Domestic Android channel pairThe issue of high product share has attracted attention again.

　　The reason is that Tencent’s recent hit mobile game "Dungeons and Warriors: Origins" announced that from June 20, some Android platform app stores will no longer be listed. The industry believes that Tencent’s move is related to the long-standing high proportion of Android app stores.

　　Head Drop Android Channel

　　"Dungeon and Warrior: Origin" (hereinafter referred to as "DNF") is a popular mobile game recently launched by Tencent. As a work derived from the classic IP of "Dungeon and Warrior", "DNF" has performed well since its launch.

　　According to seven wheat data, "DNF" since late May online, long-term top the chart of major games. Point data, "DNF" contributed more than two-thirds of the domestic new game market in May, less than two weeks in May, "DNF" download more than 45 million, estimated revenue of $51.29 million (about RMB 371 million).

　　At the beginning of the launch of "DNF", it was normally available in major app stores including Android channels. However, on the afternoon of June 19, the game operation team issued an announcement that from June 20, "DNF" mobile games will no longer be available in some Android platform app stores. The reason given by the team is: the contract expires.

　　However, Tencent Games’ move is believed to be related to the high proportion of the Android app store channel. The app store is a core channel for game distribution, but it is also a costly channel.

　　At present, many domestic game products use a joint operation model between game manufacturers and channel providers such as mobile end point manufacturers and third-party app platforms. Game manufacturers are responsible for game development and testing, launch, and channel providers are responsible for providing game display promotion, download and installation, and billing services. When players complete the payment, the channel provider will pay the game developer a revenue share.

　　The app store generally takes 30% for applications including games. The Android app store channel that makes manufacturers "love it or hate it" takes a higher proportion, and the general proportion is 50%, that is, after deducting relevant costs and expenses, the game flow and the game manufacturer each get 50%.

　　Although leading game companies have some room for gaming, the data previously disclosed by many class A share game companies shows that the app store should also divide at least 40% of the game flow. Under the high proportion of the draw, in recent years, many game manufacturers have chosen to give up the release of Android app stores, especially some well-known game products with high flow.

　　A few years ago, the two major game makers, miHoYo and Lilith, announced that due to "failure to reach an agreed terms of cooperation", miHoYo’s blockbuster products "Yuan Shen" and Lilith’s products "The Awakening of Nations" could not be downloaded from Xiaomi and Huawei app stores during the public beta.

　　Last August 23rd,When the public beta of its key game "All-Star Streetball Party" was released, the official announcement did not put any Android channels on the shelves, and decided to take out the 1.50 billion yuan divided into channels and give rebates to players present on all major platforms. Other products under Tencent Games are currently on the shelves of major Android app stores, but DNF, a key product, will no longer be on the Android app store, which will still have a profound impact.

　　Game company channels are expensive

　　The Android app store has long been criticized by the industry. Although game makers have taken occasional measures such as delisting, they have not changed the industry landscape.

　　The product manager of an app store of a domestic mobile phone manufacturerTimes E Company reporters analyzed that for app stores, games and other applications are the most important source of revenue. In addition to directly receiving game revenue, there are also advertising and bidding ranking revenue from game manufacturers. Games occupy an important position in the app store ecosystem.

　　Shi Jiangang, the co-founder of Liangjianghu, also said in an interview with the Times reporter that the current share ratio is determined by the location of the channel provider, which naturally has the ability to negotiate prices. The reason why the app store is strong is mainly because it can push game products to users at almost zero cost, and the value created for the game is huge, which cannot be replaced by other methods.

　　In this context, except for some relatively strong game products that can be released through their own channels and generate good revenue, most games are still difficult to leave the app store channel.

　　From the data disclosed by many game companies, channel costs are indeed an important part of the operating costs of game companies. Such as class A sharing companyThe financial report shows that the company’s joint operators will deduct the actual recharge amount of game players from the relevant channel fees, and calculate the share according to the proportion agreed upon in the agreement. After the two parties check the data and confirm that it is correct, the company confirms the operating income.

　　In 2022 and 2023, the channel cost in the operating cost will be 257 million yuan and 214 million yuan respectively, accounting for 45% and 52% of the operating cost respectively, which is much higher than the cost of game sharing, labor, copyright, and production fee amortization in the same period.

　　Hong Kong Stock CompanyAccording to the financial report, in 2023, the company’s channel cost was 595 million yuan, an increase of 35% year-on-year, accounting for more than 70% of the company’s cost of sales. In 2023, the gross profit margin fell from 64.4% in the previous year to 59.8%. The company said that the decline in gross profit margin was mainly due to the decline in related game revenue and the increase in channel costs.

　　Another Hong Kong-listed game companyThe financial report shows that in 2023, the company’s sales revenue will increase, but the company’s payment channel cost and distribution platform share will also increase by 23.8% to 523 million yuan, which is also the "big part" of the sales cost in 2023.

Jackie Chan and other stars in "Kung Fu Yoga"

Group photo of Li Zhiting, Tang Jili, etc

　 　 1905 movie network news According to netizens, Jackie Chan’s two new films have been launched one after another. The ones that have already started filming have been confirmed to be starring Zhang Yixing, Li Zhiting, Shang Yuxian, etc.; and the next ones are also determined to be starring Huang Zitao’s partner Jackie Chan.

　 　 A group photo of Jackie Chan with the other stars of "Kung Fu Yoga" has been leaked online recently. In the photo, Jackie Chan is surrounded by Zhang Guoli, Li Zhiting, EXO member Zhang Yixing, actress Shang Yuxian, and famous Indian actor Amir Khan. Recently, fans also broke the news that Li Zhiting is shooting the film in Dubai, and posted a group photo of director Tang Jili and Li Zhiting and other creators. It is reported that the film is the first Sino-Indian co-production, directed by Jackie Chan’s old partner Tang Jili.

"Railway Flying Tiger" poster

　 　 The next step of Jackie Chan’s new film "Railway Flying Tiger" will also be released on October 16, according to reports. The film was previously exposed in the Cannes magazine and will be directed by director Ding Sheng. It tells the story of the legendary experience of railway workers who used their work experience to successfully block Japanese raids and seize survival supplies for the people during the Anti-Japanese War in 1941. Jackie Chan will play a resourceful railway guerrilla captain in the film, and the film is expected to be released on the National Day next year. It is confirmed that former EXO member Huang Zitao will star in the film and cooperate with Jackie Chan, which is also followed by another electric shock.

　 　 So it seems that Jackie Chan’s next two new films are already in progress, and they have also chosen to cooperate with the popular little fresh meat, which has to be said to be due to commercial and box office considerations.

On June 19, according to LatePost, NIO’s intelligent driving R & D department recently completed the structural adjustment. Previously, NIO’s intelligent driving R & D department was divided into perception, regulation and control, and integration. After the adjustment, the perception and regulation teams were merged into a large model team, and the integration team was reorganized into a delivery team. The merged large model team was overseen by Peng Chao, the former head of NIO’s perception team.

Regarding the authenticity of the above news, the Daily Economic News reporter immediately checked with the NIO, but no reply was received as of press time.

On the evening of June 20, an unnamed person familiar with the matter told reporters that NIO did make structural adjustments to its intelligent driving R & D team. However, the other party did not disclose the specific details of the adjustment.

Zhu Xichan, a professor at the School of Automotive Science at Tongji University and director of the Institute of Automotive Safety Technology, said in an interview with reporters that NIO’s move is more to adapt to the development trend of large models. "Tesla’s FSD V12 version has shown excellent autonomous driving capabilities end-to-end, and the autonomous driving AI technology route has been established." Zhu Xichan believes that after the automotive industry enters the second half of intelligence, the competition will mainly focus on autonomous driving technology.

Architecture adjustment Want to explore end-to-end large models?

According to public data, there are currently about 1,500 people in the NIO smart driving team. "With the launch of the big model, the autonomous driving technology has been transformed from the algorithm-based model of the past to the data-driven model, that is, the end-to-end big model." Ji Xuehong, a professor and director of the Automotive Industry Innovation Research Center at North China University of Technology, said that the integration of NIO’s sensing and regulation teams is the need for the organizational structure to serve the development of enterprise technology.

Image source: Photo by Zhang Jian, a reporter (data map)

It is reported that the restructured autonomous driving R & D department is still in charge of Ren Shaoqing, vice president of NIO’s intelligent driving R & D. After the adjustment of the intelligent driving R & D department, Ren Shaoqing once conveyed to the team: to give up the traditional paradigm of "perception-decision-regulation" that the industry has used for many years. This also means that NIO will more clearly explore the use of end-to-end large models to achieve high-level intelligent driving.

Zhu Xichan told reporters that NIO’s original modular autonomous driving algorithm team structure was divided into "perception", "regulation and control" and "evaluation", but after reaching the end-to-end large model, the division of departments is unreasonable. "In order to adapt to the new algorithm structure, the administrative structure of [NIO intelligent driving] can be optimized to break down departmental barriers and achieve more efficient development," Zhu Xichan analyzed.

Chen Guoping, executive director of Haosu Capital, told reporters that from the current point of view, the intelligent driving development program has been fully transformed into end-to-end autonomous driving, which has become an option for car companies. It turns out that perception, regulation, and decision execution are the R & D paths of traditional autonomous driving. The neural networks algorithm is used to form this simulated human driving decision through the accumulation of training data.

"With the comprehensive change of Tesla’s FSD driving decision model, the end-to-end large model output method skips the original traditional perception-decision-execution path, and calls the mainstream decision to drive the driving behavior in full accordance with the empirical algorithm, reducing the load on the perceived computing power technical parameters. The iteration speed will be faster and faster, and the cost of the smart driving solution will be lower and lower." Chen Guoping said that the new car manufacturing forces choose the end-to-end large model to merge and revoke the original organizational structure corresponding to the technology research and development path.

In an interview with reporters, He Xiaopeng, chairperson and CEO of XPeng Motors, said that in the previous smart driving scheme, technically speaking, the car was handled separately in terms of perception, positioning, planning, and control, and each link was not related. Therefore, when the vehicle encounters some scenarios, it will hesitate because of the rules written by humans. After the end-to-end large model gets on the car, the vehicle can directly output the control of the vehicle through the input of the sensor, and the smart driving will be more "human-like".

In He Xiaopeng’s view, the end-to-end smart driving model is adopted, which can be iterated every two days, and the smart driving capacity enhancement is 30 times in the next 18 months. The end-to-end big model means that automatic assisted driving will shift to fully autonomous driving.

Domestic car companies accelerate the deployment of autonomous driving

Speculation about the reasons behind the restructuring of NIO’s intelligent driving R & D department is mixed. Some people believe that NIO’s move is affected by the approaching time of Tesla’s FSD entry into China. However, Yang Weibin, an expert on new energy vehicles and batteries, told reporters that the adjustment of NIO’s intelligent driving R & D team is not directly related to Tesla’s FSD entry into China. "Because NIO and Tesla use two different intelligent driving technology routes, each has its own advantages and disadvantages, and it is not possible to completely judge which solution is better at present," Yang Weibin said.

Zhu Xichan also said that the reorganization of NIO’s intelligent driving R & D department has nothing to do with whether Tesla FSD enters China or not, but is mainly affected by the end-to-end model technology of Tesla FSD V12 version. "As the world’s leading company in autonomous driving technology, the gradual landing of Tesla FSD has pointed out the development direction and technical route of smart cars for the industry." Zhu Xichan said that with the improvement of the technical capabilities of the end-to-end model of Tesla FSD V12 version, even if it does not enter China, the autonomous driving technology of domestic car companies such as NIO will shift to the direction of large models.

In March this year, Tesla began to push the end-to-end FSD V12 to North American users on a large scale. Recently, it was reported that the Shanghai Autonomous Driving Demonstration Zone has issued a road test license to Tesla, and the FSD may be testing. In response, the reporter checked with Tesla China on June 21, but no response was received as of press time.

Ji Xuehong also said that Tesla is currently the best company in autonomous driving technology. Whether it enters China or not, it will guide more and more car companies to make more investment in autonomous driving technology. "As a’catfish ‘in the field of autonomous driving, Tesla will accelerate the layout and force of car companies in the field of autonomous driving." Ji Xuehong explained that in addition to NIO, XPeng Motors, Li Auto, Huawei and other car companies, more and more traditional car companies are also increasing the layout of autonomous driving technology direction.

On June 20, Zhang Xinghai, chairperson (founder) of Cyrus Group, announced that Cyrus will firmly pursue the development of smart-electric integration under software-defined vehicles, and strive to explore solutions for intelligent driving and intelligent safety. "At present, the AITO cars produced by Cyrus have driving auxiliary features, of which two-thirds have high-order intelligent driving functions, and the auxiliary driving functions account for one-third." Zhang Xinghai said.

In Yang Weibin’s view, car companies are doing theory in the "first half" and practice in the "second half". "Car companies will take advantage of the opportunity of large-scale demonstration of domestic smart driving technology, expand the number of cities where smart driving is applied, and continue to iterate and optimize and upgrade." Yang Weibin said that there is still a long way to go to fully realize autonomous driving.

Daily economic news

1905 movie network feature "It’s really good not to be sweet!"

　

Talking about the role of "Tu Ling" in the Spring Festival movie, he sighed.

She used three words to describe "slaughtering spirits":Courageous, able to fight, very authentic.

This "cool" character is also the reason why Yang Mi chose to work with the director again.

　

As of press time, "Assassination Novelist" has achieved 300 million box office, ranking third in the Spring Festival. Douban scored 7.1 points, a good reputation.

　

In the face of the first big screen "villain", how did Yang Mi perform the "ruthlessness" and "Sa" of Tu Ling? What "sober" speeches did Yang Mi, who can be called a "golden sentence maker" recently, make?

"Slayer Spirit"　　

"I’ve always wanted to design a woman who can punch an actor."Lu Yang analyzed the creative path of the character Tu Ling in this way.

"Thoughtful, dual-business, extremely rational and calm" is the director’s positioning of Tu Ling, which also made him think of Yang Mi, who had worked with him.

At that time, Yang Mi was filming in Shanghai, and Lu Yang and the producer flew to Shanghai, and the two sides hit it off as soon as they had a "meal". There was no need for too much politeness between old partners, and "trust in the director and the team" was the first criterion for Yang Mi to choose a role.

　

After 18 years of debut and more than 20 films, "Tu Ling" was Yang Mi’s first "villain" on the big screen, and she also excavated a strong side that contrasted greatly with her previous roles."No need to be sweet, no need to fall in love with an actor, it’s really cool."

Although she was a villain, Tu Ling was not all bad. The trauma of being abandoned by her parents in her childhood and the gradual awakening of her inner conscience all interwoven into her complex human nature, which also gave her a richer level of character.

　

Yang Mi explained, "No one’s good or bad can be easily defined. I think Tu Ling is a very real girl. She has always followed her own values and done what she thinks is right."

Tu Ling not only allowed Yang Mi to contribute the villain’s debut, but also allowed her to challenge the difficult real-life action scenes. The most difficult part of the play was the physical training before the shooting, and Yang Mi also entered the group early and rehearsed all the action scenes in advance.

　

Continuous high-intensity training, Yang Mi describes "every day my legs are like lead", the muscles are so stiff that she can’t feel it, and even the 90kg martial arts instructor stepped on the legs to help relax the muscles, she didn’t feel it at all, "It’s so perverted, I feel a little unreasonable."

In the movie, the climax fight scene staged in the library made many viewers hooked. Yang Mi continuously completed side kicks, fights, and somersaults, leaping from behind and riding on his opponent’s neck, and finally being kicked heavily on the cabinet in one go.

In the special, Yang Mi was kicked in the stomach by his opponent over and over again, and fell to the ground violently. netizens commented: "I feel pain through the screen," but this is the norm behind the scenes of "Assassination Novelist".

According to Yang Mi, 97% of the action scenes are performed in person, without the use of stuntmen. Asked why she insisted on doing it herself, she simply replied lightly: "I can do it… When I look back, it looks pretty good, and I think fortunately I did it myself."

　

"Breakthrough"

"Assassination of the Novelist" is hard enough and enjoyable enough, but this is not the first time Yang Mi has shown his skills on the big screen.

　

There used to be intensive fighting scenes in Zhongdu, and Yang Mi also won the Jackie Chan Action Movie Week Best Actress Award by virtue of the latter’s recognition.

"Reverse Time Rescue" stills

　

Although the overall quality of "Reverse Time Rescue" is mediocre and has a poor reputation, Yang Mi’s one-person role in the triangle as a single mother and a large number of selfless high-altitude melee scenes is still impressive.

　

Producer Jackie Chan also praised Yang Mi’s transformation, "When I saw Yang Mi in a scene at the garbage disposal station, I had to work hard. I heard from the staff that she was injured a lot, and she really grew up!"

"I am a Witness", which is also known for its fist-to-flesh action scenes and brain-burning plots, was once regarded as Yang Mi’s big-screen transformation.

　

In it, she plays Lu Xiaoxing, a police intern who goes blind by accident. She loses a loved one due to her own fault and tries to find a light in the darkness of self-blame and despair. Yang Mi once bluntly said that Lu Xiaoxing is the role she has been waiting for for for a long time.

Before this, Yang Mi’s image had always been a silly white and sweet character with big backlights, long eyelashes, and soft light with its own filters, because she was well known to audiences for the ancient costume idol dramas and the "Tiny Times" series. Therefore, she cherished this blind girl who was a little "rough". She appeared without makeup, regardless of her hairstyle, and deliberately lowered her voice, "This roughness is the texture of this character."

　

Before the shoot, Yang Mi went into the blind experience museum many times to feel, went to the blind massage therapist’s home to consult and observe the details of the blind’s life, and tried to approach the role in psychological state, "Blind people are very passive, when dealing with some things, their desire to protect will be very strong, especially the acquired blindness, it is easy to have an extreme tendency to commit suicide."

The title of "I Am a Witness" was also Yang Mi’s state of mind at that time. "I hope everyone can witness my sincerity and attitude towards acting, as well as my confidence in becoming a good actor."

　

If "I am a Witness" is the first step on the road to transformation, then starring in a realist literary film three years later would be even more subversive for Yang Mi.

　

She plays Jiang Meng, a congenitally disabled cleaning lady, who speaks Nanjing dialect, wipes her face black and yellow, lights freckles, and doesn’t see the appearance of "the most beautiful woman in the four seas and eight wilderness" at all.

　

The most the director ever said to Yang Mi was "come for real". Before filming started, he threw Yang Mi a dress of more than 100 yuan and asked her not to comb her hair, wear her hair, and wander around the farmers market until no one recognized her.

When filming, there was no script, only a story outline. Yang Mi was forced to give the truest reaction on the spot, just like "when the real situation in life is approaching".

　

This was a brand new experience for Yang Mi and a huge test. After countless setbacks, she gradually found out Jiang Meng’s sick and stubborn way of walking, the stubborn state of always looking directly into people’s glasses and talking, and constantly tried to approach the director’s warning:"To truly become Jiang Meng, everything must be the truest reaction."

It is a pity that after a long period of preparation and multiple reshoots, the final word-of-mouth and box office of "Baby" did not meet expectations.Just like Yang Mi’s road to the big screen, it is always accompanied by doubts and controversies, but it always lacks the courage to keep trying.

　

Now, when it comes to "breakthrough", Yang Mi’s answer is very calm, "Breakthrough or no breakthrough is for others to see, I think the work is good-looking, this is more important. I will not break through for the sake of breakthrough, but do it with a sense of ritual."

　

"Sober"

Entering the industry at the age of 4, becoming the "youngest star girl" at the age of 5, acting in "Condor Heroes" at the age of 18, and "Dream of Red Mansions" at the age of 22. With his good appearance and smart temperament, Yang Mi’s star journey can be described as smooth.

　

In the 06 version of "The Condor Heroes", Yang Mi played Guo Xiang

On the small screen, from "Legend of Immortal Sword and Fairy 3" to "Palace Lock Heart Jade" to "Three Lives, Three Worlds and Ten Miles of Peach Blossom", Yang Mi has always been a hit maker in the "Four Little Flowers".

Weibo has more than 100 million fans. Long before the word "traffic" became popular, Yang Mi was already a well-deserved top-class, but it was also accompanied by never-ending topics and controversies, related to acting skills, appearance and personality.

Ten years ago, in the face of "scolding", Yang Mi once posted: "Kill me if you have the ability, if you can’t kill me, just wait for me to become stronger." But now, what she exudes is more calm and comfortable after seeing the wind and waves.

　

Just as in a recent program, Yang Mi responded to the black fans by saying:"Everyone who scolds you is an arrow borrowed by the straw boat. Let’s wait until the east wind blows."

After many years of working together again, even those who had publicly criticized Yang Mi’s acting could not help but sigh: whether it was acting or all aspects, Yang Mi had matured, "now it feels like a big actor".

Recently, because of the performance in the female monologue drama "Hear Her Say: Perfect Girl" produced by the producer, the topic of "Yang Mi’s acting skills" once again hit the hot search, and it was rare to receive a lot of praise.

　

Yang Mi plays an artificial intelligence robot Xiao Ai built with "perfect standards", and uses more than ten minutes of monologue in the mirror to gradually convey "Xiao Ai" from ignorance and ignorance to confusion and helplessness when hurt.

Director Zhao Wei recalled that when casting, she wanted to find a candidate who matched Xiao Ai’s appearance, figure, and acting skills. "Except for Yang Mi, I really can’t find a second person."

　

But in Yang Mi’s opinion, the word "perfect" may not have anything to do with herself. She once said with self-deprecation: "I am too accustomed to failure from childhood to adulthood. It is not a matter of three days, a small somersault, and five days, a big somersault. Do you not move forward if you fall?"

　

Lu Yang said that "Assassination Novelist" explores "possibility", and Yang Mi’s breakthrough in self-interpretation of "Slaughtering the Spirit" just allowed him to see this. This must be one of the reasons why Yang Mi chose Slaughtering the Spirit.

　

At the end of the interview, we asked her what she thought of her new nickname – "Awake on Earth".

　

Yang Mi also output the golden sentence again:"When you don’t get enough sleep, should you be sleepy or sleepy? These comments are given by others."

　　On September 12, the AITO Wenjie new M7 series was officially launched. As a luxury smart-driving medium and large SUV that integrates great wisdom, large space and ultra-safety, the Wenjie new M7 will bring consumers a new travel experience. At the press conference, Yu Chengdong, executive director of Huawei, CEO of end point BG, and CEO of smart car solutions BU, said: "We have invested 500 million yuan in the AITO Wenjie new M7 series, using solid materials and excellent technology to make it not only a’smart cockpit ceiling ‘, but also a’smart driving ceiling’ and a’smart safety ceiling ‘! In the invisible and visible places, it brings users an ultimate experience that is more advanced than far ahead! "

　　"Shuangzhi" continues to lead the way, and smart cars can be driven nationwide

　　The new M7 is equipped with the HUAWEI ADS 2.0 high-order intelligent driving system [footnoteRef: 1], which is the first to realize high-speed and urban high-order intelligent driving without relying on high-precision maps. It is expected that in December this year, the urban smart driving pilot assistance (urban NCA) [footnoteRef: 2] will realize the smart driving experience that can be driven nationwide, and the more you drive, the better you drive. Since the release of HUAWEI ADS 2.0 in April 2023, a rich scene library has been built on the AI training cluster, and the deep learning 10 million + km per day continues to optimize the iterative intelligent driving algorithm and scene strategy. As of September 2023, the long-distance NCA pilot MPI (Miles Per Intervention, average takeover mileage) is as high as 200km, the success rate of urban elevated inbound and outbound is as high as 99% +, and the reliability is comparable to that of "old drivers".

　　Behind the excellent smart driving experience, the new M7 is equipped with 27 sensing hardware including 1 overhead lidar, 3 millimeter-wave radars, 11 high definition visual perception cameras and 12 ultrasonic radars, and cooperates with a high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm to achieve full-scene and all-weather perception of dynamic and static targets (including special-shaped objects [footnoteRef: 3]). Among them, HUAWEI ADS 2.0 upgrades the industry’s first GOD (General Obstacle Detection, General Obstacle Detection Network) 2.0 network on the basis of the fusion of BEV (Bird Eye View, Aerial View) perception capabilities, which can identify special-shaped objects outside the general obstacle whitelist. Fine identification of obstacle types (such as distinguishing ambulances, police cars, etc.), the recognition rate is as high as 99.9% [footnoteRef: 4]; RCR 2.0 (Road Cognition & Reasoning, Road Topology Reasoning Network) realizes navigation map and real-world matching, which can "understand things" and "understand the road". In addition, based on the multi-sensor fusion perception capabilities, Wenjiexin M7 also has the ability to park smart parking that can be seen, and supports park valet parking and ultra-narrow parking.

　　Hongmeng smart cockpit is smoother and more fun. Super desktop brings more mobile applications. Mobile phone "touch" can realize the flow of applications such as chasing dramas and games; mobile aerial photography can also flow to the cockpit screen, allowing the whole family to "sit and watch the world" in the car together. Xiaoyi Smart Voice can also perform offline voice navigation even when the signal is not good, and can also realize voice control and take pictures to share at any time, and can pay without getting off the bus. The rear HUAWEI MagLinkTM expands the new gameplay of space scenes. Huawei’s tablet is connected immediately, realizing multi-device linkage. The smart cockpit can be turned into a personal creation room, a multi-person conference room, and a children’s study in seconds. The magic space can be flexibly switched to create a "mobile whole house intelligence".

　　　All-round renovations and upgrades, unparalleled large space

　　The new M7 fully considers the needs of family travel. The big five seats have the same class of leading effective space in the car, with a length of 3338mm, and each seat is very spacious. The trunk depth is 1100mm, the standard volume can reach 686L, and it can easily accommodate 12 20-inch boarding boxes [footnoteRef: 5]. After the two rows of seats are laid down and connected to the trunk, the maximum depth is expanded to 2051mm, which can form a loading space of 1619L [footnoteRef: 6], easily accommodate 30 20-inch suitcases, and can switch to various modes such as a 2-meter bed. It can easily realize double lying flat, and with the 52L storage hidden compartment in the trunk, the ultimate space efficiency meets the loading needs of family cars. Whether it is the distance of one person, the romance of two people, or the happiness of a family, it can be easily installed.

　　The new M7 enjoys a more flexible six-seat layout, giving users more choices. The overall space of the front, middle and rear three rows reaches 2605mm, and the six-seat and four-seat modes have spacious interior space. The whole car is full of seats, there is still a 1.1-meter large trunk, and the 188L standard capacity can hold four 20-inch luggage. After putting down the rear seats, it can be expanded to 775L, which can accommodate four 28-inch luggage at the same time, easily meeting the needs of multi-scene cars.

　　　Active and passive double insurance, double super security is more reliable

　　Passive safety is not afraid of accidents, active safety avoids accidents, physical safety and intelligent safety double insurance, achieving the new M7 series double super safety. In terms of passive safety, the new M7 body structure matches the mold opening and re-transforms the welding production line, which is safer and more reliable. The whole car submarine-grade thermoformed steel accounted for 24.4% [footnoteRef: 7], high-strength steel and aluminum alloy accounted for 80.6% [footnoteRef: 8], which was comprehensively better than the mainstream models of the 500,000-class luxury brands sold. At the same time, CBS (Composite Body Solutions) [footnoteRef: 9] composite body materials were introduced to effectively improve body stiffness and collision safety. In addition, the new car is equipped with eight airbags and double front-seat belts as standard, providing users with all-round driving safety based on more real-world scenarios.

　　

　　The car is comfortable and easy to drive, and the whole family is comfortable to travel

　　Wenjie’s new M7 focuses on family travel scenarios and comprehensively optimizes the driving experience. The big five seats are equipped with new "marshmallow" seats as standard, 10 layers of comfortable stacked design, and the total thickness of foam is 100mm; the standard four seats are equipped with ventilation, heating and massage functions, each seat is as comfortable as first class. Through Xiaoyi Smart Assistant, the double-row nap function of the main and co-pilot can be turned on by voice. Enjoy six seats with new zero-gravity seats, allowing users to unload fatigue when riding, as if they were in a space capsule, bringing ultimate comfort and relaxation experience. In addition, Wenjie’s new M7 is also equipped with front and rear double air-conditioning boxes, 17 air-conditioning trends, a large touch screen of the rear air conditioner, and a fully automatic comfortable electric pedal [footnoteRef: 12] and other leading comfortable configurations. A healthier "zero formaldehyde" cockpit allows the whole family to enjoy a healthy and comfortable travel experience at any time.

　　In terms of driving experience, the new M7 has upgraded the HUAWEI DATS TM 2.0 (Dynamic Adaptive Torque System, Dynamic Adaptive Torque System) and the front and rear suspension double FSD (Frequency Selective Damping, Frequency Selective Damping) variable damping shock absorber, which is more stable and smoother to ride. The new M7 is equipped with the HUAWEI DriveONE extended range electric drive platform, and the four-wheel drive version has a 100-kilometer acceleration of 4.8s [footnoteRef: 13], which is leading in power performance. Under the condition of full oil and full power CLTC, the new M7 has a comprehensive battery life of 1300km [footnoteRef: 14], a pure electric battery life of 240km, and a fuel consumption of as low as 5.6L/100km [footnoteRef: 15] under the feeding condition, achieving ultra-long battery life and ultra-low energy consumption. In addition, the active air intake grille and lower body height enable the new M7 to have an ultra-low drag coefficient of 0.298Cd; with the new intelligent range extension technology, it intelligently recognizes the working conditions and environment, and rationally distributes the use strategy between the range extender and the motor, resulting in better power, longer battery life, better silence, and lower energy consumption.

　　As a 250,000-class smart driving luxury medium and large SUV, the new M7 has established a "ceiling" image of smart price ratio in the market segment. The official guide price of the new M7 series is: M7 Plus five-seat rear drive version 249,800 yuan, M7 Plus five-seat four-wheel drive version 284,800 yuan, M7 Max five-seat smart drive version 309,800 yuan; M7 Plus six-seat rear drive version 269,800 yuan, M7 Max six-seat smart drive version 329,800

　　At this listing conference, Huawei Managing Director, End Point BG CEO, and Smart Car Solutions BU CEO Yu Chengdong held a delivery ceremony for small-order users during the Chengdu Auto Show, and asked the new M7 to be delivered immediately after listing, which greatly reduced the waiting period for users to place orders and improved consumers’ car purchase and car experience.

　　Immediately place an order for the new M7 series in the industry, and you can enjoy the purchase right of 33,000 yuan [footnoteRef: 16]. Consumers can consult and book in Huawei Mall, Huawei Authorized Experience Store and AITO User Center.

On May 11, the People’s Daily published a series of articles on the theme of China Brand Day, "Driving Innovation and Stimulating Brand Vitality". Among them, Zhang Xinghai, chairperson of Sailis Automobile, introduced the vivid practice of enterprises to give full play to innovation leadership and promote high-quality development with the theme of "building a high-end smart travel life with technological innovation". The content is as follows:

It’s not a good idea.Building a high-end smart travel life with technological innovation

Zhang Xinghai, Chairperson of Cyrus Automobile

Today, the "digital intelligence" of the automotive industry is reshaping people’s lifestyles. As a technology-based manufacturing enterprise that deeply cultivates technological innovation, Cyrus Automobile has always adhered to innovation-driven, committed to promoting the transformation and upgrading of traditional cars to smart cars and traditional manufacturing to intelligent manufacturing, and building a high-end smart life for users with innovative products.

Sailis Headquarters in Shapingba District, Chongqing

　　In the field of innovative Product Research & Development, Cyrus Automobile actively applies digital intelligence technology, and has successively launched intelligent new energy vehicle solutions with multi-technology paths such as pure electricity and extended range. The AITO series of models designed and launched have sold a total of 100,000 vehicles. At the same time, Cyrus Automobile strives to promote the integrated research and development of intelligent software and hardware, including "full-stack self-research + system integration" two capabilities, covering five functional areas of intelligent vehicle control, intelligent electronic control, intelligent cockpit, intelligent network connection, and intelligent driving.

　　Based on its own intelligent manufacturing capabilities, Cyrus Automobile has also developed a super electric drive intelligent technology platform, which has realized a comprehensive evolution of the third-generation range extender, drive technology, and intelligent control at the technical level, meeting the needs of users with low energy consumption, long battery life, and high performance. For a better user travel experience, Cyrus Automobile has built an effective machine vision transportation solution, which greatly improves the operation and maintenance efficiency of vehicles.

　　Cyrus Automobile also relies on its independent innovation capabilities and uses digital twin technology to build an intelligent production base, dedicated to building a "China’s leading and world-class" smart factory. The Cyrus smart factory has stamping, welding, painting, and final assembly workshops, with more than 1,000 robots working together. The key processes are 100% automated and 24-hour OurHours online inspection effectively reduces labor costs while further improving production efficiency and ensuring product quality.

　　All along, Sailis Automotive has adhered to the green and low-carbon long-term philosophy, adhering to the mission of "promoting the transformation of automotive energy and creating a smart mobile life", integrating green environmental protection concepts into the whole product life cycle, covering design, production, logistics and recycling, to promote green development and achieve low-carbon development.

　　Serving users wholeheartedly is the "anchor" for the high-quality development of Cyrus. In the 20 years of car building, Cyrus’s customer service has undergone a transformation from "after-sales maintenance" to "passive service to active service", and then to "software-defined cars" in response to the trend of the times, but what has remained unchanged is the firm practice of the concept of serving users wholeheartedly.

Fresh information morning call is all in the morning newspaper

　

Across 2018, when melon-eating netizens are still immersed in the holiday and have to continue the sadness of bricks, they can’t extricate themselves. Some girls have already rolled up their sleeves to prepare the morning paper for everyone~

The trailer is fresh to behold. Zhou Xingchi exposes hand-painted posters, eight characters break the dimensional wall

　

The much-anticipated "New King of Comedy" (tentative title) finally has a new action. The film revealed a new hand-painted poster yesterday. The poster not only has the words "Hard! Come on!" handwritten by director Stephen Chow, but also the crayon portraits of the eight main characters are arranged in a square shape. But these eight characters seem to break the dimensional wall, including Snow White, ancient costumes similar to those in China, and even "King Kong", which is very magical.

Previously, "The King of New Comedy" only exposed a hand-painted poster of Snow White, who looked domineering with a folding stool in hand. In addition, the film only officially announced Wang Baoqiang as a protagonist, and even the online rumor that Yao Chen will play the heroine has not been confirmed. In the middle of the newly released poster, there is a line of words that says "who are you". Some people think this is not only a question raised by the director to the audience, but also a question raised by the audience to the eight protagonists. I sincerely hope that the film can release more materials as soon as possible~

Overseas telescopes, a new trailer was revealed, and the original team built it

　

"Happy Death Day 2," a horror comedy slated for release on Valentine’s Day this year, recently released a new trailer. In the trailer, the heroine is trapped in a cycle of time, and she keeps experiencing the same day of life. In order to find some fun in this helpless life, she began her own "trick to death" process.

The whole trailer is about showing the heroine’s suicide method, blowing up gas tanks, committing suicide, jumping out of a plane without a parachute, and so on. This plot is very similar to a famous movie. Judging from the performance of the trailer, the film will follow the path of comedy and horror films. The story still takes place on a university campus, and the murderer with a hood is still killing people without blinking an eye. It can be said that the sequel continues the previous work creatively. It is still a problem of time cycle. From this point of view, the main creative team seems to be a little "creative insufficient". SO, I wonder if this small-cost dark horse can continue to write a box office miracle~

Do you like the horror comedy Nai Meng? Keep watching it. The following movie may interest you! "Predatory City", created by the original production team of "Lord of the Rings", has been officially announced to be released nationwide on January 18. Directed by the famous director Peter Jackson, the film tells the story of a future world hundreds of years later, where humans live in "moving cities" equipped with huge wheels. In order to compete for depleted resources to keep the engine running, cities engage in brutal predation and annexation.

In the preview, it shows the magnificent scene of the future world, the city is transformed into a fast-moving steel behemoth, the fate of mankind is imminent, the magnificent wonders of sea, land and air, and the thrilling war scenes are breathtaking. The film is a key film project of Peter Jackson’s team in recent years, and he also personally serves as a producer and screenwriter to escort the quality of the film. The "Lord of the Rings" trilogy and the "Hobbit" trilogy created by Peter Jackson have caused a worldwide "Middle-earth" boom, and the global box office has accumulated nearly 6 billion US dollars. Needless to say, this film is very worth looking forward to. See you for a long time!

Industry broadcastersShu Domestic ratings are terrible? But favored by foreign media

　

Recently, "The Last Night of the Earth" Rotten Tomatoes score was announced, the freshness of 89%, 18 critics of 16 gave a good review, 2 bad reviews. IMDb score of 7.3/10, MTC score of 88 points. Domestic ratings are relatively more terrible: Douban rating 6.8, Taotiao ticket 3.4, cat eye 2.8.

"Indiewire" said: "The second work of Chinese director Bi Gan takes the innovation of film language expression to the extreme. The unexpected work, the crystallization of Wong Kar-wai and Tarkovsky, transitions from a gorgeous collage imitation to a brave go-ahead. The previous pre-sale of" The Last Night of the Earth "broke through 100 million, and the box office on the first day of its release on December 31 was 260 million, but the box office has since fallen, and the box office is currently 267 million in two days. It seems that" The Last Night of the Earth "will be a mixed film again~

Movie Calendar | Mel Gibson is Born

(The specific broadcast content is subject to TV)

Want to get more fresh movie information, one-hand love beans, exclusive live video, don’t hurry to download CCTV6 movie channel app, there are materials waiting for you to make an appointment!

The latest information of China Automobile General Duty Free Vehicle:

VOLVO XC40 S90 XC60 S60

The price of 2023 Volvo duty-free cars for international students has been updated.

XC60 XC40 S90 S60

[All departments are lowered]

The new discount is more favorable!

Returned overseas students also enjoyA variety of exclusive gifts

?Enjoy lifetime free maintenance service.(Only for the first car owner)

?Give away a value of 30,000 V.(Worth 1w Yuan)

?Pick up the car and give away a box of gasoline.

?Official delivery ceremony of Volvo

?Twelve major service commitments

?At present, 24 /36 issues of zero-interest finance have been resumed, and there is no pressure to buy a car.

2023 VOLVO XC40

New design, compact SUV

■ Better looking:

newheadlightMore agile and young

“surface of a mirror"Volvo logo, more advanced atmosphere.

Four speciesThe new car is new in color,5 modelsHub styles are optional.

New colors: desert green, fjord blue, morning silver and starry sand.

■ Better driving

The whole system is equipped with 2.0TFour cylinderengine

matching7-speed wet dual clutchtransmission

New third-generation engine +48V mild hybrid system

■ Better use

Android nativeUpgrade of car operating system

lead into/introduceNew driver assistance system

supportMore comprehensiveActive braking scenario based on

XC40 exclusive gift for car purchase

① Place an order from August 1, 2022 to September 30, 2022 (subject to the time of reporting to the manufacturer), and enjoy.Lifelong free maintenance service(Only for the first car owner)

② Place an order before August 31st (based on the time of reporting to the manufacturer),Give away a value of 30,000V V.(The value is 10,000 yuan, valid for 2 years from the date of issuance)

2023 VOLVO S90

Brand-new luxury car, enjoy the comfortable space in Northern Europe.

Standard for all departments“Hi-Spring”Silent technical carpet

Some models are available in the rear.Privacy glass

The quietness and privacy of the cockpit are improved.

Refine and optimize the ride experience

equipFSD Variable Damping Vibration Avoidance Technology, and integrate the latest version 2.0 seats.

Headrest, cushionLengthening and increasingWhich is more in line with the actual riding scene of China users.

S90 exclusive gift for car purchase

Place an order before August 31, 2022 (subject to the time of reporting to the manufacturer).Give away a value of 30,000 V.(The value is 10,000 yuan, valid for 2 years from the date of issuance)

Nordic minimalism and detail first

2023 VOLVO XC60

XC60 exclusive gift for car purchase

① Place an order from August 1, 2022 to August 31, 2022 (subject to the time of reporting to the manufacturer), and enjoy.Lifelong free maintenance service(Only for the first car owner)

② Place an order before August 31st (based on the time of reporting to the manufacturer),Give away a value of 30,000V V.(The value is 10,000 yuan, valid for 2 years from the date of issuance)

2023 VOLVO S60

S60 exclusive gift for car purchase

Place an order before August 31, 2022 (subject to the time of reporting to the manufacturer).Give away a value of 30,000 V.(The value is 10,000 yuan, valid for 2 years from the date of issuance)

VOLVO exclusive gift

01 Give away the value of 1w Yuan V value.

Volvo models give V-value activities. Xiaobian found in the automobile world that the V-value of 3w can be exchanged for 6-7 maintenance (different regions).

Students can exchange and draw corresponding gifts in the "Auto World".

Including after-sales maintenance, business enjoyment, household daily use, life card coupons, etc. …

Convertible gift

02/Pick up the car and give away a box of gasoline.

03/Volvo Official Delivery Ceremony

04/12 service pledges

05/Resume 0-interest financial installment, and buy a car with 0 pressure.

In order to meet the demand of overseas students to buy cars by stages, China Automobile Corporation cooperated with Agricultural Bank, Bank of China, Bank of Shanghai, Bank of Nanjing and other banks to open the installment service for overseas students to buy cars nationwide.

Volvo has also launched a variety of discount financial schemes for duty-free cars for international students, including zero-interest loans and low-interest long-term installments.

In this season’s preferential activities, Volvo manufacturersResume 24 /36 zero-interest financial installments.To provide better car purchase services for returned overseas students.

06/Non-duty-free car purchase (imported and domestic models)

Preferential policies:

Returned students who have been officially certified by Volvo will buy imported or domestic models at Volvo authorized 4S stores, and they will enjoy an additional 5,000 yuan discount or 15,000 V value (worth 5,000 yuan) on the basis of bargaining.

Enjoy an extra 5000 yuan discount:

S60 (excluding T8)/S90/XC40 (gasoline version)

Enjoy 15000V value (worth 5000 yuan):

V60/XC40 (pure electronic version) /V90CC/ T8 in Shanghai, Hangzhou, Chengdu and Guangzhou (mixed)

Applicable models:

XC90, XC60, XC40, S90, S60, V90, T8 hybrid, etc.

Application conditions:

For the purpose of study and further education, you have enrolled in a regular foreign university for graduation or further education, and entered the country for the first time for more than one year after graduation or further education.

Registration code:

ZQZ

Frequently asked questions about foreign students’ duty-free car purchase:

(1) the validity period of the duty-free car application?

The application for duty-free vehicle index (customs seal) should be handled at the customs where the household registration is located within one year from the date of returning to China for the first time after graduation.

“First entry day"It’s very important to hear that many students around me are unable to buy duty-free cars because they have been back home for more than one year. Students who have returned to China for almost a year, in order to avoid being unable to buy a car beyond the time limit, please contact our company as soon as possible and go through the formalities of entrusted car purchase.

② Do you enjoy the preferential price of 4S shop? Where is the pick-up shop? How to guarantee the quality?

Do not enjoy. The policy stipulates that foreign students’ duty-free cars do not enter the market circulation field, and they must be invoiced directly by the original factory. The discount for retail vehicles in the market has nothing to do with duty-free vehicles and cannot be enjoyed at the same time.

Pick up the car at the 4s shop designated by your local manufacturer.

Duty-free cars are produced by various brand factories according to the requirements of national policies, and they are all original sources. The warranty of the whole vehicle and parts assembly will be implemented in accordance with the manufacturer’s warranty terms and the three-guarantee certificate, and enjoy the same warranty after-sales as the 4S shop car purchase.

Original title: Rich cultural connotations, advanced technical level, precise demand control –

What do domestic games rely on to become popular overseas?

The overseas version of "Gu Jian Qi Tan" has been on the top of the international well-known game platform Steam hot-selling list for 3 days; "Yuan Shen" in the role of "Yun Jin" opera "Goddess Hack View" has been played on the overseas video platform YouTube for more than 7 million; mobile game PUBG MOBILE has set a record of 600 million downloads and 50 million active users in a week… In recent years, domestic games have been recognized and loved by more and more overseas users.

Which domestically produced games stand out better, how do they capture overseas user requests, and how can Chinese game makers go further as competition intensifies in the overseas gaming market?

"So beautiful it makes me cry"

At the exhibition site, there were people with golden wigs and vermilion masks diagonally, with cool shapes; some people had iconic red rabbit ear knots and waist-hanging prop bags on their heads, which were cute and full of vitality; some people wore gold, white, and black interactive robes, holding pipes, like noble and graceful gods… They wore exaggerated costumes and played the characters in the game "Yuan God" to express their love for this game.

In July this year, at the Japan Expo, a comprehensive animation exhibition held in Paris, France, the domestic game "Yuan Shen" was in the limelight, and there was an endless stream of animation enthusiasts and gamers in front of the booth. In order to get the peripheral gifts of the game, enthusiastic players lined up across half of the exhibition hall. The surrounding gifts were all sold out in just an hour, and those who came late could only regret returning.

In recent years, many domestic games have become popular overseas, from "Yuan Shen", which uses open-world role-playing as a selling point, to "Ghost Valley Eight Wilderness", which focuses on national style cultivation, and then to the martial arts style action game "Naraka: Bladepoint"… These works attract the attention of foreign players with unique and attractive Chinese cultural elements.

In the game character settings, "the original god" insisted on using Chinese names instead of English names, so that some overseas users impressed, and even set off a wave of learning pinyin overseas, YouTube a "original god" Chinese name pronunciation teaching video harvest over 2 million views.

"When our thousands of years of traditional culture is expressed through new technologies, it will become more intense and dynamic, and it will be more attractive to overseas people," said Chen Yu, vice-president of Tencent and president of the Photonics Studio Group. "In the past, we were improving our technical capabilities. The next step is to build our own IP universe to help game products continuously improve the breadth and depth of the IP matrix."

On Twitter, a Japanese user named "Harakami Kanji Research Institute" is very keen to explore the Chinese cultural elements in the game. What this player often does is to unearth some meaningful Chinese characters and sentences in "Harakami", and translate them into Japanese by looking up ancient books and combining his own understanding, so as to explain the meaning to more Japanese players.

The costumes, gestures, and lyrics of the game character "Yun Jin" integrate traditional Chinese opera cultural elements with the game’s own unique style. As soon as it was launched, it was deeply loved by young people at home and abroad, and it also made many overseas players interested in Chinese traditional opera.

"Her voice is so pure and peaceful. I like to listen to her sweet singing." "Chinese opera is music like gold."… The video has been viewed 7.22 million on YouTube.

"As a mass entertainment medium, it is difficult for games to carry the heavy accumulation of opera art over thousands of years," said the production team of Yuanshen. "But it is also very meaningful to let more people know traditional Chinese opera in a way that overseas players are willing to accept, and then to contact the true essence of opera culture."

"Continue to surprise users"

Behind the cultural appeal of the game is the continuous innovation of the research and development side. According to Liu Wei, president of miHoYo, the company that produced and distributed "Yuan Shen", "making works that can be loved by users from different regions and cultural backgrounds is itself full of challenges, and miHoYo’s approach is to keep up with market demand, continuously increase investment in technology and content, and continue to surprise users."

Disassembling the development process of "Yuan Shen", Liu Wei talked about that games as digital cultural products cannot be separated from the construction of an industrialization system. miHoYo has established a special research team within the company to undertake the responsibility of catching up with the industrialization level of international cutting-edge manufacturers and exploring new technologies. miHoYo has also established R & D centers in many countries and regions to attract global scientific research talents, build an industrialization pipeline, and improve product quality and production efficiency.

After long-term technical accumulation, "Yuan Shen" has made a breakthrough in client side technology, and pioneered the simultaneous launch of multiple platforms, which can be used on PS, iOS, Android, PC and other platforms to meet the usage habits of different game groups.

"Whether a game is successful or not, whether it is fun or not, and whether it can bring pleasure to players are the most direct criteria." Li Xuan, a game teacher at the Future Media Studio of the Central Academy of Fine Arts who has participated in the production of many games, believes that excellent gameplay design is an important prerequisite for a game to be "fun".

In terms of gameplay design, "Yuan Shen" transplanted the open-world characteristics of the computer and host to the mobile game, encouraging free exploration in the game world and greatly enhancing user stickiness.

Under the influence of factors such as the peak of domestic user growth and shrinking version numbers, going overseas has become an important source of growth for China’s game industry. Data show that the actual sales revenue of China’s self-developed games overseas market reached 18.013 billion US dollars last year, an increase of 16.59% year-on-year, of which mobile game revenue was 16.09 billion US dollars, an increase of 21.8% year-on-year.

"Going overseas is one of the hot topics in China’s game industry in recent years. The rapidly growing overseas market can bring many opportunities to China’s game industry. At the same time, the international market is relatively mature. Going overseas will force the domestic game industry to improve its independent research and development capabilities and improve product quality," Chen Yu said.

Chen Yu shared a story: PUBG MOBILE mobile game R & D team went overseas to participate in a campus competition. After entering the auditorium, the host introduced them as the developers of the game. The enthusiasm of the audience was quickly ignited, and the cheers went up and down. "Like a sports star entering the arena, I feel very excited." He said, "In the past, Chinese players played foreign games, but now many domestic manufacturers, including Photonics, have gradually gained recognition from global users. As practitioners, it is very fulfilling."

"And target a bigger market."

The group of players who invest more time and energy in games tends to be concentrated in the console and computer side, and foreign manufacturers have paid relatively little attention to mobile end gamers in the past few years. "The game needs of mobile end players with limited energy and more fragmented entertainment time have not been well met. Domestic game manufacturers have seized the opportunity and achieved breakthroughs in this part of the gamers first," Li Xuan said.

However, with the popularity of domestic mobile games overseas, more foreign manufacturers have begun to pay attention to mobile end games, and the market competition has become increasingly fierce. "It is not enough to only attract light players, but also to target a larger market and attract more heavy players," Li Xuan said.

Heavy gamers are known in the industry as core gamers, who usually have a "tricky taste" and have higher requirements for game quality. "It is the dream of many practitioners to get the recognition of core players and make a high-quality game. Almost every Chinese player and Chinese game producer is eager to see a high-quality masterpiece made in China," Li Xuan said.

"Overall, we still have a certain gap with the top R & D companies on the PC side and the host side. The improvement of R & D level cannot be achieved overnight, and it needs to be accumulated step by step." Chen Yu said, "The gap is gradually narrowing."

"The Dyson Ball Project," a domestic indie game released last year, is a rather "hard-core" sci-fi-themed business simulation game. Since the release plan was announced, many foreign users have been looking forward to it. This kind of game is not popular, but "The Dyson Ball Project" has proved itself to players around the world.

The game setting with the concept of physics, the realistic and elegant art style, and the abandonment of the game mode of "confrontation" that encourages players to actively explore… These characteristics have allowed the game to maintain a high praise rate of 97%, making it one of the most praised games on the Steam platform. Players from different cultural backgrounds did not hesitate to praise themselves, and left messages expecting the game to provide more language support and richer content gameplay.

He Wei, a professor at the School of Arts and Media at Beijing Normal University, believes that Chinese games have strong operating capabilities in overseas markets, while other links in the industry chain are relatively weak. Through the innovation and exploration of the profit model of mobile end game products, China’s game industry has achieved a curve in output value, but in other links of the game industry chain, such as software and hardware infrastructure, game research and development, distribution, channels, etc., it has not yet reached the leading level.

"This requires the upgrading of the game industry chain. In the past, our industry chain was still a relatively traditional production method similar to a manual workshop, but under the new global collaboration model, we need to set up different studios around the world to work together across types of work, countries and time zones to complete projects, which will help us continue to improve the team level." Chen Yu said.

Industry insiders point out that technological progress and cultural integration have brought the distance between global game enthusiasts closer, and also created more diverse demand. Chinese game makers must not only conduct in-depth research on overseas markets and gain timely insight into changes in target group preferences, but also be prepared to establish a global presence from the beginning of Product Research & Development, accumulate loyal users with stable product quality, and move towards the journey of upgrading from a single hit to a global IP.

　　On August 29, Xiaomi co-founder, vice president, and head of Xiaomi TV, Wang Chuan, released an article today entitled "Why did Xiaomi TV take the lead in cutting prices?" Wang Chuan said that in the second half of this year, we found signs of a decline in upstream raw material prices. Our first reaction was to return the benefits to users and become the first TV brand to cut prices comprehensively.

　　It is reported that the categories of this price reduction include the comprehensive price adjustment of Xiaomi TV 4A from 43 inches to 65 inches, with a maximum decrease of 1,000 yuan.

　　Wang Chuan said that in the first half of this year, the entire TV industry’s overall market was declining, and the strong TV companies in the past also encountered various problems. However, Xiaomi TV has achieved frequent success and achieved rapid growth against the trend.

　　Wang Chuan said that at such a low price, Xiaomi TV is still making money, mainly for the following three reasons: first, in the upstream supply chain, we have more advantages than traditional manufacturers; second, Xiaomi’s self-built Xiaomi Mall and Xiaomi Home are very efficient channels; third, Xiaomi TV’s business model is a tipping model – internet service, Xiaomi TV is still profitable in the case of hardware not making money, forming a healthy business closed loop.

　　The following is the full text of Wang Chuan’s article "Why Did Xiaomi TV Take the Lead in Reducing Prices?":

　　Yesterday, we announced a price adjustment, becoming the first TV brand to cut prices across the board. As you may remember, the price of TV panels and other raw materials rose sharply in the second half of last year. Xiaomi persisted until the beginning of this year before it had to make a small price adjustment. It is the company that has raised prices the latest and lowest in the entire TV industry. In the second half of this year, we found that the prices of upstream raw materials showed signs of falling. Our first reaction was to return the benefits to users: Xiaomi TV 4A fully adjusted prices from 43 inches to 65 inches, with a maximum decrease of 1,000 yuan.

　　Adhere to high cost performance and grow against the trend

　　Does anyone say Xiaomi TV is crazy? No, insisting on high cost performance and saving every penny for users is the core value of Xiaomi. In May this year, we launched the world’s thinnest LCD TV, Xiaomi TV 4, with a thickness of only 4.9mm, 30% thinner than iPhone. The price of this top-of-the-line 55-inch TV is only 3,999 yuan, which is not much different from the price of an ordinary 55-inch TV. In March this year, when all the TV companies launched new spring products with sky-high prices, we launched a new cost-effective series – Xiaomi TV 4A, starting from 2,099 yuan, which is called the fighter in the TV industry.

　　Why did you set such a price? Mr. Lei has said many times that Xiaomi is a kind company, a company that follows cost pricing and pursues low gross margin. It is a company that has the ability to sell products to 9999 yuan but insists on pricing 3999 yuan. This TV is priced as much as we don’t lose money. Now that the price of raw materials has dropped, we continue to follow the cost and reduce the TV price as soon as possible.

　　Xiaomi is a company founded by a group of engineers. When other companies use technology as a selling point for them to obtain high gross profits, as engineers, our idea is very simple. The technology we have worked hard to develop is used to benefit millions of users, not a tool used by manufacturers to make huge profits. This is our dream when we created Xiaomi. "Let everyone enjoy the fun of technology."

　　We want to be friends with every user. Lei always said, if you think about how to earn 100 yuan more users every day, how can you be friends with others? You have to think about how to save 100 yuan every day.

　　In the past five years, Ray has never set a KPI for us. We have not discussed sales, sales volume, and profits. We believe that as long as we can make a good product, these things will follow, and the facts prove it.

　　In the first half of this year, the overall TV industry was in decline, and the strong TV companies in the past also encountered various problems. Xiaomi TV has achieved rapid growth against the trend. According to data from Zhongyikang, in the first half of 2017, Xiaomi TV’s online sales increased by 91.2% year-on-year; according to the "Analysis Report on Home Appliance Online Shopping in the First Half of 2017" jointly released by CCID Research Institute and China Electronics News, Xiaomi TV was the TV brand with the largest increase in online sales in the first half of this year; according to statistics from Aowei Cloud Network for the second quarter of this year, Xiaomi TV won the online sales championship of the two mainstream sizes of 49 inches and 55 inches. This year 618, we won the sales championship of 43 inches, 49 inches, 55 inches, 65 inches and other size segments on JD.com and Tmall platforms. These sales rankings are very exciting for us, but there is one ranking that makes me even more proud, that is, the repeat purchase rate of Xiaomi TV is No. 1 in the entire TV industry, including foreign brands, which fully shows that after experiencing Xiaomi TV, users know what TV is most worth buying.

　　Low prices can still make money, how did we do it?

　　So why is 2017 a cold winter for the TV industry, but spring for us? With such a low price tag, many people think we are losing money, but I want to tell you that we can still make money. Why is that?

　　As an Internet company, our huge core advantage in TV is emerging.

　　First, in the upstream supply chain, we have an advantage over traditional manufacturers. Today, the entire manufacturing industry has entered an era of overcapacity. Instead of building our own factories, we choose the best quality and most efficient manufacturers among the best foundries in the world to produce Xiaomi TVs. I can use Sony’s, Samsung’s, and Sharp’s foundries. We can use the best craftsmanship to build Xiaomi TVs.

　　Second, we have more and more advantages in sales channels. Xiaomi’s self-built Xiaomi Mall and Xiaomi Home are both very efficient channels. We are the first TV brand in the industry to achieve the same price online and offline; while traditional manufacturers hand over 40% of the cost to various offline channel providers. The same TV can only be made into two models. There is a big difference between one price online and one price offline. Bullying users who don’t know how to do it and relying on deception to obtain high gross profits. Industry insiders laugh at themselves as: "No pit, no deception, no color TV".

　　Third, our business model is the tipping model – internet service. If users like our products, we are confident that the experience will be good enough for users to be willing to tip. The average daily boot rate of Xiaomi TV is as high as 68%, far exceeding the industry level of 56%. This shows that users of Xiaomi TV prefer to turn on the TV, and Xiaomi has more than 20 million users on the TV side and more than 10 million monthly active users. It is the largest Internet TV platform in China. With a large and highly active user base, our Internet revenue such as e-commerce and membership has exploded. This has allowed Xiaomi TV to achieve profitability even though the hardware is not profitable, forming a healthy business closed loop.

　　Companies from the future

　　Xiaomi TV’s dream is to "make the best TV, so that everyone can buy it". The three advantages of supply chain, sales channels and business model make the two seemingly contradictory ideas of "best TV" and "everyone can buy it" unified, so that we can use a lot of energy to polish each product under the premise of insisting on high cost performance. In recent years, many companies have been busy grabbing the market, and we have improved our products little by little from image quality, sound quality, craftsmanship, content, intelligence and other aspects, each of which has reached the top level in the industry. For example, Chinese TV manufacturers do not pay much attention to sound quality, but we are willing to make great efforts to hire world-class acoustic experts, establish a first-class acoustic laboratory, and successively launch Soundbar speakers, independent subwoofers, surround sound home theaters, and the first Dolby Atmos cinema TV, allowing users to enjoy sound quality comparable to cinema without leaving home.

　　From the first generation to the fourth generation, each generation of Xiaomi TV has made great progress and is at the forefront of the TV industry. We are the first to create an artificial intelligence system that "understands the content and understands you better", so that users don’t have to struggle to find a large amount of TV content; the first to develop artificial intelligence voice TV, so that illiterate children and the elderly who are afraid of smart TVs can easily use smart TVs. We launched this year’s flagship product – Xiaomi TV 4, which looks like a borderless design of a piece of glass, a 4.9mm body that is 30% thinner than iPhone, and a price starting from 3499 yuan, all of which make the entire TV industry admire.

　　With the popularity of the Internet, users are becoming more and more experts and buying smarter and smarter. We firmly believe that the era of relying on fooling users to obtain high gross profits is over, and the future belongs to companies like Xiaomi that insist on "making products that move people’s hearts and are affordable." Xiaomi is a company from the future.