I haven’t seen Qingxia Lin for a long time. At the age of 69, his physical condition is truly amazing.

Recently, long-lost actress Lin Qingxia gave an interview to Taiwanese media, saying that she would soon return to Taiwan to attend the Golden Horse Awards ceremony.

She not only prepared her acceptance speech, but also hired her friend Zhang Shuping to tailor her beautiful clothes.

Lin Qingxia even revealed that for the Golden Horse Award, he managed to lose 5 kilograms in a month.

Judging from the photos posted by the media, Lin Qingxia’s temperament is still gentle, and the blessing of time has made her more elegant and generous.

The mental state of the whole person has also improved a lot.

But Yang remembered that some time ago, many people guessed whether she had Alzheimer’s disease…

Because in the photos circulating at that time, Lin Qingxia was talking to people, her eyes were slightly lax, her expression was in a trance, and her condition was somewhat similar to Alzheimer’s disease.

Furthermore, the text in her social media update at the time also clearly emphasized that she was concerned about Alzheimer’s disease, and all her actions raised some doubts.

But now it seems that everyone’s worries may be unnecessary.

I feel like I’m still in this state, my style is still the same, and I’ll have no problem staying in the entertainment industry for a few more years.

Needless to say, the current netizens were quite sensitive. Not to mention looking at pictures to make up stories, even their own bodies were making crazy guesses.

Sheep recently reported that many internet users have noticed a sudden decline in their memory and feel that they have entered the early stages of Alzheimer’s disease.

These "memory fragments" often appear in life.

I saw a real-world friend, but I couldn’t name him; I suddenly couldn’t remember how I had left my original place.

At first I thought I was getting older, but Yang recently saw a post saying that it might be because my brain is starting to deteriorate from too many short videos.

Many people expressed the same feeling. Since indulging in short videos, their memory has become worse and worse.

I became reluctant to think, and my brain became tired.

The whole person is very impulsive. I can’t stand reading large paragraphs of text, and my language skills are getting worse and worse.

My concentration has also dropped a lot, and my study and work efficiency have also decreased…

Let’s put it this way, does brushing your teeth too much really make your brain worse and dumber? How to hydrate your brain?

> > >

Short videos are addictive and expand the mind

Have you ever noticed that even if you’ve been working all day and are exhausted, as soon as you open a short video, you feel immediately happy and can’t even stop.

In fact, it is ultimately the brain’s fault.

Dopamine is unstoppable.

We have a mysterious "reward circuit" in our brains.

When we watch funny videos, our brain produces more dopamine than usual, causing feelings of excitement, pleasure, and happiness.

This feeling of happiness and excitement is like a reward, and the brain has a very strong desire for this reward.

This desire translates into a powerful motivation that motivates us to keep brushing our teeth.

Single women are obsessed with electronic boyfriends, migrant workers keep pets in the cloud of mobile phones, and some netizens turn into online judges…

This constant cycle of arousal is like a curse, making us dependent on short videos, even "addicted".

Degeneration of frontal lobe function

This addictive state causes the brain to go through two main stages. First, the cranial nerves produce a desensitization response.

After a period of "reward stimulation", the brain gradually gets used to this feeling of happiness and excitement.

At this moment, more stimulation is required to maintain a high level of arousal.

That said, you used to feel excited and happy by swiping short videos for two minutes, but now it can take an hour or more to reach the same level.

Then comes the second stage, the sensitization reaction.

As our brains become accustomed to achieving pleasure and excitement by swiping through short videos, we may gradually lose interest in other ways to achieve pleasure and excitement.

For example, reading books, acquiring new knowledge, exercising, etc.

Our hobbies will gradually merge into one, focusing only on cleaning short videos.

In the process of constant stimulation, desensitization, and sensitization, the function of the frontal lobe of our brain gradually deteriorates.

The prefrontal lobe is precisely the most advanced part of our brain, responsible for a variety of advanced cognitive functions, including memory, judgment, analysis, and thinking.

Over time, people will experience memory loss and poor learning.

Also, brushing short videos takes a lot of time and even affects the brain’s relaxation time. The level and activity of the neurotransmitter acetylcholine are also reduced.

This is not conducive to brain organization and memory consolidation, and it also increases the risk of Alzheimer’s disease.

By the way, this means that we office workers just want to relax after get off work every day, but we end up with early-onset Alzheimer’s disease?!

So what can we do to break this addiction? Is there a solution?

> > >

How to restore the brain to a highly intelligent state

Make sure to swipe short videos correctly

Schaap reveals a few tips to get rid of the excessive intrusion of short videos!

Mainly to generate resistance or rewards for playing mobile phones.

For example, if you need to focus on your work, you can leave your phone in another room, close it, or lock it in a drawer.

In this way, when we want to swipe short videos again, we are not happy at first, but this behavior is troublesome. Of course, we will stop brushing our teeth before we get into the habit.

Or set up a reward mechanism for yourself and divide the tasks you want to complete into N small goals.

Each time you complete a small goal, you can reward yourself by watching a 5 to 10 minute video. Set an alarm in advance and return to the original task as soon as the time is up.

Secondly, you can also try to choose videos that offer new knowledge or spiritual inspiration.

Avoid vulgar, negative or gratuitous "nipple fun" content.

For example, by using skill software, playing musical instruments, painting skills, etc., you can make good use of this time to improve your skills.

If you see a funny or inspiring short video, you can also share it with those around you to deepen the conversation.

Also, you can review relevant information to validate key points and delve deeper into the topic.

This not only helps you think differently, but also enhances your thinking skills.

Search for alternative entertainment activities

We can also use some other entertainment methods instead of brushing our teeth.

For example, once you step into building blocks, you can easily enter the heart flow state.

The mindfulness developed by this habit is also very beneficial for learning, and it can train people’s mindfulness very well.

Or find some handmade DIY is also good, such as digital oil painting, diamond painting, beading, crocheting and so on.

When you do these crafts, you can not only exercise program memory, but also improve working memory and activate the brain.

If you are too lazy to exercise, you can also lie down and watch sports events.

It can increase adrenaline, stimulate people’s minds, and generate positive encouragement at the same time.

After reading, not only will you not feel the emptiness and depression after entertainment, but you will also feel more in the mood to learn.

In addition to determining the time to brush your teeth and engage in other recreational activities, we can also supplement nutrients such as vitamins, minerals, and tyrosine.

By supplementing the brain with nutrients, it regulates the metabolism of dopamine, acetylcholine, and other substances in the brain, maintaining brain health and improving attention and memory.

In this age of information explosion, short videos are indeed a double-edged sword.

It is difficult to stop completely, but we can use it as a tool rather than allowing it to control us.

The control of turning "electronic opium" into "electronic vegetable" is always in the hands of the person in front of the screen.

In fact, not only short videos, but also many things in our lives contain hidden damage.

For example, the "bare-leg artifact" has caused a lot of controversy recently. Every winter, the bare-leg artifact becomes a big hit. In winter, it can not only be matched with all kinds of beautiful skirts, but also fashionable, thin, and warm.

To be honest, I have been busy paying attention to the "invisibility" of the bare-leg artifact until today, when someone finally came forward to speak out about its drawbacks.

The bare-leg artifact is simply a "beautiful torture device". After wearing it for less than an afternoon, my feet were so strangled that I couldn’t even use my thumb.

Someone said that he was strangled to death by the "bare-leg artifact" Jiagou Yan…

In other words, is this bare-leg artifact really that scary?! What other dangers do we not know about? Can I still wear it?!

Responsible editor:

Huang Xiaoming was photographed riding the subway

1905 movie network news Last night, photos of Huang Xiaoming taking the subway exploded on Weibo. Many netizens lamented that Brother Xiaoming was down-to-earth. Such a big name still took the subway to travel, and passers-by looked at him in surprise, unable to believe it was real.

In fact, sometimes celebrities travel by subway, as long as you want to meet, maybe you have a chance!

Faye Wong

More than once, Faye Wong had been secretly photographed for life, such as shopping and being picked up at the airport. However, many of the photos that were taken were actually of taking the subway, which did not have the appearance of Diva at all. The most incredible thing was that the girl sitting in the same seat with her was very relaxed!

Feng Shaofeng

Feng Shaofeng was also photographed on the subway. It is estimated that the last train is about to arrive at this time, and there are very few people in the subway.

Yang Yang

Yang Yang seems to be posting video selfies while taking the subway! Wearing a big black super should not be recognized by many people. Don’t lean on the door when taking the subway, it’s dangerous!

Andy Lau

Andy Lau was also captured on the subway, appearing to be communicating with passers-by in front of him.

Deng Chao

Deng Chao, who is about to release a new crime film, was also photographed in the subway station. He was smiling, wearing sunglasses, and his hair was combed back, not changing his true sense of humor.

Chow Yun Fat

Everyone knows how many classics Fa has performed. Fa is also very rich, but he has always lived a simple and simple life. Slippers cost tens of yuan, and clothes don’t have to be brand-name.

In today’s automotive market, consumers’ choices have gone far beyond the scope of traditional fuel vehicles. With the increasing attention to energy conservation, environmental protection and vehicle cost, hybrid models are gradually emerging. Jietu Shanhai T2, as a leader in this field, has become the new favorite in the market with its efficient hybrid system, eye-catching energy-saving performance, strong power output and exceptional cruising range.

The hybrid system of Jietu Shanhai T2 integrates cutting-edge 1.5TD DHE + 3DHT165 technology. This innovative combination not only brings a smooth driving experience and a strong sense of acceleration to the driver, but also achieves a remarkable breakthrough in fuel consumption. Especially in the congested road conditions of the city, its energy recovery and reuse system is very effective, ingeniously converting braking energy into electrical energy, so that it can maintain an ultra-low fuel consumption of only 6.4L/100km under the feeding state, which undoubtedly saves a lot of cost for daily use.

What’s more outstanding is that the Jietu Shanhai T2 has a comprehensive cruising range of 1300km +. This kind of endurance, whether for long-distance travel or daily commuting, almost eliminates the dependence on gas stations, thus greatly reducing the time and financial burden caused by frequent refueling, especially in the context of rising oil prices. This advantage is even more precious.

In terms of power, Jietu Shanhai T2 also spares no effort. It is equipped with the fifth-generation 1.5TGDI engine dedicated to high-efficiency hybrid. This world-class engine is known for its excellent high efficiency and low energy consumption. Its maximum power is as high as 115kW, the maximum torque is 220N · m, and the system’s comprehensive power is an amazing 280kW, and the comprehensive torque is 610N · m. This power configuration not only makes driving more enjoyable, but also provides rapid power response at critical moments, thus avoiding unnecessary fuel consumption and time waste.

In terms of batteries, Jietu Shanhai T2 chose a high-quality battery from Ningde Times. This battery is not only full of power (battery energy 43.24kWh), but also has fast charging and multiple safety protection measures to ensure the safety and reliability of battery use. Its pure electric cruising range can reach 208km +, fully meeting the daily commuting needs of most consumers and further reducing the cost of car use.

In addition, Jietu Shanhai T2 also performs well in terms of intelligence. Its advanced intelligence system can intelligently adjust the working mode according to different driving conditions and driver needs to achieve the best energy efficiency ratio. This intelligent management not only improves driving comfort, but also saves car owners the cost of using the car virtually.

Overall, Jietu Shanhai T2 offers consumers an economical and environmentally friendly way to travel with its all-round outstanding performance. In this era of increasing emphasis on green travel, it has undoubtedly become a rare good choice. Whether from an economic perspective or from an environmental perspective, Jietu Shanhai T2 can perfectly meet the diverse needs of modern consumers.

[Global Times reporters, Zhou Yang, Chen Qian, Qu Qiuyan] "I often wonder what else I can do." Peng Yuyan, 37, is making a new attempt to play Gao Qian, the head of the maritime rescue team and the father of a 5-year-old child, in this year’s New Year’s Eve movie "Emergency Rescue." "He is calm and calm, which is something I have never played before," Peng Yuyan told the Global Times in an exclusive interview. Before the rescue captain, Peng Yuyan was a cyclist in "Breaking Wind", also played the anti-drug undercover in "Operation Mekong River" and the martial arts teenager in "Evil No Pressure", which he did not expect when he debuted in the idol drama "Love White Paper" 18 years ago. Off the screen, Peng Yuyan loves sports, loves food, and even tries to make his own coffee. He enjoys this slow life very much. "This era changes rapidly, so you need to slow down and be more comfortable."

"Filming is recording yourself"

Global Times: You said on Weibo that "the fourth collaboration with director Lin Chaoxian still has both challenges and gains." Can you talk about the challenges in "Emergency Relief" in detail?

Peng Yuyan:I remember that after filming "Breaking the Wind" in 2015, director Lin Chaoxian told me that he wanted to make a story about a Chinese salvage team and showed me some related cases. After reading it, I thought it was very exciting and touching. I wanted to understand the story behind the rescuers, and I also wanted to make such a story for the audience to see, knowing that there are still such a group of people who pay silently in this era. For these rescuers, saving people is addictive, and there is a kind of excitement after success. I want to interpret this feeling of excitement.

We did a lot of homework during the shooting, including going to Zhuhai for a class to learn how to first aid. There is a lot of first aid knowledge, such as determining which people must give up treatment in the event of a shipwreck, and making the first trade-off. We also learned a lot of details, such as how to calm the emotions of people in distress. I remember the first time I practiced free diving, I could only hold it for 45 seconds. After practicing for a month, I could hold it for about 2 minutes and 45 seconds. "Into the sea of fire" is not part of our training content. I wore a fire suit that can withstand 800 degrees of heat to shoot, but I could still feel the heat of smoke and fire.

Global Times: From Guild Wars, Breaking the Wind, Operation Mekong River to Emergency Rescue, what has been the greatest achievement of working with director Lin Chaoxian in the past six years?

Peng Yuyan:My relationship with the director (Lin Chaoxian) is like a good friend and a mentor. I admire his persistence, always sticking to the movies he wants to make, and never giving up. Every time I shoot his scenes, I have a fear that he will give me the most impossible tasks. But I like to challenge myself and am willing to spend a lot of time preparing before filming. From the boxing in "Guild Wars", the bicycle in "Breaking Wind", and the undercover gunfight in "Operation Mekong", every training is a record of my life.

Global Times: Many people comment that you are "hard enough" for the movie. What do you think your label is?

Peng Yuyan:It’s a good thing that someone has a label, which means everyone knows who I am. In fact, being an actor was not what I wanted to do at the beginning. At the beginning, I also had a job mentality. Later, I felt that this job requires observing people and communicating with people, which is quite interesting.

As an actor, I spend my time living in another world. In which year, I filmed what plays I learned from them, and these are all records of myself. In fact, I may not know who Peng Yuyan is, but I have the opportunity to slowly understand my hobbies and personality through filming.

"I often wonder what else I can do."

Global Times: Director Jiang Wen once commented that you have "very strong self-discipline". Have you ever thought of breaking this self-discipline by indulging occasionally?

Peng Yuyan:Director Jiang is so nice. To be honest, I haven’t been very disciplined lately (laughs). When filming, I have to focus on the character, hoping to satisfy the director’s cinematic world. For example, in the character of Li Tianran in "Evil Unconquered", I have to imagine the character and then discuss with the director how to portray it. This kind of communication is very enjoyable, and there is a sense of artistry that collides. I want to try to make some changes in every play to see where my limits are. In fact, a movie can send a lot of messages, and I hope it can bring strength to everyone. The profession of an actor can "save" people – it can heal a lot of people spiritually. I often wonder what else I can do.

Global Times: Are there any plans to enter the overseas market?

Peng Yuyan: When I first debuted, I had the opportunity to go for an interview, but I didn’t get selected. This is also a good training. In fact, our domestic film market is very rich now, and there is a lot of room to do a lot of things, but we should still learn from experts in different fields. I often go to other countries to understand the attitude of the local staff and the requirements for details. To be an actor, you need to learn from different cultures, so that you can give feedback to yourself and interpret the characters in different ways.

Global Times: Share your favorite foreign director or actor.

Peng YuyanI like Martin Scorsese very much. He recently made "The Irishman," and that kind of traditional storytelling is particularly flavorful. A lot of movies recently are that kind of commercial, special effects, fast-paced style. Maybe people don’t want to spend two or three hours understanding the core content of a character or movie these days, but there are still directors who are willing to shoot old stories in the traditional way. The actors in "The Irishman" are all in their 70s and 80s, but they are all very committed to the characters. This kind of love is amazing, and it is what I aspire to.

Global Times: In the identity of "actor", is there any type of role you want to try next? Will you consider working behind the scenes in the future, such as director or producer?

Peng Yuyan: I used to have a lot of ideas. I also wanted to try action movies. I wanted to do art movies, romance movies, and comedies. But after filming "Emergency Rescue", I felt that life was really very fragile, and filming, acting, and working were no longer all I had. Now what I most want to do is to enrich my heart – even if it’s not filming, I should try it. Being a director is too hard. I see a lot of peers (actors) as directors and involved in behind-the-scenes work. I think it’s amazing that they can do a lot of things. I may not be able to do both at the same time.

If you’re not an actor, be a food blogger

Global Times: It is said that "thirty stands, forty is not confused". What are your feelings about career and life now?

Peng YuyanWork is important, but find your true happiness outside of work. All the difficulties we encounter at work will teach us how to face life and live more seriously. This is very important. One’s life is about constantly exploring who they are.

Global Times: Summarizing yourself in life, which word do you think is the most appropriate? What would you like to do if you are not an actor?

Peng Yuyan: Be at ease. I try to pursue a state of being at ease and relaxed. Each of us is in a state of tension without realizing it, and times change rapidly, so we need to slow down and be more at ease. If you’re not an actor, then be a food blogger (laughs)! A big adventurer is fine, and when you’re not filming, I do like to run around and learn about food in different places, architecture, and what different people think.

　　In order to better serve the industry with the resources and capabilities accumulated by Red Food, in 2024, Red Food Network officially launched the "Red Food Annual Gold Medal Enterprise Member", which will select high-quality catering enterprises and catering service partners to join together to create a high-quality ecological environment of information exchange and resource sharing.

　　The catering industry continues to thrive, and China’s catering industry is now entering a new development cycle.

　　The influx of many entrepreneurs, the accelerated expansion of strong catering enterprises, the rise and fall of price wars, the increasingly fierce market competition, the upstream and downstream synergy effect of the industrial chain has become more and more significant. In this new cycle, the reshuffle of the catering industry is accelerating, and a large number of catering enterprises and service providers are eliminated.

　　In October 2023, Hongjian.com, together with industry experts, scholars, high-quality enterprises and capital parties in the upstream and downstream of the industrial chain, launched the "China Catering Empower Plan", focusing on the five core sectors of communication empower, talent empower, supply chain empower, digital intelligence empower and capital empower to integrate high-quality resources in the catering industry.

　　Since the launch of the "China Catering Empower Program", it has received much attention and recognition. Against this background, Red Food Network has launched the "Red Food Annual Gold Medal Enterprise Member", which will select high-quality catering enterprises and catering service provider partners to join together to create a high-quality ecological environment of information exchange and resource sharing. In the future, we look forward to more peers joining, jointly promoting ecological synergy, building a stable catering market, and exploring the infinite value of the catering industry together.

　　01. Red Meal Annual Gold Medal Corporate Membership Service, Unlock 6 Exclusive Benefits

　　The "Red Meal Annual Gold Medal Enterprise Member" customized service is for the entire catering industry chain, providing members with 6 exclusive rights such as big data, content, and activities. By linking industrial ecological resources, we help corporate members enhance their influence.

　　Based on an in-depth understanding of the catering ecosystem, corporate members are currently divided into two categories according to catering service providers and catering enterprises, each with its own emphasis and consideration on product rights and interests.

　　02.5 core values, deeply accompanying the growth of corporate members

　　Insight into the development needs of enterprises, the five core values of "Red Food Annual Gold Medal Enterprise Member" fully help enterprises break through the situation.

　　Communication value: omni-channel, multi-form, multi-dimensional publicity to achieve high-frequency brand exposure

　　"Red Food Annual Gold Medal Enterprise Member" uses multimedia channels such as CCTV Catering Channel, Red Food Network, Red Food Think Tank, Red Food Franchise Selection, Red Kitchen Network, Catering Supply Chain Guide, and Catering Talent Account Matrix to help the brand achieve high-frequency exposure. The combination of national media and industry professional media communication accurately reaches target customers and effectively establishes the brand’s authoritative image.

Red Food Media Matrix and Entry Platform

　　Expert value: More than 100 experts in sub-sectors set up think tanks to deeply empower the comprehensive development of the industry

　　The "Red Meal Gold Medal Corporate Member of the Year" will have the opportunity to connect with expert resources in sub-sectors, and receive empowered guidance and support in strategic planning, communication, capital, etc., to help enterprises better meet market challenges.

Data Value: Unlock data, gain insights into trends, and stay one step ahead of business decisions

　　In recent years, the catering industry has kept pace with the times. Insight into trends and digital marketing reform are compulsory courses for every restaurant company today, and data analysis and comprehensive three-dimensional cognition can help restaurant companies take a step ahead in business decisions. "Red Meal Annual Gold Medal Enterprise Member" can enjoy multiple Red Meal big data accounts. With the help of multi-dimensional services such as data query, trend query, and report query provided by the Red Meal big data platform, enterprise decision-making and management can obtain more macroscopic and timely data support, providing effective reference for team decision-making.

　　Display value: recommended by the Talent Alliance, promoted online and offline, and enhanced brand influence in multiple dimensions

　　In the fiercely competitive market, how to stand out and demonstrate corporate value has become a major pain point in the industry. "Red Meal Annual Gold Medal Enterprise Member" will provide enterprises with multi-dimensional, high-frequency and strong-influence display opportunities.

　　For catering service providers, through the combination display of "offline booth + online talent recommendation", the brand’s communication volume is expanded. Offline display intuitively presents products and services, providing a real interactive experience and accurate user reach; online talent helps to improve the brand’s online exposure through personal influence and fan base.

　　For catering enterprises, the central media "Central Broadcasting Face to Face" column interviews to enhance the visibility and potential of the founder’s IP. By exporting the founder’s professional ability and value concept and other dry goods views, the high-quality content will be precipitated into brand equity, and the long-term influence of the brand will be enhanced. "Central Broadcasting Face to Face" is a catering industry elite dialogue column jointly produced by Red Food Network and Central Broadcasting Network Catering Channel. It invites well-known domestic catering entrepreneurs, investors and other industry leaders to share exciting industry trends and hot information. Since go LIVE in 2021, nearly 100 issues have been recorded, which has produced very positive significance for promoting the development of the catering industry.

　　Link value: thousands of industry summits, ecological co-creation conferences, high-end private sharing meetings, accurately link resources, and develop network connections

　　In a rapidly changing industry, building a wide network of contacts and resources is crucial to the success of enterprises. "Red Meal Gold Medal Corporate Member" provides a series of high-end and professional industry event participation places, providing enterprises with accurate resource links and the same circle expansion opportunities, helping enterprises to develop steadily and achieve a wider market layout.

　　As a catering industry service platform that has long been deeply involved in the catering industry and is committed to building a "content + data + activity" collaborative drive, Red Food has always been committed to "serving the upstream and downstream of the catering industry and assisting the upgrading of China’s catering industry" as its mission to help China’s catering industry achieve resource sharing and mutual assistance.

　　In the future, Red Food will continue to support the upstream and downstream of the catering industry and promote the stable development of the catering industry. At the same time, it is expected that more enterprises, platforms, institutions, capital parties, etc. will join the "China Catering Empower Program" to unite and build a healthy catering market, and promote the entire catering industry to explore farther boundaries and opportunities.

　　Following the official announcement of the pre-sale price of 188,000 yuan, Geely Galaxy E8 recently exposed the configuration layer of the five major versions. 45-inch 8K unbounded smart screen, Qualcomm Snapdragon 8295 flagship chip, Santan Yinyue suspension audio and other up to 139 configuration functions are all standard, showing the strength of China’s new generation of mainstream pure electric flagship, which will bring intelligent travel experience to the most mainstream pure electric users. Rich version selection and sincere configuration functions can accurately meet the diverse needs of different users.

　　Geely Galaxy E8 starts high-end. The 550km PRO basic version is equipped with a 62kW · h battery pack and a 200kW high-performance permanent magnet synchronous motor, with a maximum charging power of 150kW, equipped with AGS intelligent air intake grille, 45-inch 8K unbounded smart screen, Qualcomm Snapdragon 8295 flagship chip, Flyme Link handcar interconnection, 360 panoramic images, 3D transparent chassis and other intelligent technologies, with 82km/h elk performance, 5.62m minimum turning radius, 5.95s zero hundred acceleration and other driving performance, you can play 3A game masterpiece "Wild Drag Race 9" in the car. It is worth mentioning that the Geely Galaxy E8 does not make version differentiation in terms of safety. A new generation of Aegis battery safety system, car cloud integrated BMS battery management system, ten grid battery anti-collision compartment, dragonfly force transmission structure, and other 32 safety configuration functions can be started.

　　On the basis of the 550km PRO version, the 550km MAX increases the ventilation, heating, and memory of the main and auxiliary seats, the main driver’s electric waist rest, and the comfort configuration functions such as Yanfei Lishi high fidelity 12 speakers and 256-color follow-up ambient lights. At the same time, it adds 50W mobile phone wireless charging, outdoor music light show, L2 intelligent driving assistance, blind spot monitoring and other technology configuration functions to achieve comfort and technology.

　　The 665km Starship Voyage Edition is equipped with a 76kw · h battery pack, a new generation of SiC silicon carbide electric drive, 19-inch aluminum alloy pneumatic wheels and Goodyear 245/45 R19 brand tires, bringing performance experience. On the basis of the 550km MAX version, intelligent configurations such as electric tailgate and 25.6-inch AR-HUD are added, which makes the battery life and intelligent experience leap again to meet the needs of mainstream pure electric users in a variety of travel scenarios.

　　The two high-end versions of Geely Galaxy E8, the 665km Starship Smart Driving Edition and the 620km Starship Performance Edition, are both added to the 665km Starship Voyage Edition, achieving advanced intelligence and advanced performance respectively.

　　The 665km Starship Smart Driving Edition adds 5R10V1L advanced intelligent driving assistance system, including 5 millimeter-wave radars, 10 high-perception cameras, and 1 solid-state lidar, making urban high-end smart driving more practical and safer.

　　The 620km Starship Performance Edition is based on a full-stack 800V ultra-high voltage platform, featuring a 165kW front induction asynchronous motor + a 310kW rear high-performance permanent magnet synchronous motor, with a maximum charging power of 360kW. The wheel hub is also upgraded to a 20-inch sports hub, with only 3.49s of zero acceleration, providing more powerful driving performance.

　　On January 5, 2024, Geely Galaxy E8 will be officially listed. Users who successfully pre-order Geely Galaxy E8 can enjoy a pre-sale deposit expansion gift of 1,000 yuan to 6,000 yuan, and old users of Geely Holding Group’s brands can also enjoy an additional 10,000 yuan redemption subsidy.

　　It is understood that the new car will be arranged in the order of order, early order and early delivery. Friends who are excited about Geely Galaxy E8 can place orders in time through Geely Galaxy’s official website, App, WeChat Mini Program, H5 and other official platforms. (Source: Geely Galaxy)

Hubei Daily full media reporter, Li Chaoxia

During the epidemic in 2020, community e-commerce emerged suddenly. For a while, "online order, contactless delivery, fixed-point self-pickup" has become a new model for many families to buy food. From fresh food to condiments to daily general merchandise, all kinds of group buying have followed. JD.com, Meituan, Pinduoduo and other Internet Tech Giants have entered the market, which has affected the current pattern and pattern of fresh consumption to a certain extent.

At present, while community group buying is still red, professional fresh food e-commerce represented by Missfresh and simple shopping is rapidly rising, traditional vegetable markets and life supermarkets are constantly being upgraded, and fresh sales formats of different business models meet different levels and different needs of consumers.

How is the development of community group buying? What are the advantages and disadvantages? How is the consumer experience? Recently, Hubei Daily full media reporters conducted a visit and investigation.

Shop owner "has several groups"

"Did the dishes you bought yesterday arrive?"

At 11 o’clock on April 14, Wuchang District Wuzhong Pearl Garden Community Xinminxin non-staple food store, a small space placed in a small variety of snacks, seasonings and other goods, yellow, blue and green on the ground in the storage basket piled up with all kinds of group buying goods.

The head of the group, Du Dongmei, sorted out the group buying goods that had just been delivered, and transferred the milk and other goods that needed to be stored at low temperature to the refrigerator. From time to time, community residents came to pick up the goods.

"At the same time, she is the head of five platforms including Jingxi, Hema and Meituan." Du Dongmei introduced that she and her husband are the head of the group while running the non-staple food store. Before the COVID-19 pandemic broke out in 2019, the husband and wife began to contact community group buying, and have now "held several groups".

Reporters visited and found that as community group buying blossomed everywhere, many shops such as Cainiao Post Station, convenience stores, community supermarkets, dry cleaners, etc. became community group buying self-pickup points while operating their main business. The goods bought by residents’ groups are mainly fresh, and the platform distributes and after-sales goods uniformly. The head of the group is responsible for collecting and distributing the goods.

"The head of the group needs a fixed place to place the goods to deal with the uncertainty of the weather, and the residents have different pickup times, so they need to keep an eye on it for a long time." Du Dongmei introduced that considering the cost, "shop + group buying self-pickup point" is the more common operating model at present.

"Buying more food is cheap, and the quality of the box horse is good." Du Dongmei and his wife have rich experience in community group buying. They believe that the main reasons why residents in this community choose group buying are two: there is no fresh supermarket in the community; group buying price is favorable.

According to reports, similar self-pickup points have a WeChat group of more than 100 people, and the staff or heads of each platform will release preferential information from time to time, and consumers will only consult the order logistics and after-sales situation.

"Don’t look at the dozens of orders on just one platform, but most of the transactions are only a few yuan or more than ten yuan." Du Dongmei said frankly that there are more and more heads of delegation now, and there are two in this community. The order volume is not as large as before, and the commission is getting lower and lower. "It’s really getting harder and harder to do. Once, the commission for an order of 50 yuan was only a few cents."

Radish and cabbage have their own loves

The reporter observed in Xinminxin non-staple food store that most of the people who came to pick up the goods in the morning were fathers and mothers-in-law in the community. Du Dongmei introduced that as the head of the team, she mainly serves young office workers and the elderly.

"It’s mainly cheap," Shi, a resident of the community, told reporters. She orders three to four times a week, and community group buying has become the main way for her and her wife to buy food.

For post-90s office worker Xiao Zhang, community group buying can save the time and labor cost of going to the farmers’ market or supermarket to buy vegetables, and it is cheaper than fresh food e-commerce. "Just move your finger to place an order and pick it up at the pick-up point when you get off work the next day."

When it comes to shopping, consumers’ needs are diverse and scattered. Young people care about convenience and time saving, while the elderly care more about freshness and low prices.

There is a basket of life supermarkets in Yuyuan Community, Chutian City, Wuchang District. Every afternoon, the vegetables are bought by the middle-aged and elderly groups in the community. Tingting, a clerk, said: "The store is also a community group buying self-pickup point for three e-commerce platforms. There are only three or four orders a day for many times. On the contrary, we often use group buying to supplement daily necessities such as seasonings because of discounts."

Unlike the elderly who buy food first and then decide on the menu, young people mostly decide on the menu first and then place targeted orders. Xiaojin, a post-95 consumer, said: "Every time I think about what to cook before buying ingredients, it is more suitable to place an order online."

Consumer demand is constantly being subdivided, with different requirements for different formats. Obviously, the development direction of fresh retail is mainly to clarify service segments.

The problem of preservation is unavoidable

Despite the huge differentiation in the way people buy food, personal preferences vary and preferences change from time to time, which also makes the community group buying market usher in a round of reshuffle.

Last year, food enjoyment, orange heart selection, ten Hui group and other brands have completely shut down related business, the rise of community group buying under the special background of epidemic prevention and control, continuous industry shock.

The reporter learned in the interview that while pursuing price concessions, people’s requirements for quality are increasing day by day. As a daily consumer product, fresh food is consumed with high frequency and fast consumption speed, but there are many links in the fresh supply chain, long chain and large loss, so it is difficult to avoid how to keep "fresh".

Many citizens believe that community groups buying orders can only be "accepted as ordered", unable to select and select goods on the spot, and the delivery time of goods cannot be standardized. Many fresh products cannot be maintained after delivery.

In addition, quality, service, and after-sales issues also pose pain points.

Consumer Xiao Wang reported that he had bought unripe cantaloupe and slightly moldy leafy vegetables, and also lost quick-frozen French fries. Because the goods were only "left" on the overhead floor of the negative first floor of the community every time, and he never met the head of the team, the after-sales problem was settled.

According to industry analysts, the consumption model of "reservation + self-pickup" is doomed to the disadvantage of community group buying in terms of shopping timeliness and experience. Its biggest strength is low price, which comes from the reduced loss rate in the distribution process and the subsidy of the platform. In order to enhance the stickiness of old users and grab new users, many platforms often launch ultra-low price panic buying activities. When low price becomes the main competitiveness of the platform, the price fluctuation of other channels will affect the sales volume of the platform, and the order profit is extremely low, and even the transit warehouse and logistics costs cannot be covered.

Relevant experts said that the platform should return to the essence of the retail industry, make every effort to build a fresh supply chain system, provide consumers with guaranteed and quality products; use data, capital, technology and other advantages to fully cooperate with the upstream manufacturers to improve the business chain operating efficiency; fully empower local suppliers and heads, differentiate the operation of regional community group buying business, and ensure the stable development of the regional market.

I have always been used to ordering takeout before, whether fresh or daily necessities. Sometimes I am short of something temporarily, and sometimes I want to eat something temporarily. It is very convenient to order takeout. But takeout is generally more expensive than community group buying.

I didn’t find this problem before, until recently, I was cooking at home, using community group buying, and the contrast is obvious.

Coordinate Chongqing, community group buying subsidies are very popular in 2021. I haven’t been in the kitchen at that time, and I haven’t placed an order on the community group buying platform, missing the period when the discount is the largest. But at that time, many small supermarkets around have already started to do this business, and people go to pick up vegetables and fruits every day.

The income of the head of the team who did well can now be similar to that of an ordinary job, but this is only a side business for them to subsidize their family or development. Most of them have shops, and this starting point is already higher than that of many people. And some head of team not only does one platform, but also earns subsidies from major platforms.

I don’t have a store, because once I tried to place an order and pick up the goods near my home, I learned that the head of the group was registered at my home, delivered downstairs by myself every day, and then notified the customer to pick up the goods in the lobby. This experience made me want to taste what it was like to be a head of the group. So I started applying on March 31 this year.

The registration process is relatively simple. After applying from the platform, someone will contact you and be responsible for door-to-door registration for you. It is best to have a special refrigerator, which is convenient for customers to buy frozen goods for temporary storage. You can choose whether to deliver to your door, and set the delivery range, minimum delivery amount and delivery fee by yourself. It can also be delivered for free, which can attract more people to place orders.

By the way, our application condition here is to have a group of 60 people, and we need to share preferential information in the group every day.

You must be very curious. How much money can a good business leader earn a month?

The income of the head of the group is mainly the service fee after the customer places an order. This price is not necessarily. About each piece of goods is in0.5-3 Yuan.Between.

I am ranked seventh in the nearby community, and the number one is ten times higher than mine, that is, the transaction amount in 30 days is greater than 33,000. And the top 50 in the same city can’t see the shadow of our community at all.

According to my background data, the service fee to be received plus the service fee to be received, plus the platform reward, the revenue in the past 30 days is251.66 yuan. The income amount is 251.66/455 pieces, and the income of each piece is about0.55 yuan.…

I am at the Cainiao level, playing small. The income of the top-ranked head around us is about ten times more than mine, that is, the monthly income is more than 2,500 yuan.

The leaderboards around our community are also very rolled in. I will explain later.

Ranked in the top five in the same city, 50 people are on this list

This leader who dominates our surroundings can’t even enter the top 50 in the city, so it can be said that it is beyond our reach. I boldly speculate that this leader in the same city may be ten times that of the first leader around me, that is, the monthly income is more than 25,000 yuan.

For users, community group buying has its convenience:

1. Applicable to a wide range of people: middle-aged and elderly people who are unwilling to run the vegetable market and young people who do not have time to buy vegetables;

2. Moderate timeliness and affordable price: Compared with the short delivery time, community group buying can only pick up the goods the next day after placing an order. Compared with takeaway, the price is lower and the subsidy is more;

3. The nature of community marketing, preferential information is shared in the group, users can see what everyone is buying, and buy together to save purchasing time. After the goods are bought, information such as good quality can be exchanged and exchanged to avoid lightning.

But it also has its limitations.

1. The selection of categories is not very comprehensive, and some things are not available. You can only find other ways.

2. The order is placed on the same day and delivered the next day. The delivery time range is fixed, and it cannot be accurate to what time. Temporary urgent things cannot be ordered on the community group buying platform. You need to plan one day in advance, or take the time to wait patiently for the delivery of the goods.

1. Household cooks with plenty of time can share with friends in the group when they buy their own food, and then just go downstairs to distribute the goods when they arrive, take the goods that need to be frozen home and freeze them, and wait for the customer to contact and send them down.

2. Owners of stores, especially supermarkets, fruit stores, grain and oil shops, can easily cultivate users of community group buying. Because customers who come to these stores also have fresh purchase needs, resource integration is relatively easier.

3. The owners of community groups such as the Property Management Committee already have a community size base and a certain degree of persuasion.

However, everyone should proceed with caution.

That day, 49 pieces were sold, with an income of 30.17 yuan, each of which was 0.61 yuan, and the best one was the reward of the platform, rather than the commission for sharing the order.

This income is real. At the beginning, I invited five people and successfully received 130 yuan. Unfortunately, there are fewer newcomers at the back, and newcomers must place an order through your invitation to activate it. Many newcomers will hesitate and go to the Mini Program to place an order by themselves, but not through the link you shared… Then the reward will fly away…

After two months of opening, I bought about 1,300 yuan of goods on the platform and earned about 300 yuan. With so many subsidies for fresh food, especially vegetables, I am still satisfied.

However, I may be going out of business this month. At first, because there is no supermarket or vegetable market near my house, I also like to order takeout, and I don’t want to go out, so I started to be the head of the team. I figured that most young people are used to door-to-door delivery like me now, and lazy people enjoy this service very much. It should be possible to do it, but I didn’t think about how far to do it.

Later, in order to expand my business, I also tried my best. I printed my business card and put it in the courier cabinet, posted it on other people’s couriers, and so on. After two months, it turned out that the effect was minimal.

Brief summary:

1. The occupancy rate in our community is not high, there are few people cooking, there are not many fresh needs, and there are few target groups. I often see takeaways ordered by others piled up downstairs… and my business card was thrown into the trash…

2. Community group buying is rolled into every surrounding community, and even rolled into a community with a head of each building. The competition is too great, the sooner the person does it, the more customers there will be. The first in our surrounding community turned out to be the owner of a dry cleaner, and their community has several heads of delegation occupying different buildings.

3. Although it only takes ten minutes to distribute the goods every day, it is enough to tie you up. You can’t go out at all when the goods don’t arrive, because the goods that need to be refrigerated or frozen must be taken home in time. And the customer’s pickup time is uncertain. If you come one, you have to take it down and deliver one. All in all, it is more time-consuming.

4. People who already have a store have an advantage. On the one hand, they can attract new customers, and on the other hand, they also have a place to stack goods.

Attached at the end of the article is the chat record between me and the delivery master in charge of the community group buying:

Chat with the delivery driver, I learned that the original delivery is outsourced. Zero down payment to buy a car, the car 110,000 about, but the impact of comprehensive factors, sometimes really insolvent.

The master said that at present, he would get up at four or five o’clock every morning to go to the warehouse, and then deliver at various points. After the delivery in the morning, he would be fine, and he could do other business in the afternoon. However, it is difficult to find channels to contact the business, and let me introduce it to him. I confirm that I do not have the resources…

Of course, when buying a car, the car selling company said very well. The actual situation is that the daily delivery time is long and there are many goods, but the commission for delivering a piece of goods is about 0.17 yuan (I don’t know if there is any fluctuation), which is not enough for the monthly payment at all…

Recently, he asked me if I had a lawyer friend, and said that there was a guarantee agreement. He wanted to see if he could sign it, but he felt that there was a routine…

On the evening of September 22, China Evergrande announced that the company’s original September 25 and September 26 meetings on the relevant agreement arrangements for the proposed restructuring will not be held, mainly because the sales situation has been lower than expected since March 22.

On March 22, China Evergrande released a workout plan, and the proposed restructuring includes the "Evergrande Agreement Arrangement", the "Jingcheng Agreement Arrangement" and the "Space-based Agreement Arrangement".

On August 27, China Evergrande released an unaudited interim results announcement, indicating that the company actively planned to resume sales, with a significant increase in sales performance, steadily advancing work related to overseas debt restructuring, and signed an overseas restructuring support agreement with creditors in April.

So here’s the problem.Was it the sudden change in China Evergrande’s sales from June 30 to September 22, or has it been poor since March 22?

In less than a month, the sales situation suddenly changed

Who would have thought that less than a month ago, China Evergrande would still be sending a positive signal to the outside world.

On August 27, China Evergrande released an unaudited interim performance announcement, indicating that the company actively planned to resume sales, successfully seized the property market Xiaoyangchun that emerged at the beginning of the year, and achieved a significant increase in sales performance. It has always taken stable management and risk reduction as its top priority, and has made every effort to ensure the construction of the building.

At the same time, in line with the principles of respecting international restructuring practices, treating the rights and demands of all creditors with justice and fairness, China Evergrande has steadily advanced the work related to overseas debt restructuring, and signed an overseas restructuring support agreement with creditors in April.

China Evergrande has not disclosed sales from June 30 to September 22, but it gave "optimistic" sales figures in its unaudited interim results announcement.

As of June 30, 2023, China Evergrande had a land reserve of 190 million square meters and participated in 78 old renovation projects, including 55 in the Greater Bay Area (34 in Shenzhen) and 23 in other cities.

In terms of contract sales, in the first half of 2023, China Evergrande achieved a contract sales amount of 33.413 billion yuan, a contract sales area of 5.115 million square meters, and a cumulative sales refund of 27.10 billion yuan.

In the unaudited interim results, China Evergrande looks to the future, saying that it will resolutely assume the main responsibility of self-rescue insurance, do a solid job in the specific work of guaranteeing the delivery of buildings, and accelerate the restructuring of overseas debt to protect the long-term interests of various creditors.

On the evening of September 22, China Evergrande announced that it had cancelled the relevant meetings of the workout, mainly because the company’s sales were not as good as expected since March 22.

The previous two extensions

On March 22, China Evergrande released its overseas debt restructuring plan.

Among them, China Evergrande intends to carry out the proposed restructuring of the "Evergrande Agreement Arrangement" through the agreement arrangement in the Cayman Islands, Hong Kong and other applicable jurisdictions. Evergrande’s agreement arrangement will have two sets of liabilities, namely Group A and Group C.

The Jingcheng Agreement Arrangement means that Jingcheng Limited plans to implement a reorganization through an agreement arrangement in the British Virgin Islands, including the issuance of four US dollar-denominated senior notes by Jingcheng.

Each Jingcheng creditor will be allocated a pro rata allocation of new notes issued by Jingcheng with a total principal amount of US $6.50 billion.

Under the space-based arrangement, creditors will receive four new notes issued by space-based holdings limited with a term of five to eight years and a total principal amount of $800 million.

On July 26, China Evergrande announced that the Evergrande agreement was scheduled for August 23, and the space-based agreement and the Jingcheng agreement were scheduled for August 22.

On August 16, China Evergrande postponed the above meeting for the first time until August 28.

On August 28, China Evergrande announced that it had agreed to postpone the meeting to September 26.

In order to maintain as much consistency as possible between the scheduling meetings of the Evergrande Agreement, the Scenic Agreement, and the Space-based Agreement, the Scenic Agreement scheduling meeting and the Space-based Agreement scheduling meeting will be postponed to September 25.

In less than a month, the reason has changed dramatically

What is even more bizarre is that on the eve of the cancellation of the above-mentioned meeting, China Evergrande confirmed that the hearing time of the agreement was postponed.

On the evening of September 8, China Evergrande announced that the approval hearings for the Jingcheng Agreement Arrangement, the Cayman Islands Evergrande Agreement Arrangement, Hong Kong Evergrande and the Space-based Agreement Arrangement were postponed to the evening of October 3, October 5, October 16 and 17, respectively.

The reporter noticed that China Evergrande’s agreement to extend the approval hearing to early October is a prerequisite for its reorganization to take effect in early November.

Compared with the cancellation of the meeting, sales were lower than expected. China Evergrande listed three reasons for the postponement of the second meeting.

First, China Evergrande’s recent series of overseas workout meetings and hearings have been postponed, which needs to give creditors more time to understand the terms of the reorganization procedures and agreement arrangements, so as to maximize creditors’ participation in the reorganization.

Second, China Evergrande shares have resumed trading on August 28, and creditors need to be given time to consider the impact of recent new developments in China Evergrande on restructuring and agreement arrangements.

Third, China Evergrande previously applied to the New York court for reorganization approval procedures under Chapter 15 of the United States Code, which was mistakenly interpreted by the outside world as a matter related to bankruptcy protection.

At that time, China Evergrande repeatedly stressed that the extension of the relevant meeting of the above agreement was still within the deadline (December 15), in line with the expectations of the creditors of the agreement to implement the proposed restructuring.

Sunac is one step ahead

Unlike China Evergrande, Sunac China has made progress in stages.

On the evening of September 18, Sunac China announced that the company’s overseas workout was approved with a high pass rate of 99.75% for the number of creditors and 98.3% for the total amount of debt.

Sunac China announced that the company will seek court approval and ruling on the plan. The petition seeking a ruling on the plan will be heard at 9:30 am on October 5.

At this point, Sunac China’s overseas workout has entered a critical moment.

On September 19, Sunac China applied for Chapter 15 certification in the US court for the restructuring of US dollar debt, and has been recognized by the US court for its restructuring agreement in the Hong Kong court of China.

According to industry analysts, the bankruptcy protection of enterprises is recognized by the court, which will temporarily prohibit creditors from taking measures to recover the property owned before the bankruptcy application, and also temporarily prohibit legal proceedings against debtors. Creditors need the authorization of the bankruptcy court to claim debts, which has a positive impact on the overall workout of enterprises.

The Shanghai Securities News reporter noticed that China Evergrande also made the above application recently, but was considered by the outside world to have applied for bankruptcy liquidation, and then made relevant clarifications.

Unlike Sunac China, which made the above application after confirming the overseas workout, China Evergrande is still negotiating the time for the overseas workout to hold relevant meetings when applying for Chapter 15 certification to the US court.

　　Look at the goods in the WeChat group, place an order with the Mini Program, and move your fingers, and all kinds of fresh food and grain and oil products will be delivered to your home. In 2020, a sudden epidemic disrupted everyone’s pace of life. The online retail industry broke out, and community group buying unexpectedly became an important support for the lives of residents in the community. Meituan, Ali, JD.com, Pinduoduo and other giants have entered the scene. Recently, Qilu Evening News · Qilu One Point reporter walked into many communities in the provincial capital to understand the current situation of community group buying.

　　Yu Minxing, reporter of Qilu Evening News, Qilu Yidian

　　Daily 70-80 orders

　　The maximum daily turnover is more than 10,000 yuan

　　Near eleven o’clock in the evening, Ms. Zhou "poisoned late at night" in the WeChat group buying group, and the photos and small videos of spicy crayfish teased everyone’s appetite. "Ding Ding Ding" The mobile phone kept vibrating, and Ms. Zhou received another wave of orders before going to bed.

　　After nearly four years in the industry, Ms. Zhou has been sitting on two WeChat group buying groups of 500 people, becoming a well-known "head" of a residential community in Jinan Tianqiao District. "We started doing community group buying in 2017, and the users are basically the owners of the community." Ms. Zhou’s community group buying relies on her own express collection point. When the owners take the express, they take home the fresh food bought the day before, which is very convenient. "The customer source is relatively stable, and it is not so laborious to do. It is like opening another online supermarket. Everyone orders online and picks up the goods the next day. I am a pickup point here."

　　It is reported that there are thousands of households in Ms. Zhou’s community, and several like her do community group buying. "Basically, some mother-and-wife stores are doing it, and the user intersection is very large." Ms. Zhou said that the platforms of the heads of the group also cover each other, including Xingsheng Preferred, Shihui Tuan, you and me. "I will send products to the group for users to choose by themselves. Recently, another Meituan Preferred has been added, and the activity is relatively strong. It is very popular with everyone."　

　　The opening situation of each platform is also different, some open groups every day, and some open the next day. "Every time you open a group, you can make a few dozen orders, and as many as hundreds of orders. Each platform adds one plus, and the average is 70 or 80 orders a day." Ms Zhou said that because most of them are fresh, grain and oil products, the daily turnover fluctuates relatively large. "It can be as little as two or three thousand yuan, and more can exceed 10,000 yuan. Especially during the holidays, the number of fruit gift boxes is very large, and the daily turnover can reach about 13,000 yuan."

　　Commission 10% -15%

　　"Leader" has a considerable monthly income

　　The day after the opening of the group was the busiest time for Ms. Zhou, which was basically from morning to night. "Especially when you get off work, users go home and take the dishes back by the way. There are often long lines at the door of the store to pick up the goods."

　　Ms. Zhang, a working mother, is a member of the daily queue to pick up the goods. "When there is no food at home, I will visit the group buying group in the community to see what I want to buy, and it will be delivered to the community the next day. It is too convenient to visit the vegetable market and supermarket." In Ms. Zhang’s opinion, convenience is the main reason for choosing community group buying.

　　In addition to convenience, high quality and low price are also a major reason for community group buying. Ms. Zhou cited mangosteen, kiwi fruit, dragon fruit and other fruits on her platform as examples. Mangkhut, which sells for more than ten yuan a catty in the supermarket, costs only 8.9 yuan to buy on the platform. Xu Xiang’s kiwi platform costs 9.8 yuan for three catties, and the cheapest kiwi in the supermarket also costs five or six yuan a catty.

　　"The quality of fruits, vegetables and supermarkets is comparable or even fresher, and the price is still cheap, so users who have bought them will place orders again and again." Ms. Zhou said that word-of-mouth communication between community users is more reliable than any advertisement. After being recognized by users, everyone will pull real-world friends in to buy together.

　　Ms. Feng, the "post-90s" mother, has less than half a year to become the "head" of the community group buying. "My best friend recommended me to join, just to earn pocket money while taking care of children." Ms. Feng said that there are more than 200 people in her group, with daily sales of about 1,000 yuan. The platform gives a 10% commission, and it can also earn two or three thousand yuan a month.

　　With two groups of 500 people in her hands, Ms. Zhou’s monthly income will increase by one or two times. "There are many platforms, and the commission is basically between 10% and 15%." Ms. Zhou said that the monthly income is basically stable at about 7,000 to 8,000 yuan. "During the holidays, with the gift box, the monthly income is around 10,000 yuan."

　　After seizing the market

　　Doing a good job in product service is the key

　　Ms. Li, who has been the head of the group in Jinan Dianliu Community for more than 2 years, was recently invited by Meituan Preferred and also went online to become the head of Meituan Preferred.

　　"For the head of the group, you can send multiple platform products to the same group, and let users compare and judge for themselves before placing an order." Mr. Yuan, a promoter of Meituan Preferred, said that Meituan Preferred has developed more than 3,700 WeChat groups with more than 100 people in Jinan in a month and a half.

　　Unlike the "seed players" who developed from the grass-roots level of the industry like the Ten Hui Group, Meituan is preferably a key project of a hundred billion-level large enterprise, with strong financial support, and can be quickly opened nationwide at the beginning. "Next, relying on the Meituan APP, Meituan Preferred will be built into a new industrial line side by side with Meituan takeaway."

　　In Mr. Yuan’s opinion, Meituan Preferred is fundamentally different from Ten Hui Group. The two models are different. Ten Hui Group has small profits but quick turnover. It is mainly profitable and requires sales; Meituan market values the number of orders more and wants to do data.

　　However, Mr. Yuan admitted that as far as Jinan is concerned, the number of orders placed by the Ten Hui Group is currently unmatched by Meituan Preferred.

　　However, Meituan also has an advantage that the Ten Hui Group does not have, and that is the Meituan APP. "At present, Meituan Preferred has been connected with the Meituan APP, and everyone can place an order through the Meituan APP, which means that everyone who owns the Meituan APP may become Meituan Preferred users."

　　"Community group buying, starting from the head, but will finally supply the supply chain", in fact, for Meituan Preferred, Ten Hui Group, City Life and other community group buying platforms, how to do a good job in product services after seizing the market is the most critical part.

　　Hot money is pouring in, and the giants are following suit

　　Are community groups buying "True Fragrance"?

　　If you win fresh food, you will win the world. In recent years, various sales models in the fresh food industry have been frequently favored by capital giants. In 2020, community group buying, as a "pre-sale + self-pickup" sales model in the fresh food industry, became popular overnight and was selected by capital again under the influence of the epidemic.

　　According to Tianyancha data, according to incomplete statistics, this year our country’s community group buying and fresh food e-commerce fields have accumulated more than ten times of financing, amounting to tens of billions of yuan. Among them, Ten Hui Group has been invested three times this year and received a total of 249.70 million US dollars of financing; Tongcheng Life has received 200 million US dollars and tens of millions of US dollars of financing in June and July. According to LatePost, Missfresh’s latest round of financing of 495 million US dollars is the largest financing in the fresh home industry to date.

　　Hot money influx, giants follow, community group buying in the future?

　　"Community group buying adopts the model of’pre-sale + self-pickup ‘, and there is no turnover, no need for offline stores, and there is no high distribution fee for centralized self-pickup." Ms. Zhou, who has been working in community group buying for three or four years, is very optimistic about "community group buying". She said that the pre-sale method of community group buying can effectively reduce inventory, and the goods have been booked and sold before they arrive at the warehouse. The turnover efficiency is improved, and the product loss rate and distribution cost are low.

　　However, Mr. Zhao, an industry veteran, pointed out that the so-called sales-based production and production-based production are actually difficult to achieve. In addition, there is a general lack of standardization of domestic agricultural products, and direct production from the origin and base acquisition are mostly gimmicks. "Community group buying also requires multiple categories, which is difficult for most enterprises to achieve. Many still rely on the local primary wholesale market."

　　In addition, Mr. Zhao believes that how the platform can retain the head of the team and maintain the customer base is also a question worth exploring.

　　It is foreseeable that the competition for community groups buying resources is bound to intensify, and with the entry of Internet Tech Giants, there are more possibilities for this track.