Original title: Rich cultural connotations, advanced technical level, precise demand control –

What do domestic games rely on to become popular overseas?

The overseas version of "Gu Jian Qi Tan" has been on the top of the international well-known game platform Steam hot-selling list for 3 days; "Yuan Shen" in the role of "Yun Jin" opera "Goddess Hack View" has been played on the overseas video platform YouTube for more than 7 million; mobile game PUBG MOBILE has set a record of 600 million downloads and 50 million active users in a week… In recent years, domestic games have been recognized and loved by more and more overseas users.

Which domestically produced games stand out better, how do they capture overseas user requests, and how can Chinese game makers go further as competition intensifies in the overseas gaming market?

"So beautiful it makes me cry"

At the exhibition site, there were people with golden wigs and vermilion masks diagonally, with cool shapes; some people had iconic red rabbit ear knots and waist-hanging prop bags on their heads, which were cute and full of vitality; some people wore gold, white, and black interactive robes, holding pipes, like noble and graceful gods… They wore exaggerated costumes and played the characters in the game "Yuan God" to express their love for this game.

In July this year, at the Japan Expo, a comprehensive animation exhibition held in Paris, France, the domestic game "Yuan Shen" was in the limelight, and there was an endless stream of animation enthusiasts and gamers in front of the booth. In order to get the peripheral gifts of the game, enthusiastic players lined up across half of the exhibition hall. The surrounding gifts were all sold out in just an hour, and those who came late could only regret returning.

In recent years, many domestic games have become popular overseas, from "Yuan Shen", which uses open-world role-playing as a selling point, to "Ghost Valley Eight Wilderness", which focuses on national style cultivation, and then to the martial arts style action game "Naraka: Bladepoint"… These works attract the attention of foreign players with unique and attractive Chinese cultural elements.

In the game character settings, "the original god" insisted on using Chinese names instead of English names, so that some overseas users impressed, and even set off a wave of learning pinyin overseas, YouTube a "original god" Chinese name pronunciation teaching video harvest over 2 million views.

"When our thousands of years of traditional culture is expressed through new technologies, it will become more intense and dynamic, and it will be more attractive to overseas people," said Chen Yu, vice-president of Tencent and president of the Photonics Studio Group. "In the past, we were improving our technical capabilities. The next step is to build our own IP universe to help game products continuously improve the breadth and depth of the IP matrix."

On Twitter, a Japanese user named "Harakami Kanji Research Institute" is very keen to explore the Chinese cultural elements in the game. What this player often does is to unearth some meaningful Chinese characters and sentences in "Harakami", and translate them into Japanese by looking up ancient books and combining his own understanding, so as to explain the meaning to more Japanese players.

The costumes, gestures, and lyrics of the game character "Yun Jin" integrate traditional Chinese opera cultural elements with the game’s own unique style. As soon as it was launched, it was deeply loved by young people at home and abroad, and it also made many overseas players interested in Chinese traditional opera.

"Her voice is so pure and peaceful. I like to listen to her sweet singing." "Chinese opera is music like gold."… The video has been viewed 7.22 million on YouTube.

"As a mass entertainment medium, it is difficult for games to carry the heavy accumulation of opera art over thousands of years," said the production team of Yuanshen. "But it is also very meaningful to let more people know traditional Chinese opera in a way that overseas players are willing to accept, and then to contact the true essence of opera culture."

"Continue to surprise users"

Behind the cultural appeal of the game is the continuous innovation of the research and development side. According to Liu Wei, president of miHoYo, the company that produced and distributed "Yuan Shen", "making works that can be loved by users from different regions and cultural backgrounds is itself full of challenges, and miHoYo’s approach is to keep up with market demand, continuously increase investment in technology and content, and continue to surprise users."

Disassembling the development process of "Yuan Shen", Liu Wei talked about that games as digital cultural products cannot be separated from the construction of an industrialization system. miHoYo has established a special research team within the company to undertake the responsibility of catching up with the industrialization level of international cutting-edge manufacturers and exploring new technologies. miHoYo has also established R & D centers in many countries and regions to attract global scientific research talents, build an industrialization pipeline, and improve product quality and production efficiency.

After long-term technical accumulation, "Yuan Shen" has made a breakthrough in client side technology, and pioneered the simultaneous launch of multiple platforms, which can be used on PS, iOS, Android, PC and other platforms to meet the usage habits of different game groups.

"Whether a game is successful or not, whether it is fun or not, and whether it can bring pleasure to players are the most direct criteria." Li Xuan, a game teacher at the Future Media Studio of the Central Academy of Fine Arts who has participated in the production of many games, believes that excellent gameplay design is an important prerequisite for a game to be "fun".

In terms of gameplay design, "Yuan Shen" transplanted the open-world characteristics of the computer and host to the mobile game, encouraging free exploration in the game world and greatly enhancing user stickiness.

Under the influence of factors such as the peak of domestic user growth and shrinking version numbers, going overseas has become an important source of growth for China’s game industry. Data show that the actual sales revenue of China’s self-developed games overseas market reached 18.013 billion US dollars last year, an increase of 16.59% year-on-year, of which mobile game revenue was 16.09 billion US dollars, an increase of 21.8% year-on-year.

"Going overseas is one of the hot topics in China’s game industry in recent years. The rapidly growing overseas market can bring many opportunities to China’s game industry. At the same time, the international market is relatively mature. Going overseas will force the domestic game industry to improve its independent research and development capabilities and improve product quality," Chen Yu said.

Chen Yu shared a story: PUBG MOBILE mobile game R & D team went overseas to participate in a campus competition. After entering the auditorium, the host introduced them as the developers of the game. The enthusiasm of the audience was quickly ignited, and the cheers went up and down. "Like a sports star entering the arena, I feel very excited." He said, "In the past, Chinese players played foreign games, but now many domestic manufacturers, including Photonics, have gradually gained recognition from global users. As practitioners, it is very fulfilling."

"And target a bigger market."

The group of players who invest more time and energy in games tends to be concentrated in the console and computer side, and foreign manufacturers have paid relatively little attention to mobile end gamers in the past few years. "The game needs of mobile end players with limited energy and more fragmented entertainment time have not been well met. Domestic game manufacturers have seized the opportunity and achieved breakthroughs in this part of the gamers first," Li Xuan said.

However, with the popularity of domestic mobile games overseas, more foreign manufacturers have begun to pay attention to mobile end games, and the market competition has become increasingly fierce. "It is not enough to only attract light players, but also to target a larger market and attract more heavy players," Li Xuan said.

Heavy gamers are known in the industry as core gamers, who usually have a "tricky taste" and have higher requirements for game quality. "It is the dream of many practitioners to get the recognition of core players and make a high-quality game. Almost every Chinese player and Chinese game producer is eager to see a high-quality masterpiece made in China," Li Xuan said.

"Overall, we still have a certain gap with the top R & D companies on the PC side and the host side. The improvement of R & D level cannot be achieved overnight, and it needs to be accumulated step by step." Chen Yu said, "The gap is gradually narrowing."

"The Dyson Ball Project," a domestic indie game released last year, is a rather "hard-core" sci-fi-themed business simulation game. Since the release plan was announced, many foreign users have been looking forward to it. This kind of game is not popular, but "The Dyson Ball Project" has proved itself to players around the world.

The game setting with the concept of physics, the realistic and elegant art style, and the abandonment of the game mode of "confrontation" that encourages players to actively explore… These characteristics have allowed the game to maintain a high praise rate of 97%, making it one of the most praised games on the Steam platform. Players from different cultural backgrounds did not hesitate to praise themselves, and left messages expecting the game to provide more language support and richer content gameplay.

He Wei, a professor at the School of Arts and Media at Beijing Normal University, believes that Chinese games have strong operating capabilities in overseas markets, while other links in the industry chain are relatively weak. Through the innovation and exploration of the profit model of mobile end game products, China’s game industry has achieved a curve in output value, but in other links of the game industry chain, such as software and hardware infrastructure, game research and development, distribution, channels, etc., it has not yet reached the leading level.

"This requires the upgrading of the game industry chain. In the past, our industry chain was still a relatively traditional production method similar to a manual workshop, but under the new global collaboration model, we need to set up different studios around the world to work together across types of work, countries and time zones to complete projects, which will help us continue to improve the team level." Chen Yu said.

Industry insiders point out that technological progress and cultural integration have brought the distance between global game enthusiasts closer, and also created more diverse demand. Chinese game makers must not only conduct in-depth research on overseas markets and gain timely insight into changes in target group preferences, but also be prepared to establish a global presence from the beginning of Product Research & Development, accumulate loyal users with stable product quality, and move towards the journey of upgrading from a single hit to a global IP.

There are many beautiful men in the entertainment industry who are suitable for ancient costumes, but there are not many who can still look good after taking off the ancient costumes. Marco is such a representative. In "Hua Qiangu", with the corner of the first beautiful man in the Six Realms "Killing Qianmo", Marco has attracted countless fans, but after a short period of glory, Marco has not caused more splashes in the entertainment industry. Now the dress is slightly thin, and it is not easy to create more glory from the appearance.

From the first time Hua Qiangu saw him, he could tell how amazing "Kill Qianmo" was. He directly shouted "Kill Sister" and muttered to himself, "Sister is so beautiful, but her breasts are so small." Such an evaluation would definitely make a man angry, but it was a rare compliment to Kill Qianmo, who was so beautiful, and because of this, he had a cold temperament and a little more pity for Xiao Gu.

But unfortunately, after the success of killing Qianmo, it was a temporary ceiling for actor Marco, and after that, all the labels about Marco could not be separated from "Sister Hua". After that, Marco also made different attempts, acting in the rich second generation in modern dramas, also acting in youth blood dramas, and also exploring in suspense dramas, but unfortunately there were no more splashes.

In the suspense drama "Breaking the Cocoon" that just went LIVE, Marco starred as a special character, playing the attending physician of neurosurgery, a handsome guy in the ascetic department, Wen Bai, and the forensic doctor Jin Lingyi’s teacher and friend have a little different feelings, but this time Marco has no aura, and can only play a supporting role for the newcomer Zhang Yao. After taking off the ancient costume, Marco’s shape is slightly thin, and there are not many eye-catching places. In addition, the character itself is a bit cold, and it is difficult to give people a good impression at first glance.

On the contrary, the role of Wenbai itself is full of expectations. Judging from the current broadcast plot, he and the male protagonist Tan Jingtian played by Zhang Yao have many common interests and hobbies, and even nightmares are similar, which makes people curious about their relationship. However, from the perspective of the debut time and status in the circle, it is indeed a bit overkill to let Ma Ke play a supporting role for the rookie actor Zhang Yao, which is probably why the drama specially marked the special role.

Regardless of Marco’s embarrassment in the play, "Breaking the Cocoon" is a slightly interesting suspense drama. The biggest selling point is naturally the insect crime-solving method, which finds clues related to insects from unremarkable cases and uses the professional knowledge of the male protagonist to assist the police in solving the case. This novel and fascinating way of expression is a big point to watch. But the stereotype that this drama does not escape is that it unilaterally exaggerates the role of this place from which direction, and treats other people as decorations. How to balance the weight of the play is still debatable.

In fact, many people only know the embarrassment of Marco after he became popular, but they don’t necessarily know the anecdote about his entry into the entertainment industry. Marco’s older brother, Maher, is also an actor. Although he has no particularly impressive roles so far, he is a supporting role in Guo Jingyu’s series. He has appeared in "Red Lady", "Dog Stick", "Brave Heart" and "Great Yangge". After his brother was admitted to the Beijing Film Academy, he accidentally took his younger brother to meet the director. He didn’t expect that Marco would be accidentally photographed and enter the entertainment industry. Before starring in "Flower Qiangu", he had played Xiaoxue’s "Gossip Boyfriend" in "Family with Children".

The two brothers bravely ventured into the entertainment industry, and it stands to reason that they could support each other, but their appearance was too different, and the pace of development in the circle was also inconsistent. Compared with his brother, Marco was obviously lucky, at least he had been a big hit, but unfortunately, the role of "Killing Qianmo" was not enough for him to eat for a lifetime, and the flat taste after the explosion was estimated to be not easy to endure. However, due to the limitations of his appearance, it was estimated that it would be difficult for him to become popular, so in addition to playing a small supporting role in a down-to-earth manner, he had already found his own happiness. In 2018, he successfully proposed in "The Most Beautiful Crew", and he had successfully hugged the beauty back. I don’t know if Marco can break through next, but I really look forward to him leaving the label of "beautiful" and "handsome" and relying on his acting skills to find a different path. Text/Red Queen

　　On August 29, Xiaomi co-founder, vice president, and head of Xiaomi TV, Wang Chuan, released an article today entitled "Why did Xiaomi TV take the lead in cutting prices?" Wang Chuan said that in the second half of this year, we found signs of a decline in upstream raw material prices. Our first reaction was to return the benefits to users and become the first TV brand to cut prices comprehensively.

　　It is reported that the categories of this price reduction include the comprehensive price adjustment of Xiaomi TV 4A from 43 inches to 65 inches, with a maximum decrease of 1,000 yuan.

　　Wang Chuan said that in the first half of this year, the entire TV industry’s overall market was declining, and the strong TV companies in the past also encountered various problems. However, Xiaomi TV has achieved frequent success and achieved rapid growth against the trend.

　　Wang Chuan said that at such a low price, Xiaomi TV is still making money, mainly for the following three reasons: first, in the upstream supply chain, we have more advantages than traditional manufacturers; second, Xiaomi’s self-built Xiaomi Mall and Xiaomi Home are very efficient channels; third, Xiaomi TV’s business model is a tipping model – internet service, Xiaomi TV is still profitable in the case of hardware not making money, forming a healthy business closed loop.

　　The following is the full text of Wang Chuan’s article "Why Did Xiaomi TV Take the Lead in Reducing Prices?":

　　Yesterday, we announced a price adjustment, becoming the first TV brand to cut prices across the board. As you may remember, the price of TV panels and other raw materials rose sharply in the second half of last year. Xiaomi persisted until the beginning of this year before it had to make a small price adjustment. It is the company that has raised prices the latest and lowest in the entire TV industry. In the second half of this year, we found that the prices of upstream raw materials showed signs of falling. Our first reaction was to return the benefits to users: Xiaomi TV 4A fully adjusted prices from 43 inches to 65 inches, with a maximum decrease of 1,000 yuan.

　　Adhere to high cost performance and grow against the trend

　　Does anyone say Xiaomi TV is crazy? No, insisting on high cost performance and saving every penny for users is the core value of Xiaomi. In May this year, we launched the world’s thinnest LCD TV, Xiaomi TV 4, with a thickness of only 4.9mm, 30% thinner than iPhone. The price of this top-of-the-line 55-inch TV is only 3,999 yuan, which is not much different from the price of an ordinary 55-inch TV. In March this year, when all the TV companies launched new spring products with sky-high prices, we launched a new cost-effective series – Xiaomi TV 4A, starting from 2,099 yuan, which is called the fighter in the TV industry.

　　Why did you set such a price? Mr. Lei has said many times that Xiaomi is a kind company, a company that follows cost pricing and pursues low gross margin. It is a company that has the ability to sell products to 9999 yuan but insists on pricing 3999 yuan. This TV is priced as much as we don’t lose money. Now that the price of raw materials has dropped, we continue to follow the cost and reduce the TV price as soon as possible.

　　Xiaomi is a company founded by a group of engineers. When other companies use technology as a selling point for them to obtain high gross profits, as engineers, our idea is very simple. The technology we have worked hard to develop is used to benefit millions of users, not a tool used by manufacturers to make huge profits. This is our dream when we created Xiaomi. "Let everyone enjoy the fun of technology."

　　We want to be friends with every user. Lei always said, if you think about how to earn 100 yuan more users every day, how can you be friends with others? You have to think about how to save 100 yuan every day.

　　In the past five years, Ray has never set a KPI for us. We have not discussed sales, sales volume, and profits. We believe that as long as we can make a good product, these things will follow, and the facts prove it.

　　In the first half of this year, the overall TV industry was in decline, and the strong TV companies in the past also encountered various problems. Xiaomi TV has achieved rapid growth against the trend. According to data from Zhongyikang, in the first half of 2017, Xiaomi TV’s online sales increased by 91.2% year-on-year; according to the "Analysis Report on Home Appliance Online Shopping in the First Half of 2017" jointly released by CCID Research Institute and China Electronics News, Xiaomi TV was the TV brand with the largest increase in online sales in the first half of this year; according to statistics from Aowei Cloud Network for the second quarter of this year, Xiaomi TV won the online sales championship of the two mainstream sizes of 49 inches and 55 inches. This year 618, we won the sales championship of 43 inches, 49 inches, 55 inches, 65 inches and other size segments on JD.com and Tmall platforms. These sales rankings are very exciting for us, but there is one ranking that makes me even more proud, that is, the repeat purchase rate of Xiaomi TV is No. 1 in the entire TV industry, including foreign brands, which fully shows that after experiencing Xiaomi TV, users know what TV is most worth buying.

　　Low prices can still make money, how did we do it?

　　So why is 2017 a cold winter for the TV industry, but spring for us? With such a low price tag, many people think we are losing money, but I want to tell you that we can still make money. Why is that?

　　As an Internet company, our huge core advantage in TV is emerging.

　　First, in the upstream supply chain, we have an advantage over traditional manufacturers. Today, the entire manufacturing industry has entered an era of overcapacity. Instead of building our own factories, we choose the best quality and most efficient manufacturers among the best foundries in the world to produce Xiaomi TVs. I can use Sony’s, Samsung’s, and Sharp’s foundries. We can use the best craftsmanship to build Xiaomi TVs.

　　Second, we have more and more advantages in sales channels. Xiaomi’s self-built Xiaomi Mall and Xiaomi Home are both very efficient channels. We are the first TV brand in the industry to achieve the same price online and offline; while traditional manufacturers hand over 40% of the cost to various offline channel providers. The same TV can only be made into two models. There is a big difference between one price online and one price offline. Bullying users who don’t know how to do it and relying on deception to obtain high gross profits. Industry insiders laugh at themselves as: "No pit, no deception, no color TV".

　　Third, our business model is the tipping model – internet service. If users like our products, we are confident that the experience will be good enough for users to be willing to tip. The average daily boot rate of Xiaomi TV is as high as 68%, far exceeding the industry level of 56%. This shows that users of Xiaomi TV prefer to turn on the TV, and Xiaomi has more than 20 million users on the TV side and more than 10 million monthly active users. It is the largest Internet TV platform in China. With a large and highly active user base, our Internet revenue such as e-commerce and membership has exploded. This has allowed Xiaomi TV to achieve profitability even though the hardware is not profitable, forming a healthy business closed loop.

　　Companies from the future

　　Xiaomi TV’s dream is to "make the best TV, so that everyone can buy it". The three advantages of supply chain, sales channels and business model make the two seemingly contradictory ideas of "best TV" and "everyone can buy it" unified, so that we can use a lot of energy to polish each product under the premise of insisting on high cost performance. In recent years, many companies have been busy grabbing the market, and we have improved our products little by little from image quality, sound quality, craftsmanship, content, intelligence and other aspects, each of which has reached the top level in the industry. For example, Chinese TV manufacturers do not pay much attention to sound quality, but we are willing to make great efforts to hire world-class acoustic experts, establish a first-class acoustic laboratory, and successively launch Soundbar speakers, independent subwoofers, surround sound home theaters, and the first Dolby Atmos cinema TV, allowing users to enjoy sound quality comparable to cinema without leaving home.

　　From the first generation to the fourth generation, each generation of Xiaomi TV has made great progress and is at the forefront of the TV industry. We are the first to create an artificial intelligence system that "understands the content and understands you better", so that users don’t have to struggle to find a large amount of TV content; the first to develop artificial intelligence voice TV, so that illiterate children and the elderly who are afraid of smart TVs can easily use smart TVs. We launched this year’s flagship product – Xiaomi TV 4, which looks like a borderless design of a piece of glass, a 4.9mm body that is 30% thinner than iPhone, and a price starting from 3499 yuan, all of which make the entire TV industry admire.

　　With the popularity of the Internet, users are becoming more and more experts and buying smarter and smarter. We firmly believe that the era of relying on fooling users to obtain high gross profits is over, and the future belongs to companies like Xiaomi that insist on "making products that move people’s hearts and are affordable." Xiaomi is a company from the future.

　　International Online auto channel News: At 10: 00 am on May 25th, Lin Jie, chief user rights officer of Geely, announced the pre-sale price of SUV disruptor Xingyue L in the form of short video, officially announcing the global pre-sale of Xingyue L in the official applet. This time, two kinds of power models with five configurations were announced, and the pre-sale price range was 148,000 to 188,000 yuan, among which, the Cuiyu magic color suit cost 5,000 yuan, including Cuiyu magic color special car paint+Cuiyu double suede interior+double five-spoke pulse wheels+magic color exclusive car keys. Based on the principle of truly being responsible for users, Xingyue L actively practices the promise of "no need for users to spend more money" in the action of SUV disruptors at Shanghai Auto Show, continues the innovative user experience of "no better than not trying and not selling", and introduces the exclusive rights of pre-sale.

Xingyue l pre-sale price

　　It is reported that the exclusive rights and interests of pre-sale are: 520 yuan deposit is 2,000 yuan; Buy a car at the pre-sale price, and retreat more and make up less after listing; 2-year 7.8% discount value-added repurchase; Up to 7000 yuan replacement subsidy; 36 zero-interest financial subsidies; 20% discount on Cuiyu Magic Color Suit; Blind subscription users also enjoy pre-sale rights.

　　Special note: to book Xingyue L, you need to book through Geely’s official pre-sale applet or official mall to enjoy the above rights and interests; Blind subscription users do not need to re-order, but no longer enjoy the pre-sale 520 deposit deduction rights; Value-preserving repurchase and finance, replacement of rights and interests, 2 out of 3; "More refund and less compensation" means that if the listing price is higher than the pre-sale price, the booking user does not need to make up the difference, and if it is lower than the pre-sale price, the manufacturer will return the difference.

Xingyue l

　　As a new compact SUV model under Geely CMA architecture, Xingyue L inherits the five global genes of "safety, health, intelligence, performance and energy saving" of CMA architecture, showing the powerful strength of SUV disruptors. In the world’s first test a few days ago, Xingyue L competed on the same stage with German Japanese benchmark SUV models. The field measurement of 100-kilometer acceleration in car home was only 7.45s, the field measurement score of 100-kilometer braking user jury was 34.9m, and the field measurement of Elk test in car home was 82km/h, which set a new record. The comprehensive mechanical quality of Xingyue L is ahead of the mainstream SUVs of strong joint venture brands such as Volkswagen Tiguan L, Honda CR-V and Toyota RAV4 Rongfang, with a product value of 300,000. It has the strength and confidence to redefine the highest value standard of compact SUVs and reshape the SUV market structure dominated by strong joint venture brands.

Xingyue l

　　Entering the era of Geely 4.0′ s comprehensive architecture, Xingyue L inherits CMA’s world-class performance and safety genes, and is born strong. In terms of safety, CMA architecture gives Xingyue L the world’s top safety genes and the highest standard of safety technology. Xingyue L has 24 environmental safety sensing sensor components, and its hardware system is equipped with the leading market, which meets the global five-star safety in China, Europe and America, and has nine large-area safety, creating a new safety standard in the digital age.

Xingyue l

　　In terms of performance, Xingyue L inherits the "world champion" driving control gene of CMA architecture, and the whole system is equipped with Drive-E 2.0TD high-performance powertrain, with a maximum power of 175kW and a maximum torque of 350N·m, subverting the compromise between sports and comfort. The braking deviation of 10 feet and 100 kilometers in a row is less than 1m, which brings good braking confidence. At the same time, Xingyue L launched Borgwarner’s latest generation of four-wheel drive technology in the world: the 6th generation Haldex, which greatly improved the performance of four-wheel drive, improved the response speed by 16.7%, and made the transmission more accurate and easier to get out of trouble. Xingyue L’s comprehensive mechanical quality is far superior to that of the same level, comparable to high-value luxury brands.

Xingyue l interior

　　Intelligently, Xingyue L has CMA intelligent evolvable electronic and electrical architecture, which is twice as fast as the mainstream cars in the market, and the data transmission rate is 200 times faster than the world-class architecture. It has a powerful brain and neural network in the industry. It is equipped with super-strong Qualcomm Snapdragon 8155 chip, which supports 5G high-speed network and drives multiple screens with one core. Xingyue L is the world’s first mass-produced global FOTA fuel SUV, which supports the global FOTA online upgrade technology of the whole vehicle. At the same time, it is also equipped with a new generation of intelligent digital system, AR-HUD reality augmented head-up display, 5G-AVP 1km unmanned parking system and other leading intelligent technologies.

　　In terms of health, Xingyue L has fully popularized all-round health vehicles, equipped with CN95 air conditioning filter +AQS air purification, PM2.5 monitoring and protection, fresh air system and G-clean scenario mode. In addition, the body size of Xingyue L subverts the traditional size of compact SUV, with a wheelbase of 2845mm, and the body size completely exceeds the level of joint venture brand SUV at the same level.

Xingyue l interior

　　In order to practice the promise of "SUV subversive action", "all good technologies are used on Xingyue L without reservation. Let users have a world-class good car that exceeds expectations without paying more costs. "Under the empowerment of CMA Super Matrix, Xingyue L deeply integrates global technology and user needs, and completely surpasses the joint venture brand value without users spending more money. It will lead the times with a subversive attitude.

Xingyue l

　　From the release of "SUV Subversive Action" at Shanghai Auto Show to the first test in the world to implement subversive action, Xingyue L has continuously brought subversion and surprise to the market and consumers with the product value of 300,000 class and the product strength of leading the mainstream SUV of strong joint venture brands. With the release of the pre-sale price, it also means that Xingyue L officially entered the countdown to listing. (Source: Geely Automobile)

　　On the evening of August 2, a number of listed companies in Shanghai and Shenzhen issued announcements for investors’ reference:

　　Major Announcements > > >

　　Air China: Plans to raise no more than 15 billion yuan

　　() announcement, the proposed increase in funding does not exceed 15 billion yuan, for the introduction of 22 aircraft projects and supplementary working capital.

　　Changan Automobile: plans to add 1.169 billion yuan to the joint venture Avita Technology

　　Changan Automobile announced that in order to enhance its core competitiveness, strengthen the coordination of industrial chain resources, and accelerate the development of intelligent electric vehicle (SEV) business, Avita Technology, a joint venture of the company, introduced investors in the Chongqing United Equity Exchange by way of public listing and expansion. Six investors were finally identified. Avita Technology has signed a strategic cooperation agreement with the above-mentioned new investors, and plans to carry out strategic cooperation in the fields of sales network support, chip guarantee and visual image perception, intelligent cockpit development, etc., to further strengthen the resource advantages of the industrial chain. Avita Technology plans to increase its registered capital by 472 million yuan, from 1.172 billion yuan to 1.645 billion yuan. Changan Automobile plans to increase its capital by 1.169 billion yuan. After the capital increase is completed, Changan Automobile’s shareholding ratio will increase from 39.02% to 40.99%.

　　Longji Green Energy: Former Supervisor Receives Warning Letter from Shaanxi Securities Regulatory Bureau for Short-term Trading Company Convertible Bonds

　　() Announcement that Li Xiangju, the former supervisor of the company, received a warning letter from the Shaanxi Securities Regulatory Bureau because of the short-term trading of the company’s convertible bonds. Li Xiangju herself has conducted a profound self-review and has returned the 300 yuan proceeds from the above short-term trading to the company.

　　Jinjing Technology: The company’s perovskite cell-related product revenue accounts for a low proportion

　　() Issued the announcement of abnormal stock trading fluctuations and risk warnings. Recently, the company has noticed that some media have associated the company with the hot market concepts related to perovskite cells. However, as of now, the domestic cadmium telluride and perovskite battery market is still in its infancy. The company’s related products generate a relatively low proportion of relevant operating income in this field, which will not have a significant impact on the company’s operating results. At the same time, the impact on future operating results is also highly uncertain. The company’s current production and operation activities are all normal, the internal production and operation order is normal, the company’s fundamentals have not changed significantly, the company’s main business structure has not changed significantly, and the company’s internal and external operating environment has not changed significantly in the near future.

　　Guangxin Materials: At present, the output and sales scale of flat panel display photoresists are not large as a whole

　　() issued an announcement of abnormal fluctuations in stock trading, the company’s current flat panel display photoresist products have only received small batch sales orders from some downstream customers (the cumulative sales volume is about 900 gallons, about 3.8 tons), and it is still in the initial market development stage. The overall production and sales scale are not large. The company’s fundraising project flat panel display photoresist, integrated circuit photoresist and supporting reagent planning capacity of 2000 tons/year and 5000 tons/year, there may be flat panel display photoresist, integrated circuit photoresist and supporting reagent customer verification caused by market development risks and related production capacity digestion risks; the company’s entry into new energy automotive coatings and other application fields is still in its infancy, the future can quickly open the market is still uncertain, the short term can not fully cover the company’s coatings plate due to important customer orders significantly reduce the impact of revenue.

　　Zhenyu Technology: 2 billion yuan to build new energy vehicle power system core components and other projects

　　() Announcement, the company plans to invest in the construction of new energy vehicle power system core parts project in Taicang, Jiangsu, and the construction of new energy battery structural parts production base project in Zhaoqing, Guangdong, with a total investment of 1 billion yuan. This foreign investment is to improve the company’s capacity in the field of motor core parts and new energy power lithium battery precision structural parts manufacturing, expand effective production capacity, and better meet the needs of customers for capacity matching.

　　Skyline shares: about 3 billion yuan to build new lithium hexafluorophosphate, high-purity lithium fluoride and by-product supporting projects

　　() Announcement, the company and the Ruichang Municipal People’s Government signed the "Contract on Investment and Construction of Skyline New Energy and New Materials Project", planning to invest about 3 billion yuan to build a new annual output of 30,000 tons of lithium hexafluorophosphate, 6,000 tons of high-purity lithium fluoride and by-product supporting projects.

　　Riying Electronics: The company’s precision injection molding sales account for a relatively high proportion, and automotive wiring harnesses are mainly motorcycle wiring harnesses

　　() Issued a change announcement. The company’s current main business is automotive washing systems, automotive electronics, precision injection molding and automotive wiring harnesses. Among them, precision injection molding sales account for a relatively high proportion. Automotive wiring harnesses are mainly motorcycle wiring harnesses. Automotive electronics are mainly based on PM2.5 sensors, temperature sensors, and sunroof controllers. Among them, temperature sensors are sold on household appliances and automotive temperature sensors. 360 panoramic surround view systems are normally mass-produced. Affected by high raw material prices and repeated epidemics leading to tight supply chains, the company’s product gross profit margin has declined.

　　Dayuan Pump Industry: The company is not currently involved in other new energy industry chain businesses

　　() issued a risk warning, some of the company’s canned pump series products are used in the field of engine system cooling, but the current contribution of related series products to the company’s performance is relatively small. In 2021, the series of products will achieve operating income of about 10 million yuan, accounting for about 0.67% of the company’s current total revenue. In addition to the above, the company is not currently involved in other new energy industry chain business.

　　Hanlan Environment: Subsidiary plans to invest in Sanshui District domestic waste incineration power generation project

　　() Announcement, it is planned to take the subsidiary Hanlan (Foshan Sanshui) Biological Environmental Protection Technology Co., Ltd. (the company holds 49%) as the main investor to invest in the Sanshui District Domestic Waste Incineration Power Generation Project of Foshan Sanshui Green Environmental Protection Project. The total treatment scale of the project is 1800 tons/day, the total investment is about 1.488 billion yuan, and the company invests according to the proportion of equity. Announcement on the same day, the board of directors agreed to start the issuance of infrastructure public offering REITs, and intends to select drainage business or solid waste treatment business related assets as pool assets, the scale is expected to be 1 billion – 3 billion yuan.

　　China Life: to invest no more than 4 billion yuan to participate in the establishment of a partnership

　　() Announcement, the company, property insurance companies and other investors intend to enter into a partnership agreement with Guangzhou Jinyang and Guangzhou Xinrong to jointly establish Guangzhou Xincheng Phase II Industrial Investment Fund Partnership (Limited Partnership). The total subscribed capital of all partners of the partnership shall not exceed 7.0014 billion yuan, of which, the company’s subscribed capital shall not exceed 4 billion yuan, and Guoshou Jinshi will act as the manager of the partnership. The partnership will mainly invest in equity assets in the field of inclusive finance. On the same day, it was announced that Zhao Peng has been appointed as the president of the company, and his qualifications are yet to be approved by the China Banking and Insurance Regulatory Commission.

　　Lushan New Materials: The proposed issue of convertible bonds does not exceed 524 million yuan

　　() announcement, the company intends to publicly issue convertible bonds proceeds raised total not more than 524 million yuan, after deducting the issuance costs for solar cell encapsulation film expansion projects and supplementary working capital.

　　Performance > > >

　　Guizhou Moutai: Net profit 29.794 billion yuan in the first half of the year, an increase of 20.85%

　　() announcement, the first half of the operating income 57.617 billion yuan, an increase of 17.38%; net profit 29.794 billion yuan, an increase of 20.85%.

　　Baichuan Energy: Net profit in the first half of the year fell by 28.19% year-on-year

　　() announcement, the first half of the operating income 2.624 billion yuan, an increase of 7.28%; net profit attributable to the parent 246 million yuan, down 28.19%.

　　New National Capital: Net profit in the first half of the year increased by 108.9% year-on-year

　　() Disclosure of semi-annual report, the first half of the operating income of 2.123 billion yuan, an increase of 31.79%; net profit of 195 million yuan, an increase of 108.90%; basic earnings per share of 0.40 yuan.

　　Increase and decrease holdings > > >

　　RESCANDA: Shareholders plan to reduce their holdings by no more than 7.62% of the company’s shares

　　() announced that shareholders Gao Lei and Wang Jianming, who hold 8.91% and 7.13% respectively, will reduce their holdings by no more than 7.62% of the company’s shares. Among them, Wang Jianming is a director of the company.

　　Central Hailu: Shareholders plan to reduce their holdings by no more than 6% in total

　　() Announcement, shareholder Guofa Zhifu (holding 3%) and its affiliate Guofa Rongfu (holding 3%) plan to reduce the company’s shares by no more than 6 million shares, that is, no more than 6% of the company’s total share capital.

　　Ruida: Shareholders plan to reduce their holdings by no more than 3.46% of the company’s shares

　　Ruida announced that its 7.16% shareholder, Guoke Ruihua, plans to reduce its stake in the company by no more than 3.46%.

　　Corporate profits and market share complement each other and play games with each other, and price is the lever.

　　While the price war is in full swing, there is a "price protection tide" in the automobile market. Enterprises such as Ideal, Extreme Krypton, Tengshi, Nezha, Zero Run and so on have recently introduced price protection policies, claiming that they will not reduce prices in the next 90 days or even 120 days. If they reduce prices, the difference will be returned to consumers.

　　However, some experts said that only after the baptism of price war can enterprises become stronger. For enterprises whose sales volume is sideways and declining, it is meaningless to "protect the price". In the end, not only will the sales volume not go up, but it will also waste the market window and hand over the market share to competitors.

　　"Many products of this round of price war diving brand have reached the end of their lives. In the long run, price diving is not the normal state of the industry." Pu Yang, vice president of sales and operation of Weilai, said that the cyclical fluctuation brought by this technological revolution can not be crossed by price war alone, but needs to adhere to brand value. In the long run, the competition among enterprises will return to value creation.

　　On the surface, enterprise competition is the competition of products and prices, but the actual competition is the R&D strength, scale effect and vertical integration ability of enterprises. "Geely does not have to participate in the price war." Gan Jiayue, CEO of Geely Automobile Group, believes that only through technological innovation and management ability improvement, can the price war be transformed into a technical war, a service war and a value war, and continue to create value for users, can we truly have a competitive advantage.

　　With the changes of automobile industry, traditional automobile enterprises need to invest heavily in the fields of electrification, intelligence and networking, and are under the dual pressures of stable operation and transformation and upgrading. Cui Dongshu, Secretary-General of the All-China Passenger Transport Association, said that it is difficult to make money by selling new energy vehicles at present. Many large car companies rely on the profits of fuel vehicles to support the development of new energy vehicles, and most pure new energy vehicle brands are at a loss period. For large car companies, while stabilizing the sales of fuel vehicles, strengthening the technological innovation on the track of new energy vehicles can win the initiative. Fuel vehicles cannot blindly follow up the price reduction of new energy vehicles caused by multiple factors through "suicide price reduction".

　　Moderate downward adjustment of product prices, clearing inventory and properly recovering costs are normal business measures, which are conducive to stimulating consumers’ purchasing demand, but they cannot fall into price wars. In the view of Chen Shihua, deputy secretary-general of China Automobile Association, the price war will not last long, and value for money is the eternal business law.

　　"There are many reasons for this round of short-term promotion. Most of the preferential models introduced by enterprises are long-aged, old or unsalable cars. These models have already had considerable preferential prices before this round of promotion. In order to attract attention, increase customers and exaggerate the price reduction, terminal promotion is easy to mislead consumers, and it is necessary to attach great importance to the negative impact of this phenomenon on the development of the industry. " The China Automobile Association calls for providing positive public opinion guidance for the healthy and sustainable development of the automobile industry and creating a good consumer psychology and market atmosphere. In the process of stabilizing growth and promoting consumption, local governments should also adopt appropriate methods to jointly safeguard market order.

　　Automobile is an industry with large market, high technical content and refined management, and it is also a highly global industry. At present, the world has entered a new period of turbulent change, and the anti-globalization trend of thought and the risk of geopolitical conflict will inevitably affect the development of the industry. At the same time, the automobile industry is in a critical period of transformation and upgrading. The more in this turbulent change and transformation and upgrading, the more local governments and enterprises should maintain their strategic strength, actively maintain market order and supply chain stability in the industrial chain, lead regional and upstream and downstream enterprises, and jointly build a good industrial development ecology.

　　Zhu Huarong, chairman of Changan Automobile, suggested that the state should halve the consumption tax rate of automobiles with a displacement of 2.0L or less in time; Merge the vehicle purchase tax and the vehicle consumption tax, keep one tax, and increase the proportion of local fiscal retention. By reforming the consumption tax and purchase tax, it can not only reduce the burden of consumers to buy cars and expand their consumption, but also help to create a fairer consumption environment, thus guiding the healthy and stable development of the automobile industry. (Economic Daily reporter Yang Zhongyang)

The minimum group purchase is 19.5 yuan

　　Most people think that the success of the movie is due to good luck, but experts in the industry believe that it was forced to make a success. A few days ago, the 2011 China (Beijing) Film Academic Annual Conference was held in china national film museum. Film business owners, cinema managers and industry experts from all over the country gathered together to "pulse" China’s films. The industry believes that with the rapid development of China films, all aspects are facing structural adjustment, and "33 Days of Lovelorn" can be called the first shot of structural adjustment.

Box office results exceeded 11 billion yuan at the end of October.

　　In 2010, the national box office of China movies reached 10.172 billion yuan, a record high. Tong Gang, director of the Film Bureau of the State Administration of Radio, Film and Television, revealed at this annual meeting that by the end of October, the national box office of China films had exceeded 11 billion yuan in 2011, and it is expected to exceed 13 billion yuan for the whole year, and the growth rate will continue to be about 30%.

Development direction: Small and medium-budget movies will become mainstream.

　　Although the situation is excellent, the participants agreed that China films are about to face structural adjustment in performance situation, investment quota, communication channels, marketing concepts, consumption experience and ticket prices.

　　Since Zhang Yimou’s Hero in 2002, China films have entered the era of blockbusters, especially costume action blockbusters, which are the main box office of China films. However, in the past two years, especially in 2011, small and medium-sized films began to emerge. The production cost of "33 Days of Lovelorn", which is currently being shown, is only 8.9 million yuan (plus all the publicity and marketing costs are less than 15 million yuan). At present, the box office has exceeded 300 million yuan, making it the biggest dark horse in the history of China movies this year. And this also represents the future direction of film production, that is, we must be wise and close to the audience.

Movie ticket group buying has become a fashion.

　　Online group buying has contributed to the overall improvement of box office in China. The same movie ticket, the money paid by each viewer is very different. Take Cecilia Cheung’s movie "The Woman of Yangmen" as an example. If you buy it temporarily at the cinema counter, ordinary individual customers will need to spend about 70 yuan, while those who buy a group ticket or discount card will spend 30 yuan to 35 yuan, while those who buy it online in advance will only need to spend 19.5 yuan or even lower.

　　At the moment when movie tickets are expensive, a form called "group buying movie tickets" is rapidly emerging, which brings a glimmer of life to China’s long-standing "chronic disease" of inflated movie tickets.

Related information: In 2011, the box office of Chinese movies broke 11 billion, or it will exceed 13 billion for the whole year.

　　The long-silent battery replacement mode of pure electric vehicles has been put on the agenda again. In the past three months, many departments have mentioned supporting the "separation of vehicles and electricity" and the construction of charging and replacing facilities; On the last day of the end of July, the Ministry of Industry and Information Technology inspected the power exchange enterprises and convened relevant enterprises for discussion. Therefore, the market is on the move, and the "power exchange mode" has become the new favorite of capital enthusiasm. All-media reporters noticed that at present, Beiqi New Energy, Weilai, Chehejia, etc. all have the relevant layout of the "separation of vehicles and electricity" power exchange mode, but they have not formed a large-scale effect for the time being. Compared with charging, what are the advantages and development difficulties?

　　"Power change" mode becomes a new outlet?

　　The "electricity exchange mode" is now focused on by the capital market, which originated from the "roll call" of relevant policies many times. On July 31st, the Equipment Department of the Ministry of Industry and Information Technology visited the flagship power station of Space-Time Electric in Hangzhou, and convened enterprises applying the power exchange mode such as BAIC, Space-Time Electric, Weilai and Botan Technology, relevant enterprises and industry organizations such as State Grid, China Association of Automobile Manufacturers, and Chery and other car companies to participate in the discussion on substantive contents related to the future regulations on vehicle-electric separation and the unified trend of battery standards. Li Bin, CEO of Weilai Automobile, is very supportive of the power exchange mode. He said that neither renting a tram nor changing the electricity scheme will affect the subsidy. When selling products, the battery and the car are integrated. "Charging and changing electricity are not opposite, but they can give users more choices." All-media reporters noticed that Luo Junjie, deputy director of the Equipment Department of the Ministry of Industry and Information Technology, said at the seminar that there are many advantages in power exchange at present, which is conducive to the utilization of battery steps and vehicle-side steps, and can effectively improve the comprehensive economic benefits of the whole society.

　　At the beginning of June this year, the "Implementation Plan for Promoting the Upgrading of Key Consumer Goods and Smooth Resource Recycling (2019 -2020)" proposed to develop new energy automobile products with separate consumption patterns of vehicles and electricity, and continue to support the construction of "charging and replacing electricity" facilities. In China, Beijing and Hangzhou have taken the lead in "following the wind". For example, in July, Beijing issued one of the technical conditions for upgrading taxis to pure electric vehicles, that is, the driving range of vehicles should not be less than 300 kilometers in principle, and the technology of charging and replacing electricity should be compatible, and the battery should be replaced quickly. The combination of these policies has promoted the positive actions of related enterprises in the development of power exchange mode.

　　[Investigation] The battery changing mode was once defeated by the charging mode.

　　The mode of changing electricity is not a new thing, that is, let the car and electricity be separated, the car belongs to the car, and the electricity belongs to the electricity. When the electricity is used up, just change the power station and change a full battery. Even if the battery of a pure electric vehicle dies due to serious wear and tear, it will not affect the residual value estimation of the whole vehicle.

　　However, at present, the new energy vehicle market is mainly based on charging mode, and even Weilai and others only regard the power exchange mode as an "option". Although the mode of changing electricity is fast and convenient, and can be as efficient as going to a gas station to refuel, it has not yet become the mainstream after four or five years of development. Up to now, in the field of power exchange, there are Beiqi New Energy, Lifan, Chehejia, Weilai Automobile and other domestic enterprises, among which Beiqi New Energy is the most active one at present. The figures recently released by BAIC New Energy show that it has built 148 charging and replacing power stations nationwide, ranking first in the world. In addition, the first space-time electric power exchange station inspected by the research group of the Ministry of Industry and Information Technology was built in 2014, and has accumulated hundreds of millions of kilometers of actual mileage of power exchange in the country. In general, there are still a few car companies that have successfully laid out the power exchange mode.

　　All-media reporters noticed that the power exchange station inspected by the Equipment Department of the Ministry of Industry and Information Technology mainly serves the network car, which is also the operation direction of the current power exchange mode. For example, the exchangeable models rolled out by BAIC New Energy in China are mainly for the taxi market.

　　According to Chen Feng, the chairman of Space-Time Electric, the mode of power exchange first landed in the field of taxis and internet car-sharing, because it can provide an energy replenishment method similar to that of fuel vehicles, that is, changing and leaving, which directly points to the core pain point of operating vehicles waiting for charging and affecting operating time.

　　The reason why the power exchange mode can return to the line of sight is related to the market situation. In the second half of 2019, new energy vehicles bid farewell to huge subsidies, and the low-price advantage is no longer there. It also makes the new energy vehicle market in the "post-subsidy era" intensify the reshuffle. Reducing costs and increasing efficiency is a top priority for new energy vehicle companies. From the cost point of view, if the pure electric vehicle chooses "vehicle-electric separation", that is, it changes the battery use mode, and the power battery that accounts for nearly half of the vehicle cost can be removed from the car purchase cost, which means that consumers buy pure electric vehicles with replaceable electricity, which has higher cost performance ratio.

　　Calculate accounts

　　As we all know, the most expensive part of a pure electric car is the battery. Li Yixiu, deputy general manager of Beijing New Energy Automobile Co., Ltd. and general manager of the marketing company, said that about 50% of the cost of electric vehicles comes from batteries; After 3~5 years of use, the value space of electric vehicles is 20% ~ 30% with the loss of batteries. Even if the vehicle is finally sold, the repurchase value of this battery is only about 10%. That is to say, the value of the battery actually used by users is only about 30%, and 70% of the battery cost is wasted.

　　[Prospect] Cost, battery standard and safety should be considered.

　　When interviewed by an all-media reporter in a power station in Haizhu District, Guangzhou, there were some questions, such as whether the battery was firmly installed, whether the process of power replacement would affect the performance of vehicles, and how to calculate the cost of power replacement. However, with the interview, these concerns have been answered and will not affect the use of vehicles.

　　On the other hand, the three biggest problems facing the current promotion of power exchange mode are: the unified standard of batteries, the technical level of power exchange of car companies, and the most critical promotion and operating costs. If a power station wants to realize large-scale private car power exchange service, the unification of battery specifications is the key.

　　All-media reporters noticed that the battery specifications and standards of different pure electric vehicles are different due to different suppliers; Even within the manufacturer, the batteries of different models are different, and the battery specifications between car companies are far from each other. How to match the supply of different power batteries in a small-scale power station is a great challenge.

　　In this regard, the answer of the Ministry of Industry and Information Technology at the seminar is: the process of promoting the power exchange mode needs to be cautious, and the unification of power battery standards should let the market make a decision.

　　Like gas stations, the construction of power stations needs to solve the problem of land. If power stations are to be built in cities with an inch of land, the land cost is high. In the special facilities cost investment, also need more than one million yuan; The most expensive thing is the battery cost. Generally, the power battery stored in the power station must reach more than 1.5 times that of the electric vehicle. If a power station receives 300 new energy vehicles a day, it needs to reserve 450 sets of power batteries, and the battery cost is 31.5 million yuan.

　　In addition, there are costs such as labor and maintenance. That is to say, the basic operating cost of a power station needs more than 10 million yuan.

　　For a car without a "heart", many private car owners may not accept it for the time being. Generally speaking, at present, vehicles are traveling in cities, and charging the charging pile once can meet the daily household needs for about a week. Therefore, the power exchange mode is currently suitable for public use.

　　Since the beginning of this year, a number of battery burning and explosion incidents have also made everyone pay attention to the safety of battery charging. In the power exchange mode, if the battery is on fire and the vehicle spontaneously ignites, how to determine the responsibility is also a hassle.

　　At the same time, for the power station, so many power batteries are charged in one place, which also has great management risks and strict technical requirements. (Text, photo: Guangzhou Daily all-media reporter Deng Li)

Cctv newsAccording to the website of the Ministry of Industry and Information Technology, in 2022, China’s lithium-ion battery industry adhered to the supply-side structural reform, accelerated technological innovation, transformation and upgrading, and continuously improved the supply capacity of advanced products, maintaining a rapid growth trend as a whole.

First, the output continues to grow rapidly and the industrial scale continues to expand. According to the industry standard announcement, enterprise information and research institutions estimate that in 2022, the national output of lithium-ion batteries reached 750GWh, a year-on-year increase of over 130%, among which the output of energy storage lithium batteries exceeded 100GWh；; The output of cathode materials, cathode materials, separators, electrolytes and other first-order materials for lithium batteries was about 1.85 million tons, 1.4 million tons, 13 billion square meters and 850,000 tons respectively, with year-on-year growth of more than 60%. The scale of the industry was further expanded, and the total output value of the industry exceeded 1.2 trillion yuan.

Second, the application of the industry has been accelerated, and the process of double carbon has been accelerated. In 2022, lithium battery accelerated its rise in the field of new energy vehicles and energy storage fields such as wind energy storage, communication energy storage and household energy storage, and ushered in a growth window. In 2022, the loading capacity of power batteries for new energy vehicles in China was about 295GWh, and the cumulative installed growth rate of energy storage lithium batteries exceeded 130%. In 2022, the total export of lithium batteries in China was 342.65 billion yuan, up 86.7% year-on-year, making positive contributions to the efficient development and utilization of new energy and the green and low-carbon transformation of the global economy and society.

Third, the pace of technological progress has accelerated, and advanced products have emerged one after another. Backbone enterprises speed up the layout around the direction of efficient system integration and super-large capacity batteries, and the energy density of advanced battery products exceeds 250 GWh/kg; Flexible, low-temperature resistant and waterproof new battery products have been successfully applied in winter Olympics equipment; The new generation of information technology and new energy storage products are further integrated, and intelligent liquid cooling technology significantly enhances the thermal management level of energy storage system and reduces the potential safety hazards of the system.

Fourth, the investment enthusiasm of the industry is high, and the whole chain strengthens cooperation. According to incomplete statistics, in 2022, there will be more than 40 battery link planning projects, with a planned total production capacity exceeding 1.2TWh and a planned investment of 430 billion yuan. The price of upstream products fluctuated at a high level, and the price of secondary materials for lithium batteries repeatedly rose and fell. In 2022, the average price of battery-grade lithium carbonate and battery-grade lithium hydroxide (micropowder grade) reached 481,000 yuan/ton and 464,000 yuan/ton respectively. Lithium battery enterprises strengthen the cooperation between the upstream and downstream of the industrial chain through various forms such as investing in shares, signing long-term orders and joint research.

　　[Pacific Auto Network] Recently, Auto announced its revenue and profit in 2021. According to the official, consumers’ demand for the car is still strong despite the continuous shortage of spare parts in the automobile industry.

　　Specifically, Volvo Car’s revenue in 2021 increased from SEK 262.8 billion in the previous year to SEK 282 billion, an increase of 7%. Operating profit increased from SEK 8.5 billion in the previous year to SEK 20.3 billion, up 138% year-on-year, and the operating profit margin was 7.2%. Net profit increased from SEK 7.8 billion to SEK 14.2 billion, an increase of 82%.

　　"2021 is a proud year for Volvo Cars," said H? Kan Samuelsson said, "Despite the continuous shortage of parts and components in the automotive industry, our global market share has increased and we have achieved unprecedented high income and profit margin."

　　According to official information, in the last quarter of 2021, Volvo Car’s revenue was 80.1 billion Swedish kronor, down 6% year-on-year. Although consumer demand and orders have been strong, automobile production was limited due to the shortage of chips. The operating profit for the quarter was SEK 3.7 billion, and the operating profit rate was 7.1%.

　　Compared with the same period in 2020, the sales of Volvo Cars in the fourth quarter of 2021 decreased by 20%. The company’s electrification series products continue to be welcomed by the market. In the fourth quarter of 2021, the series vehicles accounted for 34% of the company’s global sales, plug-in vehicles accounted for 28% of Volvo’s total sales, and pure electric vehicles accounted for 6% of the total sales.

　　As Volvo Cars increases the annual production capacity of pure electric vehicles to 150,000 vehicles, the proportion of pure electric vehicles in the total sales will double compared with 2021. Looking ahead, Volvo officials said that the uncertainty of the automobile industry is still high. Although the shortage of spare parts has eased, the supply chain is expected to remain a constraint. At the same time, Volvo Cars continues to see strong customer demand and predicts that the growth rate of electric vehicles will be faster than the overall market, which will enable the company’s sales to continue to grow in 2022. (Text: Pacific Auto Network Liu Yunqing)