The P70 mobile phone was not released, but Huawei brought the "new" intellectual S7 and the first laptop MateBook X Pro equipped with Pangu model.

On April 11th, Huawei HarmonyOS Ecological Spring Communication Meeting was held online. Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, revealed the latest sales data of HarmonyOS Zhixing at the press conference. The number of new M7 was 174,000 in seven months, and the cumulative number exceeded 70,000 in three months.

Xinzhijie S7 launches Huawei Visual Intelligent Driving HUAWEI ADS Scheme.

Zhijie is a smart car jointly built by Huawei and Chery. This time, it’s a new intellectual S7 based on the old S7. There are five products in Zhijie S7 released by Huanxin this time, namely Zhijie S7 Pro, Zhijie S7 Max, Zhijie S7 Max+, Zhijie S7 Max RS and Zhijie S7 Ultra. The price starts at 249,800 yuan.

This time, Huawei launched the basic version of HUAWEI ADS, and Zhijie S7 Pro will be equipped with this pure vision solution for the first time.

There are two schemes of automatic driving: lidar and pure vision, and there has been a debate in the industry about the advantages and disadvantages of the two schemes. Huawei used lidar scheme before, and this time it launched a pure vision scheme.

According to Huawei, visual intelligent driving does not rely on lidar and high-precision maps, which can realize "quick and easy opening of national high-speed cities and easy stopping of intelligent parking". Yu Chengdong also said at the press conference that Huawei’s pure vision scheme is better than Tesla’s posture experience. Tesla mainly adopts visual driving scheme.

In terms of battery life and charging efficiency, Zhijie S7 is fully equipped with Huawei Whale 800V high-voltage battery platform, with a minimum power consumption of 12.4kWh per 100 kilometers and a longest cruising range of 855km.

In the field of intelligent cockpit, the Super Desktop 2.0 of HarmonyOS 4 system supports the full boarding of mobile phone applications, and HUAWEI MagLink can expand the screen for the back row. In addition, in-vehicle smart assistant Xiaoyi will be connected to Huawei Pangu model in May.

The old Zhijie S7 was released in November, 2023, positioning a smart car with high energy and large space, with four configurations, with a pre-sale price of 258,000 yuan. However, the sales volume after listing and delivery is not very ideal. At one time, there were network rumors that Chery did not actively cooperate with Huawei in the production of Zhijie S7, and only allocated a small amount of production capacity to Zhijie S7, with a daily output of only a few dozen vehicles, which led to a large number of orders that Zhijie S7 could not deliver. However, Jin Yibo, a spokesman for Chery, responded to the The Paper reporter that the online rumors were not true, the cooperation between the two sides was smooth, and the resignation of senior executives was not due to the cooperation project. According to public data, the cumulative sales volume of Zhijie S7 is 2,297 units in the three months since its listing.

However, Huawei has always been good at rejuvenating old cars. At the beginning, it asked the old M7 models to sell well after rejuvenation. Can the new intellectual S7 replicate the brilliance of the new intellectual M7?

Chery has also made improvements in response to the delivery problem that was previously spit out. Yin Tongyue, Chairman of Chery Group, said at the communication meeting that Zhijie is Chery’s first priority strategic project, and an independent brand division has been established, led by the person in charge of R&D and manufacturing. The intellectual community has an exclusive manufacturing industrial park and special resources investment guarantee. Yu Chengdong said that Zhijie S7 got off the assembly line one car a minute, and now it has started mass delivery.

In addition, the price of Xinzhijie S7 has also been adjusted to make it more competitive. The latest consumer who buys Zhijie S7 will enjoy the rejuvenation rights worth 30,000 yuan, and the old owner will enjoy the owner care worth 13,000 yuan, including 10,000 yuan of cash-filled red envelopes. After this operation, Xinzhijie S7 and Xiaomi SU7 collided head-on in price.

Of course, we will often do what we are good at, and then Huawei will issue an upgraded M5. Yu Chengdong revealed that the new M5 will be released on April 23rd, 2024.

Huawei MateBook X Pro released, equipped with Pangu model.

Huawei also released Huawei MateBook X Pro, the first notebook computer equipped with Pangu model. This 14-inch notebook computer takes a thin route and weighs only 980 grams, but with the blessing of a large model, it can be more intelligent.

According to reports, the first application of Huawei Pangu model, AI summary function can quickly and accurately extract key information from text, audio and video content, which can help users quickly and accurately filter out valuable content from massive information, thus helping users to master the main points of the meeting more efficiently.

Huawei MateBook X Pro is also equipped with Huawei’s AI space function for the first time. Through the AI space, users can directly access rich AI applications with one click, and support more than 100+ agents. It is a one-stop AI capability aggregation portal, which can make code programming, PPT production, paper reading and typesetting, collection of learning materials, video picture creation, travel planning and other scenes more efficient and convenient.

In addition, the star flash version of Huawei wireless mouse was released together with Huawei MateBook X Pro. The mouse is equipped with star flash wireless communication technology and cooperates with adaptive frequency hopping algorithm. Compared with the previous generation of Huawei wireless mouse, the anti-interference ability is improved by 4 times+,and the complex environment is more stable. Huawei MateBook X Pro’s new products start at 11199 yuan.

　　Zhongxin Jingwei Client May 23rd (Zhang Yunan) CPI data of 31 provinces in April 2019 have been released one after another, and hot topics such as "Garlic You Bite", "Cherry Freedom" and "Toona sinensis Freedom" have recently returned to the public’s field of vision. Under the strong siege of vegetable prices and fruit prices, what are the CPI performances of the provinces?

　　CPI in 16 provinces rose more than the whole country.

　　In April 2019, the national consumer price rose by 2.5% year-on-year, continuing to be in the "2 era". In food, the price of fresh vegetables is still at a high level, rising by 17.4% year-on-year, affecting the CPI increase by about 0.43%; Pork prices rose by 14.4%, an increase of 9.3% over the previous month, which affected the CPI increase by about 0.31%. Last autumn, the fruit harvest in the north was poor, and this year’s stock was insufficient. The price of fresh fruit rose by 11.9%, which affected the CPI increase by about 0.22%.

　　From the perspective of 31 provinces in China, according to the incomplete statistics of Sino-Singapore Jingwei client, the CPI of 16 provinces rose more than the whole country in April, with the highest increase in Tianjin, Hebei and Anhui, reaching 2.9%; Hunan and the national CPI rose flat, up 2.5% year-on-year; The increase in Beijing and Xinjiang was small, at 1.6%.

　　Don’t look at the classification, there are 13 provinces with a year-on-year increase in fresh fruits over the whole country, and Anhui has an increase of 30.9%, the largest increase; Only the fresh fruit in Ningxia rose by more than 20%, which was 20.4%; There are 18 provinces with an increase of over 10%, with a large number; Qinghai rose by 1.9%, with a small range.

　　In addition, there are 10 provinces where the year-on-year increase of fresh vegetables exceeds the national level; Chongqing and the national fresh vegetables rose at the same level, at 17.4%; There are three provinces with an increase of less than 10%.

　　On pork, from the provinces that have announced the increase, Anhui has the largest increase, reaching 24.7%; Followed by Sichuan, up 23.4%; The lowest is Guizhou, up 7.6%.

　　Is it really so difficult to achieve "fruit freedom"?

　　Following "Toona sinensis Freedom", "Garlic You Are Malicious" and "Cherry Freedom", "Fruit Freedom" has also been screened on the Internet recently, which has aroused heated discussions. In fact, after the Spring Festival, the news about the price increase of fruits is endless. It is even reported that the fruit price in Beijing Xinfadi wholesale market has generally increased by 78% compared with the same period of last year.

　　The Zhongxin Jingwei client combed the website data of the Ministry of Agriculture and Rural Affairs and found that the price of Fuji apple has been rising for 9 weeks in a row among the five fruits it focuses on monitoring. As of mid-May, the price of Fuji apple was 10.33 yuan/kg, up 60.7% year-on-year. In addition, the price of watermelon has been on the rise year-on-year. As of mid-May, the price of watermelon was 4.86 yuan/kg, up 29.7% year-on-year.

　　It is worth noting that the retail price of fruit is also "rising". According to the data of Hunan Provincial Department of Commerce, from May 15th to 21st, the number of seasonal fruits on the market decreased, the purchase price of producing areas increased, and the average retail price of fruits increased. The retail prices of six kinds of fruits monitored mainly increased by 3 and decreased by 3, and the overall average retail price increased by 0.28% from the previous month. Among them, the prices of grapes, apples and pears rose by 1.01%, 0.52% and 0.2% respectively.

　　According to the data of Zhejiang Provincial Department of Commerce, from May 6 to 12, the purchase and sale of the market dropped in the week after May 1, and the overall price rose slightly, with the price of fruits and eggs rising at the top. The wholesale market price of fruit rose by 1.7%, and the supermarket price rose by 3.7%. At present, there are many kinds of fruits in the market. The average price of cherries, loquats, cantaloupes and watermelons in other producing areas has increased due to the stacking of transportation costs in other places, low early adopters and high prices.

　　Is "fruit freedom" really hard to achieve? In response, Liu Aihua, spokesperson of the National Bureau of Statistics, responded on May 15th that the prices of fresh vegetables and fresh fruits are obviously affected by seasonal factors of extreme weather, and these seasonal short-term shocks are not sustainable, so the price increase of fresh vegetables and fresh fruits will not last at a high level.

　　Haitong futures also analyzed that the recent increase in fruit prices was attributed to the severe weather in the north and south fruit producing areas in 2018-2019. Therefore, in the gap period of the current fruit market, the summer melon fruits with large output have not been listed yet, the fruit stocks in the north have basically bottomed out last year, and the tropical fruits in the south are expected to reduce production. Under the influence of multiple factors, the fruit market price has been rising.

　　As for the worry that the "cherry freedom" of the screen is difficult to achieve and the ordinary "fruit freedom" is lost, some institutions think it is unnecessary anxiety. The price of fruit is determined by market supply and demand, and the price increase is a short-term phenomenon. With the adjustment of the market, the tide of fruit price increase may end.

　　Haitong futures said that in the short term, after June, summer fruits will be listed in large quantities. Although the production of litchi, longan and mango in the southern tropical fruit producing areas is expected to decrease, the output of mainstream fruits such as watermelon, cantaloupe and peach is expected to maintain the normal level in previous years, while the output of bananas and oranges is expected to increase slightly. Therefore, the overall supply of summer fruits is sufficient, and "fruit freedom" can still be expected.

　　CITIC Jiantou also analyzed that from the historical market, after experiencing a short-term price increase in the second quarter, fruit will gradually fall back and remain in a relatively stable range. This is mainly due to the production pressure caused by the interference of weather factors. After the price increase in the second quarter, it will be released, and the listing of new fruits in the later period will further stabilize the price. Therefore, fruit prices do not have the conditions for a sharp rise, but there will be a wave of rising prices in the short term.

　　Regarding the trend of CPI in the second quarter, Liu Aihua pointed out that there will be no sharp increase in CPI in the future, regardless of food, industrial consumer goods and services, and there is a solid foundation for stable prices. Everbright Securities believes that the year-on-year increase of CPI is expected to reach a high of 2.6% to 2.7% in the second quarter and this year, respectively, and the annual center may be 2.3%, the highest level in the past five years. (Zhongxin Jingwei APP)

Since the evening before yesterday, the temperature in Hangzhou has turned straight down.

At 15 o’clock the day before yesterday, the temperature in Hangzhou was 26.1℃, and at 23 o’clock in the evening, the temperature was only 12.2℃. In just 8 hours, the temperature dropped by nearly 14℃. Yesterday, the lowest temperature in Hangzhou was 11℃. The temperature in the whole day seemed to have no heartbeat, and there was almost no fluctuation. By 14 o’clock, the temperature in Hangzhou was only 11.4℃.

Just when Hangzhou people "spit" spring is like the four seasons, many friends said:Not only is the four seasons in Hangzhou chaotic, but it snows heavily in Henan!

With the cold air heading south, rain and snow occurred in parts of Henan, Shanxi, Shaanxi, Hubei and other places from yesterday morning to morning, and snowfall mainly occurred in southeastern Shaanxi, southwestern Shanxi and western Henan.

Yesterday morning, heavy snow fell in Luoyang, Henan Province, and "Snow in Henan" once rushed to the top of the hot search. In the afternoon, snowflakes floated in Zhengzhou, the provincial capital.

Yesterday morning to afternoon, the snowfall (turning into water) in Luanchuan, western Henan Province has exceeded 20 mm, reaching the level of heavy snowstorm. The local meteorological observatory has issued a yellow warning signal of snowstorm red warning signal and road icing. The snow is as thick as a quilt, and it is 18 cm at 14: 00, which is rare in March. The local snow record in March is 20 cm (March-April, 1992).

On March 16, many places in Henan ushered in snowfall, with moderate to heavy snow and partial blizzard in some areas. As of 15: 00, Lushi County, Songxian County, Ruzhou City, lingbao city City and Dengfeng City in Henan Province have issued red warnings for snowstorms. The reporter learned from the Henan Meteorological Bureau that this round of snowfall was mainly caused by low-level southward cold air and strong southerly warm and humid airflow.

Due to the rapid warming in the early stage, the current Henan is full of red flowers, green willows and green spring colors. And the arrival of this round of rain and snow cooling weather, press the "deceleration button" for spring warming. In Zhengzhou, the provincial capital, the rainfall that began to appear on the morning of the 16th gradually increased. In the afternoon, the sky was covered with patches of snow, and the temperature was also lower, and the chill burst. In Luoyang, Sanmenxia and other places, heavy snow fell from the sky and soon covered the earth with "white clothes".

According to the analysis of meteorologists from Henan Meteorological Bureau, this round of snowfall in Henan is mainly caused by the low-level southerly cold air and the strong southerly warm and humid airflow. On the 15th, the cold air southward caused a sudden drop in temperature, forming a cold air cushion near the ground. The abundant water vapor carried by the warm and humid airflow with strong southerly direction quickly climbed on the cold cushion, condensed or condensed, and then landed on the ground, forming the snowfall in Henan. In addition, the temperature in the western mountainous area of Henan province is lower, and the snowfall occurs earlier. The precipitation phase in the central area will gradually change from rain to sleet or snow with the further decrease of temperature.

According to the monitoring of Henan Meteorological Observatory, at 7: 00 to 11: 00 on March 16th, moderate rain and snow occurred in some counties and cities in Sanmenxia, Luoyang, Jiaozuo and Nanyang, and local snowstorms occurred. The top three snowfalls are Xin ‘an 19 mm, Lushi 10.3 mm and Luanchuan 9.6 mm respectively.

The Henan Meteorological Observatory predicts that there will be heavy precipitation from the afternoon of the 16th to the first half of the night, and some counties and cities such as Luoyang, Zhengzhou, Pingdingshan and Nanyang will have moderate to heavy snow and local snowstorms. Xinyang is rainy with lightning. After midnight, the precipitation gradually weakened and moved out of Henan Province.

The Henan Meteorological Observatory issued a blue warning of blizzard at 11: 00 on the same day: It is estimated that there will be more than 5 mm of snowfall in Sanmenxia, Luoyang, Pingdingshan, central and northern Nanyang, Zhengzhou, western Xuchang, Jiyuan, western Jiaozuo, western Xinxiang and western Anyang during the day and night, including more than 10 mm of snowfall in Sanmenxia, Luoyang, western Zhengzhou, western Pingdingshan and northern Nanyang. At 9: 30 on the same day, the Henan Meteorological Observatory also issued a yellow warning for road icing.

Snow in March is also called "Peach Blossom Snow"When the peach blossoms are in full bloom, the wind blows the petals like snow, and later people call the snowflakes falling with the peach blossoms peach blossom snow.

You know, a week ago, Zhengzhou experienced the "summer" in advance, and the highest temperature exceeded 30℃. A week later, it began to "peach blossom snow" in March, which was really a random crossing of the four seasons.

In addition, from the weather phenomenon and lightning monitoring, some parts of Henan province have been thundered and snowed.

Many netizens feel quite puzzled.It’s March, and it snows at this time, and it can also thunder and snow. Is it abnormal?

According to the analysis of China Weather Network,At this time, it is in the season of alternating cold and warm, and it is normal to snow. In previous years, it snowed in April.Snowfall is mainly caused by the combined influence of warm and humid airflow in the south and the cold air infiltrating from the lower level to the south, and some areas are also caused by topography. For example, in mountainous areas with higher altitude, the temperature is lower, which is prone to snowfall.

As the cold air moves south, rain and snow will also change in some areas, and the snowfall area will spread further south. For example, in Mianchi, Henan Province, it rained from about 5 am yesterday, and it snowed from around 6 am to 10 am. The accumulated snowfall has reached 9 mm.

The phenomenon of "thunder and snow" has also happened in many places.When it snows, because the strong warm and humid airflow meets the strong cold air, the warm and humid air is forced to rise, resulting in strong convection, which creates conditions for the formation of lightning, and the phenomenon of "thunder hitting snow" appears.

Some people say, "It snows in have no martial ethics only after the flowers bloom", while others care.: I wonder if crops will have an impact?

Henan Meteorology said that due to the lack of precipitation in Henan Province in the early stage, the proportion of 0 ~ 10 cm short of moisture monitoring stations reached 55% (note: moisture is an important monitoring indicator of drought, mainly reflecting the situation of soil water content), and the forest fire risk rating was also high.This rain and snow process is very beneficial to improving soil moisture, ensuring wheat growth and reducing forest fire danger.It is expected that the rain and snow will gradually stop in most areas in the latter half of the night, but the cold in spring is still there. In the morning after tomorrow, the temperature in Henan Province is mostly around 0-5℃, and there are many fogs at the same time.

Editor-in-Chief: Qin Hong

Text Editor: Dong Siyun

Author: orange persimmon interaction

Title source: IC photo

Photo editor: Cao Liyuan

In December, the Double Twelfth and New Year’s Festivals came one after another, and the rich atmosphere of Christmas and New Year’s Day also covered all corners of the city, prompting the arrival of the New Year. Many young people will regard this period as an important node at the end of the year and greet the new year with a full sense of ceremony. They pay attention to interpersonal relationships while pursuing self-satisfaction, and fashionable lifestyle consumption has become the mainstream trend.

This fashion trend can be seen from the comprehensive data of e-commerce in Tik Tok: in December, with the help of warm winter consumption nodes, consumers showed huge consumption space in the field of "fashionable life", and accessories, outdoor sports, home life and other categories all showed explosive consumption demand.

At the end of the year and the beginning of the year, everyone paid special attention to "fashionable life" and looked forward to opening a more exquisite and beautiful new life, which coincides with the core proposition of "fashionable life in Tik Tok" of Tik Tok e-commerce. As a global interest e-commerce, Tik Tok e-commerce focused on the three major scenes of fashion, sports and life throughout December, and joined forces with entertainment stars, fashion bloggers, interest-oriented KOL and other talents. With the platform marketing strategy upgrade and monthly active user traffic of over 100 million, it helped the industry merchants to create explosive products and lead the ceremony consumption, and at the same time, it also went to a carnival feast in Shuang Dan with the users of the whole network.

Upgrade the global integrated marketing method,Precipitate the mental cognition of "Tik Tok in fashionable life"

I don’t know if you have found that the consumption of contemporary young people has become more cost-effective. From the pursuit of famous brands to the pursuit of simplicity and relaxation today, more and more people consider the value of goods with a more rational thinking, and pay attention to the addition of the brand itself to life and self-feeling.

Therefore, Tik Tok e-commerce conforms to the changes of social consumption behavior and puts forward the value proposition of "Tik Tok in fashionable life", which is in line with the consumption view of contemporary young people.

Throughout December, Tik Tok e-commerce upgraded the global integrated marketing method. On the one hand, it gathered tens of millions of talents to create multi-content interactions, continuously accumulated platform traffic potential, and strengthened users’ mental perception of "Tik Tok in fashionable life"; On the other hand, it helps high-quality products in the fields of fashion, sports, life, etc. to create customized marketing gameplay and realize the strong exposure and product-effect transformation of explosive items.

1. Establish young communication for diverse content and release the new trend of national ceremony consumption.

Consumption is not only a kind of behavior, but also represents personal values and spiritual world at a deeper level.

Tik Tok e-commerce aims at young people who pursue fashionable life and high quality, and joins hands with tens of millions of talents such as entertainment stars, fashion bloggers and interest KOL to cut into the communication context of young people with diversified content, and leads the new consumption trend together with industry merchants.

For example, the celebrity life recommendation officer @ Tian Liang Ye Yixi and his wife appeared in Nantong Home Textiles Home, personally traced the texture of life, and recommended that the product burst 70,000+; Fashionable life recommendation officer @ Mr. Dong traced the origin of home textiles to Nantong in the form of shop exploration, and the single product brought 200,000+; Fashion and good things recommendation officer @ Run, Mr. Lin brought fashion booties, and GMV achieved 1 million+growth.

In addition, the interest in KOL@ Old Sparrow fishing has also led the consumption potential of the niche circle, setting a record of GMV 3 million+in a single live broadcast of fishing; Sports and good things recommender @ 中中中中中 set a data that the amount of payment orders increased by 400% from the previous month. …

The fan aggregation effect of entertainment stars and the interest empowerment of KOL in different fields have continuously gathered the cognition and trust of Tik Tok users in different circles on the concept of "Tik Tok in fashionable life". The "fashionable lifestyle" they shared also triggered heated discussions inside and outside the station, which not only allowed consumers to experience fashionable life scenes online, but also satisfied the sense of shopping ceremony and freshness, and more subtly branded consumer symbols in their minds.

2, multi-scene and multi-category traceability live broadcast, fashionable and good things help businesses to break the circle.

A new generation of consumers who advocate individuality and pursue trends are not interested in traditional marketing routines. Therefore, Tik Tok e-commerce broke the live broadcast atmosphere of selling goods and shouting, and tried to bring users a good audio-visual experience and stimulate consumer interest with multi-scene and multi-category traceable live broadcast content.

Based on the concept of "fashionable life", Tik Tok e-commerce focuses on three major scenes of fashion, sports and life to create a special live broadcast of categories, so as to explode the new generation of fashionable and good things. Among them, the official flagship store of the TOP brand HELMER in the glasses category has successfully created data that the sales of single products have exceeded 20 million yuan; Nankang furniture can be traced back to the live broadcast merchant Wolf E-commerce Store, and its single-game sales exceeded 10 million yuan, making it a TOP merchant in the leather bed category; The official flagship store of Newvini, the source factory of Tonglu, created an AC scarf with explosive products, and the cumulative sales of single products reached 200,000; Set research and development, production, logistics as a whole, there are explosive snow boots made by Nannan in the flagship store of women’s shoes in the South, with a total sales of 200,000 orders throughout the network; Myna’s official flagship store, a fashion jewelry category merchant, created a single product Mosang Earrings with sales exceeding 20 million yuan.

"Fashionable and good things" are like an emotional interface, connecting industry merchants and consumers. Through the sharing of source goodies and the transmission of texture lifestyle, the traceability live broadcast not only allows industry merchants and quality products to be presented to consumers in a more creative way, deepens consumers’ recognition of explosive products, but also helps the source goodies to open up all-round communication links inside and outside the station, helping industry merchants to break the circle and transform sales.

3. One-stop full-link field operation to continuously accumulate high-value assets of merchants.

After long-term multi-content innovation, fan management and special live broadcast, the marketing game of Tik Tok e-commerce has been further upgraded. By tapping the global marketing resources of the platform, Tik Tok E-commerce reshaped the one-stop full-link field operation with "platform+talent+source good things", and solved the link transformation problem of users from seeing and buying, from cognition to loyalty cultivation, and became the preferred cooperation platform for many businesses.

For example, as a superior resource in Tik Tok’s content ecology, stars not only share the concept and attitude of "fashionable life" through live broadcast, but also attract fans to participate in enjoying special discounts, experience quality and good things, and enjoy fashionable life; Moreover, in the special traceability live broadcast, industry merchants have also achieved strong exposure, and fashionable and good things have established two-way communication with users. In addition, consumption based on global interests has also opened up public and private paths, and the value proposition of "Tik Tok in fashionable life" continues to influence users’ minds and decisions, helping industry businesses to continuously accumulate high-value assets.

From the perspective of global operation, the order volume of Tik Tok e-commerce platform increased by 53% in December; GMV paid by Tik Tok Mall increased by 111% year-on-year, and the number of users paid by Tik Tok Mall increased by 105% year-on-year. At the same time, with the support of platform exposure resources and preferential measures, the GMV of explosive goods broke out by 337% compared with the daily period.

Reshape the vane of e-commerce operation,Provide brand-new solutions for the growth of industry businesses.

After watching the fancy marketing game of Tik Tok Mall in December, Ye Chuan felt that the strategic thinking of Tik Tok e-commerce behind these ideas is more worth learning:

1. Raise the marketing target: give consideration to consumer demand and emotional appeal.

In promoting consumption, consumers are pragmatic and pay attention to emotion and emotional satisfaction. Tik Tok e-commerce focuses on the marketing goal of "fashionable and high-quality products from life+",which not only really helps industry merchants to bring efficient transformation, but also takes into account the double satisfaction of consumers-this is also the most significant differentiated attraction of Tik Tok e-commerce.

2. Identify the marketing role: not only the e-commerce platform, but also the witness and companion of fashionable life.

Under the tide of consumption at the end of the year and the beginning of the year, Tik Tok is not only an e-commerce platform, but also strives to create a sense of ceremony for users in all directions from social interaction, entertainment to interest circles, tap fashionable and good things, and lead the companions of fashionable lifestyle, so that "Tik Tok in fashionable life" is deeply imprinted in the minds of every user, and it also brings new possibilities for business growth for more small and medium-sized businesses.

I believe that in the next Shuang Dan node, Tik Tok E-commerce will continue to exert its strength, bringing more cooperation possibilities to more businesses in different industries, and also bringing more surprising consumer experiences to users. We will wait and see!

# Headline Creation Challenge #

"After five years of marriage, my husband and I have never shared a room." A special female patient came to the doctor’s office.

In 2017, 26-year-old Ms. Zhang married her husband shortly after they met, and the family has been looking forward to their having a child. However, in the past five years, the most intimate actions between husband and wife are only holding hands and hugging. Every time she was in the same room, Ms. Zhang was extremely scared, pinching her legs, sweating all over, and even retching, and then desperately pushed her husband away.

"I’m not just targeting my husband, I just feel that all men are obscene, so I’m very resistant." Ms. Zhang said to the doctor distressfully, "Of course, I think my sexual orientation is fine, and I don’t know why?"

"In fact, this is a typical phobia of sexual intercourse and belongs to a kind of female sexual dysfunction." The doctor analyzed.

"Women will have sexual dysfunction? Don’t men get this disease? " Ms. Zhang scratched her head and felt a little outrageous.

"Female sexual dysfunction is not uncommon. There are even specialized sex therapists abroad. Our domestic people are more conservative. Without timely intervention, patients will only become more and more depressed."

When it comes to the life of husband and wife, many people are ashamed to talk about it. Sometimes when they encounter difficulties, they always keep it in their hearts. In women, this phenomenon is always ignored.

Sexual phobia, which is essentially a sexual psychological disorder, belongs to a specific phobia, similar to fear of heights and blood.

Fear of sexual intercourse is medically known asvaginismusIn the process of the same room, you will unconsciously contract the muscles of the vagina and pelvic floor, and then you will feel uncomfortable such as pain. Some women will also have physiological reactions such as palpitation, palpitation, nausea and cold sweat all over the body, and then have a strong fear of the same room.Female sexual dysfunction due to fear of sexual intercourse accounts for about 12~14%.

So, why do women have fear of sexual intercourse?

1, mental stress.

Some women lack a correct understanding of sex life,Excessive nervousness, fear of sexual intercourse, fear of pregnancy, etc., leading to great mental stress, and then fear of it.

2. Suffering from diseases.

Women suffer fromCervicitis, vaginitis, local deformity of vaginaAs well as inflammation, may induce vaginal spasm.

3. Improper life of husband and wife

In the same room,Lack of preparation workCauses the female vaginal opening to be dry,Men are too rude or have sex against women’s wishes.It is easy to cause women to feel pain, even disgust and fear of sex life, and finally cause vaginal spasm.

For women, when they find that they have a strong sense of resistance to sexual life, they must seek medical advice in time to find out the causes and carry out targeted treatment and intervention.

In the process of sexual intercourse, women’s pelvic floor muscles contract a lot, which can accelerate the blood flow out of the pelvic area and help women.Improve premenstrual syndrome, including abdominal discomfort.

In addition, sharing a room properly can also bring these benefits:

1. Enhance cardiopulmonary function

In fact, sexual intercourse is also a good exercise, in which all organs, limbs and joint muscles can be moved, which is helpful to improve cardiopulmonary function.

2. Promote sleep

After a harmonious sexual intercourse, the nervous mood and muscles can be relaxed, and drowsiness will follow, which can help people fall asleep quickly.

3. Help eliminate bad emotions

Harmonious sexual intercourse can release some hormones with calming effect, which can help to eliminate fear and vent bad emotions, and is beneficial to mental health.

4. Delaying the degeneration of reproductive organs

Proper sexual intercourse is also helpful to delay the atrophy and degeneration of reproductive organs, help maintain pelvic floor function and reduce the risk of reproductive tract diseases in the elderly.

Good sexual intercourse can bring many benefits to physical and mental health, but the premise is "good". Many women’s sexual experience is not good, and naturally they can’t get benefits.

1. Strengthen sex education

Education in China has always been in the stage of talking about sexual shame. Most women’s sexual knowledge can only come from their parents and peers, and parents often educate their children in a "threatening" way, which is easy to form a distorted situation and make women feel afraid of sex life.

2. Professional treatment

Clinically, it is generally adopted for women who have fear of sexual intercourse.Hypnotic cognitive behavioral therapyLet women re-establish their cognition of sex, so that women can better alleviate their fears and change their original cognition. If sexual behavior is still unacceptable after treatment, vaginal dilation will be performed according to the patient’s wishes.

3. Investigate diseases

Some women have this disease because of congenital vaginal diseases, so they should go to the hospital in time to investigate the causes and then carry out targeted treatment.

4. Adjust your sexual life style

Full caress must be carried out before sexual intercourse, so that women can take the next step when they are excited, which is helpful to improve vaginal spasm.

Sex is an instinctive physiological reaction that everyone has. You don’t have to feel ashamed. When you find that you have some abnormal performance, you should bravely seek medical treatment.

References:

[1] "There is a realistic version of" masters of sex "in Changsha: treating sexual phobia, and some patients are still virgins after 19 years of marriage". xiaoxiang morning herald, 2019-12-17.

[2] Xiao Xiao. Vaginal spasm should be treated first [J]. Healthy living (second half), 2011.

[3] Zhen Hongli. New progress in diagnosis and treatment of vaginal spasm [J]. China Family Planning and Gynecology, 2016, 8(2):3.

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