Welcome to Autohome Jingzhou special promotion channel to bring you the latest car news. Now, the high-profile model is enthusiastically launching a special promotion, aiming to bring real benefits to consumers in Jingzhou area. Surprisingly, this high-end model is currently offering a cash discount of up to 30,000 yuan, which means that the minimum starting price has been reduced to a very competitive 199,800 yuan. If you are interested in Hongqi EH7, you must not miss this once-in-a-lifetime price reduction opportunity. Click "Check the car price" in the quotation form to let us explore more discount possibilities together to help you easily own the car you love.

The Hongqi EH7 outlines its noble temperament with elegant side lines. In terms of body size, it has a body length of 4980mm, a width of 1915mm and a height of 1490mm, showing a solemn and dynamic body ratio. The wheelbase is up to 3000mm, making the interior space more spacious and comfortable. In terms of wheel configuration, the front and rear tires are 245/50 R18, and the width and specification of the tires not only ensure driving stability, but also highlight the refinement of its design details. These specifications together shape the elegant and technological side image of the EH7.

In terms of interior design, Hongqi EH7 adheres to the brand’s consistent luxury and refinement, showing a unique oriental charm and modern technology integration. The spacious interior space uses high-quality imitation leather and leather/flip material mixed seats to provide excellent comfort. Drivers can experience a 4-way manual up and down + front and rear adjustment multi-function steering wheel to ensure precise control. The 15.5-inch central control screen shows the sense of technology, integrates multimedia system, navigation, phone and air conditioning control, supports automatic speech recognition, and is convenient to operate. USB and Type-C interfaces are reasonably distributed, with two in the front and rear rows, and equipped with wireless charging function of the front mobile phone, providing passengers with an intelligent and convenient experience. The seat configuration is rich, the main and passenger seats support multi-directional adjustment, such as front and rear, backrest, height and waist support, equipped with heating, ventilation and headrest speakers (driver’s seat only), highlighting the high priority of the Red Flag EH7 for passenger needs. In addition, the driver’s seat is also equipped with a power seat memory function, while the rear seat supports proportional reclining, providing passengers with flexible space utilization.

The engine on the Hongqi EH7 is characterized by its powerful power output, with a maximum power of 253 kW and a maximum torque of 450 Nm, which allows the vehicle to demonstrate excellent performance during acceleration and driving. This power configuration ensures that the driver can enjoy a smooth and powerful driving experience in all road conditions.

Finally, after driving the new Hongqi EH7, the Autohome owner was impressed by its unique exterior design and high-end interior configuration. He mentioned: "Intelligent technologies such as 360-degree panoramic images and automatic parking have given me deeper trust in this new energy car. Especially the spacious comfort and user-friendly design of the interior, such as the panoramic sunroof, the hall-level sound system and the ambient lights that can be changed according to the scene, make me very satisfied." He believes that the Hongqi EH7 will not only meet his needs for vehicle performance, but also become a good partner in his life. After comprehensive consideration, he decided to take this Hongqi EH7 home and start his new life of new energy travel.

　　A few days ago, the British luxury car manufacturer Jaguar Land Rover announced the third quarter of the 2019/20 fiscal year (October-December 2019) financial report, following the second quarter financial report, Jaguar Land Rover once again achieved revenue and profit growth.

　　According to the financial report data, Jaguar Land Rover’s operating income in the fiscal quarter increased by 2.8% year-on-year, reaching 6.40 billion pounds, and the pre-tax profit margin was 3.3%. It is expected to achieve a 3% profit forecast for the full fiscal year. Among them, the Chinese market continued to make efforts. In the third fiscal quarter, the sales volume in the Chinese market increased by 24.3% year-on-year, and the profitability of dealers continued to improve. At the same time, since July, Jaguar Land Rover’s sales in China have achieved double-digit year-on-year growth for six consecutive months. From the perspective of product performance, the new generation of Land Rover Range Rover Evoque is very popular in the global market. Sales increased by 30%, and the Land Rover

　　Achieve the goal of reducing costs and increasing efficiency in advance, aiming at the future market

　　In the quarter, Jaguar Land Rover achieved pre-tax earnings of ￡318 million, EBIT (earnings before interest and tax) of 3.3%, EBITDA (earnings before interest, tax, depreciation and amortisation) of 10.8%, cash flow was a net outflow of ￡144 million, an improvement of ￡217 million on the same period last year, and sufficient cash flow, including ￡3.90 billion in cash and ￡1.90 billion in undrawn credit lines, totaling ￡5.80 billion.

　　By the end of the quarter, Jaguar Land Rover’s Project Charge had achieved its full-year operating performance improvement target of ￡2.90 billion ahead of schedule. Further to this, Jaguar Land Rover announced the launch of an enhanced Project Charge +, adding an additional ￡1.10 billion of operating performance improvement plans, with the aim of achieving the overall target of ￡4 billion by the end of the fiscal year (end of March this year).

　　"In the luxury car market, Jaguar Land Rover took the lead in making decisions to reduce costs and increase efficiency, facing market challenges head-on. The effective implementation of the cost reduction and efficiency increase actions has contributed to the further improvement of global performance." Regarding the results of the cost reduction and efficiency improvement plan in this quarter’s earnings report, Prof. Sir Ralf Speth, Jaguar Land Rover’s global CEO, said: "Thanks to the continuous business operation changes, Jaguar Land Rover continues to achieve double growth in revenue and profitability. Although the automotive market as a whole still faces many challenges, our excellent performance in the Chinese market and the excellent performance of the new generation of Land Rover Range Rover Evoque give us full confidence. At the same time, our improving financial position and the achievements of our cost reduction and efficiency actions will be a solid guarantee for JLR to bring even more exciting products and technologies to the market. "

　　In the face of the turbulent car market, reducing costs and increasing efficiency is just a phased strategy for Jaguar Land Rover to maintain steady progress, and in order to achieve more long-term growth, formulating long-term and market-expected strategic actions in terms of vehicle electrification and intelligence has become Jaguar Land Rover’s "highlight", and product transformation in response to trends such as electrification and intelligence is underway.

　　Jaguar Land Rover’s innovative Product Design Engineering Centre, the UK’s largest automotive design and development facility, has been inaugurated in Gaydon, Warwickshire. The centre is an important part of Jaguar Road’s corporate vision to achieve "Destination Zero". "We will continue to maintain a strong product offensive, strengthen our exploration and development in the field of vehicle electrification, and strive to create a future development vision of’zero emissions, zero accidents and zero congestion ‘," said Prof. Sir Ralf Speth, Jaguar Land Rover’s global CEO.

　　From 2020, all new models of Jaguar Land Rover will be available in electric models, including pure electric, plug-in hybrid and mild hybrid models. Jaguar Land Rover currently has a variety of models such as the pure electric luxury SUV Jaguar I-PACE, the Range Rover Sport PHEV (plug-in hybrid) model, and the all-new Range Rover Evoque with 48V light hybrid system. Jaguar’s flagship model XJ Next Generation will also launch a new pure electric version.

　　In terms of intelligence, Jaguar Land Rover is working with the UK Autodrive Alliance in the UK to develop the next generation of autonomous driving technology. At present, the Range Rover autonomous vehicle has completed a number of tests such as automatic identification lights, handling dangerous road conditions, and automatic parking. At the same time, China is also an important part of the global research and development of Jaguar Land Rover’s autonomous driving technology. Jaguar Land Rover has a special team to study the implementation of autonomous driving suitable for China to ensure the practicality and reliability of the technology.

　　Sales in China have been growing at double digits for six consecutive months

　　In early 2019, in the face of a challenging market and many uncertainties brought about by global geopolitics, Jaguar Land Rover took the lead in proposing "never to pay the price of blood in exchange for a single volume growth", setting the core goal for the development of the Chinese market throughout the year. Despite the continued cold winter in the domestic auto market, Jaguar Land Rover was still able to buck the trend and return to the growth channel. Since July, the dealer network has achieved an average profit, and sales in China have also achieved double-digit year-on-year growth for six consecutive months, of which December increased by 26.3% year-on-year.

　　China is the most important single market for Jaguar Land Rover in the world. Since the beginning of this year, Jaguar Land Rover has taken the lead in proposing a three-step strategy of "stabilizing the situation, restoring confidence, and gradually improving" in China, with the aim of improving the profitability of dealers as the general direction for the whole year. By strengthening branding and improving product capabilities, transparent management and open source, it will actively deal with the adverse impact of the overall market environment.

　　In 2019, Jaguar Land Rover has always regarded improving the profitability of dealers and ensuring their healthy operations as the first goal. First, it does not blindly pursue sales targets and promotes dealers to take the initiative to improve the quality of development; secondly, it optimizes some business policies and processes more simplified, focused and transparent, and increases the convenience and transparency of information inquiry, so that dealers can understand the manufacturer’s product sales strategy more timely and accurately; finally, it helps dealers make various advanced predictions, maximize the use of policies, and ensure that dealers get rebates. At the end of 2018, Jaguar Land Rover’s inventory depth was 2.2, and by the end of 2019, it had dropped to a healthy level of 1.5, which laid a solid foundation for Jaguar Land Rover to achieve double growth in revenue and profit in the second and third fiscal quarters of the world.

　　While working with dealer partners to actively build system strength, restore confidence, and achieve growth, Jaguar Land Rover maintains its investment in branding and product improvement. The new generation of Range Rover Evoque and the new Jaguar XEL are well-deserved blockbuster products of Jaguar Land Rover in 2019. At the Jaguar Land Rover Product Day event held for the first time in September, the "Jaguar Track Year" representative model Jaguar F-PACE flag version, the new Range Rover Sport that has attracted much attention from consumers, and the new models of Jaguar Land Rover’s luxury high-performance sub-brand SV were also presented to the public. At the same time, the Jaguar Track Year and Land Rover All-Terrain Year activities throughout the year have penetrated Chinese consumers with hundreds of regional experience activities, further solidifying the influence foundation of the British dual brands.

　　"Double growth" reflects Jaguar Land Rover’s response to market cyclical challenges, through product layout to dealer improvement, and then system innovation to enable the brand to win in the complex car market environment, and then achieve the goal of long-term growth. The hot sales of the new generation of Land Rover Range Rover Evoque and Land Rover Range Rover Sport also point out the direction for Jaguar Land Rover to seize the opportunity of the formation of the endogenous order in the market and achieve long-term growth of the enterprise, that is, to continuously strengthen the product matrix.

　　The new generation of Land Rover Defender, which debuted at the Frankfurt Motor Show in September last year, sets the benchmark in the global market with a new appearance, unchanged tough guy temperament, technology that embraces intelligent digitalization in the 21st century, and rich personalized configurations. Once the new generation of Land Rover Defender was unveiled, it has attracted high attention from consumers around the world, especially the loyal fans of Land Rover Defender; the new car is expected to be delivered to the first customers around the world this spring. The new Jaguar F-TYPE, a two-seat sports sedan with integrated Jaguar design DNA, was released in December last year as an important part of Jaguar Land Rover’s product matrix, and has also won a good response in the market. The pure electric Jaguar I-PACE won the 2019 European "Golden Steering Award for Best Mid-Size SUV" in November last year.

　　A decade is a node, but also a new beginning

　　2020 is the tenth year of Jaguar Land Rover’s entry into China, and it is also the beginning of a new chapter in Jaguar Land Rover’s development in China. Therefore, the "stabilizing and upward" in 2019 is more strategic for Jaguar Land Rover’s development in China. In 2020, Jaguar Land Rover will continue to deepen changes and strive to achieve greater success in the new market competition. Looking at the development of the next decade, Jaguar Land Rover not only regards China as the most important single market in the world, but also strives to build China into a strategic core base for global development in the future, covering innovative R & D, production, sales and procurement.

　　In this regard, Mr. Pan Qing, Global Director of Jaguar Land Rover and President of Jaguar Land Rover China, said: "The continuous building of system strength in China has brought more confidence and energy to Jaguar Land Rover’s upward development. The turn of 2019 and 2020 not only ends the first decade of Jaguar Land Rover’s development in China, but also opens a new starting point for another new decade. We must strive to achieve the same resonance between the energy of the Chinese market and Jaguar Land Rover’s global layout."

　　In the past few years, China has become the world’s largest auto market, and also has the world’s largest luxury car consumers. Every year, more than a quarter of the world’s luxury cars are bought by Chinese consumers. In the cold winter of the car market in 2019, luxury brands still maintained stable sales in China, and Jaguar Land Rover firmly believes that there is still a lot of potential in China’s luxury car market. Jaguar Land Rover has been deeply studying Chinese consumers’ demand for luxury models throughout the global R & D process. For example, the localization of products is not a simple model lengthening. Jaguar Land Rover attaches great importance to the high requirements of Chinese consumers for the air quality in the car. In the selection of seat materials, it has carefully selected materials that are helpful to the air quality in the car, and worked hard on the details.

　　For the new year, Jaguar Land Rover in China will focus on quality improvement, system consolidation, cost optimization, product innovation and other new measures. First, not only the improvement of product quality, Jaguar Land Rover will continue the positive development trend of its sales system in 2019, improve sales quality, and work together in both quality and quantity; secondly, continue to improve and stabilize system capabilities, including system improvement, new management concepts, and personnel screening and training. At the same time, on the basis of the global Project Charge & Accelerate, promote the integration and optimization of resources in China. Finally, in the process of continuous product innovation and localization, Jaguar Land Rover will continue to optimize product characteristics around the Chinese market, including integrating Chinese customers’ preferences for luxury products into the R & D process, and cooperating with local technology innovation enterprises to continuously update products, making products more dynamic, so as to adapt to the Chinese market.

　　

　　　[Disclaimer] This article only represents the views of the cooperative contributors, and does not represent the position of Hexun.com. Investors operate accordingly, and please bear the risk.

[Autohome Hefei Discount Promotion Channel] Good news, the much-watched luxury sedan is running a full-scale promotion in Hefei. It is understood that consumers who buy Jaguar XFL can currently enjoy a cash discount of up to 176,900 yuan, and the minimum starting price has been reduced to 257,000 yuan. This offer undoubtedly provides car buyers with a very attractive car purchase opportunity. If you are interested in Jaguar XFL, be sure to click "Chatti Car Price" in the quotation form to seize this rare cost-saving opportunity to realize your luxury car dream.

The Jaguar XFL shows British luxury with its exquisite exterior design. The front face adopts the iconic leopard print air intake grille of the Jaguar family, and the streamlined body lines show an elegant and dynamic temperament. The overall style is atmospheric without losing the modern sense, the body proportions are coordinated, and the details are full of luxury and quality. Whether it is galloping on city streets or highways, the XFL can attract the attention of everyone.

The Jaguar XFL attracts the eye with its elegant body proportions and refined side design. The body size is 5102mm x 1890mm x 1456mm, and the wheelbase reaches 3100mm, giving it a spacious and comfortable interior. The front and rear wheels are 1605mm and 1609mm respectively, ensuring driving stability. The unique 255/35 R20 tire specification and rim design not only enhance the driving performance, but also add a sporty feel to the overall shape. Every detail shows the luxury and power of the XFL.

The interior design of the Jaguar XFL is full of luxury and refinement, blending classic British style with modern technology. The steering wheel is made of high-grade leather, which not only provides a comfortable grip, but also is equipped with electric up and down + front and rear adjustment functions to ensure that the driver has the best operating space. The center console is equipped with an 11.4-inch large-size touch screen, which has a clear display effect, supports automatic speech recognition control system, and can easily and quickly control multimedia, navigation and phone functions.

In terms of seats, the Jaguar XFL has selected exquisite leather materials to provide a luxurious ride experience. The front seats not only support 4-way adjustment, including front and rear, backrest, high and low and waist support, but also heating, ventilation and massage functions to ensure the comfort of long-distance driving. The driver and passenger seats are also equipped with electric seat memory function, which can be automatically adjusted according to personal habits. The second row of seats also has waist adjustment to provide passengers with personalized care. In addition, the car is also equipped with USB, Type-C interface, and mobile phone wireless charging function to meet the needs of modern life for convenient electronic devices.

The Jaguar XFL is powered by a powerful 2.0T engine with a maximum power of 221 kW and torque of 400 Nm, capable of pumping out 300 horsepower. This engine is perfectly matched with an 8-speed automatic transmission, providing the driver with a smooth and responsive driving experience.

Overall, the Jaguar XFL has won over Autohome owners with its unique design and excellent price/performance ratio. He emphasizes the high value of the vehicle and the excellent configuration in the same class, and believes that this is a very cost-effective model. For consumers who pursue quality and the appearance they like, the XFL is undoubtedly a trustworthy choice, and they are not afraid of the influence of online opinions and stick to their preferences. So, if you are also attracted by its charm, then act decisively and turn this heart into ownership!

Author: Talking Loud, Source: One Author Column

At the moment of the prevalence of mobile Internet in our country, customers’ consumption habits, living habits, information acquisition paths and other behavioral patterns have undergone tremendous changes. If the entire transaction can be completed with a "click of a finger", who would be willing to come to the door, to the store, to queue up, time-consuming and laborious?

Therefore, the bank anxiously found that although offline transactions were either actively or passively moved to the online, online products such as self-operated APPs and official accounts did not undertake much proportion, but instead flowed out to the "online supermarket" built by the leading Internet platform, and could only reach customers indirectly through the online supermarket.Banks urgently need to drain from the public domain and expand their own private domain traffic.

Insurance companies are equally anxiousThe operating pressure of a single type of insurance, unfavorable expansion of new types of insurance, and re-reflection of the agent model, and the rise of online insurance sellers, under internal and external troubles, there is an urgent need to open up the sales situation through new online business development methods. However, the entry of online traffic into the stock competitive market has led to extremely high prices, and traditional insurance companies lack Internet operation thinking and do not know where to start.

There are many ways to obtain online traffic. We start with the biggest one – short video & LIVE traffic, and deeply analyze the nature and characteristics of current traffic, so as to provide solutions to the private traffic operation problems of Financial Institution Group.

Let’s start with four typical cases

1. New Oriental and Dong Yuhui

New Oriental’s transformation was very successful, but it actually violated the "taboo" of corporate transformation – the main business switched to the big competition, just like a seriously ill person regained life through a big change of blood, the transformation risk is high, and the success rate is low. However, New Oriental fully considered the continuation and re-establishment of its core competitiveness, and selected excellent lecturers to successfully transform the network live streaming host. From the perspective of live streaming host ability training, the transformation is not difficult.

Observing the new business model of New Oriental found that New Oriental does not produce goods or services itself, but essentially uses short videos and live broadcast platforms to build New Oriental’s unified sales and delivery brand. Like a first-level wholesaler with a traditional business model, its core competitiveness can only be a strong delivery ability. How to build a strong delivery ability? What is the difference between operating with Li Jiaqi and Viya?

First of all, New Oriental’s priority is to build the "New Oriental Selection" company brand, rather than a strong personal attribute brand.

However, the IP of "New Oriental Selection" is cold, and the IP of short videos and webcasts must be personal, vivid and personalized, so it is also necessary to create a personal IP. In order to reduce the series of business risk problems that may be caused by the strong binding of the company’s brand to a certain person, New Oriental has created a group of personal IPs: Dong Yuhui, yoyo, Dundun, Shi Ming… Their common characteristic – they are all lecturers of New Oriental. By creating a "iron camp + flowing soldiers" model, strengthen the company’s branding impression and image.

Secondly, New Oriental has reshaped the new fashion of live streaming. Live streaming is no longer roaring, noisy, vulgar, but also intellectual, rational, touching, humorous. It can teach English, pick up a musical instrument and sing unprofessional but heartfelt songs, and it can be a 7 * 24 hour live streaming host.

There were many live streaming hosts, so naturally there was no shortage of topics. Therefore, the square face of the Terracotta Warriors, Dong Yuhui and Yoyo’s CP, Shi Ming’s daughter-in-law… became the title of the short climax video during the live broadcast.

However, New Oriental’s delivery advantage is based on unique forms and knowledge content, and the competitive barrier is not high. With the increase of similar competitors and the aesthetic fatigue of the audience, this advantage and hot spot will always pass. How New Oriental maintains continuous competitiveness and attention is a major issue that accompanies the operation.

2, crazy little brother yang and three sheep internet company

Take a look at the business logic of "Crazy Little Brother Yang", who currently ranks first in the number of Douyin bloggers.

"Crazy Little Brother Yang" is similar to New Oriental Selection, and belongs to the same delivery platform. Different from New Oriental’s transformation and Yu Minhong’s way of increasing fans with its own hotspots and traffic, it started with family funny short videos to build fans, and later transformed into live broadcast delivery. Establish competition barriers with highly cost-effective products, forming a virtuous circle of mutual promotion of "cost-effective products" and "strong delivery capabilities". At the same time, continue to launch high-quality funny videos to maintain fan popularity and attract re-engagement for live broadcasts.

Crazy Brother Yang was also the first live streaming host to adopt a corporate system of operation, which avoided the fate of Viya and Li Jiaqi due to business tax regulations. The operating company behind it, Sanjiyang Network, also tried to launch other Internet celebrity live streaming hosts, but under the strong personal IP, the company’s attributes are not strong, and other Internet celebrity IPs are difficult to build.

Crazy Brother Yang represents the most common Internet celebrity live streaming hosting business model and development process: "self-employed" or "small teams" initially attract fans through creativity, and after finding a self-development model, they continue to stand out from the highly competitive live streaming hosting group, and then live stream monetization.

3. Gree and Dong Mingzhu’s store

Unlike the business essence of Dongfang Selection and Crazy Brother Yang, the Financial Institution Group itself produces goods or services in the hope that the self-operated platform will directly sell to customers – it can reach customers without coercion, improve the stickiness of self-operated customers, and reduce the cost of customer acquisition. Therefore, many of the tactics of the delivery platform do not apply to Financial Institution Group.

Gree and Dong Mingzhu’s store is a more successful transformation of self-operated online sales in the physical manufacturing industry. Let’s try to analyze Miss Dong’s online sales strategy.

First of all, it is also to build an IP – Dong Mingzhu’s store, and to create an online direct brand of Gree air conditioners. Why not call Gree’s store, it may be mainly to make full use of Dong Mingzhu’s personal branding impression, with its own traffic and further strengthening the interest binding between Miss Dong and Gree.

But Dong Mingzhu is over 60 years old after all, and cannot live stream as a live streaming host. In order to attract young customers and create topics, she launched her own stand-in, "secretary" Meng Yutong. Meng Yutong’s debut was in the entertainment industry. He was picked up by Dong Mingzhu for participating in a workplace show, and he joined Gree overnight to serve as Dong Mingzhu’s secretary. The main responsibility is live streaming, and it seems that he does not hold other real positions.

Dong Mingzhu worked hard to create Meng Mingzhu’s IP, and attended various meetings with him. He asked Xiao Meng to send a hot dance in semi-entertainment occasions, and increased the popularity through short video transmission. Immediately after creating the topic, "Dong Mingzhu’s secretary" and "Gree’s next generation of female successors" became the labels of Meng Yutong. However, all of Meng Yutong’s IPs are dependent, and it is difficult to form a personalized label. The impression left is that there are several hot dances at Dong Mingzhu’s request on different occasions. The label excavation is not sustainable, and it disappears in the public eye after a flash in the pan.

Dong Mingzhu’s shop is defined as an online self-operated channel, which has more practical significance for Gree or Dong Mingzhu. Miss Dong has had several serious conflicts with Gree’s old shareholders, all of which have used the power of dealers to successfully defend the barricade several times. Success is not easy, and failure is not easy. The power of the princes of dealers is too strong, which has also become the biggest obstacle to Gree’s integration into the new retail model. Dong Mingzhu’s shop has realized the replacement of self-operated dealers: in recent years, the total sales of Gree air conditioners have not changed much, but Dong Mingzhu’s store sales have increased to tens of billions, which has invisibly exploited the cakes of major agents and distribution channels.

Due to the fact that it is only self-operated, and white goods generally have the characteristics of low purchase frequency, the frequency of short videos and live broadcasts and the popularity of a single game are difficult to maintain. The sense of topic is not strong, and short videos and live broadcasts are gradually reduced to product introductions. This is also the biggest problem that is common and difficult to solve in the private streaming operation of live broadcasts by manufacturers.

4. Wang Xiaofei’s Six Stories of Ma

It also comes with its own traffic, and Wang Xiaofei’s Ma Liuji is out of the circle. Since Wang Xiaofei’s topics mostly come from failed marriages and couples tearing each other up, in order to form an isolation from business brands, Ma Liuji’s short videos and live broadcasts never mention private life, as long as Wang Xiaofei appears on the camera.

Under the current context of consumer downgrade, high-end hotels are difficult to operate. Zhang Lan, Wang Xiaofei and their son moved to offset and mass hotels, launching offline catering brand stores such as Yue’ertang and Ma Liuji.

How to attract online traffic and drive consumption? Wang Xiaofei cleverly combines premade dishes with online live streaming, making online self-operation productive. Ma Liuji’s business idea since its birth is to drive offline store operations through online sales.

In order to increase the topic and fill the live broadcast content, Wang Xiaofei started live cooking, of course making his own pre-made dishes, selling hot and sour powder, selling homemade sausages, telling entrepreneurial stories, and even recording Ma Liuji executive business meetings to advertise for offline stores.

Ma Liuji is no longer a simple Sichuan restaurant, but has successfully transformed into a "chain restaurant + food company". Through online short videos and live broadcast sales, the online sector is responsible for its own profits and losses. At the same time, develop its own fan club – private domain traffic, play the role of online product promotion and diversion, and divert the flow of offline stores. Offline stores use trendy brands and creative operations to carry the functions of deep customer interaction and product experience.

Implications for the financial industry

At present, Internet operations in the financial industry mostly cooperate with leading traffic platforms to make hard advertisements. Push, at most, carefully select the target customer group, and guide customers to click to buy through product links under more successful online scenarios and pages. The sales conversion rate of this method is extremely low, and the core test is the "stickiness" or "demand rigidity" of the financial product itself. Therefore, it is easy to understand why the conversion rate of online credit is the highest, followed by deposits and wealth management.

For insurance products with less rigid demand, this indirect first-stream cooperation is doomed to be ineffective. Public domain to private domain cannot avoid online self-operated Customer relationship of financial enterprises. Anyway, if you want to operate private domain traffic by yourself, why not take the initiative to attract public domain traffic, but passively convert traffic? Why not integrate into the traffic concentration of short videos and live broadcast methods, but instead cling to the primary gameplay of playing the remaining page product jumps on the Internet platform?

1. The core of online operation is to build IP.

IP is the battlefield of online operation and the memory point of public traffic. Its own tonality positioning sometimes determines the success or failure of the overall operation. Therefore, IP is best to bring its own traffic, at least it is easy to attract attention and fans. This answers why Gree’s online store is not called "Gree’s store", but "Dong Mingzhu’s store".

The financial industry is mostly state-owned enterprises, and it is often difficult to "surprise" on the Internet because of "integrity". A better combination is to learn from New Oriental’s approach, hype the promotion of helping farmers and inclusive benefits, and find product connections around the themes of the rejuvenation of great powers, the heavy weapons of great powers, and the rise of nations, and use fresh methods to arouse emotional resonance among users. This is a creative industry that requires a team that understands finance and is good at advertising creativity to continue to operate.

2. The conflict between IP personal attributes and brand corporate attributes is resolved

In the field of short video and live broadcast, IP has obvious personal attributes of live streaming host. This is an objective law and cannot be subverted. For Financial Institution Groups, there will be great security risks. Just like a company choosing a product endorsement star, once the company’s brand, reputation and personal words and deeds are strongly tied, it will be a long-term and unstable factor.

New Oriental’s approach is worth learning from. It adopts the method of "highlighting the company’s brand + a group of live streaming hosts", creating but not relying on personal IP, and always emphasizing the company’s IP. The specific practices include all live streaming hosts wearing the clothes of the company’s IP, requiring the live streaming host to mention the frequency of the company’s IP, and so on.

Even so, it is still impossible to completely solve the personal instability. If Dong Yuhui changes jobs to other platforms, at least in the short term, the loss of fans and attractiveness of Dongfang Selection will be inevitable.

A trend of live video broadcast may fundamentally solve this problem – virtual human. Virtual human belongs to the intellectual property and intangible assets of enterprises, and the language behavior is completely controllable, which can perfectly solve the problem of highlighting personal IP to create private domain traffic while avoiding the negative impact of personal instability. The technology has matured rapidly so that the short video output of one-way interaction can completely replace the real person. In two-way interaction, pure voice interaction has been close to the real person interaction in some characteristic scenarios, but the video animation technology is not yet mature, and it will take 3-5 years to commercialize on a large scale. At present, a number of domestic Financial Institution Groups have tested the waters to launch virtual human, and are mainly used in the field of publicity products and customer service. This trend will be further strengthened in the future.

3. Continue to create topics, maintain popularity and customer activity

The operation of IP needs to continue to maintain popularity, just like the DAU and MAU of the APP need to be maintained in the 1.0 stage of Internet marketing. The main means to maintain popularity in the field of short videos and live broadcasts are: manufacturing or tracking hot topics, emotional resonance, ultimate cost-effective goods, lady dancing, curiosity and creativity… The audience of short videos can be classified according to the interest label, and the short videos can also be divided into different types: mukbang, funny, travel, cooking, dancing, singing… People gather in groups, and you can consider launching different types of video solutions to attract different types of customers. Of course, the customer group must be a pre-selected target customer group, and the type of scene has a high degree of compatibility with the product or service.

4. The problem of low frequency of self-operated products

Domestic manufacturers’ self-operated short video or live broadcast platforms do not seem to have solved this problem to a high extent. In the insurance industry, we have browsed the live broadcast platforms of Ping An and ZhongAn, which have launched live video broadcasts. Repeated oral broadcasts without new ideas are doomed to bleak popularity and transaction volume. Direct and blunt sales just move the offline sales scene to the online, which is meaningless. Only the brand trust formed through the continuous accumulation of popularity, coupled with the natural transformation of scene-based entry, can truly play the role of online delivery. For example, if an agricultural insurance company can establish an agricultural teaching video platform, it will use the scene areas such as planting and breeding technology and agricultural sales that farmers need to be empowered as the entry point for short videos or live broadcasts. If you think that the self-built online business scene is too heavy, you can at least shoot some low-cost teaching videos or short videos that farmers like to see, and then insert the insurance purchase link into it, which will also play a good role.

Another solution is to introduce high-frequency scenarios. There is no need to insist that your platform only sells your own products. You can consider introducing high-frequency products and services from strategic partners to attract popularity at cost-effective sales prices, and drive your own product sales when selling complementary products.

Author Email: gaoshengtan2021@yeah.net

??1905 movie network news Since the divorce between Dou Wei and "Diva" Wang Fei, people’s attention has gradually decreased, until he disappeared from people’s field of vision. As a "low-key hero" in the rock music scene, Dou Wei’s personality is inherently incompatible with this complex entertainment circle, but he has no choice but to rely on this circle for his work to survive. Recently, Dou Wei, who has been "disappeared" for a long time, returned to the rivers and lakes again with a photo of taking the subway, which immediately caused heated discussions among netizens. Some people lamented that some people were watching the fun. Regarding Dou Wei’s "mental outlook" now: bald top, beard, worn backpack, etc., it gives people the feeling that he is a down-and-out artist. Many netizens watching the fun said: "Looking at his current appearance, he really doesn’t deserve Wang Fei." Yes, even though it has been many years since their divorce, he can’t get rid of the title of "Faye Wong’s ex-husband". But don’t forget that as a rock musician, his contribution to the rock music scene is unparalleled.

　

??Dou Wei easily hit the headlines with just a subway photo, which made another rock hero Wang Feng feel embarrassed. Wang Feng’s road to headline can be described as a "history of blood and tears". Every time there is a major news exposure, it is not that Wang Fei and Li Yapeng are divorced, or that they meet the little flower denizens to show their love. Finally, it is ridiculed by netizens that "proposing to Ziyi may be on the headlines". After the proposal, Ziyi’s brother snatched the headlines. It seems that Wang Feng really has "no fate" with the headlines. Editors in the entertainment industry are also anxious for him when they see this, and they have initiated the topic of "helping Wang Feng hit the headlines".

There must always be a "diva" to accompany you on the road to rock

　

??For Toutiao, "low-key hero" Dou Wei may not be disdainful about this. There is no denying that Dou Wei is a very talented person, but in his love life, he does have a lot of confusion. The emotional drama between him and Wang Fei, Gao Gao, and Jiang Xin once caused a sensation in the music world, and is still talked about by people today.

Dou Wei conquers Faye Wong with music

　

??With her first love Jiang Xin to the point of talking about marriage, she cheated on Wang Fei and was caught raping, causing the three to argue in the hotel and alerting the police; married with Wang Fei, but accused the media of the pregnancy was a conspiracy planned by Wang Fei; before divorcing Wang Fei, she generously took Plateau to eat, and introduced to reporters that "this is my lover". A series of behaviors forced Wang Fei to break the marriage contract with him. She loved him so much that she let go of her identity as a "diva" and lived in a simple hutong in Beijing. She was also photographed by reporters pouring a urinal for Dou Wei with sleepy eyes. She paid so much, but was erased by a series of words "conspiracy" and "lover". Some people say that Dou Wei is selfish, has no sense of responsibility, is too heartless to women, and only pays attention to his own feelings. But no matter what others say, Wang Fei, Gao Gao, Jiang Xin and their attitude towards Dou Wei is still like "old friends". Even if they break up, they still admire his works, which may really confirm the saying of the year that Dou Wei conquered Wang Fei through music.

Wang Feng has successfully proposed to Zhang Ziyi

　

??Breaking up can still be friends, this sentence is only suitable for Dou Wei, and it is somewhat "mocking" when placed on Wang Feng. Looking at Wang Feng’s love history, it is not inferior to Dou Wei. He fell in love with Gao Xiaosong’s predecessor Junzi, which caused Junzi to commit suicide; he married his first wife Qi Dan for less than a year and quickly divorced; he fell in love with Ge Huijie, who made her pregnant at the age of 18 and gave birth to her first daughter "Little Apple"; he divorced his second wife Kang Zuoru during breastfeeding, and his wife accused him of "infidelity"; later his love affair with Zhang Ziyi was exposed and he proposed successfully. I don’t know what his life with Empress Ziyi will be like in the future, but the scolding battle with Ge Huijie has attracted more attention than his show of love with Ziyi. Wang Feng is indeed not as good as Dou Wei in this regard. Dou Wei’s three women not only have a good relationship with him, but also the friendship between Wang Fei and Jiang Xin in the plateau is really surprising. These "exes" not only did not tear their faces, but on the contrary, the relationship was quite good. The ex-wife Gao and Dou Wei’s first love girlfriend Jiang Xin have cooperated for many years, and "Queen Tian" Wang Fei will also interact with plateau on Weibo. Although netizens do not understand this "sisterhood", they have to feel that Dou Wei is the "winner in life".

　

??In terms of love, Dou Wei and Wang Feng’s attitude is also so obvious. Although he has a former wife, Dou Wei is not as high-profile as Wang Feng, and his attitude towards the media is as "straightforward" as always. Back then, the media reported a lot about Dou Wei’s relationship, which made him angry and burned Zhuowei’s car, which was praised by netizens as "fighting for freedom". However, Wang Feng did not have a high profile in love, but only a higher profile. In order to "grab the headlines", he confessed to Zhang Ziyi in front of 80,000 fans at the concert for 8 minutes. Although this move moved Ziyi, the next day’s headlines were still upstaged by Evergrande’s championship.

Next page:"Unashamed" really makes Wang Feng unashamed?

The progress of industry has actually made today’s cars more reliable, and people often pay more attention to the appearance of vehicles. Today’s car is very characteristic. Let’s take a look.

Take a look at the appearance of the Peugeot 5008 first. The front shape of the Peugeot 5008 is very calm, and the air intake grille uses a dot matrix shape, which is very recognizable. Then with headlights, the visual effect is very impactful. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing, etc. To the side of the body, the body size of the car is 4670MM*1855MM*1650MM, the car adopts a delicate line, and the side circumference presents an avant-garde design style. With large-sized thick-walled tires, smooth lines run through the entire side of the car. In terms of rear design, the rear looks very cold, and the tail light style is more domineering. Coupled with the unique exhaust pipe, it creates a good atmosphere.

The interior of the Peugeot 5008 looks very dynamic and lively, and the overall shape is remarkable. The steering wheel looks very good on the outside, and the leather material makes everything look very streamlined. Take a look at the central control, which is paired with a 10-inch touch LCD screen, which makes the interior design quite layered and concise. The interior feels good, and then look at the dashboard and seats. The car is equipped with a flamboyant dashboard, and the trendy design elements make people remember it at a glance. The car uses fabric seats, the seats are wrapped in place, and the overall comfort is reasonable.

The Peugeot 5008 is matched with an automatic manual (AT) gearbox, with a maximum power of 155KW and a maximum torque of 300N.m, resulting in good power performance.

The Peugeot 5008 has no problem putting two bags in the trunk, and the rear seats cannot be reclined, which is a pity. In addition, the car is equipped with fatigue reminders, anti-lock brakes (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbags, passenger seat airbags, side air curtains, front side airbags, and other safety features.

The car introduced today is remarkable in terms of space, configuration and power. It is also a good helper for home travel. I believe this car will definitely give you and your family a good experience.

Welcome to [Autohome Baoji Promotion Channel] to bring you the latest automotive market trends. At present, the much-anticipated Baoji market is conducting a quite strong promotion. This luxury coupe model is giving back to consumers with a maximum discount of up to 50,000 yuan, and the starting price has been reduced to 793,800 yuan, which is very attractive. Friends who want to seize the opportunity of this price reduction must click the "Check Car Price" button in the quotation form to get higher preferential treatment, not to be missed.

The exterior design of the Mercedes-Benz GLE coupe is full of power and elegance. The front face features the iconic shield-shaped air intake grille of the Mercedes-Benz family, and the streamlined LED headlights create a sharp and technological visual effect. The smooth lines of the body and the back-mounted design give it a unique sporty temperament. The overall style is both luxurious and dynamic, showing an extraordinary driver’s demeanor.

With its sleek body design, the Mercedes-Benz GLE Coupe shows the perfect combination of elegance and power. The body size reaches 4941mm*2018mm*1716mm, and the wheelbase is 2935mm long, providing ample support for the interior space. The side lines are dynamic and outline the streamlined profile of a sports car. The front and rear tires are 275/50 R20, and the carefully designed rims provide not only excellent grip, but also a touch of sports and technology. Overall, the side design of the Mercedes-Benz GLE Coupe not only emphasizes performance, but also reflects its luxury and stylish characteristics.

The interior design of the Mercedes-Benz GLE coupe fully reflects the perfect fusion of luxury and technology. The exquisite leather steering wheel provides manual and electric adjustment functions, which not only feels comfortable to hold, but also supports multi-directional adjustment, ensuring that the driver can maintain the best control experience in different driving scenarios. The 12.3-inch central control screen stands in the front, clear and intuitive, and integrates multimedia systems, navigation, telephone and air conditioning control functions for easy operation. The seats are made of imitation leather and are delicately wrapped. The main and passenger seats are equipped with multi-directional adjustment of front and rear, backrest, high and low and waist support, including heating and ventilation functions, for extreme comfort for passengers. The memory function of the electric seat is particularly practical in the driver’s seat, which enhances the convenience of daily use. In addition, the car is also equipped with a wireless charging function for mobile phones, as well as USB/Type-C interfaces in the front and rear, fully meeting the needs of passengers for electronic devices.

The Mercedes-Benz GLE Coupe is equipped with a powerful 2.0T engine with a maximum power of 190 kilowatts and a torque of 400 Nm. With an output of 258 horsepower and a 9-speed automatic transmission, this engine not only provides a smooth driving experience, but also ensures the efficient performance of the vehicle in various road conditions.

When summarizing the price reduction promotion of Mercedes-Benz GLE Coupe, we would like to emphasize that this series of preferential measures not only brings real benefits to consumers, but also Mercedes-Benz’s keen insight and active response to market changes. With its excellent performance, luxurious interior and forward-looking technology, Mercedes-Benz GLE Coupe has always been committed to providing users with a driving experience that exceeds expectations. During the current promotion period, seize this rare opportunity, you can not only own your favorite car, but also feel the dignity and quality brought by the Mercedes-Benz brand. Let’s hope that Mercedes-Benz GLE Coupe will continue to lead the trend in the luxury SUV field at a more affordable price, adding an extraordinary touch to your life.

On September 23rd, BYD held the launch conference of the "second generation DM-i and DM-i" in Tianjin. This is the debut of Diyun Club in Tianjin. Lu Tian and Zhang Zhuo, the two pillars of Diyun Club, played in the Deyun Club of Tianjin, the birthplace of cross talk, and competed with Meng Hetang and Yan Hexiang. With the help of cross talk performances, BYD’s dual-car listing will look different, and the scene will be filled with joy and joy.

The two new cars each launched 4 versions, the official guide price 11.28-14 2,800 yuan, more than 16 full series standard, the entry is high matching, reshaping the national SUV new benchmark, fully demonstrating BYD’s continued technological innovation to promote technology inclusive, leading the new energy automotive industry change determination.

It can be said that this is one of the few new car launches that attract audiences, consumers and media. In the fancy burst stems and dense jokes, the value attributes of the two new models are fully expressed. Supported by the fifth-generation DM technology and with the two new products of the 110,000 level, BYD can be said to have launched a general attack on the joint venture sedan market this time.

Two cars in the same house, reshaping the new benchmark of national SUV

It is not difficult to see that the second-generation Song Pro DM-i and the Sea Lion 05 DM-i belong to the "sister models" under the same platform. In fact, since the establishment of BYD Ocean Network, it has been matched with the Dynasty series. For example, Dynasty Network has Qin PLUS, Ocean Network has it, Dynasty Network has Tang DM-i, Ocean Network has it.

This time, the second-generation Song Pro and Sea Lion 05 are obviously the same model, which is also like the "sister models" of many joint venture brands. The difference is that the same level of models of Ocean Network and Dynasty Network have been designed in different styles, while BYD’s idea is very simple, gradually presenting two equal product lines to meet the needs and preferences of more consumers.

The Sea Lion 05 and Song Pro are built on the same platform, and the two cars are also very similar in terms of body size. However, the appearance design of the two cars is completely different. The second-generation Song Pro DM-i is equipped with the latest Longyan aesthetic design style of Dynasty Network, with sharper lines and a more sporty feel than before. The Sea Lion 05DM-i adopts the new design concept of BYD Ocean series, which is younger and has new energy attributes.

The interior style layout of the second-generation Song Pro DM-i has been reconstructed, abandoning complex lines and decorating with horizontal and vertical lines. The center console is a full LCD instrument panel and a 15.6-inch rotatable central control screen, with built-in BYD DiLink intelligent network system. The interior of the Sea Lion 05 is more inclined to highlight the marine aesthetics, such as the use of water ripple trim under the central control screen, the trend of the air conditioner and the shift area are used in a circular design, and the crystal stop bar looks very delicate. The car is matched with orange + blue stitching to render a youthful and energetic atmosphere.

In terms of space, the second-generation Song Pro DM-i has a car length of 4735mm, a car width of 1860mm and a car height of 1710mm, and a wheelbase of 2712mm, which ensures that there is plenty of riding space inside the vehicle. The new car adopts a large five-seat layout, which can provide a rich and comfortable riding experience whether it is daily commuting or family outings.

3.79L feed fuel consumption, 1400km battery life

The second-generation Song Pro DM-i and Sea Lion 05 DM-i are both equipped with BYD’s fifth-generation DM-i super hybrid technology. The core powertrain consists of a 1.5L Xiaoyun plug-in hybrid special high-efficiency engine, an EHS electric hybrid system and a plug-in hybrid special power blade battery. Compared with the previous generation DM system, the fifth-generation DM-i super hybrid technology has significantly improved power and fuel consumption performance.

The maximum power of the 1.5L naturally aspirated engine is 74 kW, equipped with EHS electric mixing system and plug-in special power blade battery, of which the maximum power of the P3 motor is 120kW. Although the engine has a maximum power of only 74kW, with the high compression ratio brought by the deep Atkinson cycle, its thermal efficiency can reach 46.06%.

According to BYD, the newly released two models’ 100-kilometer NEDC power loss fuel consumption is only 3.79L, which is significantly lower than the previous generation model. At the same time, the comprehensive cruising range of full fuel and full power can reach 1400 kilometers. This excellent battery life and low fuel consumption performance undoubtedly greatly enhance the user’s practical experience.

Strengthening the compact SUV layout, impacting the joint venture fuel vehicle

It can be seen from the above that the fifth generation DM products of 11.28-14 2,800 yuan, the second generation Song Pro DM-i and Sea Lion 05 DM-i are all sincere works, the fuel consumption of 100 kilometers is as low as 3.79L, and the cruising range of more than 1400km is full of oil and full power, plus a smooth power system, and a quiet and comfortable ride experience.

Moreover, the second-generation Song Pro and Sea Lion 05 are indeed significantly different in design, which effectively avoids the "internal friction" of the two cars. At the same time, the two models are far ahead of the same price models in terms of space, configuration, power system, etc. In the current Chinese 11-140,000 yuan SUV market, other competitors in the same class will face great pressure and challenges. At present, the products that can compete with BYD Gemini at the same price include only a few products such as Geely.

In addition, the larger scope of attack actually includes fuel vehicles, especially joint venture fuel vehicles 150,000 to 200,000 range. For this market segment, the second-generation Song Pro DM-i and Sea Lion 05 DM-i do have comprehensive advantages: more space, higher configuration, cheaper price, and leapfrog advantages in fuel consumption and battery life. In the face of the surging BYD dual-car joint attack, the space left for joint venture fuel vehicles and established HEV models is getting smaller and smaller. For BYD, the second-generation Song Pro DM-i and Sea Lion 05 DM-i will once again contribute to the increase in its overall sales.

summarize

The second-generation Song Pro DM-i and the Sea Lion 05 DM-i not only achieved leap-forward progress in appearance design, but also the interior part showed BYD’s unique insights into future travel methods by incorporating Chinese cultural elements. Since 2022, BYD has continued to win the sales championship of the A-class SUV. The launch of the Sea Lion 05DM-i and the second-generation Song Pro DM-i further enriched BYD’s product matrix and consolidated BYD’s leading position in the A-class SUV market. (Wen Chen)

1905 movie network news　At the end of last year, the director Niu Chengze was accused of sexual assault by the female staff of the same crew, and the film was forced to stop filming. Recently, the project was approved in the mainland. In addition to Doudao’s own red bean production company, the filing unit also has Tencent Pictures. It seems that "Horse Running" has really "come back to life" this time, and the most gratifying thing is that the efforts of the actor Ren Xianqi to gain 25 kilograms of weight for the play have not been in vain.

　

According to the public information on the record, the movie "Horse Running" tells the story of "Xiao Ming is a middle-aged fat man over 200 catties. Under the protection of Brother Hua, he is happy to mess around all day. Brother Hua died of illness, and Xiao Ming’s life was in crisis. He decided to change himself, level up and run, and set a goal to participate in the marathon. As the race approached, the crisis broke out. Can Xiao Ming complete the race…"

Ren Xianqi’s social media has released photos of himself bursting with fat

In mid-2018, Ren Xianqi’s obese photos shocked the Internet, and Xiao Qi also rushed to the hot search for "middle-aged greasy". Later, Ren Xianqi was rectified. It turned out that he was trying to gain weight for the film "Horse Running". Ren Xianqi, who played a decadent fat man in the film, refused to use special effects to gain weight, so in his 50s, he took the health risk of "three highs" and ate a lot of 6 meals a day. Within half a year, he gained more than 50 catties, and his weight directly soared to 100 kilograms. The degree of dedication is evident.

However, there were unforeseen circumstances. By the end of 2018, only half of the film had been filmed. The director of the film, Niu Chengze, was accused of sexual assault by female staff members of the same crew, which led to the direct shutdown of the "Horse Running" crew.

　

Real sad, little brother.

　

In March this year, Ren Xianqi said in an interview with the media that no matter what difficulties he encountered, he would face them calmly. He also revealed that he did not want to waste his efforts and intended to take over "Horse Running" and finish filming the film.

Due to this, it was once reported that "Horse Running" was about to be reshooted, but in the same month, it was denied by Doudou, who said that although everyone hoped that a good movie could be completed, "Horse Running" was still suspended at present (March 2019), and he really did not have the ability to serve as a film director.

However, Ren Xianqi said that he is always preparing for the re-shoot of "Horse Running". Although gaining weight again will cause great harm to the body, Ren Xianqi also hopes to challenge himself.

Now, the movie "Horse Running" was approved in the mainland in the form of a co-production on May 13.

I’m looking forward to seeing Amir Qi’s performance!

　

In addition to "Horse Running", Ren Xianqi has a number of film works that will soon meet the audience, including starring Zhang Jiahui and Yang Zi, and working with Zheng Xiuwen again.

On April 18, Xiaomi released the Sound Move portable audio tonight, featuring a 4-unit design and priced at 699 yuan.

According to the introduction, this Bluetooth speaker uses an anodized aluminum body, supports IP66 waterproof and dustproof; built-in 4-unit design, Harman card joint adjustment, built-in gravity sensor, and channel adaptation.

In terms of sound quality, the official 4-unit dual-symmetrical stereo structure design, left and right high-resolution dual speakers, combined with front and rear dual passive radiators to enhance resonance, makes the sound thick and full, up to 90dB sound pressure.

In terms of connectivity, this speaker supports Xiaomi Secondcast, AirPlay2, Bluetooth 5.3 and USB-C audio interface connections.

Sound Move adopts a lightweight design, weighs 568g, measures 17.7 * 5.55 * 5.55cm, and can be held in one hand.

In terms of battery life, Sound Move supports 21 hours of Bluetooth playback, 5.5 days of standby in smart mode, and supports USB-C 22W fast charging.

In addition, Sound Move can be combined into stereo, supporting up to 8 whole-house playback, and can also control smart home products through Xiao Ai.