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[Editor’s note]

In the process of some online celebrity’s fame, the figure of pushing hands looms-unveiling the mysterious veil of the latter, we try to reveal the power and logic behind online celebrity’s manufacturing. Online marketing and online hype are sometimes just one step away. As Sun Jianye said in the article: Pushing hands is a double-edged sword. If we can’t grasp the scale, the word "network pusher" will not only change from a neutral word to a derogatory term, but may even be pushed to the extreme edge like "Li Er Ban Si".

xi dan nv hai

"You don’t talk to me about Xidan girl. Don’t mention Gan Lulu or Su Zizi. " In early April, I first met with Xian Yongjing in a cafe near Changying, Beijing. At ten o’clock that morning, the guests in the hall were sparse. The appearance of the founder of the business card marked "Fantasy Department" and "Beijing Fantasy Culture Communication Co., Ltd." was not as eye-catching as his actual business. People will only see: a "post-80 s" wearing a white shirt, blue jeans and glasses with a mineral water bottle in his hand, his eyes bloodshot and his gait tired, he pushed the door and sat down.

Previously, Xian Yongjing refused to let reporters go to his company, even though it was close to the cafe. On wechat, the reason why he floated the Beijing tune was, "start-ups. There are not many small people, and it is not very clean. Besides, I don’t know what logic you want to come? "

Sit down soon and wait for the conversation to enter the middle link. He suddenly got up and refused for the third time. "Don’t ask me about peer interaction. I have no communication with those online promoters. " Say that finish out of the door, a person sitting in the open air.

There is someone smoking on the side of the road. Looking from a distance, smoking is like the "online celebrity" one after another today: individuals who create communication power on social platforms by selling their own characteristics emerge vividly and quickly flood the high-speed Internet. Before and after this interview, "China online celebrity Big Data Report released: Counting the Ten-year Rankings of China and online celebrity", "Top 100 List of online celebrity Rankings" and "online celebrity Valuation Rankings" were online and offline, and various media outlets were released. Obviously, "online celebrity’s economy" has become a topic of national concern. Although we refuse to talk about the process of promoting "Xidan Girl" and others, Line Yongjing is indeed an important link in this economic chain-one of online celebrity’s behind-the-scenes push hands.

On the APP "Online" with the name of "China’s leading knowledge and skill sharing platform", you can see the self-promotion of Xian Yongjing: he has 11 years of experience in creative marketing and online celebrity promotion, during which the first generation of online celebrity makers in China created many "school flowers and goddesses" online celebrities such as Xidan girls, long-legged sisters and goddess of the National People’s Congress … After that, he worked as the marketing director of a provincial satellite TV Beijing Center, and established Fantasy Culture in 2014.

"I reject the word’ pusher’. I’d rather call myself Bole or a talent scout. " He bluntly said that even now, he is doing the same thing. But I want to emphasize, "I am helping people who are really talented and have dreams. They are packaged by me and then pushed to the big platform. "

His explanation of his screen name "non-me, non-me" sounds awkward, as if a person has been wandering between reality and ideal for a long time-"after’ non-me’ is over, it has to be’ non-me’."

Xian Yongjing

Like a "highway"

"Success in the end of the world, success in Sina" is an old saying that a group of promoters such as Xian Yongjing are too lazy to mention. But for the old pain, it is very meaningful.

Born in the late 1970s, the current chairman of a cultural communication company in Hainan confessed on the homepage of his blog: Blogger: I have been addicted to the Internet for nearly 20 years. He has served as the stationmaster of Tianya Community, the news director of Nanhai Net, and the general manager of Hainan Online. Tianya Community also galloped in the network Jianghu period, and he was named "Tianya General Manager" by netizens. He not only personally concluded the Basic Law of Tianya Community, which is a model of Internet virtual community operation, but also participated in the creation of online celebrity 1.0 era.

"If you have to be serious,’ bamboo shadow green pupil’ is the first time you have pushed it." The old pain recalled. That was in 2003, when he took full charge of the operation of Tianya community. At the beginning of this year, a woman named "Zhu Ying Qing Tong" landed in this virtual community. She described herself as a "human evil", which was quickly expressed in unique words, attracting the attention of a bunch of literary people all over the world. "She is still taking a path similar to Muzimei." Afterwards, I used to be the moderator of a certain section of Tianya. Because of this, the online action of "Bamboo Shadow and Green Pupil" did not make Lao Tong feel abrupt.

At the beginning of 2004, Zhu Ying Qing Tong, who claimed to be a graduate of Xiamen University in literature and art aesthetics and taught at a university in Guangzhou, posted a "sex article" on Tianya’s personal blog, while attaching her photo to the article. This made the click rate of her blog soar for a time.

"Anything posted by netizens on Tianya must be reviewed by us in the background. It can be said that at that time, we received a lot of nude photos backstage. Most of them involve pornography, and we sweep them out like sweeping the floor every day. However, the photos of "bamboo shadow and green pupil" are different from the general photos. " In the eyes of Lao Tong, her nude photos are quite like performance art. "I have a little idea. With a strong personal expression. "

So, he decided to push her article to the front page of Tianya, content aggregation and other prominent positions-this is the initial basic method of pushing hands. "It’s illegal to push her photo." He admits that doing so at that time was also to improve the traffic of Tianya.

In late February, the number of visitors to the personal homepage of "Zhuying Qingyi" has surged by more than one million. At the end of that year, a Tianya moderator had seen her in Beijing. Surprisingly, she is introverted and shy in private, which is in sharp contrast with her bold and sharp online.

"This is called’ seeing death’." Lao Tong said that there are many such netizens on the Internet so far. He conveniently analyzed that the virtual community can be one of the soil reasons for the "online celebrity": it allows many people to play another self on it.

Although I have never had face-to-face communication with "Zhu Ying Qing Tong", Lao Tong has a deep memory of one thing. This also made him have reservations about the impression of the first generation of online celebrity. At that time, "Zhuying Qingyi" called him when it was the most popular. On the other end of the phone, she complained that she lost her job because she exposed nude photos. This made her unexpected. A promotion company in Guangzhou found her and said, "Although you got angry at Tianya, you didn’t get any real benefits. Why not consider cooperating with us? " Finally, she simply laid her cards on the table, and if Tianya could pay herself 50,000 yuan, she would push the other side off. Otherwise, she will move away from the world.

"Of course I refused. This is not a question of more money and less money, but a matter of principle. " I always remember that "Zhu Ying Qing Tong" really deleted some of her works on the horizon with the consequences. "She moved to another platform. But after moving, I found that no one there paid attention to her. " Around this matter, Lao Tong had a discussion with others: Why do some people leave the original platform and may not succeed? In these years, there has never been a platform on the Internet. Why are some platforms not popular? Having said that, he can’t help but relive the sentence "Being in Tianya, being popular in Sina"-each platform has its own ecological environment and constitutes its own characteristics. Both Tianya’s management culture of "netizen autonomy" and Sina’s provision of exhibition stage for netizens in different periods from blogs to Weibo have created the same atmosphere: it is conducive to the interaction of netizens and the growth of online celebrity. "If a platform has enough traffic and enough users, it can form its own discourse and a certain context. This may be an ecological environment far beyond the reach of other platforms. And ecology determines that some creatures must grow in the unique primitive jungle. "

"After the’ bamboo shadow is green’, who has Tianya deliberately pushed red?"

Old pain denies "deliberate". He drew an analogy: Tianya is like a highway, and I hope more and more cars can run on it. As for who drives what kind of car, this is not something that the highway should intervene in.

Chen Mo

"I want people to look at it and want to slap her."

In 2002, Chen Mo was the first to drive a "sports car" on the "road" of Tianya.

Like the pusher at that time, "Chen Mo" was just his ID number registered online. His ancestral home is Hebei, and he was born in the late 1960s. His screen name comes from an early unsuccessful online love affair with a girl in Guangxi. "Although people haven’t seen it before, it’s sad to be lovelorn, so they become silent …" Now, in an office building in Daxing Old Palace in Beijing, he tells it while handing in his business card.

Perhaps related to his current career, Chen Mo positioned his promotion as "planning and creativity". Just looking at his business card design, you can’t leave the true colors of pushing hands: the front is his personal photo-wearing a baseball cap and a white T-shirt. His hands crossed his chest, and the eyes behind the black mirror conveyed a rainy day. Writing impressively on the back of red background: Chen Mo Interactive Marketing. In 2007, he formally established this online public relations communication company.

At the earliest, Chen Mo was a structural engineer in a real estate company in Beijing during the day, "bidding for Party A", a photographer who took photos for magazines in his spare time, and a moderator who spent the evening in Tianya fashion and texture field.

Because Tianya "deleted posts" was unhappy, Chen Mo once turned to SOHU as a part-time moderator. One day in 2004, Wu Xiongjie, then vice president of Tianya, summoned him at the dinner table. The exchange reached by the two men: Tianya is willing to help him set up a photography studio personally, and he will go back to Tianya to be the moderator of the opening edition. Participate in the selection of Tianya Star, and invite beauties, moderators and other celebrities from various websites. On Tianya, his advertising posts will not be deleted again, and the content will even be pushed to the home page. "Whatever you do will get support" has only one purpose: to help Tianya push traffic.

Since then, Chen Mo has been looking for a topical person and a topical event every week. After Tianya. com launched "Bamboo Shadow", he successively launched "Twelfth Floor", "Wandering Swallow" and other popular figures. "The people I pushed have one thing in common-they can all write, and they are all keyboard men." He is still saying that, like "Zhu Ying Qing Tong", the "rogue Yan" who posted her nude photos on the Internet became popular is a female Wen Qing.

At this point, his thoughts popped up. "But who do we push-never make people, but enlarge people." At that time, he "magnified" Sister Furong on the Internet. "Although it played a role in fueling the flames, I didn’t realize that she would be a big hit in the future. This is beyond her expectation and beyond our expectation. "

In the summer of 2005, Chen Mo is going to shoot a female netizen "huobingker" who is on the BBS of Tsinghua and Peking University, "every post will be the first in the top ten headlines". In the real world, she is a Shaanxi woman named "Shi Hengxia", who works as an editor in the Electronic Industry Press, because online photographers spread her self-created pose for dance class enrollment to Shui Mu Tsinghua, Peking University and MOP websites, thus gaining popularity. According to her nickname in Shuimu Tsinghua BBS, "Clear water leaves hibiscus to carve", netizens nicknamed her "Sister Hibiscus".

"If you don’t know Sister Furong, just look at her words-you will think that she is a young woman in literature and art, and maybe you will fall in love with her. But if you only look at her photos and don’t look at her words-that’s the feeling of playing a sketch. " Chen Mo looked at 11 years ago, on the lawn of tsinghua campus, he took some selected photos for Sister Furong. They are still available online: under the camera, Sister Furong, wearing a cheap floral shirt and earrings, fiddles with her dancing at will. A stroke and a style match her serious expression, showing an inexplicable sense of joy.

"I looked at her and found this person interesting. I asked her if she could register an account on Tianya in her name and send photos to it. She agreed. " Chen Mo recalled that, on the other hand, he discussed with Tianya, "fry Sister Furong together". To this end, he found an online writer to write an essay for her S-shape-"My seductive and sexy appearance and clean temperament …". Then find someone to edit the post, first make a headline push on your own website, and then reprint it in SOHU, 21st century, Maopu. com, "Indicate the source comes from the end of the world" and so on. All this is done only to push the effect to a climax: people want to slap her after watching it.

After establishing his own company, Chen Mo specially marked in his own brochure: Through the planning of Sister Furong, the traffic for Tianya was increased by three times.

"If I go back to the beginning, I will not be so simple, let public opinion discredit me, don’t fight and use, only know that I am weak and passive. Perhaps, like some powerful online celebrity, I will be a scheming bitch, playing with the media and netizens, and earning a lot of money. Because I won’t go back to the past, I’m just talking for a while. Everyone in Doby, still be a simple dream catcher. " In late March of this year, Sister Furong conducted a live interview at Netease Entertainment. At that time, the number of online netizens reached 2.8 million, and she excitedly called this day the "fourth turning point" in her career. Afterwards, she looked back at her origin in an email to reporters.

Seeing her sublimate from the "originator of online celebrity" conferred by the media to today’s "inspirational elder sister", Chen Mo smiled and remembered Sister Furong’s "lack of social experience" when she first made her debut: she was invited to accompany her in several interviews. At that time, online media and paper media interviewed her, and she wanted an interview fee. He advised her: the media is here to help you. How can you ask for money? If you do this, the media won’t say hello. You should strengthen your exposure. You can make money by performing in various places. What’s more, if the manufacturer asks for you, you can charge more. What’s the use of asking for three or five hundred for an interview?

"She is more opinionated, so we haven’t cooperated anymore." In this process, Sister Furong wanted to ask him to be her agent, but Chen Mo refused. He didn’t expect that more and more resources would come to you in the future. "The more red people push, the more people want to dig me." During the period of burning money on the Internet, after several experiences, Chen Mo finally decided to go back to what he was best at-communication, only to find the rise of another pusher named "Brother Lang".

Pushing hands out of the mountain

Brother Lang doesn’t let people address him respectfully-"Mr. Yang". His real name is Yang Jun, and "Brother Lang" comes from his original screen name "Wandering around the world", which also reveals some information about his life: he lives abroad and likes to travel.

Ten years ago, he told the media that he accidentally excavated Ermayina, the "fairy sister" of online celebrity at that time, when he was traveling in Aba Prefecture, Sichuan Province. Now, he has sold off again: the whole thing can be said to be unintentional, intentional or unintentional.

Similar to Chen Mo, Brother Lang also started to hang out in online forums around 2002. He claimed that at that time, he was still engaged in import and export trade in Switzerland and "also engaged in advertising related industries". Therefore, in 2005, I had the opportunity to get to know the relevant people of Lixian County Government in Aba Prefecture.

"The other party asked me to help them promote the local tourism. I said that it is better to promote the beauty of people than to promote the beauty of mountains and waters. People have life and flesh and blood, which is the easiest to attract everyone’s attention and the easiest to make differences. Besides, I have seen the power of network communication. So the best way is to find the right person and then speculate through the Internet. " He said that although he clearly wanted to play the card of "beauty", he didn’t know where the beauty was.

"I drove in the local area and looked for a month. I shot a lot of people, but it was not until Sister Tianxian appeared that I decided that she had the most hype value. " Brother Lang made a point similar to Chen Mo’s: The point is that she is so big.

Next, as well known to netizens, he put Ermayina’s picture on the auto forum. At the moment, this pure girl dressed by the Qiang people, "with a small and lovely garlic nose", became a widely spread "fairy sister".

"I believe that with the influence of my fairy sister and my operational skills, it is enough for netizens to forward her pictures to where I want to go." In addition to self-confidence, Langxiong showed disdain for the later promotion of hiring a large-scale water army hype. "The water army basically belongs to a low-end manufacturing industry. The network effect is more than the content. Good content is like gold that glows wherever it is placed. Many netizens will naturally help you forward it. They are second-class porters. "

That autumn, a newspaper reported on Brother Lang and Sister Tianxian, and the word "network pusher" was prominently introduced in the article, which meant the official appearance of Brother Lang and others.

In 2006, Sister Tianxian, who was a dancer, became a tourist ambassador in her hometown. The first list she received was that Tianfu Hotline asked her to be an image spokesperson. "List, see the economic value, I just signed a brokerage contract with her. Otherwise, what’s the point of signing in advance? That is to say, from now on, I am her agent. We reached a 50-50 split. " Brother Lang said frankly.

A disciple who once followed Brother Lang said: Brother Lang has a quick brain. "He has a purpose to promote it." After gaining insight into the business opportunities brought by Tianxian’s sister as a brand-implanted enterprise advertisement, he groped for the law of serving the enterprise and approached it. "For example, Sony Ericsson mobile phone, Kangda bamboo floor …"

During the contract period with Tianxian’s sister, Brother Lang told her not to announce her age easily and not to fall in love before the age of 25. "We don’t belong to a purely economic bond, so there is no contradiction in economy. The main running-in is that she wants to go to college, and I object. " Nevertheless, Sister Tianxian insisted on studying Chinese opera for two years.

Line Yongjing once thought that online celebrity was limited by the exhibition platform, which was far worse than today. "But if a person has money, he can do it from the media and make a film himself." Therefore, the only way that most online celebrity can see is to move closer to the mainstream, squeeze into the entertainment circle and strive for the big screen. "But that circle has its own set of gameplay, how can it be so good?"

Brother Lang once set up Tiandi Ambition Film and Television Center in Beijing, taking advantage of the popularity of Fairy Sister. He wanted to be the extraditor who brought a bunch of online celebrity to the screen, and he even thought about the possibility of videoization of the Internet and mobile phones in the future. At that time, Chen Mo predicted that this road wouldn’t work. "High-quality resources are not in the hands of pushers, but in China Opera North Film and Model Company, magazines and records. Sister furong and sister tianxian are more popular, or the performing stars took the advertisements. Enterprises would rather spend millions to find a star than spend 100,000 to find a online celebrity. What if we screw it up? The development of online celebrity has a ceiling. They can’t perform, they can’t sing and dance, and they are not beautiful. How can they launch higher commercial value? "

Tiandi Ambition Film and Television Center ended in 2013. In the middle, the weight of fairy sister is gradually fading in the company.

"What we can strive for for her is to introduce film and television dramas to her, find some commercial advertisements for her to speak for, and let her participate in media activities." Brother Lang mentioned that they also made a "magic drama"-"Anti-Japanese Wonder Man". Sister Tianxian played "Female No.1" and "Female No.3" respectively in the play. "What’ hand tore devil’ plot in the play is all planned by us. It broke the ratings of many TV dramas at that time. Of course, I was finally scolded. " He said bluntly, in fact, I don’t even look.

"Then why shoot?"

"What can I do to make money?" Brother Lang replied. He believes that online celebrity’s life cycle is generally short, and it is quite good for her fairy sister to carry it for several years.

"In other words, as online celebrity, the core value of her life cycle is her face value and youth?"

"I have been working hard to film and play these years, hoping to shape some good roles and get recognition from the audience. If there are reports about actors in the future, I will be very happy to chat. Therefore, I really apologize … " Sister Tianxian, who is now the boss of her own film and television company, declined to interview in the short message.

When she left her hometown that year, she also asked Brother Lang anxiously if she could succeed.

"We want to be people who push stones down from the top of the mountain." He said to her smugly: Learn to take advantage of the popularity of the Internet, and when you take advantage of the situation, it will roll down, just like a landslide. There will be more and more mud stones rolling down, forming an avalanche effect.

Fairy sister Ermayina. Oriental IC data map

Pushing hands down the mountain

In 2005, two people came to Beijing to meet Brother Lang. One is Yang Xiuyu, a native of Northeast Jilin Province. It is said that I worked in a company in Hangzhou before coming. "He is a fan of fairy sister, active. He insisted on following me and taking care of more affairs for his fairy sister. I said, then come. " Brother Lang said that Yang Xiuyu became one of his disciples. He thinks about it now, Yang Xiuyu’s personality is relatively axial, which is also reflected in his screen name-"stand two and split four". "In terms of Go, Li Er can’t split four. He has to tear it down. "

Another chubby young man named Cao Guangfeng used to work in Xinyang Electric Power Bureau, Henan Province. "He is also a loyal fan of Tianxian’s sister. He resigned from public office." Brother Lang said that Cao Guangfeng is "very A Feng".

The three decided to set up a studio together to push the fairy sister to the top. A year later, Fei Afeng revealed in his blog that Li Er was gradually disgusted by Brother Lang because of something he was doing outside behind his back, and persuaded him to leave. So Li Er lived a poor and unknown life … He took Li Er back to Brother Lang and begged Brother Lang to take him back. After that, the three of them made a public relations case of "pins for villas" together.

In 2007, Li Ersi registered Beijing Erma Tianxian Culture Communication Co., Ltd. Obviously, the company name is related to the real name of Tianxian’s sister. Brother Lang revealed that the registered capital was 100,000 at that time. He invested 30,000 yuan, which became "Erma China", without a nominal name or a shareholder. No matter what the name of the company is, it is similar to the business content of Chen Mo Company, specializing in network marketing planning.

"online celebrity is equal to a carrier, serving a link and a product in the enterprise." In Sun Jianye’s view, the initial role of a pusher is equivalent to a senior netizen with a strong sense of network, bridging the network content transmission with netizens, "being a promoter or connector" and even a planner. After pushing the hand to succeed in pushing the red net, it is natural to think of expanding and transferring our own ability-"Our ultimate goal is not to push online celebrity to the fire, but to promote enterprises and establish brands. Whether it is to push network celebrities or push enterprises, it is ultimately to expand the visibility of enterprises. "

"I used to belong to the industry of pushing hands, and now I am in a traditional enterprise. I think I’m still a pusher. Help this traditional enterprise push from the network to the netizens. " Sun Jianye’s business card says his current occupation: general manager of e-commerce department of Beijing Tengda Qinghong Automobile Sales and Service Co., Ltd.

In 2009, this Shanxi guy was a planner in Erma China’s Shanghai branch, the chief network marketing planning agencies. At that time, Langxiong, who had left Erma China, had just returned from abroad and was asked to open this branch in Shanghai. He is in urgent need of manpower. Also out of admiration for Tianxian’s sister, Sun Jianye contacted Langxiong through netizens. "I am a student of Yimake and have studied systematic online marketing. I have learned everything from website building, SEO search engine optimization, SEM search engine delivery and advertising delivery, which just meets his needs for social media. "

Working with Brother Lang and Li Ersi, he will inevitably make a comparative analysis of the two in his heart.

"Brother Lang is a freak. He does have his own unique ideas on network promotion and social media marketing. " Sun Jianye still remembers that Brother Lang once told him about the process of conceiving "very real people"-"One day in 2006, he went to the toilet. Suddenly, he found cartoons with nine squares and four squares hanging on the toilet wall, which made him have a brainwave and thought what effect would it be if real people performed these cartoons? If you put it into some advertisements of corporate brands on the Internet, will netizens like it? With inspiration, he really organized a group of grassroots online celebrity to set up a’ very real’ performance team. Then promote it online, first get it to Tianya and push it, and the communication effect is very good, breaking tens of millions on the top. Generally speaking, according to the idea of traditional enterprises, online promotion is advertising. But Brother Lang is not. He knows what netizens want, and he will find a balance between netizens and enterprises. He wants to do something challenging and do it to the extreme. "

It’s also a challenge to break up two and break down four, but it gives Sun Jianye the feeling that "he is a very thoughtful person who dares to think and do. If he takes one thing seriously, he will devote all his resources to it. It’s just that his later ideas are getting bolder and bolder, and his practices are becoming more and more extreme. "

This kind of evaluation also comes from the mouth of Brother Lang-"As long as you can catch your eye, Li Er doesn’t care about anything." Instinctively, this self-reliant man who pushed his ancestors once warned that "how can Guo Meimei’s business be pushed?" Others think of firing themselves online because they have no money. She is showing off wealth, and people who show off wealth are basically going to have an accident. "

"In 2013, before Li Er planned to speculate on the’ painting monk ship earthquake incident’, he called the agent behind the painter with me in the Asian Games Village. He asked, can Brother Lang come out? I said I was not interested. " He recalled.

Sun Jianye specifically cited the "Yang Zilu case" handled by Li Erbansi. Up to now, photos of the female model’s bare upper body in harmony with Li Er Er Er Si can be found on the Internet, as well as dazzling pictures and texts with "michel platini" throwing gold at herself.

"It was a travel company that wanted to promote its products on the Internet, and they found Li Er. Li Er put forward this plan, he found Yang Zilu, and she also wanted to promote herself, so she participated. " At that time, Sun Jianye deeply felt that the form of expression was too vulgar and expressed his disapproval of the countermeasure case at the meeting. On the other hand, Li Er believes that there is no limit as long as it caters to the tastes of netizens. "Including Li Er’s admission after the accident, because netizens have a strong curiosity, he would rather create negative things online to satisfy their tastes."

In August 2013, Li Ersi was criminally detained by the Beijing police on suspicion of provoking trouble and illegal business operations. Before the incident, he had merged Erma Shanghai into the Beijing company.

"Because I don’t agree with Irma’s thinking, I have already left it." Sun Jianye said that he later started online marketing training for enterprises. One of the trainees is the boss of the company where he is now.

Now in the company office in Changping, Beijing, Sun Jianye once again feels that pushing hands is a double-edged sword. At the end of 2009, CCTV’s "Economic Half-hour" column did a report on network promoters. This incident also laid the groundwork for him to leave the pusher business. "It is too exciting for me. That exposure report uncovered some network underworld and network hatchet man phenomena in this industry. It makes me feel that no matter what is pushed, there are both positive and negative voices in network promotion. You don’t have a good grasp of the scale of your content. Whether it is to guide netizens or promote enterprises, it not only does not play a positive propaganda role, but also changes the network promoter from a neutral word to a derogatory term. "

Chen Mo

I want to make you popular, first I want to make myself popular.

"I predicted the development of online celebrity in the early days, but I was wrong about online celebrity’s economy. Running too fast, I didn’t foresee that there will be three major ways to realize Taobao, online drama and live broadcast in online celebrity today. " Chen Mo now secretly laments that he has failed to manage online celebrity’s economy continuously. However, one thing hasn’t changed: if you want to be a online celebrity, you must have a personality, an extremely outstanding personality. No matter whether the public’s vision changes from "appreciating ugliness" to "neutrality" and then to "aesthetics", or whether online celebrity moves from individual phenomenon to group phenomenon, "having personality" will never leave its original religion.

There are bright spots in personality, which determines the creativity developed by online celebrity, "or someone helps his creativity", and then the assistance of the platform, he said.

In mid-March this year, another live video APP "Aperture Live" was a roadshow before its official launch in Beijing 798 Art Zone. Its banner is: Life is a live broadcast. On this live broadcast, the fans of the two newcomers are on the rise. One is Yang Renhui, who loves dancing. She said that she has no pushers to push herself. At first, in order to attract popularity, she also tried various images to show people, but later she changed her mind: you can watch it or not, as long as I do a good live broadcast every day. Because she always looks cheerful, over time, everyone likes her cheerful optimism. "Come up and chat with fans every day. It takes about 20 days to go online a month. Broadcast for 4 hours when you are not busy, and only broadcast for 1 hour when you are busy. " This has broadened her circle of friends for she likes to be quiet and alone.

Compared with Yang Renhui, another new online celebrity in aperture live broadcast, Tsing Yi Zuyu, who sings Peking Opera, and her promoter Yang Sanjin are more active and clear-cut.

"online celebrity will never be a star, and a star will never be online celebrity. This is a very realistic concept. In fact, the definition of online celebrity is both favorable and unfavorable. Praise that you are famous means that people are consuming you. Now everyone is spending more on what Zuyu has done. I don’t want her to be in online celebrity forever. I want her to be ‘——papi ice’-papi sauce and Fan Bingbing. " Before Yang Sanjin said that he was a promoter, he was a small variety coffee. After mixing for many years, the big and small programs were killed all over, but they were not very popular, so they turned behind the scenes. As a new generation of pushers, his definition of online celebrity is far more straightforward than that of Langxiong Chen Mo and others: first, there must be a joke, and second, there must be a clear idea. As for the role played by pushing hands, "it is still the same sentence: when everyone can be popular, it depends on who gives you the opportunity and who gives you the platform, who is the biggest."

"You have to have money." Line Yongjing added. At present, he charges 400 yuan to 500 yuan for each online consultation. He turned on Apple’s mobile phone and clicked on the software-"Look, I helped post-90 s, positive energy and high-tech CEOs." His finger points to a female entrepreneur of a small electronic technology company who is in cooperation and communication with himself.

"If you are a grassroots without personality and no resources, you also want to be a online celebrity and change your destiny through this road?"

"What can I do? I still need capital investment! " He blurted out that this is an era when almost everyone wants to be a online celebrity. Netizens are pushers and know the Internet well. online celebrity, who grew up in this atmosphere, is also a pusher. "If I want to push you, I have to push myself first."

Back to the old "pain" that he didn’t want to be uncovered-those online celebrity people who he tried to help, but eventually fell apart with him, he wryly spit out a sentence: online celebrity is another self who pushes hands.

In the middle of the night, he posted "Fantasy Lyrics" on WeChat, and the lines carried the dream he wanted to reach: you were a naive teenager who loved fantasy, and the stationery became a digital novel and poem. Robots and monsters in the distant mountains didn’t appear in front of you, just the work you didn’t like, the crazy thoughts and the rented life …

Original title: When Xú Zhēng filmed a movie next door to the express station,

Xú Zhēng is a director who is good at shooting comedies. Although his new work "Retrograde Life" is full of funny paragraphs, its overall character is realistic.

The character of realism first requires keen observation, capture and true reflection of real life, which is inseparable from the exploration of new life phenomena and themes, thus bringing artistic innovation. Retrograde Life satisfies this point in two dimensions.

First, it pays attention to the phenomenon of middle-aged unemployment — — As the pillar of the family, the unemployment of middle-aged people is often unbearable for the family. In recent years, the world economy has been affected by the epidemic situation, and the story of urban elite unemployment has been heard from time to time. The film’s protagonist, Gao Zhilei, was originally a programmer of an Internet company, and also served as the team leader. He has a happy family. A few years ago, he bought a big house in a high-end residential area. His parents opened a small supermarket in the residential area, and his wife who studied art was a full-time wife at home. His daughter was about to enter an international school. However, due to the average team performance, he became the first person to be laid off when the company needed to downsize. Although he could get a severance payment, his father’s sudden stroke and high monthly mortgage became a boulder on Gao Zhilei, and he had to start a "retrograde life".

Secondly, the film focuses on a new group — — Takeaway clerk With the rapid development of e-commerce, express delivery has become an important part of solving the last mile of logistics. Until recent years, instant food and beverage take-out has been developed to meet the fast-paced life needs of urban people. However, as ordinary people, we don’t know much about these take-away workers who wear eye-catching clothes and ride battery cars every day and are closely related to our lives, where they come from, why they are engaged in this profession, what kind of family they have and what kind of life they live.

When the unemployed programmer Gao Zhilei was confronted with age discrimination and failed to apply for 1000 cover letters, he had to work as a delivery clerk. In this way, Retrograde Life connected these two new social groups in series, realizing realism’s capture and reflection of real life.

Realism reflects life through typification, especially by shaping typical characters. There are old people and young people on the Gaozhi base. They have to support their families and houses, work overtime at night and catch the subway in the morning, which is typical of urban middle-aged office workers. After he was suddenly laid off, he faced an age disadvantage in re-employment, but his family’s difficulties were increasing day by day, which was a typical pain of a large group.

In addition to Gao zhilei, the film also created a group image of a number of takeaway staff at a takeaway site. Not only by riding fast, not eating, but also by a map secret, it has repeatedly won the big black of the single king — — Because his food delivery speed has become the standard of platform algorithm, it has constantly pushed up the degree of involution of takeaway staff, which has once become the target of public criticism; There are also extreme stingy, and everything is broken with a roll of tape to make do with it, so that the leg is injured and wrapped with tape; There are also young mothers who take delivery with dolls, optimistic little brothers who broadcast live while delivering delivery, and Lao Zhang who is still delivering delivery at the age of 60. Colorful group images have broken the stereotype of the audience, who come from different places and backgrounds, but in the face of the difficulties of life, they are not lying flat, but struggling hard. Shan Wangdahei worked so hard to compensate his young colleagues who were injured because of him, and he was so stingy to collect medical expenses for his daughter who had leukemia. Gao Zhilei had to take up the responsibility of supporting his family from being clumsy to giving full play to his own advantages to write the "Passepartout" applet. The group images of this group of typical characters convey the indomitable spirit.

Humanistic care is an essential character of realistic creation. "Retrograde Life" does not rely on the dream of windfall from heaven and the ostentation of wealth to create screen illusion, nor does it rely on provoking group opposition and deliberately creating dramatic conflicts to please the audience, but it infects people with deep humanistic care for grassroots workers. In the film, the internal environment of fierce competition among take-away groups, the unfriendly external environment, traffic accidents from time to time, the special difficulties of individual families, and the great pressure of middle-aged people from individuals to their families after layoffs are fully demonstrated. However, the film does not exaggerate suffering, nor does it reinforce stereotypes. Knowing that her husband lost his job, Gao Zhilei’s wife didn’t complain or dislike it, but immediately re-enrolled students to teach playing drums. In the live broadcast room, she generously pulled her husband in a takeaway suit into the painting, thus sharing weal and woe. His wife’s understanding and generosity also made Gao Zhilei "take off Kong Yiji’s gown", get rid of the former concept of professional hierarchy, go into his original company from hiding to bravely, and deliver the takeaway to his colleagues.

Look at ordinary workers, not condescending; Promoting social progress, rather than solidifying social concepts, are the most valuable qualities of realistic creation. In fact, under the appeal of public opinion and the infection of art, all aspects of society are showing more and more concern for the group of foreign sellers. For example, the platform began to sign formal contracts with the sellers and purchase necessary insurance; Many rest stations have been built in the community for take-away workers to rest. The delivery staff themselves are also strengthening traffic safety awareness and taking social responsibility. The news of the courier brother who is helpful and saves people in the media is not uncommon. Promoting social harmony and progress is exactly what warm and realistic works like Retrograde Life want to achieve.

According to reports, in order to shoot this film, the main creator investigated more than a dozen express delivery sites and put the shooting place next to the real site to ensure the authenticity of the shooting. A group of actors, including the protagonist Xú Zhēng, skillfully rode on battery cars and shuttled through the city. In some cases, it was obvious that they were mixed with the real people in the city. Artists have their own personal lives, but it is the duty of directors and actors, as well as their professional norms, to go deep into the story world, understand and experience the life of the characters and create a credible character image. Life in Retrograde did just that. Therefore, the so-called "the rich play the poor" and "the bottom of consumption" and other provocative remarks on the Internet have obliterated the serious work attitude and sincere care of artists, which is really nonsense.

Of course, Retrograde Life is not impeccable in art. Repeated use of sick family members, and persistent delivery after repeated crashes are all manifestations of insufficient artistic means. At the end of the story, the "Passepartout" applet written by Gao Zhilei entered the company’s high-level vision, indicating that he might return to his familiar post and end the transitional period of being a takeaway. How the whole takeaway group can break through the algorithm puzzle and open their life dreams will take a long time for the whole society to make contributions. (Professor, Shanghai Film Academy, Shanghai University, Liu Haibo, President of Shanghai Film Criticism Society)

Car home Q&A Assistant reveals the detailed size data of Ruifeng M3 model for you. According to the data, the body dimensions of 2020 Ruifeng M3 are as follows5075mm x 1765 x 1900, the wheelbase is reached.3110 mm, providing a practical spatial layout. The body size of the 2019 model includes various specifications, such as 4651 mm x 1765 mm x 1900 mm, 4645 mm x 1740 mm x 1900 mm and 4715 mm x 1740 mm x 1935 mm, to meet the needs of different consumers.

In terms of power, Ruifeng M3 is equipped with three engines with different displacement, namely, 1.6-liter naturally aspirated engine, 1.8-liter naturally aspirated engine and 1.5-liter turbocharged engine, providing drivers with rich power options. In terms of appearance design, the front face of M3PLUS adopts quadrangular headlight group and thick chrome-plated middle net, which is stable in overall shape without losing the sense of fashion.

In terms of carriages, Ruifeng M3 is famous for itsFlat and wide designIt shows excellent loading capacity, the rear design is simple and practical, and the taillight group adopts vertical layout, which emphasizes the practicality and functionality of MPV models. The interior space is flexible, which can support the layout of up to 9 seats, fully meeting the needs of passengers. In terms of safety configuration, the new car is equipped with ABS plus EBD, airbag, tire pressure monitoring and early warning and body stability system, which provides a solid guarantee for driving safety.

To sum up, Ruifeng M3 has demonstrated its competitiveness in MPV market with its well-designed body size, power configuration and practical internal space, while its rich safety configuration provides drivers with a safe driving experience. Whether it is the 2020 model or the 2019 model, it reflects Ruifeng brand’s persistence and pursuit of vehicle quality.

1905 movie network news The summer comedy The Richest Man in Xihong City, which will be released on July 27th, was held in Beijing today (June 11th). The screenwriter and director Yan Fei and Peng Damo, together with the leading actors Shen Teng, Vivian Sung, Zhang Yiming, Chang Yuan, Wei Xiang, Wang Chengsi and Tao Liang, made their debut. The gathering of many talented comedians made the press conference a "tucao conference", and Shen Teng even said directly that "we should call this the first show in Xihong City"! In addition to mercilessly exchanging ideas with each other, everyone staged a verbal battle about "real wealth in life".

　

Knock yourself down! The poorest "richest man" complained bitterly about hardships

Digging and searching is reasonable! The main creation reveals each other’s "grievances" and laughs at the audience.

The previously exposed preview of the "Special Laughing Blockbuster" version has already made netizens see Wang Duoyu’s "wonderful challenge", and at the press conference, Shen Teng even brought four black bodyguards "Xi Se" to the stage, posing as a style, and swearing "Don’t marry me, I can’t guarantee what they will do!"

However, the "richest man" complained on the spot that his life was very difficult, and his current life situation was relatively poor, and a big pie fell from the sky, but it was not necessarily true happiness! Shen Teng complained bitterly: "The two directors are’ geniuses among geniuses’. In order to get the role of Wang Duoyu, I got a card and asked for personal education. I ran 5 kilometers every day and broke my ankle and hip joint. I have been entangled with my illness and struggled with it. I have been rehabilitating under the guidance of a doctor every day, from losing weight to gaining weight, and I must control my weight within 163 pounds! "And the special" Behind the Sadness of the Richest Man "released on the spot also proves his" accusation "against the director — — In the special edition, the behind-the-scenes tidbits revealed that the "richest man" had rented food, clothing, housing and transportation. On the set, he not only didn’t have enough to eat, he couldn’t sleep well, but also "gave up his face value and gave up his abdominal muscles". To make matters worse, the director shouted "card" as soon as the supper food was delivered to his mouth!

"We can’t waste it, we have to be frugal. We used a ham for three months, and we finally ate it on the principle of not wasting it … … The crew drivers and aunts all came to play group performances because they had to invest more money in post-production. " Yan Fei and Peng Damo’s well-founded "giving evidence in court" brought the press conference to a hilarious climax. No matter how frugal they are, they can shoot a blockbuster movie, except for them!

　

Weight loss challenge! The "richest man" is willing to "lose everything"

Give up a billion? The masters created the "Xihong City First Show" on the spot.

Shen Teng and Zhang Yiming, two good brothers, played tricks to spread their wealth in the play, and they also played with their hearts at the press conference. The two men who were blessed by the play took this opportunity to weigh on the scene one after another, regardless of their own acting future. As a result, Shen Teng didn’t want to "show off his wealth" when he ran away from the scene. Zhang Yiming broke the news: "I ate everything that I didn’t give Teng Ge when filming. I gained more than 40 kilograms!" He also promised a small goal on the spot: If the premiere is 10 kilograms thinner one month later, Shen Teng will send 2,000 movie tickets to netizens! If you don’t lose weight, you will send 2000 movie tickets to netizens!

The drama is one after another! Vivian Sung first said: "The director gives the actors a lot of room to play", followed by Shen Teng: "I acted according to the script!"! ”； Chang Yuan wants to promote and suppress first: "The cooperation is not pleasant, because the script is too perfect to give play to the creative actors"; Shen Teng followed suit: "I didn’t expect Master Chang to reach the bottleneck of creation so early." Wang Duoyu, the "richest man", turned into "the king of strength" to amuse everyone. Although the film tells the story of the richest man racking his brains to spend a billion dollars, there is a scene that says, "What are you willing to give up a billion dollars to protect?" The problem not only makes the founders stage large-scale talk shows — — "Xihong City’s first show" made them "show their talents"!

The three-person team must use their bodies to hold the football with the key words they want to protect most and run to the finish line. A built-in decibel meter test was built on the spot to record everyone’s applause, screams and laughter. In the end, the "financial team" represented by Chang Yuan, Wang Chengsi and Tao Liang won with high decibels. The football that Chang Yuan got was written as "freedom", and he said that "the freedom of second creation cannot be lost"; Wei Xiang said that he got the "talented" football because "he wanted to exchange his talent for the opportunity to continue cooperation with the two directors"; Zhang Yiming said frankly that "getting" affection "is because he has been a family with two directors for so many years"; Shen Teng put the football income representing "luck" in his arms, and joked that "I won’t exchange it for one billion, because I can exchange it for two billion with my luck!" He said that his beauty and IQ are both surplus, and only luck refuses to change, because "I have to leave enough luck to star in the third work of the two directors"!

　　

What is the director of "Xihong City" interpreting unexpected warmth on the spot?

Assemble the "Daxiang Team", laugh at the blockbuster and be proud of "going out"

In this brand-new original story, Wang Duoyu (Shen Teng), the down-and-out goalkeeper of Daxiang Team, an amateur third-class team in Xihong City, encountered a wonderful challenge and had to spend one billion yuan in one month. I thought that a happy life was full of "troubles" at once. For the first time, Yan Fei gave an official interpretation of the meaning of the place name "Xihong City", which runs through the two films "The Richest Man in Xihong City". "I think of the happy memories of rainbows after the rain in my childhood, so’ Xihong City’ is actually the hometown of our childhood in our hearts, where many people live happily." This warmth also exists in the crew that created the "Xihong City". The two directors seriously thanked the actors for their hard-working cooperation and the efforts of the whole team.

As a brand-new masterpiece after goodbye mr. loser, the creative team is full of confidence. The director said frankly: "We have the best comedian and the best production team, so that the audience can not only laugh heartily in this film, but also find the resonance of ordinary people’s lives." Shen Teng said: "Our movie is far more than sincerity. This comedy movie is really funny!"

　

New forms of interaction, going to the World Cup!

"Xihong City Community" was officially launched, and the cumulative number of online users exceeded 410,000!

It is reported that the online "Xihong Community" jointly launched by the film and Taobao Film was officially launched, and the number of people has exceeded 410,000. On that day, 10 representatives of Xihong citizens came to the press conference and won the "Citizen Award" awarded by Shen Teng, the richest man. This time, the perfect cooperation of online and offline linkage makes everyone yearn for the beautiful vision of "Xihong City". Finally, the "Daxiang Team" made a surprise appearance as an egg at the press conference, and announced that it would start a nationwide roadshow to watch the game with fans from all over the world and go to the "World Cup".

Original insight

Author: insight ciyu

If you want to make money, you must make yourself valuable.

Rockefeller, the American oil magnate, worked for a company called tuttle when he was young.

In the first two years of his work, he was only responsible for handling some business chores and paperwork of the company.

Colleagues who joined the company with him lamented that they disliked the low salary, no value, no spirit, and lived in a daze.

But Rockefeller is different.

When he goes to work every day, he will listen carefully to how his predecessors discuss problems, make plans and make decisions.

Because negotiation is often involved in the company’s business, he tries his best to learn some negotiation skills.

Rockefeller recalled that this career had a great impact on his career development.

Amy Resness, a psychologist at Yale University in the United States, once divided work attitudes into three types:

Take work as an errand, a career and a mission.

Different working attitudes determine that you will reach different heights.

Taking work as an errand and torture will only consume you constantly.

Only by treating work as a practice and a whetstone can we cultivate ourselves stronger and stronger.

01

I agree with one point: the meaning of our work is to serve life, not to add to it.

But many people still get it backwards.

Complaining is the normal state of work, and fishing is the main purpose of work.

They stand on the opposite side of their work with bitter hatred and consume all their energy in their work.

1. Consumption value

There was a tip about fishing at work on the Internet:

Buy a big thermos cup, set 8 alarm clocks, and use an excuse to fetch water every 50 minutes;

Do exercise in the tea room for 15 minutes, and then return to the station after consuming the time;

Drink more water and you can go to the toilet with pay. The more you drink, the longer you rest …

But these people didn’t expect that they were not perfunctory, but perfunctory themselves.

The economist Xue Zhaofeng’s words tell the truth of the workplace: "Everyone, every moment, is working for his resume."

If you work hard and create benefits, your value will rise.

Every time you paddle, you can’t solve problems for the company, and you will naturally become a marginal person.

Media person @ Yang Mingyuan mentioned one of his colleagues.

Lao Jiang, who graduated from a prestigious school, has been working for 5 years.

Lao Jiang likes to talk a lot, but when it comes to work, he can be lazy and never work hard, and he can fool and never work hard.

Every time the leader arranges a business trip, he either says that there is something at home or excuses that he is not feeling well.

He sits in front of the computer every day, seemingly drawing seriously, but actually secretly playing games and brushing videos.

In the first half of the year, the company laid off employees, and Lao Jiang’s name was impressively listed.

Yang Mingyuan was puzzled, but Lao Jiang was a veteran, so he ran to ask the boss why.

As a result, the boss said something cruel but profound: "People like Lao Jiang who muddle along every day will not be laid off when the company’s income is good." But once the company’s earnings get worse, these people are the first to be eliminated. "

No company is willing to keep idle people. When you are fooling around, it is not far from being abandoned.

You think you are taking advantage of the company, but more is killing your own value.

Step 2 consume emotions

The writer james allen talked about a "garden effect".

The human mind is like a garden. If harmful seeds are sown, poisonous weeds will take root and sprout, and the garden will be barren.

At work, many people have inadvertently planted bad emotions.

If the leader is harsh, he will fall into depression.

The thought of dealing with annoying customers suddenly sank to the bottom.

If you compete with your emotions so blindly, your work will become the source of your pain.

Junichi Watanabe wrote a story in "Blunt Sensibility".

There is a professor-level doctor in the hospital where he practises. Although he has a good medical skill, he has a bad temper and scolds him mercilessly when he encounters any problems.

Many interns are unhappy when they hear that they are assigned to be his assistants.

Before the operation, I was nervous and afraid of being scolded again;

After the operation, I was bursting with negative energy and in a very bad mood.

One of them, Dr. S, is different. He just devotes himself to studying the professor’s medical skills.

For those swearing words, he went in one ear and out the other, and forgot all about them.

In this way, Dr. S became the fastest progress in surgery among his peers.

I’m depressed about the difficult task, I’m sorry about the chores, and I’m angry about my annoying colleagues …

If these emotions occupy your mind all the time, the working day will become a good Friday.

3. Consume skills

An editor friend in Luo Zhenyu once proudly told him that he had learned a trick. When editing any article, he only used three copy-and-paste key combinations, but not one more.

Luo Zhenyu wondered why he was so.

He explained that because the boss gave too little money.

Luo Zhenyu asked, has your level improved or declined in recent years?

He sighed and said that it had fallen so badly that he couldn’t find a job when he went out to look for it.

The story of Luo Zhenyu, a friend, is a true portrayal of many people.

Many programmers never ask Baidu anything, so that the ability to type code is fading, and the effort to search for answers is perfect.

If they are allowed to take the lead and solve the problem by themselves, they will only scratch their heads.

There are also many designers who hang out in various design websites and collect dozens of templates. If the leaders have any requirements, they will pull out a set of templates to deal with them.

They beat the world with a PS, and several other design softwares will not be used until they are used.

Working for many years, without by going up one flight of stairs, I have honed my skills to the extreme, but I have abandoned my martial arts and become more and more mediocre.

They finally became a screw, stuck there, unable to climb up, and going out, the dogs were disgusted.

02

Daisuke Iwase, the founder of a well-known Japanese insurance company, worked for many well-known consulting companies and venture capital institutions after graduation, and finally chose to start a business.

Looking back on his years in career life, he once summed up a set of "three working principles", one of which is:

There will never be a boring job, and any post should strive to add its own added value.

The weak are squeezed out by work, but the strong regard work as a training ground.

1. Cultivation ability

This society follows a conservation principle.

The higher your ability level, the higher your value and income will naturally rise.

When Alibaba just started, Tong Wenhong applied for the front desk position and needed to do both front desk and administrative work, with a salary of only 500 yuan.

But instead of complaining, she took these two jobs to the extreme:

In order to skillfully solve customers’ problems, she learned all the business of the company from scratch;

In order to improve work efficiency, whenever a colleague is on a business trip, she will help to check the train number and time in advance.

Three years later, she became the chief executive.

Later, Ali developed the logistics business and founded the rookie package, and she took on the organizational responsibility.

Every day, in addition to signing talents, she also actively learns warehousing and logistics knowledge to help build a big data operation platform …

Under her leadership, the rookie package was established less than three years ago, and its valuation exceeded 100 billion.

In fact, the essence of work is interest exchange: if you want to make money, you must make yourself valuable.

Envy others for promotion and salary increase, it is better to concentrate on polishing your own expertise.

The cake you eat is as big as your ability.

Step 2 cultivate your mind

In 1967, American psychologist seligman did an experiment called learned helplessness.

He kept a dog in a cage and gave the dog an electric shock as soon as the buzzer sounded.

After many experiments, seligman changed his ways.

After he pressed the buzzer, he opened the cage door.

Unexpectedly, the dog didn’t escape, but fell to the ground moaning and shaking all over, giving up the chance to escape from the cage.

The same is true of people.

Once we are afraid of problems and complain about failure, we will be imprisoned and fall into the state of learned helplessness.

Dong Yuhui talked about his feelings about work:

"The world will not always be kind to you, and your vulnerability will sometimes become a fatal flaw.

What we have to do is to constantly strengthen ourselves and change blx into steel in the long life. "

There are not so many smooth sailing in the workplace, but more bad worries and troubles.

If you want to be a master copywriter, you have to rack your brains to polish every word. Getting stuck is a common occurrence, and it is also common to kill manuscripts, but these setbacks are part of your work and growth.

If you want to be a gold medal seller, you may be shut out again and again if you sell it humbly; If you please customers with a smile on your face, you may get insults …

Behind those high commissions are clever mouths and even more cheeky.

Everyone has a fragile heart.

It’s just that someone trained it to be made of stainless steel and built bridges and mountains all the way.

3. Practice cognition

In an interview, Zhang Yiming pointed out: Cognition is a person’s core competitiveness.

Many people repeat the same work every day and get in touch with the same information. Over time, they are trapped in the cocoon of thinking.

Zhang Yiming, on the other hand, forced himself to upgrade his cognition.

At Cool News, many of my colleagues were masters and doctors in computer science from famous universities such as Tsinghua, Peking University and Stanford, and he learned their way of thinking and attitude.

When he was at Microsoft, he would take the initiative to sum up the experience of large enterprise management.

In his spare time, he will read biographies and psychological books of various characters to expand his thinking and break down cognitive barriers.

In a wide range of reading, he refined an essential trait of successful people: the ability to delay satisfaction.

So his life is simple and focused, and he puts all his thoughts on researching products and reading.

His knowledge of human nature enabled him to lay his own business map in a short time.

If you are trapped in cognition, you will be trapped at the bottom of your life, and you will be able to upgrade your cognition to make your life a higher level.

A short-sighted migrant worker, looking down and looking up, is concerned about his own one-acre three-point field.

What is tangled is the details of the current work, and what is pondered is how to perfunctory the task.

But visionaries will focus on their own growth and industry changes.

The cognitive deviation between the two determines that their future stage must be different.

▽

Some people divide people in the workplace into two types:

One is the consumption type, which only increases the length of service and does not increase the ability.

A rechargeable type, with the groping in the workplace, both ability and cognition have been greatly improved.

If you are the former, you will find that all the lazy things you have stolen and avoided will become the weight of life.

If you are the latter, you should believe that the self-investment and self-appreciation of your work will be a rich reward in the future.

Original title: "Never consume yourself at work"

Read the original text

Is there a feeling that China Insurance Research Institute, which once frightened car companies, seems to have not "moved" for a long time?

In fact, people are "suppressing big moves." Recently,China Baoyan released the test results of 14 popular new cars in one breath.Among them, there are Crown Lu Fang, Link 09, Civic/Style, domestic BMW X5, etc., which have attracted much attention in the fuel vehicle camp, as well as the popular product ideal L9, Tucki P5 and Wenjie M7 in the new energy camp.

Without further ado, let’s take a look at the performance of these popular cars right away. (Note: China Insurance Research Test is divided into four major items, and the ranking from good to poor is G excellent, A good, M average and P poor)

The scores of 14 cars are presented first:

Ideal L9, AITO Bound M7

Undoubtedly, these are two products with high popularity in the new energy camp this year, especially the ideal L9, which is known as "the best domestic SUV in 5 million". Everyone would like to know what the "materials" of such a big car are.

Zhong Bao Yan geIdeality L9Our evaluation is M, G, G, G, and it performs well in various tests, especially in the "structural crashworthiness" of many models, and the ideal L9 also gets excellent evaluation. It seems that its "stacking" has also reached the safety aspect.

According to the ideal official, the proportion of high-strength steel and hot-formed steel in L9 is over 80%, and the battery pack is protected by the side protective beam and aluminum alloy shell, and the airbag and air curtain cover 12 positions of the whole vehicle. It should be noted that the current monthly sales volume of Ideal L9 exceeds 10,000, which is enough to show that consumers recognize it.

Wen Jie M7Like the ideal L9, it is also M, G, G, G, and there is no P evaluation in each subdivision. Since its release, Yu Chengdong has personally spoken for M7 for many times, and now it seems that M7 is also struggling for a sigh of relief.

In the aspect of passive safety, the high-strength hot-formed steel used in the M7 is 1500Mpa, and eight airbags are standard. In the aspect of battery safety, aviation-grade heat insulation, extremely fast active cooling and triple special impact-resistant explosion-proof technology are also adopted.

FAW Toyota Crown Lu Fang and GAC Toyota Lingshang.

Let’s look at the two players of Toyota’s family. It is worth mentioning that Toyota’s models have performed very well in the research and test of China Insurance. The previous C-HR, Willanda, RAV4 Rongfang, Corolla, Lei Ling, Asian Dragon, Yize and Camry all got three G’s without exception.

Crown Lu FangAs the twin brother of Highlander, the heat has been not low since it was released. This time, the test got M, G, G and G evaluations. In the frontal 25% offset collision that everyone was most concerned about, the crew cabin of Crown Lu Fang remained intact and the A-pillar had no obvious deformation.

Of course, some netizens said: More than 100,000 Toyota cars can get excellent results, and more than 300,000 Crown Lu Fang should do well.

GAC Toyota LingshangThe performance of Toyota is also expected. After all, it is positioned above Lei Ling, and China Insurance Research has given P, G, G and G evaluations. Its achievements have once again given consumers a reassurance. Toyota really treats the safety of its new car equally, which can be seen from the standard safety configuration of the whole department.

Dongfeng Honda Civic and Guangqi Honda Style

Regarding the twin models, there must be fans who want to ask whether the "standards" of Guangben and Dongben are the same. This time, China Insurance Research Institute will let Civic and Style share the same PK.

In terms of occupant safety, both cars have won the excellent evaluation, the difference lies in the "crashworthiness and maintenance economy index", the Civic’s structural crashworthiness evaluation is P, and the shape is M.

Let’s look at the driver’s side frontal 25% offset collision. The difference between them is that the "leg and foot" evaluation of the model is A, while the Civic is G. It is worth mentioning that the A-pillars of the two cars are not obviously deformed, and the passenger compartment remains intact.

Although Civic and Style have different achievements in some sub-projects, their overall scores are all P, G, G, G, indicating that the gap in safety is basically negligible. For these two cars, Brother Gang’s opinion is still: buy whoever you like.

Guangzhou Automobile Chuanqi Shadow Leopard, Changan UNI-V

Shadow Leopard and UNI-V are both representatives of autonomous sports cars. Both cars have excellent cost performance, especially the starting price of Shadow Leopard is less than 100,000 yuan. So is the safety of affordable domestic cars guaranteed?

Shadow leopardThe final evaluation is P, G, G, A. In the item of "auxiliary safety", it is a pity that Shadow Leopard didn’t get the G evaluation, but in the frontal 25% offset collision, Shadow Leopard’s evaluation was excellent, and there was no cutting corners.

From the configuration point of view, Shadow Leopard has been equipped with complete active and passive safety configuration since the second-lowest model (the price is 108,000 yuan). According to the price standard of 100,000, there is nothing to be picky about.

Chang ‘an’s next doorUNI-VThe final scores are P, G, G, G, and the total score is better than that of Shadow Leopard. However, in the 25% offset collision, UNI-V’s "vehicle structure" and "intrusion of the upper part of the passenger compartment" did not get the best G evaluation, but it did not have any impact on the whole.

It can be found that in 2022, even the model with a price of 100,000 yuan will attach great importance to safety, which may be the "credit" of the self-owned brand involution.

SAIC Audi A7L, BMW Brilliance X5

Audi A7L and domestic X5 should be the two high-level models made in BBA in recent years, and everyone should be able to predict that the safety probability of this price model will not be bad.

Indeed,The final scores of A7L and domestic X5 are M, G, G, G,Except for the poor maintenance economy score (because they are luxury cars), the performance of other items is excellent, which is of course the standard that this price model should have.

In the past, domestic consumers had a little concern, that is, some imported cars "cut corners" after they were made in China, which led to a decline in safety. For example, some German cars had excellent test results in IIHS in the United States, but they were exposed in domestic tests.

Now it seems that luxury brands will pay more and more attention to the China market with huge sales volume and potential, and vehicle safety will naturally be placed in an important position.

Tucki P5, Euler Good Cat

Tucki P5 is a heavy product in the field of compact pure electric cars, and Euler Good Cat is also the mainstay of the family. Both products have a certain position in the new energy vehicle market.

Among them,Tucki P5It lived up to expectations and scored P, G, G and G, especially in the aspects of passenger safety and vehicle auxiliary safety. In the 25% offset collision, the structure of the passenger compartment was intact, the A-pillar was not obviously deformed, and the driver was fully protected.

Ou la Hao MaoHere, China Insurance Research Institute gave it a rating of A, A, G and G. In the item of occupant safety in the car, the rating of "25% offset collision" and "side collision" of Good Cat was A. It seems that China Insurance Research Institute’s 25% offset collision is still an item that is easy to lose points.

Many netizens also said that in the new energy era, the sales of trams are getting higher and higher. I hope that China Insurance Research can evaluate more new energy vehicles with mainstream prices in the future to "check the door" for consumers.

Link 09, Hyundai Elantra

These two cars have nothing to do with each other, so Brother Gang put them at the end, but I believe many people have guessed their performance.

Because of the relationship between the brand and Volvo, the LECK model inherits the excellent safety of Volvo models. The previous LECK 05, LECK 03 and LECK 01 all got excellent evaluation in China Insurance Research Institute. As the flagshipLingke 09Of course, there is no suspense. The results of A, G, G and G are the best among the 14 models in this batch.

As the official said, LEIK 09 is a "mobile fortress" based on the concept of global security. Previously, LEIK 09 successfully challenged the "tail-collision superimposed continuous rolling" test, and its safety was widely recognized.

As a heavy new car of Beijing Hyundai,ElantraThe evaluation given by China Insurance Research Institute is P, G, A, A, and it didn’t get G evaluation in the two major items of "safety of drivers and auxiliary safety of vehicles", but considering that the starting price of Elantra is only 99,800 yuan, this achievement is remarkable.

Write it at the end

From the test results of China Insurance Research Institute, it can be found that the safety of new cars has been significantly improved in the past two years. No matter luxury cars, mainstream cars or new energy vehicles, more and more attention is paid to safety, and the overall development is in a good direction.

Among them, China Insurance Research Institute has certainly played an important role in supervision and spur. After all, no new car wants to "break the halberd" in China Insurance Research Institute, and car companies also understand that once the safety problem is fermented, the blow to sales can be said to be fatal.

In addition, the escalation of competition in various market segments, more attention to safety issues from all walks of life, and more and more understanding of cars by consumers are also important factors to urge the safety progress of new cars. Brother Gang sincerely hopes that car companies can make persistent efforts to let consumers drive safe and secure cars.

　　In 2022, Gansu Province made great efforts to promote the implementation of "Strong Science and Technology", accelerated the development of new business incubation service platforms such as Zhongchuang Space and Science and Technology Business Incubators, held various innovative and entrepreneurial events with high standards, and constantly optimized the ecological environment of innovation and entrepreneurship. The deep integration of science and technology and "double innovation" has continuously injected new kinetic energy into the high-quality development of Gansu’s regional economy and society.

　　The policy dividend continues to release the vitality of double innovation. Gansu actively promoted the implementation of the Notice on Tax Policies for Science and Technology Business Incubators, University Science Parks and Zhongchuang Space (Caishui [2018] No.120), and effectively helped all kinds of science and technology innovation entities at all levels to reduce their burdens and help them out. In 2022, the tax reduction and exemption for all kinds of business incubators in the province totaled 11,786,500 yuan. Among them, the actual tax reduction and exemption for national and provincial incubators totaled 10,187,500 yuan, and the actual tax reduction and exemption for the national filing space totaled 1,599,000 yuan.

　　The construction of dual-creation service platform improves quality and efficiency. Gansu organized a comprehensive evaluation of 204 provincial-level and above double-innovation incubation carriers in batches, strictly organized the declaration, evaluation and identification of a new batch of provincial-level double-innovation incubation carriers, and guided the standardized construction and high-quality development of service double-innovation incubation carriers. In 2022, 45 institutions in the province applied for provincial-level science and technology business incubators and creative spaces (the expert review work has been completed, and it will be confirmed after on-site inspection), and two provincial-level science and technology business incubators were recommended to participate in the national-level science and technology business incubators. In the 2021 annual evaluation results of national science and technology business incubators released by the Torch Center of the Ministry of Science and Technology, all 12 national science and technology business incubators in Gansu participated in the evaluation and achieved good results, of which 1 was rated as excellent (Class A), 9 as good (Class B) and 2 as qualified (Class C), with a pass rate of 100% and an excellent rate of 83.3%.

　　The team of innovative and entrepreneurial instructors has been growing. Focusing on cultivating high-quality innovative and entrepreneurial tutors, serving innovative and entrepreneurial enterprises or teams to develop rapidly and healthily, Gansu actively played the role of science and technology entrepreneurship incubation association and organized a new batch of innovative and entrepreneurial tutors to declare and identify. A total of 375 middle and senior managers with rich experience in innovation and entrepreneurship, such as colleges and universities, scientific research institutes, incubators, intermediary service agencies and science and technology enterprises, applied for provincial-level innovation and entrepreneurship mentors. After expert review, 240 people were identified as provincial-level innovation and entrepreneurship mentors, injecting fresh blood into Gansu’s science and technology innovation work, integrating innovation and entrepreneurship resources based on innovation and entrepreneurship incubators, gathering entrepreneurial counseling teams, spreading innovation and entrepreneurship, and serving the needs of entrepreneurial enterprises.

　　The role of promoting entrepreneurship and employment is obvious. By the beginning of 2022, there were about 333 incubators in Gansu, including 77 incubators and 256 creative spaces. There are about 2,749 incubators at all levels in the province, which drives about 30,531 people to be employed (about 3,015 new college students are employed), up by 10.51% year-on-year. There are about 836 full-time and part-time entrepreneurial tutors, 1,910 entrepreneurial tutors are connected with enterprises, and about 991 innovative and entrepreneurial activities and various trainings are held. There were about 5,975 entrepreneurial teams served by all kinds of creative spaces at all levels in the province in that year, and about 4,111 start-ups served in that year, which led to about 36,968 employees (including about 5,854 new college students), about 3,740 full-time and part-time entrepreneurial instructors, and held about 5,709 innovative and entrepreneurial activities and various trainings.

　　The enthusiasm and vitality of innovation and entrepreneurship continue to be stimulated. Gansu successfully held the 11th China Innovation and Entrepreneurship Competition (Gansu Division), and 285 enterprises in the province signed up for the competition, with 1,993 pieces of various intellectual property rights, with 7 pieces per household, including 98 invention patents, 865 utility model patents and 334 designs. After fierce competition in the preliminary, semi-finals and finals, 60 enterprises won the first, second and third prizes and outstanding enterprise awards in the start-up group and growth group of Gansu Division, and 19 enterprises successfully advanced to the national competition. Four enterprises, including Zhangye Lanbiao Biotechnology Co., Ltd., Lanzhou Peptide Valley Research Institute Co., Ltd., Gansu Qingyang Ruihaijia Energy Technology Co., Ltd. and Yumen Dayang Tianqing Petrochemical Co., Ltd., won the "Outstanding Enterprise Award of China Innovation and Entrepreneurship Competition" in the fields of energy conservation, environmental protection, biomedicine and new materials in the national trade competition. The 7th China Innovation Challenge (Gansu) was successfully held, and 172 technological innovation requirements of enterprises were collected, and 106 technological innovation requirements were selected for release, involving electronic information, equipment manufacturing, energy conservation and environmental protection, modern agriculture, biomedicine, petrochemical industry and other fields. 130 local challenge teams from Beijing, Tianjin, Zhejiang, Jiangsu, Sichuan, Shaanxi and Gansu were recruited, and 187 solutions were collected for 87 technological innovation requirements. After fierce on-site competition and competitive docking, a total of 48 technological innovation requirements and solutions were successfully docked and a Industry-University-Research cooperation agreement was signed, with a contracted amount of 38.1 million yuan.

　　In the next step, the Science and Technology Department of Gansu Province will firmly establish the concept that "grasping science and technology means grasping development, and seeking innovation means seeking the future" under the guidance of the spirit of the 20th Party Congress and in accordance with the requirements of the "six efforts" of the Ministry of Science and Technology, vigorously implement the innovation-driven development strategy, solidly carry out strong scientific and technological actions, and continuously promote the deep integration of science and technology and "double innovation". Focus on publicizing and implementing the dual-innovation policy, promoting the integration and development of dual-innovation carriers with other subjects, establishing an evaluation and management mechanism for innovative and entrepreneurial instructors, cultivating high-energy dual-innovation incubation carriers and creating a good atmosphere for innovation and entrepreneurship, and make new and greater contributions to promoting the continuous progress of science and technology in Gansu, accelerating the creation of innovative provinces, and striving to write a new chapter of the era of building a happy and beautiful new Gansu and creating a new situation of enriching the people and prospering Gansu.

　　On September 5th, Tang Jing, Vice Mayor, launched the activity of "Enterprise Visit and Project Promotion" in Sheyang, stressing that the industrial economy should be the main force to stabilize the economic market, help enterprises to solve problems accurately, speed up the project construction with all efforts, ensure the stable and healthy operation of the economy, and greet the party’s 20th victory with practical actions. Wu Gangyu, secretary of Sheyang County Party Committee, accompanied by Wang Ning, deputy secretary of the county party committee and county magistrate.

　　In Shanghai Tiqiao Jiangsu Textile Technology Co., Ltd. and Jiangsu Shayin Group Sheyang Printing and Dyeing Co., Ltd., Tang Jing went into the production workshop to learn more about the production and operation of enterprises, encourage enterprises to accelerate the digital transformation, and constantly improve market competitiveness and added value of products. The Hengzhi Fresh Agriculture Guanyang Kitchen Project is expected to process 20,000 tons of agricultural products every year, and strive to build an industry benchmark for integration from field to table. Tang Jing deeply inspected the cold chain logistics center, distribution center and other places, affirmed the practice of food safety management in the whole chain, and encouraged enterprises to further improve the level of low-carbon energy saving on the basis of safety and strive to create a new benchmark for green development of the industry.

　　Walking into the construction site of BYD Power Battery Phase I project, thousands of workers are fighting for the first line and strive to put into production as soon as possible. After listening to the person in charge’s introduction of the project progress, Tang Jing stressed that it is necessary to closely follow the time node and strengthen the construction organization to ensure the high standard and timely completion and acceptance of the project. At the scene of Hengtong cable project, there are many hanging towers and machines roaring. Tang Jing inquired about the difficult problems in the project construction in detail, and asked the relevant departments to increase the precision service and promote the project construction to improve quality and efficiency.

　　Electronic information is one of the four leading industries in our county. Tang Jing came to the construction site of electronic information enterprise projects such as An Xu robot, warm-sun chip spot measurement and sorting, Peking University Raman laboratory and tricolor LED display equipment, and learned about cooperative research and development, product innovation, and putting into production to achieve efficiency. He pointed out that it is necessary to focus on the electronic information industrial park as an important bearing platform, strengthen the exchange of elements, deepen synergy and linkage, realize the close matching and common development of the industrial chain, and create a characteristic industrial cluster that can’t be moved, crushed and dismantled.

　　In the survey, Tang Jing emphasized that Sheyang and the relevant departments of the city should serve the enterprises in detail, always adhere to the working concept of service at home and before, go deep into the front line of enterprises, listen to their voices, help enterprises boost their confidence in development, solve the problem of blocking points, and fully stabilize the basic disk of the real economy. We must do everything possible to strengthen existing enterprises, give full play to the policy-oriented role, promote enterprises to increase investment in research and development, enhance the kinetic energy of science and technology, and firmly grasp the initiative of development in competing for new tracks. It is necessary to promote the project construction at full speed, improve the guarantee of various elements, do a good job in the whole process tracking service, and promote the high-quality development of county economy with the high-quality construction of the project.

　　Wang Haibing, member of the Standing Committee of the County Party Committee and secretary of the Party Working Committee of Sheyang Economic Development Zone, and Xu Liangliang, member of the Standing Committee of the County Party Committee and deputy county magistrate attended the event.