According to the latest industry sales data, in November 2023, the monthly retail sales of Kia EV5 in the domestic auto market was 104 units. It should be said that if we simply look at the sales scale, the sales data of KIA EV5 is really hard to be called wonderful, and it should not meet the expectations of the manufacturers.

Kia EV5

However, I think this sales data is of little reference significance. Therefore, as far as the current sales performance is concerned, it cannot be asserted that KIA EV5 has encountered setbacks. In other words, the performance of KIA EV5 in China can still be expected.

Friends who know the auto market should know that KIA EV5, as a brand-new, was officially listed on November 17th, 2023, that is, the opening day of Guangzhou Auto Show.

In other words, in November 2023, Kia EV5 was not the first full month of its listing in the domestic auto market. Obviously, its sales days are short.

Kia EV5

Moreover, generally speaking, the market awareness of a brand-new model needs to be gradually improved in the month when it is launched, so its sales volume will inevitably have a climbing period.

In view of this, Cheyu World has repeatedly expressed a view that the reference significance of the monthly sales of new cars is generally not great, and it cannot be used as the basis for whether new cars can continue to sell well.

As for the market prospect of this model in the domestic auto market, as mentioned above, I think we can still look forward to it. This is because in terms of product strength, the performance of Kia EV5 is still sincere.

Kia EV5

First, in terms of appearance, KIA EV5 is still very helpful. The popular elements, such as daytime running lights and vertical light source, front bumper decorated with black grille and silver ornaments, suspended roof and hidden door handle, large tail roof spoiler and bottom matte decorative board, are all presented in this exhibition.

Second, the battery life is good and it supports fast charging. It is understood that the KIA EV standard battery life version can reach 530 kilometers under specific working conditions.

As for the cruising range of the long-life version, it can reach 720 kilometers. Moreover, it takes only 27 minutes to charge the battery from 30% to 80%.

Kia EV5

Third, in terms of intelligence, KIA EV5 is equipped with a 27-inch integrated triple screen, and is equipped with the latest generation of ccNC intelligent internet entertainment system, which supports a number of practical apps.

Moreover, it supports OTA remote upgrade. In addition, the new car also adopts the Huai-dang operation mode. In the current auto market, this is also an element that is more favored.

What needs to be pointed out is that KIA EV5 has also shown some sincerity in terms of selling price. The actual sales price of some models is 10,000 yuan cheaper than the pre-sale price.

Kia EV5

I think this is more important. To a certain extent, this shows that Kia may be more pragmatic in pricing.

You know, after Kia EV6 was listed in the domestic auto market, the sales performance was not very brilliant. According to the comprehensive sales data of the industry, from August to November 2023, its monthly retail sales were 8, 96, 6 and 6 respectively.

We have said many times in previous articles that KIA EV6 has the strength of World War I simply from the perspective of product strength. The reason why the performance is not very good may be that the price positioning is a factor affecting sales. Therefore, I think it is a wise move that the starting price of KIA EV5 is lower than the pre-sale price.

Kia EV6

In view of this, I am optimistic about KIA EV5 in terms of product strength. As for the sales results in November 2023, it is really not enough to show its strength, and it is not of great reference significance.

Of course, it goes without saying that the current competition in the new energy vehicle market is fierce. As a brand-new model, Kia EV5 will inevitably face certain competition after listing. Here, we hope that it will achieve better sales results in the domestic auto market.

Finally, the sales data of car companies involved in this paper come from the official of car companies; The sales data of the involved models come from the comprehensive sales data of the industry released by the third-party platform;

The data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between sales volume and platform announced by automobile distribution associations and manufacturers, with an accuracy rate of over 99%, which is for reference only.

This article states:

1. This article is the original article of Cheyu World Operation Department, with the total number of No.10781. Some pictures are from the Internet, and the data and related materials marked with the source are all references. The original copyright of Cheyu World is reserved, and the infringement will be investigated.

2. The sources of information in this article are indicated in the article for reference only. Please refer to the official information for details. One of the reasons why we quote is to convey information; Second, I hope that car companies can face the problems calmly and solve them effectively, so as to obtain better development prospects in the domestic auto market.

[car home Jinan Preferential Promotion Channel] Recently, preferential activities were ushered in in the Jinan market, with a maximum discount of 20,000 yuan. At present, the minimum starting price of Changan Auchan X5 has dropped to 68,900 yuan. If you are planning to buy a car, please pay attention to this preferential activity. For details, please see "Check the car price" in the quotation form to get a higher discount.

The design of Changan Auchan X5 is fashionable and dynamic. The front face adopts a large air intake grille, which is combined with sharp LED headlights to show a strong visual impact. The overall style is tough and full of strength, and the body lines are smooth, which makes it more dynamic with the exhaust layout of two sides.

Changan Auchan X5 has a body size of 4490*1860*1580mm, with a wheelbase of 2710mm, a front tread of 1580mm and a rear tread of 1595mm. The side lines of the car are smooth, with 225/50 R18 in tyre size and 225/50 R18 in tyre size. It is equipped with 18-inch wheels, which shows the dynamic and fashionable features.

The interior of Changan Auchan X5 adopts simple and fashionable design style, and the layout of the center console is clear, concise and practical. Among them, the screen size is 10.25 inches, providing rich multimedia entertainment functions and vehicle setting options. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down to meet the needs of different drivers. The seat material is made of leather/fabric, which gives consideration to comfort and durability. The main seat provides the functions of front and rear adjustment, backrest adjustment and height adjustment (2-way), while the auxiliary seat supports front and rear and backrest adjustment to meet the comfort requirements of different passengers. The rear seats are laid down in proportion, which expands the flexibility of storage space.

Changan Auchan X5 is equipped with a 1.5T turbocharged engine with an output of 138kW and a peak torque of 300N·m, which makes the vehicle have excellent dynamic performance. With the 7-speed wet dual-clutch gearbox, it not only shifts smoothly, but also further improves fuel economy, ensuring that drivers can enjoy a comfortable driving experience while enjoying strong power.

The owner of car home said, "Auchan X5 looks younger. Its advantage lies in its sportiness and power, which makes the car drive with personality. The interior design is also very good, the materials are not bad, and the price is very low, so this car is my ideal car at present, and it is also my favorite car at this price. "

How should young people choose their first car? Jetta, which is cheap and durable, is one of the choices. "Starting from this generation of models, we expect that every iteration and upgrade of Jetta can’ step on the hearts of young people’, making Jetta not only a Jetta in everyone’s childhood memory, but also a Jetta in a better life in the future." Wang Xin, director of brand market and project management department of FAW-Volkswagen Jetta, said this.

On March 22-23, Jetta brand held a brand-new Jetta pre-sale media tasting in Beijing. At the meeting, Liu Hongtao, deputy general manager of FAW-Volkswagen Jetta brand and general manager of Jetta brand sales division, announced that the new Jetta VS5/VS7 was officially opened for pre-sale. The pre-sale price of the new Jetta VS5 was 87,900-121,900 yuan, and the pre-sale price of the new Jetta VS7 was 107,900-141,900 yuan. The new car will be officially launched during the 2024 Beijing Auto Show.

The brand-new Jetta VS5/VS7 adopts a brand-new differentiated design language, each with its own new ideas and highlights. It not only increases the quantity and code in configuration, but also introduces a number of sincere pre-sale gifts: users who make a decision from now until April 24th and make a deal before May 31st will have the opportunity to get surprise test drive gifts, car pick-up gifts first, heart replacement gifts of up to 5,000 yuan and zero interest rate for 24-36 periods of car purchase.

New Jetta VS5: German sports SUV

From the appearance, the new Jetta VS5 adopts the popular borderless mesh, and the interior is filled with lattice elements, which is integrated with the polygonal headlights at the front of the car. The fog lights under the headlights are angular, and the overall shape is very sharp and sporty. In addition, the new Jetta VS5 adds a "sparkling blue" body color, which is clear and transparent, which is in line with the current fashion trend.

At the rear of the car, a large number of horizontal lines show a wide and thick visual effect. The interior of the cavity of the irregular taillight group presents a Y-shaped structure, which is highly recognizable after lighting. The English logo of Jetta is added in the middle of the tailgate cover to highlight the brand.

Walking into the car, the new Jetta VS5 still retains a large number of physical buttons. The large-size LCD instrument with a 10-inch central control screen fully shows the scientific and technological atmosphere inside the car. The central control screen has a brand-new J-Connect intelligent travel system, and the "Y"-shaped quilted seat echoes the line pattern of the door panel skillfully.

During the actual ride, air conditioning air outlet, 30-color ambient light, TYPE C interface, lens headlights, and glory version of 360 panoramic image are added to further upgrade the comfort experience.

Brand-new Jetta VS7: German exquisite big five-seat SUV

Like VS5, the new Jetta VS7 mesh also adopts borderless style, and its shape is more exquisite. The interior of the mesh is filled with dense matrix elements, and with daytime running lights on both sides, the wide shape creates a hard-core visual effect. The side lines of the car body are mainly tough, and the straight waistline runs from the front of the car to the rear of the car, which is very integrated with the exterior rearview mirror with the same color as the car body. In the choice of appearance color, a brand-new car color of "starry sky blue" is added, which is more fashionable and aesthetic.

In terms of interior, the interior design of the new VS7 has not changed much compared with the current models, and more is the optimization of details. Large-size full LCD instrument with large-size central control panel is full of technology, and the built-in car in the central control panel is J-Connect intelligent travel system, which supports car networking, map navigation, video projection applet and so on. The car is covered with suede microfiber in many places, which makes it softer to touch, and with luxurious quilted seats, it creates an elegant riding environment.

During the test drive, the whole vehicle runs quite smoothly and has plenty of power. Interactive experiences such as sending POI to the car and pushing navigation information in the last mile are very convenient and friendly. Turn on the new singing function, the music rhythm atmosphere light flashes, the customized microphone sounds mellow and beautiful, and the whole car turns into a mobile KTV, giving the journey more fun.

Since the Jetta brand was founded five years ago, it has always adhered to the user-centered, not only completed the growth from "1.0" to "2.0", but also realized the accumulation of brand users from 0 to 690,000, which has become the choice for many young people to start their car dreams. In the future, Jetta brand will strive to create a beautiful life covering all aspects of clothing, food, housing and transportation, and create a richer and more enjoyable scene experience for users.

[TechWeb] On December 18th, according to foreign media reports, more than a month after the opening of the first store, there was also news that Tesla had built its first super charging station in the Philippines, with four V4 super charging piles deployed, just in the Shangcheng Shopping Center of bonifacio Universal City in Taguig, Manila Metropolitan Area, where the first store was located.

Although Tesla’s first store in the Philippines has been opened for more than a month and the first super charging station has been built, their electric cars will not be delivered in the Philippines this year, and the first batch is expected to start delivery early next year.

As for the electric vehicles that Tesla will sell in the Philippines, some foreign media reported that they only sell Model 3 and Model Y, two Model S with high output and more competitive prices, Model S and Model X, which will not be sold for the time being.

In addition, foreign media also mentioned in the report that Model 3 and Model Y sold by Tesla in the Philippines will be imported from Shanghai Super Factory.

As the Shanghai Super Factory with the highest production capacity under Tesla, it is the closest factory to the Philippines and has sufficient production capacity to meet the demand of the Philippine market, so it is not surprising to export to the Philippines.

However, foreign media also mentioned in the report that Tesla, which has a leading market share in many electric vehicles around the world, may still encounter some challenges in the Philippines. Electric vehicles are still new products in the Philippines. Tesla needs to deal with local car owners’ misunderstandings about electric vehicles, including misunderstandings about power, cruising range and reliability.

Although Tesla may face some challenges in the Philippine market, foreign media also mentioned that their electric vehicles have development advantages in the Philippines. Because the country area of the Philippines is relatively small, it is also composed of many islands. The cruising range of Model 3 and Model Y is enough to meet the needs of local users. (Hailan)

　　"My car has been used a lot, and it was normal before, but this year a message suddenly popped up saying that it would cost more than 300 yuan to continue to use some car networking functions." A car owner in Beijing told reporters that he bought a BMW 3 Series sedan four years ago, and he was puzzled by the sudden charging by the manufacturer. He said, "When buying a car, these are standard, and now they can only be used after charging. The display screen doesn’t even show the road conditions. Is this reasonable? "

　　With the electrification and intelligent upgrade, the vehicle networking system has gradually become the standard for vehicles. Nowadays, cars running on the street can be regarded as "antiques" without networking function. However, in recent years, many users found that some car networking functions began to charge, and many consumers even learned that these functions were actually free for a limited time and needed to pay a certain fee to continue using them.

　　Then, is the car networking charge an experience upgrade or a consumption trap?

　　Zou Ming (pseudonym), an expert in the field of intelligent networking, said that the Internet of Vehicles can realize an integrated network of intelligent traffic management, intelligent dynamic information service and vehicle control, which is a typical application of the Internet of Things technology in the transportation field, the only way for the mobile Internet and the Internet of Things to develop in essence and depth, and the integrated technology for future information communication, environmental protection, energy saving and safe development.

　　At present, car companies do not divide the functions of car networking uniformly, but most of them provide supporting functions around networking. Industry insiders told reporters that from the perspective of the cost of car networking services, it mainly includes three parts: hardware cost (car terminal and software), communication cost (data flow) and content cost. Because hardware is generally used as a car terminal, it is often directly embedded in the car, and the cost is included in the price of the whole car. Therefore, the composition of car networking charges is actually in communication cost and content cost.

　　Generally, the communication cost directly refers to the data traffic cost required for terminal networking, and the charging party includes communication service providers such as China Unicom and China Mobile. The content cost is a customized service provided by car companies.

　　At present, there are more and more vehicles with the function of car networking in the market. This kind of car networking service is mainly controlled by mobile APP, such as remote opening and closing, vehicle starting, air conditioning control, vehicle anti-theft, audio and video information push, emergency rescue, vehicle information viewing and so on. The above-mentioned insiders pointed out that such services as emergency call service (when a life-threatening situation occurs, the vehicle will automatically send distress information to the nearest emergency center) and anchor call service (when the vehicle breaks down, the vehicle will immediately call the road rescue agency) are the car networking services that consumers pay more attention to at present. The extended charging items are traffic and networking services. Zou Ming told reporters that Anjixing, which provided car networking services in the early days, mainly focused on security, and could provide users with 14 services including 6 categories. Later, it launched a smart phone app to remotely control the functions of air conditioning, windows and trunk in the car. Nowadays, new cars generally have the functions of seat heating, active steering of rear wheels, and intelligent interconnection of app (remote vehicle control).

　　Intelligent networked car has become a new type of intelligent terminal. Some people think that hardware constitutes the basic structure of a vehicle, and the real definition of a vehicle is software application, because software is more imaginative and valuable. In other words, the value chain of the automobile industry will shift from the single hardware sales in the past to the continuous software and service premium business model, and the value-added of the car networking service has gradually become the growth point of the interests of automobile enterprises. Different car companies provide different networking functions. Although the industry has not yet formed a unified charging standard for car networking, most car companies have the idea of charging for it.

　　It is reported that the market price of GM’s car networking system is about 3,000 yuan higher than that of ordinary models, and it usually provides car owners with a full-featured free trial service for one year. After the expiration of one year, if consumers still want to enjoy the car networking service, they have to pay a certain fee. It is understood that the annual fees of the four kinds of packages it provides are between 780 yuan and 1,800 yuan.

　　General OnStar is currently the most well-known and installed interconnected system on the market. Since 2017, as long as consumers buy vehicles equipped with OnStar system, they can enjoy five years of basic services, and 100G of car-linked application traffic is free for life every year; The remaining appreciation services are only available for one year. After five years, if consumers still want to use mobile phone remote control and other services, they need to spend money to buy them. It is understood that the specific price, anti-theft interconnection package is 499 yuan a year, 799 yuan for two years and 1499 yuan for four years; Enjoy the internet package, which is 999 yuan for one year, 1599 yuan for two years and 1999 yuan for four years; The Supreme Internet Package is 1699 yuan for one year and 2399 yuan for two years.

　　Tesla also began to "test the water" in terms of car networking service charges. Since July 1, 2018, Tesla has launched a standard service package and an advanced service package, in which the advanced service package requires users to pay when purchasing. The latest news, from the official Tesla, is that the new Tesla car ordered from July 21, 2022 will no longer enjoy the life-long free standard car entertainment service, and will need to pay for subscription after 8 years. The specific price has not been announced yet. Volkswagen promised that the car networking service would be free for four years, and the policy was undecided after three years.

　　In terms of independent car companies, the Great Wall Motor Interconnection System has been installed in models such as Euler R1. The basic function of the Euler R1 Interconnection System is permanent and effective, while the value-added function is only valid for one year. However, according to consumer feedback, its value-added function is few, and the annual cost is 300 yuan, and some of them are not worth it.

　　In terms of new forces in building cars, taking Weilai Automobile as an example, its interconnected system is free for life, including road rescue; Car networking service (8GB traffic per month), that is, the functions of unlocking and finding cars; Services such as power supply in different places. According to the reporter’s understanding, at present, most of the value-added services provided by car companies need to spend money, while the new domestic car-making forces are still free of charge for basic car-linked services.

　　■ Car networking charges "cut leeks"?

　　At present, there are still vague boundaries and unclear rights and responsibilities in the concept, function, charging standard and deadline of car networking subscription service in China. Therefore, in recent years, consumers have even complained more and more about this.

　　Shen Yu, a car owner from Beijing, believes that the Internet of Vehicles is indeed a functional selling point, but these functions are also among the services provided by car companies. Networking service functions are based on 4G or 5G networks, and vehicle networking traffic is provided by communication operators, so it is normal to pay like mobile phone packages. Because this kind of payment is not for car companies, but directly for operators. If the car company is free, it means that in order to improve the vehicle experience, the car company has paid in advance or counted in the car price.

　　Another consumer, Mr. Hu, said that now more and more car networking charging items are "invisible", which is the problem. In his view, when the "invisible" car networking charges of car companies last long enough, consumers will be forced to accept them. Then, consumers will be regarded as "leeks".

　　Is there a "cut leek" for car-enterprise-car networking charges, and should consumers pay the bill? Zou Ming believes that first of all, car networking charges should give consumers the right to know. Some car companies use the Internet connection as a promotional selling point when their models go on the market, but they don’t explicitly tell them that there will be a fee or provide a clear charging standard when they buy a car. As a result, it is very unreasonable to ask users to pay the fee for the Internet connection function after 1 ~ 3 years of free use.

　　Shao Yuanjun, a senior expert in the automotive industry, also said: "Considering that some functions and traffic are promised as selling points when consumers buy cars, such as navigation, intelligent interaction and traffic charges generated during the operation of the car, it is unreasonable if such projects are charged again during the commitment period. However, under the trend of intelligence, some models have the potential of continuous iteration of software and application functions, and some functions are updated through OTA and other means after buying a car. It is reasonable and easier for these consumers to charge after purchasing according to their needs. Accepted. " In addition, he believes that it may be more reasonable for consumers to charge on schedule. On the one hand, consumers can decide whether to continue to apply according to their experience; On the other hand, it can encourage enterprises to continuously and iteratively upgrade the functions of car networking.

　　Zou Ming also supports car networking charges, which will help the car networking industry to develop continuously and healthily. From the consumer’s point of view, consumers are willing to pay the bill if the experience of the car networking application function is excellent enough and the price is reasonable. At present, consumers are more inclined to pay for intelligent services with partial functions, and car companies are more willing to invest in this to increase the added value of vehicles. Consumers in China are not willing to pay for software, which has improved significantly in the past two years. In this regard, car companies need to think about how to develop innovative networking services and products that are more acceptable to consumers, and less loopholes and leeks.

　　Xinlang Technology Zhang Jun

　　At the end of 2013, Xiaomi started the eco-chain plan and set the goal of investing in 100 eco-chain enterprises within five years. As of June 30, the number of Xiaomi eco-chain enterprises has reached 89, which is getting closer and closer to Lei Jun’s goal.

　　In addition to the changes in numbers, Liu De, co-founder and vice president of Xiaomi Company and head of Xiaomi Eco-chain, told Sina Technology that the play of Xiaomi Eco-chain is also changing.

　　Take category as an example, from the initial category and field as the standard, to the current user group as the center. Therefore, the Xiaomi ecological chain has also expanded from the original mobile power supply, bracelets and other hardware products to consumer goods such as towels and electric toothbrushes. In the selection of enterprises, Xiaomi Eco-chain has invested in most startup companies before, and will also invest in medium-sized companies in the future. In addition, in the management of eco-chain enterprises, Xiaomi gradually gave up the practice of signing exclusive agreements, maintained moderate competition, and even let some enterprises that did not do well quit.

　　With the maturity of the style of play and system, the Xiaomi ecological chain, which originally grew up by relying on the Xiaomi brand dividend, has begun to bring irreplaceable value to Xiaomi in turn.

　　Taking Xiaomi’s offline channel Xiaomi Home as an example, Xiaomi Eco-chain provides it with a variety of products, which are combined into a single high-frequency shop through multiple low-frequency products, which is also the secret of Xiaomi Home’s high ping efficiency.

　　Recently, Lei Jun, chairman and CEO of Xiaomi, announced at the swearing-in meeting of mobile phone business that the shipment of Xiaomi mobile phones reached 23.16 million units in the second quarter of this year, and resumed rapid growth. Lei Jun also regards the competition for the international market as the third wave of China’s mobile phone industry after the rise of smart phones and the change of machines in the third-and fourth-tier markets.

　　In Liu De’s view, with the reappearance of the incremental effect of Xiaomi’s mobile phone, the Xiaomi ecological chain will usher in a new wave of dividends.

　　The secret of rise

　　Since the Xiaomi Eco-chain Plan was launched at the end of 2013, the companies under Xiaomi Eco-chain have expanded rapidly. In March 2016, this number was 55; In March of this year, the number increased to 77; As of June 30, Liu De revealed that the number of Xiaomi eco-chain enterprises has reached 89.

　　Although only more than 30 out of 89 companies have released their products, explosive products such as Xiaomi Mobile Power Supply and mi band have been born, with sales exceeding 10 million. As of March this year, among the 77 companies, there are 16 unicorn companies with annual sales exceeding 100 million yuan and 4 unicorn companies with a valuation exceeding 1 billion US dollars. In 2016, the revenue of Xiaomi Ecological Chain Company has exceeded 15 billion yuan.

　　Why can Xiaomi ecological chain rise? In Liu De’s view, the first is the strict standard of investment in Xiaomi ecological chain itself; The second is to enjoy the dividend of Xiaomi; The third is a good time.

　　Regarding whether a company deserves to be included in the ecological chain by Xiaomi, Liu De summed up the following principles:

　　1. Is it a big field or a big market, because the Xiaomi ecological chain model is bound to make some big markets;

　　2. Is there any shortage of products in this market? Only when there are pain points and shortages can you get a knife;

　　3. See if the products in this field can be iterated. If they can’t be iterated, the company can’t last;

　　4. Is it in line with Xiaomi’s user base? The closer it is to the user base, the better it will be;

　　5. Is the team strong in technology and a great knife?

　　6. Does the boss have the same values as Xiaomi, not making quick money and being a national enterprise?

　　It is on the premise of sharing common values that dozens of companies in the ecological chain can form an alliance and it is possible to jointly launch explosive products.

　　In addition to the explosive attributes of eco-chain enterprises and products themselves, Xiaomi bonus is the biggest external factor for the rise of Xiaomi eco-chain. Liu De regards millet as a hot stove, while the ecological chain uses the waste heat around it. Specifically, it is mainly the eco-chain companies that enjoy the dividends of Xiaomi in four aspects.

　　1. Xiaomi’s brand bonus, because there is a brand, it is easy to expand the category.

　　2, Xiaomi’s user base dividend, Xiaomi has more than 200 million users, many of whom are science and engineering men. What these users need is what Xiaomi wants to do.

　　3. Channel dividends, especially Xiaomi’s online sales ability and the whole network sales ability, now have the offline sales ability of Xiaomi House, including the ability of Mijia to have a new platform.

　　4. With the growth of Xiaomi’s overseas business, overseas business should increase by 200% or even 300% this year, so opening mobile phones overseas first will open the dividend of overseas markets in the ecological chain.

　　With the explosion attribute and Xiaomi bonus, Liu De told Sina Technology that the explosion of products still needs an industrial node.

　　He took Xiaomi mobile power supply as an example. In 2013, the global sales of notebook computers declined. Xiaomi judged that there must be a lot of surplus of 18650 batteries that are most commonly used in notebook computers, so Xiaomi mobile power supply decisively adopted 18650 batteries, which not only had high performance and mature technology, but also had a relatively low price at that time, which made Xiaomi mobile power supply win the market with high quality and low price.

　　"Including our mi band, Americans have been promoting this for ten years, and suddenly one day it is about to break out, and we will enter the market." Liu De said.

　　Play reform

　　After Xiaomi’s ecological chain gradually grew, Liu De said that he was often asked, "Xiaomi has invested in so many categories. Where is your boundary?" The problem. In fact, when the products sold by Xiaomi cover air purifiers, rice cookers, even towels and electric toothbrushes, Xiaomi users, media and netizens can’t sit still. How did Xiaomi change from a mobile phone company to a "department store"?

　　Faced with all kinds of doubts, Xiaomi shouted the goal of being a "MUJI in science and technology", and officially launched the Mijia brand in March 2016 to specifically carry eco-chain products.

　　With the Mijia brand, Xiaomi will not generalize the Xiaomi brand when launching eco-chain products, but will have a more accurate smart home brand. At the same time, on the basis of Mijia brand, the Xiaomi ecological chain will be smoother when products such as sweeping robots and laser tv are launched, and users will feel reasonable and not so exclusive.

　　Liu De took Mijia Youpin launched by Mijia as an example. At first, when Mijia Youpin sold towels, users were cursing. "Everyone thinks how Xiaomi sells towels. Are you still a technology company?" Some time ago, Mijia had products and even started selling underwear. At first, I was afraid of being scolded, but as a result, the users didn’t scold again this time. "Many users have accepted it. We started selling tea two days ago, and they can accept it." Liu De said.

　　In addition to brand independence, Xiaomi’s investment ideas are also being adjusted.

　　Xiaomi ecological chain was originally laid out by fields, such as smart white electricity, personal transportation, toys and so on. Now it is divided by user groups, that is, investing around Xiaomi user groups. "When we pay attention to the user base, we will provide services and products for him around the core user base of 224 million Xiaomi. You will find that it doesn’t matter whether we consider the boundary. As long as he needs it, we will do it early, if he strongly needs it, we will do it early, close to the mobile phone, and late from the mobile phone. "Liu De told Sina Technology.

　　Correspondingly, in terms of specific categories, the Xiaomi ecological chain used to be more about technology, 3C and household appliances, but now it has begun to pay attention to some fast-moving consumer goods and daily necessities. "It is getting farther and farther away from mobile phones, and the layout circle is getting bigger and bigger."

　　Now the Xiaomi ecological chain has also changed in enterprise selection and enterprise management.

　　At first, Xiaomi paid more attention to the start-up team, thinking that they were flexible and easier to adjust the team, with less investment in products and less risk. Now, Liu De believes that Xiaomi has invested in 80 or 90 companies, and the basic plate is already very good. Therefore, when looking for a company, he will start to pay attention to medium-sized companies, even invisible champions in some fields, and companies with first-Mover advantage.

　　In the management of eco-chain enterprises, Xiaomi will sign an exclusive agreement with the invested enterprises in the first two years of investment, and one investor in each field will promise not to invest in the second one within two years. "Two years later, the exclusive agreement period ended, and then there was no exclusive agreement, because we found that the exclusive agreement had the advantages of concentrating on fighting a big battle, but it also had some disadvantages. Once there is exclusivity, it will affect the competition of this company. " Liu De reflected.

　　For example, he said that Xiaomi had given the field of driving recorder to an eco-chain company before, but this company did not come out with products for two years, which led to Xiaomi not entering the field of driving recorder for two years. "This opportunity is too great. In Xiaomi’s business system, I want to be a driving recorder, and I will get great benefits if I go public early. Therefore, this form gives various eco-chain companies the feeling of starting to delimit the site. Our management is becoming more and more mature, and the companies that invest later will not plan the site, or maintain a certain degree of competition, otherwise we will encounter great competition outside the ecological chain system. "

　　In addition, even if an eco-chain enterprise is invested by Xiaomi, it will not sit back and relax completely. Liu De revealed to Sina Technology that at present, two companies have been eliminated by the ecological chain system, one is a pet tracker, and the other is a maternal and child air purifier. "We told him not to do this. There is no such market segment. He firmly believes that there is such a market, but there is actually no such market." Liu De said that in the end, these two enterprises were eliminated.

　　Borrow from Xiaomi

　　While achieving rapid growth with the help of Xiaomi dividend, Xiaomi ecological chain is also of great significance to Xiaomi.

　　After Xiaomi reached the top of domestic smartphone shipments in 2014, Xiaomi failed to complete the shipment target of 80 million units in 2015. Lei Jun bluntly said that it was not OK, and said that 2016 would be happy. Then in 2016, IDC data said that Xiaomi only sold 41.5 million mobile phones in the whole year, plunging 36% year-on-year.

　　In the difficult two years of Xiaomi, Liu De believes that the value of Xiaomi’s ecological chain is crucial.

　　"The first is to maintain the activity. While making up lessons, we are consolidating, adjusting the team and adjusting the products, while maintaining the activity. The second is to keep the heat. We constantly have new products that can keep the heat of the market and the heat of the media. " Liu De said.

　　The greater value is to take the opportunity to lay out new areas, such as the Internet of Things. According to the data released by Liu De at the annual conference of Mijia in 2017, as of May 31 this year, the total number of networked devices based on Xiaomi MIOT platform has exceeded 60 million, which has gradually spread all over the world in terms of geographical distribution, and the Xiaomi ecological chain has become the largest intelligent hardware platform in the world.

　　Another function of Xiaomi ecological chain exceeds Liu De’s expectation, that is, the expansion of user groups.

　　At the end of 2015, half of the Xiaomi ecological chain was Xiaomi users.Users and non-Xiaomi Android users each account for a quarter. By 2016, the proportion of Xiaomi users has dropped to one third, and the proportion of Apple users and non-Xiaomi Android users has also risen to one third. "This year, I think that non-Xiaomi Android users and Apple users will further increase, which shows that the products of Xiaomi Eco-chain are slowly beginning to exceed Xiaomi’s original user system, and more and more Apple users and more non-Xiaomi users come to use our products." Liu De said that Xiaomi’s eco-chain products have played a role in expanding the user base and developing new users for Xiaomi.

　　At the same time, Liu De said that as a Xiaomi ecological chain that used to rely on Xiaomi mobile phone dividends, it is time to help Xiaomi mobile phones.

　　In the two years when Xiaomi’s mobile phone encountered Waterloo, it was also the two years of the rise of offline channels. Lei Jun, who led Xiaomi to make up the offline channel, shouted the goal of opening 1,000 Xiaomi homes in three years, and the support of ecological chain is indispensable to opening and maintaining 1,000 Xiaomi homes.

　　In Liu De’s view, Xiaomi has completed Xiaomi’s product portfolio through the layout of the ecological chain in recent years. Combining multiple low-frequency products into a shop with high-frequency purchases is also the secret of Xiaomi’s home to achieve high ping efficiency.

　　Recently, Lei Jun announced that the shipment of Xiaomi mobile phone reached a record high in the second quarter of this year. With the expansion of Xiaomi’s offline channels and overseas markets, the mutual borrowing effect between Xiaomi’s mobile phone and Xiaomi’s ecological chain will be further revealed.

In this era of pursuing quality and detail, a high-quality men’s belt can not only enhance the texture of the overall shape, but also show personal taste. Today, what we want to talk about is such an eye-catching handmade belt-single-layer cowhide, cut in the whole, with a thickness of 5-5.5 mm, and three colors to choose from, which can be perfectly controlled in both business and leisure occasions.

From materials to craftsmanship, every detail reveals the craftsman spirit.

First of all, let’s talk about the material of this belt. Single-layer cowhide is used, which is not only durable and wear-resistant, but also presents a more natural and beautiful color change over time, just like recording the owner’s story. More importantly, it is made by cutting the whole piece, which means that each belt is unique and has no stitching marks, ensuring its structural firmness and aesthetics.

Secondly, in terms of thickness, this belt has reached a surprising 5-5.5 mm. This value is neither too heavy and clumsy, nor too thin to lose its due support. Just the right thickness makes the wearer feel comfortable under any circumstances, but also shows a low-key but luxurious atmosphere.

Three colors to meet different styles.

In order to let every consumer find the one that suits him best, the designer specially provides three classic colors to choose from: black, brown and dark blue. Whether you prefer a steady and restrained business style or a casual dress, there is always one that can perfectly match your daily wear.

It is not only an accessory, but also a carrier to convey emotions.

Of course, in addition to the advantages mentioned above, the most touching part of this handmade belt may be the emotional value behind it. As a gift for male friends or relatives around you, it is undoubtedly a very intimate and meaningful choice. Especially on the occasion of the upcoming Mid-Autumn Festival, giving this small object full of heart to others is sure to make the recipient feel the warmth from the bottom of my heart.

In short, whether from the practical point of view, or simply for the pursuit of fashion trends, this man’s handmade belt is definitely worth having. It is not only a simple accessory, but also a beautiful declaration about life attitude and aesthetic pursuit.

Editor in charge:

In the highly competitive automobile market, the launch of every new car has attracted much attention, and the value-added listing of the 2025 Ford L has undoubtedly set off a wave of enthusiasm. With a series of exciting upgrades and competitive prices, it broke into the field of seven-seat SUVs, bringing consumers a brand-new car purchase choice and driving experience.

The 2025 Ford Sharp L has launched a total of 8 models, and the manufacturer’s guide price is 226,800 yuan-309,800 yuan. Among them, the most striking thing is the price adjustment. The starting price dropped by 3,000 yuan, and the price of the fuel version of the two-wheel drive seven-seat fashion model dropped to 226,800 yuan. At the same time, the hybrid version of the two-wheel drive seven-seat fashion model was added, and the manufacturer’s guide price was 246,800 yuan. This price strategy makes the entry-level model with a rare high value of 220,000, which further reduces the threshold for starting a seven-seat SUV. For those families with limited budget but eager to have a large space and multi-functional SUV, it is undoubtedly an attractive choice.

In the era of rapid development of automobile technology, practical driving configuration has become an important factor for consumers to consider. The 2025 Sharp L is well aware of this and has significantly upgraded the driving configuration used by users at high frequency.

Its luxurious new, supreme and ST-Line are upgraded to a rare 540 panoramic image visual system at the same level. This system can be called the driver’s "third eye", which includes an enhanced 360 panoramic image system and a 180 transparent body function. In daily driving, the clarity of 360 panoramic images is greatly improved, which provides a broader field of vision. The new functions such as starting safety inspection, turning signal plotting, and 2D/3D view switching have effectively eliminated the visual blind spots. Whether it is shuttling through narrow streets or parking in a busy parking lot, drivers can easily cope with it and turn danger into invisibility.

The 180 transparent body function is even more ingenious. When the vehicle is driving in complex road conditions, it can display obstacles such as stones and pits under the chassis, helping the driver to accurately adjust the wheel position and safely pass through unpaved roads, uphill sections and narrow roads. For example, on the way to camping in the wild, when encountering a bumpy dirt road, the transparent body function can clearly show the relative position between the tire and the ground obstacle, so that the driver can accurately bypass it and avoid falling into a pothole or scratching the chassis, which greatly improves the safety and convenience of driving.

Based on the length of 5 meters and the wheelbase of nearly 3 meters, the 2025 Sharp L has built a spacious seven-seat space for users. The Supreme model has been upgraded in terms of seats, and the redesigned seats have been upgraded to "Cloud Comfort Seats". This chair fully considers the characteristics of China’s human body, its seat fabric is upgraded, the skin-friendly leather is soft to the touch, and its air permeability exceeds the industry level by 60%. At the same time, the support degree of the cover and the quilting process are optimized. Whether it is long-distance travel or daily commuting, it can create a long-distance sedentary and enjoyable experience for users.

In terms of seat layout, the Supreme model adds 2-3-2 seat layout. When the second and third rows of seats are laid flat, the trunk volume can reach 2876L, which provides sufficient carrying space for family trips. Whether it is loading camping equipment, luggage or all kinds of materials needed for long-distance travel, it can be easily handled. Moreover, with the addition of the supreme 2-3-2 seat layout, the seat layout of the 2025 Sharp L middle and high-end models is more perfect, with 2-2-3/2-3-2 seat layout forms, which can be changed into four luxurious seats, five super seats, six comfortable seats and seven comfortable seats according to family travel needs, easily meeting the needs of multiple scenes. The heating, ventilation and one-button reclining mode of the second-row seats are rare at the same level, which takes care of the travel experience of the elderly and children intimately, so that every family member can enjoy comfort and convenience in the car.

In addition to the seat upgrade, the 2025 Sharp L has also been carefully crafted in appearance and interior color. In terms of interior, the Supreme model has added advanced white and brown-black options, creating a more high-end and comfortable interior environment for drivers and passengers, and the sense of driving quality has been further improved. In appearance, the high-precision aluminum alloy wheel hub equipped with the fashion wheel hub upgraded to the luxury wheel hub not only improves the overall aesthetics of the vehicle, but also enhances the durability and performance of the wheel hub to a certain extent. The colors of the Supreme and ST-Line wheels are upgraded to more recognizable bright black and silver, and the Supreme luggage rack is upgraded from black to more advanced silver. These exterior details upgrade to make the 2025 Sharp L more fashionable and advanced, which can attract more attention when driving on the road.

As a household seven-seat SUV, the balance between power and fuel consumption is very important. The 2025 Sharp L continues its high-performance advantage and provides fuel version and hybrid version for users to choose from. Among them, the hybrid version is equipped with Ford 2.0T high-horsepower E hybrid system, which combines Ford’s brand-new fifth-generation 2.0T EcoBoost? twin-vortex turbocharged engine with mature and advanced power splitting technology. This powerful power combination can achieve super performance of 7.1 seconds and zero acceleration. At the same time, it has ultra-low fuel consumption of 6.31 liters WLTC and ultra-long battery life of 1188 kilometers, and it does not need to be charged, which completely solves the battery life anxiety of consumers. Whether it’s frequent stops on urban roads or long-distance raids on highways, the hybrid version of Sharp L can provide a carefree driving experience for the whole family to travel, and at the same time, it can also perform well in fuel economy and save travel costs for families.

In terms of intelligent technology, the 2025 Sharp L is not inferior. It is equipped with a 12.3-inch dashboard+a 27-inch ultra-wide HD 4K giant screen+a HUD head-up display. This multi-screen combination visually presents information to the driver, bringing a technological experience suitable for both driving and entertainment. The SYNC?+2.0 Zhixing interconnection system, which understands the demand in seconds, can easily realize the intelligent interaction between vehicles and drivers, and can respond quickly whether it is navigation settings, music playback or vehicle information inquiry. In addition, the L2 Ford Co-Pilot360? Zhixing driver assistance system effectively relieves the fatigue of long-distance driving. In long-distance travel, the adaptive cruise function can automatically adjust the speed according to the speed of the preceding vehicle to maintain a safe distance; The lane keeping assistance system can ensure that the vehicle is driving in the lane, avoid the risk of deviating from the lane due to driver fatigue or distraction, and make the whole family travel more relaxed and comfortable.

Safety is always one of the core elements of automobiles. The 2025 Ford Sharp L has made great efforts in safety. The high-strength steel in the car body accounts for more than 50%, and the roof can bear the weight of five Sharp L’s, which has built a solid safety protection fortress for the occupants in the car. The battery pack has passed the life verification of over 25,000 charge and discharge cycles, seawater immersion for 2 hours, salt spray test that exceeds the national standard by 12 times, and many rigorous tests such as overcharge, acupuncture, drop, etc., to ensure that it can be used safely in various environments. With its reliable safety quality, this year, Ruijie L won the G (excellent) evaluation of the three core safety indexes of China Insurance Research Institute C-IASI evaluation, and won the first place in the SM(VDS) large SUV of China Vehicle Reliability Research by J.D. Power in 2024. These honors are not only a high recognition of the safety quality of Sharp L, but also provide a solid guarantee for the whole family to travel with peace of mind.

The value-added listing of the 2025 Ford Sharp L has shown strong competitiveness in terms of price adjustment, practical configuration upgrade, interior and exterior decoration optimization and excellent product strength. With lower entry price, more practical configuration, more comfortable driving experience and more reliable safety guarantee, it meets the high-quality travel needs of modern families and becomes a bright star in the seven-seat SUV market. For those consumers who are considering buying a seven-seat SUV, the 2025 Ford Sharp L is undoubtedly worthy of in-depth understanding and test drive experience. It may become the best partner for your family trip and accompany you and your family to start a wonderful journey.

　　CCTV News:On December 29th, the seminar on "Protecting the Liberation of the West" was held in Beijing. This series of films is not only loved by young netizens, but also received rave reviews from leaders of relevant authorities and experts and scholars in the field of communication. How to create a film? What difficulties did you encounter in the filming process? At the seminar, the creative team answered relevant questions. "The project starts from politics and the operation starts from the market." Guarding the Liberation of the West, with a kind of subversive innovation, has brightened the police propaganda in the new era, and recorded a warmer never to lose in a panoramic view. It shows the hard work and no regrets of local public security in safeguarding fairness and justice, maintaining social stability and ensuring the people to live and work in peace and contentment, and shows a good image of the public security team.

　　Planning and positioning, highlighting the new, true and warm

　　In February 2019, Changsha Municipal Public Security Bureau, Zhongguang Tianze Media Co., Ltd. and Changsha TV Political and Legal Channel began to plan and plan to jointly launch a documentary police program. Through more than three months of continuous discussion and deepening creativity, the two sides reached an agreement on the program form, core content, production method and broadcast platform.

　　First, the positioning of the program form highlights "new" and opens a precedent in China.Different from the previous "high-ranking" police propaganda, the program was positioned at the beginning of its conception to show a more grounded and humane image of the people’s police with a "small incision". The presentation form of the program made a bold breakthrough on the basis of traditional news documentaries, and incorporated a large number of variety elements, which was the first in China.

　　Second, the location of the shooting content highlights the "truth" and adopts real-life recording.The main shooting location of the program will be determined as the most famous punching place in Changsha, online celebrity — — Jiefang West Road, where shops gather, entertainment venues abound, and crowds surge day and night, is the most prosperous area in Changsha and even in Hunan. The program shows the daily work of the police in Pozi Street Police Station of Tianxin Branch of Changsha Public Security Bureau. No actors are invited, no scripts are set, no lines are written, no rehearsals are conducted, and the content is carefully selected on the basis of massive materials, and then post-editing. In the choice of core content, we don’t pursue thrilling confrontation between police and robbers, but focus on the mediation of disputes in scenes; We don’t pursue the investigation of major cases with twists and turns, but focus on the short and ordinary police in parents again and again.

　　Third, the orientation of the ideological core highlights "warmth" and touches the depths of the soul.In the ideological core, the program highlights "depicting human warmth and coldness with real stories, interpreting life with documentary means, and conveying humanistic care with empathy effect". The image of the public security police portrayed is not a serious and rigid law enforcement machine, but a flesh-and-blood and reasonable guardian of peace, which makes the image of the people’s police who are responsible, rational and more humane jump through the network and be accepted by the audience, especially young netizens.

　　The material has reached more than 30,000 hours, and the public security on-the-job civilian auxiliary police have appeared in the true colors.

　　After more than three months of intense planning and preparation, on May 9, 2019, "Guarding the Liberation West" held a launching ceremony at the Pozi Street Police Station, officially launching the filming of the program.

　　The creative team set up a studio in Pozi Street Police Station, carefully selected the backbone forces with rich experience in political and legal police programs as producers and general directors, set up a filming team of more than 40 people to settle in the police station, and took turns to shoot with the police 24 hours a day, and installed 35 fixed-position surveillance, OSMO, drones and law enforcement recorders throughout the institute, shooting 776 police officers and collecting video materials for more than 33,700 hours. Strive to restore the most authentic police affairs from multiple angles and in all directions, and boldly draw lessons from the narrative expression and special effects packaging of international excellent police programs when editing, which enhances the appreciation and artistry of the programs.

　　The Political Department of Changsha Public Security Bureau participated in the whole process of program planning, directing and film review, and at the same time integrated the overall police resources to serve the shooting work — — All police officers of Pozi Street Police Station of Tianxin Public Security Bureau participated in the filming. According to the actual requirements and the needs of the program, a number of police officers from the city’s public security organs, such as criminal police, public security police, special police, patrol police, traffic police, marine police and anti-drug police, participated in the filming. More than 300 people participated in the filming, more than 30 police cars and more than 2,100 pieces of police equipment. All the civilian auxiliary police officers in the program appeared in Changsha Public Security Service.

　　The "phenomenal" masterpiece police station became the punching place in online celebrity.

　　After the program was broadcast on September 14th, it quickly became popular, and gained favorable comments from online and offline users, especially young netizens. It became a "phenomenal" masterpiece with screen-grabbing, drama-chasing and rave reviews.

　　First, the hit was like fire, and the program ratings soared.At present, the film has been played more than 37 million times in bilibili, with more than 605,000 barrage comments and more than 794,000 people following the drama. The rating in the station is 9.8, ranking first in the documentary channel of bilibili. In Douban, which is praised by netizens as a word-of-mouth weather vane, the program is also well received, from the initial high opening of 8.3 points to 8.6 points, ranking third in the domestic word-of-mouth variety list.

　　Second, it received rave reviews and was unanimously praised by all sectors of society.Since its launch, the relevant information content of the program has been forwarded by more than 100 media platforms across the country, and related short video content has sprung up on video websites such as Weibo, Tik Tok, Aauto Quicker and Tencent. The reading volume of Weibo Topic # Defending the Liberation West # and the short video playback volume of vibrato have both exceeded 10 million. The program has been unanimously affirmed by leaders at all levels and widely praised by all walks of life. The mainstream media, party and government organizations such as the Central Political and Legal Committee An Jian, Legal Daily, People’s Public Security Daily, Guangming. com, Sina, Tencent, Radio and Television, and entertainment have spontaneously commented and recommended from Media V, and many tweets have quickly gained 100,000+readings. For example, when "An Jian of the Central Political and Legal Committee" introduced this program, he said, "Use ‘ Not serious ’ The way to record the daily work of public security is easier for the public to like. "China Youth Network commented that" the personal image behind the police uniform and the police image in the new era are truly and comprehensively displayed "; Guangming. com commented that "Guarding the Liberation West has given the audience a new understanding of the police profession and resonated through its younger production concepts, techniques and feelings."

　　Third, it is typical as a flag, and it is positively motivated.Not only did it arouse a strong response from all walks of life, but "Guarding the Liberation of the West" also caused a heated discussion in the police camp and produced a good positive demonstration effect. Through the original ecological record, the police handled the case, so that the police involved in the filming used to enforce the law under the camera, which forced the law enforcement norms, enhanced the credibility of law enforcement and improved the satisfaction of the masses; With the popularity of the program, Pozi Street Police Station has become a punching place in online celebrity. Every day, several waves of netizens go to the gate of the police station to take photos and punch cards. Several "online celebrity" civilian auxiliary police officers created by the program are more familiar and recognized by the people in the jurisdiction. They also won more understanding and support from the masses when they were on duty. The program also makes the families of the police have a more intuitive feeling of the busy and hard work of the grassroots police, so that they can better understand and support the public security work undertaken by their relatives, and further enhance the professional honor and sense of belonging of the civilian auxiliary police. Nowadays, this positive incentive effect is becoming more and more obvious, and it is radiating from Pozi Street Police Station to Changsha Public Security Police.

　　Dig deep into subversion, reshape non-mainstream and express mainstream values

　　As an important branch of public security propaganda, movies and TV works on police themes have emerged in an endless stream in recent years. As a documentary with no flow stars and original ecology recording the daily work of police, Guarding the Liberation of the West has been able to break through the tight encirclement, gaining a win-win situation in ratings and word of mouth, and also bringing enlightenment and thinking for how to tell never to lose well in the new era.

　　The deep excavation of the police theme has subverted the image of the people’s police in the new era.From helping the octogenarian unlock the lock at four o’clock in the morning to insisting on discouraging young men who want to commit suicide for five hours, from mediating emotional disputes between young couples to helping the lost children find their parents at the fireworks party, from a bowl of "longevity noodles" sent by the police for their birthday colleagues to a video call with their wives when the police didn’t come home for three days on duty … … A case (event) close to life, with scenes of fireworks, truly restored the daily work of the police at the grassroots police station, allowing the audience to intuitively feel the day and night guards of the police who don’t fight, and also let everyone see the true heroes in ordinary life. The image of public security police created by the program is not only a righteous incarnation with a strong sense of responsibility and excellent professional ability, but also an ordinary person with flesh and blood, affection and righteousness. It is these that refresh the public’s cognition of the police, narrow the distance between netizens and the public security, give the fairness and justice represented by the people’s police a real sense of landing, and become a weapon of the program.

　　The accurate positioning of differentiated communication conveys the mainstream values with non-mainstream expressions.Doing a meaningful program that young people like is the original intention of the program "Protecting the Liberation of the West". The program abandons the mainstream expression of traditional police themes, such as blood, bravery and hardness, but chooses to capture the hearts of young netizens with real shots, online language, funny plots, second-dimensional packaging and variety editing, and "grounding gas", "close distance", "realism" and "positive energy" have become the universal evaluation and cognition of the program. The audience group of the premiere platform is consistent with the younger expression and audience positioning of the program, and the barrage is open and interactive, which allows the public to openly discuss law enforcement behavior and also expresses the concept of public security organs facing the public, civilized law enforcement and transparent law enforcement.