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Source: Cross-cultural Art History

Lecture information

Region and style

-Early gold art and technology in Eurasia.

A series of lectures on the frontier of global history and cross-cultural art research

Four Seasons School Autumn Lecture

November 23rd, 2022 (Wednesday) from 18: 00 to 20: 00.

Video number of "Cross-cultural Art History" & Tencent Conference

Speaker:

Su Rongyu used to be the director, professor and doctoral supervisor of the Research Center for Traditional Crafts and Cultural Relics of China Academy of Sciences.

Moderator:

He Xilin, professor and doctoral supervisor of Central Academy of Fine Arts.

Lecture introduction

Eurasia is the birthplace of human civilization and the space for the development, evolution, even decline and interruption of major civilizations. The three major religions in history: Catholicism, Islam and Buddhism-Taoism are located in the west, middle and east of the mainland respectively. The theory of human going out of Africa holds that modern people are of the same origin, but they have evolved in different environments and communicated with each other. This paper takes gold as the object and art and technology as the starting point to discuss the early attitude, performance and expression of Eurasia towards gold. The obvious fact is that, as the birthplace of human civilization, the worship of gold in the Near East was established as early as the 6th millennium BC, followed by Central Asia and North Africa, belonging to the same system. Therefore, forging, hollowing, hollowing out, foil gold and welding techniques are basically used to process gold wares and use them for decoration. But East Asia is different. Gold appeared late in Shang and Zhou Dynasties, and its quantity was relatively small, and it was cast and shaped until Qin and Han Dynasties. The true worship of gold may have originated in the Eastern Han Dynasty and formed in the Tang Dynasty after the Wei and Jin Dynasties. In addition, in the early history of East-West communication, the role of East Asia was always receptive and rarely exported, as was the gold art and technology.

M43 of Varna Cemetery in Bulgaria, about 6000 years ago.

Introduction to the lecture

Su Rongyu joined the Institute of Natural Science History of Chinese Academy of Sciences in 1986. In 1997-1998, he was a senior visiting scholar in the Philosophy Department of TU-Berlin, and studied the history of technology. From 2000 to 2001, he was a Forbes Fellow at the Smithsonian Institution in Washington, D.C., and conducted bronze art and technology research at The Freer Gallery of Art and The Arthur M. Sackler Gallery of Art. In 2001, he was promoted to researcher and doctoral supervisor, served as the executive director and secretary-general of the China Society of History of Science and Technology, and concurrently served as an academic member of the Archaeological Center in China, Peking University. In 2004, he founded the Cultural Relics Technology and Traditional Craft Research Center of China Academy of Sciences and served as the first director. From 2003 to 2012, he conducted academic research or gave lectures as a visiting professor and visiting professor at Uni-Tübingen University, Technical University of Berlin and Uni-Frankfurt am Main. In 2017, as a visiting professor, he conducted cooperative research at the British Museum. The research direction is ancient metal technology and art, and the subjects involved include technical history and art history (art archaeology)., archaeology, science and technology archaeology, cultural relics protection, etc. He has published more than 100 monographs and articles.

Introduction to the host

He Xilin, professor and doctoral supervisor of the School of Humanities, Central Academy of Fine Arts, and director of the Archaeological Society of China. National high-level talent "Ten Thousand Talents Program" is a leading talent in philosophy and social sciences, and a visiting scholar in the Department of Art History and Architectural History of Harvard University. He has been engaged in the teaching and research of China art history, art archaeology, China ancient visual culture and material culture for a long time. Completed 4 national and provincial research projects, published 8 monographs, published more than 30 papers, and edited 10 textbooks. His representative works include Reading Pictures and Viewing History: Archaeological Discovery and the Study of Visual Culture in Han and Tang Dynasties, The Dimension of Eternal Life: the History of Murals in China Tomb (co-authored) and A Brief Compilation of China Art History (third edition) (co-authored, won the first National Excellent Textbook Award).

Brief introduction of series lectures

Sponsors: Art Museum of Central Academy of Fine Arts, Silk Road Art Research Collaborative Innovation Center of Central Academy of Fine Arts, and School of Humanities of Central Academy of Fine Arts.

Co-organizer: Four Seasons School of Intercultural Art History

Chief planner: Li Jun, Zhang Zikang and Yue Jieqiong.

Coordination: Huang Xiaofeng, Gao Gao

Execution: Ren Rui, Liu Xiyan, Zheng Yi.

Season school

Four Seasons School is established in the order of spring, summer, autumn and winter. Invite famous scholars or people in the cultural and artistic circles to host the "Four Seasons Lecture Hall"; Focus on launching the "Four Seasons Forum" to train and discover young scholars; Organize art investigation activities related to "Walking Art History" to share the beautiful and pure aesthetic experience with the public.

Editor-in-Chief Wu Qiong

Editor He Yifan

Original title: "Lecture on Su Rongyu: Region and Style-Early Gold Art and Technology in Eurasia"

　　BEIJING, May 1 (Xinhua) According to the website of the Central Meteorological Observatory, in the next three days, there will be rainy and snowy weather in the Qinghai-Tibet Plateau and along the Tianshan Mountains in Xinjiang, mainly moderate rain (snow), and there will be heavy snow in high altitude areas. On May 2-4, there were heavy rains in parts of Jianghan, Huanghuai, Jianghuai and central and northern Jiangnan, and there were some heavy rains. On the 5th-6th, there were heavy rains in Jiangnan and South China, and local heavy rains.

　　Yesterday, there was rain and snow in Tibet, Qinghai and Xinjiang, and there was heavy rain in Yunnan.

　　From 08: 00 yesterday to 06: 00, snowfall, rain or sleet 1 ~ 7 mm in central Tibet and southern Qinghai; Xinjiang Ili Valley and Urumqi and other places fell to moderate rain or sleet, with local heavy rain (33 mm); Rain fell in parts of eastern Heilongjiang and eastern Jilin; Moderate to heavy rain fell in parts of eastern Tibet and southwestern Yunnan, and local heavy rain (50-68 mm) occurred in Xishuangbanna, Yunnan.

　　From the 2 ndYangtze-Hanshui ValleyThere will be heavy rainfall in Huanghuai and other places.

　　In the next three days, there will be rainy and snowy weather on the Qinghai-Tibet Plateau and along the Tianshan Mountains in Xinjiang, mainly moderate rain (snow), and there will be heavy snow in high altitude areas.

　　On May 2-4, there were heavy rains in parts of Jianghan, Huanghuai, Jianghuai and central and northern Jiangnan, and there were some heavy rains. On the 5th-6th, there were heavy rains in Jiangnan and South China, and there were heavy rains locally.

　　Specific forecast for the next three days

　　From 08: 00 on May 1 to 08: 00 on May 2,There is little to medium snow or sleet along the Tianshan Mountains and most of the Qinghai-Tibet Plateau in Xinjiang. There are moderate to heavy rains in parts of Ili Valley in Xinjiang, southeastern Tibet, northern Sichuan Plateau, eastern Sichuan and Chongqing, among which there are heavy rains (50-60 mm) in parts of southeastern Tibet. There are 5 ~ 7 winds in parts of northern and eastern Xinjiang, most of Inner Mongolia, Hexi in Gansu and central North China (see Figure 1).

　　Figure 1 National Precipitation Forecast Chart (08: 00 May 1-08: 00 May 2)

　　From 08: 00 on May 2 to 08: 00 on May 3,There are small to medium snow or sleet in parts of Xinjiang along Tianshan Mountain and southern Xinjiang basin, central northwest, western and central Tibet. There are moderate to heavy rains in parts of southeastern Tibet, western Huanghuai, western Jianghuai, most of Jianghan, northern Hunan and northeastern southwest China, among which there are heavy rains (50-90 mm) in parts of central Hubei. There are 4 ~ 6 winds in parts of northern Xinjiang, Ili Valley, most of Inner Mongolia, western Jilin and Liaodong Peninsula (see Figure 2).

　　Figure 2 National Precipitation Forecast Chart (08: 00 May 2-08: 00 May 3)

　　From 08: 00 on May 3 to 08: 00 on May 4,There are small to medium snow or sleet in parts of Yili River Valley and South Xinjiang Basin in Xinjiang, northern and southwestern Tibet, and central part of northwest China, and moderate to heavy snow (5 ~ 7 mm) in parts of western Qinghai. There are moderate to heavy rains in parts of southern North China, Huanghuai, Jianghuai and Jianghan, among which there are heavy rains or heavy rains (100 ~ 120 mm) in parts of southern Shandong, eastern and southern Henan, central and northern Anhui and eastern Hubei. There are 5 ~ 7 winds in parts of eastern Xinjiang, northwestern Inner Mongolia, central Liaoning, northern Qinghai and central Yunnan (see Figure 3).

　　Figure 3 National Precipitation Forecast Chart (08: 00 May 3-08: 00 May 4)

　　12 manifestations of memory failure.

First, boot without display

　　This kind of failure is a common phenomenon due to the memory stick, which is generally caused by poor contact between the memory stick and the motherboard memory slot (on the premise of eliminating the failure of the memory itself). Just rub the golden finger with an eraser back and forth to solve the problem (don’t clean it with alcohol, etc.), and memory damage or problems with the motherboard memory slot can also cause this kind of failure.

　　There is no display failure when the computer is turned on due to the memory module, and the host speaker will generally beep for a long time (for the AwardBios).

Second, the windows system is unstable and often produces illegal errors.

　　This kind of failure is generally caused by poor quality of memory chips or software reasons. If it is determined that it is the memory stick, there is only one way to replace it.

Third, the windows registry is often damaged for no reason, prompting users to recover.

　　Such failures are generally caused by poor quality of memory chips, which are difficult to repair, and there is only one way to replace them.

Fourth, windows often automatically enters the safe mode.

　　This kind of failure is generally caused by the incompatibility between the motherboard and the memory stick or the poor quality of the memory stick. It is common for PC133 memory to be used on some motherboards that do not support PC133 memory stick. You can try to reduce the memory reading speed in CMOS settings to see if the problem can be solved. If not, the memory stick will have to be replaced.

Five, random crash

　　This kind of fault is generally due to the use of several different chips of memory chips. Because of the different speeds of each memory chip, there is a time difference, which leads to the crash. This can be solved by reducing the memory speed in CMOS settings, otherwise, only the same type of memory can be used. Another possibility is that the memory module is incompatible with the motherboard, which is generally rare. In addition, it is also possible that the computer crashes randomly due to poor contact between the memory module and the motherboard, which is quite common.

Six, the system resources decrease after the memory increases.

　　This kind of phenomenon is generally caused by the incompatibility between the motherboard and the memory. It is common that the PC133 memory stick is used on some motherboards that do not support the PC133 memory stick. Even reinstall the system can’t solve the problem.

Seven, when windows starts, when loading the high-end memory file himem.sys, the system prompts that some addresses have problems.

　　This problem is generally caused by the damage of some chips of the memory stick, and the solution can be found in the following memory maintenance method.

Eight, when running some software, there is often a hint of insufficient memory.

　　This phenomenon is generally caused by the lack of remaining space on the system disk. You can delete some useless files and leave more space, and it is generally appropriate to keep it at around 300M m.

Nine, from the hard disk boot to install windows to detect disk space, the system prompts that memory is insufficient.

　　This kind of failure is generally due to the fact that the user added the emm386.exe file to the config.sys file, and the problem can be solved by shielding it.

　　In fact, the method of booting windows from the hard disk in DOS mode is complicated and slow. First, DOS files must be installed on the hard disk, and config.sys and autoexec.bat files must be configured. If the files are improperly configured, it will also lead to a series of unforeseen failures, which is not practical for beginners. Secondly, after windows is successfully loaded, the system startup time will be prolonged because the files of config.sys and autoexec.bat will be transferred to drive the optical drive every time the system is started. If the files of config.sys and autoexec.bat are blocked, sometimes the optical drive will not work normally under windows.

X. An illegal error occurred when installing windows to the system configuration.

　　This kind of fault is generally caused by the damage of the memory stick, which can be solved according to the method of memory maintenance. If it doesn’t work, the memory stick will have to be replaced.

XI. The system automatically restarts many times when windows is started.

　　This kind of fault is generally caused by the quality problem of memory chips or power supply. Of course, the system restart may also be caused by poor heat dissipation of CPU or other man-made faults, which can only be eliminated step by step by elimination method.

Twelve, memory maintenance method

　　After the above failures, if the memory is damaged or the chip quality is not good, if the conditions do not allow, you can use a soldering iron to remove each chip on one side of the memory to see if the problem can be solved. If not, you can replace the chip on the other side until it is successful (so the welder is afraid that the person who needs to repair the mobile phone can achieve it). Of course, it will get twice the result with half the effort if an oscilloscope is available. After this method is adopted, only half of the memory is available, for example, 64M and 32M are available. Therefore, there is no need to repair the small memory.

The Press Office of the State Council published the white paper "Traditional Chinese Medicine in China" on Tuesday, December 6, 2016, and held a press conference at 10 am that day to introduce the white paper and the development of traditional Chinese medicine. Wang Guoqiang, deputy director of the National Health and Family Planning Commission and director of state administration of traditional chinese medicine, and Xi Yanchun, spokesperson of the State Council Information Office, attended and answered questions from reporters.

The White Paper of "Traditional Chinese Medicine in China" of the State Council Office and the Press Conference on the Development of Traditional Chinese Medicine
China Wang Zongchao photo

【The host attacked Yan Chun.】Good morning, ladies and gentlemen. Welcome to the press conference of the State Council Information Office. Today, the State Council Press Office published the White Paper on Chinese Medicine in China and held a press conference to introduce the White Paper and the development of Chinese medicine. Present at today’s conference are: Mr. Wang Guoqiang, Deputy Director of the National Health and Family Planning Commission and Director of state administration of traditional chinese medicine. I am Yan Yanchun, spokesperson of the State Council Press Office. First of all, I would like to introduce the white paper "Traditional Chinese Medicine in China".

As an outstanding representative of Chinese civilization, traditional Chinese medicine (TCM) is a medical science gradually formed and continuously enriched by people of all ethnic groups in China during thousands of years of production and life practice and fighting diseases. It has not only made outstanding contributions to the prosperity of the Chinese nation, but also had a positive impact on the progress of world civilization. Since the 18th National Congress of the Communist Party of China, the government of China has placed Chinese medicine at the height of national strategy. At the national health and wellness conference, the Supreme Leader General Secretary emphasized that efforts should be made to promote the revitalization and development of Chinese medicine. The China Municipal Government regards Chinese medicine as an important force in the construction of a healthy China, insists on paying equal attention to both Chinese and western medicine, and promotes the complementary and coordinated development of Chinese medicine and western medicine, so as to jointly protect people’s health in an all-round and full-cycle way. With the rapid development of economy and society, the enhancement of people’s health awareness, the adjustment of medical purpose and the change of medical model, Chinese medicine has shown its unique value more and more, and it has been widely recognized and concerned by the international community.

The white paper "Traditional Chinese Medicine in China" released today is the first time that the China government has published a white paper on the development of traditional Chinese medicine. The white paper systematically introduces the development and characteristics of traditional Chinese medicine, fully introduces the national policies and main measures of developing traditional Chinese medicine in China, and shows the scientific value and cultural characteristics of traditional Chinese medicine. The full text is about 9,000 words, which consists of three parts: preface, text and conclusion. It is published in Chinese, English, French, Russian, German, Spanish, Japanese and Arabic. The Chinese version and the English version have been published by People’s Publishing House and foreign languages press respectively.

I’ll introduce these situations first, and then I’ll ask Mr. Wang Guoqiang to introduce them.

Wang Guoqiang, deputy director of the National Health and Family Planning Commission and director of the state administration of traditional chinese medicine, answered questions from reporters.
China Wang Zongchao photo

【Deputy Director of the National Health and Family Planning Commission and Director state administration of traditional chinese medicine　Guoqiang Wang】Good morning, ladies and gentlemen, journalists and friends. I am very glad to meet with friends from the media here, and I am very grateful for your long-term concern and support for the revitalization and development of Chinese medicine. As we all know, Chinese medicine is a medical science gradually formed and constantly enriched and developed by the people of all ethnic groups in China during thousands of years of production and life practice and the struggle against diseases. It contains profound philosophical thoughts of the Chinese nation and is the key to opening the treasure house of Chinese civilization. Now, I would like to introduce the situation to you from four aspects.

First, Chinese medicine is the original medical science of the Chinese nation. Traditional Chinese medicine (TCM) originated in the land of China. In thousands of years of medical practice, it has continuously absorbed and integrated advanced science and technology and humanistic ideas in various periods, and has been constantly innovating and developing. Its theoretical system has become increasingly perfect and its technical methods have become more abundant, forming a unique concept of life, health, disease and prevention. It reveals the law of occurrence and development of human health and diseases from a macro, systematic and holistic perspective. Traditional Chinese medicine attaches importance to the whole, peace, individualization, prevention and health care, and "preventing diseases before they occur". Its use method is simple, and it advocates the sincerity of great doctors, realizing the integration and unity of natural science and humanities. The concept and method of Chinese medicine to maintain health is in line with the new trend of health concept and medical model transformation, and it contains valuable wisdom to solve human health problems.

Two, China to promote the development of traditional Chinese medicine national policies and main measures. The China Municipal Government attaches great importance to and strongly supports the development of Chinese medicine, and makes strategic plans and overall arrangements for Chinese medicine as a unique health resource, an economic resource with great potential, a scientific and technological resource with original advantages, an excellent cultural resource and an important ecological resource. In terms of management system, the state established the state administration of traditional chinese medicine, established the inter-ministerial joint conference system of traditional Chinese medicine in the State Council, and established the local Chinese medicine management department accordingly. In the construction of the rule of law, the State Council promulgated and implemented the Regulations on Traditional Chinese Medicine in People’s Republic of China (PRC), and the National People’s Congress is actively promoting the deliberation of the Law on Traditional Chinese Medicine in People’s Republic of China (PRC). In terms of policy measures, a series of major measures such as "Several Opinions on Supporting and Promoting the Development of Chinese Medicine" have been issued. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has put the development of Chinese medicine in a more important position, and insisted on "paying equal attention to both Chinese and Western medicine" as one of the important policies for the development of health and health undertakings in the new period. "Healthy China 2030" Planning Outline, as the action program to promote the construction of healthy China in the next 15 years, puts forward a series of tasks and measures to revitalize the development of traditional Chinese medicine and serve the construction of healthy China. The State Council issued the Outline of Strategic Planning for the Development of Traditional Chinese Medicine (2016-2030), which upgraded the development of traditional Chinese medicine to a national strategy and made systematic arrangements for promoting the development of traditional Chinese medicine in the new period. It can be said that the cause of Chinese medicine has entered a new historical development period.

Third, the achievements made in the development of traditional Chinese medicine. It is mainly reflected in the basic establishment of a medical service system of traditional Chinese medicine covering urban and rural areas, the accelerated development of preventive health care services of traditional Chinese medicine, and the obvious improvement of accessibility and accessibility of traditional Chinese medicine services. Traditional Chinese medicine provides a higher service share than the resource share with a lower investment, which should be said to amplify the benefits of deepening medical reform. China government regards talent training as the foundation of career development, and has established a unique system of talent training for traditional Chinese medicine. The scientific research of traditional Chinese medicine has made positive progress, and Tu Youyou won the 2015 Nobel Prize in Physiology or Medicine for discovering artemisinin. Traditional Chinese medicine industry has gradually become a strategic industry with strong development advantages and broad market prospects in national economic and social development. The China Municipal Government attaches importance to and protects the cultural value of traditional Chinese medicine, and actively promotes the construction of the inheritance and dissemination system of traditional Chinese medicine culture. It should be said that at present, a new pattern of all-round development of traditional Chinese medicine has been formed, which includes medical treatment, health care, scientific research, education, industry and culture, and provides the people with health services and guarantees of traditional Chinese medicine covering the whole cycle of "growing strong and old". The complementary and coordinated development of traditional Chinese medicine and western medicine has become a remarkable advantage in the development of health and wellness in China.

4. International exchange and cooperation of traditional Chinese medicine. China is committed to promoting the development of international traditional medicine, and actively advocates the World Health Organization General Assembly to adopt a resolution on traditional medicine. The medical teams sent by China to more than 70 countries basically have Chinese medicine personnel, accounting for about 10% of the total number of medical personnel. At present, Chinese medicine has spread to 183 countries and regions, and it has become an important content for China to carry out cultural exchanges with other countries and promote exchanges and mutual learning between eastern and western civilizations.

At present, China’s economic development has entered a new historical period, and the position and role of traditional Chinese medicine in economic and social development is becoming more and more important. The revitalization and development of traditional Chinese medicine has ushered in a historic opportunity of favorable weather, favorable geographical conditions and harmonious people. China will learn from the achievements of various modern civilizations, persist in making the past serve the present, promote the modernization of traditional Chinese medicine, effectively inherit, develop and make good use of traditional Chinese medicine, and strive to realize the creative transformation and innovative development of traditional Chinese medicine health preservation culture, so as to integrate it with modern health concepts, serve human health and make greater contributions to the development of world civilization.

Thank you, and I would like to answer your concerns.

【host】Thank you, Mr. Wang Guoqiang, for your introduction. Let’s enter the Q&A session.

Xi Yanchun, deputy director of the State Council Information Bureau, invited reporters to ask questions.
China Wang Zongchao photo

【Xinhua News Agency Central News Interview Center reporter】China has issued the "Healthy China 2030" Planning Outline, which has become an important grand blueprint and action program for promoting the construction of healthy China in the next 15 years. In this process, Chinese medicine is a unique health resource. What role can Chinese medicine play? What challenges do you think the future development of Chinese medicine, especially at the grassroots level, will face? Under the background of medical supply-side structural reform, where does our confidence come from to maintain the originality and uniqueness of Chinese medicine? Thank you.

【Guoqiang Wang】Your question is very good. As we all know, in August this year, the Central Committee held a health and wellness conference, and the General Secretary delivered an important speech. Later, the Central Committee and the State Council issued the "Healthy China 2030" Planning Outline, which embodies the new ideas, new concepts and new requirements of the CPC Central Committee and the State Council for maintaining people’s health, and especially puts forward that maintaining people’s health should be given priority in the development strategy. In particular, it is pointed out that to realize the transformation from treating diseases as the center to people’s health as the center, it is required to provide people with health services in the whole cycle and process.

I think Chinese medicine plays its due role in the construction of healthy China, which is consistent with the characteristics and essence of Chinese medicine. As we all know, Chinese medicine has a unique concept and method of maintaining health from birth to death.

According to the Outline of Planning, the construction of a healthy China will be promoted from the following five aspects: First, it is necessary to popularize healthy living. I think Chinese medicine should make a great contribution to the popularization of healthy life. As we all know, Chinese medicine emphasizes health care, "treating diseases before they occur", preventing diseases before they occur, preventing diseases after they have occurred, and preventing them from recovering. How to integrate health care into daily life and develop a good lifestyle? Chinese medicine can play a very good role in four seasons, flirting, diet saving, careful use of drugs, and appropriate exercise. This is the aspect of popularizing healthy life and improving the people’s health and cultural literacy of Chinese medicine, which truly reflects that everyone is the first person responsible for their own health. I am the master of my health, I maintain my health, and I understand my health. This is the role that Chinese medicine can play in popularizing healthy life.

Second, Chinese medicine can play a very good role in optimizing health services. Because Chinese medicine has unique advantages and technical methods in "preventing diseases", treating major diseases and recovering diseases. In the Outline of Healthy China Planning, many requirements are put forward for the health service of Chinese medicine, the most important of which is that Chinese medicine should play a leading role in the prevention of diseases, play a synergistic role in the treatment of major diseases and play a central role in the rehabilitation of diseases. I think these three roles reflect the characteristics of Chinese medicine in health service.

Third, Chinese medicine should play an important role in improving health protection. We should not only have a perfect medical security system, but also pay attention to how to save and reduce medical costs and medical expenses. In terms of medical security, I think that the extensive use of Chinese medicine can not only effectively prevent diseases and move forward, but also help to solve difficult problems in disease treatment with relatively simple methods and solve these problems with relatively little expenses. There is no doubt that Chinese medicine is simple and inexpensive, and it can play an important role in preventing diseases at the grassroots level and treating some diseases in a relatively simple way.

Especially in the medical reform, giving full play to the role of traditional Chinese medicine and trying to control the rising medical expenses can really play a role in ensuring the basics, strengthening the grassroots and controlling expenses, and amplifying the benefit of medical reform. One more thing, Chinese medicine should make great achievements in building a healthy environment, because Chinese medicine has accumulated rich ecological wisdom. As we all know, Chinese medicine emphasizes the unity of man and nature, that is, people’s health must adapt to the natural environment, which is a very important essence. Traditional Chinese medicine (TCM) uses natural plant medicines to treat diseases, which protects the ecology, promotes the harmonious symbiosis between man and nature, and uses natural regulation to maintain health. In particular, as we all know, TCM advocates that you can take medicine without taking medicine, and you can use non-drug therapy when you can use non-drug therapy, so many non-drug appropriate technologies have been created, which are environmentally friendly, ecological and economical. Therefore, Chinese medicine should also make great achievements in building a healthy environment.

The last point is that Chinese medicine can also play an important role in developing the health industry. During the "Twelfth Five-Year Plan" period, the total output value of Chinese medicine industry increased by 20%. By 2015, the total output value of Chinese medicine industry reached 786.6 billion, accounting for nearly one third of the total output value of Chinese medicine industry, and the healthy industry of Chinese medicine exceeded 1 trillion, becoming a new economic growth point in China. The ongoing development of health industry and health service industry, including the "Development Plan of Chinese Medicine Health Service" issued by the State Council, all put forward requirements for promoting the development of Chinese medicine in health industry. We are also actively promoting the healthy old-age care and health tourism of traditional Chinese medicine, including promoting the development of health products and diagnosis and treatment equipment of traditional Chinese medicine, which should be an important aspect of the development of health industry. These five aspects are also the five key aspects of building a healthy China, and Chinese medicine can play a very good role.

To achieve these five achievements, we should actively promote the reform of Chinese medicine, including the structural reform on the supply side. When the people need Chinese medicine services, we find that Chinese medicine is still unsuitable in terms of laws, policies and institutional mechanisms. At present, we are actively promoting the comprehensive reform of Chinese medicine, improving the ability of Chinese medicine service to ensure the realization of the tasks and objectives proposed in the Outline of Planning, and more importantly, enabling the broad masses of people to truly enjoy the benefits of Chinese medicine service and play a role in maintaining health. Thank you.

The White Paper of the State Council’s "Traditional Chinese Medicine in China" and the Conference on the Development of Traditional Chinese Medicine. Photo by China Wang Zongchao

【China Daily reporter】Hello, Director Wang. After Tu Youyou won the Nobel Prize, Chinese medicine has been paid more and more attention in the world. This year, some major conferences, such as Rio Olympic Games and G20 Summit, have seen the phenomenon of Chinese medicine fever. Please talk about how to treat this phenomenon.

【Guoqiang Wang】As we all know, after Tu Youyou won the Nobel Prize in 2015, he played a very important role in revitalizing the development of Chinese medicine and boosting the enthusiasm of Chinese people in scientific and technological innovation. As researcher Tu Youyou said when winning the prize, artemisinin is a gift from traditional Chinese medicine to people all over the world, which is a concrete demonstration of traditional Chinese medicine as an original scientific and technological resource in China, and also fully proves the great significance and value of the development of traditional Chinese medicine. The development of Chinese medicine has not only enabled Chinese to enjoy the medical science left by its ancestors for thousands of years, but more importantly, Chinese medicine has also become more and more beautiful in the world in recent years.

Everyone saw the cupping brand on Phelps’ shoulder in Rio Olympics, and some people called it "Chinese seal". During the G20, many foreign guests and journalists visited Chinese medicine services. Afterwards, I also went to Zhejiang to learn about it, and it was really popular. In fact, not only in Rio Olympic Games, but also in Beijing Olympic Games, as we all know, there is a fever of traditional Chinese medicine in itself. Many people seek massage and acupuncture services, and some even think that China’s secret weapon in the Olympic Games is traditional Chinese medicine. In this regard, I would like to tell you a news, including that during the Ninth Global Health Promotion Conference, which I attended not long ago, members of the World Health Organization came to attend the conference, and the forum and experience exhibition of traditional Chinese medicine at the conference were very popular, which became a bright spot and a beautiful business card. I’d like to announce here that this year, the Center for Foreign Communication Studies of China Foreign Languages Bureau conducted the fourth global survey of China’s national image. This survey quoted 9,500 samples from 19 member countries except the European Union in the global sample database, and strictly implemented the international standards of online survey. The survey results show that Chinese medicine is considered as the most representative element of China, with the selection ratio reaching 50%. In Russian, the proportion of choosing Chinese medicine as the representative of China elements is as high as 75%, and in the first survey in 2012, Chinese medicine has not yet entered the top ten, which shows that the international community’s attention to Chinese medicine has increased significantly.

There are two main reasons: First, our country attaches great importance to and supports the development of Chinese medicine, and the influence of Chinese medicine is increasing day by day. First of all, Chinese attaches importance to Chinese medicine, and the people in China are generally using Chinese medicine. I think this is an important prerequisite and foundation for enhancing the international influence of Chinese medicine. Second, the international community pays more attention to the value of Chinese medicine. I visited some countries, and many national leaders talked with me, hoping that China could introduce Chinese medicine to their countries. Their awareness and recognition of Chinese medicine are constantly improving. At present, we have 10 TCM centers abroad, all of which are very popular. Not long ago, I went to the Czech Republic and saw that the appointment of patients in the Czech Chinese Medicine Center had been about half a year later, and the curative effect of Chinese medicine was very recognized by them. In the promotion of the "Belt and Road" strategy, countries along the "Belt and Road" have also expressed their desire to strengthen international exchanges and cooperation with China, hoping to introduce Chinese medicine from China to serve their own people. They also deeply feel that Chinese medicine service is effective, simple and convenient, and the cost is relatively low, because fee control is not only a problem facing China, but also a worldwide problem. How to control the excessive growth of medical expenses and make medical security affordable, we must find some simple and effective methods, and Chinese medicine has a lot to learn from in this respect. At present, the governments of 86 countries and regions have signed agreements with the government of China on cooperation in traditional Chinese medicine, and we are actively promoting this cooperation.

Here, I also want to inform you of a situation, which I just learned recently. The development of traditional Chinese medicine in China is consistent with the development of traditional medicine in the world. In the past decade, according to the statistics of the World Health Organization, the number of countries that have formulated traditional medical policies has increased from 25 to 69, the number of countries that have formulated laws and regulations on herbal medicines has increased from 65 to 119, and the number of countries that have formulated laws and regulations on traditional medical service providers has reached 65. This also shows that the number of countries that have formulated laws and regulations on traditional medicine has increased. Thank you.

[Phoenix TV reporter】Just now, Chinese medicine may be relatively cheap, but recently, at the beginning of this year, especially after the autumn, the price of Chinese herbal medicines skyrocketed again. After the skyrocketing in 2009-2011, the property market skyrocketed at that time, and this time, when the property market skyrocketed, the price of Chinese herbal medicines skyrocketed again. Many people even said that the medicine was sick, so how could patients treat it? I don’t know what do you think of the rapid increase in drug prices, especially the skyrocketing prices of Chinese herbal medicines, especially some precious or better medicinal materials? What measures will be taken next? Thank you.

【Guoqiang Wang】It is an objective fact that the price of Chinese herbal medicines has risen, but how do we treat this matter correctly and objectively? I think we should look at it from two aspects: First, the price of Chinese herbal medicines has been low in the past. Although Chinese herbal medicines are agricultural products, we can see that the prices of other agricultural products are rising, and the prices of Chinese herbal medicines have never been adjusted. This situation directly affects the enthusiasm of drug farmers to plant medicinal materials. Second, there is no reasonable price formation mechanism, which will also affect the quality of Chinese herbal medicine cultivation. Therefore, it is necessary to properly adjust the price of Chinese herbal medicines, which is also an important aspect of developing the sustainable development of Chinese herbal medicines.

Wang Guoqiang, deputy director of the National Health and Family Planning Commission and director of the state administration of traditional chinese medicine, photo by China Wang Zongchao

The response caused by the price increase of Chinese herbal medicines, especially the rise of some precious and scarce medicinal materials, has aroused everyone’s concern. Some people even say that it is not cheap to eat Chinese medicine now. There is such a view. I think this is also a practical situation. On the one hand, it is very important for us to vigorously promote the standardized cultivation and development of Chinese herbal medicines, so that Chinese herbal medicines can form a scale on the basis of improving quality and ensuring supply. On the other hand, in order to establish a reasonable price adjustment mechanism, some prices should be raised appropriately, but after the output of medicinal materials is large, the prices will also drop. To ensure that the broad masses of the people can use Chinese medicinal materials, including some precious and scarce medicinal materials, we should strengthen scientific research, find substitutes and improve the ability of artificial cultivation in ensuring supply.

In a word, the price reflects an appearance, but we should pay more attention to the problems behind the price, and we are actively coordinating with relevant parties in order to establish a reasonable price formation mechanism. Thank you.

【China Radio International reporter.】We have noticed that folk Chinese medicine has made a very important contribution to maintaining the health of the people, but some of them are difficult to obtain medical licenses because of their academic qualifications and other reasons. In view of this situation, are there any policies or measures to loosen them? Thank you.

【Guoqiang Wang】This is also a problem that has been reflected a lot in the recent period. From the actual work in recent years, the vast majority of folk Chinese medicine practitioners have certain clinical skills and experience, and they have indeed provided necessary services for the medical security of the people at the grassroots level. However, due to the general lack of systematic theoretical education of traditional Chinese medicine in folk Chinese medicine, and the existing evaluation mode and examination method in the examination of doctor qualification system can not well reflect the characteristics of folk Chinese medicine, it is necessary to further improve the examination system that is conducive to evaluating the real ability of folk Chinese medicine practitioners.

Over the years, state administration of traditional chinese medicine and the National Health and Family Planning Commission have adopted various channels to gradually improve the access of folk Chinese medicine practitioners. Mainly from two aspects:

First, the following three measures have been taken to solve the medical qualification of folk Chinese medicine practitioners: First, the "old-fashioned method" has recognized the qualifications of Chinese medicine practitioners (ethnic medicine) who have obtained the qualifications of medical professional and technical titles before the promulgation of the Medical Practitioners Law, and some folk Chinese medicine practitioners have been recognized as doctors. Second, since the end of 2006, we have promulgated the examination method for the qualification of doctors who have learned from traditional medicine and those who do have expertise, that is, Decree No.52 of the Ministry of Health, which stipulates that qualified Chinese medicine practitioners, ethnic medicine practitioners and those who have learned from teachers are encouraged to obtain the qualification to take the qualification examination for doctors. There are also some folk doctors who have obtained medical qualifications in this way. Third, in recent years, we have actively promoted together with the Health and Family Planning Commission, and granted rural doctors the qualifications of doctors with special skills who have mastered the unique methods and are well received by the people, and who have passed the clinical examination, farmers’ evaluation, secondary professional training and examination of traditional Chinese medicine, allowing them to provide services in rural areas with the scope of practice with special skills.

Over the years, through the implementation of this policy and passing the examination in some places, many folk Chinese medicine practitioners have obtained the qualification to practice medicine. As we all know, the Law of People’s Republic of China (PRC) on Traditional Chinese Medicine is now under deliberation to solve the problem of the qualification of private practitioners of traditional Chinese medicine. It is also clearly stipulated in the Law of Traditional Chinese Medicine that, according to the fact that there are training methods such as apprenticeship for Chinese medicine service personnel, on the basis of fully considering the safety of medical risks, those who have learned Chinese medicine by apprenticeship and have expertise in medical practice for many years should consider designing an access system through practical skills and clinical efficacy assessment. Thank you all.

【Guangming Daily reporter】I have a question about talents for Minister Wang. I know that two masters of traditional Chinese medicine have been selected. How is the selection of the third masters of traditional Chinese medicine going? What measures can be taken to inherit their academic ideas? What measures can be taken to avoid the shortage of Chinese medicine talents? Thank you.

【Guoqiang Wang】As we all know, Ministry of Human Resources and Social Security, Health and Family Planning Commission and state administration of traditional chinese medicine have selected 60 masters of traditional Chinese medicine for two sessions, and the selection of 60 masters of traditional Chinese medicine and the influence of the selected masters of traditional Chinese medicine on expanding Chinese medicine have played a very good role in boosting the enthusiasm of Chinese medicine practitioners in learning Chinese medicine, striving for and contributing to Chinese medicine, expanding the influence of society and realizing the praise system of Chinese medicine. To this end, our three departments decided to carry out the selection of the third master of traditional Chinese medicine. At present, the three departments are jointly signing relevant documents, and strive to organize and recommend as soon as possible. The selection of this year’s master of traditional Chinese medicine is aimed at the national health and family planning, Chinese medicine medical treatment, education, scientific research and other institutions, and the number of Chinese medicine personnel engaged in clinical work of Chinese medicine is 30. The recommended candidate should be a provincial-level famous Chinese medicine practitioner, or an old Chinese medicine expert and academic experience inheritance instructor, who has been engaged in Chinese medicine clinical or processing, identification and other clinical use related work for more than 50 years, and has the position of chief physician, chief pharmacist or equivalent professional technology. I hope media friends will actively pay attention to it.

As to what aspects the masters of traditional Chinese medicine have done to support and inherit, there are mainly the following aspects: First, the inheritance studio of masters of traditional Chinese medicine has been established to comprehensively and systematically inherit, study and popularize their academic thoughts, clinical experience and cultivate inheritance talents. The second is to support Chinese medicine masters to participate in the construction of key disciplines of traditional Chinese medicine and serve as academic leaders of the disciplines, so as to better play their role in the inheritance and innovation of academic experience. Third, actively support Chinese medicine masters to participate in the special training programs of Chinese medicine talents, such as inheriting the academic experience of postdoctoral doctors and national old Chinese medicine experts, inheriting and training excellent clinical talents of Chinese medicine, and give full play to the training role of Chinese medicine masters in high-level leading talents of Chinese medicine. Fourth, actively encourage and support the master of traditional Chinese medicine to summarize and spread his academic thoughts and clinical experience by publishing works and participating in academic exchanges. Fifth, increase publicity, give full play to the role of the national commendation system, expand the influence of great Chinese medicine masters, gather together and raise the level of the whole industry. Sixth, the local administrative departments of traditional Chinese medicine and the units where the masters of traditional Chinese medicine work, take targeted and specific measures in terms of funds, projects and personnel to actively do a good job in the academic inheritance of the masters of traditional Chinese medicine and actively create favorable conditions for them to play their roles.

The key to the development of Chinese medicine is talents, and the cultivation of talents of Chinese medicine is different from that of western medicine. Chinese medicine has the characteristics of Chinese medicine. How to establish a lifelong education with higher education of Chinese medicine as the main body, post-graduation education and continuing education as the whole process, and form a training mechanism of talents of Chinese medicine with China characteristics is a very important aspect of our active exploration and reform. Thank you all.

【Rule of law daily reporter】Just now, you mentioned that the Chinese Medicine Law is under review, but many people said that in the published draft Chinese Medicine Law, the industry standards of Chinese medicine and Chinese medicine are still very vague. They are worried that there will be a set of systems and two sets of standards, and that the relevant policies of the Chinese Medicine Administration and the Food and Drug Administration will conflict with each other. What do you think of this?

【Guoqiang Wang】I haven’t got any more information about this information, but the Chinese medicine law must reflect the characteristics of Chinese medicine and contribute to the development of Chinese medicine in the process of deliberation. I believe that through the joint efforts of the National Health and Family Planning Commission, state administration of traditional chinese medicine and the Food and Drug Administration, on the one hand, it will actively promote the implementation of the Chinese medicine law, and on the other hand, how to better establish standards that conform to the characteristics of Chinese medicine and contribute to the development of Chinese medicine in the process of implementation is very important. Indeed, because the characteristics of Chinese medicine are different from those of western medicine institutes, there are differences in theoretical system, medication methods and efficacy evaluation. The standards of Chinese medicine cannot be applied by the standards of western medicine, and it is precisely one aspect that we need to work together to establish quality standards and norms that conform to Chinese medicine, especially Chinese medicine. I believe that with the development of science, with the adjustment of medical model and medical purpose, the principles and functions of traditional Chinese medicine should be gradually revealed and recognized, and it is entirely possible to establish a scientific normative system and evaluation system on this basis. Thank you.

【Economic Daily reporter】Before Director Wang, we were deeply impressed by a sentence. You said that Chinese medicine may be destroyed by Chinese medicine. This is not an alarmist. This sentence also conveys a message, that is to say, the quality and resources of traditional Chinese medicine are now facing difficulties. Do you still insist on this judgment now? In the face of such difficulties, do we have any strategies to solve them? Thank you.

[Wang Guoqiang】Thank you for remembering this sentence I once said. I really didn’t say it alarmist, but I didn’t say it in isolation. I mainly talked about the quality of Chinese medicine and the sustainability of Chinese medicine resources, which will have an impact on the development of Chinese medicine. As we all know, the relationship between Chinese medicine and western medicine is different. Chinese medicine and western medicine are not separated. If a person who knows Chinese medicine does not know Chinese medicine, its properties and compatibility, he is not a good Chinese medicine. Similarly, a person who knows Chinese medicine can’t be a real Chinese medicine practitioner if he doesn’t know Chinese medicine, the principles, methods and prescriptions of Chinese medicine, and why Chinese medicine is processed and mixed in this way. Investigations in various places have found that the quality of medicinal materials planting may be affected by the wild variety, the cultivation of genuine medicinal materials in different places, the use of pesticides and fertilizers in the planting process, and the heavy metals in the soil. What can really be used as medicine is called medicinal materials, which is effective clinically. I have also said that Chinese medicine may be destroyed by Chinese medicine, which is my concern about the quality of Chinese medicine.

In order to solve the practical problems faced by the quality and resources of traditional Chinese medicine, last year, the State issued the Plan for the Protection and Development of Chinese Traditional Medicine (2015-2020), which comprehensively deployed the resource protection and industrial development of Chinese traditional medicine at present and in the future. state administration of traditional chinese medicine will jointly promote the implementation of the plan with the Ministry of Industry and Information Technology, the Food and Drug Administration, the State Forestry Administration and other departments to solve the quality and resources problems of Chinese traditional medicine and ensure the safety of people’s medication.

First, by promoting the fourth general survey of Chinese herbal medicine resources, we should try our best to find out the family background of Chinese herbal medicine resources nationwide, build a dynamic monitoring network of Chinese herbal medicine resources, build a protection system of Chinese herbal medicine seed resources, effectively strengthen the monitoring and protection of Chinese herbal medicine resources in major producing areas, and enhance the ability and level of Chinese herbal medicine resources protection.

Second, we should promote the ecological cultivation of high-quality Chinese herbal medicines, adhere to the guidance of standardization, scale and industrialization of Chinese herbal medicines, build common, large-scale and high-quality Chinese herbal medicine production bases, encourage wild incubation and utilization of mountains, woodlands, wasteland and deserts to build production bases for Chinese herbal medicine cultivation and breeding, ensure the supply of clinical and produced raw materials, adhere to the support of integrated innovation of authentic Chinese herbal medicine production technology, and increase the intensity of Chinese herbal medicine seeds, seedlings and breeding.

Third, we are actively promoting the standardization of Chinese medicine. Focusing on the problems of missing or outdated technical specifications and standards in the whole production process, such as planting Chinese herbal medicines, processing Chinese herbal medicines, producing Chinese herbal pieces, and improving the quality of Chinese patent medicines, we will focus on the optimization of technical specifications in each process of Chinese herbal medicine production, the system construction of Chinese herbal medicine product standards and traceability of Chinese herbal medicine products, improve and revise a number of standards in the whole process of Chinese herbal medicine production, strengthen the methods of supervision, identification and appraisal of Chinese herbal medicines, systematically construct a standardized service support system for Chinese herbal medicines, and promote the Chinese herbal medicine industry to grow, produce and make good medicines. Thank you.

【host】Due to the time, today’s press conference is over. Thanks to Mr. Wang Guoqiang for his very detailed answer. Thank you all.

[Editor’s note]

In the process of some online celebrity’s fame, the figure of pushing hands looms-unveiling the mysterious veil of the latter, we try to reveal the power and logic behind online celebrity’s manufacturing. Online marketing and online hype are sometimes just one step away. As Sun Jianye said in the article: Pushing hands is a double-edged sword. If we can’t grasp the scale, the word "network pusher" will not only change from a neutral word to a derogatory term, but may even be pushed to the extreme edge like "Li Er Ban Si".

xi dan nv hai

"You don’t talk to me about Xidan girl. Don’t mention Gan Lulu or Su Zizi. " In early April, I first met with Xian Yongjing in a cafe near Changying, Beijing. At ten o’clock that morning, the guests in the hall were sparse. The appearance of the founder of the business card marked "Fantasy Department" and "Beijing Fantasy Culture Communication Co., Ltd." was not as eye-catching as his actual business. People will only see: a "post-80 s" wearing a white shirt, blue jeans and glasses with a mineral water bottle in his hand, his eyes bloodshot and his gait tired, he pushed the door and sat down.

Previously, Xian Yongjing refused to let reporters go to his company, even though it was close to the cafe. On wechat, the reason why he floated the Beijing tune was, "start-ups. There are not many small people, and it is not very clean. Besides, I don’t know what logic you want to come? "

Sit down soon and wait for the conversation to enter the middle link. He suddenly got up and refused for the third time. "Don’t ask me about peer interaction. I have no communication with those online promoters. " Say that finish out of the door, a person sitting in the open air.

There is someone smoking on the side of the road. Looking from a distance, smoking is like the "online celebrity" one after another today: individuals who create communication power on social platforms by selling their own characteristics emerge vividly and quickly flood the high-speed Internet. Before and after this interview, "China online celebrity Big Data Report released: Counting the Ten-year Rankings of China and online celebrity", "Top 100 List of online celebrity Rankings" and "online celebrity Valuation Rankings" were online and offline, and various media outlets were released. Obviously, "online celebrity’s economy" has become a topic of national concern. Although we refuse to talk about the process of promoting "Xidan Girl" and others, Line Yongjing is indeed an important link in this economic chain-one of online celebrity’s behind-the-scenes push hands.

On the APP "Online" with the name of "China’s leading knowledge and skill sharing platform", you can see the self-promotion of Xian Yongjing: he has 11 years of experience in creative marketing and online celebrity promotion, during which the first generation of online celebrity makers in China created many "school flowers and goddesses" online celebrities such as Xidan girls, long-legged sisters and goddess of the National People’s Congress … After that, he worked as the marketing director of a provincial satellite TV Beijing Center, and established Fantasy Culture in 2014.

"I reject the word’ pusher’. I’d rather call myself Bole or a talent scout. " He bluntly said that even now, he is doing the same thing. But I want to emphasize, "I am helping people who are really talented and have dreams. They are packaged by me and then pushed to the big platform. "

His explanation of his screen name "non-me, non-me" sounds awkward, as if a person has been wandering between reality and ideal for a long time-"after’ non-me’ is over, it has to be’ non-me’."

Xian Yongjing

Like a "highway"

"Success in the end of the world, success in Sina" is an old saying that a group of promoters such as Xian Yongjing are too lazy to mention. But for the old pain, it is very meaningful.

Born in the late 1970s, the current chairman of a cultural communication company in Hainan confessed on the homepage of his blog: Blogger: I have been addicted to the Internet for nearly 20 years. He has served as the stationmaster of Tianya Community, the news director of Nanhai Net, and the general manager of Hainan Online. Tianya Community also galloped in the network Jianghu period, and he was named "Tianya General Manager" by netizens. He not only personally concluded the Basic Law of Tianya Community, which is a model of Internet virtual community operation, but also participated in the creation of online celebrity 1.0 era.

"If you have to be serious,’ bamboo shadow green pupil’ is the first time you have pushed it." The old pain recalled. That was in 2003, when he took full charge of the operation of Tianya community. At the beginning of this year, a woman named "Zhu Ying Qing Tong" landed in this virtual community. She described herself as a "human evil", which was quickly expressed in unique words, attracting the attention of a bunch of literary people all over the world. "She is still taking a path similar to Muzimei." Afterwards, I used to be the moderator of a certain section of Tianya. Because of this, the online action of "Bamboo Shadow and Green Pupil" did not make Lao Tong feel abrupt.

At the beginning of 2004, Zhu Ying Qing Tong, who claimed to be a graduate of Xiamen University in literature and art aesthetics and taught at a university in Guangzhou, posted a "sex article" on Tianya’s personal blog, while attaching her photo to the article. This made the click rate of her blog soar for a time.

"Anything posted by netizens on Tianya must be reviewed by us in the background. It can be said that at that time, we received a lot of nude photos backstage. Most of them involve pornography, and we sweep them out like sweeping the floor every day. However, the photos of "bamboo shadow and green pupil" are different from the general photos. " In the eyes of Lao Tong, her nude photos are quite like performance art. "I have a little idea. With a strong personal expression. "

So, he decided to push her article to the front page of Tianya, content aggregation and other prominent positions-this is the initial basic method of pushing hands. "It’s illegal to push her photo." He admits that doing so at that time was also to improve the traffic of Tianya.

In late February, the number of visitors to the personal homepage of "Zhuying Qingyi" has surged by more than one million. At the end of that year, a Tianya moderator had seen her in Beijing. Surprisingly, she is introverted and shy in private, which is in sharp contrast with her bold and sharp online.

"This is called’ seeing death’." Lao Tong said that there are many such netizens on the Internet so far. He conveniently analyzed that the virtual community can be one of the soil reasons for the "online celebrity": it allows many people to play another self on it.

Although I have never had face-to-face communication with "Zhu Ying Qing Tong", Lao Tong has a deep memory of one thing. This also made him have reservations about the impression of the first generation of online celebrity. At that time, "Zhuying Qingyi" called him when it was the most popular. On the other end of the phone, she complained that she lost her job because she exposed nude photos. This made her unexpected. A promotion company in Guangzhou found her and said, "Although you got angry at Tianya, you didn’t get any real benefits. Why not consider cooperating with us? " Finally, she simply laid her cards on the table, and if Tianya could pay herself 50,000 yuan, she would push the other side off. Otherwise, she will move away from the world.

"Of course I refused. This is not a question of more money and less money, but a matter of principle. " I always remember that "Zhu Ying Qing Tong" really deleted some of her works on the horizon with the consequences. "She moved to another platform. But after moving, I found that no one there paid attention to her. " Around this matter, Lao Tong had a discussion with others: Why do some people leave the original platform and may not succeed? In these years, there has never been a platform on the Internet. Why are some platforms not popular? Having said that, he can’t help but relive the sentence "Being in Tianya, being popular in Sina"-each platform has its own ecological environment and constitutes its own characteristics. Both Tianya’s management culture of "netizen autonomy" and Sina’s provision of exhibition stage for netizens in different periods from blogs to Weibo have created the same atmosphere: it is conducive to the interaction of netizens and the growth of online celebrity. "If a platform has enough traffic and enough users, it can form its own discourse and a certain context. This may be an ecological environment far beyond the reach of other platforms. And ecology determines that some creatures must grow in the unique primitive jungle. "

"After the’ bamboo shadow is green’, who has Tianya deliberately pushed red?"

Old pain denies "deliberate". He drew an analogy: Tianya is like a highway, and I hope more and more cars can run on it. As for who drives what kind of car, this is not something that the highway should intervene in.

Chen Mo

"I want people to look at it and want to slap her."

In 2002, Chen Mo was the first to drive a "sports car" on the "road" of Tianya.

Like the pusher at that time, "Chen Mo" was just his ID number registered online. His ancestral home is Hebei, and he was born in the late 1960s. His screen name comes from an early unsuccessful online love affair with a girl in Guangxi. "Although people haven’t seen it before, it’s sad to be lovelorn, so they become silent …" Now, in an office building in Daxing Old Palace in Beijing, he tells it while handing in his business card.

Perhaps related to his current career, Chen Mo positioned his promotion as "planning and creativity". Just looking at his business card design, you can’t leave the true colors of pushing hands: the front is his personal photo-wearing a baseball cap and a white T-shirt. His hands crossed his chest, and the eyes behind the black mirror conveyed a rainy day. Writing impressively on the back of red background: Chen Mo Interactive Marketing. In 2007, he formally established this online public relations communication company.

At the earliest, Chen Mo was a structural engineer in a real estate company in Beijing during the day, "bidding for Party A", a photographer who took photos for magazines in his spare time, and a moderator who spent the evening in Tianya fashion and texture field.

Because Tianya "deleted posts" was unhappy, Chen Mo once turned to SOHU as a part-time moderator. One day in 2004, Wu Xiongjie, then vice president of Tianya, summoned him at the dinner table. The exchange reached by the two men: Tianya is willing to help him set up a photography studio personally, and he will go back to Tianya to be the moderator of the opening edition. Participate in the selection of Tianya Star, and invite beauties, moderators and other celebrities from various websites. On Tianya, his advertising posts will not be deleted again, and the content will even be pushed to the home page. "Whatever you do will get support" has only one purpose: to help Tianya push traffic.

Since then, Chen Mo has been looking for a topical person and a topical event every week. After Tianya. com launched "Bamboo Shadow", he successively launched "Twelfth Floor", "Wandering Swallow" and other popular figures. "The people I pushed have one thing in common-they can all write, and they are all keyboard men." He is still saying that, like "Zhu Ying Qing Tong", the "rogue Yan" who posted her nude photos on the Internet became popular is a female Wen Qing.

At this point, his thoughts popped up. "But who do we push-never make people, but enlarge people." At that time, he "magnified" Sister Furong on the Internet. "Although it played a role in fueling the flames, I didn’t realize that she would be a big hit in the future. This is beyond her expectation and beyond our expectation. "

In the summer of 2005, Chen Mo is going to shoot a female netizen "huobingker" who is on the BBS of Tsinghua and Peking University, "every post will be the first in the top ten headlines". In the real world, she is a Shaanxi woman named "Shi Hengxia", who works as an editor in the Electronic Industry Press, because online photographers spread her self-created pose for dance class enrollment to Shui Mu Tsinghua, Peking University and MOP websites, thus gaining popularity. According to her nickname in Shuimu Tsinghua BBS, "Clear water leaves hibiscus to carve", netizens nicknamed her "Sister Hibiscus".

"If you don’t know Sister Furong, just look at her words-you will think that she is a young woman in literature and art, and maybe you will fall in love with her. But if you only look at her photos and don’t look at her words-that’s the feeling of playing a sketch. " Chen Mo looked at 11 years ago, on the lawn of tsinghua campus, he took some selected photos for Sister Furong. They are still available online: under the camera, Sister Furong, wearing a cheap floral shirt and earrings, fiddles with her dancing at will. A stroke and a style match her serious expression, showing an inexplicable sense of joy.

"I looked at her and found this person interesting. I asked her if she could register an account on Tianya in her name and send photos to it. She agreed. " Chen Mo recalled that, on the other hand, he discussed with Tianya, "fry Sister Furong together". To this end, he found an online writer to write an essay for her S-shape-"My seductive and sexy appearance and clean temperament …". Then find someone to edit the post, first make a headline push on your own website, and then reprint it in SOHU, 21st century, Maopu. com, "Indicate the source comes from the end of the world" and so on. All this is done only to push the effect to a climax: people want to slap her after watching it.

After establishing his own company, Chen Mo specially marked in his own brochure: Through the planning of Sister Furong, the traffic for Tianya was increased by three times.

"If I go back to the beginning, I will not be so simple, let public opinion discredit me, don’t fight and use, only know that I am weak and passive. Perhaps, like some powerful online celebrity, I will be a scheming bitch, playing with the media and netizens, and earning a lot of money. Because I won’t go back to the past, I’m just talking for a while. Everyone in Doby, still be a simple dream catcher. " In late March of this year, Sister Furong conducted a live interview at Netease Entertainment. At that time, the number of online netizens reached 2.8 million, and she excitedly called this day the "fourth turning point" in her career. Afterwards, she looked back at her origin in an email to reporters.

Seeing her sublimate from the "originator of online celebrity" conferred by the media to today’s "inspirational elder sister", Chen Mo smiled and remembered Sister Furong’s "lack of social experience" when she first made her debut: she was invited to accompany her in several interviews. At that time, online media and paper media interviewed her, and she wanted an interview fee. He advised her: the media is here to help you. How can you ask for money? If you do this, the media won’t say hello. You should strengthen your exposure. You can make money by performing in various places. What’s more, if the manufacturer asks for you, you can charge more. What’s the use of asking for three or five hundred for an interview?

"She is more opinionated, so we haven’t cooperated anymore." In this process, Sister Furong wanted to ask him to be her agent, but Chen Mo refused. He didn’t expect that more and more resources would come to you in the future. "The more red people push, the more people want to dig me." During the period of burning money on the Internet, after several experiences, Chen Mo finally decided to go back to what he was best at-communication, only to find the rise of another pusher named "Brother Lang".

Pushing hands out of the mountain

Brother Lang doesn’t let people address him respectfully-"Mr. Yang". His real name is Yang Jun, and "Brother Lang" comes from his original screen name "Wandering around the world", which also reveals some information about his life: he lives abroad and likes to travel.

Ten years ago, he told the media that he accidentally excavated Ermayina, the "fairy sister" of online celebrity at that time, when he was traveling in Aba Prefecture, Sichuan Province. Now, he has sold off again: the whole thing can be said to be unintentional, intentional or unintentional.

Similar to Chen Mo, Brother Lang also started to hang out in online forums around 2002. He claimed that at that time, he was still engaged in import and export trade in Switzerland and "also engaged in advertising related industries". Therefore, in 2005, I had the opportunity to get to know the relevant people of Lixian County Government in Aba Prefecture.

"The other party asked me to help them promote the local tourism. I said that it is better to promote the beauty of people than to promote the beauty of mountains and waters. People have life and flesh and blood, which is the easiest to attract everyone’s attention and the easiest to make differences. Besides, I have seen the power of network communication. So the best way is to find the right person and then speculate through the Internet. " He said that although he clearly wanted to play the card of "beauty", he didn’t know where the beauty was.

"I drove in the local area and looked for a month. I shot a lot of people, but it was not until Sister Tianxian appeared that I decided that she had the most hype value. " Brother Lang made a point similar to Chen Mo’s: The point is that she is so big.

Next, as well known to netizens, he put Ermayina’s picture on the auto forum. At the moment, this pure girl dressed by the Qiang people, "with a small and lovely garlic nose", became a widely spread "fairy sister".

"I believe that with the influence of my fairy sister and my operational skills, it is enough for netizens to forward her pictures to where I want to go." In addition to self-confidence, Langxiong showed disdain for the later promotion of hiring a large-scale water army hype. "The water army basically belongs to a low-end manufacturing industry. The network effect is more than the content. Good content is like gold that glows wherever it is placed. Many netizens will naturally help you forward it. They are second-class porters. "

That autumn, a newspaper reported on Brother Lang and Sister Tianxian, and the word "network pusher" was prominently introduced in the article, which meant the official appearance of Brother Lang and others.

In 2006, Sister Tianxian, who was a dancer, became a tourist ambassador in her hometown. The first list she received was that Tianfu Hotline asked her to be an image spokesperson. "List, see the economic value, I just signed a brokerage contract with her. Otherwise, what’s the point of signing in advance? That is to say, from now on, I am her agent. We reached a 50-50 split. " Brother Lang said frankly.

A disciple who once followed Brother Lang said: Brother Lang has a quick brain. "He has a purpose to promote it." After gaining insight into the business opportunities brought by Tianxian’s sister as a brand-implanted enterprise advertisement, he groped for the law of serving the enterprise and approached it. "For example, Sony Ericsson mobile phone, Kangda bamboo floor …"

During the contract period with Tianxian’s sister, Brother Lang told her not to announce her age easily and not to fall in love before the age of 25. "We don’t belong to a purely economic bond, so there is no contradiction in economy. The main running-in is that she wants to go to college, and I object. " Nevertheless, Sister Tianxian insisted on studying Chinese opera for two years.

Line Yongjing once thought that online celebrity was limited by the exhibition platform, which was far worse than today. "But if a person has money, he can do it from the media and make a film himself." Therefore, the only way that most online celebrity can see is to move closer to the mainstream, squeeze into the entertainment circle and strive for the big screen. "But that circle has its own set of gameplay, how can it be so good?"

Brother Lang once set up Tiandi Ambition Film and Television Center in Beijing, taking advantage of the popularity of Fairy Sister. He wanted to be the extraditor who brought a bunch of online celebrity to the screen, and he even thought about the possibility of videoization of the Internet and mobile phones in the future. At that time, Chen Mo predicted that this road wouldn’t work. "High-quality resources are not in the hands of pushers, but in China Opera North Film and Model Company, magazines and records. Sister furong and sister tianxian are more popular, or the performing stars took the advertisements. Enterprises would rather spend millions to find a star than spend 100,000 to find a online celebrity. What if we screw it up? The development of online celebrity has a ceiling. They can’t perform, they can’t sing and dance, and they are not beautiful. How can they launch higher commercial value? "

Tiandi Ambition Film and Television Center ended in 2013. In the middle, the weight of fairy sister is gradually fading in the company.

"What we can strive for for her is to introduce film and television dramas to her, find some commercial advertisements for her to speak for, and let her participate in media activities." Brother Lang mentioned that they also made a "magic drama"-"Anti-Japanese Wonder Man". Sister Tianxian played "Female No.1" and "Female No.3" respectively in the play. "What’ hand tore devil’ plot in the play is all planned by us. It broke the ratings of many TV dramas at that time. Of course, I was finally scolded. " He said bluntly, in fact, I don’t even look.

"Then why shoot?"

"What can I do to make money?" Brother Lang replied. He believes that online celebrity’s life cycle is generally short, and it is quite good for her fairy sister to carry it for several years.

"In other words, as online celebrity, the core value of her life cycle is her face value and youth?"

"I have been working hard to film and play these years, hoping to shape some good roles and get recognition from the audience. If there are reports about actors in the future, I will be very happy to chat. Therefore, I really apologize … " Sister Tianxian, who is now the boss of her own film and television company, declined to interview in the short message.

When she left her hometown that year, she also asked Brother Lang anxiously if she could succeed.

"We want to be people who push stones down from the top of the mountain." He said to her smugly: Learn to take advantage of the popularity of the Internet, and when you take advantage of the situation, it will roll down, just like a landslide. There will be more and more mud stones rolling down, forming an avalanche effect.

Fairy sister Ermayina. Oriental IC data map

Pushing hands down the mountain

In 2005, two people came to Beijing to meet Brother Lang. One is Yang Xiuyu, a native of Northeast Jilin Province. It is said that I worked in a company in Hangzhou before coming. "He is a fan of fairy sister, active. He insisted on following me and taking care of more affairs for his fairy sister. I said, then come. " Brother Lang said that Yang Xiuyu became one of his disciples. He thinks about it now, Yang Xiuyu’s personality is relatively axial, which is also reflected in his screen name-"stand two and split four". "In terms of Go, Li Er can’t split four. He has to tear it down. "

Another chubby young man named Cao Guangfeng used to work in Xinyang Electric Power Bureau, Henan Province. "He is also a loyal fan of Tianxian’s sister. He resigned from public office." Brother Lang said that Cao Guangfeng is "very A Feng".

The three decided to set up a studio together to push the fairy sister to the top. A year later, Fei Afeng revealed in his blog that Li Er was gradually disgusted by Brother Lang because of something he was doing outside behind his back, and persuaded him to leave. So Li Er lived a poor and unknown life … He took Li Er back to Brother Lang and begged Brother Lang to take him back. After that, the three of them made a public relations case of "pins for villas" together.

In 2007, Li Ersi registered Beijing Erma Tianxian Culture Communication Co., Ltd. Obviously, the company name is related to the real name of Tianxian’s sister. Brother Lang revealed that the registered capital was 100,000 at that time. He invested 30,000 yuan, which became "Erma China", without a nominal name or a shareholder. No matter what the name of the company is, it is similar to the business content of Chen Mo Company, specializing in network marketing planning.

"online celebrity is equal to a carrier, serving a link and a product in the enterprise." In Sun Jianye’s view, the initial role of a pusher is equivalent to a senior netizen with a strong sense of network, bridging the network content transmission with netizens, "being a promoter or connector" and even a planner. After pushing the hand to succeed in pushing the red net, it is natural to think of expanding and transferring our own ability-"Our ultimate goal is not to push online celebrity to the fire, but to promote enterprises and establish brands. Whether it is to push network celebrities or push enterprises, it is ultimately to expand the visibility of enterprises. "

"I used to belong to the industry of pushing hands, and now I am in a traditional enterprise. I think I’m still a pusher. Help this traditional enterprise push from the network to the netizens. " Sun Jianye’s business card says his current occupation: general manager of e-commerce department of Beijing Tengda Qinghong Automobile Sales and Service Co., Ltd.

In 2009, this Shanxi guy was a planner in Erma China’s Shanghai branch, the chief network marketing planning agencies. At that time, Langxiong, who had left Erma China, had just returned from abroad and was asked to open this branch in Shanghai. He is in urgent need of manpower. Also out of admiration for Tianxian’s sister, Sun Jianye contacted Langxiong through netizens. "I am a student of Yimake and have studied systematic online marketing. I have learned everything from website building, SEO search engine optimization, SEM search engine delivery and advertising delivery, which just meets his needs for social media. "

Working with Brother Lang and Li Ersi, he will inevitably make a comparative analysis of the two in his heart.

"Brother Lang is a freak. He does have his own unique ideas on network promotion and social media marketing. " Sun Jianye still remembers that Brother Lang once told him about the process of conceiving "very real people"-"One day in 2006, he went to the toilet. Suddenly, he found cartoons with nine squares and four squares hanging on the toilet wall, which made him have a brainwave and thought what effect would it be if real people performed these cartoons? If you put it into some advertisements of corporate brands on the Internet, will netizens like it? With inspiration, he really organized a group of grassroots online celebrity to set up a’ very real’ performance team. Then promote it online, first get it to Tianya and push it, and the communication effect is very good, breaking tens of millions on the top. Generally speaking, according to the idea of traditional enterprises, online promotion is advertising. But Brother Lang is not. He knows what netizens want, and he will find a balance between netizens and enterprises. He wants to do something challenging and do it to the extreme. "

It’s also a challenge to break up two and break down four, but it gives Sun Jianye the feeling that "he is a very thoughtful person who dares to think and do. If he takes one thing seriously, he will devote all his resources to it. It’s just that his later ideas are getting bolder and bolder, and his practices are becoming more and more extreme. "

This kind of evaluation also comes from the mouth of Brother Lang-"As long as you can catch your eye, Li Er doesn’t care about anything." Instinctively, this self-reliant man who pushed his ancestors once warned that "how can Guo Meimei’s business be pushed?" Others think of firing themselves online because they have no money. She is showing off wealth, and people who show off wealth are basically going to have an accident. "

"In 2013, before Li Er planned to speculate on the’ painting monk ship earthquake incident’, he called the agent behind the painter with me in the Asian Games Village. He asked, can Brother Lang come out? I said I was not interested. " He recalled.

Sun Jianye specifically cited the "Yang Zilu case" handled by Li Erbansi. Up to now, photos of the female model’s bare upper body in harmony with Li Er Er Er Si can be found on the Internet, as well as dazzling pictures and texts with "michel platini" throwing gold at herself.

"It was a travel company that wanted to promote its products on the Internet, and they found Li Er. Li Er put forward this plan, he found Yang Zilu, and she also wanted to promote herself, so she participated. " At that time, Sun Jianye deeply felt that the form of expression was too vulgar and expressed his disapproval of the countermeasure case at the meeting. On the other hand, Li Er believes that there is no limit as long as it caters to the tastes of netizens. "Including Li Er’s admission after the accident, because netizens have a strong curiosity, he would rather create negative things online to satisfy their tastes."

In August 2013, Li Ersi was criminally detained by the Beijing police on suspicion of provoking trouble and illegal business operations. Before the incident, he had merged Erma Shanghai into the Beijing company.

"Because I don’t agree with Irma’s thinking, I have already left it." Sun Jianye said that he later started online marketing training for enterprises. One of the trainees is the boss of the company where he is now.

Now in the company office in Changping, Beijing, Sun Jianye once again feels that pushing hands is a double-edged sword. At the end of 2009, CCTV’s "Economic Half-hour" column did a report on network promoters. This incident also laid the groundwork for him to leave the pusher business. "It is too exciting for me. That exposure report uncovered some network underworld and network hatchet man phenomena in this industry. It makes me feel that no matter what is pushed, there are both positive and negative voices in network promotion. You don’t have a good grasp of the scale of your content. Whether it is to guide netizens or promote enterprises, it not only does not play a positive propaganda role, but also changes the network promoter from a neutral word to a derogatory term. "

Chen Mo

I want to make you popular, first I want to make myself popular.

"I predicted the development of online celebrity in the early days, but I was wrong about online celebrity’s economy. Running too fast, I didn’t foresee that there will be three major ways to realize Taobao, online drama and live broadcast in online celebrity today. " Chen Mo now secretly laments that he has failed to manage online celebrity’s economy continuously. However, one thing hasn’t changed: if you want to be a online celebrity, you must have a personality, an extremely outstanding personality. No matter whether the public’s vision changes from "appreciating ugliness" to "neutrality" and then to "aesthetics", or whether online celebrity moves from individual phenomenon to group phenomenon, "having personality" will never leave its original religion.

There are bright spots in personality, which determines the creativity developed by online celebrity, "or someone helps his creativity", and then the assistance of the platform, he said.

In mid-March this year, another live video APP "Aperture Live" was a roadshow before its official launch in Beijing 798 Art Zone. Its banner is: Life is a live broadcast. On this live broadcast, the fans of the two newcomers are on the rise. One is Yang Renhui, who loves dancing. She said that she has no pushers to push herself. At first, in order to attract popularity, she also tried various images to show people, but later she changed her mind: you can watch it or not, as long as I do a good live broadcast every day. Because she always looks cheerful, over time, everyone likes her cheerful optimism. "Come up and chat with fans every day. It takes about 20 days to go online a month. Broadcast for 4 hours when you are not busy, and only broadcast for 1 hour when you are busy. " This has broadened her circle of friends for she likes to be quiet and alone.

Compared with Yang Renhui, another new online celebrity in aperture live broadcast, Tsing Yi Zuyu, who sings Peking Opera, and her promoter Yang Sanjin are more active and clear-cut.

"online celebrity will never be a star, and a star will never be online celebrity. This is a very realistic concept. In fact, the definition of online celebrity is both favorable and unfavorable. Praise that you are famous means that people are consuming you. Now everyone is spending more on what Zuyu has done. I don’t want her to be in online celebrity forever. I want her to be ‘——papi ice’-papi sauce and Fan Bingbing. " Before Yang Sanjin said that he was a promoter, he was a small variety coffee. After mixing for many years, the big and small programs were killed all over, but they were not very popular, so they turned behind the scenes. As a new generation of pushers, his definition of online celebrity is far more straightforward than that of Langxiong Chen Mo and others: first, there must be a joke, and second, there must be a clear idea. As for the role played by pushing hands, "it is still the same sentence: when everyone can be popular, it depends on who gives you the opportunity and who gives you the platform, who is the biggest."

"You have to have money." Line Yongjing added. At present, he charges 400 yuan to 500 yuan for each online consultation. He turned on Apple’s mobile phone and clicked on the software-"Look, I helped post-90 s, positive energy and high-tech CEOs." His finger points to a female entrepreneur of a small electronic technology company who is in cooperation and communication with himself.

"If you are a grassroots without personality and no resources, you also want to be a online celebrity and change your destiny through this road?"

"What can I do? I still need capital investment! " He blurted out that this is an era when almost everyone wants to be a online celebrity. Netizens are pushers and know the Internet well. online celebrity, who grew up in this atmosphere, is also a pusher. "If I want to push you, I have to push myself first."

Back to the old "pain" that he didn’t want to be uncovered-those online celebrity people who he tried to help, but eventually fell apart with him, he wryly spit out a sentence: online celebrity is another self who pushes hands.

In the middle of the night, he posted "Fantasy Lyrics" on WeChat, and the lines carried the dream he wanted to reach: you were a naive teenager who loved fantasy, and the stationery became a digital novel and poem. Robots and monsters in the distant mountains didn’t appear in front of you, just the work you didn’t like, the crazy thoughts and the rented life …

Original title: When Xú Zhēng filmed a movie next door to the express station,

Xú Zhēng is a director who is good at shooting comedies. Although his new work "Retrograde Life" is full of funny paragraphs, its overall character is realistic.

The character of realism first requires keen observation, capture and true reflection of real life, which is inseparable from the exploration of new life phenomena and themes, thus bringing artistic innovation. Retrograde Life satisfies this point in two dimensions.

First, it pays attention to the phenomenon of middle-aged unemployment — — As the pillar of the family, the unemployment of middle-aged people is often unbearable for the family. In recent years, the world economy has been affected by the epidemic situation, and the story of urban elite unemployment has been heard from time to time. The film’s protagonist, Gao Zhilei, was originally a programmer of an Internet company, and also served as the team leader. He has a happy family. A few years ago, he bought a big house in a high-end residential area. His parents opened a small supermarket in the residential area, and his wife who studied art was a full-time wife at home. His daughter was about to enter an international school. However, due to the average team performance, he became the first person to be laid off when the company needed to downsize. Although he could get a severance payment, his father’s sudden stroke and high monthly mortgage became a boulder on Gao Zhilei, and he had to start a "retrograde life".

Secondly, the film focuses on a new group — — Takeaway clerk With the rapid development of e-commerce, express delivery has become an important part of solving the last mile of logistics. Until recent years, instant food and beverage take-out has been developed to meet the fast-paced life needs of urban people. However, as ordinary people, we don’t know much about these take-away workers who wear eye-catching clothes and ride battery cars every day and are closely related to our lives, where they come from, why they are engaged in this profession, what kind of family they have and what kind of life they live.

When the unemployed programmer Gao Zhilei was confronted with age discrimination and failed to apply for 1000 cover letters, he had to work as a delivery clerk. In this way, Retrograde Life connected these two new social groups in series, realizing realism’s capture and reflection of real life.

Realism reflects life through typification, especially by shaping typical characters. There are old people and young people on the Gaozhi base. They have to support their families and houses, work overtime at night and catch the subway in the morning, which is typical of urban middle-aged office workers. After he was suddenly laid off, he faced an age disadvantage in re-employment, but his family’s difficulties were increasing day by day, which was a typical pain of a large group.

In addition to Gao zhilei, the film also created a group image of a number of takeaway staff at a takeaway site. Not only by riding fast, not eating, but also by a map secret, it has repeatedly won the big black of the single king — — Because his food delivery speed has become the standard of platform algorithm, it has constantly pushed up the degree of involution of takeaway staff, which has once become the target of public criticism; There are also extreme stingy, and everything is broken with a roll of tape to make do with it, so that the leg is injured and wrapped with tape; There are also young mothers who take delivery with dolls, optimistic little brothers who broadcast live while delivering delivery, and Lao Zhang who is still delivering delivery at the age of 60. Colorful group images have broken the stereotype of the audience, who come from different places and backgrounds, but in the face of the difficulties of life, they are not lying flat, but struggling hard. Shan Wangdahei worked so hard to compensate his young colleagues who were injured because of him, and he was so stingy to collect medical expenses for his daughter who had leukemia. Gao Zhilei had to take up the responsibility of supporting his family from being clumsy to giving full play to his own advantages to write the "Passepartout" applet. The group images of this group of typical characters convey the indomitable spirit.

Humanistic care is an essential character of realistic creation. "Retrograde Life" does not rely on the dream of windfall from heaven and the ostentation of wealth to create screen illusion, nor does it rely on provoking group opposition and deliberately creating dramatic conflicts to please the audience, but it infects people with deep humanistic care for grassroots workers. In the film, the internal environment of fierce competition among take-away groups, the unfriendly external environment, traffic accidents from time to time, the special difficulties of individual families, and the great pressure of middle-aged people from individuals to their families after layoffs are fully demonstrated. However, the film does not exaggerate suffering, nor does it reinforce stereotypes. Knowing that her husband lost his job, Gao Zhilei’s wife didn’t complain or dislike it, but immediately re-enrolled students to teach playing drums. In the live broadcast room, she generously pulled her husband in a takeaway suit into the painting, thus sharing weal and woe. His wife’s understanding and generosity also made Gao Zhilei "take off Kong Yiji’s gown", get rid of the former concept of professional hierarchy, go into his original company from hiding to bravely, and deliver the takeaway to his colleagues.

Look at ordinary workers, not condescending; Promoting social progress, rather than solidifying social concepts, are the most valuable qualities of realistic creation. In fact, under the appeal of public opinion and the infection of art, all aspects of society are showing more and more concern for the group of foreign sellers. For example, the platform began to sign formal contracts with the sellers and purchase necessary insurance; Many rest stations have been built in the community for take-away workers to rest. The delivery staff themselves are also strengthening traffic safety awareness and taking social responsibility. The news of the courier brother who is helpful and saves people in the media is not uncommon. Promoting social harmony and progress is exactly what warm and realistic works like Retrograde Life want to achieve.

According to reports, in order to shoot this film, the main creator investigated more than a dozen express delivery sites and put the shooting place next to the real site to ensure the authenticity of the shooting. A group of actors, including the protagonist Xú Zhēng, skillfully rode on battery cars and shuttled through the city. In some cases, it was obvious that they were mixed with the real people in the city. Artists have their own personal lives, but it is the duty of directors and actors, as well as their professional norms, to go deep into the story world, understand and experience the life of the characters and create a credible character image. Life in Retrograde did just that. Therefore, the so-called "the rich play the poor" and "the bottom of consumption" and other provocative remarks on the Internet have obliterated the serious work attitude and sincere care of artists, which is really nonsense.

Of course, Retrograde Life is not impeccable in art. Repeated use of sick family members, and persistent delivery after repeated crashes are all manifestations of insufficient artistic means. At the end of the story, the "Passepartout" applet written by Gao Zhilei entered the company’s high-level vision, indicating that he might return to his familiar post and end the transitional period of being a takeaway. How the whole takeaway group can break through the algorithm puzzle and open their life dreams will take a long time for the whole society to make contributions. (Professor, Shanghai Film Academy, Shanghai University, Liu Haibo, President of Shanghai Film Criticism Society)

Car home Q&A Assistant reveals the detailed size data of Ruifeng M3 model for you. According to the data, the body dimensions of 2020 Ruifeng M3 are as follows5075mm x 1765 x 1900, the wheelbase is reached.3110 mm, providing a practical spatial layout. The body size of the 2019 model includes various specifications, such as 4651 mm x 1765 mm x 1900 mm, 4645 mm x 1740 mm x 1900 mm and 4715 mm x 1740 mm x 1935 mm, to meet the needs of different consumers.

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1905 movie network news The summer comedy The Richest Man in Xihong City, which will be released on July 27th, was held in Beijing today (June 11th). The screenwriter and director Yan Fei and Peng Damo, together with the leading actors Shen Teng, Vivian Sung, Zhang Yiming, Chang Yuan, Wei Xiang, Wang Chengsi and Tao Liang, made their debut. The gathering of many talented comedians made the press conference a "tucao conference", and Shen Teng even said directly that "we should call this the first show in Xihong City"! In addition to mercilessly exchanging ideas with each other, everyone staged a verbal battle about "real wealth in life".

　

Knock yourself down! The poorest "richest man" complained bitterly about hardships

Digging and searching is reasonable! The main creation reveals each other’s "grievances" and laughs at the audience.

The previously exposed preview of the "Special Laughing Blockbuster" version has already made netizens see Wang Duoyu’s "wonderful challenge", and at the press conference, Shen Teng even brought four black bodyguards "Xi Se" to the stage, posing as a style, and swearing "Don’t marry me, I can’t guarantee what they will do!"

However, the "richest man" complained on the spot that his life was very difficult, and his current life situation was relatively poor, and a big pie fell from the sky, but it was not necessarily true happiness! Shen Teng complained bitterly: "The two directors are’ geniuses among geniuses’. In order to get the role of Wang Duoyu, I got a card and asked for personal education. I ran 5 kilometers every day and broke my ankle and hip joint. I have been entangled with my illness and struggled with it. I have been rehabilitating under the guidance of a doctor every day, from losing weight to gaining weight, and I must control my weight within 163 pounds! "And the special" Behind the Sadness of the Richest Man "released on the spot also proves his" accusation "against the director — — In the special edition, the behind-the-scenes tidbits revealed that the "richest man" had rented food, clothing, housing and transportation. On the set, he not only didn’t have enough to eat, he couldn’t sleep well, but also "gave up his face value and gave up his abdominal muscles". To make matters worse, the director shouted "card" as soon as the supper food was delivered to his mouth!

"We can’t waste it, we have to be frugal. We used a ham for three months, and we finally ate it on the principle of not wasting it … … The crew drivers and aunts all came to play group performances because they had to invest more money in post-production. " Yan Fei and Peng Damo’s well-founded "giving evidence in court" brought the press conference to a hilarious climax. No matter how frugal they are, they can shoot a blockbuster movie, except for them!

　

Weight loss challenge! The "richest man" is willing to "lose everything"

Give up a billion? The masters created the "Xihong City First Show" on the spot.

Shen Teng and Zhang Yiming, two good brothers, played tricks to spread their wealth in the play, and they also played with their hearts at the press conference. The two men who were blessed by the play took this opportunity to weigh on the scene one after another, regardless of their own acting future. As a result, Shen Teng didn’t want to "show off his wealth" when he ran away from the scene. Zhang Yiming broke the news: "I ate everything that I didn’t give Teng Ge when filming. I gained more than 40 kilograms!" He also promised a small goal on the spot: If the premiere is 10 kilograms thinner one month later, Shen Teng will send 2,000 movie tickets to netizens! If you don’t lose weight, you will send 2000 movie tickets to netizens!

The drama is one after another! Vivian Sung first said: "The director gives the actors a lot of room to play", followed by Shen Teng: "I acted according to the script!"! ”； Chang Yuan wants to promote and suppress first: "The cooperation is not pleasant, because the script is too perfect to give play to the creative actors"; Shen Teng followed suit: "I didn’t expect Master Chang to reach the bottleneck of creation so early." Wang Duoyu, the "richest man", turned into "the king of strength" to amuse everyone. Although the film tells the story of the richest man racking his brains to spend a billion dollars, there is a scene that says, "What are you willing to give up a billion dollars to protect?" The problem not only makes the founders stage large-scale talk shows — — "Xihong City’s first show" made them "show their talents"!

The three-person team must use their bodies to hold the football with the key words they want to protect most and run to the finish line. A built-in decibel meter test was built on the spot to record everyone’s applause, screams and laughter. In the end, the "financial team" represented by Chang Yuan, Wang Chengsi and Tao Liang won with high decibels. The football that Chang Yuan got was written as "freedom", and he said that "the freedom of second creation cannot be lost"; Wei Xiang said that he got the "talented" football because "he wanted to exchange his talent for the opportunity to continue cooperation with the two directors"; Zhang Yiming said frankly that "getting" affection "is because he has been a family with two directors for so many years"; Shen Teng put the football income representing "luck" in his arms, and joked that "I won’t exchange it for one billion, because I can exchange it for two billion with my luck!" He said that his beauty and IQ are both surplus, and only luck refuses to change, because "I have to leave enough luck to star in the third work of the two directors"!

　　

What is the director of "Xihong City" interpreting unexpected warmth on the spot?

Assemble the "Daxiang Team", laugh at the blockbuster and be proud of "going out"

In this brand-new original story, Wang Duoyu (Shen Teng), the down-and-out goalkeeper of Daxiang Team, an amateur third-class team in Xihong City, encountered a wonderful challenge and had to spend one billion yuan in one month. I thought that a happy life was full of "troubles" at once. For the first time, Yan Fei gave an official interpretation of the meaning of the place name "Xihong City", which runs through the two films "The Richest Man in Xihong City". "I think of the happy memories of rainbows after the rain in my childhood, so’ Xihong City’ is actually the hometown of our childhood in our hearts, where many people live happily." This warmth also exists in the crew that created the "Xihong City". The two directors seriously thanked the actors for their hard-working cooperation and the efforts of the whole team.

As a brand-new masterpiece after goodbye mr. loser, the creative team is full of confidence. The director said frankly: "We have the best comedian and the best production team, so that the audience can not only laugh heartily in this film, but also find the resonance of ordinary people’s lives." Shen Teng said: "Our movie is far more than sincerity. This comedy movie is really funny!"

　

New forms of interaction, going to the World Cup!

"Xihong City Community" was officially launched, and the cumulative number of online users exceeded 410,000!

It is reported that the online "Xihong Community" jointly launched by the film and Taobao Film was officially launched, and the number of people has exceeded 410,000. On that day, 10 representatives of Xihong citizens came to the press conference and won the "Citizen Award" awarded by Shen Teng, the richest man. This time, the perfect cooperation of online and offline linkage makes everyone yearn for the beautiful vision of "Xihong City". Finally, the "Daxiang Team" made a surprise appearance as an egg at the press conference, and announced that it would start a nationwide roadshow to watch the game with fans from all over the world and go to the "World Cup".

Original insight

Author: insight ciyu

If you want to make money, you must make yourself valuable.

Rockefeller, the American oil magnate, worked for a company called tuttle when he was young.

In the first two years of his work, he was only responsible for handling some business chores and paperwork of the company.

Colleagues who joined the company with him lamented that they disliked the low salary, no value, no spirit, and lived in a daze.

But Rockefeller is different.

When he goes to work every day, he will listen carefully to how his predecessors discuss problems, make plans and make decisions.

Because negotiation is often involved in the company’s business, he tries his best to learn some negotiation skills.

Rockefeller recalled that this career had a great impact on his career development.

Amy Resness, a psychologist at Yale University in the United States, once divided work attitudes into three types:

Take work as an errand, a career and a mission.

Different working attitudes determine that you will reach different heights.

Taking work as an errand and torture will only consume you constantly.

Only by treating work as a practice and a whetstone can we cultivate ourselves stronger and stronger.

01

I agree with one point: the meaning of our work is to serve life, not to add to it.

But many people still get it backwards.

Complaining is the normal state of work, and fishing is the main purpose of work.

They stand on the opposite side of their work with bitter hatred and consume all their energy in their work.

1. Consumption value

There was a tip about fishing at work on the Internet:

Buy a big thermos cup, set 8 alarm clocks, and use an excuse to fetch water every 50 minutes;

Do exercise in the tea room for 15 minutes, and then return to the station after consuming the time;

Drink more water and you can go to the toilet with pay. The more you drink, the longer you rest …

But these people didn’t expect that they were not perfunctory, but perfunctory themselves.

The economist Xue Zhaofeng’s words tell the truth of the workplace: "Everyone, every moment, is working for his resume."

If you work hard and create benefits, your value will rise.

Every time you paddle, you can’t solve problems for the company, and you will naturally become a marginal person.

Media person @ Yang Mingyuan mentioned one of his colleagues.

Lao Jiang, who graduated from a prestigious school, has been working for 5 years.

Lao Jiang likes to talk a lot, but when it comes to work, he can be lazy and never work hard, and he can fool and never work hard.

Every time the leader arranges a business trip, he either says that there is something at home or excuses that he is not feeling well.

He sits in front of the computer every day, seemingly drawing seriously, but actually secretly playing games and brushing videos.

In the first half of the year, the company laid off employees, and Lao Jiang’s name was impressively listed.

Yang Mingyuan was puzzled, but Lao Jiang was a veteran, so he ran to ask the boss why.

As a result, the boss said something cruel but profound: "People like Lao Jiang who muddle along every day will not be laid off when the company’s income is good." But once the company’s earnings get worse, these people are the first to be eliminated. "

No company is willing to keep idle people. When you are fooling around, it is not far from being abandoned.

You think you are taking advantage of the company, but more is killing your own value.

Step 2 consume emotions

The writer james allen talked about a "garden effect".

The human mind is like a garden. If harmful seeds are sown, poisonous weeds will take root and sprout, and the garden will be barren.

At work, many people have inadvertently planted bad emotions.

If the leader is harsh, he will fall into depression.

The thought of dealing with annoying customers suddenly sank to the bottom.

If you compete with your emotions so blindly, your work will become the source of your pain.

Junichi Watanabe wrote a story in "Blunt Sensibility".

There is a professor-level doctor in the hospital where he practises. Although he has a good medical skill, he has a bad temper and scolds him mercilessly when he encounters any problems.

Many interns are unhappy when they hear that they are assigned to be his assistants.

Before the operation, I was nervous and afraid of being scolded again;

After the operation, I was bursting with negative energy and in a very bad mood.

One of them, Dr. S, is different. He just devotes himself to studying the professor’s medical skills.

For those swearing words, he went in one ear and out the other, and forgot all about them.

In this way, Dr. S became the fastest progress in surgery among his peers.

I’m depressed about the difficult task, I’m sorry about the chores, and I’m angry about my annoying colleagues …

If these emotions occupy your mind all the time, the working day will become a good Friday.

3. Consume skills

An editor friend in Luo Zhenyu once proudly told him that he had learned a trick. When editing any article, he only used three copy-and-paste key combinations, but not one more.

Luo Zhenyu wondered why he was so.

He explained that because the boss gave too little money.

Luo Zhenyu asked, has your level improved or declined in recent years?

He sighed and said that it had fallen so badly that he couldn’t find a job when he went out to look for it.

The story of Luo Zhenyu, a friend, is a true portrayal of many people.

Many programmers never ask Baidu anything, so that the ability to type code is fading, and the effort to search for answers is perfect.

If they are allowed to take the lead and solve the problem by themselves, they will only scratch their heads.

There are also many designers who hang out in various design websites and collect dozens of templates. If the leaders have any requirements, they will pull out a set of templates to deal with them.

They beat the world with a PS, and several other design softwares will not be used until they are used.

Working for many years, without by going up one flight of stairs, I have honed my skills to the extreme, but I have abandoned my martial arts and become more and more mediocre.

They finally became a screw, stuck there, unable to climb up, and going out, the dogs were disgusted.

02

Daisuke Iwase, the founder of a well-known Japanese insurance company, worked for many well-known consulting companies and venture capital institutions after graduation, and finally chose to start a business.

Looking back on his years in career life, he once summed up a set of "three working principles", one of which is:

There will never be a boring job, and any post should strive to add its own added value.

The weak are squeezed out by work, but the strong regard work as a training ground.

1. Cultivation ability

This society follows a conservation principle.

The higher your ability level, the higher your value and income will naturally rise.

When Alibaba just started, Tong Wenhong applied for the front desk position and needed to do both front desk and administrative work, with a salary of only 500 yuan.

But instead of complaining, she took these two jobs to the extreme:

In order to skillfully solve customers’ problems, she learned all the business of the company from scratch;

In order to improve work efficiency, whenever a colleague is on a business trip, she will help to check the train number and time in advance.

Three years later, she became the chief executive.

Later, Ali developed the logistics business and founded the rookie package, and she took on the organizational responsibility.

Every day, in addition to signing talents, she also actively learns warehousing and logistics knowledge to help build a big data operation platform …

Under her leadership, the rookie package was established less than three years ago, and its valuation exceeded 100 billion.

In fact, the essence of work is interest exchange: if you want to make money, you must make yourself valuable.

Envy others for promotion and salary increase, it is better to concentrate on polishing your own expertise.

The cake you eat is as big as your ability.

Step 2 cultivate your mind

In 1967, American psychologist seligman did an experiment called learned helplessness.

He kept a dog in a cage and gave the dog an electric shock as soon as the buzzer sounded.

After many experiments, seligman changed his ways.

After he pressed the buzzer, he opened the cage door.

Unexpectedly, the dog didn’t escape, but fell to the ground moaning and shaking all over, giving up the chance to escape from the cage.

The same is true of people.

Once we are afraid of problems and complain about failure, we will be imprisoned and fall into the state of learned helplessness.

Dong Yuhui talked about his feelings about work:

"The world will not always be kind to you, and your vulnerability will sometimes become a fatal flaw.

What we have to do is to constantly strengthen ourselves and change blx into steel in the long life. "

There are not so many smooth sailing in the workplace, but more bad worries and troubles.

If you want to be a master copywriter, you have to rack your brains to polish every word. Getting stuck is a common occurrence, and it is also common to kill manuscripts, but these setbacks are part of your work and growth.

If you want to be a gold medal seller, you may be shut out again and again if you sell it humbly; If you please customers with a smile on your face, you may get insults …

Behind those high commissions are clever mouths and even more cheeky.

Everyone has a fragile heart.

It’s just that someone trained it to be made of stainless steel and built bridges and mountains all the way.

3. Practice cognition

In an interview, Zhang Yiming pointed out: Cognition is a person’s core competitiveness.

Many people repeat the same work every day and get in touch with the same information. Over time, they are trapped in the cocoon of thinking.

Zhang Yiming, on the other hand, forced himself to upgrade his cognition.

At Cool News, many of my colleagues were masters and doctors in computer science from famous universities such as Tsinghua, Peking University and Stanford, and he learned their way of thinking and attitude.

When he was at Microsoft, he would take the initiative to sum up the experience of large enterprise management.

In his spare time, he will read biographies and psychological books of various characters to expand his thinking and break down cognitive barriers.

In a wide range of reading, he refined an essential trait of successful people: the ability to delay satisfaction.

So his life is simple and focused, and he puts all his thoughts on researching products and reading.

His knowledge of human nature enabled him to lay his own business map in a short time.

If you are trapped in cognition, you will be trapped at the bottom of your life, and you will be able to upgrade your cognition to make your life a higher level.

A short-sighted migrant worker, looking down and looking up, is concerned about his own one-acre three-point field.

What is tangled is the details of the current work, and what is pondered is how to perfunctory the task.

But visionaries will focus on their own growth and industry changes.

The cognitive deviation between the two determines that their future stage must be different.

▽

Some people divide people in the workplace into two types:

One is the consumption type, which only increases the length of service and does not increase the ability.

A rechargeable type, with the groping in the workplace, both ability and cognition have been greatly improved.

If you are the former, you will find that all the lazy things you have stolen and avoided will become the weight of life.

If you are the latter, you should believe that the self-investment and self-appreciation of your work will be a rich reward in the future.

Original title: "Never consume yourself at work"

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