China Daily Online, May 6 (Xinhua) Foreign media reported that recently, with the fermentation of American banking crisis, panic is intensifying in the American financial circle represented by Wall Street. Many people in the industry pointed out that the current market situation is not good, and the crisis may spread again, but the regulatory system has not paid enough attention to it.

　　"Starting with the collapse of the Silicon Valley Bank, although the government intervened to provide protection for depositors and provided loans to major banks, fear has taken root and continued to breed on Wall Street." CNN reported that.

　　"We feel a strong sense of worry and feel that something is about to happen." The report quoted Ed Moya, a senior market analyst at Anda, as saying, "Infectious panic has never dissipated."

　　This is a First Total Bank photographed in new york, USA on May 1st. (Xinhua News Agency, photo by Guo Ke)

　　Recently, the First Total Bank of the United States declared bankruptcy, becoming the third bank in the United States to close this year. Investors are beginning to worry, who will be next? Many people have focused their eyes on a regional bank in California — — Western Pacific Union Bank. On Thursday, the bank’s share price was close to "halved", and the bank has also said that it is currently exploring "strategic options".

　　Not only the Western Pacific Union Bank, but also the share price of lines West Bank in the United States once plunged after the Financial Times broke the news that it was seeking to sell. The Arizona-based bank subsequently denied the report, making its share price "recover lost ground", but its market value has dropped by 65% this year.

　　In addition, regional banks located in the southeast — — First Horizon Bank is also "teetering", and its $13 billion M&A agreement with Dominion Bank of Canada has been terminated.

　　In the face of concerns, Western Pacific Union Bank said that the bank’s current liquidity is abundant, the available liquidity is still stable, and it exceeds uninsured deposits, accounting for 188%. However, this data does not seem to completely dispel the market’s doubts.

　　"Usually, these data can dispel investors’ fears, but now it is ‘ Extraordinary period ’ 。” Edmoya said, "Even if the data doesn’t look so bad, as long as the market is eyeing you, the game is over."

　　The pessimism of the market has also been verified by the statements of some well-known investors. On Thursday, Bill Ackerman, a well-known American investor and billionaire, stated on the social media platform that the current regional banks in the United States have generally fallen into crisis.

　　Ackerman criticized the American banking supervision system. He also said: "It takes decades to build confidence in financial institutions, but it only takes a few days to completely destroy this trust. With the fall of dominoes, the next fragile bank started again ‘ Teetering ’ 。”

　　With the collapse of many banks, the financial hegemony of the dollar system is disintegrating. (Source: China Daily Roger English China Journal, March 24, 2023, 8th edition)

　　Ackerman and others are calling on the US government to further intervene and raise the upper limit of deposit insurance in the United States. At present, the maximum insured amount of most deposit accounts of the Federal Deposit Insurance Corporation of the United States is $250,000. For many companies that are struggling, this amount can only be regarded as a drop in the bucket. But even so, raising the deposit ceiling requires bipartisan support in the US Congress, and "for rational market participants, no one will count on this".

　　Ackerman is not the only one who criticizes American regulators. Mohammed El-Elian, chief economic adviser of Allianz, also said that the Fed should solve the problem of banking turmoil. He said that the risk of more bank failures has not been eliminated. The big banks in the United States will not be among the first-round shocks, and the problems will all focus on smaller and regional banks.

　　David Rosenberg, a famous economist, also criticized the Fed’s attitude towards the banking crisis. He believes that in the face of the continuous fermentation of the banking crisis, Fed officials have not paid enough attention to it.

　　"We are likely to default on our debts at the moment, and the banking crisis is spreading. Sorry Jamie (referring to Federal Reserve Chairman Jerome Powell), the crisis is not over. Focusing on inflation, these people can’t hear clearly. " Rosenberg said.

　　Image source: Xinhua News Agency

　　According to CCTV news, eight departments, including the Ministry of Industry and Information Technology, officially issued the "Notice on Launching the First Pilot Area of Fully Electrified Vehicles in the Public Sector" on the 13th.

　　After research, 15 cities including Beijing, Shenzhen, Chongqing, Chengdu, Zhengzhou, Ningbo, Xiamen, Jinan, Shijiazhuang, Tangshan, Liuzhou, Haikou, Changchun, Yinchuan and Erdos were identified as the pilot cities, and a number of experiences and models that can be replicated and popularized were encouraged to be explored, which will play an exemplary role in the comprehensive market-oriented expansion of new energy vehicles and the construction of green and low-carbon transportation systems.

　　The notice specifies three main objectives: the level of vehicle electrification is greatly improved, the service system for charging and replacing electricity is strongly guaranteed, and new technologies and new models are innovatively applied, as well as four key tasks: improving the level of vehicle electrification, promoting the innovative application of new technologies, improving the infrastructure for charging and replacing electricity, and improving policies and management systems.

　　In terms of expected targets, new energy vehicles will be promoted in the fields of official vehicles, city buses, sanitation vehicles, taxis, postal express vehicles, urban logistics distribution vehicles, airport vehicles, heavy trucks in specific scenes, etc., with a promotion number of 600,000 vehicles; 700,000 charging piles and 7800 power stations will be built. The pilot content includes charging and replacing electricity, vehicle-network interaction, integration of optical storage, charging and discharging, virtual power plant, green electricity trading and so on.

　　Interpretation:Judging from the first batch of shortlisted cities, the types are very diverse, ranging from "spire" cities such as Beijing, Shenzhen, Chongqing and Chengdu to ordinary prefecture-level cities such as Tangshan, Liuzhou and Ordos.

　　In fact, giving different cities the opportunity to participate extensively is one of the main considerations in the pilot work. At the beginning of this year, eight departments, including the Ministry of Industry and Information Technology, issued the "Notice on Organizing the Pilot Work of Fully Electrified Vehicles in the Public Sector", which comprehensively considered the economic development level of various provinces and cities, the industrial base of new energy vehicles, the promotion and application situation and other factors, and divided the pilot areas into three categories, and the vehicle promotion objectives of pilot cities in different regions were also different.

　　In contrast, Beijing, Shenzhen, Chongqing, Chengdu and Zhengzhou belong to the first category, and the goal is to promote the number (standard car conversion, the same below) to reach 100,000; Ningbo, Xiamen, Jinan, Shijiazhuang and Tangshan belong to the second category, and the promotion number will strive to reach 60,000 vehicles; Liuzhou, Haikou, Changchun, Yinchuan and Ordos belong to the third category, and the promotion number will strive to reach 20,000 vehicles.

　　It is worth mentioning that among the first shortlisted cities, there are 7 southern cities and 8 northern cities. Behind this, there are actually considerations to solve the problem of promoting new energy vehicles in the northern region. At the the State Council policy briefing held in June, Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, said that while the new energy vehicle market in China is growing rapidly, there are still problems of imbalance and inadequacy.

　　Geographically, due to factors such as low-temperature adaptability of power batteries and insufficient charging and replacing facilities, the promotion and application of new energy vehicles in Northeast China and Northwest China are relatively backward, and the number of new energy vehicles in the three northeastern provinces and five northwestern provinces is less than 5% of the national total.

　　From the model, the sales growth of new energy commercial vehicles is obviously slower than that of passenger cars. In 2022, new energy commercial vehicles only accounted for 10.2% of the total sales of commercial vehicles, of which medium and heavy trucks accounted for only 2.7%.

　　With the opening of this pilot, it will bring new development opportunities to China’s new energy vehicle market, and it is also expected to open a huge blue ocean of growth. According to some calculations, the promotion of new energy vehicles alone is expected to bring hundreds of billions of market space, which does not include the investment increment of charging piles and power stations. For cities, when the demand side is activated, it is also expected to bring new opportunities to the supply side.

　　# Trend

　　Shanghai promotes cross-border RMB settlement of "Silk Road E-commerce"

　　The Information Office of the Shanghai Municipal Government held a press conference on the 14th to introduce the "Proposal on Establishing a Pilot Area for Silk Road E-commerce Cooperation in Shanghai". According to reports, Shanghai will take the lead in carrying out innovative exploration pilots in the pioneering area, put forward more practical opening measures, and accelerate the construction of the digital trading system framework and infrastructure system. Among them, to expand the opening of e-commerce, Shanghai will expand international data services, implement high-standard trade facilitation measures, promote the application of international standards for electronic documents, explore cross-border interoperability of digital identity and electronic authentication, expand cross-border e-commerce imports, promote the innovative development of cross-border e-commerce exports, and promote cross-border RMB settlement of "Silk Road e-commerce".

　　Hubei accelerates the cultivation and development of artificial intelligence industry

　　Hubei Daily News, on November 13th, the Information Office of Hubei Provincial Government held a press conference to introduce the "artificial intelligence industry chain". It was revealed at the meeting that Hubei will accelerate the whole chain connection, the whole process integration and the participation of all factors in the artificial intelligence industry chain, and strive that by 2025, the scale of the artificial intelligence industry in the province will exceed 150 billion yuan, and the overall technology and industrial development level of artificial intelligence will enter the first phalanx in the country.

　　Yunnan set up a round table mechanism to promote the development of private enterprises and the communication between government and enterprises

　　The General Office of the Yunnan Provincial Government recently issued a notice and decided to establish a round table mechanism for promoting the development of private enterprises in Yunnan Province. Job responsibilities include: strengthening the normal communication with private enterprises and business associations, listening carefully to the opinions and suggestions of attracting private enterprises, and timely solving the difficulties and problems reflected by private enterprises involving the powers of relevant departments and units directly under the province. Regularly carry out policy propaganda and interpretation, improve the pertinence and effectiveness of policies, ensure that all kinds of policies benefit business entities, strengthen positive guidance, and boost the confidence of private enterprises in development. Strengthen the information sharing and coordination of relevant departments and units directly under the province, solidify effective measures, sum up and popularize advanced experience, and promote the high-quality development of the private economy.

　　The hydropower station with the largest installed capacity under construction in the Yellow River Basin is impounded.

　　According to CCTV news, on November 14th, Qinghai Maerdang Hydropower Station, a national key energy project, officially shut down the floodgates to store water, marking that the power station officially entered the sprint stage before the first unit was put into production. Ma ‘erdang Hydropower Station is located on the main stream of the Yellow River upstream of Laga Town, Maqin County, Golog Tibetan Autonomous Prefecture, Qinghai Province, with an average elevation of 3,300 meters and a total installed capacity of 2.32 million kilowatts. It is the hydropower station with the highest elevation and the largest installed capacity under construction in the Yellow River Basin. After the Mardang Hydropower Station is fully put into operation, the average annual power generation will reach 7.3 billion kWh, which is equivalent to saving about 2.2 million tons of standard coal every year, and will provide clean energy for Qinghai Province and the eastern region.

　　List of national-level 5G factories, Suzhou ranks first.

　　According to the Suzhou Municipal Bureau of Industry and Information Technology, on November 12, the Ministry of Industry and Information Technology announced the 2023 5G Factory Directory, and it is planned to approve 300 5G factory projects to enter the 2023 5G Factory Directory. 44 5G factory projects in Suzhou were selected, involving 14 industries (national economy categories) such as computer, communication and other electronic equipment manufacturing, general equipment manufacturing, automobile manufacturing and textile industry, ranking first in the country, accounting for nearly half of Jiangsu Province.

　　# Sound

　　Minister of Finance Lan Foan: It is expected that China’s economy will maintain a good recovery trend in the fourth quarter.

　　According to the website of the Ministry of Finance, from November 12th to 13th, the 30th APEC Finance Ministers’ Meeting was held in San Francisco, USA. The meeting mainly discussed the global and regional economic and financial situation, modern supply-side economics, sustainable finance, digital assets and other issues.

　　Minister of Finance Lan Foan attended the meeting and delivered a speech. He said that since the beginning of this year, China’s economy has continued to pick up, especially since the third quarter, with more positive changes and increasing endogenous power. It is expected that China’s economy will keep picking up in the fourth quarter. China is still an important engine for the steady growth of the world economy.

　　Lan Foan said that promoting supply-side structural reform is the only way to achieve high-quality development. China will actively promote the eight actions of building the "Belt and Road" with high quality, support the Asia-Pacific economies to deepen supply-side reforms, accelerate the modernization process, and provide new impetus for global common development.

　　# Number reading

　　China’s household photovoltaic installed capacity exceeded 100 million kilowatts.

　　According to the data released by the National Energy Administration on the 14th, as of the end of September this year, the cumulative installed capacity of household distributed photovoltaics in China exceeded 100 million kilowatts, reaching 105 million kilowatts, boosting the total installed capacity of photovoltaic power generation in China to over 500 million kilowatts, reaching 520 million kilowatts. According to statistics, at present, the cumulative number of household distributed photovoltaic installations in rural areas in China has exceeded 5 million, driving effective investment to exceed 500 billion yuan.

　　From January to September this year, the installed capacity of household distributed photovoltaic in China was 32.977 million kilowatts, accounting for about half of the installed capacity of distributed photovoltaic, more than a quarter of the total installed capacity of photovoltaic in China, and 1.3 times of the installed capacity of household photovoltaic last year (25.25 million kilowatts). In terms of regional distribution, as of the end of September this year, the cumulative installed capacity of household distributed photovoltaics in Shandong, Henan and Hebei ranked the top three in China, with installed capacity of 24.48 million kilowatts, 20.84 million kilowatts and 16.66 million kilowatts respectively, totaling 61.98 million kilowatts, accounting for about 60% of the country.

　　# Post the list

　　China’s richest woman changed.

　　On November 14th, Hurun Research Institute released the 2023 Hurun Women Entrepreneurs List, listing the top 50 women entrepreneurs in this year’s Hurun Report. According to the list, Kuang Xiaoqing, wife of Sun Hung Kai founder Guo Desheng, became the richest woman in China for the first time with a wealth of 72 billion yuan. Wu Yajun, Longhu, was the richest woman from scratch in China for 66.5 billion yuan.

　　According to the list, Kuang Xiaoqing became the richest woman in China for the first time, mainly benefiting from the rise of the dollar exchange rate this year and the company’s dividends. Kuang Xiaoqing became the sixth richest woman in China in the past 18 years in Hurun’s list of women entrepreneurs. The top five were Zhang Yin (three times), Yang Huiyan (ten times), Wu Yajun (twice), Zhou Qunfei (once) and Chen Lihua (once).

　　In addition, Yang Huiyan, the richest woman in Country Garden last year, lost the most money (27 billion yuan), ranking fifth with 48 billion yuan. Wang Laichun, 56, from Luxshare (with a wealth of 53 billion yuan) and Zhou Qunfei, 53, from Lansi Technology (with a wealth of 42 billion yuan) are among the top ten, and their biggest customers are both Apple.

　　In terms of cities, Beijing is still the city where the most female entrepreneurs live, with seven, one less than last year; Shenzhen and Hong Kong tied for second place, with four each, also one less than last year; Foshan and Hangzhou tied for fourth place with three each. A total of 16 people live in Guangdong-Hong Kong-Macao Greater Bay Area.

　　# Personnel

　　Two provincial and ministerial officials took up their posts.

　　Official website of the Ministry of Culture and Tourism recently updated that Sun Yeli, Vice Minister of Publicity Department of the Communist Party of China and Director of the State Council Press Office, has also served as Party Secretary of the Ministry of Culture and Tourism. Prior to this, Hu Heping, member of the 20th Central Committee and vice minister in charge of daily work in Publicity Department of the Communist Party of China, also served as the Minister of Culture and Tourism and Party Secretary.

　　According to the website of Hunan Provincial Government, Zhang Yingchun has been appointed as the executive vice governor of Hunan Province. Li Dianxun, the former executive vice governor of Hunan Province, became the deputy secretary of Hunan Provincial Committee in September this year.

Notice of the General Office of the Ministry of Commerce on Promoting the Brand Chain Development of Convenience Stores
Commercial circulation letter [2019] No.223

The competent commercial departments of all provinces, autonomous regions, municipalities directly under the Central Government, cities under separate state planning and Xinjiang Construction Corps:

In order to implement the spirit of the Central Economic Work Conference and the deployment of the Government Work Report, adapt to the trend of consumption upgrading, improve the convenience of commercial facilities, improve the convenience of consumption and the quality of life of residents, adhere to the people-centered principle, and meet the people’s growing needs for a better life, the Ministry of Commerce decided to promote the construction of brand chain convenience stores throughout the country. The relevant matters are hereby notified as follows:

First, attach great importance to the development of brand chain convenience stores

Convenience store is the retail format closest to the lives of ordinary people, and it is an important carrier to meet people’s convenient consumption needs and serve people’s livelihood. In recent years, China’s brand chain convenience stores have accelerated their development, ranking in the forefront of retail formats for many years in a row. However, there are still problems such as insufficient total number of brand chain stores, unreasonable layout, imperfect service functions, and weak management ability. Promoting the development of convenience store brand chain is conducive to improving consumption convenience, improving consumption quality and stimulating consumption potential, which is an important livelihood project. All localities should raise awareness and put the development of brand chain convenience stores into an important work agenda, as an important starting point for implementing the consumption upgrading action plan and promoting the transformation and upgrading of physical retail, and continue to promote it in a planned and step-by-step manner.

Two, combined with the actual situation to determine the key to promote the city

The development of brand chain convenience stores is promoted by cities. According to the working steps of "overall deployment, key promotion and gradual extension", the development of brand chain convenience stores in municipalities directly under the central government, cities with separate plans and provincial capitals should be started first in 2019. On the basis of focusing on promoting these cities, all localities can choose some other cities to promote them in combination with the actual local economic development.

Three, pay close attention to the development of brand chain convenience stores.

Local competent commercial departments should guide the relevant cities to combine the existing work basis, promote branding, chaining and intelligence according to the spirit of the National Conference on the Development of Brand Chain Convenience Stores and the requirements of the Compilation Points of the Work Plan for the Development of Brand Chain Convenience Stores (see Annex), pay close attention to the study and formulation of work plans, and clarify work objectives, work priorities and safeguard measures. It is necessary to organize consulting institutions, think tank experts, industry associations and business representatives to participate in the formulation and demonstration of the plan, so as to improve the pertinence and operability of the plan. Municipalities directly under the central government, cities with separate plans and provincial capital cities should submit their work plans to the Ministry of Commerce before the end of July, and other cities should submit them before the end of September.

Fourth, improve the policy system to support the development of brand chain convenience stores

In view of the outstanding problems affecting the development of brand chain convenience stores, all localities should learn from the practices of Beijing, Xi ‘an, Fuzhou and other cities, focus on deepening the "streamline administration, delegate power, strengthen regulation and improve services" reform and optimizing the business environment, promote the introduction of policies to support the development of brand chain convenience stores, and provide support from the aspects of store location, registration, business license, technology application and supply chain construction, so as to create a good business environment for the development of convenience stores. We must do a good job in the implementation of the policies that have been introduced.

V. Strengthening organizational guarantee

The Ministry of Commerce will establish a three-level linkage working mechanism among departments, provinces and cities, study and formulate the development indicators of brand chain convenience stores from the aspects of convenience store layout, development quality, policy environment and working mechanism, and focus on guiding and promoting municipalities directly under the central government, cities with separate plans and provincial capitals, and make quarterly statistical summary and feedback on the progress and problems. The provincial commerce departments should strengthen the supervision and guidance of relevant cities, clarify the timetable and phased results, compact the work responsibilities, and put the work plan in place. Relevant cities should establish an inter-departmental coordination mechanism and give full play to the role of relevant functional departments and grassroots governments such as districts, counties and streets; Establish a normal communication mechanism between government and enterprises, and listen to and solve problems encountered in enterprise development in a timely manner.

Six, timely summary and promotion of typical experiences and practices.

The Ministry of Commerce will organize the compilation of the development report of brand chain convenience stores, adopt various communication methods, and summarize and promote the typical experiences and practices of promoting the development of brand chain convenience stores in various places. Local commercial authorities should actively organize the media to carry out publicity and reports, use various channels to carry out exchanges and cooperation, and create a good public opinion atmosphere for the development of convenience stores. Relevant work progress and opinions and suggestions shall be reported to the Ministry of Commerce in a timely manner.

Attachment: Key Points of Working Plan for the Development of Brand Chain Convenience Store

General office of Ministry of commerce
July 1, 2019

attachment

Key points of compiling the development plan of brand chain convenience stores

All localities should scientifically plan the general idea of developing brand chain convenience stores on the basis of in-depth investigation and extensive consultation, combined with local consumption level, consumption characteristics and convenience business development, fully embody the principles of government guidance, market operation, focusing on people’s livelihood and diversified development, organize the preparation of a good work plan, and clarify development goals, main tasks and safeguard measures. The work plan shall be prepared by the competent department of city commerce and approved by the local people’s government. The work plan shall include but not limited to the following aspects:

First, the foundation of development

Focus on the basic situation of the city’s economic and social development, residents’ consumption and convenience business development, and find out the basic base of the main chain brand enterprises of convenience stores in this city. Basic data such as the number of existing brand enterprises, the number of stores, and the basic layout should be fully grasped (the data is as of the end of June 2019) as the baseline for evaluating the progress of the work, and clearly reflected in the work plan in the form of a list.

Brand chain convenience stores refer to convenience stores that operate directly or by joining, with unified image identification, unified store management and control, unified facilities configuration, unified service standards, unified commodity procurement and unified logistics distribution. Enterprises with unified trade names and logos and low standardization in other aspects are not included in the statistical scope of brand chain convenience stores.

Second, the development goals

The development goals are planned in three years, with the end of June 2019 as the benchmark, indicating the goals achieved in each year. Goals can be set in both quantity and quality. In terms of the number of development, it is necessary to make clear the two quantitative goals of brand enterprises and brand chain stores, and at the same time, set the structural development goals from the dimensions of community, distance or population around building a "quarter-hour convenient life service circle" in combination with local reality. It is necessary to highlight the organization and scale orientation, and focus on developing brand chain enterprises with more than 50 chain stores and high reputation and integrity. In terms of development quality, it should reflect the achievements of convenience stores in improving service functions, improving service capabilities and upgrading modernization level.

III. Main tasks

Clear the main tasks of developing brand chain convenience stores, and explain the measures taken in optimizing the layout of convenience stores, improving the convenience service level and strengthening the application of information technology.

Optimize the layout of convenience stores. This paper focuses on the measures to be taken in increasing the resources of convenience stores, expanding the network of brand chain convenience stores and cultivating leading enterprises. According to the situation of commercial facilities, consumption level and consumption habits in different regions, the allocation standards of convenience commercial facilities such as convenience stores should be studied and formulated. Increase the applicable store resources of convenience stores through multiple channels, promote the implementation of the requirement that the area of commercial and comprehensive service facilities in newly-built communities accounts for no less than 10% of the total construction area of the community, and strengthen the security of convenience stores. It is necessary to combine the renovation work of old urban communities, and use the space resources that have been withdrawn from rectification to encourage brand chain convenience stores to settle in. Promote hospitals, universities, stadiums, parks, scenic spots and other public service places to open store resources to brand chain convenience stores. Encourage brand chain convenience store enterprises to transform and upgrade old small shops, grocery stores, canteens and other decentralized convenience stores. Encourage the introduction of well-known brand chain convenience store enterprises with cross-regional development.

Improve the level of convenience services. This paper focuses on the measures to be taken to support convenience store enterprises to expand their business scope, improve service standards, strengthen logistics and distribution capabilities, and transform and improve service environment. It is necessary to support convenience store enterprises to develop their own brand products, expand the sales of fresh food products, provide on-site manufacturing and selling services such as simple meals and drinks, and carry various kinds of convenience life services. Encourage the extension of convenience store business hours and support the opening of 24-hour convenience stores. Support brand chain enterprises to build their own or adopt third-party logistics services, implement joint distribution and centralized distribution, and build an intensive and efficient logistics distribution system. Encourage qualified enterprises to develop food and fresh products production bases and central kitchens, and establish a whole cold chain distribution system. Guide enterprises to benchmark leading enterprises in the industry, establish high-level service standards, optimize processes and enhance service experience. Advocate the concept of green consumption.

Strengthen the application of information technology. This paper focuses on the measures to be taken to support the digital transformation of brand chain enterprises and promote the intelligent and intelligent development of chain operations. Encourage enterprises to integrate chain store resources and online traffic resources, and carry out online and offline integrated operations. Support chain enterprises to apply technologies such as cloud computing and artificial intelligence, and establish a smart supply chain driven by consumer big data, such as commodity procurement, inventory management and order management, to improve operational efficiency. We will promote payment technologies such as self-service settlement, code scanning payment, and face-brushing payment, and encourage the use of commodity management technologies such as digital shelves, electronic price tags, and wireless radio frequency, so as to improve the level of service intelligence and optimize the consumer experience.

Fourth, safeguard measures

In accordance with the requirements of the work notice, safeguard measures are formulated from the aspects of organization and leadership, working mechanism, policy system, follow-up evaluation, etc., the specific division of labor is defined, the work responsibilities are implemented, and the system guarantee is effectively strengthened. Specific encouragement and support policies can be formulated separately after the work plan is determined, but the basic direction should be clearly defined in the plan, and all localities should be encouraged to extend the existing financial support projects to qualified convenience store enterprises. According to the needs of work, all localities can form a "1+N" work system, that is, a work plan, N supporting measures such as encouraging and supporting policies, community convenience business allocation standards, and brand chain convenience store construction guidelines.

Jing Ren She Fa No.42 [2022].

Human Resources and Social Security Bureau of each agriculture-related area:

　　In order to further deepen the "streamline administration, delegate power, strengthen regulation and improve services" reform in the field of employment, standardize the employment management of rural labor force in this Municipality, continuously improve the ability and level of employment service, and promote the rural labor force to achieve employment insurance, the relevant work on strengthening the employment management service of rural labor force is hereby notified as follows:

　　First, strengthen data support and demand inquiry

　　(1) Adjust and optimize the data platform for rural labor employment and insurance. Based on the information of agricultural registered population in this city, the scope of rural labor force is defined by sharing data such as students, labor ability appraisal, pension insurance benefits and social insurance registration. Comprehensive rural labor employment insurance status, social insurance payment period, etc., to determine the key assistance targets of employment insurance work, to provide data support for promoting rural labor employment insurance.

　　(two) to carry out the employment demand survey. Focusing on the unemployed insured rural labor force, through telephone communication, on-the-spot visits, etc., we carried out a survey of employment demand, and learned in detail the basic information, unemployment reasons, skill level and employment insurance willingness of the unemployed insured rural labor force. If the employment status of rural labor force changes, guide it to handle relevant registration in time.

　　Second, streamline and optimize the registration procedures

　　(1) Broaden the channels for handling. Eligible rural laborers can hold valid identity documents (including resident ID cards and social security cards), provide personal information on job hunting or employment transfer, and register for job hunting or employment transfer through public employment service agencies in towns (streets) where they are registered, or through online channels (including the government website of the Municipal Human Resources and Social Security Bureau, the "Beijing People’s Society" APP and the "Beijing People’s Society" WeChat WeChat official account), and inform individuals of the results in person or by SMS. When rural laborers who have the willingness to transfer employment apply for job registration or transfer employment registration, they will no longer submit materials such as subsistence allowances, disability, education, professional qualifications, employment and unemployment certificates.

　　(2) Simplify the procedures. If the rural labor force is recruited by the employer and participates in the social insurance for employees, the registration of transfer employment and the registration of employees’ social insurance shall be handled together, and the registration information of transfer employment shall be subject to the registration information of employees’ social insurance, without separate registration of transfer employment. If the rural labor force has any objection to the result of the merger, it may apply to the township (street) public employment service agency of the domicile for review. Township (street) public employment service agencies should do a good job of review, and inform individuals of the results of the review in a timely manner.

　　(3) Promote the application of social security cards. The social security card will be used as the main certificate for rural labor force to apply for job registration, transfer employment registration, enjoy public employment services and various employment promotion policies, and the Beijing Rural Labor Force Transfer Employment Certificate will be gradually abolished. The issued Beijing Rural Labor Force Transfer Employment Certificate will continue to be valid. If the rural labor force does not hold a social security card or really needs the Beijing Rural Labor Force Transfer Employment Certificate, it can apply for an electronic certificate or print the transfer employment registration record at the township (street) public employment service agency and online channels where it is registered.

　　Third, strengthen public employment and follow-up services

　　Township (street) public employment service institutions should strengthen the dynamic tracking management of the rural labor force in this city, provide refined public employment services, and record the service frequency, service effect and policy implementation throughout the process.

　　(1) For rural laborers who have not achieved employment insurance, according to their personal needs, they actively provide basic public employment services such as policy and regulation consultation, career introduction and career guidance, promote employment and entrepreneurship policies and vocational training programs, carry out job-seeking skills guidance, accurately match job information and pay a return visit to job-seeking results.

　　(two) to meet the conditions of people with employment difficulties, give priority and key assistance, carry out one-on-one employment assistance, track and solve the difficulties and problems in the employment process, and help them achieve employment insurance as soon as possible. If it is difficult to achieve employment through market channels, it can be included in the social welfare employment organization as required.

　　(3) To provide regular follow-up services for rural laborers who have achieved employment insurance, focus on the employment trends of rural laborers, strengthen the promotion of employment and social security policies, and improve the stability of rural labor employment.

　　Fourth, the job requirements

　　(1) attach great importance to it. Standardizing rural labor employment management services is an important measure to promote rural labor employment and insurance. The human resources and social security bureaus in agriculture-related areas should strengthen publicity and guidance, classify policies, provide accurate assistance, and improve the effectiveness of their work in light of the regional reality, focusing on the outstanding problems such as the uneven demand for rural labor employment and insurance, and the difficulty in transferring key assistance objects to employment.

　　(2) Focus. The human resources and social security bureaus in agriculture-related areas should increase the intensity of basic public employment services, make overall plans to promote the demand arrangement, service provision, job recommendation and policy implementation of unemployed rural laborers, and generally carry out a survey of rural laborers’ willingness to participate in employment before the end of each year. At the same time, according to the actual situation in the region, we will study and introduce targeted policies and measures to ensure the steady progress of rural labor employment and insurance.

　　(3) Strengthen coordination. The human resources and social security bureaus of the agriculture-related areas shall timely implement the provisions of the documents, strengthen the supervision, guidance and business training of the township (street) public employment service institutions, help solve the problems existing in the promotion of work, and in case of special circumstances, give timely feedback to the Municipal Human Resources and Social Security Bureau.

　　This notice shall be implemented as of December 1, 2022. If the provisions of the former Municipal Human Resources and Social Security Bureau are inconsistent with this notice, this notice shall prevail.

Beijing Municipal Bureau of Human Resources and Social Security　　　　

November 17, 2022　　

　　The total output is 1,390.8 billion Jin! This year, the grain output reached a record high, and the new era has remained above 1.3 trillion Jin for nine consecutive years. Where did the harvest answer sheet come from?

　　By policy. Grant rice subsidies, one-time subsidies to actual grain farmers, etc., and increase investment support.

　　By technology. The Ministry of Agriculture and Rural Affairs launched a large-scale unit yield improvement campaign for major crops such as grain and oil, and promoted the "five good" comprehensive solution of improved varieties, fertile fields, good laws, good opportunities and good systems.

　　By hard work. Farmland water conservancy and high-standard farmland construction have been solidly promoted, and the foundation of grain production capacity has been continuously consolidated. Storing grain on the ground and storing grain in technology.

　　Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, all localities and departments thoroughly studied and implemented the important exposition of the General Secretary of the Supreme Leader on the work concerning agriculture, rural areas and farmers, and together with hundreds of millions of farmers, wrote this heavy harvest answer sheet.

　　-editor

　

　　62.4%　

　　Contribution rate of agricultural science and technology progress　

　　To build an agricultural power, the sharp weapon lies in science and technology. In recent years, China’s agricultural science and technology innovation ability has been steadily improved, and the contribution rate of agricultural science and technology progress has increased from 54.5% in 2012 to 62.4% in 2022, which has provided strong kinetic energy for the high-quality development of agriculture. Science and technology are the fundamental way to stabilize and increase grain production. All regions and departments are guided by tackling key agricultural core technologies and oriented by industrial demand, focusing on chassis technology, key agricultural machinery and equipment, and constantly strengthening agricultural science and technology support.

　　With the support of science and technology, farming will become a "smart farming". Modern information technologies such as the Internet of Things, big data and Beidou navigation have been accelerated in planting production, and technologies and equipment such as precision sowing, smart irrigation and plant protection drones have been widely promoted. Sending skills to the fields and serving the villages, nearly 500,000 agricultural extension workers in China play an irreplaceable role in stabilizing grain supply, increasing production and income. A new technology has landed, and the fields are full of scientific and technological kinetic energy, highlighting the hard support of the "golden pole" of agricultural modernization. With the help of science and technology, agricultural production is constantly improving quality and efficiency.

　　1 billion mu　

　　Built-up area of high standard farmland　

　　Cultivated land is the lifeblood of food production, and farmland construction is a key measure to consolidate the foundation of food security in all directions. In recent years, with the joint efforts of various regions and departments, the work of farmland water conservancy has been solidly promoted, and the construction of high-standard farmland has been steadily accelerated, which has played an important role in ensuring the stable and safe supply of grain and important agricultural products. By the end of 2022, a total of 1 billion mu of high-standard farmland had been built in China, thus ensuring a stable grain production capacity of more than 1 trillion Jin, providing a basic support for ensuring a stable and safe supply of grain and important agricultural products. In the first ten months of this year, about 60.5 million mu of high-standard farmland construction was completed nationwide.

　　High-standard farmland has strong ability to preserve soil, fertilizer and water, and the average grain yield per mu is generally increased by 10%-20%, with high and stable yield, drought and flood, and green planting … At present, the quality of cultivated land in China has entered a stage of continuous improvement and overall improvement.

　　Insist on storing grain on the ground and storing grain in technology, vigorously promote the construction of farmland water conservancy and high-standard farmland in all localities, and continuously improve the quality of cultivated land, laying a solid foundation for ensuring national food security and accelerating the construction of an agricultural power.

　　73%　

　　Comprehensive mechanization rate of farming and harvesting　

　　Advanced mechanical equipment is an important material basis for storing grain in technology. At present, the comprehensive mechanization rate of crop cultivation and harvest in China has exceeded 73%, with 1.8 million sets of agricultural machinery and equipment equipped with Beidou positioning operation terminal, and the foundation of granaries in big countries has been continuously consolidated.

　　Agricultural mechanization has brought about changes in production methods. Sprinkle the medicinal plant protection drone, and you can apply fertilizer accurately by clicking the screen of the mobile phone; The electric-driven high-performance seeder cooperates with Beidou navigation and driving, and the linear error is less than 2.5 cm … In the sky, in the ground and in the internet, all kinds of intelligent agricultural machinery and equipment "show their talents", and mobile phones have become "new farm tools".

　　Agricultural mechanization is an important guarantee for grain saving and loss reduction. In the past, harvesting wheat by hand was time-consuming and laborious, and the loss was 5%-8%. Nowadays, the average harvest loss under normal conditions is only about 1%, and the new intelligent Beidou navigation combine can further reduce the harvest loss.

　　At present, agricultural mechanization is accelerating from the cultivation and harvesting of main crops to the whole process of grain production such as straw treatment and drying. Vigorously promote agricultural mechanization and intelligence, and insert the wings of science and technology into agricultural modernization.

　　23 million people　

　　Number of rural practical talents　

　　The key to rural revitalization lies in people. At present, there are more than 23 million rural practical talents in China, of which 8 million have cultivated high-quality farmers. In recent years, the demonstration and driving ability of rural practical talents has been continuously enhanced, and more and more high-quality farmers have joined the vast countryside. In 2022, the proportion of high-quality farmers who obtained the titles of peasant technicians and national vocational qualification certificates increased by 6.64 percentage points and 3.46 percentage points respectively compared with that in 2021. The participation of a large number of new forces such as college graduates and migrant workers has promoted the continuous improvement of the rural talent team structure.

　　At present, all localities and departments actively build nests to attract phoenix, strengthen the combination of local training of rural talents and external introduction, implement talent engineering projects, increase policy support, optimize the entrepreneurial environment and corresponding services, and guide more talents who love agriculture, understand technology and are good at management to join modern agriculture and rural construction. We will implement the project of cultivating "Head Goose" for rural industry revitalization leaders, carry out training for rural practical talents, further give full play to the leading role of high-quality farmers in the fields of agriculture, rural areas and farmers, and inject new kinetic energy into rural comprehensive revitalization.

　　96%　

　　Coverage rate of improved varieties of crops　

　　Seed is the "chip" of agriculture, and improved varieties play a key role in promoting grain production. In recent years, the revitalization of seed industry has been solidly promoted and a number of breakthrough results have been achieved. At present, the coverage rate of improved varieties of crops in China is over 96%, the contribution rate of improved varieties in agricultural production is over 45%, and the area of self-selected varieties accounts for over 95%.

　　This year is the third year of seed industry revitalization in China. As of October, more than 530,000 germplasm resources of crops, livestock and poultry and aquatic products have been newly collected in China, and the "national team" of improved seed breeding consisting of 216 crop seed production bases and 300 livestock and poultry breeding stations has improved its seed supply support capacity from 70% to 75%. Generally speaking, China’s seed science and technology has been at the advanced level in the world. This year, all localities focused on promoting high-oil and high-yield soybean varieties, the quality of soybeans was significantly improved, and the variety structure was further optimized.

　　Promoting the revitalization of seed industry for a long time. It is necessary to give further play to the institutional advantages, accelerate the self-reliance and self-reliance of high-level seed industry science and technology, guide resource elements to gather in seed industry enterprises, and realize the modernization of the whole industry chain of seed industry.

　　6.2 million　

　　Number of new agricultural management entities　

　　Strong management system is one of the important characteristics of a strong agricultural country. By the end of September this year, there were more than 2.21 million farmers’ cooperatives and nearly 4 million family farms, and the number of new agricultural business entities reached 6.2 million. More than 1.07 million organizations have provided socialized services and become farmers’ intimate "field nannies", serving more than 91 million small farmers, covering over 1.97 billion mu.

　　Organize the advantages of farmers to appear. Farmers’ cooperative members take farmers as the main body, organize small farmers to carry out specialized production and large-scale operation on the basis of stabilizing the contracted management of farmers’ families, and cooperate to break into the market, thus effectively improving the efficiency of agricultural operation. As an effective organizational form to develop moderate scale management and modern agriculture under the market economy, cooperatives and family farms give new connotations to the two-tier management system and inject vigorous vitality into the rural basic management system.

　　Service-driven ability is enhanced. The business scope of cooperatives and family farms covers the production of major agricultural products such as grain, cotton, oil, meat, eggs, milk, fruits and vegetables, tea, etc., and has carried out contiguous planting and large-scale feeding, making a number of advantageous industries with "township name" and "local name" bigger and stronger, and promoting the integrated development of rural primary, secondary and tertiary industries.

　　Manuscript writing: Our reporters Gao Yuncai, Chang Qin and Yu Jingxian.

　　Coordinator of this period: Yin Xinyu, Cheng Juxin and Jiang Xuejie.

　　Source: National Bureau of Statistics, Ministry of Agriculture and Rural Affairs.

　　Layout design: Zhang Fangman

　　CCTV News:In September this year, the Nanxian Supervision Committee of the Nanxian Discipline Inspection Committee of Yiyang City, Hunan Province received reports from many people that the commercial house they bought in Lakeview New City was charged a gas account opening fee of 2,200 yuan by the developer in violation of regulations. In fact, Hunan Province has issued regulations in early 2017, and developers are not allowed to charge users a separate gas account opening fee. Then, why will the developers of Lakeview New Town continue to charge this fee?

　　The developer of Lakeview New Town is Nanxian Huida Real Estate Development Co., Ltd. There are 6 buildings in the first phase, which have been sold out, and 5 buildings in the second phase have been capped. From December 2017 to March 2019, every time the developer sells a set of commercial housing, it will charge 2,200 yuan to the buyers separately, and a total of 2,862,200 yuan will be charged to 1,301 buyers.

　　Hu Dan, financial officer of Nanxian Huida Real Estate Development Co., Ltd.:We don’t know that this is unacceptable. We don’t know that there is a document later, that is, it should be included in the development cost, because it was not included in the development cost before, and it can be collected outside, and then we will remit it.

　　However, as early as February 2017, before the sale of real estate, the Hunan Provincial Development and Reform Commission issued the Measures for the Administration of Pipeline Gas Prices in Hunan Province, which stipulated that the installation fees of new commercial housing pipeline gas courtyard pipe network and indoor pipeline were included in the development and construction costs, and the commercial housing developers settled with the gas operating enterprises according to the regulations of the competent price department, and no longer charged separately to users.

　　Song Xianghua, member of the Standing Committee of Discipline Inspection Committee of Nanxian County, Yiyang City:According to our investigation, at least in the process of price filing, those managers should be aware of this policy, because they have already filed the relevant expenses of gas into the house price when filing; And according to our understanding, the price department also publicized this policy with them during the filing process.

　　Inadequate supervision leads to illegal charges by developers.

　　In January this year, Nanxian Real Estate Management Bureau, Development and Reform Bureau and other four departments jointly carried out special rectification of the real estate market order. However, in this inspection, the relevant departments did not carefully check and supervise the collection of water, electricity, gas and other fees for the property. After the problem was verified, the Supervision Committee of Nanxian Commission for Discipline Inspection ordered Nanxian Market Supervision Bureau to handle it according to law. At present, 1,100 buyers have received refunds, and the relevant person in charge of the price supervision department has also been dealt with.

　　During the investigation, the discipline inspection and supervision team found that during the sale of commercial housing, the developer had submitted a clearly marked book for the filing and filing of the sales price of commercial housing in Nanxian County to the relevant departments. The price list shows that the average selling price is 4,080 yuan per square meter, which includes the infrastructure for the sale of commercial housing, while the project collected and remitted by the developer does not include the gas account opening fee. However, through careful comparison, the discipline inspection and supervision team found that although the developer promised the relevant departments not to charge the gas fee, the Commercial House Sales Contract signed with the owner stipulated that the total price of the commercial house did not include the construction fee of the gas pipeline network facilities, which should be borne by the buyer.

　　Developers charge fees in violation of regulations. As the price supervision department, the original price inspection unit of Nanxian Development and Reform Bureau has been assigned to the County Market Supervision Administration, but problems have not been found in time in daily supervision.

　　Refunded 1,100 supervisors were dealt with.

　　On September 23, Nanxian Market Supervision Bureau issued a Notice of Ordering Refund to Hujing New Town developer Huida Real Estate Development Co., Ltd., ordering the company to refund the illegally charged gas account opening fee to the buyers. The reporter saw in the property office of Hujing New Town that a gas refund office has been set up here, and buyers can get a refund with their ID cards and purchase contracts.

　　Owner Cao Hui:When we took the house, the property said that the gas fee would not be available. We are in the countryside and have no pension. For us, 2200 is our living expenses for half a year.

　　In the special rectification work in January this year, the relevant personnel in charge of price supervision have been given administrative warning by the Supervision Committee of Nanxian Commission for Discipline Inspection for violating work discipline.

　　On 26th, local time, India announced the latest COVID-19 epidemic situation in the country.

　　As of 8: 00 on the same day, in the past 24 hours, India has added 352,991 confirmed cases of COVID-19, with a total of 17,313,163 confirmed cases. In the past three days, India has added more confirmed cases; There were 2812 new deaths and 195123 cumulative deaths.In the past three days,The cumulative number of newly confirmed cases of COVID-19 in India has exceeded one million. The newly confirmed and dead cases have once again set a new record in this country.

　　The epidemic situation in India continued to worsen, and the cumulative number of newly diagnosed cases exceeded one million in three days.

　　△ Schematic diagram of cumulative confirmed and dead cases of New Crown Pneumonia in India on the 26th (Source: WHO)

　　According to local media reports, the epidemic in India has been in the losing stage. In the capital, New Delhi, almost every 300 seconds, one person will die because of COVID-19.

　　According to the analysis of many foreign media, the epidemic situation in COVID-19 in India is so serious. On the one hand, the successful research and development of various vaccines led to the relaxation of epidemic prevention in India. On the other hand, the United States, as an important importer of medical raw materials in India, started the National Defense Production Law early, and restricted the export of vaccine raw materials for a long time, which led to the lack of medical care and medicine in India.

　　India urgently needs vaccine raw materials, but the United States turns a deaf ear.

　　△ Adar Poonawalla, CEO of the Indian Serum Institute, posted a message on social media, "pleading" with US President Biden to lift the ban on the export of vaccine raw materials in India.

　　The world’s largest vaccine manufacturer — — Adar Poonawalla, CEO of India Serum Research Institute, posted a message on social media on April 16th, "pleading" Biden’s government to lift the ban on India’s export of vaccine raw materials in order to increase India’s vaccine production. Reuters also revealed earlier that the foreign ministers of India and the United States also mentioned lifting the import ban during their talks on April 19th. However, the United States has never responded to this.

　　△ the State Council spokesperson Price

　　It was not until 22nd that a reporter’s question at the White House press conference broke the silence of the United States for the first time, although the United States was still pushing each other.

　　According to the minutes of the press conference that day, US State Department spokesman Ned Price first pushed the question to the Office of the US Trade Representative in response, saying that it was within their authority. After facing the reporter’s unrelenting questioning, Price said "the truth".

　　△ US local media reported that at the press conference that day, Price once again emphasized "US priority" and refused to export vaccine raw materials to India on this ground.

　　Price first said that the United States focused on controlling the epidemic in the United States, giving priority to vaccinating the American people, and stressed that the American approach was "ambitious", "fruitful" and "successful". Later, he continued to argue: "We do this for several reasons. First, we have a special responsibility to the American people. Second, in the United States alone, more than 550,000 people have died and tens of millions have been infected. The American people have been hit harder by the epidemic than other countries in the world. " Finally, he concluded: "It is not only in the interests of the United States to vaccinate Americans, but also in the interests of other countries in the world."

　　Indian media criticized the United States for making "vague verbal promises"

　　△ "The Times of India" published an article entitled "The United States made vague verbal commitments because it was criticized for turning a deaf ear to the COVID-19 epidemic in India" on the 23rd.

　　This speech instantly detonated the anger in India. The Times of India issued a document for two consecutive days, criticizing the U.S. government for turning a deaf ear to the Indian epidemic, saying that the so-called guarantee of the United States is only a "vague verbal promise" and pointing out that the Biden administration has done almost nothing except verbal sympathy.

　　△ "The Times of India" published another article on the 24th, saying that the Biden administration was cold-hearted about India’s urgent need for COVID-19 vaccine raw materials.

　　According to a report by Washington post on the 24th, only 1.4% people in India have been vaccinated, and overcrowded hospitals are facing the problem of lack of oxygen, while the United States is enjoying a spring full of vaccines. What makes the Indian people even more angry is that the United States would rather throw the extra vaccine in the warehouse like this than export the raw materials for vaccine production to India.

　　△ The New York Times reported on March 11 that the United States is sitting on the tens of millions of doses of COVID-19 vaccine that the world urgently needs.

　　On March 11th, The New York Times quoted an official familiar with the matter as saying that more than 30 million doses of vaccine were idle in a warehouse in Ohio, USA, and no one had ever used it. The Axios News Network of the United States commented that "when billions of people around the world are anxiously waiting for vaccines, 30 million doses of vaccines are eating ash in Ohio warehouses."

　　Indian netizens accused the US of being "hypocritical", "diplomatic rhetoric" and "untrustworthy"

　　△ Indian netizens accuse the United States of selfish behavior

　　Under the video of Price’s speech, an Indian netizen commented, "History will remember that a country with a population of 1.4 billion has helped more than 90 countries, while a so-called superpower is sitting on piles of vaccines. We won’t forget it, @ President of the United States ".

　　△ Indian netizens talked about India’s previous aid to COVID-19 drugs in the United States, but now the United States has turned a blind eye to India.

　　A netizen even turned over the old account and left a message: "When India itself was experiencing a serious COVID-19 epidemic, the United States successfully obtained hydroxychloroquine from India (which was previously considered as a specific drug for treating COVID-19, but was later confirmed by WHO to be almost ineffective). Now the United States is still banning the supply of vaccine raw materials to India. Obviously, the United States has become the most untrustworthy country on earth. "

　　In the case of accusations from all sides and the growing epidemic in India, it was not until the 25th that US President Biden and Vice President Harris began to formally respond, saying that they would provide assistance to India.

　　△ The Vice President of the United States posted a message on his personal social account on 25th local time, saying that he would support India in fighting the COVID-19 epidemic.

　　However, the Indian people who have been deceived and ignored for a long time obviously don’t buy it. A large number of Indian netizens commented that this move is still "hypocritical", "diplomatic rhetoric" and "untrustworthy", and they are still full of doubts about the US statement.

　　△ Indian netizens said that Harris’s move was just diplomatic rhetoric and could not be trusted.

　　△ Indian netizens replied that we need more details. Please don’t continue to publish such diplomatic rhetoric. We need actions, not "so-called statements".

　　The epidemic situation of COVID-19 in India is getting more and more serious, but the aid of the United States is far away

　　While the Indian people are still waiting for American aid in the epidemic, the epidemic in India has developed into a frightening situation.

　　△ABC reported that the epidemic situation in India continued to intensify, and crematoriums in many places had been cremated by burning bodies in the open air.

　　According to foreign media reports, in some crematoriums in India, the metal parts began to melt because of the long running time of gas stoves and wood stoves, and cremation stoves were damaged because of too many bodies to be burned. A large number of bodies could only be burned in the most primitive way. In many hospitals in India, there have been many suffocation accidents caused by lack of oxygen recently.

　　△ CNN published on the 26 th entitled "The COVID-19 epidemic in India is more severe. Two of the US diplomats in India died and more than 100 people tested positive for COVID-19."

　　CNN quoted diplomats working in the US Embassy in India as saying: All the staff were deeply frustrated, and even the staff of the US Embassy could only get vague statements before the actual assistance from the United States arrived.

　　Producer Tang Yi

　　Producer Zhao Xinyu?

　　Editor-in-Chief: Cui Yi

　　Editor Jin Lvcheng

This article comes from WeChat WeChat official account:Interface news (id: wowjiemian), Author: Zeng Yanglin, You Miao, Editor: Peng Jieyun, original title: "Is the end of the Internet lending? Revealing the Financial Traffic Business of Video Head Players, the head picture comes from: vision china.

"Get a free video VIP member for one month", "Get a monthly card for xx video members within a limited time" and "Get a free VIP for 18 months" … Nowadays, you can see the gimmick of "get a free VIP" on many video platforms, only to find that they are all diverting the loan service.

"The end of the Internet is lending." In this regard, some netizens joked.

Customer diversion for P2P online lending business was once a steady business for major video platforms. At present, although P2P has withdrawn from the historical stage, it has not stopped the ambition of realizing the traffic of these companies. It is understandable to do financial business based on traffic, but there are many hidden risks such as infringement and disclosure of personal privacy, false information propaganda, low-interest induced lending, and loan bundling insurance, which deserves the vigilance of head video platforms.

As the head platform for short video and long video, Tik Tok, Aauto Quicker and "Ai Youteng"(Iqiyi, Youku, Tencent Video)What is the layout of financial services? The interface journalist test found that the financial depth of the above five video head platforms App layout has its own speed. Some are deeply rooted in the layout, while others always exercise restraint.

First, iQiyi is the most radical.

In the long video head platform "Ai Youteng", iQiyi’s financial layout is the largest, followed by Tencent Video, while Youku is relatively restrained and conservative.

Interface journalists combed and found that,Iqiyi cooperates with a number of institutions to guide the flow of a number of financial lending products, and it also has a credit service platform "Xiaoye Loan".

When the interface journalist clicks "My Wallet" on the iQiyi App, an advertisement pop-up window of "Free VIP membership for one month within a limited time" appears. After clicking "Free Collection", he immediately jumps to the page of "Wing Pay Sweet Orange Borrowing Money", which shows that "the first loan will give a one-month iQiyi VIP, and the new user will receive a 30-day first interest-free coupon, which will reach 750 yuan at the highest".

According to the page, "Wing Pay Sweet Orange Borrowing" is a borrowing platform for Wing Pay under China Telecom. Users can borrow up to 200,000 yuan, with an annualized interest rate of 7.2%.(subject to approval)The loan will arrive in 3 minutes at the earliest, and the source of funds is immediately consumer finance co., ltd.

In addition to guiding the lending products of "wing payment and borrowing money from sweet orange", a number of lending products are also recommended in "My Wallet" of iQiyi App Android client, including "Xiaoye Loan" under iQiyi, "Borrowing Flowers" under Ctrip Finance, "Withdrawing Money" under Zhongyuan Consumer Finance, saving money, 360 IOUs under 360 subjects and 360 small change flowers, Gome Easy Card and so on.(orange staging)Credit products such as small win and easy loan, "rich flowers" under Du Xiaoman Finance, "Zhongan loan" under Zhongan Insurance, Minsheng grain loan under Minsheng E-commerce, Suning Financial willful loan, and Lehua card under installment music.

Photo: Zeng Yanglin, a lending product diverted by iQiyi App, arranged it.

However, the interface journalist also noticed that compared with the Android mobile phone client, there are very few lending products recommended in the Apple iOS client of iQiyi App, and only iQiyi’s "Little Bud Loan" and Zhongyuan Consumer Finance "Raise Money" and Wing Pay three products.

Figure: Iqiyi App shows comparison on the lending platform of Android client and Apple client.

After testing, the interface journalists found that except for its platform "Xiaoya Loan", the rest of the credit products could not be directly borrowed on the iQiyi App, only to let users register as users of the loan platform, and then remind them that they need to download the corresponding App or pay attention to WeChat official account before borrowing.

The customer service of Xiaoya Loan told the interface journalist that Xiaoya Loan was developed, operated and managed by iQiyi, and all loan products and/or services were provided by regular licensed financial institutions with loan issuance qualifications.

Previously, when the product was launched at the end of 2019, the official said that Xiaoya Loan was independently responsible by licensed financial institutions and managed the whole process services such as risk control review, fund supply, post-loan handling and risk taking. iQiyi provided users with internet financial information and provided technical support for financial institutions and user credit services.

From the product description, iQiyi provides loan assistance services for Xiaoya Loan. According to public information, iQiyi has not yet obtained any financial-related licenses.

Second, Tencent video is the diversion of its own products, and Youku only cooperates with banks to open cards.

Comparatively speaking, Tencent video is not so radical, it only provides pure diversion service, and more serves Tencent’s own system.

Tencent Video App’s credit product "Goose Spend Money" in the financial sector is provided by Tencent’s Weizhong Bank, with a maximum loan amount of 50,000 yuan and an annualized interest rate.(simple interest)Minimum 7.2%. In addition, Tencent Video App also showed the insurance products of Weibo, an insurance brokerage platform of Tencent, including millions of medical insurance, accident insurance and aviation delay insurance.

However, interface journalists are concerned that although Tencent Video App does not guide other loan products in the "Finance" section, the carousel advertising space in the "Selected Columns" of its homepage often shows some small loan platform loan advertisements, and most of the loan products are provided by small loan companies, such as CYTS Jinfu Internet Microfinance Co., Ltd., Chongqing Zhonghong Microfinance Co., Ltd., Xi ‘an Xinghe Network Microfinance Co., Ltd. and Chongqing Pig Bajie Yichuang Microfinance Co., Ltd.

Photo: The advertising space in the "Selected" column of Tencent Video is a diversion for multiple lending platforms.

Interface journalists randomly tested one of the loan products pushed by the advertising space of Tencent Video App. After clicking the advertisement, they need to fill in information such as name, mobile phone number and mobile phone verification code, and check whether there are options such as housing, commercial insurance, social security, full car, provident fund and corporate tax payment. Soon after clicking "Apply for a loan", it will help the staff of the loan company to call, manually verify personal information, and push the information filled by the user to the cooperative bank, which will then.

Also as a video platform of the Internet giant, Ali’s Youku App is relatively "conservative" in financial business. Although there is a column of "My Finance" on the App, the related financial business is only the activities of opening cards and sending videos to members in cooperation with banks, such as opening electronic accounts in cooperation with Suzhou Bank and Agricultural Bank, and co-branded cards in cooperation with CITIC Bank and Huaxia Bank.

Third, the financial license blessing Tik Tok loan business, Aauto Quicker is also seeking to pay the license.

Among the two short video platforms, Tik Tok took the lead and Aauto Quicker was "ready to move".

At present, there are two loan products in Tik Tok Wallet, namely "DOU installment" and "safe borrowing", the former is similar to "flower shop" and the latter is similar to "borrowing shop".

The former focuses on "consumption before payment", which can be used in Tik Tok for live shopping, small shop shopping and purchasing "DOU+ popular" service. It can be divided into 3, 6 and 12 installments, with a maximum amount of 30,000; The latter is a consumer credit service product with annualized interest rate.(simple interest)It is 10.8% ~ 24%, and the maximum amount is 200,000.

Figure: Tik Tok’s "DOU installment" and "safe loan" credit products.

Behind the "DOU installment" and "safe lending", it is inseparable from the blessing of two financial licenses acquired by Tik Tok’s parent company ByteDance, namely the third-party payment license and the small loan license.

The third-party payment license is Wuhan Hezhong Yibao Technology Co., Ltd., which is wholly acquired, and the small loan license is Shenzhen Zhongrong Microfinance Co., Ltd.(hereinafter referred to as "Zhongrong Small Loan Company")Tik Tok’s two loan products are funded by Zhongrong Small Loan Company and its cooperative financial institutions.

According to the interface news, Zhongrong Small Loan Company has recently increased its capital to 5 billion yuan, and its legal representative, chairman and general manager have all been changed to Ding Boxun. Ding Boxun previously worked in ByteDance’s "Finance-Consumer Finance" business department. Although there is no direct relationship between ByteDance and Zhongrong Small Loan Company in terms of ownership structure, in April 2020, Zhongrong Small Loan pledged its equity to Shenzhen Today Headline Technology Co., Ltd.. At the same time, the mailbox of Zhongrong Small Loan Company was changed to ic-report@bytedance.com, the official mailbox of ByteDance.

In order to increase the scale of users who pay in Tik Tok, Tik Tok Wallet recently launched the activity of "Tik Tok Pay Binding Bank Card to Send Shopping Coupons", with the coupon amount ranging from 5 yuan to 11.8 yuan.

It can be seen that ByteDance’s payment and small loan licenses are more helpful to Tik Tok’s own e-commerce and local life, and its insurance brokerage and securities investment licenses have not been seen yet.

Although Aauto Quicker launched the "Aauto Quicker Wallet" earlier, it has not yet directly laid out its financial business. However, for the acquisition of financial licenses, Aauto Quicker is also "ready to move".

According to Tianyancha data, on August 31st, 2020, Aauto Quicker applied to register the trademark of "Laotie Payment" through its Beijing Dajia Internet Information Technology Co., Ltd..

In November of the same year, some media quoted people familiar with the matter as saying that Aauto Quicker indirectly obtained a payment license by acquiring a licensed payment institution, Yilian Payment. On the way of acquisition, Aauto Quicker acquired Yilian in the form of cash and shares, of which cash is about 300 million RMB, and the amount and value of shares are unknown. After the acquisition, Aauto Quicker will hold more than 50% of the shares and become the largest controlling shareholder of E-link Payment.

Regarding the acquisition of payment license, Aauto Quicker disclosed in the prospectus in January this year: "Aauto Quicker signed an agreement in August 2020 to acquire 100% equity of a payment company with an initial consideration of RMB 850 million in cash. As of the date of this report, the acquisition has not been completed. "

Interface journalists inquired about the national enterprise credit publicity information system and learned that at present, the only shareholder of Yilian Payment is Yilian Financial Control Information Co., Ltd., and the control rights of related companies have not changed hands.

Fourth, the risk of consumer privacy disclosure is high, and personal information is "disconnected" or opened.

According to the data released by Trustdata, a third-party data platform, in May 2021, the monthly active users of vibrato short videos.（MAU）About 453 million, Aauto Quicker MAU is about 268 million, iQiyi MAU is about 229 million, Tencent video MAU is about 172 million, and Youku MAU is 73 million.

"It is normal to generate finance based on traffic, but(both)It is really necessary to separate them. If they are mixed together, it may harm consumers’ interests and personal privacy will be violated. Li Yang, chairman of the National Finance and Development Laboratory, mentioned it at Caixin Summit.

An employee of the head small loan company who did not want to be named told the interface journalist.Some small and medium-sized lending platforms guided by video apps are not very formal, which may easily lead to the disclosure of personal information.Among them, some platforms will "package" the personal information filled in by users and sell it to third parties in pursuit of benefits. As long as a user has applied for a loan on a lending platform, the marketing calls and text messages of other lending platforms will be bombarded one after another, causing troubles to users.

Interface journalists have tested a number of mainstream loan apps in May, and they still receive harassment from marketing messages and phone calls. The tested lending platforms will call from time to time to induce journalists to borrow money from the platform in the name of issuing interest-free coupons and "reserving loan quotas".

In addition to receiving phone calls and text messages that have tested the App, the reporter also received some App text messages that have never been tested, including enjoying borrowing, paying back, patting and lending, and saving money.(See the report for details:After "collective makeup removal for mainstream loan App", it was bombarded by marketing. Who leaked my personal information? 》)

It is worth mentioning that the phenomenon of personal information being leaked in Internet platform lending has also attracted regulatory attention.

The interface journalist learned from the industry that the Credit Bureau of the People’s Bank of China recently issued a notice to a number of major online platform institutions, requiring these online platform institutions not to directly provide information voluntarily submitted by individuals, information generated in the platform or information obtained from outside to financial institutions in the name of application information, identity information, basic information and personal portrait scoring information.

In the notice, the requirement for the new business cooperation process after rectification is "platform-credit reporting agency-financial institution", which the industry calls "disconnected direct connection" of personal information.

In this regard, Su Xiaorui, an expert in financial science and technology, said that this can be regarded as an overall arrangement of the collection, processing and processing of personal information for loan assistance and joint loan business, emphasizing that such businesses should be put under the overall framework of personal credit reporting business management and rectified according to the business cooperation process of "platform-credit reporting agency-financial institution".

Su Xiaorui said,In the traditional mode, users are first acquired by platform institutions by virtue of their own traffic advantages or intelligent marketing means, and users fill in registration information on the page of platform institutions or the joint page of platform institutions and financial institutions, thus retaining user information and generating data value.

Measures for the Administration of Credit Information Business(Draft for Comment)It has been proposed that the use of credit information to make portraits and evaluations of individuals and enterprises is recognized as credit information business; Article 7 of the Regulations on the Administration of Credit Information Industry promulgated by the State Council clearly stipulates that no unit or individual may engage in personal credit information business without the approval of the supervision and administration department of credit information industry in the State Council; Therefore, this rectification has released a signal to the market, that is, the personal credit investigation business needs to be licensed.

Regarding the impact of this regulatory action, Su Xiaorui predicted that after this regulatory action, a formal document will be issued to systematically and comprehensively standardize the basic processes and cooperation modes of personal information business involving loan assistance and joint loan. She also predicted that,There will be more platform institutions seeking personal credit information licenses.

In addition to the risk of personal information disclosure, there are other hidden dangers in the lending business of video App.

On Internet complaint platforms such as black cat complaints, many users have reported that there are some problems in the lending function of some video apps, such as false propaganda, inducing lending with low interest rates, and bundling insurance with loans.

An Aiqiyi Xiaoye loan user complained that he borrowed more than 5,000 yuan on the platform because of the "7-day interest-free coupon" issued by the Aiqiyi App "Welfare Center", but found that there was no interest reduction when he repaid it two days later. After many complaints, Aiqiyi customer service pushed the responsibility to the lending institution and asked the user to go to the lending platform to complain.

"I borrowed 5,000 yuan from Xiaoya Loan and repaid it in 11 installments. When I first repaid it, I found that I was forced to buy insurance. At the beginning of the loan, I didn’t tell you that I needed to charge premiums." Another user of Xiaoya Loan reported that the first installment required repayment of the principal of 445.19 yuan, interest of 24.31 yuan, and the item of premium of 71.37 yuan, and the total premium of 11 installments was close to that of 800 yuan.

In addition, many users of Tik Tok "Relieved Borrowing" reported that after the loan expired, there was no "repayment entrance" in Tik Tok, and these complaints were still displayed as "being processed".

This article comes from WeChat WeChat official account:Interface news (id: wowjiemian), Author: Zeng Yanglin, You Miao

Machine heart report

Editor: Chen Ping, Du Wei

Have you ever seen a drone that can withstand a strong gust? Researchers at the California Institute of Technology use deep neural networks to make drones no longer afraid of the wind.

When the wind is strong enough to blow out the umbrella, the drone is steady, like this:

Flying against the wind is a part of air flight. On a large scale, when pilots land their planes, the wind speed may bring them challenges. On a small scale, gusts will also affect the flight of drones.

At present, drones either fly under controlled conditions and have no wind; Or operated by humans using a remote control. Unmanned aerial vehicles are controlled by researchers to fly in formation in the open sky, but these flights are usually carried out under ideal conditions and environments.

However, in order for UAVs to perform necessary but daily tasks autonomously, such as delivering packages, UAVs must be able to adapt to wind conditions in real time.

In order to make the UAV have better maneuverability when flying in the wind, a group of engineers from California Institute of Technology developed a deep neural network Neural-Fly, an artificial intelligence tool, which can keep the UAV agile in windy conditions, and only need to update some key parameters to help the UAV cope with new and unknown wind conditions in real time.

At the beginning of the article, we have seen the wind resistance of the UAV. The following shows a quadrotor UAV. With the help of the tool developed by this research, it can complete the figure-eight shuttle operation when the wind speed reaches 27 mph:

Watch the drone flying against the wind from another angle;

In order to allow the UAV to shuttle in various wind speeds, data is essential. This research needs little data. After obtaining the flight data in just 12 minutes, the automatic quadrotor UAV equipped with Neural-Fly learned how to respond to strong winds. "The amount of data used is very small," said Michael O’Connell, a graduate student in the Department of Aeronautics and Astronautics at California Institute of Technology and one of the authors of the paper.

The study was published in the journal Science Robotics on Wednesday.

Address: https://www.science.org/doi/10.1126/scirobotics.abm6597.

ArXiv Address: https://arxiv.org/pdf/2205.06908.pdf

In the Neural-Fly experimental training, the UAV flies in the wind tunnel with six different wind speeds, the fastest of which is 13.4 mph.

Based on these data, the team created a deep neural network, and then enabled their aircraft to skillfully maneuver in the same wind tunnel, such as enlarging the gate in a figure-of-eight pattern or cruising through two oval gates. The speed of the drone in the test is faster than it encountered in the training: about 27 miles per hour. This is the maximum wind speed that the wind tunnel can produce, pointed out Shi Guanya, the author of this paper and a graduate student of California Institute of Technology. Except that only a small amount of data is needed, the software only runs on Raspberry Pi, which is a cheap computing device.

Soon-Jo Chung, a professor of aerospace, control and dynamics systems at California Institute of Technology and a correspondent, said that the error rate they saw was 2.5 to 4 times better than that of the existing SOTA technology.

The picture below shows Shi Guanya, Soon-Jo Chung and Michael O’Connell from left to right. Congratulations, Shi Guanya will join the Robotics Institute of Computer College of Carnegie Mellon University as an assistant professor in September 2023.

The researchers said that this technology will be used for drone express delivery or flying cars in the future.

Overview of Neural-Fly technology

If unmanned aerial vehicle (UAV) wants to realize continuous commercialization, it is very important to perform safe and accurate flight maneuvers in dynamic high-speed wind. However, because the relationship between different wind conditions and their influence on the maneuverability of UAV have not been deeply studied, it is challenging to design an efficient robot controller using traditional control design methods.

"Neural-Fly" proposed by researchers of California Institute of Technology is a data-driven method. As a trajectory tracking controller based on deep learning, it can learn to adapt to rapidly changing wind conditions. Figure 3(A) below shows the data collection process; 3(B) When the wind speed is 13.3km/h (3.7m/s), input and label the training data; 3(C) is the distribution of input data and label data under different wind conditions.

On-line Adaptive+Off-line Meta-learning

Figure 2 below is an overview of the Neural-Fly method, which shows that it has made progress in adaptive flight control and robot control based on deep learning. Under the dynamic wind conditions of standard UAV, Neural-Fly can track the centimeter-level position error of flexible and challenging trajectory. Specifically, this method mainly consists of two parts, namely, offline learning stage and online adaptive control stage for real-time online learning.

For the off-line learning stage, the researchers developed Domain Adversarial Invariant Meta-learning (DAML), which learned the expression of deep neural network (DNN) which is independent of wind conditions in a data-efficient way. This representation adapts to different wind conditions by updating the linear coefficients of a set of mixed depth neural network outputs.

DAIML also has data efficiency, and only 12 minutes of flight data under six different wind conditions are used to train the deep neural network. DAIML contains several key features, which can not only improve data efficiency, but also provide information by the downstream online adaptive control stage.

It is worth noting that DAIML uses spectral normalization to control the Lipschitz property of deep neural network, so as to improve the generalization ability of unknown data and provide closed-loop stability and robustness. In addition, DAIML also uses discriminant network to ensure that the learned representation is wind-invariant, and the wind-related information is only included in the linear coefficient that adapts to the online control stage.

For the on-line adaptive control stage, researchers developed a regularized compound adaptive control law, which is based on the basic understanding of how the learned representation interacts with the closed-loop control system and has strict theoretical support.

Specifically, the adaptive law uses the combination of position tracking error term and aerodynamic prediction error term to update the linear coefficient related to wind. This method effectively ensures the stability and rapid adaptation to any wind conditions and the robustness to imperfect learning. Although this adaptive control law can be used with many learned models, the accurate representation learned from DAIML is helpful to further improve the adaptive speed.

experimental result

As far as the effect of Neural-Fly is concerned, it is 66% higher than that of nonlinear tracking controller, 42% higher than that of L_1 adaptive controller and 35% higher than that of incremental nonlinear dynamic inversion (INDI) controller. All these results are achieved by using standard quadrotor UAV hardware, and the default attitude control of PX4 is running at the same time.

The tracking performance of Neural-Fly is competitive even compared with related work without external wind interference and using more complicated hardware (such as on-board optical sensor that needs 10 times control frequency and uses DC motor speed feedback).

Table 1 below shows the error tracking statistics of different methods under different wind conditions.

The researchers compared Neural-Fly with two variants, namely Neural-Fly-Transfer and Neural-Fly-Constant. Among them, NF-Transfer uses representations trained from data of different UAVs, while NF-Constant only uses adaptive control laws with trivial non-learning basis.

Neural-Fly-Transfer shows the robustness to UAV configuration changes and model mismatch. NF-Constant, L_1 and INDI methods all directly adapt to unknown dynamics without assuming the underlying physical structure, and they have similar performance.

Finally, the researcher proves that Neural-Fly can realize a series of functions, allowing the UAV to follow the trajectory and fly over the low-altitude door quickly under the condition of strong wind, as shown in Figure 1 below.

Reference link:

https://www.science.org/doi/10.1126/scirobotics.abm6597

https://www.popsci.com/technology/neural-fly-ai-drone-in-wind/? THE END

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Contribute or seek reports: content@jiqizhixin.com.

Original title: "Have you ever seen a drone that can hold strong winds? Caltech teaches drones to fly against the wind with 12 minutes of flight data.

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If we go back to 2003, no one can predict how much weight the Post Bar born in that year will occupy in Baidu’s territory. However, in the next 12 years, Baidu Post Bar has steadily and steadily become an important position with a huge number of users and occupying the only social product in Baidu’s entire product system. The various attempts of the business model of Post Bar can also be regarded as a microcosm of the commercialization exploration of China’s online social platform.

From the original forums, Blog, SNS, alumni records, Renren. com, and the rise of Weibo and WeChat in recent years, the wave of social platforms has changed. Many products that once resounded across the country can only survive or even disappear, but the post bar is enduring. The huge user scale, coupled with multi-dimensional and highly segmented groups such as interest, region and identity attributes, makes Post Bar with huge traffic and massive precipitation content become a "gold mine" with great potential.

But even with "the right time, the right place and the right people", Baidu Post Bar has always been alert and cautious, committed to finding the best balance between user experience and commercialization, and slowly carried out various attempts to adjust its own rhythm.

The commercial potential of the post bar detonated by the draft of Xiao He Lou Jiao twelve years ago

In 2003, as the forum (discussion area) began to gradually transfer from four portals to Tianya, Xici, Maopu and other websites, the concept of Blog was still in the initial stage of brewing. Baidu seized this good opportunity to create Baidu Post Bar, which not only enriched the content results of Baidu search engine, but also helped Post Bar quickly accumulate initial users with the help of the long tail effect of search.

During this period, the whole Internet form began to move from the 1.0 era of one-way communication to the 2.0 era of two-way interaction, and the interaction desire of young netizens that had been suppressed for a long time was stimulated intensively, and the product form of Baidu Post Bar just effectively filled this user demand, so it quickly gathered a very high platform popularity.

In 2005, the "Super Girl" draft held by Hunan Satellite TV showed people the power of fans, and also let Post Bar taste the dividend of fan culture. A large number of fans gathered in the super girls’ post bar and had a heated discussion for a long time. Alexa data at that time showed that with the help of Baidu Post Bar, Baidu’s traffic surpassed Sina in one fell swoop and became the largest Chinese website in the world. The first appearance of fan power made people inside and outside the industry smell the great commercial value lurking in Post Bar. However, because the online marketing model was relatively simple at that time, Post Bar did not rush to pursue profit speed, but put the depth of cultivating platform in the first place.

Leverage the Olympic Post Bar to test fan marketing.

Since 2008, the Internet in China has entered the golden age of rapid development. The surge in the number of netizens and the emergence of mobile Internet have spawned various online marketing models. Baidu Post Bar, which has a huge user scale and huge traffic advantages, has also begun to explore the diversified direction of commercialization.

During the Beijing Olympic Games, Baidu Post Bar cooperated with Adidas, Yili and other first-line brands to plan a series of marketing activities, and introduced the Olympic enthusiasm of netizens into the Post Bar. The marketing of this big event successfully attracted a large number of bar friends to participate.

In 2009, Baidu Lighthouse, the first interactive marketing product in China, was officially launched, focusing on tapping the precise marketing value of Post Bar.

In 2010, the launch of "Post Bar Mall" made it possible to realize social traffic. Props, value-added applications, personalized services, etc. made Post Bar earn C-end income, and at the same time, it greatly promoted the activity of Post Bar and improved the user system.

During the London Olympic Games in 2012, Baidu Post Bar became the main battlefield of online Olympic marketing. Taking Coca-Cola as an example, it selected 30 post bars including Sun Yang Bar, Chen Yibing Bar, Liu Xiang Bar and Gymnastics Bar, and posted in the selected post bars through official accounts to cheer for Olympic athletes, and naturally implanted interactive activities with specific themes to promote and solidify its brand. The promotion of Coca-Cola in the Post Bar has covered more than 10 million people, the brand has been displayed as high as 30 million times, and the video has been played 100,000 times. At that time, Weibo was in full swing, and some even declared it as "the pulse of the earth", but advertisers did not dare to ignore Baidu Post Bar. The deep interaction among users of Post Bar can quickly touch, transform and expand the fan base, forming an ecological closed loop of multi-directional, in-depth, efficient and self-growing fan marketing, which is the core advantage that Weibo platform does not have.

Looking back on the period from 2008 to 2013, it was the adolescence of Internet in China. The characteristics of active but restless users not only increased the commercialization opportunities, but also brought greater challenges to the realization of traffic. Fortunately, Baidu Post Bar’s several attempts have not only failed to drain users, but also gained great recognition, especially the cooperation activities during the two Olympic Games have become classic online marketing cases.

Force community fan marketing to dig deep into the value of post bar platform

2014 seems unremarkable, but there are two figures that make this year destined to go down in the history of Internet development in China.

In this year, Internet users in China approached half of the total population for the first time, and the scale of mobile phone users surpassed PC users for the first time. Because of this, the commercial focus of China has also shifted from offline to online, and enterprises have entered an era that needs in-depth communication with consumers. Some people therefore call 2014 the beginning of the Internet 3.0 era. In this context, the commercialization process of Baidu Post Bar began to rapidly enter the rising channel.

In July 2014, Baidu Post Bar announced the official launch of the enterprise platform strategy, and established a fan community for enterprises, institutions, media and other partners by opening the official post bar. This move attracted many powerful enterprises in the media, technology, finance and other industries to settle in. Mobile phone brands such as Meizu and Xiaomi regard the official bar as the most important marketing position.

For vertical industries with broader themes such as "beauty" and "education", Baidu launched the "Post Bar Partner" model in 2015, which opened the operation rights of vertical post bars to partners, provided more professional services for users of related bars, and also expanded its own profit model.

With the help of 100,000 stars and 300 million fans, Baidu Post Bar built the brand of Post Bar Entertainment, which quickly entered the film marketing industry in 2015, making Baidu Post Bar one of the most important film and television marketing platforms. The Nine-story Demon Tower with Ghost Blowing Lights jumped to glutinous rice through the related star bar header, and about 200,000 tickets were issued. Popular variety shows such as Running Man have been deeply interacting with fans in the post bar for a long time. IP-adapted writers of popular online literature such as "God of Heaven" and "Who’s Youth is Not Confused" have all held huge casting activities in their respective post bars, and achieved good results.

The longevity of post bar comes from the youthfulness of core users. According to the data, more than 60% of the 12-year-old Baidu Post Bar’s active users in 300 million months are post-90s. They grew up in the Internet age and are deep Internet users. Among them, 80% of users’ behaviors come from the mobile terminal. Post Bar users not only have strong spending power, but also are generally willing to accept new things. These user characteristics are the natural advantages of Post Bar itself. Throughout the commercialization process of Post Bar, every attempt is centered on the experience of these users, keeping up with the development trend of the Internet, and adapting to the changing rhythm of consumer behavior to the greatest extent. After a series of explorations, the gap between commercialization and users is gradually bridged by Post Bar.

For the Internet social platform, realizing traffic is both a paradise and a hell. If you are not careful, it will slide to the bottom. Along the way, Baidu Post Bar finally crossed the threshold of realizing with the mentality of taking the Long March. This year marks the 12th anniversary of Baidu Post Bar. In the traditional calendar of China, 12 years is the end of a cycle and a new beginning. As the Internet goes deeper and deeper into people’s lives, the prospect of achieving a win-win situation in products and business is more and more promising.