Shanghai: the construction site will run faster without stopping during the New Year holiday.


Chen Feng: The difficult stage of the Gaza war has just begun.





Domestic War Movies 2.0 Era: Deconstructing the Artistic Value from the Perspective of New Creation
The three films, The Great Cause of Building the Army, The Battle of the Dragon and Wolf Warriors 2, have their own unique perspectives.
Special feature of 1905 film network Military has always been one of the fundamental forces of a country, while war often bears important historical significance. 2017 coincides with the 90th anniversary of the founding of the People’s Liberation Army of China, and a number of domestic films with military and war themes are released in cinemas one after another at the special time near August 1st. The stories told in these films span over a hundred years and have completely different styles, but they all have their own unique perspectives in the choice of artistic creation.
Whether it’s a little-known "new story" that has been put on the screen for the first time, a "new face" that restores youthful and passionate days of our lives, or a "new technology" that supports the grand scene and makes the film more visually impactful, all kinds of breakthroughs have helped domestic war movies stand on a brand-new height in this burning summer file and ushered in their own 2.0 era.
Zhu Yawen, a young actor in "Building the Army", plays Zhou Enlai.
New faces restore the history of youth and blood, rationally adapt and enhance the charm of genre films
As the final work of the trilogy of the founding of the People’s Republic of China, The Great Cause of Building the Army has chosen a completely different route in creation: giving up the more "safe" mature cast and boldly using young actors. These new faces have their own "flow" and "topicality", but they are also burdened with more controversy and doubt.
Liu Weiqiang insisted that "youth cannot perform"
But director Liu Weiqiang has always insisted on the idea that "youth can’t perform". After all, in the successful year of Nanchang Uprising, Mao Zedong was 34 years old, Zhou Enlai was 29 years old, He Long and Ye Ting were both 31 years old, the oldest Zhu De was only 41 years old, and the youngest Su Yu and Lin Biao were only 20 years old. When we see these young faces on the big screen, we can more intuitively appreciate the courage shown by our ancestors when they faced the major choices of revolution and the future. This kind of unrelenting youth and blood bring people shock, which can’t be given simply by acting.
The strong starring lineup has always been the characteristic of the "trilogy of the founding of the People’s Republic of China". In addition to the influence of actors, "Building the Army" also explores the content of the script, hoping to further enhance its appeal as a genre film through fascinating plots. As a mature commercial film director, Liu Weiqiang, together with producer Huang Jianxin and others, created a new role for the "Nanchang Uprising" within the scope of reasonable adaptation, and used him as a breakthrough point to detonate the tense confrontation atmosphere between the Kuomintang and the Communist Party. Let this already thrilling battle be more artistic and ornamental after being put on the big screen.
The rational adaptation of this artistic level, the costume action blockbuster "Battle of the Dragons" has also been tried. In the movie, Feng Xiangxian, the son of national hero Feng Zicai, is an original figure. Through this side story, The Battle of the Dragons not only depicts the father-son relationship between Feng Zicai and his beloved son, but also shows Feng Xiangxian’s bravery and bravery as a new generation of "elite troops", enriching the characters’ images, and even "achieves" the climax of Feng Zicai’s painful death of Feng Xiangxian in the latter part of the film.
The Battle of the Dragons is famous in Feng Zicai.
Develop ideas, explore new creative breakthrough points and play a role in the complexity of Mexican human nature
The Battle of the Dragons is the only war movie with a costume theme among several movies. The film is adapted from the famous "Great Victory in Zhennan" campaign in China’s modern history: in 1883, the Sino-French War broke out, when the Qing army was losing ground. In 1885, the French army invaded Guangxi from today’s Vietnam, and the Qing government used Feng Zicai, a 67-year-old veteran who had been demobilized, to lead the army against foreign enemies. With extraordinary courage and strategy, coupled with the indomitable resistance of the military and civilians, Feng Zicai finally led the Qing army to defeat the French army and won an "impossible victory" war, which is known as "a great victory in the town". This campaign fundamentally reversed the Sino-French war situation and added a lot of color to China’s modern history of anti-aggression.
Feng Zicai led the extraction army against the invaders.
All of us who know the history know that "the town is a great success", and Feng Zicai, a national hero, is famous abroad. But this important battle of great significance in the history of modern anti-aggression is presented on the big screen for the first time. By opening up a new historical theme and with the help of film art, Battle of the Dragons shows the mainstream thought of China’s current cultural self-confidence. While carrying forward the national spirit and establishing the subjectivity of the national spirit, it also gives a rare rational communication to our complex mentality of fierce collision between backwardness and progress in modern humiliating history.
In the past, domestic war movies always focused on the whole theme, and rarely touched on the description of "people" under individual units. With the development of the times, our creative style is constantly changing. Nowadays, "individual" has begun to occupy an increasingly critical position in domestic war-themed works. In addition to simply portraying characters, creators have also begun to pay more attention to the "human complexity" of characters.
Feng Zicai in Battle of the Dragons is a national hero who bravely fought against the French invaders, but combined with the atmosphere of the historical environment, this veteran is also a full-fledged tragic figure. At an advanced age, he had to fight with his bare hands against the strong French-French tough guy, and at the same time he had to lead the extraction army of the short-staffed Major General to face the invaders who were strong in Ma Zhuang … … These plots can not only reach the audience better, enhance the emotional connection between the audience and the characters, but also make the characters more multifaceted and three-dimensional. Wolf Warriors 2 also spent a lot of ink on the characters. Apart from the steely military will of Lengfeng, we can see that he is helpless and fragile when suffering from illness, persistent and single-minded when facing love, and full of blood when helping his compatriots, all of which make this role more attractive.
Wolf Warriors 2’s hardware and equipment upgrade
New technology supports the production of special effects and large-scale scenes to explain military affairs and war from multiple angles.
With the continuous development of the industry, the demand for the quality of works in the market is increasing day by day, and the production level of war films naturally needs to be upgraded simultaneously. Special effects scenes are an important part of most military and war-themed works. In the past, we all talked about the visual and sound effects of "five hairs", and the backward technology and lack of funds were the root causes of these regrets.
The domineering fire dragon produced by the special effects of Battle of the Dragons ignited the momentum for the decisive battle.
When this theme began to gain more and more recognition in the film market, the production of the work gradually entered a virtuous circle. With more financial and technical help, Jason Wu was able to find an international team to make special effects and design actions for Wolf Warriors 2, and at the same time upgrade the hardware to the level of tanks, helicopters and warships. In the battle of the dragon, the domineering fire dragon produced by special effects ignited the momentum for the decisive battle, and the design was ingenious and had a visual impact. Liu Weiqiang filmed the important war scene of "Battle of Sanheba", which created a record of 200 explosion points in a single shot.
Of course, the shock of war scenes and the amazing production of special effects are important for a military and war film, but they are by no means all the values it pursues. Every work and the creator behind it are exploring the spiritual connotation and the pulse of the times through historical events and stories.
The great cause of building the army leads the audience to relive history
As a tribute film for the 90th anniversary of the founding of the People’s Republic of China, The Great Cause of Building the People’s Republic of China leads the audience to relive this period of history and remember the ancestors who bled and sacrificed for the revolution by presenting such major events as the April 12th counter-revolutionary coup, the Nanchang Uprising, the Battle of Sanheba and the joining forces in Jinggangshan. In the new era, the special forces cold front used the thrilling story of African evacuation to interpret the connotation of the times that "those who commit crimes against China will be punished far away"; The historical background of The Battle of the Dragons is quite special. We have left too many humiliating memories in the history of modern anti-aggression. This tragic and cruel battle against foreign aggression will always remind us that we yearn for peace but always remember history.
Guo Fanli is quite! The exposure special of "Desperate for Danger" reproduces Chongqing’s "Jianghu"
1905 movie network news Produced by Cao Baoping, directed by Jacky Gan, starring Dapeng, Oho Ou and Li Meng, and starring Cao Bingkun, Cao Weiyu, Sha Baoliang, Ulantoya Duo, Shane, Terry and Li Shengye, the film was fully released on August 30th. Recently, the film "Desperate" also exposed the director’s special edition of "Folding Mountain City". In the special edition, not only does Jacky Gan, a director born and raised in Chongqing, tell about the "rivers and lakes of Chongqing" in his eyes, but the audience can also see how various Chongqing elements collide with the director.
In the first weekend after the film "Desperate" was officially released, it still showed great potential in the case of less than 20% of the film. Faced with the relatively tight film arrangement space, people in the industry who love "Desperate" have also called for more film arrangement, and Frant Gwo, the director of the film, also voiced support: "This is an underestimated film, and I hope more people can enter the theater to support it."
In the special edition, the winding roads and buildings with uneven heights in the mountain city provide an excellent place for the characters in the film to trade, hide and escape. At the same time, the "lost" atmosphere created by scenic spots such as light rail and river-crossing cableway, which are full of mountain city characteristics, is more conducive to the presentation of the film’s screen temperament. The looming road and light, just like the hidden desire in the hearts of the characters, also have the emotion and goodwill that have not been extinguished, and the sense of loss in the city has realized the maximum interaction with the characters. As director Jacky Gan explained: "The complexity of Chongqing’s spatial structure will bring a sense of loss. The film also tells the story of some characters who step into an environment and lose themselves, and then find their way again. "
In the special edition, through the use of Chongqing as a characteristic element under the lens, the director’s good potential as a young director is highlighted. Dapeng commented on the director: "The director has a kind of modesty and gentleness when creating, and will actively listen to the opinions of the actors." Li Meng also recalled: "He will let the actors enter his world in his own unique way." On the set, Jacky Gan will repeatedly instruct the young actor Ulantoya Duo’s acting skills, and often exchange experiences with experienced actors. In addition to accepting suggestions with humility and tolerance, the other side of director Jacky Gan is persistent in pursuing detail and perfection, as Cao Bingkun explained: "If the final effect of the film is one to twenty, then he doesn’ t want any two or nineteen, just one and twenty." Multi-faceted director, what remains unchanged is the diligent pursuit of loving his career, which makes producer Cao Baoping see his potential: "Jacky Gan firmly knows his own direction and works hard for it. Under the shortage of domestic commercial film directors, as long as he works hard, I believe his road will be wide."
The film "Desperate" was officially released on August 30th. Not only did the professional film platform rank first in the film released in the same period, but also the box office performance exceeded the forecast of the ticketing platform for two consecutive days. Faced with the shortage of film arrangement, people in the industry who love "Desperate" have also called for more film arrangement to support new films. Frant Gwo, the director of The Wandering Earth, voiced his support: "Throughout the whole article, the director is steady in scene control and scheduling and skilled in techniques. This is an underestimated movie, and I hope more people can support it. " Director Rao Xiaozhi also appealed to more audiences to enter the cinema to support the new director’s new work: "The director has a high ability to control the film, and has his own style among many films set in Chongqing. The excellent performance of the actors also makes the film more distinctive, so the sincere film deserves more encouragement and appreciation. I look forward to more audiences entering the theater. "
Syria, a country ravaged by war for seven years.
Author: Xu Qian Li Xiaoyu Xu Haizhi
There is such a proverb among Arabs.
"If there is a paradise on earth, Damascus will be in it;
If heaven is in the sky, Damascus will be equally famous. "
Heaven on earth, a gift from the gods.
The "eye of the storm" of today’s war
Syria, heart for heaven, a dream of hell.
The flames of war burned everywhere.
This once peaceful ancient civilization
Here, the left hand is flashy and the right hand is bloody and tearful.
Seven years ago,
Large-scale anti-government demonstrations broke out in Syria
A military conflict broke out between Syrian government forces and opposition forces.
Trigger a large-scale civil war
The rise of "Islamic State" forces
Enter Syria, attack the city and pull out the village.
The United States and Russia are involved in the Syrian battlefield
Start the "war on terror"
Turkey, Israel and other forces have stepped in.
The conflict in Syria has escalated, and wars have been fought one after another.
April 13th
Trump announced that he had ordered the US military to unite with Britain and France.
A precise military strike was carried out against Syria.
?
Seven years of protracted war.
Let Syria
The city was devastated and the historic sites were destroyed.
Thousands of lives have been lost and people have been displaced.
The Syrians are faced with broken mountains and rivers.
In Aleppo, the largest city in Syria
4000 years of civilization and prosperity
Gunfire falling from the sky
Destroy into ruins
Hundreds of thousands of people were forced to flee.
Once busy and orderly streets
Now it is riddled with holes and broken.
Once a bustling market with dazzling array of goods.
Now it’s empty, and there’s rubble everywhere.
The campus is deserted and dilapidated.
?Bullet holes are all over the wall.
The children shed tears.
Hunger, fear, helplessness
?
A conflict that lasted for seven years
At least 350 thousand people were killed and 1.5 million disabled
Nearly 11 million people were displaced.
Tens of millions of Syrian refugees take care of the elderly and the young.
Embark on the road of escape with uncertain life and death
The war brought scenes of human tragedy.
over here
Nobody talks about freedom, they just want to live.
"Baby, don’t cry, Dad will protect you."
The refugee father is disembarking from the dinghy.
He tried his best in the big waves.
Guarding terrified children
Little Alan, a 3-year-old Syrian child, failed to reach Europe.
And I can’t sleep on the beach in southern Turkey.
This scene stung the hearts of the public all over the world.
A sad father, holding his sleeping daughter.
Selling ballpoint pens on the street
How simple the dream is
Just to live with my family.
Tens of thousands of Syrian refugees in Qian Qian
How humble the wish is
Live, live
One day, I can return home.
Despite home, it is already broken walls.
Long escape road
Someone was buried in the vast sea.
Someone fell on the long journey.
Others, who have not left, have already left.
……
?
War is ruthless
What is the common people’s concern
Now the situation is rising again.
The suffering of the Syrian people is still long and there is no end in sight.
??? Trump "hands-on" to Syria: the fire reflected the smoke in Damascus.
Us president trump announced a military strike against Syria on the evening of the 13 th local time, and then fire and smoke rose over the Syrian capital Damascus. At 21: 00 EST (9: 00 Beijing time on the 14th), Trump announced that military strikes were progressing simultaneously; A few minutes later, British Prime Minister Theresa May made a similar announcement.
??? Syrian media: The Syrian military air defense system has intercepted 13 flying objects.
Syrian state television reported on the 14th that in the early morning of 14th local time, the United States and other countries launched military operations against Damascus, the capital of Syria. The report said that the Syrian military air defense system is responding to "aggression from the United States, France and Britain" and has intercepted 13 flying objects. At about 4 am local time, Xinhua News Agency reporters heard loud explosions from time to time near the center of Damascus. In the distance, there were red dots flying from the ground to the sky. It was suspected that Syrian air defense forces were intercepting air defense from the direction of Kasong Mountain in the suburbs. At the same time, smoke rose in many places around Damascus.
This week, the wonderful movie channel 6.19-6.25 premiered many new films at home and abroad.
Special feature of 1905 film network This week (June 19-June 25), the movie channel will present a number of new films premiered at home and abroad, whether it is national style or foreign blockbusters. If you miss the cinema schedule, come here and refresh your film list!
Key Tip: The movie "Team America" premiered at 13:11 this Saturday afternoon, and we will see you there!
This is a very realistic children’s film about ethnic minorities. Director Jianghan often sees children playing football in the streets and lanes when he is collecting wind in the northwest. Their smiles and longings written on their faces make people moved. So the director decided to make a film about them, football and dreams, and it was born.
From the perspective of 11-year-old boy Oman, the whole film tells a story of bravely chasing dreams. Striving for the ideal is human instinct, and it is this instinct that makes human beings create miracles.
Wonderful film review:The child’s dream is exciting, and the silhouette of father and son is touching. There is love in your heart and light in your eyes. Bless all your childhood. — — Douban film review Xiaoming
In the film, he played the tender and tough guy — — Stone. He is honest and skillful, but he has no understanding of love. He has been repaired by a strong girl many times and suffered from "torture". After the thirty-six tricks of love were staged in turn, all kinds of routines made the stone hard to parry, and this informal love The Secret Behind gradually surfaced. What should their stories do … …
Wonderful film review:The director did not stick to the single pattern of love movies, but broke through the conventional setting and integrated into the multi-level reflection on social reality. — — 1905 movie network
"Genius Girl", starring "Team America" Chris Evans and the talented girl, has a very delicate performance, and the interaction between the little girl and the team before is also very loving.
My uncle Franco hopes that Mary, a talented girl who has been different since childhood, can live a normal life, while Mary’s mother wants her to go another way, so they have to go to court for custody. This film is led by gifted children and leads us to rethink family and affection.
Wonderful film review:"Team America" Evans abandoned the label of "hero" for the ordinary dream of "genius girl" and turned into a warm-hearted uncle with stubble all over his face, and even tried to fight for a free, innocent, simple and happy childhood life for the little girl at the expense of the court. — — 1905 movie network
She has a heroic spirit, full of strength, rebellious and uncompromising strength. She is a strong woman with ideals, unyielding and tough. She is the surprise captain Carol, who is known as the strongest heroine of the "Reunion". Radiating all over, she has great strength and super-fast speed, and is an indispensable main force in the team. And what is her fascinating growth path? The film will gradually uncover the truth of the past for us.
Wonderful film review:I like Captain Surprise, and I feel that Larson’s version of Captain Surprise is by far the most powerful female super English. This is the "surprise team" in my mind. — — Douban Film Review Jigglypuff Peach
This is a film that is particularly in line with the overall style of the work. Billy, a former policeman and now a private detective, in this broken city full of all kinds of violations, injuries and injustices, the only thing he wants to do is to atone for his past mistakes and seek compensation and comfort. Billy took revenge on the most powerful people in this city with his strong ability and tenacity of never giving up until he reached his goal, forcing them to confront each other head-on and walk into extreme despair.
Wonderful film review:Each of allen hughes’s films puts the characters in the first place, and explores the possible struggles and dynamic relationships when he is in an impossible desperate situation. — — 1905 movie network
How to detonate "ritual consumption"? Tik Tok e-commerce "fashionable life" value proposition is worth learning.
In December, the Double Twelfth and New Year’s Festivals came one after another, and the rich atmosphere of Christmas and New Year’s Day also covered all corners of the city, prompting the arrival of the New Year. Many young people will regard this period as an important node at the end of the year and greet the new year with a full sense of ceremony. They pay attention to interpersonal relationships while pursuing self-satisfaction, and fashionable lifestyle consumption has become the mainstream trend.
This fashion trend can be seen from the comprehensive data of e-commerce in Tik Tok: in December, with the help of warm winter consumption nodes, consumers showed huge consumption space in the field of "fashionable life", and accessories, outdoor sports, home life and other categories all showed explosive consumption demand.
At the end of the year and the beginning of the year, everyone paid special attention to "fashionable life" and looked forward to opening a more exquisite and beautiful new life, which coincides with the core proposition of "fashionable life in Tik Tok" of Tik Tok e-commerce. As a global interest e-commerce, Tik Tok e-commerce focused on the three major scenes of fashion, sports and life throughout December, and joined forces with entertainment stars, fashion bloggers, interest-oriented KOL and other talents. With the platform marketing strategy upgrade and monthly active user traffic of over 100 million, it helped the industry merchants to create explosive products and lead the ceremony consumption, and at the same time, it also went to a carnival feast in Shuang Dan with the users of the whole network.
Upgrade the global integrated marketing method,Precipitate the mental cognition of "Tik Tok in fashionable life"
I don’t know if you have found that the consumption of contemporary young people has become more cost-effective. From the pursuit of famous brands to the pursuit of simplicity and relaxation today, more and more people consider the value of goods with a more rational thinking, and pay attention to the addition of the brand itself to life and self-feeling.
Therefore, Tik Tok e-commerce conforms to the changes of social consumption behavior and puts forward the value proposition of "Tik Tok in fashionable life", which is in line with the consumption view of contemporary young people.
Throughout December, Tik Tok e-commerce upgraded the global integrated marketing method. On the one hand, it gathered tens of millions of talents to create multi-content interactions, continuously accumulated platform traffic potential, and strengthened users’ mental perception of "Tik Tok in fashionable life"; On the other hand, it helps high-quality products in the fields of fashion, sports, life, etc. to create customized marketing gameplay and realize the strong exposure and product-effect transformation of explosive items.
1. Establish young communication for diverse content and release the new trend of national ceremony consumption.
Consumption is not only a kind of behavior, but also represents personal values and spiritual world at a deeper level.
Tik Tok e-commerce aims at young people who pursue fashionable life and high quality, and joins hands with tens of millions of talents such as entertainment stars, fashion bloggers and interest KOL to cut into the communication context of young people with diversified content, and leads the new consumption trend together with industry merchants.
For example, the celebrity life recommendation officer @ Tian Liang Ye Yixi and his wife appeared in Nantong Home Textiles Home, personally traced the texture of life, and recommended that the product burst 70,000+; Fashionable life recommendation officer @ Mr. Dong traced the origin of home textiles to Nantong in the form of shop exploration, and the single product brought 200,000+; Fashion and good things recommendation officer @ Run, Mr. Lin brought fashion booties, and GMV achieved 1 million+growth.
In addition, the interest in KOL@ Old Sparrow fishing has also led the consumption potential of the niche circle, setting a record of GMV 3 million+in a single live broadcast of fishing; Sports and good things recommender @ 中中中中中 set a data that the amount of payment orders increased by 400% from the previous month. …
The fan aggregation effect of entertainment stars and the interest empowerment of KOL in different fields have continuously gathered the cognition and trust of Tik Tok users in different circles on the concept of "Tik Tok in fashionable life". The "fashionable lifestyle" they shared also triggered heated discussions inside and outside the station, which not only allowed consumers to experience fashionable life scenes online, but also satisfied the sense of shopping ceremony and freshness, and more subtly branded consumer symbols in their minds.
2, multi-scene and multi-category traceability live broadcast, fashionable and good things help businesses to break the circle.
A new generation of consumers who advocate individuality and pursue trends are not interested in traditional marketing routines. Therefore, Tik Tok e-commerce broke the live broadcast atmosphere of selling goods and shouting, and tried to bring users a good audio-visual experience and stimulate consumer interest with multi-scene and multi-category traceable live broadcast content.
Based on the concept of "fashionable life", Tik Tok e-commerce focuses on three major scenes of fashion, sports and life to create a special live broadcast of categories, so as to explode the new generation of fashionable and good things. Among them, the official flagship store of the TOP brand HELMER in the glasses category has successfully created data that the sales of single products have exceeded 20 million yuan; Nankang furniture can be traced back to the live broadcast merchant Wolf E-commerce Store, and its single-game sales exceeded 10 million yuan, making it a TOP merchant in the leather bed category; The official flagship store of Newvini, the source factory of Tonglu, created an AC scarf with explosive products, and the cumulative sales of single products reached 200,000; Set research and development, production, logistics as a whole, there are explosive snow boots made by Nannan in the flagship store of women’s shoes in the South, with a total sales of 200,000 orders throughout the network; Myna’s official flagship store, a fashion jewelry category merchant, created a single product Mosang Earrings with sales exceeding 20 million yuan.
"Fashionable and good things" are like an emotional interface, connecting industry merchants and consumers. Through the sharing of source goodies and the transmission of texture lifestyle, the traceability live broadcast not only allows industry merchants and quality products to be presented to consumers in a more creative way, deepens consumers’ recognition of explosive products, but also helps the source goodies to open up all-round communication links inside and outside the station, helping industry merchants to break the circle and transform sales.
3. One-stop full-link field operation to continuously accumulate high-value assets of merchants.
After long-term multi-content innovation, fan management and special live broadcast, the marketing game of Tik Tok e-commerce has been further upgraded. By tapping the global marketing resources of the platform, Tik Tok E-commerce reshaped the one-stop full-link field operation with "platform+talent+source good things", and solved the link transformation problem of users from seeing and buying, from cognition to loyalty cultivation, and became the preferred cooperation platform for many businesses.
For example, as a superior resource in Tik Tok’s content ecology, stars not only share the concept and attitude of "fashionable life" through live broadcast, but also attract fans to participate in enjoying special discounts, experience quality and good things, and enjoy fashionable life; Moreover, in the special traceability live broadcast, industry merchants have also achieved strong exposure, and fashionable and good things have established two-way communication with users. In addition, consumption based on global interests has also opened up public and private paths, and the value proposition of "Tik Tok in fashionable life" continues to influence users’ minds and decisions, helping industry businesses to continuously accumulate high-value assets.
From the perspective of global operation, the order volume of Tik Tok e-commerce platform increased by 53% in December; GMV paid by Tik Tok Mall increased by 111% year-on-year, and the number of users paid by Tik Tok Mall increased by 105% year-on-year. At the same time, with the support of platform exposure resources and preferential measures, the GMV of explosive goods broke out by 337% compared with the daily period.
Reshape the vane of e-commerce operation,Provide brand-new solutions for the growth of industry businesses.
After watching the fancy marketing game of Tik Tok Mall in December, Ye Chuan felt that the strategic thinking of Tik Tok e-commerce behind these ideas is more worth learning:
1. Raise the marketing target: give consideration to consumer demand and emotional appeal.
In promoting consumption, consumers are pragmatic and pay attention to emotion and emotional satisfaction. Tik Tok e-commerce focuses on the marketing goal of "fashionable and high-quality products from life+",which not only really helps industry merchants to bring efficient transformation, but also takes into account the double satisfaction of consumers-this is also the most significant differentiated attraction of Tik Tok e-commerce.
2. Identify the marketing role: not only the e-commerce platform, but also the witness and companion of fashionable life.
Under the tide of consumption at the end of the year and the beginning of the year, Tik Tok is not only an e-commerce platform, but also strives to create a sense of ceremony for users in all directions from social interaction, entertainment to interest circles, tap fashionable and good things, and lead the companions of fashionable lifestyle, so that "Tik Tok in fashionable life" is deeply imprinted in the minds of every user, and it also brings new possibilities for business growth for more small and medium-sized businesses.
I believe that in the next Shuang Dan node, Tik Tok E-commerce will continue to exert its strength, bringing more cooperation possibilities to more businesses in different industries, and also bringing more surprising consumer experiences to users. We will wait and see!
Show the power of love and discover colorful life (stand talk)
What kind of power can love produce? The online documentary My Home is a Museum gives the answer from the collector’s point of view. The work tells 12 touching stories about love. The audience can listen to the concert of Shi Lei, a collector of musical instruments, and capture the wonderful sound of "unheard of"; Open the storage cabinet with Wu erping, a collector of chemical elements, to spy on the magnificent moment of chemical reaction; Follow the meteorite hunter Zhang Bo over the mountains and touch the fragments from the vast space … The film does not introduce the knowledge of the collection too much, but tells the story of collectors exploring, protecting and displaying the collection. From traditional crafts to scientific and technological elements, from ancient costumes to national costumes, although the types of collections vary widely, collectors have a clear common ground-full of passion for what they love and a sense of responsibility for cultural communication and inheritance. It is such humanistic feelings that deeply infected the audience. A love is a perspective of observing the world, which leads us to discover a kaleidoscope of life.
(Zhang Jiaying)
Continue reading »