As its flagship product, Accord has attracted the attention of many consumers since it entered the domestic market. However, since the 11th generation Honda Accord came to us, its sales volume has collapsed to varying degrees, partly because of Honda Accord itself and partly because of its rise and influence. In September of this year, Honda Accord also ushered in its own 2025 models. At present, the car has four models on sale, and the price range is 179,800 yuan-238,800 yuan. In addition, in Taiyuan, the car has a preferential policy of 50,000 yuan, and the price after the discount is 129,800 yuan-188,800 yuan.

In terms of performance, the 2025 Honda Accord is equipped with a 1.5T displacement, which has a peak horsepower of 192 horses and a peak of 260 N m. In terms of transmission system, the car also adopts a CVT continuously variable gearbox. This set of power can also be regarded as a classic power of Guangqi Honda. In terms of performance output, thanks to the precise adjustment of Guangqi Honda, the 2025 Honda Accord has a good performance in both the rear acceleration and the starting acceleration, and the steering wheel of the car is more accurate, the steering sensitivity is also good, and the chassis is also very good for the body shaking, which is obviously friendly to the users.

Of course, the smooth driving experience can only be regarded as the tip of the iceberg for this 2025 Honda Accord. The car also has a good performance in fuel consumption, and its fuel consumption per 100 kilometers is only 6.6L This achievement, combined with the added energy supplement method, also has a good performance in terms of car cost.

Secondly, in terms of space, the 2025 Honda Accord also has a good performance. As one, its length has reached 4,980mm and its wheelbase has reached 2,830mm. This body size also has a good performance in the same class. At the same time, the spacious body size also ensures the seating space in its car. Like my height of 1.75m, I can still have leg space two fists away in the back row, which allows me to easily tilt up. In terms of seat function, the 2025 Honda Accord is equipped with front seat electric adjustment function except for the entry model, and the high-profile models also have front heating and ventilation functions, which has further improved the overall comfort.

In terms of cockpit, the 2025 Honda Accord is still an iconic style. The through-going air conditioning outlet and a large amount of leather material cover make the high-quality texture inside the car even worse. In addition, the 2025 Honda Accord also uses a 12.3-inch suspended central control screen, and the size of the digital instrument has reached 10.2 inches. Obviously, in terms of the size of the display screen, the car has also reached the mainstream level in the industry, so the 2025 Honda Accord has a good performance in the technical texture of the car. In terms of intelligent interconnection function, the 2025 Honda Accord is also equipped with the interconnection function of mobile phones CarLife and CarPlay, coupled with the existence of 4G car network and facial recognition, OTA upgrade and voice recognition system, it is no problem to meet everyone’s daily needs.

Finally, let’s take a brief look at the appearance design of the 2025 Honda Accord. In the front part, the 2025 Honda Accord adopts a new grille design, and the interior of the middle net adopts a black mesh structure, which makes the visual width of the front face even wider with the long and narrow headlight groups on both sides of the front. On the side design, in addition to the sliding back design of the roof, the design of its waistline is also relatively smooth, showing a good sense of movement. As for the tail design, the taillights of the 2025 Honda Accord are not much different from the headlights, and the trunk is also designed with a duckling tail, which undoubtedly further enhances the sporty texture of the vehicle.

Conclude

As a classic car, the 2025 Honda Accord still maintains a fine tradition in driving texture. With a smooth driving experience and smooth economic fuel consumption, it is very suitable for home use. Moreover, in terms of seating space, the B-class car can also meet the car needs of most users and the whole family. In addition, judging from the current preferential policies of the car, if you want to buy a joint-venture B-class family car, this 2025 Honda Accord is obviously one.

[car home Yan ‘an Preferential Promotion Channel] At present, the preferential treatment in Yan ‘an area is very strong, with a maximum discount of 200,000 yuan and a minimum starting price of 269,900 yuan. If you are interested in this car, you may wish to click "Check the car price" in the quotation form to get a higher discount.

The exterior design of BMW i4 adopts BMW’s latest design concept, with bold and dynamic front face design and closed air intake grille, which shows its identity as an electric vehicle. The overall style is simple and full of science and technology, the body lines are smooth, the lines on the side of the body are simple and full of strength, and the design of the rear is also very unique. The sloping roof and flat taillight design are adopted, which shows the sports genes of BMW i4.

Bmw i4 adopts smooth body lines, with a size of 4785*1852*1455mm and a wheelbase of 2856mm. The front tread is 1601mm and the rear tread is 1630mm, which ensures the stability and handling of the vehicle. With the front tires of 245/45 R18 and the rear tires of 255/45 R18, and the dynamic rim design, the vehicle not only has a sporty atmosphere, but also has excellent grip and driving experience.

The interior design of BMW i4 fully embodies the perfect combination of modern technology and luxury. The center console is equipped with a 14.9-inch large central control screen, which integrates control functions such as multimedia system, navigation, telephone and air conditioning, and supports voice recognition, making it easier for drivers to operate various functions. The steering wheel is made of high-quality leather, which supports manual adjustment up and down and back and forth to meet the needs of different drivers. In terms of seats, a variety of material choices are provided, including imitation leather, genuine leather and fabric/suede mix, providing excellent comfort and support. The main and co-pilot seats support a variety of adjustment methods, including front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support adjustment, which further enhances the driving and riding experience. In addition, the front seats also have a heating function to ensure that they can stay warm and comfortable in cold weather. The BMW i4 is also equipped with an electric seat memory function in the driver’s seat, which is convenient for the driver to quickly adjust to the most comfortable position. The rear seats support proportional reclining, providing passengers with more luggage space.

BMW i4 is equipped with a high-performance motor with a maximum power of 250kW and a maximum torque of 430N·m, which provides the vehicle with strong power output and excellent acceleration performance.

The owner of car home spoke highly of the BMW i4, praising: "Sound insulation is good, power is sufficient, and the appearance is king. I don’t think I will lose my sister Mercedes-Benz when I make the volcanic red interior."

Who was the most influential light truck in China in 1980s and 1990s? That "leap forward" can definitely be seated in the right place. In those days, NJ131 flathead light truck designed and manufactured by Nanjing Automobile Co., Ltd. by introducing Isuzu ELF KS-21 cab mold and technical platform traveled all over China, which was deeply favored by the people and made indelible contributions to urban and rural construction in China! Time has passed, and more than 30 years have passed in an instant. What is the status of SAIC Light Truck after completing its deep integration with SAIC and being fully empowered? Through tasting the light truck with automatic transmission beyond H500, we can get a glimpse of the brand-new SAIC light truck.

Chaoyue H500 automatic light truck

Chaoyue H500 belongs to the main model of the brand-new sixth-generation light truck, which is a new product developed on the basis of the previous generation C500 and combined with the pain points of users in urban express scenes, positioning urban logistics operation scenes, and its innovative design of appearance and interior also represents the core highlight of the sixth-generation light truck.

A resolute and tough front face

Headlights with integral lines

The front face design is firm and tough, and the overall design is "V"-shaped. The air intake grille is honeycomb-shaped and matched with three thick silver chrome-plated decorative strips, which is full of scientific and technological sense. Three chrome-plated decorative strips extend to both sides and rise, and are connected with the diversion groove. The joint is also cleverly designed with LED daytime running lights. With the headlights and fog lights integrated with the overall front face line design below, the vision looks very harmonious.

Personalized SMC dome

At the top of the cab is a newly designed SMC fairing, which is integrated with the cab and has a beautiful shape. With the integrated rearview mirrors with diversion design on both sides, the wind resistance coefficient of the whole vehicle is more optimized, which reduces the wind resistance and fuel consumption.

Integrated rearview mirror with resistance reduction and noise reduction design

Rear view mirror lens with electric adjustment function

In addition to the resistance reduction and noise reduction design of the overall housing, the main and auxiliary lenses of the rearview mirrors on both sides of H500 are provided with electric adjustment function, which is convenient for drivers to adjust the illumination angle of the lenses at any time while driving.

Interior layout

The layout of the interior center console is simple and bright, the workmanship is exquisite and the atmosphere is high-end, and the operations are within reach and unique. The center console and workbench are decorated with more silver, showing fashion. A large-size floating LCD screen is installed in the center of the center console, which integrates multimedia, navigation and other functions, increasing practicality and enhancing the sense of science and technology of the vehicle.

Central control LCD large screen

Below the LCD screen of the center console is the air conditioning outlet, and the middle of the outlet is a double flashing warning light switch. Further down is the air conditioning adjustment panel, surrounded by a silver decorative strip, which is full of texture and the overall interior design is more car-oriented, fully catering to the aesthetic and personalized needs of the new generation of card friends.

Three-position multifunctional steering wheel

The three-position multi-function steering wheel is skillful in modeling, and the left and right functional areas integrate many functions such as multimedia track switching, volume adjustment, Bluetooth phone answering and hanging up, cruise control and so on. In the middle is the horn button and the LOGO of SAIC light truck. The layout of the dashboard is simple and practical. In addition to the engine tachometer and odometer, there is a liquid crystal display in the middle, which integrates various driving information. The information can be read clearly and the data can be seen at a glance.

Electronic shift knob

EBP electronic handbrake button

Saic Ma Ruili AMT automatic gearbox

What makes the H500 proud is the 6-speed AMT automatic gearbox, which belongs to the latest product of SAIC Ma Ruili Synchronization Global. Knob shift operation is easy and convenient. As can be seen from the picture, the vehicle also has EP fuel-saving switch function, which can further help users to save energy. Compared with manual gearbox, the convenience and comfort of automatic gearbox can better meet the individual needs of the new generation of card friends. In addition, the fashionable car-like EBP electronic handbrake also appeared behind the AMT shift knob, further improving the driving comfort.

Widened track rear axle

The rear drive axle with widened track has strong bearing capacity, and the main reduction ratio is 4.375, which can effectively meet the requirements of various light truck transportation conditions.

130L aluminum alloy fuel tank

Urea tank and air filtration

Lightweight design beyond H500 can be seen everywhere. Many accessory parts are made of lightweight materials, such as aluminum alloy fuel tank, aluminum alloy gas cylinder, low-pressure plastic urea tank, etc. The wheels can also be equipped with aluminum alloy rims, so as to reduce the body weight and improve the vehicle carrying capacity.

You can see a leopard from time to time. With the gradual rejuvenation, technology and intelligence of the light truck market, SAIC Light Truck keeps up with market changes and meets the needs of the public. Through this understanding of surpassing H500, we feel that the new generation of SAIC light truck is extraordinary. From this light truck, we seem to see the shadow of the classic leap into NJ131. Fashionable appearance, high-end interior, hardcore power, the blessing of AMT automatic transmission, ABS brake anti-lock and EBP electronic handbrake, etc., all show an attitude: surpassing H500 is to continue to write the glory of the "leap forward" light truck!

A few days ago, the driving sight learned from official channels that the new generation Land Rover Range Rover Sport Edition will be officially launched today. It is reported that the new car will be equipped with 360PS, 400PS and 510PS power systems composed of 3.0T engines. At the same time, the new car also provides plug-in hybrid models for consumers to choose from.

Looking back at the appearance, the new car was built in a brand-new design language, with a small air intake grille on the front of the car, and the grid-like shape collocation highlights the unique visual effect of the car. On both sides of the front of the car, headlights composed of LED light sources are decorated, which shows the unique night recognition of the car.

Coming to the side of the car body, the new car line design is full, which shows the extremely tough visual experience of the car. In detail, the new car uses a hidden door handle, which brings more technological visual effects to the car. In detail, the new car is also equipped with a new style of two-color aluminum alloy wheels on both sides of the car body, which looks full of movement.

In the rear part, the new car is equipped with a brand-new taillight, and its shape is slender. The interior is decorated with LED light sources, and the visual effect at night is eye-catching. In addition, the new car is also equipped with a bilateral exhaust layout, and the sports texture is more obvious.

Coming to the interior, the new car has also changed into a new design concept, and the application of dual LCD instruments has further enhanced its luxurious technology atmosphere. In the power system, the new car is equipped with a 3.0T engine and has three different adjustments: 360PS, 400PS and 510PS. In addition, the new car is also equipped with a plug-in hybrid power system with a pure battery life of 100km.

To be fair, after reading the 2024 Trumpchi new energy E9, I have only one evaluation, which is definitely the sword of GAC Trumpchi new energy again. Let’s talk about the price first, the starting price is 319,800, the highest 409,800, just from the price point of view, we should praise GAC Trumpchi, it is too hard! Of course, not that it is expensive, but that it really has strength, one word, value!

Specifically, on the basis of the original model matrix, the 2024 Trumpchi new energy E9 adds a 319,800 yuan exclusive version and a 409,800 yuan customized version of the state guest. The luxury and comfortable configuration is fully upgraded, and the additional distribution does not increase the price, which is absolutely conscientious and kind. As for the luxury version, the entry is luxury, and the customized version of the state guest is more luxurious and noble. It can only be said that the current GAC Trumpchi new energy E9 not only has a pattern, but also has more strength.

此外，传祺新能源联合全球顶级改装品牌德国罗伦士打造的，传祺新能源E9四座高定版也以79.9万元正式开启预售。是不是很哇塞，接近80万的售价，放在之前，谁能够想到呢？这也正应了那句老话，原来你对我爱答不理，现在我让你高攀不起。

最后简单介绍一下大家最关心的一些配置方面的表现。

先说31.98万的尊享版，采用备受市场热捧的醒狮前脸，新增极具奢华氛围的马会庄园内饰，让出行既有面子也有里子。在动力方面，搭载了同级唯一的“2.0T+2档DHT”插混新能源技术，25.57kWh容量弹匣电池，CLTC工况纯电续航136km，WLTC馈电油耗6.05L/100km，实现了动力强劲的同时出行更经济。同时，尊享版还配备了ADiGO Pilot 智能辅助驾驶系统、L2级辅助驾驶功能、同级独有的360°安全气囊、前排座椅通风加热、二排座椅通风加热按摩、雅马哈品牌音响等，配置豪华，体验舒适。

怎么样，是不是入门即高配呢？

再来看更豪华的国宾定制版，其在宗师版的基础上，增加了“具有中国特色的星空顶”专属顶棚，再加上“江山如此多娇”专属刺绣设计，国宾定制版可谓将豪华尊贵感演绎得淋漓尽致，让你上座即国宾。

好了，最后给大家带来一个好消息，为了让更多用户享受到传祺新能源E9的产品魅力，2024年4月25日-5月5日下订尊享版，享限时购车价29.98万元。如果再考虑到现金直抵20000元，置换补贴10000+等限时好礼！真得是很哇塞啊，不到30万就可以入手一台如此高价值的插混MPV，还有那么多给力的购车权益，还等什么，赶紧出手吧！

　　If the hottest models in August are still new cars, then the most eye-catching new cars are these. Although these models have different prices, they have their own highlights, and I want to drive them all home. It is worth noting that joint venture brands, independent brands and independent joint venture brands, although they have launched models that suit their own brand style, cross-competition is still fierce.

　　Self-owned brands pursue cost performance

　　A new generation of Song three arrows

　　To be honest, I didn’t expect BYD to invite so many foreigners to operate the new generation of Song, and Song also showed a different feeling from the previous BYD. The new generation of Song (fuel) is priced at 79,800 yuan to 119,800 yuan; the new generation of Song DM is priced at 176,900 yuan to 206,900 yuan after comprehensive subsidies; the new generation of Song EV 500 is priced at 189,900 yuan to 219,900 yuan after comprehensive subsidies.

　　In terms of appearance, the "Dragon Face" design language created by the Iger team has been better interpreted in the new generation Song. In terms of power, the new generation Song covers fuel, dual-mode, and pure electric power. The new generation Song DM adopts the third-generation DM technology, equipped with a new BSG motor, optimizes the engine and rear drive assembly, and comprehensively improves the power, economy, smoothness, and NVH of the whole vehicle. The new generation Song EV500 relies on the core technology of Sandian to achieve the strongest 500-kilometer long battery life in the same class.

　　Independent joint venture Do independent things with joint venture technology

　　Dongfeng Qichen T60 follows the trend

　　On September 6th, Dongfeng Qichen T60 was officially unveiled, and it will start pre-sale nationwide from now on. The pre-sale price is 90,000~ 120,000 yuan. Dongfeng Qichen T60 is positioned as a high-quality intelligent SUV, focusing on the needs of the new generation of intelligent live people. It is worth mentioning that Dongfeng Qichen T60 is an SUV that realizes mutual control between cars and families, integrating cars and life scenes.

　　In addition, the Dongfeng Qichen T60 has a "Star Airlines" technology cockpit, which brings a more fashionable and personalized experience. The oversized panoramic sunroof is equipped to provide a wider view to enjoy. The wheelbase of the Dongfeng Qichen T60 reaches 2640mm, and the body size is 4412 × 1820 × 1679mm, bringing leapfrog space enjoyment.

　　Joint venture brands illustrate the power of a brand

　　Dongfeng Peugeot’s new 408 focuses on new concepts

　　Dongfeng Peugeot "Innovation · New Life Sedan" – The new Dongfeng Peugeot 408 is officially launched. The new Dongfeng Peugeot 408 offers two power options of 230THP and 350THP, and a total of 6 models are launched. The new Dongfeng Peugeot 408 is equipped with 230THP PureTech and 350THP PureTech turbocharged direct injection engines. The 230THP PureTech engine has 52 innovative patents, realizes the surging power of 100kW/5500rpm and 230N · m/1750-3500rpm, and achieves excellent fuel economy of 4.9L/100km. It has won the "International Engine of the Year" award for four consecutive years; the 350THP PureTech turbocharged direct injection engine has won the "International Engine of the Year" award for eight consecutive years. It has a strong power output of 123kW/6000rpm and 245N · m/1400-4000rpm, and can achieve ultra-low fuel consumption of 5.9L/100km. With the standard engine intelligent start-stop technology (STT) of the whole system, the driving comfort of the vehicle has been further improved. (Reporter, Xie Kuan)

　　A few days ago, the British luxury car manufacturer Jaguar Land Rover announced the third quarter of the 2019/20 fiscal year (October-December 2019) financial report, following the second quarter financial report, Jaguar Land Rover once again achieved revenue and profit growth.

　　According to the financial report data, Jaguar Land Rover’s operating income in the fiscal quarter increased by 2.8% year-on-year, reaching 6.40 billion pounds, and the pre-tax profit margin was 3.3%. It is expected to achieve a 3% profit forecast for the full fiscal year. Among them, the Chinese market continued to make efforts. In the third fiscal quarter, the sales volume in the Chinese market increased by 24.3% year-on-year, and the profitability of dealers continued to improve. At the same time, since July, Jaguar Land Rover’s sales in China have achieved double-digit year-on-year growth for six consecutive months. From the perspective of product performance, the new generation of Land Rover Range Rover Evoque is very popular in the global market. Sales increased by 30%, and the Land Rover

　　Achieve the goal of reducing costs and increasing efficiency in advance, aiming at the future market

　　In the quarter, Jaguar Land Rover achieved pre-tax earnings of ￡318 million, EBIT (earnings before interest and tax) of 3.3%, EBITDA (earnings before interest, tax, depreciation and amortisation) of 10.8%, cash flow was a net outflow of ￡144 million, an improvement of ￡217 million on the same period last year, and sufficient cash flow, including ￡3.90 billion in cash and ￡1.90 billion in undrawn credit lines, totaling ￡5.80 billion.

　　By the end of the quarter, Jaguar Land Rover’s Project Charge had achieved its full-year operating performance improvement target of ￡2.90 billion ahead of schedule. Further to this, Jaguar Land Rover announced the launch of an enhanced Project Charge +, adding an additional ￡1.10 billion of operating performance improvement plans, with the aim of achieving the overall target of ￡4 billion by the end of the fiscal year (end of March this year).

　　"In the luxury car market, Jaguar Land Rover took the lead in making decisions to reduce costs and increase efficiency, facing market challenges head-on. The effective implementation of the cost reduction and efficiency increase actions has contributed to the further improvement of global performance." Regarding the results of the cost reduction and efficiency improvement plan in this quarter’s earnings report, Prof. Sir Ralf Speth, Jaguar Land Rover’s global CEO, said: "Thanks to the continuous business operation changes, Jaguar Land Rover continues to achieve double growth in revenue and profitability. Although the automotive market as a whole still faces many challenges, our excellent performance in the Chinese market and the excellent performance of the new generation of Land Rover Range Rover Evoque give us full confidence. At the same time, our improving financial position and the achievements of our cost reduction and efficiency actions will be a solid guarantee for JLR to bring even more exciting products and technologies to the market. "

　　In the face of the turbulent car market, reducing costs and increasing efficiency is just a phased strategy for Jaguar Land Rover to maintain steady progress, and in order to achieve more long-term growth, formulating long-term and market-expected strategic actions in terms of vehicle electrification and intelligence has become Jaguar Land Rover’s "highlight", and product transformation in response to trends such as electrification and intelligence is underway.

　　Jaguar Land Rover’s innovative Product Design Engineering Centre, the UK’s largest automotive design and development facility, has been inaugurated in Gaydon, Warwickshire. The centre is an important part of Jaguar Road’s corporate vision to achieve "Destination Zero". "We will continue to maintain a strong product offensive, strengthen our exploration and development in the field of vehicle electrification, and strive to create a future development vision of’zero emissions, zero accidents and zero congestion ‘," said Prof. Sir Ralf Speth, Jaguar Land Rover’s global CEO.

　　From 2020, all new models of Jaguar Land Rover will be available in electric models, including pure electric, plug-in hybrid and mild hybrid models. Jaguar Land Rover currently has a variety of models such as the pure electric luxury SUV Jaguar I-PACE, the Range Rover Sport PHEV (plug-in hybrid) model, and the all-new Range Rover Evoque with 48V light hybrid system. Jaguar’s flagship model XJ Next Generation will also launch a new pure electric version.

　　In terms of intelligence, Jaguar Land Rover is working with the UK Autodrive Alliance in the UK to develop the next generation of autonomous driving technology. At present, the Range Rover autonomous vehicle has completed a number of tests such as automatic identification lights, handling dangerous road conditions, and automatic parking. At the same time, China is also an important part of the global research and development of Jaguar Land Rover’s autonomous driving technology. Jaguar Land Rover has a special team to study the implementation of autonomous driving suitable for China to ensure the practicality and reliability of the technology.

　　Sales in China have been growing at double digits for six consecutive months

　　In early 2019, in the face of a challenging market and many uncertainties brought about by global geopolitics, Jaguar Land Rover took the lead in proposing "never to pay the price of blood in exchange for a single volume growth", setting the core goal for the development of the Chinese market throughout the year. Despite the continued cold winter in the domestic auto market, Jaguar Land Rover was still able to buck the trend and return to the growth channel. Since July, the dealer network has achieved an average profit, and sales in China have also achieved double-digit year-on-year growth for six consecutive months, of which December increased by 26.3% year-on-year.

　　China is the most important single market for Jaguar Land Rover in the world. Since the beginning of this year, Jaguar Land Rover has taken the lead in proposing a three-step strategy of "stabilizing the situation, restoring confidence, and gradually improving" in China, with the aim of improving the profitability of dealers as the general direction for the whole year. By strengthening branding and improving product capabilities, transparent management and open source, it will actively deal with the adverse impact of the overall market environment.

　　In 2019, Jaguar Land Rover has always regarded improving the profitability of dealers and ensuring their healthy operations as the first goal. First, it does not blindly pursue sales targets and promotes dealers to take the initiative to improve the quality of development; secondly, it optimizes some business policies and processes more simplified, focused and transparent, and increases the convenience and transparency of information inquiry, so that dealers can understand the manufacturer’s product sales strategy more timely and accurately; finally, it helps dealers make various advanced predictions, maximize the use of policies, and ensure that dealers get rebates. At the end of 2018, Jaguar Land Rover’s inventory depth was 2.2, and by the end of 2019, it had dropped to a healthy level of 1.5, which laid a solid foundation for Jaguar Land Rover to achieve double growth in revenue and profit in the second and third fiscal quarters of the world.

　　While working with dealer partners to actively build system strength, restore confidence, and achieve growth, Jaguar Land Rover maintains its investment in branding and product improvement. The new generation of Range Rover Evoque and the new Jaguar XEL are well-deserved blockbuster products of Jaguar Land Rover in 2019. At the Jaguar Land Rover Product Day event held for the first time in September, the "Jaguar Track Year" representative model Jaguar F-PACE flag version, the new Range Rover Sport that has attracted much attention from consumers, and the new models of Jaguar Land Rover’s luxury high-performance sub-brand SV were also presented to the public. At the same time, the Jaguar Track Year and Land Rover All-Terrain Year activities throughout the year have penetrated Chinese consumers with hundreds of regional experience activities, further solidifying the influence foundation of the British dual brands.

　　"Double growth" reflects Jaguar Land Rover’s response to market cyclical challenges, through product layout to dealer improvement, and then system innovation to enable the brand to win in the complex car market environment, and then achieve the goal of long-term growth. The hot sales of the new generation of Land Rover Range Rover Evoque and Land Rover Range Rover Sport also point out the direction for Jaguar Land Rover to seize the opportunity of the formation of the endogenous order in the market and achieve long-term growth of the enterprise, that is, to continuously strengthen the product matrix.

　　The new generation of Land Rover Defender, which debuted at the Frankfurt Motor Show in September last year, sets the benchmark in the global market with a new appearance, unchanged tough guy temperament, technology that embraces intelligent digitalization in the 21st century, and rich personalized configurations. Once the new generation of Land Rover Defender was unveiled, it has attracted high attention from consumers around the world, especially the loyal fans of Land Rover Defender; the new car is expected to be delivered to the first customers around the world this spring. The new Jaguar F-TYPE, a two-seat sports sedan with integrated Jaguar design DNA, was released in December last year as an important part of Jaguar Land Rover’s product matrix, and has also won a good response in the market. The pure electric Jaguar I-PACE won the 2019 European "Golden Steering Award for Best Mid-Size SUV" in November last year.

　　A decade is a node, but also a new beginning

　　2020 is the tenth year of Jaguar Land Rover’s entry into China, and it is also the beginning of a new chapter in Jaguar Land Rover’s development in China. Therefore, the "stabilizing and upward" in 2019 is more strategic for Jaguar Land Rover’s development in China. In 2020, Jaguar Land Rover will continue to deepen changes and strive to achieve greater success in the new market competition. Looking at the development of the next decade, Jaguar Land Rover not only regards China as the most important single market in the world, but also strives to build China into a strategic core base for global development in the future, covering innovative R & D, production, sales and procurement.

　　In this regard, Mr. Pan Qing, Global Director of Jaguar Land Rover and President of Jaguar Land Rover China, said: "The continuous building of system strength in China has brought more confidence and energy to Jaguar Land Rover’s upward development. The turn of 2019 and 2020 not only ends the first decade of Jaguar Land Rover’s development in China, but also opens a new starting point for another new decade. We must strive to achieve the same resonance between the energy of the Chinese market and Jaguar Land Rover’s global layout."

　　In the past few years, China has become the world’s largest auto market, and also has the world’s largest luxury car consumers. Every year, more than a quarter of the world’s luxury cars are bought by Chinese consumers. In the cold winter of the car market in 2019, luxury brands still maintained stable sales in China, and Jaguar Land Rover firmly believes that there is still a lot of potential in China’s luxury car market. Jaguar Land Rover has been deeply studying Chinese consumers’ demand for luxury models throughout the global R & D process. For example, the localization of products is not a simple model lengthening. Jaguar Land Rover attaches great importance to the high requirements of Chinese consumers for the air quality in the car. In the selection of seat materials, it has carefully selected materials that are helpful to the air quality in the car, and worked hard on the details.

　　For the new year, Jaguar Land Rover in China will focus on quality improvement, system consolidation, cost optimization, product innovation and other new measures. First, not only the improvement of product quality, Jaguar Land Rover will continue the positive development trend of its sales system in 2019, improve sales quality, and work together in both quality and quantity; secondly, continue to improve and stabilize system capabilities, including system improvement, new management concepts, and personnel screening and training. At the same time, on the basis of the global Project Charge & Accelerate, promote the integration and optimization of resources in China. Finally, in the process of continuous product innovation and localization, Jaguar Land Rover will continue to optimize product characteristics around the Chinese market, including integrating Chinese customers’ preferences for luxury products into the R & D process, and cooperating with local technology innovation enterprises to continuously update products, making products more dynamic, so as to adapt to the Chinese market.

　　

　　　[Disclaimer] This article only represents the views of the cooperative contributors, and does not represent the position of Hexun.com. Investors operate accordingly, and please bear the risk.

Original, Huang Xinyi, Financial Union

Huawei three folding screen mobile phone H-UAWEI Mate XTIULTIMATE DESIGN opened at 12:08 today. The reporter of "Science and Technology Innovation Board Daily" saw in Huawei Mall, JD.com and Tmall flagship stores that its official sale time was 10:08 on September 20. As of press time, Huawei Mall has 535,000 people to make an appointment.

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Original title: "Huawei three folding screen mobile phone, open the reservation! Two hours reservation number broke 500,000"

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[Autohome Hefei Discount Promotion Channel] Good news, the much-watched luxury sedan is running a full-scale promotion in Hefei. It is understood that consumers who buy Jaguar XFL can currently enjoy a cash discount of up to 176,900 yuan, and the minimum starting price has been reduced to 257,000 yuan. This offer undoubtedly provides car buyers with a very attractive car purchase opportunity. If you are interested in Jaguar XFL, be sure to click "Chatti Car Price" in the quotation form to seize this rare cost-saving opportunity to realize your luxury car dream.

The Jaguar XFL shows British luxury with its exquisite exterior design. The front face adopts the iconic leopard print air intake grille of the Jaguar family, and the streamlined body lines show an elegant and dynamic temperament. The overall style is atmospheric without losing the modern sense, the body proportions are coordinated, and the details are full of luxury and quality. Whether it is galloping on city streets or highways, the XFL can attract the attention of everyone.

The Jaguar XFL attracts the eye with its elegant body proportions and refined side design. The body size is 5102mm x 1890mm x 1456mm, and the wheelbase reaches 3100mm, giving it a spacious and comfortable interior. The front and rear wheels are 1605mm and 1609mm respectively, ensuring driving stability. The unique 255/35 R20 tire specification and rim design not only enhance the driving performance, but also add a sporty feel to the overall shape. Every detail shows the luxury and power of the XFL.

The interior design of the Jaguar XFL is full of luxury and refinement, blending classic British style with modern technology. The steering wheel is made of high-grade leather, which not only provides a comfortable grip, but also is equipped with electric up and down + front and rear adjustment functions to ensure that the driver has the best operating space. The center console is equipped with an 11.4-inch large-size touch screen, which has a clear display effect, supports automatic speech recognition control system, and can easily and quickly control multimedia, navigation and phone functions.

In terms of seats, the Jaguar XFL has selected exquisite leather materials to provide a luxurious ride experience. The front seats not only support 4-way adjustment, including front and rear, backrest, high and low and waist support, but also heating, ventilation and massage functions to ensure the comfort of long-distance driving. The driver and passenger seats are also equipped with electric seat memory function, which can be automatically adjusted according to personal habits. The second row of seats also has waist adjustment to provide passengers with personalized care. In addition, the car is also equipped with USB, Type-C interface, and mobile phone wireless charging function to meet the needs of modern life for convenient electronic devices.

The Jaguar XFL is powered by a powerful 2.0T engine with a maximum power of 221 kW and torque of 400 Nm, capable of pumping out 300 horsepower. This engine is perfectly matched with an 8-speed automatic transmission, providing the driver with a smooth and responsive driving experience.

Overall, the Jaguar XFL has won over Autohome owners with its unique design and excellent price/performance ratio. He emphasizes the high value of the vehicle and the excellent configuration in the same class, and believes that this is a very cost-effective model. For consumers who pursue quality and the appearance they like, the XFL is undoubtedly a trustworthy choice, and they are not afraid of the influence of online opinions and stick to their preferences. So, if you are also attracted by its charm, then act decisively and turn this heart into ownership!

Author: Talking Loud, Source: One Author Column

At the moment of the prevalence of mobile Internet in our country, customers’ consumption habits, living habits, information acquisition paths and other behavioral patterns have undergone tremendous changes. If the entire transaction can be completed with a "click of a finger", who would be willing to come to the door, to the store, to queue up, time-consuming and laborious?

Therefore, the bank anxiously found that although offline transactions were either actively or passively moved to the online, online products such as self-operated APPs and official accounts did not undertake much proportion, but instead flowed out to the "online supermarket" built by the leading Internet platform, and could only reach customers indirectly through the online supermarket.Banks urgently need to drain from the public domain and expand their own private domain traffic.

Insurance companies are equally anxiousThe operating pressure of a single type of insurance, unfavorable expansion of new types of insurance, and re-reflection of the agent model, and the rise of online insurance sellers, under internal and external troubles, there is an urgent need to open up the sales situation through new online business development methods. However, the entry of online traffic into the stock competitive market has led to extremely high prices, and traditional insurance companies lack Internet operation thinking and do not know where to start.

There are many ways to obtain online traffic. We start with the biggest one – short video & LIVE traffic, and deeply analyze the nature and characteristics of current traffic, so as to provide solutions to the private traffic operation problems of Financial Institution Group.

Let’s start with four typical cases

1. New Oriental and Dong Yuhui

New Oriental’s transformation was very successful, but it actually violated the "taboo" of corporate transformation – the main business switched to the big competition, just like a seriously ill person regained life through a big change of blood, the transformation risk is high, and the success rate is low. However, New Oriental fully considered the continuation and re-establishment of its core competitiveness, and selected excellent lecturers to successfully transform the network live streaming host. From the perspective of live streaming host ability training, the transformation is not difficult.

Observing the new business model of New Oriental found that New Oriental does not produce goods or services itself, but essentially uses short videos and live broadcast platforms to build New Oriental’s unified sales and delivery brand. Like a first-level wholesaler with a traditional business model, its core competitiveness can only be a strong delivery ability. How to build a strong delivery ability? What is the difference between operating with Li Jiaqi and Viya?

First of all, New Oriental’s priority is to build the "New Oriental Selection" company brand, rather than a strong personal attribute brand.

However, the IP of "New Oriental Selection" is cold, and the IP of short videos and webcasts must be personal, vivid and personalized, so it is also necessary to create a personal IP. In order to reduce the series of business risk problems that may be caused by the strong binding of the company’s brand to a certain person, New Oriental has created a group of personal IPs: Dong Yuhui, yoyo, Dundun, Shi Ming… Their common characteristic – they are all lecturers of New Oriental. By creating a "iron camp + flowing soldiers" model, strengthen the company’s branding impression and image.

Secondly, New Oriental has reshaped the new fashion of live streaming. Live streaming is no longer roaring, noisy, vulgar, but also intellectual, rational, touching, humorous. It can teach English, pick up a musical instrument and sing unprofessional but heartfelt songs, and it can be a 7 * 24 hour live streaming host.

There were many live streaming hosts, so naturally there was no shortage of topics. Therefore, the square face of the Terracotta Warriors, Dong Yuhui and Yoyo’s CP, Shi Ming’s daughter-in-law… became the title of the short climax video during the live broadcast.

However, New Oriental’s delivery advantage is based on unique forms and knowledge content, and the competitive barrier is not high. With the increase of similar competitors and the aesthetic fatigue of the audience, this advantage and hot spot will always pass. How New Oriental maintains continuous competitiveness and attention is a major issue that accompanies the operation.

2, crazy little brother yang and three sheep internet company

Take a look at the business logic of "Crazy Little Brother Yang", who currently ranks first in the number of Douyin bloggers.

"Crazy Little Brother Yang" is similar to New Oriental Selection, and belongs to the same delivery platform. Different from New Oriental’s transformation and Yu Minhong’s way of increasing fans with its own hotspots and traffic, it started with family funny short videos to build fans, and later transformed into live broadcast delivery. Establish competition barriers with highly cost-effective products, forming a virtuous circle of mutual promotion of "cost-effective products" and "strong delivery capabilities". At the same time, continue to launch high-quality funny videos to maintain fan popularity and attract re-engagement for live broadcasts.

Crazy Brother Yang was also the first live streaming host to adopt a corporate system of operation, which avoided the fate of Viya and Li Jiaqi due to business tax regulations. The operating company behind it, Sanjiyang Network, also tried to launch other Internet celebrity live streaming hosts, but under the strong personal IP, the company’s attributes are not strong, and other Internet celebrity IPs are difficult to build.

Crazy Brother Yang represents the most common Internet celebrity live streaming hosting business model and development process: "self-employed" or "small teams" initially attract fans through creativity, and after finding a self-development model, they continue to stand out from the highly competitive live streaming hosting group, and then live stream monetization.

3. Gree and Dong Mingzhu’s store

Unlike the business essence of Dongfang Selection and Crazy Brother Yang, the Financial Institution Group itself produces goods or services in the hope that the self-operated platform will directly sell to customers – it can reach customers without coercion, improve the stickiness of self-operated customers, and reduce the cost of customer acquisition. Therefore, many of the tactics of the delivery platform do not apply to Financial Institution Group.

Gree and Dong Mingzhu’s store is a more successful transformation of self-operated online sales in the physical manufacturing industry. Let’s try to analyze Miss Dong’s online sales strategy.

First of all, it is also to build an IP – Dong Mingzhu’s store, and to create an online direct brand of Gree air conditioners. Why not call Gree’s store, it may be mainly to make full use of Dong Mingzhu’s personal branding impression, with its own traffic and further strengthening the interest binding between Miss Dong and Gree.

But Dong Mingzhu is over 60 years old after all, and cannot live stream as a live streaming host. In order to attract young customers and create topics, she launched her own stand-in, "secretary" Meng Yutong. Meng Yutong’s debut was in the entertainment industry. He was picked up by Dong Mingzhu for participating in a workplace show, and he joined Gree overnight to serve as Dong Mingzhu’s secretary. The main responsibility is live streaming, and it seems that he does not hold other real positions.

Dong Mingzhu worked hard to create Meng Mingzhu’s IP, and attended various meetings with him. He asked Xiao Meng to send a hot dance in semi-entertainment occasions, and increased the popularity through short video transmission. Immediately after creating the topic, "Dong Mingzhu’s secretary" and "Gree’s next generation of female successors" became the labels of Meng Yutong. However, all of Meng Yutong’s IPs are dependent, and it is difficult to form a personalized label. The impression left is that there are several hot dances at Dong Mingzhu’s request on different occasions. The label excavation is not sustainable, and it disappears in the public eye after a flash in the pan.

Dong Mingzhu’s shop is defined as an online self-operated channel, which has more practical significance for Gree or Dong Mingzhu. Miss Dong has had several serious conflicts with Gree’s old shareholders, all of which have used the power of dealers to successfully defend the barricade several times. Success is not easy, and failure is not easy. The power of the princes of dealers is too strong, which has also become the biggest obstacle to Gree’s integration into the new retail model. Dong Mingzhu’s shop has realized the replacement of self-operated dealers: in recent years, the total sales of Gree air conditioners have not changed much, but Dong Mingzhu’s store sales have increased to tens of billions, which has invisibly exploited the cakes of major agents and distribution channels.

Due to the fact that it is only self-operated, and white goods generally have the characteristics of low purchase frequency, the frequency of short videos and live broadcasts and the popularity of a single game are difficult to maintain. The sense of topic is not strong, and short videos and live broadcasts are gradually reduced to product introductions. This is also the biggest problem that is common and difficult to solve in the private streaming operation of live broadcasts by manufacturers.

4. Wang Xiaofei’s Six Stories of Ma

It also comes with its own traffic, and Wang Xiaofei’s Ma Liuji is out of the circle. Since Wang Xiaofei’s topics mostly come from failed marriages and couples tearing each other up, in order to form an isolation from business brands, Ma Liuji’s short videos and live broadcasts never mention private life, as long as Wang Xiaofei appears on the camera.

Under the current context of consumer downgrade, high-end hotels are difficult to operate. Zhang Lan, Wang Xiaofei and their son moved to offset and mass hotels, launching offline catering brand stores such as Yue’ertang and Ma Liuji.

How to attract online traffic and drive consumption? Wang Xiaofei cleverly combines premade dishes with online live streaming, making online self-operation productive. Ma Liuji’s business idea since its birth is to drive offline store operations through online sales.

In order to increase the topic and fill the live broadcast content, Wang Xiaofei started live cooking, of course making his own pre-made dishes, selling hot and sour powder, selling homemade sausages, telling entrepreneurial stories, and even recording Ma Liuji executive business meetings to advertise for offline stores.

Ma Liuji is no longer a simple Sichuan restaurant, but has successfully transformed into a "chain restaurant + food company". Through online short videos and live broadcast sales, the online sector is responsible for its own profits and losses. At the same time, develop its own fan club – private domain traffic, play the role of online product promotion and diversion, and divert the flow of offline stores. Offline stores use trendy brands and creative operations to carry the functions of deep customer interaction and product experience.

Implications for the financial industry

At present, Internet operations in the financial industry mostly cooperate with leading traffic platforms to make hard advertisements. Push, at most, carefully select the target customer group, and guide customers to click to buy through product links under more successful online scenarios and pages. The sales conversion rate of this method is extremely low, and the core test is the "stickiness" or "demand rigidity" of the financial product itself. Therefore, it is easy to understand why the conversion rate of online credit is the highest, followed by deposits and wealth management.

For insurance products with less rigid demand, this indirect first-stream cooperation is doomed to be ineffective. Public domain to private domain cannot avoid online self-operated Customer relationship of financial enterprises. Anyway, if you want to operate private domain traffic by yourself, why not take the initiative to attract public domain traffic, but passively convert traffic? Why not integrate into the traffic concentration of short videos and live broadcast methods, but instead cling to the primary gameplay of playing the remaining page product jumps on the Internet platform?

1. The core of online operation is to build IP.

IP is the battlefield of online operation and the memory point of public traffic. Its own tonality positioning sometimes determines the success or failure of the overall operation. Therefore, IP is best to bring its own traffic, at least it is easy to attract attention and fans. This answers why Gree’s online store is not called "Gree’s store", but "Dong Mingzhu’s store".

The financial industry is mostly state-owned enterprises, and it is often difficult to "surprise" on the Internet because of "integrity". A better combination is to learn from New Oriental’s approach, hype the promotion of helping farmers and inclusive benefits, and find product connections around the themes of the rejuvenation of great powers, the heavy weapons of great powers, and the rise of nations, and use fresh methods to arouse emotional resonance among users. This is a creative industry that requires a team that understands finance and is good at advertising creativity to continue to operate.

2. The conflict between IP personal attributes and brand corporate attributes is resolved

In the field of short video and live broadcast, IP has obvious personal attributes of live streaming host. This is an objective law and cannot be subverted. For Financial Institution Groups, there will be great security risks. Just like a company choosing a product endorsement star, once the company’s brand, reputation and personal words and deeds are strongly tied, it will be a long-term and unstable factor.

New Oriental’s approach is worth learning from. It adopts the method of "highlighting the company’s brand + a group of live streaming hosts", creating but not relying on personal IP, and always emphasizing the company’s IP. The specific practices include all live streaming hosts wearing the clothes of the company’s IP, requiring the live streaming host to mention the frequency of the company’s IP, and so on.

Even so, it is still impossible to completely solve the personal instability. If Dong Yuhui changes jobs to other platforms, at least in the short term, the loss of fans and attractiveness of Dongfang Selection will be inevitable.

A trend of live video broadcast may fundamentally solve this problem – virtual human. Virtual human belongs to the intellectual property and intangible assets of enterprises, and the language behavior is completely controllable, which can perfectly solve the problem of highlighting personal IP to create private domain traffic while avoiding the negative impact of personal instability. The technology has matured rapidly so that the short video output of one-way interaction can completely replace the real person. In two-way interaction, pure voice interaction has been close to the real person interaction in some characteristic scenarios, but the video animation technology is not yet mature, and it will take 3-5 years to commercialize on a large scale. At present, a number of domestic Financial Institution Groups have tested the waters to launch virtual human, and are mainly used in the field of publicity products and customer service. This trend will be further strengthened in the future.

3. Continue to create topics, maintain popularity and customer activity

The operation of IP needs to continue to maintain popularity, just like the DAU and MAU of the APP need to be maintained in the 1.0 stage of Internet marketing. The main means to maintain popularity in the field of short videos and live broadcasts are: manufacturing or tracking hot topics, emotional resonance, ultimate cost-effective goods, lady dancing, curiosity and creativity… The audience of short videos can be classified according to the interest label, and the short videos can also be divided into different types: mukbang, funny, travel, cooking, dancing, singing… People gather in groups, and you can consider launching different types of video solutions to attract different types of customers. Of course, the customer group must be a pre-selected target customer group, and the type of scene has a high degree of compatibility with the product or service.

4. The problem of low frequency of self-operated products

Domestic manufacturers’ self-operated short video or live broadcast platforms do not seem to have solved this problem to a high extent. In the insurance industry, we have browsed the live broadcast platforms of Ping An and ZhongAn, which have launched live video broadcasts. Repeated oral broadcasts without new ideas are doomed to bleak popularity and transaction volume. Direct and blunt sales just move the offline sales scene to the online, which is meaningless. Only the brand trust formed through the continuous accumulation of popularity, coupled with the natural transformation of scene-based entry, can truly play the role of online delivery. For example, if an agricultural insurance company can establish an agricultural teaching video platform, it will use the scene areas such as planting and breeding technology and agricultural sales that farmers need to be empowered as the entry point for short videos or live broadcasts. If you think that the self-built online business scene is too heavy, you can at least shoot some low-cost teaching videos or short videos that farmers like to see, and then insert the insurance purchase link into it, which will also play a good role.

Another solution is to introduce high-frequency scenarios. There is no need to insist that your platform only sells your own products. You can consider introducing high-frequency products and services from strategic partners to attract popularity at cost-effective sales prices, and drive your own product sales when selling complementary products.

Author Email: gaoshengtan2021@yeah.net