In the first half of 2022, the sales of pickup trucks in the United States, the big three of the United States declined in an all-round way.

A few days ago, the pickup truck market obtained the sales data of pickup trucks in the United States in the first half of 2022. In June 2022, the pickup truck market in the United States sold 233,113 new cars, which was 6.9% lower than that of 250,349 in 2021. From January to June, 1,341,611 new cars were sold, down by 11.4% compared with the same period in 2021. Since the global epidemic in COVID-19 in 2020, the pickup truck market in the United States has been affected by factors such as insufficient production capacity and sluggish economy, and its sales volume has declined for two consecutive years. Up to now, it has continued the previous downward trend in 2022, and it is difficult to recover in the short term.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 1

According to statistics, in the first half of 2022,Ford F-series, Ram pickup truck and Chevrolet Sorod still occupy the top three positions, and GMC Sierra surpassed Toyota Tacoma to rise to fourth place; Chevrolet Colorado,Nissan Frontier and GMC CanyonAfter the replacement of medium-sized pickup trucks, the sales performance is remarkable, and emerging pickup trucks such as Ford Maverick and Hyundai Santa Cruz have injected new vitality into the American market; Rivian R1T, Hummer EV and other emerging electric pickup products began to be delivered gradually.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 2

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 3

Ford is the absolute overlord of the pickup truck market in the United States, and F-series pickup trucks sell new cars in June.57,673 vehicles, up year on year.26.3%, but even so, it is difficult to hide the overall decline. Only new cars are sold from January to June.299,345 vehicles, a year-on-year decrease of 17.3%. If the overall downward trend cannot be reversed, the annual sales of Ford F-series pickups will probably fall below the 700,000 mark in 2022.The continuous decline in Ford’s sales has also reduced its lead over Chevrolet and Ram, only less than 40,000 vehicles ahead of the second place, and it may be surpassed with a little carelessness. To this end, Ford promptly followed up the electrification reform, and the F-150 Lightning has now won hundreds of thousands of orders.In the future, Ford will maintain its leading position through multi-dimensional development.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 4

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 5

In June 2022, Chevrolet Sorod sold a new car.46,313 vehicles, a year-on-year decline.16.7%, selling new cars from January to June.261,827 vehicles, a year-on-year decline.10.1%, also in an endless decline. Chevrolet Sorod completed the update and change in September 2021, focusing onThe interior and configuration have been upgraded and alsoThe ZR2 cross-country performance version of Sorod was introduced.Make it more competitive in the face of the new Ford F-150 and the new Ram 1500. Chevrolet is also keenly aware of the fiery atmosphere of the current electric pickup market, which was released in January 2022.Silverado EV model,The new car is the second pure electric pickup truck product commonly launched after Hummer EV, and it is also built with the brand-new third-generation pure electric platform Ultium Autoenergy platform, which will provide ideas for the next stage upgrade and development of Chevrolet pickup truck models.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 6

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 7

2021 is the highlight moment of Ram pickup.Not only is it a rare brand with year-on-year sales growth in the American market, but it also surpassed Chevrolet Sorod to become the second place. However, after entering 2022, Ram failed to resist the overall market decline. In the first half of the year, only 244,984 new cars were sold, down 21.7% compared with the same period of last year, making it the largest decline among the three American giants. Ram launched Ram TRX last year, which was enough to shake the status of the Raptor’s performance pickup truck, which made the Ford F-150 Raptor feel great pressure. Its first electric pickup truck Ram 1500 EV was also scheduled for 2024, which launched an all-round impact on Ford. However, the update speed and range of the conventional Ram 1500 model are obviously insufficient, and the Stellantis brand after integrated management needs to work harder on pickup trucks.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 8

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 9

GMC Sierra and Chevrolet Sorod belong to GM.GMC, as a high-end luxury brand of GM, has always focused on top luxury routes, whether it is pickup trucks. Sierra pickupPreviously, it ranked fifth in the sales list all the year round, but this year it surpassed Toyota Tacoma.Sales in the first half of this year were118,938 vehicles, a year-on-year decline.14.1%。GMC SierraUshered in a new generation in October last year.In order to better fight against Ram 1500, it has been upgraded in all directions on the basis of the previous generation, and the top Denali Ultimate and AT4X versions that break through the previous generation have been introduced. GMC Sierra will also launch an electric version in the future, which is developed based on GM’s new Ulitum platform. The specific production time is tentatively set at around 2023.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 10

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 11

ToyotaTacoma is the king of medium-sized pickup trucks in the United States, occupying the throne of the sales champion of medium-sized pickup trucks in the United States all the year round, with a sales volume of 108,648 in the first half of 2022.Car,It fell 22% year-on-year. Tacoma is the only "foreign" product that has achieved great success in the United States. It is more popular than its big brother, Toyota Tantu, and the car is currently in a replacement cycle. It is reported that the next generation model will share the R&D platform with 4Runner, brand-new Hilux, brand-new smooth road and brand-new land patrol, so that Toyota products can be better pushed to the global market, so it is not impossible if the new Tacoma production version of the real car is highly similar to the brand-new smooth road in the future. At the same time,Toyota recently announced its electrification development strategy, including an electric pickup truck product, which is supposed to be Tacoma electric version.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 12

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 13

Toyota smooth road,Chevrolet Colorado,Nissan Frontier,Jeep gladiator,Ford Maverick,Several models of Ford Ranger constitute the third group. Among them, Toyota, after upgrading, has made remarkable progress. From January to June, it sold 44,316 new cars, up 1% year-on-year, which not only got rid of the previous continuous decline, but also rushed to the position of the leader of the third group. Chevrolet Colorado also has a good performance this year. Thanks to the renewed enthusiasm of consumers for small and medium-sized pickup trucks, the sales volume of the car reached 44,190 from January to June, up 13.7% year-on-year, and the growth rate in June reached 48.4%. Nissan Frontier has also been reborn due to changes in the market wind direction, with sales of 43,168 vehicles in the first half of the year, with a year-on-year increase of 63.6%.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 14

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 15

As the saying goes, people’s joys and sorrows are not connected, so are car sales. At present, small and medium-sized pickup trucks have become a hot spot of consumption again. Jeep Gladiator sold 38,756 vehicles in the first half of the year, down 20.6% year-on-year. Perhaps it was abandoned by consumers because of its rich play attributes and low use value. FordMaverick, as a new compact product launched by Ford for market hotspots, well explains the importance of grasping the outlet. The sales volume of new cars in the first half of the year was 38,753, showing a relatively strong growth momentum, and it is expected to become an important sales pillar of Ford pickup trucks in the future. Ford Ranger, once the leader of the third group, fell to the end of the group this year, with sales of only 33,840 vehicles in the first half of the year, down 42% year-on-year. It seems that it will take time for the new Ranger to truly adapt to the American market.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 16

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 17

At the bottom of the list isHonda Ridgeline,Modern Santa Cruz,GMC Canyon andNissan Titan, in which Honda Ridgeline’s sales in June this year increased by 5.5% year-on-year, but the cumulative sales from January to June are still in a state of decline; As a pure pickup truck, Hyundai Santa Cruz’s monthly sales are gradually increasing, even surpassing Nissan Titan and GMC Canyon；. GMC Canyon sold 13,662 vehicles in the first half of the year, up 9.4% year-on-year;Nissan Titan sold 11,212 new cars in the first half of the year, down 36.9% year-on-year. It is still in an endless decline. It is reported that Nissan is preparing to give up Titan pickup trucks and there will be no next-generation models.

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 18

In the first half of 2022, the sales of pickup trucks in the United States declined in an all-round way-Figure 19

In 2019, Tesla Cybertruck reshaped pickup products with its subversive design concept, which opened the prelude to competition in the field of electric pickup trucks. Subsequently, Ford F-150 Lightning, Hummer EV, Rivian R1T, Chevrolet Silverado EV and other heavy models came out one after another, which refreshed people’s understanding of electric vehicle products. At present, Hummer EV and Rivian R1T have officially entered the delivery link. Rivian R1T delivered 1,600 new cars in half a year, and Hummer EV delivered 90 vehicles. At present, all major electric pickup truck models have received huge orders, and the main reason that restricts their sales is that the delivery is delayed due to insufficient production capacity.