How to choose the top ten central air conditioners? I found a treasure air conditioner to improve the quality of home life.

Which brand is the top ten in central air conditioning? This problem has been bothering me these days. My family is going to start the renovation in March next year, and the scheduled renovation start date is getting closer and closer, and all the preparations are in progress. For me, it is not easy to choose a suitable air conditioner. Fortunately, as a surfer, I am good at collecting all kinds of information. After several days of parameter comparison and netizen evaluation, I have selected the central air conditioner to be installed in our new home-Carrier Yituo Multi-purpose Central Air Conditioner. I have gone to the offline store for final inspection and confirmation, and placed an order. Then, why can Carrier stand out from the crowd with many central air conditioners? Today, I will share with you my shopping path.

Among the top ten central air conditioners, Carrier, a treasure central air conditioner compressor, has stronger performance.

Compressor is the core component of air conditioner, and its performance determines the overall operation effect of air conditioner. My old house used to be a constant-frequency air conditioner. Every time it reached room temperature, the compressor would stop running, and it would not start again until the temperature completely deviated from the preset temperature, so the sense of comfort would be greatly reduced. Carrier, the central air conditioner, uses a DC variable frequency dual-rotor compressor, which has stable operation and strong output. The air conditioner can reach the ideal temperature quickly after being turned on for ten minutes, and then it will enter a low-speed operation state to keep the indoor temperature constant. In this way, the room temperature will not be hot and cold, and the comfort will be better. Therefore, in order to get a better experience, I decided to use central air conditioning in Carrier One Tow.

Among the top ten central air conditioners, Carrier, a treasure, has better silence.

As a "shallow" person, it is often difficult to fall asleep or be awakened because of noise problems. In order to have a more comfortable sleep, I also have requirements for the mute performance of air conditioners. Looking at the internet, many netizens said that many central air conditioners used by Carrier Yituo were quiet, and I also went to the offline store to find out. Many central air conditioners used by Carrier Yituo chose aerofoil blade wind turbines, and the unique damping measures of the fans made the noise as low as 23 decibels, and it was almost impossible to hear the noise in the dead of night. In winter and summer nights, I don’t have to worry about turning on the air conditioner and the noise will affect my sleep, so that we can have a good night’s sleep.

Among the top ten central air conditioners, Carrier’s treasure central air conditioner is more energy-saving and environmentally friendly.

In the past, in winter and summer, there was bound to be an unacceptable figure in the electricity bill. The high electricity bill made me think twice every time I turned on the air conditioner. Therefore, when choosing a new air conditioner, I also pay great attention to the energy saving of air conditioners. The carrier one-to-many central air conditioner I selected now has an APF value of 5.47, which is a new level of energy efficiency and has outstanding performance in energy saving and electricity saving. Moreover, the staff of the offline store said that due to the outstanding performance of the compressor, this air conditioner can realize stepless adjustment with the change of load, and even if only one room of air conditioner is opened, it can still save energy and electricity.

In short, among the top ten central air conditioners, the carrier central air conditioner chosen by my family has outstanding performance in all aspects, which is not only efficient and stable, but also quiet and comfortable, meeting my all-round needs for home life, so I also firmly chose it. If you are going to decorate in the spring of the new year and choose to install central air conditioning, it is time to buy air conditioning. You can go to the offline store to see the same model in my home. I think the overall performance is very good.

Evolution history of Volkswagen magotan! Which Magotan do you think is the most classic?

Today, talk about the evolutionary history from 2007 to 2023! See which one is the best in your mind!

This is what the original Magotan looks like! That is, Magotan B6 lasted from 2007 to 2011! It’s basically rare now! Few people could afford this car in those days!

This one is from 2011 to 2016! ! This one looks much better! The design of the front face and slender lines! Still pretty good!

This is the travel version of Magotan! It’s rare on the market now! I hardly see it! There is a good feeling haha!

This is Magotan B8! The best-selling model! Let Magotan be at the top of sales all the year round! The hub of the petal! And the people behind with letters! Classic Volkswagen front face! Some small leaders like to buy this car best! It’s the same now! Seeing Magotan gives people the feeling of being a small boss!

This is the Magotan after the mid-term change! This model has a particularly conspicuous place! It’s this wheel hub that everyone else has commented on is the best! Especially running! Like a blade!

This is a new energy magotan launched in 2019! Personally, I suggest starting with this one carefully! Because in general, most magotans will choose fuel! And the price of about 20w can also be bought!

This is the 2023 Magotan! 2 million commemorative plates! On the whole, it’s still a new look! The most controversial thing about this model is the wheel hub! Some people think it is particularly ugly! Some people think it’s super beautiful! And Magotan will release B9 soon! I heard that the quartz watch in the central control was cancelled! I don’t know if you will still like Volkswagen Magotan!

Domestic shield machine: a big country and a heavy weapon going to the world

[magnificent 70-year struggle new era]

On August 7, in the first industrial park of China Railway Construction Heavy Industry Group Co., Ltd. in Changsha, Hunan Province, a horizontal cylindrical steel giant was parked in a tall and spacious workshop and was being assembled. According to the staff, this large-diameter shield machine with a height of five or six stories and a diameter of 11 meters is expected to be shipped to Moscow, Russia, after acceptance at the end of August. This will be the first time that our large-diameter shield machine has been exported to Europe.

"This large-diameter shield machine named Shengli has a diameter of 10.88 meters, an installed power of 6,000 kilowatts and a total weight of 1,700 tons. It is a veritable underground giant." Su Cuixia, deputy director of the Comprehensive Research Institute of Railway Construction Heavy Industry Roadheader Research and Design Institute, said that with China enterprises winning the bid for overseas tunnel projects one after another, the domestic shield machine, a big country’s heavy weapon, is becoming another "golden business card" for China’s high-end intelligent manufacturing equipment to "go global" after the "China high-speed railway".

Domestic shield machine from scratch

Shield machine is also called "the king of construction machinery", and its technical level is an important symbol to measure the manufacturing level of underground construction equipment in a country. In short, the working principle of the shield machine is to use the top cutter head to cut the stones and soil layers in the tunnel, then use the screw machine to extract the soil onto the belt and then transport it out, and finally assemble the segments made in advance to support the tunnel to prevent collapse. On this basis, track laying cables, communications and other facilities will be carried out, and finally subways and railways will be built.

"It seems very simple to say, but for a long time before, because the technical level was not enough, tunnels such as railways and subways in China could only rely on shield machines imported from abroad." Su Cuixia said that because the manufacturing technology is monopolized by foreign countries, every time these devices break down, they can only ask "foreign workers" to fly in from abroad for inspection. Not only is the maintenance price expensive, but the labor cost of inspection personnel is also amazing.

For this reason, under the guidance of relevant national policies, since 2009, with China Railway Construction and China Railway as the main leading enterprises, the localization and industrialization of shield machines have been accelerated.

"More than 100 R&D personnel of Tiejian Heavy Industry spent more than half a year making a lot of design schemes, and finally successfully rolled off the first EPB shield machine’ Pioneer 19′ in China in 2010." Mei Yongbing, deputy director of the Science and Technology Development Department of Railway Construction Heavy Industry, recalled that the localization rate of this equipment reached 87%, which immediately forced the "foreign shield" with an average price of about 150 million yuan to reduce its price by 30% in China.

Since 2009, China Railway Construction Heavy Industry and China Railway Equipment have made remarkable achievements in the localization and industrialization of shield machines. The data shows that at present, the annual output of domestic shield machines in China is about 500 sets. According to an average of 60 million yuan per set, the annual output value can be about 30 billion yuan and the net profit can be about 5 billion yuan.

China shield machine goes to the world.

When the development of shield machine technology in the West has exceeded one hundred years, China has not yet produced a shield machine of its own. However, after nearly 10 years of exploration and development, the shield machine in China has become more and more efficient and humanized, and has gradually come to the forefront of the world.

It is understood that for a long time, shield machines in the world have been divided into three schools: the United States is good at hard rock excavation, German goods are suitable, and Japanese ones are exquisite in workmanship. Today, Chinese-made shield machines account for 65% of the global market share and more than 90% of the domestic market.

"This is because the shield machine made in China not only integrates the strengths of the three major schools, but also has a much lower price." Wang Wei, deputy director of the Party Industry Department of China Railway Equipment Group Corporation, said that a good shield machine should "eat, live and spit", and our core competitiveness is to make it domestically as much as possible, so as to make the shield machine move from "Made in China" to "Created in China".

Because of its excellent quality, China shield machine can be seen in more and more international projects. In January 2013, China Railway Equipment’s China Railway No.50 shield, designed and manufactured for Malaysia, went offline and was applied to the Kuala Lumpur subway project; In 2016, China Railway Equipment provided more than 10 shield machines to Singapore for its subway project construction; In June this year, Railway Construction Heavy Industry exported the shield machine of the subway project in Izmir, Turkey, which made the domestic shield machine obtain the first safety certification mark issued by the authoritative technical inspection association of the European Union.

"In particular, the implementation of the Belt and Road Initiative has greatly increased the overseas demand for shield machines, which has directly promoted the" going global "of China manufacturing. Only the products of China Railway Equipment are exported to countries along the Belt and Road such as Malaysia, Singapore and Israel. " Wang Wei said that in the future, we will continue to study hard and strive to achieve the goal of designing shield machines in China and making them in the world.(Reporter Qian Qian)

Deep once | Starting from Yan value and respecting strength, the China women’s water polo team deserves to be seen.

Xiong Dunhan took photos by himself.

Who was the first athlete to lap in this Tokyo Olympic Games?

A few days before the opening of the Olympic Games, social networks screened a photo of a beautiful girl-she was tall, beautiful and took exquisite selfies.

But from the photos captured during the competition and training, you can see her "masculinity", with a strong look in her eyes. Coupled with a unique surname and a slightly awkward name, she is particularly noticeable.

She is Xiong Dunhan, captain of the China women’s water polo team.

China women’s water polo team, with Xiong Dunhan on the left in the front row.

At the Tokyo Olympic Games, together with Xiong Dunhan, the China women’s water polo team also gained attention. On the afternoon of the 3rd, the girls regretted that they lost to Spain 7-11 and missed the semi-finals, but their previous performances of beating Japan and Hungary proved themselves.

Behind the face value of Xiong Dunhan is the hardships that the water polo girls can’t see.

Under the face value, it is strength.

Being able to bring his own traffic before the Olympics, Xiong Dunhan’s response was decent and atmospheric.

"I sincerely thank you again for your love. I hope you can pay more attention to my normal state, because every athlete’s sweat on the field is the same as the hard work behind it."

Xiong Dunhan, born in 1998, is only 22 years old this year. Although he is young, he has participated in two Olympic Games. In 2013, Xiong Dunhan’s China Youth Team won the Asian Youth Water Polo Championship and won the fourth place in the World Women’s Water Polo League in 2014.

In July 2016, Xiong Dunhan went to Rio with the team and won the fifth place. In 2018, Xiong Dunhan helped China win the women’s water polo championship at the Asian Games in Jakarta.

In 2018 and 2020, Xiong Dunhan was also selected as the MVP of China Women’s Water Polo Championship.

"I participated in the Rio Olympics as a young player. At that time, my thoughts were not very mature. The Jakarta Asian Games was my first time to participate in the competition as a main center."

In the Asian Games in Jakarta, Xiong Dunhan scored four goals alone in the final. After the game, she cried with her teammate Mei Xiaohan in her arms, and was captured by a photojournalist. Xiong Dunhan said that he cried because he released all the hardships during the pre-competition period.

"For the whole national team, I am grateful. My teammates gave me unreserved support. As a center, I got more chances to shoot. As long as I succeed, the camera will point at me. And you know, the cooperation of teammates passing the ball has made my highlight moment. "

When it comes to the Tokyo Olympic Games, "the best result of our China women’s water polo team in the Olympic Games is the fifth. This time, let’s see if we can set a good record in history. Take dreams as a horse, and live up to its youth. China is in its youth. Come on, girls, let’s fight! "

Xiong Dunhan is in the game.

"Not Xiong Haizi, I want to be the king of beasts."

Xiong Dunhan’s position in the water polo team is the center, which is a very key role. In the overall technical and tactical arrangement, the center position belongs to the offensive focus.

"After practicing for more than a month, I watched the national team’s game on TV. I saw that the center used the hook that I am good at now. This is so handsome. Later I fell in love with this position."  

With the blessing of love, Xiong Dunhan made rapid progress and grew into the main force of the national team. Because of the key position of the center, there will inevitably be many collisions and "struggles" on the court, but Xiong Dunhan is not afraid.

"When our coach asked me to play center, I had already accepted this kind of struggle, and I liked it very much. That is to say, I was scratched by some unintentional scratches. When I was a child, I felt’ Ah, it hurts’, but I forgot it quickly when I was young, and I recovered. When I grew up, I became accustomed to this kind of thing. "

This Hunan girl is full of passion off the court, and even more brave on the court. She said that although her surname is "bear", she wants to be a tiger.

"Because of the surname, everyone called me bear since I was a child. Now I am the captain of the national team, and everyone still calls me that. But I don’t want to be a Xiong Haizi, I want to be the king of beasts. "

"Someone once asked me why girls like tigers? But I just like the tiger’s domineering and courage. Both opponents and teammates have learned my momentum in confrontation in the swimming pool. "

As a center, Xiong Dunhan wants to attract more firepower. Sometimes when facing the ball flying from the opposite side, she will block it with her face. She will not hesitate-"My first reaction is not to protect herself from injury, but to do something to help the team win."

Over time, in the international water polo world, the bear is also famous for its toughness.

Since you are a tiger, you won’t show your scars easily. During the preparations for the Olympic Games, Xiong Dunhan broke his toe during a training session, and the pain was unbearable. But apart from the team doctor, she didn’t even tell her mother, but she didn’t delay training.

"Since I became a water polo player, I am used to leaving my strongest side to the people I love and not letting them worry about me."

"Injury is a common thing for athletes, and the fracture is very painful, but when I played the game, I forgot that I had a broken foot."

Xiong Dunhan is in training.

Charge signal to strengthen physical fitness

The hot search for Xiong Dunhan has opened people’s understanding of China women’s water polo team.

The young China women’s water polo team was founded in October 2004, and then won the fifth place in the 2008 Beijing Olympic Games. This is not only a breakthrough in the water polo field in China, but also in the water polo field in Asia.

After that, China women’s water polo achieved triple jump-won the third place in the World Cup in 2010; Won the runner-up in the World Championships in 2011; In 2013, we achieved a historic breakthrough and won the first world championship in the FINA World Water Polo League!

In the Asian Games, it won three Asian Games champions from Guangzhou in 2010 to Jakarta in 2018 and staged a "hat trick".

At the Rio Olympics in 2016, China women’s water won the fifth place again.

Xiong Dunhan (left) and his teammates.

In the process of water polo competition, technical and tactical decisions determine the success or failure of the competition, while women water polo players in China are weaker than foreign players in physical strength, so it is particularly important to improve their physical fitness.

Since the end of May, 2020, the China women’s water polo team has sounded the call to strengthen physical fitness, and specially learned from the China rowing team, which is at the leading level in physical fitness training. Girls have to train with the same standard and intensity as rowers every day, which they have never experienced before.

At a symposium, the girls shared their recent training experience. Goalkeeper Peng Linji said:"It is right to increase physical training in this direction. Every game always loses more points and scores less in the fourth quarter, and can’t stand it at a critical moment. "

Peng Lin said that although the training is very hard, the effect is obvious-the reason for the hard training now is to pay back the "debt" of the previous physical weakness.

Team member Huan Wang also said that after the pre-Olympic training, the feeling strength has been greatly improved, and the moving speed of the water support has also been obviously accelerated.

Porobic coaches the players.

Strict "panda coach"

At the same time, during the Tokyo Olympic Games, the national team changed several head coaches.

The current coach is Porobic from Montenegro, because his name is very similar to panda, and the players sometimes call him "Panda Coach" in private.

But his temper is nothing like a tame panda-if the girls don’t behave well in the competition or training, the coach will give no face when he scolds them.

He has a big temper, but "panda coach" really has two brushes-since he taught, it is the action of "water spider" that the team members have to overcome first.

In the past, most of the women’s water players in China used treading water to stay in the water, while the strong teams in Europe and America were prone on the water like spiders, which had a fast line speed and a large defensive area, but required a very high physical reserve.

When "Panda Coach" arrived with this concept, China Women’s Water began a lot of physical training.

Perhaps, the girls of the women’s water polo team suffered a lot, but in Tokyo, they all turned into happiness.

Car guide: Analysis of 25 Volkswagen sagitar models helps you choose your favorite car.

Volkswagen, which enjoys a high reputation in the domestic market, has become more spacious and its driving quality has been significantly improved since it was upgraded to the advanced MQB platform, which is highly sought after by the majority of home users. Facing the increasingly fierce competition in the automobile market, sagitar adjusted its strategy in time and increased its promotion efforts to make its cost-effective advantage more prominent, which naturally became the ideal family car choice in the eyes of many car buyers. Not long ago, the 2025 Volkswagen sagitar was revived, and six different configuration versions were launched. The pricing range covered 127,900 yuan to 172,900 yuan. Let’s take a closer look at the unique charm of each model.

In the new sagitar model series, half of the configurations are equipped with an economical and efficient 1.2T turbocharged engine, while the other half is equipped with a more powerful 1.5T engine. Both of them are almost the same in appearance design, inheriting the classic appearance genes of their predecessors, and retaining the iconic features of the original models from the front to the body lines. However, the real point of this change is the improvement of internal configuration and the innovation of active safety technology. In other words, in the process of shopping, consumers should not only consider the aesthetic appearance, but also focus on the matching of dynamic performance. After all, the latter is directly related to the pleasant experience and efficiency level of daily driving.

2025 sagitar 200TSI manual flying version

Guide price: 127,900 yuan

Sagitar 200TSI manual flying version, as the basic model of the series, uses a 1.2T engine and a 5-speed manual gearbox to show the power parameters of 85 kW (116 HP) and 175 Nm. However, due to the rarity of manual gears nowadays, its market response may not be dominant. However, Volkswagen is sincerely loaded, and this entry-level is equipped with 6 airbags, tire pressure warning, rear parking radar, reversing angle and constant speed navigation. What’s more, the smart cockpit is not absent. The 8-inch instrument and the central control dual screen reflect each other, supplemented by CarPlay and CarLife, making the low allocation no longer mediocre.

2025 Sagitar 200TSI DSG Flyover Edition

Guide price: 139,900 yuan

Compared with the manual transmission model, the Sagitar 200TSI DSG Flyover Edition has been upgraded to the exquisite combination of 1.2T engine and 7-speed dual-clutch gearbox. Although the power output is the same as the former, it is superior in fuel efficiency, and the fuel consumption under WLTC condition is only 5.71L/100km, showing excellent fuel-saving ability. On the configuration level, the DSG version almost reproduces the safety and intelligence characteristics of manual transmission, from all-round protection to scientific and technological interaction, and its practicality is not diminished. It is worth noting that due to the difference of transmission system, this version additionally provides dual driving modes of ECO and energy saving, further optimizing the driving experience and energy efficiency performance.

2025 sagitar 200TSI DSG Beyond Edition

Guide price: 148,900 yuan

The 200TSI DSG Beyond Edition, which is positioned as the flagship of the 1.2T series, has made another leap in the configuration level, especially in the field of active safety protection. It has newly added road deviation warning, frontal impact warning mechanism, automatic emergency braking and front parking detection equipment, supplemented by lane stability assistance and adaptive cruise system covering the whole region, which has significantly improved the peace of mind index and driving texture of expressway driving. As for the comfort configuration, the model also introduces the inductive electric tailgate, keyless opening and closing and ignition design, and the cockpit is covered with simulated leather, and the delicate and soft padding gives the drivers and passengers comfortable enjoyment. What is even more striking is that the central control area has been renewed as a 12-inch ultra-wide touch panel, which integrates many intelligent services such as navigation and traffic information inquiry, greatly facilitating daily travel needs. On the whole, the Beyond Edition not only strengthens the safety and convenience, but also significantly improves the ride experience, making it an all-round choice.

2025 Sagitar 300TSI DSG Flyover Edition

Guide price: 149,900 yuan

In contrast, compared with the 200TSI DSG Superversion, the 300TSI DSG Flyover Edition has only a 1000 yuan difference, but the core drive system is replaced by a 1.5T turbocharged engine, and the maximum output power of the whole vehicle has soared to 118kW (about 160 horsepower), and the peak torque has reached 250 Newton meters. Fortunately, even if the displacement increases, its performance in fuel economy is still bright. According to the comprehensive fuel consumption index under WLTC’s global unified light vehicle test regulations, the fuel consumption of this model is only 5.77 liters per 100 kilometers, and the negligible growth is almost negligible.

In addition to the significant upgrade in power, the 300TSI DSG Flyover Edition maintains a high degree of consistency with the 200TSI DSG Flyover Edition in other configurations, which means that consumers can still get the same level of services and guarantees such as safety assistance, comfort and convenience, and even technology interconnection while enjoying the driving pleasure brought by stronger power.

2025 sagitar 300TSI DSG Beyond Edition

Guide price: 158,900 yuan

In contrast, compared with the 300TSI DSG Flyover Edition and the 200TSI DSG Beyond Edition, the 300TSI DSG Beyond Edition has some expansion in configuration, but there are still some unsatisfactory aspects, especially in the field of cruise assistance. Specifically, if you want to enjoy the adaptive cruise function in the full speed domain, you need to pay an extra thousand yuan to unlock it; Similarly, automatic rain-sensing wipers need to be purchased separately, rather than standard assembly. Looking at the comfort configuration, it is a pity that the air conditioning system in the car fails to provide independent regulation of dual temperature zones, and the wind adjustment is limited to manual operation. These two shortcomings undoubtedly affect the perfection of the driving experience, which makes the price/performance ratio of this model slightly discounted in detail processing. Although the overall configuration has been improved, the lack of some specific links makes people feel that there is still room for improvement between cost control and functional balance.

2025 sagitar 300TSI DSG Excellence Edition

Guide price: 172,900 yuan

As the flagship of this redesigned lineup, Sagitar 2025 300TSI DSG Premium Edition is based on the 300TSI DSG Super Edition, once again expanding the luxury configuration boundary. Externally, the body is completely new, with 18-inch exquisite wheels, which significantly enhances the visual impact of the side lines. The field of intelligent driving is advanced in an all-round way, which not only includes forward-looking technologies such as reversing video monitoring and adaptive cruise in the whole range, but also enters the ranks of L2-level automatic driving assistance, demonstrating cutting-edge scientific and technological strength. In addition, diversified driving mode settings-including sports, customization, energy saving and comfort options-meet the needs of personalized driving. In terms of interior, the 10.25-inch high-precision LCD dashboard leads the trend, combined with the wireless charging device of mobile phones, to create a more convenient and pleasant car environment.

Summary:

Looking at the six models, it is estimated that the 149,900 300TSI Flyover Edition will lead the sales, and its balanced configuration and 1.5T powerful power meet the daily needs of most users. The 300TSI DSG Beyond Edition and Excellence Edition, with luxury configuration, are aimed at higher-level market users and attract buyers with abundant financial resources. My inclination? Depending on personal needs and budget, practicality and luxury have their own unique charm.

BMW i4 in Yan ‘an is on sale! Discount 200,000, limited quantity.

[car home Yan ‘an Preferential Promotion Channel] At present, the preferential treatment in Yan ‘an area is very strong, with a maximum discount of 200,000 yuan and a minimum starting price of 269,900 yuan. If you are interested in this car, you may wish to click "Check the car price" in the quotation form to get a higher discount.

延安地区宝马i4正在优惠!优惠20万,数量有限

The exterior design of BMW i4 adopts BMW’s latest design concept, with bold and dynamic front face design and closed air intake grille, which shows its identity as an electric vehicle. The overall style is simple and full of science and technology, the body lines are smooth, the lines on the side of the body are simple and full of strength, and the design of the rear is also very unique. The sloping roof and flat taillight design are adopted, which shows the sports genes of BMW i4.

Bmw i4 adopts smooth body lines, with a size of 4785*1852*1455mm and a wheelbase of 2856mm. The front tread is 1601mm and the rear tread is 1630mm, which ensures the stability and handling of the vehicle. With the front tires of 245/45 R18 and the rear tires of 255/45 R18, and the dynamic rim design, the vehicle not only has a sporty atmosphere, but also has excellent grip and driving experience.

延安地区宝马i4正在优惠!优惠20万,数量有限

The interior design of BMW i4 fully embodies the perfect combination of modern technology and luxury. The center console is equipped with a 14.9-inch large central control screen, which integrates control functions such as multimedia system, navigation, telephone and air conditioning, and supports voice recognition, making it easier for drivers to operate various functions. The steering wheel is made of high-quality leather, which supports manual adjustment up and down and back and forth to meet the needs of different drivers. In terms of seats, a variety of material choices are provided, including imitation leather, genuine leather and fabric/suede mix, providing excellent comfort and support. The main and co-pilot seats support a variety of adjustment methods, including front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support adjustment, which further enhances the driving and riding experience. In addition, the front seats also have a heating function to ensure that they can stay warm and comfortable in cold weather. The BMW i4 is also equipped with an electric seat memory function in the driver’s seat, which is convenient for the driver to quickly adjust to the most comfortable position. The rear seats support proportional reclining, providing passengers with more luggage space.

延安地区宝马i4正在优惠!优惠20万,数量有限

BMW i4 is equipped with a high-performance motor with a maximum power of 250kW and a maximum torque of 430N·m, which provides the vehicle with strong power output and excellent acceleration performance.

The owner of car home spoke highly of the BMW i4, praising: "Sound insulation is good, power is sufficient, and the appearance is king. I don’t think I will lose my sister Mercedes-Benz when I make the volcanic red interior."

Binyue Super Edition: Define a new benchmark for the quality of 60,000-class SUV

  Lead: In the increasingly fierce competition environment of the global automobile market, Geely Automobile continues to show its strong market competitiveness and brand influence with its Binyue series. On July 14th, Geely Automobile’s highly anticipated A0-class SUV— — The listing of "Binyue Super Edition" in Geely Xiangtan Manufacturing Base marks the re-expansion of Geely Binyue family and further consolidates its leading position in the small SUV market.

 

Ji Li bin yue

  The quality-price ratio is superior to the same level, and the car purchase benefits are overweight.

  A total of 1.5D+5MT and 1.5D+8CVT power combination models were launched in the new car. The official guide price was 66,800 yuan and 73,800 yuan respectively, and the new quality price after enjoying the super cash gift of 6,000 yuan was 60,800 yuan and 67,800 yuan respectively. At the same time, Geely Automobile also provides a wealth of car purchase benefits, including cash-filled red envelopes, financial discount, priority gift and warranty gift, which further lowers the entry threshold for high-quality vehicles.

Ji Li bin yue

  Stick to quality and lead by innovation.

  Facing the "involution" phenomenon in the global auto market, Geely Binyue series adheres to the initial intention of building a car, and is committed to providing young people with more diversified, interesting and cost-effective travel options with leapfrog product strength and strict quality standards. The launch of Binyue Super Edition not only highlights Geely’s unremitting pursuit of quality, but also reflects its keenness in technological innovation and market insight.

 

Ji Li bin yue

  Four quality standards, casting the cornerstone of safety.

  Binyue Super Edition is based on BMA’s global new generation modular architecture, and the body architecture has achieved a four-fold collapse protection structure to ensure the safety of drivers and passengers in various collision scenarios, which is the body architecture standard; Its body has as high as 66% high-strength steel and 15% thermoformed steel, providing a solid protective barrier for drivers and passengers. This is the rigidity standard; Every corner of the car of Binyue Super Edition is covered with sound insulation cotton, and the core components are also covered with double layers. Moreover, the coatings are pure and environmentally friendly materials such as PET cotton felt and POE+PU foam, which are the standards of Binyue coating and coating materials.

 

Ji Li bin yue

Ji Li bin yue

  Three hard control strengths, highlighting the quality of champions.

  Hard control of face value: the design language of "Super Storm" is adopted, which combines sharp front grille, streamlined tail and 17-inch aluminum alloy wheels to create a dynamic appearance.

  Power hard control: equipped with a brand-new 1.5D mid-cylinder direct injection engine, matched with an analog 8-stage CVT automatic transmission or a brand-new 5MT manual transmission, it provides strong power and excellent fuel economy.

  Safety hard control: a number of safety configurations are standard, such as tire pressure alarm, reminder that the main driver is not wearing a seat belt, reversing images, etc. Combined with advanced safety technologies such as ESC body stability system, an all-round safety protection system is constructed.

 

Ji Li bin yue

  International chemical plant, lean and intelligent to create a model.

  Binyue Super Edition was born in Geely Xiangtan Manufacturing Base, which is not only a "10 billion-level lean intelligent factory", but also an intelligent manufacturing demonstration factory in the whole automobile industry chain of the Ministry of Industry and Information Technology. It has international leading manufacturing technology and intelligent production process, ensuring the excellent quality and production efficiency of products.

 

Ji Li bin yue

Ji Li bin yue

  Limit test to verify the quality of the champion

  At the launch conference, Binyue Super Edition passed the three limit tests of B-pillar drilling with electric drill, pointed cone seat and burning engine compartment, which intuitively demonstrated its outstanding performance in body structure and safe materials, and proved the uncompromising champion quality of "National Steel Gun".

  Industry level, global word-of-mouth testimony

  Since its listing, Binyue series has sold more than 900,000 vehicles and exported to more than 50 countries, ranking first in the market segment for 22 consecutive months. The addition of Binyue Super Edition will jointly expand the market segment with Binyue COOL and Xinbinyue, and continue to lead the quality upgrade of A0 SUV market.

 

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  The listing of Geely Binyue Super Edition not only enriches the product lineup of Binyue family, but also sets a new quality benchmark in A0 SUV market. As Geely Automobile continues to deepen technological innovation and quality upgrade, Binyue series is expected to continue to lead the market segment and bring more surprises and value to users around the world.

Beyond H500 automatic light truck for continuing to write "Leap Forward"

Who was the most influential light truck in China in 1980s and 1990s? That "leap forward" can definitely be seated in the right place. In those days, NJ131 flathead light truck designed and manufactured by Nanjing Automobile Co., Ltd. by introducing Isuzu ELF KS-21 cab mold and technical platform traveled all over China, which was deeply favored by the people and made indelible contributions to urban and rural construction in China! Time has passed, and more than 30 years have passed in an instant. What is the status of SAIC Light Truck after completing its deep integration with SAIC and being fully empowered? Through tasting the light truck with automatic transmission beyond H500, we can get a glimpse of the brand-new SAIC light truck.

Chaoyue H500 automatic light truck

Chaoyue H500 belongs to the main model of the brand-new sixth-generation light truck, which is a new product developed on the basis of the previous generation C500 and combined with the pain points of users in urban express scenes, positioning urban logistics operation scenes, and its innovative design of appearance and interior also represents the core highlight of the sixth-generation light truck.

A resolute and tough front face

Headlights with integral lines

The front face design is firm and tough, and the overall design is "V"-shaped. The air intake grille is honeycomb-shaped and matched with three thick silver chrome-plated decorative strips, which is full of scientific and technological sense. Three chrome-plated decorative strips extend to both sides and rise, and are connected with the diversion groove. The joint is also cleverly designed with LED daytime running lights. With the headlights and fog lights integrated with the overall front face line design below, the vision looks very harmonious.

Personalized SMC dome

At the top of the cab is a newly designed SMC fairing, which is integrated with the cab and has a beautiful shape. With the integrated rearview mirrors with diversion design on both sides, the wind resistance coefficient of the whole vehicle is more optimized, which reduces the wind resistance and fuel consumption.

Integrated rearview mirror with resistance reduction and noise reduction design

Rear view mirror lens with electric adjustment function

In addition to the resistance reduction and noise reduction design of the overall housing, the main and auxiliary lenses of the rearview mirrors on both sides of H500 are provided with electric adjustment function, which is convenient for drivers to adjust the illumination angle of the lenses at any time while driving.

Interior layout

The layout of the interior center console is simple and bright, the workmanship is exquisite and the atmosphere is high-end, and the operations are within reach and unique. The center console and workbench are decorated with more silver, showing fashion. A large-size floating LCD screen is installed in the center of the center console, which integrates multimedia, navigation and other functions, increasing practicality and enhancing the sense of science and technology of the vehicle.

Central control LCD large screen

Below the LCD screen of the center console is the air conditioning outlet, and the middle of the outlet is a double flashing warning light switch. Further down is the air conditioning adjustment panel, surrounded by a silver decorative strip, which is full of texture and the overall interior design is more car-oriented, fully catering to the aesthetic and personalized needs of the new generation of card friends.

Three-position multifunctional steering wheel

The three-position multi-function steering wheel is skillful in modeling, and the left and right functional areas integrate many functions such as multimedia track switching, volume adjustment, Bluetooth phone answering and hanging up, cruise control and so on. In the middle is the horn button and the LOGO of SAIC light truck. The layout of the dashboard is simple and practical. In addition to the engine tachometer and odometer, there is a liquid crystal display in the middle, which integrates various driving information. The information can be read clearly and the data can be seen at a glance.

Electronic shift knob

EBP electronic handbrake button

Saic Ma Ruili AMT automatic gearbox

What makes the H500 proud is the 6-speed AMT automatic gearbox, which belongs to the latest product of SAIC Ma Ruili Synchronization Global. Knob shift operation is easy and convenient. As can be seen from the picture, the vehicle also has EP fuel-saving switch function, which can further help users to save energy. Compared with manual gearbox, the convenience and comfort of automatic gearbox can better meet the individual needs of the new generation of card friends. In addition, the fashionable car-like EBP electronic handbrake also appeared behind the AMT shift knob, further improving the driving comfort.

Widened track rear axle

The rear drive axle with widened track has strong bearing capacity, and the main reduction ratio is 4.375, which can effectively meet the requirements of various light truck transportation conditions.

130L aluminum alloy fuel tank

Urea tank and air filtration

Lightweight design beyond H500 can be seen everywhere. Many accessory parts are made of lightweight materials, such as aluminum alloy fuel tank, aluminum alloy gas cylinder, low-pressure plastic urea tank, etc. The wheels can also be equipped with aluminum alloy rims, so as to reduce the body weight and improve the vehicle carrying capacity.

You can see a leopard from time to time. With the gradual rejuvenation, technology and intelligence of the light truck market, SAIC Light Truck keeps up with market changes and meets the needs of the public. Through this understanding of surpassing H500, we feel that the new generation of SAIC light truck is extraordinary. From this light truck, we seem to see the shadow of the classic leap into NJ131. Fashionable appearance, high-end interior, hardcore power, the blessing of AMT automatic transmission, ABS brake anti-lock and EBP electronic handbrake, etc., all show an attitude: surpassing H500 is to continue to write the glory of the "leap forward" light truck!

An in-depth report on Xiaomi by a non-rice noodle

  Original title: "All the past is a preface, the great millet is still on the journey: an in-depth report on millet by a non-rice noodle", by Economic Shi.

  Key summary

  1. Xiaomi’s growth process is comparable to legend, but behind every growth is a painful tempering. The course of Xiaomi is divided into four stages, namely, the dream start of miracle (2010-2014), internal troubles and foreign invasion, entering a trough (2015-2016), returning to growth (2017-2020) and strategic repositioning, company re-starting and future re-layout (2021- present).

  2. Xiaomi’s business map is mainly composed of six pieces of content, of which mobile phone business is the cornerstone, accounting for more than 60% of operating income; AIoT business is an important supplement of more than 25%, and the new manufacturing business represents a new growth space, mainly including Xiaomi Automobile and Xiaomi.And intelligent engineering factories; Due to the early layout of giants such as Tencent and Netease, it is not easy to open the situation. The financial business license is relatively complete, and it will be an independent listed sector in the future; The investment sector is an important guarantee for the construction of industrial chain ecology.

  3. Xiaomi’s basic financial indicators are healthy, its scale is still expanding, and its inventory turnover rate is at a high level in the industry. Due to the expansion of new manufacturing business, the three major cash flow indicators fell sharply in 2021.

  4. In the new 10-year strategy, Xiaomi’s senior executives have been handed over from old to new, Li Wanqiang, KK Wong and Zhou Guangping have retired behind the scenes or left, Wang Xiang, Lu Weibing and Adam Gao and other new forces are heading for Center Stage, and the only constant sail is Lei Jun. The figure of the strong is always a little lonely and sad.

  5. Xiaomi’s corporate culture is closely related to the founder team. The engineer culture is the base, the efficiency innovation culture is the path, and the fan community culture is the initial heart. In the new ten-year strategy, "mobile phone× ×AIoT" is still the core business content, but "internet plus Intelligent Manufacturing" will play a more important role, which is an important direction for Xiaomi’s future transformation and upgrading.

  6. The domestic mobile phone market has entered the bloody market of stock game, and the arms race carried out by various mobile phone brands has gradually produced more direct competition from the original characteristics.

  7. It is preliminarily estimated that the future market value of Xiaomi should be between 400 billion yuan and 1.5 trillion yuan. However, in order to truly realize the transformation and upgrading of Xiaomi and its evergreen foundation, it is necessary to deeply build Xiaomi’s own moat. Xiaomi has done a good job in defining some categories of standards in the AIoT industry, but it still needs to expand its territory. The significance of MIUI is to greatly expand the ecological boundary of Xiaomi brand and include non-mobile phone users in the whole system, forming a synergistic effect.

  8. The significance of Xiaomi Automobile is not only a new growth point of business scale, but also an important carrier for Xiaomi to give labels to technology companies; Xiaomi still lacks some abilities to break the game at this stage, such as improving the design of mobile phones, establishing the soft advantages of AIoT platform, and preparing for a protracted war in building cars. Xiaomi is pursuing greatness, and constantly creating social value is the best gift for those users who have supported Xiaomi for a long time.

  First, the growth process and listing structure analysis of Xiaomi

  1.1 the growth process of millet

  Regarding why Xiaomi wants to be a mobile phone, Lei Jun himself explained this. "In fact, what Xiaomi wants to do is not a mobile phone, but a personal mobile computing center. Only in this era, the personal mobile computing center happens to be a mobile phone. " Since its establishment in April 2010, Xiaomi can be roughly divided into four stages, which respectively represent Xiaomi’s dream start, trough crisis, return to growth and new decade strategy:

  (1)2010~2014: the dream start of miracle.

  • April 2010Yingu Building, Xiaomi was established (the name of Xiaomi comes from agama, "A grain of rice is as big as Mount Sumi", which means that the power of a small grain of rice is equivalent to a Mount Sumi), and the MIUI internal test version was released in August of the same year;

  • Xiaomi 1 was released in August, 2011, priced in 1999. The first order was over 300,000 within 22 hours, and the sales volume exceeded 3 million in one year, with a cumulative sales volume of 7.8 million (including Xiaomi 1s).

  • Xiaomi 2 was released in August 2012. In 2012, its revenue exceeded 10 billion yuan, and its cumulative sales volume was 14 million (including Xiaomi 2S).

  • In 2013, MIUI users exceeded 10 million; In September of the same year, Xiaomi 3 was released, with a cumulative sales volume of 16 million models, making it the best-selling Xiaomi digital flagship;

  • In 2014, Xiaomi released the IoT module and officially launched the IoT platform business, marking the basic formation of the "mobile phone +IoT" ecology;

  • In 2014, the cumulative sales volume of Xiaomi mobile phones exceeded 60 million units, with an operating income of over 10 billion US dollars and a valuation of 46 billion US dollars, ranking first in China and third in the world.

  At this stage, with the resource endowment and technical support of founders such as Lei Jun and Lin Bin, Xiaomi started from online marketing with MIUI as a breakthrough, quickly opened the mobile phone market with the ultimate cost performance, and caught up with the dividend of 3G to 4G. In just four years, mobile phone sales reached the first place in China and the third place in the world, which can be said to be a very successful dream start. At the same time, the platform business of IoT was officially launched to build a platform ecosystem.

  However, the rapid expansion of Xiaomi has put forward higher requirements for its internal organizational structure, supply chain management and R&D technology innovation, and also laid hidden dangers for its subsequent crisis.

  (2)2015~2016: Internal troubles and foreign invasion, entering a trough.

  • In April 2015, Xiaomi 4 was released, and the cumulative sales volume of models was 14 million (including Xiaomi 4S). Xiaomi shipped 64.9 million units in the whole year, with a market share of 15%, ranking first among domestic brands;

  • In February 2016, Xiaomi 5 was released at the National Convention Center, with a cumulative sales volume of 9.2 million models (including Xiaomi 5S and 5Splus). Xiaomi’s annual shipments plummeted to 4,150 units, with a market share of only 8.9%, ranking fifth in China. In October of the same year, Xiaomi MIX was released amazingly, which was the first generation full-screen concept mobile phone in the whole industry. Although it was widely praised and recognized, its sales volume was bleak.

  Xiaomi in this period, under the double unfavorable situation of internal and external troubles, developed into a bottleneck period. In 2016, mobile phone sales plummeted by 36.06%. There are four main reasons:

  In May 2016, Lei Jun had to take over the mobile phone department again, and made it clear that "delivery, innovation and quality" was the starting point, which fully filled Xiaomi’s shortcomings. After experiencing hellish self-help (Lei Jun often held more than 15 meetings a day, the longest one was 23 meetings a day. For two years, sleeping less than 4 hours a day), Xiaomi also ushered in the dawn of growth.

  (3)2017~2020: Return to growth.

  • In April 2017, a generation of classic model Xiaomi 6 was released. Although the product was excellent, the sales volume of the model was only 5.5 million units. However, with the laying of offline channels and the hot sale of models such as Red Rice Note4X, the annual shipment in 2017 exceeded 90 million units and the revenue exceeded 100 billion yuan.

  • In May 2018, Xiaomi 8 was released, and the sales volume of the model exceeded 10 million again. Xiaomi’s annual mobile phone sales exceeded 100 million, reaching 118.66 million units, but the main sales volume was mainly low-end models;

  • On January 18th, 2019, Redmi brand became independent, and started its brand differentiation development strategy, focusing on the ultimate cost performance. In May of the same year, Redmi K20 was released with a price of 1999 yuan. In February of the same year, Xiaomi 9 was released, and the sales volume of the model was only 2.47 million units, which was the worst sales volume of the digital flagship over the years.

  • In 2019, Xiaomi’s revenue exceeded 200 billion yuan, making it the youngest Fortune Global 500 company.

  • In February 2020, Xiaomi 10 was released at a price of 3,999 yuan, and the sales volume in that year exceeded 8 million. In December of the same year, Xiaomi 11 was released, and the price further increased to 6,999 yuan.

  In addition to making up for the shortcomings in supply chain and internal organization and management, Xiaomi at this stage has made breakthroughs in three aspects:

  The business ecology that Xiaomi wants to build has basically taken shape, but years of rapid growth and increasingly fierce competition in the mobile phone market have always pushed Xiaomi to consider the future development direction.

  (4) From 2021 to now: strategic repositioning, company re-starting, and future re-layout.

  • In March 2021, Xiaomi launched the first Xiaomi MIX FOLD equipped with self-developed image chip 澎湃 C1 at the spring new product launch conference of Xiaomi. At the same time, Lei Jun announced that he was willing to put all the accumulated honors and achievements in his life and invest 10 billion US dollars in 10 years to realize Xiaomi Automobile as the last major venture in his life.

  • Xiaomi 12 was released in December of the same year, and the self-developed charging chip 澎湃 P1 was applied to its flagship mobile phone for the first time. At the same time, a model with a wider coverage at the price of 12X appeared.

    • Because the power consumption of two generations of Snapdragon 888 and 8gen chips has been overturned, the fever is serious, which greatly affects the user experience of mobile phones. Xiaomi 12ultra did not release the Snapdragon 8+Gen1 chip manufactured by TSMC until July 2022. At present, the overall sales volume of Xiaomi 12 is not as good as that of Xiaomi 11, but the sales volume of Xiaomi 12ultra is relatively high.

  Figure 1-1 Sales and Revenue of Millet over the Years

  1.2 Analysis of listing structure: the path and advantages of VIE

  According to the company structure disclosed when Xiaomi went public, VIE was adopted for listing due to factors such as tax policy, registered investment and financial openness. That is, the overseas listed entities are separated from the domestic operating entities, and the overseas listed entities completely control the business activities and profits of the domestic operating entities through a series of agreements and contractual arrangements instead of equity.

  The profit transfer path under VIE framework is: domestic operating entity →WFOE (foreign-invested enterprise/wholly foreign-owned enterprise) → Hong Kong company → overseas holding company. Taking Xiaomi Technology as an example, the profit transfer path is Xiaomi Technology → Xiaomi Communication (Hong Kong-invested enterprise) → Xiaomi Hong Kong (Hong Kong) → Xiaomi Group (Cayman).

  According to the disclosure in the prospectus, the contractual arrangements involving domestic entities mainly include Xiaomi Technology, Youpin Information Technology, Beijing Kawara Tsutomu Culture, Metso Software Design, Beijing Duoyue, Xiaomi Electronic Software, Beijing Kawara Tsutomu Network, Xiaomi Film and other eight units, that is, the operating income and profits of domestic companies are transferred to overseas holding companies through a series of contractual arrangements.

  There are two points to note. First, the purpose of setting up a Hong Kong company is mainly to enjoy preferential tax policies. Xiaomi Group (Cayman) registered its wholly-owned subsidiary Xiaomi Hong Kong in Hong Kong, and then registered and established foreign-invested enterprises (WFOE) such as Xiaomi Communication in China through Hong Kong companies.

  The reason why you have to go through Hong Kong instead of directly registering in China is because of the particularity of Hong Kong. According to the new Enterprise Income Tax Law, which came into effect on January 1st, 2008, 10% withholding income tax is required to be paid in China for the dividend income obtained by overseas PE without an institution in China (unless otherwise preferential in the tax treaty). Due to the arrangement between the mainland and Hong Kong to avoid double taxation, withholding income tax can be levied at the rate of 5% on the eligible dividend income of Hong Kong companies originating in China. Therefore, many red-chip organizations set up companies that directly hold the rights and interests of domestic companies in Hong Kong to enjoy the withholding tax concessions on dividend income between the Mainland and Hong Kong.

  Second, most of the overseas subsidiaries of Xiaomi’s international business are integrated in Xiaomi Singapore Company, and the expansion center of Xiaomi’s overseas business is Xiaomi Singapore Company. The main reasons are Singapore’s advantages such as preferential tax policies, high degree of opening to the outside world and less capital control. Many domestic companies, such as SF Express and SHEIN, also use Singapore as a base for international business.

  Figure 1-2 Xiaomi listed enterprise structure

  Second, Xiaomi’s business map analysis

  Xiaomi is the earliest among several major mobile phone manufacturers in China, which is closely related to Lei Jun’s experience of investing in a number of Internet and manufacturing enterprises as an angel investor after 2006. At present, Xiaomi’s ecological map has basically taken shape, mainly covering six sectors: mobile phone communication and software services, AIoT ecological chain, new manufacturing, cultural mutual entertainment, finance and investment.

  2.1 Mobile phone communication and software services

  This sector has always been the most important basic business of Xiaomi, with an average revenue ratio of 61.6% in the past three years. At present, there are mainly three brands: Xiaomi, Redmi and MIUI. The main positioning of Xiaomi mobile phone is flagship and high-end mobile phone, so digital series such as Xiaomi 13 and MIX series such as Xiaomi MIX4 and Xiaomi MIX Fold2 are an upward breakthrough in cost performance in the whole product layout.

  Redmi mobile phones locate low-end mobile phones, mainly including K digital series such as Redmi K50 and Note series such as RedmiNote11T, which inherits the brand concept of Xiaomi’s ultimate cost performance. In fact, when Redmi became independent in 2019, in addition to differentiated development, it was also to compete for glory more effectively, so that Xiaomi could get rid of Huawei directly.

  MIUI is an asset that is easily overlooked. In addition to the mobile phone system MIUI13, MIUI Home, MIUI TV and MIUI Watch also play an important tandem role in extended products. In the environment of hardware convergence, manufacturers are paying more and more attention to the development investment at the software level. Xiaomi’s success is inseparable from the iterative deepening of MIUI, especially in the early 2010 s, when the Android system was acclimatized and the operation was imperfect, the launch of MIUI laid a solid foundation for the word-of-mouth publicity and sales of Xiaomi in the early days.

  2.2 AIoT ecological chain business

  At present, this sector has the second largest revenue contribution in Xiaomi system, accounting for 27.8% of the average revenue in the past three years. Because there are many categories of ecological chain, products are simply classified into three categories here.

  Because the principle of Xiaomi’s investment is "investment does not hold shares, help does not add chaos", compared with Ali, the investment is still relatively friendly, and Xiaomi also has the support of other factors such as technology, so more and more enterprises participate in the eco-chain platform.

  2.3 New manufacturing business

  This business is not very mature compared with the mobile phone and AIoT business, and it is more about Xiaomi’s exploration of the future strategic sector, including Xiaomi Automobile, Xiaomi Robot and Smart Factory.

  Xiaomi Automobile is Lei Jun’s ambition to start a business for the last time. Investing 10 billion yuan in the first phase and 10 billion dollars in ten years is undoubtedly one of the most expensive business sectors of Xiaomi in the future. The significance of Xiaomi Automobile lies not only in the huge wave trend of visible new energy vehicles, but also in the completion of the last mile of Xiaomi’s ecological intelligence scene, that is, the complete closed loop of work, home and travel. This means that users can enjoy the full coverage service of Xiaomi Ecology all day long.

  At present, the main direction of Xiaomi Automobile is autonomous driving technology (the first phase invested 3.3 billion yuan, and the R&D team exceeded 500 people), which has entered the testing stage. As for why autopilot technology is chosen as a breakthrough, on the one hand, the foundation of Xiaomi, a software research and development team, and on the other hand, autopilot, as the brain center of electric vehicles, is also located in the highlands in the industrial chain.

  In terms of Xiaomi robot, CyberOne robot and CyberDog robot dog have been publicly disclosed, which are mainly developed by Xiaomi Robot Research Office. In the commercial development, bionic robot is far less than industrial manipulator in application because of its complex scene and high scientific and technological difficulty.

  If the large-scale application of most digital factories and AGV handling robots corresponds to improving the quality and efficiency of the secondary manufacturing industry, major breakthroughs have been achieved in some fields; Then the large-scale commercialization scene corresponding to CyberOne and CyberDog is the tertiary service industry, which can have a far-reaching impact on this industry. In fact, individuals are doubtful.

  The essential reason is that the manufacturing industry is product-oriented, and it is easy to formulate standardized processes and rules. However, the object-oriented service industry is essentially individual users, and the personalized services it needs are complex and changeable. The data and capacity to be calculated are actually enormous, and the existing computing level is far from meeting the needs of complex scenarios. At least in the short to medium term, the prospect of breaking through this technological bottleneck is not optimistic.

  Smart factory is Xiaomi’s latest practice in intelligent manufacturing, representing advanced manufacturing technology and R&D base. In 2020, Beijing Xiaomi Smart Factory (Phase I) settled in Yizhuang, Beijing, with a total investment of 600 million yuan and a total construction area of 18,600 square meters. In addition to the annual output of 1 million high-end mobile phones, it also has a strong R&D base attribute, which is not only a "large laboratory" for the pre-research of new processes, new materials and new technologies, but also an "experimental base" for advanced manufacturing equipment and automated production lines.

  Beijing Xiaomi Smart Factory (Phase II) is located in Changping District, Beijing, with a project area of 87.45 mu, a total construction area of 141,100 square meters, and an annual output of 10 million ultra-high-end smart phones, with an output value of about 60 billion yuan. It will be the second-generation smart mobile phone production line including SMT placement, board testing, assembly, whole machine testing and finished product packaging, and the second-phase factory will pay more attention to the improvement of production capacity. At the same time, Xiaomi Argentina smart factory is also under construction to serve the development of South American market.

  2.4 Cultural Mutual Entertainment Plate

  The business involving the agency distribution of film and television works and games is mainly realized by Xiaomi Pictures and Beijing Kawara Tsutomu. Xiaomi Film is mainly responsible for the investment and publicity of film and television. The film and television works involved include Chinatown Detective 2 and Former 2, etc. In fact, Beijing Kawara Tsutomu is mainly responsible for the investment and agency distribution of game business, and the main works include Xiaomi Gunfight, etc. This business is not very successful at present because giants such as Tencent and Netease are in the forefront.

  2.5 Financial Sector Business

  It is co-ordinated by Xiaomi Finance Hong Kong Company, and its business involves banking, insurance, factoring, internet financing, micro-loans and third-party payment. Among them, the carriers of banking business are Star Bank (virtual bank, Hong Kong license) and New Network Bank (the second largest shareholder accounts for 29.5%), which carry out bank deposit and loan business.

  Tianjin Xiaomi Commercial Factoring mainly provides trade financing and settlement management of accounts receivable, Chongqing Xiaomi Microfinance mainly provides microfinance services, and Jiefu Ruitong mainly provides third-party payment services. The importance of the financial sector lies in its high market space, high valuation and high coverage (supply chain finance, inclusive amount, financial technology, etc.). In the prospectus, it is clear that Xiaomi’s financial business will be divested and seek independent listing.

  Figure 2-2 Xiaomi Financial Sector Diagram

  2.6 Investment business segment

  Xiaomi’s investment channels mainly include Hubei Xiaomi Changjiang Industrial Fund Partnership (Limited Partnership), Hubei Xiaomi Changjiang Industrial Investment Fund Management Co., Ltd., Tianjin Jinmi Investment Partnership (Limited Partnership) and Xiaomi Technology (Wuhan) Co., Ltd.. According to incomplete statistics, by the end of the first quarter of 2022, Xiaomi had made about 425 foreign equity investments, and the total publicly disclosed financing amount of its participating projects was about 84.77 billion yuan. In 2021 alone, the project financing amount reached 45.24 billion yuan.

  Xiaomi’s investment sector is diversified, which not only serves its own business map, but also continuously invests in cutting-edge technology industries. The investment direction mainly focuses on smart home appliances and electronic products industry, automobile related industry, game entertainment and media industry, integrated circuit and chip industry. Xiaomi’s investment in 2014 and 2021 was significantly higher than that in other years. Among them, 2014 may be related to the strategic layout of IoT. In addition, the investment and financing environment was relatively relaxed at that time, and the overall investment scale of the market expanded rapidly. In 2021, it was Xiaomi’s expansion of new business, and the layout of the upgraded industrial chain of intelligent manufacturing represented by Xiaomi Automobile increased significantly.

  Third, the analysis of basic financial indicators of Xiaomi

  After talking about the ecological map, most investors may be concerned about the financial indicators of Xiaomi. Then we interpret it according to the level of profitability, debt and debt repayment structure and cash flow in turn.

  The first is the analysis of profitability. The compound growth rate of Xiaomi’s revenue in the past five years is as high as 36.84%, which is at a high-speed development level. The operating income in the three years from 2019 to 2021 is 205.839 billion yuan (17.68% year-on-year), 245.866 billion yuan (19.45% year-on-year) and 328.309 billion yuan (33.53% year-on-year) respectively. The main reason is that the sales volume of Xiaomi 9, which was released that year, was only 2.47 million (the sales volume of Xiaomi 8 exceeded 10 million units in the same period), and the revenue of mobile phone business only increased by 7.3%, and the sales volume mainly depended on the low-end models.

  The five-year review growth rate of gross profit has further reached 51.71% (the gross profit level has increased from 13.22% in 2017 to 17.75% in 2021), of which the gross profit in 2019-2021 was 28.554 billion yuan (28.67% year-on-year), 36.752 billion yuan (28.71% year-on-year) and 528.

  In terms of net profit, except for the large fair value loss of convertible redeemable preferred shares in 2017 due to international accounting standards before listing, which caused a loss of 43.889 billion yuan in that year, it has remained profitable since listing, of which the net profit from 2019 to 2021 was 101.03 (-25.04% year-on-year), 203.13 (101.06% year-on-year) and 192.83 respectively.

  It should be noted that, although the revenue and profits of various businesses showed a rapid increase in 2021, the final net profit showed a negative growth. The reason was not that there was a problem with Xiaomi’s mobile phone business, but mainly two factors. On the one hand, entering new manufacturing industries such as Xiaomi Automobile led to a large increase in research and development expenses (an increase of 3.911 billion yuan year-on-year) and other operating expenses (an increase of 11.324 billion yuan year-on-year); On the other hand, the investment income dropped by 54.98% to 6.045 billion yuan and the income tax expenses surged by 288.71% to 5.134 billion yuan, which eroded profits. The decline in investment income was due to the overall downturn in the stock market and the surge in income tax was mainly due to the sharp decline in deductible expenses in the same period, which led to a net profit increase of only 12.87%, but the income tax increased by 288.71%.

  Another key indicator is the inventory turnover rate, because the overall upgrading structure of the mobile phone industry is relatively fast, and the discount rate of inventory machines is very fast. After one year, the depreciation rate of new machines can reach 6-7 fold, so the inventory turnover rate also directly affects the profitability of enterprises. Xiaomi’s inventory turnover rate in the past three years has been above 5, which is the fastest mobile phone manufacturer except Apple (which has remained above 40 all the year round, and the industry has been riding the dust), namely 5.71 and 5.71 respectively.

  In terms of debt structure and solvency, Xiaomi’s asset-liability ratio is relatively stable in the past three years, which are 55.53% (total assets of 183.6 billion yuan), 51.11% (total assets of 253.6 billion yuan) and 53.08% (total assets of 292.892 billion yuan), and its solvency is also relatively stable, with current ratios of 1.49, 1.63 and 1.66 respectively in the past three years.

  There are three major changes in cash flow:

  First, the operating cash flow dropped sharply. In 2021, the operating income was 9.785 billion yuan, down 55.27% year-on-year. The main reason was that the annual growth of accounts receivable was 7.8 billion yuan, and the annual growth of inventory was 10.7 billion yuan. Together, they occupied more than 18.4 billion yuan.

  Second, the investment cash flow flowed out sharply, increasing to 45.008 billion yuan (up 154.59% year-on-year), mainly due to Xiaomi’s entry into new businesses such as Xiaomi Automobile and the substantial increase in foreign investment.

  Third, the cash flow of fund-raising has been greatly reduced, from 26.216 billion yuan in 2020 to 4.499 billion yuan in 2021. From the perspective of investment and fund-raising activities after listing, after sufficient cash reserves, Xiaomi will often open up new businesses and the latter will greatly increase investment activities, which is manifested in the fact that the next year of the fund-raising year in 2018 and 2020 is often the big year of investment activities, namely 2019 and 2021.

  Although the financial report data of Xiaomi Company is very bright in recent years, there are actually some hidden risks.

  Internal factors: Xiaomi automobile is the biggest uncertainty, and the investment of 10 billion dollars is not a small investment for any company, which is also reflected in the substantial increase in R&D investment and other business expenses last year. In addition to funds, Xiaomi’s internal talent tilt is bound to occupy more, including more than 1,000 R&D teams, etc. Xiaomi Automobile, which occupies a lot of funds and talent resources, will inevitably have a certain impact on the mobile phone business. At present, Xiaomi plans to build a car in the form of a self-built factory, which requires higher regulatory approval and integration of the supply chain. It is difficult to achieve mass production of automobiles in the first half of 2024.

  External factors: mainly manifested in the global economic downturn and the gradual saturation of the mobile phone industry. The economic downturn has led to a decrease in consumers’ disposable income and a weakening of their willingness to consume. The saturation of the mobile phone industry has changed from the blue ocean of incremental competition to the blood sea of stock competition.

  Fourth, management analysis

  Xiaomi’s senior management mainly includes 16 people including Lei Jun, Lin Bin and Hong Feng. It can be divided into three levels. Lei Jun is the only one, the early co-founder and the new management. In the early days, Xiaomi had eight founders, including Lei Jun (Jinshan), Lin Bin (Google), Hongfeng (Google), Wang Chuan (see more about technology), Liu De (Beijing University of Science and Technology), Li Wanqiang (Jinshan), KK Wong (Microsoft) and Zhou Guangping (Motorola), mainly from Jinshan and foreign giants such as Google, Microsoft and Motorola. Except that Liu De and Li Wanqiang were born as designers,

  The first floor: Lei Jun is the absolute core of Xiaomi and currently has more than half of the voting rights.

  Lei Jun (51 years old) is undoubtedly the totem of Xiaomi and the most important intangible asset (although not included in the report). He is the founder of Xiaomi Company, and currently serves as the CEO and chairman of Xiaomi Group who also serves as the CEO of electric vehicles, so just as Lei Jun himself said at the Xiaomi spring conference in March 2021, he wants to gamble all the previous honors for the last venture of Xiaomi electric vehicles, so in the internal division of labor, he focuses on electric vehicles. I don’t want to dwell on Lei Jun’s legendary experience, but I want to summarize it with a few labels: genius programmer, university entrepreneurial failure, three in and three out of Jinshan, Joyo. com transfer, angel investor and Xiaomi founder.

  Genius programmer: Because of his thick black hair, many netizens questioned the identity of Lei Jun’s programmer. In fact, Lei Jun is not only a programmer, but also a genius programmer in my opinion. In his freshman year, he wrote Pascal programs and compiled new textbooks. He completed all the credits in two years in college, wrote more than 1 million computer applications in BITLOK0.99 (encryption software, anti-theft version), deciphered WPS1.0 in two weeks, and rewritten BITLOK 3.0 in two months. Therefore, if Lei Jun does not become CEO, he can actually become a programmer god.

  University entrepreneurial failure: In the junior year of 1990, I founded a three-color company with my friends, sold computers, copied Hanka, etc. Because Hanka was cracked and the internal contradictions were prominent under the company’s four people sharing the equity, I was dissolved six months later, and my first venture failed.

  Three in and three out of Jinshan Company: Lei Jun joined Jinshan Company in January 1992, submitted his resignation in April 1996 (although he failed to resign in the end and took a seven-month vacation), returned to Jinshan in November 1996, resigned as CEO two months after Jinshan went public in December 2007, returned to Jinshan as chairman in July 2011, and resigned as chairman of Jinshan in June 2020.

  The experience in Jinshan enabled Lei Jun to grow from a technician to a manager, from a tactician to a strategist. After the frustration of Pangu Office and the helplessness of Joyo.com, Lei Jun had a deeper understanding of the Internet industry and laid the foundation for the establishment of Xiaomi in the future. 

  For Jinshan, Lei Jun saved Jinshan twice and realized the listing of Jinshan in two places, which is the best way to repay Jinshan. The first time was in 1996, when Pangu Office ran out of funds to develop the project, but it ended badly. Lei Jun later won new cash flow for the company by developing tools such as kingplayer, Kingsoft and Chivalrous Man’s Love, and on the other hand, improved WPS to get the company out of the predicament.

  Another time, in 2011, Lei Jun returned to Jinshan in order to repay Qiu Bojun’s kindness. At this time, the performance of Hong Kong stocks in Jinshan was bleak. The price of Hong Kong stocks was less than HK$ 3, and the market value was less than HK$ 5 billion. After Lei Jun’s return, through a series of reforms and strategic adjustment, Jinshan’s revenue increased by 5 times and its share price increased by 10 times within 3 years. A shares were realized by splitting subsidiaries and implementing internal reforms.The listing, the stock price is as high as 518 yuan, the market value is as high as 240 billion yuan.

  Joyo’s transfer: Joyo, founded in 1999, was Lei Jun’s first attempt to establish an Internet enterprise. At first, it was software download, but the cost of doing this business in the domestic Internet infrastructure environment was too high. In 2000, it was split from Jinshan and transformed into e-commerce, and it achieved the first place in domestic B2C e-commerce. The sales in a single season exceeded 100 million yuan, but the company still lost money and needed to continue to burn money. According to Lei Jun’s estimation at that time, Joyo needed to burn another 1 billion yuan to make a profit.

  In the end, Joyo didn’t survive the capital winter after the Internet bubble, and its internal funds were quickly burned out. In addition, Jinshan was busy preparing to go public at that time, so it didn’t pay much attention to this business. Finally, Joyo sold it to Amazon at a price of $75 million in August 2004. In Lei Jun’s own words, Joyo was founded after the Internet bubble burst and fell before the all-round rise of e-commerce. This incident actually dealt a great blow to Lei Jun. At that time, Lei Jun did not advocate selling, and even had a fierce quarrel with Jinshan, but he finally had to sell under the pressure of shareholders Jinshan and the capital.

  Angel investor: The defeat of Joyo, especially in such a way, made Lei Jun miserable. Since then, he began to participate in the development wave of the Internet industry in the form of an investment company. Lei Jun’s investment career is actually divided into two stages. In the first stage, according to incomplete statistics, he invested in 21 projects from 2004 to 2011, includingAt that time, Lei Jun’s investment style was "not familiar, not investing, only investing people, helping without adding chaos", which can also be regarded as the investment principle template of Xiaomi investment plate.

  After the establishment of Shunwei Capital in 2011, Lei Jun’s personal investment decreased, and he invested more in the name of Shunwei Capital and Xiaomi Group, and invested in Jinshan Cloud, Wanmo Acoustics, I micro poly, Vanke Eslite (failure case) and other enterprises, and more companies related to the mobile phone industry or smart home supply chain were laid out to interact with the development of Xiaomi’s ecological chain.

  Founder of Xiaomi: The establishment of Xiaomi is the first time that Lei Jun was in the general trend of the development of mobile mobile Internet and founded a company for his own ideal (to create a great company). As the youngest Fortune 5000 company, Xiaomi’s mobile phone shipments rank third in the world, wearable devices rank first in the world, and TV shipments rank first in China, etc., and its performance is constantly refreshing. Lei Jun is not only the CEO and chairman of Xiaomi, but also the spiritual soul of Xiaomi. The outside world has deeply linked Xiaomi to Lei Jun, just as Ma Yun is to Ali and Ma Huateng is to Tencent.

  The second level: At present, Lin Bin, Hong Feng, Liu De and Wang Chuan, the co-founders who started their business with Lei Jun, remain in the senior management team, while Li Wanqiang, KK Wong and Zhou Guangping have retired behind the scenes. In the process of enterprise development, they will always face the founder’s financial freedom, or their management ability can’t keep up with the needs of enterprise development and quit or even leave. This is an objective law of enterprise’s long-term development.

  Lin Bin (53 years old), co-founder and vice chairman of Xiaomi Group, and Lin Bin, the No.2 veteran of Xiaomi, worked as engineering director in Microsoft (1995-2006) and Google (2006-2010) in his early years, with rich experience, and his software technology development and engineering management were also big coffee. Similar experiences and technical language communication make Lin Bin and Lei Jun have a common language, and both of them have the habit of carrying various mobile phones in their backpacks for research.

  At present, Lin Bin has left the core position of President of the Group and President of the Mobile Phone Department, and retired to the second line to serve as the vice chairman of the Strategy Committee, and accumulated cash of nearly 8 billion yuan in 2019 and 2020. Crucially, in 2020 and 2021, Lin Bin’s own 1.86 billion Class A shares (one Class A share has 10 votes) were converted into Class B shares (one share has one vote). After the conversion, Lin Bin still held 460 million Class A shares, and the voting rights were diluted from the peak of 29.52% to 6.9% (by the end of 2021, Lei Jun’s voting rights had increased from 55.2% at the time of listing).

  Hongfeng (44 years old) is the co-founder and senior vice president of Xiaomi. He is currently the chairman of Tianxing Digital Branch. He was originally responsible for the construction of MIUI system and Internet services. After the adjustment of division of labor, he is now mainly responsible for Xiaomi’s financial services, including credit, third-party payment, Internet wealth management and insurance.

  Hongfeng himself is an old subordinate of Lin Bin. From 2005 to 2010, he took a job at Google in charge of product and engineering management, and from 2001 to 2005, he worked as a senior software engineer at Siebel Systems (later acquired by Oracle Bone Inscriptions). However, for Hongfeng, who was born as an engineer, the financial business is also new to him. At present, Xiaomi’s financial business has been deeply involved in the financial investment in the supply chain, and has undertaken the overall planning of capital exchanges within the group. It is clear that the financial business will be listed independently in the later stage, so in fact, although the current income is not large, it is definitely one of the core businesses in the future.

  Liu De (48 years old) is the co-founder, senior vice president and head of the organization department of Xiaomi. Originally, he was mainly responsible for the supply chain, industrial design team and ecological chain business of the mobile phone department. At present, he is mainly responsible for the selection and training of cadres and the design of the company’s organizational structure. Liu De, a designer, obtained a master’s degree in mechanical design and theory from Beijing Institute of Technology and a master’s degree in industrial design from art center college of design, California, USA. He participated in the design of the first generation of Xiaomi, and visited and conquered Sharp as a screen supplier with Lei Jun and Lin Bin during the Japanese earthquake. At the same time, it also laid a solid foundation for the expansion of AIoT business in the initial stage of Xiaomi.

  Wang Chuan (52 years old), co-founder, senior vice president and chief strategy officer. Wang Chuan made Xiaomi TV the first in China. In 2021, Xiaomi TV sold about 9 million sets, ranking first in the domestic market for three consecutive years. At the same time, the development of Xiaomi box and Xiaomi TV form ecological complementarity.

  The third floor represents the new force of Xiaomi’s alternation between old and new. The representatives include Wang Xiang, the new president, Lu Weibing, the general manager of Redmi, and Adam Gao, the president of the mobile phone department. These later executives are an update to the original founding team, bringing more professional management ability and an important guarantee force for the new decade strategy.

  Wang Xiang (60 years old), a partner and president, assisted Lei Jun in the operation of the group and assumed the role of Lin Bin. Wang Xiang used to be the senior vice president of Qualcomm and the president of Greater China, and Wang Xiang played a key role in the negotiations with Qualcomm in the early days of Xiaomi’s establishment. In 2015, he joined Xiaomi under the lobbying of Lei Jun. At that time, he was mainly responsible for the expansion of international business, especially for the opening of the European market.

  In 2021, Xiaomi’s overseas shipments exceeded 25 million units, up by more than 120% year-on-year. Among them, the market share of operators in Europe reached 16.8%, ranking third only after Samsung and Apple, and the market share of operators in Latin America was 12.3%, ranking third only after Samsung and Motorola. It is the outstanding performance of overseas business that Lei Jun placed high hopes on Wang Xiang, which enabled him to take over the position of Lin Bin in 2019. A big company that wants to turn Xiaomi into an international company also needs talents with a more international vision.

  Lu Weibing (46 years old), partner, senior vice president, president of China District, and concurrently general manager of Redmi (Redmi), is mainly responsible for the independent operation of REDMI brand. Lu Wei Icefield was first the president of Gionee Mobile. Later, due to Gionee’s failure in transformation and poor management in the era of smart phones, and founder Liu Lirong’s gambling loss of more than one billion in Saipan, the company’s capital chain broke and led to bankruptcy. Later, Lu Weibing founded Chengyi Technology, but it was unsuccessful. After being acquired by Lei Jun, it was included in the management of Xiaomi (Lei Jun spared no effort to obtain talents).

  After taking over the spin-off Redmi brand, Lu Weibing has made great efforts in product integration and marketing, and often appears in headlines and hot words. Redmi also appears in the public eye, especially in Redmi K series, which dominated the Double Eleven and JD.COM 618 activities, and Redmi 9 and Redmi 9A were also selected as the top 10 best-selling models in the world in 2021 (only the second in China).

  Adam Gao (48 years old), senior vice president and president of mobile phone department, is mainly responsible for the research and development and production of mobile phone products. Adam Gao obtained a bachelor’s degree in physics and a master’s degree in business administration from Tsinghua University in 1996.Executive vice president, CEO of ZTE Mobile, global executive vice president of Ziguang Group, CEO of Ziguang Zhanrui, chairman and general manager of Huixin Communication, their resumes are extremely glamorous.

  Adam Gao, who is also an engineer, has witnessed the glory and decline of ZTE, and has rich experience in management, but in recent years, his posts have been transferred frequently. Perhaps it was frustration in the workplace, or it was deliberate. In 2019, Adam Gao set up Huixin Communication (Xiaomi invested in shares) and joined Xiaomi Group the following year.

  The representatives of the above three levels represent the three stages of the evolution of Xiaomi’s management model:

  In the initial stage of 2010~2014, Lei Jun and Lin Bin formed a team to dig people everywhere, and their management was mainly Lei Jun and Lin Bin, so they were also the founders who directly held Class A shares (super voting rights) in the initial stage of Xiaomi’s listing.

  During the exploration from 2015 to 2017, Xiaomi suffered a crisis, with business stagnation and sales decline. Thanks to the joint efforts of Lei Jun and other co-founders, the management at this time was centered on the eight founders and developed separately. Lack of communication between major departments affected the efficiency of Xiaomi, so that Lei Jun made a difficult decision in 2016 to transfer Zhou Guangping, who was in charge of the mobile phone department, to Lin Bin, which also laid the groundwork for Zhou Guangping’s resignation in 2018. This is the problem that enterprises often face when they develop. When the management ability of the founder can’t control the growing business of the company, how to choose?

  From 2018 to 2021, the internal management of Xiaomi Group was integrated. The four major departments were split into more than a dozen business departments, and the division of labor among senior executives was readjusted. Young cadres began to move to management positions, while those new to Xiaomi’s senior management with Wang Xiang, Lu Weibing and Adam Gao began to move to Center Stage, and the old group of co-founders Li Wanqiang, Zhou Guangping and KK Wong began to launch the group management sequence or resign.

  However, at the turn of the old and the new, it is still Lei Jun who hangs the sail for Xiaomi’s re-starting in the second decade, indicating the sailing direction, but the partners behind him have changed a group of people. After Lin Bin’s faint retreat, Lei Jun’s voting army once exceeded 69% (absolute holding), and became centralized. Perhaps Lei Jun himself saw the limitations of human nature and soon reduced his voting right to 62.6%, which is perhaps Lei Jun’s greatest wisdom.

  V. Corporate Culture and Group Strategy

  5.1 Xiaomi’s corporate culture

  There is not much discussion about Xiaomi’s corporate culture, and there is little public information. According to my own understanding and referring to Lei Jun’s books, there are roughly three cultures of Xiaomi that are of great significance, namely, engineer culture, efficiency innovation culture and fan community culture.

  The first is engineer culture, which is closely related to Xiaomi’s founding background. Eight co-founders are called Eight donkey kong, of which six are ten engineers, and two designers are from science and engineering backgrounds. Therefore, Xiaomi attached great importance to the training and recruitment of engineers from the beginning. By the end of 2021, Xiaomi had 35,415 employees, including 14,592 technical posts, accounting for 43.65%. In addition, Lei Jun was born as a programmer, and Lin Bin is the engineering director of Google. Therefore, engineers are paid more attention to both economically and emotionally.

  At the beginning of the business, Lei Jun himself participated in the design of Xiaomi mobile phone. Once, because of the disagreement between the technical department and the design department at the beginning of Xiaomi mobile phone design, Lei Jun even demonstrated how the components were stacked. Xiaomi Company has three iron laws, which were laid down by Lei Jun himself, namely "technology-oriented", "making friends with users" and "making the coolest products", among which "technology-oriented" is essentially a pursuit of engineer culture.

  Secondly, the culture of efficiency innovation, which actually means that Xiaomi pays attention to the improvement of efficiency on the one hand and the innovative development model on the other. Paying attention to efficiency is a concern of all enterprises, but this efficiency is extremely important for Xiaomi, because the profit rate of Xiaomi is relatively low compared with that of its friends. Under the low profit rate, only by achieving high turnover and high efficiency can the enterprise ensure a certain profit level, so Xiaomi’s inventory turnover rate can be maintained at a high turnover level, second only to Apple. At the same time, Xiaomi’s corporate structure is relatively flat, with fewer internal levels and lower communication costs, which is also conducive to improving company efficiency.

  Innovation is a portrayal of Xiaomi’s business model and product research and development. From the triathlon business model (hardware+new retail+Internet) to the eco-chain investment cluster, to the MIX series’ search for the direction of the mobile phone industry, it is Xiaomi’s bold exploration of future technological innovation.

  Finally, the culture of fan community, Xiaomi is the first mobile phone manufacturer in China to start operating fan community, which is related to Lei Jun’s experience of posting in CFido forum in Jinshan in 1996 for half a year and communicating with others. At that time, he met Ma Huateng, a programmer in Shenzhen Runxun Communication, and Ding Lei, a civil servant in Ningbo Telecom Bureau.

  Lei Jun implanted community operation into Xiaomi’s corporate strategy from the beginning, and interacted with users through the fan community to find problems, improve problems and feedback problems in time, which was called "Internet development mode with user participation" by Lei Jun. Therefore, there is the story of Xiaomi’s 100 dream sponsors, that is, the first 100 fans who signed up for the brush machine in Xiaomi Forum. At that time, the success rate of the mobile phone brush machine was not very high, which easily caused the mobile phone to turn brick. By the end of 2021, MIUI had more than 500 million monthly users, and it was the spark of those 100 people that ignited the hope of Xiaomi’s continuous progress.

  5.2 Xiaomi Company’s New Ten-year Strategy

  In the strategic upgrade in the new decade, Xiaomi has established the core strategy from "mobile phone +AIoT" to "mobile phone ×AIoT". It seems that the word difference actually corrects the original internal differences. First, the mobile phone business is still the core. Second, the layout of AIoT is no longer a simple expansion, but a multiplier effect with mobile phones, resulting in multiple empowerment effects. For Xiaomi’s Eco-chain 2.0, it is to provide a more robust, comprehensive and in-depth capacity support platform for the cooperative industry team, promote Xiaomi’s scientific and technological ecology of "people-oriented, connecting people and everything", and improve the product technology and experience level of the whole industry.

  At the same time, the three strategies of "re-starting a business", "Made in internet plus" and "Steady and Far-reaching" in the new decade are defined, which reflects Xiaomi’s ambition in promoting the efficiency revolution of the whole manufacturing chain. The core of the three strategies is the efficiency revolution of the manufacturing industry, which corresponds to the internal exploration of Xiaomi’s smart factory, Xiaomi automobile and Xiaomi robot, and the investment empowerment of Hubei Xiaomi Changjiang Industrial Fund (initiated by Lei Jun and controlled by Hubei Provincial State-owned Assets Supervision and Administration Commission) in the manufacturing industry, mainly targeting the investment in advanced manufacturing, intelligent manufacturing, industrial robots and unmanned factories.

  Xiaomi exports foreign capital to jointly develop or export technical solutions to promote the efficiency change of manufacturing industry, such as Xiaomi’s partners.Xiangtan Science and Technology Park, which was put into production in March 2021, was built with standardized modules deployed by Xiaomi Smart Factory, and introduced the "one-key calibration" function developed by Xiaomi, which doubled the efficiency of the robotic arm and improved the debugging efficiency of the assembly line by more than 10 times.

  It is not only Xiaomi’s mission, but also the best footnote to its culture and strategy to always insist on making good products that are "touching people’s hearts and kind in price" so that everyone in the world can enjoy the beautiful life brought by technology.

  Six, the industry competition analysis

  At present, the mobile phone industry is actually highly mature, and the supply chain is also complete enough. With the upgrade of function machines and the disappearance of dividends from 3G to 4G network, the incremental space of domestic users is close to saturation. At the same time, a large number of mobile phone brands have withdrawn from the market, and the competition in the mobile phone industry has entered an oligopoly era. The market is no longer the blue ocean more than a decade ago, but has become a sea of blood.

  6.1 The overall cooling of the industry is obvious, and the domestic high-end stage "failed"

  The overall cooling of the industry is mainly attributed to three factors:

  According to the data of CINNO Research, in the first half of 2022, the sales volume of smart phones in China market was about 134 million units, down 16.9% year-on-year, setting the worst sales performance in the first half of 2015. The main reasons are the repeated epidemic situation, the shortage of core components such as upstream chips, and the reduction of residents’ consumption expectations.

  At the same time, influenced by the unique mobile phone festival of "JD.COM 618" in China, the sales volume in June is often the peak of annual purchase. In June this year, the sales volume of smart phones in Chinese mainland market was about 23.2 million units, which was 21.3% higher than that in May, showing obvious signs of recovery. However, compared with the same period last year, the year-on-year decline was still as high as 18.6%, setting the worst monthly sales volume in June since 2015.

  Thanks to the hot sale of Redmi K50, the monthly sales volume ranked second. Xiaomi won the monthly sales crown of domestic mobile phones in June, and shipped 4.1 million units, but it still fell by more than 20% simultaneously. OPPO’s monthly sales volume fell by more than 40% to 3.6 million units. Only Glory achieved positive growth, up 42.5% year-on-year, due to the low shipping base of Glory last year and the good performance after Glory 70 went public.

  Figure 5-1 Sales volume of domestic Top5 mobile phone manufacturers in June

  In terms of domestic sales in the first half of the year, OPPO (excluding realme) ranked first with sales of 22.4 million units, down by 39.1% year-on-year, and glory grew rapidly with sales of 22.3 million units, ranking second with an increase of 118.3% year-on-year. Apple, Vivo and Xiaomi ranked third to fifth. The statistical data caliber of different tripartite institutions is slightly different, and the ranking may change, but the pattern of TOP5 is basically stable, with a total market share of over 80%. Under the downward trend of the industry, the gap between TOPs is gradually narrowing. Last year, the gap between TOPs (Huawei’s fifth and glory’s sixth) was 18 million units, while this year’s gap between the first OPPO and the fifth Xiaomi was only 1.2 million units, which fully illustrates a problem. The competitiveness of the mobile phone industry is increasing. It is no longer the blue ocean 10 years ago, but has become a sea of blood for manufacturers to kill.

  Huawei, which ranked first in domestic sales, has been gradually eroded by OV since it was sanctioned by the United States in 2019 and its chips and other components were limited, especially leaving a high-end market share. But unfortunately, OPPO, vivo and Xiaomi did not seize the opportunity to occupy the high-end mobile phone market (the unit price was more than $400), but they were taken up by Apple. In the second quarter of 2022, the market share of domestic apple’s high-end mobile phone exceeded 46%, and the global high-end model Apple’s share was as high as 57%, more than half of the country. Therefore, the high-end strategy of domestic mobile phones failed from this perspective.

  The main reason why other big manufacturers failed to take over Huawei’s lost market share of high-end mobile phones is that, on the one hand, Huawei’s R&D system is not as strong as Huawei’s (the R&D investment in the past decade exceeded 845 billion yuan, and in 2021, the R&D investment was 142.7 billion yuan, which pushed Microsoft and Samsung Apple to the second place in the world, second only to Alphabet, far exceeding the sum of R&D investment of other domestic manufacturers), and Huawei’s investment and strategies were targeted. On the other hand, several major manufacturers have never been strongly different from the advantages and ecological closed loop of Apple mobile phones, and it is difficult to break through the high-end only by hardware stacking.

  Figure 5-2 Half-year Sales of Domestic Top5 Mobile Phone Manufacturer Edition in 2021-2022

  Although there is still a lot of homework to make up for the domestic high-end, China, with the global mobile phone sales volume of TOP5, has three seats, which also shows the great progress of domestic mobile phones and plays an increasingly important role in the industry.

  In terms of global market, according to Counterpoint’s survey, in the first half of 2022, the global cumulative sales of mobile phones were 621 million units, down 8.4% year-on-year, of which the global mobile phone sales in the second quarter were 294.5 million units, down 9% year-on-year, which was the first time that the sales in a single quarter fell below 300 million units since the second quarter of 2020 (when the global heart disease broke out). In 2022Q2, the TOP5 five market shares were 62.5 million units shipped by Samsung (accounting for 21% of the market, the same below), 46.5 million units shipped by Apple (accounting for 16%), 39.5 million units shipped by Xiaomi (13%), 2,820 units shipped by OPPO (10%) and 25.5 million units shipped by vivo (9%), with a total market share of 69%.

  Figure 5-3 Global Mobile Phone Sales Market Share TOP5

  Table 5-1 Mobile Phone Sales in Global Market from 2021Q3 to 2022Q2

  6.2 Characteristics of domestic mobile phone brands

  After fierce competition in recent years, with the launch of the competition stage by mobile phone manufacturers such as Meizu, LeTV, Gionee and Coolpad, the pattern of domestic mobile phone manufacturers has gradually taken shape in recent years, and only Xiaomi (including Redmi), OPPO (including Yijia, realme), VIVO (including iQOO), Huawei and Glory (separated and operated independently) are left in the mainstream manufacturers. Let’s talk about the characteristics of several brands.

  Xiaomi, synonymous with cost performance and price butcher, can be said to have lowered the terminal price of domestic mobile phones by its own efforts. The biggest characteristics of mobile phones are "full configuration and balanced buckets", self-developed video chip "surging C1" and charging chip "surging P1". Among them, the sub-brand Redmi, known as the cottage terminator, has greatly accelerated the clearing of the low-end mobile phone market. In 2019, after Redmi became independent, it integrated Xiaomi’s product line, focusing on the ultimate cost performance, while Xiaomi impacted the high-end. In particular, the model represented by MIX was not only a price breakthrough, but also a model created for Xiaomi to create a high-end image. The main audiences are digital enthusiasts and science and engineering men, and the representative models are Redmi K20, Xiaomi 12 and Xiaomi MIX1.

  Vivo, a self-developed image V1 chip with outstanding image function, is mainly used to expand the high-speed imaging computing power of ISP (digital imaging system) and improve the functions of taking photos and recording. The classic Slogan "Backlight is also clear, illuminating your beauty" is widely circulated. Vivo focused on music mobile phones in its early years, which promoted the popularization of HiFi sound quality. Vivo NEX released in June 2018 is its exploration of the mobile phone industry. It was amazing that year, but it also failed to complete the high-end mission. The sub-brand iQOO locates the game mobile phone (focusing on performance, fast charging and cooling), focusing on the game experience and cost performance. The main audiences are urban white-collar workers and young women, and the representative models are vivo X70, iQOO8 and vivo NEX.

  OPPO(realme, One Plus) is relatively complicated. At present, mobile phones mainly focus on camera and design functions, and the 6nm Mariana MariSilicon X mobile phone image chip has been developed by ourselves, which has improved the graphic display of mobile phones. OPPO, similar to vivo, pays more attention to the adjustment of imaging system, but pays more attention to taking pictures, as well as excellent process design and body feel. Classic Slogan "charging for 5 minutes and talking for 2 hours" was the most successful advertising slogan in 2015, and OPPO was also one of the first manufacturers to put forward the concept of flash charging, which focused on VOOC flash charging in that year.

  The sub-brand One Plus was integrated into the OPPO system in 2021, focusing on performance and design. Unfortunately, the original simple and original "hydrogen OS" system has been abandoned without success, commonly known as "big hydrogen is dead". Realme is an independent brand at present. In many cases, statistics are not included in OPPO shipments. It was established to counter the Redmi brand, focusing on the ultimate cost performance and master design. The main audiences are urban white-collar workers and trendy youths, and the representative models are OPPO R9, OPPO Reno6 and OPPO find.

  Huawei, as the only domestic manufacturer that has successfully gone high-end and can compete with Apple in the domestic market, focuses on business style, and its selling points are mobile phone photos and Kirin chips designed by itself. Excellent design and OEM production by TSMC have temporarily overshadowed Qualcomm’s processors. Unfortunately, the self-developed Kirin chip could not be produced due to US sanctions. In order to keep its glory, it had to be stripped and sold to Shenzhen SASAC at a price of 100 billion. The main audiences are business people, young men and women, and the representative models are Huawei P30 and Huawei mate20.

  Glory is actually a brand established by Huawei to contain Xiaomi. It also focuses on cost performance and trend design. After being stripped from Huawei, it integrated part of Huawei’s supply chain, and with the endorsement of Shenzhen SASAC, sales bottomed out in 2022. The main audience is online young people, and the representative models are Glory V30 and Glory X10.

  From the above, we can see that the major manufacturers still have some differences in the positioning of mobile phones, but with the saturation of the market from incremental competition to stock game, the customer base among brands is constantly expanding, so that the overlap is high and the profits are down. Moreover, almost all mainstream manufacturers have sub-brands that focus on cost performance. Although Redmi’s independent time is short, Xiaomi is the first manufacturer to implement the brand strategy in the low-end market. Therefore, from business model, brand strategy to chip research and development, Xiaomi still has many innovations, not many people’s inherent corporate image without technological innovation.

  Seven, the value analysis of millet

  7.1 Xiaomi’s valuation level

  Xiaomi’s revenue in 2021 was 328.3 billion yuan and its net profit was 19.283 billion yuan, both of which were the highest in history. Domestic mainstream mobile phone manufacturers are not listed. Therefore, based on the data of Apple and Samsung, it is estimated that in 2021, Apple’s annual revenue was 365.817 billion US dollars, and its net profit was 94.68 billion US dollars. At the end of the year, its P/E ratio was 30.8 times, and its average P/E ratio in recent three years was 27.61 times (fluctuating between 17.07 and 41.95; Price-earnings ratio Samsung Electronics’ annual revenue was 279.6 trillion won, its net profit was 39.24 trillion won, its year-end price-earnings ratio was 11.03 times, and its average price-earnings ratio in recent three years was 14.81 times (ranging from 7.96 to 22.18). According to C39 industry classification of Shanghai and Shenzhen stock markets, the dynamic P/E ratio is 28.07 times and the median is 38.59 times.

  According to the P/E ratio of the above peers and industries, the P/E ratio of Xiaomi should be around 8~30 times. Assuming that the revenue of Xiaomi will exceed one trillion yuan in the next decade and the net profit is 5% to 50 billion yuan, the valuation of Xiaomi should be between 400 ~ 1.5 trillion yuan. In July 2020, Xiaomi reached a market value of 840 billion yuan.

  As of September 14th, the market value of Xiaomi was 261.7 billion yuan, which was more than 68% lower than the peak of 840 billion yuan in 2021. At the same time, combined with the historical price-earnings ratio TTM, price-to-book ratio and marketing ratio TTM of Xiaomi, the price-earnings ratio TTM is 23.86, which is 52.6% in the historical percentile (that is, the value is higher than 52.6%), the price-to-book ratio is 1.92, the historical percentile is 40.67%, the marketing ratio is 0.81, the historical percentile is 5.35%, and the vertical history of Xiaomi. Therefore, whether it is a horizontal peer comparison or a vertical historical comparison, there is still much room for improvement only in terms of the current market value level of Xiaomi.

  Table 7-1 Xiaomi Valuation Indicators

  7.2 Xiaomi’s moat

  If we say the valuation forecast based on historical data, it will always make people feel too ideal in the market hypothesis of random walk theory. In fact, for the dynamic development of enterprises, enterprises need to dig their own moat if they want to be evergreen. Obviously, in the eyes of many people, Xiaomi has no core competence to form a moat at present, and it will never become a company like Apple, but in my opinion, it may be too harsh for a company founded 12 years ago, at least in the following aspects, Xiaomi has done a lot of work and gradually got the appearance of protecting the city ditch.

  (1) the ability to define some category standards of AIoT industry

  From smart home to daily consumables, Xiaomi’s AIoT industrial layout is the earliest and the most successful. In 2021, it contributed 84.98 billion yuan in operating income, accounting for 25.88%. If the red rice mobile phone grabs the market of the cottage machine, it defines the product demand of the thousand yuan machine. Then Xiaomi’s expansion of AIoT is gradually changing the industry standards of many categories of production:

  Compared with mi band’s Bluetooth chip and circuit design scheme, it realizes the long battery life of standby for 30 days, solving the pain points of users; Xiaomi patch panel defines the functional design of patch panel, and integrates traditional interface with USB interface, leading the design trend; Xiaomi air purifier popularizes the poor information of the core components of the fan and filter screen of the purifier, which gives users a deeper understanding of the product; The LDS (Laser Distance Sensor) developed by Mijia sweeping robot has greatly reduced the price of core components and pushed sweeping robots to thousands of households.

  In many industries with low concentration, small market scale and different manufacturing standards, Xiaomi’s involvement has rapidly changed the industry standards, which is a bit of a blow to dimensionality reduction. But what I want to say is that this seemingly simple ability is not easy to copy, because Xiaomi’s investment map has already had ecological barriers, and it is a long-term process to support enterprises (including flow, technology and capital). Few enterprises are willing to help and wait for the supply chain enterprises to slowly. When Xiaomi’s AIoT expands its territory to form an ecological barrier, Xiaomi’s AIoT plate is actually expected to become a platform for defining industry rules, and it is the area where Xiaomi is most likely to form a moat in the future.

  (2)MIUI expanded the ecological boundary of Xiaomi brand and included non-mobile phone users in the whole system.

  By the end of 2021, there were more than 510 million monthly users of MIUI worldwide, up 28.4% year-on-year, among which 130 million monthly users in mainland China, up 17% year-on-year. It took Xiaomi MIUI users five years to go from 10 billion to 500 million, and it took only 10 months to go from 400 million to 500 million. The growth rate of MIUI users is amazing. At this time, the MIUI ecology already has scale effect. What is the level of monthly activity exceeding 500 million? In fact, it is close to Weibo (monthly activity of 573 million), which is 40.4% of WeChat (monthly activity of 1.262 billion).

  Then another message is implied. Most of Xiaomi’s monthly users are in overseas markets, which is essentially different from WeChat and Weibo. Xiaomi has taken the lead in building a global ecosystem. Of course, there are fewer monthly users in Xiaomi mainland, which also reflects the greater competitive pressure faced by Xiaomi in the domestic market. In the same period, there were 270 million monthly users in vivo and nearly 300 million monthly users in OPPO.

  The significance of MIUI is to connect and expand the core strategy of "mobile phone ×AIoT", so that users who are not Xiaomi mobile phones can also access Xiaomi’s ecosystem, which greatly expands the boundaries of Xiaomi circle. Just like the "Pantanal" system newly launched by OPPO at the developer conference in August, 2022, it is essentially to incorporate the IoT business into its own ecological map, including the development of the automobile system OPPO Carlink.

  This cross-market ecological construction is actually "using multiple products and serving multiple markets" in Ansoff’s strategic matrix, which is called diversified business strategy. MIUI started early, and it has a certain first-Mover advantage in the construction of niche. At the same time, the interaction frequency between MIUI and users influenced by Xiaomi’s social culture is obviously higher than that of other domestic manufacturers. In this environment, the shortcomings of Xiaomi’s mobile phone are easily amplified, which also forces the iterative upgrade of MIUI system to accelerate and the service system to improve. If AIoT can affect the length of Xiaomi’s "moat" in the future, then MIUI will affect the width of the "moat".

  Figure 7-1 Monthly Life of Millet MIUI

  Figure 7-2 Ansoff Strategic Matrix

  Eight, a little advice to Xiaomi

  Finally, based on my own thoughts, I would like to give some suggestions to Xiaomi.

  8.1 Distinguish the primary and secondary relationship between electric vehicles and robot tracks. You can’t have your cake and eat it.

  On January 15th, 2016, Lei Jun said at the internal annual meeting that he would set up a Xiaomi Exploration Laboratory, with VR and intelligent robots as the main focus. He announced that he would enter the electric car at the Xiaomi new product launch conference on March 30th, 2021, so Xiaomi entered the robot five years earlier than the electric car, but from the external environment, it is obvious that the track of the electric car is more in line with the needs of Xiaomi’s development than the robot track (the width and breadth of the robot track are not denied). There are two main reasons:

  (1) Xiaomi Automobile is an incremental battlefield with revenue exceeding one trillion yuan, and it is also the need of Xiaomi Breakthrough Technology Company.

  The market scale of the new energy vehicle track is huge. In 2021, the global sales of new energy vehicles were 6.5 million, which was only 8% compared with the global sales of 81.05 million vehicles. In addition, the automobile manufacturing industry chain and the derivatives of the automobile aftermarket (such as automobile financial services, car rental, used car trading, automobile maintenance, etc.), the scale of the industry itself was tens of billions even in China.

  Despite the huge scale, the competition is fierce, except for Tesla.Needless to say, traditional automobile manufacturers such as Volkswagen, Toyota, Ford, Changan, SAIC and Geely have also shifted to the transformation strategy of new energy vehicles, and new power brands such as Weilai, Tucki, Ideality and Nezha have also occupied a certain market share. Xiaomi Automobile wants to break through, not only by integrating the supply chain to focus on cost performance, but also by working hard on vehicle quality control, system services and the expansion and application of AIoT ecology.

  When Xiaomi went public, the most questioned question was whether Xiaomi was a manufacturing enterprise or an internet enterprise, which directly affected the market’s valuation expectation of Xiaomi. Coupled with the trade friction between China and the United States at that time, the overall market was depressed. The valuation of Xiaomi in the early stage of listing was $54.3 billion from the highest $120 billion. Lei Jun has always wanted to turn Xiaomi into an Internet technology company, which is his life goal of creating a great Internet company, and the attributes of new energy vehicles also give Xiaomi the opportunity to change the company label.

  (2) Xiaomi robot should focus on technological edge innovation, which is far from commercialization.

  This is not the problem of Xiaomi, but the problem of the whole industry. The bionic robot has a great market prospect, but the development of science and technology, the physical limit of chip technology, the high cost and other factors restrict the promotion of large-scale commercialization.

  The most typical example is Boston Dynamics (founded by Report, a computer professor at MIT), which was established in 1992. Despite its leading technology, it even received tens of millions of dollars of investment from the US Department of Defense, and released the first quadruped robot BigDog in 2005. However, the continuous losses are far from large-scale business, which eventually made it change hands. In 2013, it was acquired by Google at a price of $3 billion, transferred to Softbank at a price of $165 million in 2017, and transferred to Hyundai Motor Group at a price of $880 million in 2020.

  Compared with Xiaomi’s technical precipitation in this field, Boston Dynamics is not ahead of 15 years, but at least 7 years. Therefore, for Xiaomi, this field is not suitable for pouring too many resources in the short to medium term.

  8.2 What is missing from Xiaomi’s break?

  Compared with the initial stage of the venture, Xiaomi now has sufficient funds, a strong R&D team and well-known brands, so what is missing to realize the smart manufacturing strategy of mobile phone ×AIoT+ in Xiaomi’s new ten-year strategy and the break of Xiaomi’s car? My understanding is:

  (1) Mobile phone: enhance the recognition of design, and dilute the label of cost performance.

  In recent years, the influence of Xiaomi mobile phone on Xiaomi is that the materials are solid, but the design brand recognition and exquisiteness are not enough. In this respect, the Reno series of OPOO and the X series of vivo are better. Xiaomi pursues the product idea of "touching people’s hearts and good price", so it is the highest gear at the same price, but it is relatively poor in the design and texture technology of mobile phones (the design of Xiaomi 11 is actually very good, but unfortunately it was damaged by the fire dragon chip Snapdragon 888 and the accident of burning WiFi).

  It is suggested that Xiaomi should not concentrate all the costs on configuration and stacking, but should pay attention to the improvement of the design language and texture technology of the mobile phone, because this is the most intuitive feeling of users on the mobile phone, especially for female users, "whether it looks good or not, whether it is comfortable to hold it" is the key to attract them. Xiaomi’s civi series is an attempt to focus on design and texture, downplaying the label of cost performance, serving different customer groups and changing the user structure. Civi series can’t say how successful it is, but the direction is really right. I hope Xiaomi can stick to it.

  (2)AIoT platform: define the underlying access protocol of the internet platform to promote AIoT, and establish soft advantages.

  In fact, we have already done this, so we developed the Xiaomi Vela software platform, which is intended to connect the upstream and downstream enterprises of AIoT to the ecological platform system. With the help of Xiaomi’s investment map, Xiaomi still has a first-Mover advantage in the integration of supply chain, with more than 400 million devices linked into AIoT. However, the influence is not enough to form obvious ecological advantages. Therefore, in Xiaomi’s new ten-year strategy, in addition to hardware cooperation, eco-chain enterprises need to promote the standard setting of the underlying agreements.

  (3) Xiaomi Automobile: Focus on the key points and shape the supply chain of Xiaomi Automobile in a low profile.

  The length and breadth of the automobile supply chain are much more complicated than that of the mobile phone, so it is definitely not feasible to copy the experience of integrating the supply chain with the mobile phone, and even the core suppliers will refuse to supply it with a high probability. First of all, we should settle down and tackle key problems in key areas, such as whether we should do the three electric systems (battery, electric drive and electronic control) of electric vehicles ourselves, how to choose the battery, and who will develop the automobile chip and driving system? At present, the core autopilot system has been determined to be self-developed by Xiaomi full stack. It is suggested that the remaining core links should not be spread out too much. We can try the self-developed electronic control system, because other modules are relatively mature and do not need to start from scratch.

  Xiaomi plans to build its own factory instead of OEM, which puts forward higher requirements for the management of supply chain. Therefore, it is essential to reserve talents in this area, and focus on the automobile supply chain. As the youngest Fortune 500 company, Xiaomi’s every move is concerned, and its share price as a listed company is always concerned by investors, so it is not a good thing for Xiaomi Automobile. I don’t doubt Lei Jun’s ability to resist pressure and Xiaomi’s toughness, but it is the best choice for the company to take small steps and integrate the supply chain in a low-key way.

  (4) Xiaomi Automobile: The input cost of time may exceed expectations, so be prepared for a protracted war.

  It is precisely because the matter of building a car itself is too complicated and full of uncertainty that it will probably take more time than expected to realize the research and development of driving attraction and the mass production of the final car. Xiaomi needs to be prepared to fight a "protracted war", and there may even be a situation of "fighting with war".

  8.3 Great companies continue to create social value, and users will also become Xiaomi’s long-term activists.

  "Excellent companies create profits and great companies win people’s hearts" is Lei Jun’s expectation for the company’s future before Xiaomi went public, and it is also a solemn commitment to rice noodles. Looking back on the growth of all great companies, it is bound to promote the progress of the industry, improve the lives of residents and create social value.

  Motorola’s wireless communication technology played an important role in the communication of World War II. Google’s search engine has promoted the internetization of global information; Microsoft’s operating system and office software liberated the productivity of PC and improved the office efficiency of society. The UHV transmission technology of State Grid has greatly improved the transmission efficiency and ensured the safety of domestic power system. At the same time, it has also provided power infrastructure for a large number of countries such as Europe, Africa, America and Asia, and improved the construction of power energy networks.

  Xiaomi is pursuing to be a great company and creating value for society with practical actions. Including the end of the mobile phone cottage market, and the establishment of WiFi6, NFC application and bus card, access card, bank card ecology, Type-C interface application, high-precision dual-frequency GPS, high-power charging, and the popularization of GaN in charging technology, Xiaomi is the main promoter.

  However, the distance is highly recognized by consumers, and there is still a gap between the greatness of improving the value of social efficiency and the great company in Lei Jun’s mind. The only constant is Xiaomi’s determination to pursue greatness. Only in this way will users of Xiaomi (not just rice noodles) support the development of Xiaomi with practical actions, witness the greatness of Xiaomi and become a long-term activist of Xiaomi.

  reference data

  Walk the line

  Thinking about Xiaomi’s Entrepreneurship

  Zero One Think Tank: Xiaomi Investment Map in 2022

  Millennium Investment Bank: Research Report on Xiaomi Industrial Chain in 2022

  Xiaomi’s listing prospectus, reported high in fiscal year 2021

  Zhihu Wenmu: On the Development History of Xiaomi Mobile Phone

  Zhihu ZHANG kid: Looking back on the development of Xiaomi, what did Xiaomi, who was almost eliminated in 16-18 years, experience?

  Counterpoint Global Smartphone Market Share: By Quarter

  Counterpoint-Research-Global-Smartphone-Market-Q2-2022

  CINNO Research 

 

Aouita 12 circled again! Efficient delivery posture wins users’ praise

  As the second flagship model of Aouita, it has gathered the leading advantages of Changan Automobile, Huawei and Contemporary Amperex Technology Co., Limited, and under the empowerment of CHN mode, it has shown its outstanding strength ahead of its peers. At present, its national delivery process is continuing, which makes more and more users experience its charm of "wisdom and beauty" and have an excellent and comfortable travel experience.

  It is reported that Aouita 12 has three characteristics of "top intelligence, top design and top luxury space", which can be called a masterpiece to redefine the new luxury standard in the era of smart cars. While its comprehensive strength is eye-catching, Aouita 12 also has an advantage in terms of price. Its price range is 300,800 yuan-400,800 yuan, and it can enjoy a limited-time interest of 30,000 yuan when it is set to a high level in a limited time, so its cost performance advantage is obvious.

  I still remember that at the delivery ceremony in Chengdu, Hu Chengtai, chief product officer of Aouita Science and Technology, once said: Aouita 12 condensed the leading advantages of Changan Automobile, Huawei and Contemporary Amperex Technology Co., Limited, and was the best intelligent electric vehicle in its class. We have coordinated a lot of resources to promote Aouita 12 to deliver users with high quality and high efficiency. We will also do a good job in the following services to create a better travel experience for everyone. This commitment not only shows Aouita’s firm delivery attitude, but also reflects its confidence in the quality of Aouita 12.

  Specifically, Aouita 12 is equipped with HUAWEI ADS 2.0, a high-order intelligent driving system, and comes standard with 29 intelligent driving sensors, including 3 laser radars, 3 millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars. Based on this software and hardware configuration, Aouita 12 can easily meet the demand of intelligent driving in various road conditions without relying on high-precision maps, while ensuring the smoothness and safety of users’ driving.

  Based on CHN’s comprehensive empowerment, as well as its own mature manufacturing industry chain, advanced intelligent driving technology and perfect battery scheme, Aouita presents the ceiling-level product strength for the majority of users. At the same time, it effectively started the national delivery process, so that users’ earnest expectations were properly responded. It is worth mentioning that the channel construction in Aouita is progressing steadily, and the coverage of 350 channel contacts is about to be completed.

  Next, the national delivery of Aouita 12 will continue. With the advantages of CHN model, Aouita will also provide users with better experience, lower cost and higher efficiency. Of course, we can also expect that Aouita will have a more complete and rich product matrix, which will bring users a more "pleasing" product experience.