Jinan Changan Auchan X5 price cuts hit! The lowest price is 68,900, so act quickly.

[car home Jinan Preferential Promotion Channel] Recently, preferential activities were ushered in in the Jinan market, with a maximum discount of 20,000 yuan. At present, the minimum starting price of Changan Auchan X5 has dropped to 68,900 yuan. If you are planning to buy a car, please pay attention to this preferential activity. For details, please see "Check the car price" in the quotation form to get a higher discount.

济南地区长安欧尚X5降价来袭!最低售价6.89万,赶快行动

The design of Changan Auchan X5 is fashionable and dynamic. The front face adopts a large air intake grille, which is combined with sharp LED headlights to show a strong visual impact. The overall style is tough and full of strength, and the body lines are smooth, which makes it more dynamic with the exhaust layout of two sides.

济南地区长安欧尚X5降价来袭!最低售价6.89万,赶快行动

Changan Auchan X5 has a body size of 4490*1860*1580mm, with a wheelbase of 2710mm, a front tread of 1580mm and a rear tread of 1595mm. The side lines of the car are smooth, with 225/50 R18 in tyre size and 225/50 R18 in tyre size. It is equipped with 18-inch wheels, which shows the dynamic and fashionable features.

济南地区长安欧尚X5降价来袭!最低售价6.89万,赶快行动

The interior of Changan Auchan X5 adopts simple and fashionable design style, and the layout of the center console is clear, concise and practical. Among them, the screen size is 10.25 inches, providing rich multimedia entertainment functions and vehicle setting options. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down to meet the needs of different drivers. The seat material is made of leather/fabric, which gives consideration to comfort and durability. The main seat provides the functions of front and rear adjustment, backrest adjustment and height adjustment (2-way), while the auxiliary seat supports front and rear and backrest adjustment to meet the comfort requirements of different passengers. The rear seats are laid down in proportion, which expands the flexibility of storage space.

济南地区长安欧尚X5降价来袭!最低售价6.89万,赶快行动

Changan Auchan X5 is equipped with a 1.5T turbocharged engine with an output of 138kW and a peak torque of 300N·m, which makes the vehicle have excellent dynamic performance. With the 7-speed wet dual-clutch gearbox, it not only shifts smoothly, but also further improves fuel economy, ensuring that drivers can enjoy a comfortable driving experience while enjoying strong power.

The owner of car home said, "Auchan X5 looks younger. Its advantage lies in its sportiness and power, which makes the car drive with personality. The interior design is also very good, the materials are not bad, and the price is very low, so this car is my ideal car at present, and it is also my favorite car at this price. "

Huawei’s consumer business was renamed, and Yu Chengdong entered the "New World"

"The name of Huawei’s consumer business has gone through ten years. Today, we changed our name to Huawei’s terminal business and entered the commercial market in an all-round way." On the afternoon of April 20th, Yu Chengdong said at an online product launch conference. His position has also become "Huawei managing director, terminal business CEO, smart car solution BU CEO".
In 2021, the revenue of Huawei’s consumer business fell by nearly half, which dragged down the overall revenue. As the head of Huawei’s terminal consumer goods, Yu Chengdong has never stopped trying to break through. Huawei’s whole-house smart business, which started last year, has released the second generation of products this year; The AITO brand, which cooperates with Xiaokang Sailis, has begun to deliver the first car on a large scale, and many key components, including intelligent cockpit, are from Huawei.
Huawei’s layout on commercial terminals has a long history, and many products including desktops have been launched before. This time, the consumer business was directly renamed as terminal business, which showed Yu Chengdong’s determination to enter this new continent.
Huawei commercial terminal layout.

Consumer business revenue has fallen sharply, and Huawei’s new business breakthrough has already begun.

Yu Chengdong said at the press conference that in the future, Huawei’s terminal business will fully cover two modules: consumer products and commercial products. Consumer products will continue to focus on serving mass consumers, while commercial products will focus on serving government and corporate customers.
The consumer business, which once occupied half of Huawei’s revenue, is facing a severe test. On March 28th, nearly a month ago, Huawei released its 2021 financial report. The financial report shows that the terminal business, which relies heavily on advanced process chips, has been greatly affected by external repression, achieving sales revenue of 243.4 billion yuan, down by nearly half year-on-year. In the three restricted business areas of mobile phone, tablet and PC, Huawei’s revenue has declined.
Although the operator business and enterprise business remained relatively stable, under the "drag" of consumer business, Huawei’s operating income in 2021 also dropped from 891.4 billion yuan last year to 636.8 billion yuan, a considerable decline. In the third year of Huawei’s external repression, its revenue declined for the first time.
Under the pressure of revenue, Huawei is also actively seeking new business areas. On the evening of April 3rd, Huawei Heartfelt Community announced that on March 30th, the company held the inaugural meeting of the second batch of "Legions" in Zone K of Huawei Bantian Base in Shenzhen. Ren Zhengfei and company leaders attended the meeting, awarding flags to the ten "legions" of Huawei and making speeches. The ten legions formed this time are Electric Power Digitization Corps, Government Affairs First Netcom Corps, Airport and Track Corps, Interactive Media Corps, Sports Health Corps, Display New Nuclear Corps, Park Corps, Wide Area Network Corps, Data Center Base Corps and Digital Station Corps.
It is understood that Huawei’s "Legion" model is to gather basic research scientists, technical experts, product experts, engineering experts, sales experts and delivery and service experts in one department, focusing on engineering developers and aiming at a single scene (for example, coal mine, smart photovoltaic, smart highway, etc.). This new organizational structure is conducive to breaking the boundaries of various departments of the existing company, and in a short period of time, "quickly assembling resources, interspersed with operations, improving efficiency, and deepening a field", thus achieving rapid business growth.
The Legion Model, together with the existing BG and BU, entrusts Huawei with the ambition of transforming thousands of industries with technology, and it is also a realistic path for Huawei to quickly develop new business and "harvest food" in a short time. The consumer business, which is also in urgent need of new revenue sources, has also set its sights on smart homes and commercial terminals.
One-handed whole house intelligence, one-handed AITO car, Yu Chengdong played a number of transformation cards
In the past year or so, Huawei’s mobile phone conferences have decreased, while Yu Chengdong has appeared more and more in the conferences of various new products. In addition to commercial office products, the other two striking power points are smart homes and smart cars.
On March 16th, this year, Huawei held the spring conference of whole house intelligence and whole scene new products, and launched a new generation of whole house intelligence solution. The central control panel was equipped with HarmonyOS system for the first time. The price of a typical apartment with 80㎡ (2 bedrooms and 1 living room) starts from 39,999 yuan. This is a significant drop from the price of the previous generation solution launched last year, which started at 100,000 yuan.
Yu Chengdong said that Huawei has now opened 64 authorized stores in 43 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Changsha, Wenzhou, Hefei, Chengdu, Nanjing and Fuzhou, and will complete the coverage of 500 stores this year.
"At present, most smart homes are single-point intelligence with smart items as the core, simple systems and initial scenes, and the connection is mainly based on’ point control points’, lacking system-level scene linkage." Yu Chengdong said at the press conference that HarmonyOS Zhilian Ecology has built a relatively complete subsystem. At present, more than 1,900+brand partners have settled in the Harmony OS family, and 4,500+smart items can access the whole house intelligence.
Intelligent cockpit blessed by HarmonyOS system on AITO car.
In the automotive field, Huawei, which has repeatedly reiterated that it "does not build cars", has also acted frequently in the automotive field. In May, 2021, Yu Chengdong took over the post of CEO of BU, a smart car solution. In December, he presided over the release of M5, the first car of AITO brand, and shouted the goal of "annual sales of 300,000 units". AITO is a brand that Huawei cooperates with Xiaokang Sailis. Its key equipment such as intelligent cockpit are provided by Huawei and equipped with HarmonyOS system.
In March of this year, AITO asked M5 to officially start delivery, and it only took more than 70 days from release to listing. Although a few days agoYuIn an interview, he admitted that "300,000 cars can’t be built under the condition that the global cars are short of cores and pieces", but Yu Chengdong still stressed that Huawei will definitely help the car factories that work closely with them to be the first in China and the first in the world.
However, in today’s smart car market, even Huawei will inevitably go through a hard battle in the battle for territory between major manufacturers and brands. In contrast, the commercial terminal, which is only separated from the consumer business by a wall, seems to be a new land that is easier to produce food quickly.
HarmonyOS system has become an important starting point, and the security and controllability of software and hardware have brought obvious advantages to Huawei.

In 2021, while the business of mobile phone tablet declined sharply, Huawei’s wearable devices, big screens and other businesses showed very obvious growth, among which the revenue of wearable devices and smart screens increased by more than 30% year-on-year. There are more than 220 million Huawei devices equipped with HarmonyOS (HarmonyOS system), making it the fastest-growing mobile terminal operating system in the world.
Not surprisingly, there are businesses that have increased significantly, which are basically businesses with relatively low requirements on chip manufacturing. In this kind of business, Huawei’s HarmonyOS system has also become a weapon to expand its territory. At the press conference, Yu Chengdong said that Huawei will continuously enrich the product categories such as commercial notebooks, desktops and monitors, flat panels, smart screens, and wear, and focus on providing commercial office solutions for six major industries, including government and education, medical care, manufacturing, transportation, finance, and energy.
"Yu Chengdong had hoped to sell cars of cooperative brands to make up for mobile phones and expand Huawei’s smart selection categories to reduce the impact of the decline in terminal sales revenue, but cars are long-term products and it is difficult to bring high sales revenue in a short period of time." Fu Liang, an independent analyst in the telecommunications industry, said that Huawei’s commercial terminals have their own operating systems, with controllable software and hardware, which are safer and more reliable. Huawei has obvious advantages when entering the government and state-owned enterprises.
Commercial terminal categories launched at this conference.
Yu Chengdong emphasized that Huawei’s flat panel, smart screen, wearable and other products will rely on the 17 standard customization capabilities and 9 open capabilities brought by the HarmonyOS system to meet the multi-dimensional management needs of the government and various enterprises for terminal equipment, enabling thousands of industries. Customers can customize the brand Logo, settings, desktop, and also open the peripheral capabilities, SDK, and industry system docking capabilities to meet the various customization needs of commercial customers.
However, product procurement in the field of government and enterprises is quite different from personal consumption in the market in logic and play. Although Huawei has a huge carrier business and enterprise business, whether its experience and resources can be reused by the renamed "terminal business" needs more observation. However, Yu Chengdong’s determination to March into the New World has been shown to everyone in this name change.
The Beijing News Shell Finance reporter promised to edit Yue Caizhou and Song Yuting to proofread Liu Baoqing.

Dongfeng Nissan new car

Welcome to car home, let me reveal the mystery of 2024 Nissan TIIDA, the latest masterpiece of Dongfeng Nissan. This new car has been officially staged, offering three different configurations at a price of 89,900 yuan to meet the diversified needs of consumers.

In terms of design, the new car introduces a fresh and refined "worry-free green" body color scheme, which brings more personalized choices to consumers.

The perfect combination of 1.6L naturally aspirated engine and CVT gearbox releases the maximum power of 90KW and brings a smooth driving experience. The V-shaped blackened air intake grille on the front of the car complements the chrome-plated decoration, and the headlight group uses LED and halogen light source according to different configurations, showing the coexistence of fashion and practicality.

The body lines are smooth, and the double waistline outlines a dynamic outline. The wheels are available in 16-inch and 17-inch sizes, which can show excellent stability and comfort in both urban streets and suburban roads.

In terms of size, the body with a length of 4393mm, a width of 1766mm and a height of 1539mm has a wheelbase of 2700mm, which makes it a compact car suitable for daily commuting and short trips.

In terms of interior, the center console is simple and practical, equipped with a three-position steering wheel and a 5-inch LCD instrument, and the 8-inch central control panel provides rich functions, such as remote monitoring, online navigation and voice control. The high-profile models are additionally equipped with front seat heating function to improve the driver’s comfort.

The seats are arranged in five seats, wrapped in fabric or imitation leather, which supports manual adjustment, while the top models bring extra heating function. At the same time, the rear seats support a 4/6 ratio, which guarantees the flexibility of the interior space.

In terms of power performance, the combination of 1.6L engine and CVT gearbox brings 12.1 seconds of zero acceleration, and the maximum speed can reach 179 km/h. Under the working condition of WLTC, the comprehensive fuel consumption is only 6.1L, which not only saves energy and protects the environment, but also ensures the economy of daily driving.

日产骐达TIIDA

In short, the 2024 Nissan TIIDA, with its excellent cost performance and practical configuration, undoubtedly provides consumers with more choices, and expects it to write a new chapter in the automobile market.

Comments on the Management of Liangpin Shop’s 2023 Annual Board of Directors

() The operating comments of the Board of Directors in 2023 are as follows:

  I. Discussion and analysis of business conditions

  In 2023, faced with the complex situation of global economic recovery and the urgent need to boost domestic consumer demand, the Chinese government adopted a series of accurate and effective policies and measures, which effectively promoted the recovery of the consumer market. In 2023, the total retail sales of social consumer goods in China was 47.15 trillion yuan, a year-on-year increase of 7.2%; The contribution of final consumption to expenditure and economic growth reached 82.5%, which became the main driving force of economic growth. For leisure and snack enterprises, 2023 is a year connecting the past with the future, and market products and channel innovations emerge one after another. After experiencing the rapid expansion of channel brands, the industry will enter the stage of intensive cultivation, which also puts forward higher requirements for snack enterprises to find a correct strategic direction and seize development opportunities.

  1. The snack food industry has great potential and broad development space.

  Leisure food is the food that consumers eat in leisure and rest, which has the characteristics of wide coverage, rich consumption scenes, long user life cycle, low customer unit price and high consumption frequency. According to the latest data from China Commercial Industry Research Institute, the market size of leisure snacks in China was 928.6 billion yuan in 2023, and it is estimated that the market size will exceed one trillion yuan in 2024. In terms of consumption, the per capita consumption of leisure snacks in China is only 1/2 of the global average, 1/3 of Japan and 1/5 of the United States, and the market space is broad. Because the entry threshold of snack food industry is relatively low, there are many industry participants and new players appear constantly, and the brand concentration is low, showing a completely competitive market state. With the increasing market competition, enterprises with advantages in brand, channel, product and supply chain will be able to adapt to consumer demand and occupy a competitive advantage position.

  2. Offline stores are the main circulation channel of snack food and the main position to form brand mind.

  According to the data of Euromonitor International in 2023, offline channels account for 82.6% of the circulation share of snack foods, and modern channels such as snack specialty stores and convenience stores continue to occupy the market share of traditional couples’ stores, and the trend of channel upgrading continues; Online channels accounted for about 17.4%, the growth of traditional e-commerce platforms slowed down, and online traffic shifted to high-quality products and content-based e-commerce platforms. Because snack food has the characteristics of impulse buying and what you see is what you get, whether it can be seen and bought everywhere has become an important factor for brands to attract consumers. In recent years, convenience stores and snack discount stores, which mainly serve community users, have achieved rapid growth with richer products, better consumption experience and higher cost performance, and become an important force to promote the development of the snack industry. Close to consumers, opening stores intensively around target consumer groups, providing consumers with convenient, diverse and high-quality products and experiences, has become an important driving force for the growth of offline stores.

  3. Generation Z has become the main consumer, and brand rejuvenation is the inevitable choice for snack food brands.

  Generation Z is becoming the main consumer of snack food. According to the data of the seventh census, there are 223 million people born after 1980s, 210 million people born after 1990s and 163 million people born after 00 in China. Among them, the total number of generation Z is about 260 million, accounting for about 19% of the total population. Generation Z consumers have stronger spending power, more diversified and personalized consumer demand, and are more easily influenced by social media. From the perspective of consumption preference, delicious taste, safety and health, cost performance, brand, functional components and packaging value are the most important factors for young consumers to consider when purchasing snack food. To satisfy more critical and changeable young consumers, it is the basic action to maintain high quality and high value in products, and to impress young consumers and satisfy emotional value in expression and communication.

  4. Consumers’ demand for snack foods is diversified, and high quality and health are long-term and sustainable needs.

  On the whole, consumers’ demand for snack food with good ingredients, good taste, low burden, nutrition, freshness and face is widespread and increasing continuously. In the leisure snack industry facing the whole country and the whole customer group, the differences of consumers’ consumption preferences also exist objectively. Low sugar, low salt, low fat and no additives have become the necessary options for most family consumers, but the mixed flavor, stimulating taste and novel taste are deeply loved by young consumers, and it is the common demand of most consumers that they are convenient to buy, economical and diverse. Facing the increasing diversified demand, snack food enterprises must develop products accurately according to the diversified demand, form a diversified product matrix, and pass on the value to consumers in the most efficient way. No matter how the consumer demand changes, higher requirements for product quality and making consumers eat healthier are always the most basic guidelines for the brand management of leisure snacks.

  During the reporting period, the company’s operating measures are as follows:

  1. Continuously optimize the omni-channel layout around consumer demand.

  (1) Store business focuses on single store promotion: amplifying brand value and market competitiveness.

  In 2023, the store business actively expanded cooperation with local life platforms, such as Tik Tok and Meituan, aiming at expanding market coverage and improving business capabilities. By establishing diversified marketing models, including "city matrix live broadcast", "talent with goods" and "official number live broadcast", the store business has effectively improved the efficiency of product promotion and enhanced the ability to attract customers into the store.

  The store business adheres to the price strategy of "good goods are not expensive". By lowering the prices of more than 300 products and setting up characteristic display areas in the store, the market competitiveness of products has been enhanced. At the same time, through the continuous promotion of WeChat private domain and local life platform, the store business has achieved significant growth in sales of various single products.

  At the same time, the store business continues to explore new category models and pilot fresh and short-term snacks in stores to better meet the diversified needs of customers. In addition, through the seasonal introduction of ready-to-eat frozen products and freshly baked foods, such as frozen durian, frozen chestnut, frozen bayberry, etc., the customer unit price and sales of the store in the current season have been effectively improved.

  The company’s store business has made positive progress in improving product value, improving consumers’ cognition and meeting customers’ differentiated product needs, and the number of customers has steadily increased year-on-year.

  (2) E-commerce business restructuring business competitiveness: focusing on product innovation, new channel development and user stickiness improvement.

  In 2023, the company actively adjusted its online business strategy, and rebuilt the new competitiveness of e-commerce business development by optimizing product structure, enhancing user experience and strengthening marketing innovation. And continue to tap the user’s scene demand, innovate all kinds of scene product portfolio sales programs, focus on the user’s consumption demand for "nature, health and nutrition", and actively market and promote products with "clean formula and rich nutritional elements". By accurately matching the needs of users, the company successfully achieved a breakthrough in the sales scale of scene combination products; At the same time, the light-weight series products with 0 addition and 0 sugar have also been favored by consumers. The company has further strengthened cooperation with emerging e-commerce, actively expanded new e-commerce channels, and achieved rapid growth in sales scale on real-time retail platforms such as Meituan, Pupu and Yonghui. On the social e-commerce platform, the company makes full use of the content creation ability of platform experts to interact and communicate with consumers through short videos, live broadcasts and other forms, effectively enhancing brand awareness and user stickiness.

  Looking forward to the future, the company’s e-commerce business will continue to maintain the trend of innovation and development, strengthen the research on the purchase scenarios and behavior habits of users on various platforms, and provide natural and healthy snacks for users’ various consumption scenarios around the new trend of consumers pursuing natural and healthy consumption; Strengthen the integration of (), improve the marketing efficiency of customer acquisition and reduce the cost of customer acquisition through omni-channel integrated marketing; Strengthen the application of new AI technology in product content creation, innovate the content quality of product "page, video and live broadcast", and improve the user’s shopping experience.

  (3) Broad performance prospects for group buying business: channel expansion and New Year Festival marketing promote sales profit growth.

  In terms of distribution channels for group buying gifts, the company has established a wide network covering five strategic regions, namely Central China, South China, North China, West China and East China, providing services to agents in 42 cities across the country. The company’s group purchase products and services are widely used in various scenarios such as employee welfare, business gifts and high-end club entertainment in terminal enterprises. Aiming at different user groups, the company has formulated and implemented accurate marketing promotion strategies, and won wide recognition from customers in the industry by providing high-quality products with high cost performance and differentiation and a perfect marketing system. These efforts have significantly enhanced the company’s brand image and market reputation, and further consolidated its leading position in the group buying gift market.

  During the New Year Festival in 2024, the company further expanded the super-customer network of distributors in Northeast China, North China and Northwest China, and actively explored and implemented diversified marketing strategies for gift box products. In close cooperation with major supermarkets, the company not only enriches the sales channels of products, but also innovates the marketing forms of gift box products, which meets consumers’ demand for high-quality gifts during festivals, effectively enhances the market penetration rate of the company’s products, and enhances brand visibility and consumers’ willingness to buy.

  In 2024, the company will continue to deepen the expansion of group buying channels, optimize product structure and improve service quality in order to achieve more stable performance growth. In addition, the company will continue to pay attention to market dynamics and flexibly adjust its marketing strategy to cope with the ever-changing market environment and consumer demand.

  2. Focusing on the diversified and multi-scenario product needs of users, we will continue product innovation and enhance competitiveness.

  In 2023, the company’s gift box product line achieved good results. Sales of gift boxes for new year’s goods increased by 25% year-on-year. Among them, canned nut gift boxes have been further consolidated with their leading position in the market, achieving a year-on-year increase of 158%. In addition, the company also launched an IP gift box co-branded with Wutai Mountain and the movie "Three Wan Li in Chang ‘an", as well as a series of high-protein gift boxes, which not only met the diverse needs of consumers for holiday gifts, but also deeply explored the emotional value and blessing meaning. Once these products were launched, they received enthusiastic response from the market, and their sales increased by 160% year-on-year.

  In the supply chain management of gift boxes, the company has effectively improved its operational efficiency through refined management and cost control. The company has deeply integrated and optimized the supplier system, reducing the operating cost of the whole chain of gift boxes. In the field of marketing, the company adopted the strategy of combining online and offline, and effectively expanded the brand influence and increased the interaction with consumers through online channels such as social media, live broadcast and offline promotion of ground media. Relying on all-round marketing strategy, it not only enhances consumers’ perception of good shop brands, but also lays a solid foundation for the continuous growth of gift box product line. Looking forward to the future, the company will continue to devote itself to product innovation and market expansion in order to maintain its dominant position in the gift box market and achieve sustained growth in sales performance.

  3. Integrate supply chain resources, and reduce prices without degrading quality.

  During the reporting period, the company "actively strives for change and faces the competition", first of all, from the aspect of supply resources, integrating the global high-quality supply chain resources, only to provide users with more products with the ultimate quality-price ratio.

  In the pot-stewed category, the company fully took advantage of the high-quality supply chain system to build a research and development center with industry leaders. The two sides shared R&D resources and technical advantages, and launched a variety of explosive products covering chicken feet, air-dried beef and other varieties. In vegetarian food, the company developed bean skin with chickpeas instead of soybeans as the core raw material around the changes of users’ needs, and gave full play to the advantages of suppliers in raw materials and technology, and promoted the high-temperature puffing process to replace the traditional frying process, making the bean skin as thin as cicada’s wings and crisp in taste, thus meeting consumers’ needs for zero trans fatty acids and reducing oil and fat. In order to better meet the young customers’ demand for novelty-seeking with new tastes and emotional value of snacks, the company cooperated with international suppliers to introduce foreign high-quality goods such as well-known wafer biscuits and drinks into the company’s offline stores.

  In addition, in order to ensure stable product quality and higher quality-price ratio, the company continuously monitors dozens of food raw materials throughout the year, gives full play to the advantages of the source of the supply chain, promotes the distribution of direct mining resources at home and abroad, and continues to deliver more delicious and better quality-price ratio snacks to consumers, truly achieving "price reduction without quality degradation".

  

  Ii. the industry in which the company is located during the reporting period.

  (1) The industry in which the company is located

  According to the Guidelines for Industry Classification of Listed Companies issued by China Securities Regulatory Commission (Announcement [2012] No.31 of China Securities Regulatory Commission), the company belongs to retail industry (classification code: F52). Judging from the main products and business model of the company, it is generally believed that the company’s business belongs to the snack food industry.

  (B) Industry development stage and trend analysis

  1, industry characteristics and development stage

  Leisure snacks are foods that consumers eat in leisure and rest, which have the characteristics of wide coverage, long life cycle of users, low unit price of customers and high consumption frequency. Snacks are rich in consumption scenes, diverse in product forms, diverse in varieties and specifications, delicious in taste, safe and healthy, cost-effective, brand, functional components and packaging value are the most important factors for consumers to consider. The characteristics of consumers’ diversification, changefulness, early adopters and impulsive buying make the product change and channel change of snack industry faster, and each round of big product change and channel change corresponds to huge industrial development opportunities.

  According to the latest data from China Commercial Industry Research Institute, the market size of leisure snacks in China was 928.6 billion yuan in 2023, and it is estimated that the market size will exceed one trillion yuan in 2024. In terms of consumption, the per capita consumption of leisure snacks in China is only 1/2 of the global average, 1/3 of Japan and 1/5 of the United States, and the market space is broad. Because the entry threshold of snack food industry is relatively low, there are many industry participants and new players appear constantly, and the brand concentration is low, showing a completely competitive market state.

  From the perspective of product changes, the growth rate of new categories such as packaging, baking and meat snacks is more than 1.5 times that of the industry market, which is the most noteworthy market. Sugar Qiao, biscuits, puffs, packaged nuts, ice cream and other categories are growing at a slower rate than the industry market. New brands are constantly opening up new market space through new value propositions, and there is room for category innovation.

  From the perspective of channel changes, according to the data of Euromonitor International in 2023, offline channels account for 82.6% of the circulation share of snack foods, and modern channels such as snack specialty stores and convenience stores continue to occupy the market share of traditional mom-and-pop stores, and the trend of channel upgrading continues; Online channels accounted for about 17.4%, the growth of traditional e-commerce platforms slowed down, and online traffic concentrated on high-quality products and content-based e-commerce platforms.

  Generally speaking, the leisure and snack industry is in the stage of medium and high-speed growth, full competition in the market, and endless innovations in products and channels. Enterprises that can accurately grasp consumer demand and create consumer value will gain competitive advantages in the future.

  2. Industry development trend

  On the whole, the consumption classification trend of snack food industry is obvious, and the demand is diversified. Consumers’ demands for good ingredients, good taste, low burden, nutrition, freshness and face are widespread and increasing. In the leisure snack industry facing the whole country and the whole customer group, the differences of consumers’ consumption preferences also exist objectively. Low sugar, low salt, low fat and no additives have become the necessary options for most family consumers. Mix and match flavors, stimulate tastes and novel tastes are deeply loved by young consumers, and convenient purchase, economy and variety of choices are the common needs of most consumers. Because of the huge consumer base in China, there is a huge market behind any kind of consumer choice. Facing the increasing diversified demand, snack food enterprises must develop products accurately according to the diversified demand, form a diversified product matrix, and pass on the value to consumers in the most efficient way.

  Infinitely close to consumers has become a key element, and the near-field and content-based formats have developed rapidly. Because leisure snacks have the characteristics of impulse purchase, what you see is what you get, etc., whether consumers can see and buy them everywhere has become an important factor for brands to attract consumers, and both online and offline have obvious characteristics of near-field and content. Online, convenience stores and snack shops that mainly serve community users have achieved rapid growth in recent years with richer products, better consumption experience and higher cost performance, and have become an important force to promote the development of the snack industry. Close to consumers, opening stores intensively around target consumer groups, providing consumers with convenient, diverse and high-quality products and experiences, has become an important driving force for the growth of offline stores. From the perspective of online format, the instant retail platform has developed rapidly, effectively expanding the coverage radius of stores, and providing a foundation for leisure snack brands to obtain new traffic and better serve users; Content-based and socialized platforms are attracting more young consumers and providing a broader position for casual snack platforms to interact with consumers.

  Facing the Z generation group, which has gradually become the main consumer, is both an opportunity and a challenge for the snack food industry. Generation Z consumers have stronger spending power, more diversified and personalized needs, and are more easily influenced by social media. In order to meet the ever-changing and iterative consumption demand of the main consumer groups, leisure and snack enterprises should not only adapt to the fresh and healthy life concept pursued by young people, but also use brand expressions that young people are willing to accept, and more importantly, control the product quality and delivery quality of the whole chain, which puts forward higher requirements for the resource integration ability and operational efficiency of leisure and snack enterprises in all channels and the whole industry chain.

  (III) Industry status of the company

  Liangpin Shop has been deeply involved in the snack food industry for 17 years. It is a well-known brand in China and one of the snack food enterprises with omni-channel development. Its sales scale is in the forefront of the snack food industry. In 2020, as the first "cloud-listed" enterprise in Shanghai Stock Exchange, the company landed in the A-share market and became the "first share of high-end snacks" in China. According to the data of "2022 Snack Market Research Report" of China National Business Information Center, good shops led the national sales of high-end snacks for eight consecutive years from 2015 to 2022.

  

  Iii. Business of the Company during the reporting period

  (a) the company’s main business

  As a platform-based, digital and innovative retail enterprise driven by product innovation and channel development, operating all kinds of snacks, multi-brand operation, balanced omni-channel layout and coordinated industrial chain, the company is mainly engaged in the research and development, procurement, sales, logistics and distribution and operation of snack foods, and is committed to providing consumers with higher quality products and services to meet users’ needs for different healthy and nutritious ingredients, different purchase tasks and different use scenarios.

  During the reporting period, the company’s main business has not changed.

  (II) Main products of the company

  1. The company has a rich product line.

  In order to meet the needs of different users in different scenarios, the company has set up a rich product line, including meat snacks, seafood snacks, vegetarian delicacies, preserved preserved preserved plum, dried red dates, nuts, roasted seeds and nuts, drinks, candied fruit, canned jelly, scented tea, baked cakes, biscuit puffing, instant food, gift boxes, children’s snacks and other product lines.

  2. The company provides a variety of products based on the user’s segmentation needs.

  The company continues to adopt the product strategy of customer demand-oriented and creating value for customers, upgrade to the direction of "natural and healthy new snacks" and continuously improve the product matrix. For school-age children, fitness people, beauty lovers, white-collar office workers, enterprises and institutions, the company has launched a variety of products, such as children’s snacks, fitness snacks, collagen candy snacks, breakfast and dinner meal replacement, holiday gifts and so on.

  (III) Main performance drivers of the company

  During the reporting period, the company researched and developed products around the needs of users, and continued to explore product innovation in market segments. By optimizing the product operation mode, it helped new products to be new, and created a number of tens of millions of new products; Continue to deepen the supply chain and improve the efficiency of production and sales; In-depth omni-channel operation, refined operation, and promote continuous optimization and improvement of business.

  (4) The business model of the company

  The company carries out product innovation guided by users’ subdivided needs, and supports with leading food health and nutrition technology, formulates quality specifications and standards of raw materials, product processes and formulas, purchases products from upstream suppliers, and carries out actions such as receiving, warehousing and delivery after completing strict product quality inspection, and finally sells products to users through a perfect omni-channel network to provide users with high-quality products and services.

  1. R&D mode

  The company studies the different needs of segmented users in market insight, and at the same time, according to the new technologies in the market, it selects the segmented product categories to be included in the annual R&D plan to form product R&D needs, and supports and responds to the needs quickly by adopting independent in-depth R&D and outsourcing cooperative R&D according to the demand categories. Independent in-depth R&D is led by its own scientific research team, which independently or integrates domestic and foreign external scientific research forces to research and develop new raw materials, new formulas and new technologies for R&D innovation, and outputs products with better nutritional and healthy value and taste, which can meet the needs of users. Outsourcing cooperative R&D means that the company invites enterprises with rich industry experience and innovative ability to participate in the development, and sets up an evaluation expert group to evaluate the technology and products, which is mainly suitable for iterating over existing products, increasing the taste of products to meet the needs of customers with multiple tastes, improving the taste of products to bring customers a better experience, and innovating product forms to make customers feel more pleasant. At the same time, supported by food science and technology, the company has carried out work such as process improvement, environmental protection, product standards improvement, cost reduction and efficiency improvement, and quality improvement around R&D and innovation.

  2. Product operation mode

  The company’s product operation mode is based on the company’s strategic intention, market analysis and customer demand insight, with the operation of new products and cooked products as the core, including seven business processes: product development planning, single product planning and design, research and development, product testing and testing, listing and delivery, mature operation and product delisting, which provides strong support for meeting the different needs of different consumer groups for snack food.

  3. Supply chain management mode

  The company has established a supply chain management mode with supply planning as the control hub, logistics management as the supply guarantee and quality management as the safety guarantee, and controls and manages the whole process of product procurement, warehousing, logistics and delivery.

  In the supply planning stage, according to the sales history and trend forecast of each channel, the company decomposes and forecasts the sales and supply of goods in different periods, formulates the procurement plan and improves the procurement efficiency.

  In the procurement process, the company cooperates with excellent suppliers and takes measures such as locking in global high-quality bulk raw materials to ensure product quality and optimize procurement costs. The company also implements the mode of "purchasing by sales" to purchase customized and non-customized products accurately and in a planned way, greatly reducing the inventory turnover rate and ensuring the freshness of products reaching consumers.

  In the warehousing and logistics link, the company manages the inventory in omni-channel sharing mode, and after receiving the order, it can deliver the order logistics from the nearest warehouse in an optimal way. The EWM system applied by the company also realizes data sharing with the systems of various logistics carriers, which enables the company to monitor the real-time status of orders and control the orders in a timely and abnormal manner.

  In terms of product quality assurance, the company has established a comprehensive product quality control system, ensuring food safety in the whole link through regulatory measures such as supplier access management, supplier evaluation and elimination management, factory quality management, and food safety inspection management. In order to ensure the stability and high standards of product quality, the company has formulated strict product production quality standards and multi-dimensional acceptance standards, and established its own product testing center. It has passed CNAS certification, covering all the links from product warehousing to marketing, and constantly improving the whole process quality control process according to business changes, forming a whole process product quality and safety control system.

  4. Sales model

  The company adopts an omni-channel sales model with stores as the core, and provides products and services to users through various online and offline channels. At present, the company has laid out store channels, platform e-commerce channels, social e-commerce channels and group purchase channels, built all-round contacts to interact with users, responded to users’ needs in a timely and accurate manner, and intelligently pushed information matching users’ needs, upgrading to the omni-channel layout of "constantly approaching the terminal and providing services at any time".

  (1) Store channels

  The company has a mature and well-developed store channel, which is divided into direct stores and franchise stores. Direct-operated stores are chain-type snack food stores with the brand of good shops opened by the company in the offline market. The company is the sole investor in the store, and the assets, liabilities and profits and losses of the store belong to the company, which is under unified management and directly sells goods to end consumers. Franchise stores are licensed by the company to use the company’s brand resources, technical resources and operational resources to open a snack food specialty store with a good shop brand online. Franchisees are investors in the store, and the assets, liabilities and profits and losses of the store belong to franchisees. According to the Franchise Contract signed between the company and franchisees, the company provides goods and management services to franchisees, and franchisees pay the company the purchase price of goods and franchise fees. Store business activities are not limited to in-store, but actively radiate the surrounding areas, extending to single-customer-leaving operation, relying on stores and link platforms, operating online resources and tools, providing differentiated business services such as home purchase, store group purchase, community group purchase and online interaction, and expanding and operating store circle traffic in multiple dimensions.

  (2) Platform e-commerce channels

  Platform e-commerce channel refers to the business channels that engage in B2B (such as Tmall Supermarket, self-operated by JD.COM, etc.) and B2C (such as Tmall flagship store of Liangpin Store and JD.COM flagship store of Liangpin Store, etc.) on the third-party e-commerce platform. Based on users’ shopping needs and online shopping habits, the company builds a global marketing data center, analyzes users’ different needs with data insight, accurately matches product content and access channels, and meets consumers’ online delicious shopping needs.

  (3) Social e-commerce channels

  Social e-commerce channels refer to the channels (such as Tik Tok and Aauto Quicker channels) that establish the interaction between fans and brands through new media content forms such as pictures and texts, short videos and live broadcasts, and realize the e-commerce activities of commodity sales through the cooperation of MCN institutions, talents and live broadcasts. The company interacts and communicates with consumers through shopping malls, self-broadcasting, cooperation with MCN institutions/talents and other forms, which effectively enhances brand awareness and user stickiness.

  (4) Group buying channels

  The company takes the city as a unit, develops group buying agents according to the group buying channels of users’ mass purchase or customized purchase needs, and carries out brand and product promotion, sales channel network construction and business service management. The group buying business has been deeply rooted in the city network and established a long-term good customer relationship network. Now it has formed a core explosion product pool and customized gift service, providing product solutions for scenes such as "employee welfare" and "business gifts".

  During the reporting period, the company’s business model has not changed significantly.

  

  Iv. analysis of core competitiveness during the reporting period

  (A) the impact of high-quality snack brands on sophisticated users is very competitive.

  Since its establishment, the brand "Liangpin Shop" has been carrying the pursuit of high standards of "conscience quality" and gradually gathered a customer group mainly pursuing high-quality products. In order to meet consumers’ demand for health and nutrition, following the strategic positioning of "high-end snacks" in 2019, in 2024, the company released a brand-new brand value proposition as "natural and healthy new snacks", and further expressed and interpreted high-quality snacks as "more natural, healthier and more new experiences". At the same time, the company promotes product upgrading with "good raw materials, good formula and good taste" as the anchor point. In 2024, more than 140 healthy snacks will be launched, covering cakes and biscuits, vegetarian food, dried fruits and preserved fruits.

  In order to support the brand-new brand value proposition, as early as January 2023, the company participated in drafting the group standard "General Requirements for Healthy Snacks" (T/CAB0235-2023), which gave a clear definition of healthy snacks from sensory, physical and chemical dimensions. In order to further implement this standard, in 2024, the company took the lead in proposing and advocating "five reductions" of healthy snacks in the industry (namely, "reducing salt, sugar, fat, oil and food additives"), focusing on two research and development directions of natural healthy ingredients and reducing additives during production, and continuously providing consumers with delicious and healthy high-quality snacks, leading the high-quality development of the industry.

  (2) The company already has the industry-leading in-depth R&D capability.

  The company has a high-level R&D team and extensive external collaborative R&D resources. It cooperates with domestic food professional colleges and food research institutes to build R&D platforms, accelerate technology introduction and transformation, and support high-quality and efficient product innovation through collaborative in-depth research and development. At present, in-depth food research and development cooperation has been carried out with China Academy of Agricultural Sciences, China Food Fermentation Industry Research Institute, Hubei Academy of Agricultural Sciences, Wuhan University of Light Industry, Hunan University of Chinese Medicine and other scientific research institutes and universities, and seminars have been held regularly. These external R&D institutions will become solid support for the company’s technology R&D and product development. The company invested in the construction of six professional R&D laboratories, including meat, seafood, vegetarian food, candied fruit, beverage, packaging, sensory evaluation and pilot plant, established its own product testing center, passed the certification of National Laboratory (CNAS), and cooperated with a number of third-party testing institutions to continuously strengthen product quality and safety control.

  (C) The company has a highly integrated omni-channel marketing network.

  The company has a highly integrated omni-channel sales network. The company has about 3,300 stores in 23 provinces/autonomous regions/municipalities directly under the Central Government, which has achieved multi-level coverage from the core business circle to the community stores. The store business system is mature and developed steadily. Its business activities are not limited to in-store operations, but actively radiate the surrounding areas to single-customer departure operations, and expand and operate the store circle traffic in multiple dimensions; In terms of online channels, the company has platform e-commerce channels such as Tmall flagship store, Tmall supermarket, JD.COM flagship store and JD.COM self-operated, and social e-commerce channels such as Tik Tok and Aauto Quicker. At the same time, it arranges group buying channels for users to purchase in large quantities or customize their needs. Effectively meet the diversified snack food needs of different consumer groups in different scenarios.

  (4) The company has industry-leading supply chain resources and an efficient collaborative supply chain system.

  The company has industry-leading supply chain resources, forming an agile supply chain from raw materials to manufacturing to consumers. On the raw material side, with an extremely rigorous attitude, the company has continuously incorporated the characteristic raw materials from various regions into the supply system, selected the characteristic raw materials from dozens of producing areas around the world, and provided consumers with rich, fresh and healthy unique snack products. In terms of supplier resources, the company adheres to the concept of "win-win cooperation" and forms a good cooperative relationship with various categories of head suppliers. Through strict supplier access screening and supplier performance control, it constantly promotes product concept iteration, upgrades production facilities and process standards, and forms a high-quality and fast-response cooperation mechanism. The shortest time from product concept proposal to production delivery can reach 26 days.

  The company’s inventory model is omni-channel inventory sharing, and the system automatically balances the inventory after identifying the relationship between inventory and demand among channels, effectively supporting the timely response of omni-channel demand. At the same time, the company continued to iteratively deepen the S&OP system, and managed the whole chain information from the annual, quarterly, monthly and Thursday levels, and established a supply collaborative management system with annual budget planning, quarterly capacity pulling, monthly plan adjustment and weekly supply and demand response. Based on new formats such as live broadcast, the company cooperates with suppliers to create a factory direct hair model. After two rounds of SRM system upgrades, the company further improved the whole life cycle management of suppliers, and realized the online data management of suppliers from demand confirmation, source matching, introduction of certification to dynamic performance and capability evaluation, performance and special improvement, replacement and withdrawal management and cost.

  (E) The company has a solid first-Mover advantage in digital construction.

  Adhering to the value-oriented digital investment, the company has successfully achieved efficient integration between core business systems. The foreground system has flexible coverage, the middle system has high integration efficiency, and the background system has stable support. At present, the company order system supports more than 3 million online single-day transactions and 1 million offline single-day transactions; The logistics system realizes the rapid delivery of more than 800,000 parcels per day, while the membership system operates the functions of points and stored value of tens of millions of members. This comprehensive digital support provides a solid backing for omni-channel operation. The back-office system integrates resources accurately, allocates resources efficiently, realizes the foresight analysis, real-time monitoring and careful inspection of the whole operation process, and constructs a scientific decision-making control mechanism based on data. With the support of intelligent digital logistics center, the company’s omni-channel supply realizes inventory sharing and integrated delivery sorting, providing reliable guarantee for strategic objectives. At the same time, the company is firmly committed to integrating AI technology into digital construction, and plays a huge role in business decision-making, data analysis, customer service and other fields.

  In the future, the company will further integrate the application scenarios of AI. Further provide smarter member management and personalized services to create more valuable interactions for tens of millions of members; Further realize a more intelligent order processing and recommendation mechanism to provide users with a more personalized experience; Further optimize the distribution route and improve transportation efficiency, and improve the response speed and accuracy of the logistics system; Finally, we will consolidate the company’s digital first-Mover advantage, build a more intelligent and efficient digital ecosystem, and consolidate the company’s leading position in the industry.

  

  V. Main operations during the reporting period

  

  VI. The Company’s Discussion and Analysis on the Company’s Future Development

  (A) the industry pattern and trends

  From the demand side, the trend of consumption demand upgrading and consumption classification is becoming more and more obvious, and consumers’ consumption demand for snack food has changed from "full" and "safe" to "nutritious and healthy", "fun" and "emotional value". From the traffic end, the trend of traffic decentralization is obvious, new channels such as live e-commerce are booming, and an omni-channel digital retail ecology centered on consumers is initially formed.

  (II) Company development strategy

  Consolidate the brand positioning of high-quality snacks in good shops. Continue to strengthen investment in product research and development and build technical barriers to product research and development. Adhere to the mission of product quality first, strengthen product innovation, deepen market segmentation, provide differentiated product solutions for segmented people, and meet the needs of users for nutritious and healthy food. Take the operation and development of stores as the core to carry out omni-channel development, deeply explore the omni-channel development model supported by digital technology, face consumers and competition, and continuously improve the efficiency of the whole link. Insist on continuous investment in products, supply chain, organization and management system, and consolidate the competitiveness of good shops in all directions.

  (3) Business plan

  Based on the company’s strategic development vision, in 2024, the company will uphold the core concept of innovation and development, enhance brand value, further consolidate the company’s market position in the snack industry, and improve operational efficiency. The key business plans are as follows:

  1. Improve the management efficiency and quality of store business. The company will continue its in-depth operation in brand building, product diversification and service quality to enhance customers’ willingness to go to the store and consumer satisfaction. Facing the rapid changes in the market environment, the company will constantly introduce new ideas, new elements and new values based on the characteristics and needs of different customer groups, and update and optimize the store model.

  2. Strengthen the construction of product innovation system. The company will focus on cultivating product innovation ability, research and develop products with differentiated concepts based on the market development trend and the changing trend of user demand, and establish an integrated product management model with product innovation as the core, so as to realize the continuous output and iteration of differentiated products, optimize product structure and improve business profitability.

  3. Actively transfer product value. All along, the company’s products have won a good brand reputation because of their quality and taste. While continuously improving the product innovation capability, the company will also pay more attention to the value transmission of products to ensure that distinctive differentiated products can be fully displayed and recognized.

  (4) Possible risks

  1. Seasonal risk of sales

  The snack food industry has obvious seasonal characteristics. On the one hand, due to climatic reasons, consumers generally have higher consumption demand for snack food in the first quarter or the fourth quarter; On the other hand, traditional holidays such as New Year’s Day, Lantern Festival, Spring Festival and Mid-Autumn Festival are mainly concentrated in the first quarter or the fourth quarter, so the first and fourth quarters are usually the peak seasons for the snack food industry. In addition, in recent years, influenced by the sales model of e-commerce, the sales scale of snack food will also increase greatly during the discount promotion periods such as "618", "Double Eleven", "Double Twelve" and "New Year Festival" every year, resulting in certain fluctuations in the company’s performance during the year. Therefore, if the company can’t accurately grasp the market rhythm and arrange the procurement and distribution, inventory and stocking in advance, the company will face the operational risk of losing market share due to insufficient stocking or overstocking of some products.

  2. Risk of raw material price fluctuation

  The main raw materials of the company’s snack food include nuts, fruits, meat, aquatic products, grains and other agricultural and sideline products. In recent years, China’s snack food industry has generally maintained a good development momentum. However, because agricultural and sideline products are easily affected by natural conditions, market supply and demand and other factors, their prices fluctuate to some extent. Therefore, there is a risk that the company’s procurement cost will change with the market price fluctuation of agricultural and sideline products. Although the company has stabilized and improved its profitability by constantly improving the supplier introduction system, establishing a linkage mechanism between purchase price and product selling price, and conducting large-scale procurement, if the price of raw materials fluctuates greatly in the future and the company cannot eliminate the adverse effects caused by the fluctuation of raw material prices in time, it will have an adverse impact on the company’s profitability and financial situation.

  3, industry competition risk

  In recent years, with the continuous improvement of residents’ living standards, China’s snack food industry has continued to develop and the number of market participants has been increasing. At the same time, some regional snack food enterprises have gradually formed, and these enterprises have gradually developed and expanded with their advantages in brand, capital and regionality, and the competition in the snack food industry has become increasingly fierce. After years of development, the company has formed strong competitiveness in product research and development, omni-channel operation, supply chain integration, digital transformation, etc., and continues to consolidate its differentiated competitive advantage in terms of brand culture, product quality, omni-channel operation, big data application, etc. However, with the increase of new enterprises and brands entering the snack food industry, if the company cannot continue to maintain its leading position and differentiated competitive advantage in the industry, it may lead to a decline in product sales or lower price, thus affecting the company’s financial situation and operating performance.

  4. Food safety and quality risks

  The company is mainly engaged in the research and development, procurement, sales, logistics distribution and operation of snack food. In recent years, with the government and consumers paying more and more attention to food safety, food quality and safety has become the top priority for the survival and development of snack food enterprises.

  The company continuously increased investment in product research and development, procurement, production, transportation, warehousing and sales, from system construction, hardware facilities to staffing, and constantly improved the whole process quality control process according to business changes, forming a perfect product quality and safety control system. The company has established multiple mechanisms of supplier introduction management, supplier production process control, product acceptance quality management and food safety management in storage, transportation and sales. In the introduction process, each new supplier has been strictly screened through the processes of hardware condition investigation, compliance review, sample testing, product evaluation and testing, and on-site audit; In the process of cooperation, the quality performance evaluation and risk grading dynamic management are carried out for suppliers, and annual inspection and flight audit are carried out accordingly to eliminate unqualified suppliers. In order to improve the quality management level of suppliers, the company formulated the supplier quality management manual, unified the quality and safety control requirements for suppliers, conducted training and supervised the implementation. In order to ensure the stability and high standards of product quality, the company has formulated strict product quality standards; For zero food with agricultural products as raw materials, we should adhere to strict quality control standards for raw materials, inspect the origin of raw materials with upstream suppliers, select high-quality raw materials, and always adhere to the formulation of food safety indicators stricter than national standards. The company has established its own testing center, passed CNAS certification, and continuously verified its ability, cooperated with third-party testing institutions, empowered suppliers, and established a "good product testing center as the leading factor, third-party testing institutions as the auxiliary, and laboratories of various manufacturers as the basis".The detection system. Strict inspection on arrival and monitoring of key quality and safety indicators during shelf life are implemented, and the five-link product acceptance process from arrival sampling to sample retention secondary inspection is implemented, covering all links from product warehousing to marketing and sales. At the same time, digital means are adopted in product acceptance, storage, transportation and sales environment, production and sales cycle control, disposal of unqualified products, and customer complaint reverse traceability, so as to deepen quality control with all factors, whole process and high standards.

  Nevertheless, the quality of the company’s products is inevitably limited by the supply of raw materials for agricultural and sideline products, the production capacity of suppliers, the storage conditions during transportation and the climate and environment, and the risk of product quality problems caused by some unforeseen factors cannot be completely avoided. If the products sold by the company have food safety risks or even food safety accidents, it will adversely affect the company’s brand image and business performance.

  5. Risk of brand counterfeiting

  Brand is an important influencing factor for consumers to buy snack food. After years of efforts, the company has won honorary titles including "China Well-known Trademark" issued by the State Administration for Industry and Commerce, "Hubei Famous Trademark Enterprise" issued by the Hubei Provincial Administration for Industry and Commerce, and "E-commerce Demonstration Enterprise" issued by the Ministry of Commerce. The brand of "Liangpin Shop" has a high popularity and reputation in the domestic snack food market. However, with the expansion and development of snack food market, copying and forging products of well-known brands has become a means for some unscrupulous manufacturers to participate in market competition. The company has actively taken various measures to protect independent intellectual property rights, but there are also cases where all infringement information is not obtained in time. If the company’s products are copied in large quantities in the future, it may affect the company’s brand image and consumers’ willingness to consume the company’s products, which will adversely affect the company’s normal production and operation.

Changan Auchan A600 sparrow is small and complete, and its configuration and power are the highlights.

Nowadays, consumers pay more and more attention to space when buying a car, which is worth mentioning in terms of space performance. Come and see it quickly.

Let’s take a look at the appearance of Changan Auchan A600. The design of the front face of Changan Auchan A600 is quite atmospheric and unforgettable. Combined with the headlights with flamboyant personality, it has been upgraded to a certain level. The car is equipped with front fog lights, delayed closing and so on. Come to the side of the car, the car body size is 4475MM*1725MM*1685MM, the car uses soft lines, giving people a very full feeling, with large-sized thick-walled tires, giving people a very round and lovely feeling. In the design of the rear end, the rear end looks very simple, the taillight style is softer, and with the unique exhaust pipe, the overall look is very simple and generous.

In terms of interior, the interior of Changan Auchan A600 enhances the visual sense of youth, and the overall design atmosphere is still in place. The steering wheel design of the car is very stable, made of plastic material, giving people a good grip experience. Let’s take a look at the central control. The center console is made of plastic, which makes the interior design quite layered and looks very fashionable and simple. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a simple dashboard and the shape takes the sports route. The car uses fabric seats, which are wide and thick, and are basically enough for daily use.

Changan Auchan A600 is matched with a manual (MT) gearbox, with a maximum power of 79KW and a maximum torque of 145N.m, and its power performance is good.

Changan Auchan A600 trunk has a high space availability and excellent loading capacity, and the rear seats support the proportion down, so the space can be further expanded. At the same time, the car is equipped with anti-lock braking system (ABS), braking force distribution (EBD), front fog lamp main driver airbag and other safety configurations.

The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper. Xiao Bian suggests that your heart is not as good as action, so go to the 4S shop to talk about the discount.

At the Guangzhou Auto Show just past, Tengshi Automobile’s "D-class technology luxury flagship car" …

At the Guangzhou Auto Show just past, Tengshi Automobile's "D-class technology luxury flagship car" …

At the Guangzhou Auto Show just past, Tengshi Z9, a "D-class technology luxury flagship sedan" owned by Tengshi Automobile, was officially launched. It launched five models, namely the easy three-way plug-in version and the easy three-way pure electric version. The official price is the same as that of Z9GT, ranging from 334,800 yuan to 414,800 yuan. Today, let’s take you offline and have a look. What’s the "Full Scene Rigid 56E" model like? # Tengshi Z9, the strong rival of traditional luxury car, is coming # # Technology reshapes Tengshi Z9 of luxury car #

A rumor made Changan Automobile lose 9 billion yuan.

Author | Wu Ruixin

With the rumor of "the most expensive electric car in China before", Changan Automobile lost 9 billion yuan in one day.

On February 28th, Netcom Changan Automobile negotiated to purchase 51% shares of Gaohe Automobile and will take over Gaohe Automobile. Subsequently, Chairman Zhu Changrong of Changan Automobile responded to CBN by saying:Talking about it, it’s far from "proper", get to know it..

The word "far" makes people feel that the possibility of acquisition is not great. At the same time, the market is also skeptical about this transaction. As soon as the news came out, Changan Automobile’s share price plummeted by 6%.The market value evaporated by 9.2 billion in one day.. On the 29th, when the auto sector rose sharply, and the stocks such as Celeste all went up, Changan Automobile only rose by 3.54%.

Even weirder,Changan Automobile suddenly denied the acquisition of Gaohe today, calling it a false report..

What are the concerns of Changan Automobile?

one

Its three new energy brands have poor performance.

First of all, we must be clear about one thing: Changan Automobile has the strength to acquire Gaohe.

But why is the market not optimistic about Changan Automobile’s acquisition of Gaohe Automobile?

Let’s look at a set of data. Gaohe Automobile is currently on sale, with three models: HiPhiX, HiPhiY and HiPhiZ3, but Gaohe sold 8681 vehicles in 2023. In the new energy vehicle market where the environment is more involved at present, This sales volume is completely uncompetitive. .

Let’s look at Changan Automobile, a high-quality player in domestic cars, which has performed well in the past two years. In the third quarter of 2021 ~2023, Changan Automobile’s revenue was 105.1 billion, 121.3 billion and 108.2 billion respectively, and its net profit returned to its mother was 3.552 billion, 7.798 billion and 9.882 billion respectively.

In 2023, the annual sales volume of Changan Automobile exceeded 2.55 million, an increase from 2.346 million in 2022. However, among them, the sales volume of independent brand new energy is only over 470,000 vehicles, accounting for only 18.43% of the total sales volume.

You know, in the first 11 months of 2023, the penetration rate of new energy vehicles in China was 36%. Obviously, Changan Automobile is still in a backward state in the field of new energy.

At present, Changan Automobile’s independent new energy brands are only Changan Qiyuan, Deep Blue Automobile and Aouita, which are positioned in the mid-to-high-end market of less than 100,000 yuan, more than 200,000 yuan and more than 300,000 yuan respectively. However, the performance of these three major brands in 2023 is only mediocre.

Among them, Changan Qiyuan, which was officially released in August 2023, had a cumulative sales volume of only 40,000 vehicles by the end of January 2024; The sales of dark blue cars for young people were also flat last year. According to the official data released by Deep Blue, 136,912 vehicles were delivered in 2023, only 68.45% of the annual sales target was completed.

It is worth noting that the original sales target of Deep Blue Automobile in 2023 is 400,000 vehicles, which is 100,000 vehicles higher than the sales target of LI. But in a few months, Deng Chenghao, CEO of Deep Blue Auto, changed his mind at the Shanghai Auto Show and lowered his target to 200,000 vehicles.

In terms of quality, deep blue cars also have frequent problems. In mid-2023, China Automobile Quality Network issued several warnings in succession, saying that the platform received complaints from the owner of Deep Blue SL03 that there were abnormal noise and brake failure in the vehicle braking system, which was sudden, dangerous and uncontrollable, and the consequences were serious. Its safety risk level was high, and consumers were advised to buy it carefully before the related problems were solved. In the list of "China Automobile Brand Quality Ranking in the First Half of 2023" published by China Automobile Quality Network, Deep Blue Automobile ranks first from the bottom.

Aouita, which faces the high-end market, is even worse. In 2023, the sales volume was only 27,589 vehicles, which was only 27.59% of the previous annual sales target of 100,000 vehicles, which was bleak.

In general, Changan Automobile has performed well in the past two years, but Mainly relying on fuel vehicles, the performance of new energy vehicles is flat. . Zhu Huarong, the chairman of the board of directors, once admitted frankly: Changan New Energy is losing money in the whole industrial chain, and the loss is very serious.

Now let’s look at the acquisition of Gaohe. If the price is not high, Changan Automobile can take this opportunity to harvest the technical precipitation of Gaohe Automobile for many years and a high-end brand of new energy.

But judging from the large liabilities and income, A careless acquisition of Gaohe may bring down Changan Automobile, which had developed steadily. .

It is no wonder that the director of Changan Automobile will deny the acquisition of Gaohe Automobile on the interactive platform today.

2

Battle 2024

BYD gave Changan a "duel" at the beginning of the year.

There is a high probability that the acquisition of Gaohe will be ruined. What is certain, however, is that Changan Automobile decided to do a big job in the field of new energy this year.

As mentioned earlier, the sales of three new energy brands under Changan Automobile were bleak last year. In December last year, the senior management of two new energy brands under Changan Automobile suddenly ushered in a big reshuffle.

First of all, at the beginning of December last year, the chairman of Changan’s "son" Aouita was replaced. Zhu Huarong, the chairman of Changan Automobile, also served as the chairman of Aouita, and Tan Benhong, the former chairman of Aouita, was transferred to be the deputy secretary of the Party Committee of Changan Automobile. Subsequently, at the end of December, Chen Zhuo, Vice President of Aouita, was promoted to President, who was fully responsible for the operation and management of Aouita.

In addition, Wang Xiaofei, vice president of Changan Automobile and chairman of Deep Blue Automobile, also joined the Aouita system to assist Zhu Huarong in Aouita operation, major project promotion and key business operation. Wang Jun, president of Changan Automobile, is the new chairman of Deep Blue Automobile.

First, the second-in-command personally took charge of Aouita and Deep Blue Auto, and released a strong signal to the outside world: this year, Changan Automobile will enlarge its recruitment in the new energy field.

One of the evidences is the annual sales target of Changan Automobile this year.

At the 2024 Changan Automobile Global Partner Conference in January this year, Changan Automobile announced this year’s goal:

The total number of scalar vehicles is 2.8 million!

Catch up with BYD, which ranked first in new energy sales last year-3.02 million vehicles.

Among them, new energy:

Changan Qiyuan has 250,000 vehicles, Deep Blue has 280,000 vehicles and Aouita has 90,000 vehicles.

Compared with the sales volume in 2023, Changan Qiyuan will increase by 525%, Deep Blue will increase by 104% and Aouita will increase by 233%. Is not a simple goal.

And deep blue car internal set goals for yourself, even higher: 450,000 vehicles!

It is more than three times the sales in 2023.

△ Deng Chenghao, CEO of Deep Blue Auto, published the 2023 New Year’s essay in Weibo, setting an annual sales target of 450,000 vehicles.

However, this year’s rims are not easy to mix, even bigger than in 2023!

At the beginning of the year, BYD shouted " Oil is lower than electricity. "Slogan, the price of the tram down to 70000 yuan. Among them, Chang ‘an Qiyuan followed closely, reducing the price of Qiyuan A05 by 11,000 yuan. The words "Sword refers to the dynasty" on the poster suspected that BYD Qin PLUS was regarded as an opponent.

But BYD’s big move is not only that.

On February 28th, BYD zoomed in and officially launched the glory version of Song PLUS. Compared with the previous champion version, the new car was further upgraded in terms of configuration, and the price was fully lowered, starting from 129,800 yuan. At the same time, the glory version of seal DM-i was also launched, and the price was as low as 149,800 yuan.

It has attracted countless netizens to call "BYD is crazy" and "too curly"! # BYD Song # also boarded the hot search in Weibo.

Just started the year, BYD gave its friends two "threats". . It can be seen that in the face of such a crazy attack on BYD, it is more difficult for Changan Automobile to achieve its annual sales target.

How to choose the top ten central air conditioners? I found a treasure air conditioner to improve the quality of home life.

Which brand is the top ten in central air conditioning? This problem has been bothering me these days. My family is going to start the renovation in March next year, and the scheduled renovation start date is getting closer and closer, and all the preparations are in progress. For me, it is not easy to choose a suitable air conditioner. Fortunately, as a surfer, I am good at collecting all kinds of information. After several days of parameter comparison and netizen evaluation, I have selected the central air conditioner to be installed in our new home-Carrier Yituo Multi-purpose Central Air Conditioner. I have gone to the offline store for final inspection and confirmation, and placed an order. Then, why can Carrier stand out from the crowd with many central air conditioners? Today, I will share with you my shopping path.

Among the top ten central air conditioners, Carrier, a treasure central air conditioner compressor, has stronger performance.

Compressor is the core component of air conditioner, and its performance determines the overall operation effect of air conditioner. My old house used to be a constant-frequency air conditioner. Every time it reached room temperature, the compressor would stop running, and it would not start again until the temperature completely deviated from the preset temperature, so the sense of comfort would be greatly reduced. Carrier, the central air conditioner, uses a DC variable frequency dual-rotor compressor, which has stable operation and strong output. The air conditioner can reach the ideal temperature quickly after being turned on for ten minutes, and then it will enter a low-speed operation state to keep the indoor temperature constant. In this way, the room temperature will not be hot and cold, and the comfort will be better. Therefore, in order to get a better experience, I decided to use central air conditioning in Carrier One Tow.

Among the top ten central air conditioners, Carrier, a treasure, has better silence.

As a "shallow" person, it is often difficult to fall asleep or be awakened because of noise problems. In order to have a more comfortable sleep, I also have requirements for the mute performance of air conditioners. Looking at the internet, many netizens said that many central air conditioners used by Carrier Yituo were quiet, and I also went to the offline store to find out. Many central air conditioners used by Carrier Yituo chose aerofoil blade wind turbines, and the unique damping measures of the fans made the noise as low as 23 decibels, and it was almost impossible to hear the noise in the dead of night. In winter and summer nights, I don’t have to worry about turning on the air conditioner and the noise will affect my sleep, so that we can have a good night’s sleep.

Among the top ten central air conditioners, Carrier’s treasure central air conditioner is more energy-saving and environmentally friendly.

In the past, in winter and summer, there was bound to be an unacceptable figure in the electricity bill. The high electricity bill made me think twice every time I turned on the air conditioner. Therefore, when choosing a new air conditioner, I also pay great attention to the energy saving of air conditioners. The carrier one-to-many central air conditioner I selected now has an APF value of 5.47, which is a new level of energy efficiency and has outstanding performance in energy saving and electricity saving. Moreover, the staff of the offline store said that due to the outstanding performance of the compressor, this air conditioner can realize stepless adjustment with the change of load, and even if only one room of air conditioner is opened, it can still save energy and electricity.

In short, among the top ten central air conditioners, the carrier central air conditioner chosen by my family has outstanding performance in all aspects, which is not only efficient and stable, but also quiet and comfortable, meeting my all-round needs for home life, so I also firmly chose it. If you are going to decorate in the spring of the new year and choose to install central air conditioning, it is time to buy air conditioning. You can go to the offline store to see the same model in my home. I think the overall performance is very good.

From battlefield warrior to water guard, always maintain a charged posture

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 Dong Ao (right) and Wang Fan (left) (CCTV reporter Sun Xiaoyuan, photo)

CCTV News:Mengxia grass long, flowers full slope. 180 square kilometers, storage capacity 4 billion cubic meters of Miyun Reservoir rippling blue, blue as the sea.

The Miyun Reservoir, located 13 kilometers north of the city in Miyun District, is the only source of drinking water in Beijing, the capital. Two of the three glasses of water that citizens drink come from here. It is also another "battlefield" for the joint law enforcement team composed of 20 retired soldiers, including Dong Ao and Wang Fan, whose average age is less than 23.

At the end of 2016, the Miyun District Party Committee and District Government increased the strength of the Reservoir Joint Law Enforcement Team and decided to recruit front-line auxiliary law enforcement personnel for retired soldiers in the district. More than 2,000 young people of the right age who have retired in recent years meet the conditions. After layers of selection, a 20-person joint law enforcement auxiliary team was born. Since then, protecting the safety of citizens’ drinking water and dealing with illegal incidents such as sewage discharge and illegal fishing have become their first duty.

Yangyang Bibo, they are clearer

Dong Ao, a water guard, had not been working since he retired from the Rocket Army in 2015. When he saw that Miyun Reservoir was recruiting water guards, he signed up. After passing the exam, he came to the reservoir, "Seeing that the water in the reservoir is clearer now, I feel that my efforts are worth it."

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Retired soldiers water law enforcement (CCTV reporter, Sun Xiaoyuan, photo)

How to compete with cunning lawbreakers is a lesson that Dong Ao and the others must learn. "These people are smart, they don’t come during the day, and when it’s midnight, the electric fish and fishermen turn in from the upstream tributaries."

Not long ago, after receiving a call from "someone electric fish" late one night, the patrolling team members quickly rushed to the reporting location and squatted in the grass. Until the sky turned white, they didn’t wait for half a figure. "It’s normal, you can’t let them follow the rules, you have to compete for who has patience." Finally, after several days of continuous squatting, they caught two illegal boats sneaking into the reservoir on the spot.

Not long after he became a water guard, when he was on duty one day, Dong Ao found that there was a light on the water, and an experienced senior told him that someone might be electric fishing. With the momentum of the newborn calf not afraid of the tiger, he chased all the way. When the fishermen saw an assault boat coming from the water, they quickly threw everything on the boat, fled the boat, and fled to the shore. Unexpectedly, Dong Ao drove the assault boat directly to the shore and caught the fishermen.

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On April 29, 2018, the water storage capacity of the reservoir exceeded 2.10 billion cubic meters, setting a new high this century. (Image source: Visual China)

On April 29, 2018, the water storage capacity of the reservoir exceeded 2.10 billion cubic meters, setting a new high in this century. At present, the water quality remains above the national surface water class II standard all year round, and the water in the center of the reservoir area can be directly drinkable.

Charge, military veterans will not fade

With the rumbling sound of the horse, the law enforcement boat quickly pulled a long line through the wide water. As the southern water entered the storage, the water surface continued to expand, and now it takes at least four hours to patrol the reservoir on a speedboat. "Once illegal acts are found, seven or eight hours is also common." Because the inspection delayed meals, they often ate instant noodles to satisfy their hunger. All year round, the members of the aquatic team have to watch the front line of the reservoir all day.

In the hottest summer, the water surface was open and unblocked, and many team members’ faces were sunburned. In winter, the water surface froze, and fishing boats could not get in, but there were more people fishing. The water guards could only patrol against the cold wind that hurt their faces, and they had to be on guard against falling into ice holes at all times.

Every time the reservoir is open for fishing, there are a total of 300 legally caught fishing boats in the region. For each fishing boat encountered, it is necessary to check whether the fishing license is consistent with the personnel on board, whether the mesh of the fishing net is larger than 14.5 cm, and whether the fishing boat is attached to the engine. Hundreds of boats have to be checked every day.

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北京持续高温预警,护水员衣服汗水打湿。(央视网记者 孙晓媛 摄)

“自从有了他们,咱水库边上偷偷来钓鱼的几乎看不到了。”一位一辈子住在密云水库边的老人感叹。密云水库联合执法大队张书记介绍,因为这支新生力量的加入,今年已经对违法捕鱼事件立案90多起。 

“有一次我们巡逻时发现岸边有人在电鱼,赶紧驾驶快艇过去处理。电鱼的人看到执法队赶来害怕被查处,扔下设备就跳入水中想要逃跑。这几个退役士兵二话没说,一个个跳下水游泳去追,没多远就把违法人员抓住了。”上岸后违法人员不停念叨:“设备你们没收不就得了,这阵势咋还把我当犯人一样追,这也不值当啊,年轻人咋这叫一个认真。”张书记自豪地说,这些孩子可都是当过兵的!违法人员一听就张大了嘴,再无话可说。

执法队员王帆的老家就在水库边,他的姥姥也是密云水库移民,一家人都对水库有很深的感情。王帆经常听姥姥说,几十年以前,水库周边生活着很多村民,成为孩子们嬉戏的天堂,那会儿村民们都注意保护水库。

后来大家生活好了,也来了好多游客突然涌向水库,开小餐馆、野炊、露营,垃圾扔得到处都是,当地的居民看在眼里痛在心上。听说王帆来执法队工作,姥姥高兴地赶紧让外孙拍照片发给她看。

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董傲(左)和王帆(右),戎装褪去,永葆军人本色。(央视网记者 孙晓媛 摄)

“以前是保卫国家,现在是保护水库。”离开军营,脱掉戎装,但褪不掉雷厉风行的军人本色和永不服输的冲锋姿态。

在执法队,有队员把手机上的起床闹钟设为部队的起床号。每天清晨,那熟悉的号声准时响起,穿过库区辽阔的水面,穿过他们梦中的营帐,激荡起层层涟漪。

Evolution history of Volkswagen magotan! Which Magotan do you think is the most classic?

Today, talk about the evolutionary history from 2007 to 2023! See which one is the best in your mind!

This is what the original Magotan looks like! That is, Magotan B6 lasted from 2007 to 2011! It’s basically rare now! Few people could afford this car in those days!

This one is from 2011 to 2016! ! This one looks much better! The design of the front face and slender lines! Still pretty good!

This is the travel version of Magotan! It’s rare on the market now! I hardly see it! There is a good feeling haha!

This is Magotan B8! The best-selling model! Let Magotan be at the top of sales all the year round! The hub of the petal! And the people behind with letters! Classic Volkswagen front face! Some small leaders like to buy this car best! It’s the same now! Seeing Magotan gives people the feeling of being a small boss!

This is the Magotan after the mid-term change! This model has a particularly conspicuous place! It’s this wheel hub that everyone else has commented on is the best! Especially running! Like a blade!

This is a new energy magotan launched in 2019! Personally, I suggest starting with this one carefully! Because in general, most magotans will choose fuel! And the price of about 20w can also be bought!

This is the 2023 Magotan! 2 million commemorative plates! On the whole, it’s still a new look! The most controversial thing about this model is the wheel hub! Some people think it is particularly ugly! Some people think it’s super beautiful! And Magotan will release B9 soon! I heard that the quartz watch in the central control was cancelled! I don’t know if you will still like Volkswagen Magotan!