In December, the Double Twelfth and New Year’s Festivals came one after another, and the rich atmosphere of Christmas and New Year’s Day also covered all corners of the city, prompting the arrival of the New Year. Many young people will regard this period as an important node at the end of the year and greet the new year with a full sense of ceremony. They pay attention to interpersonal relationships while pursuing self-satisfaction, and fashionable lifestyle consumption has become the mainstream trend.

This fashion trend can be seen from the comprehensive data of e-commerce in Tik Tok: in December, with the help of warm winter consumption nodes, consumers showed huge consumption space in the field of "fashionable life", and accessories, outdoor sports, home life and other categories all showed explosive consumption demand.

At the end of the year and the beginning of the year, everyone paid special attention to "fashionable life" and looked forward to opening a more exquisite and beautiful new life, which coincides with the core proposition of "fashionable life in Tik Tok" of Tik Tok e-commerce. As a global interest e-commerce, Tik Tok e-commerce focused on the three major scenes of fashion, sports and life throughout December, and joined forces with entertainment stars, fashion bloggers, interest-oriented KOL and other talents. With the platform marketing strategy upgrade and monthly active user traffic of over 100 million, it helped the industry merchants to create explosive products and lead the ceremony consumption, and at the same time, it also went to a carnival feast in Shuang Dan with the users of the whole network.

Upgrade the global integrated marketing method,Precipitate the mental cognition of "Tik Tok in fashionable life"

I don’t know if you have found that the consumption of contemporary young people has become more cost-effective. From the pursuit of famous brands to the pursuit of simplicity and relaxation today, more and more people consider the value of goods with a more rational thinking, and pay attention to the addition of the brand itself to life and self-feeling.

Therefore, Tik Tok e-commerce conforms to the changes of social consumption behavior and puts forward the value proposition of "Tik Tok in fashionable life", which is in line with the consumption view of contemporary young people.

Throughout December, Tik Tok e-commerce upgraded the global integrated marketing method. On the one hand, it gathered tens of millions of talents to create multi-content interactions, continuously accumulated platform traffic potential, and strengthened users’ mental perception of "Tik Tok in fashionable life"; On the other hand, it helps high-quality products in the fields of fashion, sports, life, etc. to create customized marketing gameplay and realize the strong exposure and product-effect transformation of explosive items.

1. Establish young communication for diverse content and release the new trend of national ceremony consumption.

Consumption is not only a kind of behavior, but also represents personal values and spiritual world at a deeper level.

Tik Tok e-commerce aims at young people who pursue fashionable life and high quality, and joins hands with tens of millions of talents such as entertainment stars, fashion bloggers and interest KOL to cut into the communication context of young people with diversified content, and leads the new consumption trend together with industry merchants.

For example, the celebrity life recommendation officer @ Tian Liang Ye Yixi and his wife appeared in Nantong Home Textiles Home, personally traced the texture of life, and recommended that the product burst 70,000+; Fashionable life recommendation officer @ Mr. Dong traced the origin of home textiles to Nantong in the form of shop exploration, and the single product brought 200,000+; Fashion and good things recommendation officer @ Run, Mr. Lin brought fashion booties, and GMV achieved 1 million+growth.

In addition, the interest in KOL@ Old Sparrow fishing has also led the consumption potential of the niche circle, setting a record of GMV 3 million+in a single live broadcast of fishing; Sports and good things recommender @ 中中中中中 set a data that the amount of payment orders increased by 400% from the previous month. …

The fan aggregation effect of entertainment stars and the interest empowerment of KOL in different fields have continuously gathered the cognition and trust of Tik Tok users in different circles on the concept of "Tik Tok in fashionable life". The "fashionable lifestyle" they shared also triggered heated discussions inside and outside the station, which not only allowed consumers to experience fashionable life scenes online, but also satisfied the sense of shopping ceremony and freshness, and more subtly branded consumer symbols in their minds.

2, multi-scene and multi-category traceability live broadcast, fashionable and good things help businesses to break the circle.

A new generation of consumers who advocate individuality and pursue trends are not interested in traditional marketing routines. Therefore, Tik Tok e-commerce broke the live broadcast atmosphere of selling goods and shouting, and tried to bring users a good audio-visual experience and stimulate consumer interest with multi-scene and multi-category traceable live broadcast content.

Based on the concept of "fashionable life", Tik Tok e-commerce focuses on three major scenes of fashion, sports and life to create a special live broadcast of categories, so as to explode the new generation of fashionable and good things. Among them, the official flagship store of the TOP brand HELMER in the glasses category has successfully created data that the sales of single products have exceeded 20 million yuan; Nankang furniture can be traced back to the live broadcast merchant Wolf E-commerce Store, and its single-game sales exceeded 10 million yuan, making it a TOP merchant in the leather bed category; The official flagship store of Newvini, the source factory of Tonglu, created an AC scarf with explosive products, and the cumulative sales of single products reached 200,000; Set research and development, production, logistics as a whole, there are explosive snow boots made by Nannan in the flagship store of women’s shoes in the South, with a total sales of 200,000 orders throughout the network; Myna’s official flagship store, a fashion jewelry category merchant, created a single product Mosang Earrings with sales exceeding 20 million yuan.

"Fashionable and good things" are like an emotional interface, connecting industry merchants and consumers. Through the sharing of source goodies and the transmission of texture lifestyle, the traceability live broadcast not only allows industry merchants and quality products to be presented to consumers in a more creative way, deepens consumers’ recognition of explosive products, but also helps the source goodies to open up all-round communication links inside and outside the station, helping industry merchants to break the circle and transform sales.

3. One-stop full-link field operation to continuously accumulate high-value assets of merchants.

After long-term multi-content innovation, fan management and special live broadcast, the marketing game of Tik Tok e-commerce has been further upgraded. By tapping the global marketing resources of the platform, Tik Tok E-commerce reshaped the one-stop full-link field operation with "platform+talent+source good things", and solved the link transformation problem of users from seeing and buying, from cognition to loyalty cultivation, and became the preferred cooperation platform for many businesses.

For example, as a superior resource in Tik Tok’s content ecology, stars not only share the concept and attitude of "fashionable life" through live broadcast, but also attract fans to participate in enjoying special discounts, experience quality and good things, and enjoy fashionable life; Moreover, in the special traceability live broadcast, industry merchants have also achieved strong exposure, and fashionable and good things have established two-way communication with users. In addition, consumption based on global interests has also opened up public and private paths, and the value proposition of "Tik Tok in fashionable life" continues to influence users’ minds and decisions, helping industry businesses to continuously accumulate high-value assets.

From the perspective of global operation, the order volume of Tik Tok e-commerce platform increased by 53% in December; GMV paid by Tik Tok Mall increased by 111% year-on-year, and the number of users paid by Tik Tok Mall increased by 105% year-on-year. At the same time, with the support of platform exposure resources and preferential measures, the GMV of explosive goods broke out by 337% compared with the daily period.

Reshape the vane of e-commerce operation,Provide brand-new solutions for the growth of industry businesses.

After watching the fancy marketing game of Tik Tok Mall in December, Ye Chuan felt that the strategic thinking of Tik Tok e-commerce behind these ideas is more worth learning:

1. Raise the marketing target: give consideration to consumer demand and emotional appeal.

In promoting consumption, consumers are pragmatic and pay attention to emotion and emotional satisfaction. Tik Tok e-commerce focuses on the marketing goal of "fashionable and high-quality products from life+",which not only really helps industry merchants to bring efficient transformation, but also takes into account the double satisfaction of consumers-this is also the most significant differentiated attraction of Tik Tok e-commerce.

2. Identify the marketing role: not only the e-commerce platform, but also the witness and companion of fashionable life.

Under the tide of consumption at the end of the year and the beginning of the year, Tik Tok is not only an e-commerce platform, but also strives to create a sense of ceremony for users in all directions from social interaction, entertainment to interest circles, tap fashionable and good things, and lead the companions of fashionable lifestyle, so that "Tik Tok in fashionable life" is deeply imprinted in the minds of every user, and it also brings new possibilities for business growth for more small and medium-sized businesses.

I believe that in the next Shuang Dan node, Tik Tok E-commerce will continue to exert its strength, bringing more cooperation possibilities to more businesses in different industries, and also bringing more surprising consumer experiences to users. We will wait and see!

After Brazil reached the World Cup quarter-finals, I believe all Brazilian fans around the world share my feelings: it’s been 20 years, and it’s finally dawn.

Don’t think that abusing South Korea is nothing. Now the South Korean team is no longer Amon. Looking at today’s football, no team except Brazil can win so brutally, thoroughly and heartily against South Korea. France can’t, England can’t, and Argentina can’t, but Brazil, which vowed to win for Pele, who is seriously ill, can.

Being a Brazilian fan is a very unique experience. On the one hand, it is very cool. Every World Cup is a favorite to win the championship, and there are warm expectations every four years. On the other hand, it’s very painful, because Brazil always fails if it doesn’t win the World Cup, but winning the World Cup requires not only strength, but also various coincidences, so more often, Brazilian fans will end their mental journey of the World Cup in disappointment.

Brazil has not won the championship for 20 years. What happened to the Brazilian team in these 20 years? Let me give you a brief stroke.

In 2006, Brazil claimed to be the strongest in nearly 40 years. However, arrogant soldiers are bound to lose. Please go back to the iron coach Pereira, who can’t relax put in order’s tactical discipline. When Henry beat Brazil, Carlos, the world’s number one left-back, was tying his shoelaces. Let us remember this little bald head that makes people love and hate.

In 2010, Brazil, with dim stars but strong integrity, was the only team that ever beat Spain in the Confederations Cup. In the knockout against the Netherlands, it not only took the lead, but also completely controlled the situation. However, a guy named Melo suddenly went crazy, making an own goal before a red card. Let’s remember the name Melo.

In the 14th and 18th World Cups, Brazil really can’t do it. Neymar is the only one who makes waves in the attack line. In 2014, Neymar and Tiago were absent, and in 2018, the two main full-backs were absent. However, these are not the main reasons for being eliminated, because from beginning to end, the Brazilian team did not show the dominance that the champions should have. The midfielder who wore the No.10 jersey in the 14th World Cup was Oscar, the one who later joined the Super League. He was a typical diligent organizer at Chelsea, diligent? What is the difference between this and swearing? Let’s remember the name Oscar, the worst midfield organizer in Brazilian history. The striker arrow of the 18th World Cup is Jesus, the one who just retired due to injury. His retirement is definitely good for Brazil. He may be an excellent striker in other teams, but he can only be regarded as a loser in Brazil. Let us remember the name Jesus, the worst striker arrow in Brazilian history.

Brazil’s group match was 2 wins and 1 loss, and it didn’t sweep all the way, but why is Brazil considered the biggest favourite to win the championship? Because Brazil only played Serbia in the first game and South Korea in the fourth game, not only the top star Neymar was absent due to injury, but even other players left half their strength.

Playing Serbia, Brazil showed the ability to control the field, basically did not let Serbia have any strength to fight back, and finally defeated this potential dark horse in many people’s hearts 3-0; Facing South Korea in the first match of the knockout, it is an all-round display of offensive firepower. I can say responsibly that this Brazilian team is stronger than the champion team led by 3R in 2002. Brazil beat China 4-0, but now this Brazilian team only needs half time to beat South Korea 4-0. If it doesn’t take the initiative to stop, a bloody case may happen at any time.

How strong is this Brazilian team? So strong that they don’t need full-back assists anymore. As we all know, the Brazilian team has never lacked epic full-backs. At present, the main full-backs in Brazil are Danilo and Sandro, which are not the top players in the world and far from the ability of Carlos and Cafu. The substitutes behind them are Alves, who spent nearly forty years brushing data with soy sauce, and Telles, who went home because of injury. In recent decades, looking around the world, we have almost never seen such a "greedy" full-back. When Brazil played offensive football, these two full-backs never forgot their responsibilities as defenders, and they managed the defense wholeheartedly. Wang Shenchao and Wang Gang of the national football team were more active in attacking than Brazil.

Why do Brazilian full-backs seldom take part in the attack? Because of three words: no need. There are as many as nine strikers in Brazil this time. Except for Jesus and Richarlyson, the other seven have winger attributes, and even Richarlyson made his debut as a winger. The winger is almost the answer to the version of football in this era. Brazil has so many wingers and all of them are excellent. The last guy is Anthony, and Manchester United spent 100 million yuan to buy him. You said, why do you need a full-back assist?

In fact, Brazil has not won the championship for 20 years, largely because Brazil has been short of excellent attackers since Ronaldinho retired. I don’t know when Brazil’s most sought-after players in Europe are divided into three categories, the first category is goalkeepers, the second category is central defenders, and the third category is engineers’ midfielders who do dirty work. The homogenization of Brazil’s talents is similar to that of Spain and Germany, which can’t find a center, so they have been tossing the ball around in the middle and back court.

This phenomenon has a lot to do with the tactical changes brought about by the last 24-year World Cup in Brazil. During those 24 years, Brazilian attack experts emerged one after another, attacking beautifully and defending bean curd dregs. After learning from a painful experience, Brazil began to focus on cultivating defensive engineers and redefining tactical discipline.

Brazil won the championship in 1994 and in 2002, which are essentially the same. The first time was a big shovel with romario and Bei Beituo in front and dirty work behind it, and the last time was a big shovel with 3R in front and dirty work behind it. The reason why this match can be established is that the big shovel for doing dirty work in Brazil is different from that in other countries. The big shovel in other countries is a pure engineer, and all Brazilian players have excellent ball-throwing ability, ball control ability and organization ability. Brazil’s big shovel, which won the championship twice, is more capable of threading the needle than English epic midfielder Steven Gerrard, such as gilberto silva.

However, no matter how offensive and defensive the back is, it is absolutely impossible without the arrow of the front line. In recent ten years, except for Neymar, other attackers in Brazil are really bad. Until this World Cup cycle, Brazil finally ushered in a blowout of attacking talents. Today, the reserve of Brazilian attackers is second only to the quintet of Ronaldinho, Kaka, Robinho and Adriano in 2006. However, that Brazilian team was eliminated by France long ago. When it beat Ghana 3-0 in the first round of the knockout round, there was no whole, and the tactical content was extremely poor. Now the overall cohesion of the Brazilian team is extremely tight.

Of course, Brazil also has rivals in winning the World Cup. The strongest opponent this year is still France, which not only plays well, but also is the natural enemy of Brazil.

Since the 1980s, Brazil has been defeated by France in the World Cup, and fell to France in 1986, 1998 and 2006. The French team has a solid footwork, tight defense in the center and backcourt, and at the same time, there is no shortage of skills and attack experts at the foot, which really beats Brazil in style. However, due to the absence of Kantor and Bogba, the French team changed its attack route. Although Mbappé was in a state of explosion and Gleizman became an excellent organizer, Brazil really didn’t like this type of France, and the two sides were still 60% sure of playing Brazil.

Thankfully, after a lapse of 20 years, the World Cup has returned to Asia. As the only "football kingdom" in the world, Brazil has also seen the possibility of returning to the top. By the way, do you remember those names just now? Melo, Oscar and Jesus, if you are not an Arsenal fan this season, you may have forgotten these names again, because although these players once represented Brazil in the World Cup, they never shocked people from their achievements to their playing methods. Even if they wore Brazil’s bright yellow shirts, they would not leave too many memories in the hearts of fans.

Football fans support a team and want nothing more than two things: excellent results and beautiful games, which are exactly what Brazil must have at the same time when it wins the World Cup.

That’s why we can remember the gorgeous representatives of Brazil: Ronaldo with a lucky head, Ronaldinho who cheated the English goalkeeper Seaman, Roberto Carlos whose thigh circumference is thicker than anyone else, and of course, Brazil’s eukaryotic Neymar now;

That’s why, I will also remember those tough backbones of Brazil: Taffarel, who is not well known, Dunga, who is not handsome, and thiago silva, who is now an old and strong captain.

There is only one Brazilian team in the world, but Brazil has more than one kind of football content. In 2022, Brazil in Qatar may not present the world wave that Ronaldinho did at the beginning, but they will always have a wonderful volley side hook like Richarlyson, and at the same time defend their own goal with tough defense and tough confrontation.

So 20 years later, when the World Cup returns to Asia, we seem to see the excellent hope that the World Cup will return to Brazil. Especially when they pull out the banner of "Fight for Bailey", so that more people are willing to stand behind them. There is already a king in heaven, so let another one stay with us for a while on earth.

The World Cup needs Brazilian football, and the world needs Brazilian football more.

　　FansiR, Guanjin Bu and Huang Shengchi starred in "Urban Table Tennis Drama" and "Chasing the Ball", which was recently launched in iQiyi. The main stunt is that VIP members can watch the complete works at one time, and whoever wants to watch the cut version can only watch his/her cut.

　　"chasing the ball" poster

　　There is a reason for this move.

　　With the campus story as the background, it is also a hot topic of "Fat Ball" in recent years, and the supporting actors also gather a lineup of love beans such as I (Li Xikan), Qing (Li Wenhan, Yang Gen), Tuan (Gao Xin) and He (whitehairpin), which adds some "flow" to this small-budget idol drama. It is not difficult to see the focus of the cast’s announcement from the positions of whitehairpin and Li Wenhan at the broadcast conference. Once the complete works are released, you can also watch the broadcast mode of the cut version, and broadcast the stalks that can be searched hot early, which can attract some "traffic powder" registered VIP members with few scenes but good popularity. To some extent, this is also a shrewd marketing strategy.

　　Chasing the Ball tells the story that Qi Jinghao (FansiR), the grandson of the president of Tengyuan College, meets Cinderella Yan Xiaoxi (Guanjin Bu), who pretends to design a upstart but actually cleans up his father’s grievances. They become tell it to the judge because of a whirlwind ball. The only suspense element comes from the fact that Yan Xiaoyun (Ken Chang), Yan Xiaoxi’s father and former Tengyuan star player, was expelled from school.

　　It took me a few days to finish the complete works. As a fat fan, I just want to say — —

　　If you are a fan of the above starring or supporting roles, you can consider watching cut. After all, handsome guys and beautiful women are pleasing to the eye, and screen licking is still very useful; But if you are a loyal table tennis fan, then you don’t have to expect too much from this drama. Click on the top right corner to close the video and finish.

　　Guanjin Bu plays Yan Xiaoxi and FansiR plays Qi Jinghao.

　　Let’s take a look at the basic staffing.

　　Jing Hao, a male, is overbearing, while Huang Shengchi, a male, is gentle. They compete for Yan Xiaoxi, a female with weed spirit. Looking at this template horizontally and vertically, they are all very similar to the ping-pong version of Meteor Garden or Slam Dunk Master. Although the people are similar, the progress of the plot is somewhat embarrassing: the man and the woman are either on the road of misunderstanding, quarreling, breaking up and making up, or on the road of misunderstanding, quarreling and making up, they spent 8 times in crying after 10 meetings, and only about 2 times were they seriously pursuing the truth of the incident of that year. Giving candy and crying once or twice is still new, but after watching it for a long time, people want to fast forward, wasting the acting skills of the two starring roles in vain.

　　Whitehairpin plays Tong Jiayue and Ryan plays Hou Jianbai.

　　It’s the team’s supporting role line, which focuses on the anti-routine of women chasing men, which is a bit interesting. Hou Jianbai (Ryan), a wooden little brother, wandered between Bai Wei (Lu Yangyang), a scheming woman, and Tong Jiayue (whitehairpin), a school flower. It’s a big attraction to see darling daughter chasing after a simple poor boy (by the middle and late period, the author has almost become Jianbai X Jiayue Xipi powder). Wan Ku’s young master Yun Gaoyang (Li Wenhan) and his young girlfriend Yao Nana (Hong Xiao) are the funny actors in the whole drama (there are not too many gif expression packs for this pair).

　　Li Wenhan plays Yun Gaoyang and Hong Xiao plays Yao Nana.

　　After talking about the love line, let’s talk about the so-called "ping pong drama" itself.

　　First of all, apart from starring in the table tennis club from Tengyuan College, 80% of the story has little to do with table tennis. If table tennis is replaced by basketball, football, badminton or other ball games, it will have little impact on the main story.

　　Secondly, the details involving the professionalism of table tennis really can’t stand scrutiny. Not to mention the grandiose playing posture of the main stars and the spinning ball that does not conform to the basic physical principles just for playing handsome, it is puzzling to look at the competition system alone. Open intercollegiate competitions are constantly changing. For a while, there are only men’s groups in team competitions, and for the interaction between men and women, mixed doubles are added. Not to mention the so-called team competition, each game is actually decided by playing only one game with an 11-point system. Although this is an amateur competition, if you don’t play the five-three system, at least you can play the three-two system. Is it really reasonable to decide the outcome in one game?

　　In addition, in the semi-final of the Academy Cup that Tengyuan participated in, in order to win, the opponent did not hesitate to soak kerosene in the racket in a clumsy way. You know, before the general table tennis match, there will be referees who will carefully check the rackets of both players, and the rackets soaked in kerosene can actually play. I am afraid it is not the opponent but the black whistle referee who will be punished!

　　In order to highlight the opponent’s oiling on table tennis, at the final moment of the deciding game, there was a situation that one side served all the time, just to oil the player’s ear and get more close-ups. You know, in a regular table tennis match, once the players of both sides draw 10 or more in the deciding game, according to the rules, each side will serve a ball to continue the game. While being a hero, you can’t lose out.

　　As for the suspense part … … Forget it, let’s forget that there is suspense in this play.

　　Tengyuan table tennis team

　　In recent years, many youth dramas with sports themes have been filmed in China, such as Taekwondo, swimming, fighting, and now table tennis. None of them are popular or unpopular. However, the main plot of this kind of drama is mostly that the family members of one of the male and female owners suffered losses in a certain sports event many years ago, and the male and female owners took the opportunity to help them get justice, or that the starring role has various problems of family of origin itself, and he slowly found himself in the process of sports competition, etc., which has a strong personal heroism. This type of drama is often a "suspended drama" that sells dog meat in the name of competitive sports. The core is still an idol drama that brushes the face of young love beans. The routine is obvious, and few "theme dramas" that really understand the essence of sports are born.

　　Since the Rio Olympic Games in 2016, the popularity of table tennis among young audiences has obviously improved. It is not a bad thing to rub the popularity of popular events. It is also a good thing to attract more people to participate in this sport. But ask the producers to use snacks a little. If you want to make a sweet pet drama, don’t abuse it for the sake of abuse. If you want to do suspense drama, don’t waste time on the side lines, but delete the main line; If you want to do a theme drama, you should honestly clarify the basic rules, otherwise, if you shoot too many "suspended dramas", you will only smash the signboard.

As a qualified fashionista,We should not only master some basic ways of wearing, but also learn to be good at observing and learn more about others’ wearing.If you often like to study the show look, or the fashion street shooting outside the show, then you will find that most of the most popular fashion trends come from here.

So for us ordinary people, it is totally unnecessary to spend a lot of money on Milan fashion show. YouJust look at some fashion street shots outside the show, and you can sum up some fashion trends and fashion rules yourself.

So after observing a lot of fashion street shooting, I also summed up five fashion trends for your reference. Lazy cancer stars come in and copy their homework!

Tips1: Incorporate some neutral items appropriately.

Women should not be limited in wearing. Being gentle and lovely is a kind of beauty, and being elegant and dignified is a kind of beauty. Isn’t it another kind of beauty to be handsome and neat?Looking at the fashion trend of wearing in recent years, we will find that more and more fashionistas have joined the trend of neutral wearing.

This style with a little independence and unruly can really show personality, and it is easy to create this style.Just incorporate more neutral items into your daily wear.Like suits and overalls, these are very unattractive collocation items.

Tips2: Proper skin exposure is more attractive.

The present era is an open and inclusive era, and it should be the same for dressing. Freedom of dressing is no longer a strange thing. So when we match everyday,There is absolutely no need to wrap yourself up.

Learn to expose your skin properly, so that you can better show your personal charm. Whether it’s showing a sweet shoulder or a small waist, or showing your ankles and wrists, it’s entirely possible.It is highly recommended to expose the skin in a small area in a proper position..

Tips3: Learn to decorate and wear with bright colors.

Dressing is actually the most taboo is dull and dull. Wearing black or white can easily cause such an effect, soLearning to decorate with bright colors is a good way to match.

Decorate the wear with bright colors, which can improve the eye-catching degree of the overall wear; Secondly, it can also alleviate the dull collocation effect. Therefore, it is highly recommended.However, we should pay attention to the area of embellishment not to be too large, otherwise it is likely to cause the effect of usurping the host’s role.

Tips4: Harmonious and simple color matching will be more fashionable and advanced.

Many advanced clothes often don’t need too many skills and ways, and rarely require expensive clothes to match them …Starting from the color, you can create a sense of high quality.

The easiest way is to simplify your color scheme.Simplify the color matching on your body, and you will find that the whole looks more harmonious, and you can easily get fashionable and advanced effects.

Tips5: The style of clothes should pursue a sense of lines.

If you observe it often, you will find that.In fact, many cheap clothes are worn, and the materials and styles of the single products they use are relatively lame.Therefore, no matter how you wear it, you can’t wear advanced and fashionable effects.

Therefore, if you want to wear fashionable, advanced and good-looking, you must strictly grasp the style and material of a single item, especially the style of clothes, which is actually the comprehensive effect of material and cutting.There is no doubt that a single product with obvious line sense can give people a more advanced texture.

1. Appropriate integration of some neutral items in the wear will make the overall look more personalized.

2. Learning to expose your skin properly can help to enhance your personal charm.

3. Bright color embellishment can improve the overall eye-catching degree, and small area embellishment is a good way.

4. Simple color matching can make your clothes more harmonious and more advanced.

5. Try to choose a single product with obvious lines to control, so that it is not easy to wear a sense of cheapness.

Conclusion: For those who don’t know much about wearing, learning to observe and learn more is a very important skill, which can make our wearing skills develop rapidly, and after hearing about it, we will form our own unique wearing system, so that we will get closer and closer to becoming fashionable.

# Headline Creation Challenge #

"After five years of marriage, my husband and I have never shared a room." A special female patient came to the doctor’s office.

In 2017, 26-year-old Ms. Zhang married her husband shortly after they met, and the family has been looking forward to their having a child. However, in the past five years, the most intimate actions between husband and wife are only holding hands and hugging. Every time she was in the same room, Ms. Zhang was extremely scared, pinching her legs, sweating all over, and even retching, and then desperately pushed her husband away.

"I’m not just targeting my husband, I just feel that all men are obscene, so I’m very resistant." Ms. Zhang said to the doctor distressfully, "Of course, I think my sexual orientation is fine, and I don’t know why?"

"In fact, this is a typical phobia of sexual intercourse and belongs to a kind of female sexual dysfunction." The doctor analyzed.

"Women will have sexual dysfunction? Don’t men get this disease? " Ms. Zhang scratched her head and felt a little outrageous.

"Female sexual dysfunction is not uncommon. There are even specialized sex therapists abroad. Our domestic people are more conservative. Without timely intervention, patients will only become more and more depressed."

When it comes to the life of husband and wife, many people are ashamed to talk about it. Sometimes when they encounter difficulties, they always keep it in their hearts. In women, this phenomenon is always ignored.

Sexual phobia, which is essentially a sexual psychological disorder, belongs to a specific phobia, similar to fear of heights and blood.

Fear of sexual intercourse is medically known asvaginismusIn the process of the same room, you will unconsciously contract the muscles of the vagina and pelvic floor, and then you will feel uncomfortable such as pain. Some women will also have physiological reactions such as palpitation, palpitation, nausea and cold sweat all over the body, and then have a strong fear of the same room.Female sexual dysfunction due to fear of sexual intercourse accounts for about 12~14%.

So, why do women have fear of sexual intercourse?

1, mental stress.

Some women lack a correct understanding of sex life,Excessive nervousness, fear of sexual intercourse, fear of pregnancy, etc., leading to great mental stress, and then fear of it.

2. Suffering from diseases.

Women suffer fromCervicitis, vaginitis, local deformity of vaginaAs well as inflammation, may induce vaginal spasm.

3. Improper life of husband and wife

In the same room,Lack of preparation workCauses the female vaginal opening to be dry,Men are too rude or have sex against women’s wishes.It is easy to cause women to feel pain, even disgust and fear of sex life, and finally cause vaginal spasm.

For women, when they find that they have a strong sense of resistance to sexual life, they must seek medical advice in time to find out the causes and carry out targeted treatment and intervention.

In the process of sexual intercourse, women’s pelvic floor muscles contract a lot, which can accelerate the blood flow out of the pelvic area and help women.Improve premenstrual syndrome, including abdominal discomfort.

In addition, sharing a room properly can also bring these benefits:

1. Enhance cardiopulmonary function

In fact, sexual intercourse is also a good exercise, in which all organs, limbs and joint muscles can be moved, which is helpful to improve cardiopulmonary function.

2. Promote sleep

After a harmonious sexual intercourse, the nervous mood and muscles can be relaxed, and drowsiness will follow, which can help people fall asleep quickly.

3. Help eliminate bad emotions

Harmonious sexual intercourse can release some hormones with calming effect, which can help to eliminate fear and vent bad emotions, and is beneficial to mental health.

4. Delaying the degeneration of reproductive organs

Proper sexual intercourse is also helpful to delay the atrophy and degeneration of reproductive organs, help maintain pelvic floor function and reduce the risk of reproductive tract diseases in the elderly.

Good sexual intercourse can bring many benefits to physical and mental health, but the premise is "good". Many women’s sexual experience is not good, and naturally they can’t get benefits.

1. Strengthen sex education

Education in China has always been in the stage of talking about sexual shame. Most women’s sexual knowledge can only come from their parents and peers, and parents often educate their children in a "threatening" way, which is easy to form a distorted situation and make women feel afraid of sex life.

2. Professional treatment

Clinically, it is generally adopted for women who have fear of sexual intercourse.Hypnotic cognitive behavioral therapyLet women re-establish their cognition of sex, so that women can better alleviate their fears and change their original cognition. If sexual behavior is still unacceptable after treatment, vaginal dilation will be performed according to the patient’s wishes.

3. Investigate diseases

Some women have this disease because of congenital vaginal diseases, so they should go to the hospital in time to investigate the causes and then carry out targeted treatment.

4. Adjust your sexual life style

Full caress must be carried out before sexual intercourse, so that women can take the next step when they are excited, which is helpful to improve vaginal spasm.

Sex is an instinctive physiological reaction that everyone has. You don’t have to feel ashamed. When you find that you have some abnormal performance, you should bravely seek medical treatment.

References:

[1] "There is a realistic version of" masters of sex "in Changsha: treating sexual phobia, and some patients are still virgins after 19 years of marriage". xiaoxiang morning herald, 2019-12-17.

[2] Xiao Xiao. Vaginal spasm should be treated first [J]. Healthy living (second half), 2011.

[3] Zhen Hongli. New progress in diagnosis and treatment of vaginal spasm [J]. China Family Planning and Gynecology, 2016, 8(2):3.

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When it comes to sports, most people think of running and swimming for the first time. As the two most common sports, they are naturally widely known.

And running and swimming didn’t disappoint everyone. As the most common aerobic exercise, their benefits to the body are beyond doubt. It is indeed a very good choice to develop the habit of running or swimming regularly.

What benefits can you bring to your body by running or swimming regularly?

The benefits of running regularly.：

① It can prevent osteoporosis.

Strictly speaking, running belongs toResistance trainingResistance training can reduce the density between bones, reduce bone loss and prevent osteoporosis, especially for middle-aged and elderly people. Running regularly and making jogging or long-distance running plans according to their physical conditions have obvious effects.

② Reduce the risk of cardiovascular and cerebrovascular diseases.

In the process of running, almost all muscles will participate, which meansThe whole body’s blood circulation will be mobilizedOver the years, the speed of blood circulation in the body will accelerate, and the frequency of blood renewal will also accelerate, to a certain extent.It can clean blood and reduce the risk of plaque.The probability of cardiovascular and cerebrovascular diseases will also be reduced.

Benefits of regular swimming:

① Effectively enhance vital capacity.

When swimming, frequentHold your breath and switch,Can effectively enhance people’s breathing ability,Broaden the respiratory tract, enhance one’s vital capacity,The possibility of respiratory health, such as pneumonia, asthma and other disease symptoms can be reduced.

② The weight loss efficiency is remarkable.

Compared with other sports,You have to touch water all the time, which means that your body will be more efficient in radiating heat.The degree of fat consumption will also increase. Therefore, swimming has always been called "the most slimming exercise".

As the two most traditional sports, they can bring too many health gains, so I won’t go into details here. However, sports are not just running and swimming. Although some sports methods are little known, they have remarkable exercise effects, and proper attempts in daily life can also add a lot of surprises.

Little-known, but remarkable exercise effect of three sports, I recommend you to try.

[Singing]-Exercise your breathing muscles and improve your immunity.

Although singing is a common thing, it is little known that singing can exercise. In the process of singing, ourRespiratory and facial musclesWill be active frequently, and over time, the facial shape will become more natural and linear because of long-term muscle exercise.

On the other hand, according to research,Singing often, because brain excitement leads to hormone secretion,Can play a role in purifying blood, which is helpful toImprove the immunity of human body. Not only that,Singing can also keep us in a good mood all the timeIn an optimistic mood, the body’s self-healing ability will be stronger.

[levator ani]-Although it seems awkward, it is really effective.

For modern people, hemorrhoid is one of the most common diseases.

And wantPrevent hemorrhoids,Lifting the anus can have a good effect, throughExercise anus and sphincter to enhance muscle strength.The risk of hemorrhoids will also be reduced a lot.

Not only that, the advantage of lifting anus is that it can be done anytime and anywhere. It is simple and healthy to lift anus properly after work or before going to sleep every day.

[Golf]-Not only elegant, but also healthy

In most people’s minds, golf should be "Elegant, noble"The pronoun.

It is true that golf used to be a sport among nobles, but now, with the popularity of golf halls,More and more ordinary people can get in touch with this sport.

butThe exercise of golfPurpose,Mainly in the psoas and arm muscles., andSensitive points of various jointsTry golf properly and be able toEffectively exercise the bones and muscles of these joints,JiuqianAnti-arthritis, lumbar disc herniationAnd other diseases can have a very good effect.

Not only that, I often play golf, but I can alsoExercise patience, improve mind and temperament, in terms of increasing personality charm, can also play a good help.

Of course, in the final analysis, the way of exercise is still secondary, just to popularize some sports knowledge and give you more choices. What is really important is still the persistence and determination of exercise. Whether it is running or swimming, or lifting anus or singing, as long as you can persist, it will be effective in the end. Don’t give up halfway.

References:

[1] Xu Mingzhe. On the relationship between singing and sports [J]. New campus: last issue, 2015(1):2.

[2] Li Jiquan. On the impact of golf on mental health [J]. Science and Education Cultural Exchange, 2009.

[3] Han Ping, Wang Mei. Small movements, great health-easy hemorrhoid prevention-recommend a Chinese medicine to strengthen the body and invigorate the anus exercise [C]// Chinese Medicine Association. Chinese Medicine Association, 2011.