Lead: In the increasingly fierce competition environment of the global automobile market, Geely Automobile continues to show its strong market competitiveness and brand influence with its Binyue series. On July 14th, Geely Automobile’s highly anticipated A0-class SUV— — The listing of "Binyue Super Edition" in Geely Xiangtan Manufacturing Base marks the re-expansion of Geely Binyue family and further consolidates its leading position in the small SUV market.

　

　　The quality-price ratio is superior to the same level, and the car purchase benefits are overweight.

　　A total of 1.5D+5MT and 1.5D+8CVT power combination models were launched in the new car. The official guide price was 66,800 yuan and 73,800 yuan respectively, and the new quality price after enjoying the super cash gift of 6,000 yuan was 60,800 yuan and 67,800 yuan respectively. At the same time, Geely Automobile also provides a wealth of car purchase benefits, including cash-filled red envelopes, financial discount, priority gift and warranty gift, which further lowers the entry threshold for high-quality vehicles.

　　Stick to quality and lead by innovation.

　　Facing the "involution" phenomenon in the global auto market, Geely Binyue series adheres to the initial intention of building a car, and is committed to providing young people with more diversified, interesting and cost-effective travel options with leapfrog product strength and strict quality standards. The launch of Binyue Super Edition not only highlights Geely’s unremitting pursuit of quality, but also reflects its keenness in technological innovation and market insight.

　

　　Four quality standards, casting the cornerstone of safety.

　　Binyue Super Edition is based on BMA’s global new generation modular architecture, and the body architecture has achieved a four-fold collapse protection structure to ensure the safety of drivers and passengers in various collision scenarios, which is the body architecture standard; Its body has as high as 66% high-strength steel and 15% thermoformed steel, providing a solid protective barrier for drivers and passengers. This is the rigidity standard; Every corner of the car of Binyue Super Edition is covered with sound insulation cotton, and the core components are also covered with double layers. Moreover, the coatings are pure and environmentally friendly materials such as PET cotton felt and POE+PU foam, which are the standards of Binyue coating and coating materials.

　

　　Three hard control strengths, highlighting the quality of champions.

　　Hard control of face value: the design language of "Super Storm" is adopted, which combines sharp front grille, streamlined tail and 17-inch aluminum alloy wheels to create a dynamic appearance.

　　Power hard control: equipped with a brand-new 1.5D mid-cylinder direct injection engine, matched with an analog 8-stage CVT automatic transmission or a brand-new 5MT manual transmission, it provides strong power and excellent fuel economy.

　　Safety hard control: a number of safety configurations are standard, such as tire pressure alarm, reminder that the main driver is not wearing a seat belt, reversing images, etc. Combined with advanced safety technologies such as ESC body stability system, an all-round safety protection system is constructed.

　

　　International chemical plant, lean and intelligent to create a model.

　　Binyue Super Edition was born in Geely Xiangtan Manufacturing Base, which is not only a "10 billion-level lean intelligent factory", but also an intelligent manufacturing demonstration factory in the whole automobile industry chain of the Ministry of Industry and Information Technology. It has international leading manufacturing technology and intelligent production process, ensuring the excellent quality and production efficiency of products.

　

　　Limit test to verify the quality of the champion

　　At the launch conference, Binyue Super Edition passed the three limit tests of B-pillar drilling with electric drill, pointed cone seat and burning engine compartment, which intuitively demonstrated its outstanding performance in body structure and safe materials, and proved the uncompromising champion quality of "National Steel Gun".

　　Industry level, global word-of-mouth testimony

　　Since its listing, Binyue series has sold more than 900,000 vehicles and exported to more than 50 countries, ranking first in the market segment for 22 consecutive months. The addition of Binyue Super Edition will jointly expand the market segment with Binyue COOL and Xinbinyue, and continue to lead the quality upgrade of A0 SUV market.

　

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　　The listing of Geely Binyue Super Edition not only enriches the product lineup of Binyue family, but also sets a new quality benchmark in A0 SUV market. As Geely Automobile continues to deepen technological innovation and quality upgrade, Binyue series is expected to continue to lead the market segment and bring more surprises and value to users around the world.

1905 movie network news On February 27, the third anniversary of the actor’s death in Hong Kong, the director wrote in memory of Uncle Da: "I miss you".

Mr. Ng, who died of liver cancer on Feb. 27, 2021, at the age of 70, was highly respected in the community after 48 years of filmmaking and nearly 170 films, having worked with nearly every famous actor in Hong Kong.

Wu Mengda once played his grandfather "Han Ziang" in the film directed by Guo Fan. At that time, Wu Mengda was 66 years old, but every time he personally completed the hanging weiya and difficult action scenes, he had to inhale oxygen on the side after each scene, showing the dedication of the old artist.

In order to remember and commemorate Mr. Wu Mengda, director Guo Fan also used CG to restore the role of "Han Ziang" in the film. At that time, seeing this scene made many audiences cry.

Fresh information morning call is all in the morning newspaper

　

Across 2018, when melon-eating netizens are still immersed in the holiday and have to continue the sadness of bricks, they can’t extricate themselves. Some girls have already rolled up their sleeves to prepare the morning paper for everyone~

The trailer is fresh to behold. Zhou Xingchi exposes hand-painted posters, eight characters break the dimensional wall

　

The much-anticipated "New King of Comedy" (tentative title) finally has a new action. The film revealed a new hand-painted poster yesterday. The poster not only has the words "Hard! Come on!" handwritten by director Stephen Chow, but also the crayon portraits of the eight main characters are arranged in a square shape. But these eight characters seem to break the dimensional wall, including Snow White, ancient costumes similar to those in China, and even "King Kong", which is very magical.

Previously, "The King of New Comedy" only exposed a hand-painted poster of Snow White, who looked domineering with a folding stool in hand. In addition, the film only officially announced Wang Baoqiang as a protagonist, and even the online rumor that Yao Chen will play the heroine has not been confirmed. In the middle of the newly released poster, there is a line of words that says "who are you". Some people think this is not only a question raised by the director to the audience, but also a question raised by the audience to the eight protagonists. I sincerely hope that the film can release more materials as soon as possible~

Overseas telescopes, a new trailer was revealed, and the original team built it

　

"Happy Death Day 2," a horror comedy slated for release on Valentine’s Day this year, recently released a new trailer. In the trailer, the heroine is trapped in a cycle of time, and she keeps experiencing the same day of life. In order to find some fun in this helpless life, she began her own "trick to death" process.

The whole trailer is about showing the heroine’s suicide method, blowing up gas tanks, committing suicide, jumping out of a plane without a parachute, and so on. This plot is very similar to a famous movie. Judging from the performance of the trailer, the film will follow the path of comedy and horror films. The story still takes place on a university campus, and the murderer with a hood is still killing people without blinking an eye. It can be said that the sequel continues the previous work creatively. It is still a problem of time cycle. From this point of view, the main creative team seems to be a little "creative insufficient". SO, I wonder if this small-cost dark horse can continue to write a box office miracle~

Do you like the horror comedy Nai Meng? Keep watching it. The following movie may interest you! "Predatory City", created by the original production team of "Lord of the Rings", has been officially announced to be released nationwide on January 18. Directed by the famous director Peter Jackson, the film tells the story of a future world hundreds of years later, where humans live in "moving cities" equipped with huge wheels. In order to compete for depleted resources to keep the engine running, cities engage in brutal predation and annexation.

In the preview, it shows the magnificent scene of the future world, the city is transformed into a fast-moving steel behemoth, the fate of mankind is imminent, the magnificent wonders of sea, land and air, and the thrilling war scenes are breathtaking. The film is a key film project of Peter Jackson’s team in recent years, and he also personally serves as a producer and screenwriter to escort the quality of the film. The "Lord of the Rings" trilogy and the "Hobbit" trilogy created by Peter Jackson have caused a worldwide "Middle-earth" boom, and the global box office has accumulated nearly 6 billion US dollars. Needless to say, this film is very worth looking forward to. See you for a long time!

Industry broadcastersShu Domestic ratings are terrible? But favored by foreign media

　

Recently, "The Last Night of the Earth" Rotten Tomatoes score was announced, the freshness of 89%, 18 critics of 16 gave a good review, 2 bad reviews. IMDb score of 7.3/10, MTC score of 88 points. Domestic ratings are relatively more terrible: Douban rating 6.8, Taotiao ticket 3.4, cat eye 2.8.

"Indiewire" said: "The second work of Chinese director Bi Gan takes the innovation of film language expression to the extreme. The unexpected work, the crystallization of Wong Kar-wai and Tarkovsky, transitions from a gorgeous collage imitation to a brave go-ahead. The previous pre-sale of" The Last Night of the Earth "broke through 100 million, and the box office on the first day of its release on December 31 was 260 million, but the box office has since fallen, and the box office is currently 267 million in two days. It seems that" The Last Night of the Earth "will be a mixed film again~

Movie Calendar | Mel Gibson is Born

(The specific broadcast content is subject to TV)

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　　The end of 2019 is approaching, and just as people who have been busy for a year begin to lament that "the dead are like a husband", the broadcast of the online drama "Qingyu Nian" (director: Sun Hao; screenwriter: Wang Tie; original novel: cat; starring: Zhang Ruoyun, Li Qin, Chen Daoming, Wu Gang, etc.) leads people’s thoughts to a farther past and future, and leads them to experience an adventurous journey of choice and change. The word "Qingyu Nian" alone is enough to hit the hearts of people who have no time to think about themselves. It is not a witty and funny character name, but a real theme expression. The thirst and hope for life are contained in the three words "Qingyu Nian".

　　Of course, the reason why "Qingyu Nian" is popular is not only the depth of the theme, but also the experience that its quality "emotion" gives the audience. In fashionable words, this drama is "interesting and informative".

　　The concept of "emotion" is found in the classical literary theory "The Heart of Literature and the Carving of a Dragon". The author Liu Xie proposed "writing for the sake of love". "Love" is a word with rich connotations, which not only includes human emotions, but also contains the meaning of "emotion", which refers to the ideological content or values contained in the work.

　　On the emotional level, the creators of "Qingyu Nian" are not satisfied with telling a simple love story that transcends time and space, but strive to show various emotions in life. For example, the main character Fan Xian’s teacher-student relationship with the ancient people, love, friendship, family affection, etc., these emotions show the complexity of life, making the assumed situation of the story have a sense of reality. What is commendable is that the "love" in the play also rises to the level of "emotion". The opening scene of the first episode was told by Zhang Qing, a college student, to establish a higher concept for the story: "The true meaning of this story is: cherish the present and live for the good." The content of the story "The collision of modern ideas and ancient systems" is essentially the collision and confrontation of values. " This conflict of values in "Qingyu Nian" becomes the biggest driving force for the plot. The protagonist, Fan Xian, is a small character with big feelings. He upholds the self-awareness and modern concept of "finding what you want to do and living for yourself" and "everyone is equal", and fights against the oppression and inequality under the ancient system. The expression of ideas and values determines the height of a work. On the other hand, there are too many online dramas in the market, but they have been destroyed by low ideas, single values and even barbarism.

　　The interesting thing about "Qingyu Nian" is not only that it is rich in emotions and lofty in concept, but also that it gives full play to the expressive power of audio-visual means, providing the audience with a rich audio-visual feast. Expressing meaning through sound, color and picture is the basic function of film and television art. While wrapping emotion and meaning, the pictures and sounds of film and television dramas will also form an aesthetic characteristic in audio-visual, just like the literary talent of articles, which is the "acquisition" of film and television art. It plays a very important role in the situation creation and the transmission of "emotion" in film and television dramas. If there is "emotion" but not "acquisition", the work will inevitably be preaching, making people feel dull. A film and television work can only give people a beautiful enjoyment and inspire profound thinking if it is "full of emotion". "Qingyu Nian" is a work that radiates audio-visual "talent". The scenes, props, and costumes in the film are beautiful and have a great sense of history, which lays the foundation for the audience to enter the real experience of the assumed situation; the camera shoots from a variety of angles, and more motion lenses are used, which makes the picture more dynamic; the lighting layers are clear, and the character’s sense of shape is prominent; among them, the action design and lens performance of the chasing and martial arts scenes are very impactful. There are also the exquisite performances of old actors, young actors, and young actors, as well as the carefully produced and designed voices. These factors combine to give this online drama a very strong "cinematic feeling", and the audience can experience the visual beauty at the same time, as if they were on the scene.

　　As an online drama that focuses on audience experience, "Celebration of More Than a Year" combines elements such as travel through time, science fiction, suspense, martial arts, Machiavellian, comedy, etc., setting a benchmark for the creation of online dramas. However, looking at its details, there are still many shortcomings. For example, the screenwriter uses modern and ancient concepts or language differences to create a humorous effect, but some homophonic stalks inevitably make people feel that they are not very advanced and ingenious enough. Another example is the character of the protagonist Fan Xian, who has modern advanced concepts and three views, but his literary talent is displayed by writing a shocking novel "Red House", and copying Du Fu’s entire poem "Climbing High" at the Poetry Competition. Although the other characters in the play lived in an era earlier than Cao Xueqin and Du Fu, the audience can understand their astonishment and amazement, but for the protagonist with modern concepts, such "unscrupulous" trampling on other people’s intellectual property rights is obviously not logical. For example, perhaps because there is a huge adaptation plan behind it. After the first season is played, the key plot has not yet appeared, and it has been laying the groundwork for the later plot and explaining the characters. For the audience who has not read the original novel, it seems too verbose and the progress is slow.

　　The first season of "Qingyu Nian" has not yet been broadcast, and it is too early to say for sure. But what is certain is that it has taken the first step to success by introducing most viewers to a different experience situation by radiating emotion. Through this drama, we can see the characteristics of a "popular" online drama: interesting and informative. "Interesting" does not mean blindly catering to the audience, relying on vulgar humor to win attention. "Material" refers to expressing rich and real emotions and values with the spirit of the times through beautiful and eye-catching audio-visual "entertainment".

　　"Qingyu Nian" is not over yet. Whether for the people in the play or the audience, there are still many unknowns, and the adventure continues.

Original title: Rich cultural connotations, advanced technical level, precise demand control –

What do domestic games rely on to become popular overseas?

The overseas version of "Gu Jian Qi Tan" has been on the top of the international well-known game platform Steam hot-selling list for 3 days; "Yuan Shen" in the role of "Yun Jin" opera "Goddess Hack View" has been played on the overseas video platform YouTube for more than 7 million; mobile game PUBG MOBILE has set a record of 600 million downloads and 50 million active users in a week… In recent years, domestic games have been recognized and loved by more and more overseas users.

Which domestically produced games stand out better, how do they capture overseas user requests, and how can Chinese game makers go further as competition intensifies in the overseas gaming market?

"So beautiful it makes me cry"

At the exhibition site, there were people with golden wigs and vermilion masks diagonally, with cool shapes; some people had iconic red rabbit ear knots and waist-hanging prop bags on their heads, which were cute and full of vitality; some people wore gold, white, and black interactive robes, holding pipes, like noble and graceful gods… They wore exaggerated costumes and played the characters in the game "Yuan God" to express their love for this game.

In July this year, at the Japan Expo, a comprehensive animation exhibition held in Paris, France, the domestic game "Yuan Shen" was in the limelight, and there was an endless stream of animation enthusiasts and gamers in front of the booth. In order to get the peripheral gifts of the game, enthusiastic players lined up across half of the exhibition hall. The surrounding gifts were all sold out in just an hour, and those who came late could only regret returning.

In recent years, many domestic games have become popular overseas, from "Yuan Shen", which uses open-world role-playing as a selling point, to "Ghost Valley Eight Wilderness", which focuses on national style cultivation, and then to the martial arts style action game "Naraka: Bladepoint"… These works attract the attention of foreign players with unique and attractive Chinese cultural elements.

In the game character settings, "the original god" insisted on using Chinese names instead of English names, so that some overseas users impressed, and even set off a wave of learning pinyin overseas, YouTube a "original god" Chinese name pronunciation teaching video harvest over 2 million views.

"When our thousands of years of traditional culture is expressed through new technologies, it will become more intense and dynamic, and it will be more attractive to overseas people," said Chen Yu, vice-president of Tencent and president of the Photonics Studio Group. "In the past, we were improving our technical capabilities. The next step is to build our own IP universe to help game products continuously improve the breadth and depth of the IP matrix."

On Twitter, a Japanese user named "Harakami Kanji Research Institute" is very keen to explore the Chinese cultural elements in the game. What this player often does is to unearth some meaningful Chinese characters and sentences in "Harakami", and translate them into Japanese by looking up ancient books and combining his own understanding, so as to explain the meaning to more Japanese players.

The costumes, gestures, and lyrics of the game character "Yun Jin" integrate traditional Chinese opera cultural elements with the game’s own unique style. As soon as it was launched, it was deeply loved by young people at home and abroad, and it also made many overseas players interested in Chinese traditional opera.

"Her voice is so pure and peaceful. I like to listen to her sweet singing." "Chinese opera is music like gold."… The video has been viewed 7.22 million on YouTube.

"As a mass entertainment medium, it is difficult for games to carry the heavy accumulation of opera art over thousands of years," said the production team of Yuanshen. "But it is also very meaningful to let more people know traditional Chinese opera in a way that overseas players are willing to accept, and then to contact the true essence of opera culture."

"Continue to surprise users"

Behind the cultural appeal of the game is the continuous innovation of the research and development side. According to Liu Wei, president of miHoYo, the company that produced and distributed "Yuan Shen", "making works that can be loved by users from different regions and cultural backgrounds is itself full of challenges, and miHoYo’s approach is to keep up with market demand, continuously increase investment in technology and content, and continue to surprise users."

Disassembling the development process of "Yuan Shen", Liu Wei talked about that games as digital cultural products cannot be separated from the construction of an industrialization system. miHoYo has established a special research team within the company to undertake the responsibility of catching up with the industrialization level of international cutting-edge manufacturers and exploring new technologies. miHoYo has also established R & D centers in many countries and regions to attract global scientific research talents, build an industrialization pipeline, and improve product quality and production efficiency.

After long-term technical accumulation, "Yuan Shen" has made a breakthrough in client side technology, and pioneered the simultaneous launch of multiple platforms, which can be used on PS, iOS, Android, PC and other platforms to meet the usage habits of different game groups.

"Whether a game is successful or not, whether it is fun or not, and whether it can bring pleasure to players are the most direct criteria." Li Xuan, a game teacher at the Future Media Studio of the Central Academy of Fine Arts who has participated in the production of many games, believes that excellent gameplay design is an important prerequisite for a game to be "fun".

In terms of gameplay design, "Yuan Shen" transplanted the open-world characteristics of the computer and host to the mobile game, encouraging free exploration in the game world and greatly enhancing user stickiness.

Under the influence of factors such as the peak of domestic user growth and shrinking version numbers, going overseas has become an important source of growth for China’s game industry. Data show that the actual sales revenue of China’s self-developed games overseas market reached 18.013 billion US dollars last year, an increase of 16.59% year-on-year, of which mobile game revenue was 16.09 billion US dollars, an increase of 21.8% year-on-year.

"Going overseas is one of the hot topics in China’s game industry in recent years. The rapidly growing overseas market can bring many opportunities to China’s game industry. At the same time, the international market is relatively mature. Going overseas will force the domestic game industry to improve its independent research and development capabilities and improve product quality," Chen Yu said.

Chen Yu shared a story: PUBG MOBILE mobile game R & D team went overseas to participate in a campus competition. After entering the auditorium, the host introduced them as the developers of the game. The enthusiasm of the audience was quickly ignited, and the cheers went up and down. "Like a sports star entering the arena, I feel very excited." He said, "In the past, Chinese players played foreign games, but now many domestic manufacturers, including Photonics, have gradually gained recognition from global users. As practitioners, it is very fulfilling."

"And target a bigger market."

The group of players who invest more time and energy in games tends to be concentrated in the console and computer side, and foreign manufacturers have paid relatively little attention to mobile end gamers in the past few years. "The game needs of mobile end players with limited energy and more fragmented entertainment time have not been well met. Domestic game manufacturers have seized the opportunity and achieved breakthroughs in this part of the gamers first," Li Xuan said.

However, with the popularity of domestic mobile games overseas, more foreign manufacturers have begun to pay attention to mobile end games, and the market competition has become increasingly fierce. "It is not enough to only attract light players, but also to target a larger market and attract more heavy players," Li Xuan said.

Heavy gamers are known in the industry as core gamers, who usually have a "tricky taste" and have higher requirements for game quality. "It is the dream of many practitioners to get the recognition of core players and make a high-quality game. Almost every Chinese player and Chinese game producer is eager to see a high-quality masterpiece made in China," Li Xuan said.

"Overall, we still have a certain gap with the top R & D companies on the PC side and the host side. The improvement of R & D level cannot be achieved overnight, and it needs to be accumulated step by step." Chen Yu said, "The gap is gradually narrowing."

"The Dyson Ball Project," a domestic indie game released last year, is a rather "hard-core" sci-fi-themed business simulation game. Since the release plan was announced, many foreign users have been looking forward to it. This kind of game is not popular, but "The Dyson Ball Project" has proved itself to players around the world.

The game setting with the concept of physics, the realistic and elegant art style, and the abandonment of the game mode of "confrontation" that encourages players to actively explore… These characteristics have allowed the game to maintain a high praise rate of 97%, making it one of the most praised games on the Steam platform. Players from different cultural backgrounds did not hesitate to praise themselves, and left messages expecting the game to provide more language support and richer content gameplay.

He Wei, a professor at the School of Arts and Media at Beijing Normal University, believes that Chinese games have strong operating capabilities in overseas markets, while other links in the industry chain are relatively weak. Through the innovation and exploration of the profit model of mobile end game products, China’s game industry has achieved a curve in output value, but in other links of the game industry chain, such as software and hardware infrastructure, game research and development, distribution, channels, etc., it has not yet reached the leading level.

"This requires the upgrading of the game industry chain. In the past, our industry chain was still a relatively traditional production method similar to a manual workshop, but under the new global collaboration model, we need to set up different studios around the world to work together across types of work, countries and time zones to complete projects, which will help us continue to improve the team level." Chen Yu said.

Industry insiders point out that technological progress and cultural integration have brought the distance between global game enthusiasts closer, and also created more diverse demand. Chinese game makers must not only conduct in-depth research on overseas markets and gain timely insight into changes in target group preferences, but also be prepared to establish a global presence from the beginning of Product Research & Development, accumulate loyal users with stable product quality, and move towards the journey of upgrading from a single hit to a global IP.

2024-06-21 10:27:34 Author: Yao Liwei

AITO asked the new M7 Ultra models listed 20 days to break through 30,000 units, while the delivery has broken 10,000 units, creating China’s new power model delivery record. The car was released on May 31, providing four configurations, the official guide price 28.98-32 9,800 yuan, at the press conference last month, Huawei car BU chairperson Yu Chengdong said that in order to achieve the listing on the delivery, AITO has pre-produced 10,000 new cars.

The new M7 Ultra has a new upgraded Shuyun seat, made of Nappa leather, and supports double beach chair mode, large flat mode, etc. In addition, it is also equipped with "new star ring scatter" and flagship 192-line lidar and HUAWEI ADS 2.0 technology. It is expected to be upgraded to HUAWEI ADS 3.0 in the future.

There are four optional versions of the new car: the rear drive smart driving version has five seats (289,800 yuan), the rear drive smart driving version enjoys six seats (309,800 yuan), the four-wheel drive smart driving version has five seats (309,800 yuan) and the four-wheel drive smart driving version enjoys six seats (329,800 yuan).

　　International Online auto channel News: At 10: 00 am on May 25th, Lin Jie, chief user rights officer of Geely, announced the pre-sale price of SUV disruptor Xingyue L in the form of short video, officially announcing the global pre-sale of Xingyue L in the official applet. This time, two kinds of power models with five configurations were announced, and the pre-sale price range was 148,000 to 188,000 yuan, among which, the Cuiyu magic color suit cost 5,000 yuan, including Cuiyu magic color special car paint+Cuiyu double suede interior+double five-spoke pulse wheels+magic color exclusive car keys. Based on the principle of truly being responsible for users, Xingyue L actively practices the promise of "no need for users to spend more money" in the action of SUV disruptors at Shanghai Auto Show, continues the innovative user experience of "no better than not trying and not selling", and introduces the exclusive rights of pre-sale.

Xingyue l pre-sale price

　　It is reported that the exclusive rights and interests of pre-sale are: 520 yuan deposit is 2,000 yuan; Buy a car at the pre-sale price, and retreat more and make up less after listing; 2-year 7.8% discount value-added repurchase; Up to 7000 yuan replacement subsidy; 36 zero-interest financial subsidies; 20% discount on Cuiyu Magic Color Suit; Blind subscription users also enjoy pre-sale rights.

　　Special note: to book Xingyue L, you need to book through Geely’s official pre-sale applet or official mall to enjoy the above rights and interests; Blind subscription users do not need to re-order, but no longer enjoy the pre-sale 520 deposit deduction rights; Value-preserving repurchase and finance, replacement of rights and interests, 2 out of 3; "More refund and less compensation" means that if the listing price is higher than the pre-sale price, the booking user does not need to make up the difference, and if it is lower than the pre-sale price, the manufacturer will return the difference.

Xingyue l

　　As a new compact SUV model under Geely CMA architecture, Xingyue L inherits the five global genes of "safety, health, intelligence, performance and energy saving" of CMA architecture, showing the powerful strength of SUV disruptors. In the world’s first test a few days ago, Xingyue L competed on the same stage with German Japanese benchmark SUV models. The field measurement of 100-kilometer acceleration in car home was only 7.45s, the field measurement score of 100-kilometer braking user jury was 34.9m, and the field measurement of Elk test in car home was 82km/h, which set a new record. The comprehensive mechanical quality of Xingyue L is ahead of the mainstream SUVs of strong joint venture brands such as Volkswagen Tiguan L, Honda CR-V and Toyota RAV4 Rongfang, with a product value of 300,000. It has the strength and confidence to redefine the highest value standard of compact SUVs and reshape the SUV market structure dominated by strong joint venture brands.

Xingyue l

　　Entering the era of Geely 4.0′ s comprehensive architecture, Xingyue L inherits CMA’s world-class performance and safety genes, and is born strong. In terms of safety, CMA architecture gives Xingyue L the world’s top safety genes and the highest standard of safety technology. Xingyue L has 24 environmental safety sensing sensor components, and its hardware system is equipped with the leading market, which meets the global five-star safety in China, Europe and America, and has nine large-area safety, creating a new safety standard in the digital age.

Xingyue l

　　In terms of performance, Xingyue L inherits the "world champion" driving control gene of CMA architecture, and the whole system is equipped with Drive-E 2.0TD high-performance powertrain, with a maximum power of 175kW and a maximum torque of 350N·m, subverting the compromise between sports and comfort. The braking deviation of 10 feet and 100 kilometers in a row is less than 1m, which brings good braking confidence. At the same time, Xingyue L launched Borgwarner’s latest generation of four-wheel drive technology in the world: the 6th generation Haldex, which greatly improved the performance of four-wheel drive, improved the response speed by 16.7%, and made the transmission more accurate and easier to get out of trouble. Xingyue L’s comprehensive mechanical quality is far superior to that of the same level, comparable to high-value luxury brands.

Xingyue l interior

　　Intelligently, Xingyue L has CMA intelligent evolvable electronic and electrical architecture, which is twice as fast as the mainstream cars in the market, and the data transmission rate is 200 times faster than the world-class architecture. It has a powerful brain and neural network in the industry. It is equipped with super-strong Qualcomm Snapdragon 8155 chip, which supports 5G high-speed network and drives multiple screens with one core. Xingyue L is the world’s first mass-produced global FOTA fuel SUV, which supports the global FOTA online upgrade technology of the whole vehicle. At the same time, it is also equipped with a new generation of intelligent digital system, AR-HUD reality augmented head-up display, 5G-AVP 1km unmanned parking system and other leading intelligent technologies.

　　In terms of health, Xingyue L has fully popularized all-round health vehicles, equipped with CN95 air conditioning filter +AQS air purification, PM2.5 monitoring and protection, fresh air system and G-clean scenario mode. In addition, the body size of Xingyue L subverts the traditional size of compact SUV, with a wheelbase of 2845mm, and the body size completely exceeds the level of joint venture brand SUV at the same level.

Xingyue l interior

　　In order to practice the promise of "SUV subversive action", "all good technologies are used on Xingyue L without reservation. Let users have a world-class good car that exceeds expectations without paying more costs. "Under the empowerment of CMA Super Matrix, Xingyue L deeply integrates global technology and user needs, and completely surpasses the joint venture brand value without users spending more money. It will lead the times with a subversive attitude.

Xingyue l

　　From the release of "SUV Subversive Action" at Shanghai Auto Show to the first test in the world to implement subversive action, Xingyue L has continuously brought subversion and surprise to the market and consumers with the product value of 300,000 class and the product strength of leading the mainstream SUV of strong joint venture brands. With the release of the pre-sale price, it also means that Xingyue L officially entered the countdown to listing. (Source: Geely Automobile)

The release of Huawei Mate60 series has aroused widespread concern. Although Huawei has not made it clear, many news reports show that Mate60 series will be equipped with Kirin chips. This also shows that Huawei has got rid of US sanctions and returned to the right track. According to blogger @ Factory Director Guan, Huawei P70 series is expected to be released at the end of the quarter of 2024. Although there is no P70 series with Kirin chip, netizens speculate that Huawei P70 series will continue to use Kirin 9000s chip.

In addition, it is said that Huawei’s P70 series video system hardware has made progress, and it has started to use brand-new algorithms. It is expected that this generation of P70 series will bring surprises. The netizen also asked "whether the image algorithm of P70 will be decentralized to Mate60 series", and the blogger replied "No". Huawei P60 series is equipped with a brand-new super light variable main camera, and the physical aperture supports ten-speed adjustment. With the periscope telephoto camera and super wide-angle camera, it can meet various daily shooting needs. Huawei Mate60 is equipped with a super-light-changing main camera, and the physical aperture supports ten-speed adjustment. With a periscope telephoto camera and a super wide-angle camera, it can meet a variety of daily shooting needs.

(reporting)

　　Corporate profits and market share complement each other and play games with each other, and price is the lever.

　　While the price war is in full swing, there is a "price protection tide" in the automobile market. Enterprises such as Ideal, Extreme Krypton, Tengshi, Nezha, Zero Run and so on have recently introduced price protection policies, claiming that they will not reduce prices in the next 90 days or even 120 days. If they reduce prices, the difference will be returned to consumers.

　　However, some experts said that only after the baptism of price war can enterprises become stronger. For enterprises whose sales volume is sideways and declining, it is meaningless to "protect the price". In the end, not only will the sales volume not go up, but it will also waste the market window and hand over the market share to competitors.

　　"Many products of this round of price war diving brand have reached the end of their lives. In the long run, price diving is not the normal state of the industry." Pu Yang, vice president of sales and operation of Weilai, said that the cyclical fluctuation brought by this technological revolution can not be crossed by price war alone, but needs to adhere to brand value. In the long run, the competition among enterprises will return to value creation.

　　On the surface, enterprise competition is the competition of products and prices, but the actual competition is the R&D strength, scale effect and vertical integration ability of enterprises. "Geely does not have to participate in the price war." Gan Jiayue, CEO of Geely Automobile Group, believes that only through technological innovation and management ability improvement, can the price war be transformed into a technical war, a service war and a value war, and continue to create value for users, can we truly have a competitive advantage.

　　With the changes of automobile industry, traditional automobile enterprises need to invest heavily in the fields of electrification, intelligence and networking, and are under the dual pressures of stable operation and transformation and upgrading. Cui Dongshu, Secretary-General of the All-China Passenger Transport Association, said that it is difficult to make money by selling new energy vehicles at present. Many large car companies rely on the profits of fuel vehicles to support the development of new energy vehicles, and most pure new energy vehicle brands are at a loss period. For large car companies, while stabilizing the sales of fuel vehicles, strengthening the technological innovation on the track of new energy vehicles can win the initiative. Fuel vehicles cannot blindly follow up the price reduction of new energy vehicles caused by multiple factors through "suicide price reduction".

　　Moderate downward adjustment of product prices, clearing inventory and properly recovering costs are normal business measures, which are conducive to stimulating consumers’ purchasing demand, but they cannot fall into price wars. In the view of Chen Shihua, deputy secretary-general of China Automobile Association, the price war will not last long, and value for money is the eternal business law.

　　"There are many reasons for this round of short-term promotion. Most of the preferential models introduced by enterprises are long-aged, old or unsalable cars. These models have already had considerable preferential prices before this round of promotion. In order to attract attention, increase customers and exaggerate the price reduction, terminal promotion is easy to mislead consumers, and it is necessary to attach great importance to the negative impact of this phenomenon on the development of the industry. " The China Automobile Association calls for providing positive public opinion guidance for the healthy and sustainable development of the automobile industry and creating a good consumer psychology and market atmosphere. In the process of stabilizing growth and promoting consumption, local governments should also adopt appropriate methods to jointly safeguard market order.

　　Automobile is an industry with large market, high technical content and refined management, and it is also a highly global industry. At present, the world has entered a new period of turbulent change, and the anti-globalization trend of thought and the risk of geopolitical conflict will inevitably affect the development of the industry. At the same time, the automobile industry is in a critical period of transformation and upgrading. The more in this turbulent change and transformation and upgrading, the more local governments and enterprises should maintain their strategic strength, actively maintain market order and supply chain stability in the industrial chain, lead regional and upstream and downstream enterprises, and jointly build a good industrial development ecology.

　　Zhu Huarong, chairman of Changan Automobile, suggested that the state should halve the consumption tax rate of automobiles with a displacement of 2.0L or less in time; Merge the vehicle purchase tax and the vehicle consumption tax, keep one tax, and increase the proportion of local fiscal retention. By reforming the consumption tax and purchase tax, it can not only reduce the burden of consumers to buy cars and expand their consumption, but also help to create a fairer consumption environment, thus guiding the healthy and stable development of the automobile industry. (Economic Daily reporter Yang Zhongyang)

Cctv newsAccording to the website of the Ministry of Industry and Information Technology, in 2022, China’s lithium-ion battery industry adhered to the supply-side structural reform, accelerated technological innovation, transformation and upgrading, and continuously improved the supply capacity of advanced products, maintaining a rapid growth trend as a whole.

First, the output continues to grow rapidly and the industrial scale continues to expand. According to the industry standard announcement, enterprise information and research institutions estimate that in 2022, the national output of lithium-ion batteries reached 750GWh, a year-on-year increase of over 130%, among which the output of energy storage lithium batteries exceeded 100GWh；; The output of cathode materials, cathode materials, separators, electrolytes and other first-order materials for lithium batteries was about 1.85 million tons, 1.4 million tons, 13 billion square meters and 850,000 tons respectively, with year-on-year growth of more than 60%. The scale of the industry was further expanded, and the total output value of the industry exceeded 1.2 trillion yuan.

Second, the application of the industry has been accelerated, and the process of double carbon has been accelerated. In 2022, lithium battery accelerated its rise in the field of new energy vehicles and energy storage fields such as wind energy storage, communication energy storage and household energy storage, and ushered in a growth window. In 2022, the loading capacity of power batteries for new energy vehicles in China was about 295GWh, and the cumulative installed growth rate of energy storage lithium batteries exceeded 130%. In 2022, the total export of lithium batteries in China was 342.65 billion yuan, up 86.7% year-on-year, making positive contributions to the efficient development and utilization of new energy and the green and low-carbon transformation of the global economy and society.

Third, the pace of technological progress has accelerated, and advanced products have emerged one after another. Backbone enterprises speed up the layout around the direction of efficient system integration and super-large capacity batteries, and the energy density of advanced battery products exceeds 250 GWh/kg; Flexible, low-temperature resistant and waterproof new battery products have been successfully applied in winter Olympics equipment; The new generation of information technology and new energy storage products are further integrated, and intelligent liquid cooling technology significantly enhances the thermal management level of energy storage system and reduces the potential safety hazards of the system.

Fourth, the investment enthusiasm of the industry is high, and the whole chain strengthens cooperation. According to incomplete statistics, in 2022, there will be more than 40 battery link planning projects, with a planned total production capacity exceeding 1.2TWh and a planned investment of 430 billion yuan. The price of upstream products fluctuated at a high level, and the price of secondary materials for lithium batteries repeatedly rose and fell. In 2022, the average price of battery-grade lithium carbonate and battery-grade lithium hydroxide (micropowder grade) reached 481,000 yuan/ton and 464,000 yuan/ton respectively. Lithium battery enterprises strengthen the cooperation between the upstream and downstream of the industrial chain through various forms such as investing in shares, signing long-term orders and joint research.