardware products to consumer goods such as towels and electric toothbrushes. In the selection of enterprises, Xiaomi Eco-chain has invested in most startup companies before, and will also invest in medium-sized companies in the future. In addition, in the management of eco-chain enterprises, Xiaomi gradually gave up the practice of signing exclusive agreements, maintained moderate competition, and even let some enterprises that did not do well quit.

　　With the maturity of the style of play and system, the Xiaomi ecological chain, which originally grew up by relying on the Xiaomi brand dividend, has begun to bring irreplaceable value to Xiaomi in turn.

　　Taking Xiaomi’s offline channel Xiaomi Home as an example, Xiaomi Eco-chain provides it with a variety of products, which are combined into a single high-frequency shop through multiple low-frequency products, which is also the secret of Xiaomi Home’s high ping efficiency.

　　Recently, Lei Jun, chairman and CEO of Xiaomi, announced at the swearing-in meeting of mobile phone business that the shipment of Xiaomi mobile phones reached 23.16 million units in the second quarter of this year, and resumed rapid growth. Lei Jun also regards the competition for the international market as the third wave of China’s mobile phone industry after the rise of smart phones and the change of machines in the third-and fourth-tier markets.

　　In Liu De’s view, with the reappearance of the incremental effect of Xiaomi’s mobile phone, the Xiaomi ecological chain will usher in a new wave of dividends.

　　The secret of rise

　　Since the Xiaomi Eco-chain Plan was launched at the end of 2013, the companies under Xiaomi Eco-chain have expanded rapidly. In March 2016, this number was 55; In March of this year, the number increased to 77; As of June 30, Liu De revealed that the number of Xiaomi eco-chain enterprises has reached 89.

　　Although only more than 30 out of 89 companies have released their products, explosive products such as Xiaomi Mobile Power Supply and mi band have been born, with sales exceeding 10 million. As of March this year, among the 77 companies, there are 16 unicorn companies with annual sales exceeding 100 million yuan and 4 unicorn companies with a valuation exceeding 1 billion US dollars. In 2016, the revenue of Xiaomi Ecological Chain Company has exceeded 15 billion yuan.

　　Why can Xiaomi ecological chain rise? In Liu De’s view, the first is the strict standard of investment in Xiaomi ecological chain itself; The second is to enjoy the dividend of Xiaomi; The third is a good time.

　　Regarding whether a company deserves to be included in the ecological chain by Xiaomi, Liu De summed up the following principles:

　　1. Is it a big field or a big market, because the Xiaomi ecological chain model is bound to make some big markets;

　　2. Is there any shortage of products in this market? Only when there are pain points and shortages can you get a knife;

　　3. See if the products in this field can be iterated. If they can’t be iterated, the company can’t last;

　　4. Is it in line with Xiaomi’s user base? The closer it is to the user base, the better it will be;

　　5. Is the team strong in technology and a great knife?

　　6. Does the boss have the same values as Xiaomi, not making quick money and being a national enterprise?

　　It is on the premise of sharing common values that dozens of companies in the ecological chain can form an alliance and it is possible to jointly launch explosive products.

　　In addition to the explosive attributes of eco-chain enterprises and products themselves, Xiaomi bonus is the biggest external factor for the rise of Xiaomi eco-chain. Liu De regards millet as a hot stove, while the ecological chain uses the waste heat around it. Specifically, it is mainly the eco-chain companies that enjoy the dividends of Xiaomi in four aspects.

　　1. Xiaomi’s brand bonus, because there is a brand, it is easy to expand the category.

　　2, Xiaomi’s user base dividend, Xiaomi has more than 200 million users, many of whom are science and engineering men. What these users need is what Xiaomi wants to do.

　　3. Channel dividends, especially Xiaomi’s online sales ability and the whole network sales ability, now have the offline sales ability of Xiaomi House, including the ability of Mijia to have a new platform.

　　4. With the growth of Xiaomi’s overseas business, overseas business should increase by 200% or even 300% this year, so opening mobile phones overseas first will open the dividend of overseas markets in the ecological chain.

　　With the explosion attribute and Xiaomi bonus, Liu De told Sina Technology that the explosion of products still needs an industrial node.

　　He took Xiaomi mobile power supply as an example. In 2013, the global sales of notebook computers declined. Xiaomi judged that there must be a lot of surplus of 18650 batteries that are most commonly used in notebook computers, so Xiaomi mobile power supply decisively adopted 18650 batteries, which not only had high performance and mature technology, but also had a relatively low price at that time, which made Xiaomi mobile power supply win the market with high quality and low price.

　　"Including our mi band, Americans have been promoting this for ten years, and suddenly one day it is about to break out, and we will enter the market." Liu De said.

　　Play reform

　　After Xiaomi’s ecological chain gradually grew, Liu De said that he was often asked, "Xiaomi has invested in so many categories. Where is your boundary?" The problem. In fact, when the products sold by Xiaomi cover air purifiers, rice cookers, even towels and electric toothbrushes, Xiaomi users, media and netizens can’t sit still. How did Xiaomi change from a mobile phone company to a "department store"?

　　Faced with all kinds of doubts, Xiaomi shouted the goal of being a "MUJI in science and technology", and officially launched the Mijia brand in March 2016 to specifically carry eco-chain products.

　　With the Mijia brand, Xiaomi will not generalize the Xiaomi brand when launching eco-chain products, but will have a more accurate smart home brand. At the same time, on the basis of Mijia brand, the Xiaomi ecological chain will be smoother when products such as sweeping robots and laser tv are launched, and users will feel reasonable and not so exclusive.

　　Liu De took Mijia Youpin launched by Mijia as an example. At first, when Mijia Youpin sold towels, users were cursing. "Everyone thinks how Xiaomi sells towels. Are you still a technology company?" Some time ago, Mijia had products and even started selling underwear. At first, I was afraid of being scolded, but as a result, the users didn’t scold again this time. "Many users have accepted it. We started selling tea two days ago, and they can accept it." Liu De said.

　　In addition to brand independence, Xiaomi’s investment ideas are also being adjusted.

　　Xiaomi ecological chain was originally laid out by fields, such as smart white electricity, personal transportation, toys and so on. Now it is divided by user groups, that is, investing around Xiaomi user groups. "When we pay attention to the user base, we will provide services and products for him around the core user base of 224 million Xiaomi. You will find that it doesn’t matter whether we consider the boundary. As long as he needs it, we will do it early, if he strongly needs it, we will do it early, close to the mobile phone, and late from the mobile phone. "Liu De told Sina Technology.

　　Correspondingly, in terms of specific categories, the Xiaomi ecological chain used to be more about technology, 3C and household appliances, but now it has begun to pay attention to some fast-moving consumer goods and daily necessities. "It is getting farther and farther away from mobile phones, and the layout circle is getting bigger and bigger."

　　Now the Xiaomi ecological chain has also changed in enterprise selection and enterprise management.

　　At first, Xiaomi paid more attention to the start-up team, thinking that they were flexible and easier to adjust the team, with less investment in products and less risk. Now, Liu De believes that Xiaomi has invested in 80 or 90 companies, and the basic plate is already very good. Therefore, when looking for a company, he will start to pay attention to medium-sized companies, even invisible champions in some fields, and companies with first-Mover advantage.

　　In the management of eco-chain enterprises, Xiaomi will sign an exclusive agreement with the invested enterprises in the first two years of investment, and one investor in each field will promise not to invest in the second one within two years. "Two years later, the exclusive agreement period ended, and then there was no exclusive agreement, because we found that the exclusive agreement had the advantages of concentrating on fighting a big battle, but it also had some disadvantages. Once there is exclusivity, it will affect the competition of this company. " Liu De reflected.

　　For example, he said that Xiaomi had given the field of driving recorder to an eco-chain company before, but this company did not come out with products for two years, which led to Xiaomi not entering the field of driving recorder for two years. "This opportunity is too great. In Xiaomi’s business system, I want to be a driving recorder, and I will get great benefits if I go public early. Therefore, this form gives various eco-chain companies the feeling of starting to delimit the site. Our management is becoming more and more mature, and the companies that invest later will not plan the site, or maintain a certain degree of competition, otherwise we will encounter great competition outside the ecological chain system. "

　　In addition, even if an eco-chain enterprise is invested by Xiaomi, it will not sit back and relax completely. Liu De revealed to Sina Technology that at present, two companies have been eliminated by the ecological chain system, one is a pet tracker, and the other is a maternal and child air purifier. "We told him not to do this. There is no such market segment. He firmly believes that there is such a market, but there is actually no such market." Liu De said that in the end, these two enterprises were eliminated.

　　Borrow from Xiaomi

　　While achieving rapid growth with the help of Xiaomi dividend, Xiaomi ecological chain is also of great significance to Xiaomi.

　　After Xiaomi reached the top of domestic smartphone shipments in 2014, Xiaomi failed to complete the shipment target of 80 million units in 2015. Lei Jun bluntly said that it was not OK, and said that 2016 would be happy. Then in 2016, IDC data said that Xiaomi only sold 41.5 million mobile phones in the whole year, plunging 36% year-on-year.

　　In the difficult two years of Xiaomi, Liu De believes that the value of Xiaomi’s ecological chain is crucial.

　　"The first is to maintain the activity. While making up lessons, we are consolidating, adjusting the team and adjusting the products, while maintaining the activity. The second is to keep the heat. We constantly have new products that can keep the heat of the market and the heat of the media. " Liu De said.

　　The greater value is to take the opportunity to lay out new areas, such as the Internet of Things. According to the data released by Liu De at the annual conference of Mijia in 2017, as of May 31 this year, the total number of networked devices based on Xiaomi MIOT platform has exceeded 60 million, which has gradually spread all over the world in terms of geographical distribution, and the Xiaomi ecological chain has become the largest intelligent hardware platform in the world.

　　Another function of Xiaomi ecological chain exceeds Liu De’s expectation, that is, the expansion of user groups.

　　At the end of 2015, half of the Xiaomi ecological chain was Xiaomi users.Users and non-Xiaomi Android users each account for a quarter. By 2016, the proportion of Xiaomi users has dropped to one third, and the proportion of Apple users and non-Xiaomi Android users has also risen to one third. "This year, I think that non-Xiaomi Android users and Apple users will further increase, which shows that the products of Xiaomi Eco-chain are slowly beginning to exceed Xiaomi’s original user system, and more and more Apple users and more non-Xiaomi users come to use our products." Liu De said that Xiaomi’s eco-chain products have played a role in expanding the user base and developing new users for Xiaomi.

　　At the same time, Liu De said that as a Xiaomi ecological chain that used to rely on Xiaomi mobile phone dividends, it is time to help Xiaomi mobile phones.

　　In the two years when Xiaomi’s mobile phone encountered Waterloo, it was also the two years of the rise of offline channels. Lei Jun, who led Xiaomi to make up the offline channel, shouted the goal of opening 1,000 Xiaomi homes in three years, and the support of ecological chain is indispensable to opening and maintaining 1,000 Xiaomi homes.

　　In Liu De’s view, Xiaomi has completed Xiaomi’s product portfolio through the layout of the ecological chain in recent years. Combining multiple low-frequency products into a shop with high-frequency purchases is also the secret of Xiaomi’s home to achieve high ping efficiency.

　　Recently, Lei Jun announced that the shipment of Xiaomi mobile phone reached a record high in the second quarter of this year. With the expansion of Xiaomi’s offline channels and overseas markets, the mutual borrowing effect between Xiaomi’s mobile phone and Xiaomi’s ecological chain will be further revealed.

In this era of pursuing quality and detail, a high-quality men’s belt can not only enhance the texture of the overall shape, but also show personal taste. Today, what we want to talk about is such an eye-catching handmade belt-single-layer cowhide, cut in the whole, with a thickness of 5-5.5 mm, and three colors to choose from, which can be perfectly controlled in both business and leisure occasions.

From materials to craftsmanship, every detail reveals the craftsman spirit.

First of all, let’s talk about the material of this belt. Single-layer cowhide is used, which is not only durable and wear-resistant, but also presents a more natural and beautiful color change over time, just like recording the owner’s story. More importantly, it is made by cutting the whole piece, which means that each belt is unique and has no stitching marks, ensuring its structural firmness and aesthetics.

Secondly, in terms of thickness, this belt has reached a surprising 5-5.5 mm. This value is neither too heavy and clumsy, nor too thin to lose its due support. Just the right thickness makes the wearer feel comfortable under any circumstances, but also shows a low-key but luxurious atmosphere.

Three colors to meet different styles.

In order to let every consumer find the one that suits him best, the designer specially provides three classic colors to choose from: black, brown and dark blue. Whether you prefer a steady and restrained business style or a casual dress, there is always one that can perfectly match your daily wear.

It is not only an accessory, but also a carrier to convey emotions.

Of course, in addition to the advantages mentioned above, the most touching part of this handmade belt may be the emotional value behind it. As a gift for male friends or relatives around you, it is undoubtedly a very intimate and meaningful choice. Especially on the occasion of the upcoming Mid-Autumn Festival, giving this small object full of heart to others is sure to make the recipient feel the warmth from the bottom of my heart.

In short, whether from the practical point of view, or simply for the pursuit of fashion trends, this man’s handmade belt is definitely worth having. It is not only a simple accessory, but also a beautiful declaration about life attitude and aesthetic pursuit.

Editor in charge:

　　CCTV News:On December 29th, the seminar on "Protecting the Liberation of the West" was held in Beijing. This series of films is not only loved by young netizens, but also received rave reviews from leaders of relevant authorities and experts and scholars in the field of communication. How to create a film? What difficulties did you encounter in the filming process? At the seminar, the creative team answered relevant questions. "The project starts from politics and the operation starts from the market." Guarding the Liberation of the West, with a kind of subversive innovation, has brightened the police propaganda in the new era, and recorded a warmer never to lose in a panoramic view. It shows the hard work and no regrets of local public security in safeguarding fairness and justice, maintaining social stability and ensuring the people to live and work in peace and contentment, and shows a good image of the public security team.

　　Planning and positioning, highlighting the new, true and warm

　　In February 2019, Changsha Municipal Public Security Bureau, Zhongguang Tianze Media Co., Ltd. and Changsha TV Political and Legal Channel began to plan and plan to jointly launch a documentary police program. Through more than three months of continuous discussion and deepening creativity, the two sides reached an agreement on the program form, core content, production method and broadcast platform.

　　First, the positioning of the program form highlights "new" and opens a precedent in China.Different from the previous "high-ranking" police propaganda, the program was positioned at the beginning of its conception to show a more grounded and humane image of the people’s police with a "small incision". The presentation form of the program made a bold breakthrough on the basis of traditional news documentaries, and incorporated a large number of variety elements, which was the first in China.

　　Second, the location of the shooting content highlights the "truth" and adopts real-life recording.The main shooting location of the program will be determined as the most famous punching place in Changsha, online celebrity — — Jiefang West Road, where shops gather, entertainment venues abound, and crowds surge day and night, is the most prosperous area in Changsha and even in Hunan. The program shows the daily work of the police in Pozi Street Police Station of Tianxin Branch of Changsha Public Security Bureau. No actors are invited, no scripts are set, no lines are written, no rehearsals are conducted, and the content is carefully selected on the basis of massive materials, and then post-editing. In the choice of core content, we don’t pursue thrilling confrontation between police and robbers, but focus on the mediation of disputes in scenes; We don’t pursue the investigation of major cases with twists and turns, but focus on the short and ordinary police in parents again and again.

　　Third, the orientation of the ideological core highlights "warmth" and touches the depths of the soul.In the ideological core, the program highlights "depicting human warmth and coldness with real stories, interpreting life with documentary means, and conveying humanistic care with empathy effect". The image of the public security police portrayed is not a serious and rigid law enforcement machine, but a flesh-and-blood and reasonable guardian of peace, which makes the image of the people’s police who are responsible, rational and more humane jump through the network and be accepted by the audience, especially young netizens.

　　The material has reached more than 30,000 hours, and the public security on-the-job civilian auxiliary police have appeared in the true colors.

　　After more than three months of intense planning and preparation, on May 9, 2019, "Guarding the Liberation West" held a launching ceremony at the Pozi Street Police Station, officially launching the filming of the program.

　　The creative team set up a studio in Pozi Street Police Station, carefully selected the backbone forces with rich experience in political and legal police programs as producers and general directors, set up a filming team of more than 40 people to settle in the police station, and took turns to shoot with the police 24 hours a day, and installed 35 fixed-position surveillance, OSMO, drones and law enforcement recorders throughout the institute, shooting 776 police officers and collecting video materials for more than 33,700 hours. Strive to restore the most authentic police affairs from multiple angles and in all directions, and boldly draw lessons from the narrative expression and special effects packaging of international excellent police programs when editing, which enhances the appreciation and artistry of the programs.

　　The Political Department of Changsha Public Security Bureau participated in the whole process of program planning, directing and film review, and at the same time integrated the overall police resources to serve the shooting work — — All police officers of Pozi Street Police Station of Tianxin Public Security Bureau participated in the filming. According to the actual requirements and the needs of the program, a number of police officers from the city’s public security organs, such as criminal police, public security police, special police, patrol police, traffic police, marine police and anti-drug police, participated in the filming. More than 300 people participated in the filming, more than 30 police cars and more than 2,100 pieces of police equipment. All the civilian auxiliary police officers in the program appeared in Changsha Public Security Service.

　　The "phenomenal" masterpiece police station became the punching place in online celebrity.

　　After the program was broadcast on September 14th, it quickly became popular, and gained favorable comments from online and offline users, especially young netizens. It became a "phenomenal" masterpiece with screen-grabbing, drama-chasing and rave reviews.

　　First, the hit was like fire, and the program ratings soared.At present, the film has been played more than 37 million times in bilibili, with more than 605,000 barrage comments and more than 794,000 people following the drama. The rating in the station is 9.8, ranking first in the documentary channel of bilibili. In Douban, which is praised by netizens as a word-of-mouth weather vane, the program is also well received, from the initial high opening of 8.3 points to 8.6 points, ranking third in the domestic word-of-mouth variety list.

　　Second, it received rave reviews and was unanimously praised by all sectors of society.Since its launch, the relevant information content of the program has been forwarded by more than 100 media platforms across the country, and related short video content has sprung up on video websites such as Weibo, Tik Tok, Aauto Quicker and Tencent. The reading volume of Weibo Topic # Defending the Liberation West # and the short video playback volume of vibrato have both exceeded 10 million. The program has been unanimously affirmed by leaders at all levels and widely praised by all walks of life. The mainstream media, party and government organizations such as the Central Political and Legal Committee An Jian, Legal Daily, People’s Public Security Daily, Guangming. com, Sina, Tencent, Radio and Television, and entertainment have spontaneously commented and recommended from Media V, and many tweets have quickly gained 100,000+readings. For example, when "An Jian of the Central Political and Legal Committee" introduced this program, he said, "Use ‘ Not serious ’ The way to record the daily work of public security is easier for the public to like. "China Youth Network commented that" the personal image behind the police uniform and the police image in the new era are truly and comprehensively displayed "; Guangming. com commented that "Guarding the Liberation West has given the audience a new understanding of the police profession and resonated through its younger production concepts, techniques and feelings."

　　Third, it is typical as a flag, and it is positively motivated.Not only did it arouse a strong response from all walks of life, but "Guarding the Liberation of the West" also caused a heated discussion in the police camp and produced a good positive demonstration effect. Through the original ecological record, the police handled the case, so that the police involved in the filming used to enforce the law under the camera, which forced the law enforcement norms, enhanced the credibility of law enforcement and improved the satisfaction of the masses; With the popularity of the program, Pozi Street Police Station has become a punching place in online celebrity. Every day, several waves of netizens go to the gate of the police station to take photos and punch cards. Several "online celebrity" civilian auxiliary police officers created by the program are more familiar and recognized by the people in the jurisdiction. They also won more understanding and support from the masses when they were on duty. The program also makes the families of the police have a more intuitive feeling of the busy and hard work of the grassroots police, so that they can better understand and support the public security work undertaken by their relatives, and further enhance the professional honor and sense of belonging of the civilian auxiliary police. Nowadays, this positive incentive effect is becoming more and more obvious, and it is radiating from Pozi Street Police Station to Changsha Public Security Police.

　　Dig deep into subversion, reshape non-mainstream and express mainstream values

　　As an important branch of public security propaganda, movies and TV works on police themes have emerged in an endless stream in recent years. As a documentary with no flow stars and original ecology recording the daily work of police, Guarding the Liberation of the West has been able to break through the tight encirclement, gaining a win-win situation in ratings and word of mouth, and also bringing enlightenment and thinking for how to tell never to lose well in the new era.

　　The deep excavation of the police theme has subverted the image of the people’s police in the new era.From helping the octogenarian unlock the lock at four o’clock in the morning to insisting on discouraging young men who want to commit suicide for five hours, from mediating emotional disputes between young couples to helping the lost children find their parents at the fireworks party, from a bowl of "longevity noodles" sent by the police for their birthday colleagues to a video call with their wives when the police didn’t come home for three days on duty … … A case (event) close to life, with scenes of fireworks, truly restored the daily work of the police at the grassroots police station, allowing the audience to intuitively feel the day and night guards of the police who don’t fight, and also let everyone see the true heroes in ordinary life. The image of public security police created by the program is not only a righteous incarnation with a strong sense of responsibility and excellent professional ability, but also an ordinary person with flesh and blood, affection and righteousness. It is these that refresh the public’s cognition of the police, narrow the distance between netizens and the public security, give the fairness and justice represented by the people’s police a real sense of landing, and become a weapon of the program.

　　The accurate positioning of differentiated communication conveys the mainstream values with non-mainstream expressions.Doing a meaningful program that young people like is the original intention of the program "Protecting the Liberation of the West". The program abandons the mainstream expression of traditional police themes, such as blood, bravery and hardness, but chooses to capture the hearts of young netizens with real shots, online language, funny plots, second-dimensional packaging and variety editing, and "grounding gas", "close distance", "realism" and "positive energy" have become the universal evaluation and cognition of the program. The audience group of the premiere platform is consistent with the younger expression and audience positioning of the program, and the barrage is open and interactive, which allows the public to openly discuss law enforcement behavior and also expresses the concept of public security organs facing the public, civilized law enforcement and transparent law enforcement.

The well-known brand "fufuland" Hong Kong branch has suspended its sales and carried out a comprehensive cleaning due to the excessive coliform content of ice cream products. The Food and Environmental Hygiene Department launched an investigation and education, and asked the store to take improvement measures. The brand emphasizes food safety and actively cooperates with the investigation to ensure the health of consumers.

Fufuland, a famous dessert brand in Hong Kong, has recently encountered some troubles. The food and environmental hygiene department of Hong Kong immediately requested to suspend the sale of all ice creams in this store and carry out thorough cleaning and disinfection because the detection found that the coliform content of its ice cream products exceeded the standard. For this situation, the brand side expressed great importance and has launched an internal review, promising to fully cooperate with the investigation by the regulatory authorities.

It is understood that the FEHD has strictly tested the ice cream samples of "fufuland" Hong Kong branch, and the results show that the coliforms and total bacterial content of some products exceed the legal standards. This not only worries consumers, but also brings great pressure to the company. Therefore, the brand immediately took action, not only suspended the sale of the problem products, but also carried out food safety and hygiene training for employees.

Food safety has always been the focus of consumers’ attention, especially for those dessert brands whose selling point is fresh and natural, such incidents are a big blow. In this incident, the swift response of FEHD and the positive response measures of "fufuland" show that all parties attach importance to consumer health. The brand not only stopped selling the problem products, but also entrusted a third party to test the raw materials and products, further demonstrating its determination to solve the problem. However, it also reminds other food enterprises that they must strictly control every link of production and sales to ensure food safety. In addition, consumers should be alert when choosing food and choose trusted brands and products. I hope "fufuland" can take this opportunity to improve its food safety management system to regain the trust of consumers.

In fact, the fuel consumption or battery life of the same class models are not much different now, so the high configuration is often more attractive to consumers. The competition in the automobile market is still very fierce. What Xiaobian brings today is. Let’s take a look at it next.

Let’s take a look at the appearance of the dark blue G318. The design of the dark blue G318 front is relatively simple and very recognizable. The headlights are hard-core and full of visual impact. Coming to the side of the car body, the car uses solid lines, and the car body feels very capable. With large-sized thick-walled tires, it looks full of movement. Looking back, the rear of the car looks very cool, and the taillights look very fashionable and simple, very clean and refreshing.

Sitting in the car, the dark blue G318 interior is softer and has a good visual effect. The steering wheel of the car has a good design and a full and delicate grip. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive and looks elegant. Next, let Xiaobian introduce the dashboard and seats. The dashboard of this car presents a capable design style and the display effect is excellent. The seat wrapping is in place, which further improves the comfort of drivers and passengers.

This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality. If you go offline and actually experience it, it is estimated that there will be many new gains.

Nowadays, consumers pay more and more attention to space when buying a car, which is worth mentioning in terms of space performance. Come and see it quickly.

Let’s take a look at the appearance of Changan Auchan A600. The design of the front face of Changan Auchan A600 is quite atmospheric and unforgettable. Combined with the headlights with flamboyant personality, it has been upgraded to a certain level. The car is equipped with front fog lights, delayed closing and so on. Come to the side of the car, the car body size is 4475MM*1725MM*1685MM, the car uses soft lines, giving people a very full feeling, with large-sized thick-walled tires, giving people a very round and lovely feeling. In the design of the rear end, the rear end looks very simple, the taillight style is softer, and with the unique exhaust pipe, the overall look is very simple and generous.

In terms of interior, the interior of Changan Auchan A600 enhances the visual sense of youth, and the overall design atmosphere is still in place. The steering wheel design of the car is very stable, made of plastic material, giving people a good grip experience. Let’s take a look at the central control. The center console is made of plastic, which makes the interior design quite layered and looks very fashionable and simple. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a simple dashboard and the shape takes the sports route. The car uses fabric seats, which are wide and thick, and are basically enough for daily use.

Changan Auchan A600 is matched with a manual (MT) gearbox, with a maximum power of 79KW and a maximum torque of 145N.m, and its power performance is good.

Changan Auchan A600 trunk has a high space availability and excellent loading capacity, and the rear seats support the proportion down, so the space can be further expanded. At the same time, the car is equipped with anti-lock braking system (ABS), braking force distribution (EBD), front fog lamp main driver airbag and other safety configurations.

The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper. Xiao Bian suggests that your heart is not as good as action, so go to the 4S shop to talk about the discount.

At the Guangzhou Auto Show just past, Tengshi Z9, a "D-class technology luxury flagship sedan" owned by Tengshi Automobile, was officially launched. It launched five models, namely the easy three-way plug-in version and the easy three-way pure electric version. The official price is the same as that of Z9GT, ranging from 334,800 yuan to 414,800 yuan. Today, let’s take you offline and have a look. What’s the "Full Scene Rigid 56E" model like? # Tengshi Z9, the strong rival of traditional luxury car, is coming # # Technology reshapes Tengshi Z9 of luxury car #

On August 8, 2025 Lexus 08 EM-P was officially launched. Six new models were released and the body color of Chenxi blue was added, which brought more choices to users. The official guide price of the new car was 195,800 yuan-258,800 yuan, and the limited-time price for large users was 179,800 yuan before August 31. At the same time, Lectra also released version OTA1.6.0 of OTA, which brings a brand-new experience to users in terms of smart car experience.

As an annual redesigned model, the exterior design of the 2025 Lectra 08 EM-P continues the cash style, and the main change is the addition of the morning light blue body color to further interpret the independent aesthetics of the city with new colors.

In terms of interior, the 2025 Lectra 08 EM-P adopts a minimalist cockpit layout, and is equipped with Co pad equipment for the first time. The LYNK Flyme Auto 1.6.0 car system is newly upgraded, and the "sentry mode" and car washing mode are added to create an immersive first-class cockpit. In addition, the new car also added a mobile phone NFC key to unlock the new experience of "getting on the bus without feeling".

This OTA also upgraded the intelligent driving assistance capability of LEICK 08 EM-P. LEICK 08 is equipped with the intelligent driving computing platform of Yikatong Tianqiong Pro. The upgraded NOA function has been optimized for special weather perception such as rain and fog, identification of abnormal vehicles and obstacles, and tunnels and ramps. The intelligent driving experience is more accurate, reliable and efficient. At present, NOA function has been opened in 13 provinces and cities, and it is planned to achieve national coverage before the end of the year.

In terms of configuration, the 2025 Lectra 08 EM-P is equipped with a 12V power supply in the trunk to provide convenient power for small appliances such as vacuum cleaners, air pumps and notebook computers.

In terms of ride comfort, the 120-long-life Pro version adds the auxiliary driver’s leg rest and seat memory function, and the three Halo versions are upgraded to four seats with three-speed adjustable heating/ventilation/massage, which is the only SUV in the same class with four seats in the whole car.

In terms of power, the power configuration of the 2025 Lectra 08 EM-P is the same as that of the current model, and it is available in two-wheel drive and four-wheel drive versions. Among them, the predecessor version of the system has a comprehensive power of 280kW and a peak torque of 615 Nm. CLTC has two versions of pure battery life of 120km and 245km, with a fuel consumption of 6L/100km and a maximum battery life of 1400km；. The four-wheel drive version of the system has a comprehensive maximum power of 436kW, a peak torque of 905 Nm, a zero-speed acceleration of only 4.6 seconds, a CLTC battery life of 220km and a fuel consumption of 6L/100km.

The 2025 LECK 08 EM-P adds a Pro version with 245 long battery life, which makes the entire lineup of cars reach six models. While the new models provide long battery life, the rear row comfort configuration is streamlined compared with the original 245 long battery life Halo version, which provides more suitable products for personal car consumers who mainly use the front row.

It’s only one year since the launch of LECK 08 EM-P, and there are quite obvious OTA version iterative upgrades in the fields of intelligent driving and intelligent cockpit, bringing users a better and newer experience. The 2025 model has increased the number of sub-models, and the comfort and convenience configuration have also increased, which has brought more personalized choices to consumers. As a new energy SUV model full of personality, the configuration and functions of the 2025 LECK 08 EM-P have been improved, and the limited-time price is also more cost-effective.

1. How much does it cost to buy an electric car?

See what model you want to buy. For example, buy a M1EV, the original price is 169,800 yuan. After the subsidy, it is expected to be around 90,000 yuan. No matter what model, the subsidy is based on the size of the battery, with a maximum subsidy of 120,000 yuan.

2. Models and prices of new energy vehicles in Beijing

In the depreciation coefficient table, the depreciation of domestic passenger cars with less than 9 seats and non-commercial pure electric new energy vehicles is divided into 0 yuan to 100,000 yuan, 100,000 yuan to 200,000 yuan, and 200,000 yuan to 300,000 yuan. In the four tables, the depreciation of domestic passenger cars with less than 9 seats and non-commercial pure electric new energy vehicles is divided into 0-100,000 yuan and 100-200,000 yuan, and 200,000 yuan is charged according to the car price. ~ 300,000 yuan, four more than 300,000 yuan

3. How much is the pure electric vehicle in Beijing? How much is the cruising range now?

It’s true. The manufacturer says that the cruising range is 160-200 kilometers, but it’s estimated to be comparative. For example, driving at a high speed, more than 160 kilometers is definitely no problem. It wouldn’t be so high if the lights were on and the air conditioner was on. I bought a car like this. Driving on the third ring road, driving for more than 120 kilometers with air conditioning, the remaining power is 10%. if

4. How much is a pure electric car?

According to the current price of new energy vehicles, ranging from tens of thousands to millions, that is, in the choice of vehicles, according to the commuting situation every day, the personal budget should not exceed 110,000 yuan. I am talking about the current new energy vehicles. It is subsidized by the state and local governments. On average, the subsidy price of a new energy vehicle can basically reach about 780,000 yuan, or even higher. Matters needing attention because for individuals, the choice must be based on five elements, while small pure electric vehicles are mainly small pure electric vehicles. According to the current models, the price of the top matching with BYD (||) as a reference is about 150,000 yuan, plus the subsidized price, in fact, individuals need to pay less. Of course, if the price is too high, it is not easy to accept. After all, for vehicles, as long as the functions can keep up and the safety factor is there, it is enough for individuals. Enough to meet the daily driving needs. This is also a means of transportation, and there is not much pursuit. According to the current price of new energy vehicles, ranging from tens of thousands to millions of yuan, that is, the car selection is mainly based on daily commuting, and the personal budget does not exceed 100,000 yuan. Yes, I’m interested in new energy vehicles now. It is subsidized by the state and local governments. On average, the subsidy price of a new energy vehicle can basically reach about 780,000 yuan, or even higher. Matters needing attention because for individuals, the choice must be based on five elements, while small pure electric vehicles are mainly small pure electric vehicles. According to the current model, the price of the top matching with Yuanxin Energy as a reference is about 150,000, plus the subsidized price.In fact, relatively speaking, individuals need to pay less. Of course, if the price is too high, it is not easy to accept. After all, for vehicles, as long as the functions can keep up and the safety factor is there, it is enough for individuals. Enough to meet the daily driving needs. This is also a means of transportation, and there is not much pursuit.

5. Beijing subsidizes 120,000 to buy an electric car and 100,000 to buy one.

No, the subsidy of 120,000 yuan depends on the model and power of the battery. Basically, it is calculated at about 50% of the battery price. Won’t make you money. At present, the price of mainstream electric vehicles can enjoy subsidies of about 200,000 yuan: some are cheaper, I remember it is about 158,000 yuan, but the subsidies can be less than 120,000 yuan. The price of M1EV is 169,800 yuan. About 220 thousand yuan. So, do you know how much it costs to repair and maintain a hybrid car now? I won’t talk about BYD. Everyone who has used it knows that if you don’t want to explode … the others are (||), and the price is about 18w (I’ll give you the same Shanghai card, which is worth more than 7w, and I’ve cut it to 8, so I can transfer it). Hehe, I think too much. Electric cars are still very expensive. I don’t know if the cheap one you said can be licensed.

Why are No.6 and No.9 electric cars expensive?

No.9 electric vehicle is positioned as "smart", focusing on smart electric vehicles. Moreover, it avoids the current homogenization of electric vehicles, which are all independently developed, and the color of electric vehicle parts can be customized on the 9th. From this perspective, expensive is indeed expensive. Electric car brands are now divided into two factions, one is the traditional brand, and the other is the online celebrity brand represented by No.9. When it comes to No.9, the owner’s first reaction is "expensive". It is also an electric car. Why is the price of this brand so high? No.9 electric vehicle is positioned as "smart", focusing on smart electric vehicles. The overall average price of electric vehicles is more than 4000 yuan. In other words, consumption is directly oriented to white-collar workers, even if it is advertising, it must also face the users and establish contact with them directly. The appearance of No.9 has avoided the homogenization of electric vehicles. Independent research and development, color of electric vehicle parts can also be customized. From this point of view, it is indeed expensive.

In terms of configuration, the No.9 high-voltage platform power lithium battery claims to be able to help electric vehicles run farther and less prone to heat, but these are actually different opinions, and car owners have different opinions.

7. What is the price of e00, a new energy vehicle in Beijing?

Beijing new energy vehicle ec200 price. If it is this car, the guide price of the new car is 158,800. However, each city may have a discount on this basis. It is recommended to compare and verify the car in several local places. Once. If it’s just two o’clock and one line, it’s not the first car, it just means no problem. Few people really understand cars and various energy fuels. Battery charging and discharging, replacement, battery life and other issues. Any EFI gasoline engine can be equipped with intelligent vehicle dual-fuel control system, saving half of the fuel cost. Reliable, stable and feasible. The new energy vehicle EC200 is priced at 158,800 yuan in Beijing. However, each city may have a discount on this basis. It is recommended to compare and verify with several local dealers of this car. If it’s just two o’clock and one line, it’s not the first car, it just means no problem. Few people really understand cars and various energy fuels. Battery charging and discharging, replacement, battery life and other issues. Any EFI gasoline engine can be equipped with intelligent vehicle dual-fuel control system, saving half of the fuel cost. Reliable, stable and feasible.

8, the driving cost of electric vehicles is really higher than

Is the fuel vehicle low? From the outside, the driving cost of electric vehicles is lower than that of fuel vehicles, but from the hidden driving cost, the driving cost of electric vehicles is not as good as that of fuel vehicles, or even higher than that of fuel vehicles. The use cost of vehicles is a problem that every car owner is very concerned about. After all, it has something to do with his own money. With the rise of electric vehicles, many people advocate the cost of electric vehicles. So is the driving cost of electric vehicles really lower than that of fuel vehicles? Seen from the outside, the driving cost of electric vehicles is lower than that of fuel vehicles. After all, the way of energy source between them leads to the obvious cost between these two things. It goes without saying that the driving cost of electric vehicles has the advantage of energy. However, from the hidden driving cost, the driving cost of electric vehicles is not as good as that of fuel vehicles, or even higher than that of fuel vehicles. From the perspective of second-hand preservation rate, battery life and replacement cost, the cost disadvantages of these two parts of electric vehicles are indeed great. Basically, the three-year preservation rate of electric vehicles is 50% off. As the age of vehicles continues to increase to 5-6 years later, there is no preservation rate when you want to change cars, and after a certain number of years, the battery state has become a big worry.

9. How much does it cost to get a license for a battery car? You can get a license for an electric car at the local vehicle management office or the traffic police brigade. The specific fees are different because of the different regulations in each region. Generally, it is around 100 yuan, depending on the local conditions. In recent years, the accident rate of electric vehicles is very high, and these electric vehicles stop everywhere and hinder traffic. In order to solve these phenomena, the licensing of electric vehicles has been promoted and comprehensively licensed. This can also further safeguard the traffic safety in society, and for those who violate traffic behaviors, they can be held accountable and can better manage the chaotic situation of electric vehicles. The license plate for electric vehicles can be handled at the local vehicle management office or traffic police brigade. The owner of an electric bicycle who applies for registration shall submit the original and photocopy of his valid identity certificate, the original and photocopy of the invoice or receipt for car purchase, and the original certificate of factory qualification of the whole vehicle. If the car purchase invoice or receipt is lost, the vehicle owner shall request the original car purchase manufacturer to reissue it. Vehicle owners can also entrust others to apply for registration and licensing of electric vehicles. Due to the different regulations in each region, the fees charged for licensing are also different. Generally, it is around 100 yuan, depending on the local conditions. 1. Fees for licensing the battery car in Beijing: (1) First, you must log in to the Beijing Traffic Police APP to apply online, and there is no charge. (2) Non-motor vehicle license plate: (white license) 100 yuan fee, production cost+anti-theft insurance fee. (3) Temporary license plate of over-standard battery car (orange): free of charge. (4)Motor vehicle license plates such as electric motorcycles: around 200 yuan (excluding purchase tax, insurance, travel tax), refer to the local motor vehicle license fee standard for details. 2, Zhengzhou battery car licensing costs: (1) regular electric bicycle number plate, green: free licensing. (2) Non-motor vehicle license plate (small green license plate): Only 100 yuan anti-theft insurance premium is required, and no production fee is charged (it has been closed). (3) Over-standard battery car license (small yellow card): 100 yuan, 80 yuan insurance +20 yuan GPS chip fee (closed). (4) Motor vehicle license (yellow card) such as electric motorcycle: about 200, excluding purchase tax. Please refer to the local motor vehicle license fee standard for details.

Author | Wu Ruixin

With the rumor of "the most expensive electric car in China before", Changan Automobile lost 9 billion yuan in one day.

On February 28th, Netcom Changan Automobile negotiated to purchase 51% shares of Gaohe Automobile and will take over Gaohe Automobile. Subsequently, Chairman Zhu Changrong of Changan Automobile responded to CBN by saying:Talking about it, it’s far from "proper", get to know it..

The word "far" makes people feel that the possibility of acquisition is not great. At the same time, the market is also skeptical about this transaction. As soon as the news came out, Changan Automobile’s share price plummeted by 6%.The market value evaporated by 9.2 billion in one day.. On the 29th, when the auto sector rose sharply, and the stocks such as Celeste all went up, Changan Automobile only rose by 3.54%.

Even weirder,Changan Automobile suddenly denied the acquisition of Gaohe today, calling it a false report..

What are the concerns of Changan Automobile?

one

Its three new energy brands have poor performance.

First of all, we must be clear about one thing: Changan Automobile has the strength to acquire Gaohe.

But why is the market not optimistic about Changan Automobile’s acquisition of Gaohe Automobile?

Let’s look at a set of data. Gaohe Automobile is currently on sale, with three models: HiPhiX, HiPhiY and HiPhiZ3, but Gaohe sold 8681 vehicles in 2023. In the new energy vehicle market where the environment is more involved at present, This sales volume is completely uncompetitive. .

Let’s look at Changan Automobile, a high-quality player in domestic cars, which has performed well in the past two years. In the third quarter of 2021 ~2023, Changan Automobile’s revenue was 105.1 billion, 121.3 billion and 108.2 billion respectively, and its net profit returned to its mother was 3.552 billion, 7.798 billion and 9.882 billion respectively.

In 2023, the annual sales volume of Changan Automobile exceeded 2.55 million, an increase from 2.346 million in 2022. However, among them, the sales volume of independent brand new energy is only over 470,000 vehicles, accounting for only 18.43% of the total sales volume.

You know, in the first 11 months of 2023, the penetration rate of new energy vehicles in China was 36%. Obviously, Changan Automobile is still in a backward state in the field of new energy.

At present, Changan Automobile’s independent new energy brands are only Changan Qiyuan, Deep Blue Automobile and Aouita, which are positioned in the mid-to-high-end market of less than 100,000 yuan, more than 200,000 yuan and more than 300,000 yuan respectively. However, the performance of these three major brands in 2023 is only mediocre.

Among them, Changan Qiyuan, which was officially released in August 2023, had a cumulative sales volume of only 40,000 vehicles by the end of January 2024; The sales of dark blue cars for young people were also flat last year. According to the official data released by Deep Blue, 136,912 vehicles were delivered in 2023, only 68.45% of the annual sales target was completed.

It is worth noting that the original sales target of Deep Blue Automobile in 2023 is 400,000 vehicles, which is 100,000 vehicles higher than the sales target of LI. But in a few months, Deng Chenghao, CEO of Deep Blue Auto, changed his mind at the Shanghai Auto Show and lowered his target to 200,000 vehicles.

In terms of quality, deep blue cars also have frequent problems. In mid-2023, China Automobile Quality Network issued several warnings in succession, saying that the platform received complaints from the owner of Deep Blue SL03 that there were abnormal noise and brake failure in the vehicle braking system, which was sudden, dangerous and uncontrollable, and the consequences were serious. Its safety risk level was high, and consumers were advised to buy it carefully before the related problems were solved. In the list of "China Automobile Brand Quality Ranking in the First Half of 2023" published by China Automobile Quality Network, Deep Blue Automobile ranks first from the bottom.

Aouita, which faces the high-end market, is even worse. In 2023, the sales volume was only 27,589 vehicles, which was only 27.59% of the previous annual sales target of 100,000 vehicles, which was bleak.

In general, Changan Automobile has performed well in the past two years, but Mainly relying on fuel vehicles, the performance of new energy vehicles is flat. . Zhu Huarong, the chairman of the board of directors, once admitted frankly: Changan New Energy is losing money in the whole industrial chain, and the loss is very serious.

Now let’s look at the acquisition of Gaohe. If the price is not high, Changan Automobile can take this opportunity to harvest the technical precipitation of Gaohe Automobile for many years and a high-end brand of new energy.

But judging from the large liabilities and income, A careless acquisition of Gaohe may bring down Changan Automobile, which had developed steadily. .

It is no wonder that the director of Changan Automobile will deny the acquisition of Gaohe Automobile on the interactive platform today.

2

Battle 2024

BYD gave Changan a "duel" at the beginning of the year.

There is a high probability that the acquisition of Gaohe will be ruined. What is certain, however, is that Changan Automobile decided to do a big job in the field of new energy this year.

As mentioned earlier, the sales of three new energy brands under Changan Automobile were bleak last year. In December last year, the senior management of two new energy brands under Changan Automobile suddenly ushered in a big reshuffle.

First of all, at the beginning of December last year, the chairman of Changan’s "son" Aouita was replaced. Zhu Huarong, the chairman of Changan Automobile, also served as the chairman of Aouita, and Tan Benhong, the former chairman of Aouita, was transferred to be the deputy secretary of the Party Committee of Changan Automobile. Subsequently, at the end of December, Chen Zhuo, Vice President of Aouita, was promoted to President, who was fully responsible for the operation and management of Aouita.

In addition, Wang Xiaofei, vice president of Changan Automobile and chairman of Deep Blue Automobile, also joined the Aouita system to assist Zhu Huarong in Aouita operation, major project promotion and key business operation. Wang Jun, president of Changan Automobile, is the new chairman of Deep Blue Automobile.

First, the second-in-command personally took charge of Aouita and Deep Blue Auto, and released a strong signal to the outside world: this year, Changan Automobile will enlarge its recruitment in the new energy field.

One of the evidences is the annual sales target of Changan Automobile this year.

At the 2024 Changan Automobile Global Partner Conference in January this year, Changan Automobile announced this year’s goal:

The total number of scalar vehicles is 2.8 million!

Catch up with BYD, which ranked first in new energy sales last year-3.02 million vehicles.

Among them, new energy:

Changan Qiyuan has 250,000 vehicles, Deep Blue has 280,000 vehicles and Aouita has 90,000 vehicles.

Compared with the sales volume in 2023, Changan Qiyuan will increase by 525%, Deep Blue will increase by 104% and Aouita will increase by 233%. Is not a simple goal.

And deep blue car internal set goals for yourself, even higher: 450,000 vehicles!

It is more than three times the sales in 2023.

△ Deng Chenghao, CEO of Deep Blue Auto, published the 2023 New Year’s essay in Weibo, setting an annual sales target of 450,000 vehicles.

However, this year’s rims are not easy to mix, even bigger than in 2023!

At the beginning of the year, BYD shouted " Oil is lower than electricity. "Slogan, the price of the tram down to 70000 yuan. Among them, Chang ‘an Qiyuan followed closely, reducing the price of Qiyuan A05 by 11,000 yuan. The words "Sword refers to the dynasty" on the poster suspected that BYD Qin PLUS was regarded as an opponent.

But BYD’s big move is not only that.

On February 28th, BYD zoomed in and officially launched the glory version of Song PLUS. Compared with the previous champion version, the new car was further upgraded in terms of configuration, and the price was fully lowered, starting from 129,800 yuan. At the same time, the glory version of seal DM-i was also launched, and the price was as low as 149,800 yuan.

It has attracted countless netizens to call "BYD is crazy" and "too curly"! # BYD Song # also boarded the hot search in Weibo.

Just started the year, BYD gave its friends two "threats". . It can be seen that in the face of such a crazy attack on BYD, it is more difficult for Changan Automobile to achieve its annual sales target.