The Shanghai Nightlife Festival kicked off, and 100 good places for nightlife were launched. Waterfront, neighborhood and neighborhood are all stages of night economy!
Take a break when you visit the Huangpu River at night, enjoy a delicious midnight snack, listen to a piece of Shanghai jazz at livehouse, or experience a night "Lu Chong", go to a 24-hour gym and get sweaty … Capture the beautiful night along the river and feel the prosperous consumption format all over the city. The 2023 Shanghai Nightlife Festival will be unveiled as scheduled tonight, and 100 good nightlife places will be launched at the same time.
After three years’ development, Shanghai Nightlife Festival not only promotes the growth of night consumption and stimulates the vitality of night economy, but also fully demonstrates the unique charm of Shanghai as a 24-hour dynamic city.
Launch 100 nightlife places around the waterfront, blocks and neighborhoods.
In order to enrich new scenes and landmarks of nightlife, this year’s Nightlife Festival has released 100 good places for nightlife.
It is reported that the 100 nightlife spots are divided into three sections, among which the waterfront nightlife spots include 35 "one river, one river" coastal landmarks such as Shiboyuan, BFC Bund Financial Center, Putuo 88 Tribe, Suhewan Vientiane World, and West Coast Phoenix Nest. A good place for nightlife in Chaoliu District includes 35 characteristic commercial district landmarks such as Zhangyuan-Maoming North Road Time-limited Pedestrian Street, Daxue Road Time-limited Pedestrian Street, FOUND 158, Panlong Tiandi, Jinchao 8 Lane and Wupintian. Good nightlife places in the neighborhood include Yangpu Youmai Life Plaza, Chongming Haishanghua Island, Bailian Century Nightclub and a number of 15-minute convenient living circle landmarks, which provide citizens with more choices for night consumption.
As one of the best places for nightlife in the trendy neighborhood, FOUND158 "Shanghai 6.6 Night Entertainment Carnival" opened at the same time to create a retro party night, and invited Yu Ning, a well-known photography artist in Shanghai, to hold the international portrait photography exhibition "Focus on the Mind", so that entertainment, fashion, art and night economy can blend, and multiple cross-border release the vitality of Shanghai full of energy. Zhou Wen, general manager of FOUND158, revealed that this month, the mall will try to cross-border linkage with the e-commerce platform for the first time, and Tik Tok Life Service will settle in for live broadcast, making the mall a live show.
At present, Huangpu District is taking the lead in building "Shanghai Night Economy Fine Governance Demonstration Zone". Nine departments of Huangpu District, including commerce, public security and greening, jointly issued the "Implementation Plan on Promoting Night Economy Development in Huangpu District", focusing on planning guidance, market drive, standard docking and institutional innovation, and improving the management system and operation mechanism. In the near future, Huangpu District will also issue the "Pilot Guidelines for Exterior Placement" to improve the level of refined and intelligent urban governance and provide strong support for the sustainable development of the night economy.
"24-hour Shanghai" night consumption vitality guide released
At the opening ceremony, Shanghai also released the "24-hour Shanghai" night consumption vitality guide for the first time. Around the four sections of night food, night entertainment, night exercise and night reading, it launched a number of night trend consumption destinations with the characteristics of trendy gameplay, unique niche experience and 24-hour business, providing citizens with a good place for "fashion, fireworks and youth" in Shanghai during the nightlife festival, helping the quality night consumption supply to better integrate with the citizens.
"I have been to bars, 24-hour gyms and hot pot restaurants where you can play roller skating in the guide, which is very reliable." Mr. Xie, who lives in Jing ‘an District, is a "nightlife" expert, and he is quite familiar with all kinds of special night consumption in Shanghai. He said that the guide recommended cool car-themed restaurants and barbecues that can be eaten in the ocean with full projection effect. I haven’t been there yet, and I plan to punch in one by one when I have time.
According to the data of Meituan, night service consumption generally shows the characteristics of strong overall consumption recovery momentum, great potential for late-night consumption and active development of new formats. From January to May this year, the scale of online consumer orders for night service in Shanghai increased by nearly 40% compared with 2021. After 22 o’clock in Shanghai, the night life service consumption accounts for 22% of the late-night consumption period. Nanjing West Road-Jing ‘an Temple, Nanjing East Road-People’s Square, Disney, Lujiazui-Yaohan and Wujiaochang-Daxue Road are the top five business districts in Shanghai’s night life service consumption scale index. Shanghai’s nighttime consumer goods are diverse and rich, involving 10 categories such as catering, leisure and entertainment, sports and fitness, and new formats such as gymnasiums and study rooms, which are open 24 hours a day, are booming.
The city’s activities reflect international norms, Shanghai flavor, fashion trends and fireworks.
During this year’s nightlife festival, the moonlight economy will light up all urban spaces, and blocks, watersides and communities will shape the new "night" state of consumption with the backdrop of the night sky.
In terms of promotion, a series of coupons inject momentum into the night economy. Among them, Meituan will issue 10 million yuan coupons during the nightlife festival; For the first time, the credit card of Shanghai Pudong Development Bank launched a 10 million-level "Pufa 66 Nightlife Voucher", covering more than 500 merchants in nearly 20 shopping malls including BFC Bund Financial Center, Taikooli in Qiantan and Lujiazui Center. During the Jing ‘an Terrace season, CITIC Pacific Plaza, Suzhou Creek Vientiane World and Xingye taikoo hui will be organized, and a series of activities will be carried out around four aspects: linkage with art, integration with movement, integration with food and integration with purchase.
Compared with daytime, a city’s economic vitality and fireworks can be seen at night. Taking new customers, new supplies and new scenes as the starting point, Bailian TX Huaihai on Huaihai Road planned a "a little urgent city" party, and the terrace area on the third floor was opened to the public for the first time. Young consumers who came to experience it could experience DIY at the camping tent. Xu Wenjun, assistant general manager of TX Huaihai, told the reporter that this is a community brand incubating within TX Huaihai. Through more than 100 community activities, it has accumulated nearly 100,000 member bases. This year, a large-scale event was held at night for the first time, based on the community cultural ecology, helping the night economy to improve the consumption level.
Science and technology interact to light up the night trend. At the same time, the "Bailian Night" being held, innovation implanted technology into the night trend life, and Bailian Kechuang intelligent robot made its debut at the main venue of Shiboyuan. The reporter saw at the scene that the Qingbao engine robot hatched by Bailian Kechuang has been "employed" as a staff member, which can not only interact with on-site consumers, but also be responsible for issuing coupons and providing on-site information consultation. According to the relevant person in charge, this robot has core technologies such as cloud brain and voice model, and will help the new business service model with technology.
Author: Xu Jinghui
Editor: Zhang Tianchi
Editor in charge: Rong Bing
* The exclusive manuscript of Wenhui, please indicate the source.
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