Ask M9 to lead the innovation and upgrading of automobile industry with epoch-making ability.

On December 26th, at the press conference on the whole scene of the world of inquiry M9 and Huawei in winter, the flagship SUV of panoramic wisdom, the heaviest product of HarmonyOS Zhixing in the second half of this year, was officially released, and four models were launched, providing two sets of power systems of extended range and pure electric, with the price range of 469,800-569,800 yuan.

Digital technology promotes the reform of China’s automobile industry

New energy vehicles are the main direction of global automobile industry transformation and upgrading and green development, and also the strategic choice for China’s automobile industry to develop with high quality and achieve overtaking in corners. In recent years, with the support of relevant policies, major domestic automobile manufacturers have made clear their development goals, accelerated transformation and upgrading, optimized their internal operation modes, and actively cooperated with upstream and downstream enterprises in the industrial chain to jointly promote the development of China’s new energy automobile industry and made remarkable achievements.

Specifically, under the background of globalization and digitalization, electrification and intelligence have become an important direction and the only way in the process of automobile industry reform. But it also brings great challenges to traditional automobile manufacturers, especially in the field of intelligence, which has become the focus of market competition at present and even in the future. Therefore, the "single-player" operation mode can no longer adapt to the development of today’s times, and the cooperation between enterprises will become more important.

Therefore, the participation of technology companies will press the "acceleration button" for the innovation and transformation of automobile manufacturers. As the world’s leading provider of information and communication technology solutions, Huawei has always been committed to providing innovative solutions and technical support for all walks of life. Today, Huawei has taken the automobile business as one of the important development directions of the enterprise, and provided standardized parts model, HI model and HarmonyOS Zhixing model for its partners. Relying on Huawei’s smart car incremental parts products, technical solutions and excellent brand marketing experience accumulated by Huawei terminals, we will deeply empower partners and continue to lead the new era of smart electric vehicles.

Take Wenjie M9 as an example, it is the first flagship SUV of HarmonyOS Zhixing, equipped with Huawei’s full-stack smart car technology solution, and is committed to changing people’s travel modes with ten smart cars "black technology", including HUAWEIXPIXEL million pixel smart projection headlights, HarmonyOS cockpit with ten screens, Huawei’s head-up display system, HUAWEIADS2.0 advanced intelligent driver assistance system, and ultra-dimensional safety system. While bringing users a full-scene intelligent experience, it also provides important reference value for the digital intelligent transformation of China’s new energy automobile industry.

The improvement of user experience will help boost car sales.

Judging from the development of China in recent ten years, the development direction of new energy vehicles is unshakable. With the help of many aspects, new energy vehicles have made great progress, the market scale has been expanding, and the quality of new energy vehicles has been improving.

At present, China’s new energy vehicles mainly include pure electric vehicles, hybrid electric vehicles, fuel cell electric vehicles, etc. The product lines are relatively rich, and the vehicle types are also covered from mini-cars to full-size vehicles, which basically meet the needs of consumers. According to the data of the Association, from January to November 2023, the cumulative retail sales of new energy passenger cars in China reached 6.809 million, a year-on-year increase of 35.2%. It accounts for about 35% of China’s total automobile sales. As the data shows, new energy vehicles are developing rapidly, and the higher the market share means that more consumers are willing to buy new energy vehicles.

As the final work in the field of high-end intelligent new energy vehicles in 2023, Wenjie M9 has attracted much attention from the market. It is understood that the number of blind orders for new cars has reached 54,000 before they are listed, which is enough to prove consumers’ expectations and recognition. Behind the figures, the change of consumption concept can be reflected. As a mass consumer product, the value of automobile is in the process of changing from basic quality and function to higher experience demand. Consumers are no longer simply satisfied with the traditional role brought by automobile, but pursue a higher level of user experience.

It is the user experience that defines the core strength of the product that makes the M9 in the world. With the unique product design, ever-changing and practical driving space, the leading generation of intelligent cockpit and higher-level intelligent driving system, it will fill the user’s experience in minutes and stimulate consumers’ desire to buy. It is not difficult to see that the listing of the M9 will help boost the consumption of new energy vehicles. Good market performance will also enhance the confidence of the booming brands in the world, continue to increase research and development efforts, and launch more high-quality models. At the same time, the support of consumers can fully mobilize the enthusiasm of industrial transformation and promote the steady growth of the market, which is expected to bring broader market incremental space.

China brand reshapes the new pattern of global automobile industry development.

The new energy vehicle market is one of the important fields of global economic development. In the past few years, driven by relevant policies and technological progress, China’s new energy vehicle field has shown great development potential and broad market prospects.

As mentioned above, China’s new energy vehicles continue to show explosive growth, the market scale is leading the world, and the brand continues to break through. A new round of scientific and technological revolution and industrial transformation is leading a group of outstanding China brand automobile enterprises to rise rapidly, and their global influence is increasing day by day. China has become the largest exporter of new energy automobile products in the world. This has a profound impact on the reconstruction of the global automobile industry innovation map and market competition pattern.

Nowadays, China brand cars have shown strong innovation ability and competitiveness in the global market. From the product level, the Wenjie M9 is one of the representative models in the era of new energy vehicles, which affects the industrial development trend and consumption direction. From electrification leading to intelligence leading, it not only reflects the confidence of enterprises in core technical strength, but also highlights the tenacious determination of China brand to shine on the global stage. Looking forward to the future, we have reason to believe that China New Energy Vehicle will continue to lead the global automobile industry reform and development with excellent quality, innovative technology and green concept.