Author | A Po

"There is no conflict between ratings and word of mouth, and even a win-win effect can be achieved. I have been thinking about the subject of individual content creation and large-scale production, and how to use scientific and technological means to combine the laws of film and television creation to help content production and improve the quality of works. "

Zhao Wenzhu, as the president of Relay Entertainment, mentioned the new changes of Relay Entertainment in 2021 when interviewed by Entertainment Unicorn.

"I think that on the basis of good content, we should do a good job in transmitting works produced by entertainment. One is a personalized’ Michelin drama’, that is, a quality word-of-mouth drama that is closer to the creator’s personal subjective concept and gives him creative space; One is a pan-family drama that can maximize the audience and can be developed on a large scale. I define it as’ McDonald’s drama’. "

From the early summer, the youth drama Wit Love Life and the popular variety Meng Detective Detective Case were almost simultaneously released, to the industry drama Ideal City of the summer magnolia award cast, and then to the legendary Oriental puppet drama Lady Huzhu.Throughout the whole year of entertainment, dramas, variety shows, national TV dramas, pure net vertical categories, traffic explosions, and word-of-mouth explosions have not fallen behind.

Delivery Entertainment was officially renamed from Tianma Film and Television on April 13, 2018. It has not yet reached its third anniversary by the end of 2021, but it has already experienced three strategic upgrades and has fully evolved into a content production company with a complete industrial chain.

Executive Director of Delivery Entertainment, President of Delivery Entertainment,

Zhao Wenzhu, General Manager of Houhai Culture

How does the young but mature delivery entertainment achieve the entry with high-quality copyright, two years of open cooperation, learning experience, two years of optimizing self-control, and a stable place for drama and drama? To C perspective and semi-industrial model are very important. The market is also looking forward to whether the delivery entertainment will be the next "explosive manufacturing machine" with stable output.

From copyright development to self-control,

Why did the S+ Ideal City become a highlight in one fell swoop?

　

"Ideal City" is the first TV series independently produced by Houhai Culture, a film and television production company under Entertainment, but it is not the first "explosion" to convey entertainment.

In 2020, the high-profile online drama "Chess Soul", as the first successful adaptation of Japanese IP in the field of domestic drama, made Houhai culture famous in the film and television drama industry.

At that time, Houhai Culture still used high-quality copyright procurement as an entry ticket for the industry, and began to contact the new companies of film and television production. After cooperating with the excellent production team Xiaotangren Film and Jiaxing Media respectively on Chess Soul and Lady Huzhu, the entertainment of "learning on the shoulders of giants" quickly evolved.

"I think the thick sea culture after 2019 is the best incubator for the project" Ideal City "."

Besides the cooperation experience of Chess Soul and Lady Huzhu, as well as the self-made experience of two light weight projects, The Tale of Young Jianghu and Smart Love Life, Ideal City, as the first S+ level heavyweight project, has actually been accompanied by Houhai culture for a long time.

Because the contents of the original novel Su Xiao’s War and the story outline are very bright and solid in Zhao Wenzhu’s view, Houhai culture, which was originally created as a helper, communicated with the Chinese brothers with a try attitude after consciously undertaking the Ideal City. It was also based on mutual trust in the previous cooperation and was recognized by the other party. Houhai culture also had this self-made experience.

"At the beginning, we also hoped to make it a benchmark for industry dramas."

So when director Liu Jin mentioned that he wanted to try to replace the traditional green screen shooting with LED special effects screen, the production team of Houhai also seriously considered the possibility of this challenge.

Fortunately, we have to rely on the relatively mature production system within Transmission Entertainment to make a strict cost calculation. Although the LED special effects screen itself has increased the budget, it has been placed in the whole production cycle, saving a lot of time for the crew to change the scene and set. From the past, the whole team moved the venue to just moving one LED special effects screen and the picture on the screen. At the same time, the actors have a picture reference when shooting, and the sense of substitution is better than that of green screen shooting, and the quality of special effects in the later period has also improved. It can be said that the quality control has been improved on the basis of controllable budget.

The experience gained from this new technology attempt can be applied to other projects in the future., especially costume dramas with large special effects.

The broadcast results were also expected. Douban scored 7.7, with a peak of 7.8, and has remained above 7.5 so far, ranking within the Top10 of China Audiovisual Big Data (official CVB) ratings for the whole year, and the long tail effect is remarkable. Douban has become one of the ceiling works of domestic industry dramas in recent years, and it has also become the first highlight moment to convey the road of entertainment self-control.

The resumption of the project is multi-stage and multi-dimensional. From the pre-script to the mid-production, to the late broadcast and even the long tail stage, whether the financial overrun, the performance of the broadcast volume and the public opinion feedback will be included.

It is true that in the production process of "Ideal City", the team had a little struggle, that is, as a popular TV series, should it be understood by more people of all walks of life or focus more on the industry itself? However, since the IP foundation is already very solid, we will simply make the industry the ultimate.

Zhao Wenzhu believes that,This is to think clearly about positioning and what to do before doing the project.The positioning of "Meng Detective Detective Case" is an absolute universal entertainment variety show, that is, it can tolerate the fluctuation of its word of mouth, and it has absolute advantages in terms of popularity and discussion volume; And "Ideal City" is a relatively threshold TV series, especially in the first few episodes, and its absolute stable reputation is its standard criterion.

Michelin Drama and McDonald’s Drama,

Two-line play from the perspective of to C

　

The different emphases of "Ideal City" and "Meng Detective Case" just represent the two "alternative" tracks laid out in the next content output, and they are also two types launched by Zhao Wenzhu based on the brand-new strategy of the company’s third upgrade: namely"Michelin drama"and"McDonald’s drama".

Compared with many film and television companies, they are positioned by the types of themes they are good at when they are incubating projects.Transmission of entertainment will more broadly classify all kinds of theme types into projects mainly aimed at audience or projects mainly aimed at creative mode:A quality word-of-mouth drama that is closer to the creator’s personal subjective idea and gives him creative space is "Michelin drama"; A pan-family drama that can maximize the number of viewers and can be developed on a large scale is called "McDonald’s drama".

"Of course, the core of every project must remain the same, whether it is Michelin or McDonald’s.Good content and characters are prerequisites.. "

This is especially good for companies that started with IP incubation, such as Delivery Entertainment, because it is possible to conduct targeted evaluation and differentiation from the IP source.

The first selection criterion is the story itself., you will definitely choose an IP that is different from most stories and has distinctive highlights. In this layer of screening, you will determine whether the story foundation and character setting are solid. If it is an overseas IP, you will confirm whether it is particularly suitable for China’s localized adaptation. These are the major premises.

The second selection criterion is the story type.Whether it can be hatched into a "McDonald’s drama" for national entertainment on a large scale; Or impress a group of the best directors and screenwriters with the story core, and add points to IP empowerment with their secondary processing, and finally complete a word-of-mouth quality "Michelin drama".

If the scope is narrowed down once more in the existing two-level screening criteria, it will be accurate to some stories with strong plot themes and some stories with emotional themes, and there will be a certain amount of stories that tend to be "other themes" of women’s strength.

Zhao Wenzhu bluntly said that the film and television winter has not passed, and when the market is cold, both project production and IP procurement will enter a cooling-off period, and blind price wars will no longer be fought. It is the current status quo to start from the IP source. Fortunately, after the continuous IP adaptation of delivery entertainment, more domestic and foreign IP platforms have included it as the first choice, which also means that delivery entertainment will be exposed to high-quality IP resources faster than most film and television companies.

Talking about how the relay entertainment, which has always focused on "all-round drama", will be laid out in variety, Zhao Wenzhu said,Different from the content diversity and target diversity of film and television dramas, variety itself, as a type of mass entertainment, will be positioned as more universal content and tend to be more happy for the whole family at the beginning of planning.

The existing "mystery", "Meng Exploration" and the amateur love variety "Like You, Me, too" are based on "family fun", which redistributes the different practices of being relatively partial to the public and small to the public in terms of guest selection and the theme that the selected guests can adapt to.

“In any case, what the audience likes to watch from the perspective of To C will always be our first priority.I hope that every project launched can get high marks in the professional evaluation department within the company, reaching a level that can be worthy of the audience’s IQ and EQ. "

Multi-link division of labor and cooperation,

Internal self-circulation of industrial chain

　

Why can the delivery entertainment achieve successive explosions in five years, and it is even expected to become the next "explosion manufacturing machine"?

"Different from some workshop-style productions of traditional domestic dramas, such as entrusting the budget to a production director, who will go to every link of the’ code plate’ saving process.Transmission entertainment has its own semi-industrial production process system.. "

Under the semi-industrial production process system, the complete production team will be the company’s own team, and the production progress of the project will be fully scheduled by the production management center, and collected and calculated by a computer system program of the production management system. In this system, the daily flow, budget and detailed rules of the project will be transparent, and the process cycle will also be transparent.

Why is it called "semi-industrialized" production process system? Zhao Wenzhu believes that the story from the source IP to the film and television drama project, in addition to following the inevitable creative laws, is rich in more elements of "moving people with emotion", and emotions will vary from person to person and from time to time. Therefore,From development to production, the combination of "manual+system" such as "strategic system+production process system" is more scientific and applicable at present.

Under the strategic system of delivering entertainment, the internal professional strategic analysis team will summarize and analyze the audience’s preferences on an annual basis, including different audiences covered by different themes, and make real-time corrections and adjustments. At the same time, the company’s internal evaluation team will make subjective evaluation for the stories in the copyright stage and the outline stage based on the strategies of "Michelin Drama" and "McDonald’s Drama", supplemented by objective systematic evaluation, and combine the projects with the most development potential to incubate.

"Of course, the delivery of entertainment is now a series of industrial chains of a certain scale, including producers’ teams, directors and screenwriters with fixed cooperation, and subsidiaries focusing on artists’ brokers.There are two standards for cooperation in different links. First of all, everyone’s ideas must be consistent, so that in the process of division of labor and cooperation in all links, it can be harmonious and smooth; The second is that we prefer to grow with young potential people."

At present, the delivery entertainment is based on Houhai culture, which mainly focuses on content production and IP development incubation, supplemented by two content production companies which are deeply bound to high-quality screenwriters and directors, two artist brokerage companies, namely Li Yitong and other artists, and Wenlan Culture, which is mainly based on YCY, and the delivery love entertainment MCN company, which is a joint venture with iQiyi, to form a complete internal self-circulation.

As for the production of Houhai culture, there is a system of China-Taiwan to complete production and publicity business. Further specifically, at the content production level, there are four producers who are responsible for the types of projects that they are good at.

Among them, the light and sweet pet drama Embrace koi fish "xianggong", which was just finished one month ago, the suspense criminal investigation drama "Black Soil is Silent", the 12-episode short drama "Locar’s Law" adapted from the hot Japanese drama "Unnatural Death", Xian Xia’s drama "Half the City with a Romantic Moon", the realistic drama "Never Live with Spring" and the amateur love network comprehensive "Like You" which will be launched this year.

Getting rid of workshop operation, clear structure and clear division of labor are the only way for every film and television company that reaches a certain scale to mature.

"In order to convey the current system collocation and rapid development rhythm of entertainment, it really needs some young and challenging teams to dare to try. It happens that our four producer teams all have such adventurous attributes. After trying, everyone really benefits a lot from the brand-new system."

This may be the instant innovation needed in the era of science and technology Internet. As Su Xiao, the hero of Ideal City, said, "Is it always right?" The entire film and television industry also needs more entertainment, such as the head company that constantly realizes self-evolution to lead everyone out of the cold winter and into the formal.

　　CCTV News:(Reporter Sun Xiaoyuan) On April 23rd, it was beneficial to open books. Today is World Book Day. CCTV reporter interviewed Yi Zhongtian, a famous scholar and writer, to talk about reading.

　　CCTV reporter: Why do people study?

　　Yi Zhongtian:Only humans have words, and only words can have books. Therefore, cats can only snore at home and people can read. Of course, you don’t have to read it, but it is always good to have one more option. Books are not the necessities of life, and reading is not the first need of life. Its function is actually to improve the quality of life and own taste. I am full of poetry and books. If you don’t want it, you don’t have to.

　　CCTV reporter: Why do you repeatedly emphasize "words"?

　　Yi Zhongtian:Because writing is the symbol of human culture. With words, human beings will truly become human beings instead of animals. Words are attractive, especially Chinese characters. Chinese characters themselves have a sense of picture and rhythm.

　　CCTV reporter: What kind of books do you prefer to read?

　　Yi Zhongtian:I advocate reading ancient books, preferably before the Yuan Dynasty. Pre-Qin and Han dynasties, Tang poetry and Song poetry, choose its classics to read, the heart can be quiet, clean and beautiful.

　　CCTV reporter: Is reading an easy task in the multimedia era?

　　Yi Zhongtian:Reading is actually a luxury, but it has nothing to do with economic conditions. It depends on whether you have time and want to read. Now there are public libraries all over the country, and as far as I know, the service is still very good.

　　CCTV reporter: How to treat online fragmented reading?

　　Yi Zhongtian:If you want to calm down, you’d better study. The Internet is so noisy, informative, fragmented and shocking. Reading is a quiet thing. A roll in hand, forget all the insults. Fatigue, troubles, entanglements and depression are all put aside. Of course, this book has to be fascinating.

　　CCTV reporter: In your opinion, what are the benefits of reading for individuals?

　　Yi Zhongtian:The greatest advantage of reading is not being useful. If you want to be useful, just surf the internet. I can even teach you how to cook online, so you don’t need to buy a cookbook. The fact is, reading makes people feel calm and clean. No matter how dirty things are, they will be cleaner if they become words. Text has the function of filter and purifier. After being converted into words, wars are not so bloody, disasters are not so horrible, and crimes may become intellectual games. Of course, the writer’s heart should be clean, and it is not good to teach obscenity and thieves. However, this is another topic.

　　CCTV reporter: Has the era of "reading for all" arrived?

　　Yi Zhongtian:In fact, reading is a very personal matter, and reading for all is only an advocacy or even an ideal. We certainly hope that the more people read, the better, but in my opinion, the era of reading for all will come only when reading becomes a way of life, and it is the way of life of most people. Here, it is important that people think reading is meaningful and interesting. Moreover, being interesting is more important than being meaningful.

　　CCTV reporter: What is the significance of reading in your writing?

　　Yi Zhongtian:I’m writing the History of China recently. It can be said that reading detective stories is of great help to my writing.

　　CCTV reporter: What books do you think you should read as a child?

　　Yi Zhongtian:Generally speaking, children are about luck, while old people are interested. Children’s reading is like following a tour group, depending on how the tour guide is, so teachers and parents are very important. A child can’t read Hegel even if you ask him to.

　　CCTV reporter: Can you still remember what books you read as a child?

　　Yi Zhongtian:When I was a child, I was basically free-range. My parents only supported non-interference in reading, so I gulped down The Outlaws of the Marsh and The Journey to the West in primary school, but I didn’t read A Dream of Red Mansions until long after I was an adult, because I thought it was not good-looking. Later, I was shocked to read it: so good? It seems that teenagers’ reading may need guidance, but coercion is useless.

　　CCTV reporter: When is the best reading time in life?

　　Yi Zhongtian:College is the best time to study. The study burden of college students is not as heavy as that of high school students, and they don’t have to work hard to support their families in the future, so I especially advocate that college students read more books. If nothing else, there will be no such convenient library in the future! College students should not be partial to their studies, but should be able to read widely. These books may not be used in the future, but the nutrition in them will be difficult to supplement in the future.

　　CCTV reporter: Can you give some reading suggestions to middle-aged people?

　　Yi Zhongtian:Getting married and starting a career is a hurdle in life, and reading depends on meeting the needle. My personal suggestion is that once you get out of the daily necessities, study some history and philosophy! When life enters the next stage, it’s time to make a summary for yourself and think about the future. However, it should be emphasized that reading is a very personal matter. No matter whose advice, it can only be used for reference. Interest is always the best teacher.

　　Every time I get the AI news, some investors ask questions on the investor interaction platform: On February 21st, I said on the investor interaction platform that the Qingdao Donghua Sub-center Industrial Park has been completed at present. Please pay attention to the company’s official website, WeChat WeChat official account and other platforms in time for the specific production time. Excuse me, what new projects do the Qingdao Donghua Sub-center built by the company in three years give investors a return?

　　(002065. SZ) On February 26th, it was indicated on the investor interaction platform that the National Sub-center will be the second headquarters of the company, and the Donghua Yundu Intelligent Computing Center will be built to promote the coordinated development of the industrial chain by attracting its own subsidiaries, shareholding enterprises and upstream and downstream enterprises.

The 11th issue of "Children’s Great Health", the first nationwide variety of children’s lifestyle health assessment named by Jin Lingguan, will be broadcast on Zhejiang Satellite TV at 17:00 on Sunday, July 29th. Chen Yibing, the Olympic champion, and his wife, Dan Jingti, appeared, revealing that their mother had pinched their noses when they were young. The reason is that pinching their noses can make their noses stiff. Is it true or not that pinching your baby’s nose can stand the bridge of your nose? Liu Jia, Deputy Chief Physician of Acupuncture Department of Guang ‘anmen Hospital, Chinese Academy of Traditional Chinese Medicine, will give an on-the-spot explanation and lead everyone to learn the beautiful baby development plan.

Beautiful cute babies are loved by everyone. With the improvement of living standards, parents not only attach great importance to their children’s nutrition and health, but also break their hearts about their baby’s "face value". Many parents have also tried some tips circulating in life, such as pinching the nose can make it stiff, shaving the eyebrows can make the eyebrows thicker, and smoothing the baby’s ears to make it more rounded. Chen Yibing broke the news at the scene, and when he was a child, his mother pinched his nose. Chen Huan humorously teased, "So it’s very good now.". Chen Yibing’s wife, Dan Jingti, said: "I don’t think it’s much help, because my mother pinched it for me when I was a child, but it didn’t help." Chen Yibing and his wife were both pinched by their mothers when they were young, but the effect seemed to be different, so they didn’t pinch their daughters’ noses. Many guests present said that they were pinched by their parents when they were young, so they would pinch their babies’ noses.

However, is this "ancestral" tip of the nose useful? Dr. Liu Jia answered questions from many parents on the spot: "Pinching the nose will not have an essential impact on the child’s bone structure. On the contrary, because children’s nasal mucosa is delicate and rich in blood vessels, if they pinch their noses too hard, they will damage their nasal mucosa and blood vessels, so this practice is not recommended. " Dr. Liu Jia also explained the "danger triangle" of human face: the nose is full of rich blood vessels, which communicate with the skull. Once congestion and infection are caused in these places, these bacteria can easily reach our skull and cause some serious diseases. Therefore, Dr. Liu Jia suggested that parents should try not to pinch their children’s noses. In this program, Liu Jia, a doctor, and Liu Suiqian, a nutritionist, will introduce how to cultivate beautiful babies through nutritional supplements and medical tips. Pay attention to small details and achieve great health! Please pay attention to this Sunday at 17: 00, Zhejiang Satellite TV Golden Collar "Children’s Great Health"!

CCTV News:With the gradual resumption of purchase restrictions in more than 10 cities across the country, on the evening of September 30, Beijing’s purchase restriction policy was further upgraded. The New Deal included increasing the down payment ratio of the first set of ordinary self-occupied housing from 30% to not less than 35%.

The Beijing Municipal Government issued "Several Measures on Promoting the Stable and Healthy Development of the Real Estate Market in this Municipality" (hereinafter referred to as "Measures"). The main contents include:

Adjust the supply of land

Further increase the supply of residential land, and the proportion of housing area with Taoxing construction area below 90 square meters is not less than 70%.

Accelerate the supply of land for self-occupied commercial housing.

Except Dongcheng District, Xicheng District and Shijingshan District, other districts should arrange a batch of self-occupied commercial housing land to enter the market as soon as possible in 2016.

"Controlling land price and limiting house price"

Pilot measures were taken to limit the sales price and use it as a condition for land bidding, auction and hanging.

Differentiated housing credit policy

The down payment ratio for purchasing the first set of ordinary self-occupied housing is not less than 35%, and the down payment ratio for purchasing the first set of non-ordinary commodity housing is not less than 40%;

For households with one set of housing, if they apply for commercial personal housing loans to buy ordinary self-occupied housing again in order to improve their living conditions, the down payment ratio shall not be less than 50% regardless of loan records, and the down payment ratio shall not be less than 70% if they buy non-ordinary self-occupied housing.

Management of real estate development enterprises

Open all the sales houses at one time within the specified time;

Clearly marked, one room and one price, the actual sales price shall not be higher than the declared price;

Not to delay the opening time or control the housing and other means of property hoarding, deliberately creating a tense atmosphere of housing.

Management of real estate brokerage institutions

It is strictly forbidden to engage in off-site fund-raising financial services such as down payment, self-financing, self-guarantee and the establishment of a fund pool.

Compared with the five detailed rules of Beijing in 2013, what are the differences in the policies introduced this time?

Before and after the adjustment of the New Deal, what impact did it have on your purchase?

　

New Deal of Tianjin Property Market: Implementing Regionalization, Restricting Purchase and Differentiating Credit

On September 30th, the Tianjin Municipal Government issued the Implementation Opinions on Further Promoting the Stable and Healthy Development of the Real Estate Market in our City, which took effect on October 1st.

The "Implementation Opinions" stipulates that Tianjin will implement regional housing purchase restrictions and strengthen differentiated housing credit policies. That is, non-Tianjin registered households with one or more houses in Tianjin will be suspended from buying houses again in six districts of the city and wuqing district, including newly-built commercial housing and second-hand housing. For non-local households who purchase the first home in six districts of the city and wuqing district, the down payment ratio for applying for commercial loans shall not be less than 40%.

Beijing issued a policy before October 1, what kind of signal did it send? New purchase restriction, subsequent impact geometry? Will Beijing policy become a template for other first-and second-tier cities to regulate the property market?

Interpretation of CCTV

Beijing’s new real estate market regulation policy reminds many people of the so-called "most stringent" "National Five Articles" promulgated in 2013. However, the strictest policy terms did not stop the house price from "rising to the sky", so it remains to be seen how effective the new policy is.

The inflection point of the purchase restriction policy has been opened in the fourth quarter.

From the "11th and 10th National Articles" in 2010 to the "8th National Article" in 2011 and the "5th National Article" in 2013, judging from the frequency and momentum of policy introduction, the government’s determination to regulate the property market is not great, but from the actual effect, it will inevitably give people the feeling of "more thunder and less rain".

However, different from the background when the government put forward the "combination boxing of regulation and control", the space for trial and error of regulation and control policies is much narrower now than that of that year. At that time, the purpose of macro-control of real estate in many places was not to let the house return to the fundamentals of living function at the beginning, but only to let the house price rise too fast and not rise too fast. Under this guidance, there is a strange phenomenon that the more housing prices are regulated, the faster they rise.

△ The grand occasion of grabbing houses in various places in September

Since the beginning of this year, the crazy rising trend of house prices is spreading from one city to another. In August, among 70 large and medium-sized cities in China, housing prices rose in 64 cities. With the higher and higher housing prices, the bubble in the market has expanded to the point where even large developers themselves are beginning to fear.

China’s real estate fever persists, so we should be alert to more risks.

The danger of high fever in China real estate lies not only in the heavy inventory burden and uneven market distribution, but also in the huge debts behind it and the breadth of "shadow" loans involved. More and more people are worried that once the real estate bubble bursts, it will trigger a systemic financial crisis and drag down the entire national economy. In this context, the government also realizes that there is not much time and space left for policy regulation, and it is time to get serious.

So on September 29th, a person from the Prudential Regulation Bureau of the China Banking Regulatory Commission issued a warning that in first-tier cities such as Beijing and Shanghai, as well as some hot second-tier cities with high housing prices, commercial banks are required to fulfill their accusations and collect more evidence to prevent more risks. Then the next day, Beijing introduced a policy to increase the down payment and recognize the house and loan.

Property market cooling focuses on implementation.

In fact, every policy seems to be very serious at the beginning. The problem is that after the introduction of the property market regulation policy, it is not important to evaluate its severity on paper, but to put it into practice to see how its implementation effect is. Because under the routine of "there are policies on the top and countermeasures on the bottom", there have been too many "policy punches" that seem to be thunderous and thunderous to be evaded by the market. Only careful execution can avoid another "wolf" joke in the real estate market.

Of course, it is believed that both the government and the market have seen the fierce "wolf" approaching, but there is still a lot of work to be done from early warning to effective control of risk exposure. A series of measures, such as increasing the down payment ratio of ordinary housing, should be implemented in a solid manner while looking strict.

Wang Yahong, a financial expert.

Inventory: Cities that have tightened their real estate policies in 2016

Purchase restriction in Shanghai

Purchase restriction in Shenzhen

Purchase restriction in Guangzhou

Purchase restriction in Suzhou

Purchase restriction in Xiamen

Purchase restriction in Hangzhou

Purchase restriction in Nanjing

Purchase restriction in Kunshan City

　　At 6 pm on February 3rd, the snow project of Beijing Winter Olympics will be held in Genting Ski Park in Zhangjiakou. China’s Li Nan and Zhao Yang will make their debut in the first round of freestyle skiing snow skills women’s and men’s qualifying competitions. The two players will try their best to advance to the final.

　　At 6: 00 pm on the 3rd, the first round of freestyle skiing snow skills women’s qualifying tournament will take the lead, with 30 athletes from 11 winter Olympic delegations participating. Japan, Australia, the United States, Russia, Kazakhstan and other teams all sent four participants. The oldest female player was Junko Hoshino, a Japanese athlete born in 1989, and the youngest was anastasia, a Kazakh player born in 2005.

　　China Freestyle Skiing Snow Skill Team will send two athletes to participate in the women’s and men’s events in this Winter Olympics. China made a breakthrough in the Beijing Winter Olympics cycle. Zhao Yang, a 29-year-old male athlete, became the first China male snowboarder to stand on the Winter Olympics. Head coach Toby Dawson won a medal in the freestyle skiing men’s snow skills competition in Turin Winter Olympics. Since 2019, when he was hired as the head coach of China freestyle skiing snow skills national training team, China snow skills men’s event achieved a historic breakthrough, and Zhao Yang became the first China male athlete to participate in the Winter Olympics.

　　Both men’s and women’s snow skills qualifiers in Beijing Winter Olympics are the top 20 finalists. It’s not difficult for Li Nan and Zhao Yang to enter the finals. The two players said that they would strive for a breakthrough in the Winter Olympics. At the PyeongChang Winter Olympics, French woman Palin Lavan won the championship of this project. At the Beijing Winter Olympics, she still has the strength to win the championship. In addition, the new Japanese team Anri Kawamura and Australia’s Jakara Anthony are both strong contenders for the championship. The biggest star of the men’s competition is Canadian mickal kingsbury, the champion of Pyeongchang Winter Olympics. After winning the gold medal in Pyeongchang Winter Olympics four years ago, kingsbury is expected to defend its title in Beijing Winter Olympics.

　　Text/Beijing Youth Daily reporter Yan Peng

BEIJING, Beijing, January 21st (Reporter Chen Hang) From January 20th to 21st, 2024, the 5th Beijing-Zhangjia Volkswagen Ski Exchange Competition started at Vanke Shi Jinglong Ski Resort in Yanqing, Beijing, and 240 skiers from Beijing and Hebei Province raced through the snow.

As one of the brand sports events in Yanqing District, Beijing, the Beijing-Zhangjia Volkswagen Ski Exchange Competition aims to further carry forward the spirit of Beijing Winter Olympics, promote the popularization and development of mass ice and snow sports, build a platform for in-depth exchange and interaction between ice and snow lovers in Beijing and Zhangjiakou, improve the ability of ice and snow sports in Yanqing District, Beijing and the level of professional referees, further expand the development achievements of ice and snow population, and make good use of the legacy of Winter Olympics.

With the aim of "friendship, communication and progress", this competition is divided into four groups: adult men and women and young men and women.

On the 20th, with the start of the competition, the players set off along the track with their feet on the skis, shuttled flexibly on the track, constantly changing their movements, and staged the "speed and passion" of ice and snow sports.

It is reported that the Beijing Yanqing Ski Association, as the organizer of the event, has delivered a number of alpine skiing referees and managers of ice and snow events to Yanqing District in the form of "training by competition" in recent years.

In the next step, Yanqing District of Beijing will further consolidate and expand the achievements of "driving 300 million people to participate in ice and snow sports" based on the functional orientation of ecological conservation area, and promote the construction of "outdoor sports city" and the most beautiful winter Olympic city with ecological civilization. At the same time, take sports events as the entry point to promote the development of global tourism, build an international ski resort, and promote the construction of Beijing-Zhangjiakou sports and cultural tourism belt.