"Get a free video VIP member for one month", "Get a monthly card for xx video members within a limited time" and "Get a free VIP for 18 months" … Nowadays, you can see the gimmick of "get a free VIP" on many video platforms, only to find that they are all diverting the loan service.
"The end of the Internet is lending." In this regard, some netizens joked.
Customer diversion for P2P online lending business was once a steady business for major video platforms. At present, although P2P has withdrawn from the historical stage, it has not stopped the ambition of realizing the traffic of these companies. It is understandable to do financial business based on traffic, but there are many hidden risks such as infringement and disclosure of personal privacy, false information propaganda, low-interest induced lending, and loan bundling insurance, which deserves the vigilance of head video platforms.
As the head platform for short video and long video, Tik Tok, Aauto Quicker and "Ai Youteng"What is the layout of financial services? The interface journalist test found that the financial depth of the above five video head platforms App layout has its own speed. Some are deeply rooted in the layout, while others always exercise restraint.
First, iQiyi is the most radical.
In the long video head platform "Ai Youteng", iQiyi’s financial layout is the largest, followed by Tencent Video, while Youku is relatively restrained and conservative.
Interface journalists combed and found that,Iqiyi cooperates with a number of institutions to guide the flow of a number of financial lending products, and it also has a credit service platform "Xiaoye Loan".
When the interface journalist clicks "My Wallet" on the iQiyi App, an advertisement pop-up window of "Free VIP membership for one month within a limited time" appears. After clicking "Free Collection", he immediately jumps to the page of "Wing Pay Sweet Orange Borrowing Money", which shows that "the first loan will give a one-month iQiyi VIP, and the new user will receive a 30-day first interest-free coupon, which will reach 750 yuan at the highest".
According to the page, "Wing Pay Sweet Orange Borrowing" is a borrowing platform for Wing Pay under China Telecom. Users can borrow up to 200,000 yuan, with an annualized interest rate of 7.2%.The loan will arrive in 3 minutes at the earliest, and the source of funds is immediately consumer finance co., ltd.
In addition to guiding the lending products of "wing payment and borrowing money from sweet orange", a number of lending products are also recommended in "My Wallet" of iQiyi App Android client, including "Xiaoye Loan" under iQiyi, "Borrowing Flowers" under Ctrip Finance, "Withdrawing Money" under Zhongyuan Consumer Finance, saving money, 360 IOUs under 360 subjects and 360 small change flowers, Gome Easy Card and so on.Credit products such as small win and easy loan, "rich flowers" under Du Xiaoman Finance, "Zhongan loan" under Zhongan Insurance, Minsheng grain loan under Minsheng E-commerce, Suning Financial willful loan, and Lehua card under installment music.
Photo: Zeng Yanglin, a lending product diverted by iQiyi App, arranged it.
However, the interface journalist also noticed that compared with the Android mobile phone client, there are very few lending products recommended in the Apple iOS client of iQiyi App, and only iQiyi’s "Little Bud Loan" and Zhongyuan Consumer Finance "Raise Money" and Wing Pay three products.
Figure: Iqiyi App shows comparison on the lending platform of Android client and Apple client.
After testing, the interface journalists found that except for its platform "Xiaoya Loan", the rest of the credit products could not be directly borrowed on the iQiyi App, only to let users register as users of the loan platform, and then remind them that they need to download the corresponding App or pay attention to WeChat official account before borrowing.
The customer service of Xiaoya Loan told the interface journalist that Xiaoya Loan was developed, operated and managed by iQiyi, and all loan products and/or services were provided by regular licensed financial institutions with loan issuance qualifications.
Previously, when the product was launched at the end of 2019, the official said that Xiaoya Loan was independently responsible by licensed financial institutions and managed the whole process services such as risk control review, fund supply, post-loan handling and risk taking. iQiyi provided users with internet financial information and provided technical support for financial institutions and user credit services.
From the product description, iQiyi provides loan assistance services for Xiaoya Loan. According to public information, iQiyi has not yet obtained any financial-related licenses.
Second, Tencent video is the diversion of its own products, and Youku only cooperates with banks to open cards.
Comparatively speaking, Tencent video is not so radical, it only provides pure diversion service, and more serves Tencent’s own system.
Tencent Video App’s credit product "Goose Spend Money" in the financial sector is provided by Tencent’s Weizhong Bank, with a maximum loan amount of 50,000 yuan and an annualized interest rate.Minimum 7.2%. In addition, Tencent Video App also showed the insurance products of Weibo, an insurance brokerage platform of Tencent, including millions of medical insurance, accident insurance and aviation delay insurance.
However, interface journalists are concerned that although Tencent Video App does not guide other loan products in the "Finance" section, the carousel advertising space in the "Selected Columns" of its homepage often shows some small loan platform loan advertisements, and most of the loan products are provided by small loan companies, such as CYTS Jinfu Internet Microfinance Co., Ltd., Chongqing Zhonghong Microfinance Co., Ltd., Xi ‘an Xinghe Network Microfinance Co., Ltd. and Chongqing Pig Bajie Yichuang Microfinance Co., Ltd.
Photo: The advertising space in the "Selected" column of Tencent Video is a diversion for multiple lending platforms.
Interface journalists randomly tested one of the loan products pushed by the advertising space of Tencent Video App. After clicking the advertisement, they need to fill in information such as name, mobile phone number and mobile phone verification code, and check whether there are options such as housing, commercial insurance, social security, full car, provident fund and corporate tax payment. Soon after clicking "Apply for a loan", it will help the staff of the loan company to call, manually verify personal information, and push the information filled by the user to the cooperative bank, which will then.
Also as a video platform of the Internet giant, Ali’s Youku App is relatively "conservative" in financial business. Although there is a column of "My Finance" on the App, the related financial business is only the activities of opening cards and sending videos to members in cooperation with banks, such as opening electronic accounts in cooperation with Suzhou Bank and Agricultural Bank, and co-branded cards in cooperation with CITIC Bank and Huaxia Bank.
Third, the financial license blessing Tik Tok loan business, Aauto Quicker is also seeking to pay the license.
Among the two short video platforms, Tik Tok took the lead and Aauto Quicker was "ready to move".
At present, there are two loan products in Tik Tok Wallet, namely "DOU installment" and "safe borrowing", the former is similar to "flower shop" and the latter is similar to "borrowing shop".
The former focuses on "consumption before payment", which can be used in Tik Tok for live shopping, small shop shopping and purchasing "DOU+ popular" service. It can be divided into 3, 6 and 12 installments, with a maximum amount of 30,000; The latter is a consumer credit service product with annualized interest rate.It is 10.8% ~ 24%, and the maximum amount is 200,000.
Figure: Tik Tok’s "DOU installment" and "safe loan" credit products.
Behind the "DOU installment" and "safe lending", it is inseparable from the blessing of two financial licenses acquired by Tik Tok’s parent company ByteDance, namely the third-party payment license and the small loan license.
The third-party payment license is Wuhan Hezhong Yibao Technology Co., Ltd., which is wholly acquired, and the small loan license is Shenzhen Zhongrong Microfinance Co., Ltd.Tik Tok’s two loan products are funded by Zhongrong Small Loan Company and its cooperative financial institutions.
According to the interface news, Zhongrong Small Loan Company has recently increased its capital to 5 billion yuan, and its legal representative, chairman and general manager have all been changed to Ding Boxun. Ding Boxun previously worked in ByteDance’s "Finance-Consumer Finance" business department. Although there is no direct relationship between ByteDance and Zhongrong Small Loan Company in terms of ownership structure, in April 2020, Zhongrong Small Loan pledged its equity to Shenzhen Today Headline Technology Co., Ltd.. At the same time, the mailbox of Zhongrong Small Loan Company was changed to ic-report@bytedance.com, the official mailbox of ByteDance.
In order to increase the scale of users who pay in Tik Tok, Tik Tok Wallet recently launched the activity of "Tik Tok Pay Binding Bank Card to Send Shopping Coupons", with the coupon amount ranging from 5 yuan to 11.8 yuan.
It can be seen that ByteDance’s payment and small loan licenses are more helpful to Tik Tok’s own e-commerce and local life, and its insurance brokerage and securities investment licenses have not been seen yet.
Although Aauto Quicker launched the "Aauto Quicker Wallet" earlier, it has not yet directly laid out its financial business. However, for the acquisition of financial licenses, Aauto Quicker is also "ready to move".
According to Tianyancha data, on August 31st, 2020, Aauto Quicker applied to register the trademark of "Laotie Payment" through its Beijing Dajia Internet Information Technology Co., Ltd..
In November of the same year, some media quoted people familiar with the matter as saying that Aauto Quicker indirectly obtained a payment license by acquiring a licensed payment institution, Yilian Payment. On the way of acquisition, Aauto Quicker acquired Yilian in the form of cash and shares, of which cash is about 300 million RMB, and the amount and value of shares are unknown. After the acquisition, Aauto Quicker will hold more than 50% of the shares and become the largest controlling shareholder of E-link Payment.
Regarding the acquisition of payment license, Aauto Quicker disclosed in the prospectus in January this year: "Aauto Quicker signed an agreement in August 2020 to acquire 100% equity of a payment company with an initial consideration of RMB 850 million in cash. As of the date of this report, the acquisition has not been completed. "
Interface journalists inquired about the national enterprise credit publicity information system and learned that at present, the only shareholder of Yilian Payment is Yilian Financial Control Information Co., Ltd., and the control rights of related companies have not changed hands.
Fourth, the risk of consumer privacy disclosure is high, and personal information is "disconnected" or opened.
According to the data released by Trustdata, a third-party data platform, in May 2021, the monthly active users of vibrato short videos.About 453 million, Aauto Quicker MAU is about 268 million, iQiyi MAU is about 229 million, Tencent video MAU is about 172 million, and Youku MAU is 73 million.
"It is normal to generate finance based on traffic, butIt is really necessary to separate them. If they are mixed together, it may harm consumers’ interests and personal privacy will be violated. Li Yang, chairman of the National Finance and Development Laboratory, mentioned it at Caixin Summit.
An employee of the head small loan company who did not want to be named told the interface journalist.Some small and medium-sized lending platforms guided by video apps are not very formal, which may easily lead to the disclosure of personal information.Among them, some platforms will "package" the personal information filled in by users and sell it to third parties in pursuit of benefits. As long as a user has applied for a loan on a lending platform, the marketing calls and text messages of other lending platforms will be bombarded one after another, causing troubles to users.
Interface journalists have tested a number of mainstream loan apps in May, and they still receive harassment from marketing messages and phone calls. The tested lending platforms will call from time to time to induce journalists to borrow money from the platform in the name of issuing interest-free coupons and "reserving loan quotas".
In addition to receiving phone calls and text messages that have tested the App, the reporter also received some App text messages that have never been tested, including enjoying borrowing, paying back, patting and lending, and saving money.
It is worth mentioning that the phenomenon of personal information being leaked in Internet platform lending has also attracted regulatory attention.
The interface journalist learned from the industry that the Credit Bureau of the People’s Bank of China recently issued a notice to a number of major online platform institutions, requiring these online platform institutions not to directly provide information voluntarily submitted by individuals, information generated in the platform or information obtained from outside to financial institutions in the name of application information, identity information, basic information and personal portrait scoring information.
In the notice, the requirement for the new business cooperation process after rectification is "platform-credit reporting agency-financial institution", which the industry calls "disconnected direct connection" of personal information.
In this regard, Su Xiaorui, an expert in financial science and technology, said that this can be regarded as an overall arrangement of the collection, processing and processing of personal information for loan assistance and joint loan business, emphasizing that such businesses should be put under the overall framework of personal credit reporting business management and rectified according to the business cooperation process of "platform-credit reporting agency-financial institution".
Su Xiaorui said,In the traditional mode, users are first acquired by platform institutions by virtue of their own traffic advantages or intelligent marketing means, and users fill in registration information on the page of platform institutions or the joint page of platform institutions and financial institutions, thus retaining user information and generating data value.
Measures for the Administration of Credit Information BusinessIt has been proposed that the use of credit information to make portraits and evaluations of individuals and enterprises is recognized as credit information business; Article 7 of the Regulations on the Administration of Credit Information Industry promulgated by the State Council clearly stipulates that no unit or individual may engage in personal credit information business without the approval of the supervision and administration department of credit information industry in the State Council; Therefore, this rectification has released a signal to the market, that is, the personal credit investigation business needs to be licensed.
Regarding the impact of this regulatory action, Su Xiaorui predicted that after this regulatory action, a formal document will be issued to systematically and comprehensively standardize the basic processes and cooperation modes of personal information business involving loan assistance and joint loan. She also predicted that,There will be more platform institutions seeking personal credit information licenses.
In addition to the risk of personal information disclosure, there are other hidden dangers in the lending business of video App.
On Internet complaint platforms such as black cat complaints, many users have reported that there are some problems in the lending function of some video apps, such as false propaganda, inducing lending with low interest rates, and bundling insurance with loans.
An Aiqiyi Xiaoye loan user complained that he borrowed more than 5,000 yuan on the platform because of the "7-day interest-free coupon" issued by the Aiqiyi App "Welfare Center", but found that there was no interest reduction when he repaid it two days later. After many complaints, Aiqiyi customer service pushed the responsibility to the lending institution and asked the user to go to the lending platform to complain.
"I borrowed 5,000 yuan from Xiaoya Loan and repaid it in 11 installments. When I first repaid it, I found that I was forced to buy insurance. At the beginning of the loan, I didn’t tell you that I needed to charge premiums." Another user of Xiaoya Loan reported that the first installment required repayment of the principal of 445.19 yuan, interest of 24.31 yuan, and the item of premium of 71.37 yuan, and the total premium of 11 installments was close to that of 800 yuan.
In addition, many users of Tik Tok "Relieved Borrowing" reported that after the loan expired, there was no "repayment entrance" in Tik Tok, and these complaints were still displayed as "being processed".