Corporate profits and market share complement each other and play games with each other, and price is the lever.

　　While the price war is in full swing, there is a "price protection tide" in the automobile market. Enterprises such as Ideal, Extreme Krypton, Tengshi, Nezha, Zero Run and so on have recently introduced price protection policies, claiming that they will not reduce prices in the next 90 days or even 120 days. If they reduce prices, the difference will be returned to consumers.

　　However, some experts said that only after the baptism of price war can enterprises become stronger. For enterprises whose sales volume is sideways and declining, it is meaningless to "protect the price". In the end, not only will the sales volume not go up, but it will also waste the market window and hand over the market share to competitors.

　　"Many products of this round of price war diving brand have reached the end of their lives. In the long run, price diving is not the normal state of the industry." Pu Yang, vice president of sales and operation of Weilai, said that the cyclical fluctuation brought by this technological revolution can not be crossed by price war alone, but needs to adhere to brand value. In the long run, the competition among enterprises will return to value creation.

　　On the surface, enterprise competition is the competition of products and prices, but the actual competition is the R&D strength, scale effect and vertical integration ability of enterprises. "Geely does not have to participate in the price war." Gan Jiayue, CEO of Geely Automobile Group, believes that only through technological innovation and management ability improvement, can the price war be transformed into a technical war, a service war and a value war, and continue to create value for users, can we truly have a competitive advantage.

　　With the changes of automobile industry, traditional automobile enterprises need to invest heavily in the fields of electrification, intelligence and networking, and are under the dual pressures of stable operation and transformation and upgrading. Cui Dongshu, Secretary-General of the All-China Passenger Transport Association, said that it is difficult to make money by selling new energy vehicles at present. Many large car companies rely on the profits of fuel vehicles to support the development of new energy vehicles, and most pure new energy vehicle brands are at a loss period. For large car companies, while stabilizing the sales of fuel vehicles, strengthening the technological innovation on the track of new energy vehicles can win the initiative. Fuel vehicles cannot blindly follow up the price reduction of new energy vehicles caused by multiple factors through "suicide price reduction".

　　Moderate downward adjustment of product prices, clearing inventory and properly recovering costs are normal business measures, which are conducive to stimulating consumers’ purchasing demand, but they cannot fall into price wars. In the view of Chen Shihua, deputy secretary-general of China Automobile Association, the price war will not last long, and value for money is the eternal business law.

　　"There are many reasons for this round of short-term promotion. Most of the preferential models introduced by enterprises are long-aged, old or unsalable cars. These models have already had considerable preferential prices before this round of promotion. In order to attract attention, increase customers and exaggerate the price reduction, terminal promotion is easy to mislead consumers, and it is necessary to attach great importance to the negative impact of this phenomenon on the development of the industry. " The China Automobile Association calls for providing positive public opinion guidance for the healthy and sustainable development of the automobile industry and creating a good consumer psychology and market atmosphere. In the process of stabilizing growth and promoting consumption, local governments should also adopt appropriate methods to jointly safeguard market order.

　　Automobile is an industry with large market, high technical content and refined management, and it is also a highly global industry. At present, the world has entered a new period of turbulent change, and the anti-globalization trend of thought and the risk of geopolitical conflict will inevitably affect the development of the industry. At the same time, the automobile industry is in a critical period of transformation and upgrading. The more in this turbulent change and transformation and upgrading, the more local governments and enterprises should maintain their strategic strength, actively maintain market order and supply chain stability in the industrial chain, lead regional and upstream and downstream enterprises, and jointly build a good industrial development ecology.

　　Zhu Huarong, chairman of Changan Automobile, suggested that the state should halve the consumption tax rate of automobiles with a displacement of 2.0L or less in time; Merge the vehicle purchase tax and the vehicle consumption tax, keep one tax, and increase the proportion of local fiscal retention. By reforming the consumption tax and purchase tax, it can not only reduce the burden of consumers to buy cars and expand their consumption, but also help to create a fairer consumption environment, thus guiding the healthy and stable development of the automobile industry. (Economic Daily reporter Yang Zhongyang)

The minimum group purchase is 19.5 yuan

　　Most people think that the success of the movie is due to good luck, but experts in the industry believe that it was forced to make a success. A few days ago, the 2011 China (Beijing) Film Academic Annual Conference was held in china national film museum. Film business owners, cinema managers and industry experts from all over the country gathered together to "pulse" China’s films. The industry believes that with the rapid development of China films, all aspects are facing structural adjustment, and "33 Days of Lovelorn" can be called the first shot of structural adjustment.

Box office results exceeded 11 billion yuan at the end of October.

　　In 2010, the national box office of China movies reached 10.172 billion yuan, a record high. Tong Gang, director of the Film Bureau of the State Administration of Radio, Film and Television, revealed at this annual meeting that by the end of October, the national box office of China films had exceeded 11 billion yuan in 2011, and it is expected to exceed 13 billion yuan for the whole year, and the growth rate will continue to be about 30%.

Development direction: Small and medium-budget movies will become mainstream.

　　Although the situation is excellent, the participants agreed that China films are about to face structural adjustment in performance situation, investment quota, communication channels, marketing concepts, consumption experience and ticket prices.

　　Since Zhang Yimou’s Hero in 2002, China films have entered the era of blockbusters, especially costume action blockbusters, which are the main box office of China films. However, in the past two years, especially in 2011, small and medium-sized films began to emerge. The production cost of "33 Days of Lovelorn", which is currently being shown, is only 8.9 million yuan (plus all the publicity and marketing costs are less than 15 million yuan). At present, the box office has exceeded 300 million yuan, making it the biggest dark horse in the history of China movies this year. And this also represents the future direction of film production, that is, we must be wise and close to the audience.

Movie ticket group buying has become a fashion.

　　Online group buying has contributed to the overall improvement of box office in China. The same movie ticket, the money paid by each viewer is very different. Take Cecilia Cheung’s movie "The Woman of Yangmen" as an example. If you buy it temporarily at the cinema counter, ordinary individual customers will need to spend about 70 yuan, while those who buy a group ticket or discount card will spend 30 yuan to 35 yuan, while those who buy it online in advance will only need to spend 19.5 yuan or even lower.

　　At the moment when movie tickets are expensive, a form called "group buying movie tickets" is rapidly emerging, which brings a glimmer of life to China’s long-standing "chronic disease" of inflated movie tickets.

Related information: In 2011, the box office of Chinese movies broke 11 billion, or it will exceed 13 billion for the whole year.

　　The long-silent battery replacement mode of pure electric vehicles has been put on the agenda again. In the past three months, many departments have mentioned supporting the "separation of vehicles and electricity" and the construction of charging and replacing facilities; On the last day of the end of July, the Ministry of Industry and Information Technology inspected the power exchange enterprises and convened relevant enterprises for discussion. Therefore, the market is on the move, and the "power exchange mode" has become the new favorite of capital enthusiasm. All-media reporters noticed that at present, Beiqi New Energy, Weilai, Chehejia, etc. all have the relevant layout of the "separation of vehicles and electricity" power exchange mode, but they have not formed a large-scale effect for the time being. Compared with charging, what are the advantages and development difficulties?

　　"Power change" mode becomes a new outlet?

　　The "electricity exchange mode" is now focused on by the capital market, which originated from the "roll call" of relevant policies many times. On July 31st, the Equipment Department of the Ministry of Industry and Information Technology visited the flagship power station of Space-Time Electric in Hangzhou, and convened enterprises applying the power exchange mode such as BAIC, Space-Time Electric, Weilai and Botan Technology, relevant enterprises and industry organizations such as State Grid, China Association of Automobile Manufacturers, and Chery and other car companies to participate in the discussion on substantive contents related to the future regulations on vehicle-electric separation and the unified trend of battery standards. Li Bin, CEO of Weilai Automobile, is very supportive of the power exchange mode. He said that neither renting a tram nor changing the electricity scheme will affect the subsidy. When selling products, the battery and the car are integrated. "Charging and changing electricity are not opposite, but they can give users more choices." All-media reporters noticed that Luo Junjie, deputy director of the Equipment Department of the Ministry of Industry and Information Technology, said at the seminar that there are many advantages in power exchange at present, which is conducive to the utilization of battery steps and vehicle-side steps, and can effectively improve the comprehensive economic benefits of the whole society.

　　At the beginning of June this year, the "Implementation Plan for Promoting the Upgrading of Key Consumer Goods and Smooth Resource Recycling (2019 -2020)" proposed to develop new energy automobile products with separate consumption patterns of vehicles and electricity, and continue to support the construction of "charging and replacing electricity" facilities. In China, Beijing and Hangzhou have taken the lead in "following the wind". For example, in July, Beijing issued one of the technical conditions for upgrading taxis to pure electric vehicles, that is, the driving range of vehicles should not be less than 300 kilometers in principle, and the technology of charging and replacing electricity should be compatible, and the battery should be replaced quickly. The combination of these policies has promoted the positive actions of related enterprises in the development of power exchange mode.

　　[Investigation] The battery changing mode was once defeated by the charging mode.

　　The mode of changing electricity is not a new thing, that is, let the car and electricity be separated, the car belongs to the car, and the electricity belongs to the electricity. When the electricity is used up, just change the power station and change a full battery. Even if the battery of a pure electric vehicle dies due to serious wear and tear, it will not affect the residual value estimation of the whole vehicle.

　　However, at present, the new energy vehicle market is mainly based on charging mode, and even Weilai and others only regard the power exchange mode as an "option". Although the mode of changing electricity is fast and convenient, and can be as efficient as going to a gas station to refuel, it has not yet become the mainstream after four or five years of development. Up to now, in the field of power exchange, there are Beiqi New Energy, Lifan, Chehejia, Weilai Automobile and other domestic enterprises, among which Beiqi New Energy is the most active one at present. The figures recently released by BAIC New Energy show that it has built 148 charging and replacing power stations nationwide, ranking first in the world. In addition, the first space-time electric power exchange station inspected by the research group of the Ministry of Industry and Information Technology was built in 2014, and has accumulated hundreds of millions of kilometers of actual mileage of power exchange in the country. In general, there are still a few car companies that have successfully laid out the power exchange mode.

　　All-media reporters noticed that the power exchange station inspected by the Equipment Department of the Ministry of Industry and Information Technology mainly serves the network car, which is also the operation direction of the current power exchange mode. For example, the exchangeable models rolled out by BAIC New Energy in China are mainly for the taxi market.

　　According to Chen Feng, the chairman of Space-Time Electric, the mode of power exchange first landed in the field of taxis and internet car-sharing, because it can provide an energy replenishment method similar to that of fuel vehicles, that is, changing and leaving, which directly points to the core pain point of operating vehicles waiting for charging and affecting operating time.

　　The reason why the power exchange mode can return to the line of sight is related to the market situation. In the second half of 2019, new energy vehicles bid farewell to huge subsidies, and the low-price advantage is no longer there. It also makes the new energy vehicle market in the "post-subsidy era" intensify the reshuffle. Reducing costs and increasing efficiency is a top priority for new energy vehicle companies. From the cost point of view, if the pure electric vehicle chooses "vehicle-electric separation", that is, it changes the battery use mode, and the power battery that accounts for nearly half of the vehicle cost can be removed from the car purchase cost, which means that consumers buy pure electric vehicles with replaceable electricity, which has higher cost performance ratio.

　　Calculate accounts

　　As we all know, the most expensive part of a pure electric car is the battery. Li Yixiu, deputy general manager of Beijing New Energy Automobile Co., Ltd. and general manager of the marketing company, said that about 50% of the cost of electric vehicles comes from batteries; After 3~5 years of use, the value space of electric vehicles is 20% ~ 30% with the loss of batteries. Even if the vehicle is finally sold, the repurchase value of this battery is only about 10%. That is to say, the value of the battery actually used by users is only about 30%, and 70% of the battery cost is wasted.

　　[Prospect] Cost, battery standard and safety should be considered.

　　When interviewed by an all-media reporter in a power station in Haizhu District, Guangzhou, there were some questions, such as whether the battery was firmly installed, whether the process of power replacement would affect the performance of vehicles, and how to calculate the cost of power replacement. However, with the interview, these concerns have been answered and will not affect the use of vehicles.

　　On the other hand, the three biggest problems facing the current promotion of power exchange mode are: the unified standard of batteries, the technical level of power exchange of car companies, and the most critical promotion and operating costs. If a power station wants to realize large-scale private car power exchange service, the unification of battery specifications is the key.

　　All-media reporters noticed that the battery specifications and standards of different pure electric vehicles are different due to different suppliers; Even within the manufacturer, the batteries of different models are different, and the battery specifications between car companies are far from each other. How to match the supply of different power batteries in a small-scale power station is a great challenge.

　　In this regard, the answer of the Ministry of Industry and Information Technology at the seminar is: the process of promoting the power exchange mode needs to be cautious, and the unification of power battery standards should let the market make a decision.

　　Like gas stations, the construction of power stations needs to solve the problem of land. If power stations are to be built in cities with an inch of land, the land cost is high. In the special facilities cost investment, also need more than one million yuan; The most expensive thing is the battery cost. Generally, the power battery stored in the power station must reach more than 1.5 times that of the electric vehicle. If a power station receives 300 new energy vehicles a day, it needs to reserve 450 sets of power batteries, and the battery cost is 31.5 million yuan.

　　In addition, there are costs such as labor and maintenance. That is to say, the basic operating cost of a power station needs more than 10 million yuan.

　　For a car without a "heart", many private car owners may not accept it for the time being. Generally speaking, at present, vehicles are traveling in cities, and charging the charging pile once can meet the daily household needs for about a week. Therefore, the power exchange mode is currently suitable for public use.

　　Since the beginning of this year, a number of battery burning and explosion incidents have also made everyone pay attention to the safety of battery charging. In the power exchange mode, if the battery is on fire and the vehicle spontaneously ignites, how to determine the responsibility is also a hassle.

　　At the same time, for the power station, so many power batteries are charged in one place, which also has great management risks and strict technical requirements. (Text, photo: Guangzhou Daily all-media reporter Deng Li)

On April 17th, a car owner posted a video on the Internet saying that the metal nameplate of Xiaomi SU7, which he bought, had fallen off. In the video, the netizen introduced it with a metal plate engraved with the number "1089", which was the exclusive nameplate of the car. It was stuck on the steering wheel with double-sided adhesive tape. Because the outermost layer of the nameplate was very sharp, some scratches were drawn on the steering wheel after the nameplate fell off.

[Editor: Li Yangzi]

　　This week, "Youku Autumn Collection" was held in Shanghai, and network variety show became the focus of attention as one of the heavy fields. Youku released the network variety show plan for the new year. Besides the programs such as Where is Dad, Singer and Masked Singer, it also announced the new layout of the network variety show jointly produced by the platform and the production company.

　　The organizer invited a number of behind-the-scenes producers of the gold medal network variety show to participate in the forum of "Innovative Main Engine, Aggressive Network Synthesis" to discuss the present and future possibilities of network variety show. Many discussions cannot be separated from a concept — — 9000 years old — — Industry practitioners refer to the younger generation born in the 1990s as "Nine Thousand Years Old". Understanding them, tapping their needs and even creating their needs have become the core topics of variety producers.

　　The big trick of "9000 years old": everyone is free.

　　When we are used to or even tired of traditional reality shows or talent shows, maybe it’s time for the younger generation to start speaking.

　　It is precisely because of this that more and more programs with "subculture" labels, such as Er Yuan and Hip Hop, first ferment in exclusive groups and then become social topics.

　　Based on data analysis, one of the most important labels of the younger generation is "freedom of design". This group of young people no longer only regard their occupation or hobby as the only identity tag, but will switch all their own identity settings on different occasions. "Today, ‘ Slash youth ’ It is the expression of the diversity of young people’s identity. The new emotions in each identity have promoted users’ desire for new content. " At the event site, a guest shared.

　　At Youku’s 2018 network variety new product launch conference, the reporter observed two special network variety shows "This! Is street dance and this! It is the real armor. Both programs are not star-studded variety shows, and there are many new ideas on the topic.

　　"this! That is, street dance will adopt the form of "star+professional dancer", subvert the traditional dance competition around street dance, and let the spirit of street dance and street dance move towards greater public attention.

　　"Today, we use hip-hop with hip-hop elements as the entrance to create a gathering place for young and trendy culture. At present, 90 s and 95 s are becoming the mainstay of mass entertainment consumption, and young people are defining the present and future of entertainment. " Chen Kun, producer of "This is Street Dance", said. In the view of the program group, street dance not only belongs to the younger generation, but also the life and self-spirit behind it is a kind of energy of the times.

　　The upcoming "This! "Real Armor" is a competitive program with real armor robot fighting as its core. The members of the creative team "Uni-system Entertainment" are very young, and they look to the armored robot battle and the robot manufacturing team in China. 48 teams will fight with their own robots in the program, and finally hit the world champion.

　　Coping with Network Integration: Layout of Program Forms Based on Consumer Big Data

　　The network variety show for the young market no longer regards the audience as the audience, but emphasizes the user attributes of the audience.

　　A group of young network variety shows have begun to gain insight into the lifestyle and trend interests that young users are keen on in the early stage of planning. Based on consumption big data, they have laid out the form of the programs, so that the programs can finally point to consumption upgrading.

　　"Now we are dealing with younger users, who are flamboyant, have grown up watching Hollywood movies and American dramas, and have an international aesthetic vision. They are more loyal to their own interests, pay more attention to the content related to the trend lifestyle, and they are more willing to accept the derivative surroundings. " At the event site, some practitioners painted portraits of today’s young audience. "At the moment of consumption upgrading, trendy life and cool entertainment are the lifestyle needs of a new generation of users."

　　It is understood that because of being in the Ali entertainment business group, Youku will launch a series of online comprehensive programs and deep binding with Tmall in the future. Zhou Jun, the person in charge of the project, said in an interview that the form of the program is not to guide the audience to "buy while watching", but to tell the story of a better lifestyle with high-quality lifestyle content as the main content.

　　question closely

　　Is culture and entertainment really antagonistic?

　　It is true that opening up the network variety and entertainment to the form of programs that ultimately point to consumption upgrading will face such accusations: will paying attention to entertainment lower the cultural value of an era?

　　Guan Zhengwen, the director who produced cultural variety shows such as Chinese Character Dictation Conference, China Idiom Conference and Chinese Character Storm, also delivered a speech at the forum. In Guan Zhengwen’s view, intuitive entertainment and spiritual pleasure are not only not contradictory, but the combination of the two is the direction of the future cultural network synthesis: "We will find that the super network synthesis in 2017 is actually both strong entertainment and good cognitive value, and can provide the delivery of ideological value and nutrition. If there is a lack of products with nutritional value and content value, if it is just entertainment, everyone has actually seen them gradually go to the end. "

　　The next question is, what about cultural programs facing the younger generation? Guan Zhengwen believes that today, in the face of young audiences who grew up in the Internet age, cultural programs cannot be carried. He took the matter of falling in love as an example: "We are used to thinking that entertainment is low-level. But let’s think about it. Intuitive entertainment represents the intimacy of the skin, and spiritual pleasure represents the desire for love. It is not realistic to emphasize only one side. "

　　The "Strength Culture" where he is now located is about to launch a brand-new cultural program "Dear, You Know". The main form of the program is 24 couples with high value and high education, who complete the guessing game with idioms, classical characters and poems, and the program also invites Ming Dow as the host. At the scene, Ming Dow revealed: "All the stories will take place in a huge library."

　　Cultural narration

　　Transmit positive energy in a cultural way accepted by young people.

　　This summer, the network variety show "Hip Hop in China" became a real hot spot. Every program has become a summer Spring Festival Gala for young people. They gather in front of computers every Saturday night to watch the battle for rappers in China. Later, as a "subculture", hip-hop became the focus of culture, which was unimaginable in the era of TV variety. While middle-aged people still think that rap is "not well dressed, it is hard to say", young audiences have begun to take "freestyle" and "start your performance" as their mantra.

　　When we talk about the social discourse changes brought by the Internet, we always talk about "individuality", "diversity" and "youth". The same is true of variety shows. Different from the variety shows of TV stations for all audiences, the video network platform, based on users’ viewing preferences and a large amount of data, produces online variety shows that emphasize individuality and youth from the perspective of audience interest. What kind of culture will be created by the cyber society depends largely on what this generation of young people need.

　　Variety is constantly being redefined by the times, regardless of program form or program content. From the earliest "Zhengda Variety Show" and "Quyuan Miscellaneous Altar" to "Happy Camp" gathering entertainment stars to play games, to the super girl and fast man in the draft era letting ordinary people stand on the stage to realize their dreams, to the reality show "Where is Dad?" and "Extreme Challenge" showing artists’ various aspects in their lives, and to the different faces of today’s network variety show, whether it is TV production or the production company that left TV station to turn to network variety show, variety show.

　　We must admit that, in terms of age and spending power, the post-90s generation who grew up with variety shows are growing into the backbone of society, while the oldest generation will soon become adults. They not only watch entertainment files every weekend on TV, but also young people will critically choose their own online comprehensive — — Not only do you want to watch the stars, but you also want to watch the variety shows that belong to your own personality to choose your idols. You don’t want to watch how the post-80s generation worry about getting married, but you want to watch your peers fall in love on the show to decide whether you should break up with your boyfriend. They will have new requirements for variety shows, or they will be influenced by the show at the same time.

　　The market is here, and so are the young audience. In the future, there are bound to be more and more programs that are different from the traditional variety forms, and the two attributes of culture and goods will also be displayed in such programs. It is biased to embrace praise completely, or to accuse the cultural products with high entertainment produced in this era completely. How to transmit real positive energy in a way acceptable to young people and find a balance between market requirements and cultural responsibility is a test for creators. It is equally important for observers to understand the thoughts and needs of young people before making judgments. Through these programs, it may be a way.

　　This group/reporter Zhang Zhiyi

　　On the same day

　　Global Storm confronts blade runner head-on.

　　(Reporter Xiao Yang) The Hollywood disaster film "Global Storm" will be released in China mainland in 3D, IMAX 3D and other versions today. Disaster films have always been a popular theme. Undoubtedly, "Global Storm" is a powerful opponent for Blade Runner 2049 released on the same day. In particular, there is Daniel Wu in Global Storm.

　　Global Storm has a strong lineup, with director and screenwriter dean devlin as the producer of Independence Day, Godzilla and other blockbusters, and starring gerard butler, Daniel Wu, jim sturgess and other idol stars. In 2006′ s 300 Warriors, gerard butler played Leonidas, the king of Sparta, followed by Olympus Has Fallen and London Has Fallen, which made his tough guy image deeply rooted in people’s hearts. Jim sturgess is quite popular in China with films such as "One Day" and "Cloud Map".

　　The story of Global Storm is set in the future world. After a series of unprecedented natural disasters hit the earth, global leaders decided to work together to create a sophisticated satellite network to control the earth’s climate and ensure human safety. However, the system that should have defended the earth went wrong and began to attack the earth. The destruction of the earth is imminent. Jack, a scientist played by gerard butler, and Max, two brothers played by jim sturgess, became the last hope. They accepted many challenges in space and on the ground respectively and embarked on the road of saving the world in treading on thin ice. With the development of the situation, the conspiracy and man-made disasters behind the catastrophe began to surface, which made the hero’s journey of saving the world face a more severe test.

　　"Global Storm" can be described as a full range of meteorological disasters raging around the world. The disaster scenes such as Hong Kong subsidence, Tokyo hail, Mumbai tornado, Brazil ice, Dubai tsunami, etc. are all displayed, which makes people look shocking. With the increasing importance of China’s film market, China elements frequently appear in Hollywood blockbusters. In Global Storm, Daniel Wu plays Zheng Long, a weather observer at Hong Kong Station. When he came home from shopping, a land subsidence occurred in Hong Kong. The media reported that the pipeline was broken, but Daniel Wu found that someone deliberately modified the satellite settings in Hong Kong, which led to the disaster. That is to say, the character played by Daniel Wu is the key figure in the film, not the dispensable "soy sauce" role played by Chinese actors in most Hollywood movies.

　　Officially released today

　　Blade Runner 2049 is hard to find a 2D version? The audience is "active" as soon as they question the cinema.

　　(Reporter Xiao Yang) The highly anticipated Blade Runner 2049 will be released in China mainland in 2D, 3D and IMAX 3D versions today. Earlier, it was reported that the photographer roger deakins suggested not to watch the 3D version, but there were less than 70 cinemas showing the 2D version of Blade Runner 2049 in China, and the 3D version was suspected to be "specially provided by China". In this regard, Sony Pictures denied it, saying that the 2D/3D/IMAX format was consistent with the world, and the 3D version was not converted from China. Blade runner, which was released in 1982, was appraised as the originator of "Cyberpunk movies" with its innovative style, and had a far-reaching influence on science fiction films such as The Matrix and ghost in the shell, and ranked first in the "Top Ten Excellent Science Fiction Films in History" selected by 60 scientists organized by the British newspaper The Guardian in 2004 with absolute superiority.

　　The photography director of Blade Runner 2049 is roger deakins, a great god in the industry. Deakins recently publicly stated that the best viewing format of Blade Runner 2049 is 2D version, because the frame of ordinary 2D version is 2.39:1, which is their original composition ratio when shooting. However, when the film was pre-sold a few days ago, less than 70 of the thousands of cinemas in China showed the 2D version, so some fans questioned that the 3D version of Blade Runner 2049 was specially provided by China. In addition, the IMAX version of the film has more pictures than the 2D version because the frame is opened. Dickins himself supervised the format transformation of all IMAX versions. Although he did not use DMR digital original reproduction technology, he made adjustments in brightness and saturation for IMAX screens.

　　In response, Sony Pictures responded in its official Weibo: "The film Blade Runner 2049, whether in 2D, 3D or IMAX format, is consistent with the world, and there is no special 3D for China."

　　It’s not up to the filmmakers to decide whether to show the 2D version or the 3D version, but it’s up to the theaters. However, after the fans appealed, many theaters responded, saying that they are actively communicating about increasing the number of films. At present, UME, Bona, Yaolai, Meijia and Lumiere in Beijing will also show the 2D version.

　　upcoming

　　Six stars of Justice League arrive in Beijing and Superman returns.

　　(Reporter Xiao Yang) With the release of "Blade Runner 2049" and "Global Storm" today, the China screen began to enter "Hollywood Time". In November, Thor: Ragnarok, Justice League, Murder on the Orient Express and many other Hollywood blockbusters will be released strongly. For the potential of the China market, several major Hollywood companies dare not underestimate it. Therefore, in addition to choosing simultaneous release as far as possible, Warner Bros. invited the main creator of Justice League to Beijing. Yesterday, "Batman" Ben Affleck, "Superman" Henry Cavill, "wonder woman" Gal Gadot, "Flash" ezra miller, "Neptune" Jason Momoa and "Steel Bone" Ray Fisher arrived in Beijing. This "six-person group" has won countless fans and screams from China fans.

　　League of Justice is a live-action movie adapted from DC comics in the United States. The League of Justice first appeared in 1960, and it is the first real superhero team in the history of comics. It is composed of many superheroes under DC comics. The initial members include Superman, Batman, wonder woman, The Flash, Neptune and Steel. This film is based on the universe of Superman: The Man of Steel and Batman v Superman: Dawn of Justice, and the story will follow the end of the latter. Inspired by the restoration of confidence in human nature and Superman’s selfless dedication, Batman accepts the help of his new ally wonder woman to resist the threat that will endanger mankind. Together, they seek and form an alliance composed of superhuman beings-Justice Alliance. But this superhero league composed of Batman, wonder woman, Neptune, Ganggu and Flash may not be able to stop the world from falling into a devastating blow.

　　It is noteworthy that at the end of "Batman v Superman: Dawn of Justice", Superman has been sacrificed, and this episode of Justice League DC hero rally, whether Superman will return or not has become the biggest suspense. Superman was never seen in the poster released before, but yesterday, with the appearance of "Superman" Henry Cavill, the mystery was exposed. However, regarding the story clue of Superman in this new film, Henry said with a smile, "I can’t talk about Superman in the movie yet. I came to Beijing this time as a mascot to cheer them up." Xiao Shan ezra nodded beside him: "We just like to tie him to our side and feel the love from our teammates."

BYD may be the brand with the most models on sale at present. As the leading brand of new energy vehicles, what is it like? Which cars are worth buying and which cars are IQ tax? This time to a comprehensive inventory:

First, it is not worth recommending series:

1. Tang Fuel Oil: This is the least recommended model in the whole department, with a price of 165,800 yuan, and the discount is less than 10,000 yuan, and the landing is 180,000 yuan smaller. The 2.0T+6AT seems to be quite satisfactory, but it is actually the engine of the previous generation, with only 192Ps horsepower and the maximum torque of 320Nm. To be honest, it is not as good as the excellent 1.5T model. Weak power and high fuel consumption, that is, the comfort space is still online, which is seven seats, and the configuration is not low.

In fact, this car BYD didn’t have any hope, and the whole department had one configuration, so it didn’t intend to sell it seriously at all. You might as well think about it in turn. If a car product is strong enough, will it only have one configuration? BYD, this is the rhythm of building a car, and you can buy it or not.

Compared with S7, which has been discontinued, this fuel Tang has not made obvious progress. Although the engine has been adjusted, the noise and vibration are small, but it is 10 horsepower smaller and the fuel consumption is higher. In addition to the configuration of an L2-level assisted driving, there is no bright spot. But how much does the old S7 cost? 2.0T engine +6-speed wet dual clutch only started at 120,000, but the top match was only 140,000.

2、F3F3 once created brilliance. It can be said that without the popularity of F3 in that year, there would be no BYD today. However, it’s 2022, and F3 can’t keep up with this era.

This car is like
(
get away
) Similarly, if you buy it now, there is nothing wrong with it. At a price of less than 50,000 yuan, the product is still worthy of the price. However, this car is really too low-end, and there is no ESP at the very least. Only the top is equipped with the front airbags of the main and co-pilots, and the safety cannot be guaranteed.

I’m not targeting F3. I’m targeting all cars without airbags and ESP, and I can’t buy them.

3、
Fuel editionIn fact, compared with other brands of fuel vehicles, this car is not inferior, but … it has a DM-i, and Song PLUS is not fragrant in an instant. In February, car owners engaged in things, all kinds of troubles, and said that they did not provide OTA upgrades. In fact, they were more unbalanced.

In fact, Song PLUS’s 1.5T Xiaoyun engine with 7-speed wet dual clutch is not weak in the field. And the same price H6, CS75p, also have the power of World War I.. It’s just … there’s nothing wrong with fuel cars in other people’s homes, but in BYD, there are hybrid owners, which is the original sin.

Let’s look at the price and performance of the two cars and know why it’s not worth buying-Song PLUS fuel version costs 1158-143,800 yuan, and if the purchase tax is included, it costs 130,000-160,000 yuan.
There is no purchase tax. Before the price increase, it was 146,800-169,800, which is basically 10,000 yuan more expensive than the fuel version. But what about performance? The Song PLUS DM-i accelerates 8.5 seconds at zero speed, and the long battery life version is 7.9 seconds. It can drive purely by electricity and discharge externally. If there is a charging pile, there is zero fuel consumption in the urban area. Even without charging, the fuel consumption of 4.4L per 100 kilometers is real. The Song PLUS fuel, the actual measurement is more than 9.5 seconds, and the fuel consumption is about 8. Regardless of the power and driving quality, the fuel consumption alone can be saved in almost a year and a half.

4、e3The first pure tram that is not worth buying is actually hard to get if you want to buy it. e3, e5 and e9 are all for online car rental, and e3 has also issued a driving test version that simulates manual transmission. In short, it is basically not seen in the market, but you should be careful when you meet the used car market, and check whether it is a vehicle. The only one that can be bought is e2, with a price of 90,000-116,000 yuan. The product of E platform 2.0 is also a blade battery, which belongs to a series that can be bought but is not recommended.

Second, you can buy a series that is no longer fragrant

1. Dynasty fuel series: including Qin, Song,
、
Other models, except the Xiaoyun version of Song Pro, are still the engines of the previous generation, with average performance. The reason why you can buy it is because the price is cheap enough and the product is still worthy of the price. Take Song Classic as an example. You only have a budget of 100,000 yuan, so it is not bad to buy a 1.5T+ wet dual clutch Song. The reason why it is not fragrant is because the same price is not an exclusive option, just like an SUV with a budget of 100,000 yuan, you buy Auchan X5,
、
It’s okay to do something.

Among them, in fact, Qin Pro and Song Pro should also be included in the ranks of non-recommendation. There is nothing wrong with the car, and the price/performance ratio is still very high compared with the fuel car of the same price. The bad thing is that there is
,
Zhuyu is in the front. but
Fuel version, because the price is cheap, personally feel that the cost performance is better than
Even higher.

2. Except
Non-e-platform 3.0 pure electric vehicles other than.: including
,
、
、
Such as pure electric vehicles.

In fact, they are all blade batteries, which are quite capable of playing in pure electric vehicles of the same price. However, the price advantage is not obvious, and the technical advantage is not obvious. Except for Tang EV, the power here is just enough, not strong. The product of the e-platform 2.0 era, the price has not dropped, just because the competitors are not strong, so BYD does not have much motivation to upgrade.

Tang EV, as a flagship model, is not as advanced as technology.
This is also a place worthy of criticism-there are advanced technologies that are not used for flagship models first, but for marginalized yuan.
Use it first. I really don’t know what BYD thinks.

In addition, Dolphin is the first car of E platform 3.0. Although it sells well, I still think it is expensive. It is also a series that can be bought, but it is not fragrant.

3. All plug-in models except DM-I.: including
、
、
Song Pro DM, in short, are all products of the DM3.0 era, and now it will be replaced soon. DM-i, as a branch of DM4.0, has been out for a year, and DM-p should not be far away. At least now, it is not a good time to start with the old models.

It is said that you can buy it because at present, Tang DM and Han DM are still ahead of all competitors at the same price, which is a blow to fuel vehicles. In fact, it is advantageous to realize the separation of oil and electricity with dual clutch and DM, such as Han DM, pure electric rear drive and hybrid four-wheel drive, which is extremely playable. However, the 2.0T engine is still the product of the previous generation, and there is a particle trap. Now Han DM-i four-wheel drive version, the 200-kilometer battery life is coming out, and it is still a little loss to buy these DM3.0 now.

Note, before I pushed Tang DM and Han DM, it was right to recommend them at that time, and it is not wrong to recommend them now-keep pace with the times. When there are more models worth buying and the cost performance is obviously higher, the choice will also change. In short, there is a reason to push, there is a reason not to push, and I always have a reason not to recommend it.

Third, recommended models:

1. Qin PLUS DM-iThis may be that BYD sold a car that lost a car. After the listing price, the raw materials went up, and then it had to go up by 3,000, and it was still hot. This car is earned when you buy it. Needless to explain, DM-i is the most worthwhile car at present, and now Qin PLUS DM-i has the highest cost performance in DM-i.

subsequent
, it should be a high-profile shell-changing car, and the price will definitely be higher than that of Qin Plus DM-I. Whether it is worth buying depends on the price.

2. Song Pro DM-i and Song PLUS DM-i:If Qin PLUS DM-i is the most worthwhile car, then these two SUVs should be the most worthwhile SUVs. In fact, these two cars are a bit of their own meaning, but also because they are taking different channels and have the meaning of competition. If Song Pro DM-i can take the economic route, the price will be reduced by one or two thousand yuan, and the configuration will be reduced, so its competitiveness will be stronger.

3. Yuan Pro: This is also a product of the E-platform 2.0 era. It is strongly recommended because the price/performance ratio is too high. Previously, it sold 131,400 yuan and 121,300 yuan. Later, I found that Ai ‘an Y was engaged in a price war, and it fell directly below 100,000 yuan, which made the old car owner curse this street. This car BYD really lost money, and it went up by 7000 yuan. To tell the truth, the cost performance is not as high as before, but it is still worth buying-raw materials have risen, and the prices of all brands have risen.

4. Yuan PLUSThis car is a pure tram instead of walking-there is no short board. E-platform 3.0 product-if you don’t know how much E-platform 3.0 is, please read my previous article. In short, it’s called Yuan. It’s actually a Song, and it’s more advanced than Tang Dou. The starting price of 130 thousand, the highest is 160 thousand, which is completely acceptable. Pure trams with the same price, as long as there is no absolute demand for space, so at present, its cost performance is the highest.

Fourth, it is worth looking forward to:

1. Seals: The target is Tesla Model3, and within 4 seconds of zero acceleration, E platform 3.0 has better workmanship and more solid battery life. If you know how advanced e-platform 3.0 is, you can’t help but expect it. When the seal came out, all BYD’s own pure electricity at the same price was not fragrant.

2. Chinese DM-iTo be honest, the 200Km battery life is meaningless, just the involution between car companies. But the acceleration of 3.7 seconds, four-wheel drive +dTCS, heat pump air conditioning, large space and low fuel consumption-this car is almost perfect.

3. Tang DM-p: I am right.
AWD doesn’t have much expectation. It’s no problem to use ecvt for cars driving in cities, but as an SUV, it has a mild off-road demand, and the power system of DM3.0 with oil and electricity separation is more solid. It is equivalent to two sets of power systems that are independent of each other. If the electricity is broken, it can be opened by pure oil. If the oil system is broken, it can be opened by pure electricity. I heard that Tang DM-p will upgrade its chassis and switch to a non-loaded body, so it can really be heavily off-road.

4. Summer?
?: It’s the MPV model that is widely rumored. I heard that it will go high-end, and I don’t know if I can afford it. At present, there is little news, only a spy shot of the road test.

To sum up, BYD’s fuel car is not advanced. Many products still use the engines of the previous generation, but it is cheaper. There are not many points to buy, and it can be used as a cheap choice at most. Pure tram, e platform 3.0 is the most advanced pure electric platform at present, and there is no one, so all pure trams of 3.0 are worthy of attention. Whether it is worth buying depends on the comprehensive product strength in combination with the selling price. In the hybrid field, in fact, DM3.0 can still play at present, but after all, it is the technology of the previous generation and the engine is not advanced. Compared with the fuel car with the same price, it is actually very competitive, but it has no advantage compared with its own DM-I. While DM-i is in the limelight. Qin, Song and Tang Dynasties, including the upcoming Han DM-i, are the best choices at the same price.

"Food partner" and "ball partner" …

More and more "partners"

Become popular among young people

"Partner" is a kind of

Because of a common interest or need

And a social relationship

For railway people,

Due to the particularity of jobs and posts

Many jobs must be done by two people.

Or many people can cooperate to complete it.

Let’s meet.

Those "iron partners" in Wu Tie people’s work

No.1

Scheduling "partners"

In the station dispatching work, station attendant is responsible for receiving and dispatching trains without interruption. In order to ensure the efficient operation of the train, it is inseparable from the cooperation with the assistant attendant (field).

Usually, station attendant will organize the operation according to the stage plan, and inform the assistant attendant (field) of the number of trains, track occupation, arrival and departure, etc. through the train dispatching wireless communication equipment. The assistant attendant (field) will set up a post at the specified place to receive (send) the train, and will report any situation to station attendant in time.

No.2

Driving a "ride"

To drive a locomotive safely, the locomotive driver and the locomotive assistant driver must cooperate closely. When driving a motorcycle, the driver is in charge of driving, and the assistant driver needs to do a good job of looking out for him in operation and inspecting the machinery room on the way.

With the cooperation of the driver and the assistant driver, the safe running of the locomotive and the smooth and comfortable travel experience of passengers can be ensured.

No.3

Welding "partner"

During the rail drilling operation, the operator of the rail welder should check in advance to confirm that the rail verticality reaches the standard, synchronize the drilling grate, and confirm that the eye distance and hole distance meet the standard before drilling operation can be carried out.

In order to control the hole spacing standard perfectly, the assistant must use the water injector to inject water into the drill bit to cool the drill bit during the operation, so as to ensure that the one-time drilling meets the standard.

No.4

Measure the "partner"

When the lineman manually checks the geometric dimensions and track structure of the line, an inspector is responsible for operating the equipment and measuring the geometric dimensions such as track gauge, level, height and track direction of the line.

The recorder on the side will record and analyze with him synchronously, and at the same time help him observe the state of the ballast bed to ensure a comprehensive inspection of the line and not miss a hidden danger.

No.5

Tool "saddle"

When the electrician replaces the equipment clamp of the disconnector rod of the through line of power equipment, the rod-boarding hand is responsible for the maintenance operation and the treatment of equipment diseases such as broken disconnector clamp and loose insulator.

The assistant hand on standby on the ground needs the operator to climb the pole to provide the corresponding tools and assistance for the air operator after confirming the disease, so as to ensure the efficient treatment of the disease in the limited working environment.

No.6

Check the "partner"

When the signalman carries out the check on the consistency of interlocking drawings, one person issues an instruction to find the number of cables according to the drawings, and the other person verifies cables according to the instruction, confirms the whereabouts of cables, checks the integrity of cables, and checks the number of cables with the person who issues the instruction.

Through double verification, the safety and accuracy of cable verification are ensured, and the interlock safety is ensured.

No.7

Overhaul the "saddle"

When the catenary operator adjusts the catenary compensation device, one person is responsible for adjusting the length of the compensation rope at the falling weight of the catenary compensation device and making the compensation rope back.

Another person must use a hand hoist above the anchor post to help him tighten and unload the weight, so as to ensure that the compensation device can be adjusted quickly and standard.

Help each other, promote each other and improve together.

This is the "partner" of railway people.

What are your "partners" at work

Leave a message in the comments section.

Photo: Li Qing Sun Zhongxiu Zhang Niao Yuan Guangyi Wang Yiyi Shao Zejun Wen Zihao Yu Hailong Liang Chao Zhou Ming

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Original title: "The Iron Ladder" is coming! 》

Read the original text

Cctv newsAccording to the website of the Ministry of Industry and Information Technology, in 2022, China’s lithium-ion battery industry adhered to the supply-side structural reform, accelerated technological innovation, transformation and upgrading, and continuously improved the supply capacity of advanced products, maintaining a rapid growth trend as a whole.

First, the output continues to grow rapidly and the industrial scale continues to expand. According to the industry standard announcement, enterprise information and research institutions estimate that in 2022, the national output of lithium-ion batteries reached 750GWh, a year-on-year increase of over 130%, among which the output of energy storage lithium batteries exceeded 100GWh；; The output of cathode materials, cathode materials, separators, electrolytes and other first-order materials for lithium batteries was about 1.85 million tons, 1.4 million tons, 13 billion square meters and 850,000 tons respectively, with year-on-year growth of more than 60%. The scale of the industry was further expanded, and the total output value of the industry exceeded 1.2 trillion yuan.

Second, the application of the industry has been accelerated, and the process of double carbon has been accelerated. In 2022, lithium battery accelerated its rise in the field of new energy vehicles and energy storage fields such as wind energy storage, communication energy storage and household energy storage, and ushered in a growth window. In 2022, the loading capacity of power batteries for new energy vehicles in China was about 295GWh, and the cumulative installed growth rate of energy storage lithium batteries exceeded 130%. In 2022, the total export of lithium batteries in China was 342.65 billion yuan, up 86.7% year-on-year, making positive contributions to the efficient development and utilization of new energy and the green and low-carbon transformation of the global economy and society.

Third, the pace of technological progress has accelerated, and advanced products have emerged one after another. Backbone enterprises speed up the layout around the direction of efficient system integration and super-large capacity batteries, and the energy density of advanced battery products exceeds 250 GWh/kg; Flexible, low-temperature resistant and waterproof new battery products have been successfully applied in winter Olympics equipment; The new generation of information technology and new energy storage products are further integrated, and intelligent liquid cooling technology significantly enhances the thermal management level of energy storage system and reduces the potential safety hazards of the system.

Fourth, the investment enthusiasm of the industry is high, and the whole chain strengthens cooperation. According to incomplete statistics, in 2022, there will be more than 40 battery link planning projects, with a planned total production capacity exceeding 1.2TWh and a planned investment of 430 billion yuan. The price of upstream products fluctuated at a high level, and the price of secondary materials for lithium batteries repeatedly rose and fell. In 2022, the average price of battery-grade lithium carbonate and battery-grade lithium hydroxide (micropowder grade) reached 481,000 yuan/ton and 464,000 yuan/ton respectively. Lithium battery enterprises strengthen the cooperation between the upstream and downstream of the industrial chain through various forms such as investing in shares, signing long-term orders and joint research.

The new generation BYD Tang was officially launched in June this year, and the new car provided fuel version and plug-in hybrid version in advance. Recently, we obtained the declaration information of its pure electric version from the Ministry of Industry and Information Technology, and the new car is expected to be officially launched in December this year. Appearance, the pure electric version of Tang continues the design of a new generation of Tang, and adopts the latest Dragon Face design language of the family. Different from the chrome-plated transverse front face of the fuel version/plug-in hybrid version, the front grille of the pure electric version is lattice-filled, and the chrome trim strips running through the "Tang" LOGO extend above the LED headlights on both sides.

According to the application information, the suspended roof of the car body is optional, and the double five-spoke shape with outstanding visual effect is provided. The rear taillights are designed with through taillights integrated with LED light source.

In terms of interior, the new car is expected to be consistent with the new Tang fuel version/plug-in hybrid version that has been listed. The rotatable central control large screen is the biggest highlight in the car. It is reported that in the future, the Tang pure electric version will provide 5 seats /7 seats, of which 7 seats are expected to adopt the layout of "2+3+2".

In terms of power, Tangchun electric version will be equipped with a permanent magnet synchronous motor with the model "BYD-2018 TZ-XS-A/BYD-2018 TZ-XS-B". It is estimated that the acceleration time of 100 kilometers will be within 4.5 seconds, and the comprehensive cruising range will exceed 500km.

　　[car home Information] Recently, Volvo announced its company performance in 2023. In 2023, Volvo’s operating income was 399.3 billion Swedish kronor (about 274.4 billion RMB), an increase of 21%. In 2023, the profit (excluding joint ventures and associated companies) was 25.6 billion Swedish kronor (about 15.6 billion RMB), and the annual profit increased by 43%. In the second half of 2023, the gross profit margin of Volvo’s electric vehicles increased fourfold compared with the end of 2022, reaching 13%.

"Volvo S60』"

　　Volvo also announced its performance in the fourth quarter of 2023. In the fourth quarter, the company’s operating income was 109.4 billion Swedish kronor (about 75.2 billion yuan). The profit in the fourth quarter of 2023 (excluding joint ventures and associated companies) was 6.7 billion Swedish kronor (about 4.6 billion RMB). In addition, this time it was announced that the sales volume of Volvo pure electric vehicles in 2023 was 113,419, an increase of 70% over 2022, accounting for 16% of its total global sales. In the fourth quarter of 2023, Volvo’s pure electric vehicle sales also accounted for 16% of the total global sales.

"Volvo C40』"

　　Previously, Volvo Cars released global sales data in 2023, with a total sales of 708,700 new cars, up 15% year-on-year. In December, 76,000 new cars were sold worldwide, a year-on-year increase of 5%. In 2023, Volvo sold 170,000 new cars in China, up 5% year-on-year, among which the sales of new energy vehicles increased by 26% year-on-year.

"Volvo XC60 ()"

　　From the perspective of the global market, in 2023, Volvo’s car sales in Europe reached 294,700, a year-on-year increase of 19%, of which new energy vehicles accounted for 59% of the car sales in the European market. In 2023, Volvo sold 128,700 vehicles in the United States, up 26% year-on-year, and new energy vehicles accounted for 28% of the sales in the US market.

Volvo XC40』

Volvo XC90』

　　In terms of models, Volvo XC60 became Volvo’s best-selling model, with global sales of 228,600 vehicles in 2023, up 17.05% year-on-year; Followed by XC40, the global sales volume in 2023 was 200,600 units, an increase of 18.59% year-on-year; The third is XC90, with a global sales volume of 107,500 vehicles in 2023, up 10.73% year-on-year. (Compile/car home Yan Huan)