A few days ago, it was reported that Dongfeng Motor Group, including Dongfeng Honda, Dongfeng Fengshen, Dongfeng Nissan, Landmap, Dongfeng Peugeot, Dongfeng Citroen and other 7 car brands, 56 models "limited-time promotion", the highest drop 90,000.

　　The joint venture B-class car can be won 120,000, so favorable, triggered a local rush to buy, and even attracted many foreign consumers to buy cars, sales call "busy". Affected by this, on March 7, A shares of Dongfeng Motor (600006.SH) opened a straight line after the opening of the limit; on March 8, its share price opened red, but then fell into a slump, as of press time, the share price fell slightly 0.29% to 6.78 yuan/share.

　　However, although the scene is prosperous, the automaker may be "making money at a loss". A staff member of Wuhan 4S store revealed to Times Finance: "There is basically no profit in the model store participating in the big promotion."

　　Who will come up with this expensive subsidy? In the face of declining sales and sluggish transformation, can this "super subsidy" ease Dongfeng Motor Group’s transformation anxiety?

　　Dongfeng Motor’s daily limit? It’s really an oolong

　　On March 7, A shares of Dongfeng Motor rose by the limit, with a market value of 13.50 billion yuan per share at 6.8 yuan. However, class A shares of Dongfeng Motor refers to Dongfeng Motor Group.

　　Dongfeng Motor’s board secretary told the media on the 7th that the car purchase subsidy in Hubei Province does not involve the company’s products. "The increase in the limit may be because there is a car purchase subsidy in Hubei recently, which will stimulate consumers to buy cars, but the object of this subsidy does not involve our company’s products. We are making commercial vehicles, and the subsidy is for passenger cars."

　　Times Finance called the customer hotline of Dongfeng Motor’s joint stock company and got a similar answer. "We are Dongfeng Motor Co., Ltd., and we mainly do commercial vehicles and light trucks. Regarding the subsidies for passenger cars in Wuhan and other places, it is recommended to consult the dealer for details."

　　According to public information, the full name of Dongfeng Motor listed on Class A shares is Dongfeng Motor Joint Stock Company, which is a subsidiary of Dongfeng Motor Group Joint Stock Company. The company’s January production and sales announcement shows that the models produced and sold are all commercial vehicles, namely light trucks, passenger cars and bus incomplete vehicles. In January 2023, the company produced a total of 9,511 vehicles, a year-on-year decrease of 50.58%, and sold 5,468 vehicles, a year-on-year decrease of 68.17%.

　　Dongfeng Motor Group is listed on the Hong Kong stock market, the stock name is Dongfeng Group (00489.HK), through Dongfeng Motor Co., Ltd., Dongfeng Honda Automobile Co., Ltd., Shenlong Automobile Co., Ltd. and other subsidiaries for automobile sales and after-sales services, both commercial vehicles and passenger cars. The announcement shows that in January 2023, Dongfeng Group produced 103,466 passenger cars and sold 92,826 passenger cars.

　　On the same day that A-share Dongfeng Motor rose by the limit, the performance of Hong Kong stock Dongfeng Group shares was not good, falling slightly by 0.47% to close at HK $4.28/share, with a total market value of 36.76 billion HK dollars.

　　Shenlong Automobile has a difficult transformation

　　Just a few days before this "epic promotion", on March 3, DONGFENG MOTOR CORPORATION announced that Zhu Yanfeng, the chairperson and party secretary of the group, will officially step down. Zhu Yanfeng has been in charge of Dongfeng Motor Group for about eight years.

　　Mr. Zhu, 62, was born in March 1961 and became FAW’s chairperson at the age of 38, according to public records. He became the youngest head of the four state-owned automakers, known in the industry as the "Young Marshal".

　　Zhu Yanfeng began to take the helm of Dongfeng Automobile Group in 2015. In 2016, Dongfeng Automobile Group’s sales reached a record high of 4.2767 million vehicles, and then declined all the way. By 2022, there were only 2.4607 million vehicles left, a decrease of 42.46% compared with the peak. Since 2018, Dongfeng has suffered many setbacks. The sales of Shenlong Automobile have declined, the sales of its own brand cars have not performed well, and the withdrawal of Dongfeng Renault from the market has followed.

　　In 2021, Dongfeng Motor Group released the "Dongfeng Rise" plan, which was seen as a comprehensive transformation of Dongfeng towards electrification and intelligence. Zhu Yanfeng set a goal: "By 2025, Dongfeng Motor’s sales of commercial vehicles, autonomous passenger vehicles and new energy vehicles will reach 1 million respectively, and Dongfeng’s independent brand scale will enter the top three in the industry."

　　In 2018, Dongfeng Motor established the Lantu brand to compete with a group of new car-making forces. In 2021, Lantu operated independently. In November 2022, Lantu completed a round of financing of nearly 5 billion yuan, with a valuation of nearly 30 billion yuan. However, the sales volume is hardly optimistic. In 2022, the Lantu brand sold 19,409 vehicles, with an average of less than 2,000 vehicles per month, which was far behind the ideals, NIO, and Dengshi of the same level.

　　Zhu Yanfeng once said that in 2022, Dongfeng will accelerate the construction of luxury, high-end, mainstream, and entry-level brand development patterns. After the Lantu brand, the luxury electric off-road brand Warrior came into being. But Lantu has not improved, and the market performance of Warrior has yet to be checked.

　　"Young Marshal" is about to retreat, but Dongfeng’s predicament still exists. The joint ventures that helped Dongfeng sell well have all shown a downward trend, and the performance of Shenlong Automobile in recent years has become the epitome of Dongfeng Group’s transformation difficulties.

　　Recently, a source in Wuhan told Times Finance that "the local factory of Dongfeng Citroen has stopped production, and Dongfeng Honda has remained normal." Times Finance asked Shenlong Automobile for confirmation and has not received a reply as of press time.

　　Shenlong Automobile had four production bases in China, of which the first, second and third factories are located in Wuhan, and the four factories established in 2015 are located in Chengdu. The planned annual production capacity of the four factories at that time was 300,000, 150,000, 300,000 and 360,000, with a total planned annual production capacity of 1.11 million vehicles.

　　These factories were prepared for the sales of Shenlong cars that once exceeded 700,000, but in the second year of the construction of the four factories, the sales of Shenlong cars fell below 600,000 cars, and then went down all the way. In 2020, the sales of Shenlong cars fell to the bottom and only 50,000 cars were left.

　　In order to reduce costs and increase efficiency, Shenlong Automobile has carried out a series of production capacity "slimming". In July 2019, Shenlong launched the F99 project – by optimizing the production capacity layout, the production capacity of the first and second plants in Wuhan will be concentrated in the three plants. According to the annual reports of Shenlong Automobile in 2020 and 2021, the production capacity of Shenlong Automobile is 360,000.

　　After a series of adjustments, the sales volume of Shenlong Automobile increased to 127,000 in 2022, but the capacity utilization rate of the factory is only one-third, which needs to be continued to improve.

　　Another media report said that Shenlong Automobile transferred the original second factory to Dongfeng Honda, which converted the factory into a new factory specializing in the production of pure electric vehicles. Wuhan Economic Development Zone issued a document on March 7, saying, "Dongfeng Honda New Energy Factory Stamping, Welding, Painting, Final Assembly and other major workshops are entering the field one after another for equipment and installation. After completion early next year, Dongfeng Honda will build a million vehicle production and sales system."

　　When Dongfeng Honda, a Japanese joint venture, accelerated its electrification process, the transformation of Shenlong Automobile seemed a little slow. As early as the beginning of May 2019, Shenlong Automobile has obtained access to new energy vehicle manufacturers and PHEV model production access, but currently Shenlong Automobile does not have a competitive pure electric product. Shenlong Automobile has also kept the sales of its Dongfeng Fukang ES500, Dongfeng Fukang ES600, e Elysee, Dongfeng Peugeot e2008 and other new energy models secret.

　　At the Shenlong Automobile Cultural Festival held in February 2023, Chen Bin, general manager of Shenlong Automobile, introduced the future product transformation plan: "In the first half of next year, Shenlong Automobile’s first smart electric SUV for C-end customers will be launched; in the next five years, Shenlong Automobile will intensively launch 9 new models and a variety of modified models, 8 of which are new energy models."

　　Shenlong Automobile has finally begun to "swing the tail of Shenlong", but with 8 new energy models in 5 years, such a transformation is difficult to say quickly. As a comparison, the data of the Passenger Association shows that the penetration rate of domestic new energy vehicles has reached 25.7% in 2022, an increase of 8.7% year-on-year. Can the belated Shenlong Automobile still compete for a place?

　　Boosting sales with subsidies?

　　A change in senior management personnel at a time when the most urgent need to stabilize military morale is not good news for Dongfeng Motor Group, which is still in the downward channel. In the context of promoting consumption in various places, promoting sales through subsidies is a win-win choice for Wuhan and Dongfeng Motor.

　　On February 5, the Wuhan Municipal People’s Government issued the "Policies and Measures to Stimulate the Vitality of Market Entities and Promote High-quality Economic Development", proposing to seize the opportunity to postpone the special project to promote automobile consumption in the province, and support the joint automobile production enterprises and sales enterprises in Wuhan Economic Development Zone and Jiangxia District to carry out car purchase subsidy activities. The activity time will continue until March 31, 2023.

　　"This promotion is an activity led by the Wuhan Economic Development Zone, because Dongfeng Motor Group is headquartered in the Economic Development Zone, so it is done in cooperation with car companies."

　　On March 6, the Wuhan Economic Development Zone held a symposium on stabilizing large-scale consumption. Data show that a total of 56 models from seven brands participated in the subsidy this time. Since March 1, Dongfeng Honda’s 25 special stores in Hubei Province have reached a total of 1,469 orders in five days, with an average of 294 vehicles per day, an increase of 359% over February. The average daily order volume of Shenlong Automobile increased by 984%, and the sales volume increased significantly.

　　At the meeting, Liu Ziqing, secretary of the Wuhan Economic Development Zone Working Committee, said: "Relevant departments and car companies should pressure themselves, continue to work hard, set targets and tasks for the whole year, pay close attention to the scheduling of automobile production and sales, and strive to maintain and continuously strengthen the recovery trend. We must carefully organize and carry out a series of online and offline automobile promotions such as automobile exhibitions and sales, automobile entry into enterprises, government agencies, and automobiles going to the countryside. We must do a good job in creating an atmosphere, tell a good brand story, and become a hot automobile consumer market."

　　A Wuhan 4S store sales told Times Finance that this promotion is different from car companies making profits. It is a government and enterprise subsidy in Hubei Province. Consumers must purchase cars internally in Hubei Province and have a Hubei license plate to enjoy. In other words, this discount may be regarded as a "bailout" by local governments for local enterprises.

　　Previously, similar policies have been introduced in many places to promote automobile consumption. According to public reports, in 2022, Shanghai Jiading District launched a subsidy policy. Users who buy products from local car companies such as SAIC, Volvo, and NIO can enjoy subsidies of 10,000 yuan or 20,000 yuan according to the price of the products. Jilin Province has also introduced a similar policy to promote the development of local car companies. The subsidy scope covers all self-owned and joint venture brand passenger cars and light trucks under China FAW. The total subsidy amount reaches 150 million yuan, and the bicycle subsidy amount can reach 37,000 yuan.

　　Can’t you enjoy the promotion if you don’t go to Hubei? Times Finance learned from many 4S stores in Guangzhou that many mainstream brands in the market have recently launched preferential policies. FAW-Volkswagen launched any brand replacement tour and tour, and can enjoy 16,000 yuan replacement support, and regular customers can enjoy an additional 4,000-8,000 yuan; GAC Toyota launched a landing price of 308,800 yuan for Highlander models, and then enjoyed 5,000 yuan during the pre-sale period. Car purchase gift; GAC Honda launched a replacement subsidy that can enjoy 4,000-6,000 yuan.

　　In the face of fierce market competition, many models without official price cuts also have discounts. Extreme Fox α coefficient T, α coefficient S all end point discounts 40,000 – 50,000 yuan, consumers can also choose less 10,000 cash discounts in exchange for a 5-year car purchase package.

　　There are also some car companies that choose to reduce prices by changing models, such as zero-run cars. On March 1, zero-run cars were all new 2023 models, and all three main models were reduced in price. C01 decreased by 34,000 – 50,200 yuan, C11 decreased by 16,000 – 30,000 yuan, T03 (except 200km new version) decreased by 9,600 – 12,600 yuan.

　　This is also the largest price reduction since the establishment of Zero Run Car. In the words of Zero Run Car President Zhu Jiangming: "With the configuration experience of the past 300,000 – 400,000, redefine the value standard of 150,000 – 200,000 meta-level cars."

　　Regarding the recent trend of price cuts in the car market, many netizens joked, "There is no car that cannot be sold, only the price that cannot be sold." In front of orders, how many car companies will choose to exchange price for quantity, and the smoke of the price war in the car market in 2023 may be even more diffuse.

　　Introduction: When the car is not just a means of transportation, but a symbol of life attitude, the launch of each model contains a vision and exploration of the future. It is such a flagship work that carries the dream and technology precipitation of the Xingtu brand. It is not only a big seven-seat SUV, but also the persistent pursuit and practice of the technology flagship of the Xingtu brand. On August 5, 2024, the Xingtu Lanyue 2025 model was launched, with 4 versions of models, and the official guide price was 193,900-233,900 yuan. Let us walk into this flagship model that integrates luxury and technology and explore its charm.

　　The Inheritance and Development of Technological Flagship

　　Since its debut in 2021, Xingtu Lanyue has taken "technology flagships" as its core concept and is committed to leading the development of the industry through technological innovation. The new launch of the 2025 Lanyue is not only the Xingtu brand’s adherence to this concept, but also the pursuit of higher technical standards. The new car has further enhanced the sense of luxury and technical content on the basis of the original, especially in intelligent interconnection and driving assistance, demonstrating the strength of Xingtu as a technology-driven brand.

　　The 2025 model adopts a more atmospheric international version of the horizontal grille in design, with a new sky blue body color scheme to create a more noble visual effect. In terms of interior, the newly added Muguang orange Nappa leather material is combined with personalized quilting technology to bring users a more elegant and luxurious riding experience. In addition, the ergonomic seat design inside the vehicle, the queen’s co-pilot and the exclusive main driver and other functions further enhance the driving comfort.

　　In terms of intelligent configuration, the 2025 Lanyue is equipped with a Qualcomm Snapdragon 8155 chip, which supports the Lion5.0 Lion Smart Cloud system, and realizes a number of practical functions such as intelligent voice interaction in the four-tone zone and smart home interconnection. In terms of driver assistance systems, the new car is equipped with a variety of advanced driver assistance technologies, including iACC intelligent adaptive cruise, FCW forward collision warning, AEB automatic emergency braking, etc., to further enhance driving safety.

　　The 2025 Xingtu Lanyue series comes standard with a 2.0T + 8AT power combination, of which the 2.0TGDI engine has won the title of "China Heart" Top Ten Engines, and is matched with Aisin’s latest 8AT gearbox to provide a smooth and strong power output. In addition, the addition of master-level chassis adjustment and BorgWarner’s sixth-generation intelligent four-wheel drive system makes the vehicle reach a higher level in terms of handling and stability.

　　Xingtu’s safety performance has always been one of its core competencies. The new car received a five-star rating in the C-NCAP test and performed well in several safety tests. For example, the new car achieved a near-perfect score in the 25% offset crash test, fully demonstrating Xingtu’s deep knowledge in the field of passive safety. In addition, active safety features such as automatic emergency braking and blind spot monitoring have also greatly improved the driver’s sense of security.

　　In order to better attract consumers, Xingtu has launched a wealth of car purchase discounts and service guarantees.Including a replacement subsidy of 30,000 yuan, a trade-in subsidy of 50,000 yuan, and preferential policies such as up the ante of 15,000 yuan, it also provides vehicle lifetime quality assurance, basic traffic lifetime free, lifetime free road assistance and other car rights.

　

　　Conclusion: The successful listing of Xingtu Lanyue 2025 model not only marks another leap for the Xingtu brand on the road of technical flagships, but also brings new vitality and possibility to the Chinese automobile market. As a seven-seat flagship SUV that combines luxury and technology, the 2025 Xingtu Lanyue model will undoubtedly occupy a favorable position in the market segment and is expected to become the first choice for more consumers. We look forward to Xingtu continuing to lead the technological trend in the future, contributing to the development of China’s automobile industry, and also providing consumers with more surprises and touches.

In [Easy Car Dongguan Local Auto Market Discount Promotion Channel], we have sorted out the ongoing
Promotions. As a much-talked-about model, the Peugeot 408 is currently offering amazing discounts. The highest discount can even reach 23,000. The minimum starting price is only 86,700. You can get a larger discount by clicking the "Inquire" button in the quotation form. If you are looking for a practical and affordable model, you may wish to find out about the Peugeot 408’s discounts.

First of all, from the appearance point of view, the front face of the Peugeot 408 adopts a very fashionable and sporty design, using a three-frame air intake grille, which is very sporty. With the headlights, the shape is very stylish and simple. The car is equipped with LED daytime running lights, headlights height adjustment, automatic opening and closing, delayed closing, etc. To the side, the body size of the car is 4750MM*1820MM*1488MM, the car adopts soft lines, the side circumference looks very elegant, with large-sized thick-walled tires, the overall visual effect is very domineering. Looking back, the rear looks very stable, the taillights look very young, and the unique exhaust pipe makes the overall layout impressive.

Sitting in the car, the interior design of the Peugeot 408 takes a simple route, highlighting the layered effect. The steering wheel shape of the car is eye-catching, and it is made of genuine leather, making everything look very deep and elegant. From the central control point of view, the car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and looks quite fashionable. The dashboard and seat are also eye-catching. The dashboard design is remarkable and looks very capable. The car adopts leather/imitation leather mixed and matched seats, and is equipped with functions such as electric adjustment of the auxiliary seat, electric adjustment of the seat, and seat ratio reclining. It is basically enough for daily use.

The Peugeot 408 is matched with an automatic manual (AT) gearbox, with a maximum power of 127KW and a maximum torque of 255N.m, resulting in good power performance.

The Peugeot 408 is a very good model, both in terms of overall space performance and power performance. The exterior design is even more eye-catching, full of fashion and sporty atmosphere. If you are looking for a car that is both practical and good-looking, then the Peugeot 408 is definitely worth a look!

　　If the hottest models in August are still new cars, then the most eye-catching new cars are these. Although these models have different prices, they have their own highlights, and I want to drive them all home. It is worth noting that joint venture brands, independent brands and independent joint venture brands, although they have launched models that suit their own brand style, cross-competition is still fierce.

　　Self-owned brands pursue cost performance

　　A new generation of Song three arrows

　　To be honest, I didn’t expect BYD to invite so many foreigners to operate the new generation of Song, and Song also showed a different feeling from the previous BYD. The new generation of Song (fuel) is priced at 79,800 yuan to 119,800 yuan; the new generation of Song DM is priced at 176,900 yuan to 206,900 yuan after comprehensive subsidies; the new generation of Song EV 500 is priced at 189,900 yuan to 219,900 yuan after comprehensive subsidies.

　　In terms of appearance, the "Dragon Face" design language created by the Iger team has been better interpreted in the new generation Song. In terms of power, the new generation Song covers fuel, dual-mode, and pure electric power. The new generation Song DM adopts the third-generation DM technology, equipped with a new BSG motor, optimizes the engine and rear drive assembly, and comprehensively improves the power, economy, smoothness, and NVH of the whole vehicle. The new generation Song EV500 relies on the core technology of Sandian to achieve the strongest 500-kilometer long battery life in the same class.

　　Independent joint venture Do independent things with joint venture technology

　　Dongfeng Qichen T60 follows the trend

　　On September 6th, Dongfeng Qichen T60 was officially unveiled, and it will start pre-sale nationwide from now on. The pre-sale price is 90,000~ 120,000 yuan. Dongfeng Qichen T60 is positioned as a high-quality intelligent SUV, focusing on the needs of the new generation of intelligent live people. It is worth mentioning that Dongfeng Qichen T60 is an SUV that realizes mutual control between cars and families, integrating cars and life scenes.

　　In addition, the Dongfeng Qichen T60 has a "Star Airlines" technology cockpit, which brings a more fashionable and personalized experience. The oversized panoramic sunroof is equipped to provide a wider view to enjoy. The wheelbase of the Dongfeng Qichen T60 reaches 2640mm, and the body size is 4412 × 1820 × 1679mm, bringing leapfrog space enjoyment.

　　Joint venture brands illustrate the power of a brand

　　Dongfeng Peugeot’s new 408 focuses on new concepts

　　Dongfeng Peugeot "Innovation · New Life Sedan" – The new Dongfeng Peugeot 408 is officially launched. The new Dongfeng Peugeot 408 offers two power options of 230THP and 350THP, and a total of 6 models are launched. The new Dongfeng Peugeot 408 is equipped with 230THP PureTech and 350THP PureTech turbocharged direct injection engines. The 230THP PureTech engine has 52 innovative patents, realizes the surging power of 100kW/5500rpm and 230N · m/1750-3500rpm, and achieves excellent fuel economy of 4.9L/100km. It has won the "International Engine of the Year" award for four consecutive years; the 350THP PureTech turbocharged direct injection engine has won the "International Engine of the Year" award for eight consecutive years. It has a strong power output of 123kW/6000rpm and 245N · m/1400-4000rpm, and can achieve ultra-low fuel consumption of 5.9L/100km. With the standard engine intelligent start-stop technology (STT) of the whole system, the driving comfort of the vehicle has been further improved. (Reporter, Xie Kuan)

Welcome to Autohome Jingzhou special promotion channel to bring you the latest car news. Now, the high-profile model is enthusiastically launching a special promotion, aiming to bring real benefits to consumers in Jingzhou area. Surprisingly, this high-end model is currently offering a cash discount of up to 30,000 yuan, which means that the minimum starting price has been reduced to a very competitive 199,800 yuan. If you are interested in Hongqi EH7, you must not miss this once-in-a-lifetime price reduction opportunity. Click "Check the car price" in the quotation form to let us explore more discount possibilities together to help you easily own the car you love.

The Hongqi EH7 outlines its noble temperament with elegant side lines. In terms of body size, it has a body length of 4980mm, a width of 1915mm and a height of 1490mm, showing a solemn and dynamic body ratio. The wheelbase is up to 3000mm, making the interior space more spacious and comfortable. In terms of wheel configuration, the front and rear tires are 245/50 R18, and the width and specification of the tires not only ensure driving stability, but also highlight the refinement of its design details. These specifications together shape the elegant and technological side image of the EH7.

In terms of interior design, Hongqi EH7 adheres to the brand’s consistent luxury and refinement, showing a unique oriental charm and modern technology integration. The spacious interior space uses high-quality imitation leather and leather/flip material mixed seats to provide excellent comfort. Drivers can experience a 4-way manual up and down + front and rear adjustment multi-function steering wheel to ensure precise control. The 15.5-inch central control screen shows the sense of technology, integrates multimedia system, navigation, phone and air conditioning control, supports automatic speech recognition, and is convenient to operate. USB and Type-C interfaces are reasonably distributed, with two in the front and rear rows, and equipped with wireless charging function of the front mobile phone, providing passengers with an intelligent and convenient experience. The seat configuration is rich, the main and passenger seats support multi-directional adjustment, such as front and rear, backrest, height and waist support, equipped with heating, ventilation and headrest speakers (driver’s seat only), highlighting the high priority of the Red Flag EH7 for passenger needs. In addition, the driver’s seat is also equipped with a power seat memory function, while the rear seat supports proportional reclining, providing passengers with flexible space utilization.

The engine on the Hongqi EH7 is characterized by its powerful power output, with a maximum power of 253 kW and a maximum torque of 450 Nm, which allows the vehicle to demonstrate excellent performance during acceleration and driving. This power configuration ensures that the driver can enjoy a smooth and powerful driving experience in all road conditions.

Finally, after driving the new Hongqi EH7, the Autohome owner was impressed by its unique exterior design and high-end interior configuration. He mentioned: "Intelligent technologies such as 360-degree panoramic images and automatic parking have given me deeper trust in this new energy car. Especially the spacious comfort and user-friendly design of the interior, such as the panoramic sunroof, the hall-level sound system and the ambient lights that can be changed according to the scene, make me very satisfied." He believes that the Hongqi EH7 will not only meet his needs for vehicle performance, but also become a good partner in his life. After comprehensive consideration, he decided to take this Hongqi EH7 home and start his new life of new energy travel.

　　A few days ago, the British luxury car manufacturer Jaguar Land Rover announced the third quarter of the 2019/20 fiscal year (October-December 2019) financial report, following the second quarter financial report, Jaguar Land Rover once again achieved revenue and profit growth.

　　According to the financial report data, Jaguar Land Rover’s operating income in the fiscal quarter increased by 2.8% year-on-year, reaching 6.40 billion pounds, and the pre-tax profit margin was 3.3%. It is expected to achieve a 3% profit forecast for the full fiscal year. Among them, the Chinese market continued to make efforts. In the third fiscal quarter, the sales volume in the Chinese market increased by 24.3% year-on-year, and the profitability of dealers continued to improve. At the same time, since July, Jaguar Land Rover’s sales in China have achieved double-digit year-on-year growth for six consecutive months. From the perspective of product performance, the new generation of Land Rover Range Rover Evoque is very popular in the global market. Sales increased by 30%, and the Land Rover

　　Achieve the goal of reducing costs and increasing efficiency in advance, aiming at the future market

　　In the quarter, Jaguar Land Rover achieved pre-tax earnings of ￡318 million, EBIT (earnings before interest and tax) of 3.3%, EBITDA (earnings before interest, tax, depreciation and amortisation) of 10.8%, cash flow was a net outflow of ￡144 million, an improvement of ￡217 million on the same period last year, and sufficient cash flow, including ￡3.90 billion in cash and ￡1.90 billion in undrawn credit lines, totaling ￡5.80 billion.

　　By the end of the quarter, Jaguar Land Rover’s Project Charge had achieved its full-year operating performance improvement target of ￡2.90 billion ahead of schedule. Further to this, Jaguar Land Rover announced the launch of an enhanced Project Charge +, adding an additional ￡1.10 billion of operating performance improvement plans, with the aim of achieving the overall target of ￡4 billion by the end of the fiscal year (end of March this year).

　　"In the luxury car market, Jaguar Land Rover took the lead in making decisions to reduce costs and increase efficiency, facing market challenges head-on. The effective implementation of the cost reduction and efficiency increase actions has contributed to the further improvement of global performance." Regarding the results of the cost reduction and efficiency improvement plan in this quarter’s earnings report, Prof. Sir Ralf Speth, Jaguar Land Rover’s global CEO, said: "Thanks to the continuous business operation changes, Jaguar Land Rover continues to achieve double growth in revenue and profitability. Although the automotive market as a whole still faces many challenges, our excellent performance in the Chinese market and the excellent performance of the new generation of Land Rover Range Rover Evoque give us full confidence. At the same time, our improving financial position and the achievements of our cost reduction and efficiency actions will be a solid guarantee for JLR to bring even more exciting products and technologies to the market. "

　　In the face of the turbulent car market, reducing costs and increasing efficiency is just a phased strategy for Jaguar Land Rover to maintain steady progress, and in order to achieve more long-term growth, formulating long-term and market-expected strategic actions in terms of vehicle electrification and intelligence has become Jaguar Land Rover’s "highlight", and product transformation in response to trends such as electrification and intelligence is underway.

　　Jaguar Land Rover’s innovative Product Design Engineering Centre, the UK’s largest automotive design and development facility, has been inaugurated in Gaydon, Warwickshire. The centre is an important part of Jaguar Road’s corporate vision to achieve "Destination Zero". "We will continue to maintain a strong product offensive, strengthen our exploration and development in the field of vehicle electrification, and strive to create a future development vision of’zero emissions, zero accidents and zero congestion ‘," said Prof. Sir Ralf Speth, Jaguar Land Rover’s global CEO.

　　From 2020, all new models of Jaguar Land Rover will be available in electric models, including pure electric, plug-in hybrid and mild hybrid models. Jaguar Land Rover currently has a variety of models such as the pure electric luxury SUV Jaguar I-PACE, the Range Rover Sport PHEV (plug-in hybrid) model, and the all-new Range Rover Evoque with 48V light hybrid system. Jaguar’s flagship model XJ Next Generation will also launch a new pure electric version.

　　In terms of intelligence, Jaguar Land Rover is working with the UK Autodrive Alliance in the UK to develop the next generation of autonomous driving technology. At present, the Range Rover autonomous vehicle has completed a number of tests such as automatic identification lights, handling dangerous road conditions, and automatic parking. At the same time, China is also an important part of the global research and development of Jaguar Land Rover’s autonomous driving technology. Jaguar Land Rover has a special team to study the implementation of autonomous driving suitable for China to ensure the practicality and reliability of the technology.

　　Sales in China have been growing at double digits for six consecutive months

　　In early 2019, in the face of a challenging market and many uncertainties brought about by global geopolitics, Jaguar Land Rover took the lead in proposing "never to pay the price of blood in exchange for a single volume growth", setting the core goal for the development of the Chinese market throughout the year. Despite the continued cold winter in the domestic auto market, Jaguar Land Rover was still able to buck the trend and return to the growth channel. Since July, the dealer network has achieved an average profit, and sales in China have also achieved double-digit year-on-year growth for six consecutive months, of which December increased by 26.3% year-on-year.

　　China is the most important single market for Jaguar Land Rover in the world. Since the beginning of this year, Jaguar Land Rover has taken the lead in proposing a three-step strategy of "stabilizing the situation, restoring confidence, and gradually improving" in China, with the aim of improving the profitability of dealers as the general direction for the whole year. By strengthening branding and improving product capabilities, transparent management and open source, it will actively deal with the adverse impact of the overall market environment.

　　In 2019, Jaguar Land Rover has always regarded improving the profitability of dealers and ensuring their healthy operations as the first goal. First, it does not blindly pursue sales targets and promotes dealers to take the initiative to improve the quality of development; secondly, it optimizes some business policies and processes more simplified, focused and transparent, and increases the convenience and transparency of information inquiry, so that dealers can understand the manufacturer’s product sales strategy more timely and accurately; finally, it helps dealers make various advanced predictions, maximize the use of policies, and ensure that dealers get rebates. At the end of 2018, Jaguar Land Rover’s inventory depth was 2.2, and by the end of 2019, it had dropped to a healthy level of 1.5, which laid a solid foundation for Jaguar Land Rover to achieve double growth in revenue and profit in the second and third fiscal quarters of the world.

　　While working with dealer partners to actively build system strength, restore confidence, and achieve growth, Jaguar Land Rover maintains its investment in branding and product improvement. The new generation of Range Rover Evoque and the new Jaguar XEL are well-deserved blockbuster products of Jaguar Land Rover in 2019. At the Jaguar Land Rover Product Day event held for the first time in September, the "Jaguar Track Year" representative model Jaguar F-PACE flag version, the new Range Rover Sport that has attracted much attention from consumers, and the new models of Jaguar Land Rover’s luxury high-performance sub-brand SV were also presented to the public. At the same time, the Jaguar Track Year and Land Rover All-Terrain Year activities throughout the year have penetrated Chinese consumers with hundreds of regional experience activities, further solidifying the influence foundation of the British dual brands.

　　"Double growth" reflects Jaguar Land Rover’s response to market cyclical challenges, through product layout to dealer improvement, and then system innovation to enable the brand to win in the complex car market environment, and then achieve the goal of long-term growth. The hot sales of the new generation of Land Rover Range Rover Evoque and Land Rover Range Rover Sport also point out the direction for Jaguar Land Rover to seize the opportunity of the formation of the endogenous order in the market and achieve long-term growth of the enterprise, that is, to continuously strengthen the product matrix.

　　The new generation of Land Rover Defender, which debuted at the Frankfurt Motor Show in September last year, sets the benchmark in the global market with a new appearance, unchanged tough guy temperament, technology that embraces intelligent digitalization in the 21st century, and rich personalized configurations. Once the new generation of Land Rover Defender was unveiled, it has attracted high attention from consumers around the world, especially the loyal fans of Land Rover Defender; the new car is expected to be delivered to the first customers around the world this spring. The new Jaguar F-TYPE, a two-seat sports sedan with integrated Jaguar design DNA, was released in December last year as an important part of Jaguar Land Rover’s product matrix, and has also won a good response in the market. The pure electric Jaguar I-PACE won the 2019 European "Golden Steering Award for Best Mid-Size SUV" in November last year.

　　A decade is a node, but also a new beginning

　　2020 is the tenth year of Jaguar Land Rover’s entry into China, and it is also the beginning of a new chapter in Jaguar Land Rover’s development in China. Therefore, the "stabilizing and upward" in 2019 is more strategic for Jaguar Land Rover’s development in China. In 2020, Jaguar Land Rover will continue to deepen changes and strive to achieve greater success in the new market competition. Looking at the development of the next decade, Jaguar Land Rover not only regards China as the most important single market in the world, but also strives to build China into a strategic core base for global development in the future, covering innovative R & D, production, sales and procurement.

　　In this regard, Mr. Pan Qing, Global Director of Jaguar Land Rover and President of Jaguar Land Rover China, said: "The continuous building of system strength in China has brought more confidence and energy to Jaguar Land Rover’s upward development. The turn of 2019 and 2020 not only ends the first decade of Jaguar Land Rover’s development in China, but also opens a new starting point for another new decade. We must strive to achieve the same resonance between the energy of the Chinese market and Jaguar Land Rover’s global layout."

　　In the past few years, China has become the world’s largest auto market, and also has the world’s largest luxury car consumers. Every year, more than a quarter of the world’s luxury cars are bought by Chinese consumers. In the cold winter of the car market in 2019, luxury brands still maintained stable sales in China, and Jaguar Land Rover firmly believes that there is still a lot of potential in China’s luxury car market. Jaguar Land Rover has been deeply studying Chinese consumers’ demand for luxury models throughout the global R & D process. For example, the localization of products is not a simple model lengthening. Jaguar Land Rover attaches great importance to the high requirements of Chinese consumers for the air quality in the car. In the selection of seat materials, it has carefully selected materials that are helpful to the air quality in the car, and worked hard on the details.

　　For the new year, Jaguar Land Rover in China will focus on quality improvement, system consolidation, cost optimization, product innovation and other new measures. First, not only the improvement of product quality, Jaguar Land Rover will continue the positive development trend of its sales system in 2019, improve sales quality, and work together in both quality and quantity; secondly, continue to improve and stabilize system capabilities, including system improvement, new management concepts, and personnel screening and training. At the same time, on the basis of the global Project Charge & Accelerate, promote the integration and optimization of resources in China. Finally, in the process of continuous product innovation and localization, Jaguar Land Rover will continue to optimize product characteristics around the Chinese market, including integrating Chinese customers’ preferences for luxury products into the R & D process, and cooperating with local technology innovation enterprises to continuously update products, making products more dynamic, so as to adapt to the Chinese market.

　　

　　　[Disclaimer] This article only represents the views of the cooperative contributors, and does not represent the position of Hexun.com. Investors operate accordingly, and please bear the risk.

[Autohome Hefei Discount Promotion Channel] Good news, the much-watched luxury sedan is running a full-scale promotion in Hefei. It is understood that consumers who buy Jaguar XFL can currently enjoy a cash discount of up to 176,900 yuan, and the minimum starting price has been reduced to 257,000 yuan. This offer undoubtedly provides car buyers with a very attractive car purchase opportunity. If you are interested in Jaguar XFL, be sure to click "Chatti Car Price" in the quotation form to seize this rare cost-saving opportunity to realize your luxury car dream.

The Jaguar XFL shows British luxury with its exquisite exterior design. The front face adopts the iconic leopard print air intake grille of the Jaguar family, and the streamlined body lines show an elegant and dynamic temperament. The overall style is atmospheric without losing the modern sense, the body proportions are coordinated, and the details are full of luxury and quality. Whether it is galloping on city streets or highways, the XFL can attract the attention of everyone.

The Jaguar XFL attracts the eye with its elegant body proportions and refined side design. The body size is 5102mm x 1890mm x 1456mm, and the wheelbase reaches 3100mm, giving it a spacious and comfortable interior. The front and rear wheels are 1605mm and 1609mm respectively, ensuring driving stability. The unique 255/35 R20 tire specification and rim design not only enhance the driving performance, but also add a sporty feel to the overall shape. Every detail shows the luxury and power of the XFL.

The interior design of the Jaguar XFL is full of luxury and refinement, blending classic British style with modern technology. The steering wheel is made of high-grade leather, which not only provides a comfortable grip, but also is equipped with electric up and down + front and rear adjustment functions to ensure that the driver has the best operating space. The center console is equipped with an 11.4-inch large-size touch screen, which has a clear display effect, supports automatic speech recognition control system, and can easily and quickly control multimedia, navigation and phone functions.

In terms of seats, the Jaguar XFL has selected exquisite leather materials to provide a luxurious ride experience. The front seats not only support 4-way adjustment, including front and rear, backrest, high and low and waist support, but also heating, ventilation and massage functions to ensure the comfort of long-distance driving. The driver and passenger seats are also equipped with electric seat memory function, which can be automatically adjusted according to personal habits. The second row of seats also has waist adjustment to provide passengers with personalized care. In addition, the car is also equipped with USB, Type-C interface, and mobile phone wireless charging function to meet the needs of modern life for convenient electronic devices.

The Jaguar XFL is powered by a powerful 2.0T engine with a maximum power of 221 kW and torque of 400 Nm, capable of pumping out 300 horsepower. This engine is perfectly matched with an 8-speed automatic transmission, providing the driver with a smooth and responsive driving experience.

Overall, the Jaguar XFL has won over Autohome owners with its unique design and excellent price/performance ratio. He emphasizes the high value of the vehicle and the excellent configuration in the same class, and believes that this is a very cost-effective model. For consumers who pursue quality and the appearance they like, the XFL is undoubtedly a trustworthy choice, and they are not afraid of the influence of online opinions and stick to their preferences. So, if you are also attracted by its charm, then act decisively and turn this heart into ownership!

Author: Talking Loud, Source: One Author Column

At the moment of the prevalence of mobile Internet in our country, customers’ consumption habits, living habits, information acquisition paths and other behavioral patterns have undergone tremendous changes. If the entire transaction can be completed with a "click of a finger", who would be willing to come to the door, to the store, to queue up, time-consuming and laborious?

Therefore, the bank anxiously found that although offline transactions were either actively or passively moved to the online, online products such as self-operated APPs and official accounts did not undertake much proportion, but instead flowed out to the "online supermarket" built by the leading Internet platform, and could only reach customers indirectly through the online supermarket.Banks urgently need to drain from the public domain and expand their own private domain traffic.

Insurance companies are equally anxiousThe operating pressure of a single type of insurance, unfavorable expansion of new types of insurance, and re-reflection of the agent model, and the rise of online insurance sellers, under internal and external troubles, there is an urgent need to open up the sales situation through new online business development methods. However, the entry of online traffic into the stock competitive market has led to extremely high prices, and traditional insurance companies lack Internet operation thinking and do not know where to start.

There are many ways to obtain online traffic. We start with the biggest one – short video & LIVE traffic, and deeply analyze the nature and characteristics of current traffic, so as to provide solutions to the private traffic operation problems of Financial Institution Group.

Let’s start with four typical cases

1. New Oriental and Dong Yuhui

New Oriental’s transformation was very successful, but it actually violated the "taboo" of corporate transformation – the main business switched to the big competition, just like a seriously ill person regained life through a big change of blood, the transformation risk is high, and the success rate is low. However, New Oriental fully considered the continuation and re-establishment of its core competitiveness, and selected excellent lecturers to successfully transform the network live streaming host. From the perspective of live streaming host ability training, the transformation is not difficult.

Observing the new business model of New Oriental found that New Oriental does not produce goods or services itself, but essentially uses short videos and live broadcast platforms to build New Oriental’s unified sales and delivery brand. Like a first-level wholesaler with a traditional business model, its core competitiveness can only be a strong delivery ability. How to build a strong delivery ability? What is the difference between operating with Li Jiaqi and Viya?

First of all, New Oriental’s priority is to build the "New Oriental Selection" company brand, rather than a strong personal attribute brand.

However, the IP of "New Oriental Selection" is cold, and the IP of short videos and webcasts must be personal, vivid and personalized, so it is also necessary to create a personal IP. In order to reduce the series of business risk problems that may be caused by the strong binding of the company’s brand to a certain person, New Oriental has created a group of personal IPs: Dong Yuhui, yoyo, Dundun, Shi Ming… Their common characteristic – they are all lecturers of New Oriental. By creating a "iron camp + flowing soldiers" model, strengthen the company’s branding impression and image.

Secondly, New Oriental has reshaped the new fashion of live streaming. Live streaming is no longer roaring, noisy, vulgar, but also intellectual, rational, touching, humorous. It can teach English, pick up a musical instrument and sing unprofessional but heartfelt songs, and it can be a 7 * 24 hour live streaming host.

There were many live streaming hosts, so naturally there was no shortage of topics. Therefore, the square face of the Terracotta Warriors, Dong Yuhui and Yoyo’s CP, Shi Ming’s daughter-in-law… became the title of the short climax video during the live broadcast.

However, New Oriental’s delivery advantage is based on unique forms and knowledge content, and the competitive barrier is not high. With the increase of similar competitors and the aesthetic fatigue of the audience, this advantage and hot spot will always pass. How New Oriental maintains continuous competitiveness and attention is a major issue that accompanies the operation.

2, crazy little brother yang and three sheep internet company

Take a look at the business logic of "Crazy Little Brother Yang", who currently ranks first in the number of Douyin bloggers.

"Crazy Little Brother Yang" is similar to New Oriental Selection, and belongs to the same delivery platform. Different from New Oriental’s transformation and Yu Minhong’s way of increasing fans with its own hotspots and traffic, it started with family funny short videos to build fans, and later transformed into live broadcast delivery. Establish competition barriers with highly cost-effective products, forming a virtuous circle of mutual promotion of "cost-effective products" and "strong delivery capabilities". At the same time, continue to launch high-quality funny videos to maintain fan popularity and attract re-engagement for live broadcasts.

Crazy Brother Yang was also the first live streaming host to adopt a corporate system of operation, which avoided the fate of Viya and Li Jiaqi due to business tax regulations. The operating company behind it, Sanjiyang Network, also tried to launch other Internet celebrity live streaming hosts, but under the strong personal IP, the company’s attributes are not strong, and other Internet celebrity IPs are difficult to build.

Crazy Brother Yang represents the most common Internet celebrity live streaming hosting business model and development process: "self-employed" or "small teams" initially attract fans through creativity, and after finding a self-development model, they continue to stand out from the highly competitive live streaming hosting group, and then live stream monetization.

3. Gree and Dong Mingzhu’s store

Unlike the business essence of Dongfang Selection and Crazy Brother Yang, the Financial Institution Group itself produces goods or services in the hope that the self-operated platform will directly sell to customers – it can reach customers without coercion, improve the stickiness of self-operated customers, and reduce the cost of customer acquisition. Therefore, many of the tactics of the delivery platform do not apply to Financial Institution Group.

Gree and Dong Mingzhu’s store is a more successful transformation of self-operated online sales in the physical manufacturing industry. Let’s try to analyze Miss Dong’s online sales strategy.

First of all, it is also to build an IP – Dong Mingzhu’s store, and to create an online direct brand of Gree air conditioners. Why not call Gree’s store, it may be mainly to make full use of Dong Mingzhu’s personal branding impression, with its own traffic and further strengthening the interest binding between Miss Dong and Gree.

But Dong Mingzhu is over 60 years old after all, and cannot live stream as a live streaming host. In order to attract young customers and create topics, she launched her own stand-in, "secretary" Meng Yutong. Meng Yutong’s debut was in the entertainment industry. He was picked up by Dong Mingzhu for participating in a workplace show, and he joined Gree overnight to serve as Dong Mingzhu’s secretary. The main responsibility is live streaming, and it seems that he does not hold other real positions.

Dong Mingzhu worked hard to create Meng Mingzhu’s IP, and attended various meetings with him. He asked Xiao Meng to send a hot dance in semi-entertainment occasions, and increased the popularity through short video transmission. Immediately after creating the topic, "Dong Mingzhu’s secretary" and "Gree’s next generation of female successors" became the labels of Meng Yutong. However, all of Meng Yutong’s IPs are dependent, and it is difficult to form a personalized label. The impression left is that there are several hot dances at Dong Mingzhu’s request on different occasions. The label excavation is not sustainable, and it disappears in the public eye after a flash in the pan.

Dong Mingzhu’s shop is defined as an online self-operated channel, which has more practical significance for Gree or Dong Mingzhu. Miss Dong has had several serious conflicts with Gree’s old shareholders, all of which have used the power of dealers to successfully defend the barricade several times. Success is not easy, and failure is not easy. The power of the princes of dealers is too strong, which has also become the biggest obstacle to Gree’s integration into the new retail model. Dong Mingzhu’s shop has realized the replacement of self-operated dealers: in recent years, the total sales of Gree air conditioners have not changed much, but Dong Mingzhu’s store sales have increased to tens of billions, which has invisibly exploited the cakes of major agents and distribution channels.

Due to the fact that it is only self-operated, and white goods generally have the characteristics of low purchase frequency, the frequency of short videos and live broadcasts and the popularity of a single game are difficult to maintain. The sense of topic is not strong, and short videos and live broadcasts are gradually reduced to product introductions. This is also the biggest problem that is common and difficult to solve in the private streaming operation of live broadcasts by manufacturers.

4. Wang Xiaofei’s Six Stories of Ma

It also comes with its own traffic, and Wang Xiaofei’s Ma Liuji is out of the circle. Since Wang Xiaofei’s topics mostly come from failed marriages and couples tearing each other up, in order to form an isolation from business brands, Ma Liuji’s short videos and live broadcasts never mention private life, as long as Wang Xiaofei appears on the camera.

Under the current context of consumer downgrade, high-end hotels are difficult to operate. Zhang Lan, Wang Xiaofei and their son moved to offset and mass hotels, launching offline catering brand stores such as Yue’ertang and Ma Liuji.

How to attract online traffic and drive consumption? Wang Xiaofei cleverly combines premade dishes with online live streaming, making online self-operation productive. Ma Liuji’s business idea since its birth is to drive offline store operations through online sales.

In order to increase the topic and fill the live broadcast content, Wang Xiaofei started live cooking, of course making his own pre-made dishes, selling hot and sour powder, selling homemade sausages, telling entrepreneurial stories, and even recording Ma Liuji executive business meetings to advertise for offline stores.

Ma Liuji is no longer a simple Sichuan restaurant, but has successfully transformed into a "chain restaurant + food company". Through online short videos and live broadcast sales, the online sector is responsible for its own profits and losses. At the same time, develop its own fan club – private domain traffic, play the role of online product promotion and diversion, and divert the flow of offline stores. Offline stores use trendy brands and creative operations to carry the functions of deep customer interaction and product experience.

Implications for the financial industry

At present, Internet operations in the financial industry mostly cooperate with leading traffic platforms to make hard advertisements. Push, at most, carefully select the target customer group, and guide customers to click to buy through product links under more successful online scenarios and pages. The sales conversion rate of this method is extremely low, and the core test is the "stickiness" or "demand rigidity" of the financial product itself. Therefore, it is easy to understand why the conversion rate of online credit is the highest, followed by deposits and wealth management.

For insurance products with less rigid demand, this indirect first-stream cooperation is doomed to be ineffective. Public domain to private domain cannot avoid online self-operated Customer relationship of financial enterprises. Anyway, if you want to operate private domain traffic by yourself, why not take the initiative to attract public domain traffic, but passively convert traffic? Why not integrate into the traffic concentration of short videos and live broadcast methods, but instead cling to the primary gameplay of playing the remaining page product jumps on the Internet platform?

1. The core of online operation is to build IP.

IP is the battlefield of online operation and the memory point of public traffic. Its own tonality positioning sometimes determines the success or failure of the overall operation. Therefore, IP is best to bring its own traffic, at least it is easy to attract attention and fans. This answers why Gree’s online store is not called "Gree’s store", but "Dong Mingzhu’s store".

The financial industry is mostly state-owned enterprises, and it is often difficult to "surprise" on the Internet because of "integrity". A better combination is to learn from New Oriental’s approach, hype the promotion of helping farmers and inclusive benefits, and find product connections around the themes of the rejuvenation of great powers, the heavy weapons of great powers, and the rise of nations, and use fresh methods to arouse emotional resonance among users. This is a creative industry that requires a team that understands finance and is good at advertising creativity to continue to operate.

2. The conflict between IP personal attributes and brand corporate attributes is resolved

In the field of short video and live broadcast, IP has obvious personal attributes of live streaming host. This is an objective law and cannot be subverted. For Financial Institution Groups, there will be great security risks. Just like a company choosing a product endorsement star, once the company’s brand, reputation and personal words and deeds are strongly tied, it will be a long-term and unstable factor.

New Oriental’s approach is worth learning from. It adopts the method of "highlighting the company’s brand + a group of live streaming hosts", creating but not relying on personal IP, and always emphasizing the company’s IP. The specific practices include all live streaming hosts wearing the clothes of the company’s IP, requiring the live streaming host to mention the frequency of the company’s IP, and so on.

Even so, it is still impossible to completely solve the personal instability. If Dong Yuhui changes jobs to other platforms, at least in the short term, the loss of fans and attractiveness of Dongfang Selection will be inevitable.

A trend of live video broadcast may fundamentally solve this problem – virtual human. Virtual human belongs to the intellectual property and intangible assets of enterprises, and the language behavior is completely controllable, which can perfectly solve the problem of highlighting personal IP to create private domain traffic while avoiding the negative impact of personal instability. The technology has matured rapidly so that the short video output of one-way interaction can completely replace the real person. In two-way interaction, pure voice interaction has been close to the real person interaction in some characteristic scenarios, but the video animation technology is not yet mature, and it will take 3-5 years to commercialize on a large scale. At present, a number of domestic Financial Institution Groups have tested the waters to launch virtual human, and are mainly used in the field of publicity products and customer service. This trend will be further strengthened in the future.

3. Continue to create topics, maintain popularity and customer activity

The operation of IP needs to continue to maintain popularity, just like the DAU and MAU of the APP need to be maintained in the 1.0 stage of Internet marketing. The main means to maintain popularity in the field of short videos and live broadcasts are: manufacturing or tracking hot topics, emotional resonance, ultimate cost-effective goods, lady dancing, curiosity and creativity… The audience of short videos can be classified according to the interest label, and the short videos can also be divided into different types: mukbang, funny, travel, cooking, dancing, singing… People gather in groups, and you can consider launching different types of video solutions to attract different types of customers. Of course, the customer group must be a pre-selected target customer group, and the type of scene has a high degree of compatibility with the product or service.

4. The problem of low frequency of self-operated products

Domestic manufacturers’ self-operated short video or live broadcast platforms do not seem to have solved this problem to a high extent. In the insurance industry, we have browsed the live broadcast platforms of Ping An and ZhongAn, which have launched live video broadcasts. Repeated oral broadcasts without new ideas are doomed to bleak popularity and transaction volume. Direct and blunt sales just move the offline sales scene to the online, which is meaningless. Only the brand trust formed through the continuous accumulation of popularity, coupled with the natural transformation of scene-based entry, can truly play the role of online delivery. For example, if an agricultural insurance company can establish an agricultural teaching video platform, it will use the scene areas such as planting and breeding technology and agricultural sales that farmers need to be empowered as the entry point for short videos or live broadcasts. If you think that the self-built online business scene is too heavy, you can at least shoot some low-cost teaching videos or short videos that farmers like to see, and then insert the insurance purchase link into it, which will also play a good role.

Another solution is to introduce high-frequency scenarios. There is no need to insist that your platform only sells your own products. You can consider introducing high-frequency products and services from strategic partners to attract popularity at cost-effective sales prices, and drive your own product sales when selling complementary products.

Author Email: gaoshengtan2021@yeah.net

??1905 movie network news Since the divorce between Dou Wei and "Diva" Wang Fei, people’s attention has gradually decreased, until he disappeared from people’s field of vision. As a "low-key hero" in the rock music scene, Dou Wei’s personality is inherently incompatible with this complex entertainment circle, but he has no choice but to rely on this circle for his work to survive. Recently, Dou Wei, who has been "disappeared" for a long time, returned to the rivers and lakes again with a photo of taking the subway, which immediately caused heated discussions among netizens. Some people lamented that some people were watching the fun. Regarding Dou Wei’s "mental outlook" now: bald top, beard, worn backpack, etc., it gives people the feeling that he is a down-and-out artist. Many netizens watching the fun said: "Looking at his current appearance, he really doesn’t deserve Wang Fei." Yes, even though it has been many years since their divorce, he can’t get rid of the title of "Faye Wong’s ex-husband". But don’t forget that as a rock musician, his contribution to the rock music scene is unparalleled.

　

??Dou Wei easily hit the headlines with just a subway photo, which made another rock hero Wang Feng feel embarrassed. Wang Feng’s road to headline can be described as a "history of blood and tears". Every time there is a major news exposure, it is not that Wang Fei and Li Yapeng are divorced, or that they meet the little flower denizens to show their love. Finally, it is ridiculed by netizens that "proposing to Ziyi may be on the headlines". After the proposal, Ziyi’s brother snatched the headlines. It seems that Wang Feng really has "no fate" with the headlines. Editors in the entertainment industry are also anxious for him when they see this, and they have initiated the topic of "helping Wang Feng hit the headlines".

There must always be a "diva" to accompany you on the road to rock

　

??For Toutiao, "low-key hero" Dou Wei may not be disdainful about this. There is no denying that Dou Wei is a very talented person, but in his love life, he does have a lot of confusion. The emotional drama between him and Wang Fei, Gao Gao, and Jiang Xin once caused a sensation in the music world, and is still talked about by people today.

Dou Wei conquers Faye Wong with music

　

??With her first love Jiang Xin to the point of talking about marriage, she cheated on Wang Fei and was caught raping, causing the three to argue in the hotel and alerting the police; married with Wang Fei, but accused the media of the pregnancy was a conspiracy planned by Wang Fei; before divorcing Wang Fei, she generously took Plateau to eat, and introduced to reporters that "this is my lover". A series of behaviors forced Wang Fei to break the marriage contract with him. She loved him so much that she let go of her identity as a "diva" and lived in a simple hutong in Beijing. She was also photographed by reporters pouring a urinal for Dou Wei with sleepy eyes. She paid so much, but was erased by a series of words "conspiracy" and "lover". Some people say that Dou Wei is selfish, has no sense of responsibility, is too heartless to women, and only pays attention to his own feelings. But no matter what others say, Wang Fei, Gao Gao, Jiang Xin and their attitude towards Dou Wei is still like "old friends". Even if they break up, they still admire his works, which may really confirm the saying of the year that Dou Wei conquered Wang Fei through music.

Wang Feng has successfully proposed to Zhang Ziyi

　

??Breaking up can still be friends, this sentence is only suitable for Dou Wei, and it is somewhat "mocking" when placed on Wang Feng. Looking at Wang Feng’s love history, it is not inferior to Dou Wei. He fell in love with Gao Xiaosong’s predecessor Junzi, which caused Junzi to commit suicide; he married his first wife Qi Dan for less than a year and quickly divorced; he fell in love with Ge Huijie, who made her pregnant at the age of 18 and gave birth to her first daughter "Little Apple"; he divorced his second wife Kang Zuoru during breastfeeding, and his wife accused him of "infidelity"; later his love affair with Zhang Ziyi was exposed and he proposed successfully. I don’t know what his life with Empress Ziyi will be like in the future, but the scolding battle with Ge Huijie has attracted more attention than his show of love with Ziyi. Wang Feng is indeed not as good as Dou Wei in this regard. Dou Wei’s three women not only have a good relationship with him, but also the friendship between Wang Fei and Jiang Xin in the plateau is really surprising. These "exes" not only did not tear their faces, but on the contrary, the relationship was quite good. The ex-wife Gao and Dou Wei’s first love girlfriend Jiang Xin have cooperated for many years, and "Queen Tian" Wang Fei will also interact with plateau on Weibo. Although netizens do not understand this "sisterhood", they have to feel that Dou Wei is the "winner in life".

　

??In terms of love, Dou Wei and Wang Feng’s attitude is also so obvious. Although he has a former wife, Dou Wei is not as high-profile as Wang Feng, and his attitude towards the media is as "straightforward" as always. Back then, the media reported a lot about Dou Wei’s relationship, which made him angry and burned Zhuowei’s car, which was praised by netizens as "fighting for freedom". However, Wang Feng did not have a high profile in love, but only a higher profile. In order to "grab the headlines", he confessed to Zhang Ziyi in front of 80,000 fans at the concert for 8 minutes. Although this move moved Ziyi, the next day’s headlines were still upstaged by Evergrande’s championship.

Next page:"Unashamed" really makes Wang Feng unashamed?

The progress of industry has actually made today’s cars more reliable, and people often pay more attention to the appearance of vehicles. Today’s car is very characteristic. Let’s take a look.

Take a look at the appearance of the Peugeot 5008 first. The front shape of the Peugeot 5008 is very calm, and the air intake grille uses a dot matrix shape, which is very recognizable. Then with headlights, the visual effect is very impactful. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing, etc. To the side of the body, the body size of the car is 4670MM*1855MM*1650MM, the car adopts a delicate line, and the side circumference presents an avant-garde design style. With large-sized thick-walled tires, smooth lines run through the entire side of the car. In terms of rear design, the rear looks very cold, and the tail light style is more domineering. Coupled with the unique exhaust pipe, it creates a good atmosphere.

The interior of the Peugeot 5008 looks very dynamic and lively, and the overall shape is remarkable. The steering wheel looks very good on the outside, and the leather material makes everything look very streamlined. Take a look at the central control, which is paired with a 10-inch touch LCD screen, which makes the interior design quite layered and concise. The interior feels good, and then look at the dashboard and seats. The car is equipped with a flamboyant dashboard, and the trendy design elements make people remember it at a glance. The car uses fabric seats, the seats are wrapped in place, and the overall comfort is reasonable.

The Peugeot 5008 is matched with an automatic manual (AT) gearbox, with a maximum power of 155KW and a maximum torque of 300N.m, resulting in good power performance.

The Peugeot 5008 has no problem putting two bags in the trunk, and the rear seats cannot be reclined, which is a pity. In addition, the car is equipped with fatigue reminders, anti-lock brakes (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbags, passenger seat airbags, side air curtains, front side airbags, and other safety features.

The car introduced today is remarkable in terms of space, configuration and power. It is also a good helper for home travel. I believe this car will definitely give you and your family a good experience.