The minimum group purchase is 19.5 yuan

　　Most people think that the success of the movie is due to good luck, but experts in the industry believe that it was forced to make a success. A few days ago, the 2011 China (Beijing) Film Academic Annual Conference was held in china national film museum. Film business owners, cinema managers and industry experts from all over the country gathered together to "pulse" China’s films. The industry believes that with the rapid development of China films, all aspects are facing structural adjustment, and "33 Days of Lovelorn" can be called the first shot of structural adjustment.

Box office results exceeded 11 billion yuan at the end of October.

　　In 2010, the national box office of China movies reached 10.172 billion yuan, a record high. Tong Gang, director of the Film Bureau of the State Administration of Radio, Film and Television, revealed at this annual meeting that by the end of October, the national box office of China films had exceeded 11 billion yuan in 2011, and it is expected to exceed 13 billion yuan for the whole year, and the growth rate will continue to be about 30%.

Development direction: Small and medium-budget movies will become mainstream.

　　Although the situation is excellent, the participants agreed that China films are about to face structural adjustment in performance situation, investment quota, communication channels, marketing concepts, consumption experience and ticket prices.

　　Since Zhang Yimou’s Hero in 2002, China films have entered the era of blockbusters, especially costume action blockbusters, which are the main box office of China films. However, in the past two years, especially in 2011, small and medium-sized films began to emerge. The production cost of "33 Days of Lovelorn", which is currently being shown, is only 8.9 million yuan (plus all the publicity and marketing costs are less than 15 million yuan). At present, the box office has exceeded 300 million yuan, making it the biggest dark horse in the history of China movies this year. And this also represents the future direction of film production, that is, we must be wise and close to the audience.

Movie ticket group buying has become a fashion.

　　Online group buying has contributed to the overall improvement of box office in China. The same movie ticket, the money paid by each viewer is very different. Take Cecilia Cheung’s movie "The Woman of Yangmen" as an example. If you buy it temporarily at the cinema counter, ordinary individual customers will need to spend about 70 yuan, while those who buy a group ticket or discount card will spend 30 yuan to 35 yuan, while those who buy it online in advance will only need to spend 19.5 yuan or even lower.

　　At the moment when movie tickets are expensive, a form called "group buying movie tickets" is rapidly emerging, which brings a glimmer of life to China’s long-standing "chronic disease" of inflated movie tickets.

Related information: In 2011, the box office of Chinese movies broke 11 billion, or it will exceed 13 billion for the whole year.

　　This week, "Youku Autumn Collection" was held in Shanghai, and network variety show became the focus of attention as one of the heavy fields. Youku released the network variety show plan for the new year. Besides the programs such as Where is Dad, Singer and Masked Singer, it also announced the new layout of the network variety show jointly produced by the platform and the production company.

　　The organizer invited a number of behind-the-scenes producers of the gold medal network variety show to participate in the forum of "Innovative Main Engine, Aggressive Network Synthesis" to discuss the present and future possibilities of network variety show. Many discussions cannot be separated from a concept — — 9000 years old — — Industry practitioners refer to the younger generation born in the 1990s as "Nine Thousand Years Old". Understanding them, tapping their needs and even creating their needs have become the core topics of variety producers.

　　The big trick of "9000 years old": everyone is free.

　　When we are used to or even tired of traditional reality shows or talent shows, maybe it’s time for the younger generation to start speaking.

　　It is precisely because of this that more and more programs with "subculture" labels, such as Er Yuan and Hip Hop, first ferment in exclusive groups and then become social topics.

　　Based on data analysis, one of the most important labels of the younger generation is "freedom of design". This group of young people no longer only regard their occupation or hobby as the only identity tag, but will switch all their own identity settings on different occasions. "Today, ‘ Slash youth ’ It is the expression of the diversity of young people’s identity. The new emotions in each identity have promoted users’ desire for new content. " At the event site, a guest shared.

　　At Youku’s 2018 network variety new product launch conference, the reporter observed two special network variety shows "This! Is street dance and this! It is the real armor. Both programs are not star-studded variety shows, and there are many new ideas on the topic.

　　"this! That is, street dance will adopt the form of "star+professional dancer", subvert the traditional dance competition around street dance, and let the spirit of street dance and street dance move towards greater public attention.

　　"Today, we use hip-hop with hip-hop elements as the entrance to create a gathering place for young and trendy culture. At present, 90 s and 95 s are becoming the mainstay of mass entertainment consumption, and young people are defining the present and future of entertainment. " Chen Kun, producer of "This is Street Dance", said. In the view of the program group, street dance not only belongs to the younger generation, but also the life and self-spirit behind it is a kind of energy of the times.

　　The upcoming "This! "Real Armor" is a competitive program with real armor robot fighting as its core. The members of the creative team "Uni-system Entertainment" are very young, and they look to the armored robot battle and the robot manufacturing team in China. 48 teams will fight with their own robots in the program, and finally hit the world champion.

　　Coping with Network Integration: Layout of Program Forms Based on Consumer Big Data

　　The network variety show for the young market no longer regards the audience as the audience, but emphasizes the user attributes of the audience.

　　A group of young network variety shows have begun to gain insight into the lifestyle and trend interests that young users are keen on in the early stage of planning. Based on consumption big data, they have laid out the form of the programs, so that the programs can finally point to consumption upgrading.

　　"Now we are dealing with younger users, who are flamboyant, have grown up watching Hollywood movies and American dramas, and have an international aesthetic vision. They are more loyal to their own interests, pay more attention to the content related to the trend lifestyle, and they are more willing to accept the derivative surroundings. " At the event site, some practitioners painted portraits of today’s young audience. "At the moment of consumption upgrading, trendy life and cool entertainment are the lifestyle needs of a new generation of users."

　　It is understood that because of being in the Ali entertainment business group, Youku will launch a series of online comprehensive programs and deep binding with Tmall in the future. Zhou Jun, the person in charge of the project, said in an interview that the form of the program is not to guide the audience to "buy while watching", but to tell the story of a better lifestyle with high-quality lifestyle content as the main content.

　　question closely

　　Is culture and entertainment really antagonistic?

　　It is true that opening up the network variety and entertainment to the form of programs that ultimately point to consumption upgrading will face such accusations: will paying attention to entertainment lower the cultural value of an era?

　　Guan Zhengwen, the director who produced cultural variety shows such as Chinese Character Dictation Conference, China Idiom Conference and Chinese Character Storm, also delivered a speech at the forum. In Guan Zhengwen’s view, intuitive entertainment and spiritual pleasure are not only not contradictory, but the combination of the two is the direction of the future cultural network synthesis: "We will find that the super network synthesis in 2017 is actually both strong entertainment and good cognitive value, and can provide the delivery of ideological value and nutrition. If there is a lack of products with nutritional value and content value, if it is just entertainment, everyone has actually seen them gradually go to the end. "

　　The next question is, what about cultural programs facing the younger generation? Guan Zhengwen believes that today, in the face of young audiences who grew up in the Internet age, cultural programs cannot be carried. He took the matter of falling in love as an example: "We are used to thinking that entertainment is low-level. But let’s think about it. Intuitive entertainment represents the intimacy of the skin, and spiritual pleasure represents the desire for love. It is not realistic to emphasize only one side. "

　　The "Strength Culture" where he is now located is about to launch a brand-new cultural program "Dear, You Know". The main form of the program is 24 couples with high value and high education, who complete the guessing game with idioms, classical characters and poems, and the program also invites Ming Dow as the host. At the scene, Ming Dow revealed: "All the stories will take place in a huge library."

　　Cultural narration

　　Transmit positive energy in a cultural way accepted by young people.

　　This summer, the network variety show "Hip Hop in China" became a real hot spot. Every program has become a summer Spring Festival Gala for young people. They gather in front of computers every Saturday night to watch the battle for rappers in China. Later, as a "subculture", hip-hop became the focus of culture, which was unimaginable in the era of TV variety. While middle-aged people still think that rap is "not well dressed, it is hard to say", young audiences have begun to take "freestyle" and "start your performance" as their mantra.

　　When we talk about the social discourse changes brought by the Internet, we always talk about "individuality", "diversity" and "youth". The same is true of variety shows. Different from the variety shows of TV stations for all audiences, the video network platform, based on users’ viewing preferences and a large amount of data, produces online variety shows that emphasize individuality and youth from the perspective of audience interest. What kind of culture will be created by the cyber society depends largely on what this generation of young people need.

　　Variety is constantly being redefined by the times, regardless of program form or program content. From the earliest "Zhengda Variety Show" and "Quyuan Miscellaneous Altar" to "Happy Camp" gathering entertainment stars to play games, to the super girl and fast man in the draft era letting ordinary people stand on the stage to realize their dreams, to the reality show "Where is Dad?" and "Extreme Challenge" showing artists’ various aspects in their lives, and to the different faces of today’s network variety show, whether it is TV production or the production company that left TV station to turn to network variety show, variety show.

　　We must admit that, in terms of age and spending power, the post-90s generation who grew up with variety shows are growing into the backbone of society, while the oldest generation will soon become adults. They not only watch entertainment files every weekend on TV, but also young people will critically choose their own online comprehensive — — Not only do you want to watch the stars, but you also want to watch the variety shows that belong to your own personality to choose your idols. You don’t want to watch how the post-80s generation worry about getting married, but you want to watch your peers fall in love on the show to decide whether you should break up with your boyfriend. They will have new requirements for variety shows, or they will be influenced by the show at the same time.

　　The market is here, and so are the young audience. In the future, there are bound to be more and more programs that are different from the traditional variety forms, and the two attributes of culture and goods will also be displayed in such programs. It is biased to embrace praise completely, or to accuse the cultural products with high entertainment produced in this era completely. How to transmit real positive energy in a way acceptable to young people and find a balance between market requirements and cultural responsibility is a test for creators. It is equally important for observers to understand the thoughts and needs of young people before making judgments. Through these programs, it may be a way.

　　This group/reporter Zhang Zhiyi

　　On the same day

　　Global Storm confronts blade runner head-on.

　　(Reporter Xiao Yang) The Hollywood disaster film "Global Storm" will be released in China mainland in 3D, IMAX 3D and other versions today. Disaster films have always been a popular theme. Undoubtedly, "Global Storm" is a powerful opponent for Blade Runner 2049 released on the same day. In particular, there is Daniel Wu in Global Storm.

　　Global Storm has a strong lineup, with director and screenwriter dean devlin as the producer of Independence Day, Godzilla and other blockbusters, and starring gerard butler, Daniel Wu, jim sturgess and other idol stars. In 2006′ s 300 Warriors, gerard butler played Leonidas, the king of Sparta, followed by Olympus Has Fallen and London Has Fallen, which made his tough guy image deeply rooted in people’s hearts. Jim sturgess is quite popular in China with films such as "One Day" and "Cloud Map".

　　The story of Global Storm is set in the future world. After a series of unprecedented natural disasters hit the earth, global leaders decided to work together to create a sophisticated satellite network to control the earth’s climate and ensure human safety. However, the system that should have defended the earth went wrong and began to attack the earth. The destruction of the earth is imminent. Jack, a scientist played by gerard butler, and Max, two brothers played by jim sturgess, became the last hope. They accepted many challenges in space and on the ground respectively and embarked on the road of saving the world in treading on thin ice. With the development of the situation, the conspiracy and man-made disasters behind the catastrophe began to surface, which made the hero’s journey of saving the world face a more severe test.

　　"Global Storm" can be described as a full range of meteorological disasters raging around the world. The disaster scenes such as Hong Kong subsidence, Tokyo hail, Mumbai tornado, Brazil ice, Dubai tsunami, etc. are all displayed, which makes people look shocking. With the increasing importance of China’s film market, China elements frequently appear in Hollywood blockbusters. In Global Storm, Daniel Wu plays Zheng Long, a weather observer at Hong Kong Station. When he came home from shopping, a land subsidence occurred in Hong Kong. The media reported that the pipeline was broken, but Daniel Wu found that someone deliberately modified the satellite settings in Hong Kong, which led to the disaster. That is to say, the character played by Daniel Wu is the key figure in the film, not the dispensable "soy sauce" role played by Chinese actors in most Hollywood movies.

　　Officially released today

　　Blade Runner 2049 is hard to find a 2D version? The audience is "active" as soon as they question the cinema.

　　(Reporter Xiao Yang) The highly anticipated Blade Runner 2049 will be released in China mainland in 2D, 3D and IMAX 3D versions today. Earlier, it was reported that the photographer roger deakins suggested not to watch the 3D version, but there were less than 70 cinemas showing the 2D version of Blade Runner 2049 in China, and the 3D version was suspected to be "specially provided by China". In this regard, Sony Pictures denied it, saying that the 2D/3D/IMAX format was consistent with the world, and the 3D version was not converted from China. Blade runner, which was released in 1982, was appraised as the originator of "Cyberpunk movies" with its innovative style, and had a far-reaching influence on science fiction films such as The Matrix and ghost in the shell, and ranked first in the "Top Ten Excellent Science Fiction Films in History" selected by 60 scientists organized by the British newspaper The Guardian in 2004 with absolute superiority.

　　The photography director of Blade Runner 2049 is roger deakins, a great god in the industry. Deakins recently publicly stated that the best viewing format of Blade Runner 2049 is 2D version, because the frame of ordinary 2D version is 2.39:1, which is their original composition ratio when shooting. However, when the film was pre-sold a few days ago, less than 70 of the thousands of cinemas in China showed the 2D version, so some fans questioned that the 3D version of Blade Runner 2049 was specially provided by China. In addition, the IMAX version of the film has more pictures than the 2D version because the frame is opened. Dickins himself supervised the format transformation of all IMAX versions. Although he did not use DMR digital original reproduction technology, he made adjustments in brightness and saturation for IMAX screens.

　　In response, Sony Pictures responded in its official Weibo: "The film Blade Runner 2049, whether in 2D, 3D or IMAX format, is consistent with the world, and there is no special 3D for China."

　　It’s not up to the filmmakers to decide whether to show the 2D version or the 3D version, but it’s up to the theaters. However, after the fans appealed, many theaters responded, saying that they are actively communicating about increasing the number of films. At present, UME, Bona, Yaolai, Meijia and Lumiere in Beijing will also show the 2D version.

　　upcoming

　　Six stars of Justice League arrive in Beijing and Superman returns.

　　(Reporter Xiao Yang) With the release of "Blade Runner 2049" and "Global Storm" today, the China screen began to enter "Hollywood Time". In November, Thor: Ragnarok, Justice League, Murder on the Orient Express and many other Hollywood blockbusters will be released strongly. For the potential of the China market, several major Hollywood companies dare not underestimate it. Therefore, in addition to choosing simultaneous release as far as possible, Warner Bros. invited the main creator of Justice League to Beijing. Yesterday, "Batman" Ben Affleck, "Superman" Henry Cavill, "wonder woman" Gal Gadot, "Flash" ezra miller, "Neptune" Jason Momoa and "Steel Bone" Ray Fisher arrived in Beijing. This "six-person group" has won countless fans and screams from China fans.

　　League of Justice is a live-action movie adapted from DC comics in the United States. The League of Justice first appeared in 1960, and it is the first real superhero team in the history of comics. It is composed of many superheroes under DC comics. The initial members include Superman, Batman, wonder woman, The Flash, Neptune and Steel. This film is based on the universe of Superman: The Man of Steel and Batman v Superman: Dawn of Justice, and the story will follow the end of the latter. Inspired by the restoration of confidence in human nature and Superman’s selfless dedication, Batman accepts the help of his new ally wonder woman to resist the threat that will endanger mankind. Together, they seek and form an alliance composed of superhuman beings-Justice Alliance. But this superhero league composed of Batman, wonder woman, Neptune, Ganggu and Flash may not be able to stop the world from falling into a devastating blow.

　　It is noteworthy that at the end of "Batman v Superman: Dawn of Justice", Superman has been sacrificed, and this episode of Justice League DC hero rally, whether Superman will return or not has become the biggest suspense. Superman was never seen in the poster released before, but yesterday, with the appearance of "Superman" Henry Cavill, the mystery was exposed. However, regarding the story clue of Superman in this new film, Henry said with a smile, "I can’t talk about Superman in the movie yet. I came to Beijing this time as a mascot to cheer them up." Xiao Shan ezra nodded beside him: "We just like to tie him to our side and feel the love from our teammates."

Cctv newsAccording to the website of the Ministry of Industry and Information Technology, in 2022, China’s lithium-ion battery industry adhered to the supply-side structural reform, accelerated technological innovation, transformation and upgrading, and continuously improved the supply capacity of advanced products, maintaining a rapid growth trend as a whole.

First, the output continues to grow rapidly and the industrial scale continues to expand. According to the industry standard announcement, enterprise information and research institutions estimate that in 2022, the national output of lithium-ion batteries reached 750GWh, a year-on-year increase of over 130%, among which the output of energy storage lithium batteries exceeded 100GWh；; The output of cathode materials, cathode materials, separators, electrolytes and other first-order materials for lithium batteries was about 1.85 million tons, 1.4 million tons, 13 billion square meters and 850,000 tons respectively, with year-on-year growth of more than 60%. The scale of the industry was further expanded, and the total output value of the industry exceeded 1.2 trillion yuan.

Second, the application of the industry has been accelerated, and the process of double carbon has been accelerated. In 2022, lithium battery accelerated its rise in the field of new energy vehicles and energy storage fields such as wind energy storage, communication energy storage and household energy storage, and ushered in a growth window. In 2022, the loading capacity of power batteries for new energy vehicles in China was about 295GWh, and the cumulative installed growth rate of energy storage lithium batteries exceeded 130%. In 2022, the total export of lithium batteries in China was 342.65 billion yuan, up 86.7% year-on-year, making positive contributions to the efficient development and utilization of new energy and the green and low-carbon transformation of the global economy and society.

Third, the pace of technological progress has accelerated, and advanced products have emerged one after another. Backbone enterprises speed up the layout around the direction of efficient system integration and super-large capacity batteries, and the energy density of advanced battery products exceeds 250 GWh/kg; Flexible, low-temperature resistant and waterproof new battery products have been successfully applied in winter Olympics equipment; The new generation of information technology and new energy storage products are further integrated, and intelligent liquid cooling technology significantly enhances the thermal management level of energy storage system and reduces the potential safety hazards of the system.

Fourth, the investment enthusiasm of the industry is high, and the whole chain strengthens cooperation. According to incomplete statistics, in 2022, there will be more than 40 battery link planning projects, with a planned total production capacity exceeding 1.2TWh and a planned investment of 430 billion yuan. The price of upstream products fluctuated at a high level, and the price of secondary materials for lithium batteries repeatedly rose and fell. In 2022, the average price of battery-grade lithium carbonate and battery-grade lithium hydroxide (micropowder grade) reached 481,000 yuan/ton and 464,000 yuan/ton respectively. Lithium battery enterprises strengthen the cooperation between the upstream and downstream of the industrial chain through various forms such as investing in shares, signing long-term orders and joint research.

The new generation BYD Tang was officially launched in June this year, and the new car provided fuel version and plug-in hybrid version in advance. Recently, we obtained the declaration information of its pure electric version from the Ministry of Industry and Information Technology, and the new car is expected to be officially launched in December this year. Appearance, the pure electric version of Tang continues the design of a new generation of Tang, and adopts the latest Dragon Face design language of the family. Different from the chrome-plated transverse front face of the fuel version/plug-in hybrid version, the front grille of the pure electric version is lattice-filled, and the chrome trim strips running through the "Tang" LOGO extend above the LED headlights on both sides.

According to the application information, the suspended roof of the car body is optional, and the double five-spoke shape with outstanding visual effect is provided. The rear taillights are designed with through taillights integrated with LED light source.

In terms of interior, the new car is expected to be consistent with the new Tang fuel version/plug-in hybrid version that has been listed. The rotatable central control large screen is the biggest highlight in the car. It is reported that in the future, the Tang pure electric version will provide 5 seats /7 seats, of which 7 seats are expected to adopt the layout of "2+3+2".

In terms of power, Tangchun electric version will be equipped with a permanent magnet synchronous motor with the model "BYD-2018 TZ-XS-A/BYD-2018 TZ-XS-B". It is estimated that the acceleration time of 100 kilometers will be within 4.5 seconds, and the comprehensive cruising range will exceed 500km.

　　[car home Information] Recently, Volvo announced its company performance in 2023. In 2023, Volvo’s operating income was 399.3 billion Swedish kronor (about 274.4 billion RMB), an increase of 21%. In 2023, the profit (excluding joint ventures and associated companies) was 25.6 billion Swedish kronor (about 15.6 billion RMB), and the annual profit increased by 43%. In the second half of 2023, the gross profit margin of Volvo’s electric vehicles increased fourfold compared with the end of 2022, reaching 13%.

"Volvo S60』"

　　Volvo also announced its performance in the fourth quarter of 2023. In the fourth quarter, the company’s operating income was 109.4 billion Swedish kronor (about 75.2 billion yuan). The profit in the fourth quarter of 2023 (excluding joint ventures and associated companies) was 6.7 billion Swedish kronor (about 4.6 billion RMB). In addition, this time it was announced that the sales volume of Volvo pure electric vehicles in 2023 was 113,419, an increase of 70% over 2022, accounting for 16% of its total global sales. In the fourth quarter of 2023, Volvo’s pure electric vehicle sales also accounted for 16% of the total global sales.

"Volvo C40』"

　　Previously, Volvo Cars released global sales data in 2023, with a total sales of 708,700 new cars, up 15% year-on-year. In December, 76,000 new cars were sold worldwide, a year-on-year increase of 5%. In 2023, Volvo sold 170,000 new cars in China, up 5% year-on-year, among which the sales of new energy vehicles increased by 26% year-on-year.

"Volvo XC60 ()"

　　From the perspective of the global market, in 2023, Volvo’s car sales in Europe reached 294,700, a year-on-year increase of 19%, of which new energy vehicles accounted for 59% of the car sales in the European market. In 2023, Volvo sold 128,700 vehicles in the United States, up 26% year-on-year, and new energy vehicles accounted for 28% of the sales in the US market.

Volvo XC40』

Volvo XC90』

　　In terms of models, Volvo XC60 became Volvo’s best-selling model, with global sales of 228,600 vehicles in 2023, up 17.05% year-on-year; Followed by XC40, the global sales volume in 2023 was 200,600 units, an increase of 18.59% year-on-year; The third is XC90, with a global sales volume of 107,500 vehicles in 2023, up 10.73% year-on-year. (Compile/car home Yan Huan)

On December 26th, at the press conference on the whole scene of the world of inquiry M9 and Huawei in winter, the flagship SUV of panoramic wisdom, the heaviest product of HarmonyOS Zhixing in the second half of this year, was officially released, and four models were launched, providing two sets of power systems of extended range and pure electric, with the price range of 469,800-569,800 yuan.

Digital technology promotes the reform of China’s automobile industry

New energy vehicles are the main direction of global automobile industry transformation and upgrading and green development, and also the strategic choice for China’s automobile industry to develop with high quality and achieve overtaking in corners. In recent years, with the support of relevant policies, major domestic automobile manufacturers have made clear their development goals, accelerated transformation and upgrading, optimized their internal operation modes, and actively cooperated with upstream and downstream enterprises in the industrial chain to jointly promote the development of China’s new energy automobile industry and made remarkable achievements.

Specifically, under the background of globalization and digitalization, electrification and intelligence have become an important direction and the only way in the process of automobile industry reform. But it also brings great challenges to traditional automobile manufacturers, especially in the field of intelligence, which has become the focus of market competition at present and even in the future. Therefore, the "single-player" operation mode can no longer adapt to the development of today’s times, and the cooperation between enterprises will become more important.

Therefore, the participation of technology companies will press the "acceleration button" for the innovation and transformation of automobile manufacturers. As the world’s leading provider of information and communication technology solutions, Huawei has always been committed to providing innovative solutions and technical support for all walks of life. Today, Huawei has taken the automobile business as one of the important development directions of the enterprise, and provided standardized parts model, HI model and HarmonyOS Zhixing model for its partners. Relying on Huawei’s smart car incremental parts products, technical solutions and excellent brand marketing experience accumulated by Huawei terminals, we will deeply empower partners and continue to lead the new era of smart electric vehicles.

Take Wenjie M9 as an example, it is the first flagship SUV of HarmonyOS Zhixing, equipped with Huawei’s full-stack smart car technology solution, and is committed to changing people’s travel modes with ten smart cars "black technology", including HUAWEIXPIXEL million pixel smart projection headlights, HarmonyOS cockpit with ten screens, Huawei’s head-up display system, HUAWEIADS2.0 advanced intelligent driver assistance system, and ultra-dimensional safety system. While bringing users a full-scene intelligent experience, it also provides important reference value for the digital intelligent transformation of China’s new energy automobile industry.

The improvement of user experience will help boost car sales.

Judging from the development of China in recent ten years, the development direction of new energy vehicles is unshakable. With the help of many aspects, new energy vehicles have made great progress, the market scale has been expanding, and the quality of new energy vehicles has been improving.

At present, China’s new energy vehicles mainly include pure electric vehicles, hybrid electric vehicles, fuel cell electric vehicles, etc. The product lines are relatively rich, and the vehicle types are also covered from mini-cars to full-size vehicles, which basically meet the needs of consumers. According to the data of the Association, from January to November 2023, the cumulative retail sales of new energy passenger cars in China reached 6.809 million, a year-on-year increase of 35.2%. It accounts for about 35% of China’s total automobile sales. As the data shows, new energy vehicles are developing rapidly, and the higher the market share means that more consumers are willing to buy new energy vehicles.

As the final work in the field of high-end intelligent new energy vehicles in 2023, Wenjie M9 has attracted much attention from the market. It is understood that the number of blind orders for new cars has reached 54,000 before they are listed, which is enough to prove consumers’ expectations and recognition. Behind the figures, the change of consumption concept can be reflected. As a mass consumer product, the value of automobile is in the process of changing from basic quality and function to higher experience demand. Consumers are no longer simply satisfied with the traditional role brought by automobile, but pursue a higher level of user experience.

It is the user experience that defines the core strength of the product that makes the M9 in the world. With the unique product design, ever-changing and practical driving space, the leading generation of intelligent cockpit and higher-level intelligent driving system, it will fill the user’s experience in minutes and stimulate consumers’ desire to buy. It is not difficult to see that the listing of the M9 will help boost the consumption of new energy vehicles. Good market performance will also enhance the confidence of the booming brands in the world, continue to increase research and development efforts, and launch more high-quality models. At the same time, the support of consumers can fully mobilize the enthusiasm of industrial transformation and promote the steady growth of the market, which is expected to bring broader market incremental space.

China brand reshapes the new pattern of global automobile industry development.

The new energy vehicle market is one of the important fields of global economic development. In the past few years, driven by relevant policies and technological progress, China’s new energy vehicle field has shown great development potential and broad market prospects.

As mentioned above, China’s new energy vehicles continue to show explosive growth, the market scale is leading the world, and the brand continues to break through. A new round of scientific and technological revolution and industrial transformation is leading a group of outstanding China brand automobile enterprises to rise rapidly, and their global influence is increasing day by day. China has become the largest exporter of new energy automobile products in the world. This has a profound impact on the reconstruction of the global automobile industry innovation map and market competition pattern.

Nowadays, China brand cars have shown strong innovation ability and competitiveness in the global market. From the product level, the Wenjie M9 is one of the representative models in the era of new energy vehicles, which affects the industrial development trend and consumption direction. From electrification leading to intelligence leading, it not only reflects the confidence of enterprises in core technical strength, but also highlights the tenacious determination of China brand to shine on the global stage. Looking forward to the future, we have reason to believe that China New Energy Vehicle will continue to lead the global automobile industry reform and development with excellent quality, innovative technology and green concept.

　　BYD’s Electric 2015: Taking "Tang" as "Ming"

　　From 19: 38 to 20: 58, Wang Chuanfu talked about solar energy from oil, smog from disease, and the South China Sea issue from the Straits of Malacca … … For a whole hour and 20 minutes, during the seemingly casual chat, he set the tone for BYD in 2015 at the macro level through his feelings: focusing on new energy.

　　This scene took place at the Yantian Sports Center in Shenzhen on the evening of January 20th, the scene of BYD’s first Difen Conference. In fact, this conference has another name — — BYD’s "World-class Technology Analysis Conference" is held once a year. Presumably, at the last conference, a 70-page brochure, which listed almost all BYD’s technologies, still made the experienced media people remember it vividly.

　　This year’s conference, in addition to changing the name, the theme seems to have changed a little. Don’t talk about electronics, interconnection, cloud and technology … … Just talk about new energy. Starting from the pre-sale price of 300,000 yuan in Tang Dynasty, Song, Yuan and even Ming were mentioned in turn. The 6-engine 4-drive technology killer and the 3.9-second 100-kilometer acceleration time were indeed enough to support the gold content of the most important conference in BYD’s eyes.

　　BYD’s vision of a new energy empire is gradually coming to fruition, starting from the field of public transportation and finally cutting into the personal consumption market. Wang Chuanfu said, "When all this is done, I can retire.".

　　"Tang" at the beginning

　　Last year, BYD Qin accidentally caught fire again. The annual sales volume of 14,747 units, in addition to firmly sitting on the throne of new energy vehicle sales champion, is a real test of BYD’s production capacity. The phenomenon of demand exceeding supply, led by Shanghai, frequently appears in eight cities where Qin landed.

　　Compared with Qin’s dual-engine and dual-mode, after adding a motor, Tang evolved into a three-engine four-wheel drive — — A 2.0TI engine with two motors in front and rear, and four-wheel drive. It is worth mentioning that in terms of four-wheel drive technology, BYD Tang is not equipped with a transfer case and a transmission shaft like the traditional four-wheel drive model, but drives the front and rear axles independently by two motors, and then the power is distributed by a unified control system to realize four-wheel drive. With the peak torque of the front and rear motors of 250Nm and the maximum power assistance of 110kw, Tang’s 100-kilometer acceleration performance after technical optimization increased from 5.9 seconds in Qin Dynasty to 4.9 seconds.

　　In order to highlight Tang’s acceleration performance, BYD specially arranged the test drive experience of the car on the morning of the conference. Although due to the limited number of vehicles, not every media and Difen has the opportunity to experience it, according to the participants who experienced it, Tang’s sense of acceleration is somewhat similar to Tesla Model S, with a strong sense of pushing back and even a brief dizziness. Judging from the results of the 200-meter linear acceleration, Tang’s performance was basically stable at around 7.9 seconds when he took four people in the car.

　　In the driving mode, Tang offers the choice of HEV (four-wheel drive+sports+hybrid mode) and EV (four-wheel drive+economy+pure electric mode). The former focuses on performance, and the engine and motor work together, with the best power; The latter focuses on economy, and the power battery provides electric energy to drive the vehicle with the power supply machine.

　　If the vehicle is short of power in EV mode, the system will automatically switch from EV mode to HEV mode, and use the engine to drive. When the vehicle is driving at a relatively stable medium and high speed, part of the torque output by the engine will drive the front motor to generate electricity, and the rear motor will drive, giving consideration to economy and four-wheel drive.

　　As the highlight of the conference, Tang announced the pre-sale price of 300,000 yuan and 600,000 yuan. Interestingly, when BYD was the first to announce the pre-sale price of 600,000 yuan, the friends at the scene were all shocked into a cold sweat. Later, when everyone looked intently, it turned out to be the extreme version of Tang. This price can’t explain the problem, but only show the attitude. The pre-sale price of the ordinary version of Tang is 300,000 yuan, which Che Yun thinks is reasonable. With the subsidies from each city, the sales volume of this car is expected to surpass that of Qin.

　　Interestingly, within 12 minutes after the official acceptance of the reservation at 5: 42 on January 21, the first batch of 100 Tang cars, including 98 regular models and 2 extreme models, were quickly declared sold out.

　　"Song and Yuan Dynasties" Follow-up

　　In April last year, BYD released the "542 Strategy", in which "5" means that all models are accelerated within 5 seconds at 0-100km/h, 4 represents all-round four-wheel drive and 2 represents fuel consumption within 2L per 100 km. As the first model of this strategy, Tang is just the beginning.

　　Lian Yubo, senior vice president of BYD Co., Ltd. and chief engineer of automobile industry group, said that after Tang Dynasty, Song and Yuan will join the "542 Strategy" vehicle camp in the second and third quarters of this year, because both Tang, Song and Yuan models are SUVs, and 2015 will be BYD’s "SUV Year".

　　At the press conference, Song Heyuan’s model parameters were also announced for the first time.

　　It is reported that Song is located in a compact SUV, equipped with a dual-mode full-time electric four-wheel drive system. The powertrain consists of 1.5TI+DCT+ motor, with a vehicle mass of 2000kg, a length, width and height of 4,565/1,830/1,720 mm respectively, and a wheelbase of 2,660 mm. Yuan’s size is smaller than Song’s, and it is also equipped with a dual-mode full-time electric four-wheel drive system. The vehicle’s mass is 1850kg, its length, width and height are 4320/1765/1650mm respectively, and its wheelbase is 2520 mm.

　　Of course, don’t forget the business. Although it is not an SUV, this MPV model, which was unveiled at last year’s Beijing Auto Show, is also part of BYD’s lineup of new energy vehicles. The company is equipped with dual-engine dual-mode technology, and its hybrid system consists of a 1.5L gasoline engine with a maximum power of 80kW and a 110kW motor, with a combined maximum power of 190kW. It is reported that the car’s comprehensive fuel consumption per kilometer is 2.24L, and the acceleration time of 100 kilometers is only 7.5 seconds, which is MPV… … ..

　　In addition, in the interview after the press conference, a model named Han was also revealed by Wang Chuanfu, but he did not further disclose the specific parameters and launch time of the car.

　　The "Ming" of the finale

　　In Wang Chuanfu’s view, BYD’s limit in the field of new energy vehicles is far more than that, and they are "making big moves". BYD said last year that "Tesla was built in minutes", and now this car is really coming.

　　At the press conference, Lian Yubo said that BYD will launch the first six-engine four-wheel drive model "Ming" in 2017, which is equipped with an engine and five motors. The five motors are one series motor and four motors that drive four wheels respectively. In BYD’s eyes, this is a six-engine four-wheel drive dual-mode "big killer", and the acceleration time of 100 kilometers will reach 3.9 seconds.

　　Wang Chuanfu introduced that in addition to performance optimization, the biggest feature of "Ming" is safety. "Traditional mechanical vehicles are single-point. In the electronic age, they can be driven in a distributed way. Each wheel corresponds to a motor to achieve a negative 100% torque. In 600 milliseconds, many actions can be done to stop traffic accidents by electronic control."

　　In addition, Wang Chuanfu revealed that with the technical support of six-engine four-wheel drive, BYD will develop an active safety system, including the functions of car body self-balancing, braking failure prevention, steering failure prevention, rollover prevention and side slip prevention, all of which are intelligently adjusted by driving the wheels of the motor.

　　Charging matching

　　In addition to the product itself, BYD also publicly displayed the charging tower of pure electric vehicle in the air and the 3+3 circulating stereo charger in Shenzhen Pingshan factory for the first time on the morning of the conference, and released relevant data.

　　BYD Tower has 10 floors, and adopts a rotating tower structure. 40 cars can be parked on a single floor, and 400 cars can be parked and charged at the same time on the 10th floor. The 40kW fast charging equipment can fully charge BYD E6 within 2 hours. It is reported that the total power of the entire charging tower is 14400kW. In the charging tower, users can observe the charging status of vehicles in real time through the LED screen in the lounge.

　　In addition, the total parking capacity of the 3+3 circulating stereo charger is 72 sets, and there are 2 sets of parking devices consisting of 3 units, each unit can park 12 cars. It is reported that each parking space is equipped with charging equipment with a power of 40kW and a total installed capacity of 2950kW (including lighting and air conditioning). According to the charging time, 216 vehicles can be served every day.

　　Che Yun summary:

　　Since it set foot in the automobile industry, BYD has always been questioned, speculated and criticized. It is true that we must recognize its problems, such as the matching of vehicle workmanship details with core technologies, such as the capacity problem after the expansion of new energy vehicle product line this year, and so on. However, we should not deny its advantages, such as its corporate engineer culture.

　　By the way, in addition to the product itself, BYD has made some progress this time. They gradually realized the value of Difen to themselves. This is a group of people who know BYD better than BYD himself and the media. This conference set up a link where Di Fen represented Wang Chuanfu as a gift. This gift was nothing but a suggestion made by Di Fen to BYD. When Wang Chuanfu received this heavy gift, he choked when he spoke.

　　

On January 29th, according to @ Digital Chat Station, Huawei P70 series models will be equipped with Kirin 9xxx chip, with 2.5D1.5Ltpo and other deep and micro quad screens of 6.5 inches and 6.8 inches, and the border control is good.

He also revealed before that this new machine is equipped with a 50Mp± IMX989 physically variable aperture main camera, a 50 MP super wide angle and a 50Mp± 4X periscope telephoto macro lens, which may be cut. In addition, the new machine is also expected to be equipped with a new version of satellite communication technology.

In addition, another model of Huawei P70 series is expected to adopt the Howell OV50H sensor, which supports physical variable aperture. It is also reported that the P70 series adopts a triangular Deco with a rear matrix, and is equipped with a headphone stereo double-lift, and the battery uses a high-density battery with a capacity of more than 5000mAh.

According to many reports, 1/1.3-inch OV50H sensor and 1-inch IMX989 sensor are expected to be applied to different models, which may be the difference between P70 and P70 Pro.

At present, Huawei officials have not announced the specific release time of the P70 series, but according to the blogger @ Wisdom Pikachu, this new machine is expected to be released in March.

Related reading:

It is reported that Huawei P70 series mobile phones are expected to be released in March, and the progress is very fast at present.

The champion is new and the value leads. On April 21st, BYD Qin PLUS EV 2023 Champion Edition was officially unveiled in Shijiazhuang. BYD factory leaders, Shijiazhuang mainstream media and Difen friends gathered together to witness the pure electric car leader Qin PLUS EV 2023 Champion Edition with five major upgrades: "technical upgrade, power enhancement, Zhilian advanced, face-lifting and comfortable upgrade", anchoring the new value of the pure electric A sedan market and reshaping the new benchmark of the family sedan champion!

Hard core upgrade comes from glory.

At the beginning of the event, Mr. Tang Tang, the manager of Shijiazhuang Region of BYD Auto Dynasty Network, delivered a speech, leading everyone to review the proud achievements made by BYD Qin PLUS in recent months and share the good hope carried by Qin PLUS EV2023 Champion Edition. He said: "Through the Champion Edition of Qin PLUS EV 2023, we hope to set another benchmark for the China A sedan market, so that high-quality pure electric A sedan can enter the mainstream price hinterland and anchor the new value of pure electric A sedan! Let those young friends who want to enter the new energy era in one step, can enjoy the pure electric life more easily. "

Subsequently, Mr. Li Yapo, the internal trainer of BYD Auto Dynasty Network, made a detailed sharing of the 2023 Champion Edition from the five major upgrades and announced the price. Its upgraded E-platform 3.0 core technology, rejuvenated black jade blue appearance, 8.8-inch floating instrument and other configuration upgrades have once again surprised four people, subverting the cognition of users.

The listing price and preferential policies of Qin PLUS EV2023 Champion Edition, a total of six models:

420KM leading official guide price is 129,800 yuan;

The official guide price of 420KM transcendence type is 136,800 yuan;

510KM leading official guide price is 139,800 yuan;

The official guide price of 510KM transcendence type is 149,800 yuan;

The official guide price of 510KM Excellence is 159,800 yuan;

The official guide price of 610KM Excellence is 176,800 yuan;

During the event, BYD Auto invited Mr. Wang Song, a senior media person and director of the Communications Department of Hebei News Network, to share with the guests the subversion of Qin PLUS EV 2023 Champion Edition from the aspects of driving experience, market feedback and consumer reputation.

Finally, the conference also invited the representatives of the first batch of owners of Shijiazhuang Qin Champion Edition to come to the scene. Under the witness of many guests, BYD presented them with exquisite flowers and new car keys, which was full of sincerity.

Five major upgrade values lead

Qin PLUS EV 2023 Champion Edition comes from hardcore upgrade and rejuvenation, and the core technology of E platform 3.0 has been upgraded, and the "gold content" of the model has made a qualitative leap; Equipped with DiLink4.0 intelligent network connection system, make the intelligent cockpit smarter and understand you better; The rejuvenation of the exterior interior makes the value of the Longyan coupe even better!

Technology upgradingE platform 3.0 core technology, innovative development of powertrain multi-mode heat compensation technology, effectively improving the conversion rate of electric energy to heat energy, saving 40% energy consumption of air conditioning at low temperature, greatly improving the cruising range at low temperature, and making the cruising range in winter more realistic.

Power enhancement: 50KW strong power, 0-50km/h acceleration is only 3.8 seconds, so that every start is one step ahead; While the power is improving, the energy consumption is decreasing, which really saves electricity and performance, and the power consumption per 100 kilometers is only 12.5KWh.

Zhilian advanced: upgrade the DiLink 4.0 intelligent network connection system, the system is smarter, the response is faster, millions of applications can be downloaded at will, and the mobile phone ecology can be simulated without any difficulty; The 8.8-inch full LCD instrument is full of science and technology, with delicate display effect, and the data required for driving can be read clearly and accurately.

Shuxiang upgradeThe whole system has added a relaxing cloud cushion, and the leather fabric adopts a punching scheme, which enhances the intercommunication between the interior of the seat and the outside air flow, ensures the ride comfort and wrapping, and greatly improves the heat dissipation.

Yan Huan Xin: the appearance of black jade blue and the color matching of warm sun brown interior are added, which makes the texture full and highlights the attributes of the family car.

Through five major upgrades, Qin PLUS EV 2023 Champion Edition will surely become a new generation of family car champion!

The rise of the national tide is a strong breakthrough.

The comprehensive and advanced product strength of Qin PLUS EV 2023 Champion Edition not only brings advanced driving experience, but also provides the emotional value that young people cherish and yearn for the most. Opening Qin PLUS EV is an attitude and a way of life: I believe that Qin PLUS EV2023 Champion Edition will soon become the champion of a new generation of family cars and the first choice for Shijiazhuang car buyers!

After a hundred years of change, the tide of the country has risen. Value leads, subverting fuel! At the historical node where new energy gradually replaces fuel vehicles, Qin PLUS EV2023 Champion Edition is launching a general attack, helping China brand to continuously regain our own right to speak and completely subvert fuel!

　　Original title: BYD Han EV test drive evaluation: luxury and technology live up to the name of flagship

　　Beijing, September 6 (Reporter Zhang Xu) Since the listing of Han EV, it has become BYD’s hottest pure electric car. As a flagship model, it integrates all new technologies and technologies. Brand-new design language, luxurious interior atmosphere, blade battery, IPB intelligent brake and Dillink 3.0 intelligent network connection system are all applied to Han EV, and they live up to the name of flagship.

　　Another Deduction of Oriental Aesthetics

　　Han EV adopts the latest EV Dragon face family design language. Compared with the previous EV models, it simplifies the exaggerated big mouth grille design and replaces it with this widened matte metal trim. The flat design is not only simple and elegant, but also improves the sense of the whole front.

　　The shape of the headlights is slender and magical, and its light source adopts a matrix LED light group. When you unlock the vehicle, LED daytime running lights and LED headlights light up in turn, just like waking up a sleeping dragon, which is very sci-fi. At the same time, the inner folding line design of the lower part of the front bumper with the figure-eight diversion duct not only enriches the shape of the front face, but also brings a strong sense of movement. This brand-new design style has become a unique symbol of BYD EV models.

　　From the side, the first impression of Han EV is long, very long. As a flagship model, its body length reaches 4980mm, its width is 1910mm, and its height is only 1495 mm. Together with the wheelbase of 2920mm, it makes the whole look very long and narrow. The through waistline creates a dive posture, and the design that the arched lines at the rear fender are combined with the tailgate cover shows the car’s sense of strength and movement to the fullest.

　　In fact, there are some hidden design details and technical configurations on the side of the car body. The first is the hidden electric door handle, which increases the sense of ceremony and also reduces the wind resistance. In addition, the extended door handle is engraved with the LOGO of "Han". This detail is handled very delicately, which always shows the identity of the flagship model.

　　Secondly, the exterior rearview mirror similar to the shape of water droplets can further support the reduction of wind resistance. NFC function logo is also marked on the exterior rearview mirror. When you forget to bring your car keys when you travel, you can easily do it with your mobile phone, which is convenient and practical. In addition, thanks to the smooth body lines of the whole vehicle and these fine designs, Han EV can have a drag coefficient of 0.233.

　　The design of the rear of the car is still simple and clear. The rear is formed by multiple horizontal lines, which makes the overall visual width even better. The through taillights are decorated with silver chrome, which looks very delicate. The most special thing is that the taillights incorporate the design elements of the dragon claws, and the red light strips inside are very beautiful after lighting.

　　Luxury and technology coexist.

　　The center console of Han EV is still a familiar dynasty series style. The rotatable central control screen is eye-catching. The leather package that can be reached everywhere is matched with wooden decorative boards and leather stitching, which creates the texture and luxury atmosphere of the whole interior in a very good position.

　　In fact, sitting in the car, the first impression is not this luxurious and scientific center console. It’s the seat of Han EV, which is really comfortable. The seat is made of perforated leather, which is in place for leg support, waist support, wrapping on both sides and head support, and the padding of the seat is very soft, just like sitting on a soft and supportive leather sofa. In addition, the seat is also equipped with ventilation and heating function, which can bring high-quality riding experience in winter and summer.

　　The steering wheel is designed with a flat-bottomed Shuang Fu, with excellent grip and reasonable layout of multi-function buttons on both sides, making it easy for people to find the corresponding functions.

　　It is not surprising that the 12.3-inch full LCD dashboard appears on BYD models, and the information that can be displayed is also very rich, and it provides three theme modes: classic, concise and sports. However, with the switching of ECO/SPORT driving modes, each theme will also present two different color backgrounds.

　　BYD’s latest DiLink3.0 car system is installed in this 15.6-inch rotating screen. The brand-new UI design is the biggest change of the new system. Its design is inspired by Tai Chi and ancient jade elements, and with high resolution and good response speed, the central control screen has excellent visual sense and practicality.

　　Han EV’s gear area was officially named "BYDHeart Dragon’s Heart". Its brand-new gear is small and full to grasp, and the layout design of surrounding buttons also improves the convenience of operation. This area is equipped with multiple function buttons such as automatic parking, volume adjustment, driving mode adjustment, kinetic energy recovery adjustment, etc. However, there are also some regrets. Bright black is seriously reflective in the case of sufficient light, and it is still difficult to operate this area while driving.

　　Sitting in the back row, the comfort of the seat is as good as that of the front row. The head, back and legs are well supported and wrapped, and the padding in the seat is soft enough. In addition, the boss key, the co-pilot, and the independent air conditioning control panel in the back row are standard in all the EV systems.

　　Beyond the driving experience of the same level

　　The model we tested this time is the distinguished version of Han EV with long battery life. It adopts the power layout of single motor precursor, and is equipped with a permanent magnet synchronous motor with the maximum power of 163kW and the maximum torque of 330N·m, and the acceleration from 0 to 100 km/h is 7.9 seconds. Although it is not as fast as 3.9 seconds per 100 kilometers of the four-wheel drive high-performance flagship model, it can only make a choice in order to have a battery life of 605KM.

　　BYD’s blade battery is the highlight, and the space utilization rate inside its battery pack can be improved by 60%-80% compared with the traditional battery pack. This also makes the battery capacity reach 77kWh and the energy density reach 140Wh/kg.

　　In daily driving, the accelerator pedal and brake adjustment of Han EV are more like a fuel car. When the vehicle starts to accelerate, the power output of the motor is linear and uniform without any sudden feeling. When braking, the vehicle will stop linearly according to the driver’s braking force. It is worth mentioning that when the vehicle decelerates at low speed, the initial braking force is slightly stiff, but the situation has improved after the adjustment of the comfort of the brake pedal.

　　The new car offers three driving modes, except snow mode, ECO and SPORT are the two most commonly used modes. Because it is a single motor model, when driving in ECO or SPORT mode, I feel that there is not much difference between them, but the dynamic response of the latter is faster.

　　In addition, the car also provides standard and large two-stage kinetic energy recovery adjustment. When the kinetic energy recovery is in the standard mode, after releasing the accelerator pedal, the vehicle will slow down like a fuel truck without any dragging feeling; When the kinetic energy recovery level is high, although the vehicle will obviously slow down, it does not bring a strong sense of drag, and the whole kinetic energy recovery process is smooth and natural.

　　Han EV has excellent control over NVH. In terms of wind noise, thanks to the double-layer glass in the front row, almost no obvious noise can be heard within 100km/h, and the interior quietness is very satisfactory. Compared with the former, the performance of tire noise is slightly inferior. When the vehicle passes through some rough sections, the noise is more obvious, but it is within the acceptable range.

　　The car adopts the combination of front McPherson independent suspension and rear multi-link independent suspension, and the chassis suspension is set with toughness, which ensures the comfort of the car and has certain support. In the face of bumps such as speed bumps, manhole covers and damaged roads, it is handled properly without unnecessary shaking, but the vibration filtering effect is slightly not calm enough for continuous fine vibration.

　　summary

　　On the whole, the performance of Han EV is quite outstanding. Whether it is the appearance value, interior materials, high configuration and technical strength, it is well-deserved as BYD’s flagship car. And it can meet the needs of many consumers for space, quality and configuration at a price of less than 300 thousand yuan, which may be the secret of keeping sales of Han EV.