Source: Private placement network

　　December 25th happens to be the 1000th day when Xiaomi officially announced to build a car. Xiaomi officially announced that the first press conference of Xiaomi Automobile will be held on December 28th. The first press conference will focus on technology release and will not release products. The attention of Xiaomi Automobile can be described as "extreme preheating" under Lei Jun’s personal publicity.

　　Before that,, Tesla, Weilai, Tucki, Ideality, Huawei’s intellectual circle, intellectual circle, Aouita and many other new car-making forces compete for market share in this track. In particular, Huawei cooperated with car companies through Tier1 model, HI model and HarmonyOS Zhixing model to enter the track, creating a new M7 with "sales explosion" and detonating it.A group of "Huawei auto concept stocks" led by.

　　In such a fierce competition in the new energy car track, what makes Xiaomi Auto a pioneer??According to Guo Ming, an analyst of Tianfeng International Securities, the key selling points of Xiaomi Automobile are automatic driving, software ecology, 800V fast charging and power configuration. Among them, the software ecology and its subordinate supply chain manufacturers have outstanding highlights.

　　Besides,Xiaomi Group has tens of thousands of rooms all over the country."Xiaomi House" is the "killer" of Xiaomi Automobile’s future marketing channel. If Xiaomi House is used to drain automobiles in the future, the Xiaomi automobile industry chain will continue to benefit indirectly.At the end of the article, the author’s latest finishing is attached.51List of "Xiaomi Auto Concept Stocks"!

　　0one

　　How to copy Xiaomi car"Explosive"? Ecological chain, channel chain and supply chain "three cards"!

　　The first is the ecological chain. On October 26, 2023, Xiaomi officially released a new self-developed operating system-澎湃 OS, and announced that Xiaomi Group’s strategy will be upgraded from "mobile phone +AIoT" to "the whole ecology of people, cars and homes", marking a new chapter in Xiaomi’s intelligent interconnection ecology.

　　The construction of ecological chain Xiaomi has been exploring for many years, which is a major strategic layout of Xiaomi.

　　Figure: Xiaomi’s operating system and the strategic development of the group.

　　In 2010, the MIUI mobile operating system was released at the beginning of Xiaomi’s establishment. In 2016, the Mijia brand carried Xiaomi smart home products, and the ecological layout of Xiaomi’s IoT continued to improve. In 2017, a self-developed Vela OS was built, realizing the unification of IoT equipment systems. In 2019, Xiaomi began to develop the universal operating system Mina OS in parallel, and gradually formed the experience accumulation of Linux system from the kernel to the upper system. In 2021, Xiaomi started the research and development of the car OS system.

　　At the beginning of 2022, Xiaomi decided to unify the software architectures of MIUI, Vela OS, Mina OS and car OS, and completed the bottom merger of Xiaomi’s operating systems. Then, in November 2023, the 澎湃 OS for the whole ecology of people and cars was officially launched.

　　It can be said that the official launch of 澎湃 OS is a key step for Xiaomi to move towards the new strategy of "people, cars and homes are all ecological" and a key ecological chain puzzle of the strategy.

　　Why does Xiaomi’s ecological chain become a replica of Xiaomi’s car?One of the advantages of "Explosive" is that after years of development, Xiaomi has a huge user base, strong brand influence and high brand loyalty in the fields of smart phones, IoT devices and Internet services, laying a solid foundation for the transformation of potential customers of Xiaomi Automobile.

　　According to the announcement of Xiaomi Group, from 2021 to 2022, Xiaomi mobile phone ranked first among Android smartphone manufacturers in Chinese mainland market for two consecutive years, and 50.1% of users will continue to choose Xiaomi brand when changing their smartphones. Thanks to the high user stickiness, the scale of Xiaomi users has grown steadily.

　　By June 2023, the number of monthly active users of MIUI reached 606 million, up 10.8% year-on-year, among which the number of monthly active users of MIUI in Chinese mainland was 149 million, up 6.5% year-on-year. The current users of new forces such as friends Huawei and BYD are 700 million and 5.8 million.

　　Figure: Xiaomi has a strong user base compared with other car companies.

　　From the user portrait, the data shows that Xiaomi mobile phone is mainly used by 25-34 years old (accounting for 62.4%) and young men (accounting for 64.7%), and 57.5% of them are married. Xiaomi users are sticky, and they prefer the sense of science and technology and the ecology of Mijia, which is in line with the advantages of Xiaomi’s software and hardware. It is expected to effectively undertake the passenger flow of Xiaomi mobile phone by superimposing Xiaomi automobile with the ecological linkage of people, cars and homes.

　　Photo: Xiaomi brand user portrait (2018)

　　It can be seen that Xiaomi Automobile already has enough user base, and after the advantage of ecological chain,The "second card" also has a marketing chain, backed by tens of thousands of "millet houses" all over the country.By January 1, 2023, there were 12,000 "Millet Houses" in Xiaomi, covering 2,200 counties and cities, which could cover more than 80% of the county-level administrative regions in China.

　　according toAccording to statistics, Xiaomi still has 500 to 600 stores that can be used after removing the smaller stores that can’t display the exhibition cars, which has obvious advantages compared with Weilai, Tucki and the ideal 440, 411 and 400 stores. Follow-up reference to the expansion of Huawei HarmonyOS ZhixuanGuojin Securities expects Xiaomi to expand its coverage area by opening new stores, which may be achieved in the short term.More than 800 stores.

　　If Xiaomi adopts the direct mode and uses the existing Xiaomi House to expand the channel, it will be expected to be the second growth point for the continuous drainage of Xiaomi automobile sales.Therefore, from the perspective of marketing channels, Xiaomi Automobile has entered the first echelon of new power channels, and "debut is the peak".

　　Figure: Comparison of the number of Xiaomi channel stores

　　Looking back, the success of the "explosion" of the new M7 in the world is mainly due to Huawei’s wide audience and strong brand. Judging from the advantages of the above-mentioned Xiaomi automobile ecological chain and marketing chain, Xiaomi and Huawei have the same advantages in terms of user base and market popularity. If SU70% explodes, it may reappear the "M7 phenomenon".

　　02

　　can"Big selling" should also be "big making", Xiaomi from parts to vehicle factory layout.

　　After talking about the ecological chain and marketing chain, the last card left is "supply chain".

　　As we know, the operation mode of the new car-making forces is mainly vehicle manufacturing and brand separation. There are ideals and Lifan, Tucki and Haima before, and then there are the intellectual and intellectual circles of Huawei and Cyrus, Chery, Weilai and Jianghuai, Baidu and Geely. In this mode of operation, the running-in between the traditional vehicle manufacturers and the new forces has put some pressure on the delivery.

　　According to the news of titanium media, in order to ensure the delivery of the world, the production machines in Sailis factory run continuously for 22 hours every day, and the remaining two hours are necessary for mechanical maintenance. In order to solve the problem of production capacity and supply, Cyrus set up a factory nearby, and directly put the three teams of supply chain, product and quality into the supply chain enterprises, thus improving the delivery capacity. According to the latest official caliber of the industry, the industry will complete the delivery of 23,000 vehicles in December and deliver more than 30,000 vehicles per month in 2024.

　　Isn’t the delivery situation that friends are facing now the problem that Xiaomi Automobile will face in the future? Especially in Xiaomi’s investment in automobiles for more than ten years, covering the actions of auto parts, complete vehicles and automobile aftermarket, the market has another look and expectation for the delivery capacity of Xiaomi automobile.

　　In the supply chain, Xiaomi Automobile has implemented a comprehensive layout strategy from parts to vehicle factories. The scale of Xiaomi’s investment in Tucki and Weilai is about $1-2 billion. Since 2017, Xiaomi has increased investment in companies in the field of auto parts and electronics, and has been developing new energy batteries and control systems., AVIC Lithium Battery, Ganfeng Lithium Battery, Honeycomb Energy and other enterprises made investments, mostly for war investment and A and B rounds.

　　Figure:2011-2022 Xiaomi’s investment in auto parts enterprises in the field of three electricity companies.

　　In terms of vehicle factory, Xiaomi Automobile Factory has two projects. The completed Yizhuang Phase I factory covers an area of about 720,000 square meters, with an annual production capacity of 150,000 vehicles and an average monthly production capacity of 12,500 vehicles. The second phase of the plant is planned to start in 2024 and be completed in 2025.

　　At the same time, Xiaomi widely recruits talents related to vehicle production and vehicle technology. For example, Xiaomi recruits production managers, workshop safety engineers and lean engineers in official website, and has more talent demand in stamping, die casting, die casting die, die casting machine processing, car body, painting, sheet metal and other vehicle production.

　　Figure: Vehicle manufacturing is asset-oriented.

　　So how much can the production capacity of Xiaomi Automobile Factory reach? According to the sales plan once expressed by Lei Jun, the first model of Xiaomi Automobile is planned to sell 100,000 vehicles in the first year and deliver 900,000 vehicles in the following three years.this meansFrom 2025 to 2027, Xiaomi Automobile needs to produce and sell at least 300,000 vehicles a year, with an average monthly production capacity of 25,000 vehicles.

　　0three

　　51 Xiaomi cars are the mostChain concept stocks are exposed!

　　Think,Initial flow of building a car+Ecology+Channel Collaboration is the advantage of Xiaomi Automobile.Product shaping ability has become the key in the middle and late stage.

　　As a consumer electronics leader with a strong traffic group, Xiaomi Automobile has a potential user base, plus Xiaomi’s intelligent ecology and sales channels. After the official mass production in the first half of 2024, Xiaomi Automobile-related industrial chain companies are expected to usher in development opportunities.

　　Many domestic auto parts companies have cooperated with Xiaomi Automobile.Some parts companies have announced that they have obtained the fixed point of Xiaomi Automobile Project., such asAn air suspension system will be provide for Xiaomi automobile,Hua Yu San DianBecome a designated supplier of air conditioning compressor for Xiaomi automobile.

　　The following is compiled by the author according to the announcements of listed companies and questions and answers from investors.List of 51 latest Xiaomi automobile concept stocksFor readers’ reference, the cooperation progress between different A-share companies and Xiaomi Automobile is different, among whichThe invested Jiong Yi Electronics (Suzhou) Co., Ltd. has synchronous development business with Xiaomi Automobile in the field of online control products, and its share price has soared in the past three months.

On April 25th, 2024 Beijing Auto Show officially kicked off, and BYD officially showed its brand-new model-Qin L to consumers. In the future, with the launch of this car, it will form a two-car pattern with Qin PLUS to meet the car purchase needs of different users. It is worth mentioning that the starting price of the new car in the future may be more than 120,000 yuan.

　　In terms of appearance, the new car adopts "the aesthetics of the new country’s tide and beauty", and the interior of the large-size front grille is supplemented with dot matrix elements for makeup, which has outstanding visual effects. At the same time, the headlight group is narrow and sharp, which is highly integrated with the luminous "dragon beard" on the top. The integrated design not only makes the dragon face more stereoscopic, but also magnifies the horizontal visual effect of the front face.

　　From the side of the car body, its waistline runs through the front fender to the back door, which makes the car body more slender. With the concave rib line under the door, it creates a three-dimensional cutting effect and highlights the sense of strength of the whole car. At the same time, it adopts a slip-back design, showing a "low-lying" posture and being younger.

　　On the tail side, the wide back shoulder design not only echoes the front face, but also increases the muscular feeling of the body contour. At the same time, the car uses a penetrating taillight shape, inspired by Chinese knots, and the recognition is full. In terms of vehicle size, its length, width and height are 4830/1900/1495mm and its wheelbase is 2790mm respectively. In contrast, the body size of the Qin PLUS model currently on sale is 4765/1837/1495mm, and the wheelbase is 2718 mm. It can be said that Qin L is bigger than Qin PLUS as a whole.

　　As for the interior, Qin L’s interior design is inspired by China landscape painting. The agility of oriental landscape and modern technology are combined to create a "landscape painting cockpit" with elegant style. Specifically, the new car uses an embedded large-size LCD instrument with an iconic rotatable central control panel, which makes this car look very scientific and technological. At the same time, the new style of three-spoke multi-function steering wheel and wireless mobile phone charging are added to meet the needs of current users.

　　Echoing the appearance, Chinese knot elements are also widely used in Qin L’s interior design. The central armrest area and the new BYD Heart crystal ball head shift lever with sectional design are unique in shape, and the core functions such as starting, shifting and driving mode are integrated around the crystal shift lever, which is convenient for daily control.

　　In terms of power, according to the previous application information, the new car will be equipped with a plug-in hybrid system consisting of a 1.5L engine and an electric motor, with BYD’s fifth-generation DM-i hybrid technology. The maximum power of the engine is 74 kW, and the maximum power of the motor is 160 kW. The new car is equipped with lithium iron phosphate battery from Fudi, Zhengzhou. The battery provides 15.874kWh and 10.08kWh for consumers to choose, corresponding to the pure electric cruising range of WLTC of 90km and 60km respectively.

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The situation of the parking lot is changing rapidly, and good cars with their own characteristics are introduced one after another. "Oriental Charm" Fista has become a household name. Lexus ES, the "Japanese quality king", is a model of the same class. The development of the automobile industry goes hand in hand with the times. Only when the automobile brands find their own accurate positioning can they track down the core customers. Just like BYD Qin Pro. When it comes to BYD Qin Pro, we have to talk about the feelings of the two car owners. Recently, I relayed my friend’s opinions.

Owner 1: BYD Qin Pro was mentioned in the full amount of 110,000 yuan. After 30 days of driving, the owner said the truth.

Yan value, why buy a car. Dragon face design, sharp side leakage. Coupled with the headlights of this car are led, the overall feeling is particularly fashionable. Not much to say about the face value. The top of the car paint is pearl paint, which is different. The interior is simple and attractive, like Audi’s interior. The huge LCD screen of Zhongkong looks very scientific and the touch screen is also sensitive. And the material is not good, and there is a plastic feeling of a cheap keyboard. It will disappear after a while, and it won’t smell all the time.

This is what I like, because I have a child, and I plan to have a big car. When I get to the last row, I won’t push against the seat bag in the first row. Storage space, armrest box depth can be. The trunk of the car is quite deep, so it is no problem to put some sundries in daily life. It is really unambiguous in terms of comfort. I just think that when I ride this car. The vehicle’s shock absorption is also very good and comfortable. There is not much road noise during driving, and the vehicle runs smoothly. There is no headrest in the middle of the back row, which makes it even more uncomfortable to sit.

The power of the vehicle is not as bad as expected. I think it may be a little late for the turbine to intervene, so it will think about it and give power. Speed change can respond quickly, accelerate faster, and it is not a problem to overtake. The starting speed is not bad, and it is still enough to drive at ordinary times. More than 200 points, the fuel consumption is within the acceptable range.

To sum up: I think the reason why BYD Qin Pro is not despised by peers at the same level is the appearance at first glance. The difference between his car interior and mine can be seen at a glance. Family cars first value practical space, and Qin pro cars are longer. The comfort during driving is ok, isn’t it? It’s not a car of hundreds of thousands. Compared with Chevrolet Lu Ze, BYD Qin Pro is stronger. Compared with its peers, BYD Qin Pro is really cost-effective.

Owner 2: The full amount of 120,000 yuan was mentioned in Chevrolet Lu Ze. Compared with a BYD Qin Pro, the owner: I want to say seven words.

Let’s look at the appearance of Chevrolet Lu Ze first. I believe many people buy this model for the appearance. The lines of the new 308 are much better than those of the old 308. The design of the rear position lamp group is very young, and I also saw the same model on the road. The car paint is thick and the workmanship is good.

Looking at BYD Qin Pro, Yan value is also a relatively attractive type. After driving for so long, every time I see a vehicle, I will still be moved. The whole vehicle has beautiful lines and tension, and the front and rear match is quite good. Doors, windows, roofs, lights. The flowing light and the integrated tail light at the tail have their own characteristics.

Entering the Chevrolet Lu Ze, the interior is very unique. I am a proper Yan Kong, and the central console looks good. The armrest box is short, and it can’t be adjusted in two stages like Citroen. Unfortunately, it’s not used much. I feel that the smell of the new car is ok, there is no pungent feeling, and no abnormal sound is found. There is still enough space. A-class cars are normal. 172cm, 65kg, anyway, the first row is absolutely enough, a compact car, don’t need to be able to lie in it. The storage space is quite large enough, which is completely enough for ordinary households. You have to say and write more than 50 words. Wow. The space in the back trunk can be used, and the fishing gear bag in the fishing box and fishing platform can be easily put down.

Look at BYD Qin Pro again. Although the interior looks bad, it is not very beautiful. There is also smart technology to configure the rotating big screen, which really makes me fascinated by this car. The interior is simple as a whole, and the design of the seat is very sporty. Air conditioning outlets are also in the front and rear rows, which is very thoughtful. They all said it was not crowded, and our whole family was satisfied with its space. The second row of space and the second row of space are large enough, and there is no bulge in the middle, which is well received. The seats in the last row can still be put down, even if you put something longer. There’s plenty of space, especially in the trunk. Oh, it’s enough for home use.

Start with the Chevrolet Lu Ze, with precise control and as many hits as possible. The steering wheel is pointed accurately, and it is useless. The chassis is still solid, and how to say the suspension? Personally, it is still resilient. I don’t know what the driving force of the steep slope is, and I will make up my comments later. Few things are more comfortable than sofa factories. The suspension is hard, and it will feel more obvious when passing through the speed bump. Noise suppression is very good, compared with Volkswagen sagitar, the noise during driving is smaller. The seat bag is full of wrapping, flannel and leather. Personally, I like this, and it is breathable.

Driving BYD Qin Pro again, the vehicle is not too wide and heavy, and it is relatively easy to drive. It’s easier to drive, and the change of direction is very light, so it won’t be too tiring to drive for a long time. The whole vehicle has the ability of stability, the chassis is heavy, without elegance, and it feels calm when sitting in the car. It’s convenient to go out because of the wind and rain. The overall comfort is not bad. Suspension vibration reduction is also very suitable, and it will not be too bumpy when passing through the speed bump. The car is very quiet, and it is absolutely no problem to hang the filter pit. The comfort of this car is still very comfortable, and the seats are soft.

In a word, I prefer BYD Qin Pro for two reasons. I feel very good in driving, and I have always had a bad impression on the previous appearance. The control is very good and easy to drive. After owning it, I especially want to say seven words: buying it is the right choice! So, do you have your own unique views?

[car home Information] Tonight (May 18th), its Tiggo 8 PRO model will be officially launched. As the third model in the Tiggo 8 series, the new car will mainly promote the younger market. With its fashionable appearance, intelligent configuration and mixed power combinations, it will form a rich product line with the current Tiggo 8 and Tiggo 8 PLUS for consumers to choose from. Previously, the suspected new car price range was exposed, which is expected to be around 120,000-150,000 yuan.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

　　In terms of appearance, the new car adopts a large-mouth air intake grille, and the internal middle net adopts a dot matrix design, and the headlights on both sides are integrated to form an integrated shape, which improves the overall visual width of the front. The front enclosure of the new car is also decorated with polygonal heat dissipation openings on both sides, which form a good echo with the red decorative strips on the front lip, effectively improving the fashion and dynamic effect. In terms of body size, the length, width and height of the new car are 4745/1860/1745mm and the wheelbase is 2710mm respectively.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

From the side of the car body, the overall line of the new car is relatively flat, and the double waistline design is adopted. The front and rear fenders are slightly wider than the car body, and the generous wheel eyebrow trim, side skirts and chrome decoration under the door form a good layering. At the rear of the car, the new car is equipped with a small-sized roof spoiler and a through blackened taillight set, which is highly recognizable after lighting. In addition, in order to enhance the youthful sports atmosphere, the rear enclosure of the new car also adopts a bilateral exhaust layout.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

　　In the interior part, the new car is equipped with a double screen design with a full LCD instrument panel and a multimedia display screen. With the three-spoke multifunctional flat-bottomed steering wheel and an electronic gear shifting mechanism, the interior of the new car is full of science and technology. It is worth mentioning that the new car will also provide a five-seat version and a seven-seat version of the space layout, which meets the needs of consumers for multi-scenes.

Chery automobile tiggo 8 PRO 2022 390T two-wheel drive vault edition 7 seats ">

In terms of power, the new car will be equipped with a pure fuel vehicle with a 1.6TGDI/2.0TGDI engine and the latest Kunpeng DHT hybrid system. Among them, the 1.6T turbocharged engine has a maximum power of 197 HP and a maximum torque of 290 Nm. The 2.0T engine has a maximum power of 254 HP and a maximum torque of 390 Nm. Both power versions are matched with a 7-speed dual-clutch gearbox and a four-wheel drive system is available.

The model equipped with Kunpeng DHT hybrid system will provide "3 engines, 3 gears, 9 modes and 11 speeds" and "CHERY AWD" full-scene intelligent four-wheel drive system, so that the new car has six full-scene road conditions including economy, ordinary, sports, camping, skiing and cross-country. At present, the specific power parameters of the hybrid model have not been officially released, so let’s wait for the official information after listing. (Text/car home graduated)

　　On November 18th, according to official website, Housing and Urban-Rural Development Bureau of Ezhou City, Hubei Province, recently, Ezhou Housing and Urban-Rural Development Bureau, Ezhou Natural Resources and Planning Bureau and Ezhou Housing Provident Fund Center jointly issued the Notice on Further Promoting the Stable and Healthy Development of the Real Estate Market in Our City.

　　The notice proposes to adjust the loan amount of housing provident fund in stages. From Oct. 31, 2023 to Oct. 31, 2024, if the employee who paid the housing provident fund newly purchased ordinary self-occupied housing in Ezhou (except for business transfer), the loan amount can be increased by 20% according to the current loan amount of the employee’s family, and at the same time it does not exceed the maximum loan amount of Ezhou provident fund loan (that is, the maximum loan amount of the first family loan is 600,000 yuan, and the maximum loan amount of the second family loan is 500,000 yuan). The floating policy of loan amount and other floating policies of housing provident fund loans are not superimposed.

　　At the same time, further liberalize the restrictions on household registration of provident fund loans. Employees who have paid in the middle reaches of the Yangtze River agreed in Hubei Province and the Convention on Cooperation of Housing Provident Fund Management Centers of Urban Agglomerations in the Middle Reaches of the Yangtze River, when applying for provident fund loans for newly purchased houses in Ezhou City, will no longer be examined whether the borrowers have Ezhou household registration, and the conditions and handling procedures for other loans in different places will remain unchanged.

　　In addition, optimize the housing levy and resettlement policy. In principle, the city will no longer build new resettlement houses, and adopt monetization, room tickets, and group purchase of commercial housing.

　　The "Notice" also proposes to support group purchase of commercial housing. Encourage development enterprises to give preferential purchase, support scientific research institutions, industrial parks, universities, enterprises and institutions, and concentrate on buying commercial housing to solve the housing problem of employees. Encourage all localities and enterprises to centrally arrange employee housing through group purchase of existing commercial housing. Support state-owned enterprises to buy commercial housing as affordable rental housing, talent housing and resettlement housing to solve the housing difficulties of the masses.

　　The "Notice" shows that during the period from October 1, 2022 to December 31, 2023, taxpayers who sell their own houses and re-purchase houses in this city within one year after the sale of their existing houses can apply for a refund of the personal income tax paid for the sale of their existing houses according to regulations.

　　In addition, optimize the criteria for determining the number of family housing loans. Bank financial institutions identify the second set of housing purchased by families with many children as the first set of housing when they purchase loans.

　　The following is the full text of the policy:

　　The people’s governments of all districts, the administrative committees of gedian Development Zone and Airport Economic Zone, and all relevant units:

　　In order to implement the decision-making arrangements of the CPC Central Committee and the State Council, timely adjust and optimize the real estate policy, support the rigid and improved housing demand of residents, stimulate the vitality of the real estate market, boost market confidence, and promote the sustained, stable and healthy development of the city’s real estate market. With the consent of the Municipal People’s Government, combined with the actual situation of our city, the relevant matters are hereby notified as follows:

　　First, support residents to buy houses.During the period from October 1, 2022 to December 31, 2023, taxpayers who sell their own houses and re-purchase houses in this city within one year after the sale of their existing houses may apply for a refund of the personal income tax paid for the sale of their existing houses according to regulations.

　　Second, optimize the criteria for determining the number of family housing loans.Bank financial institutions identify the second set of housing purchased by families with many children as the first set of housing when they purchase loans.

　　Three, the phased adjustment of housing provident fund loan amount.From October 31, 2023 to October 31, 2024, if the employees who have paid the housing provident fund purchase ordinary self-occupied housing in our city (except for business transfer), the loan amount can be increased by 20% according to the current loan amount of the employee’s family, and at the same time it does not exceed the maximum loan amount of the provident fund loan in our city (that is, the maximum loan amount for the first family loan is 600,000 yuan, and the maximum loan amount for the second family loan is 500,000 yuan). The floating policy of loan amount and other floating policies of housing provident fund loans are not superimposed.

　　Fourth, further liberalize the restrictions on household registration of provident fund loans.Within the scope of this province and the "Convention on the Cooperation of Housing Provident Fund Management Centers of Urban Agglomerations in the Middle Reaches of the Yangtze River", the paid employees in the urban circles in the Middle Reaches of the Yangtze River will no longer be examined whether the borrower has Ezhou household registration when applying for provident fund loans for newly purchased houses in this city, and the conditions and handling procedures for other loans in different places will remain unchanged.

　　Five, optimize the housing levy and resettlement policy.In principle, the city will no longer build new resettlement houses, and adopt monetization, room tickets, and group purchase of commercial housing.

　　Sixth, support the group purchase of commercial housing.Encourage development enterprises to give preferential purchase, support scientific research institutions, industrial parks, universities, enterprises and institutions, and concentrate on buying commercial housing to solve the housing problem of employees. Encourage all localities and enterprises to centrally arrange employee housing through group purchase of existing commercial housing. Support state-owned enterprises to buy commercial housing as affordable rental housing, talent housing and resettlement housing to solve the housing difficulties of the masses.

　　Seven, accelerate the revitalization of the stock of land.For the stock of state-owned construction land that has been sold but has not yet been built and there is no legal dispute, after investigation and publicity, the government of the jurisdiction will recover the land according to law and rationally adjust the plan to re-sell it. Real estate projects that have been publicized and not started are allowed to adjust the housing structure and apply for the change of construction permit without changing the nature of land use and the floor area ratio. For the state-owned construction land that has been sold but not yet built or partially built, if the original commercial-residential ratio of construction land is no longer suitable for market demand, it can be adjusted according to the prescribed authority and procedures, and the land transfer fee can be paid back according to the market evaluation price.

　　Eight, support real estate enterprises to bail out.Introduce incentive mechanism to improve the enthusiasm of commercial banks to issue real estate loans and meet the reasonable financing needs of real estate enterprises. On the premise of sufficient funds for the completion and delivery of the project, combined with the credit situation of the enterprise, real estate enterprises are allowed to withdraw funds beyond the supervision quota to pay for the project construction of different plots of the same company and the purchase of land in this city.

　　Nine, support the construction of high-quality housing.In the planning conditions of new land transfer, we should support the construction of the fourth-generation residential buildings, promote prefabricated and energy-saving buildings, encourage residential projects to allocate spaces such as landscape balconies, appropriately increase the construction area that is not included in the floor area ratio, optimize the technical specifications such as the depth of residential balconies and the control requirements of area ratio, and promote the design innovation of new residential buildings.

　　The "Notice" shall be implemented as of the date of promulgation and shall be interpreted by the Municipal Housing and Urban-Rural Development Bureau. Each district can formulate support policies to promote the stable and healthy development of the real estate market in its own jurisdiction in light of the actual situation, and relevant measures can be superimposed with this Notice.

　　Note: Urban agglomerations in the middle reaches of the Yangtze River include Wuhan, Changsha, Hefei, Nanchang, Huangshi, Yueyang, Jiujiang, Huanggang, Zhuzhou, Fuzhou, Xianning, Xiangtan, Yichun, Yichang, Jingzhou, Xiaogan, Ezhou, Tianmen, Xiantao and Qianjiang.

Special feature of 1905 film network The upcoming "618" is not only an online shopping carnival day, but also a star gathering day.

According to the announcement released by Alibaba recently, more than 300 stars, including,, and so on, will make a collective appearance in Taobao live broadcast on June 18th.

JD.COM, next door, also released the "618 Star Live Course Schedule", among which Ayanga,, and other stars are listed.

"online celebrity star, star anchor" has become one of the key words in the trend of entertainment circles in mainland China in 2020. Will the participation of movie stars move the "cake" of professional e-commerce anchors? Can industry supervision keep up with the triumphant pace of e-commerce live broadcast?

The star moved the "cake" of the professional anchor?

"Talk shows are just accidents, and bringing goods is true love."At the sub-forum of the "Sir Film Second Entertainment Conference" held in December 2019, the talk show master Xiao Xiao’s golden sentences continued. In the process of chatting with other stars around him, Mix found that before becoming famous, everyone had more or less the idea of selling something online.

In 2020, the head sheep effect caused by the sky-high price of the head anchor, the suspension of commercial activities under the epidemic, the improvement of Internet infrastructure and other factors will pave the way for the opening of the first year of national live broadcast. E-commerce live broadcast is fierce, and bringing goods has become one of the hard-core ways to test the commercial value of star private domain traffic.

"Today, the public no longer feels that live broadcast with goods is a very fall in price thing, and it also accepts this form very much. When star artists see this change, the psychological burden naturally disappears. " Senior film critics, planners and film producers said so.

In April, from the first opening of "Xiao Zhu Pei Qi" to no one can "ancestral blue" me and "Xia Dan", the cumulative amount of goods brought by CCTV news "Thank you for spelling a bill for Hubei" twice exceeded 100 million yuan. The form of star+public welfare+official media makes star live broadcast with goods become a recognized trend from rivers and lakes to temples.

At present, most of the stars are stationed in the online live broadcast as a temporary sideline. The live broadcast of a few stars with goods is to move the number of offline activities in the previous contract with the brand to the online.

Many stars bring goods at the end, does it squeeze the living space of professional anchors?

On the whole, with the gradual fading of the e-commerce dividend period, the star-carrying goods will divert the market share of professional anchors to a certain extent. At the same time, it is not the industry consensus that stars bring goods, and the ability of stars to bring goods often varies from person to person.

"First of all, star anchors are not the same as professional anchors with goods. Some star artists think too simply at first, and feel that after a few hours of publicity, sales will go up. In fact, the essence of e-commerce live delivery is the social YEATION model of red people, which is very intense. Therefore, if merchants really want to bring goods, they may still have to rely on professional anchors, such as the 1+1 model of’ Xiao Zhu Pei Qi’, which can take care of both. " Tan Fei expressed his views on star anchors bringing goods.

In the live broadcast rooms in Viya and Li Jiaqi, the audience can often see the first-line stars, such as Zhu Yilong. This form of first-line traffic star+head professional anchor can often achieve a win-win situation. Traffic stars act as "vases" to attract passers-by, and professional anchors are responsible for diversion and transformation.

In addition, there are also stars moving closer to professional anchors. For example, as the "Chief Optimization Officer of Poly Cost-effective" under Alibaba, the live broadcast was started in Taobao, and the flower name was "Liu Yidao"; The host entered the live broadcast industry with the first domestic live broadcast variety "Let’s Go Beautiful", and the first broadcast attracted more than 20 million people to participate in the interaction and grabbed 156 million sales.

Stars joining the e-commerce live broadcast have both advantages and disadvantages for professional anchors.

While sharing the soup, the star effect makes the live broadcast more attractive to consumers. Under the specialization of the industry, it is not a matter of time to go from a first-line star to a professional anchor. With the resumption of work in the industry, the focus of some stars will return to performing arts.

How to supervise the phenomenon of "rollover"?

High popularity is a double-edged sword for stars to participate in e-commerce live broadcast. Star anchors rely on personal brand effect and fan economic blessing, and their influence is much higher than that of ordinary anchors. Their star aura will also amplify the social discussion of product selection.

Prior to this, although the anchor would try the brands with goods beforehand, the phenomenon of "rollover" occurred from time to time. In 2019, the non-stick pan recommended by a head anchor was pasted on the spot, and the atmosphere was very embarrassing. Some netizens will also be reflected in the live shopping of other anchors, and there are problems such as the inability to find customer service and operators for rights protection.

On March 31, 2020, a survey report on consumer satisfaction of live broadcast e-commerce released by China Consumers Association showed that nearly 40% of consumers had encountered consumption problems in live broadcast shopping, including exaggerated anchor and false propaganda, wrong goods and so on. "Worried about the quality of goods is not guaranteed" and "worried about after-sales problems" are the two major concerns of consumers.

"Although there is no special live broadcast law now, it does not mean that the existing laws cannot regulate live broadcast chaos. The supervision and regulation of live broadcast can be found in the Electronic Commerce Law, the Advertising Law and the Consumer Protection Law. " Tan Fei believes that there are still laws to follow in the supervision of the live broadcast industry.

Generally speaking, anchors are both publishers and spokespersons of advertisements.

Article 56 of the Advertising Law stipulates that advertisers shall bear civil liability according to law if they publish false advertisements to deceive or mislead consumers and damage the legitimate rights and interests of consumers who buy goods or receive services. If an advertising agent or publisher cannot provide the real name, address and effective contact information of the advertiser, the consumer may require the advertising agent or publisher to pay compensation in advance.

It is understood that the Media Shopping Professional Committee of China Chamber of Commerce will take the lead in drafting the first national community standard in the industry, namely "Basic Standards for Operation and Service of Video Live Shopping" and "Evaluation Guide for Online Shopping Credit Service System". These two standards are expected to be officially released and implemented in July this year.

In the future, no matter what form of online video live broadcast with goods, it will enter a fine "regulatory era", with evidence to follow and rules to follow. The formal implementation of these standards will escort the healthy and orderly development of the e-commerce live broadcast industry.

　　Guangzhou Daily News (all-media reporter Wen Jing) The holiday in Tomb-Sweeping Day has arrived, and the weather is getting warmer. Whether hiking, camping or long-distance travel around the city is getting hotter and hotter. However, it should be noted that there are hidden dangers in some minority scenic spots and undeveloped areas that have been "planted with grass" on social platforms. On April 3, all-media reporters learned that some social media platforms are cracking down on users sharing content such as "improper play strategy" and "promotion of’ dangerous attractions’". Among them, "Little Red Book" extensively linked community users to form a joint effort of governance, and launched the "risk location" reporting line at the end of January this year. In the past two months, more than 48,000 reports have been received from users. After verification, the platform excavated 112 new risk locations and disposed of more than 350,000 "bad notes".

　　In addition, another social media giant, Tik Tok, also issued a "safety tip" to remind users not to shoot or publish related content of "wild scenic spots", closed or restricted areas with potential safety hazards when they go hiking in Tomb-Sweeping Day.

　　The reporter saw in Xiaohongshu’s "Risk Location" reporting line that when users find recommended dangerous attractions and other contents in the station, they can click on the top of the notes to enter the "Reporting" entrance and select "Risk Location", and the platform will quickly dispose of it after verification. Up to now, Xiaohongshu has put safety tips on more than 520,000 notes of risky locations.

　　In March of this year, Xiaohongshu also publicized a number of "dangerous places" on foot in the station. "With the popularity of hiking, more and more outdoor enthusiasts are seeking new adventures. However, many places not only have extremely high natural protection value, but also complex terrain and weather conditions bring great risks to hiking exploration. We strongly urge everyone to avoid entering high-risk areas. " The relevant person in charge of the governance of Xiaohongshu platform said, "In the process of investigating risk locations, there are actually situations in which screening is difficult and the number is difficult to exhaust. Therefore, we also hope to unite user power as an important supplementary means to tap risks."

　　For different contents, Xiaohongshu has adopted refined management to fully protect the enthusiasm of creators while ensuring safety. The relevant person in charge said that the platform will "play all the games" for the content that is explicitly prohibited by law and the forbidden place of official licensing; At the same time, "it will also fully verify the requirements of the place of play, whether it is forbidden to enter the whole area or controlled by limited conditions, so as to manage it more accurately."

　　In addition, the platform has also carried out governance for the improper strategies of "evading tickets", "avoiding security inspection", "copying trails" and "privately digging vegetation". The above-mentioned person in charge suggested that "travel chaos such as ticket evasion has a long history. In order to let users see safer travel strategies, the platform is willing to work with all sectors of society to resist improper strategies and form a joint effort of governance." The relevant person in charge of the platform said.

Recently, I often see people asking on the Internet, Tik Tok is so popular, so which online celebrity has the most fans? As a result, Xiaobian searched the Internet, and there were different opinions. As a list maker, he must be realistic. So, he launched the list of the top ten big households in online celebrity, Tik Tok through the network Tik Tok data.

1. People’s Daily fans: 9492W

2. CCTV news fans: 8631W W.

3. Michael Chen fans: 6892

4. Dear- Dilraba

5, high fire

6. Liu Erdou who can talk

7. A small group OvO

8. Guo Congming

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