According to Yu Chengdong, chairman of BU, Huawei’s smart car solution, in a circle of friends, the number of new M7 models in the world has exceeded 50,000, and on October 6th, the number of new M7 models exceeded 7,000, reaching a new high.

It is understood that the reason why the new M7 model is popular in the market is that it has outstanding safety performance and excellent intelligent driving function. In terms of safety performance, the body structure of the new M7 has been re-molded, and the welding production line has also been re-transformed. The proportion of submarine-class high-strength thermoformed steel in the whole vehicle has reached 24.4%, which is 16% better than that of BMW X5L, and the proportion of "high-strength steel+aluminum alloy" in the whole body is 80.6%. HUAWEI ADS 2.0 advanced intelligent driving system (including laser radar *1, high-definition visual perception camera *11, millimeter-wave radar *3, ultrasonic radar *12) is installed in the intelligent driving version of the new car-asking M7, which can realize high-speed and urban advanced intelligent driving without relying on high-precision maps, and support parking service and ultra-narrow parking spaces.

Zhang Xiaorong, president of the Institute of Deep Science and Technology, told the media that due to Huawei’s advantages in technological innovation and intelligence, the new M7 in the world has stronger competitiveness in intelligent driving, car networking and artificial intelligence, attracting consumers. Citic Securities Research Report pointed out that Huawei Zhixuan has ushered in an inflection point in the M7 redesign after experiencing the first round of the M5/M7 model cycle.

Faced with the rapid outbreak of market demand, the manufacturers of the new M7 are also making every effort to ensure the supply of production capacity. The relevant person in charge of Sailis said, "In order to deliver the car to the users as soon as possible, Sailis Auto Smart Factory is accelerating the production capacity increase, strictly controlling the quality, strengthening the supply chain guarantee, and making every effort to ensure the high-quality delivery of new cars."

问界新M7上市后的火爆也重新点燃了资本市场对“问界汽车产业链”的热情，多只产业链相关个股走强。民生证券研报指出，随着合作车型的逐步推出，华为智能驾驶、智能座舱有望快速实现闭环，智选车产业链有望充分受益。

长盈精密(300115.SZ)：长盈精密在深交所互动易回答投资者提问时明确表示，公司是aito汽车的核心供应商之一。长盈精密作为新能源汽车及动力电池结构件行业的新锐，近年来在新能源领域的发展速度非常快，先后在上海临港、四川宜宾、江苏常州、福建宁德、四川自贡等地建设了生产基地，形成了从电芯结构件、模组结构件到电池箱体结构件、新能源汽车零组件等全系列产品线，客户涵盖众多国内外头部新能源汽车及动力电池企业。

联创电子(002036.SZ)：与华为在智能监控和智能驾驶等多个领域展开了深度合作，中标了多款高端车载镜头，是其最重要的镜头供应商之一。

川环科技(300547.SZ)：在投资者互动平台上表示，公司作为赛力斯的核心战略管路系统供应商，参与了赛力斯问界M5(含EV版)、问界M7的管路系统配套，并积极参与后续相关车型管路系统的同步开发。

 

　　Recycling used lithium batteries is a good business.

　　However, at present, mainstream battery recycling enterprises have to face a big trouble, that is, the process of battery recycling consumes a lot of energy, has high economic cost, and will produce a large number of toxic by-products.

　　At the beginning of February, Lawrence Berkeley National Laboratory (LBL) announced on its official website that the relevant team of the laboratory had developed a Quick-Release Binder. When lithium-ion batteries using this quick-release binder are recycled, they only need to be disassembled and put into alkaline water at room temperature, and the electrode components can be separated by gentle shaking, and then the required components can be filtered out of the water and air-dried.

　　At present, the relevant teams are cooperating with onto technologies, an American battery recycling company, to conduct tests, which will soon be introduced to the market.

　　It is understood that the binder is a colloidal substance used in most types of batteries (including lithium-ion batteries and commonly used alkaline batteries). Every battery has two electrodes — — A positive electrode and a negative electrode. The electrode is made of conductive chemicals that generate current, and the adhesive binds these active chemical components together and fixes them in a proper position to achieve consistent and lasting performance.

　　The quick-release adhesive invented by Lawrence Berkeley National Laboratory staff is made of two commercially available polymer materials, polyacrylic acid (PAA) and polyethyleneimine (PEI), which are connected by chemical bonds between positively charged nitrogen atoms in PEI and negatively charged oxygen atoms in PAA.

　　When the solid bonding material is placed in a solution containing sodium hydroxide (Na+OH – ) in alkaline water, sodium ions will enter the connection site, thus separating the two polymer materials. The separated polymer dissolves in the liquid, releasing any electrode components embedded in it.

　　The left vial contains a copper foil of the battery current collector. After the quick-release adhesive is dissolved, the valuable electrode components in the battery have been completely released. In the vial on the right, the adhesive is rapidly dissolving in alkaline water. In contrast, the traditional binder strongly adheres the electrode material to the current collector like glue, which makes it difficult to separate and recycle the battery electrode material.

　　This is in sharp contrast with the current recycling of waste lithium-ion batteries. It is understood that taking the pyrometallurgical method of lithium-ion battery recycling technology as an example, it is necessary to chop and grind the battery and separate the metal and elements after combustion. The recycling process is not only high in energy consumption and cost, but also releases toxic chemicals that must be handled carefully.

　　The quick-release adhesive of Lawrence Laboratories team can be used to manufacture the positive and negative electrodes of batteries, and the price is about one tenth of that of the two most commonly used commercial adhesives for batteries.

　　Liu Gao, a senior scientist in the field of energy technology in Berkeley Lab, a member of the Energy Storage Center of Berkeley Lab and the project leader, said: "If we don’t stop burning batteries and throwing them into the trash can, we will run out of resources in the next decade. Cobalt and nickel are not enough, and we must recycle them, otherwise we can’t keep up with the market demand for batteries. "

　　Another member of the team said, "In the laboratory scale, preparation is very easy, and we don’t think it will be difficult to promote it to the commercial scale." The team believes that this material can be applied to batteries of all sizes, from small batteries in mobile phones to energy storage batteries in power grids.

　　The team’s tests show that this adhesive can be applied to various battery types, such as button cell in the picture.

　　In late September 2022, this technology was rated as one of the 100 revolutionary technologies developed globally in 2022 by R&D 100 Awards.

　　OnTo Technology, an American battery company, is working with Liu Gao’s team to complete product testing and bring it to market. The existing experiments show that the quick-release adhesive is very stable under high voltage and low voltage, and researchers now plan to use this adhesive to build a prototype lithium-ion battery to analyze its performance.

　　According to Steve Sloop, the founder of OnTo Technology, the rapid release of adhesive represents a paradigm shift in battery design. This design paradigm is no longer to design the battery first and try to create a recycling process afterwards, but to become the first design for recycling.

　　Assuming that the test goes well, the technology will smoothly transition to commercial manufacturing. Steve Sloop said, "The battery does not contain perfluoroalkyl and polyfluoroalkyl substances (PFAS), which is also a great achievement — — PFAS is a compound used to make non-stick coatings and many other products, but it may cause many health-related problems. "

　　It is understood that the development of this quick-release adhesive has been supported by the Office of Energy Efficiency and Renewable Energy of the US Department of Energy.

　　Guangzhou Daily News (all-media reporter Wen Jing) The holiday in Tomb-Sweeping Day has arrived, and the weather is getting warmer. Whether hiking, camping or long-distance travel around the city is getting hotter and hotter. However, it should be noted that there are hidden dangers in some minority scenic spots and undeveloped areas that have been "planted with grass" on social platforms. On April 3, all-media reporters learned that some social media platforms are cracking down on users sharing content such as "improper play strategy" and "promotion of’ dangerous attractions’". Among them, "Little Red Book" extensively linked community users to form a joint effort of governance, and launched the "risk location" reporting line at the end of January this year. In the past two months, more than 48,000 reports have been received from users. After verification, the platform excavated 112 new risk locations and disposed of more than 350,000 "bad notes".

　　In addition, another social media giant, Tik Tok, also issued a "safety tip" to remind users not to shoot or publish related content of "wild scenic spots", closed or restricted areas with potential safety hazards when they go hiking in Tomb-Sweeping Day.

　　The reporter saw in Xiaohongshu’s "Risk Location" reporting line that when users find recommended dangerous attractions and other contents in the station, they can click on the top of the notes to enter the "Reporting" entrance and select "Risk Location", and the platform will quickly dispose of it after verification. Up to now, Xiaohongshu has put safety tips on more than 520,000 notes of risky locations.

　　In March of this year, Xiaohongshu also publicized a number of "dangerous places" on foot in the station. "With the popularity of hiking, more and more outdoor enthusiasts are seeking new adventures. However, many places not only have extremely high natural protection value, but also complex terrain and weather conditions bring great risks to hiking exploration. We strongly urge everyone to avoid entering high-risk areas. " The relevant person in charge of the governance of Xiaohongshu platform said, "In the process of investigating risk locations, there are actually situations in which screening is difficult and the number is difficult to exhaust. Therefore, we also hope to unite user power as an important supplementary means to tap risks."

　　For different contents, Xiaohongshu has adopted refined management to fully protect the enthusiasm of creators while ensuring safety. The relevant person in charge said that the platform will "play all the games" for the content that is explicitly prohibited by law and the forbidden place of official licensing; At the same time, "it will also fully verify the requirements of the place of play, whether it is forbidden to enter the whole area or controlled by limited conditions, so as to manage it more accurately."

　　In addition, the platform has also carried out governance for the improper strategies of "evading tickets", "avoiding security inspection", "copying trails" and "privately digging vegetation". The above-mentioned person in charge suggested that "travel chaos such as ticket evasion has a long history. In order to let users see safer travel strategies, the platform is willing to work with all sectors of society to resist improper strategies and form a joint effort of governance." The relevant person in charge of the platform said.

One is from the auxiliary temple.

Smart Car Reference | WeChat official account AI4Auto

Just now, the official announcement of Xiaomi Automobile was finalized:

A technical conference was held on December 28, and Lei Jun emphasized that,Send-only technology.

News instantly rushed to the hot search:

Just a few days ago, Xiaomi Automobile also carried out"Technology giant, eco-car"The preheating, but unexpectedly attracted extremely kryptonian executives to open a group to ridicule.

The car has not been sent yet, and the frame has been noisy. The heat of Xiaomi car and the strength of giving it to friends can be seen.

After Tesla, another catfish is really coming!

Xiaomi Automobile: A technical conference will be held on December 28th.

Just now, Xiaomi Automobile officially announced on major platforms that it will hold a technical conference at 2 pm on December 28. Lei Jun immediately said:

This time, only technology will be distributed, not products.

Some bloggers speculate that many hardware parameters should be announced at the technical conference.

The location was not specified in the announcement, but considering that the time coincides with the "Millet Annual Science and Technology Feast", it is speculated that it should be Beijing.

From March 30, 2021, it was the spring conference of Xiaomi, and Xiaomi announced the official announcement to start building cars, which is just right today.1000 days.

This will be the most important press conference about Xiaomi Automobile in 1000 days.

In fact, the official account for the announcement was only opened on major platforms last night. On the Weibo platform, Lei Jun and Lu Weibing personally "drained" and sent Weibo @ Xiaomi Auto.

Lu Weibing also added, "Continue to work overtime tonight", so we saw the announcement just now.

The strongest catfish of the year is really coming.

Catfish attack: the car hasn’t started yet, and the plane has started to make noise.

Not long ago, Xiaomi Automobile carried out the pre-heating of "technology factory, eco-car". When this Slogan came out, it caused a hot discussion and debate for a while, and there were extremely embarrassing executives who couldn’t sit still and started a group.

Zhao Chunlin, vice president of Krypton, gave an example of an "ecological scene". Later, Weibo was deleted and a one-button protection mode was started:

Zhu Ling, vice president of Krypton, and Guan Haitao, CMO (chief marketing officer) also participated in the delegation. One of them took out Apple and Amazon to demonstrate the concept of "eco-car making":

Guan Haitao, a polar CMO who took office soon, then left a message in the comment area and mentioned a failure case that everyone is familiar with:

There’s nothing to hate about starting a group diss before the car leaves.

New enemies and old grievances.

On the first day of Xiaomi Automobile Technology Conference, December 27th happened to be the release time of Krypton 007.

It’s hard to say it’s a coincidence, because Krypton 007 was originally planned to be released in early January, but later it was advanced, just in time for the first day of Xiaomi Automobile Technology Conference.

Briefly introduce Krypton 007 and Xiaomi SU7:

Extreme krypton 007 pre-sale224,900 yuanStarting and wheelbase2928mmThe car is over 4.8 meters long.car, maximum endurance under CLTC condition870km, full stack800VHigh voltage architecture.

Xiaomi SU7, with a 3-meter wheelbase, the duty-free catalogue shows that there are models with a battery life of800km, will be equipped with 800V high-voltage platform.

Therefore, the positioning of the two cars belongs to the same C-class sedan, and the battery life is close. Both of them have 800V platforms, and each has its own advantages. It is a "new enemy".

There is still old hatred in the "new hatred"-

Guan Haitao, CMO, was the CMO of Glory China District before. In September this year, he left Glory to join Extreme Krypton.

In the era of smart phones, Xiaomi and Glory have been playing as close as a bee, taking the cost-effective route together, and the executives of both sides don’t know how many rounds they have bombarded on social platforms.

Especially after the car was started, Xiaomi also poached Hu Zhengnan, a senior executive of Geely and former president of Geely Research Institute, who is now an investment partner of Shunwei Capital founded by Lei Jun. Weibo’s whereabouts often coincide with the latest news of Xiaomi Automobile.

Even a bowl of jiaozi sent in the winter solstice a few days ago triggered a brain hole among netizens and guessed the price of Xiaomi SU7:

However, after the official announcement of Xiaomi Automobile, more netizens still ran to the "Zhengzhu" to urge them to make more progress. Xiaomi Automobile is getting closer and closer, and Redmi Automobile should also arrange it:

There are also bloggers who hope that Lei can always keep his original heart:

Still isShui clothing executives, is still19.99.

It is best to get a full refund after ten years like Xiaomi 1.

One More Thing

People who meet will meet again..

Just now, Huawei’s terminal issued an announcement, which started blind subscription at the autumn conference, and the M9 official announcement file of the "year-end great contribution" that has been preheated for a long time will be released at 2: 30 pm tomorrow on December 26th.

In the fiery smart car battlefield, Huawei and Xiaomi met again.

— finish —

The countdown to the 2023 smart car selection!

As a content platform that pays attention to the automobile industry from the intelligent dimension, and as the most influential community in the field of smart cars, Smart Car Reference provides references and footnotes for practitioners and readers by annual inventory and selection.

The deadline for this selection is:January 26, 2024

—?contactauthor?—

—?finish?—

【Smart car reference】 Original content, without the authorization of the account, it is forbidden to reprint it at will.

Click herePay attention to me, remember the star, what ~

　　At the "Xicha" located on the second floor of Juntai Department Store in Xidan, Beijing, people who buy and wait for tea are crowded with tea shops.

　　Our reporter Zhang Yiqi photo

　　In recent years, Jinan City, Shandong Province, based on the ancient historical and cultural resources of Quancheng, has actively preserved and restored many old buildings in the commercial port period, including Xiaoguanghan, created an "oriental painting" that perfectly combines China’s traditional culture with modern high technology, and innovated and upgraded the "online celebrity" punching place, Kuanli Qilu Food Club, forming a unique architectural style, time-honored brand and commercial culture of Quancheng Jinan.

　　The picture shows an old shop owner soliciting customers in front of Qilu Food Fair in Kuanli, Jinan.

　　Photo by Yu Fangping (People’s Vision)

　　On Tuesday, May 14th, at 3: 50pm, the "Happy Tea" on the 2nd floor of Juntai Department Store in Xidan, Beijing was crowded. This online celebrity tea shop, which often appears in WeChat circle of friends and Tik Tok, often has to wait in line for dozens of minutes or even hours. Even if the queue time is long, it still does not affect its super popularity. After 4 o’clock, there are more and more people queuing in this store in Xidan.

　　Online celebrity, refers to the network red man. Online celebrity stores refer to those shops with high popularity on the Internet, including restaurants, cafes, tea shops and homestays. Especially under the premise of continuous development of self-media and short videos, more and more stores have become online celebrity stores with the help of them, attracting many people to come to punch in.

　　However, becoming a online celebrity store is only a marketing tool, and attracting customers is only a primary goal. In the longer term, it is necessary to retain customers, which requires shops to work hard on products and services. Online celebrity store should have a good reputation, but more importantly, it should strictly control the quality to create a veritable online celebrity store that can stand the market test.

　　Is high face value the "last word"?

　　Observing the online celebrity stores that are popular on the Internet, we can find that they basically have one thing in common, that is, they pursue "high value". Either the store decoration style is unique, or the product packaging is unique, or the product itself is unique, but in the final analysis, it is able to attract people at the first time.

　　"Hi Tea" has made great efforts in stores and products. From shop design to tea cup packaging to milk tea itself, it has a "high value", and then through the recommendation of various road networks and the customers who have experienced it, its communication effect has doubled, attracting more and more people to try.

　　Xiaoliang works in a hospital in Langfang City, Hebei Province, and often comes to Beijing to play with family and friends. I often see the recommendation of "hi tea", so she and her friends stood in line for 50 minutes at the "hi tea" in Zhongguancun, Beijing, and finally tasted the legendary "hi tea". "I mainly want to taste how delicious it can be. Langfang doesn’t sell it. If you come to Beijing, you have to try it."

　　Xiaoliang’s evaluation of "hi tea" is average, and he thinks there is nothing unique about the taste. However, Guo Yiran, who often drinks "hi tea", thinks it tastes very good.

　　Guo Maoran works in an Internet company in Beijing, and often gets together with friends on weekends or in his spare time, so he has come into contact with many online celebrity stores, especially some online celebrity restaurants. Guo Maoran showed reporters several restaurants in online celebrity that she had been to with her mobile phone. From the pictures, these restaurants are novel in design, unique in style and superior in geographical location, all of which have high "face value".

　　Guo Maoran introduced a restaurant next to the Forbidden City. This restaurant is located in a small courtyard, with simple and elegant interior design, the Forbidden City wall outside the window and exquisite food. This restaurant is suitable for both parties and taking photos, but it is very expensive. In public comments, the per capita price of this restaurant exceeds that of 700 yuan. "But in fact, the food is not very delicious. Many customers go to take pictures. Even so, there are still many people. " Guo Yiran said.

　　But not all online celebrity stores only pursue "high value" on the facade, and some online celebrity stores will constantly improve the quality of products and services and attract customers with connotation. Others become online celebrity stores because of their connotations.

　　Kobayashi works in the headquarters of Shanghai UnionPay. He talked to reporters about an experience of queuing. Radio Lane Hot Pot, located near Shanghai Hongqiao Football Stadium, is very famous in Shanghai. It is also a online celebrity restaurant, and there are long queues at the restaurant door every day. Kobayashi once went to queue up at 2: 45 pm. Unexpectedly, he didn’t eat until 8 pm, and the queue was nearly 6 hours. In the end, Kobayashi and his friends only ate for 2 hours. "The hot pot tastes good. Although it has been waiting for a long time, I think it is still worth it." Xiaolin said.

　　Liao Huaixue, a lawyer of Taihetai Law Firm, said in an interview that online celebrity’s economy is an attention economy. Relying on the spread of the Internet, social short videos and other platforms to promote, online celebrity Store can get a lot of attention in a short period of time and has a huge flow. Attention and flow mean purchasing power, which can be transformed into economic benefits.

　　How much do you know about the routines of online celebrity store?

　　There is a buzzword on the internet: the longest road I have traveled is your routine. This sentence is very suitable for online celebrity stores, and it is the customers who fall into the "routine" that make online celebrity stores popular.

　　Queuing is one of the marketing routines of online celebrity store. When you see a long queue at the door of a certain store, many people’s first instinct is that the products of this store should be very good, which may lead to the idea that "I should try it, too." This is exactly what online celebrity stores want, and many online celebrity stores use this psychology to attract customers. In order to create the effect of queuing, some online celebrity stores will set the counter near the door to increase the illusion of long queues.

　　While waiting in line at a online celebrity store, the reporter interviewed a number of customers in line at random. Some customers come here because they like it, others come here for admiration, and some just pass by and see many people queuing up to buy. It has been repeatedly exposed on the Internet that some online celebrity stores hire people to queue up to create false prosperity, so as to attract people. What’s more, he even started a queuing business, selling his own number to customers, and became a "scalper" queuing in online celebrity stores.

　　More routines are using social networks, and taking photos and punching cards is one of them. Guo Maoran once experienced a photo studio, mainly taking id photos. At the time of checkout, the store told me that if you upload the ID photos that have been washed out in the WeChat circle of friends, you can enjoy the discount. Guo Yiran took a photo of his identity card and uploaded it. "Unexpectedly, many people came to ask me where this photo studio is?" Guo Yiran recalled this experience to reporters. "This invisibly brought more customers to this photo studio."

　　Nowadays, many online celebrity stores adopt the strategy of encouraging customers to take photos, and increase the exposure of the stores by sharing them with customers themselves. As the saying goes, "three people make a tiger", if people constantly bask in the same store on social networks, it will arouse more people’s curiosity, thus gathering more popularity for online celebrity stores.

　　"Under the influence of social networks, in addition to actual consumption, consumers go to online celebrity stores and meet the needs of social sharing, such as punching cards in online celebrity stores and sending friends." Liao Huai said. This shows that the strategy of online celebrity stores spreading through social networks is very effective.

　　People who often brush Tik Tok will brush short videos that recommend eating, drinking and having fun, or recommend short videos of some shops from time to time. Seeing the recommended food, I will itch to try it. But this is probably the "routine" of online celebrity store.

　　Since the rise of media, especially short videos, online celebrity stores have found new marketing methods. By shooting short videos, food and services can be displayed in all directions, and then some self-media marketing numbers, including Tik Tok, are employed to constantly recommend stores, so as to build the store into a online celebrity store. Or invite some online celebrity to come to the store to experience, and improve the popularity of online celebrity store through the heat of online celebrity.

　　Jin Ge, an assistant researcher in Peking University and a doctor of journalism, analyzed the reasons to the reporter: passenger flow is a potential benefit for shops, and the current conventional methods to attract passengers generally cost more. Attracting traffic through the internet and then converting it to offline has become a new channel for obtaining passenger flow. This way of obtaining passenger flow is obviously lower and more efficient than conventional advertising and sales promotion.

　　"For shopkeepers in online celebrity, they will do whatever attracts attention on the Internet." Jin Ge said that there is still a problem of marginal cost. The more shops that attract people’s attention, the lower the price of traffic.

　　Why is it difficult for online celebrity store to "grow red"?

　　If one word is used to describe online celebrity store, ups and downs are the most appropriate. Many online celebrity stores that have been screened are gradually fading out of people’s sight, and even have closed down. It lasts only a few months, and the longer time may only be one year. A netizen concluded: "They are all online celebrity stores living in a circle of friends. When they disappear from your circle of friends, it is not far from the real disappearance. "

　　But there are exceptions. Some online celebrity shops have survived, and "Hi Tea" is one of them. In addition, there are those shops that rely on providing high-quality products and services, which have gained higher popularity by building the marketing strategy of online celebrity stores.

　　It can be seen that quality is the lifeline of online celebrity store. No matter Xiaoliang, Guo Yuran or Kobayashi, they all said in an interview that if online celebrity stores want to be really popular, they should start with quality and do a good job in quality control so that products can stand in the market.

　　Behind the online celebrity store is the realization of traffic, that is, a large amount of traffic obtained on the Internet will be turned into actual passenger flow, which will bring real income. "No matter how well advertising marketing is done, if products and services can’t bring consumers the expected experience, it will be difficult to get repeat customers." Jin Ge said that this would cause online celebrity stores to gain traffic while losing traffic, which is obviously not a wise move.

　　"Even online celebrity stores are in the hearts of consumers ‘ Planting grass ’ The process is also a process of constantly improving the expectation of experience, which is also a challenge to the quality of products and services of online celebrity stores. " Jin Ge said.

　　Serious homogenization is a common problem in online celebrity stores, and conformity psychology exists not only in consumers, but also in online celebrity stores. When a online celebrity store is on fire, the same type of store will appear immediately, and the same marketing method will be used to build a online celebrity store, even with similar names, which will cause consumers’ aesthetic fatigue.

　　Jin Ge said that although the rise of the emerging Internet business model has provided a low-threshold platform for innovation, it is easy to innovate and difficult to attract attention. Therefore, following the trend and hitchhiking have become speculative choices.

　　In the marketing of online celebrity store, it may also involve the issue of false propaganda. Under the fame, it is really difficult to be deputy. In the media marketing soft articles or short videos, exaggerated methods are used to amplify the effect of products. "If the actual situation after arriving at the store is inconsistent with the propaganda content of the online celebrity store, its behavior has constituted false propaganda." Liao Huaixue said that Article 4 of the Advertising Law clearly stipulates that advertisements shall not contain false or misleading contents and shall not deceive or mislead consumers. Advertisers should be responsible for the authenticity of advertising content.

　　In addition, if the online celebrity store involves false propaganda and infringes consumers’ right to know, according to the relevant provisions of the Consumer Protection Law, the store should bear corresponding legal responsibilities. Consumers should take up legal weapons in time to safeguard their legitimate rights and interests if they encounter some shops that are not worthy of the name and involve deception. This is not only responsible for yourself, but also for society.

　　At the same time, public comment, WeChat, Tik Tok and other apps should assume corresponding responsibilities. "From the perspective of platform responsibility, the network platform should take comprehensive prevention and control measures to regulate the online celebrity stores in the platform, protect the legitimate rights and interests of consumers, and earnestly fulfill the platform obligations." Liao Huai said.

On June 29th, "Aspartame causes cancer"

This topic topped the hot search list.

Arouse a heated discussion among netizens.

It is reported that the International Agency for Research on Cancer, a subsidiary of the World Health Organization, held an expert meeting in early June to evaluate whether some products are potentially dangerous based on all published evidence. At the meeting, it was determined that aspartame "may be carcinogenic to human body". At the same time, the Joint FAO/WHO Expert Committee on Food Additives (JECFA) is also reviewing the use of aspartame and will announce the results in July.

WHO responded to the media that it will publish relevant content on this topic on July 14th, but did not disclose the specific content.

According to the Washington Post on the 22nd, aspartame is one of the most common artificial sweeteners in the world. Last year, a study in France showed that eating a large amount of aspartame may increase the risk of cancer in adults, and the United States began to re-examine this sweetener. The American Beverage Association, as the representative of beverage manufacturers, and related industry organizations refute this conclusion. Officials from the American Beverage Association said that aspartame is generally considered safe by the scientific and regulatory circles, which is the conclusion reached by food safety agencies around the world again and again.

Aspartame is the most common synthetic sweetener, such as sugar-free cola and Sprite, which is used to replace sucrose. At present, many foods and beverages labeled as "sugar-free" on the market, such as Coca-Cola diet soda, Mars Extra chewing gum and some Snapple drinks, actually use sweeteners such as aspartame.

Many netizens began to feel nervous:

Reviews from netizens

@Icomtys: Put down my diet coke immediately.

@Hellen wants to teach and educate people: What else can you eat? What to drink?

What’s delicious about coriander? Fortunately, I don’t like sweetness.

@ 京京: I will never eat anything but sugary cola.

@ Tiger Mom Return: My family has diabetes, and there has always been a saying that I should not eat aspartame.

The food and beverage circle began to express its position.

Have a brand emergency response

Aspartame will be listed as a "possible carcinogen". As soon as the news came out, associations and companies in the food and beverage circle stood up and expressed their views.

Kate Loatman, executive director of the International Beverage Association (ICBA), said that IARC’s statement is contrary to a large number of high-quality scientific research conclusions for a long time, or it may mislead consumers to give up safe sugar-free and low-sugar choices and consume more sugar instead. "We still believe in the safety of aspartame because we have conducted safety assessments with food safety authorities from more than 90 countries." Kate Loatman said.

The response of the International Beverage Association also stated that, contrary to the conclusion of IARC, a review report issued by WHO, the parent organization of IARC, in April 2022 showed that there was "no obvious correlation" between high consumption of low-calorie or calorie-free sweeteners and cancer mortality, and it would not cause any form of cancer.

Frances Hunt-Wood, secretary-general of the International Sweetener Association (ISA), accused "IARC is not a food safety agency" and believed that the agency’s evaluation of aspartame "is not comprehensive in science, because it is based on many widely questioned studies and may mislead consumers." Many members of this association include Mars Wrigley and Coca-Cola, both of which have introduced products containing aspartame.

In addition, some China brands immediately distanced themselves from aspartame.

The person in charge of Naixue’s tea said that in November last year, all products had been upgraded with the natural sugar substitute "Luohan"; Siraitia grosvenorii is a medicinal and edible plant, and its extract "Siraitia grosvenorii sugar" is a natural sweet fructose substance.

On the other hand, Yuanqi Forest said that the company’s entire line of products also does not contain aspartame. "Yuanqi Forest ingredients list is cleaner, and Yuanqi Forest Coke has 0 sugar, 0 fat, 0 card and 0 aspartame."

Sugar-free drinks are healthier?

The harm of sweeteners may be underestimated by us.

Aspartame is one of the most commonly used sweeteners. We use aspartame in familiar sugar-free drinks such as "Coke Zero".

Many people know the harm of excessive sugar intake, which will increase the risk of obesity, type 2 diabetes, cardiovascular disease, and even cancer. The emergence of artificial sweeteners and sugar substitutes seems to help people avoid the harm caused by excessive sugar intake, and at the same time satisfy the taste. But is this really the case?

In 2021, it was reported by the media that Mr. Kong (pseudonym), 30, likes to drink carbonated drinks, but he is worried that drinking too many sugary drinks will lead to obesity and diabetes. He fills the refrigerator with "sugar-free" or "zero sugar" drinks and drinks at least 4 or 5 bottles every day. Later, Mr. Kong always felt thirsty and his urine output increased, so he went to the hospital. After the doctor knew the course and history of the disease in detail, combined with typical symptoms such as polydipsia and polyuria, and improved the examination in time, Mr. Kong was diagnosed as the first onset-diabetes complicated with ketoacidosis.

Tan Jinmei, a physician of nephrology endocrinology at Wuhan Yangtze River Shipping General Hospital and Wuhan Brain Hospital, explained that sugar-free does not mean that there is no sugar, but it does not contain sucrose, glucose and other sugar-increasing components, and various forms of artificial sweeteners are used instead. Once the sweetener is consumed too much, it will not only stimulate the production of insulin, affect the sensitivity of insulin receptors, but also increase appetite reflexively, leading to excessive calories. Therefore, Mr. Kong’s long-term drinking of sugar-free drinks instead of normal drinking water has accelerated the metabolism of the body out of control and caused diabetes.

Studies have shown that the sweetness of sweeteners can make people feel that they have eaten sugary food, which in turn stimulates the human body to produce insulin, leading to a drop in blood sugar, which makes people feel hungry and increase their appetite. Although the "sweetener" in sugar-free drinks has zero calories, long-term intake of artificial sugar substitutes will lead to insulin endocrine imbalance, which will lead to human metabolism disorder.

On September 7, 2022, researchers from the World Health Organization, the French National Center for Health and Medical Research and the University of Paris published a research paper in the top medical journal BMJ. This study shows that artificial sweeteners are not a healthy and safe substitute for sugar, and higher intake of artificial sweeteners increases the risk of heart disease and stroke.

Read the title of a finger Zen stamp!

Original title: "Hot search first! Aspartame may cause cancer? Can these drinks be drunk? 》

Read the original text

　　At the beginning of July, the library of Shenzhen University Town issued a new regulation: children under 14 are not allowed to enter the library. The reason is that the museum mainly serves teaching and scientific research personnel, and there are no children’s books, and children are running noisily when they enter the museum, and the related complaints have increased sharply.

　　This slightly "decisive" rule has attracted a lot of controversy. After one month, the effect is still remarkable.

　　A quiet library is always afraid of encountering an uncontrolled "Xiong Haizi", but children in summer vacation can’t escape the call and charm of the public reading environment: the PageOne Bookstore in Qianmen, Beijing, has a bright and elegant space design, firmly "grasping" the children’s heart of swimming; In children’s reading venues of public libraries, the popularity of "parent-child reading" is increasing day by day.

　　When the public angrily divided the "isolation zone" for "Xiong Haizi" and stipulated "where children should not go", we should ask more questions — — Where can the child go to study?

　　Recently, this newspaper went deep into many children’s summer reading sites and found that children who spend their summer holidays in the city are not satisfied with being comforted only by electronic equipment and high-end travel. On the contrary, they have strong public reading needs. Children’s reading places are by no means a "supporting role" ornament of public facilities, nor an outlet for releasing parents’ educational anxiety. Children and books need to be carefully placed in a sufficiently tolerant and complete public environment.

　　Personalized bookstores gain "children’s reading diplomacy", and catering and amusement facilities are more "extra points"

　　A chain of private bookstores in Raffles Mall in Dongzhimen, Beijing, has set up "‘ Seventy-two lectures ’ The Children’s Experience Hall has seven reading themes for children aged 0-12, such as "Knowledge Exploration", "Cartoon Animation" and "Art Germination".

　　The couch on the left-hand side of the door can accommodate about 7 children at the same time. Parents consciously do not occupy the sofa seat, squatting opposite the children to guide reading. Children without seats are sitting on the wooden floor, but as long as the staff sees the sofa free, they remind other children to sit down quickly.

　　Li Yuhong, who brought her 3-and-a-half-year-old granddaughter to read a book, said that her family lives nearby, and she and her daughter-in-law take turns to take her children out to read a book, with an average stay in the bookstore of 1-2 hours each time.

　　As a "companion", Li Yuhong used to visit a bookstore regularly, closely focusing on the only reading theme; Daughter-in-law’s way is more "younger". She will take her children to sit in the consumption area, read books while drinking, and occasionally attend a lecture in parenting education.

　　"My granddaughter begged me to buy some books every time she left. I said I should buy no more than two books at a time, because I come to the bookstore too often! " Li Yuhong thinks that her granddaughter’s willingness to go to the bookstore is inseparable from the "sense of communication" at the scene. "She chatted with strange children she didn’t know about reading comics, exchanged what she was reading at hand, and made friends by the way."

　　Personalized bookstores with meticulous service and beautiful vision are easily welcomed by children’s readers and parents. Li Man, who lives in Shijingshan, Beijing and is engaged in language education, said that her 10-year-old son is obsessed with Sisif Bookstore in his hometown of Xuzhou.

　　"In Sisyphus Bookstore, adults and children can read well. Children have a special reading area, many seats, beautiful decoration and great visual experience. Such a bookstore is very atmospheric, the service is humanized, and it can grasp the needs of customers. "

　　Li Man thinks that a private bookstore near Beijing’s residence is inferior. The teahouse consumption area is only open to members, and the children’s reading area is very narrow, and it is next to the adult bookshelves, so you don’t choose books carefully.

　　A separate children’s reading area and supporting catering and amusement facilities are extra points for parent-child reading in summer. Li Manxiao said that she asked her son what kind of reading place he liked, and his son replied that there was a restaurant next to it. "My son said that if you are hungry in the morning, you can eat. If you are full, you can continue reading in the afternoon!"

　　Public libraries are afraid to get close? Children’s reading areas are increasing and services are upgrading.

　　Through street interviews, it is found that many parents’ summer parent-child reading intentions have two characteristics: first, they are generally based on the principle of "proximity" and will not "read" remotely; Second, there are different shades of "not feeling close" to the library.

　　Zhang Qiang, who is engaged in administrative work in colleges and universities, pulled out a world geography popular science album from the children’s bookshelf in the bookstore to explain to his son what population density is.

　　Zhang Qiang said that he often took his son, who was in the third grade of primary school, out to read during the more leisurely winter and summer vacations — — Just go to the bookstore. "I don’t take it to the library because the little boy is at the most noisy age, and he can’t sit still and run around. Going to the library will definitely affect others, and the bookstore is much more comfortable, and I can explain it to my son."

　　An "indigenous" resident in Haidian, Beijing, admitted that reading as a teenager always happened in Haidian Book City, not a library just one subway stop away from home. Under the question of "Zhihu" asking how to improve children’s reading interest, some netizens mentioned that there are many "adult examination parties" in the city library. If there are no good children’s books, the atmosphere will be serious enough to "choke" children.

　　Article 34 of the People’s Republic of China (PRC) Public Libraries Law, which came into effect on January 1st this year, stipulates that public libraries established by the government should set up reading areas for children, be equipped with corresponding professionals according to the characteristics of children, carry out reading guidance and social education activities for children, and provide support for schools to carry out relevant extracurricular activities. Conditional areas can set up a separate children’s library.

　　In fact, many libraries have put it into action in the children’s reading section. For example, the Children’s Library of the National Library, which has been open for 8 years, consists of a parent-child reading area on the first floor and a young people’s reading area on the second floor, with an area of about 1,200 square meters, more than 200 fixed seats and about 300 non-fixed seats, providing more than 80,000 books for reading.

　　Li Man and his son, whose home is far from the national map, are "die-hard" fans of Shijingshan Children’s Library. "The scale is not particularly large, but there should be everything, and children can quietly read."

　　The progress of details and the whole is happening quietly. Li Man remembers taking his son to get a library card a few years ago, and he still needs to take photos to handle it. Borrowing books is purely manual. Now, the children’s library can apply for a certificate directly by swiping the ID card, and borrowing and returning books can be done by machines; A significant increase in the number of children’s seats and amusement facilities has brought a good experience to children.

　　In Li Man’s view, whether a library is suitable for children’s reading is based on comfort, quietness and scale. "In fact, I personally feel that the reading space is not too big for children. What is important is the experience, which is the service consciousness to help children screen books."

　　Experts suggest that reading places should enhance the "children’s view" and add interactivity to the space.

　　Whether it is a public library, a private bookstore or a new "children’s library", the form will continue to be upgraded, but some core service concepts are consistent.

　　Lin Dan, the founder of Youbei Parent-child Library, has been engaged in pioneering work in the field of reading for young children since 2009. She saw that the development track of the parent-child reading industry in the past 10 years was clearly visible.

　　When Lin Dan visited the local library when he traveled abroad, he found that the hardware facilities of public reading places in China have not lost abroad, but the "software" needs to be strengthened.

　　Lin Dan saw that from the national library to the rural library in France, the services provided for young children are very popular, and the subtle thoughts are extremely moving. For example, the design of children’s bookshelves is "within reach", and children can easily "carry" books up; The library provides carpets and lazy sofas for children.

　　"I am very concerned about children’s reading places ‘ Software ’ At present, the possible problems in domestic libraries and bookstores are that there are few books for young children and there is a lack of ‘ Activity section ’ And specially equipped staff. "

　　Xue Tao, a children’s literature writer who has been studying children’s reading education for a long time, thinks that domestic children’s reading places should gain greater social tolerance.

　　"The library should not be ‘ One size fits all ’ . When they say ‘ Xiong Haizi ’ When it is uncontrollable, it means that the management ability is insufficient. Public facilities should not close the door to exclude children, not to mention the most effective group of reading is children. "

　　Xue Tao pointed out that the ideal children’s reading place should create an independent reading environment on the one hand, and create an interactive area on the other hand, and invite writers to meet and have a dialogue with children’s readers.

　　"Children’s reading places should carry out more promotion activities to make books ‘ Speak ’ , let the environment ‘ Hello ’ To attract children to study. " In addition, Xue Tao believes that children’s reading places should avoid blindly "narrowing", "specialization" and "childishness", "be generous, don’t deliberately divide them, and insist that this is yours and that is mine. This is a shared space and shared books".

　　"Many people think that it is enough to send their children to libraries and bookstores once a week, which is not normal reading." Lin Dan thinks that by creating an environment of "choosing the right books" and "using the right books", children should fall in love with reading, learn good rules and read correctly when they get home.

　　The establishment of reading environment is inseparable from the improvement of public cultural system and the participation of non-governmental forces. Whether builders and families "accompany readers", adults should uphold and strengthen the "children’s view", "read together" with children in a parallel line of sight and respect children.

　　China Youth Daily Zhongqing Online Trainee Reporter Shen Jiequn

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