Late at night, the United States announced the latest! Huawei’s "explosive single" screen A-share partners have to be embarrassed?

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  Sino-US tariffs welcome new news.

  Late at night on December 26th, Beijing time, the Office of the US Trade Representative announced that it would further extend the 301-clause tariff exemption period for 352 imported goods from China and 77 imported goods from China related to epidemic prevention in COVID-19, from December 31st this year to May 31st, 2024.

  Huawei successfully screened the screen today! On December 26th, the M9, the most expensive model of Huawei, went on the market, with a price of 469,800 yuan and a longest battery life of over 1,400 kilometers. Huawei Yu Chengdong said, "The M9 is the best SUV within 10 million yuan". He also said that the booking volume of M9 has exceeded 54,000. In addition, the poster released by Huawei on the evening of 26th showed that the two-hour listing of M9 (generally referring to reservation and no refund of deposit) exceeded 10,000 vehicles.

  Look at the detailed report!

  The Office of the United States Trade Representative announced that

  On December 26th, local time, the Office of the US Trade Representative announced that it would further extend the 301-clause tariff exemption period for 352 imported goods from China and 77 imported goods from China related to epidemic prevention in COVID-19, from December 31st this year to May 31st, 2024.

  Prior to this, on September 6th, the Office of the US Trade Representative also announced that it would further extend the 301 tariff exemption period for 352 imported goods from China and 77 imported goods from China related to epidemic prevention in COVID-19, and the period would be extended from September 30th to December 31st this year. On September 7th, China’s Foreign Ministry spokesperson Mao Ning said that as a matter of principle, we have always opposed the fight against tariff war, thinking that there is no winner in tariff war. The unilateral imposition of tariffs by the United States on China violates WTO rules, which is unfavorable to China, the United States and the world.

  According to previous media reports, during Trump’s administration, he invoked Section 301 (commonly known as Section 301 of the US Trade Act of 1974) in the name of "national security" to impose tariffs on China’s imported goods. During the Trump administration, there were more than 2,200 goods exempted from tariffs, of which 549 products were extended for one year, but all exemptions expired at the end of 2020. In October, 2021, the Office of the United States Trade Representative announced that it planned to re-exempt 549 imported goods from China, and solicited public opinions on this. After a lapse of nearly half a year, the Office of the US Trade Representative issued a statement on March 23, confirming 352 of the 549 imported goods from China that were to be exempted from tariffs again. This tariff exemption period has been extended many times so far.

  In March 2022, Shu Jueting, spokesperson of the Ministry of Commerce, said at the press conference that China noticed that on March 23, the Office of the US Trade Representative announced that it would resume exempting 352 items of goods imported from China from additional tariffs, which would help the normal trade of related products. China has always believed that the unilateral tariff increase measures of the United States are unfavorable to China, the United States and the world. Under the current situation that inflation continues to rise and global economic recovery is facing challenges, it is hoped that the United States will cancel all tariffs on China as soon as possible from the fundamental interests of consumers and producers in China and the United States, and push bilateral economic and trade relations back to normal track as soon as possible.

  The M9 in Wenjie is selling like hot cakes.

  On December 26th, Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, officially released the M9 at the press conference of the world of inquiry and the whole scene of Huawei in winter, with the price starting from 469,800 yuan. Yu Chengdong said, "The M9 is the best SUV within 10 million yuan".

  Wenjie M9 has launched four models with extended range and pure electric power, and the price range is 469,800 ~ 569,800 yuan, which is the most expensive model of Huawei at present. Among them, the extended range Max version is 469,800 yuan, the pure electric Max version is 509,800 yuan, the extended range Ultra version is 529,800 yuan, and the pure electric Ultra version is 569,800 yuan.

  Yu Chengdong said that the order for the M9 has reached 54,000, and the first batch of new cars will be delivered on January 26th, 2024, and mass delivery will be started on February 26th. In addition, the poster released by Huawei on the evening of 26th showed that the two-hour listing of M9 (generally referring to reservation and no refund of deposit) exceeded 10,000 vehicles.

  With the launch of new cars, there are three models under the brand of Wenjie: M5, M7 and M9. Together with the Zhijie S7, which cooperated with Chery not long ago, Huawei HarmonyOS Zhixing currently has two brands, namely Wenjie and Zhijie, and four models are on sale. In the future, Huawei will also work with BAIC andCooperate with new "Jie" generation brands and new models.

  It is understood that intelligent car selection is the deepest cooperation mode between Huawei and automobile companies. Huawei not only provides key technologies such as intelligence, but also deeply participates in product definition and development, and also opens its own terminal channels to help sell cars. Previously, Huawei upgraded the smart car selection mode to HarmonyOS Zhixing.

  It is the first partner of Huawei HarmonyOS Zhixing, and released the first intelligent car selection product in April 2021. In 2022, the sales volume of the brand series products created by both parties reached 75,000, which was once the fastest growing in China.Brand. However, in the first half of this year, the world encountered Waterloo, and the monthly sales volume once fell to more than 3,000 vehicles. Until three months ago, the listing of the new M7 in Wenjie achieved unexpected success, with orders exceeding 100,000 vehicles in just over two months. In order to deliver the model in time, the factory that produced the model invested more than 3,000 workers in two shifts, and delivered more than 10,000 single models in October and November for two consecutive months. Officials expect that the delivery of 23,000 vehicles will be completed in December, and the monthly delivery will exceed 30,000 vehicles next year.

  He Liyang, president of Automobile Co., Ltd., said at the press conference on December 26th that Cyrus’ factory in Chongqing is stepping up production and has started the production mode of two shifts a day. He revealed that up to now, the number of new M7 cars in the world has exceeded 120,000, of which more than 60% users choose the smart driving version, and the monthly delivery capacity will reach 30,000 from January next year.

  According to Blue Whale Financial News, it was learned from insiders close to Huawei that AITO will launch the new M5 in the first half of next year, and the brand-new M8 between M7 and M9 will also be launched in the second half of next year.

  A-share "Huawei" want to be embarrassed again?

  In the secondary market, this year,Concept stocks have been active repeatedly. Although they have been adjusted with the broader market recently, the Wind index still rose by more than 11% during the year, significantly outperforming the broader market index. In terms of individual stocks,The increase during the year exceeded 440%., Cyrus rose by more than 100%,Wait for the increase to exceed 40%.

  Recently, Huawei Technologies Co., Ltd. applied for registration of "Zunjie" and "Qingjie" trademarks, which are internationally classified as means of transport and scientific instruments, and the current trademark status is awaiting substantive examination. Previously, Huawei had applied for a series of trademarks related to the world, including Wen, Zhi, Yong, Hui, Zhu, Ao, Zhi and Yi. Not surprisingly, most of these "Jie" trademarks are prepared for HarmonyOS Zhixing Ecological Alliance. The above news once triggered a rise in concept stocks.

  Recently, it was pointed out that Huawei vigorously laid out its automobile business, and the three models enabled automobile enterprises to build and sell good cars from simple to deep. Since 2023, the automobile business map has accelerated. Under the background of the rapid development of smart car industry, Huawei is expected to rise with the advantages of core technology, ecology, brand and channels. It is suggested to pay attention to the cooperative car enterprises in Huawei’s automobile industry chain and the core manufacturers in related fields such as intelligent driving, intelligent cockpit, three-electric system and traditional parts.

  HuaxinIt is also indicated that the M9 is fully ahead in terms of safety, maneuverability and intelligence, and it is expected to become a new generation of explosive models, which will drive the flexibility of supply chain enterprises. It is suggested to focus on supply chain investment opportunities.He also said that he is optimistic about Huawei’s automobile industry chain.

  Guosheng recently pointed out that the M9 in the world is expected to become another explosion of Huawei’s intelligent selection system, and it continues to verify that Huawei’s intelligent selection and empowerment car companies bring high growth. Continue to be optimistic about Huawei’s smart car industry chain. Smart car is a subdivision track with clear competition pattern and excellent medium-term logic. Considering Huawei’s industry-leading effects in autonomous driving, intelligent cockpit and intelligent safety, Huawei’s cooperative ecology is expected to enhance its product strength in the environment of intensified competition in the whole machine factory, and companies related to the industrial chain are expected to benefit from the development dividend of domestic smart cars by relying on ecological advantages, forming a pre-paid card position. At the same time, it is necessary to pay attention to the industrial changes brought by technology leaders, and autonomous driving is expected to accelerate its landing, forming an overall opportunity for the industry.

The real car map of Xiaomi SU7 interior was exposed and delivered on March 28th.

   On March 19 th, Xiaomi SU7 will be delivered on March 28 th. At present, it has arrived at the store and started a static experience. Yesterday, many bloggers and media released photos of Xiaomi SU7 interior.

  As the first model of Xiaomi Automobile, Xiaomi SU7 is positioned as a C-class high-performance eco-technology car, equipped with a 16.1-inch central control large screen and a 7.1-inch flip full LCD instrument panel. The expansion dock below the screen supports external expansion devices, such as game consoles.

  This model has three color schemes: Galaxy Grey, Twilight Red and Obsidian Black, and more color schemes will be provided later.

  In addition, Xiaomi SU7 also adopts the intelligent cockpit system developed by Xiaomi Automobile, which is equipped with Qualcomm Snapdragon 8295 chip, supports CarPlay and AirPlay, has a 56-inch HUD head-up display, and adopts a three-spoke multi-function steering wheel with function knobs on both sides.

  In addition, Xiaomi SU7 has a large space in the back row and can hang two flat plates (Note: Apple iPad is supported as an expansion screen, and it seems that a small refrigerator and other configurations are also provided.

  Xiaomi SU7 seat is also made of Nappa leather. Both the main seat and the passenger seat support electric adjustment and memory function, and also support forward and backward movement, 4-way height adjustment, backrest adjustment and 4-way waist adjustment. At the same time, it is equipped with heating, ventilation, massage and other functions.

  Xiaomi SU7 also retains most physical buttons, which can control the air conditioning temperature, air volume, tail opening and closing and air suspension adjustment. In addition, it will be equipped with ambient lights, a 5.35-square-meter glass roof and a 15-speaker sound system.

  Xiaomi SU7 is positioned as a C-class high-performance eco-technology car with a length of 4997mm, a wheelbase of 3000mm, a width of 1963mm, a height of 1440mm and a drag coefficient of Cd 0.195.

  In terms of power, the maximum power of Xiaomi SU7 dual-motor version is 673 horsepower, the acceleration time of 0-100km/h is 2.78 seconds, and it is equipped with a () ternary lithium battery with a capacity of 101kWh, and the CLTC cruising range is 800km. The single-motor version has a maximum power of 299 HP, an acceleration time of 5.28 seconds from 0 to 100 km/h, and a capacity of 73.6kWh. The CLTC cruising range is 668km.

The number of new M7 sets in the world has reached a new high, and industrial chain companies such as Changying Precision may fully benefit.

According to Yu Chengdong, chairman of BU, Huawei’s smart car solution, in a circle of friends, the number of new M7 models in the world has exceeded 50,000, and on October 6th, the number of new M7 models exceeded 7,000, reaching a new high.

It is understood that the reason why the new M7 model is popular in the market is that it has outstanding safety performance and excellent intelligent driving function. In terms of safety performance, the body structure of the new M7 has been re-molded, and the welding production line has also been re-transformed. The proportion of submarine-class high-strength thermoformed steel in the whole vehicle has reached 24.4%, which is 16% better than that of BMW X5L, and the proportion of "high-strength steel+aluminum alloy" in the whole body is 80.6%. HUAWEI ADS 2.0 advanced intelligent driving system (including laser radar *1, high-definition visual perception camera *11, millimeter-wave radar *3, ultrasonic radar *12) is installed in the intelligent driving version of the new car-asking M7, which can realize high-speed and urban advanced intelligent driving without relying on high-precision maps, and support parking service and ultra-narrow parking spaces.

Zhang Xiaorong, president of the Institute of Deep Science and Technology, told the media that due to Huawei’s advantages in technological innovation and intelligence, the new M7 in the world has stronger competitiveness in intelligent driving, car networking and artificial intelligence, attracting consumers. Citic Securities Research Report pointed out that Huawei Zhixuan has ushered in an inflection point in the M7 redesign after experiencing the first round of the M5/M7 model cycle.

Faced with the rapid outbreak of market demand, the manufacturers of the new M7 are also making every effort to ensure the supply of production capacity. The relevant person in charge of Sailis said, "In order to deliver the car to the users as soon as possible, Sailis Auto Smart Factory is accelerating the production capacity increase, strictly controlling the quality, strengthening the supply chain guarantee, and making every effort to ensure the high-quality delivery of new cars."

问界新M7上市后的火爆也重新点燃了资本市场对“问界汽车产业链”的热情,多只产业链相关个股走强。民生证券研报指出,随着合作车型的逐步推出,华为智能驾驶、智能座舱有望快速实现闭环,智选车产业链有望充分受益。

长盈精密(300115.SZ):长盈精密在深交所互动易回答投资者提问时明确表示,公司是aito汽车的核心供应商之一。长盈精密作为新能源汽车及动力电池结构件行业的新锐,近年来在新能源领域的发展速度非常快,先后在上海临港、四川宜宾、江苏常州、福建宁德、四川自贡等地建设了生产基地,形成了从电芯结构件、模组结构件到电池箱体结构件、新能源汽车零组件等全系列产品线,客户涵盖众多国内外头部新能源汽车及动力电池企业。

联创电子(002036.SZ):与华为在智能监控和智能驾驶等多个领域展开了深度合作,中标了多款高端车载镜头,是其最重要的镜头供应商之一。

川环科技(300547.SZ):在投资者互动平台上表示,公司作为赛力斯的核心战略管路系统供应商,参与了赛力斯问界M5(含EV版)、问界M7的管路系统配套,并积极参与后续相关车型管路系统的同步开发。

 

A 13-year-old girl plays online games and rewards the anchor. After 43 days, she loses more than 70,000 yuan in savings at home.

  Why is the balance insufficient?

  After investigation, there were more than 490 pieces of information during the period from September 14, 2019 to October 26, 2019, all of which were "expenditures". The column of "transaction type" was mainly displayed as "quick" and "consumption", with the lowest amount in 1 yuan and the highest amount in 1000 yuan.

  Where did the savings go?

  Mr. Zeng said that although Ermei deleted all the transaction records in the short video software and the game, she inquired about Alipay payment records, of which about 50,000 yuan was used for "rewarding" and about 20,000 yuan was used for buying equipment in the game.

  Why are you spending like crazy?

  The girl told so-and-so that every recharge is voluntary and rewarding the anchor is voluntary. The reason for frequent recharge is: First, because it can be upgraded, there is pride in front of students who also play this game; Second, because you buy "skin" by recharging, you can have many beautiful clothes.

  In order to upgrade the game and reward the anchor, a 13-year-old girl from Zigong, Sichuan, recharged a short video platform, "Fifth Personality" and "Mini World" in China for more than 490 times in 43 days, and stopped her "crazy games" … …

  His mother, Wen Qingshu, said that this deposit of more than 70,000 yuan is the only savings saved by the family in the past two years. When this happened, she blamed herself, saying that she didn’t discipline her children well on weekdays. At the same time, she also hopes that the platform can be refunded.

  On November 10th, Wen Qingshu reported to the local police station in Fushun, Zigong for help. A few days ago, the Chengdu Business Daily-Red Star journalist also contacted the short video platform involved, and the other party responded that if the minor rewards without the consent of the guardian, once verified, the platform will give a full refund.

  Insufficient balance

  Mother’s bank withdrew more than 70,000 yuan and her savings were "missing"

  At 3 o’clock on the afternoon of November 10th, Wen Qingshu, 51, from Fushun County, Zigong City, went to the bank to withdraw money to pay the rent. The counter staff told her that "the balance of your card is insufficient", which surprised her: the card clearly has more than 70,000 yuan. How could it be missing?

  Through further inquiry, it was found that the savings card was artificially bound to Alipay, and almost all of the 74,242.58 yuan in the card was spent through Alipay, leaving only 0.46 yuan.

  Wen Qingshu and her husband have three daughters. The eldest daughter has worked, and the second and third daughters are still in primary school. For many years, her husband worked in other places, and Wen Qingshu spent most of her time at home taking care of her two daughters’ diet and daily life. Wen Qingshu’s education level is limited, and she has little contact with new things. She has never used online payment methods such as online banking, Alipay and WeChat. For the sake of economy, even the simplest bank card SMS prompt function has not been opened.

  So, who moved the savings deposit at home? Wen Qingshu hurriedly called her eldest daughter and asked her to come back and find out.

  Checklist

  More than 490 expenditure records Once at most, 1000 yuan.

  Knowing that the money in her mother’s bank card was "missing", the eldest daughter called her husband to the lady and hurried back to Fushun from Zigong City. With the help of her daughter and son-in-law, Wen Qingshu printed the running list in the bank and then took it home to check it carefully.

  After consulting, the running list information from September 14, 2019 to October 26, 2019 is really surprising.

  According to the inventory records, there are about 508 pieces of transaction information in the whole year, among which only more than 10 pieces of transaction information were recorded from November 11, 2018 to September 7, 2019, while more than 490 pieces of information were recorded from September 14, 2019 to October 26, 2019, all of which were "expenditure", and the column of "transaction type" was mainly displayed as "quick" and "consumption".

  After the transaction on October 26, 2019, Wen Qingshu’s bank card had no transaction record. Until the afternoon of November 10, she went to the bank to withdraw money and found that the balance in the card was only 0.46 yuan.

  Through speculation and repeated thinking, the family included their second daughter Xiang Moumou as a suspect.

  family meeting

  The second daughter admitted spending Cary’s money.

  Used to recharge games and reward anchors.

  Mr. Zeng, the son-in-law, told the Chengdu Business Daily-Red Star journalist that at 6 pm on November 10th, a family meeting was held at home, and the second daughter admitted that she had moved her mother’s bank card.

  The second daughter confessed to her family that the money in the bank card was used by her, but it was not clear how much she used, except that after the last payment at the end of October, she could no longer use it. These 490 expenses totaled more than 74,000 yuan, all of which were used for game recharge and rewarding anchors.

  Under the family’s questioning, the second daughter also admitted that the money was mainly used in two aspects, one was to buy "skin" in the game, and the other was to "reward" the anchor when watching the live game in the short video software. Mr. Zeng said that although Ermei deleted all the transaction records in the short video software and the game, she inquired about the payment records of Alipay, of which about 50,000 yuan was used for "rewarding" and about 20,000 yuan was used for buying equipment in the game.

  The reporter looked at the contents of the games played to XXX, mainly role-playing games. In one of the game interfaces named "Fifth Personality", the role information played by XXX shows that the recharge data is 156,490, and the recharge amount is 15,649 yuan (without deducting the gift score) according to the rule that 1 yuan money is exchanged for 10 points set in the game.

  According to Mr. Zeng, most of the deposits in the bank card are used to "reward" many live anchors in short video software, and almost all of them play role-playing games live. According to his incomplete statistics, the amount used to reward someone is about 50,000 yuan.

  The girl involved

  Recharge and reward are voluntary.

  For "pride" and "nice clothes"

  The girl told the reporter that she probably started to contact role-playing games at the beginning of last year, mainly focusing on the game of "fifth personality". She plays with her mobile phone every day when she comes home from school. Under normal circumstances, she plays games for two or three hours every day, and on weekends, she spends more time.

  In the game, you can upgrade to someone by "fighting", and at the same time, you can purchase points by recharging cash to achieve rapid upgrade and buy different types of "skins" in the mall. Judging from the running list, the first recharge time to XXX was September 14th, 2019, and the recharge amount was 1 yuan money, and then it was increased one after another until it was expanded to watch live video and reward live anchors.

  Xiang said that the mobile phone number she used was registered with her mother’s ID card, and then she quietly found her mother’s bank card, and registered Alipay through self-study, and then began to recharge.

  From 1 yuan to 10 yuan, to 68 yuan, and then to 198 yuan, the highest single recharge of 1000 yuan … … After trying again and again, I found that my mother would not find out after each recharge, so the amount of recharge was increasing. In her opinion, Cary’s money is inexhaustible.

  To say that every recharge is voluntary, and rewarding the anchor is voluntary. The reason for frequent recharge is: First, because it can be upgraded, there is pride in front of students who also play this game; Second, because you buy "skin" by recharging, you can have many beautiful clothes.

  For the reporter’s question "Do you know how many clothes you can buy with the money you recharged in reality", I said "I don’t know" to XXX; The reporter asked, "Do you know what the money is for your mother and family?" He also said, "I don’t know."

  Mother blames herself.

  It is also responsible for not disciplining your daughter well.

  I hope the platform will refund.

  Wen Qingshu, the mother, blamed herself very much. She said frankly, "I don’t understand these high technologies", but the fact that her second daughter spent all her savings playing games at home also blamed her for not disciplining her daughter well on weekdays and should bear part of the responsibility.

  Wen Qingshu said that this 70,000 yuan was accumulated in the past two years, when her husband worked outside the home and saved money. So much money was saved at home, and she hoped to save more for her second daughter and third daughter to study. Suddenly, all my savings are gone, and I feel very sad. I don’t know what to do. I hope the platform can get a refund.

  At 9 o’clock on the evening of November 10, Wen Qingshu, accompanied by her eldest daughter and son-in-law, went to the local police station to report the case. On November 11th, Mr. Zeng, the son-in-law, took his second sister to the local cultural department to reflect this situation, and called the cultural department where the relevant game software was registered to tell the story and put it on record.

  Mr. Zeng told reporters that they hope more parents can take warning, correctly guide and manage their children to play games, and avoid similar situations from happening again. At the same time, they also want to seek help through the media to understand the legal ways to recover related losses, hoping to get a refund.

  Platform involved

  If the minor rewards without the consent of the guardian

  Once verified, a full refund will be made.

  A few days ago, the Chengdu Business Daily-Red Star journalist also contacted the short video software platform used by Xiang Moumou. According to the relevant person in charge of the platform, first of all, the platform does not approve of minors to recharge their rewards when watching live broadcasts. If minors reward without the consent of their guardians, once verified, the platform will refund them in full. In addition, when minors use the software platform, parents can first turn on the youth mode in the interface. After this mode is turned on, content suitable for teenagers will be presented, and it is impossible to recharge the live broadcast.

  In addition, the relevant staff of the production platform of the "fifth personality" game said that in the event of similar situations, parents are advised to make corresponding complaints through the "caring platform" of the platform. In addition, the platform suggests that parents can communicate with their children more and educate minors to play games reasonably. The platform will also work with parents to jointly protect the growth of minors.

  Lawyer’s statement

  A 13-year-old girl is a person with limited capacity for civil conduct.

  Can declare a refund to the operating platform.

  But guardians are also at fault.

  Lawyer Zhang Shouyao of Sichuan Fangce Law Firm believes that the General Principles of Civil Law stipulates that minors over the age of eight are persons with limited capacity for civil conduct, and they can perform civil legal acts on their behalf or with the consent and ratification of their legal representatives, but they can independently perform civil legal acts that are purely beneficial or that are suitable for their age and intelligence.

  Zhang Shouyao said that as far as the incident is concerned, the 13-year-old girl recharged the game and rewarded more than 70,000 yuan, which is no longer a civil act commensurate with her age and intelligence. If the legal representative does not ratify it, the act is invalid and she can request to return all the recharge and rewards. On the one hand, it can be solved through negotiation, and if necessary, it can seek help from the Consumers Association; If negotiation fails, it can be settled through litigation.

  Lawyer Feng Jun, a member of the Rights Protection Committee of Sichuan Lawyers Association, said that the 13-year-old girl is a minor and a person with limited capacity for civil conduct in civil law, and she can make judgments on life matters corresponding to her current age. It is generally understood that it is ok for girls to play games such as video game city if they spend hundreds of dollars to buy game coins, but it is invalid to use more than 70 thousand yuan for game recharge one after another. Based on this, the game operator should return the prepaid money to the girl’s parents "because the girl’s big recharge behavior has not been approved by her parents".

  Feng Jun said that as parents, they should fix evidence to prove that their parents are unaware of the large recharge behavior, and then report to the customer service phone of the game operation platform. If the platform refuses to accept it, they can file a lawsuit in the name of their parents and recover the money through judicial procedures. In addition, Feng Jun also said that in this incident, the girl’s parents, as guardians, failed to fulfill their guardianship responsibilities and bank card custody responsibilities, and they also had certain faults. (Chengdu Business Daily-Red Star journalist Yuan Wei’s photo report)

Ask the M5 to launch the intelligent driving version: the first HUAWEI ADS 2.0 intelligent driving system.

  On April 17th, at the nova 11 series and the new product launch conference of the whole scene, AITO Wenjie M5 series Huawei Advanced Intelligent Driving Edition (Wenjie M5 Intelligent Driving Edition) was officially launched. Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said: "On the basis of the’ HarmonyOS cockpit ceiling’, the M5 series intelligent driving version of Wenjie has added the’ intelligent driving ceiling’, making it a’ double intelligent ceiling’. The HUAWEI ADS 2.0? intelligent driving system, which is the first time to get on the bus, makes people safer to drive, more comfortable to drive intelligently, and raises intelligence to a new height in the industry!"

  The M9, the first full-size flagship SUV of AITO brand, also made its debut at the press conference. The extended range version and pure electric version will be scheduled on April 17th and will be officially released in the fourth quarter of 2023.

  Wenjie M5 Intelligent Driving Edition will be the first vehicle equipped with HUAWEI ADS 2.0? intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 at the same time, providing an intelligent driving experience infinitely close to L3. Wenjie M5 Intelligent Driving Edition is equipped with technologies such as HUAWEI DriveONE pure electric drive platform and HUAWEI DATS dynamic adaptive torque system, and has a pure electric battery life of 255km and a long comprehensive battery life of 1425km. New hardware such as laser radar, HUAWEI MagLinkTM magic car interface, etc., combined with breakthroughs in technology such as General Obstacle Detection (GOD) network and spatial audio, make the M5 Smart Driving Edition in the world a real intelligent ceiling.

  It is the first time to install HUAWEI ADS 2.0, and it can be opened with or without pictures.

  Wenjie M5 Intelligent Driving Edition is the first vehicle equipped with HUAWEI ADS 2.0 advanced intelligent driving system, equipped with an overhead laser radar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars. By superimposing new antenna technology, the signal is doubled, and it is the first to realize the high-speed and urban advanced intelligent driving function independent of high-precision maps, bringing an infinitely high-order intelligent driving experience close to L3. It is expected that the commercial advanced intelligent driving scheme without maps will be extended to 15 cities nationwide in Q2 and 45 in Q4 this year.

  On the basis of integrating BEV(Bird Eye View) perception ability, the M5 version of Zhijie is the first GOD network in the industry, which can identify alien objects outside the white list of general obstacles. Combined with the road topology inference network, vehicles can drive with or without maps, so that vehicles can see, understand and drive better.

  Driving with people is safer, driving with wisdom is more comfortable and parking is more worry-free.

  The M5 Smart Driving Edition makes driving safer. Cars can reach beyond their reach, and they are not afraid of the change of light and shade in and out of the tunnel and the glare at night, and accurately identify pedestrians, vehicles and other special-shaped obstacles. In urban road conditions, the M5 version of Zhijie Intelligent Driving can actively avoid all kinds of vehicles occupying the road, and effectively deal with scenes such as "opening the door to kill" and "ghost probe". Even in the scene such as "ghost probe" of pedestrians with strong glare at night, the maximum braking speed can reach 50 km/h.

  The M5 Smart Driving Edition makes smart driving easier. In the high-speed scene, crossing the city is no longer tiring. The M5 version of Zhijie can be imported and exported to the high-speed ramp independently, with a success rate of 98.86%, and the MPI(Miles Per Intervention) of long-distance navigation is as high as 114km, which is comparable to the reliability of "old driver".

  The M5 Smart Driving Edition makes parking more worry-free. Memory parking, which is carried for the first time, enables the vehicle to learn independently in the garage environment and build 3D models. After the fixed parking space is parked once, it will automatically plan the route for parking. Thanks to Huawei’s self-developed parking regulation and control algorithm, Wenjie M5 Intelligent Driving Edition can handle more than 160 parking scenes including dead-end road parking/parking, automatic vehicle parking, low-speed automatic parking, parking service assistance, etc. The parking recognition rate is as high as 96%, and the parking success rate is 95%. Intelligent parking assistance, real parking space can be parked when it is visible.

  HarmonyOS cockpit was upgraded to realize "mobile whole house intelligence"

  The M5 intelligent driving version of Wenjie is equipped with the HarmonyOS 3 intelligent cockpit, and the "intelligent cockpit ceiling" has been upgraded to raise the intelligence of the car to a new height. The intelligent perception in the car of the M5 Smart Driving Edition goes further, which makes the car adapt to people and realizes all-round automatic adjustment of seat position, HUD height and rearview mirror position.

  The boarding of a number of brand-new software and hardware technologies has also enabled the M5 Intelligent Driving Edition to realize "mobile whole-house intelligence": the first boarding of space audio technology, combined with 19 units of professional-grade audio, makes users feel like visiting the performance site of the National Grand Theatre; The rear HUAWEI MagLink magic car interface realizes multi-device linkage, such as controlling the content watched by children on the rear tablet, team games in front and back rows, and dual-screen access to meetings, making the M5 Smart Drive Edition easy to become a user’s exclusive study, game hall or conference room. HarmonyOS 3 also further integrates the car and the mobile phone: the interconnection function of PC car and machine makes the temporary office in the car more efficient; The mobile phone uses the function of internal address navigation and circulation, and the car can be navigated at the touch of the mobile phone.

  Long battery life and extraordinary driving experience

  The Wujie M5 Smart Driving Edition has a hidden door handle, a racing-class side wall diversion air inlet and a sharp-tailed swift spoiler tail, which brings a better aerodynamic design, reduces the wind resistance of the whole vehicle by 11% and improves the comprehensive endurance by 14.7% to 1425km.

  Empowered by the HUAWEI DriveONE electric drive platform, the Wujie M5 Smart Drive Edition has a 4.4-second 100-kilometer acceleration performance comparable to that of a super sports car. With the support of Huawei’s HUAWEI DATS system, all-aluminum chassis, front double wishbone and rear multi-links, it brings users the ultimate handling performance experience. Add 20-inch double five sports wheels, equipped with red brake calipers, iconic penetrating eagle wing taillights and LOGO taillights, which are highly recognizable.

  In addition, the legroom in the back row of the M5 intelligent driving version is optimized to 870mm, so that passengers can sit for a long time. The trunk has a volume of 369L, which can be expanded to 776L after the rear row is put down. With the reverse charging of 3500W, it still supports the battery life of more than 800km after camping in the wild for a week, which easily meets the travel needs.

  The official guide price of Wenjie M5 intelligent driving version is: Wenjie M5 rear-drive intelligent driving version 279,800 yuan, Wenjie M5 four-wheel drive intelligent driving version 299,800 yuan, Wenjie M5 pure electric intelligent driving rear-drive version 289,800 yuan and Wenjie M5 pure electric intelligent driving four-wheel drive version 309,800 yuan. The standard functions of HUAWEI ADS 2.0 advanced intelligent driving system software package have covered 19 functions such as high-speed LCC(Lane Centering Control Lane Cruise Assist), urban LCC, and high-speed NCA (Navigation-based Cruise Assist). The optional premium package also includes three functions: urban NCA, AVP(Automated Valet Parking in parking service) and urban LCC enhancement. The one-time purchase price is 36,000 yuan, the annual subscription price is 7,200 yuan, and the monthly subscription price is 720 yuan. During the pre-sale period (April 17 to June 30, 2023), you can enjoy the first sale rights such as deposit expansion, optional fund gift and 6-month HUAWEI ADS 2.0 premium package gift; This product can also enjoy an additional replacement subsidy of 10 thousand yuan for multi-vehicle replacement.

  At this conference, the flagship SUV of Panoramic Wisdom, Wenjie M9, was also unveiled, which brought a brand-new family design on the design concept of Wenjie series "Extreme Simplicity and Purity". As a full-scale flagship SUV, Wenjie M9 has a comfortable seating space comparable to MPV, and provides 3-6 changeable seating spaces, a newly-built D-class luxury SUV platform, an all-aluminum chassis, and air springs and CDC shock absorption systems as standard in all departments, bringing better riding comfort and safety. As the flagship product of Huawei’s deep empowerment, Huawei’s smart car full-stack technology solution is fully on board. On the basis of the double "ceilings" of smart cockpit and intelligent driving, it includes Huawei’s megapixel smart headlights, HUAWEI AR-HUD, AI big model, sensing federation and other black technologies, all of which are on board, bringing the ultimate intelligent experience of the whole scene.

  The extended range version and pure electric version of Wenjie M9 will be booked on April 17, 2023, and the estimated price range is 500,000-600,000 yuan. Consumers can book through Huawei Mall and enjoy the corresponding rights of booking, which will be officially released in the fourth quarter of 2023.

Watch out for bad "niche attractions" during holidays.

  Guangzhou Daily News (all-media reporter Wen Jing) The holiday in Tomb-Sweeping Day has arrived, and the weather is getting warmer. Whether hiking, camping or long-distance travel around the city is getting hotter and hotter. However, it should be noted that there are hidden dangers in some minority scenic spots and undeveloped areas that have been "planted with grass" on social platforms. On April 3, all-media reporters learned that some social media platforms are cracking down on users sharing content such as "improper play strategy" and "promotion of’ dangerous attractions’". Among them, "Little Red Book" extensively linked community users to form a joint effort of governance, and launched the "risk location" reporting line at the end of January this year. In the past two months, more than 48,000 reports have been received from users. After verification, the platform excavated 112 new risk locations and disposed of more than 350,000 "bad notes".

  In addition, another social media giant, Tik Tok, also issued a "safety tip" to remind users not to shoot or publish related content of "wild scenic spots", closed or restricted areas with potential safety hazards when they go hiking in Tomb-Sweeping Day.

  The reporter saw in Xiaohongshu’s "Risk Location" reporting line that when users find recommended dangerous attractions and other contents in the station, they can click on the top of the notes to enter the "Reporting" entrance and select "Risk Location", and the platform will quickly dispose of it after verification. Up to now, Xiaohongshu has put safety tips on more than 520,000 notes of risky locations.

  In March of this year, Xiaohongshu also publicized a number of "dangerous places" on foot in the station. "With the popularity of hiking, more and more outdoor enthusiasts are seeking new adventures. However, many places not only have extremely high natural protection value, but also complex terrain and weather conditions bring great risks to hiking exploration. We strongly urge everyone to avoid entering high-risk areas. " The relevant person in charge of the governance of Xiaohongshu platform said, "In the process of investigating risk locations, there are actually situations in which screening is difficult and the number is difficult to exhaust. Therefore, we also hope to unite user power as an important supplementary means to tap risks."

  For different contents, Xiaohongshu has adopted refined management to fully protect the enthusiasm of creators while ensuring safety. The relevant person in charge said that the platform will "play all the games" for the content that is explicitly prohibited by law and the forbidden place of official licensing; At the same time, "it will also fully verify the requirements of the place of play, whether it is forbidden to enter the whole area or controlled by limited conditions, so as to manage it more accurately."

  In addition, the platform has also carried out governance for the improper strategies of "evading tickets", "avoiding security inspection", "copying trails" and "privately digging vegetation". The above-mentioned person in charge suggested that "travel chaos such as ticket evasion has a long history. In order to let users see safer travel strategies, the platform is willing to work with all sectors of society to resist improper strategies and form a joint effort of governance." The relevant person in charge of the platform said.

Is high face value the "last word"? Online celebrity stores should be "Yan" and "strict"

  At the "Xicha" located on the second floor of Juntai Department Store in Xidan, Beijing, people who buy and wait for tea are crowded with tea shops.

  Our reporter Zhang Yiqi photo

  In recent years, Jinan City, Shandong Province, based on the ancient historical and cultural resources of Quancheng, has actively preserved and restored many old buildings in the commercial port period, including Xiaoguanghan, created an "oriental painting" that perfectly combines China’s traditional culture with modern high technology, and innovated and upgraded the "online celebrity" punching place, Kuanli Qilu Food Club, forming a unique architectural style, time-honored brand and commercial culture of Quancheng Jinan.

  The picture shows an old shop owner soliciting customers in front of Qilu Food Fair in Kuanli, Jinan.

  Photo by Yu Fangping (People’s Vision)

  On Tuesday, May 14th, at 3: 50pm, the "Happy Tea" on the 2nd floor of Juntai Department Store in Xidan, Beijing was crowded. This online celebrity tea shop, which often appears in WeChat circle of friends and Tik Tok, often has to wait in line for dozens of minutes or even hours. Even if the queue time is long, it still does not affect its super popularity. After 4 o’clock, there are more and more people queuing in this store in Xidan.

  Online celebrity, refers to the network red man. Online celebrity stores refer to those shops with high popularity on the Internet, including restaurants, cafes, tea shops and homestays. Especially under the premise of continuous development of self-media and short videos, more and more stores have become online celebrity stores with the help of them, attracting many people to come to punch in.

  However, becoming a online celebrity store is only a marketing tool, and attracting customers is only a primary goal. In the longer term, it is necessary to retain customers, which requires shops to work hard on products and services. Online celebrity store should have a good reputation, but more importantly, it should strictly control the quality to create a veritable online celebrity store that can stand the market test.

  Is high face value the "last word"?

  Observing the online celebrity stores that are popular on the Internet, we can find that they basically have one thing in common, that is, they pursue "high value". Either the store decoration style is unique, or the product packaging is unique, or the product itself is unique, but in the final analysis, it is able to attract people at the first time.

  "Hi Tea" has made great efforts in stores and products. From shop design to tea cup packaging to milk tea itself, it has a "high value", and then through the recommendation of various road networks and the customers who have experienced it, its communication effect has doubled, attracting more and more people to try.

  Xiaoliang works in a hospital in Langfang City, Hebei Province, and often comes to Beijing to play with family and friends. I often see the recommendation of "hi tea", so she and her friends stood in line for 50 minutes at the "hi tea" in Zhongguancun, Beijing, and finally tasted the legendary "hi tea". "I mainly want to taste how delicious it can be. Langfang doesn’t sell it. If you come to Beijing, you have to try it."

  Xiaoliang’s evaluation of "hi tea" is average, and he thinks there is nothing unique about the taste. However, Guo Yiran, who often drinks "hi tea", thinks it tastes very good.

  Guo Maoran works in an Internet company in Beijing, and often gets together with friends on weekends or in his spare time, so he has come into contact with many online celebrity stores, especially some online celebrity restaurants. Guo Maoran showed reporters several restaurants in online celebrity that she had been to with her mobile phone. From the pictures, these restaurants are novel in design, unique in style and superior in geographical location, all of which have high "face value".

  Guo Maoran introduced a restaurant next to the Forbidden City. This restaurant is located in a small courtyard, with simple and elegant interior design, the Forbidden City wall outside the window and exquisite food. This restaurant is suitable for both parties and taking photos, but it is very expensive. In public comments, the per capita price of this restaurant exceeds that of 700 yuan. "But in fact, the food is not very delicious. Many customers go to take pictures. Even so, there are still many people. " Guo Yiran said.

  But not all online celebrity stores only pursue "high value" on the facade, and some online celebrity stores will constantly improve the quality of products and services and attract customers with connotation. Others become online celebrity stores because of their connotations.

  Kobayashi works in the headquarters of Shanghai UnionPay. He talked to reporters about an experience of queuing. Radio Lane Hot Pot, located near Shanghai Hongqiao Football Stadium, is very famous in Shanghai. It is also a online celebrity restaurant, and there are long queues at the restaurant door every day. Kobayashi once went to queue up at 2: 45 pm. Unexpectedly, he didn’t eat until 8 pm, and the queue was nearly 6 hours. In the end, Kobayashi and his friends only ate for 2 hours. "The hot pot tastes good. Although it has been waiting for a long time, I think it is still worth it." Xiaolin said.

  Liao Huaixue, a lawyer of Taihetai Law Firm, said in an interview that online celebrity’s economy is an attention economy. Relying on the spread of the Internet, social short videos and other platforms to promote, online celebrity Store can get a lot of attention in a short period of time and has a huge flow. Attention and flow mean purchasing power, which can be transformed into economic benefits.

  How much do you know about the routines of online celebrity store?

  There is a buzzword on the internet: the longest road I have traveled is your routine. This sentence is very suitable for online celebrity stores, and it is the customers who fall into the "routine" that make online celebrity stores popular.

  Queuing is one of the marketing routines of online celebrity store. When you see a long queue at the door of a certain store, many people’s first instinct is that the products of this store should be very good, which may lead to the idea that "I should try it, too." This is exactly what online celebrity stores want, and many online celebrity stores use this psychology to attract customers. In order to create the effect of queuing, some online celebrity stores will set the counter near the door to increase the illusion of long queues.

  While waiting in line at a online celebrity store, the reporter interviewed a number of customers in line at random. Some customers come here because they like it, others come here for admiration, and some just pass by and see many people queuing up to buy. It has been repeatedly exposed on the Internet that some online celebrity stores hire people to queue up to create false prosperity, so as to attract people. What’s more, he even started a queuing business, selling his own number to customers, and became a "scalper" queuing in online celebrity stores.

  More routines are using social networks, and taking photos and punching cards is one of them. Guo Maoran once experienced a photo studio, mainly taking id photos. At the time of checkout, the store told me that if you upload the ID photos that have been washed out in the WeChat circle of friends, you can enjoy the discount. Guo Yiran took a photo of his identity card and uploaded it. "Unexpectedly, many people came to ask me where this photo studio is?" Guo Yiran recalled this experience to reporters. "This invisibly brought more customers to this photo studio."

  Nowadays, many online celebrity stores adopt the strategy of encouraging customers to take photos, and increase the exposure of the stores by sharing them with customers themselves. As the saying goes, "three people make a tiger", if people constantly bask in the same store on social networks, it will arouse more people’s curiosity, thus gathering more popularity for online celebrity stores.

  "Under the influence of social networks, in addition to actual consumption, consumers go to online celebrity stores and meet the needs of social sharing, such as punching cards in online celebrity stores and sending friends." Liao Huai said. This shows that the strategy of online celebrity stores spreading through social networks is very effective.

  People who often brush Tik Tok will brush short videos that recommend eating, drinking and having fun, or recommend short videos of some shops from time to time. Seeing the recommended food, I will itch to try it. But this is probably the "routine" of online celebrity store.

  Since the rise of media, especially short videos, online celebrity stores have found new marketing methods. By shooting short videos, food and services can be displayed in all directions, and then some self-media marketing numbers, including Tik Tok, are employed to constantly recommend stores, so as to build the store into a online celebrity store. Or invite some online celebrity to come to the store to experience, and improve the popularity of online celebrity store through the heat of online celebrity.

  Jin Ge, an assistant researcher in Peking University and a doctor of journalism, analyzed the reasons to the reporter: passenger flow is a potential benefit for shops, and the current conventional methods to attract passengers generally cost more. Attracting traffic through the internet and then converting it to offline has become a new channel for obtaining passenger flow. This way of obtaining passenger flow is obviously lower and more efficient than conventional advertising and sales promotion.

  "For shopkeepers in online celebrity, they will do whatever attracts attention on the Internet." Jin Ge said that there is still a problem of marginal cost. The more shops that attract people’s attention, the lower the price of traffic.

  Why is it difficult for online celebrity store to "grow red"?

  If one word is used to describe online celebrity store, ups and downs are the most appropriate. Many online celebrity stores that have been screened are gradually fading out of people’s sight, and even have closed down. It lasts only a few months, and the longer time may only be one year. A netizen concluded: "They are all online celebrity stores living in a circle of friends. When they disappear from your circle of friends, it is not far from the real disappearance. "

  But there are exceptions. Some online celebrity shops have survived, and "Hi Tea" is one of them. In addition, there are those shops that rely on providing high-quality products and services, which have gained higher popularity by building the marketing strategy of online celebrity stores.

  It can be seen that quality is the lifeline of online celebrity store. No matter Xiaoliang, Guo Yuran or Kobayashi, they all said in an interview that if online celebrity stores want to be really popular, they should start with quality and do a good job in quality control so that products can stand in the market.

  Behind the online celebrity store is the realization of traffic, that is, a large amount of traffic obtained on the Internet will be turned into actual passenger flow, which will bring real income. "No matter how well advertising marketing is done, if products and services can’t bring consumers the expected experience, it will be difficult to get repeat customers." Jin Ge said that this would cause online celebrity stores to gain traffic while losing traffic, which is obviously not a wise move.

  "Even online celebrity stores are in the hearts of consumers ‘ Planting grass ’ The process is also a process of constantly improving the expectation of experience, which is also a challenge to the quality of products and services of online celebrity stores. " Jin Ge said.

  Serious homogenization is a common problem in online celebrity stores, and conformity psychology exists not only in consumers, but also in online celebrity stores. When a online celebrity store is on fire, the same type of store will appear immediately, and the same marketing method will be used to build a online celebrity store, even with similar names, which will cause consumers’ aesthetic fatigue.

  Jin Ge said that although the rise of the emerging Internet business model has provided a low-threshold platform for innovation, it is easy to innovate and difficult to attract attention. Therefore, following the trend and hitchhiking have become speculative choices.

  In the marketing of online celebrity store, it may also involve the issue of false propaganda. Under the fame, it is really difficult to be deputy. In the media marketing soft articles or short videos, exaggerated methods are used to amplify the effect of products. "If the actual situation after arriving at the store is inconsistent with the propaganda content of the online celebrity store, its behavior has constituted false propaganda." Liao Huaixue said that Article 4 of the Advertising Law clearly stipulates that advertisements shall not contain false or misleading contents and shall not deceive or mislead consumers. Advertisers should be responsible for the authenticity of advertising content.

  In addition, if the online celebrity store involves false propaganda and infringes consumers’ right to know, according to the relevant provisions of the Consumer Protection Law, the store should bear corresponding legal responsibilities. Consumers should take up legal weapons in time to safeguard their legitimate rights and interests if they encounter some shops that are not worthy of the name and involve deception. This is not only responsible for yourself, but also for society.

  At the same time, public comment, WeChat, Tik Tok and other apps should assume corresponding responsibilities. "From the perspective of platform responsibility, the network platform should take comprehensive prevention and control measures to regulate the online celebrity stores in the platform, protect the legitimate rights and interests of consumers, and earnestly fulfill the platform obligations." Liao Huai said.

How to create the explosion of "Ideal City" and convey entertainment? | Company of the Year

Author | A Po

"There is no conflict between ratings and word of mouth, and even a win-win effect can be achieved. I have been thinking about the subject of individual content creation and large-scale production, and how to use scientific and technological means to combine the laws of film and television creation to help content production and improve the quality of works. "

Zhao Wenzhu, as the president of Relay Entertainment, mentioned the new changes of Relay Entertainment in 2021 when interviewed by Entertainment Unicorn.

"I think that on the basis of good content, we should do a good job in transmitting works produced by entertainment. One is a personalized’ Michelin drama’, that is, a quality word-of-mouth drama that is closer to the creator’s personal subjective concept and gives him creative space; One is a pan-family drama that can maximize the audience and can be developed on a large scale. I define it as’ McDonald’s drama’. "

From the early summer, the youth drama Wit Love Life and the popular variety Meng Detective Detective Case were almost simultaneously released, to the industry drama Ideal City of the summer magnolia award cast, and then to the legendary Oriental puppet drama Lady Huzhu.Throughout the whole year of entertainment, dramas, variety shows, national TV dramas, pure net vertical categories, traffic explosions, and word-of-mouth explosions have not fallen behind.

Delivery Entertainment was officially renamed from Tianma Film and Television on April 13, 2018. It has not yet reached its third anniversary by the end of 2021, but it has already experienced three strategic upgrades and has fully evolved into a content production company with a complete industrial chain.

Executive Director of Delivery Entertainment, President of Delivery Entertainment,

Zhao Wenzhu, General Manager of Houhai Culture

How does the young but mature delivery entertainment achieve the entry with high-quality copyright, two years of open cooperation, learning experience, two years of optimizing self-control, and a stable place for drama and drama? To C perspective and semi-industrial model are very important. The market is also looking forward to whether the delivery entertainment will be the next "explosive manufacturing machine" with stable output.

From copyright development to self-control,

Why did the S+ Ideal City become a highlight in one fell swoop?

 

"Ideal City" is the first TV series independently produced by Houhai Culture, a film and television production company under Entertainment, but it is not the first "explosion" to convey entertainment.

In 2020, the high-profile online drama "Chess Soul", as the first successful adaptation of Japanese IP in the field of domestic drama, made Houhai culture famous in the film and television drama industry.

At that time, Houhai Culture still used high-quality copyright procurement as an entry ticket for the industry, and began to contact the new companies of film and television production. After cooperating with the excellent production team Xiaotangren Film and Jiaxing Media respectively on Chess Soul and Lady Huzhu, the entertainment of "learning on the shoulders of giants" quickly evolved.

"I think the thick sea culture after 2019 is the best incubator for the project" Ideal City "."

Besides the cooperation experience of Chess Soul and Lady Huzhu, as well as the self-made experience of two light weight projects, The Tale of Young Jianghu and Smart Love Life, Ideal City, as the first S+ level heavyweight project, has actually been accompanied by Houhai culture for a long time.

Because the contents of the original novel Su Xiao’s War and the story outline are very bright and solid in Zhao Wenzhu’s view, Houhai culture, which was originally created as a helper, communicated with the Chinese brothers with a try attitude after consciously undertaking the Ideal City. It was also based on mutual trust in the previous cooperation and was recognized by the other party. Houhai culture also had this self-made experience.

"At the beginning, we also hoped to make it a benchmark for industry dramas."

So when director Liu Jin mentioned that he wanted to try to replace the traditional green screen shooting with LED special effects screen, the production team of Houhai also seriously considered the possibility of this challenge.

Fortunately, we have to rely on the relatively mature production system within Transmission Entertainment to make a strict cost calculation. Although the LED special effects screen itself has increased the budget, it has been placed in the whole production cycle, saving a lot of time for the crew to change the scene and set. From the past, the whole team moved the venue to just moving one LED special effects screen and the picture on the screen. At the same time, the actors have a picture reference when shooting, and the sense of substitution is better than that of green screen shooting, and the quality of special effects in the later period has also improved. It can be said that the quality control has been improved on the basis of controllable budget.

The experience gained from this new technology attempt can be applied to other projects in the future., especially costume dramas with large special effects.

The broadcast results were also expected. Douban scored 7.7, with a peak of 7.8, and has remained above 7.5 so far, ranking within the Top10 of China Audiovisual Big Data (official CVB) ratings for the whole year, and the long tail effect is remarkable. Douban has become one of the ceiling works of domestic industry dramas in recent years, and it has also become the first highlight moment to convey the road of entertainment self-control.

The resumption of the project is multi-stage and multi-dimensional. From the pre-script to the mid-production, to the late broadcast and even the long tail stage, whether the financial overrun, the performance of the broadcast volume and the public opinion feedback will be included.

It is true that in the production process of "Ideal City", the team had a little struggle, that is, as a popular TV series, should it be understood by more people of all walks of life or focus more on the industry itself? However, since the IP foundation is already very solid, we will simply make the industry the ultimate.

Zhao Wenzhu believes that,This is to think clearly about positioning and what to do before doing the project.The positioning of "Meng Detective Detective Case" is an absolute universal entertainment variety show, that is, it can tolerate the fluctuation of its word of mouth, and it has absolute advantages in terms of popularity and discussion volume; And "Ideal City" is a relatively threshold TV series, especially in the first few episodes, and its absolute stable reputation is its standard criterion.

Michelin Drama and McDonald’s Drama,

Two-line play from the perspective of to C

 

The different emphases of "Ideal City" and "Meng Detective Case" just represent the two "alternative" tracks laid out in the next content output, and they are also two types launched by Zhao Wenzhu based on the brand-new strategy of the company’s third upgrade: namely"Michelin drama"and"McDonald’s drama".

Compared with many film and television companies, they are positioned by the types of themes they are good at when they are incubating projects.Transmission of entertainment will more broadly classify all kinds of theme types into projects mainly aimed at audience or projects mainly aimed at creative mode:A quality word-of-mouth drama that is closer to the creator’s personal subjective idea and gives him creative space is "Michelin drama"; A pan-family drama that can maximize the number of viewers and can be developed on a large scale is called "McDonald’s drama".

"Of course, the core of every project must remain the same, whether it is Michelin or McDonald’s.Good content and characters are prerequisites.. "

This is especially good for companies that started with IP incubation, such as Delivery Entertainment, because it is possible to conduct targeted evaluation and differentiation from the IP source.

The first selection criterion is the story itself., you will definitely choose an IP that is different from most stories and has distinctive highlights. In this layer of screening, you will determine whether the story foundation and character setting are solid. If it is an overseas IP, you will confirm whether it is particularly suitable for China’s localized adaptation. These are the major premises.

The second selection criterion is the story type.Whether it can be hatched into a "McDonald’s drama" for national entertainment on a large scale; Or impress a group of the best directors and screenwriters with the story core, and add points to IP empowerment with their secondary processing, and finally complete a word-of-mouth quality "Michelin drama".

If the scope is narrowed down once more in the existing two-level screening criteria, it will be accurate to some stories with strong plot themes and some stories with emotional themes, and there will be a certain amount of stories that tend to be "other themes" of women’s strength.

Zhao Wenzhu bluntly said that the film and television winter has not passed, and when the market is cold, both project production and IP procurement will enter a cooling-off period, and blind price wars will no longer be fought. It is the current status quo to start from the IP source. Fortunately, after the continuous IP adaptation of delivery entertainment, more domestic and foreign IP platforms have included it as the first choice, which also means that delivery entertainment will be exposed to high-quality IP resources faster than most film and television companies.

Talking about how the relay entertainment, which has always focused on "all-round drama", will be laid out in variety, Zhao Wenzhu said,Different from the content diversity and target diversity of film and television dramas, variety itself, as a type of mass entertainment, will be positioned as more universal content and tend to be more happy for the whole family at the beginning of planning.

The existing "mystery", "Meng Exploration" and the amateur love variety "Like You, Me, too" are based on "family fun", which redistributes the different practices of being relatively partial to the public and small to the public in terms of guest selection and the theme that the selected guests can adapt to.

In any case, what the audience likes to watch from the perspective of To C will always be our first priority.I hope that every project launched can get high marks in the professional evaluation department within the company, reaching a level that can be worthy of the audience’s IQ and EQ. "

Multi-link division of labor and cooperation,

Internal self-circulation of industrial chain

 

Why can the delivery entertainment achieve successive explosions in five years, and it is even expected to become the next "explosion manufacturing machine"?

"Different from some workshop-style productions of traditional domestic dramas, such as entrusting the budget to a production director, who will go to every link of the’ code plate’ saving process.Transmission entertainment has its own semi-industrial production process system.. "

Under the semi-industrial production process system, the complete production team will be the company’s own team, and the production progress of the project will be fully scheduled by the production management center, and collected and calculated by a computer system program of the production management system. In this system, the daily flow, budget and detailed rules of the project will be transparent, and the process cycle will also be transparent.

Why is it called "semi-industrialized" production process system? Zhao Wenzhu believes that the story from the source IP to the film and television drama project, in addition to following the inevitable creative laws, is rich in more elements of "moving people with emotion", and emotions will vary from person to person and from time to time. Therefore,From development to production, the combination of "manual+system" such as "strategic system+production process system" is more scientific and applicable at present.

Under the strategic system of delivering entertainment, the internal professional strategic analysis team will summarize and analyze the audience’s preferences on an annual basis, including different audiences covered by different themes, and make real-time corrections and adjustments. At the same time, the company’s internal evaluation team will make subjective evaluation for the stories in the copyright stage and the outline stage based on the strategies of "Michelin Drama" and "McDonald’s Drama", supplemented by objective systematic evaluation, and combine the projects with the most development potential to incubate.

"Of course, the delivery of entertainment is now a series of industrial chains of a certain scale, including producers’ teams, directors and screenwriters with fixed cooperation, and subsidiaries focusing on artists’ brokers.There are two standards for cooperation in different links. First of all, everyone’s ideas must be consistent, so that in the process of division of labor and cooperation in all links, it can be harmonious and smooth; The second is that we prefer to grow with young potential people."

At present, the delivery entertainment is based on Houhai culture, which mainly focuses on content production and IP development incubation, supplemented by two content production companies which are deeply bound to high-quality screenwriters and directors, two artist brokerage companies, namely Li Yitong and other artists, and Wenlan Culture, which is mainly based on YCY, and the delivery love entertainment MCN company, which is a joint venture with iQiyi, to form a complete internal self-circulation.

As for the production of Houhai culture, there is a system of China-Taiwan to complete production and publicity business. Further specifically, at the content production level, there are four producers who are responsible for the types of projects that they are good at.

Among them, the light and sweet pet drama Embrace koi fish "xianggong", which was just finished one month ago, the suspense criminal investigation drama "Black Soil is Silent", the 12-episode short drama "Locar’s Law" adapted from the hot Japanese drama "Unnatural Death", Xian Xia’s drama "Half the City with a Romantic Moon", the realistic drama "Never Live with Spring" and the amateur love network comprehensive "Like You" which will be launched this year.

Getting rid of workshop operation, clear structure and clear division of labor are the only way for every film and television company that reaches a certain scale to mature.

"In order to convey the current system collocation and rapid development rhythm of entertainment, it really needs some young and challenging teams to dare to try. It happens that our four producer teams all have such adventurous attributes. After trying, everyone really benefits a lot from the brand-new system."

This may be the instant innovation needed in the era of science and technology Internet. As Su Xiao, the hero of Ideal City, said, "Is it always right?" The entire film and television industry also needs more entertainment, such as the head company that constantly realizes self-evolution to lead everyone out of the cold winter and into the formal.

The problem of teenagers’ internet addiction intensifies. E-sports should avoid becoming a means of "bleaching" the game.

  The Spring Festival of 2019, which just passed, is destined to make Chen Can and Jason unforgettable. Together with dozens of other Internet addiction teenagers, they spent the New Year in an Internet addiction treatment center in Beijing. China Youth Psychological Growth Base, located in the southern suburbs of Beijing, was founded in 2003, and it is the first institution in China that specializes in treating teenagers and youths with Internet addiction. Every child and young person who walks in here has a different history of internet addiction, but because of their internet addiction, they have brought similar pain and suffering to their respective families. In the past 16 years, the number of Internet addiction rehabilitation institutions such as China Youth Psychological Growth Base has increased from one to two or three hundred in China, which is a worrying phenomenon, because there are more and more Internet addiction teenagers, and the unfortunate families behind them are also increasing day by day.

  The fall of a schoolmaster took only one semester.

  At present, many children with Chen Can are enjoying their first winter vacation after entering the university. A few years ago, Chen Can’s mother imagined such a future for Chen Can, and believed that Chen Can must be a famous university. Chen Can’s mother recalled that Chen Can had excellent academic performance in junior high school. At that time, his goal was to be admitted to the best local high school with the first place in the county. However, everything changed after Chen Can fell in love with online games.

  Chen Can, who is in front of the reporter of China Youth Daily and Zhongqing Online, is a polite and eloquent young man. He has entered the final stage of Internet addiction treatment in the psychological growth base of young people in China, and will soon resume his normal study and life. He regretted his experience of indulging in online games in the past few years.

  Chen Can recalled that he was addicted to an online game in junior high school. He played for three or four hours after school every night, and rarely fell asleep before 12 o’clock at night. However, due to my solid academic foundation and high learning efficiency in class during the day, my academic performance has not been greatly affected.

  In the senior high school entrance examination, Chen Can’s score was among the top ten in the county. Although there is a certain gap from the goal of getting the first place in the county, it is enough to ensure that he can successfully enter the best local high school.

  After entering high school, Chen Can continued the habit of staying up late to play games every night, but his high school studies were obviously aggravated, and it was already difficult for him to take both games and studies into consideration. In junior high school, Chen Can can still take a nap if he is too sleepy in class during the day, which basically won’t have much impact on his study, but it is impossible in senior high school. Due to lack of energy during the day, there is no guarantee to listen carefully in class. In just one semester, Chen Can’s academic performance has dropped sharply. After a day’s suspension due to a conflict with the teacher, Chen Can found that the suspension would give him more time and reason to play games, and then he began to deliberately skip class, and his learning progress could not keep up. Later, Chen Can directly applied for suspension.

  To Chen Can’s mother’s distress, as a parent, there is nothing she can do in the face of her son’s addiction to games and the resulting "fall" in life.

  Chen Can’s mother recalled that in fact, as early as junior high school in Chen Can, she and Chen Can’s father had been urging Chen Can not to play games for so long, but the dissuasion had little effect. Later, it was even easy to cause Chen Can’s emotional catharsis. Chen Can’s mother remembers that once there was a guest at home, Chen Can kicked over the gift sent by the guest in order to express his dissatisfaction, which was very rude. As for losing your temper with your parents, it is even more common. At first, Chen Can’s mother thought that the child was rebellious in adolescence. After this period of time, the child would get better. Until Chen Can’s academic performance in high school plummeted and quickly changed from a "schoolmaster" to a stubborn poor student, Chen Can’s parents thought that the child was so addicted to games that it was necessary to be treated.

  Chen Can’s mother first found a friend who is a psychiatrist. After a preliminary diagnosis, this friend found that Chen Can’s Internet addiction was very serious, and suggested taking measures to quit it as soon as possible.

  When I heard the doctor’s diagnosis of her son, Chen Can’s mother was desperate for the first time in her life. The child who once made herself and the whole family extremely proud actually fell to the point where serious mental problems appeared because she was addicted to online games.

  Now Chen Can has realized that at the height of Internet addiction, he was not only obsessed with online games, but also evaded and rejected real life. He would rather chat with people online than talk to them in reality.

  In April, 2017, Chen Can came to China Youth Psychological Growth Base for the first time under the leadership of her parents, but in order to get back to school before school starts in September, the treatment lasted only five months. As a result, because of incomplete treatment, Chen Can relapsed after returning to school for one month.

  In December 2017, Chen Can once again came to the China Youth Psychological Growth Base. After a winter vacation, he thought he was good, but when he got home, he quickly returned to the state of being addicted to online games.

  In May 2018, Chen Can’s parents took Chen Can to the China Youth Psychological Growth Base for the third time. This time, the treatment has been as long as nine months now. The doctor’s advice is that the treatment will not be over until Chen Can is completely cured of Internet addiction.

  As the treatment has entered the final stage, it is expected that Chen Can will be able to really return to normal life when the new semester begins. But precious youth has been delayed for three years. Chen Can’s former senior one classmates have entered university life at this time, while Chen Can’s mother has already given up her dream of a famous university for her son.

  Chen Can felt that he was unlikely to go back to high school again. He planned to study high school courses by himself while working, and then he planned to enter the university. Chen Can’s mother no longer expects her son to be admitted to the university. Her only expectation is that Chen Can can lead a normal life safely.

  A former e-sports player who lost himself.

  Jason, 26, has been addicted to Internet for almost 10 years.

  Jason’s father told the reporter of China Youth Daily and Zhongqing Online that Jason had been addicted to online games since his sophomore year. At that time, he went to Internet cafes every day, and his studies were a mess. There was nothing the school could do about how to save the child, so it suggested that Jason’s father transfer him to a local militarized school.

  In the new school, Jason’s mobile phone was confiscated, and he usually lived in the school. He was forbidden to leave the school at will. He didn’t have access to online games at all. In this way, Jason’s academic performance gradually picked up, but Internet addiction also tortured him mentally. In the first half year of his new school, Jason’s father lied about his child’s illness three times to meet his son’s internet addiction demand, helped Jason to ask for leave, took him out of school and took him home to play online games. However, since then, Jason’s Internet addiction has been temporarily suppressed under the strict control of the school.

  After studying in a new school for two years, Jason was finally admitted to a good local university. After going to college, Jason’s playing games was no longer out of control. Jason told the reporter of China Youth Daily and Zhongqing Online that his studies in college were not affected by playing games. However, Jason’s father said that his son spent almost every day in the Internet cafe since his sophomore year, and finally he graduated from college, just muddling through.

  Jason also participated in the national college students’ e-sports competition and won an award when he was in college, but it was this experience that made him understand that an e-sports player is far from playing games, and needs strict and boring training. When entertainment turns into work, few people can actually persist.

  Therefore, when talking about quitting his job one year after graduating from college and starting to focus on online games completely, Jason’s answer to the reporter’s question of why he didn’t take part in e-sports competition again was that he could never aim at becoming an e-sports player, because it was too difficult to take that road.

  In the summer of 2016, I graduated from Jason University, and then entered a local company with good conditions in all aspects step by step. However, work can’t bring people a sense of excitement and accomplishment as quickly as games. After gradually discovering the dullness of work, Jason began to devote more energy to online games, from going to Internet cafes to play games after work at the beginning, to taking time off to play games, and then to absenteeism to play games. The unit leader talked to him again and again, and talked to his parents, but they couldn’t make him change his mind.

  Less than a year after graduating from college, Jason voluntarily gave up his first job in life, and then looked for several jobs, but all of them could not be maintained within a few days. Jason’s father knows very well that his son’s mind is completely on online games. Where can real life bring him excitement and excitement like the online world?

  In the following year, Jason lived a black-and-white life. Jason’s father was annoyed but helplessly watched his son spend every night in the Internet cafe. He went home to eat and sleep early in the morning, slept until three or four o’clock in the afternoon, and then ate something to go to the Internet cafe. Later, Jason stopped going to Internet cafes, so he shut himself in his room all day. He said that he didn’t always play games, and he spent a lot of time browsing and chatting with people online, but he just couldn’t leave the computer.

  Jason’s father found that his son, who was cheerful and talkative, had become listless and could not even speak fluently after blocking himself in the online world for nearly a year.

  Jason’s father felt that his son was "dying" mentally, and he had to find a way to save his son.

  In May, 2018, Jason’s father made up an excuse to cheat Jason to Beijing and live directly in the psychological growth base for teenagers in China. Jason found that he came here to give himself up Internet addiction, and then he rebelled by means of hunger strike, leading other children to "riot" and running away. Jason’s father was determined not to compromise with his son.

  After various means of resistance failed, Jason finally understood his father’s determination and began to receive treatment.

  The treatment process is full of challenges. After the son started Morita therapy (the treated person is alone in a room with only one bed in the room, which ensures the basic living conditions of the treated person, but there are no social activities, reading, entertainment and other activities to force the treated person to think, examine and recognize himself), Jason’s father did not expect that other children only need Morita therapy for 30 to 40 days, but his son actually did it for 70 days.

  The harm of Internet addiction to teenagers will become increasingly prominent.

  In the past 16 years, China Youth Psychological Growth Base has treated more than 10,000 teenagers with Internet addiction. Tao Ran, director of China Youth Psychological Growth Base and director of Addiction Medicine Center of Beijing Military Region General Hospital, told China Youth Daily and Zhongqing Online reporter, "A large number of examples show that even if teenagers with Internet addiction complete the treatment of quitting Internet addiction, the physical and mental harm that Internet addiction brings to children will be lifelong."

  First of all, Internet addiction does great harm to children’s health.

  When Tao Ran treated the children, he found that 90% of teenagers with Internet addiction were lean and thin, and their weight was not up to standard. During the treatment in the base, these children are also generally weak and sick. If the weather changes slightly, they will easily catch a cold and have a fever. Gastrointestinal function is also worse than that of healthy children.

  The problem of vision decline of teenagers with internet addiction is also very prominent. According to the recommended standards of international medicine, teenagers over 8 years old should play video games for less than one hour every day, but teenagers with internet addiction generally play video games for more than three or four hours every day, which can easily cause serious damage to their vision.

  Internet addiction teenagers have been sitting quietly for a long time facing computers and mobile phones, and lack of sports. Tao Ran said sadly that these children were supposed to be the most energetic, sunny and energetic, but because they were addicted to games, they delayed the best opportunity for physical development.

  Secondly, the permanent damage caused by internet addiction to children’s brains directly affects children’s intellectual development, mental state and social life ability.

  According to Tao Ran, related research shows that long-term addiction to video games will lead to frontal lobe ischemia of teenagers’ brains and affect their development. In addition to affecting children’s intellectual development, the most important thing is the harm caused to children’s psychological development.

  Tao Ran said that there is now a metaphor for Internet addiction teenagers as "machine brain". This means that teenagers with internet addiction generally have no normal emotions and feelings, and like a robot, they treat people and things around them with a cold attitude. They only have emotions when they are addicted to games, but in real life, they are not interested in everything.

  However, human beings are gregarious animals, and the development of human society is based on gregarious and social interaction. Only normal communication between people can achieve healthy psychological development. If a teenager or a minor faces a computer or a mobile phone every day and looks for life in the game, his world outlook, values and outlook on life are not mature, and his brain is still in the developing stage. In this state of life, these internet addiction teenagers often have no human feelings, do not understand interpersonal relationships, leave school, and then leave society when they are older. Their life has become virtual, that is, to face life in the way of games, and then to moralize and legalize.

  In Tao Ran’s view, the mental development of teenagers with Internet addiction has been seriously affected because they have been addicted to online games for a long time, and their mental age is often 4 to 5 years younger than their actual age. The immature psychology of teenagers with internet addiction, coupled with the misleading that either you hit me or I hit you and kill people in the game world, leads them to tend to solve problems by violence.

  According to Tao Ran’s investigation, about 86% teenagers with Internet addiction have used violence against their relatives.

  When parents and family members stop themselves from playing games, teenagers with internet addiction often beat and scold their parents and family members instead of admitting their mistakes. What’s more, if their requirements for playing games are not met, teenagers with Internet addiction may even kill their parents. On December 31 last year, such a tragedy happened in Hengnan County, Hengyang City, Hunan Province. A 13-year-old junior high school student killed his parents with a hammer because he couldn’t ask his parents for the internet fee. Such vicious cases related to Internet addiction have been common in the past few years.

  The China Youth Psychological Growth Base located in Beijing has not received many teenagers with Internet addiction from Beijing, accounting for only about 5%. This is another typical phenomenon that Internet addiction harms Chinese teenagers, that is, the bigger the city, the less serious the problem is, the situation in small and medium-sized cities is worse than that in big cities, and the problem of teenagers with Internet addiction in rural areas is the most serious.

  Tao Ran said that mainly because of the families in big cities, children get more perfect family education, and parents’ educational concepts are more scientific, so they will avoid and interfere with children’s excessive contact with video games as soon as possible. In addition, children in big cities have too many things to play and learn, and they don’t have so much time and space to indulge in online games.

  In contrast, children in rural areas are obviously lacking in family education, and some rural children may also be left behind. Grandparents are responsible for taking care of their children, and often have no more energy to restrain their children from surfing the Internet and playing mobile phones.

  Don’t think that the problem of internet addiction teenagers in rural areas is far away from those of us who live in big cities. Tao Ran said anxiously that in the future, after these left-behind children and internet addiction teenagers in rural areas enter the city, their psychological and personality problems caused by online games for a long time really need the attention of the whole society. "You can’t imagine who these internet addiction teenagers may hurt after what they encounter."

  Behind the name recognition of e-sports is the growing problem of teenagers’ internet addiction.

  On November 3, 2018, the League of Legends S8 season global finals, the IG team from China won the championship. For a time, domestic media rushed to report, including some mainstream media that had previously reserved their position on e-sports. Looking at the past two years, the exposure rate of e-sports in the media is getting higher and higher, from the analysis of professional industrialization of e-sports, to the reports that China players have repeatedly won good results in world competitions, and then to the discussion of e-sports entering the Asian Games and the Olympic Games. However, compared with the stricter control of the media in reporting e-sports in earlier years, today’s reports are more speculative and less cautious.

  Chen Can’s mother and Jason’s father, as the deepest appreciators of the serious harm caused by Internet addiction to teenagers, strongly oppose the increasingly obvious high profile of e-sports.

  E-sports and video games are different, but they are all based on video games. Children only see some media speculating on e-sports, so they have a tough reason to resist parents’ restrictions on playing games. But how many children can become world champions from an internet addiction teenager?

  Chen Can’s mother said, "For the development of e-sports, the state should have legislative supervision. Whether children can take the road of e-sports in the end depends on the evaluation of authoritative institutions to tell them whether they are suitable for the development of e-sports. Of course, we can’t completely ban e-sports, but we can’t mislead most children like this. "

  Jason’s father said, "Successful e-sports players are only a small part of the pyramid. It is actually very difficult to take the road of e-sports. In my opinion, the media should publicize it comprehensively and make minors and parents aware of this problem. Now, they only see the bright side, but rarely notice that it is impossible for everyone to become a professional player in e-sports, let alone win the championship. We can’t let it (game makers) dominate public opinion. We want everyone to clearly see the harmful aspect of Internet addiction. "

  In addition, Jason’s father also thinks that it is difficult for the state to strengthen the supervision of online games so that children don’t play at all, so the key is how to control them. Parents should also analyze why some children are addicted to online games and some children are not. The deeper reason of addiction is family education, so it is necessary to help children enhance their psychological quality and anti-frustration ability during their growth.

  For video games to expand publicity in the name of e-sports, Tao Ran’s suggestion is that e-sports must be over the age of 21 or 22 (equivalent to graduating from college) to participate. This avoids the participation of teenagers and young people whose brains are developing and whose "three views" are being established. E-sports can be played, but it must be played by adults over the age of 21 or 22. Tao Ran found that 80% of teenagers with Internet addiction wanted to become e-sports players, which actually became an excuse for them to indulge in online games.

  As far as schools are concerned, schools and teachers should publicize the dangers of excessive use of computers, electronic products and addiction to games just as they do anti-drugs. Instilling children with this danger from an early age may sprinkle venom in their hearts and sow the seeds of defense.

  In addition, schools and parents should encourage children to develop more hobbies. Tao Ran said that teenagers with Internet addiction have a common problem — — There are few hobbies, and parents have not cultivated their hobbies well since childhood. They only have to study, and suddenly they come into contact with this game, which must be interesting. Another is to cultivate children’s good interpersonal relationships from an early age. Now there are many only children, and children have no playmates, so they can only play computers and mobile phones. Tao Ran suggested that parents should raise a small animal for their children to release their energy and let them learn to care about others. In addition, parents should reduce or even eliminate electronic nanny products in the process of children’s education. Children under 8 years old are not recommended to touch video games. Children over 8 years old can play for half an hour every day from Monday to Friday and for one hour every day on weekends.

  In the past two years, there has been more and more publicity about e-sports in public opinion. Tao Ran believes that this is because some of our game manufacturers actually hold the tools of public opinion, which are the media while developing games. If the enterprises selling tobacco have mastered the media tools, can it still say that smoking is harmful to health? Therefore, game manufacturers will use their own media platforms to talk about the infringement of games on children, and say that games need to be controlled? An enterprise that grasps public opinion will certainly sing a song of praise for what it has developed.

  Then, as a game manufacturer, at the same time, it holds a powerful tool of public opinion. Is this inappropriate? Should we have a system similar to the Anti-Monopoly Law, forcibly divest the media platforms of these companies, or split enterprises?

  E-sports entering the Asian Games and possibly entering the Olympic Games is a hot topic of public opinion in recent two years, and it is also a powerful starting point for e-sports to carry out image innovation. However, the so-called competition of electronic games itself is still controversial.

  In September last year, Yi Jiandong, a famous sports scholar, put forward "Identification of Ten Problems in E-sports in China", pointing out that "E-sports, as a new intellectual competition and spiritual entertainment, is different from sports that seek to strengthen physical fitness or physical limits, and can develop independently according to its own laws. Putting e-sports into the sports system has many adverse effects on itself and sports, especially on the concept and value system of sports. The development of e-sports in China is under the special background of the immature youth sports in China, the highest myopia rate in the world, the prevalence of chronic diseases, the poor fitness atmosphere, and the seriously low fertility rate. It is necessary to get rational policy regulation and even levy special taxes on the industry in order to gradually achieve the coordinated effect of social economy and culture. The author suggests that the government and even e-sports investors support large-scale and long-term research on the defects, drawbacks and deficiencies of e-sports, so as to form an objective, fair and balanced e-sports research and communication pattern, thus realizing the rational, peaceful and sustainable development of e-sports. "

  Last December, at the Seventh Olympic Summit Forum hosted by the International Olympic Committee, some participants believed that the game industry where e-sports is located is business-driven, while sports is based on values. There is a huge difference in the basis of existence, which is why it is difficult for e-sports and sports to reach the same goal by different routes.

  Yi Jiandong said in "Identification of Top Ten Problems of E-sports in China", "From the current point of view, the IOC’s project selection rules and practices do not support the possibility of e-sports becoming an Olympic project in the near future."

  (Chen Can and Jason are pseudonyms in the text)

  Beijing, February 18 th

Does the live broadcast of sports events constitute a film work? CCTV rebroadcasts NBA Tencent’s 500 million investment?

 Author: Music Entertainment Law

On October 12th, 2020, under the leadership of lebron james, the Los Angeles Lakers won the championship again after ten years, which is undoubtedly the best gift for Lakers fans who lost Black Mamba Kobe Bryant in 2020. Before the Lakers won the championship, it was probably the best news for fans that CCTV replayed the NBA.

In 2019, due to inappropriate remarks made by general manager of NBA Rockets about Hong Kong, which seriously hurt the national feelings of fans in China and China, CCTV decided to stop broadcasting NBA-related events. Even Tencent Sports, which bought the exclusive rights of NBA events in the next five years with a huge sum of money, once stopped broadcasting NBA. Fortunately, CCTV did not completely ban the NBA. Tencent Sports "quietly" rebroadcast the NBA in October 2019. After all, 500 million investment cannot be wasted.

But for fans, Tencent Sports’ high membership fee makes them flinch, so the rebroadcasting of NBA on CCTV Sports Channel is undoubtedly not a "big welfare" for fans. At this time, Xiao Bian, who is an NBA enthusiast and a legal practitioner, is puzzled. Can live sports events be copyrighted as movies? CCTV rebroadcasts the NBA. Is Tencent’s 500 million investment wasted? If you have the same question, let’s find out with Xiaobian!

1. Does the live broadcast of NBA sports events constitute the object of copyright protection?

In recent years, whether it is Qiong Yao v. Zheng Yu or Jin Yong v. Jiangnan, the controversy behind it shows that copyright is getting more and more attention and protection. Universal copyright convention and Berne Convention both express the need to protect human intelligence and creative achievements. As a participating country of the Convention, China has also made protective provisions on copyright.

According to the relevant provisions of China’s Copyright Law, the copyright owner enjoys the copyright, and no individual or unit may infringe upon the copyright of others. Article 3 stipulates that the objects protected by China’s Copyright Law include (1) written works; (2) Oral works; (3) Works of music, drama, folk art, dance and acrobatics; (4) Works of art and architecture; (5) Photographic works; (6) cinematographic works and works created by methods similar to cinematography; (seven) engineering design drawings, product design drawings, maps, schematic drawings and other graphic works and model works; (8) Computer software, etc.

As a kind of live broadcast of sports events, the live broadcast of NBA sports events mainly focuses on shooting and broadcasting the live events of sports events. Can this kind of live broadcast of sports events constitute a film work or a work created by a method similar to filming, and then be protected by copyright?

According to the Regulations for the Implementation of the Copyright Law, the works protected by the Copyright Law refer to the intellectual achievements that are original and can be reproduced in some tangible form in the fields of literature, art and science. Therefore, to analyze whether the live broadcast of NBA matches belongs to the object of copyright protection, it mainly depends on whether the live broadcast is original and whether it can be copied in some tangible form.

1.1 How to identify originality?

International copyright treaties, such as Berne Convention and Copyright Treaty of the World Intellectual Property Organization, have not specifically recognized originality. Because of different legal systems, different countries have different understandings of originality.

1.1.1 "forehead sweat standard" and "floor standard" in common law system.

The anglo-American legal system first made it clear in the Bleistein case in 1903 that the work needed to be completed by the author independently. In later practice, Britain and the United States took "whether to work or not" as one of the factors to identify originality in order to protect the author’s labor when creating works, which is also what we call "forehead sweat standard".

In the Anglo-American legal system at this time, the court decided whether the work was original or not mainly by considering whether the work was independently completed by the author and whether the corresponding labor was invested. At this time, originality did not pay too much attention to the "creativity" of the work.

Subsequently, in the Feist phone book case in 1991, the court began to emphasize the "creativity" of the work, that is, if the author simply put in labor, he could not determine that his work was original, but also needed a certain degree of creativity. However, Britain and the United States did not clearly define the "more or less" of creativity, but adopted the "floor standard", that is, creativity can be recognized as long as there is a small amount of creativity.

We can see from it that,British and American countries identify originality mainly on the basis of "independence"-independent labor completion and "creation"-creativity.

1.1.2 High standards of civil law countries

Different from the lower standard "floor standard" adopted by Britain and the United States, the countries of civil law system are more strict in determining originality. Taking Germany as an example, it believes that originality requires the production of works to be creative labor input, and the labor input at this time is not just a simple labor input when the forehead sweats, but requires certain creativity. In other words,The originality at this time requires that the work can reflect the author’s intelligence and thoughts and feelings, and the expression of these thoughts and feelings needs to reach the level of reflecting the author’s personality..

At the same time, creativity is not as low as the "floor standard" required by Britain and the United States, but requires a high degree of creativity. This is mainly because in civil law countries, works are regarded as the children of the author, and works are the extension of the author’s personality spirit and the embodiment of the author’s thoughts and feelings. It regards copyright as a personal right, so it adopts this high standard to protect the author’s rights.

1.1.3 China’s originality standard

There is no clear legal provision on originality in legislation in China, and domestic scholars have different opinions on it. Professor Cui Guobin believes that originality requires independent creation and the creative result has the lowest degree of creativity; Professor Li Mingde believes that the author has invested in intellectual labor and has the lowest degree of creativity when creating works; Professor Wang Qian believes that originality requires that "the work product should be independently completed by the author" and "the creation of the work product should have a certain degree of creativity" …

Analysis of the views of scholars, it is not difficult to find that their recognition of originality has one thing in common."the lowest degree of creativity"This shows that our country has not adopted the high standard of originality similar to that of civil law countries, but only requires the lowest degree of creativity, which is also reflected in judicial practice.

1.2 Is the live broadcast of NBA events original?

Combined with the above introduction to the identification of originality, is it original for the live broadcast of sports events? In this regard, everyone has different views. Some people think that the focus of live broadcast of sports events lies in sports events, which are interpreted by athletes, and the filmmakers only record and broadcast according to the needs of watching the games, which should only constitute video products. However, some people think that recording sports events also reflects the intelligence and thoughts of the recorder and has certain originality.

Speaking of this, we have to mention "the first case of China’s game broadcast", that is, the five-year-long "Sina v. Fenghuang. com infringement case". After the first trial, second trial and retrial, the Beijing Higher People’s Court recently made a retrial judgment, overturning the second trial judgment, and found that the involvement of Phoenix Net and its operator Beijing Tianying Kyushu Network Technology Company infringed the copyright of Sina Internet Information Service Co., Ltd.It is believed that the live broadcast of sports events is original and constitutes a film work, which can be protected by copyright.

This case can be described as full of twists and turns. In the first instance, the court held that "the selection and arrangement of the recording shots of the competition to form a new picture for viewing is a creative labor, and the creativity will produce different picture effects due to different choices and different productions, which further reflects its creativity." That is to say, in the judgment of the first instance, the court found that the picture formed by the recording of the competition constituted the requirement of the originality of the work in China’s copyright law and belonged to the works protected by the copyright law.

However, in the second trial, the court classified this kind of film production as documentary film production, and determined it according to the original identification standard of documentary film production, so it was considered that it was not a film production, but a video production.

Subsequently, Sina did not recognize the judgment and filed a retrial with the Beijing Higher People’s Court. The Beijing Higher People’s Court held that the lowest level of creativity was adopted in the determination of originality in China. In other words, China only discussed the "existence" of creativity, not the "quantity" of creativity. The recording process of sports events reflected the choice of shooting angle, lens switching, shooting scenes and objects, selection, editing, arrangement and shooting pictures. In the final judgment of the Beijing Higher People’s Court, the court found that the live broadcast of the event involved constituted "a work created in a way similar to making a film".

From the above cases, we can see that,The live broadcast of sports events is original because it embodies the photographer’s unique ideas in the filming process.In the process of live broadcast of NBA events, Tencent Sports will not only film itself, but also explain it outside the picture, which is original in both the filming idea and the presentation of the explanation. Therefore, according to the existing judicial practice, we can conclude that the live broadcast of NBA events is original.

1.3 Does the live broadcast of the event belong to a certain medium?

We know that the live broadcast of sports events needs to be filmed on a certain medium if it wants to constitute a film work. In the case of Sina v. Fenghuang. com, the court of second instance found that Sina’s live broadcast of the Super League did not fix the filming on a certain medium, which exceeded the definition of film works in Article 4 of the Regulations for the Implementation of Copyright Law.This article stipulates that cinematographic works and works created by methods similar to cinematography refer to works that are filmed on a certain medium and consist of a series of pictures with or without sound, and are projected by means of appropriate devices or disseminated by other means.However, the regulation does not regard fixation or stable fixation as the constitutive requirements for determining whether a work is a work, so "shooting on a certain medium" should be interpreted broadly and leniently, so it is also affirmed in the judicial judgment that the live broadcast of the game belongs to shooting on a certain medium.

To sum up, if the live broadcast of sports events can reflect the individual choice and arrangement of the filmmakers, rather than just mechanical recording, it will be original, and the broad media interpretation also shows that the live broadcast of sports events meets the requirements of "shooting on a certain medium". Therefore, if Tencent Sports Live NBA matches meet the above requirements, it can also be the object of copyright protection. In fact, as early as before this judicial decision, the live broadcast of sports events was difficult to be recognized as a film work, and the filmmakers were easily infringed by their peers. In the face of such infringement, how did they do it?

Second, the infringement that may be involved in the live broadcast of sports events

2.1 may constitute unfair competition

Among many litigation disputes involved in live broadcast of sports events, the most common one is unfair competition dispute, which is mainly due to the fact that in the previous judicial practice, the products formed by live broadcast of sports events are difficult to be recognized as works protected by copyright law. Therefore, under normal circumstances, many infringers will choose to file a lawsuit on the grounds that the infringer violated the Anti-Unfair Competition Law. For example, in the case of CCTV International v. "I love chatting", the court decided that I love chatting about the company’s behavior of "broadcasting" CCTV related channels on its "tv powder" client.Although it does not constitute a broadcast act as stipulated in Article 45 of the Copyright Law, it obviously violates the market principle of fair competition, undermines the market competition mechanism, violates the principle of good faith and recognized business ethics, and constitutes unfair competition.

2.2 may constitute a violation of the right to disseminate information on the Internet.

Through the previous judicial practice, we can see that it is difficult to identify the products produced by the live broadcast of such sports events as movies or works created by similar methods. During the filming of 2014 fifa world cup TV program, Stormwind broadcasted the live broadcast of the events produced by CCTV, which is similar to the case of Sina v. Phoenix. In the second instance, the court did not identify the live broadcast of the events produced by CCTV International as movies, because according to the relevant provisions of China’s copyright law, if it cannot be identified as movies, it should be regarded as video products. Therefore, the broadcast behavior of Stormwind Technology also constitutes an infringement on the information network communication right of CCTV International.

Of course, in the latest retrial judgment of "CCTV International v. Stormwind Technology" on October 9, 2020, we found that, like Sina v. Phoenix.com, the Beijing Higher People’s Court once again determined that CCTV International’s live sports events constitute film works, which also gave new guidance to courts at all levels in the future in judging similar cases, that is, live sports events can be recognized as film works if they meet the relevant recognition conditions. This is a breakthrough, and this kind of judgment also shows that the criteria for determining the originality of a work do not reflect the level, but only the presence or absence. Such progress is conducive to solving the problem of protection of sports programs. We know that the most important thing about this kind of sports events is timeliness, and viewers rarely watch them again after watching them. Therefore, if only the live sports events constitute video products, it will be difficult to stop unauthorized TV broadcasting and Internet broadcasting due to the "safe haven principle" involved in the right of network information dissemination, which is likely to bring irreparable losses to the producers of the programs. At the same time, it is considered that it is difficult to solve the demand of subsequent program trading and protection only by the Anti-Unfair Competition Law.

Third, is it worthwhile for Tencent to spend 500 million yuan to buy the exclusive broadcasting rights?

From the above analysis, we can see that the live broadcast of sports events can already constitute a film work in copyright. After Tencent bought the sole broadcast right, if other video broadcast platforms broadcast the live broadcast of the events recorded by Tencent, it will constitute an infringement of Tencent Sports, and Tencent Sports can file an infringement lawsuit for compensation.

At the same time, Tencent Sports can monopolize the domestic live broadcast of this event by virtue of its exclusive broadcasting rights, and Tencent Sports charges a high membership fee and its various reward functions will bring more profits to Tencent. Tencent’s signing the NBA this time and buying its exclusive broadcasting rights for the next five years can be said to be very cost-effective. Despite the influence of the suspension of NBA broadcast by CCTV last year, Tencent can still make huge profits as the only live broadcast platform in China.

In fact, there is still a "hidden knowledge point" here. Why did Tencent buy the sole broadcasting right and CCTV still broadcast it? This is mainly because the NBA gives some NBA games broadcasting rights or highlights to CCTV Sports Channel free of charge every year, and Tencent Sports buys online live broadcast rights, while CCTV is a live TV broadcast, which has no conflict of interest with Tencent Sports’ exclusive broadcast rights. Therefore, although Tencent bought exclusive broadcast rights, it is only online live broadcast rights, and CCTV can still broadcast them for free on sports channels.

After knowing this "hidden knowledge point", will you choose Tencent or CCTV in the future?

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