From 609,800, is the new 2024 Audi Q7 worth buying？

Original new car shopping guide:For consumers, how can there be hard goods under the price war?

How competitive is the Audi Q family flagship?

Looking back at the car market in the first half of this year, both new energy and Chinese brands are showing an upward trend, while the sales volume of the traditional fuel market is further leveling off. According to the data of the Passenger Federation, in the first half of the year, our country’s automobile retail 9.841 million vehicles, of which 910,000 were retail vehicles of conventional fuel vehicles in June, a year-on-year decrease of 27%, the same month; from January to June, the retail sales of conventional fuel vehicles 5.73 million, a year-on-year decrease of 13%, the above data also means that the fuel vehicle market is being further squeezed by new energy products.

In the context of the intensification of the internal volume of the car market in 2024, traditional fuel vehicles have been impacted by many new energy models, and the market competition landscape has also undergone some changes. In the past, luxury brand models were regarded as exclusive cars for the middle class and the rich, but with the increasing maturity of domestic new energy vehicles, it is obvious that the BBA troika has also been impacted to a certain extent.

Recently, the BMW Group also released the data for the first half of 2024. The data shows that in the first half of this year, the BMW Group sold 1.2134 million new cars (including BMW, Rolls-Royce), down 0.1% year-on-year, of which the BMW car brand increased by 2.3% year-on-year to 1.0965 million. However, it should be noted that BMW in the Chinese market has experienced a significant decline in the same period. In the first half of the year, the cumulative sales of BMW China were 375,900 (including BMW and MINI brands), down 4.2% year-on-year.

In the first half of this year, Mercedes-Benz delivered a total of 350,000 new cars in China, down 6.5% year-on-year. Among them, Mercedes-Benz’s sales in China mainly rely on its fuel vehicle products. In the first half of the year, only 11,400 pure electric models were sold.

On the other hand, the Audi brand sold a total of 301,600 vehicles (including Audi imported cars) in the first half of this year. Although there was a slight increase year-on-year, there was still a certain gap with the end point sales of Mercedes-Benz and BMW. And Audi and Mercedes-Benz’s new energy models are indeed not popular with users. In the first half of this year, the sales of its pure electric models were only 9,782, and the number of products has not yet reached the level of breaking 10,000.

In fact, Audi’s electric models are not selling well in overseas markets either. Overseas Audi officials said that it had previously invested heavily in electric vehicle production capacity and technology development, but the demand in the European high-end electric vehicle market was much lower than expected, which hit it hard.

In March this year, the new Audi Q6 e-tron made its world debut. The new car is built on the new PPE platform, and the car is also regarded as an important step for Audi to take towards the electrification era. The new car will be domestically produced by FAW Audi in the future, and will meet users with the product strategy of the Q6L e-tron after the extended wheelbase. At the same time, a new localized cockpit will be added. However, Audi electric vehicles, which are not very popular at home and abroad, have also cast an uncertain factor on the future development trend of the new car.

In addition, in the first half of this year, including BMW, Mercedes-Benz, Audi, Porsche and other brands, their models have started price promotions, but in today’s car market, even the sales strategy of "price for volume" has no obvious boost in some aspects.

Recently, BMW began to announce that it would stop participating in the price war, and then Mercedes-Benz and Audi also began to follow up. At present, some models of the BBA three have begun to return to the original end point market level. In fact, for luxury brands, participating in the price war is actually not a benign development strategy. It is only effective and unsustainable in the short term. Long-term and deep participation in the price war is actually a damage to the luxury brand perception established over the years.

In the face of such a market competition landscape, more and more car companies either adhere to the long-term line, or respond with stronger products. To put it bluntly, when a dealer sells a car, he loses one, and it won’t take long to close the door; for consumers, under the low price, there is no hard goods?

"Life is a marathon, but we treat it as a sprint, fast enough, and it is best to take shortcuts. So the posture is deformed and the mentality is out of balance." FAW Audi and Andy Lau have launched a short video copy of "reverse volume", which aims to directly address the anxiety of people today and express the value of long-termism with a discussion on how to properly "waste" time.

In the era of intelligent revolution, there will always be new words that are comparable, surpassing, and far ahead. But the only thing that is certain is that cars are not mobile phones on wheels, nor fast-moving consumer goods that are thrown away after two or three years of use. It is not difficult to make explosive products, but it is rare that even in the next 10 or even 15 years, the quality of products or machinery will still be reliable and stable.

A truly responsible car company will always tell its users the truth when it is not so timely. What is a good product in the true sense, FAW-Volkswagen and FAW-Audi are the same. In this regard, Li Fenggang, executive deputy general manager of FAW-Audi Sales Company, promised at the launch conference of the Audi Q family flagship SUV,"Audi will never practice with users, and will never compromise on product testing in pursuit of speed to market."

What changes have been made to the new Audi Q7?

On July 22, 2024, the flagship SUV of the Audi Q family was launched, of which 4 new models were priced at 60.98~ 804,800; 1 new model was priced at 1.0988 million yuan; 4 new models were priced at 78.68-108 4,800 yuan. Among them, the new Audi Q7 compartment is also the second time this generation of Audi Q7 has ushered in a mid-term change, and the last mid-term change can be traced back to 2019.

The new Audi Q7 continues to be based on the MLB Evo platform, and the new car uses the latest family style. Among them, the front face of the new car has changed, the front grille style has been replaced, and the interior of the headlights has also been readjusted, which looks more sporty than the old model. In addition, although the new model has not changed much at the tail, it shows the new CI logo launched by Audi. The front and rear use Audi’s new flat LOGO. At the same time, the quattro logo has been cancelled, and the S and S line models have been added as red diamond logo + product name.

The car has not changed much. It still uses the MMI digital virtual cockpit design, and also gives three screens. The whole system comes standard with a 12.3-inch full LCD meter + 10.1-inch central control screen and an 8.6-inch screen. In addition, the new model also comes standard with an interior expansion leather equipment package. The instrument area is made of nappa leather, and it is also equipped with a 23-speaker B & O sound system. The central power amplifier has a power of 1920 watts.

Regarding the power part, the new Audi Q7 offers 2.0T and 3.0T V6 engines, of which the 2.0T model has a maximum power of 265 horsepower (195kW) and a maximum torque of 370 Nm; the 3.0T model has a maximum power of 340 horsepower (250kW) and a maximum torque of 500 Nm, matching the 8AT automatic transmission, and is equipped with a mechanical quattro OurHours four-wheel drive system as standard.

The new Audi Q7 will face competition in the future, mainly and. But it cannot be ignored, even if the car positioning is not at the same level as the above three models, but the price, positioning crowd and target customers are overlapping. Since the beginning of this year, the Q M9 has only taken 5 months from February to June, and the sales volume has reached 58,800, which has exceeded the BMW X5’s 46,900 in the first half of this year.

In the era of new energy, the 3.0T or even 4.0T power in the fuel vehicle market is becoming increasingly rare, which also makes such models with large-displacement power more precious. Of course, like BMW X5, Mercedes-Benz GLE, and flagship SUV models such as Audi Q7 and Audi Q8, the driving experience they bring and the distance they can reach are actually irreplaceable, especially the quattro OurHours four-wheel drive system carried by Audi Q7. As long as the mountain is there and the water is ahead, Audi can take you to any distance you want to go.

The current car market is full of new products, why do many users still like the Audi brand, is it really just its quattro? In fact, it is only one of the two four-wheel drive in the world, and more importantly, at any time, a reliable, luxurious model that can withstand complex road conditions and changeable climate tests can be called a good car. For travel, these above qualities are far more important than "refrigerators, color TVs and big sofas".

Summarize:The new Audi Q7, on the basis of the quattro and air suspension standard in the whole series, also ushered in a major improvement in the appearance part, and the improvement in appearance is still not small. At the same time, the new model is further lowered in the official starting price compared to the old model, which shows full sincerity.

This year is the 116th anniversary of the birth of the Audi brand, and it is also the 36th year of cooperation between FAW and Audi. So far, it has 9 million users. In the face of fierce market competition, Audi adheres to the long-term approach, improves efficiency through innovative technology, adapts to localized user preferences and optimizes production processes, and quickly responds to market changes and brings out new ones. The newly listed Audi Q family flagship SUV products are also here to convey the luxury flagship standard of the new era.