From July 18th, the city will issue 100 million yuan catering consumption coupons to consumers in the city
The original title: Covering three categories: takeaway, in-store, and elderly care and disability assistance, boosting the continued recovery of the consumer market 100 million yuan food and beverage consumption coupons were issued yesterday
From 10:00 am on July 18, Beijing issued food and beverage consumption coupons to consumers in the city. The government and platform enterprises that provide food and beverage services jointly funded and launched three consumption coupons of takeaway, in-store, and elderly care and disability assistance for a total of 100 million yuan, which benefited consumers and catering enterprises in Beijing. On the first day of the issuance of food and beverage consumption coupons, the public’s enthusiasm for receiving coupons for consumption was high, which further improved the popularity of restaurants.
70,000 Catering Merchants Participate
There are more than 70,000 catering merchants participating in this event, covering all kinds of catering scenarios such as dinner, fast food, hot pot, baking, tea and so on. There are two denominations of take-away and in-store consumption coupons, namely 15 yuan coupons for "over 50 yuan minus 15 yuan" and 30 yuan coupons for "over 100 yuan minus 30 yuan". The exclusive consumption coupons for elderly people with disabilities are aimed at low unit price, inconvenience in using mobile phones, eating in the store and self-pickup. The discount of "over 15 yuan minus 5 yuan" for consumption in the store with the pension assistance card is set. Platforms and merchants participating in this event can stack more discounts in combination with the actual situation.
The first batch of catering consumption coupons will be issued through CCB Life, Meituan, Ele.me, Maijian Takeaway and other platforms. Consumers can log in to CCB Life APP, Meituan APP, Meituan Takeaway APP, Ele.me APP, and Maijian Food APP to receive coupons. JD.com, UnionPay and other platforms will also start issuing consumption coupons one after another.
Among them, the event date of Ele.me is from July 18th to August 16th, and the coupon collection starts at 10 am every day. Users have the opportunity to receive the catering consumption coupon through the APP pop-up window or search for "Beijing consumption coupon" through the search box. Meituan’s event date is from July 18th to July 27th. At 10 am every day, Beijing consumers can log in to the Meituan APP to grab the coupon. After the coupon is successfully grabbed, it can be used in offline merchants with consumption coupon verification function and in the consumption scene of Meituan platform. Consumers can click on the "Merchant List List" in the event page to view the specific merchant list.
To get the coupon on the same day, you need to place an order for dining on the same day.
The issuance rules of catering consumption coupons this time are different from the past. During the event, consumers in Beijing can receive catering consumption coupons every day. Each person can receive 1 takeaway consumption coupon package and 1 in-store consumption coupon package on each platform. A maximum of 2 coupons can be received in a single day, with a total of 4 consumption coupons. Each consumption coupon is limited to 1 time in a single day. After receiving the coupon, it must be used on the same day. Takeaway consumption coupons can be ordered directly online. After placing an order online for dine-in catering consumption coupons, they must enter the store for consumption on the same day. Otherwise, the consumption coupon will be automatically invalid and cannot be used at 23:59:59 on the day of collection. The group buying package purchased with the consumption coupon will also be fully re
After the coupon was issued, consumers were enthusiastic about receiving the coupon. Meituan data shows that only 6 minutes after the Beijing catering consumption coupon was launched, all four denominations of catering consumption coupons on the platform have been received, of which the "100 minus 30 yuan" consumption coupon was sold out in just 68 seconds. Two hours after the coupon was launched, the number of orders for food packages and vouchers on the Meituan platform increased rapidly by more than 83% compared with the previous week.
Restaurant traffic rises and discounts are discounted
Consumers are spending with coupons, which has also led to a rise in restaurant traffic. At noon on July 18, in the Rose Garden self-service barbecue Yangqiao store, eye-catching offline posters have been placed on each dining table, reminding consumers to get consumption coupons online first and then place an order for group buying packages to enjoy discounts. "I obviously feel that the traffic counting in the store has increased due to the consumption coupons," said Pan Hua, head of the self-service barbecue business of Rose Garden.
The fast verification speed of consumption coupons reflects the strong consumption willingness and consumption motivation of citizens. The issuance of consumption coupons will also further promote the recovery of the Beijing catering market. Meituan data shows that in the last week, the online transaction volume of in-store catering, including packages, vouchers, and self-pickup in stores, increased by 82% compared with the same period in June. Beijing dine consumption is gradually picking up. (Ma Jing, Yang Tianyue)