Challenge the status of the tank series？ The dark blue G318 enters the hardcore off-road vehicle market, or lowers the starting price to 250,000 yuan
According to the daily economic news, under the "price war" one after another, the hardcore off-road vehicle market has become another market segment for car companies. According to MIIT’s new car declaration information, dozens of models will be listed in the domestic hardcore off-road vehicle market in 2024. In March alone, three models, the new Prado, the Tank 700 Hi4-T, and the iCAR 03, were pre-sold or listed.
On March 18, the dark blue car’s first hardcore off-road vehicle, the dark blue G318, was unveiled, but the specific price was not announced. The "Daily Economic News" reporter learned that considering the current domestic hardcore off-road vehicle market price gap, the dark blue G318 may lower the price, and the price range is expected to be 250,000~ 300,000 yuan.
Northeast Securities Research Report data show that the current domestic hard-core off-road vehicle concentration is high, sales show price polarization, the first echelon is the tank 300, 500, and BJ40 as the representative, the price range of 16~ 300,000 yuan of independent brand models; the second echelon is the guardian, G-class as the representative, the price of luxury imported models of 700,000 yuan and above; the middle price segment of the product is weaker.
At present, in the first echelon, the tank series models firmly occupy the first position. If the starting price of the deep blue G318 is set at 250,000 yuan, it will be directly aimed at the tank series of the first echelon and overlap with the configuration price of the equation Leopard 5. It is worth noting that in the face of increasingly fierce market competition, the pricing strategy of the upcoming hardcore off-road vehicles may also change. It is reported that the starting price of the Ford Liema, which will be pre-sold at the end of March, is expected to drop to 300,000 yuan.
Although car companies are accelerating their entry into the hardcore off-road vehicle market, it is still a niche market in terms of volume. Northeast Securities Research Report believes that high fuel consumption, high manufacturing costs, and excessive noise in the car are the reasons that hinder the hardcore off-road vehicle market from becoming the mainstream. However, new energy off-road vehicles can make up for the shortcomings of traditional fuel hardcore off-road vehicles, and can give hardcore off-road vehicles a wider range of use scenarios. It is expected that with the new energy giving hardcore off-road vehicles more urban use attributes, the long-term space of our country’s hardcore off-road vehicle market is expected to exceed 800,000 vehicles.
Taking the Deep Blue G318 as an example, its feed fuel consumption is as low as 6.7L/100km (CLTC), and at the same time, it can achieve a pure electric battery life of 190Km and a comprehensive battery life of over 1000Km. In the opinion of Deng Chenghao, CEO of Deep Blue Automobile, the reason why the Deep Blue G318 can solve the pain points such as "high energy consumption" and "poor comfort" of traditional hardcore off-road vehicles is due to its dark blue super range extension 2.0 technology.
It is reported that Deep Blue Super Range Extension 2.0 technology integrates Force Superset Electric Drive 2.0, Force Intelligent Range Extension 2.0 and Golden Bell Battery 2.0 into one, among which Force Superset Electric Drive 2.0 has the highest operating efficiency of electric drive assembly of 92.59%; Force Intelligent Range Extension 2.0 can achieve 1 liter of 3.63 kWh of electricity, which greatly reduces the cost of using a car; Golden Bell Battery 2.0 can achieve the long life of the power battery.
A few days ago, Changan Automobile released the new Blue Whale Power All-Scene Solution, and Deep Blue Super Range Extension 2.0 represents its breakthrough in range extension technology. "The new Blue Whale Power has made new breakthroughs in the’digital electromechanical ‘. For example, on the dual-motor electric drive used for plug-in and mixing, you can freely select and lock the plug-in and range extension dual modes with one click, and the intelligent driving management system (IEM) can realize all-terrain driving adaptation." According to Wang Jun, president of Changan Automobile, vehicle products equipped with the new Blue Whale Power All-Scene Solution will also be released and unveiled one after another from March, and will soon be put into the market.
According to the plan, in 2024, Changan Automobile will have two models powered by the new blue whale, namely the Changan UNI-Z and the dark blue G318. Among them, the Changan UNI-Z is a plug-in product, and the dark blue G318 will be equipped with range extension technology.
Reporters learned that next, the new blue whale power will empower Changan Automobile’s three major product brands. Take Deep Blue Automobile as an example, in the next three years, it will launch 6 product series, with the rhythm of more than 2 new products per year, a total of more than 12 new and modified models will be launched.
Whether it is Deep Blue G318 or New Blue Whale Power, it can be seen that the speed of Changan Automobile’s new energy transformation is accelerating. Recently, it was reported that new assessment methods for three central automobile companies, including Changan Automobile, are under discussion and are expected to be issued soon. Several new indicators, including market share, profit structure, technological innovation, and safety production, may be included in the new assessment system.
According to the plan, in 2024, Changan Automobile will achieve the goal of 2.80 million sales of the group, of which 750,000 new energy sales. "We will firmly take the product as the main line and promote the three intelligent new energy brands of Changan Qiyuan, Deep Blue Automobile and Avita to work together to build differentiated brand value." Zhu Huarong, Secretary of the Party Committee of Changan Automobile, said in a recent interview with reporters that this year, 9 new products such as Avita E15, E16, Deformable Digital Intelligence New Car E07, Deep Blue G318, Deep Blue C857, and Changan Qiyuan C798 will be launched one after another to comprehensively optimize the supply structure of Changan Automobile products.
Challenge the status of the tank series? The dark blue G318 enters the hardcore off-road vehicle market, or lowers the starting price to 250,000 yuan