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Original, Huang Xinyi, Financial Union

Huawei three folding screen mobile phone H-UAWEI Mate XTIULTIMATE DESIGN opened at 12:08 today. The reporter of "Science and Technology Innovation Board Daily" saw in Huawei Mall, JD.com and Tmall flagship stores that its official sale time was 10:08 on September 20. As of press time, Huawei Mall has 535,000 people to make an appointment.

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Original title: "Huawei three folding screen mobile phone, open the reservation! Two hours reservation number broke 500,000"

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In April 2023, the sub-brand of "Hongqi New Energy" was officially established and a new brand identity was adopted. In March 2024, the brand’s first model was officially launched. From the establishment of the brand to the launch of the first mass-produced model, "Hongqi Speed" demonstrated the ability of Chinese manufacturing. At the same time, the new Hongqi EH7 also brought no small surprises to consumers.

The new car is positioned as a medium and large car, and a total of 5 models are launched, priced at 22.98-30 9,800 yuan. Based on the new FMEs "flag" super architecture, it has a new design language and a new technology platform, and has shown a high level in appearance design, cockpit configuration, intelligent driving control and other aspects.

In terms of appearance, the latest family-style design of Hongqi New Energy is adopted. The 7-shaped matrix headlights that can be dynamically lit are matched with the bottom air intake grille with raised corners, which is like a smiling face and brings high recognition. Above the closed grille is a new brand logo, and the Hongqi EH7 is also the first model to adopt the new logo.

On the side of the body, the front length and back short shape make the side look low and sporty. The addition of hidden door handles strengthens the integrity of the body while effectively reducing wind resistance. In terms of size, the length, width and height are 4980/1915/1490 mm respectively, and the wheelbase is 3000 mm.

In the rear part of the car, the through-type taillights have been blackened inside, and after lighting up, it shows the effect of "spreading wings", which is very recognizable. There is a through-type black trim at the bottom, which enhances the sports properties.

The new car is also very good in terms of cockpit configuration. The 15.5-inch center control screen and 6-inch instrument form a curved dual screen, and the left side of the screen is equipped with a touch light switch, which is very practical. In addition, there is an oversized 63-inch AR-HUD head-up display system, which is convenient for the driver to drive. The built-in Qualcomm Snapdragon 8155 chip ensures the fast and good operation of the car.

In terms of intelligent interaction, it is equipped with the heart-to-heart voice interaction 2.0, supports the wake-up-free function, can have continuous conversation voice interaction for 20 seconds, and supports voice and gesture interaction, which is more convenient to operate. It is reported that the follow-up OTA will launch the "Task Master" function, which can switch modes with one click according to the usage scene, which is very practical.

Intelligent driving, equipped with HAP precision automatic driving assistance system, tracking reversing, automatic parking auxiliary features and other intelligent functions are configured.

In addition, it is also equipped with 256-color ambient lights, four different themes of fragrance, and a sound system with 14 speakers, which enhances the comfortable car environment.

In terms of power, two versions of single motor and dual motor are provided. Among them, the single-motor version has a maximum power of 344 horsepower motor and a peak torque of 450 Nm; the version has a maximum power of 619 horsepower and a peak torque of 756 Nm. The acceleration time of 0~ 100km/h is only 3.5s. In terms of battery life, the maximum range under CLTC conditions can reach 820 kilometers. Charging for 5 minutes can make up 215 kilometers. And support 3kw external discharge function.

Editor’s language

In recent years, FAW Hongqi has developed rapidly and its influence is obvious to all. Its H5, H9 and other models have been well received by consumers. Now, joining the new energy vehicle track, it has quickly launched the first model of the "new energy sub-brand" Hongqi EH7. Its unique appearance design, luxurious and atmospheric interior, mainstream technology configuration, excellent power performance, and long cruising range all demonstrate the industry’s leading level.

[Autohome Hefei Discount Promotion Channel] Good news, the much-watched luxury sedan is running a full-scale promotion in Hefei. It is understood that consumers who buy Jaguar XFL can currently enjoy a cash discount of up to 176,900 yuan, and the minimum starting price has been reduced to 257,000 yuan. This offer undoubtedly provides car buyers with a very attractive car purchase opportunity. If you are interested in Jaguar XFL, be sure to click "Chatti Car Price" in the quotation form to seize this rare cost-saving opportunity to realize your luxury car dream.

The Jaguar XFL shows British luxury with its exquisite exterior design. The front face adopts the iconic leopard print air intake grille of the Jaguar family, and the streamlined body lines show an elegant and dynamic temperament. The overall style is atmospheric without losing the modern sense, the body proportions are coordinated, and the details are full of luxury and quality. Whether it is galloping on city streets or highways, the XFL can attract the attention of everyone.

The Jaguar XFL attracts the eye with its elegant body proportions and refined side design. The body size is 5102mm x 1890mm x 1456mm, and the wheelbase reaches 3100mm, giving it a spacious and comfortable interior. The front and rear wheels are 1605mm and 1609mm respectively, ensuring driving stability. The unique 255/35 R20 tire specification and rim design not only enhance the driving performance, but also add a sporty feel to the overall shape. Every detail shows the luxury and power of the XFL.

The interior design of the Jaguar XFL is full of luxury and refinement, blending classic British style with modern technology. The steering wheel is made of high-grade leather, which not only provides a comfortable grip, but also is equipped with electric up and down + front and rear adjustment functions to ensure that the driver has the best operating space. The center console is equipped with an 11.4-inch large-size touch screen, which has a clear display effect, supports automatic speech recognition control system, and can easily and quickly control multimedia, navigation and phone functions.

In terms of seats, the Jaguar XFL has selected exquisite leather materials to provide a luxurious ride experience. The front seats not only support 4-way adjustment, including front and rear, backrest, high and low and waist support, but also heating, ventilation and massage functions to ensure the comfort of long-distance driving. The driver and passenger seats are also equipped with electric seat memory function, which can be automatically adjusted according to personal habits. The second row of seats also has waist adjustment to provide passengers with personalized care. In addition, the car is also equipped with USB, Type-C interface, and mobile phone wireless charging function to meet the needs of modern life for convenient electronic devices.

The Jaguar XFL is powered by a powerful 2.0T engine with a maximum power of 221 kW and torque of 400 Nm, capable of pumping out 300 horsepower. This engine is perfectly matched with an 8-speed automatic transmission, providing the driver with a smooth and responsive driving experience.

Overall, the Jaguar XFL has won over Autohome owners with its unique design and excellent price/performance ratio. He emphasizes the high value of the vehicle and the excellent configuration in the same class, and believes that this is a very cost-effective model. For consumers who pursue quality and the appearance they like, the XFL is undoubtedly a trustworthy choice, and they are not afraid of the influence of online opinions and stick to their preferences. So, if you are also attracted by its charm, then act decisively and turn this heart into ownership!

[Autohome Hangzhou Discount Promotion Channel] Bringing good news, the much-anticipated Toyota is holding a grand promotion. For car enthusiasts in Hangzhou, the Asian Dragon is currently offering an attractive discount of up to 50,000 yuan, which further reduces the already competitive starting price. The minimum starting price has been adjusted to 143,800 yuan, which undoubtedly brings real benefits to consumers. If you are interested in the Asian Dragon, be sure not to miss this rare opportunity and click "Check the car price" in the quotation form to get a more attractive car purchase discount.

[Introduction to the generated appearance]

With its unique design language, the Asian Dragon interprets an aesthetic concept that combines power and elegance. The front part of the face uses an atmospheric polygonal air intake grille, whose exquisite craftsmanship and wide visual effect fully demonstrate the brand’s attention to detail. The headlight group uses LED light sources, which not only ensures the lighting effect, but also enhances the technological sense of the vehicle. In the overall style, the Asian Dragon body has smooth lines and coordinated body proportions, creating a stable and dynamic appearance, allowing people to recognize its sense of high-class and status symbols at a glance.

The Asian Dragon highlights its unique side charm with elegant body proportions. The length, width and height of this model are 4990mm*1850mm*1450mm, and the wheelbase is up to 2870mm, providing plenty of interior space for passengers. The front and rear wheelbases are 1595mm and 1605mm respectively, ensuring good driving stability and handling performance. In terms of tire specifications, the Asian Dragon adopts the consistent 215/55 R17 specification, and the exquisite wheel design not only enhances the appearance of mobility, but also ensures the comfort and efficiency during driving.

The interior design of Asian Dragon pays attention to details and texture, and the overall style is biased towards simplicity and comfort. The center console adopts a 10.25-inch large-size touch screen, with a clear interface and convenient operation. It integrates multimedia functions and a navigation system to provide the driver with an intelligent experience. The steering wheel is made of plastic material. Although it is not genuine leather, it provides a good grip and light steering feedback. The steering wheel supports manual up and down + front and rear adjustment to meet the needs of different drivers. The car is equipped with Type-C interfaces, including 3 in the front row and 2 in the back row, which is convenient for passengers to connect to electronic devices. The seats are made of fabric materials, and the seat cushions and backrests are designed with comfort in mind. The main and passenger seats provide front and rear adjustment, backrest adjustment and high and low adjustment to ensure the comfort of long-distance driving.

For the Asian Dragon, the 2.0L engine can release a maximum power of 127 kilowatts, and the torque performance is also very good, reaching 206 Nm. The engine uses an L4 layout, which can provide 173 horsepower output. It is matched with an efficient CVT continuously variable transmission and simulates a 10-speed shift to ensure smooth driving and fuel economy.

Summarizing the feedback from the owner of Autohome, the Asian Dragon not only satisfied his aesthetic needs with its stylish and atmospheric design and vibrant front face, but also won him admiration among friends and peers and enhanced his face. As he said, the car’s external charm and internal strength have undoubtedly become his effective partner for daily travel.

　 　 Liu QingyunAfter winning the Golden Horse Best Actor, he flew from Taiwan to Guangzhou early in the morning on the 25th to continue the shooting of the 3D action disaster movie. After winning the award, Qing Yun took out cakes and drinks as soon as he arrived to share the joy with the crew. The crew also prepared champagne, cakes and flowers to congratulate Qing Yun on his return. Tang Shiying, who played Gu Tianle’s girlfriend, presented flowers. Producer Lin Xiaoqiang and director Peng’s brothers shook hands with Qing Yun to congratulate him.

　 　 Although Qingyun maintained a low-key and reserved personality, he couldn’t hide his happy smile and thanked everyone for their congratulations. The Peng brothers did not lose their funny nature. Peng Shun claimed to be Du Qifeng, Peng Fa smiled and said that he was Wei Jiahui, instead of them, celebrating with Qingyun. Lin Xiaoqiang hoped that Qingyun would win the Best Actor title again in 2013 with "Escape".

Due to the different policies in various places, the development of fuel vehicles and new energy vehicles in various places is also different. Many netizens left comments wanting to see it, it is here today. Let me take you to appreciate its style.

Let’s take a look at the appearance of the Xingyue L first. The front face of the Xingyue L looks very soft and looks fashionable and dynamic. Coupled with the unique headlights, the design looks very stable. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. Come to the side of the body, the body size of the car is 4795MM*1895MM*1689MM, the car adopts deep lines, the side circumference presents a flamboyant design style, and with large-sized thick-walled tires, it looks sporty. Looking back, the overall shape of the tail of the Xingyue L echoes the front face, the taillights are very sharp, and the overall layout is impressive.

In terms of the interior, the overall visual effect of the Xingyue L interior is very distinctive and full of fighting atmosphere. The steering wheel of the car is well designed, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, giving people a bright feeling. Take a look at the central control, the car decoration is equipped with a dynamic touch LCD central control screen, which makes the interior design quite layered and looks fashionable and dynamic. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable, and it looks very fashionable and dynamic. The car uses leather seats, which are wide and thick and comfortable.

The space availability of the Xingyue L trunk is very high, the loading capacity is also relatively good, and the rear seat support ratio is down, so the space can be further expanded. In addition, the car is equipped with fatigue reminder, brake anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbag, passenger seat airbag, side aircurtain, front side airbag and other safety configurations.

The car’s modest size is a great choice for many families, and the interior space is enough for daily use by families. It depends on your specific needs.

Original new car shopping guide:For consumers, how can there be hard goods under the price war?

How competitive is the Audi Q family flagship?

Looking back at the car market in the first half of this year, both new energy and Chinese brands are showing an upward trend, while the sales volume of the traditional fuel market is further leveling off. According to the data of the Passenger Federation, in the first half of the year, our country’s automobile retail 9.841 million vehicles, of which 910,000 were retail vehicles of conventional fuel vehicles in June, a year-on-year decrease of 27%, the same month; from January to June, the retail sales of conventional fuel vehicles 5.73 million, a year-on-year decrease of 13%, the above data also means that the fuel vehicle market is being further squeezed by new energy products.

In the context of the intensification of the internal volume of the car market in 2024, traditional fuel vehicles have been impacted by many new energy models, and the market competition landscape has also undergone some changes. In the past, luxury brand models were regarded as exclusive cars for the middle class and the rich, but with the increasing maturity of domestic new energy vehicles, it is obvious that the BBA troika has also been impacted to a certain extent.

Recently, the BMW Group also released the data for the first half of 2024. The data shows that in the first half of this year, the BMW Group sold 1.2134 million new cars (including BMW, Rolls-Royce), down 0.1% year-on-year, of which the BMW car brand increased by 2.3% year-on-year to 1.0965 million. However, it should be noted that BMW in the Chinese market has experienced a significant decline in the same period. In the first half of the year, the cumulative sales of BMW China were 375,900 (including BMW and MINI brands), down 4.2% year-on-year.

In the first half of this year, Mercedes-Benz delivered a total of 350,000 new cars in China, down 6.5% year-on-year. Among them, Mercedes-Benz’s sales in China mainly rely on its fuel vehicle products. In the first half of the year, only 11,400 pure electric models were sold.

On the other hand, the Audi brand sold a total of 301,600 vehicles (including Audi imported cars) in the first half of this year. Although there was a slight increase year-on-year, there was still a certain gap with the end point sales of Mercedes-Benz and BMW. And Audi and Mercedes-Benz’s new energy models are indeed not popular with users. In the first half of this year, the sales of its pure electric models were only 9,782, and the number of products has not yet reached the level of breaking 10,000.

In fact, Audi’s electric models are not selling well in overseas markets either. Overseas Audi officials said that it had previously invested heavily in electric vehicle production capacity and technology development, but the demand in the European high-end electric vehicle market was much lower than expected, which hit it hard.

In March this year, the new Audi Q6 e-tron made its world debut. The new car is built on the new PPE platform, and the car is also regarded as an important step for Audi to take towards the electrification era. The new car will be domestically produced by FAW Audi in the future, and will meet users with the product strategy of the Q6L e-tron after the extended wheelbase. At the same time, a new localized cockpit will be added. However, Audi electric vehicles, which are not very popular at home and abroad, have also cast an uncertain factor on the future development trend of the new car.

In addition, in the first half of this year, including BMW, Mercedes-Benz, Audi, Porsche and other brands, their models have started price promotions, but in today’s car market, even the sales strategy of "price for volume" has no obvious boost in some aspects.

Recently, BMW began to announce that it would stop participating in the price war, and then Mercedes-Benz and Audi also began to follow up. At present, some models of the BBA three have begun to return to the original end point market level. In fact, for luxury brands, participating in the price war is actually not a benign development strategy. It is only effective and unsustainable in the short term. Long-term and deep participation in the price war is actually a damage to the luxury brand perception established over the years.

In the face of such a market competition landscape, more and more car companies either adhere to the long-term line, or respond with stronger products. To put it bluntly, when a dealer sells a car, he loses one, and it won’t take long to close the door; for consumers, under the low price, there is no hard goods?

"Life is a marathon, but we treat it as a sprint, fast enough, and it is best to take shortcuts. So the posture is deformed and the mentality is out of balance." FAW Audi and Andy Lau have launched a short video copy of "reverse volume", which aims to directly address the anxiety of people today and express the value of long-termism with a discussion on how to properly "waste" time.

In the era of intelligent revolution, there will always be new words that are comparable, surpassing, and far ahead. But the only thing that is certain is that cars are not mobile phones on wheels, nor fast-moving consumer goods that are thrown away after two or three years of use. It is not difficult to make explosive products, but it is rare that even in the next 10 or even 15 years, the quality of products or machinery will still be reliable and stable.

A truly responsible car company will always tell its users the truth when it is not so timely. What is a good product in the true sense, FAW-Volkswagen and FAW-Audi are the same. In this regard, Li Fenggang, executive deputy general manager of FAW-Audi Sales Company, promised at the launch conference of the Audi Q family flagship SUV,"Audi will never practice with users, and will never compromise on product testing in pursuit of speed to market."

What changes have been made to the new Audi Q7?

On July 22, 2024, the flagship SUV of the Audi Q family was launched, of which 4 new models were priced at 60.98~ 804,800; 1 new model was priced at 1.0988 million yuan; 4 new models were priced at 78.68-108 4,800 yuan. Among them, the new Audi Q7 compartment is also the second time this generation of Audi Q7 has ushered in a mid-term change, and the last mid-term change can be traced back to 2019.

The new Audi Q7 continues to be based on the MLB Evo platform, and the new car uses the latest family style. Among them, the front face of the new car has changed, the front grille style has been replaced, and the interior of the headlights has also been readjusted, which looks more sporty than the old model. In addition, although the new model has not changed much at the tail, it shows the new CI logo launched by Audi. The front and rear use Audi’s new flat LOGO. At the same time, the quattro logo has been cancelled, and the S and S line models have been added as red diamond logo + product name.

The car has not changed much. It still uses the MMI digital virtual cockpit design, and also gives three screens. The whole system comes standard with a 12.3-inch full LCD meter + 10.1-inch central control screen and an 8.6-inch screen. In addition, the new model also comes standard with an interior expansion leather equipment package. The instrument area is made of nappa leather, and it is also equipped with a 23-speaker B & O sound system. The central power amplifier has a power of 1920 watts.

Regarding the power part, the new Audi Q7 offers 2.0T and 3.0T V6 engines, of which the 2.0T model has a maximum power of 265 horsepower (195kW) and a maximum torque of 370 Nm; the 3.0T model has a maximum power of 340 horsepower (250kW) and a maximum torque of 500 Nm, matching the 8AT automatic transmission, and is equipped with a mechanical quattro OurHours four-wheel drive system as standard.

The new Audi Q7 will face competition in the future, mainly and. But it cannot be ignored, even if the car positioning is not at the same level as the above three models, but the price, positioning crowd and target customers are overlapping. Since the beginning of this year, the Q M9 has only taken 5 months from February to June, and the sales volume has reached 58,800, which has exceeded the BMW X5’s 46,900 in the first half of this year.

In the era of new energy, the 3.0T or even 4.0T power in the fuel vehicle market is becoming increasingly rare, which also makes such models with large-displacement power more precious. Of course, like BMW X5, Mercedes-Benz GLE, and flagship SUV models such as Audi Q7 and Audi Q8, the driving experience they bring and the distance they can reach are actually irreplaceable, especially the quattro OurHours four-wheel drive system carried by Audi Q7. As long as the mountain is there and the water is ahead, Audi can take you to any distance you want to go.

The current car market is full of new products, why do many users still like the Audi brand, is it really just its quattro? In fact, it is only one of the two four-wheel drive in the world, and more importantly, at any time, a reliable, luxurious model that can withstand complex road conditions and changeable climate tests can be called a good car. For travel, these above qualities are far more important than "refrigerators, color TVs and big sofas".

Summarize:The new Audi Q7, on the basis of the quattro and air suspension standard in the whole series, also ushered in a major improvement in the appearance part, and the improvement in appearance is still not small. At the same time, the new model is further lowered in the official starting price compared to the old model, which shows full sincerity.

This year is the 116th anniversary of the birth of the Audi brand, and it is also the 36th year of cooperation between FAW and Audi. So far, it has 9 million users. In the face of fierce market competition, Audi adheres to the long-term approach, improves efficiency through innovative technology, adapts to localized user preferences and optimizes production processes, and quickly responds to market changes and brings out new ones. The newly listed Audi Q family flagship SUV products are also here to convey the luxury flagship standard of the new era.

Author: Talking Loud, Source: One Author Column

At the moment of the prevalence of mobile Internet in our country, customers’ consumption habits, living habits, information acquisition paths and other behavioral patterns have undergone tremendous changes. If the entire transaction can be completed with a "click of a finger", who would be willing to come to the door, to the store, to queue up, time-consuming and laborious?

Therefore, the bank anxiously found that although offline transactions were either actively or passively moved to the online, online products such as self-operated APPs and official accounts did not undertake much proportion, but instead flowed out to the "online supermarket" built by the leading Internet platform, and could only reach customers indirectly through the online supermarket.Banks urgently need to drain from the public domain and expand their own private domain traffic.

Insurance companies are equally anxiousThe operating pressure of a single type of insurance, unfavorable expansion of new types of insurance, and re-reflection of the agent model, and the rise of online insurance sellers, under internal and external troubles, there is an urgent need to open up the sales situation through new online business development methods. However, the entry of online traffic into the stock competitive market has led to extremely high prices, and traditional insurance companies lack Internet operation thinking and do not know where to start.

There are many ways to obtain online traffic. We start with the biggest one – short video & LIVE traffic, and deeply analyze the nature and characteristics of current traffic, so as to provide solutions to the private traffic operation problems of Financial Institution Group.

Let’s start with four typical cases

1. New Oriental and Dong Yuhui

New Oriental’s transformation was very successful, but it actually violated the "taboo" of corporate transformation – the main business switched to the big competition, just like a seriously ill person regained life through a big change of blood, the transformation risk is high, and the success rate is low. However, New Oriental fully considered the continuation and re-establishment of its core competitiveness, and selected excellent lecturers to successfully transform the network live streaming host. From the perspective of live streaming host ability training, the transformation is not difficult.

Observing the new business model of New Oriental found that New Oriental does not produce goods or services itself, but essentially uses short videos and live broadcast platforms to build New Oriental’s unified sales and delivery brand. Like a first-level wholesaler with a traditional business model, its core competitiveness can only be a strong delivery ability. How to build a strong delivery ability? What is the difference between operating with Li Jiaqi and Viya?

First of all, New Oriental’s priority is to build the "New Oriental Selection" company brand, rather than a strong personal attribute brand.

However, the IP of "New Oriental Selection" is cold, and the IP of short videos and webcasts must be personal, vivid and personalized, so it is also necessary to create a personal IP. In order to reduce the series of business risk problems that may be caused by the strong binding of the company’s brand to a certain person, New Oriental has created a group of personal IPs: Dong Yuhui, yoyo, Dundun, Shi Ming… Their common characteristic – they are all lecturers of New Oriental. By creating a "iron camp + flowing soldiers" model, strengthen the company’s branding impression and image.

Secondly, New Oriental has reshaped the new fashion of live streaming. Live streaming is no longer roaring, noisy, vulgar, but also intellectual, rational, touching, humorous. It can teach English, pick up a musical instrument and sing unprofessional but heartfelt songs, and it can be a 7 * 24 hour live streaming host.

There were many live streaming hosts, so naturally there was no shortage of topics. Therefore, the square face of the Terracotta Warriors, Dong Yuhui and Yoyo’s CP, Shi Ming’s daughter-in-law… became the title of the short climax video during the live broadcast.

However, New Oriental’s delivery advantage is based on unique forms and knowledge content, and the competitive barrier is not high. With the increase of similar competitors and the aesthetic fatigue of the audience, this advantage and hot spot will always pass. How New Oriental maintains continuous competitiveness and attention is a major issue that accompanies the operation.

2, crazy little brother yang and three sheep internet company

Take a look at the business logic of "Crazy Little Brother Yang", who currently ranks first in the number of Douyin bloggers.

"Crazy Little Brother Yang" is similar to New Oriental Selection, and belongs to the same delivery platform. Different from New Oriental’s transformation and Yu Minhong’s way of increasing fans with its own hotspots and traffic, it started with family funny short videos to build fans, and later transformed into live broadcast delivery. Establish competition barriers with highly cost-effective products, forming a virtuous circle of mutual promotion of "cost-effective products" and "strong delivery capabilities". At the same time, continue to launch high-quality funny videos to maintain fan popularity and attract re-engagement for live broadcasts.

Crazy Brother Yang was also the first live streaming host to adopt a corporate system of operation, which avoided the fate of Viya and Li Jiaqi due to business tax regulations. The operating company behind it, Sanjiyang Network, also tried to launch other Internet celebrity live streaming hosts, but under the strong personal IP, the company’s attributes are not strong, and other Internet celebrity IPs are difficult to build.

Crazy Brother Yang represents the most common Internet celebrity live streaming hosting business model and development process: "self-employed" or "small teams" initially attract fans through creativity, and after finding a self-development model, they continue to stand out from the highly competitive live streaming hosting group, and then live stream monetization.

3. Gree and Dong Mingzhu’s store

Unlike the business essence of Dongfang Selection and Crazy Brother Yang, the Financial Institution Group itself produces goods or services in the hope that the self-operated platform will directly sell to customers – it can reach customers without coercion, improve the stickiness of self-operated customers, and reduce the cost of customer acquisition. Therefore, many of the tactics of the delivery platform do not apply to Financial Institution Group.

Gree and Dong Mingzhu’s store is a more successful transformation of self-operated online sales in the physical manufacturing industry. Let’s try to analyze Miss Dong’s online sales strategy.

First of all, it is also to build an IP – Dong Mingzhu’s store, and to create an online direct brand of Gree air conditioners. Why not call Gree’s store, it may be mainly to make full use of Dong Mingzhu’s personal branding impression, with its own traffic and further strengthening the interest binding between Miss Dong and Gree.

But Dong Mingzhu is over 60 years old after all, and cannot live stream as a live streaming host. In order to attract young customers and create topics, she launched her own stand-in, "secretary" Meng Yutong. Meng Yutong’s debut was in the entertainment industry. He was picked up by Dong Mingzhu for participating in a workplace show, and he joined Gree overnight to serve as Dong Mingzhu’s secretary. The main responsibility is live streaming, and it seems that he does not hold other real positions.

Dong Mingzhu worked hard to create Meng Mingzhu’s IP, and attended various meetings with him. He asked Xiao Meng to send a hot dance in semi-entertainment occasions, and increased the popularity through short video transmission. Immediately after creating the topic, "Dong Mingzhu’s secretary" and "Gree’s next generation of female successors" became the labels of Meng Yutong. However, all of Meng Yutong’s IPs are dependent, and it is difficult to form a personalized label. The impression left is that there are several hot dances at Dong Mingzhu’s request on different occasions. The label excavation is not sustainable, and it disappears in the public eye after a flash in the pan.

Dong Mingzhu’s shop is defined as an online self-operated channel, which has more practical significance for Gree or Dong Mingzhu. Miss Dong has had several serious conflicts with Gree’s old shareholders, all of which have used the power of dealers to successfully defend the barricade several times. Success is not easy, and failure is not easy. The power of the princes of dealers is too strong, which has also become the biggest obstacle to Gree’s integration into the new retail model. Dong Mingzhu’s shop has realized the replacement of self-operated dealers: in recent years, the total sales of Gree air conditioners have not changed much, but Dong Mingzhu’s store sales have increased to tens of billions, which has invisibly exploited the cakes of major agents and distribution channels.

Due to the fact that it is only self-operated, and white goods generally have the characteristics of low purchase frequency, the frequency of short videos and live broadcasts and the popularity of a single game are difficult to maintain. The sense of topic is not strong, and short videos and live broadcasts are gradually reduced to product introductions. This is also the biggest problem that is common and difficult to solve in the private streaming operation of live broadcasts by manufacturers.

4. Wang Xiaofei’s Six Stories of Ma

It also comes with its own traffic, and Wang Xiaofei’s Ma Liuji is out of the circle. Since Wang Xiaofei’s topics mostly come from failed marriages and couples tearing each other up, in order to form an isolation from business brands, Ma Liuji’s short videos and live broadcasts never mention private life, as long as Wang Xiaofei appears on the camera.

Under the current context of consumer downgrade, high-end hotels are difficult to operate. Zhang Lan, Wang Xiaofei and their son moved to offset and mass hotels, launching offline catering brand stores such as Yue’ertang and Ma Liuji.

How to attract online traffic and drive consumption? Wang Xiaofei cleverly combines premade dishes with online live streaming, making online self-operation productive. Ma Liuji’s business idea since its birth is to drive offline store operations through online sales.

In order to increase the topic and fill the live broadcast content, Wang Xiaofei started live cooking, of course making his own pre-made dishes, selling hot and sour powder, selling homemade sausages, telling entrepreneurial stories, and even recording Ma Liuji executive business meetings to advertise for offline stores.

Ma Liuji is no longer a simple Sichuan restaurant, but has successfully transformed into a "chain restaurant + food company". Through online short videos and live broadcast sales, the online sector is responsible for its own profits and losses. At the same time, develop its own fan club – private domain traffic, play the role of online product promotion and diversion, and divert the flow of offline stores. Offline stores use trendy brands and creative operations to carry the functions of deep customer interaction and product experience.

Implications for the financial industry

At present, Internet operations in the financial industry mostly cooperate with leading traffic platforms to make hard advertisements. Push, at most, carefully select the target customer group, and guide customers to click to buy through product links under more successful online scenarios and pages. The sales conversion rate of this method is extremely low, and the core test is the "stickiness" or "demand rigidity" of the financial product itself. Therefore, it is easy to understand why the conversion rate of online credit is the highest, followed by deposits and wealth management.

For insurance products with less rigid demand, this indirect first-stream cooperation is doomed to be ineffective. Public domain to private domain cannot avoid online self-operated Customer relationship of financial enterprises. Anyway, if you want to operate private domain traffic by yourself, why not take the initiative to attract public domain traffic, but passively convert traffic? Why not integrate into the traffic concentration of short videos and live broadcast methods, but instead cling to the primary gameplay of playing the remaining page product jumps on the Internet platform?

1. The core of online operation is to build IP.

IP is the battlefield of online operation and the memory point of public traffic. Its own tonality positioning sometimes determines the success or failure of the overall operation. Therefore, IP is best to bring its own traffic, at least it is easy to attract attention and fans. This answers why Gree’s online store is not called "Gree’s store", but "Dong Mingzhu’s store".

The financial industry is mostly state-owned enterprises, and it is often difficult to "surprise" on the Internet because of "integrity". A better combination is to learn from New Oriental’s approach, hype the promotion of helping farmers and inclusive benefits, and find product connections around the themes of the rejuvenation of great powers, the heavy weapons of great powers, and the rise of nations, and use fresh methods to arouse emotional resonance among users. This is a creative industry that requires a team that understands finance and is good at advertising creativity to continue to operate.

2. The conflict between IP personal attributes and brand corporate attributes is resolved

In the field of short video and live broadcast, IP has obvious personal attributes of live streaming host. This is an objective law and cannot be subverted. For Financial Institution Groups, there will be great security risks. Just like a company choosing a product endorsement star, once the company’s brand, reputation and personal words and deeds are strongly tied, it will be a long-term and unstable factor.

New Oriental’s approach is worth learning from. It adopts the method of "highlighting the company’s brand + a group of live streaming hosts", creating but not relying on personal IP, and always emphasizing the company’s IP. The specific practices include all live streaming hosts wearing the clothes of the company’s IP, requiring the live streaming host to mention the frequency of the company’s IP, and so on.

Even so, it is still impossible to completely solve the personal instability. If Dong Yuhui changes jobs to other platforms, at least in the short term, the loss of fans and attractiveness of Dongfang Selection will be inevitable.

A trend of live video broadcast may fundamentally solve this problem – virtual human. Virtual human belongs to the intellectual property and intangible assets of enterprises, and the language behavior is completely controllable, which can perfectly solve the problem of highlighting personal IP to create private domain traffic while avoiding the negative impact of personal instability. The technology has matured rapidly so that the short video output of one-way interaction can completely replace the real person. In two-way interaction, pure voice interaction has been close to the real person interaction in some characteristic scenarios, but the video animation technology is not yet mature, and it will take 3-5 years to commercialize on a large scale. At present, a number of domestic Financial Institution Groups have tested the waters to launch virtual human, and are mainly used in the field of publicity products and customer service. This trend will be further strengthened in the future.

3. Continue to create topics, maintain popularity and customer activity

The operation of IP needs to continue to maintain popularity, just like the DAU and MAU of the APP need to be maintained in the 1.0 stage of Internet marketing. The main means to maintain popularity in the field of short videos and live broadcasts are: manufacturing or tracking hot topics, emotional resonance, ultimate cost-effective goods, lady dancing, curiosity and creativity… The audience of short videos can be classified according to the interest label, and the short videos can also be divided into different types: mukbang, funny, travel, cooking, dancing, singing… People gather in groups, and you can consider launching different types of video solutions to attract different types of customers. Of course, the customer group must be a pre-selected target customer group, and the type of scene has a high degree of compatibility with the product or service.

4. The problem of low frequency of self-operated products

Domestic manufacturers’ self-operated short video or live broadcast platforms do not seem to have solved this problem to a high extent. In the insurance industry, we have browsed the live broadcast platforms of Ping An and ZhongAn, which have launched live video broadcasts. Repeated oral broadcasts without new ideas are doomed to bleak popularity and transaction volume. Direct and blunt sales just move the offline sales scene to the online, which is meaningless. Only the brand trust formed through the continuous accumulation of popularity, coupled with the natural transformation of scene-based entry, can truly play the role of online delivery. For example, if an agricultural insurance company can establish an agricultural teaching video platform, it will use the scene areas such as planting and breeding technology and agricultural sales that farmers need to be empowered as the entry point for short videos or live broadcasts. If you think that the self-built online business scene is too heavy, you can at least shoot some low-cost teaching videos or short videos that farmers like to see, and then insert the insurance purchase link into it, which will also play a good role.

Another solution is to introduce high-frequency scenarios. There is no need to insist that your platform only sells your own products. You can consider introducing high-frequency products and services from strategic partners to attract popularity at cost-effective sales prices, and drive your own product sales when selling complementary products.

Author Email: gaoshengtan2021@yeah.net

On August 21, Extreme Krypton Automobile announced its unaudited quarterly financial results for the first half of 2024, which is also the first semi-annual report of Extreme Krypton Automobile since its listing on the New York Stock Exchange in May this year.

Overall, with the year-on-year growth in sales and the appearance of the scale effect, the revenue of polar krypton in the first half of the year was 34.78 billion yuan, an increase of 63.5% year-on-year.

From the second quarter, under non-US GAAP, the net loss of Kr 865 million yuan in a single quarter. However, Kr said that under Hong Kong accounting standards, after excluding the impact of share payment, the net loss of Kr narrowed significantly to 70 million yuan in the first half of the year, and turned losses into profits in the second quarter.

Looking forward to the second half of the year, Extreme Krypton reiterated that it still maintains the annual sales target of 230,000 vehicles unchanged, and aims to achieve a full-year turnaround under Hong Kong Financial Reporting Standards.

"Despite the pressure, we remain confident in our full-year sales target of 230,000 vehicles in 2024," An Conghui, president of Geely Holding Group and CEO of Extreme Krypton Intelligent Technology, said on the evening of August 21 during the second-quarter earnings call of Extreme Krypton.

In addition, An Conghui also revealed the relevant information of the flagship SUV of Extreme Krypton for the first time. "It is expected that the large flagship SUV model of Extreme Krypton released in the fourth quarter of 2025 will be equipped with two power forms, one is pure electric and the other is super electric hybrid." This means that Extreme Krypton no longer adheres to pure electric.

The gross profit margin of the whole vehicle in the second quarter is 14.2%.

According to the financial report data, in the second quarter of this year, extreme krypton achieved revenue of 20.04 billion yuan, an increase of 58% year-on-year and a 36% increase month-on-month, setting a record high in a single quarter.

Among them, vehicle sales revenue reached 13.438 billion yuan, an increase of 59% over the same period last year; battery and other component sales revenue was about 5.30 billion yuan, an increase of 36.1%; R & D services and other services revenue was 1.30 billion yuan, an increase of 326.8%.

The increase in sales in the second quarter drove the growth of Extreme Krypton’s revenue in the quarter. From April to June this year, the cumulative delivery of Extreme Krypton doubled year-on-year to 54,800 vehicles.

However, in order to sell more new cars, sales and management fees also increased sharply in the second quarter, up 61.3% year-on-year to 2.605 billion yuan. In addition to the impact of equity incentive fees on listing expenses in May, the expansion of domestic and overseas offline channels also increased expenses.

An Conghui revealed that as of the end of July, there were 438 global Krypton stores, which are expected to expand to more than 520 by the end of the year, further penetrating domestic third- and fourth-tier cities.

In terms of research and development, the R & D expenditure of polar krypton reached 2.624 billion yuan in the second quarter of this year, an increase of nearly 90% year-on-year and an increase of 36% month-on-month; polar krypton said in the performance report that the growth was mainly due to salary distribution.

Affected by the growth in sales expenses and R & D expenses, the gross profit margin of Extreme Krypton’s automobiles in the second quarter increased by only 0.6 percentage points year-on-year to 14.2%, basically the same as that in the first quarter.

After the release of the second quarter performance report, Extreme Krypton reiterated that the annual sales target of 230,000 vehicles remained unchanged.

According to the delivery data released by Extreme Krypton, after the first monthly delivery of 20,000 vehicles in June, its delivery in July fell to about 16,000 vehicles; in the first seven months of this year, Extreme Krypton cars delivered 103,500 vehicles, an increase of 89% year-on-year, 45% of the annual sales target.

This means that in order to meet this year’s sales target, Krypton must achieve an average monthly sales of more than 25,000 units in the next five months, which is still a challenge for Krypton.

The flagship SUV model will be equipped with pure electric and super electric hybrid power forms, and will be released next year

In order to achieve sales targets, JK Auto is expected to launch two new models, JK 7X and JK MIX, in the second half of this year.

An Conghui revealed that the Extreme Krypton 7X will make its world debut at the Chengdu Auto Show at the end of August and is expected to be launched at the end of September. The Extreme Krypton MIX will be officially launched in the fourth quarter. Both models will be equipped with Extreme Krypton’s self-developed Haohan Smart Drive 2.0.

Looking ahead to next year, Extreme Krypton will launch a flagship SUV in the fourth quarter. This new car, Extreme Krypton, will give up the pure electric route and provide two power modes of pure electric and super electric hybrid. An Conghui did not disclose more details of the new power form during the earnings call, only saying that the Extreme Krypton super electric hybrid system will be released in the future. It is a new power form that combines the advantages of pure electric, plug-in hybrid and range extension technology, ensuring that in all pure electric driving experiences, high-speed energy consumption and mileage can be taken into account.

As for how to distinguish the market positioning of Extreme Krypton and Lynk & Co., An Conghui said that there is no conflict between the Extreme Krypton and Lynk & Co brands. "We have a brand management committee within our company to strictly manage each of our brands to ensure that there is no overlap between products." Secondly, from the perspective of brand positioning, Extreme Krypton is positioned as a high-end luxury brand, while Lynk & Co is positioned as a mid-to-high-end brand, so at the brand level, the two have their own characteristics. Extreme Krypton’s large SUV is a product developed based on a vast architecture. The high platform and generalization characteristics of this architecture help to maximize cost-effectiveness.

In addition to the large flagship SUV, Krypton also has a new hunting vehicle based on the 007 architecture, which will be launched next year.

In response to the model replacement controversy: there is no annual iteration plan for three models such as the new polar krypton 009 in the coming year

Geely Automobile also released its semi-annual report on the same day that Geely Automobile disclosed its first-half results. At Geely Automobile’s mid-term results conference, An Conghui publicly responded for the first time to the controversy caused by the replacement of the two models of JK 001 and 007.

"I think people will definitely ask this question today," he admitted. "Before the launch, there was indeed a lack of communication with users, which caused some complaints and complaints from users."

An Conghui said that the new polar krypton 009, as well as the 2025 polar krypton 001,Polar Krypton 007From the date of product release, there is no annual iteration plan for the next year; however, the normal OTA software upgrades or optional configuration changes for vehicles will still be maintained.

In addition, for the Mobileye smart driving system used by Extreme Krypton in the early stage, An Conghui said that "it will continue to develop and iterate", and will retain Mobileye smart driving system products in China.

The model replacement storm originated a week ago. On August 13, Extreme Krypton released 2025 Extreme Krypton 001 and 2025 Extreme Krypton 007. The price was 259,000 yuan and 209,900 yuan respectively, causing controversy.

Since 2023, Krypton 001 has undergone three renovations, and the replacement cycle has been continuously compressed. The 2025 new car has been updated in less than half a year. Among them, the old model cannot be upgraded to Haohan Smart Drive 2.0 because of the Mobileye smart drive solution.

"Extreme Krypton will focus on software iteration next, so that users can have a better intelligent experience, and the smart driving function of the Mobileye solution will continue to develop and iterate." An Conghui explained that the original intention of the rapid iteration of Extreme Krypton products is to hope that users can quickly use the latest technology and better product experience. "How to solve the relationship between product iteration and old users in the future is a difficult and correct thing."

Zhang Bing, Shell Financial Reporter, Beijing News

Editor, Yue Cai Zhou

Proofreading, Mu Xiangtong

??1905 movie network news Since the divorce between Dou Wei and "Diva" Wang Fei, people’s attention has gradually decreased, until he disappeared from people’s field of vision. As a "low-key hero" in the rock music scene, Dou Wei’s personality is inherently incompatible with this complex entertainment circle, but he has no choice but to rely on this circle for his work to survive. Recently, Dou Wei, who has been "disappeared" for a long time, returned to the rivers and lakes again with a photo of taking the subway, which immediately caused heated discussions among netizens. Some people lamented that some people were watching the fun. Regarding Dou Wei’s "mental outlook" now: bald top, beard, worn backpack, etc., it gives people the feeling that he is a down-and-out artist. Many netizens watching the fun said: "Looking at his current appearance, he really doesn’t deserve Wang Fei." Yes, even though it has been many years since their divorce, he can’t get rid of the title of "Faye Wong’s ex-husband". But don’t forget that as a rock musician, his contribution to the rock music scene is unparalleled.

　

??Dou Wei easily hit the headlines with just a subway photo, which made another rock hero Wang Feng feel embarrassed. Wang Feng’s road to headline can be described as a "history of blood and tears". Every time there is a major news exposure, it is not that Wang Fei and Li Yapeng are divorced, or that they meet the little flower denizens to show their love. Finally, it is ridiculed by netizens that "proposing to Ziyi may be on the headlines". After the proposal, Ziyi’s brother snatched the headlines. It seems that Wang Feng really has "no fate" with the headlines. Editors in the entertainment industry are also anxious for him when they see this, and they have initiated the topic of "helping Wang Feng hit the headlines".

There must always be a "diva" to accompany you on the road to rock

　

??For Toutiao, "low-key hero" Dou Wei may not be disdainful about this. There is no denying that Dou Wei is a very talented person, but in his love life, he does have a lot of confusion. The emotional drama between him and Wang Fei, Gao Gao, and Jiang Xin once caused a sensation in the music world, and is still talked about by people today.

Dou Wei conquers Faye Wong with music

　

??With her first love Jiang Xin to the point of talking about marriage, she cheated on Wang Fei and was caught raping, causing the three to argue in the hotel and alerting the police; married with Wang Fei, but accused the media of the pregnancy was a conspiracy planned by Wang Fei; before divorcing Wang Fei, she generously took Plateau to eat, and introduced to reporters that "this is my lover". A series of behaviors forced Wang Fei to break the marriage contract with him. She loved him so much that she let go of her identity as a "diva" and lived in a simple hutong in Beijing. She was also photographed by reporters pouring a urinal for Dou Wei with sleepy eyes. She paid so much, but was erased by a series of words "conspiracy" and "lover". Some people say that Dou Wei is selfish, has no sense of responsibility, is too heartless to women, and only pays attention to his own feelings. But no matter what others say, Wang Fei, Gao Gao, Jiang Xin and their attitude towards Dou Wei is still like "old friends". Even if they break up, they still admire his works, which may really confirm the saying of the year that Dou Wei conquered Wang Fei through music.

Wang Feng has successfully proposed to Zhang Ziyi

　

??Breaking up can still be friends, this sentence is only suitable for Dou Wei, and it is somewhat "mocking" when placed on Wang Feng. Looking at Wang Feng’s love history, it is not inferior to Dou Wei. He fell in love with Gao Xiaosong’s predecessor Junzi, which caused Junzi to commit suicide; he married his first wife Qi Dan for less than a year and quickly divorced; he fell in love with Ge Huijie, who made her pregnant at the age of 18 and gave birth to her first daughter "Little Apple"; he divorced his second wife Kang Zuoru during breastfeeding, and his wife accused him of "infidelity"; later his love affair with Zhang Ziyi was exposed and he proposed successfully. I don’t know what his life with Empress Ziyi will be like in the future, but the scolding battle with Ge Huijie has attracted more attention than his show of love with Ziyi. Wang Feng is indeed not as good as Dou Wei in this regard. Dou Wei’s three women not only have a good relationship with him, but also the friendship between Wang Fei and Jiang Xin in the plateau is really surprising. These "exes" not only did not tear their faces, but on the contrary, the relationship was quite good. The ex-wife Gao and Dou Wei’s first love girlfriend Jiang Xin have cooperated for many years, and "Queen Tian" Wang Fei will also interact with plateau on Weibo. Although netizens do not understand this "sisterhood", they have to feel that Dou Wei is the "winner in life".

　

??In terms of love, Dou Wei and Wang Feng’s attitude is also so obvious. Although he has a former wife, Dou Wei is not as high-profile as Wang Feng, and his attitude towards the media is as "straightforward" as always. Back then, the media reported a lot about Dou Wei’s relationship, which made him angry and burned Zhuowei’s car, which was praised by netizens as "fighting for freedom". However, Wang Feng did not have a high profile in love, but only a higher profile. In order to "grab the headlines", he confessed to Zhang Ziyi in front of 80,000 fans at the concert for 8 minutes. Although this move moved Ziyi, the next day’s headlines were still upstaged by Evergrande’s championship.

Next page:"Unashamed" really makes Wang Feng unashamed?