Lynk & Co’s sales surged again in July, and 01 and 03 have become popular. Will they exceed one million sales next year？

A few days ago, the car announced its sales results for July. It sold 18,225 units in July, an increase of 18.88% year-on-year. At this time when the epidemic is plagued and there is a "lack of core", its results are very prominent. 01 and 03 are its two best-selling cars, followed by the coupe SUV05, and then the 09 and 05 + two new cars will be listed this year.

Unconsciously, it seems to have become the only applauded and called the independent luxury brand, its brand cumulative sales have broken through 556,000, according to this trend, it seems that next year can clock in millions of sales.

The road to upward breakthrough for independent brands has always been full of hardships. On the one hand, it is necessary to be technically strong, and on the other hand, it also faces the extrusion of joint ventures and imported brands. How did it rise step by step? Let Kung Fu Auto take you a look.

(1) Powerful self, dimensionality reduction blow

In the past, the failure of self-owned brands to rise was often due to two reasons. Either "sail under false colors", such as hiring a foreign designer, adding a NAPPA leather seat, and adding a variety of fancy configurations, it is said that its high-end, its own mechanical quality is still the same. Users look good, but they will be exposed after buying it home for a while.

Or it is not grounded, the most typical is that they have tinkered with a system, which is indeed different from the existing products. But the sales volume cannot be sustained, the cost has gone up again, and the things built behind closed doors are not much better. In the end, the road can only be narrower and narrower.

The height of the product starts from the most essential part, but it is still "grounded" and closely related to the actual needs of users.

Taking 01 as an example, it is based on the CMA architecture jointly developed with it. It has defined three global standards of safety, reliability and quality from the infrastructure. At the same time, the powertrain, chassis and electronic and electrical are built as "new three parts". It has both high safety and high quality, but also has excellent performance.

The full range of Drive-E 2.0TD turbocharged engines are available in T4 and T5 power options, allowing users to choose what they need according to their performance and economic needs. The 8AT automatic transmission has smooth gearshifts and little frustration, allowing for strong power output in low gears and extreme fuel economy in high grades. It can also learn by itself according to driving habits and automatically adjust the timing of gear changes to adapt to various complex environments.

Coupled with professional chassis tuning and BorgWarner’s fifth-generation intelligent four-wheel drive system, it can combine handling and comfort, and can easily adapt to various road conditions.

In terms of mechanical quality, it is undoubtedly outstanding compared to other domestic high-end brands. And it is not "high and low". Taking the CMA architecture as an example, it realizes resource sharing and scale effect among the group’s brands. This not only reduces the cost of research and development, but also has more inventory, and manufacturers can better control product quality.

This is the advantage. To put it bluntly, it is a brand that relies on the group and uses money to make a living. But it is not in vain. Its success also feeds back to other brands in the group, so as to achieve a win-win situation, which is difficult for other car companies to imitate.

(3) Adhere to individuality and outstanding temperament

In addition to providing excellent mechanical quality and balanced product strength, it is actually a very personalized brand. It has both 01 and 03 relatively "orthodox" models, and will also launch some personalized models according to user requests. This approach is traditionally thankless, but it has a good role in promoting brand perception.

The most typical is the 02, which is officially defined as a coupe SUV. In fact, it is a very typical crossover, even more like a wide-bodied hatchback. Everyone knows that hatchback sales have not been very good in recent years, and even the sales of the "magic car" Golf have been declining.

But it was in this market situation that he still chose to launch 02, its goal is to meet the needs of different consumer groups. Although it is destined not to have a big market, it is definitely difficult for users who like to control excellent cars to refuse.

He even went to great lengths to create a special 02 Hatchback version for it, which is equivalent to the official sports modified version of the 02. It uses a more powerful power system, further reduces the height of the body, and adjusts the chassis more sporty, resulting in better handling performance.

Just this year, several users have asked Kung Fu Auto, 02 Hatchback and Golf GTI who is more worthy of choice. This is a kind of progress. Before, such a field was definitely blank for domestic cars.

In addition, the "real" coupe SUV05 (the 02 is actually a crossover) and the entry-level SUV06 were also launched. The market for these two cars is actually not large, but compared to their peers, their competitiveness is still very good.

This is what it insists on. It can be said that it is not a completely "market-oriented" brand. Its product layout is quite personalized, and sometimes it even makes people feel that it is "too hard" in some easily overlooked parts. But it is not a "market-oriented" approach. Instead, it has made it favored by the market and has become the most popular independent luxury brand. It can only be said that the painstaking efforts pay off. When you pay for the user, the user also cares about your good.

(3) The future can be expected to continue to break through

In the coming months, two more blockbuster models will be launched, namely the sporty SUV05 + and the mid-to-large luxury SUV09.

Let’s talk about the 05 + first, it will use a new version of the 2.0T high-power engine, with a maximum power of 195kW, which is further improved compared to the 187kW output power of the 03 +. The new car will be equipped with a complete set of sports kits on the basis of the existing 05, including wheel hubs, front and rear lips, side skirts, spoilers, and calipers. These are all redesigned, and the chassis will be further strengthened.

The new car will also have the original rear wing, which can better play the speed. At the same time, it will also be equipped with racing-grade ventilated brake discs, which have higher resistance to heat aging, and can stop in time while enjoying the speed.

Needless to say, this will be another product that earns word-of-mouth in advance. There is only one domestic brand that does these things.

The upcoming 09 will be the brand’s first 7-seater car and will also become the current flagship model. The new car will be based on the SPA architecture, which is considered to be the key to the rapid growth of the last decade. The whole series is equipped with a 2.0T + 48v light hybrid system as standard, providing strong performance and excellent NVH feel.

In addition, its luxury construction is also unparalleled. A large number of leather materials and fur materials are used in the car, and the luxury atmosphere is very prominent. High-end configurations such as bose audio and hud head-up display will also be added together. The rigid body is built, the intelligent safety configuration, and the workmanship materials in the car are all filled together.

It is generally believed that 09 will become a key to break through the 300,000 level.

(4) Kung Fu shooting

Compared with other independent luxury brands, the series of models has embarked on a new path. It has not only the kind materials and rich configuration that far exceed the joint venture brand, but also performs very well in terms of mechanical quality, which makes it always in a favorable position in the competition.

At the same time, the brand is also launching a variety of personalized models to meet the needs of different user groups, which further accelerates its reputation accumulation.

But it has to be said that its success is difficult to replicate. Even if it is now completely "branded", can other independent high-end brands learn from it?