Binyue Super Edition: Define a new benchmark for the quality of 60,000-class SUV
Lead: In the increasingly fierce competition environment of the global automobile market, Geely Automobile continues to show its strong market competitiveness and brand influence with its Binyue series. On July 14th, Geely Automobile’s highly anticipated A0-class SUV— — The listing of "Binyue Super Edition" in Geely Xiangtan Manufacturing Base marks the re-expansion of Geely Binyue family and further consolidates its leading position in the small SUV market.
The quality-price ratio is superior to the same level, and the car purchase benefits are overweight.
A total of 1.5D+5MT and 1.5D+8CVT power combination models were launched in the new car. The official guide price was 66,800 yuan and 73,800 yuan respectively, and the new quality price after enjoying the super cash gift of 6,000 yuan was 60,800 yuan and 67,800 yuan respectively. At the same time, Geely Automobile also provides a wealth of car purchase benefits, including cash-filled red envelopes, financial discount, priority gift and warranty gift, which further lowers the entry threshold for high-quality vehicles.
Stick to quality and lead by innovation.
Facing the "involution" phenomenon in the global auto market, Geely Binyue series adheres to the initial intention of building a car, and is committed to providing young people with more diversified, interesting and cost-effective travel options with leapfrog product strength and strict quality standards. The launch of Binyue Super Edition not only highlights Geely’s unremitting pursuit of quality, but also reflects its keenness in technological innovation and market insight.
Four quality standards, casting the cornerstone of safety.
Binyue Super Edition is based on BMA’s global new generation modular architecture, and the body architecture has achieved a four-fold collapse protection structure to ensure the safety of drivers and passengers in various collision scenarios, which is the body architecture standard; Its body has as high as 66% high-strength steel and 15% thermoformed steel, providing a solid protective barrier for drivers and passengers. This is the rigidity standard; Every corner of the car of Binyue Super Edition is covered with sound insulation cotton, and the core components are also covered with double layers. Moreover, the coatings are pure and environmentally friendly materials such as PET cotton felt and POE+PU foam, which are the standards of Binyue coating and coating materials.
Three hard control strengths, highlighting the quality of champions.
Hard control of face value: the design language of "Super Storm" is adopted, which combines sharp front grille, streamlined tail and 17-inch aluminum alloy wheels to create a dynamic appearance.
Power hard control: equipped with a brand-new 1.5D mid-cylinder direct injection engine, matched with an analog 8-stage CVT automatic transmission or a brand-new 5MT manual transmission, it provides strong power and excellent fuel economy.
Safety hard control: a number of safety configurations are standard, such as tire pressure alarm, reminder that the main driver is not wearing a seat belt, reversing images, etc. Combined with advanced safety technologies such as ESC body stability system, an all-round safety protection system is constructed.
International chemical plant, lean and intelligent to create a model.
Binyue Super Edition was born in Geely Xiangtan Manufacturing Base, which is not only a "10 billion-level lean intelligent factory", but also an intelligent manufacturing demonstration factory in the whole automobile industry chain of the Ministry of Industry and Information Technology. It has international leading manufacturing technology and intelligent production process, ensuring the excellent quality and production efficiency of products.
Limit test to verify the quality of the champion
At the launch conference, Binyue Super Edition passed the three limit tests of B-pillar drilling with electric drill, pointed cone seat and burning engine compartment, which intuitively demonstrated its outstanding performance in body structure and safe materials, and proved the uncompromising champion quality of "National Steel Gun".
Industry level, global word-of-mouth testimony
Since its listing, Binyue series has sold more than 900,000 vehicles and exported to more than 50 countries, ranking first in the market segment for 22 consecutive months. The addition of Binyue Super Edition will jointly expand the market segment with Binyue COOL and Xinbinyue, and continue to lead the quality upgrade of A0 SUV market.
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The listing of Geely Binyue Super Edition not only enriches the product lineup of Binyue family, but also sets a new quality benchmark in A0 SUV market. As Geely Automobile continues to deepen technological innovation and quality upgrade, Binyue series is expected to continue to lead the market segment and bring more surprises and value to users around the world.